{"id":8597,"date":"2021-06-07T10:21:00","date_gmt":"2021-06-07T14:21:00","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8597"},"modified":"2024-09-23T11:40:27","modified_gmt":"2024-09-23T15:40:27","slug":"construire-votre-marque-en-2021","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/building-your-brand-in-2021\/","title":{"rendered":"Construire votre marque en 2021"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/tXR-N6_Xxc8\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Building your Brand in 2021\" \/><meta itemprop=\"uploadDate\" content=\"2021-06-07T10:21:00-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT52M02S\" \/><meta itemprop=\"description\" content=\"When it comes to building your brand, there&#039;s so much more to it than just the appearance. You&#039;ve got to think about what your audience will\u00a0think,\u00a0say, and\u00a0feel\u00a0about your business. When you&#039;re not in the room, what are people saying?What&#039;s New?Ne...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Building_Your_Brand_2021_Edition.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"47.6\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FBuilding_Your_Brand_2021_Edition.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fdigital-marketing%2Fbuilding-your-brand-in-2021%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Building_Your_Brand_2021_Edition.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8597-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Building_Your_Brand_2021_Edition.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"Building_Your_Brand_2021_Edition.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span data-preserver-spaces=\"true\">Lorsqu&#039;il s&#039;agit de construire votre marque, il y a bien plus \u00e0 prendre en compte que l&#039;apparence. Vous devez penser \u00e0 ce que votre public va voir.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">pense<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">dire<\/span><\/strong><span data-preserver-spaces=\"true\">, et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">sentir<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u00e0 propos de votre entreprise. Quand vous n&#039;\u00eates pas dans la salle, que disent les gens ?<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">Nouveaut\u00e9s en marketing cette semaine<\/span><\/strong><span data-preserver-spaces=\"true\">:Les \u00e9tudiants acqui\u00e8rent une exp\u00e9rience professionnelle pr\u00e9cieuse, Salesforce \u00e9tend ses capacit\u00e9s en mati\u00e8re de donn\u00e9es propri\u00e9taires et Amazon lance un outil appel\u00e9 Sidewalk.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2021\/04\/24\/tiktok-bumble-others-are-hiring-college-students-as-brand-ambassadors.html?fbclid=IwAR2wPevNhpShPFzEA2_p7frQgvwmweIREOncVti0lYQYnL4jHLuVS6rkdOA\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Les \u00e9tudiants acqui\u00e8rent une exp\u00e9rience professionnelle pr\u00e9cieuse en travaillant comme ambassadeurs de marque<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">\u00a0\u2013\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Des entreprises comme TikTok et Bumble embauchent des \u00e9tudiants pour travailler comme ambassadeurs de marque sur le campus.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/salesforce-expands-first-party-data-capabilities-with-new-snapchat-google\/601181\/?fbclid=IwAR3YfcN9Bo-hjrlil7PupujL7COL1FMDZRZqWF0Ko1tsK_TL1diVsRbN4QY\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Salesforce \u00e9tend ses capacit\u00e9s de donn\u00e9es propri\u00e9taires gr\u00e2ce \u00e0 de nouveaux partenariats avec Snapchat et Google<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">\u00a0\u2013\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Salesforce, la plateforme CRM la plus utilis\u00e9e, met davantage l&#039;accent sur les produits qui r\u00e9pondent aux besoins croissants des sp\u00e9cialistes du marketing en mati\u00e8re de donn\u00e9es first-party.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/martech.org\/amazon-sidewalk-is-almost-here\/?fbclid=IwAR2Xi7KniZir7Lm9TJMTtV2Mqyand8fXne8wBT1sq0A9-rfKRLpbl5eIKyw\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Amazon Sidewalk est presque l\u00e0<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013Les consommateurs doivent-ils se retirer et les marques doivent-elles garder leurs distances ? Ce que les sp\u00e9cialistes du marketing doivent savoir sur la prise de contr\u00f4le d&#039;Amazon.<\/span><\/p>\n<h2>Qu&#039;est-ce qui fonctionne ?<\/h2>\n<p>Alors, comment pouvez-vous construire votre marque ? Quelles sont les \u00e9tapes n\u00e9cessaires pour cr\u00e9er une marque que les gens vont reconna\u00eetre ?<\/p>\n<p><img decoding=\"async\" class=\"wp-image-8599 alignnone\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/undefined-4.png\" alt=\" \" width=\"543\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Avoir une notori\u00e9t\u00e9 de marque est une chose, et avoir une reconnaissance de marque en est une autre. Quelles sont les diff\u00e9rences ? Continuez \u00e0 lire pour d\u00e9couvrir ce que chacune d&#039;entre elles peut signifier pour votre marque.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu\u2019est-ce que la notori\u00e9t\u00e9 de la marque ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">La notori\u00e9t\u00e9 de la marque est la mesure de la fa\u00e7on dont\u00a0<\/span><strong><span data-preserver-spaces=\"true\">m\u00e9morable<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">reconnaissable<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0une marque est \u00e0 son public cible.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les gens sont plus susceptibles d\u2019acheter aupr\u00e8s d\u2019une marque qu\u2019ils connaissent plut\u00f4t que d\u2019une marque qu\u2019ils ne connaissent pas.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00c9tablir la notori\u00e9t\u00e9 de la marque est un atout essentiel car il renforce\u00a0<\/span><strong><span data-preserver-spaces=\"true\">confiance<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0parmi votre public cible.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8600 none\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/-1.jpg\" alt=\"nul\" width=\"610\" \/><\/p>\n<h2>Qu\u2019est-ce que la reconnaissance de marque ?<\/h2>\n<p>La reconnaissance de la marque fait r\u00e9f\u00e9rence \u00e0 la capacit\u00e9 des consommateurs \u00e0 identifier une marque sp\u00e9cifique en fonction de ses <strong>attributs<\/strong> tel que:<\/p>\n<ul>\n<li>Logos<\/li>\n<li>Slogans<\/li>\n<li>Jingles<\/li>\n<li>Conditionnement<\/li>\n<li>Publicit\u00e9<\/li>\n<\/ul>\n<p>Pour que la reconnaissance de la marque fonctionne, les entreprises doivent trouver un moyen d&#039;aider les gens <strong>rappeler leur marque<\/strong>.<\/p>\n<p><strong>Rappel de la marque<\/strong> est la capacit\u00e9 des consommateurs \u00e0 se souvenir d&#039;un nom de marque \u00e0 partir de leur <strong>m\u00e9moire<\/strong> sans aucun <strong>visuel<\/strong> ou <strong>identifiants auditifs<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/jwsOywgMjIJza3jgVWdMG2kpNd62jxtKp5dPEBzSMFr-jC-oZFgO2sJM9bPyJXCHgAO18Fzs3aDKpOw28L3-8upy7ScoEMr1fkymyiip4WRlxnrBzd_k9k-XNBguYO7IIXiE_VNqPYI\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Comment puis-je construire ma marque ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Il y en a quelques-uns\u00a0<\/span><strong><span data-preserver-spaces=\"true\">pi\u00e8ces cl\u00e9s<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0vous devez vous assurer de cr\u00e9er une marque que votre public appr\u00e9ciera et avec laquelle il interagira.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Personnage<\/span><\/strong><span data-preserver-spaces=\"true\">. Une collection de personnalit\u00e9\u00a0<\/span><strong><span data-preserver-spaces=\"true\">caract\u00e9ristiques<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">attitudes,<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">valeurs<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0que votre marque pr\u00e9sente r\u00e9guli\u00e8rement pour aider \u00e0 se connecter avec un certain segment d&#039;audience.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Connexion \u00e9motionnelle<\/span><\/strong><span data-preserver-spaces=\"true\">. Former une relation entre un consommateur et un produit ou\u00a0<\/span><strong><span data-preserver-spaces=\"true\">marque<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0en provoquant leur\u00a0<\/span><strong><span data-preserver-spaces=\"true\">\u00e9motions<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Histoire d&#039;origine<\/span><\/strong><span data-preserver-spaces=\"true\">. Une histoire sur la fa\u00e7on dont votre entreprise\u00a0<\/span><strong><span data-preserver-spaces=\"true\">est venu pour \u00eatre<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Cr\u00e9er<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Cr\u00e9er<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Cr\u00e9er<\/span><\/strong><span data-preserver-spaces=\"true\">. Continuez \u00e0 cr\u00e9er et \u00e0 construire votre histoire pour d\u00e9velopper votre\u00a0<\/span><strong><span data-preserver-spaces=\"true\">marque<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/UjvAx5wrJR2GyeP23RmcB70sSWejY7ZUMNzuzdz-nmEo5hmIOC7rO2c8lAQFZgx2FZqyCXLmN7q27vzmkmu-RwlnU34vSgU9uOlwqkUOQVEIaNEh5rc2ToXgV45vshKi2oOfcEEEqFM\" \/><\/p>\n<h3>Personnage<\/h3>\n<p>Si votre marque ne trouve pas de r\u00e9sonance aupr\u00e8s de votre public, elle n&#039;y parviendra pas. <strong>conscience<\/strong>, <strong>reconnaissance<\/strong>, et <strong>confiance<\/strong>.<\/p>\n<p>Vous devez comprendre \u00e0 qui s&#039;adressera votre image de marque. <strong>parler \u00e0<\/strong>.<\/p>\n<p>Ce que vous apprendrez sur vos acheteurs personas <strong>influencer vos d\u00e9cisions de marque<\/strong> sur toute la ligne.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/f6WcV6MrBzrxA03dZs1olhh9QDf4zp0h6LL6Ivv42eji8JLFGcbZkZ5c4eNrk-7KITnqoGyuD3dkxbiM1QXWxbS8l1sdbnLKPolQZ2bs\" \/><\/p>\n<h3>Connexion \u00e9motionnelle<\/h3>\n<p>Le branding \u00e9motionnel est le <strong>l&#039;art de raconter des histoires<\/strong> qui relie votre produit ou service \u00e0 votre public. Quoi <strong>les sentiments r\u00e9sonnent<\/strong> avec le public lorsqu&#039;il pense \u00e0 votre marque ?<\/p>\n<blockquote><p><em>La notori\u00e9t\u00e9 et la pertinence peuvent rendre les marques fortes, mais c&#039;est la s\u00e9duction \u00e9motionnelle qui rend les marques grandes.<\/em><\/p><\/blockquote>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/8iA69Oicl7Gw3Ph0zvkvaCk6jVBDflR98ve9qgsiSQxAmD4Gi4L46CrTuLu3fP0nlaYeH4dGEyzBQdGBRcX_R0tZbyKvDCgq0Vstu71pc6OUO48rttKbHuey0JdfFnyAxJ1GJgugyO4\" \/><\/p>\n<h3>Quelle est votre histoire d\u2019origine ?<\/h3>\n<p>Votre histoire repr\u00e9sente <strong>OMS<\/strong> tu es ce que tu <strong>rester<\/strong> pour, et quel est votre <strong>but<\/strong> est.<\/p>\n<p>Aujourd&#039;hui, les consommateurs ne se fient pas aux \u00e9tiquettes de prix et aux bonnes affaires. Ils veulent <strong>se connecter avec la marque<\/strong>, <strong>histoire<\/strong>, et <strong>but<\/strong>.<\/p>\n<p>Les histoires d&#039;origine se produisent souvent avec un <strong>moment charni\u00e8re du changement<\/strong>Quel est ce changement pour vous ?<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/L-fE3AjZamuQ-40FXnme0S7h7emCFnei7TvHhcJNbZrE3j3ebEzQnisy8QK6Ygy_y3ZX9Ah7nnl3EsGJy1hGzwje3u3uDs6pxEKoUdtD\" \/><\/p>\n<h2>Comment accro\u00eetre la notori\u00e9t\u00e9 de votre marque ?<\/h2>\n<p><span style=\"font-weight: 400;\">D\u00e9velopper une voix et une image est essentiel pour permettre \u00e0 votre marque de <\/span><b>ressortir<\/b><span style=\"font-weight: 400;\"> de ses concurrents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Certaines fa\u00e7ons de permettre \u00e0 votre marque de se d\u00e9marquer sont d&#039;utiliser des \u00e9l\u00e9ments accrocheurs. <\/span><b>conception<\/b><span style=\"font-weight: 400;\"> et strat\u00e9gique <\/span><b>communication.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Podcasts<\/strong> et <strong>marque<\/strong> <strong>Partenariats<\/strong> sont des moyens uniques et efficaces de sensibiliser le public.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/lh6.googleusercontent.com\/PLQantRVvkL1_RZ-su8iqbdZytxVpBhPvoKsv_iacTEXXHl3F45_RGflM8nS1jZ3uDLB-egl0CW9TNSCbzLnmgdgztOC8KlJ-5Hq5zqopJvEukzGofPjjDWtCEn10x211FqHd492Ohg\" alt=\"Comment accro\u00eetre la notori\u00e9t\u00e9 de votre marque ?\" width=\"1600\" height=\"962\" \/><\/p>\n<h3>Conception<\/h3>\n<p>Vous souhaitez cr\u00e9er un <strong>reconnaissance de formes<\/strong> dans l\u2019esprit des gens afin qu\u2019ils reviennent pour plus de contenu.<\/p>\n<p>Ton <strong>logo<\/strong> et <strong>conception<\/strong> devrait refl\u00e9ter votre <strong>personnalit\u00e9 de la marque<\/strong>.<\/p>\n<p>Le design est un <strong>syst\u00e8me<\/strong> qui soutient votre marque.<\/p>\n<p>Il y a plus que juste <strong>graphique<\/strong> et <strong>conception visuelle<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/lh4.googleusercontent.com\/XA4s-6jQaJQau-6mcUUbj_auPY5-EYjxzyuKa0WrMW-f5OkA5_-3FfaFT2sT1Oztk4R83XjYyyfYRass-m3GLx6heNBOAKlxpwV2yt_S4dihNWqpceFi-2jjh-1te4cBHhgDhdZ3QOU\" alt=\"Construire votre marque en 2021 - Design\" width=\"750\" height=\"380\" \/><\/p>\n<h3><span data-preserver-spaces=\"true\">Communication<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Communication\u00a0<\/span><strong><span data-preserver-spaces=\"true\">\u00e7a parle beaucoup<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u00e0 propos de votre marque.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">lien \u00e9motionnel<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0est plus important pour vos clients que toute autre chose.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez communiquer avec votre public en utilisant du contenu tel que\u00a0:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">E-mail<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Sociale<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Podcast<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Vid\u00e9o en direct<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Et gr\u00e2ce aux retours clients :\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Avis<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">gestion communautaire<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La communication ne vient pas seulement de ce que vous\u00a0<\/span><strong><span data-preserver-spaces=\"true\">dire<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u00e0 votre public mais de la fa\u00e7on dont vous communiquez \u00e0 travers\u00a0<\/span><strong><span data-preserver-spaces=\"true\">conception<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p data-slate-node=\"element\" data-slate-fragment=\"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\"><img decoding=\"async\" class=\"alignnone wp-image-8601 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/-3.png\" alt=\"Construire votre marque en 2021 \u2013 Communication\" width=\"940\" height=\"788\" \/><\/p>\n<h3><span data-preserver-spaces=\"true\">Communication via les podcasts<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Les podcasts sont les plus\u00a0<\/span><strong><span data-preserver-spaces=\"true\">forme de communication efficace en termes de temps<\/span><\/strong><span data-preserver-spaces=\"true\">; tout en accomplissant des t\u00e2ches m\u00e9nag\u00e8res, on peut \u00e9couter des pens\u00e9es conscientes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00c9tant donn\u00e9 que notre capacit\u00e9 d\u2019attention a diminu\u00e9, nous pr\u00e9f\u00e9rons\u00a0<\/span><strong><span data-preserver-spaces=\"true\">\u00e9couter tout en effectuant plusieurs t\u00e2ches \u00e0 la fois<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0plut\u00f4t que de lire un article entier de 1000 mots.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Blogage audio<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0a une histoire forte mais un avenir plus brillant pour les sp\u00e9cialistes du marketing.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">C&#039;est un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">outil puissant<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et peut \u00eatre fait\u00a0<\/span><strong><span data-preserver-spaces=\"true\">facilement<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/lh3.googleusercontent.com\/tWeW9aWSQwqnCcL8w_bFR-BembRzwq12wBhg37R3X4rEmaWyMPjuHl-W6sCzBB9BoxGB3W-PDet4G9kJSUrUaUN1hj_MJPbCpQPQh1aLppRT4xDNcpLK8F0qGKaWBUHn--dr1VeAZIo\" alt=\"Construire votre marque en 2021 - Communication et podcast\" width=\"1600\" height=\"1600\" \/><\/p>\n<h3><span data-preserver-spaces=\"true\">Pourquoi les r\u00e9seaux sociaux sont incroyablement puissants\u00a0!<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Les r\u00e9seaux sociaux ont consid\u00e9rablement \u00e9volu\u00e9 au fil des ann\u00e9es et n\u2019ont cess\u00e9 de se d\u00e9velopper. Nous constatons que les tendances se d\u00e9veloppent constamment, portant les r\u00e9seaux sociaux \u00e0 de nouveaux niveaux.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les r\u00e9seaux sociaux sont extr\u00eamement puissants et vous permettent de :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Diffusez du contenu de mani\u00e8re coh\u00e9rente<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Toucher un public plus large<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cr\u00e9ez et partagez du contenu similaire<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cr\u00e9ez un planning et publiez r\u00e9guli\u00e8rement<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Mettez votre contenu visuel au travail<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Promouvoir le contenu de mani\u00e8re crois\u00e9e<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Faites de la publicit\u00e9 efficacement<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Restez au courant des tendances<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Obtenez des informations<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Utilisez les automatisations<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Partenariats AKA Collabs<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">La cr\u00e9ation de partenariats de marque peut vous permettre d\u2019am\u00e9liorer votre\u00a0<\/span><strong><span data-preserver-spaces=\"true\">message de la marque<\/span><\/strong><span data-preserver-spaces=\"true\">. En utilisant\u00a0<\/span><strong><span data-preserver-spaces=\"true\">influenceurs<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et se connecter avec\u00a0<\/span><strong><span data-preserver-spaces=\"true\">autres marques<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0permet \u00e0 votre histoire d&#039;\u00eatre racont\u00e9e de mani\u00e8re authentique et peut permettre \u00e0 votre marque d&#039;appara\u00eetre plus\u00a0<\/span><strong><span data-preserver-spaces=\"true\">authentique<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">digne de confiance<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cette strat\u00e9gie est excellente pour aider \u00e0 construire\u00a0<\/span><strong><span data-preserver-spaces=\"true\">croissance de l&#039;entreprise<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et atteindre un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">nouveau public<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/lh4.googleusercontent.com\/UwXah_nWG8mciQ9jtnZiak6lHxU7ZS97jkLShiDTkSKP2HNYwmLmCb7ZYDTdk3Ichkr6k8Iy10aDAJCXfzhPCXUMuAQljxdpviGad07G\" alt=\"Construire votre marque en 2021 \u2013 Partenariats (ou Collabs)\" width=\"512\" height=\"341\" \/><\/p>\n<h3>Exemples de grande notori\u00e9t\u00e9 de marque<\/h3>\n<div class=\"mceTemp\">\n<p><img decoding=\"async\" class=\"wp-image-8602 none\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/-2.jpg\" alt=\"nul\" width=\"610\" \/><a href=\"https:\/\/ca.gymshark.com\/\"><\/a><a href=\"https:\/\/ca.gymshark.com\/\">Requin de gymnastique<\/a><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8603 none\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/-3.jpg\" alt=\"nul\" width=\"600\" \/><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.mvmt.com\/\"><\/a><a rel=\"nofollow\" href=\"https:\/\/www.mvmt.com\/\">MVMT<\/a><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8604 none\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/-4.jpg\" alt=\"nul\" width=\"610\" \/><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.lush.ca\/en\/home\"><\/a><a rel=\"nofollow\" href=\"https:\/\/www.lush.ca\/en\/home\">LUXURIANT<\/a><\/p>\n<h2>Votre marque, c&#039;est vous<\/h2>\n<p>Il y a un <strong>raison<\/strong> tu as d\u00e9marr\u00e9 ton entreprise.<\/p>\n<p>D\u00e9finissez votre <strong>but<\/strong>, dis-moi <strong>histoire<\/strong>, et construisez votre <strong>marque<\/strong>.<\/p>\n<p>\u00c9tablir votre <strong>identit\u00e9 de marque<\/strong> et <strong>de liaison<\/strong> avec votre public cible, vous aidera \u00e0 vous pr\u00e9parer <strong>succ\u00e8s<\/strong>!<\/p>\n<p>Si vous avez aim\u00e9 cette lecture, vous voudrez alors d\u00e9couvrir certaines de nos autres excellentes lectures\u00a0:<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/plateformes-de-medias-sociaux-2021\/\">Les nouvelles plateformes de m\u00e9dias sociaux \u00e0 consid\u00e9rer en 2021<\/a><\/p>\n<h5><a href=\"https:\/\/honeypotmarketing.com\/fr\/contenu-fondamental\/\" rel=\"bookmark\" title=\"Utiliser Cornerstone Content pour cr\u00e9er un plan de marketing entrant gagnant\">Utiliser Cornerstone Content pour cr\u00e9er un plan de marketing entrant gagnant<\/a><\/h5>\n<h5><a href=\"https:\/\/honeypotmarketing.com\/fr\/exemples-daimants-principaux\/\" rel=\"bookmark\" title=\"10 exemples d&#039;aimants \u00e0 prospects intelligents et efficaces qui g\u00e9n\u00e9reront des prospects et de la notori\u00e9t\u00e9\">10 exemples d&#039;aimants \u00e0 prospects intelligents et efficaces qui g\u00e9n\u00e9reront des prospects et de la notori\u00e9t\u00e9<\/a><\/h5>\n<h5><a href=\"https:\/\/honeypotmarketing.com\/fr\/strategie-de-marketing-local\/\" rel=\"bookmark\" title=\"Comment cr\u00e9er une strat\u00e9gie de marketing num\u00e9rique efficace pour votre entreprise locale\">Comment cr\u00e9er une strat\u00e9gie de marketing num\u00e9rique efficace pour votre entreprise locale<\/a><\/h5>\n<h5><a href=\"https:\/\/honeypotmarketing.com\/fr\/strategie-marketing-locale-partie-2\/\" rel=\"bookmark nofollow\" title=\"Comment cr\u00e9er une strat\u00e9gie de marketing num\u00e9rique efficace pour votre entreprise locale : partie 2\">Comment cr\u00e9er une strat\u00e9gie de marketing num\u00e9rique efficace pour votre entreprise locale : partie 2<\/a><\/h5>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pour construire votre marque, il y a bien plus que l&#039;apparence. Vous devez penser \u00e0 ce que votre public va penser, dire et ressentir \u00e0 propos de votre entreprise. Lorsque vous n&#039;\u00eates pas dans la salle, que disent les gens ? Quoi de neuf ? Nouveaut\u00e9s en marketing cette semaine : les \u00e9tudiants acqui\u00e8rent une exp\u00e9rience professionnelle pr\u00e9cieuse, Salesforce se d\u00e9veloppe\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100,40],"tags":[344],"class_list":["post-8597","post","type-post","status-publish","format-standard","hentry","category-branding","category-digital-marketing","tag-2021-brand-building"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"When it comes to building your brand, there&#039;s so much more to it than just the appearance. You&#039;ve got to think about what your audience will think, say, and feel about your business. When you&#039;re not in the room, what are people saying? What&#039;s New? New in marketing this week: College students are gaining valuable work experience, salesforce expands\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/building-your-brand-in-2021\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Building your Brand in 2021\" \/>\n\t\t<meta property=\"og:description\" content=\"When it comes to building your brand, there&#039;s so much more to it than just the appearance. You&#039;ve got to think about what your audience will think, say, and feel about your business. When you&#039;re not in the room, what are people saying? What&#039;s New? 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