{"id":8612,"date":"2021-06-14T12:54:23","date_gmt":"2021-06-14T16:54:23","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8612"},"modified":"2024-09-23T11:40:25","modified_gmt":"2024-09-23T15:40:25","slug":"messagerie-sociale","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/social-messaging\/","title":{"rendered":"Messagerie sociale et 8 fa\u00e7ons de l&#039;utiliser pour d\u00e9velopper votre entreprise"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/kGaZvFBalSE\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Social Messaging and 8 Ways to Use It To Grow Your Business\" \/><meta itemprop=\"uploadDate\" content=\"2021-06-14T12:54:23-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT47M01S\" \/><meta itemprop=\"description\" content=\"Now that it&#039;s 2021, social messaging has come quite a long way. The features available to us have grown, and it&#039;s not just about a quick chat; it&#039;s so much more.What&#039;s new?New in marketing this week:\u00a0Apple doubles down on privacy, TikTok shares i...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/8_Ways_Social_Messaging_Can_Help_You_Grow_Your_Business-Digital_Marketing_From_The_Trenches.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"43.0\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F8_Ways_Social_Messaging_Can_Help_You_Grow_Your_Business-Digital_Marketing_From_The_Trenches.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fsocial-media%2Fsocial-messaging%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/8_Ways_Social_Messaging_Can_Help_You_Grow_Your_Business-Digital_Marketing_From_The_Trenches.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8612-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/8_Ways_Social_Messaging_Can_Help_You_Grow_Your_Business-Digital_Marketing_From_The_Trenches.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"8_Ways_Social_Messaging_Can_Help_You_Grow_Your_Business-Digital_Marketing_From_The_Trenches.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p class=\"editor-section block-paragraph current\" data-slate-node=\"element\">En 2021, la messagerie sociale a beaucoup \u00e9volu\u00e9. Les fonctionnalit\u00e9s \u00e0 notre disposition se sont multipli\u00e9es et il ne s&#039;agit plus seulement d&#039;une conversation rapide ; c&#039;est bien plus que cela.<\/p>\n<p data-slate-node=\"element\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/memegenerator.net\/img\/instances\/56378267.jpg\" alt=\"No, no, no I no have facebook messenger - Family guy maid | Meme Generator\" width=\"400\" height=\"400\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">Nouveaut\u00e9s marketing cette semaine\u00a0:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Apple redouble d&#039;efforts en mati\u00e8re de confidentialit\u00e9, TikTok partage des informations sur un marketing efficace, WhatsApp pourrait avoir une nouvelle fonctionnalit\u00e9 et l&#039;API Messenger pour Instagram.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/apple-doubles-down-on-privacy-further-complicating-tracking-and-targeting\/601533\/?fbclid=IwAR23_xKFqfR0zGl2TO-G_-3vc-5sVLErC0bYiu2sglEDpElGUPP5xMqnlpY\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Apple renforce la confidentialit\u00e9, ce qui complique encore davantage le suivi et le ciblage<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Les nouveaux changements, en plus du cadre de transparence du suivi des applications d\u00e9ploy\u00e9 plus t\u00f4t cette ann\u00e9e, devraient rendre plus difficile pour les sp\u00e9cialistes du marketing de cibler et de suivre les consommateurs.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-shares-new-insights-into-the-importance-of-sound-for-marketing-promo\/601569\/?fbclid=IwAR1CV0iXzdZt7k-Ccq3pHJEqxVL8O_UeoVC0CronVWRDtcyhW7VfJOV6Yso\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">TikTok partage de nouvelles informations sur l&#039;importance du son pour les promotions marketing sur la plateforme<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 La musique est un \u00e9l\u00e9ment cl\u00e9 de l&#039;exp\u00e9rience TikTok, de nombreuses tendances virales de la plateforme \u00e9tant issues de chansons et de clips audio, que les utilisateurs remixent, r\u00e9utilisent et r\u00e9imaginent ensuite \u00e0 leur mani\u00e8re cr\u00e9ative.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.livemint.com\/news\/india\/whatsapp-might-soon-have-new-feature-flash-call-to-verify-log-in-know-how-it-ll-work-11623110288364.html\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">WhatsApp pourrait bient\u00f4t proposer une nouvelle fonctionnalit\u00e9 pour v\u00e9rifier les connexions. Selon l&#039;agence de presse ANI, comment cela fonctionnera-t-il ?<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 WhatsApp travaille sur une nouvelle fonctionnalit\u00e9 \u2014 Flash Calls \u2014 qui v\u00e9rifiera la connexion de l\u2019utilisateur sur WhatsApp via un appel de v\u00e9rification automatis\u00e9 au lieu du code de v\u00e9rification \u00e0 six chiffres.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/messengernews.fb.com\/2021\/06\/02\/the-wait-is-over-messenger-api-for-instagram-is-now-available-to-all-developers\/?fbclid=IwAR0ZEq8AhnXCsVR82yyC5zkN6mXyHvMDe1ATMVGcDWTDPT76qEsBP3_BUes\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">L&#039;attente est termin\u00e9e : l&#039;API Messenger pour Instagram est d\u00e9sormais disponible pour tous les d\u00e9veloppeurs<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 L\u2019API Messenger est d\u00e9sormais accessible \u00e0 tous les d\u00e9veloppeurs, ce qui permet aux marques de proposer des exp\u00e9riences de messagerie sur Instagram.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Que peuvent faire exactement les messages sociaux pour votre entreprise ? De nombreuses fonctionnalit\u00e9s ont envahi ces applications et permettent aux utilisateurs de cr\u00e9er plus facilement une relation avec leurs clients.<\/span><\/p>\n<p data-slate-node=\"element\"><img decoding=\"async\" class=\"aligncenter wp-image-8613 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image1.png\" alt=\" 8 Ways Social Messaging can Help you Grow your Business \" width=\"548\" height=\"449\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Les applications de messagerie sociale aident \u00e0 r\u00e9pondre\u00a0<\/span><strong><span data-preserver-spaces=\"true\">questions<\/span><\/strong><span data-preserver-spaces=\"true\">, remplir\u00a0<\/span><strong><span data-preserver-spaces=\"true\">demandes<\/span><\/strong><span data-preserver-spaces=\"true\">, et avoir d&#039;autres informations pr\u00e9cieuses\u00a0<\/span><strong><span data-preserver-spaces=\"true\">conversations\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">avec les utilisateurs\u2014dans\u00a0<\/span><strong><span data-preserver-spaces=\"true\">en temps r\u00e9el<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il est rapide et pratique \u00e0 utiliser, offrant plus d&#039;outils et de fonctionnalit\u00e9s suppl\u00e9mentaires.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce que la messagerie sociale ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Ce sont\u00a0<\/span><strong><span data-preserver-spaces=\"true\">plateformes d&#039;application sp\u00e9cialement con\u00e7ues<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0qui permettent la communication entre une ou plusieurs entit\u00e9s. Il s&#039;agit de :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">G\u00e9n\u00e9ralement gratuit \u00e0 utiliser<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Priv\u00e9 et s\u00e9curis\u00e9<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Con\u00e7u avec une messagerie instantan\u00e9e et directe<\/span><\/li>\n<\/ul>\n<p><em><span data-preserver-spaces=\"true\">Alors pourquoi votre entreprise devrait-elle utiliser la messagerie sociale ?<\/span><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">L\u2019utilisation des fonctionnalit\u00e9s peut non seulement augmenter\u00a0<\/span><strong><span data-preserver-spaces=\"true\">ventes\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">mais fais le\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Exp\u00e9rience utilisateur\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00e7a vaut la peine.<\/span><\/p>\n<p data-slate-node=\"element\"><img decoding=\"async\" class=\"aligncenter wp-image-8614 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image2.png\" alt=\"Qu&#039;est-ce que la messagerie sociale ?\" width=\"1356\" height=\"744\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Quels sont les avantages des applications de messagerie ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Atteindre des prospects pr\u00e9cieux et se connecter avec votre public est l\u2019un des nombreux avantages de l\u2019utilisation d\u2019applications de messagerie sociale pour votre entreprise.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Pourquoi est-ce si b\u00e9n\u00e9fique ?<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Les interactions semblent plus personnalis\u00e9es.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Nous vivons dans un monde tr\u00e8s occup\u00e9 et l\u2019aide est \u00e0 port\u00e9e de clic.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Les chatbots permettent un temps de r\u00e9ponse rapide et efficace.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cr\u00e9e une exp\u00e9rience personnalis\u00e9e pour vos clients et \u00e9tablit des relations.<\/span><\/li>\n<\/ul>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8615 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image3.png\" alt=\"What are the benefits of social messaging apps?\" width=\"512\" height=\"278\" \/><\/div>\n<h3 class=\"editor-section block-heading-three current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Les meilleures applications de messagerie<\/span><\/h3>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"wp-image-8616 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image4.png\" alt=\"Top Social Messaging Apps\" width=\"512\" height=\"294\" \/>Selon statisa.com<\/p>\n<\/div>\n<h2><span data-preserver-spaces=\"true\">Top 5 des plateformes de messagerie sociale<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Les plateformes de messagerie sociale sont de plus en plus dot\u00e9es de fonctionnalit\u00e9s que nous n&#039;aurions jamais cru possibles.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">guichet unique<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0c&#039;est quelque chose que beaucoup de ces applications s&#039;efforcent d&#039;atteindre ; examinons le top 5 de celles qui ont un impact dans le jeu de la messagerie sociale :<\/span><\/p>\n<p data-slate-node=\"element\"><img decoding=\"async\" class=\"aligncenter wp-image-8617 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image5.png\" alt=\"Top 5 Social Messaging Apps\" width=\"829\" height=\"337\" \/><\/p>\n<h3 class=\"editor-section block-heading-three current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Messager, Instagram, WhatsApp<\/span><\/h3>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Il y a un total de 500 millions d&#039;utilisateurs r\u00e9partis sur ces trois plateformes\u00a0:\u00a0<\/span><\/p>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\"><b>Facebook Messenger<\/b><\/span><\/p>\n<ul class=\"editor-section block-bulleted-list current\" data-slate-node=\"element\">\n<li class=\"current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Plus de 20 milliards de messages \u00e9chang\u00e9s entre entreprises et utilisateurs\/jour.<\/span><\/li>\n<li class=\"current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Plus de 300 000 Chatbots actifs.<\/span><\/li>\n<li class=\"current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Le marketing par messagerie g\u00e9n\u00e8re un taux d&#039;ouverture 70% sup\u00e9rieur \u00e0 celui du marketing par e-mail.<\/span><\/li>\n<\/ul>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\"><b>Instagram<\/b><\/span><\/p>\n<ul class=\"editor-section block-bulleted-list current\" data-slate-node=\"element\">\n<li class=\"current\" data-slate-node=\"element\"><span data-slate-node=\"text\">25 millions de profils d&#039;entreprises.<\/span><\/li>\n<li class=\"current\" data-slate-node=\"element\"><span data-slate-node=\"text\">81% des utilisateurs utilisent Instagram pour rechercher des produits et des entreprises.<\/span><\/li>\n<\/ul>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\"><b>WhatsApp<\/b><\/span><\/p>\n<ul class=\"editor-section block-bulleted-list current\" data-slate-node=\"element\">\n<li class=\"current\" data-slate-node=\"element\"><span data-slate-node=\"text\">L&#039;application la plus populaire dans plus de 100 pays.<\/span><\/li>\n<li class=\"current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Plus de 100 milliards de messages envoy\u00e9s \/ jour.<\/span><\/li>\n<li class=\"current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Les entreprises b\u00e9n\u00e9ficient de l\u2019utilisation de cette plateforme pour communiquer \u00e0 l\u2019international avec leurs clients.<\/span><\/li>\n<\/ul>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8618 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image6.png\" alt=\"Messenger, Instagram, and WhatsApp\" width=\"512\" height=\"512\" \/><\/div>\n<h3 class=\"editor-section block-heading-three current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Messager<\/span><\/h3>\n<p><strong><span data-preserver-spaces=\"true\">Chatbots\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">dans Messenger vous permet d&#039;avoir un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">conversation automatis\u00e9e\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">avec les personnes qui cliquent sur votre Facebook Messenger pour d\u00e9marrer un dialogue.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il s\u2019agit d\u2019une s\u00e9rie de menus ou de mots-cl\u00e9s qui guident les clients vers les \u00e9tapes suivantes,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">gagner du temps\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">\u00e9liminer les demandes frivoles\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">qui ne m\u00e8nent pas \u00e0\u00a0<\/span><strong><span data-preserver-spaces=\"true\">ventes<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les chatbots Messenger peuvent \u00eatre utilis\u00e9s pour votre\u00a0<\/span><strong><span data-preserver-spaces=\"true\">site web\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">aussi.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vos clients pourront trouver rapidement ce dont ils ont besoin tout en vous fournissant des informations pr\u00e9cieuses pour les accompagner davantage.<\/span><\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8619 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image7.png\" alt=\"Facebook Messenger\" width=\"528\" height=\"482\" \/><\/div>\n<h3><span data-preserver-spaces=\"true\">Automatisation des DM sur Instagram<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Vous permet de r\u00e9pondre \u00e0\u00a0<\/span><strong><span data-preserver-spaces=\"true\">clients\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">perspectives imm\u00e9diates<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">PlusieursChat<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Chatfuel<\/span><\/strong><span data-preserver-spaces=\"true\">, ou\u00a0<\/span><strong><span data-preserver-spaces=\"true\">MobileMonkey\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">vous aide \u00e0 cr\u00e9er une automatisation DM Instagram.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">L&#039;utilisation de l&#039;automatisation DM Instagram pour la g\u00e9n\u00e9ration de leads est un excellent moyen de g\u00e9n\u00e9rer un retour sur investissement imm\u00e9diat.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Commerce<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">logiciel<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">immobilier<\/span><\/strong><span data-preserver-spaces=\"true\">, etc., peuvent utiliser cela pour qualifier vos clients d\u00e8s le d\u00e9part.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez donner une r\u00e9ponse \u00e0 quelqu&#039;un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">imm\u00e9diatement<\/span><\/strong><span data-preserver-spaces=\"true\">-et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">\u00e9lever\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">n&#039;importe lequel\u00a0<\/span><strong><span data-preserver-spaces=\"true\">conversations\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">qui ne sont pas automatis\u00e9s.<\/span><\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8620 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image8.png\" alt=\"Automatisation des DM sur Instagram\" width=\"512\" height=\"310\" \/><\/div>\n<h3><span data-preserver-spaces=\"true\">WeChat<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Fournit du texte\u00a0<\/span><strong><span data-preserver-spaces=\"true\">messagerie<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">voix de maintien pour parler<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">messagerie<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">diffusion de messages<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">appels vid\u00e9o\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">conf\u00e9rence<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">jeux vid\u00e9o<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">photographies,\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">partage de vid\u00e9os<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Permet aux marques d\u2019atteindre un large public et d\u2019accro\u00eetre efficacement la notori\u00e9t\u00e9 de la marque.<\/span><\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8621 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image9.png\" alt=\"Top 5 Social Messaging Apps: WeChat\" width=\"512\" height=\"302\" \/><\/div>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Vous pouvez cr\u00e9er du contenu et le cibler sur des consommateurs sp\u00e9cifiques qui s&#039;abonnent \u00e0 votre entreprise en fonction de leur <\/span><span data-slate-node=\"text\"><b>historique de navigation <\/b><\/span><span data-slate-node=\"text\">ou <\/span><span data-slate-node=\"text\"><b>emplacement<\/b><\/span><span data-slate-node=\"text\">.<\/span><\/p>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Lorsque les entreprises pr\u00e9sentent leurs nouveaux produits sur WeChat, elles peuvent le voir <\/span><span data-slate-node=\"text\"><b>mises \u00e0 jour en direct<\/b><\/span><span data-slate-node=\"text\"> sur le <\/span><span data-slate-node=\"text\"><b>consommateurs<\/b><\/span> <span data-slate-node=\"text\"><b>Premi\u00e8res impressions<\/b><\/span><span data-slate-node=\"text\">.<\/span><\/p>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Permet aux entreprises de commerce \u00e9lectronique de mettre en place un \u00ab<\/span><span data-slate-node=\"text\"><b>Micro-boutique<\/b><\/span><span data-slate-node=\"text\">\u00ab afin que les utilisateurs puissent parcourir les produits dans l&#039;application et effectuer facilement <\/span><span data-slate-node=\"text\"><b>achats <\/b><\/span><span data-slate-node=\"text\">en seulement un <\/span><span data-slate-node=\"text\"><b>quelques clics<\/b><\/span><span data-slate-node=\"text\">.<\/span><\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8622 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image10.png\" alt=\"Top 5 Social Messaging Apps: WeChat\" width=\"512\" height=\"336\" \/><\/div>\n<h3 class=\"editor-section block-heading-three current\" data-slate-node=\"element\"><span data-slate-node=\"text\">T\u00e9l\u00e9gramme<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Un groupe de 5 000 personnes pour diffuser votre pitch commercial, \u00e7a vous dit ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Telegram est une plateforme de messagerie qui d\u00e9tient\u00a0<\/span><strong><span data-preserver-spaces=\"true\">cryptage de bout en bout<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">cl\u00e9s,\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">le rendant plus s\u00fbr et beaucoup plus rapide.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il est livr\u00e9 avec plusieurs fonctionnalit\u00e9s d&#039;appareils o\u00f9\u00a0<\/span><strong><span data-preserver-spaces=\"true\">retouche photo\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">autocollants anim\u00e9s\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">peut obtenir plus de traction.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La strat\u00e9gie de confidentialit\u00e9 et de s\u00e9curit\u00e9 a conduit \u00e0 sa croissance\u00a0<\/span><strong><span data-preserver-spaces=\"true\">400 millions d&#039;utilisateurs<\/span><\/strong><span data-preserver-spaces=\"true\">, bien qu&#039;il soit interdit dans certains pays.<\/span><\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8623 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image11.png\" alt=\"Top 5 Social Messaging Apps: Telegram\" width=\"547\" height=\"465\" \/><\/div>\n<h3><span data-preserver-spaces=\"true\">Snapchat<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Snapchat a\u00a0<\/span><strong><span data-preserver-spaces=\"true\">265 millions d&#039;utilisateurs quotidiens<\/span><\/strong><span data-preserver-spaces=\"true\">, dont\u00a0<\/span><strong><span data-preserver-spaces=\"true\">82%<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0sont\u00a0<\/span><strong><span data-preserver-spaces=\"true\">sous\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">l&#039;\u00e2ge de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">34 ans<\/span><\/strong><span data-preserver-spaces=\"true\">Avec Snapchat, vous pouvez :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Envoyez des photos et des vid\u00e9os qui n&#039;ont qu&#039;une seule vue.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Jouez \u00e0 des jeux int\u00e9gr\u00e9s \u00e0 l&#039;application et d\u00e9couvrez de nouveaux filtres.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Envoyez des messages de chat instantan\u00e9s.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Pourquoi votre entreprise devrait-elle utiliser Snapchat ?<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Des vid\u00e9os rapides pr\u00e9sentent la personnalit\u00e9 et la culture de l\u2019entreprise.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Touchez un large public.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Permet l&#039;interactivit\u00e9, l&#039;engagement.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Un v\u00e9hicule puissant pour le marketing d\u2019influence.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cr\u00e9ez des filtres personnalis\u00e9s pour accro\u00eetre la notori\u00e9t\u00e9 de votre marque.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Concevez des g\u00e9ofiltres personnalis\u00e9s.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cr\u00e9er de la visibilit\u00e9.<\/span><\/li>\n<\/ul>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8624 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image12.png\" alt=\"Top 5 Social Messaging Apps: Snapchat\" width=\"1460\" height=\"730\" \/><\/div>\n<h3 class=\"editor-section block-heading-three current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Texte maintenant<\/span><\/h3>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Lorsque vous vous inscrivez \u00e0 <\/span><span data-slate-node=\"text\"><b>Texte maintenant<\/b><\/span><span data-slate-node=\"text\">, vous entrez un indicatif r\u00e9gional et obtenez une liste de num\u00e9ros disponibles dans cet indicatif r\u00e9gional.<\/span><\/p>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Un num\u00e9ro local vous marque comme faisant partie de votre <\/span><span data-slate-node=\"text\"><b>communaut\u00e9<\/b><\/span><span data-slate-node=\"text\">.<\/span><\/p>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Vous pouvez obtenir votre <\/span><span data-slate-node=\"text\"><b>messages<\/b><\/span><span data-slate-node=\"text\">, <\/span><span data-slate-node=\"text\"><b>messages vocaux<\/b><\/span><span data-slate-node=\"text\">, et <\/span><span data-slate-node=\"text\"><b>appels<\/b><\/span><span data-slate-node=\"text\"> de presque tout ce qui est li\u00e9 \u00e0 la <\/span><span data-slate-node=\"text\"><b>Internet<\/b><\/span><span data-slate-node=\"text\">.<\/span><\/p>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\">TextNow vous permet de cr\u00e9er un <\/span><span data-slate-node=\"text\"><b>message d&#039;accueil de messagerie vocale personnalis\u00e9 <\/b><\/span><span data-slate-node=\"text\">pour accompagner votre num\u00e9ro d&#039;entreprise.<\/span><\/p>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Avec TextNow, vous pourrez cr\u00e9er un <\/span><span data-slate-node=\"text\"><b>touche personnelle <\/b><\/span><span data-slate-node=\"text\">pour votre entreprise, en construisant une entreprise plus forte <\/span><span data-slate-node=\"text\"><b>relation avec vos clients<\/b><\/span><span data-slate-node=\"text\">.<\/span><\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8625 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image13.png\" alt=\"Top 5 Social Messaging Apps: TextNow\" width=\"512\" height=\"294\" \/><\/div>\n<h2 class=\"editor-section block-heading-two current\" data-slate-node=\"element\"><span data-slate-node=\"text\">8 fa\u00e7ons de d\u00e9velopper votre entreprise gr\u00e2ce \u00e0 la messagerie sociale<\/span><\/h2>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Alors, comment pouvez-vous utiliser ces fonctionnalit\u00e9s \u00e9tonnantes pour d\u00e9velopper votre entreprise ? Nous allons vous pr\u00e9senter 8 fa\u00e7ons de tirer parti de ces applications de messagerie sociale exceptionnelles.<\/span><\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8626 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image14.png\" alt=\"8 Ways Social Messaging can Help you Grow your Business\" width=\"1177\" height=\"386\" \/><\/div>\n<blockquote class=\"editor-section block-quote current\" data-slate-node=\"element\">\n<div class=\"quote current\" data-slate-node=\"element\"><span data-slate-node=\"text\"><b>La croissance n\u2019est jamais le fruit du hasard ; elle est le r\u00e9sultat de forces travaillant ensemble.<\/b><\/span><span data-slate-node=\"text\"> \u2013 James Cash Penney<\/span><\/div>\n<\/blockquote>\n<h3><span data-preserver-spaces=\"true\">#1 \u2013 Gardez une place de choix dans l\u2019esprit des gens<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">La diffusion de contenu pertinent et personnalis\u00e9 permet \u00e0 votre entreprise de rester \u00e0 la pointe\u00a0<\/span><strong><span data-preserver-spaces=\"true\">au premier plan des esprits<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Buzzfeed fait cela en envoyant\u00a0<\/span><strong><span data-preserver-spaces=\"true\">contenu personnalis\u00e9\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00e0 ses abonn\u00e9s, tels que des m\u00e8mes et des gifs, quotidiennement. Ce petit,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">interaction quotidienne\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">permet \u00e0 votre entreprise de mettre en valeur votre personnalit\u00e9.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les abonn\u00e9s ont quelque chose \u00e0 attendre r\u00e9guli\u00e8rement, et votre interaction ne para\u00eetra pas trop corporative ou g\u00eanante.<\/span><\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8627 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image15.png\" alt=\"Stay Top of Mind\" width=\"512\" height=\"512\" \/><\/div>\n<h3><span data-preserver-spaces=\"true\">#2 \u2013 R\u00e9pondez instantan\u00e9ment aux clients<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Les applications de messagerie sociale sont con\u00e7ues pour vous aider \u00e0 transmettre\u00a0<\/span><strong><span data-preserver-spaces=\"true\">instantan\u00e9<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">service client personnalis\u00e9<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">R\u00e9pondre rapidement aux clients peut vous aider \u00e0 cr\u00e9er une meilleure\u00a0<\/span><strong><span data-preserver-spaces=\"true\">connexion<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous permet de mieux comprendre les besoins de vos clients afin que vous puissiez mieux les aider et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">nourrir\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">eux.<\/span><\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8628 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image16.png\" alt=\"Respond to Customers Instantly\" width=\"560\" height=\"477\" \/><\/div>\n<h3><span data-preserver-spaces=\"true\">#3 \u2013 Personnalisez-le\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Les offres pertinentes sont cibl\u00e9es et adapt\u00e9es \u00e0 chaque individu.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Gardez vos conversations d\u00e9contract\u00e9es mais directes. Commencez le message par le\u00a0<\/span><strong><span data-preserver-spaces=\"true\">pr\u00e9nom<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0pour attirer l&#039;attention et utiliser\u00a0<\/span><strong><span data-preserver-spaces=\"true\">\u00e9motic\u00f4nes\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">si n\u00e9cessaire.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les messages ne sont pas le seul moyen d&#039;interagir avec vos clients. Vous devez faire plus que vendre. Il doit y avoir une touche humaine m\u00eame lorsque vous utilisez des messages script\u00e9s via des chatbots.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Avoir un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">syst\u00e8me de r\u00e9compenses\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">ou quelque chose\u00a0<\/span><strong><span data-preserver-spaces=\"true\">incitation\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">pour\u00a0<\/span><strong><span data-preserver-spaces=\"true\">loyaut\u00e9\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">peut contribuer \u00e0 garantir qu\u2019ils continuent \u00e0 revenir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Envoyez des informations pr\u00e9cieuses et adapt\u00e9es aux besoins sp\u00e9cifiques.<\/span><\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8629 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image17.png\" alt=\"Make it Personal\" width=\"380\" height=\"512\" \/><\/div>\n<h3><span data-preserver-spaces=\"true\">\u00a0#4 \u2013 Rendez le shopping plus amusant<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Divertissez les acheteurs tout en les aidant \u00e0 r\u00e9soudre leurs probl\u00e8mes\u00a0!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Whole Foods utilise Facebook Messenger pour aider les acheteurs \u00e0 trouver de nouvelles recettes.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les utilisateurs peuvent simplement envoyer un message au Chatbot, envoyer un emoji (par exemple, une aubergine), et le bot r\u00e9pondra avec des recettes \u00e0 base d&#039;aubergines. Ce que cela apporte \u00e0 vos clients est :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Commodit\u00e9.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Assistance 24h\/24 et 7j\/7.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Exp\u00e9rience cr\u00e9ative, utile et interactive.<\/span><\/li>\n<\/ul>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8630 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image18.png\" alt=\"Make Shopping More Fun\" width=\"512\" height=\"288\" \/><\/div>\n<h3 class=\"editor-section block-heading-three current\" data-slate-node=\"element\"><span data-slate-node=\"text\">#5 \u2013 Connexion directe<\/span><\/h3>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Utiliser des applications de messagerie <\/span><span data-slate-node=\"text\"><b>int\u00e9rieurement <\/b><\/span><span data-slate-node=\"text\">pour discuter avec des influenceurs dans votre espace <\/span><span data-slate-node=\"text\"><b>en t\u00eate-\u00e0-t\u00eate<\/b><\/span><span data-slate-node=\"text\">.<\/span><\/p>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Ils se sentiront plus connect\u00e9s \u00e0 votre marque et vous repr\u00e9senteront bien sur leur <\/span><span data-slate-node=\"text\"><b>propres canaux sociaux<\/b><\/span><span data-slate-node=\"text\">.<\/span><\/p>\n<p class=\"editor-section block-paragraph current\" data-slate-node=\"element\"><span data-slate-node=\"text\">Ce mode de communication est plus <\/span><span data-slate-node=\"text\"><b>personnel <\/b><\/span><span data-slate-node=\"text\">qu&#039;un blog ou un r\u00e9seau social.<\/span><\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8631 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image19.png\" alt=\"Connect Directly\" width=\"512\" height=\"307\" \/><\/div>\n<h3><span data-preserver-spaces=\"true\">#6 \u2013 Facilitez vos achats\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">R\u00e9ponses honn\u00eates \u2013 La messagerie directe et une conversation priv\u00e9e donnent des opinions authentiques aux deux parties.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Rentable \u2013\u00a0<\/span><em><span data-preserver-spaces=\"true\">\u00ab Le temps, c&#039;est de l&#039;argent \u00bb<\/span><\/em><span data-preserver-spaces=\"true\">; par cons\u00e9quent, cela permet de gagner du temps et d&#039;\u00e9conomiser des d\u00e9penses.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les clients s&#039;en sortiront g\u00e9n\u00e9ralement mieux\u00a0<\/span><strong><span data-preserver-spaces=\"true\">conseil\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">permettant une meilleure\u00a0<\/span><strong><span data-preserver-spaces=\"true\">connexion\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">visites r\u00e9p\u00e9t\u00e9es<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les applications de messagerie sociale sont directes et personnalis\u00e9es, ce qui facilite\u00a0<\/span><strong><span data-preserver-spaces=\"true\">prise de d\u00e9cision<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8632 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image20.png\" alt=\"Make Buying Easier\" width=\"512\" height=\"454\" \/><\/div>\n<h3><span data-preserver-spaces=\"true\">#7 \u2013 Faites la promotion de votre produit en temps r\u00e9el<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Les jeunes g\u00e9n\u00e9rations appr\u00e9cient les entreprises honn\u00eates et directes, donc\u00a0<\/span><strong><span data-preserver-spaces=\"true\">promotion en temps r\u00e9el<\/span><\/strong><span data-preserver-spaces=\"true\">s peut \u00eatre utilis\u00e9 pour montrer votre entreprise\u00a0<\/span><strong><span data-preserver-spaces=\"true\">transparence<\/span><\/strong><span data-preserver-spaces=\"true\">Les promotions en temps r\u00e9el permettent un minimum d&#039;\u00e9dition et de Photoshop, ce qui cr\u00e9e un sentiment de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">authenticit\u00e9\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u2013 quelque chose que beaucoup de gens recherchent de nos jours.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Consid\u00e9rer\u00a0<\/span><strong><span data-preserver-spaces=\"true\">publicit\u00e9 via des plateformes de messagerie<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0comme Snapchat pour une port\u00e9e rapide et efficace.<\/span><\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8633 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image21.png\" alt=\"Promote your Product in Real-time\" width=\"512\" height=\"429\" \/><\/div>\n<h3><span data-preserver-spaces=\"true\">#8 \u2013 Adaptez le contenu \u00e0 votre public<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">De nombreuses personnes consultent le contenu dans\u00a0<\/span><strong><span data-preserver-spaces=\"true\">diff\u00e9rentes mani\u00e8res<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous souhaitez rendre votre contenu accessible au plus grand nombre possible de personnes afin d\u2019atteindre davantage de clients.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Exp\u00e9rimentez avec un bot automatis\u00e9 pour pouvoir partager du contenu pr\u00e9cieux.<\/span><\/p>\n<div class=\"float-none\" data-slate-node=\"element\" data-slate-void=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-8634 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image22.png\" alt=\"Tailoring Content to your Audience\" width=\"421\" height=\"512\" \/><\/div>\n<h2><span data-preserver-spaces=\"true\">Le pouvoir des messages sociaux<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">La messagerie sociale est une r\u00e9volution dans le service.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">C&#039;est un moyen puissant d&#039;accro\u00eetre l&#039;engagement envers votre entreprise.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez influencer la d\u00e9cision de l\u2019acheteur envers un produit ou un service.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les messages sociaux permettent de r\u00e9soudre les conflits, notamment lorsqu&#039;ils sont utilis\u00e9s par les entreprises pour le service client. Si vous parvenez \u00e0 r\u00e9soudre un probl\u00e8me rapidement, vous avez plus de chances de les voir revenir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si vous avez aim\u00e9 cette lecture, vous voudrez alors d\u00e9couvrir certaines de nos autres excellentes lectures\u00a0:<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/construire-votre-marque-en-2021\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><span data-preserver-spaces=\"true\">Construire votre marque en 2021<\/span><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/plateformes-de-medias-sociaux-2021\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><span data-preserver-spaces=\"true\">Les nouvelles plateformes de m\u00e9dias sociaux \u00e0 consid\u00e9rer en 2021<\/span><\/a><\/p>\n<h5><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/contenu-fondamental\/\" class=\"editor-rtfLink\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Utiliser Cornerstone Content pour cr\u00e9er un plan de marketing entrant gagnant<\/span><\/a><\/h5>\n<h5><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/exemples-daimants-principaux\/\" class=\"editor-rtfLink\" rel=\"noopener\"><span data-preserver-spaces=\"true\">10 exemples d&#039;aimants \u00e0 prospects intelligents et efficaces qui g\u00e9n\u00e9reront des prospects et de la notori\u00e9t\u00e9<\/span><\/a><\/h5>\n<h5><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/strategie-de-marketing-local\/\" class=\"editor-rtfLink\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Comment cr\u00e9er une strat\u00e9gie de marketing num\u00e9rique efficace pour votre entreprise locale<\/span><\/a><\/h5>","protected":false},"excerpt":{"rendered":"<p>En 2021, la messagerie sociale a beaucoup \u00e9volu\u00e9. Les fonctionnalit\u00e9s \u00e0 notre disposition se sont multipli\u00e9es et il ne s&#039;agit plus seulement d&#039;une conversation rapide, mais de bien plus encore. Quoi de neuf ? Nouveaut\u00e9s marketing cette semaine : Apple redouble d&#039;efforts en mati\u00e8re de confidentialit\u00e9, TikTok partage des id\u00e9es sur le marketing intelligent, WhatsApp pourrait avoir une nouvelle fonctionnalit\u00e9 et\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[345],"class_list":["post-8612","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-social-messaging"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Now that it&#039;s 2021, social messaging has come quite a long way. 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