{"id":8639,"date":"2021-06-21T12:57:07","date_gmt":"2021-06-21T16:57:07","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8639"},"modified":"2024-09-24T21:14:10","modified_gmt":"2024-09-25T01:14:10","slug":"les-publicites-facebook-echouent-que-faire","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/paid\/facebook-ads-fail-what-to-do\/","title":{"rendered":"Publicit\u00e9s Facebook et que faire en cas d&#039;\u00e9chec"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/U370sCHOrBA\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Facebook Ads and What to Do When They Fail\" \/><meta itemprop=\"uploadDate\" content=\"2021-06-21T12:57:07-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT43M21S\" \/><meta itemprop=\"description\" content=\"Facebook Ads help can easily help your business market to the right audience, but there&#039;s more to it than just sending out an ad and hoping you get bites. Read on to find out what you need to do when your Facebook Ads fail.What&#039;s New?New in ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/What_To_Do_When_Your_Facebook_Ads_Fail.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"39.7\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FWhat_To_Do_When_Your_Facebook_Ads_Fail.mp3%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fpaid%2Ffacebook-ads-fail-what-to-do%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/What_To_Do_When_Your_Facebook_Ads_Fail.mp3?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8639-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/What_To_Do_When_Your_Facebook_Ads_Fail.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"What_To_Do_When_Your_Facebook_Ads_Fail.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Les publicit\u00e9s Facebook peuvent facilement aider votre entreprise \u00e0 cibler le bon public, mais cela ne se limite pas \u00e0 envoyer une publicit\u00e9 et \u00e0 esp\u00e9rer obtenir des r\u00e9sultats. Lisez la suite pour savoir ce que vous devez faire lorsque vos publicit\u00e9s Facebook \u00e9chouent.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Nouveaut\u00e9s en marketing cette semaine<\/span><\/strong><span data-preserver-spaces=\"true\">:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">TikTok remplace YouTube en tant que principal sponsor du VidCon.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">YouTube ajoute de nouvelles options de contr\u00f4le pour les remix de courts m\u00e9trages.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Le profil LinkedIn pr\u00e9sente le mode Cr\u00e9er.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Instagram lance des publicit\u00e9s Reels dans toutes les r\u00e9gions.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"editor-rtfLink\" href=\"https:\/\/www.marketingdive.com\/news\/tiktok-replaces-youtube-as-top-sponsor-at-vidcon-heating-up-bidding-war-fo\/602000\/?fbclid=IwAR11QO7DlfU193MSc48jW3N39qADhNB8ajuB9jjNkZ9TV7UquLLJYJcAPqQ\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">TikTok remplace YouTube en tant que sponsor principal du VidCon<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 TikTok sera le sponsor principal de la VidCon US de cette ann\u00e9e. Il remplace YouTube chaque ann\u00e9e depuis 2013, \u00e0 l&#039;exception de 2020, lorsque l&#039;\u00e9v\u00e9nement a \u00e9t\u00e9 annul\u00e9 en raison de la pand\u00e9mie.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"editor-rtfLink\" href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-adds-new-control-options-for-shorts-remixes-tests-shorts-analytics\/601958\/?fbclid=IwAR0n3_LukZNhQ-zY8gFeFQMjP2HTR7pow-hJ9im-w7I3FcuwTmDBK7F5E0g\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">YouTube ajoute de nouvelles options de contr\u00f4le pour les remix de courts m\u00e9trages<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Alors que YouTube d\u00e9ploie ses Shorts, similaires \u00e0 TikTok, dans davantage de r\u00e9gions, l&#039;entreprise ajoute \u00e9galement de nouvelles options pour donner aux gestionnaires de cha\u00eenes davantage de contr\u00f4le sur la fa\u00e7on dont les cr\u00e9ateurs de Shorts peuvent utiliser leur contenu. L&#039;application principale comprend \u00e9galement de nouvelles analyses pour aider \u00e0 suivre les performances de Shorts.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"editor-rtfLink\" href=\"https:\/\/www.linkedin.com\/pulse\/introducing-creator-mode-your-linkedin-profile-margaret-rose-taormina\/?fbclid=IwAR3hWBCkkfK_7ZPN3U3X75-mS69plxPck1n593q1RHhLBQtaP5J56BiaNX8\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Pr\u00e9sentation du mode cr\u00e9ateur sur votre profil LinkedIn<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Le mode cr\u00e9ateur est une nouveaut\u00e9 introduite dans le cadre d&#039;une r\u00e9cente mise \u00e0 jour du profil. L&#039;activation du mode cr\u00e9ateur permet d&#039;afficher votre contenu de mani\u00e8re plus visible et d&#039;encourager les autres \u00e0 vous suivre.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"editor-rtfLink\" href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-launches-reels-ads-in-all-regions\/601963\/?fbclid=IwAR1fWSRP6Dk5CectuSkF7ehUrBARQY4_ZMYOvpWF4xa_0x89P2EVm-XZJqc\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Instagram lance des publicit\u00e9s Reels dans toutes les r\u00e9gions<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Instagram poursuit l\u2019expansion des publicit\u00e9s Reels, le nouveau format devant \u00eatre disponible dans toutes les r\u00e9gions \u00e0 partir d\u2019aujourd\u2019hui.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">En configurant correctement vos campagnes, les publicit\u00e9s Facebook g\u00e9n\u00e9reront des engagements de haute qualit\u00e9 qui produiront de la valeur pour votre entreprise.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-1.png\" alt=\"Que faire lorsque vos publicit\u00e9s Facebook \u00e9chouent\" class=\"wp-image-8640\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Ils constituent souvent un moyen beaucoup plus rentable de commercialiser votre entreprise que les autres canaux publicitaires.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Il est important de les configurer correctement pour \u00e9viter les publicit\u00e9s qui \u00e9chouent ou ne fonctionnent pas.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Alors, nous allons vous montrer ce qu&#039;il faut faire pour que vos publicit\u00e9s Facebook r\u00e9ussissent.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Principales raisons pour lesquelles vos publicit\u00e9s Facebook peuvent \u00e9chouer<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">\u274c Reciblage agressif<\/span><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Le reciblage peut conduire \u00e0&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Blocage des publicit\u00e9s.<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Si vous servez les m\u00eames personnes via le Web et voyez les m\u00eames publicit\u00e9s, elles se sentiront traqu\u00e9es et auront le sentiment que leur vie priv\u00e9e a \u00e9t\u00e9 viol\u00e9e\u00a0; c&#039;est \u00e9galement ennuyeux pour les clients qui ont d\u00e9j\u00e0 \u00e9t\u00e9&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">converti<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;ou fait un&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">achat<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-2.png\" alt=\"Reciblage agressif\" class=\"wp-image-8641\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">\u2714\ufe0f Entonnoir de prospects<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Construisez un entonnoir, il est donc sp\u00e9cifique \u00e0 leur&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">position&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">dans leur parcours client.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Les personnes plus loin dans l\u2019entonnoir recevront de nouvelles&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">contenu&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">et&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">messagerie&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">pour vous aider \u00e0 les nourrir davantage.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Coup droit. Coup droit.<\/span><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-3-433x1024.jpg\" alt=\"Entonnoir de prospects\" class=\"wp-image-8642\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">\u274c Ciblage trop large<\/span><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">S&#039;appuyant sur le&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">L&#039;intelligence artificielle de Facebook<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;choisir les personnes \u00e0 cibler peut \u00eatre utile si vous avez un&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">service plus r\u00e9cent<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;et sont&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">incertain<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;de vos cibles.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Pour ceux qui ont un&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">service ou produit \u00e9tabli<\/span><\/strong><span data-preserver-spaces=\"true\">, un ciblage large n&#039;aidera pas \u00e0 affiner la recherche&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">public sp\u00e9cifique<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;vous avez l&#039;intention d&#039;atteindre.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-4.png\" alt=\"Ciblage trop large\" class=\"wp-image-8643\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">\u2714\ufe0f&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Soyez pr\u00e9cis et limitez votre public<\/span><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Vous souhaitez tirer le meilleur parti de vos ressources, il est donc avantageux d&#039;utiliser&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">ciblage \u00e9troit<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">R\u00e9tr\u00e9cissement sur un&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">public l\u00e9g\u00e8rement plus restreint&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">et en concentrant votre&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">d\u00e9penses publicitaires<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;il peut produire de meilleurs r\u00e9sultats.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-5.png\" alt=\"Soyez pr\u00e9cis et affinez votre public\" class=\"wp-image-8644\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">\u274c&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">Publics froids<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Les publics peuvent \u00eatre class\u00e9s du froid au chaud, la principale diff\u00e9rence \u00e9tant leur degr\u00e9 de connaissance de votre marque, de vos produits et de vos services.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Ces utilisateurs cibl\u00e9s peuvent \u00eatre&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">conscient<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;de votre entreprise mais&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">ne sont pas familiers avec les d\u00e9tails&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">et tout ce que vous offrez.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Tu veux&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">\u00e9viter de cibler<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;eux jusqu&#039;\u00e0 ce que tu aies&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">r\u00e9chauff\u00e9&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">les lever, sinon ils ne le feront probablement pas&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">convertir<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-6.png\" alt=\"Publics froids\" class=\"wp-image-8645\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714\ufe0f <b>R\u00e9chauffez votre public<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Il est important de <\/span><b>se r\u00e9engager<\/b><span style=\"font-weight: 400;\"> votre public froid et assurez-vous de ne pas le perdre pour toujours.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Tu veux <\/span><b>r\u00e9chauffe les un peu<\/b><span style=\"font-weight: 400;\"> avant de d\u00e9penser des ressources pour les cibler avec votre offre.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>R\u00e9introduire <\/b><span style=\"font-weight: 400;\">ces publics froids \u00e0 votre produit ou service avec du contenu publicitaire frais et commencez \u00e0 construire votre <\/span><b>connexion.<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-7-1024x538.png\" alt=\"R\u00e9chauffez votre public\" class=\"wp-image-8646\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u274c <\/b><b>Ne pas utiliser les audiences<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ciblez vos annonces sur une large s\u00e9lection de personnes avec <\/span><b>esp\u00e8re qu&#039;ils cliquent <\/b><span style=\"font-weight: 400;\">ou <strong>interagir<\/strong>, n\u2019est pas un moyen de publicit\u00e9 efficace.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Ne pas utiliser d&#039;audiences conduit \u00e0\u00a0:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Efforts publicitaires indirects<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Moins d&#039;engagement<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Perdre votre temps, votre \u00e9nergie et votre budget<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Faible taux de conversion<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-8-1024x669.png\" alt=\"Ne pas utiliser les audiences\" class=\"wp-image-8647\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714\ufe0f <b>Utiliser des audiences personnalis\u00e9es et similaires<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pourquoi d\u00e9penser des ressources sur des gens qui <\/span><b>ne sont pas int\u00e9ress\u00e9s<\/b><span style=\"font-weight: 400;\"> dans votre produit ou service ?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Il est important de cibler en fonction de donn\u00e9es r\u00e9elles avec <\/span><b>Audiences personnalis\u00e9es.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ciblez vos annonces sur <\/span><b>publics sp\u00e9cifiques<\/b><span style=\"font-weight: 400;\">et placez votre contenu sous les yeux des personnes pour lesquelles il a \u00e9t\u00e9 con\u00e7u.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-9-1024x769.jpg\" alt=\"Utiliser des audiences personnalis\u00e9es et similaires\" class=\"wp-image-8648\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">\u274c&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">Sur-ciblage<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Choisir un&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">niche trop petite&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">cela rend plus difficile de cibler efficacement.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Seul un pourcentage des personnes que vous ciblez le feront.&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">voir&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">votre annonce, et un pourcentage encore plus petit le fera&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Cliquez<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Vous avez besoin d&#039;un<\/span><strong><span data-preserver-spaces=\"true\">&nbsp;un public suffisamment large&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">pour \u00e9viter d&#039;en avoir peu ou pas&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Atteindre<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-10.png\" alt=\"Sur-ciblage\" class=\"wp-image-8649\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714\ufe0f <b>Comprendre votre public<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Il ne s\u2019agit pas toujours d\u2019avoir le plus de personnes \u00e0 cibler ; cela peut se r\u00e9sumer \u00e0 <\/span><b>choisir le bon<\/b> <b>niche<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Une niche peut \u00eatre <\/span><b>trop petit<\/b><span style=\"font-weight: 400;\">, et par cons\u00e9quent, vos ressources sont gaspill\u00e9es sur quelques personnes seulement.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Trouvez une niche qui a suffisamment d&#039;audience pour <\/span><b>cible<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-11.png\" alt=\"Comprendre votre public\" class=\"wp-image-8650\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u274c<\/b><b>Messages incoh\u00e9rents<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dans quelle mesure votre <\/span><b>le texte des annonces correspond au message du contenu<\/b><span style=\"font-weight: 400;\"> \u00e0 quoi cela m\u00e8ne-t-il ?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les incoh\u00e9rences dans les messages peuvent conduire \u00e0 <\/span><b>faibles taux de conversion<\/b><span style=\"font-weight: 400;\"> car l&#039;utilisateur peut avoir l&#039;impression qu&#039;il n&#039;est pas au bon endroit.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-12.png\" alt=\"Messages incoh\u00e9rents\" class=\"wp-image-8652\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">\u2714\ufe0f Faites correspondre votre message \u00e0 votre contenu<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Le fait que votre message publicitaire corresponde \u00e0 votre contenu (par exemple, une page de destination) aide votre&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">conversions<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Correspondance forte du message<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;rassure les gens qu&#039;ils sont au bon endroit.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">\u00c9vitez d&#039;avoir le&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">CTA (Appel \u00e0 l&#039;action)<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;allez sur votre page d&#039;accueil.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-13.png\" alt=\"Faites correspondre votre message \u00e0 votre contenu\" class=\"wp-image-8653\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u274c <\/b><b>Message neutre, sans valeur ajout\u00e9e<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les messages neutres disent quelque chose \u00e0 votre lecteur <\/span><b>d\u00e9sagr\u00e9able <\/b><span style=\"font-weight: 400;\">ou offre <\/span><b>informations habituelles<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ton <\/span><b>le public a besoin d&#039;obtenir quelque chose<\/b><span style=\"font-weight: 400;\"> en fonction des publicit\u00e9s sur lesquelles ils cliquent.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Si c&#039;est <\/span><b>pas utile<\/b><span style=\"font-weight: 400;\">, vous n&#039;obtenez probablement pas la port\u00e9e souhait\u00e9e.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-14.png\" alt=\"Message neutre, sans valeur ajout\u00e9e\" class=\"wp-image-8654\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714\ufe0f&nbsp;<b>Utilisez un sentiment positif ou n\u00e9gatif<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Que retire votre public de votre contenu ?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Donnez \u00e0 votre public des informations int\u00e9ressantes d\u00e8s le d\u00e9but <\/span><b>capter leur attention<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fort <\/span><b>Appels \u00e0 l&#039;action<\/b><span style=\"font-weight: 400;\"> peut conduire \u00e0 plus <\/span><b>conversions<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-15.png\" alt=\"Utilisez un sentiment positif ou n\u00e9gatif\" class=\"wp-image-8655\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u274c&nbsp;<\/b>Ench\u00e8res manuelles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les ench\u00e8res manuelles sont disponibles uniquement pour les emplacements s\u00e9lectionn\u00e9s et sont d\u00e9finies lors de la d\u00e9termination de votre <\/span><b>budget<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Si vous perdez les ench\u00e8res, vous pourriez potentiellement <\/span><b>d\u00e9penser <\/b><span style=\"font-weight: 400;\">sans aucun <\/span><b>Atteindre<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-16.png\" alt=\"Ench\u00e8res manuelles\" class=\"wp-image-8656\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">\u2714\ufe0f Ench\u00e8res automatiques<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Facebook travaillera avec son algorithme pour trouver le&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">co\u00fbt le plus bas<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;pour ce que vous offrez.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Il&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">\u00e9valuez vos offres&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">par rapport aux autres annonceurs et d\u00e9termine le degr\u00e9 de comp\u00e9titivit\u00e9 pour attirer l&#039;attention de vos clients.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Laissez le&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">algorithme d&#039;ench\u00e8re&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">pour vous afin qu&#039;il puisse ench\u00e9rir&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">correctement<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-17.jpg\" alt=\"Ench\u00e8res automatiques\" class=\"wp-image-8657\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Gagnez avec vos publicit\u00e9s Facebook<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Restez pertinent \u2013&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">Le contenu doit \u00eatre cibl\u00e9 et non g\u00e9n\u00e9ralis\u00e9.&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">CTA<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;il est important de se concentrer sur l\u2019entonnoir des prospects.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Cible -&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">L\u2019engagement du public est essentiel et l\u2019utilisation de strat\u00e9gies de marketing de niche contribue au succ\u00e8s de vos annonces.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Utilisez l&#039;algorithme \u00e0 votre avantage<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">\u2013<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Gr\u00e2ce \u00e0 un processus d&#039;ench\u00e8res automatis\u00e9 et en boostant le contenu.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Concentrez-vous sur la fr\u00e9quence \u2013<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Nombre de fois qu&#039;une publication a une relation directe avec l&#039;augmentation de l&#039;engagement.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/184-18.png\" alt=\"Gagnez avec vos publicit\u00e9s Facebook\" class=\"wp-image-8658\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cette lecture, vous voudrez alors d\u00e9couvrir certaines de nos autres excellentes lectures\u00a0:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/honeypotmarketing.com\/fr\/messagerie-sociale\/\" target=\"_blank\" rel=\"noopener\">Messagerie sociale et 8 fa\u00e7ons de l&#039;utiliser pour d\u00e9velopper votre entreprise<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"editor-rtfLink\" href=\"https:\/\/honeypotmarketing.com\/fr\/construire-votre-marque-en-2021\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-preserver-spaces=\"true\">Construire votre marque en 2021<\/span><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"editor-rtfLink\" href=\"https:\/\/honeypotmarketing.com\/fr\/plateformes-de-medias-sociaux-2021\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-preserver-spaces=\"true\">Les nouvelles plateformes de m\u00e9dias sociaux \u00e0 consid\u00e9rer en 2021<\/span><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a class=\"editor-rtfLink\" href=\"https:\/\/honeypotmarketing.com\/fr\/contenu-fondamental\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Utiliser Cornerstone Content pour cr\u00e9er un plan de marketing entrant gagnant<\/span><\/a><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><a class=\"editor-rtfLink\" href=\"https:\/\/honeypotmarketing.com\/fr\/exemples-daimants-principaux\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">10 exemples d&#039;aimants \u00e0 prospects intelligents et efficaces qui g\u00e9n\u00e9reront des prospects et de la notori\u00e9t\u00e9<\/span><\/a><\/h5>","protected":false},"excerpt":{"rendered":"<p>Les publicit\u00e9s Facebook peuvent facilement aider votre entreprise \u00e0 cibler le bon public, mais cela ne se limite pas \u00e0 envoyer une publicit\u00e9 et \u00e0 esp\u00e9rer obtenir des retomb\u00e9es. Lisez la suite pour savoir ce que vous devez faire lorsque vos publicit\u00e9s Facebook \u00e9chouent. Quoi de neuf ? Nouveaut\u00e9s en marketing cette semaine : TikTok remplace YouTube en tant que\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[57,38],"tags":[],"class_list":["post-8639","post","type-post","status-publish","format-standard","hentry","category-paid","category-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Facebook Ads help can easily help your business market to the right audience, but there&#039;s more to it than just sending out an ad and hoping you get bites. Read on to find out what you need to do when your Facebook Ads fail. What&#039;s New? New in marketing this week: TikTok replaces YouTube as\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/paid\/facebook-ads-fail-what-to-do\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Facebook Ads and What to Do When They Fail\" \/>\n\t\t<meta property=\"og:description\" content=\"Facebook Ads help can easily help your business market to the right audience, but there&#039;s more to it than just sending out an ad and hoping you get bites. Read on to find out what you need to do when your Facebook Ads fail. What&#039;s New? 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