{"id":8735,"date":"2021-08-03T13:58:51","date_gmt":"2021-08-03T17:58:51","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8735"},"modified":"2024-09-24T21:04:31","modified_gmt":"2024-09-25T01:04:31","slug":"4-plans-de-jeu-pour-une-campagne-facebook","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/paid\/4-facebook-campaign-game-plans\/","title":{"rendered":"4 strat\u00e9gies de campagne Facebook pour assurer le succ\u00e8s"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/m7Imcp_4MEM\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"4 Facebook Campaign Game Plans to Ensure Success\" \/><meta itemprop=\"uploadDate\" content=\"2021-08-03T13:58:51-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT46M56S\" \/><meta itemprop=\"description\" content=\"A Facebook campaign is a great way to accumulate those valuable leads and narrow down your ideal market. Let us show you the best campaigns you can use today that will help you find success.&amp;nbsp;What&#039;s New?What&#039;s new in marketing: \tPinterest...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/4_Facebook_Campaign_Game_Plans_to_Ensure_Success.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"43.0\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F4_Facebook_Campaign_Game_Plans_to_Ensure_Success.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fpaid%2F4-facebook-campaign-game-plans%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/4_Facebook_Campaign_Game_Plans_to_Ensure_Success.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8735-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/4_Facebook_Campaign_Game_Plans_to_Ensure_Success.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"4_Facebook_Campaign_Game_Plans_to_Ensure_Success.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Une campagne Facebook est un excellent moyen d&#039;accumuler ces pr\u00e9cieux prospects et d&#039;affiner votre march\u00e9 id\u00e9al. Laissez-nous vous montrer les meilleures campagnes que vous pouvez utiliser aujourd&#039;hui et qui vous aideront \u00e0 r\u00e9ussir.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sixads.net\/wp-content\/uploads\/2021\/05\/facebook-ads-meme-dicaprio.jpg\" alt=\"\u2714\ufe0f Co\u00fbt des publicit\u00e9s Facebook\u00a0: comment d\u00e9penser moins en 2021\u00a0? - sixads\" width=\"620\" height=\"423\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">Quoi de neuf en marketing<\/span><\/strong><span data-preserver-spaces=\"true\">:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Pinterest perd des millions d&#039;utilisateurs.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Snapchat lance \u00ab Mes lieux \u00bb.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Instagram \u00e9tend les reels \u00e0 60 secondes.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Facebook lance \u00ab G\u00e9n\u00e9rateur d&#039;id\u00e9es de campagne \u00bb.<\/span><\/li>\n<\/ul>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-loses-24-million-users-as-lockdowns-ease-and-physical-stores-re-o\/604192\/?fbclid=IwAR3kIckdrvgoDNSmq8ojfp8DSUPB4Sldu3xCPWrUK3Mtz4sT_t1ZrJdAzNw\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Pinterest perd 24 millions d&#039;utilisateurs \u00e0 mesure que le confinement s&#039;assouplit<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Apr\u00e8s avoir enregistr\u00e9 11 trimestres cons\u00e9cutifs de croissance du nombre d\u2019utilisateurs, Pinterest a \u00e9t\u00e9 touch\u00e9, la plateforme ayant enregistr\u00e9 une baisse du nombre total d\u2019utilisateurs au deuxi\u00e8me trimestre, bien que ses r\u00e9sultats en mati\u00e8re de revenus soient rest\u00e9s solides pour la p\u00e9riode.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-launches-my-places-to-highlight-local-businesses-of-interest-wit\/604093\/?fbclid=IwAR3kIckdrvgoDNSmq8ojfp8DSUPB4Sldu3xCPWrUK3Mtz4sT_t1ZrJdAzNw\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Snapchat lance \u00ab My Places \u00bb pour mettre en avant les entreprises locales int\u00e9ressantes sur la carte Snap<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Snapchat cherche \u00e0 am\u00e9liorer la d\u00e9couverte d&#039;entreprises dans l&#039;application avec un nouvel \u00e9l\u00e9ment dans Snap Map appel\u00e9 \u00ab Mes lieux \u00bb, qui mettra en \u00e9vidence les entreprises populaires et les lieux que vous avez d\u00e9j\u00e0 visit\u00e9s, sur l&#039;affichage de la carte.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-expands-reels-to-60-seconds-providing-more-capacity-for-creativi\/604006\/?fbclid=IwAR2b3inc_25LRgm0B9VrMactFGPR8fQihN_jCDWcYPOSPHk6lEUYh8gyRbo&amp;fbclid=IwAR1Z-sAXTPdntOOGtJSMIC4bOxwPd6ybr_bVwyuKUNMzyqX9KngrSYBOweY\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Instagram \u00e9tend les Reels \u00e0 60 secondes<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">\u2013 Dans une mise \u00e0 jour tout \u00e0 fait surprenante, Instagram a annonc\u00e9 aujourd\u2019hui que la limite de longueur des Reels est \u00e9tendue de 30 secondes \u00e0 60 secondes pour tous les utilisateurs.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-launches-campaign-ideas-generator-to-help-businesses-with-their\/604101\/?fbclid=IwAR2zXNPtfGShSfWBkKzSTsGOf-v_kJB01nCWZt4jYyuWdd7fnQbGjhvAGkM\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Facebook lance un \u00ab g\u00e9n\u00e9rateur d&#039;id\u00e9es de campagne \u00bb pour aider les entreprises dans leurs efforts promotionnels<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Aujourd\u2019hui, Facebook a lanc\u00e9 un nouveau mini-site de g\u00e9n\u00e9rateur d\u2019id\u00e9es de campagne, qui vise \u00e0 vous aider \u00e0 trouver l\u2019inspiration pour vos approches promotionnelles \u00e0 travers diverses id\u00e9es, mod\u00e8les et recommandations sp\u00e9cifiques aux \u00e9v\u00e9nements saisonniers et aux types d\u2019entreprises.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Participeriez-vous \u00e0 un match sans avoir un plan de jeu solide ? C&#039;est la m\u00eame chose pour une campagne Facebook. Vous devez cr\u00e9er un plan qui vous apportera le plus de b\u00e9n\u00e9fices pour votre entreprise.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8736 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-1.png\" alt=\"4 strat\u00e9gies de campagne Facebook pour assurer le succ\u00e8s - Agenda\" width=\"592\" height=\"474\" \/><\/p>\n<p>Qui est ton <strong>public<\/strong>? Quel est leur <strong>d\u00e9mographique<\/strong>? Il y a des \u00e9l\u00e9ments essentiels sur les campagnes Facebook que vous devez conna\u00eetre pour assurer votre r\u00e9ussite.<\/p>\n<h2><b>4 strat\u00e9gies de campagne Facebook pour assurer le succ\u00e8s<\/b><\/h2>\n<p>Les 4 campagnes Facebook sur lesquelles nous allons nous concentrer sont Lead Magnet, Local Business, Webinar et E-commerce. Commen\u00e7ons !<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8737 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-2-1024x662.png\" alt=\"Structure de campagne Facebook et Instagram\" width=\"1024\" height=\"662\" \/><\/p>\n<h3>1. <span data-preserver-spaces=\"true\">Campagnes Lead Magnet \u2013 Voir et r\u00e9fl\u00e9chir<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Un aimant principal est un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">gratuit<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">ressource<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0qui attire des clients potentiels pour votre niche sur lesquels cliquer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les aimants en plomb sont \u00e0 la\u00a0<\/span><strong><span data-preserver-spaces=\"true\">haut de l&#039;entonnoir<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0car ils ciblent ceux qui ne sont pas encore au stade de la r\u00e9flexion. En fournissant un contenu de valeur, vous pouvez transformer ces personnes en prospects et les entretenir davantage.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le chemin de conversion qui transforme les visiteurs du site Web en prospects \u2013 et le r\u00f4le que joue le marketing par e-mail dans ce processus \u2013 incluent\u00a0:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Appel \u00e0 l&#039;action (CTA)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Page de destination<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Page de remerciement<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Courriel de suivi<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8738 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-3.png\" alt=\"Campagnes Lead Magnet - Voir et r\u00e9fl\u00e9chir\" width=\"485\" height=\"363\" \/><\/p>\n<h3>Audiences de Lead Magnet<\/h3>\n<p><span style=\"font-weight: 400;\">L&#039;objectif d&#039;un lead magnet est d&#039;offrir quelque chose que votre public souhaite en \u00e9change de son <\/span><b>coordonn\u00e9es<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour ce faire, vous devez savoir ce que <\/span><span style=\"font-weight: 400;\"><strong>utilisateur<\/strong> <\/span><b>personnage<\/b> <span style=\"font-weight: 400;\">vous ciblez et quelle offre les attirerait.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il y a <\/span><b>2 fa\u00e7ons de configurer le ciblage de la campagne Lead Magnet <\/b><span style=\"font-weight: 400;\">en fonction de vos objectifs commerciaux :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Notori\u00e9t\u00e9 de la marque<\/b><span style=\"font-weight: 400;\"> \u2013 Ciblage d\u2019audience large pour cr\u00e9er votre base d\u2019audience personnalis\u00e9e<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Campagne de circulation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Publications boost\u00e9es<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Public d\u00e9mographique<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Utiliser des audiences personnalis\u00e9es<\/b><span style=\"font-weight: 400;\"> tel que:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Visiteurs du site Web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Engagements sur les r\u00e9seaux sociaux (Facebook et Instagram)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Audience de la liste de contacts<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8739 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-4.png\" alt=\"Audiences de Lead Magnet\" width=\"603\" height=\"598\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Campagne commerciale locale \u2013 Voir<\/h3>\n<p><b>Marketing local<\/b><span style=\"font-weight: 400;\"> est une strat\u00e9gie qui cible les clients potentiels au sein d&#039;un <\/span><b>rayon sp\u00e9cifique<\/b><span style=\"font-weight: 400;\"> (jusqu&#039;\u00e0 50 miles) de l&#039;emplacement physique de l&#039;entreprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On l&#039;appelle aussi <\/span><b>marketing bas\u00e9 sur la localisation<\/b><span style=\"font-weight: 400;\">, <\/span><b>marketing de proximit\u00e9<\/b><span style=\"font-weight: 400;\">, ou <\/span><b>marketing des magasins locaux<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avantages de diffuser des publicit\u00e9s locales sur Facebook\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ciblez facilement des personnes dans un certain<strong> zone g\u00e9ographique<\/strong> de votre entreprise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promouvez facilement <strong>bons de r\u00e9duction<\/strong> <strong>et offres<\/strong> sp\u00e9cifique \u00e0 la d\u00e9mographie locale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ciblez les personnes qui ont <strong>achet\u00e9 chez vous dans le pass\u00e9<\/strong>.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8740 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-5.png\" alt=\"Campagne des entreprises locales - Voir\" width=\"728\" height=\"733\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Publics d&#039;entreprises locales<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Si votre entreprise est pr\u00e9sente sur un march\u00e9 local, vous avez une <\/span><b>groupe fini de personnes<\/b><span style=\"font-weight: 400;\"> Vous pouvez servir. Sur un march\u00e9 donn\u00e9, il existe g\u00e9n\u00e9ralement une population pr\u00eate \u00e0 acheter ce que vous avez. Cependant, un pourcentage plus \u00e9lev\u00e9 d&#039;utilisateurs ont g\u00e9n\u00e9ralement besoin de ce que vous avez et sont dispos\u00e9s \u00e0 acheter chez vous, mais ils ne le savent tout simplement pas encore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les campagnes publicitaires locales sur Facebook peuvent \u00eatre exploit\u00e9es pour se concentrer principalement sur l\u2019\u00e9ducation de votre public, non seulement sur votre secteur d\u2019activit\u00e9, vos produits\/services ou votre entreprise, mais \u00e9galement sur les sujets directement li\u00e9s \u00e0 votre entreprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utiliser <\/span><b>messagerie personnalis\u00e9e<\/b><span style=\"font-weight: 400;\"> cibler <\/span><b>utilisateurs locaux<\/b><span style=\"font-weight: 400;\"> et incitez-les \u00e0 essayer vos services et produits en <\/span><b>promouvoir les offres et les visites en magasin.<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8741 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-6.png\" alt=\"Publics d&#039;entreprises locales\" width=\"598\" height=\"486\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3. Campagnes de webinaires<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Utilisez les publicit\u00e9s Facebook pour diriger les gens vers une page de destination ou <\/span><b>Publicit\u00e9s via formulaire de contact Facebook<\/b><span style=\"font-weight: 400;\">. Ils permettent aux gens de <\/span><span style=\"font-weight: 400;\">inscrivez-vous \u00e0 votre liste de diffusion directement depuis l&#039;application Facebook<\/span><span style=\"font-weight: 400;\">, il y a donc moins de frictions dans le processus.<\/span><i><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Contactez les prospects par e-mail ou par messagerie Facebook pour leur rappeler le webinaire. De cette fa\u00e7on, vous pouvez utiliser <\/span><b>informalit\u00e9 conversationnelle <\/b><span style=\"font-weight: 400;\">pour construire une meilleure relation avec vos prospects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Test <\/span><b>Publicit\u00e9s sur Facebook Messenger <\/b><span style=\"font-weight: 400;\">pour proposer des fonctionnalit\u00e9s de personnalisation plus dynamiques. Faites la promotion de votre webinaire et demandez aux utilisateurs de leur envoyer un message auquel ils r\u00e9pondront pendant le webinaire. Facebook propose deux types de publicit\u00e9s dans Messenger Ads\u00a0: <\/span><b>Cliquez pour envoyer un message et un message sponsoris\u00e9.<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8742 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-7.png\" alt=\"Campagnes de webinaires\" width=\"552\" height=\"389\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Public vis\u00e9 par le webinaire<\/b><\/h3>\n<p><b>Cr\u00e9ez des audiences personnalis\u00e9es\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Profitez de la <\/span><span style=\"font-weight: 400;\"><strong>fonctionnalit\u00e9 d&#039;audiences personnalis\u00e9es<\/strong> dans les publicit\u00e9s Facebook<\/span><span style=\"font-weight: 400;\"> pour cibler les personnes qui se sont inscrites aux webinaires pr\u00e9c\u00e9dents, car elles sont potentiellement<\/span><b> audience \u00e0 forte intention au milieu de l&#039;entonnoir<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ciblez ceux qui ont <\/span><b>achet\u00e9 certains produits<\/b><span style=\"font-weight: 400;\"> ou <\/span><b>ceux qui ont visit\u00e9 des combinaisons de vos pages Web<\/b><span style=\"font-weight: 400;\">Augmentez la fid\u00e9lisation de vos clients en leur fournissant des conseils sp\u00e9cifiques \u00e0 chaque cas d&#039;utilisation de produit. <\/span><span style=\"font-weight: 400;\">De cette fa\u00e7on, vous maximisez votre budget publicitaire car vous ciblez uniquement les personnes avec lesquelles votre marque est d\u00e9j\u00e0 entr\u00e9e en contact.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8743 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-8.png\" alt=\"Public vis\u00e9 par le webinaire\" width=\"512\" height=\"361\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Suivi post-webinaire<\/h3>\n<p><span style=\"font-weight: 400;\">Votre webinaire est d\u00e9sormais un <\/span><b>morceau de contenu Evergreen<\/b><span style=\"font-weight: 400;\">Utilisez-le pour cr\u00e9er des clips, des infographies, des vid\u00e9os au format Wave et bien plus encore.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8744 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-9.png\" alt=\"Suivi post-webinaire\" width=\"759\" height=\"263\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4. Campagnes de commerce \u00e9lectronique<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">En tant qu&#039;entreprise, la probabilit\u00e9 que votre public cible voie votre contenu organique sur les r\u00e9seaux sociaux est plus faible que jamais. Il devient de plus en plus n\u00e9cessaire <\/span><span style=\"font-weight: 400;\">payer pour jouer<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilisateurs<\/span><span style=\"font-weight: 400;\"> verront vos produits et pourront \u00eatre dirig\u00e9s vers votre <\/span><b>Site Shopify ou une page de destination personnalis\u00e9e.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Une strat\u00e9gie de commerce \u00e9lectronique payante efficace prend en compte les \u00e9l\u00e9ments suivants\u00a0:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Messagerie<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Des cr\u00e9ations publicitaires accrocheuses<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campagnes de reciblage<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Optimisation de la campagne<\/b><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8745 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-10.jpg\" alt=\"Campagnes de commerce \u00e9lectronique\" width=\"512\" height=\"512\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Commerce \u00e9lectronique \u2013 D\u00e9marrer<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Placez votre magasin sur la carte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ajoutez l&#039;emplacement de votre entreprise \u00e0 votre page Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ajoutez des produits \u00e0 vos catalogues dans le gestionnaire d&#039;entreprise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Touchez plus d&#039;acheteurs avec des publicit\u00e9s personnalis\u00e9es.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faites de la publicit\u00e9 aupr\u00e8s des acheteurs locaux\u00a0:\u00a0<\/span>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connectez-vous avec plus de personnes dans votre r\u00e9gion gr\u00e2ce aux publicit\u00e9s sur Facebook. Vous pouvez <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/198653350887222?id=2030300680608329\"><span style=\"font-weight: 400;\">faites de la publicit\u00e9 directement depuis votre page Facebook<\/span><\/a><span style=\"font-weight: 400;\"> pour promouvoir votre entreprise localement.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cliquez ou appuyez simplement sur le bouton Promouvoir en haut de votre page et choisissez les annonces automatis\u00e9es, la nouvelle annonce ou le boost de publication pour promouvoir votre entreprise localement.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8746 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-11.png\" alt=\"Commerce \u00e9lectronique - D\u00e9marrer\" width=\"522\" height=\"398\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Audiences du commerce \u00e9lectronique<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Construire <strong>Audiences personnalis\u00e9es<\/strong> pour en avoir plus <strong>conversions<\/strong>Ciblez les personnes qui ont non seulement visit\u00e9 votre page produit, mais qui ont \u00e9galement ajout\u00e9 le produit \u00e0 leur panier et n&#039;ont pas effectu\u00e9 de paiement avant la fin.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">C&#039;est un \u00e9norme potentiel de ventes !<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Cr\u00e9er un <\/span><b>Audience personnalis\u00e9e pour les achats<\/b><span style=\"font-weight: 400;\"> pour cibler vos annonces sur plusieurs \u00e9v\u00e9nements d&#039;achat, tels que les personnes qui ont les deux <strong>Page d&#039;accueil de la boutique consult\u00e9e<\/strong> et <\/span><b>Ajout d&#039;un produit au panier<\/b><span style=\"font-weight: 400;\"> ou exclure certains \u00e9v\u00e9nements commerciaux, tels que les personnes qui ont <\/span><b>Ajout\u00e9 au panier <\/b><span style=\"font-weight: 400;\"><strong>mais<\/strong> <\/span><b>non achet\u00e9<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8747 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-12.png\" alt=\"Audiences du commerce \u00e9lectronique\" width=\"677\" height=\"381\" \/><\/p>\n<h2>Tactiques de campagne<\/h2>\n<p>Voici quelques excellentes tactiques de campagne dont vous voudrez profiter\u00a0: <strong>Reciblage des non-acheteurs<\/strong>, <strong>Ne pas accepter le reciblage<\/strong>, et <strong>Cr\u00e9er un large public<\/strong>.<\/p>\n<h3>Comment cr\u00e9er un large public<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8748 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-13.png\" alt=\"Comment cr\u00e9er un large public\" width=\"512\" height=\"386\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8749 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-14.png\" alt=\"\" width=\"512\" height=\"450\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Solutions IDFA<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Alors que de plus en plus de personnes choisissent de ne plus \u00eatre suivies sur les appareils iOS 14, <strong>annonces<\/strong> <strong>personnalisation,<\/strong> et <strong>performance<\/strong> <strong>rapport<\/strong> sera limit\u00e9 aux \u00e9v\u00e9nements de conversion d&#039;applications et Web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ciblage alternatif<\/strong> strat\u00e9gies \u00e0 consid\u00e9rer\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliser <\/span><span style=\"font-weight: 400;\">large public<\/span><span style=\"font-weight: 400;\">s pour inclusion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliser <\/span><span style=\"font-weight: 400;\">ciblage de l&#039;expansion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commencez \u00e0 cr\u00e9er des donn\u00e9es propri\u00e9taires en installant le pixel sur votre site Web.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Int\u00e9grez votre CRM \u00e0 Facebook pour cr\u00e9er des listes de prospects et de clients afin de pouvoir cr\u00e9er <strong>remarketing<\/strong> et <strong>sosie<\/strong> <strong>publics<\/strong>.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8750 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-15-1024x640.png\" alt=\"Solutions IDFA\" width=\"1024\" height=\"640\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Comment convertir les non-acheteurs<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8751 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/189-16-1024x817.png\" alt=\"Comment convertir les non-acheteurs\" width=\"1024\" height=\"817\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Pour conclure<\/h3>\n<p><span style=\"font-weight: 400;\">Les campagnes Facebook sont un excellent moyen de vous aider \u00e0 atteindre vos <\/span><b>public cible exact<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et en fonction de la <\/span><b>d\u00e9mographique de votre public<\/b><span style=\"font-weight: 400;\">, il existe diff\u00e9rents types de campagnes qui fonctionneront :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commerce \u00e9lectronique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aimant principal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinaire<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entreprise locale<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vous souhaitez pouvoir comprendre vos objectifs lors de la cr\u00e9ation d\u2019une campagne. <\/span><b>Cr\u00e9er un large public<\/b><span style=\"font-weight: 400;\"> Cela peut vous aider \u00e0 affiner votre public id\u00e9al.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Savoir comment <\/span><b>convertir les non-acheteurs <\/b><span style=\"font-weight: 400;\">et <\/span><b>ne pas s&#039;inscrire<\/b><span style=\"font-weight: 400;\">, vous permettra de ne pas manquer de prospects potentiels.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 cette lecture. Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/p>\n<p><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/calendrier-des-medias-sociaux\/\" rel=\"bookmark\" title=\"Calendriers des r\u00e9seaux sociaux : comment en cr\u00e9er un de la bonne fa\u00e7on\">Calendriers des r\u00e9seaux sociaux : comment en cr\u00e9er un de la bonne fa\u00e7on<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/campagnes-marketing-5-types\/\" target=\"_blank\" rel=\"noopener\"><strong>5 types de campagnes que vous pouvez utiliser pour d\u00e9velopper votre entreprise d\u00e8s aujourd&#039;hui<\/strong><\/a><\/p>\n<p><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/les-publicites-facebook-echouent-que-faire\/\">Publicit\u00e9s Facebook et que faire en cas d&#039;\u00e9chec<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/messagerie-sociale\/\" target=\"_blank\" rel=\"noopener\">Messagerie sociale et 8 fa\u00e7ons de l&#039;utiliser pour d\u00e9velopper votre entreprise<\/a><\/strong><\/p>\n<p><strong><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/construire-votre-marque-en-2021\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\">Construire votre marque en 2021<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Une campagne Facebook est un excellent moyen d&#039;accumuler ces pr\u00e9cieux prospects et de restreindre votre march\u00e9 id\u00e9al. Laissez-nous vous montrer les meilleures campagnes que vous pouvez utiliser aujourd&#039;hui et qui vous aideront \u00e0 r\u00e9ussir. Quoi de neuf ? Quoi de neuf en marketing : Pinterest perd des millions d&#039;utilisateurs. Snapchat lance \u00ab My Places \u00bb. Instagram \u00e9tend les reels \u00e0\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[57],"tags":[],"class_list":["post-8735","post","type-post","status-publish","format-standard","hentry","category-paid"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A Facebook campaign is a great way to accumulate those valuable leads and narrow down your ideal market. 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Snapchat launches &#8220;My Places.&#8221; Instagram expands reels to...","_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/8735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=8735"}],"version-history":[{"count":1,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/8735\/revisions"}],"predecessor-version":[{"id":13373,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/8735\/revisions\/13373"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=8735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=8735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=8735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}