{"id":8797,"date":"2021-08-23T14:03:49","date_gmt":"2021-08-23T18:03:49","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8797"},"modified":"2024-09-23T11:40:12","modified_gmt":"2024-09-23T15:40:12","slug":"les-fondamentaux-dinstagram-de-zero-a-heros","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/instagram-fundamentals-zero-to-hero\/","title":{"rendered":"Les fondamentaux d&#039;Instagram : de z\u00e9ro \u00e0 h\u00e9ros"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/qMsR3Uixp8E\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Instagram Fundamentals: From Zero to Hero\" \/><meta itemprop=\"uploadDate\" content=\"2021-08-23T14:03:49-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT56M19S\" \/><meta itemprop=\"description\" content=\"It&#039;s time to get serious about building your Instagram account and posting relevant content that your viewers will love, so what&#039;s the first step? Let&#039;s take you through the Instagram Fundamentals.&amp;nbsp;What&#039;s New?What&#039;s new in marketing?\u00a0YouTu...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Live_the_Hive_Ep_192-Instagram_Fundamentals_From_Zero_to_Hero.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"51.6\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FLive_the_Hive_Ep_192-Instagram_Fundamentals_From_Zero_to_Hero.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fsocial-media%2Finstagram-fundamentals-zero-to-hero%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Live_the_Hive_Ep_192-Instagram_Fundamentals_From_Zero_to_Hero.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8797-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Live_the_Hive_Ep_192-Instagram_Fundamentals_From_Zero_to_Hero.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"Live_the_Hive_Ep_192-Instagram_Fundamentals_From_Zero_to_Hero.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Il est temps de vous attaquer s\u00e9rieusement \u00e0 la cr\u00e9ation de votre compte Instagram et de publier du contenu pertinent que vos spectateurs adoreront. Alors, quelle est la premi\u00e8re \u00e9tape ? Passons en revue les principes fondamentaux d&#039;Instagram.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/imgix.bustle.com\/lovelace\/uploads\/448\/5be0a950-0b54-0134-24a4-0e1b1c96d76b.jpg?w=414&amp;h=406&amp;fit=crop&amp;crop=faces&amp;auto=format%2Ccompress\" alt=\"11 m\u00e8mes Instagram bien trop pr\u00e9cis\" width=\"414\" height=\"406\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">Quoi de neuf en marketing ?<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0YouTube ajoute des listes de chapitres vid\u00e9o dans la recherche, Snapchat introduit un nouvel outil, Twitter annonce des am\u00e9liorations de DM et YouTube publie un nouveau guide.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-adds-video-chapter-listings-in-search-which-could-be-a-new-seo-con\/605149\/?fbclid=IwAR3cKJhabEQodrJxOART8LrBUsGQo2YExKbPbstNFrUlIkwKl71epNVUKJQ\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">YouTube ajoute des listes de chapitres vid\u00e9o dans la recherche<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 YouTube souhaite am\u00e9liorer ses outils de recherche int\u00e9gr\u00e9s \u00e0 l\u2019application, avec de nouveaux chapitres vid\u00e9o dans les r\u00e9sultats de recherche et un acc\u00e8s \u00e9largi au contenu dans diff\u00e9rentes langues pour \u00e9largir la capacit\u00e9 de recherche.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.digitalinformationworld.com\/2021\/08\/snapchat-introduces-new-tool-trends.html?fbclid=IwAR3xILfuSlutogSGaQ0YkqCzLweDsqe4bWOZDTdw5wF75yK8sQwjFJNQx38\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Snapchat pr\u00e9sente un nouvel outil \u00ab Tendances \u00bb<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 R\u00e9cemment, Snapchat a lanc\u00e9 un nouvel outil qui aidera les marques \u00e0 optimiser leurs publications et leurs publicit\u00e9s, leur permettant ainsi d\u2019obtenir un meilleur classement tout en les aidant \u00e0 atteindre leur public cible.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-announces-coming-dm-improvements-including-multi-dm-sharing-and-up\/605319\/?fbclid=IwAR3dbNZ_sgX4UT0i-Lq3f4sXftC7fLjULiD9Y1NzBDHjaK44Wy-0MdvHL_E\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Twitter annonce des am\u00e9liorations \u00e0 venir pour les messages priv\u00e9s<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Twitter a annonc\u00e9 quelques nouvelles am\u00e9liorations pour vos tweets DM, notamment de nouvelles options pour partager des tweets via des messages priv\u00e9s et des \u00e9l\u00e9ments de navigation am\u00e9lior\u00e9s.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-publishes-new-guide-to-rising-aesthetic-trends-and-how-to-understa\/605318\/?fbclid=IwAR09KJ0J_7kz-LSz2QkzA6IKlBmtzMxji_kCxn0G2B1Gbw7ZN-VfGntoigg\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">YouTube publie un nouveau guide sur les tendances esth\u00e9tiques \u00e9mergentes<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 M\u00eame si vous avez entendu parler de ces niches, vous n&#039;avez probablement pas une compr\u00e9hension compl\u00e8te de ce qu&#039;elles signifient et du contexte dans lequel elles ont \u00e9merg\u00e9, c&#039;est l\u00e0 qu&#039;intervient le dernier rapport sur la culture et les tendances de YouTube.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Cr\u00e9er un compte Instagram r\u00e9ussi va\u00a0<\/span><strong><span data-preserver-spaces=\"true\">au-del\u00e0 de la simple publication<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous devez explorer le\u00a0<\/span><strong><span data-preserver-spaces=\"true\">hashtags<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">contenu<\/span><\/strong><span data-preserver-spaces=\"true\">, et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">horaires\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">qui sont utilis\u00e9s.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8798 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-1.png\" alt=\"Les fondamentaux d&#039;Instagram : de z\u00e9ro \u00e0 h\u00e9ros\" width=\"469\" height=\"348\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Mais ne vous inqui\u00e9tez pas, nous vous aiderons \u00e0 comprendre les principes fondamentaux d&#039;Instagram afin que vous puissiez faire passer votre entreprise de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">De z\u00e9ro \u00e0 h\u00e9ros<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Les fondamentaux d&#039;Instagram : de z\u00e9ro \u00e0 h\u00e9ros<\/span><\/h2>\n<h3><strong><span data-preserver-spaces=\"true\">Optimiser votre profil pour votre entreprise<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Consid\u00e9rez votre profil comme votre page d\u2019accueil\u00a0; c\u2019est ce que les utilisateurs voient en premier.<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Photo de profil<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Incluez une belle image de votre logo.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Passer \u00e0 un compte professionnel<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Cela offre de nombreuses fonctionnalit\u00e9s suppl\u00e9mentaires.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Perfectionnez votre bio<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Ajoutez une br\u00e8ve description de votre entreprise, qui vous \u00eates et ce que vous faites.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8799 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-2.png\" alt=\"Optimiser votre profil pour votre entreprise\" width=\"512\" height=\"364\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>R\u00e9chauffer votre compte<\/h3>\n<p><b>Instagram vous r\u00e9compense<\/b><span style=\"font-weight: 400;\"> pour utiliser la plateforme comme elle \u00e9tait cens\u00e9e \u00eatre utilis\u00e9e.<\/span><\/p>\n<p><b>Comme <\/b><span style=\"font-weight: 400;\">et <\/span><b>commentaire <\/b><span style=\"font-weight: 400;\">sur <\/span><b>divers postes<\/b><span style=\"font-weight: 400;\"> de suivre le <\/span><b>hashtags <\/b><span style=\"font-weight: 400;\">et le <\/span><b>explorer <\/b><span style=\"font-weight: 400;\">onglet pour vous aider \u00e0 obtenir ce suppl\u00e9ment <\/span><b>atteindre<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8800 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-3.png\" alt=\"R\u00e9chauffer votre compte\" width=\"453\" height=\"418\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Cr\u00e9er un plan de contenu efficace<\/h3>\n<p><span style=\"font-weight: 400;\">Cr\u00e9er un plan de contenu est essentiel pour rester <\/span><b>organis\u00e9 et coh\u00e9rent<\/b><span style=\"font-weight: 400;\"> sur Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela d\u00e9pend enti\u00e8rement de votre entreprise et du public que vous avez.\u00a0<\/span><\/p>\n<p><b>Organisez votre plan de contenu<\/b><span style=\"font-weight: 400;\"> pour ce qui fonctionne pour vous.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8801 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-4.png\" alt=\"Cr\u00e9er un plan de contenu efficace\" width=\"512\" height=\"339\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-preserver-spaces=\"true\">Le bon moment pour publier<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Vous voulez que votre contenu\u00a0<\/span><strong><span data-preserver-spaces=\"true\">susciter l&#039;engagement,<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Comprendre vos utilisateurs les plus actifs est donc la cl\u00e9 du succ\u00e8s.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Comprendre\u00a0<\/span><strong><span data-preserver-spaces=\"true\">micro-moments\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">pour votre entreprise, car le bon moment pour publier peut varier en fonction de votre secteur d&#039;activit\u00e9.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Par exemple, un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">cabinet d&#039;avocats\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">peut avoir un calendrier de publication diff\u00e9rent de celui d&#039;un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">fleuriste\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">serait.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8802 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-5.png\" alt=\"Le bon moment pour publier\" width=\"512\" height=\"288\" \/><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">L&#039;importance des hashtags<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Les hashtags sont essentiels car ils sont ce qui fait votre contenu\u00a0<\/span><strong><span data-preserver-spaces=\"true\">d\u00e9couvrable<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cr\u00e9er un m\u00e9lange de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">haut<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">moyen<\/span><\/strong><span data-preserver-spaces=\"true\">, et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">hashtags de niche faible<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous souhaitez utiliser environ\u00a0<\/span><strong><span data-preserver-spaces=\"true\">3 \u00e0 11 hashtags par publication<\/span><\/strong><span data-preserver-spaces=\"true\">\u00c9vitez d&#039;en utiliser trop car cela semble \u00eatre du spam.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8803 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-6.png\" alt=\"L&#039;importance des hashtags\" width=\"512\" height=\"341\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-preserver-spaces=\"true\">Cr\u00e9ez du contenu engageant<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Un public engag\u00e9 est votre meilleur public, quel que soit le nombre de vos abonn\u00e9s.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il est essentiel de cr\u00e9er du contenu qui attire l\u2019attention du spectateur, qui invite \u00e0 la conversation et\u00a0 <\/span><strong><span data-preserver-spaces=\"true\">\u00ab arr\u00eate le parchemin. \u00bb\u00a0<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Un moyen simple et facile de cr\u00e9er du contenu attrayant pour votre public est de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">utilisez les fonctionnalit\u00e9s \u00e0 port\u00e9e de main<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8804 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-7.png\" alt=\"Cr\u00e9ez du contenu engageant\" width=\"512\" height=\"239\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span data-preserver-spaces=\"true\">Utiliser les fonctionnalit\u00e9s d&#039;Instagram<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Instagram est livr\u00e9 avec de nombreux\u00a0<\/span><strong><span data-preserver-spaces=\"true\">fonctionnalit\u00e9s fantastiques<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0pour vous aider \u00e0 cr\u00e9er un compte et un flux Instagram que vous et vos abonn\u00e9s adorerez.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il s\u2019agit notamment de :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Faits saillants de l&#039;histoire<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Histoires Instagram<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Bobines Instagram<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Vid\u00e9os int\u00e9gr\u00e9es<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8806 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-8.png\" alt=\"Utiliser les fonctionnalit\u00e9s d&#039;Instagram\" width=\"964\" height=\"425\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">T\u00e9l\u00e9chargement et modification sur Instagram<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Maintenant que vous avez un plan de contenu,\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">il est temps de poster !\u00a0<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Assurez-vous d&#039;avoir les dimensions appropri\u00e9es\u00a0:\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Photos\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">fonctionnent mieux avec un rapport 1:1<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Bobines et histoires\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">fonctionnent mieux avec un rapport 9:16\n<p><\/span><span data-preserver-spaces=\"true\">Il est essentiel de r\u00e9pondre aux exigences du poste pour \u00e9viter\u00a0<\/span><strong><span data-preserver-spaces=\"true\">cultures automatiques<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">qualit\u00e9<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">perte<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8807 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-9.png\" alt=\"T\u00e9l\u00e9chargement et modification sur Instagram\" width=\"512\" height=\"512\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span data-preserver-spaces=\"true\">Lorsque vous t\u00e9l\u00e9chargez votre contenu, v\u00e9rifiez que\u00a0:\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">V\u00e9rifiez l&#039;orthographe de votre l\u00e9gende<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ajoutez des hashtags pertinents\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ajouter un appel \u00e0 l&#039;action\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00c9tiqueter les comptes pertinents\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ajouter une balise de localisation<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ajouter un texte alternatif riche en mots-cl\u00e9s\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00e0 l&#039;image<\/span><\/li>\n<\/ul>\n<h3><strong><span data-preserver-spaces=\"true\">Achats sur Instagram<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Cet ensemble de fonctionnalit\u00e9s permet aux utilisateurs de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">acheter directement<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0depuis votre page Instagram.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Votre boutique est un lieu pour vendre et partager vos\u00a0<\/span><strong><span data-preserver-spaces=\"true\">histoire de la marque<\/span><\/strong><span data-preserver-spaces=\"true\">, o\u00f9 les gens peuvent parcourir les produits, explorer les collections et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">finaliser les achats.<\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8808 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-10.png\" alt=\"Achats sur Instagram\" width=\"437\" height=\"412\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Histoires Instagram<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Les stories Instagram font efficacement la promotion de nouveaux produits, pr\u00e9sentent du contenu en coulisses et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Interagissez avec votre public.\u00a0<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Chaque entreprise est diff\u00e9rente, il est donc important que votre histoire refl\u00e8te votre marque et plaise \u00e0 votre public.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Amusez-vous bien avec \u00e7a !<\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8809 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-11.png\" alt=\"Histoires Instagram\" width=\"484\" height=\"425\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Collaborations et partenariats<\/h3>\n<p><span style=\"font-weight: 400;\">Trouvez des entreprises dont les tailles de profil sont similaires aux v\u00f4tres, afin que vous puissiez en b\u00e9n\u00e9ficier mutuellement.<\/span><\/p>\n<p><b>Construisez votre communaut\u00e9 :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organisez des cadeaux et des concours\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lancez un d\u00e9fi photo et hashtag<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00e9berger des prises de contr\u00f4le sur Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poste crois\u00e9<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8810 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-12.png\" alt=\"Collaborations et partenariats\" width=\"495\" height=\"422\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Pour conclure !<\/h2>\n<p><span style=\"font-weight: 400;\">Il y a plus \u00e0 faire <\/span><b>Instagram <\/b><span style=\"font-weight: 400;\">plut\u00f4t que de cr\u00e9er un profil et de publier juste pour le plaisir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayez toujours un <\/span><b>plan de jeu <\/b><span style=\"font-weight: 400;\">pour cr\u00e9er le contenu le meilleur et le plus pertinent pour votre entreprise et devenir un v\u00e9ritable <\/span><b>H\u00e9ros Instagram<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8811 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-13.png\" alt=\"Les fondamentaux d&#039;Instagram : de z\u00e9ro \u00e0 h\u00e9ros\" width=\"512\" height=\"263\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 d&#039;en apprendre davantage sur <strong>Les fondamentaux d&#039;Instagram<\/strong>Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/p>\n<p><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/au-dela-de-lintention-de-recherche-par-mots-cles\/\" rel=\"bookmark\" title=\"Au-del\u00e0 des mots-cl\u00e9s : comprendre l&#039;intention de recherche\">Au-del\u00e0 des mots-cl\u00e9s : comprendre l&#039;intention de recherche<\/a><\/strong><\/p>\n<h4><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/10-awesome-campaign-automations-scale-business\/\" rel=\"bookmark\" title=\"10 automatisations de campagne g\u00e9niales pour d\u00e9velopper votre entreprise\">10 automatisations de campagne g\u00e9niales pour d\u00e9velopper votre entreprise<\/a><\/strong><\/h4>\n<h4><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/4-plans-de-jeu-pour-une-campagne-facebook\/\" rel=\"bookmark\" title=\"4 strat\u00e9gies de campagne Facebook pour assurer le succ\u00e8s\">4 strat\u00e9gies de campagne Facebook pour assurer le succ\u00e8s<\/a><\/strong><\/h4>\n<h4><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/calendrier-des-medias-sociaux\/\" rel=\"bookmark\" title=\"Calendriers des r\u00e9seaux sociaux : comment en cr\u00e9er un de la bonne fa\u00e7on\">Calendriers des r\u00e9seaux sociaux : comment en cr\u00e9er un de la bonne fa\u00e7on<\/a><\/strong><\/h4>\n<h4><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/campagnes-marketing-5-types\/\" target=\"_blank\" rel=\"noopener\">5 types de campagnes que vous pouvez utiliser pour d\u00e9velopper votre entreprise d\u00e8s aujourd&#039;hui<\/a><\/strong><\/h4>","protected":false},"excerpt":{"rendered":"<p>Il est temps de vous int\u00e9resser s\u00e9rieusement \u00e0 la cr\u00e9ation de votre compte Instagram et de publier du contenu pertinent que vos spectateurs adoreront. Quelle est donc la premi\u00e8re \u00e9tape ? Passons en revue les fondamentaux d&#039;Instagram. Quoi de neuf ? Quoi de neuf en marketing ? YouTube ajoute des listes de chapitres vid\u00e9o dans la recherche, Snapchat pr\u00e9sente un nouvel outil, Twitter annonce des am\u00e9liorations de DM et YouTube\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[100,42,38],"tags":[44],"class_list":["post-8797","post","type-post","status-publish","format-standard","hentry","category-branding","category-marketing","category-social-media","tag-instagram"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s time to get serious about building your Instagram account and posting relevant content that your viewers will love, so what&#039;s the first step? 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