{"id":8825,"date":"2021-08-30T16:14:14","date_gmt":"2021-08-30T20:14:14","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8825"},"modified":"2024-09-23T11:40:10","modified_gmt":"2024-09-23T15:40:10","slug":"comment-reutiliser-une-video-longue-duree-pour-les-medias-sociaux","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/video\/how-to-repurpose-long-form-video-for-social-media\/","title":{"rendered":"Comment r\u00e9utiliser une vid\u00e9o longue dur\u00e9e pour les r\u00e9seaux sociaux"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/urQ4TkGb4l0\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Repurpose Long Form Video for Social Media\" \/><meta itemprop=\"uploadDate\" content=\"2021-08-30T16:14:14-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT57M30S\" \/><meta itemprop=\"description\" content=\"Creating social media content can be an overwhelming and time-consuming job. A ton of resources go into prep, production, post-production, and distribution.Then, once you put it all out there, it either takes or doesn&#039;t take, and all of your effort...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Repurpose_Long_Form_Video_for_Social_Media-Digital_Marketing_from_the_Trenches_Live_the_H.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"52.6\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FHow_to_Repurpose_Long_Form_Video_for_Social_Media-Digital_Marketing_from_the_Trenches_Live_the_H.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fvideo%2Fhow-to-repurpose-long-form-video-for-social-media%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Repurpose_Long_Form_Video_for_Social_Media-Digital_Marketing_from_the_Trenches_Live_the_H.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8825-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Repurpose_Long_Form_Video_for_Social_Media-Digital_Marketing_from_the_Trenches_Live_the_H.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"How_to_Repurpose_Long_Form_Video_for_Social_Media-Digital_Marketing_from_the_Trenches_Live_the_H.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span data-preserver-spaces=\"true\">Cr\u00e9er du contenu pour les r\u00e9seaux sociaux peut \u00eatre une t\u00e2che fastidieuse et chronophage. Une tonne de ressources sont consacr\u00e9es \u00e0 la pr\u00e9paration, \u00e0 la production, \u00e0 la postproduction et \u00e0 la distribution.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ensuite, une fois que vous avez tout mis en \u0153uvre, soit cela marche, soit cela ne marche pas, et tous vos efforts n&#039;ont abouti qu&#039;\u00e0 un r\u00e9sultat de courte dur\u00e9e.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cela peut \u00eatre une exp\u00e9rience frustrante et d\u00e9primante.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il existe un moyen de contourner cette frustration. Et c&#039;est quelque chose que nous faisons ici chez Honeypot depuis des ann\u00e9es, en r\u00e9utilisant votre contenu via \u00ab<\/span><strong><span data-preserver-spaces=\"true\">Machines \u00e0 contenu<\/span><\/strong><span data-preserver-spaces=\"true\">&#8220;!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/wwwcdn.cincopa.com\/blogres\/wp-content\/uploads\/2018\/10\/07-edu-video.webp?m=e_jpg,w_850%3E\" alt=\"How to Repurpose Old Video Content Successfully\" width=\"850\" height=\"567\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">Quoi de neuf en marketing ?<\/span><\/strong><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/google-updates-its-how-search-works-website-providing-more-insight-into\/605445\/?fbclid=IwAR0UPtUrxKCZaPrmhv7UAABe2bff_BtLdjs7WxIb3leSWNmYHeup2GuQUzo\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Google met \u00e0 jour son site Web \u00ab Comment fonctionne la recherche \u00bb<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Cette semaine, le g\u00e9ant de la recherche a publi\u00e9 une version mise \u00e0 jour de son site Web \u00ab Comment fonctionne la recherche \u00bb, qui comprend une gamme d&#039;informations et de liens pour fournir plus d&#039;informations sur ses algorithmes de classement en constante \u00e9volution, ce qui pourrait vous aider \u00e0 mieux comprendre ce que vous devriez faire pour correspondre \u00e0 ses syst\u00e8mes.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/tiktok-partners-shopify-app-shopping\/2360326?fbclid=IwAR3SvSfE1ugYLn_Zw12YNhxBSKVeA27boBFoj6-cBKTggiUY6Cwl3E3n0o4\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">TIKTOK S&#039;ASSOCIE \u00c0 SHOPIFY POUR LES ACHATS INT\u00c9GR\u00c9S \u00c0 L&#039;APPLICATION<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 TikTok exploite sa puissance en mati\u00e8re de d\u00e9couverte de produits, en s\u2019associant \u00e0 Shopify pour permettre aux utilisateurs d\u2019acheter des produits directement depuis l\u2019application.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.fool.com\/investing\/2021\/08\/26\/could-facebook-actually-become-zooms-biggest-compe\/?fbclid=IwAR3u8TwoHUZRUtfawC0_sp2iZpIiqE8QW0l5CAn2caspMTH2pZ_tSVHfsqo\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Les salles de travail Horizon de Facebook pourraient-elles devenir le plus grand concurrent de Zoom\u00a0?<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Facebook a r\u00e9cemment lanc\u00e9 Horizon Workrooms, une nouvelle plateforme de r\u00e9alit\u00e9 virtuelle (RV) qui permet \u00e0 16 personnes maximum de participer \u00e0 des r\u00e9unions en tant qu\u2019avatars num\u00e9riques. Elle prend \u00e9galement en charge jusqu\u2019\u00e0 50 personnes par salle si elles se connectent via leur webcam au lieu d\u2019avatars num\u00e9riques.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/instagram-tests-ads-in-shop-tab-further-building-out-e-commerce-potential\/604879\/?fbclid=IwAR3gVgE_xLYugZvu5jQ4-Fd1CQG66c48ETNRQn8Zn5NIOp0JtubyWA5EPi8\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Instagram \u00e9tend les publicit\u00e9s de l&#039;onglet Boutique \u00e0 l&#039;\u00e9chelle mondiale<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Instagram a commenc\u00e9 \u00e0 tester les publicit\u00e9s dans son onglet Boutique le 9 ao\u00fbt aupr\u00e8s d\u2019un certain nombre de marques am\u00e9ricaines, selon les d\u00e9tails envoy\u00e9s par courrier \u00e9lectronique \u00e0 Marketing Dive.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-publishes-new-guide-on-using-organic-and-paid-strategies-to-maximi\/605655\/?fbclid=IwAR29eYZBi0J-66ZMNI9Sn1FX1ratBEX9CTE-6nkYGeOj8JwpYDtUcYdG8kk\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">LinkedIn publie un nouveau guide sur l&#039;utilisation de strat\u00e9gies organiques et payantes pour maximiser l&#039;impact de la marque<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 LinkedIn a publi\u00e9 un nouveau guide utile qui examine les avantages de l&#039;utilisation combin\u00e9e de la sensibilisation payante et organique en termes de marque et comment vous pouvez obtenir la meilleure combinaison de ces \u00e9l\u00e9ments \u00e0 diff\u00e9rentes fins \u00e0 l&#039;aide des outils de LinkedIn.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Vous avez cr\u00e9\u00e9 du contenu incroyable\u00a0!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Alors, maintenant quoi ? Vous\u00a0<\/span><strong><span data-preserver-spaces=\"true\">le r\u00e9utiliser<\/span><\/strong><span data-preserver-spaces=\"true\">, mais une certaine r\u00e9flexion est n\u00e9cessaire pour s&#039;assurer que vous diffusez\u00a0<\/span><strong><span data-preserver-spaces=\"true\">contenu de qualit\u00e9<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8828 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/193-1.png\" alt=\"Comment r\u00e9utiliser une vid\u00e9o longue dur\u00e9e pour les r\u00e9seaux sociaux\" width=\"543\" height=\"402\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Voyons \u00e0 quoi cela ressemble.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Comment r\u00e9utiliser une vid\u00e9o longue dur\u00e9e pour les r\u00e9seaux sociaux<\/span><\/h2>\n<h3><span data-preserver-spaces=\"true\">Cr\u00e9er des \u00ab machines \u00bb de contenu<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Le facteur de succ\u00e8s le plus important dans le marketing de contenu est la qualit\u00e9 de votre machine de contenu.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La strat\u00e9gie, les processus et les syst\u00e8mes que vous utilisez pour donner \u00e0 chaque \u00e9l\u00e9ment de contenu que vous produisez la port\u00e9e et l\u2019effet de levier maximum vous permettent de cr\u00e9er une richesse de contenu en un minimum de temps.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8829 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/193-2.png\" alt=\"Creating Content &quot;Machines&quot;\" width=\"415\" height=\"425\" \/><\/p>\n<h3>Pourquoi r\u00e9utiliser ?<\/h3>\n<p>Le contenu a beaucoup de valeur, mais tout le monde ne le consomme pas de la m\u00eame mani\u00e8re. C&#039;est pourquoi il est essentiel <strong>diversifier<\/strong> et <strong>d\u00e9velopper<\/strong> votre pr\u00e9sence en ligne.<\/p>\n<ul>\n<li><strong>Renforcer<\/strong> votre messagerie<\/li>\n<li>Fournir <strong>lien retour<\/strong> <strong>opportunit\u00e9s<\/strong> \u2013 faites partager votre contenu !<\/li>\n<li>Donner <strong>nouvelle vie<\/strong> vers un contenu plus ancien<\/li>\n<li>Augmenter <strong>organique<\/strong> <strong>atteindre<\/strong><\/li>\n<li><strong>Diversifier<\/strong> votre portefeuille<\/li>\n<li>Gagnez un <strong>plus fort en ligne<\/strong> <strong>pr\u00e9sence<\/strong><\/li>\n<\/ul>\n<p>Tirez le meilleur parti de votre contenu\u00a0!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8831 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/193-3.png\" alt=\"Pourquoi r\u00e9utiliser ?\" width=\"393\" height=\"218\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-preserver-spaces=\"true\">R\u00e8gles et formats pour une vid\u00e9o sociale efficace<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Suivez ces conseils pour vous assurer d&#039;avoir une exp\u00e9rience convaincante<\/span><strong><span data-preserver-spaces=\"true\">\u00a0vid\u00e9o sociale<\/span><\/strong><span data-preserver-spaces=\"true\">:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Obtenez un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">crochet solide\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">dans le premier\u00a0<\/span><strong><span data-preserver-spaces=\"true\">3 secondes<\/span><\/strong><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">(ex. poser une question comme \u00ab Le saviez-vous ? \u00bb)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Garder des vid\u00e9os\u00a0<\/span><strong><span data-preserver-spaces=\"true\">rapide et int\u00e9ressant.<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">Cr\u00e9er une r\u00e9ponse \u00e9motionnelle avec\u00a0<\/span><strong><span data-preserver-spaces=\"true\">sentiment n\u00e9gatif et positif.<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">En utilisant\u00a0<\/span><strong><span data-preserver-spaces=\"true\">transitions et motifs simples<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Les interruptions aident \u00e0 capter et \u00e0 maintenir l&#039;int\u00e9r\u00eat de votre public.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8832 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/193-4.png\" alt=\"Rules &amp; Formats for Effective Social Video\" width=\"359\" height=\"512\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-preserver-spaces=\"true\">Cr\u00e9er des chapitres YouTube<\/span><\/h3>\n<p><strong><span data-preserver-spaces=\"true\">Comment cr\u00e9er des chapitres YouTube\u00a0?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Un chapitre vid\u00e9o est un \u00e9l\u00e9ment qui divise une vid\u00e9o en segments qui peuvent \u00eatre visionn\u00e9s individuellement. Il permet \u00e0 la personne qui regarde la vid\u00e9o de passer directement \u00e0 des points pr\u00e9cis de la vid\u00e9o ou de les revoir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Pour cr\u00e9er vos chapitres vid\u00e9o sur YouTube, il vous suffit de :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Connectez-vous \u00e0\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/studio.youtube.com\/\" class=\"editor-rtfLink\" rel=\"noopener\"><span data-preserver-spaces=\"true\">YouTube Studio<\/span><\/a><span data-preserver-spaces=\"true\">, s\u00e9lectionnez Contenu et cliquez sur la vid\u00e9o que vous souhaitez modifier.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Dans la description, ajoutez une liste d\u2019horodatages et de titres.<\/span>\n<ul>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Assurez-vous que le premier horodatage que vous r\u00e9pertoriez commence \u00e0 00:00.\u00a0<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Votre vid\u00e9o doit comporter au moins trois horodatages class\u00e9s par ordre croissant.<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">La dur\u00e9e minimale des chapitres vid\u00e9o est de 10 secondes.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8833 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/193-5.png\" alt=\"Cr\u00e9er des chapitres YouTube\" width=\"512\" height=\"310\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-preserver-spaces=\"true\">Comment couper votre vid\u00e9o longue dur\u00e9e (\u00e0 l&#039;aide de Davinci Resolve)<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">DaVinci Resolve est l&#039;un des programmes de montage vid\u00e9o les plus conviviaux du march\u00e9. Il existe deux fa\u00e7ons de couper des vid\u00e9os et d&#039;obtenir les r\u00e9sultats souhait\u00e9s.<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">M\u00e9thode 1<\/span><\/strong><span data-preserver-spaces=\"true\">:Utiliser l&#039;outil \u00ab\u00a0Couper\u00a0\u00bb directement dans votre timeline<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">M\u00e9thode 2 :\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Utilisation du moniteur source pour couper les s\u00e9lections<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Ce sont des m\u00e9thodes simples et vous pouvez couper les images l\u00e0 o\u00f9 vous le souhaitez.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8834 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/193-6.jpg\" alt=\"How to Cut Your Long Form Video (Using Davinci Resolve) \" width=\"512\" height=\"299\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Utiliser Promo.com pour cr\u00e9er vos clips<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Un outil gratuit et personnalisable\u00a0<\/span><strong><span data-preserver-spaces=\"true\">vid\u00e9aste<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il vous permet de r\u00e9aliser facilement\u00a0<\/span><strong><span data-preserver-spaces=\"true\">vid\u00e9os \u00e0 grignoter<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Prenez vos vid\u00e9os d\u00e9j\u00e0 r\u00e9alis\u00e9es, ajoutez du texte et le tour est jou\u00e9 !<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">UN\u00a0<\/span><strong><span data-preserver-spaces=\"true\">outil vid\u00e9o simple<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0pour cr\u00e9er du contenu.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8835 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/193-7.png\" alt=\"Utiliser Promo.com pour cr\u00e9er vos clips\" width=\"454\" height=\"342\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Utiliser Zubtitles pour cr\u00e9er vos clips<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Ajout\u00a0<\/span><strong><span data-preserver-spaces=\"true\">l\u00e9gendes\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00e0 vos vid\u00e9os am\u00e9liore l&#039;exp\u00e9rience utilisateur et l&#039;accessibilit\u00e9 et am\u00e9liore le temps de visionnage et le classement de recherche de votre vid\u00e9o.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Au fur et \u00e0 mesure que vous redimensionnez votre vid\u00e9o pour l&#039;adapter \u00e0 diff\u00e9rentes plates-formes, vous devrez reformater vos sous-titres.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ils doivent \u00eatre cr\u00e9\u00e9s de mani\u00e8re \u00e0 ne pas distraire mais \u00e0 fournir\u00a0<\/span><strong><span data-preserver-spaces=\"true\">pr\u00e9cision<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et correspond \u00e0 la\u00a0<\/span><strong><span data-preserver-spaces=\"true\">rythme<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0de votre vid\u00e9o.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8836 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/193-8.png\" alt=\"Utiliser Zubtitles pour cr\u00e9er vos clips\" width=\"453\" height=\"338\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Ajouter des vid\u00e9os sociales \u00e0 votre calendrier de contenu<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Il est crucial de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">identifier<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0sur quelles plateformes vous publiez et \u00e0 quelle fr\u00e9quence vous souhaitez publier.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Votre calendrier de contenu et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">formatage vid\u00e9o<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0pour Instagram sont compl\u00e8tement diff\u00e9rents de ceux pour YouTube.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ajoutez un r\u00e9cit et tissez votre contenu vid\u00e9o pour\u00a0<\/span><strong><span data-preserver-spaces=\"true\">dire \u00e0 un<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">histoire<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0gr\u00e2ce \u00e0 des clips \u00e0 grignoter que les utilisateurs ont envie de continuer \u00e0 regarder.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8837 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/193-9.png\" alt=\"Ajouter des vid\u00e9os sociales \u00e0 votre calendrier de contenu\" width=\"428\" height=\"367\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Comment diffuser votre contenu social (voir, penser, faire, se soucier)<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Lorsque vous diffusez votre contenu social, vous voulez vous assurer que votre public voit, pense, agit et surtout s&#039;en soucie.\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">VOIR<\/span><\/strong><span data-preserver-spaces=\"true\">:Utilisez les r\u00e9seaux sociaux, les vid\u00e9os et les m\u00e8mes pour vous aider \u00e0 attirer des clients.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">PENSE<\/span><\/strong><span data-preserver-spaces=\"true\">: Boostez votre audience. Ils ont d\u00e9j\u00e0 interagi avec votre contenu, ajoutez-le \u00e0 leur flux.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">FAIRE<\/span><\/strong><span data-preserver-spaces=\"true\">:Aidez les t\u00e9l\u00e9spectateurs ; informez-les sur quelque chose qu\u2019ils peuvent apprendre ou pratiquer eux-m\u00eames.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">SOINS<\/span><\/strong><span data-preserver-spaces=\"true\">:Faites en sorte que le client s&#039;int\u00e9resse \u00e0 ce dont vous parlez en utilisant des situations sinc\u00e8res et d&#039;autres id\u00e9es sentimentales.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8838 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/193-10.jpg\" alt=\"Comment diffuser votre contenu social (voir, penser, faire, se soucier)\" width=\"512\" height=\"331\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Pour conclure<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Vous avez votre\u00a0<\/span><strong><span data-preserver-spaces=\"true\">contenu fondamental\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">(webinaire, podcast, vid\u00e9o).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cr\u00e9er un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">machine \u00e0 contenu<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0avec efficacit\u00e9\u00a0<\/span><strong><span data-preserver-spaces=\"true\">flux de travail<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Cela rendra le processus plus fluide.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pourrez pousser des tonnes de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">contenu de qualit\u00e9\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00e0 un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">rythme rapide<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Plus\u00a0<\/span><strong><span data-preserver-spaces=\"true\">qualit\u00e9\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">contenu = Plus\u00a0<\/span><strong><span data-preserver-spaces=\"true\">fian\u00e7ailles<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8839 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/193-11.png\" alt=\"How to Repurpose Long Form Video for Social Media - Wrap Up\" width=\"512\" height=\"433\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 d&#039;en apprendre davantage sur\u00a0<strong>R\u00e9utilisation de vid\u00e9os de longue dur\u00e9e<\/strong>Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/les-fondamentaux-dinstagram-de-zero-a-heros\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Les fondamentaux d&#039;Instagram : de z\u00e9ro \u00e0 h\u00e9ros<\/strong><\/a><\/p>\n<p><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/au-dela-de-lintention-de-recherche-par-mots-cles\/\" rel=\"bookmark\" title=\"Au-del\u00e0 des mots-cl\u00e9s : comprendre l&#039;intention de recherche\">Au-del\u00e0 des mots-cl\u00e9s : comprendre l&#039;intention de recherche<\/a><\/strong><\/p>\n<h4><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/10-awesome-campaign-automations-scale-business\/\" rel=\"bookmark\" title=\"10 automatisations de campagne g\u00e9niales pour d\u00e9velopper votre entreprise\">10 automatisations de campagne g\u00e9niales pour d\u00e9velopper votre entreprise<\/a><\/strong><\/h4>\n<h4><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/4-plans-de-jeu-pour-une-campagne-facebook\/\" rel=\"bookmark\" title=\"4 strat\u00e9gies de campagne Facebook pour assurer le succ\u00e8s\">4 strat\u00e9gies de campagne Facebook pour assurer le succ\u00e8s<\/a><\/strong><\/h4>\n<h4><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/calendrier-des-medias-sociaux\/\" rel=\"bookmark\" title=\"Calendriers des r\u00e9seaux sociaux : comment en cr\u00e9er un de la bonne fa\u00e7on\">Calendriers des r\u00e9seaux sociaux : comment en cr\u00e9er un de la bonne fa\u00e7on<\/a><\/strong><\/h4>","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er du contenu pour les r\u00e9seaux sociaux peut \u00eatre une t\u00e2che fastidieuse et chronophage. Une tonne de ressources sont consacr\u00e9es \u00e0 la pr\u00e9paration, \u00e0 la production, \u00e0 la postproduction et \u00e0 la distribution. Ensuite, une fois que vous avez tout mis en ligne, soit cela prend, soit cela ne prend pas, et tous vos efforts n&#039;ont abouti qu&#039;\u00e0 un r\u00e9sultat de courte dur\u00e9e. Cela peut \u00eatre une exp\u00e9rience frustrante et d\u00e9moralisante...<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"ai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[55,38,36],"tags":[357,164],"class_list":["post-8825","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-social-media","category-video","tag-video","tag-video-marketing-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Creating social media content can be an overwhelming and time-consuming job. A ton of resources go into prep, production, post-production, and distribution. Then, once you put it all out there, it either takes or doesn&#039;t take, and all of your efforts have resulted in a short-lived outcome. It can be a frustrating and soul-sucking experience.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/video\/how-to-repurpose-long-form-video-for-social-media\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Repurpose Long Form Video for Social Media\" \/>\n\t\t<meta property=\"og:description\" content=\"Creating social media content can be an overwhelming and time-consuming job. A ton of resources go into prep, production, post-production, and distribution. Then, once you put it all out there, it either takes or doesn&#039;t take, and all of your efforts have resulted in a short-lived outcome. It can be a frustrating and soul-sucking experience.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/fr\/video\/how-to-repurpose-long-form-video-for-social-media\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-08-30T20:14:14+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-23T15:40:10+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Repurpose Long Form Video for Social Media\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Creating social media content can be an overwhelming and time-consuming job. 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