{"id":8844,"date":"2021-09-07T17:44:13","date_gmt":"2021-09-07T21:44:13","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8844"},"modified":"2024-09-23T11:40:08","modified_gmt":"2024-09-23T15:40:08","slug":"how-to-promote-your-business-in-mobile-app-ecosystem","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/how-to-promote-your-business-in-mobile-app-ecosystem\/","title":{"rendered":"Comment promouvoir votre entreprise dans les \u00e9cosyst\u00e8mes d&#039;applications mobiles"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/7bnL2KmZ9ug\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Promote Your Business in Mobile App Ecosystems\" \/><meta itemprop=\"uploadDate\" content=\"2021-09-07T17:44:13-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT46M51S\" \/><meta itemprop=\"description\" content=\"Did you know that in North America, adult mobile phone use has hit\u00a03 hours and 54 minutes per day?The majority of that time is spent in mobile applications and not in the web browser.Mobile apps offer an appealing and dynamic ecosystem to grab us...\" \/><meta itemprop=\"contentUrl\" 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powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Promote_Your_Business_in_Mobile_App_Ecosystems-Digital_Marketing_from_the_Trenches_Live_t.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8844-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Promote_Your_Business_in_Mobile_App_Ecosystems-Digital_Marketing_from_the_Trenches_Live_t.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"How_to_Promote_Your_Business_in_Mobile_App_Ecosystems-Digital_Marketing_from_the_Trenches_Live_t.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Saviez-vous qu&#039;en Am\u00e9rique du Nord, l&#039;utilisation du t\u00e9l\u00e9phone mobile par les adultes a atteint\u00a0<strong>3 heures et 54 minutes par jour ?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La majorit\u00e9 de ce temps est pass\u00e9 sur les applications mobiles et non sur le navigateur Web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les applications mobiles offrent un \u00e9cosyst\u00e8me attrayant et dynamique pour attirer l&#039;attention des utilisateurs et les encourager \u00e0 interagir avec votre entreprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parlons de l\u2019\u00e9norme opportunit\u00e9 d\u2019atteindre un public plus large et tr\u00e8s engag\u00e9 et <\/span><b>comment vous pouvez d\u00e9velopper votre entreprise en tirant parti de ces \u00e9cosyst\u00e8mes d&#039;applications mobiles massifs.\u00a0<\/b><\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Quoi de neuf en Marketing ?<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/about.instagram.com\/blog\/announcements\/break-down-how-instagram-search-works?ref=shareable&amp;fbclid=IwAR2lJraMK9klnP4nVhnPS-qaIijDXMCe9Vj9TrJJaDty2Vbp48QWRDVPPUA\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">D\u00e9cryptage du fonctionnement de la recherche sur Instagram<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Le g\u00e9ant des r\u00e9seaux sociaux Instagram nous explique comment il personnalise votre exp\u00e9rience \u00e0 travers Feed, Stories, Reels et Explore.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.theverge.com\/2021\/8\/31\/22650740\/linkedin-stories-ephemeral-video-shut-down?fbclid=IwAR0EexEEgK18XaeGSTZ2yBGPn9r3gddsoiVAe_jedFp-5qlLc3bjT-0QCYI\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">LinkedIn abandonne les Stories<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Les stories ne fonctionnent tout simplement pas pour LinkedIn. La plateforme ferme son produit \u00e9ph\u00e9m\u00e8re Stories et pr\u00e9voit de \u00ab supprimer l&#039;exp\u00e9rience Stories actuelle d&#039;ici la fin du mois de septembre \u00bb.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/9to5mac.com\/2021\/09\/01\/twitter-will-soon-let-users-send-and-receive-bitcoin-in-its-tip-jar-platform\/?fbclid=IwAR3QQRz2MXk7zcQyvBpGxB7172m-FNILt6hwRDNEVq8rJIk5davV_KqPAsQ\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Twitter permettra bient\u00f4t aux utilisateurs d&#039;envoyer et de recevoir des Bitcoins sur sa plateforme \u00ab Tip Jar \u00bb<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">\u00a0&#8211;\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Twitter a lanc\u00e9 plus t\u00f4t cette ann\u00e9e une nouvelle fonctionnalit\u00e9 appel\u00e9e \u00ab Tip Jar \u00bb, qui permet aux utilisateurs d\u2019envoyer de l\u2019argent \u00e0 d\u2019autres pour soutenir les cr\u00e9ateurs de contenu qu\u2019ils suivent, et Witter travaille \u00e0 l\u2019ajout de Bitcoin au Tip Jar.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-ads-expanded-text-ads-for-responsive-search-ads-32019.html?fbclid=IwAR1xhSD-kOJtQQqN0GcOhu7L0mWstpssNQQ3--wZoabCUH5y9JF8mmhqEzU&amp;fbclid=IwAR2K1FgW9b5Rf-k95QH7b_g-OWm5Nz09k6Sk8hRn-ErPJHJkQowyp_4nOQs\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Google Ads va abandonner les annonces textuelles \u00e9tendues pour les annonces de recherche r\u00e9actives en 2022<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Le g\u00e9ant de la recherche a annonc\u00e9 qu&#039;il abandonnerait la prise en charge des annonces textuelles \u00e9tendues pour les annonces de recherche r\u00e9actives, qui seront le seul type d&#039;annonce de recherche cr\u00e9\u00e9 ou modifi\u00e9 dans les campagnes de recherche standard.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Parfois, nous oublions souvent que\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Mobile<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0est un moyen efficace de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">promouvoir votre entreprise<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0Mais comment pouvez-vous utiliser les applications mobiles pour faire conna\u00eetre votre entreprise ?<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8845 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture-1-1024x743.png\" alt=\"Quoi de neuf ?\" width=\"565\" height=\"410\" \/><\/p>\n<p>Eh bien, plongeons-nous dedans !<\/p>\n<h2>Comment promouvoir votre entreprise dans les \u00e9cosyst\u00e8mes d\u2019applications mobiles ?<\/h2>\n<h3><b>Pourquoi utiliser la publicit\u00e9 sur application mobile pour votre entreprise\u00a0?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les applications sont l&#039;un des canaux les plus efficaces pour les annonceurs pour capter l&#039;attention des consommateurs. <\/span><b>suivi avanc\u00e9 des donn\u00e9es <\/b><span style=\"font-weight: 400;\">et <\/span><b>ciblage des utilisateurs<\/b><span style=\"font-weight: 400;\">, la publicit\u00e9 int\u00e9gr\u00e9e \u00e0 l&#039;application peut atteindre le public avec une pr\u00e9cision extr\u00eame.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-8846 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture1.png\" alt=\"Pourquoi utiliser la publicit\u00e9 sur application mobile pour votre entreprise\u00a0?\" width=\"858\" height=\"259\" \/><\/p>\n<p><span style=\"font-weight: 400;\">La publicit\u00e9 int\u00e9gr\u00e9e \u00e0 l&#039;application est une strat\u00e9gie de mon\u00e9tisation efficace pour les \u00e9diteurs mobiles, dans laquelle les d\u00e9veloppeurs d&#039;applications <\/span><b>\u00eatre pay\u00e9 pour diffuser des publicit\u00e9s dans leur application mobile<\/b><span style=\"font-weight: 400;\">. T<\/span><span style=\"font-weight: 400;\">H\u00e9, conduis aussi <\/span><b>Consommation mondiale des m\u00e9dias<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela fait de la publicit\u00e9 int\u00e9gr\u00e9e \u00e0 l&#039;application un canal marketing essentiel pour les marques et les agences.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8847\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture2.png\" alt=\"Pourquoi utiliser la publicit\u00e9 sur application mobile pour votre entreprise\u00a0?\" width=\"425\" height=\"360\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Diff\u00e9rence entre les sites Web mobiles et les applications mobiles<\/span><\/strong><\/h3>\n<p><strong><span data-preserver-spaces=\"true\">Sites Web mobiles\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">applications mobiles\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">partagent de nombreuses similitudes ; cependant, des \u00e9l\u00e9ments cl\u00e9s les distinguent.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-8848 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture4-1024x405.png\" alt=\"Mobile Websites vs. Mobile Apps\" width=\"1024\" height=\"405\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Les plateformes publicitaires mobiles et leur fonctionnement<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">UN\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Plateforme publicitaire mobile<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0est un endroit o\u00f9 les annonceurs peuvent\u00a0<\/span><strong><span data-preserver-spaces=\"true\">acheter des spots publicitaires<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0livr\u00e9s sur des sites Web et des applications mobiles. Vous pouvez d\u00e9finir un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">limite de d\u00e9penses de campagne publicitaire<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0avec plusieurs options d&#039;ench\u00e8res.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si vous cherchez\u00a0<\/span><strong><span data-preserver-spaces=\"true\">clients \u00e0 valeur nette plus \u00e9lev\u00e9e<\/span><\/strong><span data-preserver-spaces=\"true\">, une chose que vous pouvez faire sur Facebook est\u00a0<\/span><strong><span data-preserver-spaces=\"true\">types d&#039;appareils cibles<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8849 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture5-e1631043925795.png\" alt=\"Les plateformes publicitaires mobiles et leur fonctionnement\" width=\"451\" height=\"468\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Plateformes publicitaires mobiles que vous pouvez utiliser<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Il existe plusieurs types d&#039;annonces, mais les plus populaires sont\u00a0:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Annonces de recherche Google<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Publicit\u00e9s Facebook<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Publicit\u00e9s Instagram<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Annonces int\u00e9gr\u00e9es aux applications mobiles<\/b><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8850 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture6.png\" alt=\"Plateformes publicitaires mobiles que vous pouvez utiliser\" width=\"529\" height=\"481\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Annonces Google Display<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lorsque vous utilisez des annonces display, vous pouvez utiliser <\/span><b>ciblage des appareils<\/b><span style=\"font-weight: 400;\"> pour cibler uniquement les utilisateurs de smartphones et\/ou de tablettes. Sur cette plateforme, vous pouvez publier des annonces dans <\/span><b>applications<\/b><span style=\"font-weight: 400;\">, <\/span><b>navigateurs<\/b><span style=\"font-weight: 400;\">, et <\/span><b>R\u00e9sultats de recherche Google<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Publicit\u00e9s que vous pouvez utiliser sur les smartphones et les tablettes :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Annonces textuelles et illustr\u00e9es<\/b><span style=\"font-weight: 400;\">, <\/span><b>annonces de promotion d&#039;applications avec images et vid\u00e9os<\/b><span style=\"font-weight: 400;\">, et <\/span><b>Annonces TrueView<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8851 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture7.png\" alt=\"Annonces Google Display\" width=\"520\" height=\"489\" \/><\/p>\n<p><b>Exemples d&#039;annonces display Google\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Utiliser les emplacements d&#039;application dans <\/span><b>Campagnes d&#039;affichage Google<\/b><span style=\"font-weight: 400;\"> \u00e0 toute personne dans leur zone de service qui recherche des informations connexes <\/span><b>services<\/b><span style=\"font-weight: 400;\">, <\/span><b>Bricolage, <\/b><span style=\"font-weight: 400;\">ou regarder <\/span><b>vid\u00e9os explicatives<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8852 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture8-1024x591.png\" alt=\"Exemples d&#039;annonces display Google \" width=\"612\" height=\"353\" \/><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8853 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture9-1024x285.png\" alt=\"Exemples d&#039;annonces display Google \" width=\"1081\" height=\"301\" \/><\/p>\n<h3><b>Publicit\u00e9s Facebook\/Instagram<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook Ads a fourni aux annonceurs des alternatives pour choisir parmi les types d&#039;annonces suivants\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Annonces natives, annonces interstitielles (annonces plein \u00e9cran), banni\u00e8res publicitaires, annonces vid\u00e9o InStream et annonces vid\u00e9o avec r\u00e9compense<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook permet aux sp\u00e9cialistes du marketing d&#039;utiliser les placements d&#039;applications dans les param\u00e8tres de l&#039;ensemble de publicit\u00e9s.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8854 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture10.png\" alt=\"Publicit\u00e9s Facebook\/Instagram\" width=\"472\" height=\"477\" \/><\/p>\n<h3><b>Placements publicitaires sur Facebook\/Instagram<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook vous permet \u00e9galement de cibler des appareils sp\u00e9cifiques pour <\/span><b>Andro\u00efde <\/b><span style=\"font-weight: 400;\">ou <\/span><b>iOS<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Vous pouvez choisir entre des mobiles sp\u00e9cifiques <\/span><b>versions du syst\u00e8me d&#039;exploitation des appareils<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8855 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture11.png\" alt=\"Placements publicitaires sur Facebook\/Instagram\" width=\"428\" height=\"497\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Annonces Bing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ton <\/span><b>budget publicitaire<\/b><span style=\"font-weight: 400;\"> pourrait se propager davantage sur Bing. <\/span><span style=\"font-weight: 400;\">En moyenne, vous <\/span><b>payez 70% de moins pour Bing Ads<\/b><span style=\"font-weight: 400;\"> que Google. <\/span><span style=\"font-weight: 400;\">Avec Bing Ads, vous avez plus de contr\u00f4le sur les <\/span><b>langue<\/b><span style=\"font-weight: 400;\">, <\/span><b>emplacement<\/b><span style=\"font-weight: 400;\">, et <\/span><b>planification <\/b><span style=\"font-weight: 400;\">de votre campagne.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8856 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture12.png\" alt=\"Annonces Bing\" width=\"516\" height=\"360\" \/><\/p>\n<h3><b>AdMob<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La plateforme est b\u00e9n\u00e9fique pour les entreprises qui souhaitent <\/span><b>mon\u00e9tiser <\/b><span style=\"font-weight: 400;\">en affichant des publicit\u00e9s dans leur application mobile. <\/span><span style=\"font-weight: 400;\">AdMob permet aux utilisateurs de d\u00e9cider quels types d&#039;annonces ils souhaitent afficher et de d\u00e9finir des filtres, afin que seules les annonces pertinentes soient affich\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez cr\u00e9er une publicit\u00e9 interstitielle qui est un jeu lui-m\u00eame\u00a0; c&#039;est ce qu&#039;on appelle un <\/span><b>Publicit\u00e9 mobile interactive et rejouable<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8857 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture13.png\" alt=\"AdMob\" width=\"519\" height=\"470\" \/><\/p>\n<h3><b>Ciblage des publicit\u00e9s int\u00e9gr\u00e9es \u00e0 l&#039;application<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c9tant donn\u00e9 que les applications sont capables de collecter <\/span><b>donn\u00e9es de premi\u00e8re partie<\/b><span style=\"font-weight: 400;\"> sur un <\/span><b>base opt-in<\/b><span style=\"font-weight: 400;\">, ils sont \u00e9galement capables de transmettre des param\u00e8tres de ciblage pr\u00e9cieux. Cela permet aux annonceurs d&#039;atteindre facilement et pr\u00e9cis\u00e9ment leur public id\u00e9al gr\u00e2ce \u00e0 <\/span><b>publicit\u00e9 int\u00e9gr\u00e9e \u00e0 l&#039;application<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans l&#039;environnement int\u00e9gr\u00e9 \u00e0 l&#039;application, les annonceurs peuvent \u00e9galement <\/span><b>exploiter les donn\u00e9es de g\u00e9olocalisation<\/b><span style=\"font-weight: 400;\"> pour s&#039;assurer qu&#039;ils atteignent les utilisateurs au <\/span><b>bon moment<\/b><span style=\"font-weight: 400;\"> et dans le <\/span><b>bon endroit<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8858 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture14.png\" alt=\"Ciblage des publicit\u00e9s int\u00e9gr\u00e9es \u00e0 l&#039;application\" width=\"484\" height=\"520\" \/><\/p>\n<h3><\/h3>\n<h3><b>Suivi des utilisateurs dans l&#039;application<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dans l&#039;environnement de l&#039;application, <\/span><b>identification de l&#039;utilisateur actif<\/b><span style=\"font-weight: 400;\"> est li\u00e9 \u00e0 la <\/span><b>identifiant de l&#039;appareil<\/b><span style=\"font-weight: 400;\"> de chaque appareil mobile unique. <\/span><span style=\"font-weight: 400;\">Cela permet \u00e0 la publicit\u00e9 int\u00e9gr\u00e9e \u00e0 l&#039;application de fournir une v\u00e9ritable <\/span><b>ciblage centr\u00e9 sur les personnes<\/b><span style=\"font-weight: 400;\">, \u00e9tant donn\u00e9 la nature personnelle des appareils mobiles.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8859 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture15.png\" alt=\"Suivi des utilisateurs dans l&#039;application\" width=\"467\" height=\"379\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Mesurer la visibilit\u00e9 des publicit\u00e9s int\u00e9gr\u00e9es \u00e0 l&#039;application<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Une impression d&#039;annonce display mobile ne peut \u00eatre consid\u00e9r\u00e9e comme visible que si elle remplit les conditions suivantes <\/span><b>exigences<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Besoin en pixels<\/b><span style=\"font-weight: 400;\">: Au moins <\/span><b>50% des pixels de la publicit\u00e9<\/b><span style=\"font-weight: 400;\"> doit \u00eatre sur un navigateur actif ou une application enti\u00e8rement t\u00e9l\u00e9charg\u00e9e, ouverte et initialis\u00e9e dans l&#039;espace visible de l&#039;appareil.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exigence de temps<\/b><span style=\"font-weight: 400;\">:La dur\u00e9e pendant laquelle l&#039;exigence de pixels est satisfaite doit \u00eatre au moins <\/span><b>une seconde continue, rendu post-publicit\u00e9<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8860 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture16.png\" alt=\"Mesurer la visibilit\u00e9 des publicit\u00e9s int\u00e9gr\u00e9es \u00e0 l&#039;application\" width=\"448\" height=\"390\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Formats d&#039;annonces int\u00e9gr\u00e9es \u00e0 l&#039;application<\/b><\/h3>\n<p><b>Formats d&#039;annonces vid\u00e9o<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La publicit\u00e9 vid\u00e9o mobile fait partie int\u00e9grante d\u2019une strat\u00e9gie publicitaire r\u00e9ussie. <\/span><b>Formats publicitaires vid\u00e9o mobiles<\/b><span style=\"font-weight: 400;\"> peut transmettre efficacement des messages de marque attrayants.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interstitiel <\/b><span style=\"font-weight: 400;\">Publicit\u00e9s vid\u00e9o<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u00e9compens\u00e9 <\/b><span style=\"font-weight: 400;\">Publicit\u00e9s vid\u00e9o<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>En dehors <\/b><span style=\"font-weight: 400;\">Publicit\u00e9s vid\u00e9o<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pr\u00e9-roll en streaming <\/b><span style=\"font-weight: 400;\">Publicit\u00e9s vid\u00e9o<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8861 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture17.png\" alt=\"Formats d&#039;annonces int\u00e9gr\u00e9es \u00e0 l&#039;application\" width=\"357\" height=\"436\" \/><\/p>\n<p><b>Formats d&#039;affichage des annonces<\/b><\/p>\n<p><b>Annonces display int\u00e9gr\u00e9es \u00e0 l&#039;application<\/b><span style=\"font-weight: 400;\"> offrir aux annonceurs un moyen flexible d&#039;\u00e9tendre la port\u00e9e de leur campagne au sein de l&#039;environnement int\u00e9gr\u00e9 \u00e0 l&#039;application.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Indig\u00e8ne<\/b><span style=\"font-weight: 400;\"> Annonces<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interstitiel <\/b><span style=\"font-weight: 400;\">Annonces<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Banni\u00e8re <\/b><span style=\"font-weight: 400;\">Annonces<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rectangle moyen <\/b><span style=\"font-weight: 400;\">Annonces<\/span><\/li>\n<\/ul>\n<h3><b>Pour conclure<\/b><\/h3>\n<p><b>Publicit\u00e9 sur les applications mobiles<\/b><span style=\"font-weight: 400;\"> est tr\u00e8s b\u00e9n\u00e9fique car de plus en plus de personnes utilisent quotidiennement leur t\u00e9l\u00e9phone plut\u00f4t que des sites Web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Connaissez votre public et o\u00f9 il passe son temps afin de pouvoir <\/span><b>leur faire de la publicit\u00e9 efficacement<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec sophistiqu\u00e9 <\/span><b>suivi des donn\u00e9es <\/b><span style=\"font-weight: 400;\">et <\/span><b>ciblage des utilisateurs<\/b><span style=\"font-weight: 400;\">, l&#039;environnement int\u00e9gr\u00e9 \u00e0 l&#039;application permet \u00e9galement aux annonceurs d&#039;atteindre les consommateurs avec une pr\u00e9cision extr\u00eame.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8863 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture20.png\" alt=\"Pour conclure\" width=\"544\" height=\"454\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 d&#039;en apprendre davantage sur <strong>promouvoir les entreprises dans les \u00e9cosyst\u00e8mes d&#039;applications mobiles<\/strong>Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/p>\n<p><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/campagnes-marketing-5-types\/\">5 types de campagnes que vous pouvez utiliser pour d\u00e9velopper votre entreprise d\u00e8s aujourd&#039;hui<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/messagerie-sociale\/\"><strong>Messagerie sociale et 8 fa\u00e7ons de l&#039;utiliser pour d\u00e9velopper votre entreprise<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/4-plans-de-jeu-pour-une-campagne-facebook\/\"><strong>4 strat\u00e9gies de campagne Facebook pour assurer le succ\u00e8s<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/comment-reutiliser-une-video-longue-duree-pour-les-medias-sociaux\/\"><strong>Comment r\u00e9utiliser une vid\u00e9o longue dur\u00e9e pour les r\u00e9seaux sociaux<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Saviez-vous qu&#039;en Am\u00e9rique du Nord, les adultes passent 3 heures et 54 minutes par jour devant leur t\u00e9l\u00e9phone portable ? La majorit\u00e9 de ce temps est pass\u00e9 sur des applications mobiles et non sur le navigateur Web. Les applications mobiles offrent un \u00e9cosyst\u00e8me attrayant et dynamique pour attirer l&#039;attention des utilisateurs et les encourager \u00e0 interagir avec votre entreprise\u2026.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-8844","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Did you know that in North America, adult mobile phone use has hit 3 hours and 54 minutes per day? The majority of that time is spent in mobile applications and not in the web browser. Mobile apps offer an appealing and dynamic ecosystem to grab users&#039; attention and encourage them to interact with your business.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/how-to-promote-your-business-in-mobile-app-ecosystem\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Promote Your Business in Mobile App Ecosystems\" \/>\n\t\t<meta property=\"og:description\" content=\"Did you know that in North America, adult mobile phone use has hit 3 hours and 54 minutes per day? The majority of that time is spent in mobile applications and not in the web browser. 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With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. 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