{"id":8872,"date":"2021-09-13T14:33:26","date_gmt":"2021-09-13T18:33:26","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8872"},"modified":"2024-09-23T11:40:06","modified_gmt":"2024-09-23T15:40:06","slug":"5-strategies-efficaces-de-distribution-de-contenu","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/content-marketing\/5-effective-content-distribution-plays\/","title":{"rendered":"5 strat\u00e9gies efficaces de distribution de contenu"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/XCrvKH27DGg\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"5 Effective Content Distribution Plays\" \/><meta itemprop=\"uploadDate\" content=\"2021-09-13T14:33:26-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT45M28S\" \/><meta itemprop=\"description\" content=\"You&#039;ve probably heard that &quot;content is king&quot; again and again, but if your audience isn&#039;t seeing the content you produce, is the effort worth it?How you distribute and share your content is equally important as the content you create?With nea...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/5_Effective_Content_Distribution_Plays-Digital_Marketing_from_the_Trenches_Live_the_Hive_Ep_195.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" 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Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/5_Effective_Content_Distribution_Plays-Digital_Marketing_from_the_Trenches_Live_the_Hive_Ep_195.mp3?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8872-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/5_Effective_Content_Distribution_Plays-Digital_Marketing_from_the_Trenches_Live_the_Hive_Ep_195.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"5_Effective_Content_Distribution_Plays-Digital_Marketing_from_the_Trenches_Live_the_Hive_Ep_195.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Vous avez probablement entendu dire que \u00ab<\/span><strong><span data-preserver-spaces=\"true\">le contenu est roi<\/span><\/strong><span data-preserver-spaces=\"true\">&quot; encore et encore, mais si votre public ne voit pas le contenu que vous produisez, l&#039;effort en vaut-il la peine ?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La mani\u00e8re dont vous distribuez et partagez votre contenu est tout aussi importante que le contenu que vous cr\u00e9ez ?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Avec pr\u00e8s de&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">4 millions<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;articles de blog publi\u00e9s chaque jour, vous \u00eates en concurrence avec plusieurs autres sources de contenu pour attirer l&#039;attention de votre lecteur.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Plongeons dans la discussion <\/span><strong><span data-preserver-spaces=\"true\">5 strat\u00e9gies efficaces de distribution de contenu.<\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Quoi de neuf en Marketing ?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"editor-rtfLink\" href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-commerce-is-coming-with-its-various-shopping-experiments-closing-i\/606105\/?fbclid=IwAR3s6QvoOISBC35uI3lCIKNGS4JKN0mhvlUeJHPg_thudgS-LnuiKZuEdQ8\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Twitter Commerce arrive, avec ses diverses exp\u00e9riences d&#039;achat qui se rapprochent de la prochaine \u00e9tape<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Twitter d\u00e9veloppe une gamme de nouveaux outils d&#039;achat qui fourniront \u00e0 terme des listes de produits directes et en direct li\u00e9es aux profils d&#039;entreprise dans l&#039;application.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"editor-rtfLink\" href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-unveils-299-smart-glasses-its-first-step-towards-ar-wearables\/606331\/?fbclid=IwAR086z-UT9_5ldfTjcAPcSsKbg7grW7fAUR_nMMH_NB73a8iWFX6F3RUcaA\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Facebook d\u00e9voile les lunettes intelligentes $299, sa premi\u00e8re \u00e9tape vers les wearables AR<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 D\u00e9couvrez en avant-premi\u00e8re les nouvelles lunettes intelligentes de The Social Network, fabriqu\u00e9es en partenariat avec Ray-Ban, qui se d\u00e9clinent dans une gamme de styles tendance.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"editor-rtfLink\" href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-publishes-new-guide-to-testing-ad-creative-and-optimizing-respons\/606259\/?fbclid=IwAR3JB9xQjTxZFmKXPWRU_Y45jeB2lZCo_SKLMy9DdUQw506Ycx51zPNS5Yg\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Facebook publie un nouveau guide pour tester la cr\u00e9ation publicitaire et optimiser la r\u00e9ponse<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Facebook a publi\u00e9 un nouveau guide sur le \u00ab prototypage cr\u00e9atif \u00bb, qui fournit une s\u00e9rie de notes pour aider les annonceurs \u00e0 tester et \u00e0 optimiser leur cr\u00e9ation publicitaire.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"editor-rtfLink\" href=\"https:\/\/www.theverge.com\/2021\/9\/7\/22660516\/tiktok-average-watch-time-youtube-us-android-app-annie?fbclid=IwAR25LlYkkUlB5vpUFGgHj5FADG5YfXiwmCDQdo70dhJDRKuKG3ANcBFzPa4\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">TikTok d\u00e9passerait YouTube en termes de temps de visionnage moyen aux \u00c9tats-Unis<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Les utilisateurs de TikTok passent d\u00e9sormais plus de temps chaque mois \u00e0 regarder du contenu que les utilisateurs de YouTube.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La cr\u00e9ation de contenu est inutile si vous n\u2019avez pas de plan pour le distribuer.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture001.png\" alt=\"Qu&#039;est-ce qu&#039;il y a au robinet ?\" class=\"wp-image-8873\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">C&#039;est pourquoi nous discutons&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">une distribution de contenu efficace joue&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">afin que vous puissiez diffuser du contenu de qualit\u00e9 et atteindre les bonnes personnes.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Distribution de contenu vs. d\u00e9veloppement de contenu<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Nous ne pouvons pas avoir l\u2019un sans l\u2019autre.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Distribution de contenu<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;implique les tactiques utilis\u00e9es pour distribuer les cr\u00e9ations&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">contenu<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Vous devez commencer par comprendre votre public en d\u00e9veloppant du contenu qui fournit&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">valeur<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;et ensuite le distribuer en utilisant des moyens efficaces&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">tactique<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Analyser constamment&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">le<\/span><strong><span data-preserver-spaces=\"true\">&nbsp;r\u00e9sultats<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;pour apprendre et progresser&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">optimiser<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;le contenu que vous produisez.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture002.png\" alt=\"Distribution de contenu vs. d\u00e9veloppement de contenu\" class=\"wp-image-8874\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Pourquoi devriez-vous distribuer votre contenu ?<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Votre contenu incroyable est une perte de temps si <\/span><b>personne ne le consomme.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La distribution est la cl\u00e9 pour :<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Boostez votre <\/span><b>notori\u00e9t\u00e9 de la marque<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Collectionner <\/span><b>fid\u00e8les adeptes<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Encourager vos lecteurs \u00e0 <\/span><b>Cliquez<\/b><span style=\"font-weight: 400;\">, <\/span><b>acte<\/b><span style=\"font-weight: 400;\">, et devenir <\/span><b>clients<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture003.png\" alt=\"Pourquoi devriez-vous distribuer votre contenu\" class=\"wp-image-8875\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Nos cinq pi\u00e8ces<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Maintenant que nous savons \u00e0 quel point il est important de distribuer du contenu, parlons-en.&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">diverses plateformes<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;pour obtenir un engagement et une exposition maximum.&nbsp;&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture004.png\" alt=\"Nos cinq pi\u00e8ces\" class=\"wp-image-8877\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Familiarisez-vous avec ces plateformes afin de pouvoir obtenir les <\/span><span style=\"font-weight: 400;\">tirer le meilleur parti de votre contenu.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Temp\u00eate sur Twitter<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">UN <\/span><b>Temp\u00eate sur Twitter<\/b><span style=\"font-weight: 400;\"> est une s\u00e9rie de tweets connexes publi\u00e9s par un utilisateur de Twitter dans <\/span><b>succession rapide.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Par <\/span><b>tweeter fr\u00e9quemment<\/b><span style=\"font-weight: 400;\">, vous pouvez optimiser <\/span><b>fian\u00e7ailles<\/b><span style=\"font-weight: 400;\"> et <\/span><b>augmenter <\/b><span style=\"font-weight: 400;\">vos abonn\u00e9s.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Gagner des abonn\u00e9s, augmenter votre pourcentage de croissance d&#039;abonn\u00e9s et le nombre de prospects peuvent am\u00e9liorer votre retour sur investissement.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture005.png\" alt=\"TweetStorm\" class=\"wp-image-8876\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Taboula<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Taboola est un \u00ab<\/span><strong><span data-preserver-spaces=\"true\">plateforme de d\u00e9couverte internet<\/span><\/strong><span data-preserver-spaces=\"true\">&quot; qui aide les utilisateurs \u00e0 distribuer du contenu sur le Web avec&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">publicit\u00e9 native.<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La plateforme se concentre sur la&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">opportuniste<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;approche de la consommation de contenu et affiche \u00ab Contenu que vous pourriez aimer \u00bb sur les sites Web afin que le contenu que vous consultez soit&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">adapt\u00e9 \u00e0 vos int\u00e9r\u00eats.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Pour les annonceurs, cela signifie que vous pouvez mettre votre contenu sous les yeux des personnes int\u00e9ress\u00e9es sur une&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">\u00e9chelle mondiale<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture006.png\" alt=\"Taboula\" class=\"wp-image-8878\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Moyen&nbsp;<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Medium est un&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">plateforme de contenu<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;qui est d\u00e9di\u00e9 au contenu de qualit\u00e9.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">R\u00e9utilisez votre contenu dans un&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">nouveau billet de blog<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;en le peaufinant avec des informations r\u00e9centes&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">statistiques&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">et&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Mises \u00e0 jour&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">ou&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">cr\u00e9er une infographie<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Avec du contenu de haute qualit\u00e9 t\u00e9l\u00e9charg\u00e9, vous verrez&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">notori\u00e9t\u00e9 de la marque<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;et&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">engagement des utilisateurs<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;augmenter consid\u00e9rablement.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture007.png\" alt=\"Moyen\" class=\"wp-image-8879\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Liste.ly<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Liste.ly<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;est un outil interactif de cr\u00e9ation de listes qui permet aux utilisateurs de distribuer du contenu par le biais de&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">exp\u00e9rience collaborative.<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Les utilisateurs ont la libert\u00e9 de cr\u00e9er une liste sur n&#039;importe quel sujet\u00a0; ils peuvent&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">ins\u00e9rer des liens vers des ressources<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;et&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">articles de blog<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;pour offrir aux t\u00e9l\u00e9spectateurs un acc\u00e8s facile \u00e0 davantage d\u2019informations.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Une fois compl\u00e9t\u00e9es, les listes peuvent \u00eatre publi\u00e9es, partag\u00e9es et int\u00e9gr\u00e9es pour \u00e9tendre leur port\u00e9e.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture008.png\" alt=\"Listly\" class=\"wp-image-8880\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Un chargement<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">OneLoad simplifie le travail&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">t\u00e9l\u00e9charger vos vid\u00e9os sur plusieurs plates-formes diff\u00e9rentes sur le Web<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">T\u00e9l\u00e9chargez votre vid\u00e9o et le logiciel&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">diffuser le contenu sur les meilleurs sites de vid\u00e9o et de r\u00e9seaux sociaux<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;facilement.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Comme il trouvera les meilleurs sites \u00e0 utiliser, vous trouverez non seulement les&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">atteindre&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">mais plus&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">prospects qualifi\u00e9s<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture009.png\" alt=\"Un chargement\" class=\"wp-image-8881\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Publiez votre contenu sur LinkedIn<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Commencez par publier une partie de votre contenu d\u00e9j\u00e0 cr\u00e9\u00e9 sur LinkedIn.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">C&#039;est bien de commencer <\/span><b>construire votre marque<\/b><span style=\"font-weight: 400;\"> sur un r\u00e9seau professionnel comme LinkedIn.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Cela peut vous donner l\u2019occasion de nouer des relations avec d\u2019autres entreprises partageant les m\u00eames id\u00e9es.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture010.png\" alt=\"Publication crois\u00e9e sur LinkedIn\" class=\"wp-image-8882\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Pour conclure<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Un contenu incroyable est un gaspillage si personne ne le consomme.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Utilisez-le pour booster votre <\/span><b>notori\u00e9t\u00e9 de la marque<\/b><span style=\"font-weight: 400;\">, collecter <\/span><b>fid\u00e8les adeptes<\/b><span style=\"font-weight: 400;\">, et encouragez vos lecteurs \u00e0 devenir <\/span><b>clients<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Distribuer votre contenu, c&#039;est bien plus que le laisser libre, il y a une <\/span><b>but <\/b><span style=\"font-weight: 400;\">derri\u00e8re \u00e7a.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture011.png\" alt=\"Pour conclure\" class=\"wp-image-8883\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 d&#039;en apprendre davantage sur <strong>5 strat\u00e9gies efficaces de distribution de contenu<\/strong>Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/honeypotmarketing.com\/fr\/?p=8719&amp;preview=true\"><strong>Cr\u00e9er une marque efficace et connect\u00e9e : 6 m\u00e9thodes efficaces<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/honeypotmarketing.com\/fr\/les-publicites-facebook-echouent-que-faire\/\"><strong>Publicit\u00e9s Facebook et que faire en cas d&#039;\u00e9chec<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/construire-votre-marque-en-2021\/\"><strong>Construire votre marque en 2021<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/seo-content-marketing\/\"><strong>Comment utiliser le r\u00e9f\u00e9rencement et le marketing de contenu pour dynamiser la croissance de votre entreprise<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Vous avez probablement entendu dire \u00e0 maintes reprises que \u00ab le contenu est roi \u00bb, mais si votre public ne voit pas le contenu que vous produisez, l&#039;effort en vaut-il la peine ? La fa\u00e7on dont vous distribuez et partagez votre contenu est tout aussi importante que le contenu que vous cr\u00e9ez ? Avec pr\u00e8s de 4 millions d&#039;articles de blog publi\u00e9s chaque jour, vous \u00eates en concurrence avec plusieurs autres sources de contenu pour\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[55,40],"tags":[293,89],"class_list":["post-8872","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-digital-marketing","tag-content-distribution","tag-digital-marketing"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":55,"label":"Content Marketing"},{"value":40,"label":"Digital Marketing"}],"post_tag":[{"value":293,"label":"Content Distribution"},{"value":89,"label":"Digital Marketing"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":1,"category_info":[{"term_id":55,"name":"Content Marketing","slug":"content-marketing","term_group":0,"term_taxonomy_id":55,"taxonomy":"category","description":"","parent":0,"count":30,"filter":"raw","cat_ID":55,"category_count":30,"category_description":"","cat_name":"Content Marketing","category_nicename":"content-marketing","category_parent":0},{"term_id":40,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":40,"taxonomy":"category","description":"","parent":0,"count":111,"filter":"raw","cat_ID":40,"category_count":111,"category_description":"","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0}],"tag_info":[{"term_id":293,"name":"Content Distribution","slug":"content-distribution","term_group":0,"term_taxonomy_id":293,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"},{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":1,"uagb_excerpt":"You&#8217;ve probably heard that &#8220;content is king&#8221; again and again, but if your audience isn&#8217;t seeing the content you produce, is the effort worth it? 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