{"id":8910,"date":"2021-09-27T15:48:17","date_gmt":"2021-09-27T19:48:17","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8910"},"modified":"2024-09-23T11:40:00","modified_gmt":"2024-09-23T15:40:00","slug":"comment-mettre-en-oeuvre-un-entonnoir-de-marketing-reussi-pour-redonner-du-plaisir-a-lentonnoir","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/video\/how-to-implement-a-successful-marketing-funnel-putting-the-fun-back-in-funnel\/","title":{"rendered":"Comment mettre en \u0153uvre un entonnoir de marketing r\u00e9ussi \u2013 Redonner du plaisir \u00e0 l\u2019entonnoir"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/i02kbi9P20k\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Implement a Successful Marketing Funnel &amp;#8211; Putting the Fun Back in Funnel\" \/><meta itemprop=\"uploadDate\" content=\"2021-09-27T15:48:17-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT1H10M45S\" \/><meta itemprop=\"description\" content=\"Every business owner knows the pains of\u00a0just\u00a0missing a sale, but the real question here is, what made the prospect drop out at the last minute.And, how do you ensure that this doesn&#039;t keep happening?The answer is quite simple: You create a\u00a0market...\" \/><meta itemprop=\"contentUrl\" 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powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Implement_a_Successful_Marketing_Funnel-Digital_Marketing_from_the_Trenches_Live_the_Hiv.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8910-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Implement_a_Successful_Marketing_Funnel-Digital_Marketing_from_the_Trenches_Live_the_Hiv.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"How_to_Implement_a_Successful_Marketing_Funnel-Digital_Marketing_from_the_Trenches_Live_the_Hiv.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span data-preserver-spaces=\"true\">Chaque propri\u00e9taire d&#039;entreprise conna\u00eet les difficult\u00e9s de\u00a0<\/span><em><span data-preserver-spaces=\"true\">juste<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0manquer une vente, mais la vraie question ici est, qu&#039;est-ce qui a pouss\u00e9 le prospect \u00e0 abandonner \u00e0 la derni\u00e8re minute.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Et comment faire pour que cela ne continue pas \u00e0 se produire ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La r\u00e9ponse est assez simple : vous cr\u00e9ez un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">entonnoir de marketing\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00e7a marche.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Laissez-nous vous montrer\u00a0<\/span><strong><span data-preserver-spaces=\"true\">comment mettre en place un entonnoir marketing r\u00e9ussi ?<\/span><\/strong><\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Quoi de neuf en Marketing ?<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.morningbrew.com\/marketing\/stories\/2021\/09\/20\/apple-update-day-keeps-marketers-away-ios-15-spurs-privacy-changes?fbclid=IwAR0fmawCexF1mKtrxuGPCczeFuVjdmeRvM_Z5GADKSbq_yzf-y6C1ODvp64&amp;__cf_chl_jschl_tk__=pmd_.8ihf1mqzaSKYeRtU3dxXFN.QiWNWTLatcyQSoQDT.M-1632751327-0-gqNtZGzNAuWjcnBszQsl\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Une mise \u00e0 jour Apple par jour \u00e9loigne les sp\u00e9cialistes du marketing : iOS 15 entra\u00eene de nouveaux changements en mati\u00e8re de confidentialit\u00e9<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Une s\u00e9rie de mises \u00e0 jour de confidentialit\u00e9 annonc\u00e9es par Apple en juin lors de sa conf\u00e9rence annuelle des d\u00e9veloppeurs est\u00a0<\/span><em><span data-preserver-spaces=\"true\">officiellement<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0\u00e7a d\u00e9marre, gr\u00e2ce \u00e0 iOS 15\u00a0!<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/betakit.com\/shopify-reportedly-surpasses-amazon-in-online-traffic-heating-up-race-between-the-e-commerce-firms\/?fbclid=IwAR18WtVSVHA1F0iFAFw5ZKGQ4KvOLdwYVLocDMx5TftRmjWMjvKdhGTLF-4\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Shopify d\u00e9passerait Amazon en termes de trafic en ligne, ce qui intensifierait la course entre les deux entreprises de commerce \u00e9lectronique<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Shopify aurait battu Amazon dans un indicateur notable, le trafic en ligne, selon les donn\u00e9es examin\u00e9es par Business Insider.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-outlines-rising-opportunities-for-ecommerce-and-the-unique-potentia\/607041\/?fbclid=IwAR1GN8W87C9BoJGkUyxZsu4zaEJ7yjPGAeWvCjTQRKDMIYmUvv6LAWVLXPI\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">TikTok souligne les opportunit\u00e9s croissantes du commerce \u00e9lectronique et le potentiel unique des marques dans l&#039;application<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Dans le cadre de sa croissance continue et de ses efforts pour mettre en \u0153uvre davantage d\u2019opportunit\u00e9s de mon\u00e9tisation, TikTok s\u2019est de plus en plus tourn\u00e9 vers le commerce \u00e9lectronique.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-launches-updated-lead-gen-forms-integration-for-zapier-providing\/607055\/?fbclid=IwAR0jreG1xSaML-W7eLKICIt4I2LzvuoRDtSt39Lerb966tChGR0XNX9nYqE\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">LinkedIn lance une int\u00e9gration mise \u00e0 jour des formulaires de g\u00e9n\u00e9ration de leads pour Zapier, offrant de nouvelles opportunit\u00e9s d&#039;automatisation<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">\u2013 LinkedIn a facilit\u00e9 la collecte de donn\u00e9es d\u2019audience en lan\u00e7ant un nouveau d\u00e9clencheur d\u2019inscription \u00e0 un \u00e9v\u00e9nement dans l\u2019int\u00e9gration des formulaires de g\u00e9n\u00e9ration de leads pour Zapier.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Pour vous assurer que votre entreprise ne perde aucun prospect, cr\u00e9ez un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">entonnoir de marketing<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0ce qui fonctionne est important.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-8911 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-01-1024x731.png\" alt=\"Quoi de neuf ?\" width=\"643\" height=\"459\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Aujourd&#039;hui, nous allons discuter de l&#039;importance d&#039;un entonnoir marketing et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">mettre en \u0153uvre un entonnoir marketing r\u00e9ussi.<\/span><\/strong><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Qu&#039;est-ce qu&#039;un entonnoir marketing ?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Un entonnoir marketing est un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">processus \u00e9tape par \u00e9tape\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">d\u2019un client qui interagit avec votre entreprise ou votre produit.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Comme une abeille attir\u00e9e par le miel, ils remarquent votre produit ou service et leur int\u00e9r\u00eat les conduit \u00e0 travers votre entonnoir marketing.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8912 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-2.png\" alt=\"What is Marketing Funnel?\" width=\"525\" height=\"396\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">C&#039;est \u00e0 vous de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Gardez-les engag\u00e9s<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et entretenir les transactions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Une fois que cela se produit, vous voulez\u00a0<\/span><strong><span data-preserver-spaces=\"true\">maintenir leur loyaut\u00e9<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et faites-les revenir et faire conna\u00eetre votre service.\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Importance d&#039;un entonnoir de marketing\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Voici quelques raisons pour lesquelles votre entreprise a besoin d\u2019un entonnoir\u00a0:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">En fin de compte, les clients nous paient pour les faire passer d\u2019un \u00ab \u00e9tat ant\u00e9rieur \u00bb ind\u00e9sirable \u00e0 un \u00ab \u00e9tat post\u00e9rieur \u00bb souhaitable.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Des entonnoirs bien con\u00e7us montrent \u00e0 votre public qu\u2019il a besoin de votre produit ou service.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Au lieu de r\u00e9aliser une seule vente, les entonnoirs cr\u00e9eront des clients fid\u00e8les avec une valeur \u00e0 vie.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Les entonnoirs sont des histoires continues avec un d\u00e9but, un milieu et une fin. Les histoires construisent des relations.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Les entonnoirs permettent \u00e0 vos relations clients de se d\u00e9velopper naturellement.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8913 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-3.png\" alt=\"Importance d&#039;un entonnoir de marketing \" width=\"572\" height=\"485\" \/><\/p>\n<h2><b>Par o\u00f9 commencer ?<\/b><\/h2>\n<p><em>Comme un roman policier !<\/em><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8914 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-4.png\" alt=\"Where do we start?\" width=\"665\" height=\"379\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nous allons travailler \u00e0 l&#039;envers comme Sir Arthur Conan Doyle ou Agatha Christie.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ez des Personas pr\u00e9cis.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finissez notre produit principal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finissez notre offre principale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proposez notre offre de point d\u2019entr\u00e9e (Tripwire).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ez des aimants principaux pr\u00e9cieux qui offrent une valeur R\u00c9ELLE.<\/span><\/li>\n<\/ol>\n<h2><b>\u00c9tapes pour cr\u00e9er un entonnoir efficace<\/b><\/h2>\n<h3><span style=\"font-weight: 800;\">1. Produit de base<\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-8915 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-5.png\" alt=\"The Core Product\" width=\"449\" height=\"396\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Votre produit n&#039;est pas votre offre.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Votre produit est votre produit.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous disposez d\u00e9j\u00e0 d&#039;une offre principale. Il s&#039;agit de votre produit ou service phare (ou en production r\u00e9guli\u00e8re).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une offre est une mani\u00e8re unique de pr\u00e9senter ou de vendre ce produit.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 800;\">Offre de base<\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-8916 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-6.png\" alt=\"Offre de base\" width=\"706\" height=\"383\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Comprendre <\/span><b>ET D\u00c9FINIR<\/b><span style=\"font-weight: 400;\"> votre offre principale.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019erreur que commettent de nombreuses entreprises est d\u2019essayer de vendre leur offre principale \u00e0 des prospects froids.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cela ne fonctionne presque JAMAIS, car votre offre principale est trop ch\u00e8re.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>But:<\/b><span style=\"font-weight: 400;\"> Construisez un syst\u00e8me dans lequel vous pouvez vous permettre de d\u00e9penser PLUS pour acqu\u00e9rir un client que vos concurrents. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De plus, g\u00e9n\u00e9rez plus de clients et plus de b\u00e9n\u00e9fices \u00e0 LONG TERME.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019une des raisons pour lesquelles une entreprise ne parvient pas \u00e0 se d\u00e9velopper est qu\u2019elle ne dispose pas d\u2019une offre de base convaincante.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 800;\">2. Offre de point d&#039;entr\u00e9e<\/span><\/h3>\n<h3><img decoding=\"async\" class=\"wp-image-8917 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-7.png\" alt=\"Entry Point Offer\" width=\"545\" height=\"411\" \/><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c9galement connu sous le nom de \u00ab fil-pi\u00e8ge \u00bb (\u00e7a sonne mal).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disponible en 3 versions principales\u00a0: contenu ferm\u00e9, produit d&#039;appel, revue de produit.<\/span><\/p>\n<h3><span style=\"font-weight: 800;\">3. Aimant principal<\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-8918 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-8.png\" alt=\"Aimant principal\" width=\"633\" height=\"398\" \/><\/p>\n<p><span style=\"font-weight: 400;\">M\u00eame s&#039;il n&#039;y a pas de $ impliqu\u00e9, c&#039;EST une transaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les aimants principaux doivent fournir <\/span><b>excellent rapport qualit\u00e9\/prix<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Objectif : g\u00e9n\u00e9rer des leads afin que nous puissions les suivre.<\/span><\/p>\n<h3><span style=\"font-weight: 800;\">4. Maximiseurs<\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-8919 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-9.png\" alt=\"Maximizers\" width=\"568\" height=\"401\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Les maximiseurs sont destin\u00e9s \u00e0 augmenter la valeur moyenne du client <\/span><b>imm\u00e9diatement<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il n\u2019existe pas de test \u00ab Magic Bullet \u00bb diff\u00e9rent pour maximiser les r\u00e9sultats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comprendre vos personas et tester !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u2019oubliez pas que le COA est l\u2019activit\u00e9 marketing la plus co\u00fbteuse de l\u2019entonnoir.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8920 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-10.png\" alt=\"Maximizers\" width=\"551\" height=\"419\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>But:<\/strong> Augmenter la valeur moyenne des transactions par client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les hamburgers de McDonald&#039;s constituent l&#039;offre principale. Les frites et les boissons gazeuses sont les produits phares.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toute offre apr\u00e8s la vente initiale est un Maximizer.<\/span><\/p>\n<h2><b>Optimiser votre entonnoir \u2013 EPO et offre principale<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8921 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-11.png\" alt=\"Optimizing Your Funnel - EPO and Core Offer\" width=\"407\" height=\"470\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Il existe plusieurs fa\u00e7ons d&#039;optimiser votre entonnoir et votre offre principale\u00a0:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conditions de paiement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9ductions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bonus.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Primes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paquets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trousses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Garantie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Garantie prolong\u00e9e.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Urgence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9fendre une cause.<\/span><\/li>\n<\/ol>\n<h2><b>Les \u00e9tapes d&#039;un entonnoir r\u00e9ussi<\/b><\/h2>\n<p><b>Sensibilisation (STDC) : <\/b><span style=\"font-weight: 400;\">Vous cr\u00e9ez un contenu de qualit\u00e9 qui attire l&#039;attention du bon public.<\/span><\/p>\n<p><b>Engager (STDC) : <\/b><span style=\"font-weight: 400;\">Vous continuez \u00e0 cr\u00e9er du contenu attrayant et pertinent pour votre personnalit\u00e9 et votre public cible.<\/span><\/p>\n<p><b>Abonnez-vous (LM) : <\/b><span style=\"font-weight: 400;\">Vous avez cr\u00e9\u00e9 du contenu et de la valeur d&#039;une valeur incroyable pour votre personnage id\u00e9al.\u00a0<\/span><\/p>\n<p><b>Convertir (EPO) : <\/b><span style=\"font-weight: 400;\">Vous y avez r\u00e9fl\u00e9chi et \u00e9labor\u00e9 une offre d&#039;entr\u00e9e que votre client id\u00e9al ne pourra pas refuser. Il vous fait \u00e9galement confiance.<\/span><\/p>\n<p><b>Excite (offres Core et Maximizer)\u00a0: <\/b><span style=\"font-weight: 400;\">Vous avez test\u00e9 et cr\u00e9\u00e9 une offre principale de grande valeur qui offre une tonne de valeur r\u00e9elle et per\u00e7ue \u00e0 vos clients.<\/span><\/p>\n<p><b>Promouvoir (Parrainage) : <\/b><span style=\"font-weight: 400;\">\u00c9tant donn\u00e9 que la valeur client \u00e0 vie et la rentabilit\u00e9 sont la cl\u00e9 du succ\u00e8s, nous fournirons \u00e0 nos clients les incitations et les outils n\u00e9cessaires pour qu&#039;ils puissent s&#039;extasier sur leur exp\u00e9rience avec leur r\u00e9seau.<\/span><\/p>\n<h2><b>Le sp\u00e9cialiste du marketing sait \u2013 Les \u00e9tapes d\u2019un entonnoir r\u00e9ussi\u00a0<\/b><\/h2>\n<p><b>Sensibilisation (STDC) : <\/b><span style=\"font-weight: 400;\">Le co\u00fbt r\u00e9el des publicit\u00e9s Facebook \u00e9dition 2020\/2021.\u00a0<\/span><\/p>\n<p><b>Engager (STDC) : <\/b><span style=\"font-weight: 400;\">Graines et tiges SEO (vid\u00e9o), le guide ultime de Google My Business.<\/span><\/p>\n<p><b>Abonnez-vous (LM) : <\/b><span style=\"font-weight: 400;\">Bootcamp marketing de 7 jours.\u00a0<\/span><\/p>\n<p><b>Convertir (EPO) : <\/b><span style=\"font-weight: 400;\">Les sp\u00e9cialistes du marketing connaissent l\u2019adh\u00e9sion \u00e0 la communaut\u00e9 \u00ab\u00a0gratuite \u00e0 vie\u00a0\u00bb.<\/span><\/p>\n<p><b>Excite (offres Core et Maximizer)\u00a0: <\/b><span style=\"font-weight: 400;\">Le Club des Fondateurs $79 par mois ($279 par mois r\u00e9guli\u00e8rement) 25% de r\u00e9duction \u00e0 vie sur les consultations individuelles et tout nouveau produit premium.<\/span><\/p>\n<p><b>Promouvoir (Parrainage) : <\/b><span style=\"font-weight: 400;\">Interagir avec la communaut\u00e9 pendant les heures de bureau hebdomadaires, questions-r\u00e9ponses pour la r\u00e9solution de probl\u00e8mes, partage d&#039;\u00e9cran et r\u00e9unions de travail en commun, campagnes pr\u00eates \u00e0 l&#039;emploi, services cr\u00e9atifs et marketing.<\/span><\/p>\n<h2><b>Le sp\u00e9cialiste du marketing sait<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8922 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-12.png\" alt=\"Le sp\u00e9cialiste du marketing sait\" width=\"576\" height=\"435\" \/><\/p>\n<p><b>Produit principal :<\/b><span style=\"font-weight: 400;\"> Communaut\u00e9.<\/span><\/p>\n<p><b>Offre principale :<\/b><span style=\"font-weight: 400;\"> Adh\u00e9sion au Club des Fondateurs.<\/span><\/p>\n<p><b>Offre de point d&#039;entr\u00e9e : <\/b><span style=\"font-weight: 400;\">Adh\u00e9sion gratuite \u00e0 la communaut\u00e9.<\/span><\/p>\n<p><b>Aimants en plomb : <\/b><span style=\"font-weight: 400;\">Contenu gratuit approfondi et cadeaux de feuille de route de campagne.<\/span><\/p>\n<p><b>Maximiseur :<\/b><span style=\"font-weight: 400;\"> 25% de r\u00e9duction sur tout POUR TOUJOURS.<\/span><\/p>\n<h2><b>Notori\u00e9t\u00e9 de la marque<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8923 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-13.png\" alt=\"Notori\u00e9t\u00e9 de la marque\" width=\"464\" height=\"374\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vous souhaitez accro\u00eetre la notori\u00e9t\u00e9 de votre marque en faisant savoir aux clients potentiels que vous \u00eates l\u00e0 et que vous \u00eates pr\u00eat \u00e0 les aider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les clients potentiels ont d\u00e9couvert Marketer Knows gr\u00e2ce \u00e0 :<\/span><\/p>\n<ul>\n<li><b>Recherche organique<\/b><\/li>\n<li aria-level=\"1\"><b>RP et mention<\/b><\/li>\n<li aria-level=\"1\"><b>Prospects par courrier \u00e9lectronique<\/b><\/li>\n<li aria-level=\"1\"><b>Promotions<\/b><\/li>\n<li aria-level=\"1\"><b>Facebook<\/b><\/li>\n<\/ul>\n<h2><b>Exemple : un entonnoir de marketing efficace<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8924 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-14-1024x633.png\" alt=\"Exemple : un entonnoir de marketing efficace\" width=\"802\" height=\"496\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Marketer Knows pr\u00e9sente une\u00a0<\/span><strong><span data-preserver-spaces=\"true\">adh\u00e9sion \u00ab gratuite \u00e0 vie \u00bb<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0niveau, nous permettant de construire un nouvel entonnoir de membres et une nouvelle communaut\u00e9.<\/span><\/p>\n<h2><b>Cr\u00e9ation de compte<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8925 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-15-1024x678.png\" alt=\"Cr\u00e9ation de compte\" width=\"716\" height=\"474\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Les clients potentiels seront soit <strong>SE CONNECTER<\/strong><\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\">ou <\/span><b>REGISTRE <\/b><span style=\"font-weight: 400;\">pour un compte Marketer Knows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les visiteurs qui sont nouveaux et qui s&#039;inscrivent sont ensuite dirig\u00e9s vers un processus d&#039;int\u00e9gration dans <\/span><b>Campagne active<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tout au long de leur parcours sur le Web, <\/span><b>Gestionnaire de balises Google <\/b><span style=\"font-weight: 400;\">est mis en \u0153uvre pour<\/span><b> suivre les interactions sur votre site Web<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Fonctionnalit\u00e9s GRATUITES disponibles pour les clients potentiels<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8926 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-16.png\" alt=\"Fonctionnalit\u00e9s GRATUITES disponibles pour les clients potentiels\" width=\"586\" height=\"445\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Une fois qu&#039;un compte est cr\u00e9\u00e9, les utilisateurs auront acc\u00e8s \u00e0 un <\/span><b>grande vari\u00e9t\u00e9 d&#039;informations utiles<\/b><span style=\"font-weight: 400;\">, tel que:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feuilles de route<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forums<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sauter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Questions et r\u00e9ponses<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C&#039;est une grande quantit\u00e9 de <\/span><b>Contenu GRATUIT <\/b><span style=\"font-weight: 400;\">pour les aider \u00e0 d\u00e9velopper leurs propres comp\u00e9tences.\u00a0<\/span><\/p>\n<h2><b>Processus d&#039;int\u00e9gration : ActiveCampaign<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8927 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-17.png\" alt=\"Processus d&#039;int\u00e9gration : ActiveCampaign\" width=\"594\" height=\"431\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Ces clients potentiels qui se sont inscrits\u00a0<\/span><strong><span data-preserver-spaces=\"true\">d\u00e9clencher l&#039;automatisation des e-mails<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ils recevront des e-mails au cours des prochaines semaines pour les int\u00e9grer avec succ\u00e8s et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">familier avec le site.\u00a0<\/span><\/strong><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Trucs et astuces,\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">avec d&#039;autres\u00a0<\/span><strong><span data-preserver-spaces=\"true\">des informations pr\u00e9cieuses,\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">leur sera fourni.<\/span><\/p>\n<h2><b>Les clients potentiels deviennent des clients payants<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8928 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-18-1024x756.png\" alt=\"Les clients potentiels deviennent des clients payants\" width=\"610\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 travers le <\/span><b>Feuilles de route <\/b><span style=\"font-weight: 400;\">et <\/span><b>Sauter<\/b><span style=\"font-weight: 400;\">, vos clients potentiels ont eu acc\u00e8s \u00e0 <\/span><b>Contenu GRATUIT<\/b><span style=\"font-weight: 400;\"> qu\u2019ils ont utilis\u00e9 pour perfectionner leurs comp\u00e9tences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir suivi la formation de base, ils sont d\u00e9sormais incit\u00e9s \u00e0 devenir <\/span><b>membre <\/b><span style=\"font-weight: 400;\">ou <\/span><b>Membre Premium<\/b><span style=\"font-weight: 400;\">, avec acc\u00e8s \u00e0 un contenu plus int\u00e9ressant et utile.<\/span><\/p>\n<h2><b>Pour conclure<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Comme vous pouvez le constater, la cr\u00e9ation d\u2019un entonnoir marketing est une \u00e9tape cruciale pour cr\u00e9er des clients durables et une croissance commerciale durable.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-8929 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-19.png\" alt=\"Pour conclure\" width=\"547\" height=\"439\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Chaque fois que vous d\u00e9veloppez un nouveau contenu, pensez aux 4 \u00e9tapes de votre entonnoir marketing pour mieux comprendre le parcours de votre prospect afin que vous puissiez vous sentir en confiance depuis la phase de sensibilisation jusqu&#039;\u00e0 la phase d&#039;action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 d&#039;en apprendre davantage sur <strong>mettre en \u0153uvre un entonnoir marketing r\u00e9ussi<\/strong>Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:\u00a0<\/span><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/utiliser-le-courrier-electronique-pour-attirer-engager-et-fideliser-les-clients\/\"><strong>Utiliser le courrier \u00e9lectronique pour attirer, engager et fid\u00e9liser les clients<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/5-strategies-efficaces-de-distribution-de-contenu\/\"><strong>5 strat\u00e9gies efficaces pour distribuer du contenu<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/comment-reutiliser-une-video-longue-duree-pour-les-medias-sociaux\/\"><strong>Comment r\u00e9utiliser une vid\u00e9o longue dur\u00e9e pour les r\u00e9seaux sociaux<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/calendrier-des-medias-sociaux\/\"><strong>Calendriers des r\u00e9seaux sociaux : comment en cr\u00e9er un de la bonne fa\u00e7on<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Tout propri\u00e9taire d&#039;entreprise conna\u00eet les difficult\u00e9s de rater une vente, mais la vraie question ici est de savoir ce qui a pouss\u00e9 le prospect \u00e0 abandonner \u00e0 la derni\u00e8re minute. Et comment faire en sorte que cela ne se reproduise plus ? La r\u00e9ponse est assez simple : vous cr\u00e9ez un entonnoir marketing qui fonctionne. Laissez-nous vous montrer comment mettre en \u0153uvre un entonnoir marketing r\u00e9ussi\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[69,100,120,40,36],"tags":[77,93],"class_list":["post-8910","post","type-post","status-publish","format-standard","hentry","category-automation","category-branding","category-conversion-optimization","category-digital-marketing","category-video","tag-activecampaign","tag-digital-marketing-strategy"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Every business owner knows the pains of just missing a sale, but the real question here is, what made the prospect drop out at the last minute. And, how do you ensure that this doesn&#039;t keep happening? The answer is quite simple: You create a marketing funnel that works. Let us show you how to implement a successful marketing funnel?\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/video\/how-to-implement-a-successful-marketing-funnel-putting-the-fun-back-in-funnel\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. 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Let us show you how to implement a successful marketing funnel?\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/fr\/video\/how-to-implement-a-successful-marketing-funnel-putting-the-fun-back-in-funnel\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-09-27T19:48:17+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-23T15:40:00+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Implement a Successful Marketing Funnel \u2013 Putting the Fun Back in Funnel\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Every business owner knows the pains of just missing a sale, but the real question here is, what made the prospect drop out at the last minute. 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