{"id":8934,"date":"2021-10-04T16:53:54","date_gmt":"2021-10-04T20:53:54","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8934"},"modified":"2024-09-23T11:39:58","modified_gmt":"2024-09-23T15:39:58","slug":"5-raisons-pour-lesquelles-votre-entreprise-doit-etre-sur-tiktok","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/video\/5-reasons-your-business-needs-to-be-on-tiktok\/","title":{"rendered":"5 raisons pour lesquelles votre entreprise doit \u00eatre pr\u00e9sente sur TikTok"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/sMtZ3gnVMMk\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"5 Reasons Your Business Needs To Be On TikTok\" \/><meta itemprop=\"uploadDate\" content=\"2021-10-04T16:53:54-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"Did you know there are\u00a0689 million\u00a0monthly active users on TikTok?What started as a Gen Z-dominated lip-syncing app quickly became a global hub for businesses to connect with their customers.The platform sports features similar to Snapchat, Insta...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/5_Reasons_You_Need_To_Be_On_TikTok-Digital_Marketing_From_The_Trenches_Live_The_Hive_Ep_198.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"0.0\" 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powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/5_Reasons_You_Need_To_Be_On_TikTok-Digital_Marketing_From_The_Trenches_Live_The_Hive_Ep_198.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8934-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/5_Reasons_You_Need_To_Be_On_TikTok-Digital_Marketing_From_The_Trenches_Live_The_Hive_Ep_198.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"5_Reasons_You_Need_To_Be_On_TikTok-Digital_Marketing_From_The_Trenches_Live_The_Hive_Ep_198.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span data-preserver-spaces=\"true\">Saviez-vous qu&#039;il existe\u00a0<\/span><strong><span data-preserver-spaces=\"true\">689 millions<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0utilisateurs actifs mensuels sur TikTok ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ce qui a commenc\u00e9 comme une application de synchronisation labiale domin\u00e9e par la g\u00e9n\u00e9ration Z est rapidement devenue une plaque tournante mondiale permettant aux entreprises de se connecter avec leurs clients.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La plateforme propose des fonctionnalit\u00e9s similaires \u00e0 celles de Snapchat, Instagram et Twitter, combin\u00e9es pour attirer les gens et les inciter \u00e0 faire d\u00e9filer la page pour en savoir plus.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">TikTok est en plein essor,<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et il n\u2019y a aucun moyen de l\u2019ignorer.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Quoi de neuf en Marketing ?<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2021\/09\/29\/tiktok-shopping-expands-with-more-partnerships-live-shopping-new-ads-and-more\/?fbclid=IwAR2D_YMlNGyI-LX7UyP-Vc2CTbjHT-Uz2tWpaidmz5-uIHcYvIz0Awd-fY8\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">TikTok Shopping s&#039;agrandit avec davantage de partenariats, LIVE Shopping, de nouvelles publicit\u00e9s et bien plus encore<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">\u2013 TikTok augmente ses investissements dans le commerce \u00e9lectronique et a commenc\u00e9 \u00e0 tester TikTok Shopping aux \u00c9tats-Unis, au Royaume-Uni et au Canada, en partenariat avec Shopify.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-launches-new-holiday-trends-guide-to-assist-with-your-strategic-pl\/607257\/?fbclid=IwAR3vpGOlo3MlwunIKtQNyyiaYg08rwsmWsSAus7DOqUUMZQnPgesgrJsDaQ\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Snapchat lance un nouveau guide des tendances de No\u00ebl pour vous aider dans votre planification strat\u00e9gique<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Snapchat met en \u00e9vidence les principales tendances \u00e0 l\u2019approche de la saison, soulignant l\u2019importance du marketing num\u00e9rique dans votre processus.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-outlines-impacts-of-apples-data-tracking-update-provides-tips-on\/607039\/?fbclid=IwAR1ugKtwU7EiZcjfZRVD2AeAzgHSVMGm8NfmwH1IBkx2pcTF6MPjmzCLJWk\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Facebook d\u00e9crit les impacts de la mise \u00e0 jour du suivi des donn\u00e9es d&#039;Apple et fournit des conseils sur la mani\u00e8re dont les marques peuvent am\u00e9liorer les performances des publicit\u00e9s<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Il semble que la mise \u00e0 jour controvers\u00e9e App Tracking Transparency (ATT) d&#039;Apple ait des r\u00e9percussions importantes sur Facebook.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/facebooks-first-big-investment-into-the-metaverse-and-what-it-means-for-t\/607339\/?fbclid=IwAR0uxH8HzWlE3GZ0Nw9hTDgtMfA1kNqf4o1Yg4EaeqkaQWEnTMvB6eHqUf0\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Le premier gros investissement de Facebook dans le m\u00e9tavers et ce que cela signifie pour l&#039;avenir de l&#039;entreprise<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Facebook a franchi une nouvelle \u00e9tape dans le concept en expansion du m\u00e9taverse, en annon\u00e7ant un nouvel investissement de 14,5 millions de dollars dans des programmes de recherche.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-shares-new-research-into-effective-and-ineffective-thought-leade\/606962\/?fbclid=IwAR2ltTl7yVv80VsuliEr50mf7xpFoxdYFdvz1hB01mxH4ivy7JTKsyN_ifU\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">LinkedIn partage de nouvelles recherches sur les approches efficaces et inefficaces du leadership \u00e9clair\u00e9<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 LinkedIn a publi\u00e9 son \u00e9tude d\u2019impact 2021 sur le leadership \u00e9clair\u00e9 B2B, cr\u00e9\u00e9e avec Edelman.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Vous vous demandez si TikTok est adapt\u00e9 \u00e0 votre entreprise ?<\/span><\/p>\n<div class=\"article-title-wrapper\">\n<p><img decoding=\"async\" class=\"wp-image-8935 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Live-198-1-1024x740.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" width=\"717\" height=\"518\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Laissez-nous vous donner<\/span><b> 5 raisons pour lesquelles votre entreprise doit \u00eatre sur TikTok ?<\/b><\/p>\n<h2>Pr\u00e9sentation de TikTok<\/h2>\n<p><span style=\"font-weight: 400;\">Pourquoi utiliser TikTok ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok est une plateforme incontournable pour les utilisateurs qui souhaitent explorer leurs <\/span><b>libert\u00e9 cr\u00e9ative <\/b>b<span style=\"font-weight: 400;\">parce que c&#039;est gratuit et facile de commencer !<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8936 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/198-2-1024x649.png\" alt=\"Pr\u00e9sentation de TikTok\" width=\"735\" height=\"466\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Cr\u00e9er du contenu sur TikTok peut\u00a0<\/span><strong><span data-preserver-spaces=\"true\">assurez-vous de rester pertinent<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et \u00e0 jour avec les derni\u00e8res tendances.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">D&#039;un point de vue commercial, c&#039;est un excellent moyen de proposer du contenu \u00e0 grignoter aux t\u00e9l\u00e9spectateurs et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">gagner du terrain sur votre produit ou votre marque<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Les mythes de TikTok\u00a0<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Il existe une id\u00e9e fausse selon laquelle TikTok est uniquement destin\u00e9 aux jeunes publics et aux influenceurs qui participent aux tendances de danse et aux d\u00e9fis viraux.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8937 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/198-3-1024x741.png\" alt=\"Les mythes de TikTok\" width=\"645\" height=\"467\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Bien que nous vous soutenions pleinement, vous et les danses TikTok, la plateforme peut apporter un succ\u00e8s consid\u00e9rable aux petites et grandes entreprises.\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">TikTok \u2013 En chiffres<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">TikTok\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2021\/09\/27\/tiktok-reaches-1-billion-monthly-users.html\" class=\"editor-rtfLink\" rel=\"noopener\"><span data-preserver-spaces=\"true\">compte officiellement plus d&#039;un milliard d&#039;utilisateurs actifs par mois<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8938 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/198-4-1024x741.png\" alt=\"TikTok by Numbers\" width=\"637\" height=\"461\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Pour r\u00e9f\u00e9rence \u2013 utilisateurs actifs d\u2019autres plateformes sociales :\u00a0<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Facebook \u2013 2,9 milliards<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">YouTube \u2013 2,2 milliards<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Instagram \u2013 1,4 milliard<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">TikTok \u2013 1,0 milliard<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Snapchat \u2013 500 millions<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Pinterest \u2013 480 millions<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Twitter \u2013 397M.<\/span><\/li>\n<\/ol>\n<p><strong><span data-preserver-spaces=\"true\">\u00c9largissez votre port\u00e9e, augmentez votre distribution<\/span><\/strong><span data-preserver-spaces=\"true\">Avec TikTok, vous pouvez consid\u00e9rablement \u00e9tendre votre port\u00e9e \u00e0\u00a0<\/span><strong><span data-preserver-spaces=\"true\">niveaux internationaux<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8939 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/198-5-1024x683.png\" alt=\"\u00c9largissez votre port\u00e9e, augmentez votre distribution\" width=\"753\" height=\"502\" \/><\/p>\n<p><span style=\"font-weight: 400;\">En ce moment, il y a <\/span><b>plus d&#039;un milliard d&#039;utilisateurs mensuels sur TikTok<\/b><span style=\"font-weight: 400;\">, qui est termin\u00e9 <\/span><b>12% de la population mondiale<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous souhaitez d\u00e9velopper votre entreprise \u00e0 l&#039;international, TikTok est un moyen s\u00fbr d&#039;obtenir l&#039;engagement que vous recherchez.<\/span><\/p>\n<h2><b>2. Niveaux d\u2019engagement \u00e9lev\u00e9s<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c9tant donn\u00e9 qu&#039;il y a une quantit\u00e9 plus \u00e9lev\u00e9e de <\/span><b>atteindre <\/b><span style=\"font-weight: 400;\">possible sur la plateforme, cela permet de trouver plus facilement le <\/span><b>fian\u00e7ailles <\/b><span style=\"font-weight: 400;\">vous cherchez \u00e0 atteindre.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8940 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/198-6-1024x716.png\" alt=\"High Levels of Engagement\" width=\"701\" height=\"490\" \/><\/p>\n<p><span style=\"font-weight: 400;\">En utilisant <\/span><b>hashtags appropri\u00e9s <\/b><span style=\"font-weight: 400;\">et incorporant le <\/span><b>tendances actuelles <\/b><span style=\"font-weight: 400;\">dans votre entreprise contribuera \u00e0 accro\u00eetre votre engagement afin que vous puissiez atteindre vos <\/span><b>march\u00e9 souhait\u00e9<\/b><span style=\"font-weight: 400;\">Les utilisateurs peuvent assembler ou faire des duos, aimer et commenter, et m\u00eame partager votre vid\u00e9o avec des amis.<\/span><\/p>\n<h2><b>3. Croissance organique (contrairement \u00e0 Instagram et Facebook)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Il existe de nombreuses fa\u00e7ons de <\/span><b>augmentez votre croissance organique sur TikTok.<\/b><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8941 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/198-7-1024x695.png\" alt=\"Organic Growth (Unlike Instagram &amp; Facebook)\" width=\"681\" height=\"462\" \/><\/p>\n<p><b>Utilisation des hashtags \u2013 <\/b><span style=\"font-weight: 400;\">Avoir des hashtags li\u00e9s \u00e0 votre contenu attirera les utilisateurs qui partagent le m\u00eame int\u00e9r\u00eat pour ce sujet.\u00a0<\/span><\/p>\n<p><b>Publication fr\u00e9quente \u2013 <\/b><span style=\"font-weight: 400;\">Lorsque vous gagnez des abonn\u00e9s, ils aiment voir \u00e0 quel point vous \u00eates constant. La publication de contenu unique gardera votre public engag\u00e9.\u00a0<\/span><\/p>\n<p><b>Suivez les tendances \u2013 <\/b><span style=\"font-weight: 400;\">En participant aux tendances populaires, vous montrez que vous \u00eates actif et vous pouvez \u00e9galement vous connecter avec des influenceurs des m\u00e9dias sociaux pour obtenir des id\u00e9es sur la cr\u00e9ation de contenu.<\/span><\/p>\n<h3><b>Exemples de TikTok viraux<\/b><\/h3>\n<p><strong><a href=\"https:\/\/www.tiktok.com\/@robbnash?is_copy_url=1&amp;is_from_webapp=v1\">Robb Nash TikTok<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Le public a \u00e9t\u00e9 tr\u00e8s engag\u00e9 dans ce TikTok et a re\u00e7u des vues du monde entier.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2,2 millions de vues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">436,7\u00a0000 mentions J&#039;aime<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 853 commentaires<\/span><\/li>\n<\/ul>\n<div style=\"width: 576px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-8934-1\" width=\"576\" height=\"1024\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/f5177329b9aeafdc6fa7beed341bef62.mp4?_=1\" \/><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/f5177329b9aeafdc6fa7beed341bef62.mp4\">https:\/\/honeypotmarketing.com\/wp-content\/uploads\/f5177329b9aeafdc6fa7beed341bef62.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pourquoi cela a fonctionn\u00e9 ?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Authentique, extrait d&#039;une vid\u00e9o en direct<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Humour<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communaut\u00e9 \u2013 les utilisateurs qui ont vu cette blague en direct ont partag\u00e9 leur exp\u00e9rience avec d\u2019autres en partageant la vid\u00e9o<\/span><\/li>\n<\/ul>\n<h2><b>4. Mettez en valeur votre personnalit\u00e9<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mettre en valeur les visages et la personnalit\u00e9 derri\u00e8re votre marque vous permet de <\/span><b>\u00e9tablir des liens<\/b><span style=\"font-weight: 400;\"> et augmente votre sens de <\/span><b>confiance et authenticit\u00e9 <\/b><span style=\"font-weight: 400;\">avec votre public. <\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8943 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/198-8.png\" alt=\"Showcase Your Personality\" width=\"563\" height=\"478\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Il devient de plus en plus important pour les gens d\u2019acheter aupr\u00e8s de marques qu\u2019ils aiment vraiment et qu\u2019ils se sentent \u00e0 l\u2019aise de soutenir.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si votre entreprise a de bonnes valeurs, montrez comment votre \u00e9quipe les met en pratique. De plus, si vous avez une fa\u00e7on unique de fabriquer vos produits, enregistrez le processus !\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">5. Approches publicitaires uniques (ne faites pas de publicit\u00e9s, faites des TikToks)<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Un contenu TikTok efficace est l\u00e9ger, divertissant et humoristique. Et cela vous permet de promouvoir de mani\u00e8re \u00e0 capter l&#039;attention du spectateur,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">sans la sensation d\u00e9rangeante de la publicit\u00e9.<\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8944 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/198-9-1024x678.png\" alt=\"Unique Advertising Approaches (Don\u2019t Make Ads. Make TikToks)\" width=\"665\" height=\"440\" \/><\/p>\n<p><span style=\"font-weight: 400;\">TikTok propose plusieurs formats promotionnels :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Annonces Spark<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promouvoir (renforcer le contenu)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Annonces dans le flux<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publicit\u00e9s de reprise de marque<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Annonces TopView<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Annonces avec hashtag de marque\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Annonces avec effets\/filtres de marque<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Le partenariat entre Shopify et TikTok.<\/span><\/p>\n<h2><b>Pour conclure<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tik Tok vous donne la libert\u00e9 de <\/span><b>cr\u00e9er tout et n&#039;importe quoi<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8945 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/198-10.png\" alt=\"Pour conclure\" width=\"616\" height=\"465\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Un espace qui <\/span><b>encourage la cr\u00e9ativit\u00e9 <\/b><span style=\"font-weight: 400;\">et un endroit o\u00f9 vous pouvez vous sentir libre de montrer ce que vous avez, peu importe \u00e0 quel point vous pensez que c&#039;est ridicule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une excellente plateforme pour <\/span><b>croissance organique<\/b><span style=\"font-weight: 400;\">, trouver des tonnes de <\/span><b>opportunit\u00e9s de marketing<\/b><span style=\"font-weight: 400;\">, et mettre en valeur votre <\/span><b>personnalit\u00e9 de la marque<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Saviez-vous qu&#039;il y a 689 millions d&#039;utilisateurs actifs mensuels sur TikTok ? Ce qui a commenc\u00e9 comme une application de playback domin\u00e9e par la g\u00e9n\u00e9ration Z est rapidement devenue une plateforme mondiale permettant aux entreprises de se connecter avec leurs clients. La plateforme propose des fonctionnalit\u00e9s similaires \u00e0 Snapchat, Instagram et Twitter, combin\u00e9es pour attirer les gens et les inciter \u00e0 faire d\u00e9filer la page pour en savoir plus. TikTok est en plein essor, et\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100,55,40,97,42,38,36],"tags":[293,89,322],"class_list":["post-8934","post","type-post","status-publish","format-standard","hentry","category-branding","category-content-marketing","category-digital-marketing","category-influencer-marketing","category-marketing","category-social-media","category-video","tag-content-distribution","tag-digital-marketing","tag-tiktok"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":100,"label":"Branding"},{"value":55,"label":"Content 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What started as a Gen Z-dominated lip-syncing app quickly became a global hub for businesses to connect with their customers. The platform sports features similar to Snapchat, Instagram, and Twitter meshed together to suck people in and keep them scrolling for more. TikTok is booming,\u00a0and...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Did you know there are 689 million monthly active users on TikTok? What started as a Gen Z-dominated lip-syncing app quickly became a global hub for businesses to connect with their customers. The platform sports features similar to Snapchat, Instagram, and Twitter meshed together to suck people in and keep them scrolling for more. 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