{"id":8984,"date":"2021-10-13T08:14:26","date_gmt":"2021-10-13T12:14:26","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8984"},"modified":"2024-09-23T11:39:56","modified_gmt":"2024-09-23T15:39:56","slug":"concevoir-pour-les-utilisateurs-une-approche-centree-sur-lutilisateur","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/video\/designing-for-users-a-user-centric-approach\/","title":{"rendered":"L&#039;importance d&#039;une approche de conception centr\u00e9e sur l&#039;utilisateur"},"content":{"rendered":"<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"The Important of a User-Centric Design Approach\" \/><meta itemprop=\"uploadDate\" content=\"2021-10-13T08:14:26-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT45M33S\" \/><meta itemprop=\"description\" content=\"Designing for your brand or business has evolved.\u00a0Once upon a time the focus of design teams were on aesthetics, and now the world of design has turned into an iterative process focused on the customer journey.\u00a0By understanding the path to purcha...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Design_for_Users-A_User_Centric_Approach-Digital_Marketing_from_the_Trenches.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"41.7\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FHow_to_Design_for_Users-A_User_Centric_Approach-Digital_Marketing_from_the_Trenches.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fvideo%2Fdesigning-for-users-a-user-centric-approach%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Design_for_Users-A_User_Centric_Approach-Digital_Marketing_from_the_Trenches.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8984-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Design_for_Users-A_User_Centric_Approach-Digital_Marketing_from_the_Trenches.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"How_to_Design_for_Users-A_User_Centric_Approach-Digital_Marketing_from_the_Trenches.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span style=\"font-weight: 400;\">La conception de votre marque ou de votre entreprise a \u00e9volu\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il fut un temps o\u00f9 l\u2019accent des \u00e9quipes de conception \u00e9tait mis sur l\u2019esth\u00e9tique, mais aujourd\u2019hui, le monde du design est devenu un processus it\u00e9ratif ax\u00e9 sur le parcours client.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En comprenant le parcours d\u2019achat et les diff\u00e9rents points de contact, nous pouvons concevoir avec l\u2019intention de faciliter la t\u00e2che des utilisateurs.<\/span><\/p>\n<h2>Quoi de neuf?<\/h2>\n<p>Quoi de neuf en Marketing ?<\/p>\n<p class=\"display-heading-04\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-retires-igtv-brand-merges-video-feed-posts-into-a-single-format\/607711\/?fbclid=IwAR3k21Viu3Eu_gTD_zkdGNCwahOcp45cGbYmqvoltnZ_Hn2yxZGDaQAAIPA\"><strong>Instagram abandonne la marque IGTV et fusionne les publications du flux vid\u00e9o en un seul format<\/strong><\/a> \u2013 Instagram a officialis\u00e9 la fusion de son offre IGTV longue dur\u00e9e dans un format plus g\u00e9n\u00e9ral de \u00ab vid\u00e9o Instagram \u00bb, ce qui signifie la fin de la marque IGTV distincte \u2013 et id\u00e9alement, une exp\u00e9rience Instagram plus rationalis\u00e9e.<\/p>\n<p class=\"content-header__row content-header__hed\" data-testid=\"ContentHeaderHed\"><a href=\"https:\/\/www.wired.com\/story\/why-facebook-instagram-whatsapp-went-down-outage\/?fbclid=IwAR1CN8rljIS2r-9JRhzvBVx_XOmpLJTiyVM5KcxySCdCi57qmy5cTcRcCKo\"><strong>Pourquoi Facebook, Instagram et WhatsApp sont tous tomb\u00e9s en panne aujourd&#039;hui<\/strong><\/a> &#8211; <span class=\"lead-in-text-callout\">UN FACEBOOK, UN INSTAGRAM,<\/span> La panne de WhatsApp et d&#039;Oculus a mis hors ligne lundi tous les recoins de l&#039;empire de Mark Zuckerberg, ce qui peut \u00eatre d\u00e9crit avec la plus grande charitable gentillesse comme \u00e9tant \u00ab complet \u00bb et semble susceptible de s&#039;av\u00e9rer particuli\u00e8rement difficile \u00e0 r\u00e9parer.<\/p>\n<p class=\"Text__StyledText-sc-19tgnka-0 gmZSgE\"><a href=\"https:\/\/www.morningbrew.com\/marketing\/stories\/2021\/10\/06\/facebook-whistleblower-says-company-has-overcharged-advertisers?fbclid=IwAR1hJn2kyDhonG9puwQZuR0hglXWKr11v8RzDSnae4sSZSScUL0ssR0sAlg&amp;__cf_chl_jschl_tk__=pmd_.GWj5hdDAFUwnia.PH_DqL0h4vrIvfsyOF9ffyBGQdY-1634048128-0-gqNtZGzNAyWjcnBszQx9\"><strong>Un lanceur d&#039;alerte de Facebook affirme que l&#039;entreprise a surfactur\u00e9 les annonceurs<\/strong> <\/a>\u2013 La lanceuse d\u2019alerte de Facebook, Frances Haugen, a remis des documents qui montreraient que l\u2019entreprise est au courant (et minimise) de son r\u00f4le dans la traite des \u00eatres humains, la perp\u00e9tuation de la d\u00e9sinformation et l\u2019apparition de graves probl\u00e8mes de sant\u00e9 mentale chez les adolescents.<\/p>\n<h2><strong>Qu&#039;est-ce qui fonctionne ?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Chaque consommateur a un <\/span><b>histoire<\/b><span style=\"font-weight: 400;\">. Chaque histoire a une <\/span><b>voyage<\/b><span style=\"font-weight: 400;\">. Ce voyage d\u00e9taille les <\/span><b>joies <\/b><span style=\"font-weight: 400;\">et <\/span><b>peine <\/b><span style=\"font-weight: 400;\">que chacun de vos clients exp\u00e9rimente lorsqu&#039;il interagit avec votre marque.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8985 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/199-1-1024x759.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" width=\"646\" height=\"479\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vous devez comprendre comment ces interactions <\/span><b>connecter<\/b><span style=\"font-weight: 400;\">, <\/span><b>chevaucher<\/b><span style=\"font-weight: 400;\">, et <\/span><b>influence <\/b><span style=\"font-weight: 400;\">l&#039;exp\u00e9rience client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Commen\u00e7ons !<\/span><\/p>\n<h2><b>L&#039;importance de la conception centr\u00e9e sur l&#039;utilisateur<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La conception centr\u00e9e sur l&#039;utilisateur est importante car elle <\/span><b>am\u00e9liore l&#039;exp\u00e9rience utilisateur<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il s\u2019agit d\u2019un processus it\u00e9ratif dans lequel la conception est constamment test\u00e9e, apprise et optimis\u00e9e pour garantir que le chemin vers l\u2019achat ou la conversion est facile pour l\u2019utilisateur final.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8987 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/199-2-1024x785.png\" alt=\"L&#039;importance de la conception centr\u00e9e sur l&#039;utilisateur\" width=\"568\" height=\"436\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Adapter la conception \u00e0 l&#039;utilisateur gr\u00e2ce \u00e0 l&#039;implication <\/span><b>facilite la compr\u00e9hension et l&#039;engagement avec votre produit<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Impact de la conception sur les utilisateurs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cr\u00e9er en pensant \u00e0 votre utilisateur n\u00e9cessite des recherches, <\/span><span style=\"font-weight: 400;\">strat\u00e9gies et une volont\u00e9 de <\/span><b>adapter.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Avant de concevoir, identifiez :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>OMS <\/b><span style=\"font-weight: 400;\">utilise votre produit ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quoi<\/b><span style=\"font-weight: 400;\"> Est-ce qu&#039;ils l&#039;utilisent pour ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pourquoi <\/b><span style=\"font-weight: 400;\">Ont-ils besoin de votre produit ?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quoi <\/b><span style=\"font-weight: 400;\">Quelles solutions pouvez-vous proposer ?<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8988 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/199-3.png\" alt=\"Impact de la conception sur les utilisateurs\" width=\"582\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cr\u00e9ez des produits hautement utilisables et faciles \u00e0 parcourir <\/span><span style=\"font-weight: 400;\">et ne laisse aucune question sans r\u00e9ponse aux utilisateurs. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p>\n<p><b>D\u00e9finissez votre point final<\/b><span style=\"font-weight: 400;\"> et d\u00e9velopper des strat\u00e9gies <\/span><span style=\"font-weight: 400;\">qui travaillent dans ce sens.\u00a0<\/span><\/p>\n<h2><b>Comprendre votre client<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vous pouvez d\u00e9finir votre utilisateur via le processus de <\/span><b>Personas d&#039;utilisateurs<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les concepteurs doivent comprendre :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qui est l&#039;utilisateur<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quel objectif ils cherchent \u00e0 atteindre<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tout blocage entre eux et leur objectif<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8989 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/199-4-1024x650.png\" alt=\"Comprendre votre client\" width=\"774\" height=\"491\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Lorsque vous d\u00e9finissez votre utilisateur, vous pouvez <\/span><b>se concentrer sur leurs v\u00e9ritables besoins<\/b><span style=\"font-weight: 400;\"> et <\/span><b>\u00e9viter le d\u00e9veloppement de fonctionnalit\u00e9s et de produits inutiles<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Enqu\u00eates <\/b><span style=\"font-weight: 400;\">sont un excellent moyen d\u2019identifier les utilisateurs et de comprendre leurs motivations et leurs int\u00e9r\u00eats.<\/span><\/p>\n<h2><b>Comprendre le parcours utilisateur<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Le parcours utilisateur implique la cartographie de diff\u00e9rents <\/span><b>sc\u00e9narios comportementaux<\/b><span style=\"font-weight: 400;\"> bas\u00e9 sur vos donn\u00e9es.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La technologie \u00e9volue constamment et le comportement des utilisateurs s&#039;adapte, c&#039;est pourquoi il est important d&#039;utiliser une approche strat\u00e9gique lorsque vous pensez \u00e0 votre utilisateur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Posez-vous la question :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment vont-ils agir <\/span><b>chaque pas<\/b><span style=\"font-weight: 400;\"> du chemin ?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le voyage\/<\/span><b>objectif final<\/b><span style=\"font-weight: 400;\"> \u00eatre clair pour l&#039;utilisateur ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Que feront-ils \u00e0 chaque fois ? <\/span><b>point de contact ?<\/b><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8990 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/199-5.png\" alt=\"Comprendre le parcours utilisateur\" width=\"636\" height=\"492\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Fixez vos objectifs en fonction de ces informations.<\/span><\/p>\n<h2><b>Carte du parcours utilisateur<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Une carte du parcours utilisateur commence par <\/span><b>premier contact <\/b><span style=\"font-weight: 400;\">ou <\/span><b>d\u00e9couverte<\/b><span style=\"font-weight: 400;\">\u00a0et en poursuivant le processus de <\/span><b>fian\u00e7ailles <\/b><span style=\"font-weight: 400;\">\u00e0 long terme <\/span><b>loyaut\u00e9 <\/b><span style=\"font-weight: 400;\">et <\/span><b>plaidoyer<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8991 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/199-6.png\" alt=\"Carte du parcours utilisateur\" width=\"736\" height=\"479\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cela vous encourage et vous rappelle de prendre en compte l&#039;exp\u00e9rience client dans son ensemble : son <\/span><b>sentiments<\/b><span style=\"font-weight: 400;\">, <\/span><b>questions<\/b><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">et <\/span><b>besoins <\/b><span style=\"font-weight: 400;\">pendant qu&#039;ils interagissent.<\/span><\/p>\n<h2><b>Cr\u00e9er une carte du parcours utilisateur<\/b><\/h2>\n<p><b>R\u00e9visez votre objectif commercial<\/b><span style=\"font-weight: 400;\">, puisque le voyage que vous proposez \u00e0 votre client doit r\u00e9pondre \u00e0 ces objectifs internes.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choisissez vos personas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cartographier les points de contact<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concevoir un r\u00e9cit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formulez une visualisation \u00e0 partir de votre r\u00e9cit<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8992 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/199-7.png\" alt=\"Cr\u00e9er une carte du parcours utilisateur\" width=\"692\" height=\"499\" \/><\/p>\n<h2><b>Cr\u00e9ez des solutions \u2013 Ne faites pas trop r\u00e9fl\u00e9chir l\u2019utilisateur<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">De nombreuses organisations adoptent une <\/span><b>approche \u00ab\u00a0configurez-le et oubliez-le\u00a0\u00bb<\/b><span style=\"font-weight: 400;\">, obtenant tr\u00e8s peu d&#039;informations sur la fa\u00e7on dont leurs clients <\/span><b>interagir<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous souhaitez optimiser pour <\/span><b>am\u00e9liorer le libre-service<\/b><span style=\"font-weight: 400;\">, donc <\/span><b>les clients sont responsabilis\u00e9s <\/b><span style=\"font-weight: 400;\">pour accomplir leurs t\u00e2ches avec le moins d\u2019effort possible.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8993 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/199-8.png\" alt=\"Create Solutions - Don\u2019t Make The User Overthink\" width=\"493\" height=\"459\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Cr\u00e9ez un chemin clair vers l\u2019\u00e9tat ult\u00e9rieur.<\/span><\/i><\/p>\n<h2><b>Pour conclure<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Il est clair que le design est bien plus qu\u2019une simple esth\u00e9tique visuellement attrayante.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cr\u00e9ez en pensant \u00e0 votre utilisateur : d\u00e9finissez votre objectif, votre strat\u00e9gie et votre chemin vers le succ\u00e8s pour vous assurer de d\u00e9velopper des syst\u00e8mes efficaces, simples et faciles \u00e0 utiliser.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8994\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/199-9.png\" alt=\"Pour conclure\" width=\"989\" height=\"735\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pensez comme votre utilisateur !\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 d&#039;en apprendre davantage sur <strong>mettre en \u0153uvre un entonnoir marketing r\u00e9ussi<\/strong>Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/span><\/p>\n<ul>\n<li><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/5-raisons-pour-lesquelles-votre-entreprise-doit-etre-sur-tiktok\/\">5 raisons pour lesquelles votre entreprise doit \u00eatre pr\u00e9sente sur TikTok<\/a><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/comment-mettre-en-oeuvre-un-entonnoir-de-marketing-reussi-pour-redonner-du-plaisir-a-lentonnoir\/\">Comment mettre en \u0153uvre un entonnoir de marketing r\u00e9ussi \u2013 Redonner du plaisir \u00e0 l\u2019entonnoir<\/a><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/utiliser-le-courrier-electronique-pour-attirer-engager-et-fideliser-les-clients\/\">Utiliser le courrier \u00e9lectronique pour attirer, engager et fid\u00e9liser les clients<\/a><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/5-strategies-efficaces-de-distribution-de-contenu\/\">5 strat\u00e9gies efficaces pour distribuer du contenu<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>La conception de votre marque ou de votre entreprise a \u00e9volu\u00e9. Autrefois, les \u00e9quipes de conception se concentraient sur l&#039;esth\u00e9tique, et aujourd&#039;hui, le monde du design est devenu un processus it\u00e9ratif ax\u00e9 sur le parcours client. En comprenant le parcours d&#039;achat et les diff\u00e9rents points de contact, nous pouvons concevoir avec l&#039;intention de rendre le processus plus efficace.<\/p>","protected":false},"author":4,"featured_media":10644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[100,120,40,48,358,36],"tags":[306,89],"class_list":["post-8984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-conversion-optimization","category-digital-marketing","category-how-to","category-user-experience","category-video","tag-customer-journey","tag-digital-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Designing for your brand or business has evolved. 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