{"id":9057,"date":"2021-11-01T15:17:56","date_gmt":"2021-11-01T19:17:56","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9057"},"modified":"2024-09-23T11:39:50","modified_gmt":"2024-09-23T15:39:50","slug":"demarrer-la-saison-des-fetes-avec-des-strategies-gagnantes-pour-le-black-friday","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/video\/kicking-off-the-holiday-season-with-winning-black-friday-strategies\/","title":{"rendered":"Lancez la saison des f\u00eates avec des strat\u00e9gies gagnantes pour le Black Friday"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/vB53GsQXpsw\" title=\" Strat\u00e9gies gagnantes pour le Black Friday\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Kicking Off the Holiday Season  With Winning Black Friday Strategies\" \/><meta itemprop=\"uploadDate\" content=\"2021-11-01T15:17:56-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"Right about now, consumers are making their holiday shopping lists, checking them twice, and gearing up for holiday sales.The\u00a0busiest\u00a0shopping time of the year is just around the corner.And this year, it&#039;s only expected to be\u00a0busier than ever.A...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1635539195230_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"98.6\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1635539195230_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fvideo%2Fkicking-off-the-holiday-season-with-winning-black-friday-strategies%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1635539195230_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9057-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1635539195230_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1635539195230_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span data-preserver-spaces=\"true\">En ce moment m\u00eame, les consommateurs \u00e9tablissent leurs listes de courses pour les f\u00eates, les v\u00e9rifient \u00e0 deux reprises et se pr\u00e9parent aux soldes des f\u00eates.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le\u00a0<\/span><strong><span data-preserver-spaces=\"true\">le plus occup\u00e9\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">La p\u00e9riode des achats approche \u00e0 grands pas.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Et cette ann\u00e9e, on s&#039;attend seulement \u00e0 ce que ce soit\u00a0<\/span><strong><span data-preserver-spaces=\"true\">plus occup\u00e9 que jamais<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">En tant que petite entreprise, vous vous demandez peut-\u00eatre comment vous pouvez\u00a0<\/span><strong><span data-preserver-spaces=\"true\">rivaliser pour attirer l\u2019attention et r\u00e9aliser ces ventes.<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Mais avant de commencer, jetons un \u0153il \u00e0\u00a0:<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Quoi de neuf en marketing ?<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-makes-links-in-stories-available-to-all-accounts\/609021\/?fbclid=IwAR1o14aodU06IMupJ9nMopW-2K7ghNPOSOXXrh8yLxfb8X2xI5Yy6MxSCsg\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Instagram rend les liens dans les stories accessibles \u00e0 tous les comptes<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Instagram a annonc\u00e9 que les liens sont d\u00e9sormais disponibles dans les stories Instagram pour tous les utilisateurs, et pas seulement pour ceux qui comptent 10\u00a0000 abonn\u00e9s ou des comptes v\u00e9rifi\u00e9s.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.msn.com\/en-ca\/news\/world\/facebook-rebrands-as-meta-to-emphasize-metaverse-vision\/ar-AAQ49R2?ocid=msedgntp&amp;fbclid=IwAR12hINJWI5-b6MiutHyzUrpM5v3GjmXeCvyg3myKan4uNg8QLktB0dUUqk\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">En pleine crise, Facebook Inc. se rebaptise Meta<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">\u2013 Facebook Inc. s\u2019appelle d\u00e9sormais Meta Platforms Inc., ou Meta en abr\u00e9g\u00e9, pour refl\u00e9ter ce que le PDG Mark Zuckerberg a d\u00e9clar\u00e9 jeudi \u00eatre son engagement \u00e0 d\u00e9velopper la nouvelle technologie d\u2019auto-int\u00e9gration connue sous le nom de \u00ab m\u00e9taverse \u00bb.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-launches-spaces-recording-option-to-some-hosts\/609116\/?fbclid=IwAR1Oq3TDh96TRaaVVMDHHJkU2w9ttaUUzqTlEHJC8oUMrDuJzMQ3ZkUuZ5Y\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Twitter lance l&#039;option d&#039;enregistrement des espaces pour certains h\u00f4tes<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Twitter cherche \u00e0 faire de Spaces un \u00e9l\u00e9ment plus important de l&#039;exp\u00e9rience dans l&#039;application\u00a0; il d\u00e9ploie actuellement une mise \u00e0 jour critique qui pourrait l&#039;aider \u00e0 passer au niveau sup\u00e9rieur.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/facebook-outlines-multiyear-plan-to-rebuild-targeting-systems-as-growth-slo\/608885\/?fbclid=IwAR0Nx_Yebp5xb6HbqHscGO3iPHvIZ9OGqbuGE1I8SIhOtxemZSEVPzQ-ge8\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Facebook pr\u00e9sente un plan pluriannuel pour reconstruire les syst\u00e8mes de ciblage alors que sa croissance ralentit<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Facebook va scinder son unit\u00e9 Reality Labs, ax\u00e9e sur le mat\u00e9riel de r\u00e9alit\u00e9 augment\u00e9e et virtuelle (AR\/VR), en un segment de reporting distinct \u00e0 partir du quatri\u00e8me trimestre.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-will-enable-users-to-upload-photos-and-videos-via-desktop-from-th\/608527\/?fbclid=IwAR3uB3vUqS6cKmg9tRLVFbzEUKbSk5LP2Zxt1vGAv_2UMok2Mhx3ZC3ySA0\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Instagram permettra aux utilisateurs de t\u00e9l\u00e9charger des photos et des vid\u00e9os via leur ordinateur \u00e0 partir de cette semaine<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">\u2013 Instagram a annonc\u00e9 qu&#039;il ajouterait une fonctionnalit\u00e9 de publication d&#039;images et de vid\u00e9os \u00e0 partir de la version de bureau de la plateforme \u00e0 partir du 21 octobre<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Nous sommes sur le point d&#039;entrer dans le\u00a0<\/span><strong><span data-preserver-spaces=\"true\">La ru\u00e9e des vacances<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">En tant que petite entreprise, vous souhaitez\u00a0<\/span><strong><span data-preserver-spaces=\"true\">rivaliser et rendre l&#039;exp\u00e9rience agr\u00e9able pour vous et vos clients<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9058 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/202-1-1024x752.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" width=\"639\" height=\"469\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Que peux-tu faire ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eh bien, nous allons vous montrer !<\/span><\/p>\n<h2><b>Strat\u00e9gies du Black Friday : comment les petites entreprises font-elles face \u00e0 la concurrence ?\u00a0<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-9060 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/202-2.png\" alt=\"Strat\u00e9gies du Black Friday : comment les petites entreprises font-elles face \u00e0 la concurrence ? \" width=\"457\" height=\"402\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Concurrencer les grandes entreprises est un d\u00e9fi. Voici quelques strat\u00e9gies pour faire conna\u00eetre votre petite entreprise :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatisation des e-mails\u00a0: <\/span><b>Cela vous fait gagner, \u00e0 vous et au client, beaucoup de temps<\/b><span style=\"font-weight: 400;\"> en \u00e9liminant le processus manuel d\u2019envoi d\u2019e-mails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Par exemple, lorsque quelqu\u2019un visite un site, il est <\/span><b>ajout\u00e9 automatiquement \u00e0 une base de donn\u00e9es marketing<\/b><span style=\"font-weight: 400;\"> et class\u00e9s en fonction de leurs int\u00e9r\u00eats, de leur localisation et de leurs comportements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Augmentez votre pr\u00e9sence num\u00e9rique : en utilisant les plateformes de m\u00e9dias sociaux, vous pouvez<\/span><b> augmentez votre port\u00e9e<\/b><span style=\"font-weight: 400;\">. Frimer <\/span><b>contenu \u00e0 grignoter<\/b> <b>de votre produit<\/b><span style=\"font-weight: 400;\"> dans de courtes vid\u00e9os sur TikTok et Instagram.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9061\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/202-3.png\" alt=\"Strat\u00e9gies du Black Friday : comment les petites entreprises font-elles face \u00e0 la concurrence ? \" width=\"542\" height=\"420\" \/><img decoding=\"async\" class=\"wp-image-9062 alignright\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/202-4.png\" alt=\"Strat\u00e9gies du Black Friday : comment les petites entreprises font-elles face \u00e0 la concurrence ? \" width=\"870\" height=\"390\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Pour rivaliser avec les plus grandes entreprises, vous pouvez\u00a0<\/span><strong><span data-preserver-spaces=\"true\">proposer des offres group\u00e9es avec une valeur per\u00e7ue<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Lorsque vous vendez un produit, vous pouvez proposer \u00e0 vos clients un compl\u00e9ment \u00e0 leur achat. Ces compl\u00e9ments peuvent varier en fonction du produit que vous vendez.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Par exemple, si votre entreprise vend des paquets de fromage, vous pouvez\u00a0<\/span><strong><span data-preserver-spaces=\"true\">ajouter un ebook de recettes gratuit<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0au paquet pour adoucir l&#039;affaire.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ceci, associ\u00e9 \u00e0 une carte-cadeau pour votre magasin ou \u00e0 la livraison gratuite, peut ajouter de la valeur \u00e0 votre campagne pour vos clients.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Cr\u00e9er des offres group\u00e9es de valeur<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Cr\u00e9er des offres group\u00e9es mixtes est un excellent moyen de g\u00e9n\u00e9rer des ventes.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9063 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/202-5.png\" alt=\"Cr\u00e9er des offres group\u00e9es de valeur\" width=\"540\" height=\"488\" \/><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Associer des articles qui se compl\u00e8tent<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0dans le bundle, il y a aussi de l&#039;aide.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Associer un article haut de gamme \u00e0 un module compl\u00e9mentaire rendra non seulement l\u2019article haut de gamme plus attrayant, mais lui donnera \u00e9galement une valeur per\u00e7ue plus \u00e9lev\u00e9e.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cela peut vous aider \u00e0 vendre des articles moins populaires sans aucun frais pour vous.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Offrir des articles gratuits \u00e0 votre public leur donne une\u00a0<\/span><strong><span data-preserver-spaces=\"true\">sentiment d&#039;appr\u00e9ciation<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et ils ont l\u2019impression d\u2019obtenir plus que ce pour quoi ils ont pay\u00e9.\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Vente incitative et vente crois\u00e9e<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Un client a des articles dans son panier, mais comment lui apporter une valeur ajout\u00e9e tout en augmentant vos b\u00e9n\u00e9fices ?<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Montrez-leur des offres qu\u2019ils ne peuvent pas refuser !<\/span><\/strong><\/p>\n<p><b><img decoding=\"async\" class=\"wp-image-9064 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/202-6.png\" alt=\"Vente incitative et vente crois\u00e9e\" width=\"637\" height=\"625\" \/> <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Vente incitative :\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Vendre quelque chose de plus cher que le produit original.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sc\u00e9nario : Un client a un sac de caf\u00e9 de 1 lb dans son panier et se voit proposer \u00e0 la place un sac de 2 lb \u00e0 un prix plus \u00e9lev\u00e9.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">prix abordable.\u00a0<\/span><\/strong><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Vente crois\u00e9e :<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Vendre quelque chose en plus du produit original.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sc\u00e9nario : Un client s\u00e9lectionne le sac de 2 lb de caf\u00e9 et se voit ensuite proposer\u00a0<\/span><strong><span data-preserver-spaces=\"true\">\u00ab produits compl\u00e9mentaires \u00bb<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0comme des filtres \u00e0 caf\u00e9 et des tasses.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Configuration de l&#039;abonnement\/paiement automatique<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Mise en place d&#039;un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">abonnement\/paiement automatique<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0est parfait pour ceux\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le Black Friday fait rage.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9065 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/202-7.png\" alt=\"Configuration de l&#039;abonnement\/paiement automatique\" width=\"597\" height=\"599\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Avec l&#039;abonnement\/paiement automatique, vous pouvez facilement g\u00e9rer votre processus avec\u00a0<\/span><strong><span data-preserver-spaces=\"true\">paiements r\u00e9currents<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Lors de la configuration de ceci, n&#039;oubliez pas\u00a0:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">S\u00e9curisez-le<\/span><\/strong><span data-preserver-spaces=\"true\">:Ce sont les donn\u00e9es du client, elles sont s\u00e9curis\u00e9es.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">March\u00e9 aux clients<\/span><\/strong><span data-preserver-spaces=\"true\">:Faites savoir aux clients qu\u2019ils peuvent l\u2019utiliser.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Offrir des incitations<\/span><\/strong><span data-preserver-spaces=\"true\">:Offrez aux clients une incitation \u00e0 s\u2019inscrire.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Commodit\u00e9<\/span><\/strong><span data-preserver-spaces=\"true\">:R\u00e9duction des frottements.<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">Codes promotionnels exclusifs<\/span><\/strong><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">Codes promotionnels<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0sont une excellente et amusante fa\u00e7on de fournir\u00a0<\/span><strong><span data-preserver-spaces=\"true\">r\u00e9ductions\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00e0 vos clients.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Pendant la p\u00e9riode des f\u00eates, les gens ont tendance \u00e0 acheter davantage, donc une remise est quelque chose qui va rapidement dispara\u00eetre.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">attirer leur attention<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9067 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/202-9.png\" alt=\"Codes promotionnels exclusifs\" width=\"328\" height=\"474\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Quel type de codes promotionnels pourriez-vous distribuer ?<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Pourcentage de remise<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Une nouvelle offre toutes les heures<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cadeaux gratuits avec un achat<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">R\u00e9duction pour les abonn\u00e9s<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Rabais de groupe<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Raret\u00e9 : Un nombre sp\u00e9cifique de codes disponibles<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">La valeur per\u00e7ue motive l&#039;action<\/span><\/strong><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">Qui n&#039;aime pas les choses gratuites ?<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Utilisez ceci \u00e0 votre avantage !<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9068 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/202-10.png\" alt=\"La valeur per\u00e7ue motive l&#039;action\" width=\"630\" height=\"284\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Offre &quot;<strong>GRATUIT<\/strong>\u00ab dans des avantages tels que :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9compenses bonus \u2013 R\u00e9compenses bonus gratuites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9chantillons \u00e0 chaque achat \u2013 \u00c9chantillons gratuits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tirages au sort, prix, offres exclusives \u2013 Offres exclusives Frew<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Livraison gratuite sur toutes les commandes<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9069 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/202-11.png\" alt=\"La valeur per\u00e7ue motive l&#039;action\" width=\"665\" height=\"347\" \/><\/p>\n<h2><b>Pour conclure<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Le Black Friday et le Cyber Monday sont les <\/span><b>coup d&#039;envoi de la saison des vacances.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ce n\u2019est plus seulement une journ\u00e9e : c\u2019est la p\u00e9riode de shopping la plus charg\u00e9e de l\u2019ann\u00e9e !\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9070 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/202-12.png\" alt=\"Pour conclure\" width=\"623\" height=\"503\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nous savons que cela peut \u00eatre intimidant, mais avec ces strat\u00e9gies, nous nous assurons que vous passerez des vacances de fin d&#039;ann\u00e9e r\u00e9ussies et joyeuses ce Black Friday\u00a0!\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 de comprendre que les blogs sont importants pour la croissance<\/span><span data-preserver-spaces=\"true\">Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/span><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/marketing-de-contenu-blogging-pour-la-croissance\/\"><strong>Marketing de contenu \u2013 Bloguer pour se d\u00e9velopper<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/concevoir-pour-les-utilisateurs-une-approche-centree-sur-lutilisateur\/\"><strong>Concevoir pour les utilisateurs \u2013 Une approche centr\u00e9e sur l\u2019utilisateur<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/comment-mettre-en-oeuvre-un-entonnoir-de-marketing-reussi-pour-redonner-du-plaisir-a-lentonnoir\/\"><strong>Comment mettre en \u0153uvre un entonnoir de marketing r\u00e9ussi \u2013 Redonner du plaisir \u00e0 l\u2019entonnoir<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>En ce moment m\u00eame, les consommateurs \u00e9tablissent leurs listes de courses pour les f\u00eates, les v\u00e9rifient \u00e0 deux reprises et se pr\u00e9parent aux soldes de fin d&#039;ann\u00e9e. La p\u00e9riode de magasinage la plus charg\u00e9e de l&#039;ann\u00e9e approche \u00e0 grands pas. Et cette ann\u00e9e, elle devrait \u00eatre plus charg\u00e9e que jamais. En tant que petite entreprise, vous vous demandez peut-\u00eatre comment vous pouvez rivaliser pour attirer l&#039;attention et attirer ces clients.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100,55,40,39,36],"tags":[362,93],"class_list":["post-9057","post","type-post","status-publish","format-standard","hentry","category-branding","category-content-marketing","category-digital-marketing","category-small-business","category-video","tag-black-friday","tag-digital-marketing-strategy"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":100,"label":"Branding"},{"value":55,"label":"Content Marketing"},{"value":40,"label":"Digital Marketing"},{"value":39,"label":"Small Business"},{"value":36,"label":"Video"}],"post_tag":[{"value":362,"label":"Black Friday"},{"value":93,"label":"Digital Marketing Strategy"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":0,"category_info":[{"term_id":100,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":100,"taxonomy":"category","description":"","parent":0,"count":24,"filter":"raw","cat_ID":100,"category_count":24,"category_description":"","cat_name":"Branding","category_nicename":"branding","category_parent":0},{"term_id":55,"name":"Content Marketing","slug":"content-marketing","term_group":0,"term_taxonomy_id":55,"taxonomy":"category","description":"","parent":0,"count":30,"filter":"raw","cat_ID":55,"category_count":30,"category_description":"","cat_name":"Content Marketing","category_nicename":"content-marketing","category_parent":0},{"term_id":40,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":40,"taxonomy":"category","description":"","parent":0,"count":111,"filter":"raw","cat_ID":40,"category_count":111,"category_description":"","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0},{"term_id":39,"name":"Small Business","slug":"small-business","term_group":0,"term_taxonomy_id":39,"taxonomy":"category","description":"","parent":0,"count":20,"filter":"raw","cat_ID":39,"category_count":20,"category_description":"","cat_name":"Small Business","category_nicename":"small-business","category_parent":0},{"term_id":36,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":36,"taxonomy":"category","description":"","parent":0,"count":23,"filter":"raw","cat_ID":36,"category_count":23,"category_description":"","cat_name":"Video","category_nicename":"video","category_parent":0}],"tag_info":[{"term_id":362,"name":"Black Friday","slug":"black-friday","term_group":0,"term_taxonomy_id":362,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":93,"name":"Digital Marketing Strategy","slug":"digital-marketing-strategy","term_group":0,"term_taxonomy_id":93,"taxonomy":"post_tag","description":"","parent":0,"count":46,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":0,"uagb_excerpt":"Right about now, consumers are making their holiday shopping lists, checking them twice, and gearing up for holiday sales. 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