{"id":9076,"date":"2021-11-09T10:10:07","date_gmt":"2021-11-09T14:10:07","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9076"},"modified":"2024-09-23T11:39:49","modified_gmt":"2024-09-23T15:39:49","slug":"limportance-des-reseaux-sociaux-pour-booster-les-ventes-pendant-les-fetes","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/video\/the-importance-of-social-media-to-boost-sales-this-holiday-season\/","title":{"rendered":"L&#039;importance des m\u00e9dias sociaux pour stimuler les ventes pendant les f\u00eates de fin d&#039;ann\u00e9e"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fAkk3TBMNJg\" title=\" L&#039;importance des m\u00e9dias sociaux pendant les f\u00eates de fin d&#039;ann\u00e9e\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"The Importance of Social Media to Boost Sales  This Holiday Season\" \/><meta itemprop=\"uploadDate\" content=\"2021-11-09T10:10:07-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"The 2021 Holiday Season is ramping up, with Black Friday just a few short weeks away. Now is the time to start putting your holiday strategies into action.Starting with building an engaged community.Platforms like TikTok and Instagram are two pow...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1636143829780_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"95.3\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1636143829780_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fvideo%2Fthe-importance-of-social-media-to-boost-sales-this-holiday-season%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1636143829780_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9076-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1636143829780_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1636143829780_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span style=\"font-weight: 400;\">La saison des f\u00eates de fin d&#039;ann\u00e9e 2021 bat son plein, avec le Black Friday dans quelques semaines. Il est temps de commencer \u00e0 mettre en pratique vos strat\u00e9gies de f\u00eates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Commen\u00e7ons par construire une communaut\u00e9 engag\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Des plateformes comme <\/span><b>TikTok<\/b><span style=\"font-weight: 400;\"> et <\/span><b>Instagram <\/b><span style=\"font-weight: 400;\">sont deux puissants canaux de m\u00e9dias sociaux \u00e0 prendre en compte. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre le moteur de d\u00e9couverte de marque de TikTok et les nouvelles fonctionnalit\u00e9s d&#039;Instagram qui facilitent les achats int\u00e9gr\u00e9s, les deux devraient faire partie de vos efforts marketing pendant cette p\u00e9riode des f\u00eates.<\/span><\/p>\n<h2>Quoi de neuf?<\/h2>\n<p>Quoi de neuf en Marketing ?<\/p>\n<p class=\"detailHeadline\" lang=\"en\"><a href=\"https:\/\/www.cbc.ca\/news\/canada\/ottawa\/tik-tok-business-eastern-ontario-1.6229956?fbclid=IwAR2dQFIo9gITd7hyy9rzSt7ky3NOxmMksmXOzZmf8SW3MAvPcogzVRNNSOU\"><strong>Les vid\u00e9os TikTok stimulent les ventes et la visibilit\u00e9 des petites entreprises de l\u2019est de l\u2019Ontario<\/strong><\/a> \u2013 Les propri\u00e9taires d\u2019entreprises de l\u2019Est de l\u2019Ontario affirment avoir vu leurs ventes monter en fl\u00e8che au cours des derniers mois apr\u00e8s s\u2019\u00eatre tourn\u00e9s vers TikTok pour leur promotion, o\u00f9 les vid\u00e9os marketing deviennent virales.<\/p>\n<p class=\"c-page-title\"><a href=\"https:\/\/www.theverge.com\/2021\/11\/3\/22761620\/facebook-apple-app-store-fees-subscription-links-creators?fbclid=IwAR03ppuUVXgChyRyBI67H0JLvF0QXnZIPfCRObE5w7GNkcBMQaSupayuF_c\"><strong>Facebook contourne les frais de l&#039;App Store d&#039;Apple avec des liens d&#039;abonnement personnalis\u00e9s pour les cr\u00e9ateurs<\/strong><\/a> \u2013 Les cr\u00e9ateurs pourront bient\u00f4t partager des liens Web personnalis\u00e9s invitant leurs fans \u00e0 les payer pour leurs abonnements en utilisant le syst\u00e8me de paiement natif de Facebook.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-my-business-now-known-as-google-business-profile-as-google-migrates-features-to-maps-and-search-375767?fbclid=IwAR1kThMa8u9tybFPtezzYbatrmCKBqGrjixzLUSx5YLscAF_vy6qITUY2pw\"><strong>Google My Business, d\u00e9sormais connu sous le nom de Google Business Profile <\/strong><\/a>\u00a0\u2013 Google Business Profile sera d\u00e9sormais le nouveau nom de Google My Business pour \u00ab simplifier les choses \u00bb<\/p>\n<p class=\"ArticleHeader-headline\"><a href=\"https:\/\/www.cnbc.com\/2021\/11\/05\/meta-is-reportedly-planning-retail-stores-as-it-pushes-into-metaverse.html?fbclid=IwAR3TeskFLmOEbftV_nDWn0e4EpjbvV7OSXZPTBH2amO4VpTt1wZ9bAIxN6E\"><strong>Meta, anciennement Facebook, envisagerait d&#039;ouvrir des magasins de d\u00e9tail alors qu&#039;il se lance dans le m\u00e9taverse<\/strong><\/a> \u2013 Meta, anciennement connu sous le nom de Facebook, pr\u00e9voirait d\u2019ouvrir des magasins physiques pour pr\u00e9senter des casques de r\u00e9alit\u00e9 virtuelle \u00e0 mesure qu\u2019il \u00e9volue dans le m\u00e9tavers.<\/p>\n<p class=\"display-heading-04\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-abandons-facial-recognition-will-no-longer-identify-users-to-tag\/609343\/?fbclid=IwAR2o9wzUZDjieV94avLCD3VwpEJNEoS-rFlRRUaKPZXVPUEHDH1Ta_8c0RI\"><strong>Facebook abandonne la reconnaissance faciale<\/strong>\u00a0<\/a>\u2013 Facebook a annonc\u00e9 qu\u2019il fermait son programme de reconnaissance faciale et qu\u2019il supprimerait \u00e9galement tous ses fichiers de reconnaissance faciale.<\/p>\n<p class=\"display-heading-04\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-announces-pinterest-tv-shoppable-live-stream-series\/609202\/?fbclid=IwAR3Ukw_mOhz5uk3HlXacV8CT4Pdj39SCjXOos03nAsAbruJds3-yRieoBpM\"><strong>Pinterest annonce la s\u00e9rie de diffusion en direct \u00ab Pinterest TV \u00bb<\/strong><\/a> \u2013 Pinterest cherche \u00e0 tirer parti de la tendance croissante du commerce en direct, qui a d\u00e9j\u00e0 gagn\u00e9 beaucoup de terrain en Chine<\/p>\n<h2>Qu&#039;est-ce qui fonctionne ?<\/h2>\n<p><b>R\u00e9seaux sociaux<\/b><span style=\"font-weight: 400;\"> peut jouer un r\u00f4le important dans vos techniques de vente, en particulier avec <\/span><b>TikTok et Instagram<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cette p\u00e9riode de f\u00eates, vous voulez vous assurer que vous \u00eates <\/span><b>utiliser efficacement ces plateformes<\/b><span style=\"font-weight: 400;\"> au mieux de leurs capacit\u00e9s.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9077 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-1.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" width=\"693\" height=\"522\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Laissez-nous vous montrer ce que vous pouvez faire !<\/span><\/p>\n<h2><b>Conseils pour augmenter les ventes pendant la p\u00e9riode des f\u00eates<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pendant la p\u00e9riode des f\u00eates, les r\u00e9seaux sociaux regorgent de contenu festif. Voici ce que vous pouvez faire\u00a0:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construire un <\/span><b>communaut\u00e9 engag\u00e9e<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e9sentez votre <\/span><b>l&#039;histoire de la marque.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ez des produits uniques, <\/span><b>contenu personnalis\u00e9.\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commencer <\/span><b>Diffusion en direct et collaboration.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offre <\/span><b>guides cadeaux <\/b><span style=\"font-weight: 400;\">et des conseils utiles pour l&#039;acheteur\u00a0!\u00a0<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"wp-image-9078 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-2.png\" alt=\"Conseils pour augmenter les ventes pendant la p\u00e9riode des f\u00eates\" width=\"529\" height=\"452\" \/><\/p>\n<h2><b>Utilisez TikTok pour augmenter vos ventes pendant les f\u00eates de fin d&#039;ann\u00e9e<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok est un \u00e9norme <\/span><b>moteur de d\u00e9couverte <\/b><span style=\"font-weight: 400;\">o\u00f9 il y en a pour tous les go\u00fbts !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les TikTokers adorent faire du shopping, <\/span><b>partager leurs r\u00e9flexions sur leurs achats r\u00e9cents<\/b><span style=\"font-weight: 400;\">, et <\/span><b>discuter de l&#039;exp\u00e9rience du consommateur en ligne<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9079 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-3.png\" alt=\"Utilisez TikTok pour augmenter vos ventes pendant les f\u00eates de fin d&#039;ann\u00e9e\" width=\"583\" height=\"507\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cette combinaison d\u2019une communaut\u00e9 active et engag\u00e9e et de d\u00e9couvrabilit\u00e9 rend <\/span><b>TikTok, la plateforme id\u00e9ale pour les marques<\/b><span style=\"font-weight: 400;\"> pour faire partie des derni\u00e8res tendances et moments de vacances.<\/span><\/p>\n<h2><b>Humaniser votre marque<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En tant qu\u2019\u00eatres humains, bon nombre de nos actions sont le r\u00e9sultat direct de ce que nous ressentons. L\u2019une des meilleures strat\u00e9gies marketing consiste \u00e0 adopter une approche authentique.\u00a0<\/span><\/p>\n<p><b>Humanisez votre marque <\/b><span style=\"font-weight: 400;\">en \u00e9voquant l\u2019\u00e9motion et en mettant en valeur votre v\u00e9ritable personnalit\u00e9.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9080 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-4.png\" alt=\"Humaniser votre marque\" width=\"668\" height=\"526\" \/><\/p>\n<p><b>Qui es-tu ? Quelle est ton histoire ?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">TikTok aime le contenu qui fait du bien, alors assurez-vous que vos vid\u00e9os <\/span><b>\u00e9voquer des \u00e9motions positives<\/b><span style=\"font-weight: 400;\"> comme l&#039;humour, le sentiment et la nostalgie !<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><b>Cr\u00e9ez du contenu unique<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Gardez vos vid\u00e9os fra\u00eeches et pr\u00e9sentez-les <\/span><b>nouvelles perspectives<\/b><span style=\"font-weight: 400;\"> \u00e0 votre marque. C&#039;est ici que vous pouvez vraiment adopter une approche personnelle avec votre contenu.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9081 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-5.png\" alt=\"Cr\u00e9ez du contenu unique\" width=\"549\" height=\"579\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Quelques sujets vid\u00e9o \u00e0 consid\u00e9rer\u00a0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rencontrez l&#039;\u00e9quipe \u2013 <\/span><b>employ\u00e9<\/b><span style=\"font-weight: 400;\"> introductions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vitrine \u00ab<\/span><b>dans les coulisses<\/b><span style=\"font-weight: 400;\">&quot; contenu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Montrez votre <\/span><b>\u00ab une journ\u00e9e dans la vie \u00bb <\/b><span style=\"font-weight: 400;\">dans l&#039;entreprise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discutez de votre <\/span><b>valeurs<\/b><span style=\"font-weight: 400;\"> en tant que petite entreprise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Montrez votre <\/span><b>histoire de r\u00e9ussite<\/b><span style=\"font-weight: 400;\"> \u2013 Par o\u00f9 as-tu commenc\u00e9 ?<\/span><\/li>\n<\/ul>\n<h2><b>Cr\u00e9er une communaut\u00e9 engag\u00e9e<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Utilisez des outils de d\u00e9couverte tels que <\/span><b>hashtags de marque de vacances<\/b><span style=\"font-weight: 400;\"> pour atteindre de nouveaux publics et augmenter les niveaux d\u2019engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explorer <\/span><b>Effets gamifi\u00e9s <\/b><span style=\"font-weight: 400;\">et <\/span><b>Effets de marque AR <\/b><span style=\"font-weight: 400;\">car ce sont des outils amusants et interactifs pour cr\u00e9er du contenu de vacances que les gens veulent voir.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9082 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-6.png\" alt=\"Cr\u00e9er une communaut\u00e9 engag\u00e9e\" width=\"648\" height=\"459\" \/><\/p>\n<p><span style=\"font-weight: 400;\">R\u00e9pondez \u00e0 vos commentaires et assemblez ou duo les vid\u00e9os d&#039;autres cr\u00e9ateurs\u00a0! Parlez \u00e0 votre public. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Une communaut\u00e9 engag\u00e9e commence par vous.<\/b><\/p>\n<h2><b>Lancer le direct<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok Live est un excellent moyen de pr\u00e9senter <\/span><b>nouveaux formats de contenu <\/b><span style=\"font-weight: 400;\">et <\/span><b>laissez briller votre personnalit\u00e9.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Profitez de ce moment pour interagir avec votre public et lui montrer qui vous \u00eates vraiment !<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9083 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-7.png\" alt=\"Lancer le direct\" width=\"481\" height=\"505\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Quelques sujets \u00e0 consid\u00e9rer :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00e9berger un <\/span><b>Questions et r\u00e9ponses<\/b><span style=\"font-weight: 400;\"> session<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Achats en direct : <\/b><span style=\"font-weight: 400;\">Pr\u00e9senter des produits nouveaux et populaires<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Banalit\u00e9s: <\/b><span style=\"font-weight: 400;\">Apprenez \u00e0 conna\u00eetre votre public<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Guides cadeaux : <\/b><span style=\"font-weight: 400;\">Aidez votre public \u00e0 trouver les cadeaux de vacances parfaits\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Utilisez Instagram pour augmenter vos ventes pendant les f\u00eates de fin d&#039;ann\u00e9e<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Presque <\/span><b>40% de tous les achats de commerce \u00e9lectronique ont \u00e9t\u00e9 effectu\u00e9s sur un smartphone<\/b><span style=\"font-weight: 400;\"> pendant la p\u00e9riode des f\u00eates pr\u00e9c\u00e9dente.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9084 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-8.png\" alt=\"Utilisez Instagram pour augmenter vos ventes pendant les f\u00eates de fin d&#039;ann\u00e9e\" width=\"517\" height=\"594\" \/><\/p>\n<p><span style=\"font-weight: 400;\">En tant que l&#039;une des plateformes visuelles \u00e0 la croissance la plus rapide, Instagram est devenue une place de march\u00e9 id\u00e9ale pour les achats en ligne\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>80% d&#039;utilisateurs<\/b><span style=\"font-weight: 400;\"> suivre au moins une marque sur la plateforme.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>60% des Instagrammers<\/b><span style=\"font-weight: 400;\"> d\u00e9couvrez les produits dans l&#039;application.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Un tiers<\/b><span style=\"font-weight: 400;\"> des histoires les plus vues proviennent d\u2019entreprises.<\/span><\/li>\n<\/ul>\n<h2><b>Fonctionnalit\u00e9s \u00e0 utiliser<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Il existe diff\u00e9rentes fonctionnalit\u00e9s sur Instagram qui vous permettent <\/span><b>connecter<\/b><span style=\"font-weight: 400;\"> avec votre public de mani\u00e8re unique et engageante.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li><b>Histoires:<\/b><span style=\"font-weight: 400;\"> Organisez des sessions de questions-r\u00e9ponses, publiez des t\u00e9moignages, prenez le contr\u00f4le des employ\u00e9s, mettez \u00e0 jour les produits<\/span><\/li>\n<li aria-level=\"1\"><b>Bobines: <\/b><span style=\"font-weight: 400;\">Afficher les \u00ab coulisses \u00bb, pr\u00e9parer une commande, guides cadeaux pour les proches<\/span><\/li>\n<li aria-level=\"1\"><b>Achats sur IG\u00a0: <\/b><span style=\"font-weight: 400;\">Permettez aux clients d&#039;acheter vos produits sans quitter l&#039;application<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9085 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-9.png\" alt=\"Fonctionnalit\u00e9s \u00e0 utiliser\" width=\"523\" height=\"560\" \/><\/p>\n<h2><b>Utilisez des offres et promotions \u00e0 dur\u00e9e limit\u00e9e<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Croyez-le ou non, <\/span><b>offres et promotions \u00e0 dur\u00e9e limit\u00e9e<\/b><span style=\"font-weight: 400;\"> travail!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le <\/span><b>La peur de rater quelque chose<\/b><span style=\"font-weight: 400;\"> L&#039;effet (FOMO) a un impact important sur les clients, <\/span><span style=\"font-weight: 400;\">en cons\u00e9quence, ils <\/span><b>h\u00e2tez-vous d&#039;acheter<\/b><span style=\"font-weight: 400;\"> de vous pendant une certaine p\u00e9riode de temps pour gagner <\/span><b>r\u00e9compenses<\/b><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9086 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-10.png\" alt=\"Utilisez des offres et promotions \u00e0 dur\u00e9e limit\u00e9e\" width=\"753\" height=\"524\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mettez en valeur l&#039;importance de l&#039;\u00e9v\u00e9nement pour augmenter la motivation des acheteurs et <\/span><b>cr\u00e9ez le buzz autour de votre vente \u00e0 dur\u00e9e limit\u00e9e !<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gardez \u00e0 l\u2019esprit que la plupart des acheteurs de vacances <\/span><b>sont dans une situation de manque de temps<\/b><span style=\"font-weight: 400;\">, alors garde ton offre <\/span><b>simple et intrigant.\u00a0<\/b><\/p>\n<h2><b>Collaborer avec les petites entreprises<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Collaborer avec d\u2019autres petites entreprises n\u2019est pas seulement <\/span><span style=\"font-weight: 400;\">id\u00e9al toute l&#039;ann\u00e9e, mais il est particuli\u00e8rement utile pendant <\/span><span style=\"font-weight: 400;\">la p\u00e9riode des f\u00eates !\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9087 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-11.png\" alt=\"Collaborer avec les petites entreprises\" width=\"489\" height=\"485\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Travaillez avec des marques qui compl\u00e8tent la v\u00f4tre pour cr\u00e9er <\/span><b>Coffrets cadeaux saisonniers<\/b><span style=\"font-weight: 400;\"> que tout le monde va adorer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par exemple, si vous \u00eates une petite entreprise qui vend des produits \u00e0 base de caf\u00e9, voyez si vous pouvez vous associer \u00e0 une petite entreprise de poterie qui fabrique des tasses\u00a0! <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela aide les acheteurs \u00e0 trouver le cadeau parfait pour leurs proches <\/span><span style=\"font-weight: 400;\">et leur permet de <\/span><b>soutenir plusieurs petites entreprises<\/b><span style=\"font-weight: 400;\"> imm\u00e9diatement.<\/span><\/p>\n<h2><b>Partagez des id\u00e9es de cadeaux de derni\u00e8re minute<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Avez-vous un membre de votre famille pour lequel il est impossible d&#039;acheter un cadeau ? De plus en plus de clients attendent que <\/span><b>derni\u00e8re minute<\/b><span style=\"font-weight: 400;\"> pour acheter des cadeaux de vacances.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9088 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-12.png\" alt=\"Partagez des id\u00e9es de cadeaux de derni\u00e8re minute\" width=\"592\" height=\"536\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Acheteurs <\/span><b>je n&#039;ai pas beaucoup de temps<\/b><span style=\"font-weight: 400;\"> de d\u00e9couvrir diff\u00e9rents produits de diff\u00e9rentes entreprises, afin qu&#039;ils ach\u00e8tent aupr\u00e8s de la marque qui les aide <\/span><b>trouver ce qu&#039;ils recherchent.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Consid\u00e9rer <\/span><b>cr\u00e9er des guides cadeaux <\/b><span style=\"font-weight: 400;\">pour all\u00e9ger le stress des acheteurs et leur donner une meilleure id\u00e9e de ce que leurs proches pourraient vouloir !<\/span><\/p>\n<h2><b>Fid\u00e9lisation et croissance \u00e0 long terme<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La fid\u00e9lisation de la client\u00e8le est une question de <\/span><b>cr\u00e9er des relations positives<\/b><span style=\"font-weight: 400;\"> avec votre public. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De plus, il existe de nombreuses fa\u00e7ons de le faire sur TikTok et Instagram !<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Restez authentique :<\/b><span style=\"font-weight: 400;\"> La communaut\u00e9 r\u00e9compense l&#039;authenticit\u00e9 ! <\/span><span style=\"font-weight: 400;\">Racontez une histoire \u00e0 travers votre contenu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S&#039;engager :<\/b><span style=\"font-weight: 400;\"> Traitez votre public comme vos fans de #1\u00a0! R\u00e9pondez \u00e0 leurs commentaires, aimez leurs publications, r\u00e9pondez \u00e0 leurs questions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Support B\u00e9n\u00e9fique :<\/b><span style=\"font-weight: 400;\"> Offrez du contenu informatif et des avantages exclusifs \u00e0 votre public.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9089 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-13.png\" alt=\"Fid\u00e9lisation et croissance \u00e0 long terme\" width=\"620\" height=\"527\" \/><\/p>\n<h2><b>Pour conclure<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Il existe de nombreuses strat\u00e9gies passionnantes et uniques que vous pouvez int\u00e9grer \u00e0 vos efforts sur les r\u00e9seaux sociaux pendant cette p\u00e9riode des f\u00eates\u00a0!\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9090 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-14.png\" alt=\"Pour conclure\" width=\"497\" height=\"440\" \/><br \/>\n<span style=\"font-weight: 400;\">N&#039;oubliez pas d&#039;\u00eatre <\/span><b>authentique<\/b><span style=\"font-weight: 400;\"> et visez \u00e0 ravir vos clients tout en faisant de leur saison des f\u00eates <\/span><b>sans stress et joyeux ! <\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>La saison des f\u00eates de fin d&#039;ann\u00e9e 2021 s&#039;intensifie, avec le Black Friday dans quelques semaines. C&#039;est le moment de commencer \u00e0 mettre en \u0153uvre vos strat\u00e9gies de f\u00eates. Commencez par cr\u00e9er une communaut\u00e9 engag\u00e9e. Des plateformes comme TikTok et Instagram sont deux puissants canaux de m\u00e9dias sociaux \u00e0 prendre en compte. Entre le moteur de d\u00e9couverte de marque de TikTok et le nouveau Instagram\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100,55,40,97,39,38,36],"tags":[344,89,44,150,322],"class_list":["post-9076","post","type-post","status-publish","format-standard","hentry","category-branding","category-content-marketing","category-digital-marketing","category-influencer-marketing","category-small-business","category-social-media","category-video","tag-2021-brand-building","tag-digital-marketing","tag-instagram","tag-social-media-marketing","tag-tiktok"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":100,"label":"Branding"},{"value":55,"label":"Content 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