{"id":9098,"date":"2021-11-16T11:42:16","date_gmt":"2021-11-16T15:42:16","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9098"},"modified":"2024-09-23T11:39:47","modified_gmt":"2024-09-23T15:39:47","slug":"how-to-use-reels-and-stories-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/video\/how-to-use-reels-and-stories-to-grow-your-business\/","title":{"rendered":"Comment utiliser les bobines et les histoires pour d\u00e9velopper votre entreprise"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/FG1uh0Cvpyk\" title=\"Comment utiliser les bobines et les histoires pour d\u00e9velopper votre entreprise \" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How To Use Reels and Stories To Grow 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href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1636751999690_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9098-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1636751999690_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1636751999690_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span data-preserver-spaces=\"true\">En tant que propri\u00e9taire d\u2019entreprise, vous savez probablement d\u00e9j\u00e0 que le contenu vid\u00e9o et le marketing vid\u00e9o sont des moyens convaincants pour votre entreprise de se d\u00e9velopper gratuitement en ligne.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Mais que faire si la cr\u00e9ation vid\u00e9o n\u2019a jamais vraiment \u00e9t\u00e9 votre truc ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Eh bien, vous avez de la chance car<\/span><strong><span data-preserver-spaces=\"true\">\u00a0TikTok\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Instagram\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">sont l\u00e0. Alors que 2021 devrait \u00eatre l&#039;ann\u00e9e du marketing vid\u00e9o, ils sont les principaux pr\u00e9tendants au marketing sur les r\u00e9seaux sociaux.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ce n&#039;est un secret pour personne que TikTok et Instagram Reels sont populaires ! Mais pourquoi ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">C&#039;est parce que la nature conviviale et opportune des Stories et des Reels les rend si attrayants pour vos abonn\u00e9s.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Mais si vous avez du mal \u00e0 comprendre ces fonctionnalit\u00e9s ou si vous vous demandez comment vous pouvez, en tant que marque, les utiliser dans votre arsenal marketing ? Nous avons les r\u00e9ponses \u00e0 toutes vos questions !<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Mais avant cela\u2026<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Quoi de neuf en Marketing ?<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-adds-new-text-to-speech-and-voice-effect-options-in-reels\/609925\/?fbclid=IwAR0zH9y_4X2mgQ07xIrH-CVotSJ6-Tda5I94mLBMvsCYvxpLrNM6yuG9vdY\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Instagram ajoute de nouvelles options de synth\u00e8se vocale et d&#039;effets vocaux dans Reels<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Instagram ajoute une fois de plus des fonctionnalit\u00e9s inspir\u00e9es de TikTok dans son application, avec l&#039;ajout d&#039;une nouvelle option \u00ab Texte en parole \u00bb dans les clips Reels.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-announces-new-groups-tools-at-its-2021-communities-summit\/609517\/?fbclid=IwAR0zH9y_4X2mgQ07xIrH-CVotSJ6-Tda5I94mLBMvsCYvxpLrNM6yuG9vdY\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Facebook annonce de nouveaux outils de groupe lors de son sommet des communaut\u00e9s 2021<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Les administrateurs de groupe de toute la plateforme pour les aider \u00e0 se connecter, \u00e0 partager des id\u00e9es et \u00e0 en savoir plus sur les fonctionnalit\u00e9s \u00e0 venir pour aider \u00e0 am\u00e9liorer l&#039;engagement du groupe.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.ipsos.com\/en-ca\/news-polls\/Social-Influencer-marketing-channels-will-grow-in-2022-on-premise-digital-signage-bounces-back?fbclid=IwAR0w-SuOpjy1t3lviKJZXSm909JgYCjztl6kzly_7FuXxKKNQyWshyoPm4c\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Les canaux de marketing social\/d&#039;influence vont cro\u00eetre en 2022, l&#039;affichage num\u00e9rique sur site rebondit<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">\u2013 Les m\u00e9dias sociaux et le marketing d\u2019influence devraient jouer un r\u00f4le plus important dans les plans marketing dans le cadre d\u2019une pand\u00e9mie.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/walmart-to-use-ar-shoppable-content-to-connect-brands-with-consumers\/609313\/?fbclid=IwAR1tu1e3VOI90IvLLApFSMlHflKrvuDr4iGdoX2JEHphyuWbuooTs88mKZU\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Walmart va utiliser la r\u00e9alit\u00e9 augment\u00e9e et le contenu achetable pour connecter les marques aux consommateurs<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Walmart lance une campagne \u00ab Joy. Fully \u00bb comprenant des diffusions en direct et du contenu achetables, gr\u00e2ce \u00e0 un partenariat avec Facebook.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/thewalrus.ca\/porch-cameras-and-facebook-groups-are-turning-streets-into-surveillance-states\/?fbclid=IwAR27PoSR5FEAB7UaVL9f6H5R3qzCBaBrdpr5ZKo89mSztpONGG2AsQNuFqM\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Les cam\u00e9ras de surveillance et les groupes Facebook transforment les rues en \u00c9tats de surveillance<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Facebook a annonc\u00e9 qu\u2019il testait une fonctionnalit\u00e9 de quartiers hyperlocaux, formalisant \u2013 peut-\u00eatre consolidant \u2013 ce qui \u00e9tait jusqu\u2019ici improvis\u00e9 et pilot\u00e9 par l\u2019utilisateur.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/make-the-most-of-your-shop-on-facebook-and-instagram-for-the-holidays-info\/609764\/?fbclid=IwAR3vcnqipCskXhpMqDnCdh93aZsNWxpBX4TcwMKYMZcZdyreT5B0ZSMudx4\" class=\"editor-rtfLink\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Tirez le meilleur parti de votre boutique sur Facebook et Instagram pour les f\u00eates<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Meta cherche \u00e0 aider les entreprises \u00e0 tirer le meilleur parti de leurs opportunit\u00e9s sur ce front en partageant des conseils sur l\u2019utilisation des boutiques Facebook et Instagram pour atteindre les acheteurs engag\u00e9s pendant la p\u00e9riode.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/variety.com\/2021\/digital\/news\/youtube-hiding-dislike-counts-creator-harassment-1235108494\/amp\/?fbclid=IwAR2TdM6pNTCyQL5HeBXB3UlSIbikAE7PzIR_uIyBNVKFgfNLYuAfCnKSpGs\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">YouTube commence \u00e0 masquer le nombre de \u00ab dislikes \u00bb pour limiter le harc\u00e8lement des cr\u00e9ateurs<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 YouTube commence \u00e0 masquer le nombre de \u00ab dislikes \u00bb pour limiter le harc\u00e8lement des cr\u00e9ateurs<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/strong><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">Bobines et histoires<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0ne servent pas uniquement \u00e0 fournir des mises \u00e0 jour. Ils peuvent\u00a0<\/span><strong><span data-preserver-spaces=\"true\">aidez votre entreprise \u00e0 se d\u00e9velopper<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0en proposant un contenu passionnant et engageant que vos clients adoreront s&#039;il est utilis\u00e9 efficacement.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9099 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/204-1.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" width=\"718\" height=\"544\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Quel est exactement le contenu de cette bobine et de cette histoire ? Nous allons vous le montrer ; plongeons-nous dedans !<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Oubliez la vente agressive<\/span><\/strong><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">Personne n\u2019aime les vendeurs de produits !<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Bombarder les t\u00e9l\u00e9spectateurs avec des ventes et des offres peut rapidement sembler \u00e9crasant.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les histoires et les bobines sont des outils interactifs que vous pouvez utiliser pour promouvoir\u00a0<\/span><strong><span data-preserver-spaces=\"true\">authenticit\u00e9<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et \u00e9tablir un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">connexion<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0aupr\u00e8s de votre public plut\u00f4t que de simplement faire la publicit\u00e9 de vos ventes.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9100 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/204-2.png\" alt=\"Oubliez la vente agressive\" width=\"598\" height=\"524\" \/><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Les bobines et les histoires r\u00e9ussies vont :<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Donnez aux gens une raison de faire confiance \u00e0 votre marque.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Mettez en valeur la personnalit\u00e9 de votre marque.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Fournissez du contenu pr\u00e9cieux \u00e0 votre public.\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">Offrez des aper\u00e7us exclusifs de produits<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Une fa\u00e7on unique de pr\u00e9senter des produits sans para\u00eetre insistant pour une vente est de montrer des aper\u00e7us et des r\u00e9v\u00e9lations de nouveaux produits.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9102 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/204-3-1.png\" alt=\"Offrez des aper\u00e7us exclusifs de produits\" width=\"290\" height=\"507\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Non seulement cela <\/span><b>cr\u00e9er de l&#039;enthousiasme<\/b><span style=\"font-weight: 400;\"> autour d&#039;un produit ou d&#039;un \u00e9v\u00e9nement avant son lancement, mais cela permet \u00e9galement au public de se sentir sp\u00e9cial \u2013 comme si on lui avait r\u00e9v\u00e9l\u00e9 un secret !\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/CTSJZP2Ag8d\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-9101\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/204-3-1024x797.png\" alt=\"\" width=\"620\" height=\"483\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ces extraits de contenu courts et attrayants sont un excellent moyen de faire revenir les spectateurs pour en savoir plus\u00a0! Plus votre contenu est exclusif, plus votre public a de raisons de continuer \u00e0 le consulter. <\/span><b>s&#039;engager avec vous.<\/b><\/p>\n<h2><b>Pr\u00e9sentez vos produits en action<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Afficher vos produits en action peut \u00eatre une bonne id\u00e9e. <\/span><b>pouss\u00e9e finale<\/b><span style=\"font-weight: 400;\"> Quelqu&#039;un doit <\/span><b>finaliser un achat.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tv\/BW_V3bflYiF\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-9104\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/204-4.png\" alt=\"Pr\u00e9sentez vos produits en action\" width=\"671\" height=\"510\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Beaucoup d\u2019entre nous ont eu la malheureuse surprise de commander quelque chose en ligne et de recevoir un produit qui ne ressemble en rien \u00e0 ce que nous attendions.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Exposer vos produits dans\u00a0<\/span><strong><span data-preserver-spaces=\"true\">sc\u00e9narios de la vie r\u00e9elle<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0peut limiter ce chagrin et permettre \u00e0 votre public de mieux comprendre comment fonctionne votre produit\u00a0<\/span><strong><span data-preserver-spaces=\"true\">fonctionne et regarde.<\/span><\/strong><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Dans les coulisses \/ Une journ\u00e9e dans la vie<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Les consommateurs respectent lorsqu&#039;une entreprise est\u00a0<\/span><strong><span data-preserver-spaces=\"true\">transparent<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9105\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/204-5-1.png\" alt=\"Dans les coulisses \/ Une journ\u00e9e dans la vie\" width=\"339\" height=\"574\" \/><\/p>\n<p><span style=\"font-weight: 400;\">En montrant le processus interne de votre produit <\/span><span style=\"font-weight: 400;\">ou en \u00e9quipe, vous pouvez <\/span><b>cr\u00e9er une atmosph\u00e8re plus intime <\/b><b>fian\u00e7ailles<\/b><span style=\"font-weight: 400;\"> avec votre public.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu peux <\/span><b>b\u00e2tir une confiance \u00e9ternelle<\/b><span style=\"font-weight: 400;\"> avec <\/span><span style=\"font-weight: 400;\">clients lorsque vous tirez le rideau <\/span><span style=\"font-weight: 400;\">sur le d\u00e9veloppement.<\/span><\/p>\n<h2><b>Cr\u00e9er un avant et apr\u00e8s<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Donnez vie \u00e0 votre public <\/span><b>d\u00e9monstration de votre produit en action<\/b><span style=\"font-weight: 400;\"> \u00e0 travers des \u00e9tapes en reels sur Instagram ou Tiktok.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Votre produit est-il unique ? Montrez-le au consommateur <\/span><b>qu&#039;est-ce qui vous distingue de la concurrence<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9106\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/204-6-1024x546.png\" alt=\"Cr\u00e9er un avant et apr\u00e8s\" width=\"786\" height=\"419\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9107\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/204-7-1024x591.png\" alt=\"Cr\u00e9er un avant et apr\u00e8s\" width=\"755\" height=\"436\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span data-preserver-spaces=\"true\">Les consommateurs ressentent de la satisfaction lorsqu&#039;ils voient un produit r\u00e9pondre \u00e0 leurs arguments de vente.<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0en le voyant de premi\u00e8re main. Ils veulent\u00a0<\/span><strong><span data-preserver-spaces=\"true\">une raison de consolider leur achat<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Fournir du contenu \u00e9ducatif<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Tu peux\u00a0<\/span><strong><span data-preserver-spaces=\"true\">partager\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">des fa\u00e7ons uniques d\u2019utiliser votre produit ou de nouvelles fa\u00e7ons d\u2019obtenir des r\u00e9sultats \u00e0 partir du service que vous offrez.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Montrer aux gens comment porter ou styliser votre produit ou quand c&#039;est le \u00ab<\/span><strong><span data-preserver-spaces=\"true\">moment parfait<\/span><\/strong><span data-preserver-spaces=\"true\">\u00ab utiliser votre service peut les aider \u00e0 se connecter \u00e0 votre entreprise.<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CQqv7bWFSE0\/?utm_medium=copy_link\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-9108\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/204-8.png\" alt=\"Fournir du contenu \u00e9ducatif\" width=\"733\" height=\"636\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Donne leur\u00a0<\/span><strong><span data-preserver-spaces=\"true\">aper\u00e7u<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0sur la mani\u00e8re exacte dont votre produit ou service va transformer leur vie.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Prenez le temps de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">cr\u00e9er des FAQ Reels<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0qui r\u00e9pondent aux questions les plus courantes avec un peu d\u2019humour ou des visuels passionnants.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez \u00e9galement\u00a0<\/span><strong><span data-preserver-spaces=\"true\">prendre des extraits de votre podcast ou webinaire<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0et cr\u00e9ez des vid\u00e9os informatives et faciles \u00e0 grignoter.\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Prises de contr\u00f4le d&#039;Instagram\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Une prise de contr\u00f4le strat\u00e9gique d&#039;Instagram est une\u00a0<\/span><strong><span data-preserver-spaces=\"true\">opportunit\u00e9 de collaborer<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0avec des entreprises partageant les m\u00eames id\u00e9es, atteignez un nouveau public et gagnez de nouveaux clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/18013220041311014\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-9109\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/204-9-569x1024.png\" alt=\"Prises de contr\u00f4le d&#039;Instagram \" width=\"437\" height=\"786\" \/><\/a><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Avec vous en tant qu&#039;invit\u00e9, le compte d&#039;h\u00e9bergement obtient\u00a0<\/span><strong><span data-preserver-spaces=\"true\">contenu frais et pr\u00e9cieux\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">que leurs abonn\u00e9s adoreront \u2013 sans avoir \u00e0 faire grand-chose eux-m\u00eames.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Et si tout se passe bien, une prise de contr\u00f4le des Stories Instagram peut conduire \u00e0 un d\u00e9veloppement encore plus grand\u00a0<\/span><strong><span data-preserver-spaces=\"true\">PLUS FORT\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">relations dans votre niche.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ne proposez pas d&#039;h\u00e9berger des invit\u00e9s ou n&#039;invitez pas n&#039;importe qui \u00e0 prendre en charge vos stories Instagram. Vous voulez que le partenariat se sente\u00a0<\/span><strong><span data-preserver-spaces=\"true\">authentique<\/span><\/strong><span data-preserver-spaces=\"true\">, et la personne ou l&#039;entreprise doit prolonger votre\u00a0<\/span><strong><span data-preserver-spaces=\"true\">les valeurs de la marque.<\/span><\/strong><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Remerciements aux employ\u00e9s et aux clients<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Le fait de f\u00e9liciter vos employ\u00e9s peut contribuer \u00e0 leur apporter une valeur ajout\u00e9e.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Personnalit\u00e9 \u00e0 votre marque<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les clients r\u00e9agissent mieux aux employ\u00e9s avec lesquels ils peuvent communiquer, donc\u00a0<\/span><strong><span data-preserver-spaces=\"true\">cr\u00e9er une connexion plus profonde<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17856302924448711\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-9110\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/204-10-568x1024.png\" alt=\"Remerciements aux employ\u00e9s et aux clients\" width=\"472\" height=\"851\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ceci, \u00e0 son tour, peut augmenter davantage <\/span><b>affaires r\u00e9p\u00e9t\u00e9es<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Que peux-tu faire ?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soulignons les r\u00e9alisations des employ\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soulignez les \u00e9tapes importantes des employ\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Annonce d&#039;un nouvel employ\u00e9<\/span><\/li>\n<\/ul>\n<h2><b>Pour conclure<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les histoires et les bobines sont un moyen amusant et efficace d&#039;interagir avec votre public.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ils offrent une nouvelle fa\u00e7on \u00e0 vos clients de vous voir tout en mettant en valeur votre marque. <\/span><b>personnalit\u00e9.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Il est d\u00e9montr\u00e9 que les stories et les Reels offrent une plus grande port\u00e9e, attirant ainsi davantage de regards sur votre contenu.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>En tant que propri\u00e9taire d&#039;entreprise, vous savez probablement d\u00e9j\u00e0 que le contenu vid\u00e9o et le marketing vid\u00e9o sont des moyens convaincants pour votre entreprise de se d\u00e9velopper gratuitement en ligne. Mais que faire si la cr\u00e9ation de vid\u00e9os n&#039;a jamais vraiment \u00e9t\u00e9 votre truc ? Eh bien, vous avez de la chance car TikTok et Instagram sont l\u00e0. Alors que 2021 devrait \u00eatre l&#039;ann\u00e9e du marketing vid\u00e9o, ils sont\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100,55,40,48,39,38,36],"tags":[44,365,284,322],"class_list":["post-9098","post","type-post","status-publish","format-standard","hentry","category-branding","category-content-marketing","category-digital-marketing","category-how-to","category-small-business","category-social-media","category-video","tag-instagram","tag-reels","tag-small-business","tag-tiktok"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":100,"label":"Branding"},{"value":55,"label":"Content 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