{"id":9115,"date":"2021-11-22T18:21:27","date_gmt":"2021-11-22T22:21:27","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9115"},"modified":"2024-09-23T11:39:45","modified_gmt":"2024-09-23T15:39:45","slug":"5-creative-ideas-black-friday","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/","title":{"rendered":"5 id\u00e9es cr\u00e9atives \u00e0 retenir pour le Black Friday"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/7bDamcprkMk\" title=\"5 Scroll-Stopping Creative Ideas to use for Black Friday \" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"5 Scroll Stopping Creative Ideas to Use For Black Friday\" \/><meta itemprop=\"uploadDate\" content=\"2021-11-22T18:21:27-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"\nHave you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone&#039;s video?\n\n\n\nWe&#039;ve sure been there before!\n\n\n\nMoreover, when it&#039;s a video from a brand, you have to wonder how they made such an eye-catch...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1637357065176_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"118.4\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1637357065176_restream.m4a%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fecommerce%2F5-creative-ideas-black-friday%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1637357065176_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9115-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1637357065176_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"17430-1637357065176_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone&#8217;s video?<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">We&#8217;ve sure been there before!<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Moreover, when it&#8217;s a video from a brand, you have to wonder how they made such an eye-catching engaging video?<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Creating video for social media isn&#8217;t an exact science!<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">You can use some tried and tested best practices to elevate your videos across all social channels.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">With Black Friday just around the corner, now is the time to use creative ideas that will&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">get your audience to stop the scroll<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;and look at your content.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">But before that, let discuss<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">What&#8217;s new?<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">What&#8217;s new in Marketing?<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/techcrunch.com\/2021\/11\/17\/instagram-will-shut-down-its-companion-app-threads-by-year-end\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAKBDoLmQNwK1EZLuRphEjs4ueWGF-WqpE1cCcnuE74ptxLDJch1Mg7seMjxryePmIXHqHF55dQKYp9W5pvsNJ24KKingtj-6bxRbViK0-h0bf5IGlsUVUL2Gth2zJAiNqxhnayTyk35T1iCT1yaiscWt20PIAEZr6_BeJbIIv4c5&amp;fbclid=IwAR0kPfevvz7N2D8VE67baTRQ4aKL-vWJDceWL6h89TZ7Tts8zC8pyacKhi4\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Instagram will shut down its companion app Threads by year-end<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;&#8211; Existing Threads users with an in-app notice, which will direct them to return to Instagram to message their friends going forward.<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.reuters.com\/technology\/google-signs-5-year-deal-pay-news-afp-2021-11-17\/?fbclid=IwAR34b3avxXDj06s_TzB4zxXTeIZ4HslVx6fJF9caY3Fujb3DEDj-kcJpq18\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Google signs a 5-year deal to pay for news from AFP&nbsp;<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&#8211; Google will begin paying Agence France-Presse for its news content as part of the broad five-year partnership.<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.facebook.com\/business\/news\/introducing-more-control-for-brands-and-people-in-feed?__cft__[0]=AZXB3aOhZHAB7-dHRIKPo4Y1Zl-J0jVG_5FZ2i5vOAITfjVSzasrGmI5ZfNAEqadwUiC4RV3bSMZrltnftrYgxvHE2Tpklq-uQAmjKQYugHI9hx0rtXWT_u2I3RLoR33uef1sOU-aEDt_Jt1xZc_Yr0lhicUzAx5wew38ZcCGnHQbq8OhyhzQZw772eaxLq_kiM&amp;__tn__=R]-R\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Introducing More Control for People and Brands in News Feed<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;&#8211; Instagram announced plans to collaborate with third-party partners to develop a brand suitability verification tool.<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.theguardian.com\/technology\/2021\/nov\/19\/facebook-is-testing-tool-to-allow-users-to-manage-content-they-see?fbclid=IwAR3Z-P4mSk9a00GOBF1aP1gH2yPq3EJlYdpwMijM7KWXxfzwhteo1bpFuG0\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Facebook tests tool to allow users to manage the content they see<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;<\/span><\/a><span data-preserver-spaces=\"true\">&#8211; Facebook is testing a feature allowing users to control how much content they view from friends, groups and public figures.<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-launches-multi-format-ad-placements-to-help-maximize-reach-and-eng\/610168\/?fbclid=IwAR3cI7Rl3TjebJcVZXGw526os_1vAWbJjaSUYguqM2pOQVj4hNyWxFwhZ4E\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Snapchat Launches Multi-Format Ad Placements to Help Maximize Reach and Engagement<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;&#8211; Snapchat will enable advertisers to incorporate multiple video ad formats within a single ad set, with its new &#8216;Multiple Formats&#8217; delivery option launching this week.<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.forbes.com\/sites\/michaeldelcastillo\/2021\/11\/18\/gemini-raises-400-million-to-protect-the-metaverse-from-meta-facebook\/?sh=5acb9fee5f57&amp;fbclid=IwAR1SoBqG3fOwbIUs0SQpI5ACAS7exlzY46-MaCO58v1Q46k2PKJTBsHrXWs\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Gemini Raises $400 Million To Build A Metaverse Outside Facebook&#8217;s Walled Garden<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;&#8211; After seven years of funding their Gemini cryptocurrency empire out of pocket, Tyler and Cameron Winklevoss are in the process of signing the last documents on their first round of capital.<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.searchenginejournal.com\/google-broad-core-algorithm-update-november-2021\/427373\/?utm_source=linkedin&amp;utm_medium=social&amp;utm_campaign=linkedin-auto-publish&amp;fbclid=IwAR3IrpplY95yobDQUm_sVBIM--oOQL4UAnATyKJCHGpi_wLdOtjeuOoibwI#close\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Google Launching November 2021 Broad Core Algorithm Update<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;<\/span><\/a><span data-preserver-spaces=\"true\">&#8211; Google is giving everyone advance notice that a broad core algorithm update will be released.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">What&#8217;s working?<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Black Friday is fast approaching and, with that, the busiest sales time of the year.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">So how are you going to&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">&#8220;stop the scroll&#8221;<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;and get people to engage?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-1.png\" alt=\"What's Working?\" class=\"wp-image-9117\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at some creative ideas for grabbing attention &#8211; and sales.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Understanding the Why<\/b><\/h2>\n\n\n\n<p><b>What should your Black Friday Creative look like?<\/b><b><br><\/b><b><\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-2.png\" alt=\"Understanding the Why\" class=\"wp-image-9118\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>Firstly, Before opening Photoshop or Canva, ask yourself:<\/b><b><br><\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">What are my goals?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Which channels and ad formats will be used?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Which pain point will be the focus?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What emotion are you trying to evoke?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What kind of visual would convey your message well<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Design Tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When creating and optimizing your designs for Black Friday, there are <\/span><b>several tools for you to consider<\/b><span style=\"font-weight: 400;\">, both free and paid.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-9119\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-3.png\" alt=\"Design Tools\" class=\"wp-image-9119\"\/><figcaption class=\"wp-element-caption\">*Be sure to use the features in the apps themselves because not only is it easier, the algorithm favours in-app features.*<\/figcaption><\/figure>\n<\/div>\n\n\n<p><b>Paid Tools:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Adobe<\/b><span style=\"font-weight: 400;\"> &#8211; Photoshop, Illustrator, Rush, Spark<\/span><\/li>\n\n\n\n<li><b>Stencil<\/b><span style=\"font-weight: 400;\"> &#8211; Online graphic design tool<\/span><\/li>\n\n\n\n<li><b>Mojo <\/b><span style=\"font-weight: 400;\">&#8211; <\/span><span style=\"font-weight: 400;\">Great for stories and light video editing\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>Free Tools:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Canva<\/b><span style=\"font-weight: 400;\"> &#8211; Graphic design platform with a premium version<\/span><\/li>\n\n\n\n<li><b>Photopea <\/b><span style=\"font-weight: 400;\">&#8211; Online photo editor very similar to Photoshop<\/span><\/li>\n\n\n\n<li><b>Tezza <\/b><span style=\"font-weight: 400;\">&#8211; Photo and video editing<\/span><\/li>\n\n\n\n<li><b>Unfold <\/b><span style=\"font-weight: 400;\">&#8211; Great for stories and video posts<\/span><\/li>\n\n\n\n<li><b>Record It! <\/b><span style=\"font-weight: 400;\">&#8211; Useful for recording how-to\u2019s\u00a0<\/span><\/li>\n\n\n\n<li><b>SnapSeed, Lightroom, Foodie<\/b><span style=\"font-weight: 400;\"> &#8211; Fee photo editing and filters<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How to Create A Style Guide<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s essential for every marketer producing content to have a style guide!&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-5.png\" alt=\"How to Create A Style Guide\" class=\"wp-image-9120\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They ensure brand consistency for every piece of content, no matter who created it.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-6.png\" alt=\"How to Create A Style Guide\" class=\"wp-image-9121\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Don\u2019t Forget to Personalize Your Creatives<\/b><\/h2>\n\n\n\n<p><b>You don\u2019t need to reinvent the wheel for each one of your designs. <\/b><b><br><\/b><b><br><\/b><span style=\"font-weight: 400;\">Furthermore, many tools come with pre-set templates that you can customize using your style guide for efficient, consistent production.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-7.png\" alt=\"Don\u2019t Forget to Personalize Your Creatives\" class=\"wp-image-9122\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>Some customization options are&#8230;<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Uploading your images and videos\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Setting your custom colour palette<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Uploading brand fonts and logos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Establishing preset filters and photo edits<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Using preset video transitions and lower thirds<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Specific guidelines for stock photo and video sourcing\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Scroll-Stopping Creative Ideas: #1 Make Them Laugh<\/b><\/h2>\n\n\n\n<p><b>Craft your own memes and gifs intended for sharing to tap into new audiences and gain maximum reach.<\/b><b><\/b><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-8.png\" alt=\"Scroll-Stopping Creative Ideas: #1 Make Them Laugh\" class=\"wp-image-9123\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Use tools like iLovelMG.com, Kapwing Meme Generator, and Quickmeme to easily craft your memes.<\/span><\/li>\n\n\n\n<li><b>Memejacking <\/b><span style=\"font-weight: 400;\">&#8211; Jump on trending memes to ride the wave of excitement.<\/span><\/li>\n\n\n\n<li><b>Make your memes relatable<\/b><span style=\"font-weight: 400;\">. The hilarity of your meme doesn\u2019t mean it\u2019s going to work for your audience.<\/span><\/li>\n\n\n\n<li><b>Meme challenges<\/b><span style=\"font-weight: 400;\">. Choose an image that works for your business and ask your audience to caption it.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Scroll-Stopping Creative Ideas: #2 Add Scarcity<\/b><\/h2>\n\n\n\n<p><b>Build Anticipation. <\/b><b>Showcase Excitement.<\/b><b><\/b><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Ipsy-Countdown-Email.gif\" alt=\"Scroll-Stopping Creative Ideas: #2 Add Scarcity\" class=\"wp-image-9124\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Purchase countdowns &#8211; <\/b>Th<span style=\"font-weight: 400;\">is defines the scarcity parameters.<\/span><\/li>\n\n\n\n<li><b>Sale price countdowns &#8211; <\/b>This presents <span style=\"font-weight: 400;\">how much time is left before the sale price ends.<\/span><\/li>\n\n\n\n<li><b>Low stock notices &#8211; <\/b>This displays <span style=\"font-weight: 400;\">how much inventory is left.<\/span><\/li>\n\n\n\n<li><b>Purchase Notifications &#8211; <\/b><span style=\"font-weight: 400;\">Demonstrates the popularity of the item.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Scroll-Stopping Creative Ideas: #3 Doorbuster Deals&nbsp;<\/b><\/h2>\n\n\n\n<p><b>A great deal can stop one of your VIP customers in mid-scroll.&nbsp;<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-9.png\" alt=\"Scroll-Stopping Creative Ideas: #3 Doorbuster Deals \" class=\"wp-image-9125\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>&nbsp;<\/b><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Put the deal front and centre with special or exclusive products, VIP imagery, and giveaway incentives (like the first 50 purchases also get free shipping.)<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Adding a countdown timer to your creatives can encourage your subscribers to take action right away.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Giveaway Incentives such as \u2018Priority Access\u2019 or \u2018 First 30 orders will get free shipping\u2019 give them a compelling reason to purchase.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Scroll-Stopping Creative Ideas: #4 Partner with an Influencer<\/span><\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-10.png\" alt=\"Scroll-Stopping Creative Ideas: #4 Partner with an Influencer\" class=\"wp-image-9126\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>Take advantage of the new content collaboration tools on social media platforms and find yourself an influencer or creator to develop content like:<\/b><b><br><\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Product Reviews and Comparisons<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Account Takeovers for FAQs\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How-To Videos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Video Challenges<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Inspirational Video<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Results \u201cUGC\u201d Style Video (for instance, I used this service and here is what my site traffic looks like now)<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Scroll-Stopping Creative Ideas: #5 Carousel Posts<\/b><\/h2>\n\n\n\n<p><b>Image Posts Are Not Dead. <\/b><b><\/b><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-11-1024x601.png\" alt=\"Scroll-Stopping Creative Ideas: #5 Carousel Posts\" class=\"wp-image-9127\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Carousels (or multi-image ads) allow you to guide the user through your product or services&#8217; essential information and let you showcase product bundles.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Pro Tip: Tap into the aesthetic your audience loves<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;when choosing your photo props and filters.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Developing Your Marketing Kit<\/span><\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-12.png\" alt=\"Developing Your Own Marketing Kit\" class=\"wp-image-9128\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>Share business updates and highlights. <\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Create custom posts and social posts from reviews and updates.<\/span><\/p>\n\n\n\n<p><b>Customize posts you can share today.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Change the style, colours, and more on your marketing materials to match your business needs.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-13.png\" alt=\"Developing Your Own Marketing Kit\" class=\"wp-image-9129\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>Share your story with a personalized video.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Share business names and some questions for a quick and easy video to share on social.<\/span><\/p>\n\n\n\n<p><b>Printable posters to kick off your marketing.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Download your in-store kit and receive printable posters, signs and stickers for your business.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Wrapping It Up<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Taking advantage of creative design tools can help turn your ad into a customer magnet.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-14.png\" alt=\"Wrapping It Up\" class=\"wp-image-9130\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">You can add a personal touch to your designs to give your brand an authentic personality through storytelling.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">We hope you enjoyed understanding blogging is essential for growth. If you\u2019re looking for more great content, check out some of our other reads below:<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/honeypotmarketing.com\/kicking-off-the-holiday-season-with-winning-black-friday-strategies\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">Kicking Off the Holiday Season With Winning Black Friday Strategies<\/span><\/strong><\/a><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/honeypotmarketing.com\/the-importance-of-social-media-to-boost-sales-this-holiday-season\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">The Importance of Social Media to Boost Sales This Holiday Season<\/span><\/strong><\/a><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/honeypotmarketing.com\/how-to-use-reels-and-stories-to-grow-your-business\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">How To Use Reels and Stories To Grow Your Business<\/span><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avez-vous d\u00e9j\u00e0 parcouru Twitter, Instagram ou Facebook sans but pr\u00e9cis et vous \u00eates-vous laiss\u00e9 entra\u00eener \u00e0 regarder la vid\u00e9o de quelqu&#039;un ? Nous avons d\u00e9j\u00e0 v\u00e9cu cette situation ! De plus, lorsqu&#039;il s&#039;agit d&#039;une vid\u00e9o d&#039;une marque, on se demande comment elle a pu r\u00e9aliser une vid\u00e9o aussi accrocheuse ? Cr\u00e9er une vid\u00e9o pour les r\u00e9seaux sociaux n&#039;est pas une science exacte ! Vous pouvez utiliser certaines techniques de cr\u00e9ation de vid\u00e9o pour cr\u00e9er des vid\u00e9os qui vous plaisent.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100,420],"tags":[344,362,309,44],"class_list":["post-9115","post","type-post","status-publish","format-standard","hentry","category-branding","category-ecommerce","tag-2021-brand-building","tag-black-friday","tag-creative-marketing","tag-instagram"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":100,"label":"Branding"},{"value":420,"label":"eCommerce"}],"post_tag":[{"value":344,"label":"2021 brand building"},{"value":362,"label":"Black Friday"},{"value":309,"label":"creative marketing"},{"value":44,"label":"Instagram"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":0,"category_info":[{"term_id":100,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":100,"taxonomy":"category","description":"","parent":0,"count":24,"filter":"raw","cat_ID":100,"category_count":24,"category_description":"","cat_name":"Branding","category_nicename":"branding","category_parent":0},{"term_id":420,"name":"eCommerce","slug":"ecommerce","term_group":0,"term_taxonomy_id":420,"taxonomy":"category","description":"","parent":0,"count":8,"filter":"raw","cat_ID":420,"category_count":8,"category_description":"","cat_name":"eCommerce","category_nicename":"ecommerce","category_parent":0}],"tag_info":[{"term_id":344,"name":"2021 brand building","slug":"2021-brand-building","term_group":0,"term_taxonomy_id":344,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":362,"name":"Black Friday","slug":"black-friday","term_group":0,"term_taxonomy_id":362,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":309,"name":"creative marketing","slug":"creative-marketing","term_group":0,"term_taxonomy_id":309,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":44,"name":"Instagram","slug":"instagram","term_group":0,"term_taxonomy_id":44,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":0,"uagb_excerpt":"Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone&#8217;s video? We&#8217;ve sure been there before! Moreover, when it&#8217;s a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn&#8217;t an exact science! You can use some...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone&#039;s video? We&#039;ve sure been there before! Moreover, when it&#039;s a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn&#039;t an exact science! You can use some\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"5 Scroll Stopping Creative Ideas to Use For Black Friday\" \/>\n\t\t<meta property=\"og:description\" content=\"Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone&#039;s video? We&#039;ve sure been there before! Moreover, when it&#039;s a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn&#039;t an exact science! You can use some\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-11-22T22:21:27+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-23T15:39:45+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"5 Scroll Stopping Creative Ideas to Use For Black Friday\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone&#039;s video? We&#039;ve sure been there before! Moreover, when it&#039;s a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn&#039;t an exact science! You can use some\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@NedelkoDan\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/5-creative-ideas-black-friday\\\/#blogposting\",\"name\":\"5 Scroll Stopping Creative Ideas to Use For Black Friday\",\"headline\":\"5 Scroll Stopping Creative Ideas to Use For Black Friday\",\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/205-1.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/5-creative-ideas-black-friday\\\/#articleImage\"},\"datePublished\":\"2021-11-22T18:21:27-05:00\",\"dateModified\":\"2024-09-23T11:39:45-04:00\",\"inLanguage\":\"fr-CA\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/5-creative-ideas-black-friday\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/5-creative-ideas-black-friday\\\/#webpage\"},\"articleSection\":\"Branding, eCommerce, 2021 brand building, Black Friday, creative marketing, Instagram\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/5-creative-ideas-black-friday\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/#listItem\",\"name\":\"eCommerce\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/#listItem\",\"position\":2,\"name\":\"eCommerce\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/5-creative-ideas-black-friday\\\/#listItem\",\"name\":\"5 Scroll Stopping Creative Ideas to Use For Black Friday\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/5-creative-ideas-black-friday\\\/#listItem\",\"position\":3,\"name\":\"5 Scroll Stopping Creative Ideas to Use For Black Friday\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/#listItem\",\"name\":\"eCommerce\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\",\"name\":\"Honeypot Marketing\",\"description\":\"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/\",\"email\":\"hi@honeypotmarketing.com\",\"telephone\":\"+12263366220\",\"foundingDate\":\"2001-01-04\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":8,\"maxValue\":14},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/adminify-custom-icons\\\/cropped-Benny-Bee.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/5-creative-ideas-black-friday\\\/#organizationLogo\",\"width\":512,\"height\":512},\"image\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/5-creative-ideas-black-friday\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/honeypot.marketing\\\/\",\"https:\\\/\\\/x.com\\\/honeypot_mkting?lang=en\",\"https:\\\/\\\/www.instagram.com\\\/honeypotmarketing\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@honeypotmarketing\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCzEqYq4v78fn6PTVa6K0O6g\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/honeypot-marketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/\",\"name\":\"Dan Nedelko\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Dan-Nedelko.png\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/dan.nedelko\",\"https:\\\/\\\/twitter.com\\\/NedelkoDan\",\"https:\\\/\\\/instagram.com\\\/dannomatic\",\"https:\\\/\\\/www.tiktok.com\\\/@dannedelko\",\"https:\\\/\\\/ca.pinterest.com\\\/dannomatic\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCNygIZ1RF2I452PI8bVqeqQ\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dannedelko\\\/\"],\"description\":\"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.\",\"jobTitle\":\"President\",\"alumniOf\":[{\"@type\":\"EducationalOrganization\",\"name\":\"Wilfrid Laurier University\",\"sameAs\":\"https:\\\/\\\/www.wlu.ca\\\/\"}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/5-creative-ideas-black-friday\\\/#webpage\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/5-creative-ideas-black-friday\\\/\",\"name\":\"5 Scroll Stopping Creative Ideas to Use For Black Friday\",\"description\":\"Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone's video? We've sure been there before! Moreover, when it's a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn't an exact science! You can use some\",\"inLanguage\":\"fr-CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/ecommerce\\\/5-creative-ideas-black-friday\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\"},\"datePublished\":\"2021-11-22T18:21:27-05:00\",\"dateModified\":\"2024-09-23T11:39:45-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/\",\"name\":\"Honeypot Marketing\",\"alternateName\":\"honeypotmarketing.com\",\"description\":\"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\",\"inLanguage\":\"fr-CA\",\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"lz1itarc1h\");\n\t\t<\/script>\n\t\t<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer',\"GTM-PBNLZVB\");<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>5 Scroll Stopping Creative Ideas to Use For Black Friday<\/title>\n\n","aioseo_head_json":{"title":"5 id\u00e9es cr\u00e9atives \u00e0 retenir pour le Black Friday","description":"Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone's video? We've sure been there before! Moreover, when it's a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn't an exact science! You can use some","canonical_url":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/#blogposting","name":"5 Scroll Stopping Creative Ideas to Use For Black Friday","headline":"5 Scroll Stopping Creative Ideas to Use For Black Friday","author":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author"},"publisher":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/205-1.png","@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/#articleImage"},"datePublished":"2021-11-22T18:21:27-05:00","dateModified":"2024-09-23T11:39:45-04:00","inLanguage":"fr-CA","mainEntityOfPage":{"@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/#webpage"},"isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/#webpage"},"articleSection":"Branding, eCommerce, 2021 brand building, Black Friday, creative marketing, Instagram"},{"@type":"BreadcrumbList","@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/honeypotmarketing.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/#listItem","name":"eCommerce"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/#listItem","position":2,"name":"eCommerce","item":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/#listItem","name":"5 Scroll Stopping Creative Ideas to Use For Black Friday"},"previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/#listItem","position":3,"name":"5 Scroll Stopping Creative Ideas to Use For Black Friday","previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/#listItem","name":"eCommerce"}}]},{"@type":"Organization","@id":"https:\/\/honeypotmarketing.com\/fr\/#organization","name":"Honeypot Marketing","description":"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.","url":"https:\/\/honeypotmarketing.com\/fr\/","email":"hi@honeypotmarketing.com","telephone":"+12263366220","foundingDate":"2001-01-04","numberOfEmployees":{"@type":"QuantitativeValue","minValue":8,"maxValue":14},"logo":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/adminify-custom-icons\/cropped-Benny-Bee.png","@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/#organizationLogo","width":512,"height":512},"image":{"@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/honeypot.marketing\/","https:\/\/x.com\/honeypot_mkting?lang=en","https:\/\/www.instagram.com\/honeypotmarketing\/","https:\/\/www.tiktok.com\/@honeypotmarketing","https:\/\/www.youtube.com\/channel\/UCzEqYq4v78fn6PTVa6K0O6g","https:\/\/www.linkedin.com\/company\/honeypot-marketing\/"]},{"@type":"Person","@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author","url":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/","name":"Dan Nedelko","image":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/Dan-Nedelko.png"},"sameAs":["https:\/\/facebook.com\/dan.nedelko","https:\/\/twitter.com\/NedelkoDan","https:\/\/instagram.com\/dannomatic","https:\/\/www.tiktok.com\/@dannedelko","https:\/\/ca.pinterest.com\/dannomatic\/","https:\/\/www.youtube.com\/channel\/UCNygIZ1RF2I452PI8bVqeqQ","https:\/\/www.linkedin.com\/in\/dannedelko\/"],"description":"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.","jobTitle":"President","alumniOf":[{"@type":"EducationalOrganization","name":"Wilfrid Laurier University","sameAs":"https:\/\/www.wlu.ca\/"}]},{"@type":"WebPage","@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/#webpage","url":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/","name":"5 Scroll Stopping Creative Ideas to Use For Black Friday","description":"Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone's video? We've sure been there before! Moreover, when it's a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn't an exact science! You can use some","inLanguage":"fr-CA","isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/#breadcrumblist"},"author":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author"},"creator":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author"},"datePublished":"2021-11-22T18:21:27-05:00","dateModified":"2024-09-23T11:39:45-04:00"},{"@type":"WebSite","@id":"https:\/\/honeypotmarketing.com\/fr\/#website","url":"https:\/\/honeypotmarketing.com\/fr\/","name":"Honeypot Marketing","alternateName":"honeypotmarketing.com","description":"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","inLanguage":"fr-CA","publisher":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#organization"}}]},"og:locale":"fr_CA","og:site_name":"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","og:type":"article","og:title":"5 Scroll Stopping Creative Ideas to Use For Black Friday","og:description":"Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone's video? We've sure been there before! Moreover, when it's a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn't an exact science! You can use some","og:url":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/","og:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","og:image:secure_url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","article:published_time":"2021-11-22T22:21:27+00:00","article:modified_time":"2024-09-23T15:39:45+00:00","article:publisher":"https:\/\/www.facebook.com\/honeypot.marketing\/","article:author":"https:\/\/facebook.com\/dan.nedelko","twitter:card":"summary_large_image","twitter:site":"@honeypot_mkting","twitter:title":"5 Scroll Stopping Creative Ideas to Use For Black Friday","twitter:description":"Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone's video? We've sure been there before! Moreover, when it's a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn't an exact science! You can use some","twitter:creator":"@NedelkoDan","twitter:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png"},"aioseo_meta_data":{"post_id":"9115","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":{"category":420},"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-01-22 03:32:08","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2024-03-18 14:41:51","updated":"2026-01-22 03:32:08"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/\" title=\"eCommerce\">eCommerce<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t5 Scroll Stopping Creative Ideas to Use For Black Friday\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/honeypotmarketing.com\/fr"},{"label":"eCommerce","link":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/"},{"label":"5 Scroll Stopping Creative Ideas to Use For Black Friday","link":"https:\/\/honeypotmarketing.com\/fr\/ecommerce\/5-creative-ideas-black-friday\/"}],"_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/9115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=9115"}],"version-history":[{"count":0,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/9115\/revisions"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=9115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=9115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=9115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}