{"id":9136,"date":"2021-11-29T16:58:13","date_gmt":"2021-11-29T20:58:13","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9136"},"modified":"2024-09-23T11:39:43","modified_gmt":"2024-09-23T15:39:43","slug":"conseils-pour-reussir-votre-profil-dentreprise-google","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/winlocal\/google-business-profile-success-tips\/","title":{"rendered":"10 conseils pour r\u00e9ussir votre profil Google Business"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5TCrESJeGGs\" title=\"10 tactiques pour Google My Business\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"10 Google Business Profile Tips for Success\" \/><meta itemprop=\"uploadDate\" content=\"2021-11-29T16:58:13-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/x-m4a\" \/><meta itemprop=\"description\" content=\"Did you know that 97% of people learn more about a local company online than anywhere else?The sweet, simple days of yellow pages and phonebooks are long behind us!For small businesses, it&#039;s no longer a nice perk to have your business in an ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1637961657875_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"91.2\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1637961657875_restream.m4a%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fwinlocal%2Fgoogle-business-profile-success-tips%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1637961657875_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9136-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1637961657875_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1637961657875_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">Saviez-vous que 97% de personnes en apprennent davantage sur une entreprise locale <\/span><\/i><b><i>en ligne <\/i><\/b><i><span style=\"font-weight: 400;\">que partout ailleurs ?<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les beaux jours simples des pages jaunes et des annuaires t\u00e9l\u00e9phoniques sont derri\u00e8re nous !<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pour les petites entreprises, avoir son entreprise dans un annuaire en ligne n\u2019est plus un avantage appr\u00e9ciable ; c\u2019est une n\u00e9cessit\u00e9 !<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Malheureusement, de nombreuses entreprises n\u00e9gligent l\u2019un des outils les plus puissants pour atteindre cet objectif et d\u2019autres objectifs commerciaux fondamentaux : <\/span><b><i>Profil d&#039;entreprise Google.<\/i><\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Google My Business est comme un annuaire t\u00e9l\u00e9phonique virtuel<\/b><span style=\"font-weight: 400;\">! <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Non seulement Google My Business permet de trouver plus facilement votre entreprise sur Google, mais il vous aide \u00e9galement \u00e0 atteindre des clients potentiels qui, autrement, ne sauraient pas comment trouver votre entreprise.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Alors, que vous envisagiez de cr\u00e9er une fiche pour votre entreprise ou que vous recherchiez les meilleurs moyens de renforcer votre pr\u00e9sence locale, Google My Business vaut bien votre temps\u00a0!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu&#039;est-ce qui fonctionne ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Google Mon Entreprise<\/b><span style=\"font-weight: 400;\"> est un outil pr\u00e9cieux pour aider les entreprises \u00e0 gagner en visibilit\u00e9.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mais vous n\u2019utilisez peut-\u00eatre pas GMB \u00e0 son plein potentiel.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voici dix choses que vous pouvez faire pour rendre votre profil plus efficace.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/206-1-1024x759.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" class=\"wp-image-9137\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Allons-y!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>1. Pourquoi un profil d\u2019entreprise Google est-il important\u00a0?<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google My Business a remplac\u00e9 les Pages Jaunes et est devenu l&#039;annuaire en ligne incontournable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les utilisateurs sont tr\u00e8s motiv\u00e9s dans leurs recherches. Par cons\u00e9quent, nous obtenons une intention de recherche consid\u00e9rable.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/206-2-1024x669.png\" alt=\"Why is a Google My Business Profile Important?\" class=\"wp-image-9138\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe des milliers de mots-cl\u00e9s que vous pouvez optimiser \u00e0 l&#039;aide de Google My Business, et divers outils sont fournis avec.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>2. Qu\u2019est-ce qui fait le succ\u00e8s d\u2019un profil d\u2019entreprise Google\u00a0?<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google My Business est un guichet unique o\u00f9 vous pouvez fournir des informations de qualit\u00e9 pour atteindre votre public.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/206-3-1024x683.png\" alt=\"What Makes a GMB Profile Successful?\" class=\"wp-image-9139\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En optimisant votre profil Google My Business, vous envoyez des signaux \u00e0 Google qui vous aideront \u00e0 vous classer plus haut dans les recherches et \u00e0 augmenter votre visibilit\u00e9 aupr\u00e8s de votre public.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. M\u00e9tadonn\u00e9es \u2013 Qu\u2019est-ce que c\u2019est ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Votre fiche Google My Business est une&nbsp;<strong>signal de classement important pour l&#039;algorithme local de Google<\/strong>&nbsp;lorsqu&#039;il s&#039;agit d&#039;\u00eatre trouv\u00e9 dans le pack de cartes Google, Google Maps et les r\u00e9sultats de recherche localis\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par cons\u00e9quent, vous devez fournir autant d&#039;informations que possible en utilisant les m\u00e9tadonn\u00e9es du profil Google My Business pour obtenir un meilleur classement dans Google.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/206-4-1024x753.png\" alt=\"MetaData - What is that?\" class=\"wp-image-9140\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les m\u00e9tadonn\u00e9es peuvent \u00eatre une description de l&#039;image que vous avez t\u00e9l\u00e9charg\u00e9e sur Google My Business ou l&#039;appareil photo avec lequel vous avez pris des photos !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <b>Comprendre votre rang local \u00e0 l&#039;aide de Local Falcon<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avoir un profil Google My Business est une bonne chose, mais \u00e0 moins qu\u2019il ne soit class\u00e9 dans le pack Google Map 3, vous n\u2019avez aucune visibilit\u00e9 dans la recherche locale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Appara\u00eetre sur Google Maps g\u00e9n\u00e8re un volume insens\u00e9 de demandes de renseignements en ligne.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/206-5-1024x768.png\" alt=\"Comprendre votre rang local \u00e0 l&#039;aide de Local Falcon\" class=\"wp-image-9141\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Local Falcon comprend l\u2019importance d\u2019un meilleur classement dans la recherche Google Maps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Local Falcon est un outil de suivi du classement local pour l&#039;analyse du r\u00e9f\u00e9rencement local et fournit des r\u00e9sultats organiques en direct.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Optimisez les images pour la recherche locale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C&#039;est un fait SEO que les photos cr\u00e9ent plus d&#039;engagement, de port\u00e9e et de clics pour vous Google My Business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque les consommateurs consultent votre profil d\u2019entreprise sur Google, il est essentiel d\u2019optimiser les photos de votre entreprise.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/206-6.png\" alt=\"Optimize Images for Local Search\" class=\"wp-image-9142\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investissez dans des photos de haute qualit\u00e9 qui peuvent d\u00e9marquer votre entreprise de vos concurrents et inciter les consommateurs \u00e0 visiter votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N&#039;oubliez pas non plus de mettre \u00e0 jour les balises alt de l&#039;image\u00a0!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Ajout de produits \u00e0 votre profil d&#039;entreprise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Optimisez votre annonce gr\u00e2ce \u00e0 la fonctionnalit\u00e9 produits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google My Business propose d\u00e9sormais des produits et des collections de produits complets avec des images, des d\u00e9tails, des prix et des produits associ\u00e9s.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/206-7.png\" alt=\"Adding Products to your GMB profile\" class=\"wp-image-9143\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette fonctionnalit\u00e9 est un excellent moyen de fid\u00e9liser vos clients sans quitter votre profil GMB.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il permet aux utilisateurs d&#039;afficher plus d&#039;informations sur vos produits et services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Ajout de services \u00e0 votre profil Google Business<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important de se rappeler que Google My Business est essentiel \u00e0 une strat\u00e9gie de marketing local florissante.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/206-8-1024x601.png\" alt=\"Adding Services to your GMB profile\" class=\"wp-image-9144\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ajoutant des services \u00e0 votre profil Google My Business, votre entreprise pourra capturer de nouveaux prospects et convertir les chercheurs en clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gardez vos services sp\u00e9cifiques pour mettre en valeur la gamme de services que vous proposez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Appel et historique des appels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 la fonctionnalit\u00e9 \u00ab Historique des appels \u00bb de Google My Business, les propri\u00e9taires d&#039;entreprise voient et r\u00e9pondent aux appels manqu\u00e9s depuis la recherche Google et Maps.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/206-9-1024x708.png\" alt=\"Call and Calls history\" class=\"wp-image-9145\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;historique des appels vous permet de\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivez les appels t\u00e9l\u00e9phoniques des clients sur Google Search et Maps<\/li>\n\n\n\n<li>R\u00e9pondez aux appels manqu\u00e9s et restez en contact avec les clients<\/li>\n\n\n\n<li>Conservez vos appels provenant de la recherche et de Maps au m\u00eame endroit<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">9. Messagerie \u2013 Pour que les clients puissent discuter directement avec vous\u00a0!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous recherchez une m\u00e9thode pratique et simple pour interagir avec vos clients\u00a0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les visiteurs peuvent vous envoyer des messages directement depuis votre fiche d&#039;entreprise sur Google Search ou Google Maps avec Google My Business Messaging.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/206-10.png\" alt=\"Messaging -\u00a0 So Customers can chat directly with you!\" class=\"wp-image-9146\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils n\u2019auront plus besoin de parcourir votre site Web pour trouver un moyen de vous contacter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. <b>Cr\u00e9ez des citations pour augmenter votre classement local sur Google<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les citations sont toutes les mentions de votre entreprise sur le Web, m\u00eame si ces mentions ne sont pas directement li\u00e9es \u00e0 votre site Web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces citations peuvent inclure des listes locales, des sites d&#039;avis tels que Yelp et votre fiche sur Google.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/206-11-1024x389.png\" alt=\"Cr\u00e9ez des citations pour augmenter votre classement local sur Google\" class=\"wp-image-9147\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er des citations coh\u00e9rentes, c&#039;est-\u00e0-dire que les informations sur votre entreprise, telles que votre nom, votre adresse et votre num\u00e9ro de t\u00e9l\u00e9phone, sont les m\u00eames sur tout le Web, est important car cela montre \u00e0 Google que les informations sur ces sites sont fiables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe plusieurs logiciels de soumission automatique pour cr\u00e9er des citations, tels que Bright Local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pour conclure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Google Mon Entreprise<\/b><span style=\"font-weight: 400;\"> est un outil puissant qui peut booster votre profil et le rendre plus efficace, alors profitez-en !<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/206-12.png\" alt=\"Pour conclure\" class=\"wp-image-9148\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 de comprendre que le blogging est essentiel \u00e0 la croissance. Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/honeypotmarketing.com\/fr\/5-scroll-stopping-creative-ideas-to-use-for-black-friday\/\">5 id\u00e9es cr\u00e9atives \u00e0 retenir pour le Black Friday<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/limportance-des-reseaux-sociaux-pour-booster-les-ventes-pendant-les-fetes\/\">L&#039;importance des m\u00e9dias sociaux pour stimuler les ventes pendant les f\u00eates de fin d&#039;ann\u00e9e<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/marketing-de-contenu-blogging-pour-la-croissance\/\">Marketing de contenu \u2013 Bloguer pour se d\u00e9velopper<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Saviez-vous que 971 TP3T des gens en apprennent plus sur une entreprise locale en ligne que partout ailleurs ? L&#039;\u00e9poque simple et agr\u00e9able des pages jaunes et des annuaires t\u00e9l\u00e9phoniques est r\u00e9volue depuis longtemps ! Pour les petites entreprises, avoir son entreprise dans un annuaire en ligne n&#039;est plus un avantage appr\u00e9ciable ; c&#039;est un incontournable ! Malheureusement, de nombreuses entreprises n\u00e9gligent cet aspect...<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"ai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[40,48,424],"tags":[344,89,299,308,236],"class_list":["post-9136","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-how-to","category-winlocal","tag-2021-brand-building","tag-digital-marketing","tag-google-business","tag-google-my-business","tag-small-business-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Did you know that 97% of people learn more about a local company online than anywhere else? 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