{"id":9249,"date":"2022-01-18T10:22:42","date_gmt":"2022-01-18T14:22:42","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9249"},"modified":"2024-09-23T11:39:35","modified_gmt":"2024-09-23T15:39:35","slug":"6-astuces-semrush-pour-liberer-votre-potentiel-marketing","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/seo\/6-cool-semrush-tricks-to-unlock-your-marketing-potential\/","title":{"rendered":"6 astuces SEMRush pour lib\u00e9rer votre potentiel marketing"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/hax55JClHPM\" title=\"6 astuces SEMRush pour lib\u00e9rer votre potentiel marketing\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"6 Cool SEMRush \u201cTricks\u201d To Unlock Your Marketing Potential\" \/><meta itemprop=\"uploadDate\" content=\"2022-01-18T10:22:42-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"Grabbing the top position in Google is a world of struggle.No matter your field of business, you need an advanced tool to monitor your SEO through every step.This is where SEMRush comes into the picture.SEMRush is a robust platform that allows ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1642195347284_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"82.0\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1642195347284_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fseo%2F6-cool-semrush-tricks-to-unlock-your-marketing-potential%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1642195347284_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9249-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1642195347284_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1642195347284_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span data-preserver-spaces=\"true\">Obtenir la premi\u00e8re position sur Google est un v\u00e9ritable combat.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Quel que soit votre domaine d&#039;activit\u00e9, vous avez besoin d&#039;un outil avanc\u00e9 pour surveiller votre r\u00e9f\u00e9rencement \u00e0 chaque \u00e9tape.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">C&#039;est l\u00e0 que SEMRush entre en sc\u00e8ne.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">SEMRush est une plateforme robuste qui vous permet d&#039;examiner vos\u00a0<\/span><strong><span data-preserver-spaces=\"true\">concurrents\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">et vous aider \u00e0 rester au courant de la\u00a0<\/span><strong><span data-preserver-spaces=\"true\">classements<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Mais comment faire cela exactement ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Plongeons dans quelques astuces pr\u00e9cieuses que vous pouvez commencer \u00e0 utiliser d\u00e8s aujourd\u2019hui\u00a0!<\/span><\/p>\n<h2><img decoding=\"async\" class=\"aligncenter wp-image-9250\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/211-1.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" width=\"802\" height=\"618\" \/><\/h2>\n<p>&nbsp;<\/p>\n<h2><strong>1. Trouver des requ\u00eates \u00e0 faible concurrence et \u00e0 forte valeur ajout\u00e9e avec l&#039;outil Keyword Magic<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commencez par votre mot-cl\u00e9 de d\u00e9part<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finir les modificateurs de correspondance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filtrer les mots interrogatifs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Volume total et difficult\u00e9 moyenne<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intention (informationnelle, navigationnelle, commerciale, transactionnelle)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filtres (correspondance exacte \/ correspondance large)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trouver des opportunit\u00e9s de fonctionnalit\u00e9s SERP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mots cl\u00e9s associ\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9largir la port\u00e9e de la liste de mots cl\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9couvrez de nouvelles id\u00e9es de mots-cl\u00e9s rentables pour le contenu<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9251\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/211-2.png\" alt=\"Keywords Magic Tool\" width=\"831\" height=\"599\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. Trouver les pages les plus fr\u00e9quent\u00e9es de vos concurrents (et comment identifier vos opportunit\u00e9s)<\/strong><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Cliquez <\/span><b>Analyse du trafic<\/b><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Choisissez le <\/span><b>Pages principales <\/b><span style=\"font-weight: 400;\">languette<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Cette fonctionnalit\u00e9 vous montrera une liste des pages qui ont re\u00e7u le <\/span><b>la plupart du trafic <\/b><b>sur le domaine d&#039;un concurrent<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9252\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/211-3-1024x612.png\" alt=\"Finding your competitors most highly trafficked pages (and how to identify your opportunities)\" width=\"895\" height=\"535\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>3. Utilisation de l&#039;\u00e9cart de mots cl\u00e9s pour trouver des requ\u00eates de recherche \u00e0 forte valeur ajout\u00e9e<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comparer votre <\/span><b>Mots-cl\u00e9s du domaine <\/b><span style=\"font-weight: 400;\">aux concurrents<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Type de mot-cl\u00e9\u00a0:<\/b><span style=\"font-weight: 400;\"> Organique, Payant, PLA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trouvez les meilleures opportunit\u00e9s de mots cl\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chevauchement de mots-cl\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tableau des mots cl\u00e9s\u00a0:<\/b><span style=\"font-weight: 400;\"> 5 principaux types d&#039;intersections<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Filtres :<\/b><span style=\"font-weight: 400;\"> Position, intention, KD et avanc\u00e9<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9253\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/211-4.png\" alt=\"Using keyword gap to find high value search queries\" width=\"840\" height=\"537\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>4. Retrouver les classements de recherche organique que vous avez perdus et comment les r\u00e9cup\u00e9rer<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00e9rifiez votre march\u00e9 <\/span><b>Tendance r\u00e9cente du trafic <\/b><span style=\"font-weight: 400;\">et comparez-le \u00e0 votre site Web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00e9rifiez combien <\/span><b>mots-cl\u00e9s<\/b><span style=\"font-weight: 400;\"> vous \u00e9tiez class\u00e9 historiquement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Auditez votre contenu<\/b><span style=\"font-weight: 400;\"> pour voir si c&#039;est assez engageant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyser le <\/span><b>sant\u00e9 technique<\/b><span style=\"font-weight: 400;\"> de votre site web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9couvrez de nouvelles <\/span><b>concurrents de niche<\/b><span style=\"font-weight: 400;\"> tu n&#039;\u00e9tais pas au courant<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-9254\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/211-5-1024x388.png\" alt=\"Finding organic search rankings you've lost and how to get them back\" width=\"1024\" height=\"388\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5. Trouver les annonces et les pages de destination de vos concurrents et comment les battre<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recherchez vos concurrents<\/b><span style=\"font-weight: 400;\"> dans le tableau de bord et exporter leurs classements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous pouvez voir la page de destination qui <\/span><span style=\"font-weight: 400;\">\u00e7a va \u00e0.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Utilisez l&#039;onglet recherche<\/b><span style=\"font-weight: 400;\"> pour d\u00e9couvrir quelles publicit\u00e9s vos concurrents utilisent.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9255\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/211-6.png\" alt=\"Finding your competitors ads and landing pages and how to beat them\" width=\"838\" height=\"667\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>6. G\u00e9rer et d\u00e9savouer les backlinks toxiques pour garder votre profil de backlinks impeccable<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installation <\/span><b>rapports hebdomadaires<\/b><span style=\"font-weight: 400;\"> sur les nouveaux liens pour rep\u00e9rer et supprimer rapidement les backlinks toxiques.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilisez le <\/span><b>Outil de rapport de backlink<\/b><span style=\"font-weight: 400;\"> pour obtenir une liste de tous les backlinks potentiellement toxiques<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exportez-les<\/b><span style=\"font-weight: 400;\"> \u00e0 la liste de d\u00e9saveu de l&#039;outil d&#039;audit de backlink.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mettre sur liste noire les URL sp\u00e9cifiques<\/b><span style=\"font-weight: 400;\"> ou l&#039;int\u00e9gralit\u00e9 du domaine avant de l&#039;exporter vers l&#039;outil de d\u00e9saveu de Google.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/211-7.png\" alt=\"Managing and disavowing toxic backlinks to keep your backlink profile squeaky clean\" width=\"952\" height=\"660\" \/><\/p>\n<h2>Pour conclure<\/h2>\n<p><span style=\"font-weight: 400;\">SEMRush est une suite d&#039;outils tout-en-un permettant d&#039;am\u00e9liorer la visibilit\u00e9 en ligne et de d\u00e9couvrir des informations marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outils et rapports pour aider les sp\u00e9cialistes du marketing avec\u00a0:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>SEO, PPC, SMM, recherche de mots cl\u00e9s, recherche concurrentielle, relations publiques, marketing de contenu, informations marketing, gestion de campagne.<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-9257\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/211-8-1024x526.png\" alt=\"Let\u2019s call it a wrap!\" width=\"1024\" height=\"526\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 de conna\u00eetre <\/span><b>6 astuces SEMRush pour lib\u00e9rer votre potentiel marketing<\/b><span data-preserver-spaces=\"true\">. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/14-incredible-free-apps-that-will-unleash-your-content-creation-superpowers\/\"><strong>14 applications gratuites incroyables qui lib\u00e9reront vos super pouvoirs de cr\u00e9ation de contenu<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/utiliser-canva-pour-rationaliser-les-flux-de-production-creatifs\/\"><strong>Utiliser Canva pour rationaliser les flux de production cr\u00e9atifs<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/10-google-my-business-tactics-businesses-entrepreneurs-can-use-to-succeed\/\"><strong>10 tactiques Google My Business que les entreprises et les entrepreneurs peuvent utiliser pour r\u00e9ussir<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Obtenir la premi\u00e8re position sur Google est un v\u00e9ritable d\u00e9fi. Quel que soit votre secteur d&#039;activit\u00e9, vous avez besoin d&#039;un outil avanc\u00e9 pour surveiller votre r\u00e9f\u00e9rencement \u00e0 chaque \u00e9tape. C&#039;est l\u00e0 qu&#039;intervient SEMRush. 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