{"id":9308,"date":"2022-02-01T13:00:58","date_gmt":"2022-02-01T17:00:58","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9308"},"modified":"2024-09-23T11:39:31","modified_gmt":"2024-09-23T15:39:31","slug":"susciter-lengagement-du-contenu-avec-la-video-et-lhumour","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/driving-content-engagement-with-video-and-humour\/","title":{"rendered":"Stimuler l&#039;engagement du contenu gr\u00e2ce \u00e0 la vid\u00e9o et \u00e0 l&#039;humour"},"content":{"rendered":"<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Driving Content Engagement With Video and Humour\" \/><meta itemprop=\"uploadDate\" content=\"2022-02-01T13:00:58-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"Knock knock.&amp;nbsp;Who&#039;s there?&amp;nbsp;Honeydew.&amp;nbsp;Honeydew who?&amp;nbsp;Honeydew, you wanna dance?OK, so it&#039;s not the BEST joke in the world, but we bet you got a SMILE on your face or possibly a good eye roll or two.Laughter t...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1643404845707_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"88.0\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1643404845707_restream.m4a%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fsocial-media%2Fdriving-content-engagement-with-video-and-humour%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1643404845707_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9308-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1643404845707_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1643404845707_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p><b>Toc toc.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Qui est l\u00e0 ?&nbsp;<\/span><\/p>\n\n\n\n<p><b>Miellat.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Honeydew qui ?&nbsp;<\/span><\/p>\n\n\n\n<p><b>Honeydew, tu veux danser ?<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">OK, ce n&#039;est pas la MEILLEURE blague du monde, mais nous parions que vous avez un SOURIRE sur votre visage ou peut-\u00eatre un ou deux bons levers de yeux.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Le rire est vraiment le meilleur rem\u00e8de et c&#039;est aussi un moyen de stimuler l&#039;engagement sur votre contenu sur les r\u00e9seaux sociaux.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cela permet d&#039;attirer vos utilisateurs en parcourant le flux et rend votre marque plus accessible et plus encore.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu&#039;est-ce qui fonctionne ?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Le bon type d\u2019humour peut facilement faire ou d\u00e9faire le contenu de votre vid\u00e9o.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">D\u00e9composons l\u2019humour dans la vid\u00e9o et o\u00f9 et quand l\u2019utiliser au mieux.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-1-1024x737.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" class=\"wp-image-9309\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">L&#039;importance de l&#039;humour dans la vid\u00e9o<\/span><\/strong><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">L&#039;humour n&#039;est pas sp\u00e9cifique \u00e0 un seul type d&#039;entreprise ; tout le monde peut b\u00e9n\u00e9ficier de son utilisation dans sa vid\u00e9o.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Cela apporte de la joie \u00e0 de nombreuses personnes et vous permet de cr\u00e9er un environnement plus convivial.&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">espace convivial et joyeux<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;avec vos consommateurs.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Toutes les vid\u00e9os ne doivent pas n\u00e9cessairement \u00eatre dr\u00f4les\u00a0;&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">il y a un temps et un lieu<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-2.png\" alt=\"L&#039;importance de l&#039;humour dans la vid\u00e9o\" class=\"wp-image-9310\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Cr\u00e9er des vid\u00e9os sur plusieurs plateformes&nbsp;<\/span><\/strong><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Voici comment vous pouvez cr\u00e9er du contenu vid\u00e9o convaincant\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Choisissez une vid\u00e9o<\/span><strong><span data-preserver-spaces=\"true\">\u00a0but<\/span><\/strong><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Choisissez votre<\/span><strong><span data-preserver-spaces=\"true\">\u00a0tonifier<\/span><\/strong><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Choisissez une vid\u00e9o\u00a0<\/span><strong><span data-preserver-spaces=\"true\">sujet<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0c&#039;est garanti d&#039;avoir du succ\u00e8s\u00a0<\/span>\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Contenu du blog<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Questions des clients<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Astuces, trucs et astuces<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-3-1024x679.png\" alt=\"Cr\u00e9er des vid\u00e9os sur plusieurs plateformes \" class=\"wp-image-9311\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u00c9crivez un script et r\u00e9p\u00e9tez<\/b><\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Se rapporter<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Agacer<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">R\u00e9v\u00e9ler<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Lib\u00e9rer<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><b>Choisissez le bon format\u00a0<\/b><\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Portrait ou Paysage<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifier le canal de m\u00e9dias sociaux\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-4.png\" alt=\"Cr\u00e9er des vid\u00e9os sur plusieurs plateformes\" class=\"wp-image-9312\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemple 1 \u2013 Robb Nash<\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Le<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.robbnash.com\/\" target=\"_blank\" rel=\"noopener\"><strong><em><span data-preserver-spaces=\"true\">&nbsp;Projet Robb Nash<\/span><\/em><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;est une \u00e9quipe d\u00e9di\u00e9e \u00e0 diffuser l&#039;espoir \u00e0 travers la musique et la narration, donnant une voix aux sans-voix.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.tiktok.com\/@robbnash\/video\/6989663228632567045?_t=8PM4kmWZA1u&amp;_r=1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-5.png\" alt=\"Robb Nash\" class=\"wp-image-9313\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>Pourquoi \u00e7a marche ?<\/b><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Robb est sinc\u00e8re quand il parle <\/span><span style=\"font-weight: 400;\">et a un langage corporel anim\u00e9.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Il y a une grande fluidit\u00e9 narrative.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Le public se sent connect\u00e9 et devient partie prenante de l\u2019exp\u00e9rience.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Id\u00e9al pour les r\u00e9seaux sociaux\u00a0; <\/span><span style=\"font-weight: 400;\">seulement une minute de dur\u00e9e.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Exemple 2 \u2013 Vidyard<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vidyard.com\/\"><strong><em>Vidyard<\/em> <\/strong><\/a>est une plateforme vid\u00e9o en ligne pour les entreprises qui vous permet d&#039;augmenter vos leads, d&#039;acc\u00e9l\u00e9rer votre pipeline et de ravir vos clients.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.tiktok.com\/@teamvidyard\/video\/6924357774419692806?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-6.png\" alt=\"Vidyard\" class=\"wp-image-9314\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>Pourquoi \u00e7a marche ?<\/b><b><br><\/b><b><br><\/b><span style=\"font-weight: 400;\">Vidyard a utilis\u00e9 l&#039;humour dans cette vid\u00e9o pour attirer davantage l&#039;attention sur son article de blog.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Non seulement il fournit des conseils utiles, mais il met en lumi\u00e8re la culture de l\u2019entreprise, cr\u00e9ant ainsi un environnement plus accueillant.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemple 3 \u2013 Dollar Shave Club<\/h2>\n\n\n\n<p>Avec <a href=\"https:\/\/ca.dollarshaveclub.com\/\"><em><strong>Club de rasage \u00e0 un dollar<\/strong><\/em><\/a>, tout ce dont vous avez besoin dans la salle de bain \u2013 de&nbsp;<em>rasoir<\/em> Des lames aux produits de soins, vous \u00eates livr\u00e9 automatiquement \u00e0 votre porte. Rien de plus simple.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=ZUG9qYTJMsI\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-7-1024x496.png\" alt=\"Club de rasage \u00e0 un dollar\" class=\"wp-image-9315\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><b>Pourquoi \u00e7a marche ?<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Utilise l&#039;humour \u00e0 travers <\/span><span style=\"font-weight: 400;\">dialogue choquant.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Vous permet de rester int\u00e9ress\u00e9 par un produit qui peut ne pas int\u00e9resser certains.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Des transitions rapides qui vous permettent de rester concentr\u00e9 sur l&#039;orateur.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Exemple 4 \u2013 Flux de ventes<\/h2>\n\n\n\n<p>Les ventes sont tr\u00e8s comp\u00e9titives, mentalement \u00e9puisantes, et ce qui fonctionne aujourd\u2019hui peut ne pas fonctionner demain. <em><a href=\"https:\/\/www.salesfeedmedia.com\/\"><strong>Flux de ventes<\/strong><\/a><\/em> est l\u00e0 pour aider les vendeurs \u00e0 rester sains d&#039;esprit et \u00e0 aller de l&#039;avant avec de nouvelles perspectives, des informations opportunes et des moments comiques<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.linkedin.com\/posts\/sales-feed-media_if-marketing-sales-were-a-married-couple-activity-6890345130725830656-rwTV\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-8.png\" alt=\"Flux de ventes\" class=\"wp-image-9316\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>Pourquoi \u00e7a marche ?<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Tr\u00e8s proche des acteurs du secteur ; cela le rend partageable.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Utilisation intelligente du r\u00e9cit ; <\/span><span style=\"font-weight: 400;\">ce qui en fait un produit hautement <\/span><span style=\"font-weight: 400;\">histoire captivante.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Exemple 5 \u2013 Engaged Inc.<\/h2>\n\n\n\n<p>Cr\u00e9er des annonces sur le <a href=\"https:\/\/thebridesmaidsapp.com\/\"><em><strong>Demoiselle d&#039;honneur<\/strong> <\/em><\/a>et le <a href=\"https:\/\/thegroomsmenapp.com\/\"><em><strong>Gar\u00e7ons d&#039;honneur<\/strong> <\/em><\/a>application pour que votre entreprise soit d\u00e9couverte, explor\u00e9e et fasse partie de l&#039;aventure du mariage. Quelle que soit la date ou l&#039;heure, votre entreprise sera r\u00e9pertori\u00e9e pour que les couples fianc\u00e9s puissent la parcourir.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-9.png\" alt=\"Engag\u00e9 Inc.\" class=\"wp-image-9317\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">L&#039;humour peut \u00eatre un moyen efficace d&#039;attirer l&#039;attention de votre public, mais il existe \u00e9galement <\/span><b>bonheur<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Voir une mari\u00e9e partager son jour sp\u00e9cial restaure un peu plus la foi en l\u2019humanit\u00e9.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Avec tant de n\u00e9gativit\u00e9 dans notre monde, une vid\u00e9o vraiment heureuse captive les spectateurs.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemple 6 \u2013 Duolingo<\/h2>\n\n\n\n<p>Apprendre est plus facile quand on s&#039;amuse, c&#039;est pourquoi <a rel=\"nofollow\" href=\"https:\/\/www.duolingo.com\/\"><em><strong>Duolingo<\/strong><\/em><\/a> Les le\u00e7ons gratuites et concises ressemblent plus \u00e0 un jeu qu&#039;\u00e0 un manuel<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=P5Lug4uY8JE&amp;t=2s\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-10.png\" alt=\"Duolingo\" class=\"wp-image-9318\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>Pourquoi \u00e7a marche ?<\/b><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Transforme la difficult\u00e9 d&#039;apprendre une nouvelle langue en quelque chose d&#039;amusant<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u00c9limine l&#039;approche s\u00e8che et adopte des mesures modernes<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Est relatable<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Dans l\u2019ensemble, leurs techniques divertissent les gens et les incitent \u00e0 revenir. <\/span><span style=\"font-weight: 400;\">pour en savoir plus<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Exemple 7 \u2013 Publicit\u00e9s du Super Bowl<\/h2>\n\n\n\n<p>Le<a href=\"https:\/\/www.nfl.com\/super-bowl\/\"><em><strong> Super Bowl<\/strong> <\/em><\/a>est un \u00e9v\u00e9nement sportif extr\u00eamement populaire qui a lieu chaque ann\u00e9e pour d\u00e9terminer le champion de la National Football League (NFL). Diffus\u00e9 dans plus de 170 pays, le Super Bowl est l&#039;un des \u00e9v\u00e9nements sportifs les plus regard\u00e9s au monde, avec des spectacles de mi-temps \u00e9labor\u00e9s et de nouvelles publicit\u00e9s qui ajoutent \u00e0 son attrait.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=xxNxqveseyI&amp;list=PLLF5BHcPOPUkYlRxhCpg52GskassQUDqF\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-11-1024x520.png\" alt=\"Publicit\u00e9s du Super Bowl\" class=\"wp-image-9319\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">L\u2019une des grandes choses que le Super Bowl apporte est la <\/span><b>publicit\u00e9s<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Certaines personnes se connectent simplement pour voir ce que ces entreprises vont faire.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La plupart, sinon tous, utilisent l\u2019humour pour attirer l\u2019attention des spectateurs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Les gens r\u00e9agissent bien \u00e0 l\u2019humour et sont plus susceptibles de se souvenir de son contenu.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Comment construire une vid\u00e9o<\/b><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-12.png\" alt=\"Comment construire une vid\u00e9o\" class=\"wp-image-9320\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cr\u00e9ez des vid\u00e9os TikTok avec un potentiel viral :<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Aller droit au but<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Utilisez des sons ou des chansons tendance<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ajoutez des hashtags tendance<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Racontez une histoire \u00e0 travers votre vid\u00e9o<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Laissez un peu de myst\u00e8re\u2026 faites en sorte que les utilisateurs reviennent pour en savoir plus<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Strat\u00e9gies de contenu vid\u00e9o \u2013 TikTok<\/b><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-13.png\" alt=\"Strat\u00e9gies de contenu vid\u00e9o - TikTok\" class=\"wp-image-9321\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Les vid\u00e9os sont le c\u0153ur de TikTok.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Envoyez les bons signaux \u00e0 l&#039;algorithme TikTok\u00a0: <\/span><b>Boucles<\/b><span style=\"font-weight: 400;\">, <\/span><b>Compl\u00e9tions vid\u00e9o<\/b><span style=\"font-weight: 400;\">, <\/span><b>Actions<\/b><span style=\"font-weight: 400;\">, <\/span><b>Commentaires<\/b><span style=\"font-weight: 400;\">, et <\/span><b>Go\u00fbts<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pr\u00e9parez la r\u00e9v\u00e9lation d\u00e8s le d\u00e9but.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Compilez une liste de sons tendance pour les futures vid\u00e9os TikTok.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Strat\u00e9gies de contenu vid\u00e9o \u2013 LinkedIn<\/b><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-14.png\" alt=\"Strat\u00e9gies de contenu vid\u00e9o - LinkedIn\" class=\"wp-image-9322\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La vid\u00e9o LinkedIn peut apporter <\/span><b>authenticit\u00e9 <\/b><span style=\"font-weight: 400;\">et <\/span><b>fian\u00e7ailles<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Les vid\u00e9os sont recadr\u00e9es \u00e0 une <\/span><b>Rapport hauteur\/largeur 1:1 (carr\u00e9)<\/b><span style=\"font-weight: 400;\"> dans le flux, alors faites en sorte que votre vid\u00e9o soit aussi proche que possible de 1:1.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Inclure un <\/span><b>clair<\/b><span style=\"font-weight: 400;\">, <\/span><b>mot-cl\u00e9<\/b><span style=\"font-weight: 400;\">&#8211;<\/span><b>concentr\u00e9<\/b> <b>titre <\/b><span style=\"font-weight: 400;\">et <\/span><b>description <\/b><span style=\"font-weight: 400;\">lors du t\u00e9l\u00e9chargement de votre vid\u00e9o.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Terminons !<\/b><\/h2>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-15.png\" alt=\"Terminons !\" class=\"wp-image-9323\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">L&#039;humour est un moyen efficace de cr\u00e9er une <\/span><b>connexion<\/b><span style=\"font-weight: 400;\"> avec votre public. <\/span><span style=\"font-weight: 400;\">Mais vous devez vous rappeler quel est le bon moment pour l\u2019utiliser.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Et que ce soit subtil ou en plein visage, <\/span><b>L&#039;humour fera l&#039;affaire. <\/b><span style=\"font-weight: 400;\">Traitez chaque plateforme diff\u00e9remment. <\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Connaissez votre public cible et adaptez votre contenu vid\u00e9o \u00e0 celui-ci.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 de conna\u00eetre <\/span><b>Stimuler l&#039;engagement du contenu gr\u00e2ce \u00e0 la vid\u00e9o et \u00e0 l&#039;humour<\/b><span data-preserver-spaces=\"true\">.&nbsp; <\/span><span data-preserver-spaces=\"true\">Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/span><\/p>\n\n\n\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/comment-proteger-votre-site-wordpress-des-pirates-des-sauvegardes-de-plugins-et-plus-encore\/\"><strong>Comment prot\u00e9ger votre site WordPress des pirates informatiques\u00a0: plugins, sauvegardes et plus encore<\/strong><\/a><\/p>\n\n\n\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/6-astuces-semrush-pour-liberer-votre-potentiel-marketing\/\"><strong>6 astuces SEMRush pour lib\u00e9rer votre potentiel marketing<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/14-incredible-free-apps-that-will-unleash-your-content-creation-superpowers\/\"><strong>14 applications gratuites incroyables qui lib\u00e9reront vos super pouvoirs de cr\u00e9ation de contenu<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Toc toc. Qui est l\u00e0 ? Honeydew. Honeydew qui ? Honeydew, tu veux danser ? OK, ce n&#039;est pas la MEILLEURE blague du monde, mais nous parions que tu as un SOURIRE sur ton visage ou peut-\u00eatre un ou deux bons roulements des yeux. Le rire est vraiment le meilleur rem\u00e8de, et c&#039;est aussi une fa\u00e7on de susciter l&#039;engagement sur\u2026<\/p>","protected":false},"author":4,"featured_media":12236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[127,44,152,322,379],"class_list":["post-9308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-instagram","tag-linkedin","tag-tiktok","tag-video-content"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":38,"label":"Social Media"}],"post_tag":[{"value":127,"label":"Facebook"},{"value":44,"label":"Instagram"},{"value":152,"label":"Linkedin"},{"value":322,"label":"Tiktok"},{"value":379,"label":"video content"}]},"featured_image_src_large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":2,"category_info":[{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":127,"name":"Facebook","slug":"facebook","term_group":0,"term_taxonomy_id":127,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw"},{"term_id":44,"name":"Instagram","slug":"instagram","term_group":0,"term_taxonomy_id":44,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"},{"term_id":152,"name":"Linkedin","slug":"linkedin","term_group":0,"term_taxonomy_id":152,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":322,"name":"Tiktok","slug":"tiktok","term_group":0,"term_taxonomy_id":322,"taxonomy":"post_tag","description":"","parent":0,"count":8,"filter":"raw"},{"term_id":379,"name":"video content","slug":"video-content","term_group":0,"term_taxonomy_id":379,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"uagb_featured_image_src":{"full":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-150x150.jpg",150,150,true],"medium":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-300x200.jpg",300,200,true],"medium_large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-768x512.jpg",768,512,true],"large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-2048x1365.jpg",2048,1365,true],"trp-custom-language-flag":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":2,"uagb_excerpt":"Knock knock.&nbsp; Who&#8217;s there?&nbsp; Honeydew.&nbsp; Honeydew who?&nbsp; Honeydew, you wanna dance? OK, so it&#8217;s not the BEST joke in the world, but we bet you got a SMILE on your face or possibly a good eye roll or two. Laughter truly is the best medicine, and it&#8217;s also one way you can drive engagement on...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Knock knock. Who&#039;s there? Honeydew. Honeydew who? Honeydew, you wanna dance? OK, so it&#039;s not the BEST joke in the world, but we bet you got a SMILE on your face or possibly a good eye roll or two. Laughter truly is the best medicine, and it&#039;s also one way you can drive engagement on\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/social-media\/driving-content-engagement-with-video-and-humour\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Driving Content Engagement With Video and Humour\" \/>\n\t\t<meta property=\"og:description\" content=\"Knock knock. Who&#039;s there? Honeydew. Honeydew who? Honeydew, you wanna dance? OK, so it&#039;s not the BEST joke in the world, but we bet you got a SMILE on your face or possibly a good eye roll or two. Laughter truly is the best medicine, and it&#039;s also one way you can drive engagement on\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/fr\/social-media\/driving-content-engagement-with-video-and-humour\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-02-01T17:00:58+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-23T15:39:31+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Driving Content Engagement With Video and Humour\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Knock knock. 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