{"id":9329,"date":"2022-02-07T16:37:54","date_gmt":"2022-02-07T20:37:54","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9329"},"modified":"2024-09-23T11:39:28","modified_gmt":"2024-09-23T15:39:28","slug":"comment-creer-du-contenu-qui-genere-des-conversions-et-des-prospects","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/video\/how-to-make-content-that-drives-conversions-and-leads\/","title":{"rendered":"Comment cr\u00e9er du contenu qui g\u00e9n\u00e8re des conversions et des prospects"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/VNh_FDu75xU\" title=\"Comment cr\u00e9er du contenu qui g\u00e9n\u00e8re des conversions et des prospects\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Make Content that Drives Conversions and Leads\" \/><meta itemprop=\"uploadDate\" content=\"2022-02-07T16:37:54-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/x-m4a\" \/><meta itemprop=\"description\" content=\"Creating content is great, but it needs to have a purpose for your audience.Is it going to provide them with something useful?If you want conversion and leads, the content has to be right.Want to know how to make content that drives conversions...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1644009678179_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"83.7\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1644009678179_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fvideo%2Fhow-to-make-content-that-drives-conversions-and-leads%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1644009678179_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9329-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1644009678179_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1644009678179_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span style=\"font-weight: 400;\">Cr\u00e9er du contenu est une bonne chose, mais il doit avoir un objectif pour votre public.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Est-ce que cela va leur fournir <\/span><span style=\"font-weight: 400;\">quelque chose d&#039;utile ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous souhaitez des conversions et des prospects, le contenu doit \u00eatre adapt\u00e9.<\/span><\/p>\n<p>Vous voulez savoir comment cr\u00e9er du contenu qui g\u00e9n\u00e8re des conversions et des prospects ?<\/p>\n<p><span style=\"font-weight: 400;\">Plongeons-nous dedans !<\/span><\/p>\n<h2>Qu&#039;est-ce qui fonctionne ?<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9331\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-1.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" width=\"727\" height=\"547\" \/><\/p>\n<h2><b>Comprendre la Persona<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Une repr\u00e9sentation de votre client id\u00e9al ou de votre public cible.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9332\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-2.png\" alt=\"Comprendre la Persona\" width=\"774\" height=\"555\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Avec une image claire de votre cible marketing, il est beaucoup plus facile de d\u00e9velopper un contenu efficace et cibl\u00e9 qui r\u00e9pond aux objectifs et aux d\u00e9fis de votre acheteur id\u00e9al.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quel est leur profil d\u00e9mographique ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c0 quoi ressemble une journ\u00e9e dans leur vie ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quels sont leurs points faibles ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u2019est-ce qu\u2019ils appr\u00e9cient le plus ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quelle exp\u00e9rience d\u2019achat recherchent-ils ?<\/span><\/li>\n<\/ul>\n<h2><b>Quels sujets m\u00e8nent aux ventes ?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Une fois que vous avez d\u00e9cid\u00e9 quels prospects vous souhaitez cibler, vous devez leur donner une raison convaincante de t\u00e9l\u00e9charger votre Lead Magnet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au lieu d\u2019essayer de cr\u00e9er quelque chose que vous pensez qu\u2019ils pourraient vouloir, <\/span><b>d\u00e9terminer ce dont ils ont d\u00e9j\u00e0 besoin<\/b> <b>et livre \u00e7a<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trouvez un probl\u00e8me courant auquel votre acheteur est confront\u00e9 et proposez une solution rapide \u00e0 ce probl\u00e8me.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9333\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-3-1024x697.png\" alt=\"Quels sujets m\u00e8nent aux ventes ?\" width=\"745\" height=\"507\" \/><\/p>\n<h2><b>Prospects : du froid au chaud<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Augmenter la pression avec les prospects froids est essentiel pour les faire progresser dans votre pipeline de vente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici quelques fa\u00e7ons de passer d\u2019un prospect froid \u00e0 un prospect chaud gr\u00e2ce au marketing par e-mail et de le nourrir\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rappelez-leur leur <\/span><b>int\u00e9r\u00eat ant\u00e9rieur<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promouvoir de nouveaux produits et offres<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personnalisez vos interactions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offrez quelque chose de pr\u00e9cieux\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9334\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-4.png\" alt=\"Prospects : du froid au chaud\" width=\"719\" height=\"531\" \/><\/p>\n<h2><b>Exemples d&#039;aimants en plomb<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cr\u00e9er du contenu qui g\u00e9n\u00e8re des conversions signifie que vous devez vous d\u00e9marquer de vos concurrents, \u00e9tablir des relations et apporter de la valeur \u00e0 votre public cible. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">Comment faisons-nous cela ?<\/span><\/i><i> <\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offre <\/span><b>des contenus informatifs et engageants <\/b><span style=\"font-weight: 400;\">qui aide vos clients dans leur parcours d&#039;achat et de prise de d\u00e9cision.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9335\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-5.png\" alt=\"Exemples d&#039;aimants en plomb\" width=\"794\" height=\"612\" \/><\/p>\n<h2><b>Livre \u00e9lectronique <\/b><span style=\"font-weight: 400;\">pour les nouveaux propri\u00e9taires<\/span><b>\u00a0<\/b><\/h2>\n<p><b>Livres \u00e9lectroniques <\/b><span style=\"font-weight: 400;\">sont l\u2019un des meilleurs aimants \u00e0 prospects que vous puissiez offrir \u2013 \u00e0 condition qu\u2019ils donnent <\/span><i><span style=\"font-weight: 400;\">vraie valeur<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ils offrent \u00e0 vos prospects quelque chose de plus pr\u00e9cieux et informatif qu\u2019une simple liste de contr\u00f4le ou une infographie.<\/span><\/p>\n<p><b>Livres \u00e9lectroniques <\/b><span style=\"font-weight: 400;\">peut \u00eatre utilis\u00e9 partout sur le Web pour d\u00e9velopper votre liste d&#039;abonn\u00e9s par e-mail et g\u00e9n\u00e9rer une notori\u00e9t\u00e9 de marque.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9336\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-6.png\" alt=\"Ebook for First Time Homeowners \" width=\"636\" height=\"549\" \/><\/p>\n<h3>\u00c0 propos du livre \u00e9lectronique pour les nouveaux propri\u00e9taires<\/h3>\n<p><b>Acheter une maison<\/b><span style=\"font-weight: 400;\"> Cela peut \u00eatre une exp\u00e9rience difficile et \u00e9motionnelle, surtout lorsqu&#039;il s&#039;agit du premier achat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est essentiel d\u2019\u00e9tablir ce que vous <\/span><b>besoin <\/b><span style=\"font-weight: 400;\">par rapport \u00e0 ce que vous <\/span><b>vouloir <\/b><span style=\"font-weight: 400;\">avant de commencer votre parcours d\u2019achat d\u2019une maison.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le <\/span><b>Guide pour les nouveaux propri\u00e9taires<\/b><span style=\"font-weight: 400;\"> aide \u00e0 rendre votre exp\u00e9rience d\u2019achat de maison simple et fluide.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9337\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-7.png\" alt=\"Ebook for First Time Homeowners \" width=\"774\" height=\"558\" \/><\/p>\n<h2><b>Guide <\/b><span style=\"font-weight: 400;\">pour la planification de la retraite<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La cl\u00e9 de tous les Lead Magnets, mais surtout des guides, est <\/span><b>sp\u00e9cificit\u00e9<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un guide montre \u00e0 votre public ce qui peut \u00eatre fait pour atteindre un certain objectif.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Votre guide d\u2019aimant principal doit \u00eatre en mesure de fournir \u00e0 l\u2019utilisateur davantage de connaissances et de moyens de s\u2019am\u00e9liorer.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9338\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-8.png\" alt=\"Guide for Retirement Planning\" width=\"745\" height=\"600\" \/><\/p>\n<h3>\u00c0 propos du Guide de planification de la retraite<\/h3>\n<p><span style=\"font-weight: 400;\">Planifier sa retraite n\u2019est pas une t\u00e2che facile et la plupart des gens y pensent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le point douloureux ici est <\/span><b>ne pas avoir assez d&#039;argent pour la retraite<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce guide fournit \u00e0 l\u2019utilisateur des moyens pour commencer son parcours financier vers une retraite confortable.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9339\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-9-1024x744.png\" alt=\"Guide for Retirement Planning\" width=\"822\" height=\"597\" \/><\/p>\n<h2><b>Liste de contr\u00f4le <\/b><span style=\"font-weight: 400;\">pour la planification d&#039;\u00e9v\u00e9nements<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tout le monde peut tirer profit d&#039;une liste de contr\u00f4le, quel que soit le secteur d&#039;activit\u00e9 ou le domaine concern\u00e9. Elles sont faciles \u00e0 comprendre, pratiques et simples.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Raisons pour lesquelles les gens aiment les listes de contr\u00f4le\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9sout les probl\u00e8mes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aide \u00e0 atteindre les objectifs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offre de la valeur avec peu d&#039;effort<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9340\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-10-1024x719.png\" alt=\"Checklist for Event Planning\" width=\"862\" height=\"605\" \/><\/p>\n<h3>\u00c0 propos de la liste de contr\u00f4le pour la planification d&#039;\u00e9v\u00e9nements<\/h3>\n<p><span style=\"font-weight: 400;\">Le point douloureux ici est <\/span><b>que la planification d\u2019un \u00e9v\u00e9nement peut \u00eatre chaotique.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cette liste de contr\u00f4le simplifie le processus et aide les utilisateurs dans la bonne direction en d\u00e9composant les t\u00e2ches en fonction de leur calendrier et de leur cat\u00e9gorie.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9341\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-11-1024x666.png\" alt=\"Checklist for Event Planning\" width=\"846\" height=\"550\" \/><\/p>\n<h2><b>Webinaires\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les webinaires offrent du contenu vid\u00e9o \u00e9ducatif tr\u00e8s engageant pour le public.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Votre public a la possibilit\u00e9 de poser des questions lors de sessions de questions\/r\u00e9ponses en direct. Il s&#039;agit d&#039;un \u00e9change plus personnel, en t\u00eate-\u00e0-t\u00eate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Souvent, lorsque les prospects participent \u00e0 un webinaire, ils sont d\u00e9j\u00e0 tr\u00e8s impliqu\u00e9s dans le contenu et ont plus de chances de se convertir.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9342\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-12-1024x633.png\" alt=\"Webinaires\" width=\"862\" height=\"533\" \/><\/p>\n<h2><b>Calculatrices<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les calculatrices aident les utilisateurs \u00e0 r\u00e9soudre des \u00e9quations complexes et \u00e0 \u00e9valuer leur position dans une situation particuli\u00e8re.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#039;ajout d&#039;une calculatrice \u00e0 votre site peut \u00eatre d&#039;une grande aide pour une exp\u00e9rience utilisateur positive et augmenter les chances qu&#039;ils reviennent.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9343\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-13.png\" alt=\"Calculatrices\" width=\"779\" height=\"646\" \/><\/p>\n<h2><b>Comment d\u00e9velopper l&#039;entonnoir<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En comprenant votre entonnoir, vous pouvez influencer la mani\u00e8re dont vos prospects y \u00e9voluent et s&#039;ils se convertissent en clients payants.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c9tape 1 : Analysez le comportement de votre public : <\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plus vous en savez sur votre public, plus votre entonnoir devient efficace.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c9tape 2 : Captez l\u2019attention de votre public : <\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">D\u00e9veloppez du contenu pour votre public cible. Publiez du contenu sur toutes vos plateformes.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Diversifiez avec des infographies, des vid\u00e9os et d\u2019autres types de contenu.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9344\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-14.png\" alt=\"Comment d\u00e9velopper l&#039;entonnoir \" width=\"528\" height=\"529\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c9tape 3\u00a0: Cr\u00e9ez une page de destination\u00a0:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une page de destination doit orienter le visiteur vers l\u2019\u00e9tape suivante. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ez un CTA audacieux qui leur indique ce qu\u2019ils doivent faire (t\u00e9l\u00e9charger un livre \u00e9lectronique gratuit ou regarder une vid\u00e9o p\u00e9dagogique).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c9tape 4\u00a0: Cr\u00e9er une campagne par e-mail\u00a0:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faites de la publicit\u00e9 aupr\u00e8s de vos prospects par e-mail en leur fournissant du contenu. <\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e9parez la vente en les \u00e9duquant et en leur fournissant des informations pr\u00e9cieuses. (Webinaires suppl\u00e9mentaires, etc.)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>\u00c9tape 5 : Restez en contact :<\/b>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Continuez \u00e0 les contacter. <\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Remerciez-les pour leurs achats<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Proposer des codes de r\u00e9duction suppl\u00e9mentaires, <\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Impliquez-les dans votre sph\u00e8re de m\u00e9dias sociaux<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><b>Terminons !<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cr\u00e9ez vos personas pour d\u00e9couvrir le type de sujets que votre public souhaitera.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il existe de nombreux aimants \u00e0 prospects uniques que vous pouvez utiliser pour g\u00e9n\u00e9rer des conversions et des prospects. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chacun d\u00e9pend de votre public et de la mesure dans laquelle il lui fournira la valeur qu\u2019il recherche.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9345\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/214-15.png\" alt=\"Terminons !\" width=\"728\" height=\"560\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 de conna\u00eetre <\/span><b>Comment cr\u00e9er du contenu qui g\u00e9n\u00e8re des conversions et des prospects<\/b><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/span><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/susciter-lengagement-du-contenu-avec-la-video-et-lhumour\/\"><strong>Stimuler l&#039;engagement du contenu gr\u00e2ce \u00e0 la vid\u00e9o et \u00e0 l&#039;humour<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/comment-proteger-votre-site-wordpress-des-pirates-des-sauvegardes-de-plugins-et-plus-encore\/\"><strong>Comment prot\u00e9ger votre site WordPress des pirates informatiques\u00a0: plugins, sauvegardes et plus encore<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/6-astuces-semrush-pour-liberer-votre-potentiel-marketing\/\"><strong>6 astuces SEMRush pour lib\u00e9rer votre potentiel marketing<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er du contenu est une bonne chose, mais il doit avoir un objectif pour votre public. Est-ce que cela va leur fournir quelque chose d&#039;utile ? Si vous voulez des conversions et des prospects, le contenu doit \u00eatre adapt\u00e9. Vous voulez savoir comment cr\u00e9er du contenu qui g\u00e9n\u00e8re des conversions et des prospects ? Plongeons-nous dans le vif du sujet ! Qu&#039;est-ce qui fonctionne ? Comprendre la personnalit\u00e9\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"ai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-9329","post","type-post","status-publish","format-standard","hentry","category-video"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Creating content is great, but it needs to have a purpose for your audience. 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