{"id":9373,"date":"2022-02-22T15:53:00","date_gmt":"2022-02-22T19:53:00","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9373"},"modified":"2024-09-23T11:39:24","modified_gmt":"2024-09-23T15:39:24","slug":"lavenir-de-la-publicite-numerique-ce-que-vous-devez-savoir","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/video\/the-future-of-digital-advertising-what-you-need-to-know\/","title":{"rendered":"L\u2019avenir de la publicit\u00e9 num\u00e9rique \u2013 Ce que vous devez savoir"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/cWG68fsSwnA\" title=\"L&#039;avenir de la publicit\u00e9 num\u00e9rique : ce que vous devez savoir\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"The Future of Digital Advertising &amp;#8211; What You Need To Know\" \/><meta itemprop=\"uploadDate\" content=\"2022-02-22T15:53:00-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"We are in the middle of a significant evolutionary jump in the world of Digital Advertising.There has already been a battle with Ad Blockers, Apple&#039;s Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding dat...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1645219500590_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"87.3\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1645219500590_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fvideo%2Fthe-future-of-digital-advertising-what-you-need-to-know%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1645219500590_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9373-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1645219500590_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1645219500590_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span data-preserver-spaces=\"true\">Nous sommes au milieu d\u2019un saut \u00e9volutif important dans le monde de la publicit\u00e9 num\u00e9rique.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Une bataille a d\u00e9j\u00e0 eu lieu avec les bloqueurs de publicit\u00e9s, la pr\u00e9vention intelligente du suivi d&#039;Apple, la transparence du suivi des applications et l&#039;\u00e9volution des r\u00e9glementations concernant la confidentialit\u00e9 des donn\u00e9es.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Avec l&#039;annonce de Google selon laquelle il supprimerait progressivement les cookies tiers dans Chrome d&#039;ici deux ans, les annonceurs ont subi un nouveau coup dur.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Alors, est-ce la fin de la publicit\u00e9 num\u00e9rique telle que nous la connaissons ?<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Pas m\u00eame proche.<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">La publicit\u00e9 num\u00e9rique devra \u00e9voluer, devenir plus innovante et \u00eatre proactive aupr\u00e8s des consommateurs pour offrir un retour sur investissement aux annonceurs.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Plongeons-nous dans le vif du sujet et d\u00e9composons ce qui nous attend\u00a0<\/span><strong><span data-preserver-spaces=\"true\">L&#039;avenir de la publicit\u00e9 num\u00e9rique<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9374\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-1.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" width=\"699\" height=\"533\" \/><\/p>\n<h2><b>IA et machines <\/b><span style=\"font-weight: 400;\">Apprentissage<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nous pensons souvent \u00e0 l\u2019IA comme \u00e0 des voitures autonomes et \u00e0 des robots effrayants. En r\u00e9alit\u00e9, l\u2019IA est compos\u00e9e de centaines d\u2019outils et d\u2019applications qui fonctionnent tout autour de nous, en ce moment m\u00eame.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9375\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-2.png\" alt=\"AI &amp; Machine Learning\" width=\"559\" height=\"563\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Ces outils en coulisses simplifient notre vie gr\u00e2ce \u00e0 des t\u00e2ches automatis\u00e9es. Vous pouvez vous attendre \u00e0 voir :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Marketing cibl\u00e9<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Marketing de contenu pilot\u00e9 par l&#039;IA<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">L&#039;IA dans la gestion de la relation client<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Identifier les publics avec des outils et des plateformes d&#039;IA<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">Donn\u00e9es de premi\u00e8re partie\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Strat\u00e9gie<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">La plupart des marques n&#039;exploitent pas encore tout le potentiel des donn\u00e9es first party malgr\u00e9 leurs avantages \u00e9vidents. Il est temps de mettre la strat\u00e9gie first party data au premier plan !<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9376\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-3.png\" alt=\"First Party Data Strategy\" width=\"657\" height=\"510\" \/><\/p>\n<p><b>Cinq fa\u00e7ons de commencer \u00e0 collecter des donn\u00e9es first-party\u00a0:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adapt\u00e9 aux objectifs du client<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offrir de la valeur en \u00e9change de donn\u00e9es<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investir dans la technologie et les outils organisationnels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testez et apprenez \u00e0 d\u00e9terminer l&#039;activation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affiner et valider avec la mesure<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><b>Plateformes de donn\u00e9es clients et gestion d&#039;audience\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les outils de gestion d&#039;audience sont la premi\u00e8re n\u00e9cessit\u00e9 pour obtenir un i<\/span><b>Un aper\u00e7u de votre client.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Peu de plateformes de gestion d\u2019audience \u00e0 prendre en compte \u2013<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Rampe en direct<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Segment.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Lotam\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Plateforme de gestion de donn\u00e9es Salesforce<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9377\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-4.png\" alt=\"Customer Data Platforms &amp; Audience Management \" width=\"779\" height=\"555\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Nouvelles fonctionnalit\u00e9s de Google Ads\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Formats<\/span><\/strong><\/h2>\n<ul>\n<li><span data-preserver-spaces=\"true\">Google met \u00e0 jour les campagnes Smart Shopping et Local vers les campagnes Performance Max.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Performance Max utilise l&#039;automatisation de Google pour aider les annonceurs \u00e0 atteindre les acheteurs en recherchant les articles qu&#039;ils aiment, en ligne et en magasin.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Vous pouvez atteindre les utilisateurs sur YouTube, Gmail et le R\u00e9seau de Recherche via une seule campagne.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9378\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-5.png\" alt=\"New Google Ads Features and Formats\" width=\"517\" height=\"479\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Sandbox de confidentialit\u00e9 de Google<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Google met \u00e0 jour sa plateforme pour s&#039;adapter aux modifications apport\u00e9es aux cookies tiers avec un ensemble d&#039;interfaces de programmation d&#039;applications (API) ; cela inclut FLoC, SPARROW, Turtledove, FLEDGE et Dovekey. Les annonceurs peuvent les utiliser pour :<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">La pr\u00e9vention du spam, de la fraude et du d\u00e9ni de service<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Conversions<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ciblage publicitaire<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Attribution<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Connexions f\u00e9d\u00e9r\u00e9es<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-9381\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-6-1-1024x506.png\" alt=\"Sandbox de confidentialit\u00e9 de Google\" width=\"1024\" height=\"506\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">PPID de Google\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">L&#039;identifiant fourni par l&#039;\u00e9diteur (PPID) permet aux \u00e9diteurs d&#039;envoyer \u00e0 Google Ads Manager un identifiant \u00e0 utiliser dans\u00a0:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Limitation de fr\u00e9quence<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Segmentation et ciblage de l&#039;audience<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Rotation s\u00e9quentielle des annonces<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Contr\u00f4les de diffusion des publicit\u00e9s en fonction de l&#039;audience sur tous les appareils<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Les PPID sont bas\u00e9s sur vos donn\u00e9es propri\u00e9taires\u00a0; ils ne seront pas affect\u00e9s par l&#039;abandon des cookies tiers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9382\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/limited-ads-1024x576.jpg\" alt=\"PPID de Google \" width=\"809\" height=\"455\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Mises \u00e0 jour de la plateforme sociale <\/b><b>En raison du changement de l&#039;IDFA d&#039;Apple<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les plateformes de publicit\u00e9 sur les r\u00e9seaux sociaux telles que Tik Tok, Pinterest et Snapchat ont d\u00fb mettre \u00e0 jour les \u00e9l\u00e9ments suivants pour s&#039;adapter aux modifications rejet\u00e9es par Apple<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les utilisateurs d&#039;iOS 14.5 seront cibl\u00e9s par les annonces d&#039;installation d&#039;applications via des campagnes d\u00e9di\u00e9es \u00e0 iOS 14<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mettez \u00e0 jour votre SDK partenaire de mesure mobile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envoyer tous les \u00e9v\u00e9nements \u00e0 la plateforme via MMP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compl\u00e9tez la configuration de l&#039;\u00e9v\u00e9nement de conversion dans leur interface MMP<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9383\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-7.png\" alt=\"Social Platform Updates Due to Change in Apple's IDFA\" width=\"406\" height=\"701\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Nouvelles mises \u00e0 jour\u00a0:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Facebook \/ M\u00e9ta<\/span><\/h2>\n<ul>\n<li><span data-preserver-spaces=\"true\">Mises \u00e0 jour iOS 14\u00a0: Meta met constamment \u00e0 jour ses politiques pour r\u00e9pondre aux exigences iOS et \u00e0 toutes les autres plateformes qui utilisent des cookies tiers<\/span>\n<ul>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">V\u00e9rification du domaine<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Suivez jusqu&#039;\u00e0 8 \u00e9v\u00e9nements uniques<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">API de conversion<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span data-preserver-spaces=\"true\">Facebook a supprim\u00e9 et continuera de supprimer certaines des options de ciblage d\u00e9taill\u00e9es telles que l&#039;orientation sexuelle, les pratiques et groupes religieux, les croyances politiques, etc.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9384\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-8.png\" alt=\"New Updates: Facebook \/ Meta\" width=\"779\" height=\"603\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>L&#039;avenir de <\/b><span style=\"font-weight: 400;\">R\u00e9seaux sociaux<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Voici quelques-unes des nouvelles fa\u00e7ons dont les r\u00e9seaux sociaux vont nous aider \u00e0 atteindre notre public :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La vid\u00e9o reste un format important<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poursuite de la promotion du contenu authentique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&#039;accent est davantage mis sur le streaming en direct et le shopping en direct<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatiser la production de publicit\u00e9s sociales<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9385\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/future-technology-social-media-vr_0.jpg\" alt=\"The Future of Social Media\" width=\"830\" height=\"436\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Marketing omnicanal<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Le marketing omnicanal est l&#039;int\u00e9gration et la coop\u00e9ration des diff\u00e9rents canaux utilis\u00e9s pour interagir avec les consommateurs, afin de cr\u00e9er une\u00a0<\/span><strong><span data-preserver-spaces=\"true\">exp\u00e9rience de marque coh\u00e9rente<\/span><\/strong><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les analyses tierces telles que segment.io et Kochava (mobile) permettent un marketing omnicanal avec des donn\u00e9es propri\u00e9taires.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9386\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/main-qimg-9dab3e2415f3cd3759944eead5abd90f.png\" alt=\"Marketing omnicanal\" width=\"935\" height=\"470\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-preserver-spaces=\"true\">Plus court\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Contenu vid\u00e9o<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Les contenus vid\u00e9o plus courts deviennent de plus en plus populaires pour plusieurs raisons\u00a0:\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Facile \u00e0 dig\u00e9rer<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Des niveaux d\u2019engagement plus \u00e9lev\u00e9s<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Facilement partageable<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Permet aux cr\u00e9ateurs d&#039;\u00eatre innovants<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00c9conomique\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Permet l&#039;authenticit\u00e9<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Avec la croissance du contenu vid\u00e9o plus court, les plateformes de m\u00e9dias sociaux ont\u00a0<\/span><strong><span data-preserver-spaces=\"true\">modifi\u00e9 leurs algorithmes<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0pour le favoriser ; c&#039;est quelque chose dont les sp\u00e9cialistes du marketing peuvent tirer parti lors de la cr\u00e9ation de contenu.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9387\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-9.png\" alt=\"Shorter Video Content\" width=\"730\" height=\"560\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Dernier mot<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">C\u2019est un fait : les donn\u00e9es et identifiants des cookies tiers disparaissent.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les entreprises et les annonceurs doivent s\u2019adapter aux changements le plus rapidement possible pour atteindre leurs objectifs marketing.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Donn\u00e9es de premi\u00e8re partie<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0est l&#039;avenir de la publicit\u00e9 num\u00e9rique.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9388\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-10.png\" alt=\"Terminons !\" width=\"745\" height=\"658\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 d&#039;en apprendre davantage sur\u00a0<\/span><strong><span data-preserver-spaces=\"true\">L&#039;avenir de la publicit\u00e9 num\u00e9rique<\/span><\/strong><span data-preserver-spaces=\"true\">Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/diffusions-en-direct-achetables-pour-le-commerce-electronique\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">Streams en direct achetables pour le commerce \u00e9lectronique<\/span><\/strong><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/comment-creer-du-contenu-qui-genere-des-conversions-et-des-prospects\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">Comment cr\u00e9er du contenu qui g\u00e9n\u00e8re des conversions et des prospects<\/span><\/strong><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/susciter-lengagement-du-contenu-avec-la-video-et-lhumour\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">Stimuler l&#039;engagement du contenu gr\u00e2ce \u00e0 la vid\u00e9o et \u00e0 l&#039;humour<\/span><\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Nous sommes au milieu d&#039;une \u00e9volution majeure dans le monde de la publicit\u00e9 num\u00e9rique. Il y a d\u00e9j\u00e0 eu une bataille avec les bloqueurs de publicit\u00e9s, la pr\u00e9vention intelligente du suivi d&#039;Apple, la transparence du suivi des applications et l&#039;\u00e9volution des r\u00e9glementations concernant la confidentialit\u00e9 des donn\u00e9es. Avec l&#039;annonce de Google selon laquelle il supprimerait progressivement les cookies tiers dans Chrome d&#039;ici deux ans, les annonceurs ont pris le relais\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-9373","post","type-post","status-publish","format-standard","hentry","category-video"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":36,"label":"Video"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":2,"category_info":[{"term_id":36,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":36,"taxonomy":"category","description":"","parent":0,"count":23,"filter":"raw","cat_ID":36,"category_count":23,"category_description":"","cat_name":"Video","category_nicename":"video","category_parent":0}],"tag_info":false,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":2,"uagb_excerpt":"We are in the middle of a significant evolutionary jump in the world of Digital Advertising. 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