{"id":9402,"date":"2022-02-28T17:50:49","date_gmt":"2022-02-28T21:50:49","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9402"},"modified":"2024-09-24T21:09:44","modified_gmt":"2024-09-25T01:09:44","slug":"5-choses-a-faire-et-a-ne-pas-faire-sur-les-reseaux-sociaux-pour-les-petites-entreprises","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/winlocal\/5-dos-and-5-donts-social-media-for-small-businesses\/","title":{"rendered":"Les 5 choses \u00e0 faire et \u00e0 ne pas faire sur les r\u00e9seaux sociaux pour les petites entreprises"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ygTring0CcI\" title=\"5 choses \u00e0 faire et \u00e0 ne pas faire sur les r\u00e9seaux sociaux pour les petites entreprises\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"The 5 Dos and 5 Don&amp;#8217;ts Of Social Media For Small Businesses\" \/><meta itemprop=\"uploadDate\" content=\"2022-02-28T17:50:49-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/x-m4a\" \/><meta itemprop=\"description\" content=\"While there&#039;s no wrong way to eat a Reese&#039;s, there are some things you shouldn&#039;t do on social media.So if you are a Social Media Manager or running your small business account, how do you ensure that you provide an enjoyable and informative expe...\" \/><meta itemprop=\"contentUrl\" 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!important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1645824014827_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9402-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1645824014827_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1645824014827_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Bien qu&#039;il n&#039;y ait pas de mauvaise fa\u00e7on de manger un Reese&#039;s, il y a certaines choses que vous ne devriez pas faire sur les r\u00e9seaux sociaux.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Alors, si vous \u00eates un responsable des m\u00e9dias sociaux ou si vous g\u00e9rez le compte de votre petite entreprise, comment pouvez-vous vous assurer de fournir une exp\u00e9rience agr\u00e9able et informative \u00e0 votre public ?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Vous suivez notre liste des&nbsp;<\/span><em><span data-preserver-spaces=\"true\">5 choses \u00e0 faire et \u00e0 ne pas faire sur les r\u00e9seaux sociaux !<\/span><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Plongeons-nous dedans.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu&#039;est-ce qui fonctionne ?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/217-1.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" class=\"wp-image-9403\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Faire: <\/b><span style=\"font-weight: 400;\">Pr\u00e9sentez-vous<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Prenez le temps de pr\u00e9senter votre marque et vos collaborateurs ! C&#039;est une excellente fa\u00e7on de <\/span><b>mettez en valeur la personnalit\u00e9 de votre marque.<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/217-2.png\" alt=\"\u00c0 faire : Pr\u00e9sentez-vous\" class=\"wp-image-9404\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><\/span><span data-preserver-spaces=\"true\">Pr\u00e9sentez \u00e0 nouveau l\u2019\u00e9quipe tous les 2-3 mois afin que les nouveaux abonn\u00e9s connaissent le(s) visage(s) derri\u00e8re la marque.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Voici quelques sujets que vous pouvez aborder\u00a0:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Comment l&#039;entreprise a d\u00e9marr\u00e9<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Valeurs de l&#039;entreprise<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Votre parcours, vos exp\u00e9riences ant\u00e9rieures<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Ce que vous pr\u00e9f\u00e9rez dans votre travail<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Ne le faites pas:&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">Utilisation abusive de la messagerie automatis\u00e9e<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Les robots sont un excellent moyen de fournir des r\u00e9ponses rapides dans les moments de pointe ; cependant, il n&#039;est jamais bon de compter sur eux pour tout.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Vous devez \u00eatre transparent avec vos robots et informer les gens lorsque vous interagissez avec un service automatis\u00e9.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/217-3.png\" alt=\"Ne pas : abuser de la messagerie automatis\u00e9e\" class=\"wp-image-9405\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Parler \u00e0 un robot peut sembler impersonnel et parfois frustrant\u00a0; il est important de les utiliser en cas de besoin. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Si vous en avez besoin, faites savoir \u00e0 vos clients que vous les contacterez bient\u00f4t s&#039;ils ont besoin d&#039;une interaction en personne.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Faire: <\/b><span style=\"font-weight: 400;\">\u00c9coutez vos abonn\u00e9s<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">L\u2019engagement est une voie \u00e0 double sens et vous ne devez fermer aucune porte \u00e0 votre public. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Un follower a une demande de contenu \u00e0 vous faire ? Si c&#039;est le cas, faites de votre mieux pour y r\u00e9pondre ! Cela montre que vous \u00e9coutez et que vous appr\u00e9ciez ses commentaires.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/232-2324368_twitter-follow-button-png-transparent-twitter-follow-button.jpg\" alt=\"\u00c0 faire : \u00e9coutez vos abonn\u00e9s\" class=\"wp-image-9406\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Cette interaction dans les deux sens favorise les conversations et est la cl\u00e9 pour \u00eatre <\/span><b>SOCIAL sur les r\u00e9seaux sociaux.&nbsp;<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Ne le faites pas: <\/b><span style=\"font-weight: 400;\">Soyez obs\u00e9d\u00e9 par les chiffres.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Il peut \u00eatre facile d\u2019oublier que la notori\u00e9t\u00e9 de la marque et le d\u00e9veloppement de votre r\u00e9seau sont des efforts \u00e0 long terme.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bien qu&#039;avoir beaucoup d&#039;abonn\u00e9s puisse \u00eatre un bon indicateur de succ\u00e8s, ce n&#039;est pas la seule mesure qui compte.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/217-4.png\" alt=\"Ne soyez pas obs\u00e9d\u00e9 par les chiffres\" class=\"wp-image-9407\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Se concentrer sur <\/span><b>QUALIT\u00c9<\/b><span style=\"font-weight: 400;\"> sur <\/span><b>QUANTIT\u00c9<\/b><span style=\"font-weight: 400;\">. Offrez \u00e0 votre public un contenu engageant au lieu de les presser sans cesse pour obtenir des likes, des suivis et des partages.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Faire: <\/b><span style=\"font-weight: 400;\">S\u00e9parez les donn\u00e9es personnelles et professionnelles<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Lorsque vous cr\u00e9ez une marque commerciale sur les r\u00e9seaux sociaux, vous devez s\u00e9parer vos pages personnelles et professionnelles.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bien qu&#039;il soit agr\u00e9able d&#039;\u00eatre aimable, certains contenus peuvent \u00eatre uniquement adapt\u00e9s aux amis et \u00e0 la famille (par exemple, des photos de votre chien, des r\u00e9novations domiciliaires).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/217-5.png\" alt=\"\u00c0 faire : s\u00e9parer les affaires personnelles et professionnelles\" class=\"wp-image-9408\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Maintenir une s\u00e9paration \u00e9vite \u00e9galement toute confusion sur qui vous \u00eates en tant qu\u2019entreprise et ce que vous essayez de vendre.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Ne le faites pas: <\/b><span style=\"font-weight: 400;\">Marquez excessivement votre page<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Un marquage excessif peut para\u00eetre inauthentique.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bien que certains articles n\u00e9cessitent une valorisation de marque plus importante, vous devez avoir un bon ratio de contenu. Nous vous recommandons de vous concentrer sur une pratique 80-20 o\u00f9 80% de vos articles sont amusants et \u00e9ducatifs, tandis que le reste est destin\u00e9 \u00e0 la valorisation de la marque.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/217-6.png\" alt=\"\u00c0 ne pas faire : trop de branding sur votre page\" class=\"wp-image-9409\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Une bonne image de marque consiste \u00e0 g\u00e9n\u00e9rer la bonne dose de curiosit\u00e9.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Faire: <\/b><span style=\"font-weight: 400;\">D\u00e9signez un moment sur les r\u00e9seaux sociaux pour vous engager<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Une fois que vous commencez \u00e0 cr\u00e9er un engagement plus large, apprenez \u00e0 conna\u00eetre les heures les plus actives de votre public.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Vous devez vous impliquer aupr\u00e8s de votre public : aimer leurs publications, r\u00e9pondre \u00e0 leurs questions, repartager du contenu, etc. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Consacrer du temps chaque jour (ex. 1h) vous permettra de prendre l&#039;habitude d&#039;\u00eatre social sur votre plateforme.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/217-7.png\" alt=\"\u00c0 faire : D\u00e9signez un moment sur les r\u00e9seaux sociaux pour vous engager\" class=\"wp-image-9410\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les fian\u00e7ailles vous permettent de mettre en valeur votre personnalit\u00e9 !<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Ne le faites pas: <\/b><span style=\"font-weight: 400;\">Message de spam<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Publier trop de choses \u00e0 la fois peut <\/span><b>\u00e9touffer votre contenu authentique<\/b><span style=\"font-weight: 400;\"> et l&#039;engagement.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Non seulement c&#039;est ennuyeux pour les abonn\u00e9s, mais cela peut \u00e9galement para\u00eetre arrogant et peu professionnel.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/217-8.png\" alt=\"Ne pas : Spammer les publications\" class=\"wp-image-9411\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Cr\u00e9er du contenu qui <\/span><b>apporte de la valeur<\/b><span style=\"font-weight: 400;\"> est l\u2019un des aspects les plus importants des m\u00e9dias sociaux.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Faire: <\/b><span style=\"font-weight: 400;\">Cr\u00e9ez votre contenu par lots<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Le regroupement de contenu est l\u2019un des moyens les plus efficaces de cr\u00e9er du contenu pour les m\u00e9dias sociaux.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Cela vous aide <\/span><b>gagner du temps<\/b><span style=\"font-weight: 400;\">, <\/span><b>publier r\u00e9guli\u00e8rement<\/b><span style=\"font-weight: 400;\">, et <\/span><b>r\u00e9utilisez vos id\u00e9es<\/b><span style=\"font-weight: 400;\"> sur toutes les plateformes.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/217-9-1024x657.png\" alt=\"\u00c0 faire\u00a0: cr\u00e9ez votre contenu par lots\" class=\"wp-image-9412\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Vous \u00eates capable de concentrer votre \u00e9nergie cr\u00e9ative sans passer d&#039;une t\u00e2che \u00e0 l&#039;autre et vous pouvez planifier le contenu <\/span><b>semaines <\/b><span style=\"font-weight: 400;\">\u2014 cr\u00e9er une approche plus coh\u00e9rente de votre strat\u00e9gie.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Ne le faites pas: <\/b><span style=\"font-weight: 400;\">Abus de hashtags.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ne transformez pas chaque mot d&#039;un message en hashtag et n&#039;int\u00e9grez pas de hashtags sans rapport dans votre message.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Si vous utilisez excessivement les hashtags, vos publications peuvent \u00eatre per\u00e7ues comme <\/span><b>spamm\u00e9 <\/b><span style=\"font-weight: 400;\">et deviendra <\/span><b>inefficace<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/217-10.png\" alt=\"Ne pas : abuser des hashtags\" class=\"wp-image-9413\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Utilisez 5 \u00e0 10 <\/span><b>hashtags appropri\u00e9s<\/b><span style=\"font-weight: 400;\"> pour apporter de la visibilit\u00e9 \u00e0 votre page.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">L&#039;utilisation des hashtags peut varier en fonction du canal, il est donc important de conna\u00eetre les normes de chaque plateforme.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dernier mot<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les plateformes et leurs fonctionnalit\u00e9s \u00e9voluent constamment, mais il est important de conna\u00eetre les normes de publication. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Suite \u00e0 notre liste des <strong>5 choses \u00e0 faire et \u00e0 ne pas faire sur les r\u00e9seaux sociaux<\/strong> vous aidera \u00e0 d\u00e9velopper vos plateformes sociales pour devenir un lieu de valeur et d&#039;engagement positif !<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/217-11-1024x715.png\" alt=\"Terminons !\" class=\"wp-image-9414\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 d&#039;en apprendre davantage sur le<strong> 5 choses \u00e0 faire et \u00e0 ne pas faire sur les r\u00e9seaux sociaux<\/strong><\/span><span data-preserver-spaces=\"true\">Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/lavenir-de-la-publicite-numerique-ce-que-vous-devez-savoir\/\"><strong>L\u2019avenir de la publicit\u00e9 num\u00e9rique \u2013 Ce que vous devez savoir<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/diffusions-en-direct-achetables-pour-le-commerce-electronique\/\"><strong>Streams en direct achetables pour le commerce \u00e9lectronique<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/comment-creer-du-contenu-qui-genere-des-conversions-et-des-prospects\/\"><strong>Comment cr\u00e9er du contenu qui g\u00e9n\u00e8re des conversions et des prospects<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Bien qu&#039;il n&#039;y ait pas de mauvaise fa\u00e7on de manger un Reese&#039;s, il y a certaines choses que vous ne devriez pas faire sur les r\u00e9seaux sociaux. Alors, si vous \u00eates un responsable des r\u00e9seaux sociaux ou si vous g\u00e9rez le compte de votre petite entreprise, comment vous assurer de fournir une exp\u00e9rience agr\u00e9able et informative \u00e0 votre public ? Suivez notre liste des 5 choses \u00e0 faire\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38,36,424],"tags":[],"class_list":["post-9402","post","type-post","status-publish","format-standard","hentry","category-social-media","category-video","category-winlocal"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"While there&#039;s no wrong way to eat a Reese&#039;s, there are some things you shouldn&#039;t do on social media. 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