{"id":9423,"date":"2022-03-07T17:42:43","date_gmt":"2022-03-07T21:42:43","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9423"},"modified":"2024-09-23T11:39:20","modified_gmt":"2024-09-23T15:39:20","slug":"strategie-omnicanale-du-commerce-electronique","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/video\/ecommerce-omnichannel-strategy\/","title":{"rendered":"5 \u00e9tapes pour cr\u00e9er une strat\u00e9gie omnicanale pour votre boutique en ligne"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_QHfDuXvIwk\" title=\"5 \u00e9tapes pour cr\u00e9er une strat\u00e9gie omnicanale de commerce \u00e9lectronique\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"5 Steps to Creating an Omnichannel Strategy for your E-commerce Store\" \/><meta itemprop=\"uploadDate\" content=\"2022-03-07T17:42:43-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"You&#039;ve built your online store, made sure that your mobile experience is strong, and developed a social media presence; by all accounts, you are doing everything right, so why are your customers not converting?One of the number one reasons is a l...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1646428818961_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"70.5\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1646428818961_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fvideo%2Fecommerce-omnichannel-strategy%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1646428818961_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9423-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1646428818961_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1646428818961_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span style=\"font-weight: 400;\">Vous avez cr\u00e9\u00e9 votre boutique en ligne, veill\u00e9 \u00e0 ce que votre exp\u00e9rience mobile soit solide et d\u00e9velopp\u00e9 une pr\u00e9sence sur les r\u00e9seaux sociaux\u00a0; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">d&#039;apr\u00e8s ce que l&#039;on peut lire, vous faites tout correctement, alors pourquoi vos clients ne se convertissent-ils pas ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019une des principales raisons est le manque de coh\u00e9rence sur tous vos canaux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec une approche omnicanale, vous pouvez cr\u00e9er une exp\u00e9rience client unifi\u00e9e qui soutient les ventes, quel que soit le point de contact avec lequel vos utilisateurs interagissent avec vous.\u00a0<\/span><\/p>\n<h2>Qu&#039;est-ce qui fonctionne ?<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9424\" title=\"strat\u00e9gie omnicanale\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-1.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" width=\"683\" height=\"495\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Qu&#039;est-ce qu&#039;une strat\u00e9gie omnicanale ?<\/h2>\n<p><span style=\"font-weight: 400;\">Les strat\u00e9gies omnicanales vous aident \u00e0 cr\u00e9er une exp\u00e9rience transparente pour votre public sur plusieurs plateformes.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9e une strat\u00e9gie sur mesure pour interagir avec votre public<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintient la coh\u00e9sion de votre entreprise sur chaque plateforme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintient la coh\u00e9rence de l&#039;exp\u00e9rience client<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9425\" title=\"strat\u00e9gie omnicanale\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-2.png\" alt=\"Qu&#039;est-ce qu&#039;une strat\u00e9gie omnicanale ?\" width=\"593\" height=\"494\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00c9tape 1 : Le parcours du consommateur<\/h2>\n<p><span style=\"font-weight: 400;\">Prenez le temps d&#039;identifier vos publics et de d\u00e9terminer comment votre strat\u00e9gie marketing omnicanal fonctionnera. <\/span><b>r\u00e9pondre \u00e0 leurs besoins.<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><i><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Sur quels canaux sont-ils les plus actifs ?<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Qu&#039;est-ce qui les pousse \u00e0 se convertir ?<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Quels mod\u00e8les se produisent ?<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Comment pouvons-nous r\u00e9soudre les probl\u00e8mes dans les domaines \u00e0 relever ?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-9426\" title=\"strat\u00e9gie omnicanale\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-3.png\" alt=\"\u00c9tape 1 : Parcours du consommateur - strat\u00e9gie omnicanale\" width=\"505\" height=\"435\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Comprendre comment un client <\/span><b>navigue <\/b><span style=\"font-weight: 400;\">vos canaux sont essentiels pour fournir des informations au niveau des personnes et vous permettent de <\/span><b>Adaptez votre strat\u00e9gie<\/b><span style=\"font-weight: 400;\"> \u00e0 leurs besoins.<\/span><\/p>\n<h2><b>\u00c9tape 2\u00a0: Configuration de votre boutique en ligne<\/b><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9427\" title=\"strat\u00e9gie omnicanale\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-4.png\" alt=\"\u00c9tape 2\u00a0: Configuration de votre boutique en ligne \u2013 strat\u00e9gie omnicanale\" width=\"593\" height=\"496\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Il y a 5 choses \u00e0 retenir lors de la cr\u00e9ation de votre boutique e-commerce :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lectionnez la plateforme adapt\u00e9e \u00e0 votre mod\u00e8le \u00e9conomique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assurez-vous de disposer des outils appropri\u00e9s pour optimiser<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assurez-vous que l&#039;exp\u00e9rience d&#039;achat est conviviale et simple<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offrir un support client (chat en direct, assistance 24h\/24 et 7j\/7)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consultez les tendances et comparez les recherches <\/span><span style=\"font-weight: 400;\">volumes de produits pour reconna\u00eetre les opportunit\u00e9s promotionnelles<\/span><\/li>\n<\/ul>\n<h2><b>\u00c9tape 3 : Gestion de la relation client<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La gestion des informations sur les consommateurs est un \u00e9l\u00e9ment crucial de la gestion d\u2019une entreprise de commerce \u00e9lectronique.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Le logiciel CRM permet \u00e0 votre entreprise de g\u00e9rer et de stocker les donn\u00e9es des clients actuels et potentiels dans un emplacement centralis\u00e9.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-9428\" title=\"strat\u00e9gie omnicanale\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-5.png\" alt=\"\u00c9tape 3 : Gestion de la relation client - strat\u00e9gie omnicanale\" width=\"575\" height=\"487\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Une plateforme CRM peut profiter \u00e0 votre boutique en ligne de plusieurs mani\u00e8res\u00a0:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permet la personnalisation des messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conserve les clients actuels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aide \u00e0 comprendre les habitudes des clients<\/span><\/li>\n<\/ul>\n<h2><b>\u00c9tape 4 : Int\u00e9gration sociale\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Il ne suffit pas d\u2019avoir un excellent site Web \u2013 vous devez \u00eatre <\/span><b>actif sur les r\u00e9seaux sociaux.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les gens essaieront de vous joindre de diff\u00e9rentes mani\u00e8res, et les m\u00e9dias sociaux sont l\u2019une des m\u00e9thodes les plus pratiques aujourd\u2019hui.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les m\u00e9dias sociaux permettent d\u2019offrir une exp\u00e9rience client fantastique et une interaction transparente avec vos clients.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9429\" title=\"strat\u00e9gie omnicanale\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-6.png\" alt=\"\u00c9tape 4 : Int\u00e9gration sociale - strat\u00e9gie omnicanale\" width=\"634\" height=\"530\" \/><\/p>\n<h2><b>\u00c9tape 5\u00a0: Publicit\u00e9s payantes et audiences de remarketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cr\u00e9ez diff\u00e9rentes exp\u00e9riences publicitaires sur diff\u00e9rentes plateformes publicitaires et placez-les le long d&#039;un parcours utilisateur singulier.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Voir : D\u00e9couvrez votre marque pour la premi\u00e8re fois.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9fl\u00e9chissez : r\u00e9fl\u00e9chissez aux offres de votre marque<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c0 faire : Pr\u00eat \u00e0 acheter chez vous<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soins : Fid\u00e9lit\u00e9 \u00e0 votre marque<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9430\" title=\"strat\u00e9gie omnicanale\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-7.png\" alt=\"\u00c9tape 5\u00a0: Publicit\u00e9 payante et audiences de remarketing\u00a0\u2013 strat\u00e9gie omnicanale\" width=\"593\" height=\"494\" \/><\/p>\n<h2>Pour conclure<\/h2>\n<p><span style=\"font-weight: 400;\">Le marketing en 2022 n\u00e9cessite d&#039;\u00eatre actif sur de nombreux canaux : <\/span><span style=\"font-weight: 400;\">m\u00e9dias sociaux, e-mails, votre site Web, publicit\u00e9s et plus encore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une strat\u00e9gie omnicanale renforcera votre entonnoir marketing et guidera en douceur les gens de la simple navigation sur les r\u00e9seaux sociaux vers des clients fid\u00e8les et r\u00e9guliers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9431\" title=\"strat\u00e9gie omnicanale\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-8.png\" alt=\"Pour conclure\" width=\"496\" height=\"418\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 d&#039;en apprendre davantage sur le<strong> 5 choses \u00e0 faire et \u00e0 ne pas faire sur les r\u00e9seaux sociaux<\/strong><\/span><span data-preserver-spaces=\"true\">Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/span><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/5-dos-and-5-donts-of-social-media-for-small-businesses\/\"><strong>5 choses \u00e0 faire et \u00e0 ne pas faire sur les r\u00e9seaux sociaux pour les petites entreprises<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/lavenir-de-la-publicite-numerique-ce-que-vous-devez-savoir\/\"><strong>L\u2019avenir de la publicit\u00e9 num\u00e9rique \u2013 Ce que vous devez savoir<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/diffusions-en-direct-achetables-pour-le-commerce-electronique\/\"><strong>Streams en direct achetables pour le commerce \u00e9lectronique<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Vous avez cr\u00e9\u00e9 votre boutique en ligne, vous vous \u00eates assur\u00e9 que votre exp\u00e9rience mobile est solide et vous avez d\u00e9velopp\u00e9 une pr\u00e9sence sur les r\u00e9seaux sociaux. 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