{"id":9438,"date":"2022-03-15T11:04:52","date_gmt":"2022-03-15T15:04:52","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9438"},"modified":"2024-09-23T11:39:18","modified_gmt":"2024-09-23T15:39:18","slug":"stimulez-la-croissance-comme-un-chef-en-reutilisant-le-contenu","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/small-business\/drive-growth-like-a-boss-by-repurposing-content\/","title":{"rendered":"Stimulez la croissance comme un pro en r\u00e9utilisant le contenu"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/C8mlFTbLpF8\" title=\"Stimulez la croissance comme un BOSS en r\u00e9utilisant le contenu\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Drive Growth Like a Boss by Repurposing Content\" \/><meta itemprop=\"uploadDate\" content=\"2022-03-15T11:04:52-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"Imagine you\u2019re cleaning out your home, refreshing the space for spring, only to find some old clothing or piece of tech that hasn\u2019t been touched in an eternity. Now that they\u2019ve outlived their usage, do you throw these items away or find a creative n...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1647033902223_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"104.2\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1647033902223_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fsmall-business%2Fdrive-growth-like-a-boss-by-repurposing-content%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1647033902223_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9438-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1647033902223_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1647033902223_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><span style=\"font-weight: 400;\">Imaginez que vous faites le m\u00e9nage chez vous pour rafra\u00eechir l&#039;espace pour le printemps et que vous d\u00e9couvrez un vieux v\u00eatement ou un appareil technologique qui n&#039;a pas \u00e9t\u00e9 touch\u00e9 depuis une \u00e9ternit\u00e9. Maintenant qu&#039;ils ne sont plus utiles, allez-vous les jeter ou leur trouver une nouvelle utilisation cr\u00e9ative ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous \u00eates prudent, c&#039;est la deuxi\u00e8me option qui s&#039;offre \u00e0 vous. Idem pour le marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aujourd&#039;hui, le marketing n\u00e9cessite la cr\u00e9ation de contenu actualis\u00e9 selon un cycle de publication r\u00e9gulier. Pour de nombreux services marketing, cela peut \u00e9puiser les ressources jusqu&#039;au point de rupture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La r\u00e9utilisation vous permet d&#039;\u00e9conomiser une quantit\u00e9 consid\u00e9rable de ressources, ce qui vous permet de r\u00e9it\u00e9rer votre message de mani\u00e8re nouvelle et cr\u00e9ative, tout en pr\u00e9servant la sant\u00e9 mentale de votre \u00e9quipe. Mais comment faire exactement cela ?<\/span><\/p>\n<p>Plongeons-nous dedans !<\/p>\n<h2>Qu&#039;est-ce qui fonctionne ?<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9439\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/219-1.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" width=\"826\" height=\"628\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Cr\u00e9ez votre <\/span><b>Contenu de longue dur\u00e9e<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tout d\u2019abord, s\u00e9lectionnez le format de votre contenu long qui aura le plus d\u2019impact sur votre public.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9440\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/219-2.png\" alt=\"Create Your Long Form Content\" width=\"596\" height=\"590\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez cr\u00e9er :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diffusion en direct<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinaire<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vid\u00e9o longue dur\u00e9e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tutoriels de Screencast<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podcast audio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entretiens avec des influenceurs<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Transformez votre vid\u00e9o longue dur\u00e9e en un<\/span><b> Podcast audio<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C&#039;est un excellent moyen pour les gens de consommer votre contenu en d\u00e9placement. Cela ouvre la porte \u00e0 de nouveaux publics !<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Commencer par :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exportez votre audio.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00e9l\u00e9chargement sur des plateformes de podcast comme Blubrry.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ajout de descriptions, de titres, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diffusez votre contenu !<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9442\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/219-3-1.png\" alt=\"Repurpose Your Long Form Video Into an Audio Podcast\" width=\"896\" height=\"745\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">R\u00e9utilisez votre vid\u00e9o ou votre audio de longue dur\u00e9e dans un <\/span><b>Article de blog<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Transformez vos formats vid\u00e9o et audio en articles de blog pour g\u00e9n\u00e9rer du trafic vers votre site\u00a0:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00e9l\u00e9chargez votre vid\u00e9o ou votre audio sur des programmes comme Otter.ai\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modifiez la transcription pour corriger les \u00e9ventuelles fautes de frappe.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00e9l\u00e9chargez la copie et int\u00e9grez votre vid\u00e9o et\/ou podcast dans votre article de blog<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilisez des miniatures vid\u00e9o pour personnaliser les graphiques des articles de blog<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9443\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/219-4.png\" alt=\"Repurpose Your Long Form Video or Audio Into a Blog Post\" width=\"728\" height=\"605\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Transformez la vid\u00e9o en \u00ab snack \u00bb <\/span><b>Vid\u00e9os sur les r\u00e9seaux sociaux<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Le contenu vid\u00e9o est le carburant de vos r\u00e9seaux sociaux.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilisez un \u00e9diteur vid\u00e9o pour exporter des clips de 15 secondes, 30 secondes et 1 minute \u00e0 publier sur les r\u00e9seaux sociaux. Recherchez\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conseils et astuces utiles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Statistiques importantes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Citations m\u00e9morables<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.instagram.com\/p\/Ca0HOv5FiEl\/\"><img decoding=\"async\" class=\"aligncenter wp-image-9444 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/219-5.png\" alt=\"Repurpose Video Into \u201cSnackable\u201d Social Media Videos\" width=\"496\" height=\"763\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">N&#039;oubliez pas d&#039;ajouter des l\u00e9gendes ! Vous pouvez utiliser un outil comme wavve.io, wave.video ou la plateforme native elle-m\u00eame (c&#039;est-\u00e0-dire Instagram Reels).\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">R\u00e9utilisez la vid\u00e9o dans un <\/span><b>S\u00e9rie sur les r\u00e9seaux sociaux<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Regroupez de courts extraits de votre vid\u00e9o qui traitent du m\u00eame sujet pour cr\u00e9er une s\u00e9rie.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1LnIfR76Kt0QC5WhjDqlA-B1K-w6S1ZPW\/view?usp=sharing\"><img decoding=\"async\" class=\"aligncenter wp-image-9445\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/219-6.png\" alt=\"Repurpose Video Into a Social Media Series\" width=\"763\" height=\"582\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ceux-ci peuvent \u00eatre distribu\u00e9s sur :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bobines et stories Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Courts m\u00e9trages YouTube<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Votre site Web (listicles)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Une fois publi\u00e9es, regroupez-les \u00e0 l&#039;aide de fonctionnalit\u00e9s telles que les listes de lecture, les guides Instagram, les moments forts et autres.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">R\u00e9utiliser la vid\u00e9o en <\/span><b>Courts m\u00e9trages YouTube<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Prenez votre vid\u00e9o compl\u00e8te et cr\u00e9ez des extraits. Ajoutez-les \u00e0 votre cha\u00eene YouTube sous forme de courts m\u00e9trages pour un contenu \u00e0 grignoter !\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1rlqiuSWO1EkIWuZdPq4QaILuwXydLbH2\/view?resourcekey\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9446\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/219-7.png\" alt=\"Repurpose Video Into YouTube Shorts\" width=\"473\" height=\"757\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ils b\u00e9n\u00e9ficieront d&#039;une plus grande port\u00e9e et d&#039;un plus grand nombre de vues, seront faciles \u00e0 dig\u00e9rer et vous pourrez cr\u00e9er un lien vers l&#039;article de blog complet sur votre site Web.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">R\u00e9utiliser la transcription en<\/span><b> Graphiques uniques<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cr\u00e9ez du contenu qui int\u00e8gre :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Citations directes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FAQ Carrousel de messages<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Astuce vid\u00e9o <\/span><span style=\"font-weight: 400;\">Carrousel<\/span><span style=\"font-weight: 400;\"> Articles<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infographies \u00e9ducatives<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publications de leadership \u00e9clair\u00e9 (opinions impopulaires, prises de position br\u00fblantes, questions d&#039;actualit\u00e9.)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9447\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/219-8.png\" alt=\"Repurpose Transcription Into Unique Graphics\" width=\"642\" height=\"632\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">R\u00e9utiliser la transcription et les graphiques dans un<\/span><b> Article LinkedIn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vous avez la copie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous avez les graphismes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rassemblez-les maintenant dans des articles LinkedIn et publiez-les directement sur la cha\u00eene.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn privil\u00e9gie le contenu publi\u00e9 dans ses propres formats plut\u00f4t que de cr\u00e9er un lien vers un article de blog hors site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De cette fa\u00e7on, vous attirerez plus d&#039;abonn\u00e9s et susciterez plus d&#039;engagement.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9448\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/219-9.png\" alt=\"Repurpose Transcription and Graphics Into a LinkedIn Article\" width=\"733\" height=\"619\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">R\u00e9utilisez la vid\u00e9o dans un <\/span><b>Aimant principal<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Votre vid\u00e9o constituerait-elle un excellent guide d\u2019int\u00e9gration pour vos nouveaux clients ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">R\u00e9pond-il aux questions les plus fr\u00e9quemment pos\u00e9es sur vos services ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Donne-t-il des instructions \u00e9tape par \u00e9tape sur la fa\u00e7on d\u2019atteindre un objectif sp\u00e9cifique ?<\/span><\/p>\n<p><b>Cr\u00e9ez un PDF t\u00e9l\u00e9chargeable gratuitement et proposez-le \u00e0 vos clients !<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9449\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/219-10.png\" alt=\"Repurpose Video Into a Lead Magnet\" width=\"782\" height=\"616\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">R\u00e9utilisez la vid\u00e9o dans un<\/span><b> S\u00e9rie sur l&#039;automatisation des e-mails (Bootcamp)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Int\u00e9grez vos clips vid\u00e9o dans une s\u00e9rie d\u2019automatisation par e-mail qui renvoie vers l\u2019article de blog complet.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9450\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/219-11.png\" alt=\"Repurpose Video Into an Email Automation Series (Bootcamp)\" width=\"923\" height=\"783\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Utilisez-le pour int\u00e9grer vos nouveaux clients : r\u00e9pondez \u00e0 leurs questions, apprenez-leur \u00e0 utiliser votre produit et recueillez leurs commentaires.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">R\u00e9utilisez la vid\u00e9o dans un <\/span><b>FAQ<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les FAQ sont un contenu tr\u00e8s utile pour vos utilisateurs et votre r\u00e9f\u00e9rencement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilisez le v<\/span><b>clips vid\u00e9o et transcriptions <\/b><span style=\"font-weight: 400;\">pour cr\u00e9er (ou mettre \u00e0 jour) une page FAQ sur votre site Web.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ajoutez des liens de la page FAQ vers les articles de blog longs, et vice-versa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utiliser <\/span><b>donn\u00e9es structur\u00e9es<\/b><span style=\"font-weight: 400;\"> pour mettre vos questions au premier plan.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9451\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/219-12.png\" alt=\"Repurpose Video Into an FAQ Page\" width=\"659\" height=\"645\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>C&#039;est fini<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En r\u00e9utilisant votre contenu, vous \u00eates assur\u00e9 de tirer le meilleur parti de votre travail\u00a0!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus important encore, cela vous permet d\u2019atteindre de nouveaux publics et d\u2019am\u00e9liorer votre engagement global.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C&#039;est excitant, non ?!\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9452\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/219-13.png\" alt=\"C&#039;est fini\" width=\"775\" height=\"640\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 d&#039;en apprendre davantage sur <strong>Stimulez la croissance comme un BOSS en r\u00e9utilisant le contenu<\/strong>. <\/span><span data-preserver-spaces=\"true\">Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/span><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/strategie-omnicanale-du-commerce-electronique\/\">5 \u00e9tapes pour cr\u00e9er une strat\u00e9gie omnicanale pour votre boutique en ligne<\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/5-choses-a-faire-et-a-ne-pas-faire-sur-les-reseaux-sociaux-pour-les-petites-entreprises\/\">Les 5 choses \u00e0 faire et \u00e0 ne pas faire sur les r\u00e9seaux sociaux pour les petites entreprises<\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/lavenir-de-la-publicite-numerique-ce-que-vous-devez-savoir\/\">L\u2019avenir de la publicit\u00e9 num\u00e9rique \u2013 Ce que vous devez savoir<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Imaginez que vous faites le m\u00e9nage chez vous, que vous rafra\u00eechissez l&#039;espace pour le printemps, et que vous trouvez de vieux v\u00eatements ou un appareil technologique qui n&#039;a pas \u00e9t\u00e9 touch\u00e9 depuis une \u00e9ternit\u00e9. Maintenant qu&#039;ils ont d\u00e9pass\u00e9 leur dur\u00e9e de vie, allez-vous les jeter ou leur trouver une nouvelle utilisation cr\u00e9ative ? Si vous \u00eates prudent, c&#039;est la deuxi\u00e8me option. Idem...<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100,55,40,39],"tags":[293,108],"class_list":["post-9438","post","type-post","status-publish","format-standard","hentry","category-branding","category-content-marketing","category-digital-marketing","category-small-business","tag-content-distribution","tag-content-management-system"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Imagine you\u2019re cleaning out your home, refreshing the space for spring, only to find some old clothing or piece of tech that hasn\u2019t been touched in an eternity. 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