{"id":9526,"date":"2022-04-11T15:18:01","date_gmt":"2022-04-11T19:18:01","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9526"},"modified":"2024-09-23T11:39:11","modified_gmt":"2024-09-23T15:39:11","slug":"tiktok-pour-les-entreprises","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/tiktok-for-business\/","title":{"rendered":"Lib\u00e9rez la puissance de TikTok pour votre entreprise \u2013 Comment d\u00e9marrer et d\u00e9velopper"},"content":{"rendered":"<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Unleashing the Power of TikTok for Your Business &amp;#8211; How to Get Started and Grow\" \/><meta itemprop=\"uploadDate\" content=\"2022-04-11T15:18:01-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"How can social media help businesses grow their reach across multiple channels while maintaining an active presence?The vast majority of users on TikTok are in the United States, with almost half using it daily.A recent study found that peop...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1649449219295_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"88.1\" \/><iframe 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href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1649449219295_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1649449219295_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Comment les m\u00e9dias sociaux peuvent-ils aider les entreprises \u00e0 accro\u00eetre leur port\u00e9e sur plusieurs canaux tout en maintenant une pr\u00e9sence active ?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La grande majorit\u00e9 des utilisateurs de TikTok se trouvent aux \u00c9tats-Unis, pr\u00e8s de la moiti\u00e9 l\u2019utilisant quotidiennement.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Une \u00e9tude r\u00e9cente a r\u00e9v\u00e9l\u00e9 que les gens passent 8 minutes sur 10 \u00e0 jouer et \u00e0 interagir avec le contenu des autres utilisateurs au sein de cette application.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Plongeons dans la mani\u00e8re dont vous pouvez lib\u00e9rer la puissance de TikTok pour votre entreprise.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">G\u00e9n\u00e9rer de v\u00e9ritables affaires sur TikTok<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Sur TikTok, l\u2019une des choses qui le rendait si unique \u00e9tait la bri\u00e8vet\u00e9 moyenne des vid\u00e9os.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">C&#039;est parfait pour publier une id\u00e9e ou une pens\u00e9e et obtenir imm\u00e9diatement les commentaires des autres, sans avoir \u00e0 attendre pendant une longue vid\u00e9o !<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La vari\u00e9t\u00e9 de 30 secondes est \u00e9galement excellente, car si quelqu&#039;un tombe sur votre publication en parcourant son fil d&#039;actualit\u00e9.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-12-1024x366.png\" alt=\"G\u00e9n\u00e9rer de v\u00e9ritables affaires sur TikTok\" class=\"wp-image-9533\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Ils auront suffisamment d&#039;informations \u00e0 port\u00e9e de main sans avoir besoin d&#039;informations suppl\u00e9mentaires au pr\u00e9alable pour faire passer efficacement ce que vous dites.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Le TikTok de 10 minutes est parfait pour les entreprises et les professionnels.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Vous pouvez transmettre beaucoup de choses en seulement 10 minutes, mais vous devez le faire avec des p\u00e9pites de contenu courtes, faciles \u00e0 dig\u00e9rer\u00a0!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Dissiper les mythes sur TikTok<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">De nombreuses personnes ont des id\u00e9es fausses sur TikTok, ce qui peut constituer un d\u00e9fi lorsque vous essayez de g\u00e9rer votre entreprise.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">De nombreuses personnes croient encore que l\u2019une des plus grandes id\u00e9es fausses est que TikTok ne propose que des applications de musique et de synchronisation labiale.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Cependant, il s&#039;av\u00e8re qu&#039;il y a pr\u00e8s de 200 millions d&#039;utilisateurs actifs sur cette plateforme d&#039;un point de vue statistique, ce qui signifie qu&#039;ils sont tout le monde !<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Vous pouvez voir des publicit\u00e9s lors d&#039;\u00e9v\u00e9nements sportifs tels que ESPN, o\u00f9 vous trouverez des vid\u00e9os au lieu de diaporamas verticaux rempla\u00e7ant d\u00e9sormais les publicit\u00e9s traditionnelles tout en \u00e9coutant nos \u00e9missions pr\u00e9f\u00e9r\u00e9es.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-14-1024x683.png\" alt=\"Mythes sur TikTok\" class=\"wp-image-9535\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Une autre id\u00e9e fausse tr\u00e8s r\u00e9pandue \u00e0 propos de TikTok est qu\u2019il s\u2019adresse uniquement \u00e0 un public plus jeune.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La plateforme compte 200 millions d&#039;utilisateurs actifs, dont un infime pourcentage cr\u00e9e son contenu ici.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Tout le monde reste l\u00e0 et appr\u00e9cie ce que les autres publient au lieu de s\u2019impliquer eux-m\u00eames !<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Quel que soit votre secteur d\u2019activit\u00e9, si vous vous pr\u00e9sentez sur TikTok et commencez \u00e0 cr\u00e9er du contenu visant \u00e0 attirer des clients potentiels qui n\u2019utilisent peut-\u00eatre pas encore l\u2019application, ils finiront par la d\u00e9couvrir.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Quels sont les avantages pour les entreprises sur TikTok ?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Comprendre votre niche est tout aussi crucial pour le succ\u00e8s d\u2019une entreprise.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Pour avoir le bon public, vous devez vous concentrer sur ceux qui seront les plus int\u00e9ress\u00e9s par ce que vous proposez et qui s\u2019en soucieront profond\u00e9ment \u2013 et non pas pour avoir un num\u00e9ro de vanit\u00e9.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Mais parce que ce groupe plus restreint peut contribuer \u00e0 accro\u00eetre la notori\u00e9t\u00e9 des produits\/services gr\u00e2ce au marketing de bouche \u00e0 oreille.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Il a \u00e9t\u00e9 d\u00e9montr\u00e9 \u00e0 maintes reprises que cela profite directement aux entreprises sans qu\u2019aucun effort suppl\u00e9mentaire ne soit n\u00e9cessaire !<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-13-1024x512.png\" alt=\"Avantages pour les entreprises\" class=\"wp-image-9534\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">D\u00e9marrer sur TikTok<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Pour commencer sur TikTok, vous devez installer votre cam\u00e9ra l\u00e0-bas, puis peut-\u00eatre avoir une cam\u00e9ra HD ou 4k fonctionnant de l&#039;autre c\u00f4t\u00e9, car nous recherchons la qualit\u00e9 ici\u00a0!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Prenez le temps de condenser toutes ces informations en une, deux ou trois phrases afin qu&#039;ils puissent facilement comprendre ce que vous dites.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-7-1.png\" alt=\"D\u00e9marrer avec TikTok\" class=\"wp-image-9527\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">En structureant l&#039;accroche d&#039;ouverture et l&#039;appel \u00e0 l&#039;action (CTA), vous pouvez faire passer votre message rapidement tout en fournissant une valeur qui les gardera suffisamment int\u00e9ress\u00e9s pour plus de contenu de votre part\u00a0!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Utilisez un langage simple et int\u00e9grez des visuels lorsque cela est possible, car cela contribuera \u00e0 garder vos spectateurs engag\u00e9s\u00a0!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Grandir sur TikTok.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La communaut\u00e9 TikTok est un excellent endroit pour les petites entreprises pour d\u00e9velopper leur base de fans.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Dans ce monde num\u00e9rique comp\u00e9titif et en constante \u00e9volution, il est rafra\u00eechissant de voir quelqu&#039;un trouver l&#039;inspiration aupr\u00e8s d&#039;autres utilisateurs qui partagent les m\u00eames int\u00e9r\u00eats que lui.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La plateforme favorise la collaboration entre ces divers groupes en permettant \u00e0 chacun de ne pas se sentir trop sous pression les uns des autres.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-8-1-1024x768.png\" alt=\"Communaut\u00e9 TikTok\" class=\"wp-image-9528\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur TikTok, l&#039;utilisateur est plus connect\u00e9 \u00e0 son public. Contrairement \u00e0 YouTube ou Twitch, il existe un esprit de ruche collectif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La diff\u00e9rence entre ces plateformes r\u00e9side dans le maintien de l\u2019intimit\u00e9 tout en conservant une certaine formalit\u00e9\/professionnalisme lorsque cela est n\u00e9cessaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est essentiel de collaborer avec d\u2019autres entreprises proposant des produits ou services compl\u00e9mentaires ; cela vous aidera \u00e0 vous d\u00e9velopper et \u00e0 \u00e9tendre votre port\u00e9e en cr\u00e9ant une base de comptes proche de votre taille tout en augmentant le trafic pour les deux parties en retour !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important de commenter r\u00e9guli\u00e8rement le contenu que vous partagez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En commentant, nous donnons aux autres une chance et une incitation \u00e0 r\u00e9pondre et cr\u00e9ons des signaux pour qu&#039;ils voient \u00e9galement nos publications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Blog220721-02.png\" alt=\"Collaborations TikTok\" class=\"wp-image-9531\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cl\u00e9 pour devenir un influenceur \u00e0 succ\u00e8s est d\u2019apprendre comment former l\u2019algorithme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez d\u00e9cider qui est votre public cible, visiter leurs profils et les suivre en retour pour voir que leur compte a besoin de plus d&#039;attention de la part d&#039;autres personnes comme eux !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour rendre vos vid\u00e9os plus attrayantes, vous devez r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont elles sont structur\u00e9es et \u00e0 ce qui compte en premier lieu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple : ne filmez pas tout sans organisation ni th\u00e8me ; cr\u00e9ez plut\u00f4t ces th\u00e8mes, restez-y fid\u00e8les et testez-en d&#039;autres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne cr\u00e9ez pas de vid\u00e9o de synchronisation labiale \u00e0 cause des tendances si elle ne correspond pas \u00e0 votre entreprise.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-10-1024x536.png\" alt=\"Engagement TikTok\" class=\"wp-image-9530\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses fa\u00e7ons diff\u00e9rentes de cr\u00e9er un entonnoir marketing, mais l\u2019une des plus importantes est de vous assurer de disposer d\u2019arbres de liens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les arbres de liens permettent aux personnes de votre site Web ou de vos pages de m\u00e9dias sociaux provenant de diverses sources d&#039;interagir les unes avec les autres pour continuer leur chemin vers la conversion\u00a0; cela signifie qu&#039;ils ont besoin de quelque chose sur lequel il vaut la peine de cliquer \u00e0 chaque \u00e9tape\u00a0!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-9-1.png\" alt=\"Arbres de liens\" class=\"wp-image-9529\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C&#039;est fini<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok est un excellent moyen de d\u00e9velopper votre audience en ligne. Bien qu&#039;elle soit plus simple \u00e0 utiliser que d&#039;autres plateformes, elle n\u00e9cessite n\u00e9anmoins une strat\u00e9gie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-11-1024x764.png\" alt=\"C&#039;est termin\u00e9\" class=\"wp-image-9532\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous tenons \u00e0 remercier Austin Armstrong de nous avoir rejoint dans cet \u00e9pisode de Live at the Hive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Austin Armstrong est un sp\u00e9cialiste du marketing num\u00e9rique de longue date, un conf\u00e9rencier public et le PDG de <a href=\"https:\/\/socialtypro.com\/\" target=\"_blank\" rel=\"noopener\">Socialit\u00e9 Pro<\/a>, une agence de marketing num\u00e9rique sp\u00e9cialis\u00e9e dans le marketing TikTok pour les entreprises et l&#039;optimisation des moteurs de recherche. Austin a publi\u00e9 plus de 1800 vid\u00e9os sur TikTok, triplant ainsi sa propre activit\u00e9 et des milliers d&#039;autres sur les comptes de ses clients. Austin aime aider les particuliers et les entreprises \u00e0 d\u00e9velopper leur pr\u00e9sence en ligne afin de g\u00e9n\u00e9rer une notori\u00e9t\u00e9 de marque, des clients et des ventes de produits en faisant preuve de cr\u00e9ativit\u00e9 et en sortant des sentiers battus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/businesstok-a-tiktok-marketing-podcast\/id1612378488\" target=\"_blank\" rel=\"noopener\">BusinessTok est un podcast marketing TikTok<\/a> qui met en lumi\u00e8re de vrais propri\u00e9taires d&#039;entreprise et entrepreneurs qui utilisent TikTok pour d\u00e9velopper leur activit\u00e9 et g\u00e9n\u00e9rer des revenus. Vous apprendrez ce qui se passe dans les coulisses et les strat\u00e9gies tactiques pour tirer parti de la plateforme de m\u00e9dias sociaux \u00e0 la croissance la plus rapide de tous les temps pour d\u00e9velopper votre entreprise.<\/p>","protected":false},"excerpt":{"rendered":"<p>Comment les m\u00e9dias sociaux peuvent-ils aider les entreprises \u00e0 accro\u00eetre leur port\u00e9e sur plusieurs canaux tout en maintenant une pr\u00e9sence active ? La grande majorit\u00e9 des utilisateurs de TikTok se trouvent aux \u00c9tats-Unis, et pr\u00e8s de la moiti\u00e9 l&#039;utilisent quotidiennement. Une \u00e9tude r\u00e9cente a r\u00e9v\u00e9l\u00e9 que les gens passent 8 minutes sur 10 \u00e0 jouer et \u00e0 interagir avec le contenu d&#039;autres\u2026<\/p>","protected":false},"author":4,"featured_media":12229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[89,284,322],"class_list":["post-9526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-digital-marketing","tag-small-business","tag-tiktok"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":38,"label":"Social Media"}],"post_tag":[{"value":89,"label":"Digital Marketing"},{"value":284,"label":"Small Business"},{"value":322,"label":"Tiktok"}]},"featured_image_src_large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/a-woman-using-smartphone-and-ring-light-7480538-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":1,"category_info":[{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"},{"term_id":284,"name":"Small Business","slug":"small-business","term_group":0,"term_taxonomy_id":284,"taxonomy":"post_tag","description":"","parent":0,"count":28,"filter":"raw"},{"term_id":322,"name":"Tiktok","slug":"tiktok","term_group":0,"term_taxonomy_id":322,"taxonomy":"post_tag","description":"","parent":0,"count":8,"filter":"raw"}],"uagb_featured_image_src":{"full":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/a-woman-using-smartphone-and-ring-light-7480538-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/a-woman-using-smartphone-and-ring-light-7480538-150x150.jpg",150,150,true],"medium":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/a-woman-using-smartphone-and-ring-light-7480538-300x200.jpg",300,200,true],"medium_large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/a-woman-using-smartphone-and-ring-light-7480538-768x512.jpg",768,512,true],"large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/a-woman-using-smartphone-and-ring-light-7480538-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/a-woman-using-smartphone-and-ring-light-7480538-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/a-woman-using-smartphone-and-ring-light-7480538-2048x1365.jpg",2048,1365,true],"trp-custom-language-flag":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/a-woman-using-smartphone-and-ring-light-7480538-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":1,"uagb_excerpt":"How can social media help businesses grow their reach across multiple channels while maintaining an active presence? 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