{"id":9547,"date":"2022-04-25T11:32:24","date_gmt":"2022-04-25T15:32:24","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9547"},"modified":"2024-09-24T22:03:17","modified_gmt":"2024-09-25T02:03:17","slug":"promoting-live-hybrid-and-virtual-events-effectively-in-a-social-world","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/abm\/promoting-live-hybrid-and-virtual-events-effectively-in-a-social-world\/","title":{"rendered":"Promouvoir efficacement les \u00e9v\u00e9nements en direct et virtuels dans un monde social"},"content":{"rendered":"<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Promoting Live and Virtual Events Effectively in a Social World\" \/><meta itemprop=\"uploadDate\" content=\"2022-04-25T11:32:24-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/x-m4a\" \/><meta itemprop=\"description\" content=\"Over the past couple of years, all events have been virtual; now that things are opening up, many businesses are opting for Hybrid events.Why?There&#039;s an added flexibility for your customers and prospects who may not be able to attend in pers...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1650658871344_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"69.7\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1650658871344_restream.m4a%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fabm%2Fpromoting-live-hybrid-and-virtual-events-effectively-in-a-social-world%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1650658871344_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9547-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1650658871344_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1650658871344_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Au cours des derni\u00e8res ann\u00e9es, tous les \u00e9v\u00e9nements ont \u00e9t\u00e9 virtuels ; maintenant que les choses s\u2019ouvrent, de nombreuses entreprises optent pour des \u00e9v\u00e9nements hybrides.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Pourquoi?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Vos clients et prospects qui ne peuvent pas se d\u00e9placer en personne peuvent b\u00e9n\u00e9ficier d&#039;une plus grande flexibilit\u00e9. Cela permet \u00e9galement d&#039;ajouter une nouvelle source de revenus pour les participants virtuels \u00e0 moindre co\u00fbt si vos \u00e9v\u00e9nements sont payants.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Le d\u00e9fi consiste \u00e0 attirer et \u00e0 conserver l\u2019attention de votre public. Surtout dans le monde bruyant des r\u00e9seaux sociaux dans lequel nous vivons aujourd\u2019hui.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Aujourd&#039;hui, nous allons parler de la mani\u00e8re de susciter l&#039;int\u00e9r\u00eat et les inscriptions \u00e0 votre webinaire, \u00e9v\u00e9nement hybride ou en direct.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Promouvoir efficacement vos \u00e9v\u00e9nements peut \u00eatre d\u00e9terminant pour leur r\u00e9ussite.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Nous vous guiderons \u00e0 travers notre strat\u00e9gie Voir, R\u00e9fl\u00e9chir, Faire, Prendre Soin pour vous aider \u00e0 prendre le contr\u00f4le et \u00e0 cr\u00e9er l&#039;\u00e9v\u00e9nement souhait\u00e9.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/224-1-1024x759.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" class=\"wp-image-9548\" style=\"box-shadow:var(--wp--preset--shadow--sharp)\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Plongeons-nous dedans !<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Calendrier promotionnel du webinaire \u2013 Les deux faces d\u2019une m\u00eame pi\u00e8ce<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><b>4 \u00e0 6 semaines avant l&#039;\u00e9v\u00e9nement\u00a0:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">G\u00e9n\u00e9rez du buzz via des publications organiques et boost\u00e9es sur les r\u00e9seaux sociaux, des annonces, des rappels, des promotions, etc.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Confirmez les d\u00e9tenteurs de billets existants et encouragez les nouveaux inscrits pour \u00e9viter l&#039;attrition\u00a0<\/span><img decoding=\"async\" width=\"912\" height=\"509\" class=\"aligncenter size-full wp-image-9549\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/224-2.png\" alt=\"Calendrier promotionnel du webinaire \u2013 Les deux faces d&#039;une m\u00eame pi\u00e8ce\"><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><b>1 semaine avant l&#039;\u00e9v\u00e9nement\u00a0:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Gardez l&#039;\u00e9nergie : envoyez des rappels aux inscrits avant l&#039;\u00e9v\u00e9nement\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Annoncer une fois l&#039;\u00e9v\u00e9nement en direct<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Suivi post-\u00e9v\u00e9nement :<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u00c9valuez les r\u00e9sultats avec des e-mails de suivi<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Partagez des photos et des moments m\u00e9morables<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/224-3-1024x584.png\" alt=\"See Think Do Care\" class=\"wp-image-9550\" style=\"box-shadow:var(--wp--preset--shadow--sharp)\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Plan de marketing par e-mail promotionnel (Leads)<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Faites une offre qui profite directement \u00e0 votre public.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Envoyer un e-mail de rappel 24 \u00e0 48 heures avant l\u2019\u00e9v\u00e9nement.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Envoyez un autre e-mail indiquant que l\u2019\u00e9v\u00e9nement est en direct.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/224-4.png\" alt=\"Plan de marketing par e-mail promotionnel (Leads)\" class=\"wp-image-9551\" style=\"box-shadow:var(--wp--preset--shadow--sharp)\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Cr\u00e9ez des publications de qualit\u00e9 sur les r\u00e9seaux sociaux pour accro\u00eetre la notori\u00e9t\u00e9 et rappeler aux gens l&#039;\u00e9v\u00e9nement \u00e0 venir.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u00e9veloppement de l&#039;engagement des prospects sur les r\u00e9seaux sociaux \u2013 4 \u00e0 6 semaines avant l&#039;\u00e9v\u00e9nement<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">T\u00e9l\u00e9chargez vos leads et cr\u00e9ez des audiences personnalis\u00e9es<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Boostez le contenu pertinent et de type \u00ab p\u00e9pite \u00bb sur les r\u00e9seaux sociaux pour susciter l&#039;engagement<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Nourrissez et convertissez les prospects en votre audience personnalis\u00e9e avec des appels \u00e0 l&#039;action<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Cr\u00e9ez des premiers e-mails d&#039;envoi avec des CTA engageants<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Offrez une motivation et un sentiment d&#039;urgence aux participants pour qu&#039;ils se joignent \u00e0 votre \u00e9v\u00e9nement<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/drive.google.com\/file\/d\/1JMhUIIbQPG0HhSIprrYfE2b8GSuYlWWp\/view?resourcekey\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/224-5.png\" alt=\"D\u00e9veloppement de l&#039;engagement des prospects sur les r\u00e9seaux sociaux \u2013 4 \u00e0 6 semaines avant l&#039;\u00e9v\u00e9nement\" class=\"wp-image-9552\" style=\"box-shadow:var(--wp--preset--shadow--sharp)\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-mail de prospection \u2013 1 semaine avant l&#039;\u00e9v\u00e9nement<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Envoyer des e-mails de rappel aux personnes non inscrites<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Offrez des exclusivit\u00e9s<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Montrez vos meilleurs d\u00e9tails d&#039;\u00e9v\u00e9nement<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Promouvoir sur les r\u00e9seaux sociaux avec des incentives\u00a0 <\/span>(concours, streaming en direct)<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Accepter les inscriptions le jour m\u00eame\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Offrir de la valeur aux personnes inscrites<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/224-6.png\" alt=\"E-mail de prospection \u2013 1 semaine avant l&#039;\u00e9v\u00e9nement\" class=\"wp-image-9553\" style=\"box-shadow:var(--wp--preset--shadow--sharp)\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Lead Nurturing \u2013 Post-\u00e9v\u00e9nement : personnes ayant particip\u00e9<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Votre \u00e9v\u00e9nement s&#039;est donc bien pass\u00e9 ; et maintenant ?&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Poursuivez la conversation en faisant un suivi aupr\u00e8s des participants et de ceux qui n\u2019ont pas pu venir !&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">1.&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Remercier<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;toutes les personnes impliqu\u00e9es<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">2. Demander un \u00e9v\u00e9nement&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">retour<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">3. Envoyez un&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Courriel r\u00e9capitulatif<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;\u00e0 ceux qui n&#039;ont pas pu venir&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">4. Offre&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">codes de r\u00e9duction<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;pour les \u00e9v\u00e9nements futurs<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">5. Cr\u00e9er des r\u00e9seaux sociaux&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">points forts<\/span><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/224-7.png\" alt=\"Lead Nurturing \u2013 Post-\u00e9v\u00e9nement : personnes ayant particip\u00e9\" class=\"wp-image-9554\" style=\"box-shadow:var(--wp--preset--shadow--sharp)\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lead Nurturing \u2013 Qu\u2019en est-il des personnes qui n\u2019ont pas particip\u00e9 ?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Ne les abandonnez pas !<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Suivi avec un <\/span><b>Sur demande<\/b><span style=\"font-weight: 400;\"> version<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Offrez \u00e0 vos prospects un moyen flexible de consommer du contenu pr\u00e9cieux<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Cr\u00e9er <\/span><b>vid\u00e9os sociales \u00e0 grignoter <\/b><span style=\"font-weight: 400;\">de votre \u00e9v\u00e9nement<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Promouvez et dynamisez vos audiences sur les r\u00e9seaux sociaux dont nous avons parl\u00e9 plus t\u00f4t<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Cela permet de garder votre contenu et votre engagement \u00e0 jour (et peut r\u00e9activer les prospects froids)<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/224-8.png\" alt=\"Lead Nurturing \u2013 Qu\u2019en est-il des personnes qui n\u2019ont pas particip\u00e9 ?\" class=\"wp-image-9555\" style=\"box-shadow:var(--wp--preset--shadow--sharp)\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Poursuite de l&#039;entretien gr\u00e2ce \u00e0 l&#039;utilisation continue de ces canaux<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Continuez \u00e0 utiliser ces canaux pour vous assurer d&#039;obtenir\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Fian\u00e7ailles<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">R\u00e9tention<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">R\u00e9f\u00e9rences<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Avis<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ventes suppl\u00e9mentaires<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Vous pouvez commencer \u00e0 cr\u00e9er des audiences personnalis\u00e9es et \u00e0 booster le contenu et les offres aupr\u00e8s de vos clients existants.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/224-9.png\" alt=\"Poursuite de l&#039;entretien gr\u00e2ce \u00e0 l&#039;utilisation continue de ces canaux\" class=\"wp-image-9556\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Campagnes payantes et vid\u00e9os boost\u00e9es par Facebook qui augmenteront la notori\u00e9t\u00e9 et la r\u00e9tention.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>C&#039;est termin\u00e9 !<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Assurez-vous de nourrir vos prospects du d\u00e9but \u00e0 la fin.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Proposez-leur une offre de pr\u00e9sentation qu&#039;ils souhaitent et assurez un suivi continu avec des points faibles et des solutions.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Planifiez votre webinaire \u00e0 l&#039;avance avec du contenu exclusif tout au long du parcours.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/224-10.png\" alt=\"C&#039;est termin\u00e9 !\" class=\"wp-image-9557\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">N&#039;oubliez pas, ce n&#039;est que le d\u00e9but. Continuez \u00e0 vous occuper de vos enfants.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 d&#039;en apprendre davantage sur <strong>Promouvoir efficacement les \u00e9v\u00e9nements en direct, hybrides et virtuels dans un monde social<\/strong><\/span><span data-preserver-spaces=\"true\">. <\/span><span data-preserver-spaces=\"true\">Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/tiktok-pour-les-entreprises\/\">Lib\u00e9rez la puissance de TikTok pour votre entreprise \u2013 Comment d\u00e9marrer et d\u00e9velopper<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/boost-your-shopify-sales-using-social-media-ecommerce-features\/\">Augmentez vos ventes sur Shopify gr\u00e2ce aux fonctionnalit\u00e9s de commerce \u00e9lectronique des m\u00e9dias sociaux<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/top-social-media-hacks-to-drastically-boost-audience-engagement-views\/\">Les meilleurs hacks des r\u00e9seaux sociaux pour augmenter consid\u00e9rablement l&#039;engagement et le nombre de vues de votre audience<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Au cours des derni\u00e8res ann\u00e9es, tous les \u00e9v\u00e9nements ont \u00e9t\u00e9 virtuels. Maintenant que les choses s&#039;ouvrent, de nombreuses entreprises optent pour des \u00e9v\u00e9nements hybrides. Pourquoi ? Cela offre une flexibilit\u00e9 suppl\u00e9mentaire \u00e0 vos clients et prospects qui ne peuvent pas y assister en personne. Cela ajoute \u00e9galement une nouvelle source de revenus pour les participants virtuels \u00e0 moindre co\u00fbt si\u2026<\/p>","protected":false},"author":4,"featured_media":12225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"ai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[419],"tags":[89],"class_list":["post-9547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abm","tag-digital-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Over the past couple of years, all events have been virtual; now that things are opening up, many businesses are opting for Hybrid events. 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