{"id":9566,"date":"2022-05-02T14:26:54","date_gmt":"2022-05-02T18:26:54","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9566"},"modified":"2024-09-27T08:20:23","modified_gmt":"2024-09-27T12:20:23","slug":"liberez-la-creativite-dans-vos-campagnes-de-marketing-numerique","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/small-business\/unleashing-creativity-into-your-digital-marketing-campaigns\/","title":{"rendered":"Lib\u00e9rez la cr\u00e9ativit\u00e9 dans vos campagnes de marketing num\u00e9rique"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/EtxAtGCtk44\" title=\"Lib\u00e9rez la cr\u00e9ativit\u00e9 dans vos campagnes de marketing num\u00e9rique\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Unleashing Creativity Into Your Digital Marketing Campaigns\" \/><meta itemprop=\"uploadDate\" content=\"2022-05-02T14:26:54-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"Are your digital marketing campaigns missing that creative spark in driving engagement?There&#039;s a solution for that!With time being an important factor in everyone&#039;s lives, they are often too busy to hold attention for very long. That&#039;s where pr...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1651263643302_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"68.3\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1651263643302_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fsmall-business%2Funleashing-creativity-into-your-digital-marketing-campaigns%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1651263643302_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9566-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1651263643302_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1651263643302_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><div>\n<p><span data-preserver-spaces=\"true\">Vos campagnes de marketing num\u00e9rique manquent-elles de cette \u00e9tincelle cr\u00e9ative pour susciter l\u2019engagement\u00a0?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il y a une solution pour \u00e7a !<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le temps \u00e9tant un facteur important dans la vie de chacun, nous sommes souvent trop occup\u00e9s pour retenir notre attention tr\u00e8s longtemps. C&#039;est l\u00e0 qu&#039;intervient l&#039;accroche !<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">En cr\u00e9ant des graphiques et des vid\u00e9os attrayants, vous avez la possibilit\u00e9 de maintenir la r\u00e9tention et de garder votre public engag\u00e9.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9567\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-1.png\" alt=\"Lib\u00e9rez la cr\u00e9ativit\u00e9 dans vos campagnes de marketing num\u00e9rique\" width=\"908\" height=\"699\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Stimulez votre cr\u00e9ativit\u00e9<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Que la cr\u00e9ativit\u00e9 soit naturelle ou non, on peut utiliser de nombreuses pratiques et ressources pour trouver l\u2019inspiration.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Commencez avec un objectif en t\u00eate et progressez jusqu&#039;\u00e0 l&#039;atteindre. Posez-vous les questions suivantes :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Quelles \u00e9motions est-ce que je souhaite transmettre ?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Quels \u00e9l\u00e9ments est-ce que je souhaite avoir ?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Quel est le r\u00e9sultat souhait\u00e9 de mon travail ?<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9568\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-2.png\" alt=\"Stimulez votre cr\u00e9ativit\u00e9\" width=\"794\" height=\"748\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Trouver l&#039;inspiration<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Maintenant que vous avez un objectif en t\u00eate, cherchez l\u2019inspiration !\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nos ressources pr\u00e9f\u00e9r\u00e9es incluent :\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Pinterest<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Dribbler<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Inspiration de conception<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">DeviantArt<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">TikTok<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Regardez ce que font les autres cr\u00e9ateurs et trouvez ce qui se d\u00e9marque.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9569\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-3.png\" alt=\"Trouver l&#039;inspiration\" width=\"759\" height=\"712\" \/><\/p>\n<h2><b>D\u00e9veloppement de graphismes et de vid\u00e9os :<\/b> <b>6 bonnes pratiques<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les gens conservent la m\u00e9moire du contenu lorsque des repr\u00e9sentations visuelles sont utilis\u00e9es avec du texte et de l\u2019audio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilisez des images et des vid\u00e9os captivantes pour susciter l\u2019engagement envers votre contenu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Racontez une histoire avec vos graphiques et vos clips !<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9570\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-4.png\" alt=\"D\u00e9veloppement de graphiques et de vid\u00e9os : 6 bonnes pratiques\" width=\"763\" height=\"726\" \/><\/p>\n<h2><b>Astuce vid\u00e9o 1\u00a0: <\/b><b>Cr\u00e9er un hook de 4 secondes<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soyez authentique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impliquer directement le spectateur<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posez des questions auxquelles ils cherchent des r\u00e9ponses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fournir de l&#039;humour<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1WFE_rqRCR2KOba7jL_SVnI1blFZrjxWu\/view?resourcekey\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9571\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-5.png\" alt=\"Cr\u00e9er un hook de 4 secondes\" width=\"856\" height=\"770\" \/><\/a><\/p>\n<h2><b>Astuce vid\u00e9o 2\u00a0: <\/b><b>Allez droit au but \/ Ne tra\u00eenez pas les gens avec vous<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connaissez votre public<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offrez une valeur instantan\u00e9e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aborder les points sensibles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soyez bref<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1iw5_ldyITthwAUDQWL-8SWtQpIIvbCHB\/view?resourcekey\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9572\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-6.png\" alt=\"Allez droit au but \/ Ne tra\u00eenez pas les gens avec vous\" width=\"883\" height=\"568\" \/><\/a><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Astuce vid\u00e9o n\u00b0\u00a03\u00a0: utilisez des interruptions de motif<\/span><\/strong><\/h2>\n<ul>\n<li><span data-preserver-spaces=\"true\">Cela ram\u00e8ne l&#039;attention sur le contenu<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Am\u00e9liore la r\u00e9tention et le temps de visionnage<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Maintient le contenu int\u00e9ressant<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cela aide \u00e0 se d\u00e9marquer \u2013 reconnaissance de la marque<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9573\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-7.png\" alt=\"Utiliser les interruptions de mod\u00e8le\" width=\"865\" height=\"506\" \/><\/p>\n<h2><b>Conseil de conception n\u00b01\u00a0: <\/b><b>Restez coh\u00e9rent<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La coh\u00e9rence est essentielle dans votre strat\u00e9gie sociale car elle est :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bien \u00e9quilibr\u00e9 et attrayant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9e un message visuel fort<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilement reconnaissable<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Comment parvenir \u00e0 la coh\u00e9sion de la marque ?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliser des mod\u00e8les personnalis\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er une hi\u00e9rarchie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilisez des \u00e9l\u00e9ments de marque tels que la typographie et les codes couleur<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9574\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-8.png\" alt=\" Restez coh\u00e9rent\" width=\"830\" height=\"805\" \/><\/p>\n<h2><b>Conseil de conception n\u00b0 2\u00a0: <\/b><b>Restez clair et concis<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Gardez votre message clair et simple.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soyez de bon go\u00fbt avec la longueur du texte<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choisissez judicieusement votre typographie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assurer la lisibilit\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inclure les espaces<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9575\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-9.png\" alt=\"Restez clair et concis\" width=\"842\" height=\"802\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Conseil de conception n\u00b0 3\u00a0: <\/b><b>Inclure un CTA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">D\u00e9finissez le but de votre publication non seulement dans votre l\u00e9gende mais aussi dans votre graphique !<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quelques exemples d&#039;appels \u00e0 l&#039;action :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installer maintenant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inscrivez-vous d\u00e8s aujourd&#039;hui<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Laisser un avis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commentez ci-dessous<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Quel que soit votre objectif, assurez-vous <\/span><span style=\"font-weight: 400;\">c&#039;est clair pour votre public.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9576\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-10.png\" alt=\"Inclure un CTA\" width=\"693\" height=\"661\" \/><\/p>\n<h2><b>Les meilleures strat\u00e9gies cr\u00e9atives <\/b><b>pour les publicit\u00e9s num\u00e9riques<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Il est essentiel d&#039;\u00e9laborer une strat\u00e9gie pour vos campagnes de publicit\u00e9 num\u00e9rique afin d&#039;acc\u00e9l\u00e9rer la croissance de votre entreprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est \u00e9galement important d\u2019apporter de la cr\u00e9ativit\u00e9 dans les campagnes pour se d\u00e9marquer et les rendre plus attrayantes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici quelques strat\u00e9gies cr\u00e9atives pour la campagne de publicit\u00e9s num\u00e9riques qui peuvent vous aider \u00e0 vous d\u00e9marquer de vos concurrents.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9577\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-11.png\" alt=\"Les meilleures strat\u00e9gies cr\u00e9atives pour les publicit\u00e9s num\u00e9riques\" width=\"769\" height=\"722\" \/><b><\/b><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Ajoutez un compte \u00e0 rebours \u00e0 Google Ads<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Ce personnalisateur d&#039;annonces ins\u00e8re un compte \u00e0 rebours dans Google Ads.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il s\u2019agit d\u2019une petite fonctionnalit\u00e9 astucieuse qui peut augmenter la visibilit\u00e9 de vos annonces et communiquer un sentiment d\u2019urgence \u00e0 votre appel \u00e0 l\u2019action.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La fonction de compte \u00e0 rebours peut \u00eatre plac\u00e9e dans n&#039;importe quelle annonce textuelle et compte \u00e0 rebours par jour, heure, puis minute \u00e0 mesure que l&#039;heure de l&#039;\u00e9v\u00e9nement approche.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9578\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-12.png\" alt=\"Ajoutez un compte \u00e0 rebours \u00e0 Google Ads\" width=\"768\" height=\"699\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Formulaires de g\u00e9n\u00e9ration de leads pour cr\u00e9er une liste de marketing par e-mail<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Les publicit\u00e9s Facebook Lead peuvent vous aider \u00e0 ajouter rapidement des personnes cibl\u00e9es \u00e0 votre liste de diffusion.\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">La conversion se produit sur Facebook.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ajoutez des personnes directement \u00e0 votre liste de diffusion.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Rapports et statistiques fournis par Campaign Reports<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Gr\u00e2ce \u00e0 la fonctionnalit\u00e9 de formulaire de g\u00e9n\u00e9ration de leads Facebook int\u00e9gr\u00e9e, vous pouvez ajouter des questions et des champs personnalis\u00e9s \u00e0 votre formulaire et l&#039;utiliser dans une campagne publicitaire de g\u00e9n\u00e9ration de leads.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9579\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-13.png\" alt=\"Formulaires de g\u00e9n\u00e9ration de leads pour cr\u00e9er une liste de marketing par e-mail\" width=\"752\" height=\"473\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Utilisez des vid\u00e9os interactives tout au long de votre entonnoir<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">La vid\u00e9o interactive cr\u00e9e un style d\u2019interaction vid\u00e9o de type \u00ab choisissez votre propre aventure \u00bb.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pourrez en apprendre davantage sur vos visiteurs, et ces informations peuvent cr\u00e9er des exp\u00e9riences personnalis\u00e9es.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.videoask.com\/video-form\" class=\"editor-rtfLink\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Vid\u00e9oAsk<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0est une excellente plateforme pour cr\u00e9er des vid\u00e9os interactives.<\/span><\/p>\n<p><a href=\"https:\/\/www.videoask.com\/video-form\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9580\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-14.png\" alt=\"Utilisez des vid\u00e9os interactives tout au long de votre entonnoir\" width=\"585\" height=\"689\" \/><\/a><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Offrez votre expertise en r\u00e9pondant aux questions les plus importantes<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Similairement aux incentives, proposez votre expertise en r\u00e9pondant \u00e0 des questions !<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cela ne vous co\u00fbte rien, \u00e0 part votre temps, et en retour, vous obtenez beaucoup de notori\u00e9t\u00e9 et d&#039;engagement envers votre marque.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Par exemple, dans cette vid\u00e9o, un conseiller financier a partag\u00e9 son expertise en mati\u00e8re d\u2019investissement et de planification de la retraite.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9581\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-15.png\" alt=\" Offrez votre expertise en r\u00e9pondant aux questions les plus importantes\" width=\"755\" height=\"438\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">C&#039;est termin\u00e9 !<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">La cr\u00e9ativit\u00e9 sera un atout majeur dans la conception vid\u00e9o et graphique de vos campagnes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Gardez votre contenu pertinent en cr\u00e9ant des messages clairs et coh\u00e9rents pour garantir que votre public reste engag\u00e9\u00a0!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9582\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/225-16.png\" alt=\"C&#039;est termin\u00e9 !\" width=\"761\" height=\"722\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 d&#039;en apprendre davantage sur<strong> Lib\u00e9rez la cr\u00e9ativit\u00e9 dans vos campagnes de marketing num\u00e9rique<\/strong><\/span><span data-preserver-spaces=\"true\">. <\/span><span data-preserver-spaces=\"true\">Si vous recherchez davantage de contenu int\u00e9ressant, consultez certaines de nos autres lectures ci-dessous\u00a0:<\/span><\/p>\n<p><strong><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/promoting-live-hybrid-and-virtual-events-effectively-in-a-social-world\/\">Promouvoir efficacement les \u00e9v\u00e9nements en direct, hybrides et virtuels dans un monde social<\/a><\/strong><\/p>\n<p><strong><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/tiktok-pour-les-entreprises\/\">Lib\u00e9rez la puissance de TikTok pour votre entreprise \u2013 Comment d\u00e9marrer et d\u00e9velopper<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/boost-your-shopify-sales-using-social-media-ecommerce-features\/\">Augmentez vos ventes sur Shopify gr\u00e2ce aux fonctionnalit\u00e9s de commerce \u00e9lectronique des m\u00e9dias sociaux<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Vos campagnes de marketing num\u00e9rique manquent-elles de cette \u00e9tincelle cr\u00e9ative pour susciter l&#039;engagement ? Il existe une solution \u00e0 ce probl\u00e8me ! Le temps \u00e9tant un facteur important dans la vie de chacun, les gens sont souvent trop occup\u00e9s pour retenir l&#039;attention tr\u00e8s longtemps. C&#039;est l\u00e0 qu&#039;intervient l&#039;accroche ! En cr\u00e9ant des graphiques et des vid\u00e9os attrayants, vous avez la possibilit\u00e9 de\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100,55,40,420,386,57,417,39],"tags":[89],"class_list":["post-9566","post","type-post","status-publish","format-standard","hentry","category-branding","category-content-marketing","category-digital-marketing","category-ecommerce","category-lead-generation","category-paid","category-podcast","category-small-business","tag-digital-marketing"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":100,"label":"Branding"},{"value":55,"label":"Content Marketing"},{"value":40,"label":"Digital Marketing"},{"value":420,"label":"eCommerce"},{"value":386,"label":"Lead Gen"},{"value":57,"label":"Paid Ads"},{"value":417,"label":"Podcast"},{"value":39,"label":"Small Business"}],"post_tag":[{"value":89,"label":"Digital Marketing"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":0,"category_info":[{"term_id":100,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":100,"taxonomy":"category","description":"","parent":0,"count":24,"filter":"raw","cat_ID":100,"category_count":24,"category_description":"","cat_name":"Branding","category_nicename":"branding","category_parent":0},{"term_id":55,"name":"Content Marketing","slug":"content-marketing","term_group":0,"term_taxonomy_id":55,"taxonomy":"category","description":"","parent":0,"count":30,"filter":"raw","cat_ID":55,"category_count":30,"category_description":"","cat_name":"Content Marketing","category_nicename":"content-marketing","category_parent":0},{"term_id":40,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":40,"taxonomy":"category","description":"","parent":0,"count":111,"filter":"raw","cat_ID":40,"category_count":111,"category_description":"","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0},{"term_id":420,"name":"eCommerce","slug":"ecommerce","term_group":0,"term_taxonomy_id":420,"taxonomy":"category","description":"","parent":0,"count":8,"filter":"raw","cat_ID":420,"category_count":8,"category_description":"","cat_name":"eCommerce","category_nicename":"ecommerce","category_parent":0},{"term_id":386,"name":"Lead Gen","slug":"lead-generation","term_group":0,"term_taxonomy_id":386,"taxonomy":"category","description":"","parent":0,"count":3,"filter":"raw","cat_ID":386,"category_count":3,"category_description":"","cat_name":"Lead Gen","category_nicename":"lead-generation","category_parent":0},{"term_id":57,"name":"Paid Ads","slug":"paid","term_group":0,"term_taxonomy_id":57,"taxonomy":"category","description":"","parent":0,"count":9,"filter":"raw","cat_ID":57,"category_count":9,"category_description":"","cat_name":"Paid Ads","category_nicename":"paid","category_parent":0},{"term_id":417,"name":"Podcast","slug":"podcast","term_group":0,"term_taxonomy_id":417,"taxonomy":"category","description":"","parent":0,"count":14,"filter":"raw","cat_ID":417,"category_count":14,"category_description":"","cat_name":"Podcast","category_nicename":"podcast","category_parent":0},{"term_id":39,"name":"Small Business","slug":"small-business","term_group":0,"term_taxonomy_id":39,"taxonomy":"category","description":"","parent":0,"count":20,"filter":"raw","cat_ID":39,"category_count":20,"category_description":"","cat_name":"Small Business","category_nicename":"small-business","category_parent":0}],"tag_info":[{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":0,"uagb_excerpt":"Are your digital marketing campaigns missing that creative spark in driving engagement? 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