{"id":9616,"date":"2022-05-13T17:49:07","date_gmt":"2022-05-13T21:49:07","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9616"},"modified":"2024-09-27T08:20:50","modified_gmt":"2024-09-27T12:20:50","slug":"liberer-la-puissance-de-lautomatisation-pour-faire-evoluer-la-creation-de-contenu","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/unlocking-the-power-of-automation-to-scale-content-creation\/","title":{"rendered":"Lib\u00e9rer la puissance de l&#039;automatisation pour faire \u00e9voluer la cr\u00e9ation de contenu"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/3Ckg6L6x5_U\" title=\"Lib\u00e9rer la puissance de l&#039;automatisation pour faire \u00e9voluer la cr\u00e9ation de contenu \" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Unlocking the Power of Automation to Scale Content Creation\" \/><meta itemprop=\"uploadDate\" content=\"2022-05-13T17:49:07-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"You&#039;ve probably heard the well-worn term &quot;Time is money&quot;. With content marketing, a lot of time can be burned on simple or repetitive tasks.That&#039;s where the power of automation comes in...Content automation can help your team&#039;s workflow, allowing the...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1652468858685_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"65.4\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1652468858685_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fdigital-marketing%2Funlocking-the-power-of-automation-to-scale-content-creation%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1652468858685_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9616-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1652468858685_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1652468858685_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Vous avez probablement d\u00e9j\u00e0 entendu l&#039;expression \u00ab Le temps, c&#039;est de l&#039;argent \u00bb. Avec le marketing de contenu, beaucoup de temps peut \u00eatre perdu sur des t\u00e2ches simples ou r\u00e9p\u00e9titives.<br class=\"\" \/><br class=\"\" \/><span class=\"\">C\u2019est l\u00e0 qu\u2019intervient la puissance de l\u2019automatisation\u2026<\/span><br class=\"\" \/><br class=\"\" \/>L&#039;automatisation du contenu peut aider le flux de travail de votre \u00e9quipe, lui permettant de se concentrer sur les strat\u00e9gies de vente et de marketing vitales pour attirer ces clients nouveaux et r\u00e9currents.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9619\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-17.png\" alt=\"Qu&#039;est-ce qui fonctionne ?\" width=\"889\" height=\"500\" \/><\/p>\n<h3>Les bons sp\u00e9cialistes du marketing devraient se m\u00e9fier de l\u2019automatisation<\/h3>\n<p>La technologie est un formidable outil, mais elle constitue \u00e9galement une force restrictive.<\/p>\n<p>Les bons sp\u00e9cialistes du marketing devraient \u00eatre sceptiques \u00e0 l\u2019\u00e9gard de l\u2019automatisation et de la technologie en g\u00e9n\u00e9ral, car le marketing en soi est une chose fondamentale et basique qui existe depuis longtemps.<\/p>\n<p>L\u2019automatisation est l\u00e0 pour faciliter les choses dans le monde du marketing.<\/p>\n<p>L\u2019automatisation du c\u00f4t\u00e9 de la communication est \u00e9galement importante.<\/p>\n<p>Quelques questions \u00e0 poser avant de d\u00e9marrer l&#039;automatisation :<\/p>\n<ul>\n<li>Quel est ton objectif ?<\/li>\n<li>Avez-vous d\u00e9j\u00e0 fait cela manuellement auparavant ?<\/li>\n<li>L\u2019avez-vous fait manuellement de mani\u00e8re suffisamment coh\u00e9rente ?<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9620\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-18.png\" alt=\"Sceptique \u00e0 l&#039;\u00e9gard de l&#039;automatisation\" width=\"612\" height=\"490\" \/><\/p>\n<h3><strong>Quels sont les points faibles du marketing de contenu ?<\/strong><\/h3>\n<p>Il est important de conna\u00eetre les points sensibles. Il est important de g\u00e9n\u00e9rer un contenu original et authentique.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9621\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-20.png\" alt=\"Points faibles du marketing de contenu\" width=\"750\" height=\"400\" \/><\/p>\n<p>Concentrez-vous sur la cr\u00e9ation d&#039;une strat\u00e9gie de contenu qui rassemble tous les \u00e9l\u00e9ments. Cr\u00e9ez v\u00e9ritablement une strat\u00e9gie sociale bas\u00e9e sur ce qui se passe<\/p>\n<h3><strong>Strat\u00e9gie de cr\u00e9ation de contenu<\/strong><\/h3>\n<p>La strat\u00e9gie de contenu signifie :<\/p>\n<ul>\n<li>Quel est ton point de vue ?<\/li>\n<li>Comment cr\u00e9ez-vous du contenu ?<\/li>\n<li>Comment se d\u00e9roule la post-production ?<\/li>\n<li>Comment le distribuez-vous ?<\/li>\n<li>Comment collectez-vous les donn\u00e9es d\u2019analyse ?<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-9622\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-21-1024x535.png\" alt=\"Points faibles du marketing de contenu\" width=\"1024\" height=\"535\" \/><\/p>\n<p>Les sp\u00e9cialistes du marketing ne font jamais d\u2019hypoth\u00e8ses sur leur public\u00a0!<\/p>\n<p><strong>Exemples efficaces d&#039;automatisation<\/strong><\/p>\n<p>Il existe de nombreux outils d\u2019automatisation efficaces que nous utilisons quotidiennement pour la cr\u00e9ation de contenu :<\/p>\n<ul>\n<li>Google Drive pour stocker votre contenu<\/li>\n<li>Zapier pour les syst\u00e8mes de suivi<\/li>\n<li>Table a\u00e9rienne pour organiser le contenu<\/li>\n<li>Moindre pour la communication<\/li>\n<\/ul>\n<p>Le concept vraiment important dans le monde de l\u2019automatisation est qu\u2019il ne s\u2019agit pas de complexit\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9624\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Facebook-Instagram-L@TH-1-1024x1024.png\" alt=\"Exemples efficaces d&#039;automatisation\" width=\"769\" height=\"769\" \/><\/p>\n<p>Il s\u2019agit de savoir comment vous pouvez automatiser les choses, ce que votre \u00e9quipe a fait une douzaine de fois par jour.<\/p>\n<h2>C&#039;est fini !<\/h2>\n<p>Nous tenons \u00e0 remercier Stephen G. Pope de nous avoir rejoint dans cet \u00e9pisode de Live at the Hive.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9623\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Facebook-Instagram-L@TH-1024x1024.png\" alt=\"Merci\" width=\"799\" height=\"799\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Stephen G. Pope est le fondateur et PDG de SGP Labs. Il aide les entreprises et les marques \u00e0 r\u00e9utiliser et \u00e0 distribuer efficacement du contenu sur plusieurs canaux marketing au quotidien.<\/p>\n<p>En utilisant un m\u00e9lange d&#039;expertise commerciale, de marketing de contenu entrant, de flux de travail et de technologie\/automatisation, il a d\u00e9velopp\u00e9 la SEULE soci\u00e9t\u00e9\/syst\u00e8me m\u00e9dia plug-and-play pour que vous puissiez avoir plus d&#039;impact aupr\u00e8s de votre public cible.<\/p>\n<p>Et cela signifie que vous grandirez vite.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vous avez probablement d\u00e9j\u00e0 entendu l&#039;expression bien connue \u00ab Le temps, c&#039;est de l&#039;argent \u00bb. Avec le marketing de contenu, beaucoup de temps peut \u00eatre perdu sur des t\u00e2ches simples ou r\u00e9p\u00e9titives. C&#039;est l\u00e0 qu&#039;intervient la puissance de l&#039;automatisation... L&#039;automatisation du contenu peut aider le flux de travail de votre \u00e9quipe, lui permettant de se concentrer sur des strat\u00e9gies de vente et de marketing vitales pour attirer ces nouveaux clients et les clients fid\u00e8les...<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[69,55,120,40,417],"tags":[361,89,80,51],"class_list":["post-9616","post","type-post","status-publish","format-standard","hentry","category-automation","category-content-marketing","category-conversion-optimization","category-digital-marketing","category-podcast","tag-content-creation","tag-digital-marketing","tag-email-automation","tag-email-marketing"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":69,"label":"Automation"},{"value":55,"label":"Content Marketing"},{"value":120,"label":"Conversion Optimization"},{"value":40,"label":"Digital Marketing"},{"value":417,"label":"Podcast"}],"post_tag":[{"value":361,"label":"Content Creation"},{"value":89,"label":"Digital Marketing"},{"value":80,"label":"Email Automation"},{"value":51,"label":"Email Marketing"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":1,"category_info":[{"term_id":69,"name":"Automation","slug":"automation","term_group":0,"term_taxonomy_id":69,"taxonomy":"category","description":"","parent":0,"count":5,"filter":"raw","cat_ID":69,"category_count":5,"category_description":"","cat_name":"Automation","category_nicename":"automation","category_parent":0},{"term_id":55,"name":"Content Marketing","slug":"content-marketing","term_group":0,"term_taxonomy_id":55,"taxonomy":"category","description":"","parent":0,"count":30,"filter":"raw","cat_ID":55,"category_count":30,"category_description":"","cat_name":"Content Marketing","category_nicename":"content-marketing","category_parent":0},{"term_id":120,"name":"Conversion Optimization","slug":"conversion-optimization","term_group":0,"term_taxonomy_id":120,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw","cat_ID":120,"category_count":11,"category_description":"","cat_name":"Conversion Optimization","category_nicename":"conversion-optimization","category_parent":0},{"term_id":40,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":40,"taxonomy":"category","description":"","parent":0,"count":111,"filter":"raw","cat_ID":40,"category_count":111,"category_description":"","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0},{"term_id":417,"name":"Podcast","slug":"podcast","term_group":0,"term_taxonomy_id":417,"taxonomy":"category","description":"","parent":0,"count":14,"filter":"raw","cat_ID":417,"category_count":14,"category_description":"","cat_name":"Podcast","category_nicename":"podcast","category_parent":0}],"tag_info":[{"term_id":361,"name":"Content Creation","slug":"content-creation","term_group":0,"term_taxonomy_id":361,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"},{"term_id":80,"name":"Email Automation","slug":"email-automation","term_group":0,"term_taxonomy_id":80,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":51,"name":"Email Marketing","slug":"email-marketing","term_group":0,"term_taxonomy_id":51,"taxonomy":"post_tag","description":"","parent":0,"count":12,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":1,"uagb_excerpt":"You&#8217;ve probably heard the well-worn term &#8220;Time is money&#8221;. 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