{"id":9702,"date":"2022-06-24T17:59:45","date_gmt":"2022-06-24T21:59:45","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9702"},"modified":"2024-09-30T09:25:52","modified_gmt":"2024-09-30T13:25:52","slug":"comment-les-publicites-numeriques-seo-et-les-strategies-de-marketing-specialisees-peuvent-aider-a-developper-les-pratiques","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/seo\/how-seo-digital-ads-and-specialty-marketing-strategies-can-help-grow-practices\/","title":{"rendered":"Comment le r\u00e9f\u00e9rencement, les publicit\u00e9s num\u00e9riques et les strat\u00e9gies de marketing sp\u00e9cialis\u00e9es peuvent aider \u00e0 d\u00e9velopper les pratiques"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/XP14UzKJaho\" title=\"Comment le r\u00e9f\u00e9rencement, les publicit\u00e9s num\u00e9riques et les strat\u00e9gies marketing peuvent aider \u00e0 d\u00e9velopper les pratiques\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices\" \/><meta itemprop=\"uploadDate\" content=\"2022-06-24T17:59:45-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"It&#039;s true that everyone needs healthcare, so why would medical professionals consider marketing?With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business.In this epis...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1655320561418_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"83.8\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1655320561418_restream.m4a%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fseo%2Fhow-seo-digital-ads-and-specialty-marketing-strategies-can-help-grow-practices%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1655320561418_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9702-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1655320561418_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1655320561418_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>Il est vrai que tout le monde a besoin de soins de sant\u00e9, alors pourquoi les professionnels de la sant\u00e9 envisageraient-ils le marketing ?<\/p>\n\n\n\n<p>Avec la bonne strat\u00e9gie et le bon marketing, votre cabinet peut se d\u00e9marquer en atteignant les patients nouveaux et anciens, contribuant ainsi \u00e0 la croissance de votre entreprise.<\/p>\n\n\n\n<p>Dans cet \u00e9pisode, nous parlerons \u00e0 Justin Knott,&nbsp;<b class=\"\"><span class=\"\">PDG d&#039;Intrepy Healthcare Marketing<\/span><\/b>.<\/p>\n\n\n\n<p><span class=\"\">Justin est un conf\u00e9rencier, podcasteur et cr\u00e9ateur de contenu qui aide les m\u00e9decins et les cabinets m\u00e9dicaux \u00e0 raconter leur histoire. Il fait la promotion de leurs proc\u00e9dures et de leurs sp\u00e9cialit\u00e9s pour interagir avec les patients existants et potentiels afin de stimuler de nouvelles activit\u00e9s et de la croissance.<br class=\"\"><br class=\"\">En tant que pr\u00e9sident et directeur g\u00e9n\u00e9ral d&#039;Intrepy Healthcare Marketing, Justin aide les m\u00e9decins et les chirurgiens \u00e0 cr\u00e9er un lien avec leurs patients et \u00e0 communiquer les diff\u00e9renciateurs cl\u00e9s gr\u00e2ce au d\u00e9veloppement de strat\u00e9gies de marketing des soins de sant\u00e9.<\/span><\/p>\n\n\n\n<p><span class=\"\">La bonne strat\u00e9gie de contenu peut vous aider \u00e0 concurrencer les plus grands syst\u00e8mes de sant\u00e9 de votre march\u00e9.<\/span><\/p>\n\n\n\n<p>Obtenez le meilleur engagement d\u2019un point de vue marketing pour aider votre cabinet \u00e0 se d\u00e9marquer des autres.<\/p>\n\n\n\n<p><span class=\"\"><b class=\"\" data-stringify-type=\"bold\">Comment le r\u00e9f\u00e9rencement, les publicit\u00e9s num\u00e9riques et les strat\u00e9gies de marketing sp\u00e9cialis\u00e9es peuvent aider \u00e0 d\u00e9velopper les pratiques<\/b><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quel est le programme ?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9finir une strat\u00e9gie marketing.<\/li>\n\n\n\n<li><span class=\"\">Pourquoi le r\u00e9f\u00e9rencement est-il si important lors de l\u2019\u00e9laboration d\u2019une strat\u00e9gie marketing ?<\/span><\/li>\n\n\n\n<li><span class=\"\">La publicit\u00e9 payante est-elle n\u00e9cessaire pour attirer de nouveaux clients ?<\/span><\/li>\n\n\n\n<li><span class=\"\">Strat\u00e9gies de marketing sp\u00e9cialis\u00e9es.<br><\/span><\/li>\n\n\n\n<li><span class=\"\">Quels sont les \u00e9l\u00e9ments les plus importants du suivi des performances et du retour sur investissement ?<br><\/span><\/li>\n\n\n\n<li><span class=\"\">Bonnes pratiques.<\/span><\/li>\n<\/ul>\n\n\n\n<p>Plongeons-nous dedans !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9finir une strat\u00e9gie marketing<\/h2>\n\n\n\n<p>Une strat\u00e9gie marketing est un plan \u00e0 long terme visant \u00e0 atteindre les objectifs d&#039;une entreprise en comprenant les besoins des clients et en cr\u00e9ant un avantage concurrentiel distinct et durable.<\/p>\n\n\n\n<p>Cela englobe tout, depuis la d\u00e9termination de vos clients jusqu&#039;au choix des canaux que vous utilisez pour atteindre ces clients.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-45.png\" alt=\"d\u00e9finir la strat\u00e9gie marketing\" class=\"wp-image-9703\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Quelques \u00e9l\u00e9ments \u00e0 garder \u00e0 l\u2019esprit lors de l\u2019\u00e9laboration d\u2019une strat\u00e9gie marketing\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le marketing est bien plus que de la publicit\u00e9 et de la promotion : il s\u2019agit avant tout d\u2019\u00e9tablir un lien avec le client.<\/li>\n\n\n\n<li>Une strat\u00e9gie marketing d\u00e9finit la direction de toutes vos activit\u00e9s li\u00e9es aux produits et au marketing.<\/li>\n\n\n\n<li>Avoir une strat\u00e9gie marketing permet de garder toutes vos activit\u00e9s sur la bonne voie.<\/li>\n<\/ul>\n\n\n\n<p>Cr\u00e9er \u2013 et suivre \u2013 une strat\u00e9gie marketing est essentiel pour d\u00e9finir la direction non seulement de vos activit\u00e9s li\u00e9es au marketing, mais \u00e9galement de l\u2019ensemble de votre entreprise.<\/p>\n\n\n\n<p>Sans une strat\u00e9gie d\u00e9finie, vous ne saurez pas qui sont vos clients, vous ne d\u00e9velopperez pas les bons produits et vous gaspillerez de l&#039;argent pour les promouvoir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi le r\u00e9f\u00e9rencement est-il si important lors de l\u2019\u00e9laboration d\u2019une strat\u00e9gie marketing ?<\/strong><\/h2>\n\n\n\n<p>Le r\u00e9f\u00e9rencement est le moyen le plus viable et le plus rentable de comprendre et d\u2019atteindre vos clients aux moments critiques.<\/p>\n\n\n\n<p>L&#039;objectif d&#039;un r\u00e9f\u00e9rencement exp\u00e9riment\u00e9 est de jeter les bases solides d&#039;un beau site Web avec une exp\u00e9rience utilisateur propre et efficace, facile \u00e0 trouver en effectuant une recherche, gr\u00e2ce \u00e0 la fiabilit\u00e9 et \u00e0 la fiabilit\u00e9 de la marque et de ses propri\u00e9t\u00e9s num\u00e9riques.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-47.png\" alt=\"Pourquoi le r\u00e9f\u00e9rencement est-il important ?\" class=\"wp-image-9704\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Les dates et formats SEO fournissent un signal clair sur l&#039;intention et le comportement de l&#039;utilisateur. Cela se produit de diff\u00e9rentes mani\u00e8res.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rechercher des donn\u00e9es de requ\u00eate.<\/li>\n\n\n\n<li>Analyse SERP.<\/li>\n\n\n\n<li>Donn\u00e9es analytiques et informations issues de l&#039;IA.<\/li>\n<\/ul>\n\n\n\n<p>Le r\u00e9f\u00e9rencement local vise \u00e0 optimiser les propri\u00e9t\u00e9s num\u00e9riques pour votre environnement sp\u00e9cifique, afin que les gens puissent vous trouver rapidement et facilement et se rapprocher d&#039;une transaction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"\">La publicit\u00e9 payante est-elle n\u00e9cessaire pour attirer de nouveaux clients ?<\/span><\/h2>\n\n\n\n<p>La publicit\u00e9 payante est l&#039;un des canaux les plus importants de l&#039;arsenal num\u00e9rique. Cependant, elle est souvent mal utilis\u00e9e car les r\u00e9sultats sont imm\u00e9diats.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-48.png\" alt=\"Annonces payantes\" class=\"wp-image-9705\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Les publicit\u00e9s payantes sont tr\u00e8s abordables et mesurables. Le ciblage des publicit\u00e9s payantes est si pr\u00e9cis que vous pouvez atteindre des visiteurs pertinents qui s&#039;int\u00e9ressent \u00e0 votre marque, correspondent aux caract\u00e9ristiques d\u00e9mographiques de votre profil commercial et se trouvent exactement dans la zone g\u00e9ographique que vous souhaitez cibler.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 la publicit\u00e9 payante, vous pouvez personnaliser votre marque et votre message comme vous le jugez appropri\u00e9, et les tester r\u00e9guli\u00e8rement pour voir ce qui fonctionne et ce qui ne fonctionne pas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strat\u00e9gies de marketing sp\u00e9cialis\u00e9es<\/h2>\n\n\n\n<p>Il est important de trouver l\u2019\u00e9quilibre entre les attentes des clients et ce que nous souhaitons obtenir lors de la cr\u00e9ation de strat\u00e9gies de marketing sp\u00e9cialis\u00e9es.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-49.png\" alt=\"Strat\u00e9gies de marketing sp\u00e9cialis\u00e9es\" class=\"wp-image-9706\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Assurez-vous que vous \u00eates en mesure d&#039;identifier le contenu qui a \u00e9t\u00e9 diffus\u00e9 au bon public et qu&#039;il est exact.<\/p>\n\n\n\n<p>Assurez-vous que votre \u00e9quipe a la possibilit\u00e9 d\u2019examiner le contenu et de l\u2019approuver, tout en comprenant l\u2019objectif et l\u2019urgence de la strat\u00e9gie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"\">Quels sont les \u00e9l\u00e9ments les plus importants du suivi des performances et du retour sur investissement ?<\/span><\/h2>\n\n\n\n<p>Pour mesurer et reproduire le succ\u00e8s de votre entreprise, vous devez suivre votre retour sur investissement (ROI). Le marketing num\u00e9rique ne fait pas exception. En fait, le marketing est une activit\u00e9 g\u00e9n\u00e9ratrice de revenus tr\u00e8s importante, il est donc primordial de mesurer le retour sur investissement de votre marketing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-50-1024x682.png\" alt=\"Mesurer le retour sur investissement\" class=\"wp-image-9707\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Voici quelques \u00e9l\u00e9ments cl\u00e9s du suivi des performances et du retour sur investissement\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trafic vers le site Web<\/li>\n\n\n\n<li>Classement SERP<\/li>\n\n\n\n<li>Temps pass\u00e9 sur place<\/li>\n\n\n\n<li>Pages par visite<\/li>\n\n\n\n<li>Visiteurs de retour<\/li>\n\n\n\n<li>Partage social<\/li>\n\n\n\n<li>Conversions<\/li>\n\n\n\n<li>Taux de clics<\/li>\n\n\n\n<li>Taux de conversion<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Bonnes pratiques<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-51.png\" alt=\"Bonnes pratiques\" class=\"wp-image-9708\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Voici quelques bonnes pratiques pour les pratiques de culture :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifier le public cible<\/li>\n\n\n\n<li>D\u00e9velopper une strat\u00e9gie de marketing de contenu<\/li>\n\n\n\n<li>Cr\u00e9ez du contenu pertinent<\/li>\n\n\n\n<li>Int\u00e9grer des tactiques de r\u00e9f\u00e9rencement<\/li>\n\n\n\n<li>Essayez le marketing omnicanal<\/li>\n\n\n\n<li>Utiliser des donn\u00e9es pr\u00e9cises<\/li>\n<\/ul>\n\n\n\n<p>Une forte pr\u00e9sence num\u00e9rique peut aider votre entreprise de plusieurs fa\u00e7ons. Vous pouvez facilement g\u00e9n\u00e9rer de la notori\u00e9t\u00e9 et de l&#039;engagement avant et apr\u00e8s l&#039;\u00e9v\u00e9nement.<br>vente.<\/p>\n\n\n\n<p>Cela vous aidera \u00e0 transformer de nouveaux acheteurs en clients fid\u00e8les.<\/p>\n\n\n\n<p>Il stimule le bouche-\u00e0-oreille et le partage social pour am\u00e9liorer encore plus votre pr\u00e9sence.<br>Enfin, raccourcissez le parcours de l\u2019acheteur en pr\u00e9sentant les bonnes offres au bon endroit et au bon moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C&#039;est fini !<\/h2>\n\n\n\n<p>Nous tenons \u00e0 remercier Justin Knott.<\/p>\n\n\n\n<p>Justin est un&nbsp;<span class=\"\">conf\u00e9rencier, podcasteur et cr\u00e9ateur de contenu qui<\/span>&nbsp;aide les m\u00e9decins et les cabinets m\u00e9dicaux \u00e0 raconter leur histoire. Il fait la promotion de leurs proc\u00e9dures et de leurs sp\u00e9cialit\u00e9s pour interagir avec les patients existants et potentiels afin de g\u00e9n\u00e9rer de nouvelles affaires et de la croissance.<\/p>\n\n\n\n<p><span class=\"\">En tant que pr\u00e9sident et directeur g\u00e9n\u00e9ral d&#039;Intrepy Healthcare Marketing, Justin aide les m\u00e9decins et les chirurgiens \u00e0 cr\u00e9er un lien avec leurs patients et \u00e0 communiquer les diff\u00e9renciateurs cl\u00e9s gr\u00e2ce au d\u00e9veloppement de strat\u00e9gies de marketing des soins de sant\u00e9.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Facebook-L@TH-thank-you-2.png\" alt=\"Merci\" class=\"wp-image-9709\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Il est vrai que tout le monde a besoin de soins de sant\u00e9, alors pourquoi les professionnels de la sant\u00e9 envisageraient-ils de faire du marketing ? Avec la bonne strat\u00e9gie et le bon marketing, votre cabinet peut se d\u00e9marquer en atteignant les patients nouveaux et anciens, contribuant ainsi \u00e0 la croissance de votre entreprise. Dans cet \u00e9pisode, nous parlerons \u00e0 Justin Knott, PDG d&#039;Intrepy Healthcare Marketing. Justin est conf\u00e9rencier, podcasteur et cr\u00e9ateur de 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