{"id":9717,"date":"2022-07-15T17:01:08","date_gmt":"2022-07-15T21:01:08","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9717"},"modified":"2024-10-19T10:55:40","modified_gmt":"2024-10-19T14:55:40","slug":"suivi-de-marque-101-au-dela-des-mentions-avec-angeley-mullins-de-latana","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/branding\/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana\/","title":{"rendered":"Au-del\u00e0 des mentions de marque avec Angeley Mullins de Latana"},"content":{"rendered":"<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Beyond Brand Mentions with Angeley Mullins from Latana\" \/><meta itemprop=\"uploadDate\" content=\"2022-07-15T17:01:08-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/x-m4a\" \/><meta itemprop=\"description\" content=\"It&#039;s no easy task connecting your brand to a targeted demographic without the right tools.That&#039;s where the power of target market research and data analytics comes in!In this episode, we&#039;ll talk to Angeley Mullins, CMO &amp;amp; CGO at Latana Br...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1656349850027_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"68.2\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1656349850027_restream.m4a%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fbranding%2Fbrand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1656349850027_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9717-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1656349850027_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1656349850027_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">Ce n\u2019est pas une t\u00e2che facile de connecter votre marque \u00e0 un groupe d\u00e9mographique cibl\u00e9 sans les bons outils.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est l\u00e0 qu\u2019intervient la puissance des \u00e9tudes de march\u00e9 cibles et de l\u2019analyse des donn\u00e9es\u00a0!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet \u00e9pisode, nous parlerons avec Angeley Mullins, CMO &amp; CGO chez Latana Brand Tracking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec plus de 18 ans d&#039;exp\u00e9rience dans la croissance des entreprises et des march\u00e9s, Angeley a r\u00e9ussi \u00e0 s&#039;associer \u00e0 des PDG, des fondateurs et des investisseurs pour d\u00e9velopper leurs entreprises ainsi qu&#039;\u00e0 des dirigeants d&#039;entreprise \u00e9tablis pour \u00e9tendre leurs organisations sur les march\u00e9s internationaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que responsable marketing et commercial, l&#039;expertise d&#039;Angeley couvre \u00e0 la fois le commerce \u00e9lectronique et le SaaS (lancement et croissance d&#039;entreprise), dirigeant des divisions commerciales, notamment le marketing, les ventes, les produits, la r\u00e9ussite client, les ventes et les op\u00e9rations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle se sp\u00e9cialise dans la croissance des dirigeants et des d\u00e9partements en plus de r\u00e9aliser une croissance commerciale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrir la cible d\u00e9mographique de votre marque n\u2019est que la pointe de l\u2019iceberg du marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s\u2019agit de construire la meilleure relation entre votre marque et votre public.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand Tracking 101 : Au-del\u00e0 des mentions avec Angeley Mullins de Latana<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous examinerons pourquoi l\u2019image de marque est si importante pour une entreprise et le processus de cr\u00e9ation de la bonne strat\u00e9gie de marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quel est le programme ?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9er et mettre en \u0153uvre une marque.<\/li>\n\n\n\n<li>Qu&#039;est-ce que le suivi de marque ?<\/li>\n\n\n\n<li>Quelle est la relation entre une marque et son public ?<\/li>\n\n\n\n<li>Comment une marque peut-elle agir pour cr\u00e9er de meilleures solutions marketing ?<\/li>\n\n\n\n<li>Comment fonctionne Latana (et dans une plus large mesure comment fonctionne le Brand Tracking) ?<\/li>\n\n\n\n<li>En quoi Latana se diff\u00e9rencie-t-il des autres solutions de suivi de marque ?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cr\u00e9er et mettre en \u0153uvre une marque<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour de nombreuses entreprises, l\u2019\u00e9laboration et la mise en \u0153uvre d\u2019une strat\u00e9gie de marque unifi\u00e9e sont souvent effectu\u00e9es apr\u00e8s coup, voire pas du tout.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-52-1024x576.png\" alt=\"\u00c9tablir des marques\" class=\"wp-image-9722\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous devez obtenir des r\u00e9ponses \u00e0 quelques questions importantes avant d\u2019investir du temps dans la cr\u00e9ation de votre marque.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les consommateurs connaissent-ils votre marque ?<\/li>\n\n\n\n<li>Comment les autres vous per\u00e7oivent-ils sur le march\u00e9 ?<\/li>\n\n\n\n<li>Comment les clients per\u00e7oivent-ils votre entreprise par rapport \u00e0 ses concurrents ?<\/li>\n\n\n\n<li>\u00c0 quelles caract\u00e9ristiques les consommateurs associent-ils votre marque ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Latana, avec un processus d&#039;enqu\u00eate et d&#039;apprentissage automatique optimis\u00e9 pour les appareils mobiles, peut vous aider \u00e0 conna\u00eetre la valeur de votre marque et les donn\u00e9es d\u00e9mographiques que vous devez cibler pour l&#039;efficacit\u00e9 des campagnes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu&#039;est-ce que le suivi de marque ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le suivi de marque est le processus d\u2019\u00e9valuation continue de la sant\u00e9 de votre marque au fil du temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela vous permet de d\u00e9couvrir ce que vos march\u00e9s cibles pensent de votre entreprise et comment ils r\u00e9agissent au message de votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais le suivi de marque offre bien plus que de simples informations sur la r\u00e9action des consommateurs \u00e0 votre marque.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-53-1024x768.png\" alt=\"Suivi de la marque\" class=\"wp-image-9723\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Il vous permet \u00e9galement de suivre les marques concurrentes, de comparer le succ\u00e8s de votre marque sur diff\u00e9rents march\u00e9s, de trouver de nouveaux march\u00e9s ou publics cibles et m\u00eame d&#039;identifier ceux qui ne sont pas performants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La performance d\u2019une marque a toujours \u00e9t\u00e9 difficile \u00e0 mesurer avec pr\u00e9cision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, il est possible (et fortement recommand\u00e9) de simplement suivre la sant\u00e9 et les performances de votre marque en utilisant les bons outils et indicateurs de performance cl\u00e9s qui sont d\u00e9sormais facilement disponibles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quelle est la relation entre une marque et son public ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9veloppez de v\u00e9ritables liens avec votre public en utilisant le branding \u00e9motionnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprendre les probl\u00e8mes de votre march\u00e9 cible ou ce que votre produit ou votre marque fait pour lui vous aidera \u00e0 utiliser l&#039;image de marque \u00e9motionnelle pour vous connecter avec votre public.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-54.png\" alt=\"Relation de marque\" class=\"wp-image-9724\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Quelle valeur leur apportez-vous et comment, d\u2019une certaine mani\u00e8re, am\u00e9liorez-vous leur vie ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ce type de marketing, vous pouvez adapter une marque aux int\u00e9r\u00eats et aux demandes de votre march\u00e9 cible, donnant ainsi \u00e0 vos clients la possibilit\u00e9 de se familiariser avec vos produits tout en d\u00e9veloppant un lien \u00e9motionnel avec votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment une marque peut-elle agir pour cr\u00e9er de meilleures solutions marketing ?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-55.png\" alt=\"Solutions marketing\" class=\"wp-image-9725\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Pour garantir l\u2019efficacit\u00e9 et l\u2019efficience de vos solutions marketing, votre marque peut :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>D\u00e9couvrez le but<\/li>\n\n\n\n<li>D\u00e9terminer le public cible<\/li>\n\n\n\n<li>D\u00e9crivez les principales qualit\u00e9s et avantages offerts par votre marque<\/li>\n\n\n\n<li>Construisez une histoire et un message de marque.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Comment fonctionne Latana (et dans une plus large mesure comment fonctionne le Brand Tracking) ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques peuvent mesurer de mani\u00e8re fiable les campagnes marketing et utiliser le tableau de bord Latana pour obtenir des informations permettant d&#039;accro\u00eetre la notori\u00e9t\u00e9 de la marque au fil du temps.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screen-Shot-2022-07-15-at-4.31.12-PM-1024x332.png\" alt=\"Latana - Suivi de marque\" class=\"wp-image-9726\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Avec Latana, vous pouvez cr\u00e9er un tableau de bord facile \u00e0 utiliser et personnalisable o\u00f9 vous pouvez explorer les donn\u00e9es de marque et cr\u00e9er des audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, vous pouvez prendre des d\u00e9cisions marketing bas\u00e9es sur des donn\u00e9es am\u00e9lior\u00e9es par un algorithme qui utilise les caract\u00e9ristiques de l&#039;audience pour garantir la qualit\u00e9 et l&#039;exactitude.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En quoi Latana se diff\u00e9rencie-t-il des autres solutions de suivi de marque ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec l\u2019aide de Latana, vous pouvez \u00eatre la marque que votre public cible veut voir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Latana vous aide \u00e0 mesurer la notori\u00e9t\u00e9 de votre marque et \u00e0 comprendre l&#039;impact de vos campagnes marketing sur votre public cible.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screen-Shot-2022-07-15-at-4.30.36-PM-1024x376.png\" alt=\"Latana \u2013 En quoi est-elle diff\u00e9rente des autres ?\" class=\"wp-image-9727\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">De plus, votre marque peut suivre des campagnes sp\u00e9cifiques au fil du temps pour prouver leur impact. Vous pouvez \u00e9galement ajouter un suivi des concurrents pour surveiller les performances des marques concurrentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Latana vous permet d&#039;explorer la strat\u00e9gie de votre marque en identifiant de nouveaux axes de croissance. Gr\u00e2ce aux donn\u00e9es, il est facile d&#039;identifier imm\u00e9diatement les nouveaux publics impact\u00e9s positivement par votre campagne et dans quelle mesure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C&#039;est fini !<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous tenons \u00e0 remercier Angeley Mullins.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Facebook-L@TH-1.png\" alt=\"Merci!\" class=\"wp-image-9728\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Avec plus de 18 ans d&#039;exp\u00e9rience dans la croissance des entreprises et des march\u00e9s, Angeley a r\u00e9ussi \u00e0 s&#039;associer \u00e0 des PDG, des fondateurs et des investisseurs pour d\u00e9velopper leurs entreprises ainsi qu&#039;\u00e0 des dirigeants d&#039;entreprise \u00e9tablis pour \u00e9tendre leurs organisations sur les march\u00e9s internationaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que responsable marketing et commercial, l&#039;expertise d&#039;Angeley couvre \u00e0 la fois le commerce \u00e9lectronique et le SaaS (lancement et croissance d&#039;entreprise), dirigeant des divisions commerciales, notamment le marketing, les ventes, les produits, la r\u00e9ussite client, les ventes et les op\u00e9rations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle se sp\u00e9cialise dans la croissance des dirigeants et des d\u00e9partements en plus de r\u00e9aliser une croissance commerciale.<\/p>","protected":false},"excerpt":{"rendered":"<p>Il n&#039;est pas facile de connecter votre marque \u00e0 un groupe d\u00e9mographique cibl\u00e9 sans les bons outils. C&#039;est l\u00e0 qu&#039;intervient la puissance des \u00e9tudes de march\u00e9 et de l&#039;analyse de donn\u00e9es ! Dans cet \u00e9pisode, nous parlerons \u00e0 Angeley Mullins, CMO et CGO chez Latana Brand Tracking. Avec plus de 18 ans d&#039;exp\u00e9rience dans la croissance des entreprises et des march\u00e9s,\u2026<\/p>","protected":false},"author":4,"featured_media":12983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100,417],"tags":[406,407,89],"class_list":["post-9717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-podcast","tag-brand-measurement","tag-brand-tracking","tag-digital-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s no easy task connecting your brand to a targeted demographic without the right tools. That&#039;s where the power of target market research and data analytics comes in! In this episode, we&#039;ll talk to Angeley Mullins, CMO &amp; CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/branding\/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Beyond Brand Mentions with Angeley Mullins from Latana\" \/>\n\t\t<meta property=\"og:description\" content=\"It&#039;s no easy task connecting your brand to a targeted demographic without the right tools. That&#039;s where the power of target market research and data analytics comes in! In this episode, we&#039;ll talk to Angeley Mullins, CMO &amp; CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets,\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/fr\/branding\/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-07-15T21:01:08+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-10-19T14:55:40+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Beyond Brand Mentions with Angeley Mullins from Latana\" \/>\n\t\t<meta name=\"twitter:description\" content=\"It&#039;s no easy task connecting your brand to a targeted demographic without the right tools. 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Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":0,"uagb_excerpt":"It&#8217;s no easy task connecting your brand to a targeted demographic without the right tools. That&#8217;s where the power of target market research and data analytics comes in! In this episode, we&#8217;ll talk to Angeley Mullins, CMO &amp; CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets,...","_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/9717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=9717"}],"version-history":[{"count":1,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/9717\/revisions"}],"predecessor-version":[{"id":13538,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/9717\/revisions\/13538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/media\/12983"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=9717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=9717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=9717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}