{"id":9766,"date":"2022-08-05T18:09:17","date_gmt":"2022-08-05T22:09:17","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9766"},"modified":"2024-09-23T11:38:44","modified_gmt":"2024-09-23T15:38:44","slug":"conseils-marketing-b2b-qui-fonctionnent-en-2024-contenu-seo-social-et-authenticite","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/b2b-marketing-tips-that-work-in-2024-content-seo-social-and-authenticity\/","title":{"rendered":"Conseils de marketing B2B : contenu, r\u00e9f\u00e9rencement, r\u00e9seaux sociaux et authenticit\u00e9"},"content":{"rendered":"<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"B2B Marketing Tips: Content, SEO, Social, and Authenticity\" \/><meta itemprop=\"uploadDate\" content=\"2022-08-05T18:09:17-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"Is your content not performing as well as you&#039;d hoped? Simply creating content and releasing it doesn&#039;t guarantee success for your business.Content needs to be engaging and properly defined before publishing so it aligns with your target audienc...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1658953089242_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"73.6\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1658953089242_restream.m4a%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fdigital-marketing%2Fb2b-marketing-tips-that-work-in-2024-content-seo-social-and-authenticity%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1658953089242_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=9766-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1658953089242_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"17430-1658953089242_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">Votre contenu n&#039;est-il pas aussi performant que vous l&#039;esp\u00e9riez ? Le simple fait de cr\u00e9er du contenu et de le publier ne garantit pas le succ\u00e8s de votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le contenu doit \u00eatre attrayant et correctement d\u00e9fini avant la publication afin qu&#039;il corresponde \u00e0 votre public cible pour cr\u00e9er un parcours d&#039;achat.<br class=\"\"><br class=\"\">Dans cet \u00e9pisode, nous sommes rejoints par notre invit\u00e9 sp\u00e9cial, <strong>Ken Marshall<\/strong>, Directeur de la croissance chez RevenueZen.<br class=\"\"><br class=\"\"><span class=\"\">L&#039;agence de Ken a d\u00e9velopp\u00e9 des syst\u00e8mes qui transforment votre site Web d&#039;une r\u00e9flexion apr\u00e8s coup en un outil puissant qui g\u00e9n\u00e8re de nouvelles demandes de vente pour votre entreprise sans que vous ayez \u00e0 lever le petit doigt.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours des 5 derni\u00e8res ann\u00e9es, Ken et son \u00e9quipe ont perfectionn\u00e9 leurs super pouvoirs pour cr\u00e9er du contenu adapt\u00e9 \u00e0 Google, du r\u00e9f\u00e9rencement, favoriser les conversions de marketing de contenu et d\u00e9velopper des strat\u00e9gies LinkedIn efficaces. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RevenueZen examine la demande et la g\u00e9n\u00e9ration de leads \u00e0 partir d&#039;une approche holistique qui implique d&#039;adapter les strat\u00e9gies aux besoins sp\u00e9cifiques de votre entreprise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Motiv\u00e9s par un d\u00e9sir de croissance commerciale durable et \u00e0 long terme pour tous les clients. Il s&#039;agit d&#039;utiliser votre plateforme pour cr\u00e9er un parcours d&#039;achat qui engage les clients potentiels. Gr\u00e2ce \u00e0 une analyse et une d\u00e9couverte appropri\u00e9es, vous pouvez vous aussi cr\u00e9er des solutions directes qui r\u00e9pondront efficacement aux probl\u00e8mes des clients. Conseils de marketing B2B qui fonctionnent en 2022\u00a0: contenu, r\u00e9f\u00e9rencement, r\u00e9seaux sociaux et authenticit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous discuterons de conseils et de strat\u00e9gies pour aider votre entreprise \u00e0 s&#039;am\u00e9liorer dans l&#039;espace B2B. Quel est le programme ? <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evolution de la g\u00e9n\u00e9ration de leads B2B. <\/li>\n\n\n\n<li>Cr\u00e9er des feuilles de route pour des clients potentiels. <\/li>\n\n\n\n<li>Strat\u00e9gies de contenu B2B. <\/li>\n\n\n\n<li>Processus de d\u00e9couverte pour identifier et cr\u00e9er du contenu. <\/li>\n\n\n\n<li>\u00c9tablir une relation engageante avec des clients potentiels. <\/li>\n\n\n\n<li>Qu&#039;il s&#039;agisse d&#039;un sp\u00e9cialiste marketing interne ou d&#039;une agence, une entreprise ne doit jamais penser que son canal ou celui de quelqu&#039;un d&#039;autre est le bon canal pour elle \u00e0 un moment donn\u00e9.<\/li>\n\n\n\n<li>\u00c0 mesure que la technologie s\u2019est d\u00e9velopp\u00e9e et est devenue plus accessible aux consommateurs et aux entreprises, le marketing num\u00e9rique a \u00e9galement chang\u00e9.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-67-1024x683.png\" alt=\"\u00c9volution de la g\u00e9n\u00e9ration B2B\" class=\"wp-image-9767\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La g\u00e9n\u00e9ration B2B a \u00e9volu\u00e9 avec cette nouvelle id\u00e9e du dark social et des multiples points de contact et nous commen\u00e7ons \u00e0 lui donner le cr\u00e9dit qu&#039;elle m\u00e9rite lorsque les gens ont toujours pris leurs d\u00e9cisions d&#039;achat de cette fa\u00e7on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le changement majeur est que les gens passent plus de temps \u00e0 choisir leur propre parcours avec plusieurs points de contact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cr\u00e9er des feuilles de route pour les clients potentiels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une feuille de route est un document de communication qui d\u00e9crit la direction, l&#039;intention et les probl\u00e8mes de votre produit que vous souhaitez r\u00e9soudre.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-68-1024x573.png\" alt=\"Cr\u00e9er des feuilles de route\" class=\"wp-image-9768\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques bonnes pratiques lors de l\u2019\u00e9laboration de votre feuille de route\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9finissez votre public car cela d\u00e9finira le niveau de d\u00e9tails<\/li>\n\n\n\n<li>Utilisez un format de colonne maintenant, ensuite, plus tard pour simplifier la mise en page et rendre votre feuille de route facile \u00e0 parcourir<\/li>\n\n\n\n<li>Si vous g\u00e9rez un portefeuille plus vaste ou un produit complexe, vous souhaiterez peut-\u00eatre mettre en \u00e9vidence les domaines de produits<\/li>\n\n\n\n<li>Soyez transparent sur vos objectifs et sur la mani\u00e8re dont vous comptez les atteindre, \u00e0 la fois par les r\u00e9sultats et la valeur que vous souhaitez leur apporter.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Strat\u00e9gies B2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Planifier une strat\u00e9gie marketing B2B r\u00e9ussie prend du temps, mais si elle est bien r\u00e9alis\u00e9e, elle sera extr\u00eamement rentable pour votre entreprise.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-69-1024x656.png\" alt=\"Strat\u00e9gies B2B\" class=\"wp-image-9769\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentez votre march\u00e9, puis concentrez-vous sur un segment cible<\/li>\n\n\n\n<li>Cr\u00e9er un profil client id\u00e9al (ICP) pour chaque segment de march\u00e9<\/li>\n\n\n\n<li>Effectuer une analyse de la concurrence<\/li>\n\n\n\n<li>Accompagnez votre prospect tout au long du parcours d&#039;achat<\/li>\n\n\n\n<li>Identifier les canaux et les ressources \u00e0 utiliser<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Processus de d\u00e9couverte pour identifier et cr\u00e9er du contenu.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comment exploitez-vous le contexte de votre public pour trouver le contenu que vous devez cr\u00e9er ?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-70.png\" alt=\"Identifier et cr\u00e9er du contenu\" class=\"wp-image-9770\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9tude d&#039;audience : la cl\u00e9 de la d\u00e9couverte de contenu<\/li>\n\n\n\n<li>Utiliser les outils de d\u00e9couverte de contenu<\/li>\n\n\n\n<li>Cr\u00e9er une strat\u00e9gie<\/li>\n\n\n\n<li>Remue-m\u00e9ninges d&#039;id\u00e9es<\/li>\n\n\n\n<li>Soyez authentique<\/li>\n\n\n\n<li>Gardez votre public \u00e0 l\u2019esprit<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9tablir une relation engageante avec des clients potentiels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9tablir un rapport implique de trouver un terrain d\u2019entente, d\u2019\u00e9tablir une bonne communication et de d\u00e9velopper un respect mutuel.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-71-1024x551.png\" alt=\"\" class=\"wp-image-9771\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connectez-vous autour de quelque chose que vous avez en commun<\/li>\n\n\n\n<li>Partagez le plan de jeu<\/li>\n\n\n\n<li>Soyez empathique face aux probl\u00e8mes auxquels ils sont confront\u00e9s<\/li>\n\n\n\n<li>\u00c9couter et r\u00e9pondre activement<\/li>\n\n\n\n<li>Reformulez leurs probl\u00e8mes avec vos propres mots<\/li>\n\n\n\n<li>Soyez authentique<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C&#039;est fini !<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous tenons \u00e0 remercier Ken Marshall pour cet \u00e9pisode g\u00e9nial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Thank-you-1024x1024.png\" alt=\"C&#039;est termin\u00e9 !\" class=\"wp-image-9772\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">L&#039;agence de Ken a d\u00e9velopp\u00e9 des syst\u00e8mes qui transforment votre site Web d&#039;une r\u00e9flexion apr\u00e8s coup en un outil puissant qui g\u00e9n\u00e8re de nouvelles demandes de vente pour votre entreprise sans que vous ayez \u00e0 lever le petit doigt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours des 5 derni\u00e8res ann\u00e9es, Ken et son \u00e9quipe ont perfectionn\u00e9 leurs super pouvoirs pour cr\u00e9er un r\u00e9f\u00e9rencement approuv\u00e9 par Google, favoriser les conversions de marketing de contenu et d\u00e9velopper des strat\u00e9gies LinkedIn efficaces. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RevenueZen \u00e9tudie la demande et la g\u00e9n\u00e9ration de leads \u00e0 partir d&#039;une approche holistique qui implique l&#039;adaptation des strat\u00e9gies aux besoins sp\u00e9cifiques de votre entreprise. Motiv\u00e9 par un d\u00e9sir de croissance commerciale durable et \u00e0 long terme pour tous les clients.<\/p>","protected":false},"excerpt":{"rendered":"<p>Votre contenu ne fonctionne pas aussi bien que vous l&#039;esp\u00e9riez ? Le simple fait de cr\u00e9er du contenu et de le publier ne garantit pas le succ\u00e8s de votre entreprise. Le contenu doit \u00eatre attrayant et correctement d\u00e9fini avant la publication afin de s&#039;adapter \u00e0 votre public cible et de cr\u00e9er un parcours d&#039;achat. Dans cet \u00e9pisode, nous sommes rejoints par notre invit\u00e9 sp\u00e9cial, Ken Marshall,\u2026<\/p>","protected":false},"author":4,"featured_media":12974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[40,417],"tags":[90,144,357],"class_list":["post-9766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-podcast","tag-marketing-tips","tag-seo","tag-video"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":40,"label":"Digital Marketing"},{"value":417,"label":"Podcast"}],"post_tag":[{"value":90,"label":"Marketing Tips"},{"value":144,"label":"SEO"},{"value":357,"label":"Video"}]},"featured_image_src_large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":0,"category_info":[{"term_id":40,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":40,"taxonomy":"category","description":"","parent":0,"count":111,"filter":"raw","cat_ID":40,"category_count":111,"category_description":"","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0},{"term_id":417,"name":"Podcast","slug":"podcast","term_group":0,"term_taxonomy_id":417,"taxonomy":"category","description":"","parent":0,"count":14,"filter":"raw","cat_ID":417,"category_count":14,"category_description":"","cat_name":"Podcast","category_nicename":"podcast","category_parent":0}],"tag_info":[{"term_id":90,"name":"Marketing Tips","slug":"marketing-tips","term_group":0,"term_taxonomy_id":90,"taxonomy":"post_tag","description":"","parent":0,"count":35,"filter":"raw"},{"term_id":144,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":144,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"},{"term_id":357,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":357,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"uagb_featured_image_src":{"full":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD.jpg",1280,720,false],"thumbnail":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD-150x150.jpg",150,150,true],"medium":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD-300x169.jpg",300,169,true],"medium_large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD-768x432.jpg",768,432,true],"large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD.jpg",1280,720,false],"2048x2048":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD.jpg",1280,720,false],"trp-custom-language-flag":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":0,"uagb_excerpt":"Is your content not performing as well as you&#8217;d hoped? 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