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Use This GDPR Compliance Checklist to Safeguard Your Organization

GDPR Checklist and Map with Lock.

What would happen if your organization was audited for data privacy compliance?

Europe’s General Data Protection Regulation legislation is coming into effect very soon, and it’s going to have a big impact on your digital marketing operations.

The flow of data doesn’t stop at municipal, provincial, or national borders, but Europe’s new legislation will force every organization (including yours) to implement a detailed, accountable system for sourcing and collecting personal data related to the European Economic Area and its citizens. 

Quick Review on Europe’s General Data Protection Regulation (GDPR)

The GDPR expands and clarifies the scope of what is considered to be personal data. It also imposes severe penalties on organizations that fail to comply with these rules—up to ‎€20 million or 4% of your annual revenue, so it needs to be taken seriously.

What Counts as Personal Data?

Organizations that employ Cookies often do so simply for ad retargeting campaigns, but they may also collect information without using it. Collecting information without providing a clear explanation for its use could cause legal issues during an audit.

Review your marketing platforms for collected information matching any of these data points:

That’s not an exhaustive list, but it should indicate what to search out in your marketing stack.

Concept of key concepts to make a GDPR Checklist.

What Does the GDPR Mean for Marketing?

GDPR will limit the use of data collection, and this will have an impact on marketing automation and digital advertising for obvious reasons—that data is what lets organizations deliver personalized, relevant offers at scale.

Remember these key issues for data protection in your marketing funnels moving forward:

How Does the GDPR Differ From CASL?

The GDPR is European legislation but will have legal ramifications for companies with a digital presence in the EU—even if they operate in other parts of the world.

CASL, on the other hand, is Canada’s Anti-Spam Legislation—entirely separate from European legislation. American and international organizations have adopted clear opt-in and opt-out mechanisms (especially for email marketing) to avoid paying fines in Canada, but you can be sure they will come in handy for GDPR compliance as well.

International companies will need to accommodate both pieces of legislation to avoid compliance penalties, even though they are separate pieces of legislation created in different countries. This is why a GDPR compliance checklist is important for your business (and consult a lawyer either way).

GDPR Checklist for Marketing with KCCO Mug.


The GDPR Compliance Checklist for Marketing

Stay ahead of the legal curve with this practical GDPR compliance checklist to equip your organization for GDPR compliance. In the near future, the rest of the world may soon adopt similar legislation in light of the recent investigation into Cambridge Analytica and Facebook.

GDPR Articles for Further Reading

Stay up to date on GDPR with these articles for further reading and creating your own GDPR compliance checklist, if you’d like to dig deeper:

Canadian Lawyer Magazine: Getting Ready for GDPR [1]

I-Scoop: Four Practical GDPR Concerns for Marketing and Beyond [2]

Super Office: GDPR for Marketing: The Definitive 2018 Guide [3]

Martech Series: How to Beat Procrastination with a GDPR Marketing Compliance Plan [4]

Forbes: The Role of Marketing in GDPR [5]

Marketing Profs: Your 2018 Marketing Plan Won’t Work and Will Break the Law [6]


Do you still have questions about Europe’s General Data Protection Regulation (or Canada’s Anti-Spam Legislation)? Get in touch directly and we’ll show you what it means for your marketing [7].