Generated by All in One SEO Pro v4.9.10, this is an llms-full.txt file, used by LLMs to index the site. # Digital Marketing for Growing Businesses by Honeypot Marketing All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology. ## Posts ### [What are the Differences between B2B and ABM Marketing?](https://honeypotmarketing.com/business-to-business/what-are-the-differences-between-b2b-and-abm-marketing/) **Published:** October 24, 2024 **Author:** The Bee Team **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/content.blubrry.com/digital_marketing_honeypot/differences_business-business-ABM-sales_marketing.mp3 "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/content.blubrry.com/digital_marketing_honeypot/differences_business-business-ABM-sales_marketing.mp3 "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") In this episode of “Digital Marketing from the Trenches,” your co-hosts Dan Nedelko and Joseph DellaVecchia discuss the differences between Account-Based Marketing (ABM) and Business-to-Business (B2B) marketing. ## The Differences Between ABM and B2B Sales and Marketing B2B is a subset of ABM, emphasizing the importance of understanding ideal customer profiles and target accounts. While ABM focuses on high-value, personalized engagement, while B2B casts a wider net. There is still a need for a strong sales and marketing alignment, effective cold email outreach strategies, and the role of platforms like LinkedIn Sales Navigator all play a part in getting better more actionable information. We also touch on the importance of diverse content and authentic engagement on LinkedIn to build relationships and maintain interest throughout the sales process. ## TL;DR Version - Target account lists and how to build them. - Data enrichment and how it relates to target account lists. - We’ll be creating workshops and tutorials on YouTube about using platforms like Apollo.io and LinkedIn Sales Navigator. ## Transcript Expand to read the full transcript Dan Nedelko 0:09 And welcome everybody to another episode of live at the hive digital marketing from the trenches. I am your host, Dan Nedelko, and I’m here with Joseph DellaVecchia 0:19 Joe dellavecchio, one of your other hosts as well. And I feel like it was co host, but I feel like at this point I’ve been promoted. I’m promoting myself, Dan Nedelko 0:25 okay, promoting yourself to host. I am now the co host with Joe. There we go. We are. We are co hosts, truly co hosts. Welcome to another episode of digital marketing from the trenches. And in this episode. We are going to talk more about ABM. As we started out this process, we thought it would be an episode. We quickly realized it was going to be a whole bunch of episodes. There’s a lot to unpack today. We’re going to be talking about the distinct differences between Account Based Marketing and B to B marketing, which often get conflated. So we’re going to talk a little bit about the two differences between the two approaches, how B to B is actually kind of a subset of ABM, and you can actually prep your B to B or your ABM efforts, I should say, by creating a strong infrastructure on B to B marketing, which is really time well spent. Joseph DellaVecchia 1:23 There we go. Bit of a mouthful there, little Dan Nedelko 1:26 bit, little bit. And I ad libbed that Joseph DellaVecchia 1:30 it was very it was very smooth, very well done. Dan Nedelko 1:32 Thank you reliving my high school drama days. So yeah, but just Joseph DellaVecchia 1:37 to build on what you were saying there, Dan, one thing that we talk about all the time. We’re talking about as the inspiration for this episode is just how often so many people think they’re ready for ABM, but they’re not ready for ABM. And we touched on that a little bit in our last episode, but and we talked about so too, the how sales and marketing alignment needs to be strong, and in order to that, you have to have a fair understanding of what each thing is. So let’s just quickly go back and let’s recap what is ABM from what we talked about last time, ABM is Account Based Marketing. It’s a strategic approach that focuses on targeting and engaging specific, high value accounts, rather than casting a wide net. It’s a method that aligns marketing and sales efforts to create personalized buying experiences for key accounts. ABM treats individual accounts and markets as their own right. It involves tailoring marketing campaigns and content specific accounts, and it’s data driven and relies heavily on customer insights and also on teamwork as well, and being able to align your initiatives objectives and taking the data real time and reports and being able to adjust your strategies effectively. Dan Nedelko 2:43 There you go. Actually, it’s funny because in one of our clips from the last episode that we put up on YouTube, someone said, like that, looks Joe looks like he’s this guy looks like he’s reading from his script. And actually, it’s funny because you weren’t reading from a script. No, Joseph DellaVecchia 2:55 I was not reading from I did see that too and that, yeah, they were like, reading from a script and not talking to anyone, and I’m like, I am very much just talking to someone about marketing right now, and Dan Nedelko 3:06 I’m the person that doesn’t exist in that conversation, which I don’t know if that says something or what it might mean. But anyhow, getting back to the matter at hand, yeah, so ABM, and I’ll talk a little bit about B to B as well, but ABM really has a significant portion of it that is philosophical and and structural to your organization, about how you sell, about understanding the customers, about aligning sales and marketing at a fairly deep level, and where BDRs and SDRs can Actually, in certain functions, be part of the marketing team, and in other functions, they’re part of the sales team, but you have this kind of very strong alignment between the two groups and that and that goes deeper than a platform. It goes much deeper than how you target accounts, etc. So it really takes a lot of heavy lifting, especially when it’s new for businesses to really get their heads around how this can work collaboratively. So it’s, it’s definitely a heavy lift, right? I mean, it’s, it’s not something you’re just going to walk in one day and say, Okay, everybody we’re doing ABM, and it’s just going to start happening. So, yeah, yeah. So you know it’s, it’s definitely non trivial, and then, you know, we’ll get into it, but on the B to B side, and we have this little visual that I drew in, like two seconds. But if you were to imagine a circle of ABM and encompassed inside that completely is a smaller circle of B to B. Like a lot of what you need to do in the ABM side, you need to do for effective B to B marketing, but just to kind of follow on exactly what you said, then what is B to B? Right? If that’s all that stuff is ABM, then what is B to B? Well, there’s some real distinct property. Of what B to B marketing is. And one it obviously does come down where target accounts are really much more granular at the B to B level, they’re a little bit more general, but you still do have to understand your ideal customer profiles. Who are you selling to? Right? And one of the things that I will often hear, and I know you do too, Joe, is you’ll hear, oftentimes people say, I’ll use an example. We sell to government. That’s our ideal customer. And then the reply would be, okay, well, let’s look at government. It’s a huge topic. If you were looking at government, you’ve got everything from small townships to cities to municipalities to major centers like the GTA, for example, and then you have provincial, and then you have federal, and then you have provincial, and in the US, you’d have state level. And then inside of that, you’ve got various departments, from military to civic, civic works to, I mean, all sorts of stuff, right? Joseph DellaVecchia 6:11 And then to just, sorry, just to build on that, though, like, I think that’s part of like, the battle too. I think that people don’t realize that knowing this part is half the battle. You say to someone, do you know who your target account is? Do you know who you’re going after, who you’re marketing to? And they say, just build on your example, yeah, government. So let’s go market to government. But they don’t realize that that’s knowing the industry, or possibly even the persona, but the specific contexts and who you need to talk to, the decision makers, the people who are going to champion you, who are going to be interested, who are going to sign on the dotted line you need to know, not in you don’t have to have met them in person, or them particularly, but you need to know those to effectively market to them with an ABM strategy, Dan Nedelko 6:54 yeah, yeah. And you need to for a B to B strategy as well. Because again, we’re going to go through some of these brush strokes as we go through this conversation. One of the things is, if you don’t really know who in the government and what department and who the buying group is and where you’re trying to get to, and if you start advertising on a LinkedIn, for example, for brand awareness and government, 90% of your spend is going to be entirely wasted on the wrong people that have absolutely no connection to where it is your your what it is you’re selling and who you’re selling to. So step one in B to B is developing an ideal customer and an ideal account profile. Now that’s ahead of target accounts, right? Like you, you have to know what that is in fairly specific terms, right to understand your sales to in order to be able to develop that target account list. So we’re not there yet. We’re but in B to B, the first step would be, who are you selling to? And and be ruthless with yourself if you’re in B to B sales, to really dissect this and really understand it, because nine times out of 10 in a conversation, the definition of that ideal customer profile is far too broad. It’s far too encompassing. It does not specify, you know, is it procurement? Is it a field operations person? So I’ll give you like another example. In government at a certain level, various managers and directors within a government will have discretionary budgets throughout a year. They can purchase up to some level, right? If your product falls below that threshold, call it $100,000 a year. Maybe that’s your threshold for the service or product that you’re selling. Well, if that’s within a discretionary budget for those people, then you can market directly to them, right? And that sales process can begin within any allotted period of time, not fixed to budgetary restrictions, unless that becomes part of, you know, a lack of budget on that director’s position or that manager’s position. That’s like scenario one. In scenario two, you’re above this threshold, and so therefore your marketing into the next fiscal year and possibly going through a procurement process where you would use a platform, say, like, go bonfire, to find procurements and RFPs and RFQs and begin submitting those now so that you’re in time for the next budgetary cycle. Like, that’s a, that’s a. I mean, admittedly, I think you would agree, whether you know you’ve been through that process or not. Those are two big differences, right? And traditionally, Joseph DellaVecchia 9:50 too, regardless if you look at like, even just a step back from ABM, but look at B to B as a whole, it’s usually a long sales process when you’re selling. Something B to B, ABM, especially if you look at it from beginning to end, if you look at someone who starts up with ABM from a cold outrage, you’ve sourced that contact. You find out who you’re contacting, and you’re going out, and now you’re sending out cold outbound emails. You’re advertising to them. They’re in your audience. You’re trying to get their attention on social with that, and building that out from the point where you they will eventually get engaged, start to be warmed, take a call with you. Understand your product, take that back. Then corporate boards have to make their decisions. It becomes a long, long process right there. And so ABM has its benefits of not just supporting that long process throughout, but keeping people engaged throughout the entire time, and they’re not going to lose interest or suddenly just forget about you. It keeps you top of mind. So even if Dan, for example, I’m trying to sell to you and get you to buy my product, but you got to take it back to your board of directors. It’s going to take you guys three months, because currently you’re reviewing this other project, then you have to go through next year’s budgets. Does it fit into your fiscal year? Etc, etc. I’m still sending you emails every week, or every two weeks. You’re still seeing my content online on social media. We’ve connected on LinkedIn, maybe once a month. I’m just reaching out to send you our latest case study, so you know what’s going on and how it can continue to benefit you, what you can bring up to your leaders. So there’s it supports that process the entire time. And so if you do end up one of those situations, you’re not just trying to do a cold outreach every three months or just trying to as well, reach out, reach out and close the deal, close the deal, close the deal. Because traditionally, especially in B to B, doesn’t work like Dan Nedelko 11:32 that, right? And I now I’m compelled to say something about cold email outreach that is also oftentimes misconstrued. Right the point of cold email outreaches to develop a relationship where you you that person knows who you are, it is not to sell immediately. That is the number one feedback that we get from from any sales team is, well, like my cold sales outreach, I want them to book a meeting, I want them to book a meeting, but booking a meeting is is very close to potentially closing a deal, right, like it’s within that funnel, and so you’re going for it too quickly and misunderstanding what the idea of a cold outreach cadence is all about. Is about building that trust they know who you are. So many multiple opens on a cold outreach, where someone is engaging with that and where you can just send a personalized email, like, that’s a B to B, function often done improperly, because it’s the first email you’ve seen them, right? I get, like, I get like, three a day, same Joseph DellaVecchia 12:41 I think we get them from the same people too, which is funny enough, but especially too and like, and let’s say you have a five step core, and I’ve talked to clients about this before, you’ve got a five step cold outreach sequence, and they’re like, oh, but you know, I want to have book. I don’t want to, like, knock without saying, book a meeting. Like, in like, the fifth step, you can put that out there. You can make the offer for the meeting and have it as a button, a link, however, you have it set up with your CRM, but you can have that option for book a meeting, but don’t just come out of the gates on the first one firing, hey, I’m Joe. You’re gonna love this. Let’s book a meeting and talk about it like you know nothing about me. You know nothing about the product I’m selling. You know nothing about the benefits or what pain points I’m addressing. Like, it’s, it’s a, it’s like, when someone comes to your door, door to door, sale, someone knocks on your door, and they’re like, you you need this like, no, no, I don’t What do you know? It’s building that relationship and having that understanding and showing them not only do you understand, you care and you’re going to help solve it Well, Dan Nedelko 13:36 exactly. And I mean oftentimes that the misappropriation of this ideal customer profile is C suite executives and higher level directors are included in these lists. So the lists are not well thought out, because the I the ideal customer profile needs to be well thought out. It needs to be targeted. Because again, to your point, if you are going after VPs and senior level directors or C suite folks, their calendars are jam packed, right? Booking a call is a privilege in that world, and that’s the first thing you’re asking for. It’s, it’s, it’s, there’s a certain level of entitlement that comes with that that could be misread by a very important person in your target what is your ideal customer profile, and potentially within one of your target accounts. So you could be hurting yourself by doing this too quickly. So when we, when we just to roll back a little bit, because I think we’ve got a few items to get in here, like, what are the elements of B to B that can be implemented before Account Based Marketing? And just the cherry on top of that, I’ll throw that one over to you, because I know you’ve got a bit of a laundry list on that. The second part of it is, is, don’t feel bad. Add about saying I’m not ready for ABM. We’re not organizationally ready. ABM is a buzzword that everybody wants to use, like a badge of honor, that they’re doing, but a lot of people are not. Do. They’re say they’re doing ABM, but they’re not doing it properly, which means you might as well not be doing ABM, Joseph DellaVecchia 15:17 right? Yeah. It’s, it’s the next stepping stone. Gradually, you start with B to B, and then you can take that next step to ABM, and that’s why we say and how you said a little bit earlier. Dan, you know, if you’re doing ABM, you’re doing B to B, but if you’re doing B to B, that doesn’t necessarily mean you’re doing ABM, and that’s not a bad thing, especially if you’re just getting started. Because if you’re starting off with B to B, you’re able to start your advertising, and you’re able to start building those target account lists and understanding your target account, your target customer, and being able to get to that end point of having that list built and start targeting them individually. And at that time, too, you’ve probably done some cold email outreach, you’ve done some cold calling, you’ve built some relationships which are going to help you along the way. Now, how do ABM and traditional B to B marketing though? Defer, which was, I know, the original question you asked me, ABM inverts the sales funnel. It starts with identifying specific accounts, like we’ve went over, while traditional B to B casts that wider net. Now your traditional B to B advertising could be, you know, your target audience, for example, like, you know, it’s in government. So you’re going to start advertising out with government, with that vertical, and building an audience from there, maybe building a look alike audience, building some remarketing to then start to strengthen that audience as well too. ABM is going to focus on quality of leads, though, instead of the quantity of leads, where you might get a lot of people doing B to B with ABM, you’re able to focus on those high quality leads, the ones that matter and that are engaged and that are those decision makers. Yes, there’s going to be less of them, but they’re the people that you’re going after, the people that are more likely to be engaged, and the people that will actually matter, because they’ll sign on the dotted line, you’ll get their business, versus if you’re going after someone who is maybe just a manager at a company when you need a senior VP. ABM, results are really, really great from recent studies. They typically show results of a higher ROI. 76% of companies actually reported higher ROI with ABM compared to other marketing initiatives last year. Dan Nedelko 17:10 Yeah. And I think one of the important things to highlight on that is one of the reasons you do report higher ROI is fundamentally because you understand your customer, you understand their needs, and you’ve created these target account lists that are fairly specific, so you’re doing a better job of fundamental sales, which is understanding my customer, right? And that turns into but like to start with where B to B is different, where we will cast a wider net is you could start by casting a wider net by saying, We’re in government, and then doing a workshop and working through, okay, what areas of government? Well, you should know that. And then who’s a typical buyer, you probably know some of that. And you can get the starting points of casting a slightly wider net, watching what’s happening with both the advertising and we’ll go over some of the channels for B to B that can be used to be to start this effective program, and watching this work and seeing who’s engaging and where you close the deal in that process, is understanding and mapping it. That’s like the first step to getting over into Account Based Marketing? Joseph DellaVecchia 18:24 Yeah, it’s like, I said it’s a stepping stone. I think we’ve highlighted that it really is important, though, to just understand that it’s not something you can just dive into. So many people want to just dive in, and they’re like, I’m a thought leader. I can get in there. I know who I’m selling to. And we talked about it in our last episode, too. Sales people always like, Oh, if you can just get me in front of the person i The person. I can sell, I can close the deal. Just get me talking like, right in front of the person. You need to build to that point, though, I can’t just pick you up and plop you right down and then you’re able to just have that conversation. Need you to the point where, because the conversation was a two way street, they need to be engaged. They need to be interested. Sure, you can maybe get them at a show and just walk up and talk to them, but everyone’s doing that. And not to say shows aren’t a valid way of doing business and building relationships. You can’t just go in and close. You can’t just get that coffee that’s for the closer right away. Dan Nedelko 19:10 Yeah, for sure. And and no, like, live events, conferences are key. Like, they’re critical. It’s how you kind of manage that and deal with it. And I think another element of this is understanding it all comes down to understanding your customer, and who are you targeting? Because so much comes from that into there was a threat I was involved in on LinkedIn earlier this week, which was which type of a presentation should you send? Do you send a PowerPoint? Do you send a Word doc with this was the context of that with a bunch of bullet points. Do you send a very brief summary in an email? My response was, Well, it really depends, like it depends on if you’re talking to the CEO that typically you know the profile of the CEO that writes the entire email in the subject line. You might want to be very brief if you were talking. Talking to the CMO, you may want to go with the PowerPoint. If you’re talking to the COO, you may want to use the word doc that has a bit more detail, because they’re in operations like it depends. And what you’re Joseph DellaVecchia 20:11 saying Dan is you need to understand who you’re speaking to, and you need to target your approach that way. That’s similar to what you would do in ABM, exactly, Dan Nedelko 20:19 well, and these are the fundamental pillars that cross over like you need to do it in B to B, and you need to do it more and in a more refined way. For ABM, yeah, of course, yeah. So totally okay. So moving on. So let’s talk about, you know this B to B approach is casting a bit of a wider net, not completely randomly wide, but let’s say you’re ahead of the curve. You’re a bit ahead, you know, maybe you, and this is a good kumbaya moment, is admitting we don’t have a perfect handle on our ideal customers. Because it’s like knowing is half the battle, right? Like GI Joe and saying, Okay, this is going to be a focus for three months, six months, whatever it might be, and an ongoing focus, ideally, right to say that’s going to evolve. And so we want to keep a finger on the pulse of how that works. So we cast a slightly wider net. We’re doing B to B, we’re getting into market. We’re keeping an eye on who we’re connecting with, what their role is, and looking at the sales process, because oftentimes this is not documented. But then what we want to do is look at, you know, what are the channels? Okay? So we’re going to start doing this right? So we have several channels that we can use in B to B and in ABM, but starting with the B to B side, right? We’ve obviously got cold email and lists, so you can start from wider lists and start to pull those down as you start to see engagement on it. That’s kind of thing number one. The second one is your website, right? What does your website say? Is it full of billboard or poster style? Like it’s pretty, but there isn’t a whole ton of information, because people didn’t want to use words on the website, you know? So you have to look at that as well. Joseph DellaVecchia 22:18 I find the biggest issue with website, just in what we see all the time is that your eye people are either doing too much content because they’re like, oh, there’s so much you have to tell them about their brand, and they have to understand this, and they have to know that. And that’s just classic overthinking and over complication. Like, you know it makes sense. You’re so close to it, you know it so well. And that’s why it helps to have a third party, or just someone come in, take a step back and say, this is the basic information. But then where people fall a little short is they make it a little too small, and then there isn’t enough information, or it’s not providing context, or it’s just not providing value, it’s not engaging, it’s not interesting, versus the competition or a competing product, Dan Nedelko 22:56 yeah, absolutely. And I think part of it is also looking at the content on your website and saying, strategically, there’s lots of paths like so yes, there’s a product page that’s kind of front and center, but we have Cornerstone pages that I can use in my cold outreach. If I see somebody is looking at a certain type of content, that we can prepare this content, so I can easily send it to somebody and they can find it right? So, yeah, it’s it’s all about understanding how to chapterize your content and tell a story, right, depending on which way you go. Because if you’re talking to someone in finance, it’s a different story than if you’re talking to someone in product or in marketing, right? Would typically be very different. They have very different concerns. So that’s kind of the first place you want to look at your website. Second one, and I know you’ve got some firm thoughts on this, Joe, is that LinkedIn, and what companies are doing with LinkedIn? So I Joseph DellaVecchia 23:55 was gonna say, speaking of providing value LinkedIn in their tagline. It’s where B to B happens. And the important thing about B to B, whether it’s sales, your cold outreaches, whatever you’re doing, when it comes to B to B, you have to have value in what you’re saying. We’ve already established CEOs, these decision makers. They’re busy. They’re hectic. The corporate life is always running. It’s a machine that never stops turning. And if you don’t have something of value to say, nobody cares. You know, at the end of the day, Let’s call a spade a spade. If you don’t have something of value, this thing to offer, nobody cares. And that’s why it seems to be important that you’re not repeating yourself so taking your company’s content and just reposting it without adding anything additional on that. If they’re already following their company and they’re following you. They don’t care that you’ve reposted. You’re not adding anything extra there and value to help elevate this and bring it more forward. You are showing it to more of your audience and your network. But that’s also not only you building on that. You want to build on the actual content itself. If you’re a thought leader, write something that relates to it. Have actual thought. Leadership and have something to say. And also, then don’t just say the same things over and over and over again. You know, this is your one core message, repeat, repeat, repeat. At that point, I’ve seen it once this week. I’ve seen it three times this week. I’ve seen it 10 times this month. I’ve seen it enough times where I get it, you know, it’s like, it’s a bad soap opera. I get it, tell me something new. Tell me something new, tell me something interesting. Tell me something that is going to appeal to me, address a pain point or engage me. And that’s the great thing about the world. Things are always changing. Things are always becoming new. Focuses right now, a really big focus is inflation. Is the economy. So how are you helping solve that pain point? Possibly, maybe in a year. Now, it’s, Hey, there’s a lot of excess spending. You know, you have to finish using your budget by the end of the year. Here’s what you can invest that money in to actually help further your company, further the technology that you’re using. So there’s always a different angle that is timely and relevant and that will get people’s attention and say something new and interesting and keep people engaged, which goes back to what we were talking about before, keeping people engaged through that long sales process. Yeah, if you don’t have something valuable or new to say, you’re not going to get your point across, sorry, Dan, go ahead. Dan Nedelko 26:05 Yeah, no, I was going to say, I think, I think one of the things is, is don’t be afraid. And I think a lot of people that are not native to social have real hesitancy to do this. But as a professional in your field, you will have a take on almost everything that happens, and don’t be afraid to convey that. I mean, the point about LinkedIn is it’s like the business cocktail party, where you’ve got a chance to open a conversation, but also participate in conversations. What I personally see a lot of is a lot of thankfulness. Posts like, we’re grateful for our partners doing this. We’re grateful for this show. Thank you so much for this. Thank you so much for that. That’s great, but not 100% of the time, because it does become fairly repetitive. And what you want to also do is look at industry, industry highlights, industry changes, what’s happening? What is your specific take? Because if you’re in sales in 2024 I’m of the firm belief that you are selling a solution, so you are a domain expert that can help a client solve a problem. And when you could do that, your sales will magnify incredibly right? So what’s the editorial take that you’ve got on either your company, right? So if you’re if, if, if, if your company has just been handed a major award, great, what is the implication of that on your target client? Right? Right? If we won great place to work, and we have the badge, and we’ve gone through that process, it means that our team is highly engaged because we’ve gone through this process. I’m using a very poor example there. But how does what your company has done as an organization impacting you and your potential customers in a more specific way. So expanding upon something that’s happening, there’s industry moves and industry happenings that you can comment on as if you know it’s an op ed, right? This is going to be a net benefit for our industry for these three reasons, right? That could be new legislation. It could be anything that’s happening there, but this provides a depth of content on LinkedIn that people will see and people do react to. So please stop trying to gloss over social content and overproduce it, because it shows and when you look at it contextually, it doesn’t look great. It looks very forced, right on the social selling and LinkedIn side, the second part of it is participate in conversations. And oftentimes I’ll go look at people’s LinkedIn profiles, and you see a lot of like, great, great stuff. Great job. Congratulations, congratulations, congratulations, congratulations. Like, very good. It’s nice to do those things, but how about engaging in a thread of conversation where you’re able to give your professional opinion and participate in the conversation more substantially. It takes a little bit of effort, not a ton, but it can also make a huge amount of difference. So with LinkedIn, there’s a ton of work both to do organizationally, to provide that value of thought leadership at a micro level, at the individual level, it is actually a lot easier. What’s your take on XYZ that’s happening, right? Because that stuff, that stuff really does exist, Joseph DellaVecchia 29:47 I think too, just to kind of tie it all together, is that there’s just such a hesitancy on LinkedIn to diversify your content. And it gets to the point where everything kind of starts to see the same, like we were saying. But it also. It reads and feels like everything’s an ad, even when it’s not trying to be. There’s always that very obvious call to action, or that obvious book that then gets you reading about the product and what it does, even if you don’t directly mention the product, but you’re mentioning the pain point that you’re solving, you suddenly have that call to action, or that book of collar. Let’s talk more. Right at the bottom, it’s an ad. And the one thing that you have in common between B to B and your B to C is that people are still we’re all still humans. And the last thing we want to see is every single post be an ad. Whether I’m looking at what my friends are doing on Instagram or I’m looking at what things are happening professionally in the world of LinkedIn, I want to see what’s happening in life. I want to see those updates, and I want to see those things that are interesting to me and brands can be interesting still on LinkedIn, while still keeping their brand voice. Whether you’re a little bit more professional or you are a little bit more loose or you’re just completely unhinged, like Wendy’s Twitter was back in 28 wherever you are on the sector, you can have but there’s still that way to have fun and diversify your content a little bit while still keeping it relevant and important. And there’s just such that resistance to do that. And I understand people are like, well, what if the target sees it and suddenly they’re not seeing the most important thing there is that fear. But if they see and they engage with your content, I can guarantee you the algorithm is going to show it again. Yep, Dan Nedelko 31:13 absolutely. And there’s a lot to unpack. We could do, obviously, a whole series on just LinkedIn. But I think you know, some of the key takeaways are, try to be authentic. Try to provide your own unique angle to it. Don’t repeat over and over. Come up with a few different themes for both your organization and for you yourself. Don’t be afraid to get in and engage in content and content threads. That’s where a lot of the magic actually happens. It’s the first, most natural starting point. If you’re afraid or hesitant to actually post content, participate in other threads where that content is relevant, that’s like a great first starting point. In fact, it’s going to grow your network almost more than anything you do post right is by participating in those other conversations, exactly, which segues in a beautiful way. Because, again, we’re over time, but we’re gonna we’re getting close here. So we were right about turning this into a huge series about B to B, and ABM sales Joseph DellaVecchia 32:16 was still the first episode. Dan Nedelko 32:19 Yeah, this is one like, if you did one episode, it’d be 12 hours long, to be honest, at least. So naturally segueing from LinkedIn into Sales Navigator, which is becoming a very popular tool, one because of the quality of the B to B information, and people are using it as if it’s kind of a zoom info or Apollo to find contact information in your network and to identify people that would be key drivers, champions and decision makers in key accounts. Now the important thing here is that sales navigators a lot more than that in the context of what LinkedIn is, and this is a really important thing is it’s a great opportunity for you to go through that target account process. So starting with ideal customer profile, ideal company profile, casting a little bit of a wider net, creating larger lists in sales nav. What sales nav does really well is it reveals to you these threads from those people, whether they’re commenting elsewhere or whether they’re they’ve got posts available. It does both for you to go and engage with those people in a natural way, right? If they’re in a thread of conversation, potentially, then you can participate in that thread and they’ll start to see your name. It’s fairly subtle, but it happens. There’s, I guess the point of this point here is, with Sales Navigator, it’s a lot more than a B to B database, which is oftentimes how Sales Navigator is treated. It is that, but it’s a lot more. And Sales Navigator can give you lots of good connection opportunities, including second and third degree connections, where your target is commenting and posting, so you can participate in similar conversations, and it again, kind of like cold calling and cold emailing, it allows you to develop that relationship that can then turn into a commercial relationship later on, at least that person knows who you are. Joseph DellaVecchia 34:25 Sales, navigators, it’s a useful tool overall, and there are others like it too, which we’ll talk about at a later date and time. But there’s also the ability to that it, as you’re saying, it helps you build your network and your audience as well, too. And there are other tools as well that can help you do that. It doesn’t all just have to live on LinkedIn. A really great one that a lot of people use and to build audiences is Google as well, and you’ve got your responsive display where you can also build and build your response display to your targets and your target audiences. Well, you can do the same thing on LinkedIn Sales navigators. A great tool. And like we’ve said before, everything here kind of works in tandem. It’s a stepping stone where you go logically from the next to the next to the next. And as you build that out, you work your way towards ABM. Dan Nedelko 35:10 That’s right, that’s right. And there’s a few others now, like when you get to Sales Navigator, you can build account lists. You can build your lead list, a lot like you were saying there, Joe, you can actually get those out. And you can put them into Google. You can put them into platforms like stack adapt as you build out these lists, and starting in a broad way, which is B to B, right, you can, we can load those into advertising platforms, LinkedIn, Microsoft, Google and Google responsive display example that will get you, like a run of the network across as many different touch points as possible. It’s a starting point, right? And then you can work on that ideal customer profile, the ideal company profile, and start to develop those target accounts and the one to one accounts that are important to you. But again, on this kind of spectrum of business to business, you got to do the fundamentals before you can get to the ABM, which is a little bit more advanced. Once you get to that more advanced level, you can use platforms like we prefer. One of them is called influ two, which is a pretty amazing platform, which allows you to target across multiple different touch points, mobile, Facebook, Instagram, LinkedIn, websites, Google networks, everywhere to specific high value clients or target accounts and target, uh, contacts, right? With highly, highly personalized experiences. But again, that’s kind of like the other end of that spectrum. When you’re in ABM, you’re going to be able to make that investment, because you’ll see it’s real. So I guess, to wrap this episode up, we’re still, we’re not perfect, but we’re, we’re better than we were our time. In terms of our time, we’re at 37 minutes right now. So for us, that’s not bad, not bad. I think just to, just to wrap up and summarize for our audience, is B to B is really a subset of ABM. You have fundamental core pillars, just like if you’re playing baseball, you know you gotta know how to throw a ball, regardless of what position you play, right? You gotta know how to swing a bat. And that’s what a big part of B to B getting started in is, is, is doing the fundamentals. And don’t be afraid to start by saying, I don’t have 100% clarity on my ideal customer profile, so I can’t build my target accounts yet. So you can start wider, and you can pull in, and then you can look at your website content, your LinkedIn strategy, your sales nav strategy, your LinkedIn advertising strategy, how you advertise in general, and where that can lead you once you have the definition into an Account Based Marketing approach. So that’s a bit of the summary. Joe, I don’t know if you have anything else to add. I hope they didn’t steal any of your thunder in that. Joseph DellaVecchia 38:15 No, no, no. I think just to build on that, yeah, like you said, it’s the first step. It’s the stepping stone. Like we said, with B to B, you’re gonna learn, understand and develop your ICPs, and once you have those ideal customer profiles, you’re then gonna be to start moving towards building your target account list and start getting into B to B, which I think Dan is a great place to pick up our next episode. Dan Nedelko 38:39 Perfect. And what’s coming up next Joe, Joseph DellaVecchia 38:41 next Dan. We’re gonna talk about target account list. We’re gonna review what they are, how you build one, how long they should be, and how do you integrate them into your strategy. And then how does that relate to enriching data, which could be another future episode. Dan Nedelko 38:55 I mean, I think you’re giving away the content schedule here, which is fine. Actually, I’m teasing. I know you are. I know you are. I think one of the things that we should point out too, is when we do these, I just had this great idea is we will pair these with workshop walk through tutorials, if you’re in the nitty gritty of apollo.io, and LinkedIn Sales Navigator, where I’ll be walking through using these platforms in the screen share style. So we’ll kind of do both. We’ll have the episode, and we’re going to pair that with the YouTube video where we’re going to show you how to use the platform, how to add the filters, how to actually make those things happen, and what that looks like as well. So good times, exciting times for the B to B in ABM world. All right, friends. Well, thanks so much for joining us on another episode of live at the hive, digital marketing from the trenches. I mean digital marketing from the trenches live at the hive. I don’t know. It doesn’t really matter. As long as you’re here listening, then we’re happy with that. So thanks. Joseph DellaVecchia 39:58 This is your first time try. Out, like a previous episode, we’ve got so much more on ABM. We’ve got stuff on Google business profile. We read Reddit stories together about marketing and sales the other week, and that was a blast. Dan Nedelko 40:09 And we will be doing that again, because that is a ton of fun. We’ll find more craziness from the Reddit world. Yes, we have over 250 episodes of digital marketing from the trenches and tons of tons of videos. So please subscribe, like, follow us on your favorite podcast platform. Donate to your favorite charity. Hug your wife and kids your partner. Be nice to small children and puppies, and we will see you on the next episode of digital marketing from the trenches. Was that a good outrage? Rate us five stars. All right, yeah. Rate us five stars or four stars or three stars, but not two. I don’t think we’ve been that bad, but I’ll never Joseph DellaVecchia 40:44 know. And if it is four stars, you can leave comments now on podcast. So comment, yeah, Dan Nedelko 40:48 we like that too. That’s what you like. All right, we’re gonna end this stream for now and see on the next pod. Everybody. Bye. **Categories:** Account Based Marketing, B2B, Podcast --- ### [The Dangers of Chargebacks for Shopify Store Owners](https://honeypotmarketing.com/shopify/chargebacks-for-shopify-store/) **Published:** March 16, 2023 **Author:** Dan Nedelko **Content:** #### Too Long, Didn’t Read (TL;DR) - Chargebacks are a heavy-handed option for frustrated customers. - Proactive communication can prevent chrageback disputes involving banks. - Chargeback can affect your payment processing rates and status. - Customers can remove a chargeback claim with communication and a refund. - Attempt to resolve chargebacks with a customer even if the chargeback has been filed. ## What is a Chargeback? A chargeback is a consumer protection mechanism in which a customer disputes a charge on their credit or debit card, requesting the issuing bank to reverse the transaction and refund their money. This typically occurs when a customer experiences issues such as unauthorized transactions, non-delivery of goods or services, or dissatisfaction with the purchased product. Chargebacks serve as a safeguard for customers against fraud or unfair business practices, while also holding merchants accountable for providing quality products and services. However, they can have negative consequences for businesses, such as financial losses, increased processing fees, and potential damage to their reputation. ## Are there alternatives to Chargeback Dispute for customers? There are many ways for customers to get their money back, or to resolve issues without opening a chargeback dispute. Remember, opening chargeback disputes frequently as a customer can also have negative repercussions for you, as a consumer. Always try to resolve the dispute, here are some steps consumers can take. Contact the merchant directly: Before initiating a chargeback, customers should try reaching out to the merchant to resolve any issues, such as requesting a refund, exchange, or clarification on billing discrepancies. Mediation or dispute resolution services: Some e-commerce platforms offer mediation or dispute resolution services to help customers and merchants reach a mutually agreeable solution without resorting to a chargeback. Escalate the issue within the merchant’s customer support: If initial communication with the merchant does not resolve the problem, customers can escalate their concerns to higher levels within the company, such as supervisors or managers. File a complaint with a consumer protection agency: Customers can file a complaint with a relevant consumer protection agency, such as the Federal Trade Commission (FTC) in the United States or the European Consumer Centre (ECC) in the European Union, which can provide guidance and potentially intervene on the customer’s behalf. Leave a review or provide feedback: Providing feedback or leaving a review about the issue on the merchant’s website or third-party review platforms can prompt the merchant to address the problem proactively and prevent similar issues for future customers. Seek legal advice: In extreme cases, customers may consider seeking legal advice from a qualified attorney to explore other avenues for resolving the dispute, such as filing a lawsuit or initiating arbitration. Utilize credit card issuer’s assistance: Some credit card issuers offer assistance programs for customers experiencing issues with purchases. These programs may provide additional support in resolving disputes, although they may not always result in a monetary refund. Note that these alternatives should be explored before initiating a chargeback, as resorting to chargebacks can have negative consequences for both customers and merchants. Customers should always attempt to resolve disputes amicably and directly with the merchant whenever possible. ## How to Resolve a Chargeback Dispute as a Shopify Owner As a Shopify store owner, one of your main priorities is to provide your customers with a seamless and satisfying shopping experience. However, there are times when customers may feel the need to request a chargeback from their bank, **which can have significant consequences for your business**. We’re exploring the top reasons for chargebacks, the importance of addressing customer concerns promptly, and the implications of not proactively addressing chargebacks. We have extensive experience in managing both large and small Shopify stores. Our expertise ranges from designing visually stunning storefronts to streamlining backend operations, ensuring an optimized and seamless shopping experience for your customers. As a full-service partner, we provide end-to-end solutions, including inventory management, payment processing, and order fulfillment. [**Partnering with Honeypot Marketing ensures your store runs smoothly and efficiently**](https://web.archive.org/web/20240223175432/https://honeypotmarketing.com/contact-us/), giving you the peace of mind to concentrate on what matters most – your customers. ## Why Do Customers Issue Chargebacks to their Banks? 1. Unresponsive customer support: When a customer feels ignored or unsupported after making a purchase, they may become frustrated and fearful that their issue will not be resolved. This can drive them to initiate a chargeback through their bank, as they feel it’s their only recourse. 2. Product dissatisfaction: If a customer is unhappy with the quality or condition of their purchase, they may request a chargeback as a means of seeking a refund. 3. Fraudulent transactions: In cases of identity theft or unauthorized transactions, customers will often initiate chargebacks to recover their funds. 4. Shipping issues: If a customer never receives their order or experiences delays in delivery, they may request a chargeback out of frustration. 5. Billing errors: If a customer is overcharged or charged multiple times for the same transaction, they may initiate a chargeback to rectify the mistake. ## The Importance of Addressing Customer Concerns Customers are more likely to request chargebacks if they feel their concerns are not being addressed in a timely and effective manner. To avoid this, it’s essential for Shopify store owners to: 1. Offer prompt and professional customer support: Respond to customer inquiries within 24 hours and provide clear and concise information to resolve their concerns. 2. Provide clear and easy-to-understand return policies: Clearly state the conditions under which customers can return products for a refund or exchange. 3. Monitor transactions for potential fraud: Implement security measures to protect against fraudulent transactions and promptly address any suspicious activity. 4. Keep customers informed about shipping: Provide accurate shipping estimates and communicate any delays or issues as soon as they arise. 5. Ensure accurate billing: Double-check that customers are only charged for the items they have ordered and at the correct price. ## The Implications of Not Proactively Addressing Chargebacks Chargebacks can have far-reaching consequences for Shopify store owners, including: 1. Financial losses: Chargebacks often result in a loss of revenue and additional fees imposed by the payment processor. 2. Damaged reputation: A high volume of chargebacks can indicate poor customer service or product quality, leading to negative reviews and loss of trust among potential customers. 3. Increased processing fees: Payment processors may increase processing fees for merchants with a high rate of chargebacks, further impacting the store’s profitability. 4. Risk of account termination: Payment processors and banks may choose to terminate their relationship with merchants who consistently have high chargeback rates, making it difficult to process future transactions. 5. Loss of valuable time: Dealing with chargebacks can be time-consuming, taking away from the tasks that contribute to the growth and success of your business. ## Wrapping Up As a Shopify store owner, it’s crucial to recognize the importance of proactively addressing chargebacks and maintaining open communication with your customers. By providing prompt and professional customer support, ensuring accurate billing, and monitoring transactions for potential fraud, you can minimize the risk of chargebacks and maintain a positive reputation for your online store. The team at Honeypot Marketing is fully certified and we’re a Shopify Partner. [We offer comprehensive eCommerce store management solutions](/ecommerce/) that allow you to focus on nurturing customer relationships while we take care of the rest. Tell us more about your Shopify store and we’ll provide you with a free Shopify store audit and answer any of your questions. [Let’s talk today!](/contact/) **Categories:** Shopify --- ### [Creative Business & Marketing Tactics That Can Make Your Business Stand Out In Uncertain Times](https://honeypotmarketing.com/marketing/creative-marketing-tactics/) **Published:** September 21, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Creative_Business_Marketing_Tactics_That_Can_Make_Your_Business_Stand_Out_In_Uncertain_Times.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Creative_Business_Marketing_Tactics_That_Can_Make_Your_Business_Stand_Out_In_Uncertain_Times.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week Dan and the Bees look at creative business and marketing tactics that can make your business stand out in uncertain times. We’re quickly getting closer to the holidays, and now is the time to get prepared for the rush. Also, check out our other recent blogs for even more insights for this coming holiday season: [**Preparing Your Business Today For a Unique Holiday Season**](https://honeypotmarketing.com/preparing-for-the-holiday-season/) [**4 Campaign Roadmaps You Can Use for your Holiday Marketing**](https://honeypotmarketing.com/holiday-campaign-roadmaps/) [**5 Sanity Strategies for Entrepreneurs This Holiday Season with Frank Cianciulli**](https://honeypotmarketing.com/sanity-strategies-for-entrepreneurs/) ![memecats-lets-get-creative](https://honeypotmarketing.com/wp-content/uploads/memecats-lets-get-creative.jpg "- digital marketing for growing businesses by honeypot marketing") Be sure to ask the Bees any questions you might have about what they do to summon their creative juices and work around roadblocks. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s new? Creative pivots can be very difficult, especially for small businesses. The pandemic has caused a massive shift in the marketplace, and we’ve all been left scrambling, trying to find our footing on this new ground. Take a look at the business types most affected by the pandemic in the chart below. ![chart of business types impacted by the pandemic](https://honeypotmarketing.com/wp-content/uploads/BUSINESS_TYPES_IMPACTED_BY_PANDEMIC.jpg "- digital marketing for growing businesses by honeypot marketing") To remain open, these businesses have had to adjust their strategies to the new landscape. It hasn’t been easy, and the toll it’s taken has been felt in many industries. Since March, the number of closures is quite alarming, as you can see below, but it hasn’t been all doom and gloom. There have also been some really amazing success stories! ![chart of business closures since march](https://honeypotmarketing.com/wp-content/uploads/business-closures.jpg "- digital marketing for growing businesses by honeypot marketing") Ok, that chart is just depressing, and now I’m thinking of all the wonderful gems and small businesses we’ve lost in our community. So…let’s get into some wins, shall we? ## What’s Working? Here’s a great example of a smart pivot and creative marketing tactics that recognized and leveraged his skills and what he could offer to the community. A fitness coach launched PE with Joe for families and kids to keep up with physical activity during the lockdown. By launching his free videos, he went from 3000-4000 subscribers per week to 200k-400k.  These are the types of stories that bring us together and help motivate us by giving us hope by showing us that it is possible to move forward and find success, even in uncertain times. The rise of ghost kitchens has also been a great win for restaurants and the industry. Rather than having expensive retail spaces, many restaurants are shifting to Ghost Kitchens, which exist solely through food delivery services. Check out this article by [The Globe and Mail](https://www.theglobeandmail.com/) that talks about the rise of ghost kitchens in Canada. [**‘Ghost Kitchens’ Begin to Pop Up in Canada as Food Delivery Grows in Popularity**](https://www.theglobeandmail.com/business/article-ghost-kitchens-begin-to-pop-up-in-canada-as-food-delivery-grows-in/) And here are some more great examples of successful pivots and creative marketing tactics you can check out! [**Three Babes Bakeshop**](https://www.threebabesbakeshop.com/collections/seasonal) – online classes & meal kits. [**PunchPass**](https://punchpass.com/) – added Zoom integration into their workout studio & yoga management platform. We’ve also seen quite a few businesses shift to manufacturing PPE equipment, and one impressive example of that is [**The Canadian Shield**](https://www.canadianshieldppe.ca/). Founded by the parent company, [InkSmith](https://www.inksmith.ca/), an educational technology manufacturer, The Canadian Shield was launched in response to global shortages of personal protective equipment (PPE) in the wake of the COVID-19 pandemic. Using existing resources and capabilities, the company sought to combat the shortage by equipping frontline workers across Ontario with medical face shields. Through community engagement and an unrelenting work ethic, InkSmith and The Canadian Shield donated 20,000 3D-printed face shields to hospitals and healthcare facilities. Simultaneously, the company prototyped an innovative, Canadian-made solution to the PPE shortage: a fully reusable alternative dubbed “The Canadian Shield.” Within months, the company successfully scaled from less than 10 employees to over 300, acquired new manufacturing equipment, relocated into a 50,000 square foot facility, and increased production capacity to 200,000 face shields per day. Shortly after, The Canadian Shield expanded its product line to include kid’s face shields, disposable face masks, and reusable cloth masks, further strengthening Canada’s capacity to respond to future health pandemics. ![example of creative business tactics](https://honeypotmarketing.com/wp-content/uploads/canadian-shield.png "- digital marketing for growing businesses by honeypot marketing") ## Have a Strategy I probably sound like a broken record to those of you that have been following these blogs, but for the rest of you, it’s the most crucial step in the process of developing creative marketing tactics -the strategy. You need to understand your business, core values, and audience, and you need to take those elements and build a strategy based on your researched data. > This is not like skipping leg day – you need to be doing this, or it’s incredibly unlikely that you’ll be successful. Don’t build a marketing strategy on hope. Sit back and take a look at previous strategies and what worked and what didn’t. Look at these times as an opportunity for innovation and growth. The market is not static, and your strategy should not be either. Your ability to adapt will determine whether or not you’re successful. Take this article from [The Record](https://www.facebook.com/waterlooregionrecord), for example: [**How Toronto craft breweries weathered the pandemic storm with no bars, taprooms or food service**](https://www.therecord.com/ts/life/food_wine/2020/09/16/how-toronto-craft-breweries-weathered-the-pandemic-storm-with-no-bars-taprooms-or-food-service.html) These brewhouses faced certain doom in the wake of COVID-19, like most of the hospitality industry. But, instead of just stopping operations and waiting out the storm, they were quick on their feet and ready to pivot with a new approach. They shut down a good part of their facilities and scaled-down, focusing on what they could do. Brew beer. Stores, bars, and restaurants were shut down, so they turned to an open and thriving avenue. The good old internets. By offering their product online, through delivery or curbside pick up, they could maintain cash flow and keep their doors open. Not rocket science, but it didn’t need to be – it worked. It’s a great example that drives home the realization that even the smallest changes can be massive. You don’t need a frickin revolution or a miracle to develop a strategy and creative marketing tactics. You just need a slight shift in direction. Check out this blog we wrote on the differences between strategy and tactics if you’d like to dig deeper into the topic. [**Research. Strategize. Execute. 3 Pillars of Building Your Brand Online.**](https://honeypotmarketing.com/guide-online-brand/) ## Focus on Social Media It should be abundantly clear at this point that social media is where it’s at. It’s pretty much the internet now. If you need help getting your brick-and-mortar business set up online, you should most definitely check out this amazing service that will connect you with a team of industry pros to help you: [**Digital Main Street – Grant Program**](https://digitalmainstreet.ca/) Think about where most of your media consumption happens. Sure, we all complain about Facebook, but we’re all still using it every day. Instagram has blown up, and stories can have an amazing reach with a ton of fun and creative options. Google My Business is free and invaluable. If you’re not set up, follow this guide right now: [**How to Set Up Google My Business**](https://honeypotmarketing.com/set-up-google-my-business/) Tiktok is a beast, and even though it’s getting banned in the US, there’s still plenty of regions where it will be available – with over 800 million active users in 154 countries, it won’t just disappear. It also had the highest engagement rate of all social media channels last year. ![creative marketing tactics](https://honeypotmarketing.com/wp-content/uploads/tiktok-engagment-rates.jpg "- digital marketing for growing businesses by honeypot marketing") Social media has a global reach, but it can also help reach local audiences, especially when using targeted ads on Facebook and Google. There are increasing opportunities for small businesses and retail online. In a time when people are actively looking to support local, it’s that much more critical for you to have a presence on social media. Just keep in mind that social media is not a billboard for ads – it’s a communication channel, so communicate. If you want more guidance into the daunting and noisy world of social media, check out some of our recent blogs that go into more detail on how to get the ball rolling. [**Foundations of a Successful Digital Marketing Plan**](https://honeypotmarketing.com/5-foundations-of-digital-marketing/) [**Turning Zero Click Google Searches Into Opportunities For Your Business**](https://honeypotmarketing.com/zero-click-google-searches/) [**How to Set Your Business Up for Success Using Social Media**](https://honeypotmarketing.com/social-media-road-map/) [**New Normal Marketing: Cutting Through the Noise Using Social Storytelling**](https://honeypotmarketing.com/social-media-storytelling/) [**Creative Digital Marketing Campaigns To Inspire Your Next Campaign**](https://honeypotmarketing.com/creative-marketing-campaigns/) ## Create an Engaged Community One of the best ways for a business to stand out is to engage with their customers. Talk to your people. Think of how your own experiences are online when you communicate with the brands you like and follow. Try not to go down the self-congratulatory road of “how your business is dealing with COVID-19.” Ask your customers what you can do to help. Offer help, whether it’s care packages or helping out other local companies in any way you can. Start conversations. Put yourself in the shoes of your customers. What do they want? What do they need? How can your business help them right now? The demand for small businesses has skyrocketed as people are looking to help support their community and connect. Even offering a simple forum for people to talk about like-minded interests can make a difference. People follow your brand for a reason. Remember that we’re all sharing the same experience right now; this is an amazing opportunity for us to connect on common ground in a way that’s never really been possible before, and your creative marketing tactics should reflect that. Take a look at the chart below to see how the pandemic has shifted our habits and the marketplace. There are some real eye-opening statistics. ![creative business tactics](https://honeypotmarketing.com/wp-content/uploads/2020-09-17_17-10-00.png "- digital marketing for growing businesses by honeypot marketing") ## Build Trust Be as transparent as possible. Be human. Remember that you’re talking to humans, not leads or demographics – real people, just like you and your mother. Trust is vital for your brand image. It can be the deciding factor for whether or not people purchase from you, return for more purchases, or advocate your brand to their community. According to a [2019 survey](https://www.marketingcharts.com/brand-related/brand-loyalty-109127#:~:text=Brand%20Trust%20Impacts%20Buying%20Decisions&text=While%20product%20attributes%20around%20quality,factor%20in%20a%20purchase%20decision.), 81% of people said, trusting a brand to “do what is right” plays a key role in a purchase decision. That’s almost everyone. > More than ever, people want to know “why” you’re in business. “What” you are offering and “how” you’re doing it is not enough anymore. People want to know where their money is going, and they want to be sure they’re not supporting businesses that are harming the world and their community. If you are not authentic with your customers, they will know and spread the word. Look at influencer popularity, and you’ll start to understand the incredible power of word-of-mouth and why trust is so important. ## Share Success Stories Offer some hope and positivity in these challenging times. The news is a bit negative most days, and people are almost desperate for any good news at all. It can be hard to remember that it’s not all doom and gloom. Showing your customers positive outcomes has the power to transform your brand from something intangible into something with real value that has a real effect on people’s lives. Why do you think testimonials and case studies work so successfully on websites? People love storytelling, and a happy ending leaves us with that feel-good comfort that we all crave. Some other things you could do include: - Communicate Regularly - Offer High-Value Content for Free - Humanize and Show Empathy - Help and Give Back to Your Community - Give Hope & Inspiration - Ask How You Can Help - Be Transparent - Whatever You Do, Act! Regardless of which course of action you take right now, it’s important to take it. Also, here’s a nifty infographic made by our creative team here at Honeypot, that outlines 8 creative ways your small business can pivot. ![Honeypot infographic creative marketing tactics](https://honeypotmarketing.com/wp-content/uploads/Honeypot_Live148Final-01-2.png "- digital marketing for growing businesses by honeypot marketing") And that’s a wrap, folks. Thanks for reading, and we hope you find some value to help with your creative marketing tactics. We’ll leave you with some more resources for those hungry for more of that juicy knowledge. [**How Toronto Craft Breweries Weathered the Pandemic Storm With No Bars, Taprooms, or Food Service**](https://www.therecord.com/ts/life/food_wine/2020/09/16/how-toronto-craft-breweries-weathered-the-pandemic-storm-with-no-bars-taprooms-or-food-service.html) [**What’s Poppin’ Finds Bigger Kettle Online**](https://digitalmainstreet.ca/case-study/whats-poppin-finds-bigger-kettle-online/) [**5 Easy Ways to Help Pivot Your Small Business**](https://peterboroughed.ca/2020/04/pivot-small-business/) [**Marketing in Times of Uncertainty: Tips From Top Marketing Pros**](https://www.socialmediaexaminer.com/marketing-in-times-of-uncertainty-tips-from-top-marketing-pros/) [**Marketing and Growth Lessons for Uncertain Times**](https://cxl.com/blog/marketing-growth-uncertain-times/) ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Marketing **Tags:** Business, Content Strategy, Digital Marketing, Digital Marketing Strategy, How To, Marketing, Marketing Strategy, Marketing Tips, Small Business, Social media marketing --- ### [Agile vs Waterfall: Can We Get the Detailed Task List?](https://honeypotmarketing.com/marketing/agile-vs-waterfall/) **Published:** January 23, 2026 **Author:** The Bee Team **Content:** ## “Can We Get the Detailed Task List?” This question comes up on almost every project we run. “Can you send us the full task list so we can track progress?” It’s a fair question. A logical one, even. Most teams are used to seeing a long checklist that maps out everything from kickoff to launch. It feels safe. It feels organized. It feels… responsible. And in some types of projects, it works. But in modern digital projects, especially HubSpot websites and ongoing B2B and ABM growth engagements, that approach often creates more problems than it solves. Let me explain why. ## The Problem With Traditional Planning The traditional project mindset, often called Waterfall, assumes something important: **that we know everything up front.** We define every task, lock the order, assign timelines, and then execute step by step. In theory, that sounds great. In practice, it rarely survives first contact with reality. Because here’s what actually happens. You start a HubSpot CRM and website project with a clear vision. Then you see the first wireframes and realize the content needs to change. Marketing weighs in and wants different conversion paths. Sales asks for CRM changes. Someone notices that reporting needs to be handled differently. A new integration suddenly becomes important. None of those things are mistakes. They’re signs the **project is working**. The problem is that a rigid task list treats these moments as disruptions instead of progress. ## Why We Use Agile Instead Agile isn’t about being loose or unstructured. It’s about being realistic. Rather than pretending we can predict every decision on day one, we accept that good work evolves. So instead of locking everything in upfront, we work in short, focused delivery cycles called sprints. Each sprint has a clear goal. We define what matters most right now, build it, review it, and then decide what comes next based on what we’ve learned. That’s the key difference. Waterfall tries to avoid change. **Agile assumes change is part of the process.** ## What This Looks Like on a HubSpot CRM, Content and Marketing Hub Project At the start of a HubSpot platform build, we absolutely define direction. You’ll see a roadmap that outlines phases, major milestones, dependencies, and responsibilities. You’ll know what’s coming and how the project flows. What we don’t do is pretend we can list every task in perfect detail before anyone has seen a page or touched the CRM and the CMS. Because the moment real content, real users, and real workflows come into play, priorities shift. That’s not scope creep. That’s clarity. Agile lets us respond to that clarity instead of fighting it. ## What About Ongoing Growth Projects? This matters even more in growth work. If you’re a B2B company selling a complex product, you don’t truly know what will move the needle until campaigns are live, data starts flowing, and patterns emerge. Maybe paid search outperforms expectations. Maybe organic traffic converts better than expected. Maybe sales feedback changes how leads should be qualified. A rigid plan would force you to stick with assumptions. Agile lets you follow evidence. Instead of asking, “Are we done with task 47?” the better question becomes, “Did this sprint move the business forward?” ## So What Do You Actually Get? You still get structure. You still get accountability. You still get visibility. What you get instead of a massive upfront task list is: - A clear roadmap that shows direction and milestones. - Focused sprint plans that define what’s being worked on right now. - Regular check-ins where progress is reviewed and priorities are adjusted. - A process that adapts as the project evolves rather than resisting it. And most importantly, you always know what’s happening and why. ## The Honest Truth A detailed task list feels comforting. It looks organized. It feels like control. But in modern digital projects, it often creates the illusion of certainty where none exists. Agile isn’t about being vague. It’s about being honest. - Honest about how projects actually unfold. - Honest about the need to adapt. - Honest about focusing on outcomes instead of checkboxes. And when done properly, it leads to our team at Honeypot Marketing to better work, with fewer surprises, and stronger results. If you want to see how this looks in practice, we’re always happy to walk through a real sprint plan or show how we structure delivery on our projects. That’s where Agile **really starts to make sense** both in a development project like a CRM and CMS and in a B2B Grow Program. **Categories:** Account Based Marketing, B2B, Marketing, Web Development --- ### [Building Company Culture for Remote Teams](https://honeypotmarketing.com/marketing/company-culture-remote-teams/) **Published:** October 13, 2024 **Author:** The Bee Team **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1654107048042_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1654107048042_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company’s success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us on this week’s Live is our special guest, Kate Went. Kate is the Marketing Manager at ScarlettAbbott. working alongside the business development team, helping to share the projects and results her team deliver for organizations around the world. With a decade spent working in marketing and communications for the healthcare, construction, and legal sectors, Kate has honed her experience across the full marketing mix, on and offline. ### Simple tips and tricks to improve hybrid and remote team building. Try to ask your employees what they want – in which environment they are comfortable? There are many ways to create online communication such as Linkedin and online forums. ![Hybrid and Remote Team Building](https://honeypotmarketing.com/wp-content/uploads/image-29.png "- digital marketing for growing businesses by honeypot marketing") Create a lot of security to ensure all your data is protected online. ### **How to make everyone comfortable in remote environments?** A way to make your team comfortable is to ensure that they are connected even if they are working remotely. Ensure that you are able to notice signs of distress. ![How to make team feel comfortable remote environment](https://honeypotmarketing.com/wp-content/uploads/image-28-1024x313.png "- digital marketing for growing businesses by honeypot marketing") Try to focus on outputs, not processes. ### What is the role of leadership? As a business, ensure you have authentic leadership visibility. Successful remote leaders understand they need to take a different approach to make things happen. ![What is the role of leadership?](https://honeypotmarketing.com/wp-content/uploads/image-30.png "- digital marketing for growing businesses by honeypot marketing") Ensure you use collaborative, communicative approaches to improve accountability and transparency. ### **Responsibilities of the team** Try to delegate proper responsibilities to the team according to their skills and knowledge. Ensure you have a collaborative approach to work. ![Responsibilities of Team Building](https://honeypotmarketing.com/wp-content/uploads/image-31.png "- digital marketing for growing businesses by honeypot marketing") It is important to have a rough framework for the year and then try to work around it by understanding the problems of the clients. Try to simplify that down into the content showcase really easily and quickly what problems we can solve. ### **How culture is like an unspoken contract?** Perhaps the most critical aspect of hybrid work is creating a digital workspace that enables all employees to work together from anywhere. Collaboration is a key cornerstone of hybrid work culture, and it’s a great place to start. ![Work Culture](https://honeypotmarketing.com/wp-content/uploads/image-32.png "- digital marketing for growing businesses by honeypot marketing") Your digital workspace is essential to making sure remote workers don’t feel isolated from their team or that office workers aren’t getting more opportunities. All of this equates to happier employees, less turnover, and more productivity — critical foundations for a solid workplace culture. ### **Thats’ wrap!** We’d like to thank Kate Went for ScarlettAbbott for joining us on this episode of Live at the Hive. ![Thank you Kate Went](https://honeypotmarketing.com/wp-content/uploads/Facebook-L@TH-Thank-You.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed reading the blog. If you’re looking for more great content, check out some of our other reads below: [**How to Sell Complex B2B Solutions and Foster Relationships**](https://honeypotmarketing.com/sell-complex-solutions-and-foster-relationships/) [**Unlocking the Power of Automation to Scale Content Creation**](https://honeypotmarketing.com/unlocking-the-power-of-automation-to-scale-content-creation/) [**Email Isn’t Dead, The Way We Think About It Is**](https://honeypotmarketing.com/email-marketing/) **Categories:** Marketing --- ### [Copywriting Tools and Techniques to Help You Efficiently Create Killer Content](https://honeypotmarketing.com/content-marketing/copywriting-tools-and-techniques/) **Published:** March 15, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Copywriting_Tools_and_Techniques_to_Help_You_Efficiently_Create_Killer_Content.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Copywriting_Tools_and_Techniques_to_Help_You_Efficiently_Create_Killer_Content.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") We’ve all heard the saying: “Content is King”, and this week we’re going to analyze that throne, looking at copywriting tools and techniques that’ll help you write efficiently and create some killer content. Let’s get one important thing out of the way: creating and writing good copy is **hard**. Anyone who has attempted this knows it all too well. It takes skill and practice, but you also need to develop a strategy and have a plan. Luckily, there are some pretty awesome tools available to help make the job a little bit easier. [![The Office meme "That would be Great"](https://honeypotmarketing.com/wp-content/uploads/copywriting-techniques-171-meme.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/copywriting-techniques-171-meme.jpg) Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s Working? Are you struggling with writing effective, killer content? Don’t worry, friends, we all do. But there is hope! Here’s a handy tip! Use copywriting formulas whenever you write anything. It eliminates the guesswork that makes a lot of bad copy, bad copy – and it helps you generate A/B test ideas faster and pinpoint the issues with copy, headlines, and video scripts. Using copywriting tools and techniques will help you write better, develop the right tone for your audience, and teach you how to properly structure your content for eas-of-reading, SEO, and rich snippets. [![Branded image of blog summary with Benny bee and honeycombs.](https://honeypotmarketing.com/wp-content/uploads/copywriting-techniques-171-index-1-e1615502919267.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/copywriting-techniques-171-index-1.jpg) ## Creating Cornerstone Content Creating cornerstone content or content pillars is crucial to rankings and the success of your content. Cornerstone content is the core of your website. It consists of the pages or posts you want to rank highest in the search engines. They are usually relatively long, informative articles, connecting insights from different blog posts, videos, or social posts and including everything relevant about a particular topic. Their focus is to provide the best and most complete information on a specific topic rather than sell products; but, they should still reflect your brand. You’ll want to make sure they’re well written and informative, update them often, and aim to get them to rank for your most competitive keywords. It’s also important to create content pillars for your cornerstone content. A content pillar is a subset of topics or themes that link back to your core content, which creates the foundation for your overall content strategy. Each of your pillars could comprise different content types such as blog posts, videos, images, or even tweets. You want these pillars to link back to your cornerstone content, which creates a network or ecosystem for the topic so that your audience can find the content in a variety of available formats, thus reaching a broader audience. Brands need content pillars for organization, targeting, and ideation. [![Grahpic showing a flywheel example of cornerstone content structure.](https://honeypotmarketing.com/wp-content/uploads/cornerstone-content-1.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/cornerstone-content-1.png) Top Clusters are additional materials created to support your pillar content. They provide the opportunity to expand on what you’ve highlighted in your pillar content. Your cornerstone page is the main hub of information, and it’s your topic clusters that are attracting the users. Backlinko is an incredible resource for learning how to set up your site structure and organize your cornerstone content and content pillars. It is *the* place for next-level SEO training and link-building strategies. Internal linking is a super powerful technique and can drastically change how Google ranks your site. Backlinko is where professional marketers turn for proven SEO advice. The site has one of the most popular marketing blogs online and offers an SEO course that shows you exactly how to get higher Google rankings, step-by-step. ## Tools for Writing Effective Marketing Copy There are so many amazing copywriting tools and techniques out there that can help you become a more efficient writer and content creator. We’re going to take a look at these tools today: - **Conversion.ai** - **Grammarly** - **INK\_** - **SEMRush** - **Answer The Public** [![Image of logos for content writing tools](https://honeypotmarketing.com/wp-content/uploads/copywriting-tools.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/copywriting-tools.jpg) Let’s dive right in. ## Conversion.ai This tool uses AI to write proven, high converting copy for increased conversions and higher ROI. It can instantly generate high-quality copy for ads, emails, websites, listings, blogs, and more. It also helps you build a framework for your copy to have a great place to start. There is a free version where you can earn free credits, and there’s a ton of features that can help content creators construct a variety of content types. [![Screenshot of conversion.ai tool.](https://honeypotmarketing.com/wp-content/uploads/conversion-ai-tool.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/conversion-ai-tool.jpg) ## Grammarly Grammarly is a free writing app that makes your online writing clear and effective. It will identify far more spelling and grammar mistakes than your typical free checker. It scans your text for common grammatical mistakes (like misused commas) and more complex structures (like misplaced modifiers). It’s a handy tool that can be used for free and can help catch those little mistakes that we all make sometimes. - Ensure everything you write comes across the way you intend. - It helps you present your best self every time you type. - Make your writing clear and engaging. [![Screenshot of Grammarly tool for copywriting](https://honeypotmarketing.com/wp-content/uploads/grammarly-1.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/grammarly-1.jpg) ## INK\_ INK\_ is another excellent AI-powered writing application, which also has a great free version available. It’s some pretty awesome AI-powered writing software that shows you exactly what to do so that you can write incredible SEO copy in a fraction of the time, with much fewer errors. It can help improve your user engagement, rank potential, integrations, content performance, competitive intelligence, on-brand, and results. Using this tool ensures you’re 4x more likely to rank by scoring your SEO to help show you where you can improve it. It’s a very handy feature! [![Screenshot of INK_ SEO score tool.](https://honeypotmarketing.com/wp-content/uploads/ink-screen-2.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/ink-screen-2.png) ## SEMRush SEMRush is one of the most powerful marketing tools available. The number of features it has would take multiple long-form blogs to cover. It can be intimidating, but learning to use even a few tools can boost your performance and your copywriting quality immediately. It’s one of our most used tools here at Honeypot. One of those tools is their SEO Writing Assistant. Using SEO Writing Assistant, you can: - Maintain your brand’s tone of voice. - Make sure your copy is optimized. - Improve your article before publication. - Make your article easy to read. - Quickly assess your article’s SEO quality. [![Screenshot of SEMRush SEO writing assistant.](https://honeypotmarketing.com/wp-content/uploads/Screenshot-of-SEMRush-seo-writing-assistant.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Screenshot-of-SEMRush-seo-writing-assistant.jpg) ## Answer the Public Answer the Public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. It’s organized in categories such as what, where, and why; these search clouds provide an overview of the questions people are typing into search engines from their various devices. It will give you a good baseline on the types of questions your audience is searching for, and when you incorporate both common and long-tail keyword phrases, you’ll be able to find the most relevant searches from your audience. [![screenshot of Answer the Public keyword wheel.](https://honeypotmarketing.com/wp-content/uploads/atp-wheel.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/atp-wheel.jpg) ## How to Structure your Content and Create Efficiencies Content structure is the use of headings that break your single content piece into sections and subsections. This improves content by: - Making it easier to digest. - Giving more ranking opportunities. - Making overall readability better. Examples include: - Featured Snippet Algorithm. - Voice Search. - Mobile Search Behaviour. Subheadings reflect your content hierarchy. - Break Each Topic into Subtopics. - Use HTML Headings (H1/H2/H3 etc.) - Use images to break up the text. - Format content into lists. Best practices for writing H2/H3 subheadings: - It should be descriptive. - The best subheading is a question. - Include your main keywords. [![Screenshot of a Google rich snippet.](https://honeypotmarketing.com/wp-content/uploads/content-structure.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/content-structure.jpg) ## **Social Video Blocking** Video content is arguably the most popular form of content you can create. They are easy to digest, interactive, entertaining, and so much more. People will spend more time on a video than they would an image scrolling by in their feed, and they retain the information better. Also, because of the increased demand for videos, there’s a better chance that your target audience will see your video marketing efforts. So, what’s the best way to block out a video to ensure you capture your audience? Check out 5 simple steps below: [![list of 5 steps for blocking out video content.](https://honeypotmarketing.com/wp-content/uploads/video-blocking.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/video-blocking.jpg) ## **Writing for Different Platforms** Each social platform has its own audience and purpose, and it’s important to align your content with the platform’s specific tone. Let’s take a look at the most popular platforms and what works for each one. **Facebook** - Make sure your **formatting** is correct. - Auto-posting duplicate content across multiple channels runs the risk of including an **“@user”** tag that’s only fitting for **Twitter** or **Instagram**. - The character limit on status updates is **63,206**. People don’t visit Facebook to consume **long-form text** or **stories**. **Instagram** - The primary focus should typically be on your **visual content**. - Provide **context** that lets users know what they’re viewing. - There’s a cut-off after **three lines**; **limit captions** to that amount. If you need more text, make sure the **CTA** is available at the **beginning** so everyone can see. **LinkedIn** - Share simple post updates, usually business-related (**job** **openings**, **products**, **conferences**). - Great place for long-form content. - LinkedIn content is more **formal**, **less informal**. LinkedIn Users look at posts for **reputable information** in their **respected fields**. **Twitter** - The character limit is **280**. - Fast-paced. - **Hashtags** are an effective way to **indicate** and **summarize** what your message is about. Show some restraint with **hashtags**. The **hashtags shouldn’t overpower the text**. ## Wrapping Up Effective copywriting is much more than simply “writing content” for your site or social channels. You need to consider: - The platform you’re writing for. - The audience you’re speaking to. - The structure of your content. - Creating cornerstone content. - Using available tools to improve efficiency and readability. Thanks for reading, and we hope you find some valuable information to help you in your marketing adventures! If you have any questions, comments, or stories to share, sound off in the comments below or hit us up on the socials. Live long and prosper. [![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Categories:** Content Marketing, Digital Marketing, Marketing **Tags:** Content Strategy, Digital Marketing, Digital Marketing Strategy, Facebook, How To, Instagram, Marketing, Marketing Strategy, Marketing Tips, Small Business, Social media marketing, Twitter, YouTube --- ### [Beyond Brand Mentions with Angeley Mullins from Latana](https://honeypotmarketing.com/branding/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana/) **Published:** July 15, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1656349850027_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1656349850027_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") It’s no easy task connecting your brand to a targeted demographic without the right tools. That’s where the power of target market research and data analytics comes in! In this episode, we’ll talk to Angeley Mullins, CMO & CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets, Angeley has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established Corporate Leaders expanding their organizations into international markets. As a Marketing & Commercial Leader, Angeley’s expertise spans both E-commerce & SaaS ( launching & growing business) leading Commercial Divisions including Marketing, Sales, Product, Customer Success, Sales, & Operations. She specializes in growing leaders and departments in addition to achieving commercial growth. Discovering the demographic for your brand is just the tip of the marketing iceberg. It’s all about building the best relationship between your brand and your audience. ### **Brand Tracking 101: Going Beyond Mentions with Angeley Mullins from Latana** We’ll be taking a look at why branding is so important for a company and the process of building the right brand strategy. ## What’s on the agenda? - Establishing and implementing a brand. - What is brand tracking? - What is the relationship between a brand and its audience? - How can a brand take action to make better marketing solutions? - How does Latana (and to a greater extent how does Brand Tracking) work? - How does Latana differ from other Brand Tracking solutions? ## Establishing and Implementing a brand Developing and putting into practice a unified branding strategy is frequently done after the fact, or not at all, for many firms. ![Establishing Brands](https://honeypotmarketing.com/wp-content/uploads/image-52-1024x576.png "- digital marketing for growing businesses by honeypot marketing") You need to get the answers to a few important questions before investing any time in branding. - Are consumers familiar with your brand? - How do others view you in the marketplace? - How do clients see your company in comparison to rivals? - What traits do consumers connect your brand with? Latana, with a mobile optimized survey and machine learning process, can help you know your brand worth and which demographics you should target for the effectiveness of campaigns. ## What is Brand Tracking? Brand tracking is the process of continuously assessing the health of your brand over time. It gives you a way to discover what your target markets believe about your company and how they react to your brand messaging. But brand tracking offers more than just information on consumer reaction to your brand. ![Brand Tracking](https://honeypotmarketing.com/wp-content/uploads/image-53-1024x768.png "- digital marketing for growing businesses by honeypot marketing") It also enables you to track competing brands, compare your brand success across markets, find new markets or target audiences, and even identify ones that aren’t performing. Brand performance has historically been difficult to precisely measure. However, it is possible (and highly recommended) to simply track your brand health and performance using the correct tools and KPIs that are now readily available. ## What is the relationship between a brand and its audience? Develop genuine connections with your audience by using emotional branding. Understanding your target market’s problems or what your product or brand is doing for them will help you use emotional branding to connect with your audience. ![Brand Relationship](https://honeypotmarketing.com/wp-content/uploads/image-54.png "- digital marketing for growing businesses by honeypot marketing") What value you are bringing to them and how, in some manner, do you improve their life? With this kind of marketing, you can tailor a brand to the interests and demands of your target market, giving your customers the chance to become familiar with your goods while also developing an emotional bond with your company. ## How can a brand take action to make better marketing solutions? ![Marketing Solutions](https://honeypotmarketing.com/wp-content/uploads/image-55.png "- digital marketing for growing businesses by honeypot marketing") To ensure your marketing solutions are effective and efficient, your brand can: 1. Discover the purpose 2. Determine target audience 3. Outline the key qualities & benefits your brand offers 4. Build a brand story and messaging. ## How does Latana (and to a greater extent how does Brand Tracking) work? Brands can reliably measure the marketing campaigns and use Latana Dashboard for insights to increase brand awareness over time. ![Latana - Brand Tracking](https://honeypotmarketing.com/wp-content/uploads/Screen-Shot-2022-07-15-at-4.31.12-PM-1024x332.png "- digital marketing for growing businesses by honeypot marketing") With Latana, you can create an easy-to-use and customizable dashboard where you can explore brand data and build audiences. Furthermore, you can make marketing decisions based on data improved by an algorithm that uses audience characteristics to ensure quality and accuracy. ## How does Latana differ from other Brand Tracking solutions? With the help of Latana, you can be the brand your target audience wants to see. Latana helps you to measure brand awareness and understand how your marketing campaigns are impacting your target audience. ![Latana - How it is different from others?](https://honeypotmarketing.com/wp-content/uploads/Screen-Shot-2022-07-15-at-4.30.36-PM-1024x376.png "- digital marketing for growing businesses by honeypot marketing") Furthermore, your brand can track specific campaigns over time to prove campaign impact. You can also add competitor tracking to monitor the performance of competing brands. Latana allows you to explore brand strategy by pinpointing new areas for growth. Within the data, it is easy to immediately identify new audiences positively impacted by your campaign and to what extent. **That’s a wrap!** We would like to thank Angeley Mullins. ![Thank you!](https://honeypotmarketing.com/wp-content/uploads/Facebook-L@TH-1.png "- digital marketing for growing businesses by honeypot marketing") With more than 18 years of experience in growing companies and markets, Angeley has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established Corporate Leaders expanding their organizations into international markets. As a Marketing & Commercial Leader, Angeley’s expertise spans both E-commerce & SaaS ( launching & growing business) leading Commercial Divisions including Marketing, Sales, Product, Customer Success, Sales, & Operations. She specializes in growing leaders and departments in addition to achieving commercial growth. **Categories:** Branding, Podcast **Tags:** Brand Measurement, Brand Tracking, Digital Marketing --- ### [The Anatomy of a Rebrand: Humanizing a Tech Brand](https://honeypotmarketing.com/branding/the-anatomy-of-a-rebrand-humanizing-a-tech-brand/) **Published:** July 29, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1658337541741_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1658337541741_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") When your business grows and expands from its original design, customers new or old can become confused by the change and unsure of the direction you’re heading in. Your company may need to redefine itself to reduce complexity, and the best way to do that is through a rebrand. In this episode, we are joined by our two special guests, **Kim Tarlo from Mint** and **Josh Alvernia from Clue.** Kim is the Executive Creative Director and Partner at Mint, an independent creative agency that builds brands to make a positive impact on culture and the future. She works with brands to take on the different business challenges that they face depending on their lifecycle. Kim also works with big companies who are trying to evolve to a new audience or launch new campaigns and products. Josh is the CEO and Co-Founder of Clue, a leading data and media partner for search, social, and programmatic advertising. At Clue, Josh helps marketers interpret and transform their data into growth. His team of strategists, traders, developers, data analysts, and engineers help right-size data and advertising technology to solve unique challenges and unlock businesses’ boundless potential online. Overcoming challenges of a rebrand and finding inspiration through process and execution to deliver a clear message and service. Rebranding a company can help it thrive and become timeless to keep up with audiences of today and the future. **The Anatomy of a Rebrand: Humanizing a Tech Brand** We’ll be discussing the inspiration, process, and execution that goes into the rebranding of a business. ## What’s on the agenda? - Introducing Kim Tarlo of Mint and Josh Alvernia of Clue. - The business perspective on rebranding. - The agency perspective on rebranding. - What goes into a rebranding project? - The common pitfalls or challenges when rebranding and ways to avoid them. - How to measure if the rebrand was a success. ## Introducing Kim Tarlo of Mint Agency and Josh Alvernia of Clue Digital Meet **Kim Tarlo**. She is the Executive Director and Partner at the Mint Agency based in Toronto. ![Meet Kim Tarlo](https://honeypotmarketing.com/wp-content/uploads/91A3123-617x1024.jpg "- digital marketing for growing businesses by honeypot marketing") Mint Agency works with brands that take on different business challenges such as rebranding. They work with different clients who are trying to evolve to a new audience or launch new campaigns or products. Meet **Josh Alvernia** from Clue Digital. Clue Digital is a data and media partner across search, social and programmatic advertising. ![Meet Josh Alvernia](https://honeypotmarketing.com/wp-content/uploads/JOSH-2-FXT42416-Edit-683x1024.jpg "meet josh alvernia - digital marketing for growing businesses by honeypot marketing") The goal of Clue Digital is to help marketers interpret and transform their data into business growth, especially through expertly managed media campaigns. The mission of Clue Digital is to right-size data and advertising techniques so that they can solve unique challenges. ## The Business Perspective on Rebranding The internal perspective of the business can change when it starts growing. The changes occur when companies shift their products or services while growing. ![Business Perspective](https://honeypotmarketing.com/wp-content/uploads/image-62.png "- digital marketing for growing businesses by honeypot marketing") The primary reason to rebrand a business is to change the target audience and change the marketing strategy. Rebranding can be strategically a good idea when as a business you are crystal clear about the changes that you want to make. ## The Agency’s Perspective on Rebranding The first step of any rebrand, especially with a company where you have key stakeholders, is getting to know the vision for the business, where it is meant to go and aiming to go, where it’s been and where the customers are today. ![Agency Perspective](https://honeypotmarketing.com/wp-content/uploads/image-63.png "- digital marketing for growing businesses by honeypot marketing") It is important to understand what’s going on with the business and all the roadblocks they are facing. It is also really crucial to get close with key stakeholders for a rebrand and be aligned on the goals and what the big idea is set to be for the business. ## What Goes Into a Rebranding Project? To rebrand a business is to take it in a new direction. It’s about going to the core of what you stand for, consolidating your aims and vision and then modifying your image to reflect these changes. ![Rebranding Project](https://honeypotmarketing.com/wp-content/uploads/image-64.png "- digital marketing for growing businesses by honeypot marketing") Here’s what goes into a rebranding project: - Start with the business reason - Research your firm and your target clients - Use positioning and messaging to capture your brand strategy - Build your brand identity - Build your website and online presence - Brand Building plan ## The Common Pitfalls or Challenges When Rebranding and Ways to Avoid Them. Changing the visual nature and perception of your brand is not without its problems. ![Pitfalls](https://honeypotmarketing.com/wp-content/uploads/image-65.png "- digital marketing for growing businesses by honeypot marketing") Here are a few common challenges and ways to avoid them **Failing to Retain Current Brand Equity:** Rebranding your business is new and exciting. It can refresh your current customer base and attract new customers to your business. But, you must undergo the rebranding with careful thought toward retaining the current brand equity that you have **Failing to Understand if (or why) a Rebrand is Necessary** Outline the specific aspects of your branding that you wish to improve upon, and list the aspects of your current branding that are going well and should remain relatively unchanged. This will help you to identify the goals of the rebranding project as a whole while retaining current brand equity. **Lack of Consistency Across Branding Channels** Your rebranding effort should be complete and obvious across all channels. Too many companies set out to rebrand themselves and are unable to roll out the new branding across all advertising channels. **A Lack of Focus on Objectives** When rebranding a company, you must focus on the objectives of the entire project. What are the goals of the project? What aspects of your brand would you like to improve upon? Without clear goals, it is hard to evaluate your efforts and determine if you were successful. ## How to Measure if the Rebrand Was a Success. ![Measuring success](https://honeypotmarketing.com/wp-content/uploads/image-66.png "- digital marketing for growing businesses by honeypot marketing") You know where you want your revised brand strategy to take your organization. But to prove your rebrand achieves your desired outcomes, you need to know where you stand now to have something to measure against. - Brand Value Your brand isn’t just an idea or a construct. It’s an asset that has tangible, calculable value. That’s why more companies are engaging with brand valuation experts to help them quantify exactly how much their brand is worth. When rebranding, it’s illuminative for any company to know exactly how much their legacy brand is worth and then assess the value of the brand over time. - Brand Impact The brand impact can include a number of metrics such as brand awareness, understanding, affinity, and preference. To measure how your rebrand affects all elements of brand impact, you’ll need to conduct market research before your rebrand, during your rebrand, and on a regular basis after your rebrand. - Sales Performance As a marketer, you are always tracking leads, conversions, and sales revenue. And while it’s not always easy to correlate changes to these metrics to one thing or input, they are directionally important numbers to watch during a rebrand. - Digital Metrics There are myriad metrics that can help you track your brand’s impact in the digital space, which you are already likely tracking. Keep a close eye on: - Website traffic (number of visits, time spent on site) - Google ranking - Number of website form submissions - Number of downloads (e.g., gated assets) - Paid media clicks and conversions - Number of social followers, likes, comments, and mentions ## That’s a Wrap! We would like to thank Kim Tarlo of Mint Agency and Josh Alvernia of Clue Digital. ![](https://honeypotmarketing.com/wp-content/uploads/Facebook-L@TH-3.png "- digital marketing for growing businesses by honeypot marketing") **Kim Tarlo** is the Executive Creative Director and Partner at Mint, an independent creative agency that builds brands to make a positive impact on culture and the future. She works with brands to take on the different business challenges that they face depending on their lifecycle. Kim also works with big companies who are trying to evolve to a new audience or launch new campaigns and products. **Josh Alvernia** is the CEO and Co-Founder of Clue, a leading data and media partner for search, social, and programmatic advertising. At Clue, Josh helps marketers interpret and transform their data into growth. His team of strategists, traders, developers, data analysts, and engineers help right-size data and advertising technology to solve unique challenges and unlock businesses’ boundless potential online. **Categories:** Branding, Podcast --- ### [10 Simple Tricks to Increase Facebook Brand Page Engagement](https://honeypotmarketing.com/branding/10-simple-tricks-for-increasing-engagement-on-your-facebook-page/) **Published:** April 23, 2013 **Author:** The Bee Team **Content:** So, you’ve created your Facebook Brand Page. Now what? Has it been a week and you’re not seeing much engagement? Don’t get too frustrated, this stuff takes time. However, there are many things you can do to better your brand page and receive follower engagement. **Post Succinct Content** Posts between 100 and 200 characters (less than 3 lines of text) receive about 60% more likes, comments and shares than posts greater than 250 characters. Try to keep the novel writing to a minimum. **Post Photos and Videos** Rich media content tends to draw attention more than simple text – when you want to share something on your Page, consider what sort of media you can use to back up your message. Posting albums, a picture or video generate 180%, 120%, and 100% more engagement than the average post respectively. [](https://honeypotmarketing.com/10-simple-tricks-for-increasing-engagement-on-your-facebook-page/post1-3/)![post1](https://honeypotmarketing.com/wp-content/uploads/post1.jpg "- digital marketing for growing businesses by honeypot marketing") **Post Regularly** Your fans will be more likely to engage with your content if you remain top of mind for them. With that being said, ensure that you aren’t posting too much. If you clutter your follower’s newsfeeds with content – you might find you’re losing followers instead of engaging them. **Ask for Your Fans’ Opinion** Your page should be a place for conversations between you and your fans – engage your followers and let them get to know the personality behind the brand. Use your page to gather insights and feedback about your market. Ten years ago, marketers didn’t have the benefits of essentially a focus group at their fingertips. ![](https://honeypotmarketing.com/wp-content/uploads/post2.jpg "nutter butter - digital marketing for growing businesses by honeypot marketing") **Ask Questions Using the Questions Option** With questions, fans can either agree with an existing answer with a single click, or they can add a different response. It makes it easy for your fans to answer, gather lots of responses, and display the most popular ones at the top. ![Favorite Cut of Beef](https://honeypotmarketing.com/wp-content/uploads/beef.jpg "- digital marketing for growing businesses by honeypot marketing") **Try posting “Fill in the blank” posts** This can be tricky, with this tactic, you can come off very “[Condescending Corporate Brand Page](https://www.facebook.com/corporatebollocks "Condescending Corporate Brand Page")“. Make sure that you’re fill in the blank isn’t overly simple and can actually start a conversation with followers. Example of a bad post: “I take my coffee with \_\_\_\_\_\_.” Example of a good post: “My favourite place to get fresh fruit is \_\_\_\_\_\_.” The second one is better because it sparks a community discussion about something relevant and useful. **Give your fans access to exclusive information** As a reward for liking your page give your fans access to exclusive information to make them feel special. Everyone enjoys feeling like they are apart of something special and exclusive – and followers who are true fans of your blog will really appreciate receiving information before everyone else. ![Williams Soup and Sandwich Deal](https://honeypotmarketing.com/wp-content/uploads/williams1.jpg "- digital marketing for growing businesses by honeypot marketing") **Reward your fans with deals and perks** You should not only promote your existing deals via your page, but also think about specific deals or perks that you could make available only to your fans. Offer a coupon which can only be found on your Facebook Page, or a “Come in to the store, and mention this post for a free coffee!” This will show your clients that following your Page is beneficial. Also consider using [Facebook’s very own “Offers” tool](https://www.facebook.com/help/184217158375330/). It will allow you to create a socially aware discount or value added offer, and because it is tightly integrated into a user’s timeline it will put your business in front of fans you wouldn’t normally have exposure to during the lifetime of your offer. **Be timely** Your audience will be more likely to engage with your posts if you are talking about topics that are already top of mind for them, such as current events, holidays or news. ![Earth Day Demeure Travel](https://honeypotmarketing.com/wp-content/uploads/earthdem.jpg "- digital marketing for growing businesses by honeypot marketing") **Localize your posts if they’re only relevant to a specific audience** Facebook gives you the ability to use the geo-targeting feature in order to make sure that only the people who would find your post valuable will see it. Don’t get too frustrated. Building up a fan base and developing your content strategy takes time – and lots of trial and error. However, if you stick to these ten tips, you’ll find you’ll be engaging the followers you do have – which will then lead to content sharing and follower growth. **Categories:** Branding --- ### [Guide to Online Brand Development](https://honeypotmarketing.com/digital-marketing/guide-online-brand/) **Published:** August 10, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Research_Strategize_Execute_3_Pillars_of_Building_Your_Brand_Online_.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Research_Strategize_Execute_3_Pillars_of_Building_Your_Brand_Online_.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") There are 3 important pillars to marketing any business and building a brand online. These are critical to success, without them you’re going to be firing away with tactics that’s like spraying bullets. The chances that these will achieve a strategy and really resonate with your target audience are not great. Today we’re going to be talking about the importance of the following 3 keys to a successful marketing program: 1. Research. 2. Strategic Development. 3. Tactical Execution. But let’s take a step back for a second, because sometimes we find stats that **just seem crazy**. Like this: 👉 63% of businesses don’t have a documented content marketing strategy, according to the latest research from the **[Content Marketing Institute](https://contentmarketinginstitute.com/)** (CMI). More than half of all businesses don’t have a marketing strategy? What? But…why? ![3 pillars of marketing with benny bee](https://honeypotmarketing.com/wp-content/uploads/marketing_strategy.jpg "- digital marketing for growing businesses by honeypot marketing") In this week’s episode, Dan, Producer Matt, and Matei look at the 3 pillars of building your brand online and dive into the difference between strategies and tactics to help you get started on the right foot. Be sure to ask the Bees any questions you might have about how to put together a solid strategy, and how to work around roadblocks. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on [**Facebook**](https://www.facebook.com/events/238401824042195/), or take it on the go with a podcast, on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation. It’s the end of the day – grab a beer, throw on your headphones, and tune in with us Live. ## What’s New? [**Trump signs executive order that would ban transactions with Tencent**](https://www.gamesindustry.biz/articles/2020-08-07-trump-signs-executive-order-that-would-ban-transactions-with-tencent) This could create major changes for Tik Tok – it could be a death rattle for the platform. We’ll have to wait and see. Funny how Instagram just released their Tik Tok competition, Reels. We talked about that in this previous [**blog**](https://honeypotmarketing.com/copy-that-converts/) about how to write copy that captivates (also a great companion blog to this one!). ## The Danger of Executing Marketing Tactics on the Fly How many businesses do you think have their marketing strategy backward? The answer is: too many. > The need for businesses to develop an online presence has been echoed for years now and recently it’s pretty much being screamed into the faces of those organizations that have not yet taken the plunge into the digital world. We see all these businesses scrambling, rushing to push out content to establish their brand online. They reach the inevitable stage of realizing their tactic is not working out, so they need to try something new – they need to come up with a strategy. After these hit and miss experiments of different strategies, comes the time to really hunker down and figure this ship out. They take all the data they’ve hopefully been collecting and conduct some good ol’ research in hopes of figuring out this enigmatic new digital landscape. I’m not usually a fan of repeating overused catchphrases into the echo chamber, but…do you see what I did there? **Research. Strategize. Execute.** This should be your mantra as you build your brand online. In this order. The mighty Triforce. ![super-nintendo-entertainment-system-computer-icons-triforce-emoticon-triangle-element](https://honeypotmarketing.com/wp-content/uploads/super-nintendo-entertainment-system-computer-icons-triforce-emoticon-triangle-element-150x150.png "- digital marketing for growing businesses by honeypot marketing") Good marketing is **more** than creative social tactics. Patience, friends. It will be very much worth it. ## Developing a Successful Business Marketing Program Developing your brand online is not as simple as just creating some ads and posting stuff all willy nilly whenever you feel like it, or when you have something new and exciting to share. For example, here at Honeypot Marketing, we don’t take on a client and then just immediately start posting for them. There’s a process. We conduct research, we develop a SWOT, we develop personas, we dig deep into the analytics of their sites and online channels, and we take all this information and work with the client to develop a strategy based on our findings. Once this stage is finalized, we start developing tactics to execute the strategy. You don’t want to start backward, diving into trying out different tactics, then developing a strategy. You’re just making it harder for yourself. Start with the WHY, not the HOW. ![flow chart of campaign process](https://honeypotmarketing.com/wp-content/uploads/Campaign-Process-Flow-e1597172947462.png "- digital marketing for growing businesses by honeypot marketing")Here is a flow chart that details the complexities in the journey of the campaign process ## The Difference Between Strategies and Tactics First off, let’s clarify the difference between tactics and strategies since it’s so easy to get them mixed up. - Strategy is simply the overarching plan or set of goals. It’s the big idea. The path to get you to your goals. - Tactics are the specific actions or steps you undertake to accomplish your strategy and reach your goals. For example, your strategy might be to raise brand awareness and develop a relationship with your target audience. To achieve this you could use tactics such as paid ads, posting on social media, or liking and commenting on channels and relevant posts where your customers can be found. Without a strategy, we risk stumbling through the process without knowing if we are really making any progress. Without tactics, well, we’re just left with our plan and some wishful thinking. The point here is that there is a significant difference between strategies and tactics, but they work together in a tightly knit symbiotic harmony. Think of a football game without a strategy to overcome the competition and win, and no tactics (plays) to execute and reach the goal. It’s basically a gathering in a field without any purpose. That’s not the kind of marketing plan you want. ## 1. Research A good place to start is to take a look internally. Developing a SWOT for your business gives you a snapshot of your strengths and weaknesses, as well as an overview of your competition. Understanding exactly how they operate and becoming familiar with their strengths and weaknesses as well, will help identify threats and opportunities that your business can use to build a strategy. - **Strengths** – are things like your competitive advantages, such as a highly-trained sales team, low staff turnover, high consumer retention, or low production costs due to superior technology. - **Weaknesses** – are anything that hinders your business from achieving its goals, such as dependency on natural resources, unreliable delivery, outdated production tools, insufficient marketing efforts, and a lack of planning. - **Opportunities** – are simply ways your business can grow, such as seeking new markets, managing technological change, or addressing new consumer trends. - **Threats** – are any barriers to entry in your primary markets, such as strong competition, labour shortage, legislative hurdles, economic or political developments. ![example of a swot chart](https://honeypotmarketing.com/wp-content/uploads/SWOT-Sample-1.png "- digital marketing for growing businesses by honeypot marketing")Here is a visual example of how you can set up a SWOT chart You definitely want to take a deep dive into any analytics that you have available, as well. This will establish where you’re currently at and help you set realistic, achievable goals. You also want to look at your target audience. If you say **“everybody”** or have a wide demographic target like **“men and women between 18 and 54”** you are making a very big mistake. Sorry. > Research clearly shows that the narrower the focus, the faster the growth. The more diverse the target audience, the more diluted your marketing efforts will be. Your target audience will determine what communication channels you want to focus on. Gen Z, Gen X, Millennials, and Baby Boomers all have very different habits and use different social platforms for different reasons. You want to understand how they communicate, what their pain points are, and what their motivations are, etc. Each group will differ in all these areas, so you’ll want to do your research to ensure you’re in the right place to reach your audience. This is where developing personas can be incredibly beneficial, by outlining the types of people you want to target and what their needs, wants, pain points, and motivations are. You want the detailed behaviours and lifestyle of your consumers. - What type of people are they? - What social channels are they on? - What websites do they visit? ![User Persona Example](https://honeypotmarketing.com/wp-content/uploads/User-Persona-Example-e1597158982320.png "- digital marketing for growing businesses by honeypot marketing")Here is an example of how to develop a persona profile Think of people you know that would fit into the target audience you’re trying to reach. Always remember that a target demographic is a group of people. Human beings. You know human beings. You are one. You probably love one. You get it. You got this. Once you have a good understanding of your target market, it’s time to set goals, establish your KPIs, and choose the channels you want to reach your audience through. For example, here at Honeypot, once we’ve conducted a SWOT, developed personas, and completed a deep dive into the analytics and keyword research, we compile all that information and use it to identify opportunities and start developing a strategy based on our findings. To get the ball rolling, you’ll want to establish what your goals are. What are you trying to achieve? Some examples of basic goals include: - Improving revenue - Converting more high-quality leads - More traffic to your site - Building brand authority and awareness - SEO - Social media engagement The best way to achieve goals is to make them specific and measurable. This is where setting your KPIs comes into play, as they will help you achieve your goals by providing milestones you can check off. Here are some examples you can attach specific numbers to: - Hit a certain revenue target within the month, quarter, or year. - Get more signups for your lead magnet. - Get a certain number of new email subscribers. - See an increase in site traffic and in engagement with your onsite content. - Improve the search ranking of some of your key pages to help boost traffic. - Get a certain number of mentions, shares, and comments for your pillar content. ## 2. Strategize It’s time to start building your strategy by looking at the WHERE, WHEN, and HOW. Where is the best place to reach your audience? When are the best times to reach your audience? How will you craft your message – what tactics will you use to implement your strategy to reach your goals? As mentioned earlier, the demographic you’re trying to connect with will determine which channels you should focus on. For example, if you’re trying to reach Gen Z, you need to understand who they are and where to reach them. If you’re posting on Facebook trying to connect with Gen Z, you’re going to be disappointed when you only connect with their parents, or grandparents instead. Ultimately, it’s a game of psychology you’re playing, and if you don’t understand who you’re trying to connect with, the inevitable result is a failure in communication. Next, you want to consider the types of content that would be the best fit. One of the best approaches for success is having cornerstone content published on your site which can then be repurposed or chopped up into snackable bits and shared on other sites and social channels. Blog posts can deliver strong results if they are actionable, valuable, and shareable. For example, we know our readers like ‘How-To’ content, so this is what we typically write about. We can then take these blogs and craft social posts that offer snippets of information and link back to the site for further reading. ![anchor content graph](https://honeypotmarketing.com/wp-content/uploads/Using-Anchors-for-Content-Marketing.png "- digital marketing for growing businesses by honeypot marketing")Here is a flow chart showing the process of using anchor content and how it can be repurposed for different channels It’s always recommended to have a good amount of variety when it comes to tactics. Blog posts are great, and you can also consider paid ads for quick boosts in reach, organic content to build your social channels with value and authority, video content, strong, quality imagery, and even interactive content. Stories have become incredibly popular and offer a variety of options for creating some really cool interactive posts. Like [**this**](https://www.facebook.com/honeypot.marketing/photos/a.10150101719659562/10157481275604562/?type=3&theater) crazy, immensely complex, interactive, choose-your-own-adventure story that Samsung created for their Instagram account. Once you’ve decided on the content you want to create, it’s time to put together a blocking chart, or content calendar and map out a schedule of posting on your site and channels. We touched on this in an earlier blog [**here**](https://honeypotmarketing.com/5-foundations-of-digital-marketing/), on the foundations of a successful digital marketing plan. Check it out for more information and a handy template that’s already made up for you! Developing a content calendar helps you determine the right frequency of posting, and makes it easy to build a cadence that has a variety of different types of posts so that you’re not just posting self-promotion posts. People love to buy, but they don’t generally like to be sold to, so keep that in mind when posting. The old 80/20 rule should be your guideline. ## The GoPro Marketing Strategy Let’s take a look at [**GoPro**](https://gopro.com/). It’s a great example of a wildly successful marketing strategy from a company that started from nothing and blew up because they clearly understood their target market and how to communicate their message effectively. > “When that GoPro logo hits, you know you’re about to see something interesting, and you pay attention.” CEO and founder, Woodman said.“The majority of \[our\] video\[s\] come from our customers and it’s wildly authentic.” By understanding how people would use their product, they were able to develop a strategy that promoted what was so exciting about their brand. They understood that they would get extreme content, like this Fireman saving a kitten:  User generated content (UGC) can be incredibly powerful, especially when the content is focused on extreme situations that aren’t typically easy to capture on video. By recognizing this niche market, they were able to narrow their focus and appeal directly to their target market with exciting examples of what was possible with their product. Extreme jobs and sports are a great fit for their brand and have a very specific audience. By engaging in these key communities they have secured brand awareness and adoption in these verticals. And this is just one element of their brand’s amazing success. They also knew they could capture some seriously epic content that was never-before-seen, such as attaching their camera to a golden eagle, shown here:  Their marketing strategy has more of a focus on the content that their product can generate more than the product itself. The brilliance in how they approach their content defines the brand’s content strategy. Content is as much a part of the brand as the product, and arguably more so. Through this brilliant strategy of leveraging UGC that appeals to the emotions and encourages shares and interactions, GoPro has established a strong position in these specific niches, as well as others, such as road cycling and scuba diving, for example. Instead of bombarding their audience with ads, they have an incredible library of truly authentic content to tap into, and that is invaluable to their brand. ## 3. Execute And now we come to the final step. It’s time to take all that research you did, and that strategy you developed based on that research and put it to action with the tactics you decided on to reach your goal. If you’re working on a team, now is the time to allocate tasks. Decide who is producing and maintaining content, who is scheduling, who is tracking analytics, who is taking responsibility for community management, and of course, what tools and resources you will need to execute successfully. It’s always a good idea to take a look at what’s already out there in the space you’re playing in, and try to offer something fresh – something no one else is offering, or things you think you can improve on. You essentially want to follow this type of structure: - Create content - Distribute and Market - Measure Results Then rinse and repeat. Analyzing how your content is performing is essential, and will help you test and iterate on different strategies and tactics to find what works best with your audience. There is no one-size-fits-all solution or one-time execution and it’s over. You’ll want to be fluid and ready for change. After testing, adjust your strategy accordingly and employ new tactics if necessary, or even develop an entirely new strategy. Your brand is the personality of your business. It’s a never-ending process that will change and grow with your company. Don’t treat it like a rock in the mud or you risk being buried. And that about wraps it up. As always, if you have any questions, comments, or stories to share, sound off below. We’d love to hear from you! Here are some more resources for you to check out if you’d like to dig deeper into developing a solid Business Marketing Strategy (we ❤️ all of these): - [**5 Brilliant Marketing Strategy Examples From Dominant Brands**](https://www.linkdex.com/en-us/inked/marketing-strategy-examples/) - [**Mapping Marketing Strategies & Tactics: The Marketing Drive Ep 17**](https://dannedelko.com/marketing-blog/marketing-strategies-tactics/) - [**Marketing Strategy vs. Tactics – Explaining the Difference**](https://charliesaidthat.com/digital/digital/difference-between-marketing-strategy-vs-tactics-an-example/) - [**A 5-step, no-nonsense marketing plan**](https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/pages/5-no-nonsense-strategies-attract-customers.aspx) - [**11 Simple Steps for a Successful Brand Building Process**](https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/pages/5-no-nonsense-strategies-attract-customers.aspx) - [**How to Develop a Content Strategy: Start With These 3 Questions**](https://contentmarketinginstitute.com/2019/09/questions-content-strategy/) - [**How to Find and Target Your Social Media Audience**](https://blog.hootsuite.com/target-market/#:~:text=Target%20audience%20definition,characteristics%2C%20like%20demographics%20and%20behaviors.) ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Branding **Tags:** Brand Persona, Content Strategy, Digital Marketing, Digital Marketing Strategy, How To, Marketing Strategy, Marketing Tips --- ### [Developing a Unique Brand Identity in the New Normal](https://honeypotmarketing.com/branding/unique-brand-identity/) **Published:** September 14, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Develop_a_Unique_Brand_Identity_in_the_New_Normal_of_2020.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Develop_a_Unique_Brand_Identity_in_the_New_Normal_of_2020.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") With the dominance of social media as communication tools during the pandemic, brand identity now goes much deeper than a look and a feel. This week Dan and the bees discuss what it takes to build a unique brand identity in 2020. ![Red dart hitting yellow note with massage what makes you unique? over dartboard background](https://honeypotmarketing.com/wp-content/uploads/195-scaled.jpg "- digital marketing for growing businesses by honeypot marketing") Be sure to ask the Bees any questions you might have about what they do to stay sane under pressure and work around roadblocks. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s Working? A unique brand identity is one of the most valuable things any business can develop and is ultimately the best way to stand out from the competition. If both you and your competition have a great product, the big differentiator is going to be your unique brand identity. According to a [Nielsen survey (page 14)](https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/nielsen-global-new-product-innovation-report-june-2015.pdf), 59% of consumers prefer to buy new products from brands familiar to them. > With more than half of all consumers wanting to buy from brands they know, it’s easy to see why building a unique brand identity is so important. Check out this article for some great examples of big brands that have found incredible success through brand recognition. [**How to Develop a Unique (& Memorable) Brand Identity in 2020**](https://blog.hubspot.com/agency/develop-brand-identity) ## Communicate in a Consistent Voice Consistency is key when building a unique brand identity. You want to be immediately recognizable, no matter the format or medium. This means consistency both online and offline. Integrate your brand into every aspect of your business. You want it to be reflected in everything about your business – everything that customers can see, read, or hear. This can include anything from: - Business cards - Advertisements - Packaging - Logo - Colours - Fonts - Tone of voice - Messaging - Imagery - Decor You want all of these elements to come together in a cohesive package that represents your brand with a unified vision and tone. If you’re constantly changing your branding, or representing yourself differently online vs offline, if your ads don’t resemble your website design and your social channels, you’ll only confuse your customers and lose their trust in you. If you’d like to dig even deeper, here’s a link to a blog we wrote that goes into much more detail on the steps to developing a unique brand identity. [**Research. Strategize. Execute. 3 Pillars of Building Your Brand Online.**](https://honeypotmarketing.com/guide-online-brand/) ## Know What You Stand For Ethical buying is becoming commonplace and almost expected – as it should be. Now more than ever people are demanding more of businesses. It’s not enough to have a great product or some slick advertising. People want to know what your business stands for and whether or not you support ethical and sustainable business practices. If you haven’t already, you’ll want to have a sit-down and figure out what you’re really passionate about and why you started your business in the first place. People who care about those same things will resonate with your brand and will want to engage with you. > You can’t please everyone, so don’t try. Focus on what your unique brand identity is and share that with your audience. You’ll have a much better chance of developing relationships and gaining true loyal customers and repeat business. Narrow your focus as much as you can, and you’ll get much more qualified leads. ## Tap Into Emotions Welcome to 2020. We’re all feeling a little emotional at this point. That’s not really where I’m going with this, though. What emotions does your brand inspire in people? - Excitement - Curiosity - Joy - Comfort This is your opportunity to communicate with your customers on a human level, so you want to make a direct emotional connection with them. If you can connect with your audience on an emotional level, this is how you build a solid foundation for long-lasting relationships. If you’re not sure how your customers feel about your brand, ask them. Create a poll, put together an email campaign, offer a reward or discount for participating. You can also try asking how they feel about your competition. Ask your employees how they feel about the brand. Of course, they might all say it’s awesome, because everything is awesome, or, you know, having a job is awesome. Maybe give them an option to voice their opinions anonymously. Sure, it’s great to get positive feedback and have tons of people saying your brand is the shit, but negative feedback is even more invaluable. Learning about pain points that customers may have with your brand will help you improve and serve them better. Even understanding the pain points they have with your competition can be super useful. If you’re not sure how to start, try asking your customers some of these questions: - How likely would you be to recommend our service/company to others? - How would you rate your last experience with us? - If you could change just one thing about our products/services, what would it be? - What other option did you consider before you chose us? - What makes us stand out from the competition? - Anything else you’d like us to know? ## Build Your Story In the words of Leo Burnett, “find the inherent drama in your product.” Every brand has some connection to people’s lives, and that can be turned into a story. Social media has created an amazing environment that allows businesses to truly engage and communicate with their customers. > Remember that social media channels are communication tools, not a billboard for advertising. Think of it more like a telephone rather than a TV, if that helps. A good story evokes emotion and helps the reader connect with your brand in a way that is much more personal than simply talking about your product or service. It’s also important to note how each social media channel has its own tone and different demographics, so you’ll want to tailor your story to fit the tone of the platform you’re sharing on. This may seem to go against the rule of consistency, but this is actually where it becomes incredibly important. As we always say, you really need to understand who your audience is, and where your audience is to be able to speak to them in a way that resonates. ## Make It Personal One of the biggest trends in marketing right now is personalization. Anything you can do to personalize the user experience will help develop your unique brand personality and make your content more memorable to your customers. Starbucks is a common example, simply by writing your name on your cup. Sometimes it’s the little things that really matter, that people really notice. Just don’t spell names wrong. Nobody likes that. ![starbucks misspelled names](https://honeypotmarketing.com/wp-content/uploads/1200x630.jpg "- digital marketing for growing businesses by honeypot marketing") You can go beyond simply adding names to cups or emails, though. Delivering messages and experiences based on a person’s ongoing behaviour can be much more powerful than the baseline of personalizing with names. We live in an age of data collection and automation. We have access to pretty much everything, and we have tools to track and trigger actions, which can save a tremendous amount of time and energy. > Triggered emails, those that are sparked by one person’s specific actions, can get 3X open rates and 2X click rates compared with standard emails. Consumers want these personalized experiences. Here are a couple of examples to give you a better idea: - Discount offers for products we’ve looked at. - Alerts when products we like are on sale. - Reminders on account balances. All of these things can be easily implemented with the right tools. Many businesses will shy away from technology and not want to pay for it, but investing in good tools will pay off in spades. ## Pay Attention to the Trends If you want to stay on top, you need to stay on top of the trends. Especially these days, given how fluid trends can be, you need to keep your finger on the pulse. Always stick to your core values, but you can still adjust and implement any changes in technology or shifts in culture into your unique brand identity. Keep your eye on what the most successful businesses are doing. Even check out the businesses that dropped the ball and note where they went wrong. Other business mistakes can be a great resource for building your unique brand identity, so definitely do the research, see what your competitors are doing right or wrong and learn from their experiences. To wrap it up, we’ll leave you with this giant article that goes into a thorough step-by-step building of a unique brand identity. Get a comfy chair and get comfortable. Seriously. This one is big. [**How To Create a Unique and Memorable Brand Identity in 2020**](https://www.crowdspring.com/blog/brand-identity/#brand-identity-research) ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Branding **Tags:** Digital Marketing, Digital Marketing Strategy, How To, Marketing, Marketing Strategy, Marketing Tips, Small Business --- ### [Building Customer Loyalty: Strategies, Examples & Tips](https://honeypotmarketing.com/branding/building-customer-loyalty/) **Published:** April 12, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Building_Customer_Loyalty_Strategies_Examples_Tips.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Building_Customer_Loyalty_Strategies_Examples_Tips.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week we’re diving into building customer loyalty – with strategies, examples, and tips you can use to get started right now. [![archer-meme-customer-loyalty](https://honeypotmarketing.com/wp-content/uploads/archer-meme.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/archer-meme.jpg) ## What’s New? This week we’ve got rising rates for social media budgets and social phenomenon, White Claw, building their tribe! [**Nearly half of execs expect social marketing budgets to double in the next 3 years; study finds**](https://www.marketingdive.com/news/nearly-half-of-execs-expect-social-marketing-budgets-to-double-in-next-3-ye/598012/) – Social media, already a preferred engagement channel among consumers before the pandemic, has seen its popularity further skyrocket under the health crisis. [**White Claw, a brand built on social buzz, focuses on fans in its first global campaign**](https://www.marketingdive.com/news/white-claw-a-brand-built-on-social-buzz-focuses-on-fans-in-first-global-c/597717/) – White Claw is releasing its first global advertising campaign as it looks to preserve a lead in the increasingly crowded hard seltzer category. ## What’s Working? Customer loyalty is the result of a company consistently meeting and exceeding customer expectations. When a customer is loyal to one company, they aren’t easily swayed by price or availability. They would rather pay more and ensure the same quality of service and product they already know and love. ## **What is a Brand?** Your brand is more than your logo. A brand is how other people **think about and perceive** you as a company. Apple is a great example – people **FEEL** that it is a superior product, whether it is or not. [![Grey Apple-Logo-700x394](https://honeypotmarketing.com/wp-content/uploads/Apple-Logo-700x394-1.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Apple-Logo-700x394-1.png) ## What is Customer Loyalty? Fundamentally, customer loyalty is when a person interacts with a brand or purchases a specific product or service on an ongoing basis. Customer loyalty is also when a customer only buys from specific brands. For example, you will only buy clothing or groceries from one store, even when it isn’t convenient or the cheapest option. Loyalty doesn’t always mean purchases, but also behaviour such as social advocacy. A customer may only buy one Ford truck in their lifetime, but they may be an outspoken advocate of Ford vehicles’ quality to friends and family. If you provide great value in your product or service, the customer experience stays consistently good, and your business will reap the benefits of customer retention. Ultimately, when people need something you offer, loyal customers will give you the first chance to earn their business. That is why customer loyalty is such a critical aspect to consider. [![Graphic image of group of people with chat bubbles.](https://honeypotmarketing.com/wp-content/uploads/customer-loyalty-2.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/customer-loyalty-2.jpg) ## Ways to Build Customer Loyalty Let’s take a look at 6 proven ways to build customer loyalty. **Communicate Your Values** Come up with a marketing strategy that outlines what makes your brand stand out, what your purpose is, and how your values align with your customers’ core beliefs. **Provide Exceptional Customer Service** Your customer experience includes everything about how your customers interact with you, from the moment they first land on your website to when they call and ask your customer service team for assistance. **Activate Your Community to Help Spread the Word** Once you understand your values, you can find your fan base—the most ardent supporters of your brand and its values. **Show Your Appreciation with a Loyalty Program** It helps to incentivize repeat purchases with special offers, discounts, or perks to build customer loyalty. **Ask for Honest Feedback** If you’re looking for ways to build customer loyalty, you should be **asking your customers for feedback** every chance you get. **Continually Improve your Customer Experience.** To drive customer loyalty, make this a **continuous process** of evolution and improvement. [![Graphic showing thumbs up and down with girl in the middle with question marks over her head.](https://honeypotmarketing.com/wp-content/uploads/cusotmer-loyalty.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/cusotmer-loyalty.jpg) ## **Building Customer Loyalty that Lasts** Awarding points isn’t always enough. Start conversations. **Involve your customers as a community.** [![Image of the cast of the show, Community.](https://honeypotmarketing.com/wp-content/uploads/community.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/community.jpg) Go beyond “How can I help you.” - **Send a handwritten card thanking them.** - **Ask them to take a picture with your product and tag you – UGC.** - **Surprise and Delight.** Surprise and Delight tactics can dramatically impact a customer’s experience and can be an easy win for both you and the customer. Something as simple as adding an extra little gift in order – like a free calendar or notepad – can take a simple transaction and elevate it to something customers will tell their friends about. Don’t tell them. Just do it. ## Customer Messaging – What Customers Want Many customers are expecting two-way interaction with a brand through messaging or online chat. These customer expectations are dynamic, so you need to respond correctly and through the customers’ preferred messaging channels. How you respond creates new customer expectations. Customers expect automation for common questions that don’t require a lot of hand-holding. [![customer-messaging-graphic](https://honeypotmarketing.com/wp-content/uploads/customer-messaging.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/customer-messaging.jpg) ## Customer Messaging – Managing Messaging Data Messaging is an essential slice of overall customer engagement. It’s also a valuable source of customer data. Data from customer engagement is often unstructured and needs to be integrated into the data layer by additional tools or processes, such as ActiveCampaign, Salesforce, Birdeye, etc. This data includes: - Customer service - Social discussions - Reviews and live chat - And more. [![Graphic of messaging data sources.](https://honeypotmarketing.com/wp-content/uploads/data-sources.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/data-sources.png) ## Incentive, Review & Referral Platforms It is the structured use of rewards and recognition to motivate desired behaviour from a specific group of people. By assigning rewards for demonstrating desired behaviours, those behaviours will be repeated more often. This is a psychological principle known as Operant Conditioning, which is a fancy term that means that a response’s consequences determine the probability of it being repeated. Let’s take a look at 3 different platforms that each have their ways of building customer retention. [![Logos for 3 customer loyalty platforms.](https://honeypotmarketing.com/wp-content/uploads/customer-loyalty-platforms.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/customer-loyalty-platforms.jpg) ## **Smile.io** **Smile.io** is a platform that businesses can use to create customer loyalty programs and build brand loyalty. It allows businesses to build programs based on points, VIP programs, and referrals. - **Tailor your customer experience to fit your brand** - **Manage your rewards program** - **Create an on-site program that will keep users motivated and engaged** Businesses can integrate their loyalty program into their current marketing platforms. [![smile-io-customer-loyalty-screenshot](https://honeypotmarketing.com/wp-content/uploads/smile-io-customer-loyalty-screenshot.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/smile-io-customer-loyalty-screenshot.jpg) ## ****Birdeye**** Birdeye is a platform that helps businesses manage customer relationships. With Birdeye, you can: - Collect reviews - Convert leads - Run surveys - Text customers - Get referrals Birdeye can also help manage your NPS. **Net Promoter Score** (NPS) – a gauge of overall customer experience. The higher your NPS, the more satisfied your customers are with your business. [![birdeye-customer-relationships-screenshot](https://honeypotmarketing.com/wp-content/uploads/birdeye-customer-relationships-screenshot.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/birdeye-customer-relationships-screenshot.jpg) ## ReferralCandy ReferralCandy is a platform that businesses can use to reward customers for referrals. It encourages customers to tell their friends and family about your business and makes it easy for them to share offers through social integrations. - Influence, measure and manage your process. - A referral program that runs itself. - Fraud protection. - Real-time ROI analytics. - Detailed Dashboards. - Seamless platform integration. [![referralcandy-customer-loyalty-screenshot](https://honeypotmarketing.com/wp-content/uploads/referralcandy-customer-loyalty-screenshot.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/referralcandy-customer-loyalty-screenshot.jpg) ## Gamification Gamification allows businesses to create intense customer experiences and strengthen the relationship between the brand and the customer. People love to play games and earn rewards, so get creative with your content! Ways to increase customer loyalty through gamification include: - Reward customers when they reach different loyalty tiers. - Provide users with a sense of achievement. - Make content fun and interactive. - That sense of accomplishment is the big one. That’s what keeps people coming back for more. [![graphic-showing-gamification-process-in-8-steps](https://honeypotmarketing.com/wp-content/uploads/graphic-showing-gamification-process-in-8-steps.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/graphic-showing-gamification-process-in-8-steps.jpg) Gamification motivates specific behaviours through rewards and can be used to increase sales numbers by enhancing customer loyalty. Businesses can use gamification to: - Collect valuable customer data - Identify consumer reactions for retargeting - Offer personalized communication - Develop long term relationships with customers - Create involvement through personalized experiences - Drive repeat sales and brand advocacy ## Case Study: Chef on Call Chef On Call is an excellent example of a fantastic customer loyalty strategy using gamification. What do they do? - Award “coins” with every purchase. - Encourages app downloads by making the rewards system exclusive to the app. - Tiered ranks are awarded by earning coins, and the higher the rank, the more coins you earn. - Community involvement, such as The Donator – a menu item that proceeds from sales to a local charity. [![screenshot-of-customer-loyalty-app](https://honeypotmarketing.com/wp-content/uploads/screenshot-of-customer-loyalty-app.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/screenshot-of-customer-loyalty-app.jpg) ## That’s a Wrap The importance of customer loyalty impacts almost every metric important to running a business. Without happy customers who continue to buy from you, it is challenging to run a business. New customers tend to cost more to acquire and don’t spend as much money as loyal, repeat customers. Thanks so much for reading, and if you have any comments, questions, or stories to share, sound off in the comments below or hit us up on social! Cheers! Happy Friday! **Categories:** Branding **Tags:** Digital Marketing, Digital Marketing Strategy, How To, Marketing, Marketing Strategy, Marketing Tips, Retention, Small Business, Social Business --- ### [Talking to Customers](https://honeypotmarketing.com/marketing/talking-to-customers/) **Published:** September 17, 2009 **Author:** The Bee Team **Content:** This is so true. Now advertising and marketing peeps? Think about how you talk to customers…Just had to post it: [![Oh so true.](https://honeypotmarketing.com/wp-content/uploads/talkedjpeg002.jpg "advertising speak - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/talkedjpeg002.jpg)Oh so true **Categories:** Marketing --- ### [Webinar Marketing : How to Create, Structure and Promote a Webinar Program](https://honeypotmarketing.com/digital-marketing/webinar-marketing/) **Published:** June 5, 2020 **Author:** The Bee Team **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/final-lath-133-ep133-2020-06-05.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/final-lath-133-ep133-2020-06-05.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") June is here at last, and the first week just flew by in a heatwave. Stay hydrated, friends. This week we’re taking a deep dive into a topic that many businesses struggle with – how to promote a Webinar and execute successfully to increase conversion rates. New technologies can be difficult to adapt to, and the current global situation has pushed businesses of all kinds into the digital frontier – many for the first time. Webinars are complex, with a seemingly endless checklist for preparation. We’re here to help walk you through the process. ![image of laptop screen with the word webinar on it](https://honeypotmarketing.com/wp-content/uploads/webinar-hosting.jpg "- digital marketing for growing businesses by honeypot marketing") Subscribe to our weekly live stream on [**Facebook**](https://www.facebook.com/events/238401824042195/), or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends and tips in the world of digital marketing. Join in on the conversation. ## What’s New? Webinars have really blown up in the past few years, and even more so in the past few months. What exactly is a webinar, you might be asking? Think seminars and workshops brought into the digital age – interactive, collaborative, and conducted over the internet rather than a physical location. Webinars typically last about an hour, including a Q&A session at the end. The host presents educational information to a virtual audience through slides, documents, and screen sharing; with interactive elements such as polls, live chats, and document sharing that allow the attendees to engage with the presenter. So, is a webinar the same as a webcast or virtual event? No, not really. A webcast is typically a one-to-many presentation with very little to no interaction, much like a television broadcast. ![infographic showing the difference between webinars and webcasts](https://honeypotmarketing.com/wp-content/uploads/Webinars-vs-Webcasts.jpg "- digital marketing for growing businesses by honeypot marketing") A virtual event is essentially the same as a physical live event, only hosted online without the physical restrictions. *They can contain webinars* within their schedule, but are much more than just a single stand-alone session and can last several hours to several days. Attendees can join live webinars, real-time networking rooms, engage in live chat, visit exhibitor booths, and meet with representatives from anywhere in the world. For example, trade shows, exhibitions, career fairs, product launches, and multi-dimensional conferences delivered online are not webinars, but they are all virtual events. Here is a good article that explains webinars vs webcasts in further detail, outlining the pros and cons of both methods: - [**Webcast Vs. Webinar: What’s the Difference, and Which Should You Use?**](https://www.megameeting.com/news/webcast-vs-webinar/) ## What’s Working? So, you’ve put together a sweet webinar. What’s next? How do you get the word out? Email? Social media? Lead magnet? Write a blog? The short answer is yes – all of it. It’s not a simple 1 step solution that will get you the conversions you want. The goal is to segment your leads, based on behaviour, and to nurture those leads as you guide them through the funnel leading up to the webinar and the follow-ups after. What does that look like, exactly? Well, since email is generally the most effective strategy for nurturing leads, let’s take a look at an effective email campaign funnel to maximize lead conversions through segmentation and targeted messaging: ![graph showing the most popular channels for webinar promotion](https://honeypotmarketing.com/wp-content/uploads/enzYgwfCCGp75K7JXzD9McdZrYRR05kN4t02eTX4NjbUTIuiMb3wnDlW47Dq2QCEwY8u3fGIdb5wV25XhS8nBwiqffe9mTfcCLd-cEP299l_U7uWJXKjB_dLfWS5anVnbc4nluAf-600x338-1.png "- digital marketing for growing businesses by honeypot marketing") Email 1: This will be your intro offer that gets sent out to your mailing list – the initial invitation email to your webinar. - Send this first email out 3-4 weeks before the event. - Highlight a few pain points that resonate with your cold leads. - Include a unique solution that only your webinar can provide. - Offer something immediately for signing up, like a brief one-page list of tips and tricks that aligns with your webinar content. After this initial email, you can segment your leads into 4 categories: 1. Did not open 2. Email opened 3. Email clicked 4. Registered From here, you’ll want to send out 2 new emails to separate lists. One email with an added benefit sent out to the first 3 segments and a “thank you” email sent out immediately to those who have registered. Next, the process is repeated 2 more times. Once you have people registered, you will want to send out reminder emails to nurture your leads, reinforcing the reasons to attend. A good rule of thumb is to send one 2 weeks before the event, then another 1 week before the event, and finally, 24 hours before the event and a final email reminder 1 hour before the event goes live. Below, we’ve created a handy visual chart detailing the process: ![chart showing the paths of a webinar email campaign](https://honeypotmarketing.com/wp-content/uploads/Email_Flight_ChartPG2.jpg "- digital marketing for growing businesses by honeypot marketing") Of course, email isn’t the only way to promote your webinar, but it is proven to be the most effective channel for nurturing leads. You can also promote your webinar on social media, write blog content that aligns with your webinar, develop a lead magnet, and use paid targeted ads to gain more leads to bring into the funnel. We’ve collected some great articles and resources that go into further detail on how to set up and promote your webinar. Check out the links below: - [**How To Create A Webinar Promotional Strategy in 5 Simple Steps**](https://thestreamingnetwork.com/webinar-blog/webinar-promotional-strategy-2/) – Some insightful tips from an experienced local company and industry thought leader, [**The Streaming Network**](https://thestreamingnetwork.com/). - [**I Increased Webinar Attendance by Doing This One Thing**](https://neilpatel.com/blog/increased-webinar-attendance-one-thing/) – A great read by Neil Patel, thoroughly detailing his process of promoting his webinars through Facebook Ads. - [**Webinar Emails: A Start-to-Finish Promotion Process**](https://www.business2community.com/email-marketing/webinar-emails-a-start-to-finish-promotion-process-02240004) – This article talks about the different types of webinars, then breaks down a 6 part email series to promote your webinar, with examples of different approaches to the email content. - [**7 Effective Ways to Get More Traffic to Your Webinars**](http://blog.maestroconference.com/7-effective-ways-get-more-traffic-to-your-webinars/) – From design tips, inviting influencers, creating blog posts to making use of social media, this article provides plenty of interesting tips for getting people to your webinars. - [**Use Evergreen Webinars as a Smart Ploy For Your Knowledge Commerce**](https://www.business2community.com/strategy/use-evergreen-webinars-as-a-smart-ploy-for-your-knowledge-commerce-02313917) – Want to know what an Evergreen or OnDemand webinar is? This article digs into how to record a webinar once and reuse it again and again. - [**How To Keep Your Webinar Participants Engaged**](https://www.forbes.com/sites/forbescoachescouncil/2020/06/01/how-to-keep-your-webinar-participants-engaged/#1948933517b4) – Here is an article by [**Forbes**](https://www.forbes.com/) with some great tips for keeping your attendees engaged, like sharing your critical content early in the first third of your webinar. - [**Get More People To Your Webinar: 35 Webinar Promotion Tactics**](https://livestorm.co/webinar-promotion/) – An article with more tactics than you can shake a stick at. Grab a steamy mug of java and settle into your favourite chair for this one. It’s packed with valuable information such as ideal length, best days to host, best days to send invites, how to leverage evergreen content, and much more. ## Feel Good Story of the Week We’re celebrating #PrideMonth at the Hive. ![rainbow coloured love is love flag](https://honeypotmarketing.com/wp-content/uploads/love-is-love-pride.jpg "- digital marketing for growing businesses by honeypot marketing") Here at Honeypot, we understand that no two bees are the same, and we love to celebrate the diversity that makes our team so unique. We’re a creative bunch, and all those lovely colours make us super happy. Sharing is caring and we want to share some tips on how businesses can support the LGBTQIA+ community by bringing awareness, education, and action against discrimination. We’ve collected some great reads that include advice, education, and examples of best practices to support each other. We’re all in this together. #LoveIsLove - [**How your organization can support Pride without rainbow washing**](https://www.national.ca/en/perspectives/detail/how-your-organization-can-support-pride-without-rainbow-washing/) - [**The Biggest Mistake Brands Make With Pride Month Campaigns**](https://www.inc.com/sonia-thompson/the-biggest-mistake-brands-make-with-pride-month-campaigns.html) - [**5 Ways Companies Celebrate Pride All Year Long – and Show LGBTQ+ Employees They Care**](https://business.linkedin.com/talent-solutions/blog/diversity/2019/how-companies-celebrate-pride-all-year-long) ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing, Marketing **Tags:** Digital Marketing, Email Campaign, How To --- ### [Preparing Your Business Today For a Unique Holiday Season](https://honeypotmarketing.com/marketing/preparing-for-the-holiday-season/) **Published:** August 24, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Preparing_Your_Business_Today_For_a_Unique_Holiday_Season.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Preparing_Your_Business_Today_For_a_Unique_Holiday_Season.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") It’s never a good idea to wait until the last minute to make plans. We’ve all been there. It’s not fun. That’s why now is the time to start preparing for the holiday season – especially since this year is shaping up to be unique. ![image of tic tac toe candy hearts](https://honeypotmarketing.com/wp-content/uploads/tic-tac-toe-hearts.jpg "- digital marketing for growing businesses by honeypot marketing") In this week’s episode, Dan, Producer Matt, and Ivan talk about preparing your business today for the unique holiday season. How will you be shifting your content strategy for the coming virtual holidays? Be sure to ask the Bees any questions you might have about how to get started before the Christmas rush, and how to work around roadblocks. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast, on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation. ## What’s New? With quarantine still in place and no definitive end in sight, a virtual shift in how we approach the holidays is likely to happen. ![star wars meme 2020 holidays](https://honeypotmarketing.com/wp-content/uploads/chosen-one.jpg "- digital marketing for growing businesses by honeypot marketing") Imagine Black Friday without the crowds stampeding brick and mortar stores. OK, so it’s called Cyber Monday, but that’s not where I was going, or was it? Will we have Cyber Monday and Cyber Friday this year? Cyber week? According to [**this article**](https://www.chargedretail.co.uk/2019/12/04/cyber-monday-breaks-all-records-as-shoppers-spent-12m-a-minute/), Cyber Monday actually already outsold Black Friday in 2019 – before COVID-19 and the new normal we now live in, so it’s probably a safe bet that this year will be even bigger. This is largely thanks to the insane popularity of Amazon, as well as the rapidly rising world of e-commerce. Online shopping is becoming more common, and this year may prove to be the go-to for the majority of holiday gifts – almost certainly if we’re limited in brick and mortar options. So, how do we adjust our content strategy for this virtual shift and prepare for the holiday season? Let’s get into it. ## Set Your Goals This is always going to be the first place to start, no matter the situation. Before you choose your goals, it’s a good idea to look back on the previous year(s) holiday posts. You may already have content that you could repurpose. Consider: - What worked and what didn’t? - What channels had the best ROI? - What you should potentially do again? Decide what it is that you’re trying to achieve and write it down. For example, if you’re new to social media, you probably want to focus on increasing brand awareness and developing authority and an engaged community. If you’ve been on social media for a while now, you’ll probably want to focus on increasing conversions and getting sales – or even fine-tuning for better engagement. We touched on the topic of strategic development and tactical execution in much more depth in **[this blog](https://honeypotmarketing.com/guide-online-brand/)** if you’d like to dig a bit deeper into this area. ## Start Your Holiday Marketing Campaign Early I know, I know, it’s still summer – why are we already talking about Christmas? Too much time on our hands? Need something to celebrate? Well, ya, but no. The truth is, if you haven’t already started preparing for the holiday season, you’re already falling behind, friends. Setting up a marketing campaign is no easy task, and scrambling last minute to put something together is not where you want to be. Once upon a time we only had 3 major holidays in the final few months of the year to contend with: Thanksgiving, Halloween, and Christmas. Taking a quick look at [**Wikipedia’s list**](https://en.wikipedia.org/wiki/List_of_multinational_festivals_and_holidays) of multinational festivals and holidays, there are 40 holidays in December alone. That’s a lot of celebrating and gift-giving opportunities to plan for. With the spike in traffic over these holiday months, you want to make sure you are prepared and set up for success, or you risk missing out on some of the biggest opportunities of the year. You’ll want to make sure your channels are optimized and your website is up to date and ready for the influx of holiday traffic. Make a list, check it twice. 🎅 Here are some things to consider: - Ensure easy access to FAQs. - Set up customer support chatbots. - Test your emails and website. - Make sure your site can handle as many API calls as you can potentially have. - Set up landing pages, email marketing, and ad campaigns. - Audit your channel strategy and adjust accordingly. - Put a timer on your store that counts down to a coming promo. - Update your SEO with holiday keywords. You’ll want to have all of this in place before the holiday months so that you can follow the common and recommended practice of “code freeze”. You don’t want to be making back end changes during this time, or you risk something accidentally going wrong. The last thing you want is your site going down when people are trying to buy from you. The goal is to have your campaigns ready to roll out by October, so you want to start planning in August or September. What better time than now, right? ## The Customer Experience Is Key The shifting nature of customer expectations has led to a focus on customer experience as a top priority. No longer is loyalty based on your product or price. Providing the best customer experience is the way to stand out from your competition in 2020. This is in line with [**a study by Walker**](https://www.walkerinfo.com/knowledge-center/featured-research-reports/customers-2020-a-progress-report) that claimed by the end of 2020, customer experience will overtake price and product as the key brand differentiator. ![chart of customer experience in 2020](https://honeypotmarketing.com/wp-content/uploads/CX-2020-e1597947663891.jpg "- digital marketing for growing businesses by honeypot marketing") Take a look at these statistics that clearly show how important CX initiatives are: - 86% of buyers are willing to pay more for a great customer experience. - Investing in CX initiatives has the potential to double your revenue within 36 months. - Customers are willing to pay a price premium of up to 13% (and as high as 18%) for luxury and indulgence services if they receive a great customer experience. - 49% of buyers have made impulse purchases after receiving a more personalized experience. - Only 1 in 26 unhappy customers actually complain. The rest just leave. The holidays can be a stressful time, and this year that stress will only be compounded by the frustrations and challenges we’re all facing right now. This is not doom and gloom here. It’s an excellent opportunity for your business to help your customers and reduce some stress, by making the process easier, and by providing useful tips and tricks to help ensure their experience is positive and enjoyable. You want to create content that aligns with your product or service, as well as the consumer’s needs. When developing your content, ask how it will benefit the consumer. What problem does it solve, or what need does it fulfill? Self-service has become increasingly popular, so it’s a good idea to make sure you provide tools for customers to be able to solve problems themselves, as well – such as a chatbot, or an online knowledge base that allows customers to find the information they need without having to speak to anyone. ## Gratitude is a Major Theme in 2020 With so many businesses struggling to remain open, or being forced to close their doors permanently, every sale is important and can make a huge difference, especially for small local businesses that have had to quickly pivot their strategies to survive. These businesses have been incredibly grateful for the support people have given them, and we’re seeing plenty of posts across social channels that are expressing their gratitude in various ways. Here are a few ways you can say thank you, to help get those creative juices flowing: - Offer a customer loyalty program. - Reward top customers with a small gift, swag, or discount. - Follow up. Ask if they got everything they need. Ask if they’re happy with their purchase. - Send a handwritten note. A personal touch shows that you made an effort and that you truly care about their business. - Host an appreciation day event. - Spotlight customers on social media. - Feature customers in your store. - Offer post-purchase discounts. - Include package inserts. - Make personal connections with video. Because we’ve been physically separated for the majority of 2020 so far, the need for connection is stronger than ever. We’re all about coming together and helping each other out in whatever ways we can. Many people will be physically separated this holiday season, and this highlights an opportunity for businesses to be able to help. The holidays are more than just celebrating with family and friends. They’re also about bringing the community together. Even if it’s something as simple as offering up some ideas to foster togetherness over the holidays, whether in-person or virtually, such as: - Holiday movie marathons. - Small family celebrations. - Virtual cook together Thanksgiving dinners. - Online work celebrations. Showing appreciation for your customers should always be a priority and will only help your business grow and flourish. Happy customers tell their friends. ## Webroom is the New Showroom for Your Products In-person showrooms are not likely going to be an option this holiday season, so we’ll need to explore alternative options for showing products to consumers. Webrooms essentially work the same as showrooms. You’re simply showcasing your products online rather than in-person. Typically, webrooms allow consumers to examine a product in 360° from all angles to replicate the full in-person showroom experience through online channels. It can be a great alternative to traditional showrooms, especially for more expensive products. It also comes with the added convenience of consumers being able to explore your products from the comfort of their own home. If creating a webroom sounds like a good fit for your business while preparing for the holiday season, you’ll want to get started early. Building a webroom requires developers and professional photographers, and depending on the size of your product lines, can potentially take months to complete. ## Email Marketing is Still King **[306.4 billion emails are still sent every day](https://www.statista.com/statistics/456500/daily-number-of-e-mails-worldwide/)**, and that’s predicted to rise to 347 billion by 2023. I feel like I should just drop the mic here and move on. ![graph of email marketing statistics](https://honeypotmarketing.com/wp-content/uploads/email-1.png "- digital marketing for growing businesses by honeypot marketing") While preparing for the holiday season, we don’t always have the time to make calls, visit stores (if we even can this year), and run errands. However, you can pretty much guarantee that the majority of us are checking our emails daily – and during the holiday months even more so since we’re actively looking for deals for gifts. With so many people facing tough economic times right now, looking for the best deals available is going to be top-of-mind. Many of your holiday sales will come from existing customers already on your mailing list. Retargeting customers who have previously shown interest in your brand can be very successful. Consumers appreciate discounts and loyalty rewards, but more importantly, they’re looking for personalized communication that nurtures their connection with your brand. This is where segmentation comes in, to ensure you are sending to the right target markets, and not over-sending and losing potential leads. Developing targeted messaging for each of your customer segments will improve your conversion rate compared to a generic, one-size-fits-all email. Here are 4 key holiday emails that have had proven success in previous years: - Welcome emails – open rates are 4X higher than bulk emails. - Promotional emails – add a countdown timer to give a sense of urgency and to let consumers know when they can claim the deals. - Abandoned cart emails – 70% of customers abandon their carts rather than completing a purchase, which creates a great opportunity to win them back. - Holiday gift guides – an opportunity to curate your best sellers, top-rated, and other top products in your inventory. Design is also something you don’t want to ignore. Using high-quality images and logos that have been compressed to small files for fast loading is a must, especially considering that more than half of your emails will be viewed on a mobile device. If you are not designing with mobile-first in mind, you’re likely hemorrhaging potential leads who are going to your competition because your emails appear “broken” on their mobile device. Of course, the most important element of your email is the content. When writing content you want to get straight to the point and be very clear about the reason for the email. Here is a visual example of how you can structure the email and content: ![visual example of email campaign structure](https://honeypotmarketing.com/wp-content/uploads/L@THEP_144_Page_1b.jpg "- digital marketing for growing businesses by honeypot marketing") To recap the main elements: - Personalized introduction. - Context: Why are we mailing you? - What’s in it for you, the consumer? - Detailed content, right in the email body. - Clear CTA. Seeing your name at the beginning of the email is a small detail, but that gesture matters to people. Personalization helps humanize your efforts and reminds consumers that you see them as a person, an individual – not just a sale, or target demographic. Getting straight to the point is also very important. We all live busy lives and don’t like having our precious time wasted. We want to know what the purpose of the email is right away, so don’t bulk up your content with needless filler. Make your intentions clear as soon as possible. The reader will also want to know why it benefits them, and why they should care, so again, be very clear about this point. The detailed content is where you want to share any information about your product or service to help the reader better understand the value you are offering. This can often be more long-form, since it is offering valuable information that will help justify the reader’s purchase decision. Your CTA should be clear and actionable. Whether it’s clicking to your landing page, subscribing to your newsletter, buying right away, or any other option, you want it to stand out visually and be easy for the reader to find and recognize. ## Encourage and Facilitate Conversations Sometimes the best way to understand what your customers want is to simply ask them. Your website, blogs, and social media open up a variety of channels, each with their own demographics, that you can engage in 2-way communication with your audience. Asking a question is generally a great way to get the ball rolling. It could be as simple as asking what people are most excited about this holiday season. Then your team can respond to each comment with personalized answers, and this will help users remember the interaction. Here are some more simple examples of questions you could ask to facilitate conversation: - What’s your #1 concern going into this holiday season? - How are you preparing for the holidays this year? - How could we help your holidays run smoother? - What’s your best holiday memory? - What’s your favourite holiday food? If you can craft questions that relate back to your brand, even better. Just remember to keep it simple. ## Appeal to Emotions, Pay Attention to Trends The holidays can be an emotional time of year. From nostalgia to excitement to stress to joy, it’s a whirlwind rollercoaster that sneaks up on us faster than we ever think. When putting together your marketing strategy, pay attention to the emotional appeal of your content, consider what is currently trending, and make sure to get started early. Here are some more resources we 💖 if you’d like to dig even deeper. Thanks for reading! - [**How to Create a Social Media Holiday Strategy in 5 Easy Steps**](https://optinmonster.com/social-media-holiday-strategy/) - [**Facebook Publishes New Christmas Marketing Guide for 2020**](https://www.socialmediatoday.com/news/facebook-publishes-new-christmas-marketing-guide-for-2020/580937/) - [**16 Holiday Marketing Campaign Strategies to Delight Your Customers**](https://www.bigcommerce.com/blog/holiday-marketing-campaigns/#undefined) - [**How to Build a Successful Holiday Campaign this 2020**](https://www.outbrain.com/blog/holiday-marketing-strategies/) - [**Trending topics and SEO strategies for 2020 holiday content**](https://www.adthrive.com/trends-and-seo-strategies-for-2020-holidays/) ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Marketing **Tags:** Content Strategy, Digital Marketing, Digital Marketing Strategy, How To, Marketing, Marketing Strategy, Marketing Tips --- ### [12 Reasons You Need a Social Media Customer Service Strategy](https://honeypotmarketing.com/social-media/social-media-customer-service-2020/) **Published:** October 2, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/12_Reasons_You_Need_a_Social_Media_Customer_Service_Strategy_in_2020.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/12_Reasons_You_Need_a_Social_Media_Customer_Service_Strategy_in_2020.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Not long ago, customers called a business, submitted a ticket, or went to the brick-and-mortar location when they had issues or questions, and the idea of social media customer service didn’t even exist. Now it’s the main channel for most customers to communicate with a business or brand, and it’s something you can not afford to ignore. According to [Conversocial](https://www.conversocial.com/blog/tag/customer-service), 95.6% of consumers are affected by other comments on a brand’s social pages – so, that’s pretty much everyone. ![social media customer service meme](https://honeypotmarketing.com/wp-content/uploads/customer-service-its-kind-of-a-big-deal.jpg "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? Online communication has been growing for years now, but 2020 accelerated the shift to digital and the need for social media customer service. Over the past 6 months, if your business has not been online or actively engaging on social, well, you’re probably not open anymore, unfortunately. So much has changed, including how we communicate, the way we shop, and even what we expect from brands. ## What’s Working? So, how do you provide excellent social media customer service? Chatbots, responding to reviews, and engaging with posts and comments on social media are some excellent places to start. Ultimately, you want to be present and active. In a world where instant gratification has become the norm, timeliness is incredibly important. If you’re not available to respond to customers within a reasonable time frame, they will go somewhere else – most likely, one of your competitors. ![social media customer service stats](https://honeypotmarketing.com/wp-content/uploads/customer-service-2.jpg "- digital marketing for growing businesses by honeypot marketing") As you can see from the chart above, half of all customers will boycott a brand for inadequate social media responses. That’s how important social media customer service is. Just as importantly, nearly half of all customers will share their bad experiences, both online and offline. We’ve mentioned before how powerful word-of-mouth can be, and it is worth repeating. People are far more likely to listen to a friend’s opinion or any old stranger online than they are to anything a brand has to say. Even if you’re already in the social media game, this small infographic below makes us think we could all be doing a bit better, maybe? ![social media customer service statistics.](https://honeypotmarketing.com/wp-content/uploads/stats-social-1.jpg "- digital marketing for growing businesses by honeypot marketing") That 80% of companies claiming to deliver exceptional social media customer service versus the 8% of their customers that agree tells a very eye-opening story. Apparently patting ourselves on the back doesn’t deliver results at all. OK. Let’s dig into those 12 reasons you need social media customer service. ## \#1 Understand your Community’s Voice Get involved in conversations that your customers are interested in, and pay attention to what they’re saying and what they’re responding too. Take the time to understand your brand’s tone of voice, so your customers have a consistent experience when engaging with your business – and add this as part of your strategy. Doing this will help you understand the right tone of voice to connect with your audience and show you what interests your customers and motivates them to engage on social media. This information can help you determine where your focus should be by looking at how many: - Comments were written in frustration after a bad experience. - Questions are technical or account-specific questions. - Provide feedback, whether positive or negative. - Can be resolved using existing links to FAQ or help sections. It can also help determine what time of day your customers are most active on social media, which will help make sure you have the resources and staff available at peak hours. By collecting this information, you’ll know if you’ll be able to handle the majority of issues directly through the social channels, or if you’ll require a process for directing social media users to another line of support. ## \#2 Education We all need little help and guidance sometimes. No one knows everything, and you want to be available when someone has a question concerning your brand. By providing social media customer service, you can educate your customers on your products or services at any time from anywhere. Ensure your team has been onboarded to all product offerings and set up a training schedule to onboard new team members. The majority of the time that people reach out to a brand on social media, is because they have questions or an issue they need help with. ![social media customer service stats graph](https://honeypotmarketing.com/wp-content/uploads/social-media-customer-service-stats.jpg "- digital marketing for growing businesses by honeypot marketing") It’s interesting to see that a great experience triggers the #1 reason for reaching out to a brand. There’s some positive news for you! Take that 2020, go home, you’re drunk. Think about the last time you reached out to a brand on social media. Why did you do it? Were you looking for answers to questions, saying thank you, or f%#$ you, or just, you know, striking up friendly conversations? Your customers have the same general encounters as you on social media, so think about your own experiences and what you expect from a brand. We’re all in this together. ## \#3 Assess Reviews and Optimize Reviews can be incredibly helpful for your brand, whether negative or positive. Negative reviews can highlight problems that may have gone under the radar, and it allows you the opportunity to resolve them – so don’t get too down when you get them. You will get them. You can’t please everyone. We’ve all heard it a thousand times. It’s how you respond to the negativity that matters. Positive reviews are the best free advertising you can get. > There is nothing more powerful than a happy customer that wants to advocate for your brand simply because they love it. Be sure to train and educate your customer service team on analyzing and assessing customer feedback and reviews. That way, even when the reviews are negative, you can understand areas of opportunity for your business to improve and ensure these are communicated to other departments properly. ## \#4 Show Empathy Customers are people. People have feelings. People like it when their feelings are acknowledged. This year more than ever, people are stressed and on edge. Showing empathy can make a world of difference to someone. It can make or break their day. 1 out of 100 customers will take the time to leave a review or comment on a social account. Good or bad, always thank them for taking the time to comment and activate your active listening skills. We all like to think we’re doing our best, but if I can draw your attention back to that chart above, 92% of consumers don’t agree that they’re getting exceptional customer service. Can you relate to that? How many businesses did you engage with last month? Did any show empathy and treat you like a person, and give you exceptional customer service? How many were flat out bad, or just that neutral no effort zone? Think of your target persona and imagine asking them these questions: - Why do you need my product? - How does using my product make you feel/think/do/say? - What are some stressors/fears in your life? - How does my product help you reach your goals? How do you think they would answer these questions? Not sure? Ask them. That’s what social media is for – having conversations. Questions like this will help you understand your market and how your product fits into their lives. Activate those **[social listening skills](https://novoresume.com/career-blog/active-listening)** and get to know your customers. ## \#5 Reduce Churn One of the best ways to reduce customer churn is being present, active, and accommodating to your customers. If you ignore them, they will leave. > When customers are unhappy, they stop doing business with you. It’s that simple. According to [Forrester](https://www.forrester.com/home/), it costs **5 times more** to acquire new customers than to keep an existing one, and **16 times more** to bring a new customer up to the same level as an existing customer. ![social media customer service weight graphic](https://honeypotmarketing.com/wp-content/uploads/acquisition-vs-retention.png "- digital marketing for growing businesses by honeypot marketing") Strangely, 2 out of 3 businesses don’t have a strategy in place to prevent churn. Here are a few ways you can get the ball rolling: - Analyze why churn occurs - Engage with your customers - Educate the customer - Offer incentives - Target the right audience - Pay attention to complaints ![graphic of Twitter bird social media customer service](https://honeypotmarketing.com/wp-content/uploads/inactive-twitter-more-churn.png "- digital marketing for growing businesses by honeypot marketing") The bottom line: engagement is crucial if you want to reduce churn, and yes, you want to. ## \#6 Customers Expect Social Media Customer Service Gone are the days of customers calling you or visiting your brick and mortar store. Social Media customer service for any brand is expected, so don’t disappoint and make sure you provide them with easy ways to get the answers they need, no matter the time of day. Social media has opened up the possibility of two-way engagement between businesses and consumers, and consumers are happy about that. They want to talk to the brands they love. They want an easy and convenient way to ask questions and solve issues, and they want to tell their favourite brands how much they love them without any hassle or roadblocks. ![social media customer service stats](https://honeypotmarketing.com/wp-content/uploads/customer-support-must.png "- digital marketing for growing businesses by honeypot marketing") Social media is the new main channel for communications globally; it only makes sense that the best place to provide customer service is through these channels. This is where people are going when they are looking for information, or if they need an answer quickly. ## \#7 Crisis Management on Social Media Every brand should have a crisis management plan, and this plan should include how you will respond to social media. Ensure you have a reliable process in place, so your company is always perceived as helpful and responsive. Some examples of social media crisis could be: - Undermining of Customers - Inappropriate Marketing Messages - Distasteful Comments From an Executive ![an example of bad social media marketing](https://honeypotmarketing.com/wp-content/uploads/boston-marathon-fail-846x1024.png "- digital marketing for growing businesses by honeypot marketing")Here is an example of a crisis situation caused by a single headlineWe put together a Challenge-Response Guide that any company can use as a reference. You can check it out here: [**Challenge-Response Guide**](https://docs.google.com/document/d/1at-km1QYC0kM2bvpyLKOyyyfHnkhqZ9Gs-bz9OeN7Zk/edit?usp=sharing) A challenge-response guide is a good place to start when setting up a crisis management strategy. That way, responses are unified and easier for everyone on the team to follow, and of course, will help keep the tone consistent. ## \#8 Customers Are Already Engaging With Your Brand on Social Media Your customers are already on social media, and they are most likely already leaving reviews about your product or service. So, should you be there to respond? Yes, you definitely should. Ensure you understand which social channels your brand is actively receiving comments and reviews on and tackle those first. ![social media customer service statistics](https://honeypotmarketing.com/wp-content/uploads/social-media-customer-service-4.png "- digital marketing for growing businesses by honeypot marketing") The majority of the world uses social media now, and 90% of those users have used social media to communicate with a brand, so it’s easy to see why it’s not something you should be ignoring. There are more than 1.6 billion active social network users globally right now if you had any doubt. ## \#9 Know How and When To Respond Publicly On Social Media It’s essential to know when and where to respond. For instance, if you request customer contact information, you would use a DM versus a comment on the page. If someone leaves a negative comment, you’ll want to ask them to send you a DM to help resolve their problem. If it’s a sassy comment, have some fun with it. Check out this great example from Red Cross after an off-brand Tweet was posted on their Twitter account. ![social media customer service example](https://honeypotmarketing.com/wp-content/uploads/red-cross-1-300x218.png "- digital marketing for growing businesses by honeypot marketing") ![social media customer service example](https://honeypotmarketing.com/wp-content/uploads/red-cross-2.png "- digital marketing for growing businesses by honeypot marketing") It’s a great example of a timely brand, not taking themselves too seriously, and preventing a potential crisis on their social media. ## \#10 Be Timely With Responses on Social Media Don’t make your customers wait. Make sure you set up a strong cadence, so your team reviews the accounts several times a day. Your customers are expecting a response as soon as possible. ![social media customer service statistics](https://honeypotmarketing.com/wp-content/uploads/customer-satisfaction.png "- digital marketing for growing businesses by honeypot marketing") As you can see from the graphic above, customers expect near-immediate response times, and hitting these targets can massively improve your customer satisfaction rate. It’s not always easy to be available at all times, but there are many tools in place to help us out, such as chatbots and setting up robust FAQ sections that customers can be directed to. The average response time from a business is far from what customers expect, which shows that there’s room for ample opportunities for those brands that truly want to give their customers exceptional customer service. It will pay off not only, but it will help your business stand out, which is becoming more and more important as the tremendous amount of choices we have are increasing exponentially. ## \#11 User Experience is Key on Social Media Don’t make it hard for your customers to leave reviews, comments, or messages. This is especially true when you may be sending them to other departments for help. Make sure your team and your strategy list out whom to talk to and for what issue. Is it technical? Is it branding? By categorizing these, you will make it a positive user experience for your customers by making the process simple and easy. This area can be easily overlooked, but it can be just as important as responding promptly in the right tone for the situation. Think of the times you have had trouble finding what you’re looking for on a website or a brand’s social media. If you couldn’t find what you were looking for right away, did you keep on digging further, or did you leave and go somewhere else? How does it make you feel when you can’t find an easy way to contact a company? Do you trust the brand less? I do. Do you feel like your opinion doesn’t matter to them? Yea. This is not how you want your customers to think about your brand. Make it easy for your customers, and they will thank you for it. ## \#12 How and When to Use Chatbots on Social Media Chatbots are very useful and can help you offer customer service 24/7 on your social accounts. However, they require a strategy. You need to know when they should be used and develop user flows that make sense, so you are always providing a positive experience for your customers. We also wrote an entire blog on these cute little robot friends of ours, so if you’d like to dig deeper into the world of chatbots, check it out! [**Why Real-Time Messaging & Chatbots are the Key to Unlocking Customer Engagement**](https://honeypotmarketing.com/how-to-use-chatbots/) To wrap it up, here’s a handy infographic with all 12 reasons why you need a social media customer service strategy. ![infographic of 12 reasons why you need social media customer service in 2020](https://honeypotmarketing.com/wp-content/uploads/12-Reasons-You-Need-a-Social-media.jpg "- digital marketing for growing businesses by honeypot marketing") And as always, we have some more resources for those of you still hungry for more: [**7 Best Practices for Providing Better Social Media Customer Service**](https://mobilemonkey.com/blog/social-media-customer-service) – Mobile Monkey has a ton of great content, and this article addresses some of the most invaluable practices for providing awesome customer service. Check it out! [**Social Media Customer Service: Everything You Need to Do it Well**](https://blog.hootsuite.com/social-media-customer-service/?utm_campaign=cust_selfserve-alwayson-engagement-glo-en----engagement_prog42_oct20_social_customer_service%E2%80%94q4_2020&utm_source=nurture&utm_medium=email&utm_content=&mkt_tok=eyJpIjoiWlRBek16bGxPV0V4TUdFdyIsInQiOiJtc1ZrM2F2SmZOUlRKcTdxYWRrUVdQNjJza1oxcHFLWng5YmZxZnFsaHkyaDdBZ05sREYra3VZeW5BMTM5UWRWZUJOVnl0K29cL3czY0IxUEk2dTdhYlIrVVRzUVNxbm85VnFnWE5oUlRpdFNGTGo1dFZVTVFnOGZKTXpIY1BmMzYifQ%3D%3D) – There are some really great insights here, and they go through 11 tips to help make social media customer service work. [**8 Tips for Social Media Customer Service**](https://www.socialmediatoday.com/news/8-tips-for-social-media-customer-service-infographic/569801/) – This article has a great infographic to check out with some eye-opening stats and good tips. [**2020 Report Reveals Consumer Expectations for Social Media Customer Service**](https://khoros.com/blog/social-media-customer-service-stats) – A great article with some interesting statistics that will help you improve your social media customer service. [**Best Practices for Great Social Media Customer Service**](https://hackernoon.com/best-practices-for-social-media-customer-service-l8r3270) – An interesting read that details best practices and why social media customer service needs to be a priority. [**6 Key Elements of Using Social Media for Customer Service**](https://freshsparks.com/using-social-media-for-customer-service/) – An insightful read with some real-world examples of how brands communicate on social media. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Marketing, Social Media **Tags:** Digital Marketing, Digital Marketing Strategy, Facebook, How To, Instagram, Internet Marketing, Marketing, Marketing Strategy, Marketing Tips, Small Business, Social Business, Social media marketing, Twitter, YouTube --- ### [Black Friday Campaign and eCommerce Ideas](https://honeypotmarketing.com/digital-marketing/black-friday-campaigns-2020/) **Published:** October 13, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Black_Friday_Marketing_and_eCommerce_Ideas_to_End_2020_on_a_High_Note.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Black_Friday_Marketing_and_eCommerce_Ideas_to_End_2020_on_a_High_Note.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") We’re talking Black Friday campaign and eCommerce ideas this week! Are you ready? Are you hyped? Or just terrified? How will you prepare for the 2020 Black Friday bomb drop? ![batman meme of black friday](https://honeypotmarketing.com/wp-content/uploads/black-fri-memes-3.png "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above where Dan and the Bees discuss Black Friday marketing examples for a banner year in 2020 and what it takes to stand out for what’s shaping up to be a record year in online shopping. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? Usually, we’d be looking for shoulder pads and preparing for the madness that is Black Friday, but this year is shaping up to be very different. With strict limits on how many people can enter a store and the general fear of infection from large crowds, we’ll likely see a massive surge in online shopping and less crazy people buying $300 tents to camp outside stores so they can save $50 on a flat-screen TV. Who knows, though. It’s 2020, and predicting anything is questionable at this point. That doesn’t mean we can’t prepare and get ready for the rush, so if you’re planning to brave the stores, or open your own, you might want to look into a Hazmat suit and some good padding. Let’s dig into some more realistic options for Black Friday campaign ideas for the rest of us. ## Craft a Black Friday Offer No One Can Refuse What typically catches your attention on Black Friday weekends? Most of us know what we’re looking for, and we look for the best deals we can find. When you’re crafting your Black Friday campaign, think about what your most popular items are. Maybe put a crazy deal on one trendy item or a bundle offer if they buy certain products together. This is where you want to get creative and think about the top reasons people love your brand, and then promote that goodness with a sale no one can refuse. ![](https://honeypotmarketing.com/wp-content/uploads/make-them-an-offer-they-cant-refuse-1.png) Here are some more Black Friday sales ideas for you: - Hourly or Daily Flash Sales - Offer to Donate a Percentage of Sales to Charity - Give Rewards for a Minimum Spend - Offer Product Bundles or a Mystery Box - Can’t Offer Cash Discounts? Offer Free Shipping - Offer Gift Cards or VIP Discounts - Set Up Referral Rewards You could also create a Promotional Content Calendar to send customers to get them excited about the event. Creating a Gift Guide is another great idea and incredibly popular every year. Countdowns and FOMO (fear of missing out) also work great when crafting your Black Friday campaign. ## Double-Down Your Black Friday Promotions on Your Social and eCommerce Channels We’ve been cooped up all summer, with very little reason to celebrate, and not many options for getting out, so it’s safe to assume this year will be busier than ever. We won’t be spending much time standing in line, but that frees up a lot more time to research deals online. I’ll admit it. I’ve started looking already, and it’s only frickin’ October. Given that in-store events won’t limit the Black Friday weekend, it’s a good idea to prepare for a longer season this year, as people will be spending the majority of their time shopping online. Hence, it’s not a bad idea to extend your sales to start earlier and end later. Increasing ad spend on your top sales channels online is a great idea and will help boost your promotions and get them in front of your customers when they’re looking for deals. Want to advertise on Facebook? Consider increasing your ad spend a few days before Black Friday. This will give the ad enough time to optimize for conversions and allow you to adjust and tweak along the way before the weekend hits. **eCommerce Strategy** **SMS Bump** **Add a Chatbot** **Abandoned Cart** **Email Inspiration** If you’d typically expect foot traffic to drive your holiday sales, be prepared to try advertising on new channels as more consumers avoid Main Street. Is Facebook or Instagram part of your channel strategy? Now is the perfect time to experiment as consumers are trying new things and potentially open to foregoing loyalty and switching to a new brand. ## Start Emailing Your Customers Early 2020 has been one heck of a year. Black Friday is around the corner; online shopping will set incredible records, and consumers are looking to support local businesses. Now is the time to get everything ready for a busy November and December of online sales. You don’t want to be scrambling for the biggest shopping event of the year. You want to be ready when consumers start flooding the internet, searching for the big deals and special gifts for loved ones. It should be no surprise that this year’s biggest shopping weekend will be dominated by online shopping. 34% of shoppers claim that they will make their holiday purchases before Thanksgiving. That’s about 1 out of every 3 people! That’s also how many sales you can potentially miss out on if you don’t start your Black Friday campaign plans early. Now is the time to start emailing your customers with teasers of what’s in store for Black Friday and Cyber Monday. Also, there are like a million things to work out, like technical website issues, product descriptions, email and site content copy, SEO, marketing and promotion plans, pricing, etc. So it’s highly recommended to have all that sorted before the shopping Tsunami hits. ## Think Mobile-First For the past 3 years, Shopify stores saw [more mobile purchases than desktop purchases](https://news.shopify.com/shopify-merchants-break-records-with-29-billion-in-worldwide-sales-over-black-fridaycyber-monday-weekend) during Black Friday and Cyber Monday sales. This is why it’s necessary to have your store mobile-ready. You’ll want to make sure it’s responsive, intuitive, and easy for customers to make a purchase. So be sure to test what your store looks like on mobile and go through the customer experience yourself to ensure that it is easy to navigate and making a purchase is as easy as possible. ![](https://honeypotmarketing.com/wp-content/uploads/mobile-first-design-1024x404-1.png) ## Test Your Website to be Ready For a Surge in Traffic and Streamline Your Checkout Experience A good rule in business, and life, in general, is always to expect the unexpected. Having so much traffic coming to your site that it crashes might sound like a great problem to have – but no, no, it isn’t. Imagine that happening at the peak of the rush when people are ready to buy. That’s a ton of sales you don’t want to miss out on. Analyze the data from previous years to prepare for the worst-case scenario. Make sure your site is up-to-date, optimized, and ready for the surge in traffic. Any backend work you need to have done, you want to do ASAP. Like, stop reading this article and get on it. I joke. Finish the article first. Knowledge is power. You can check your page speed using the free Google tool [**PageSpeed Insights**](https://developers.google.com/speed/pagespeed/insights/) – simply enter your site URL to check how your website stacks up. If you have a Shopify store, you can also check your store speed with its [**tools**](https://apps.shopify.com/page-speed-boost). ![](https://honeypotmarketing.com/wp-content/uploads/shopify.png) **Themes can also save you a ton in fees** ## Optimize Your Fulfillment Process A surge in sales volume can make fulfillment processes more difficult, so it’s a good idea to make sure you’re prepared for the rush. You’ll want to make sure your inventory is stocked, and your most popular items are readily available for pick up or shipping. Some other things to consider include: - Hiring extra staff, if needed. - Over-communicate with suppliers and delivery services to ensure everything goes smoothly. - Prioritize and organize your orders so they can be processed more quickly. - Customer priority to show appreciation for your most loyal customers. - Shipping priority so that customers who paid for expedited shipping get their items first. - Product type priority to optimize the time needed to pick and pack products. ## Retarget Past Visitors and Customers for Black Friday Campaigns Existing customers are generally easier and more cost-effective to reach and market to new customers since they already have a proven interest in your brand. It’s always a good idea to segment your audiences anyway. It allows you to craft more personalized messages and reach more qualified leads by narrowing your target to specific groups with interests that align with your brand. You could also try offering them a special VIP discount code that gives them additional savings when they buy. You can also offer product recommendations based on past purchases and behaviour. Abandoned cart emails can also be incredibly effective. If someone was visiting your site and considering a purchase, they were interested, so follow up and remind them of the great deals you have available. This can and should be automated, so get that set up before the big day comes around. ## Add a Live Chat Feature and Provide Prompt Support on Black Friday It should always be easy for a customer to reach you, and on Black Friday, it’s even more important. If you’re not available to your customers when they need you, they won’t stick around with such a tight window of opportunity. Competition is fierce this time of year, and with so many options available to customers, you need to stay top of mind and readily available if you hope to stand out in the crowd. If your customers can’t get answers from you quickly enough, they’ll just go to one of your competitors. With Live Chat set up, you can communicate with your customers in real-time, or even have those cute little chatbot friends set up. You can check out our blog on chatbots if you don’t have one set up and are unsure where to start. [**Why Real-Time Messaging & Chatbots are the Key to Unlocking Customer Engagement**](https://honeypotmarketing.com/how-to-use-chatbots/) ## Track Everything and Reflect on What is Working and What Isn’t Analytics are imperative to understanding consumer behaviour and patterns, as well as tracking what is working and what isn’t. Without data analysis, you’re flying blind in a storm, and the odds of success are about the same as winning the lottery. There are so many tools available that there’s no reason NOT to be tracking pretty much everything. Make sure you have Google Analytics set up. It’s free and invaluable. Shopify also offers analytics reports that include tracking how your marketing efforts are converting to visits and sales. Facebook, Instagram, and Twitter all provide their analytics, as well. Facebook also has some great options for A/B testing ads to see what combinations of copy and imagery work best, as well as a robust custom audience set up for targeting specific groups with interests that align with your brand. ## Incentivize Black Friday Shoppers to Become Year-Round Customers Black Friday may be the biggest shopping day of the year, but it’s also only one day, so why not offer shoppers incentives to become year-round customers? Keep your customers engaged by staying active on social media and communicating regularly. You want to maintain and nurture your relationships, so don’t forget about them after the end of the sale. Set up post-sale emails for your lists, set up retargeting, bring back those one-time customers with new promotions, and appealing marketing, product recommendations, and even new discount incentives. Ultimately, you want to keep your brand top-of-mind by continuing to share your most recent and most popular products with your audience. Keep the conversations going! Let’s wrap this up with a breakdown of a Holiday Planning Calendar. ## Your Holiday Planning Calendar **October 10** Segment your contact list. Who will you target for your Black Friday campaign? Use purchase history, engagement, and persona data to identify your highest priority segments. **October 20** Target your segments with social media ads. Where do your potential customers hang out? Use filters and targeting tools to get your products in front of your target audience. **October 30** Optimize your eCommerce store for mobile. Is your site optimized for mobile users? More consumers are purchasing via mobile than ever before, test your site’s mobile presentation to ensure you don’t lose out on ~50% of consumers! **November 1** Test and send your announcement email. Does the email look like it’s supposed to? Make sure everything is spelled and formatted correctly before you push that button, don’t let a grammatical error stand in the way of your amazing offer! **November 10** Create abandoned cart automations. How can you reclaim some of that lost revenue? Somewhere between 7 and 8 out of 10 consumers abandon their shopping carts before converting — don’t let them off the hook, send them a reminder. **November 20** Plan for common customer experience interactions. How will you handle an influx of customer service needs? Draft pre-written responses to common inquiries like shipping & billing issues and returns, and create a protocol for everything else! **November 27** Launch. You crushed it. Black Friday 2020 is in the books. What did you learn? Gather your data and insights to make your next campaign even better. **December 10** Follow up with engaged contacts. Why not reach out to the contacts who showed interest in your Black Friday campaign one more time? The holidays aren’t over! Send an email to the contacts who purchased, almost purchased, or engaged — remind them of what they want! Here are some more resources for those that want to dig deeper! Thanks for reading! [**The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday**](https://www.shopify.ca/blog/bfcm-checklist) – A great resource from Shopify with tons of tips, and the inspiration for this week’s topic! [**2020 Holiday Season Predictions For Digital Marketers**](https://insights.digitalmediasolutions.com/articles/holiday-predictions-2020) – Some awesome insights on trends and changes in 2020 for digital marketers, such as eCommerce domination this season. [**15 Creative Black Friday Marketing Ideas For 2020**](https://www.oberlo.ca/blog/black-friday-marketing-ideas) – Need some creative ideas? This article has some great ones, like deal-an-hour and gift guides. Read on for more. [**Black Friday Email Campaign Best Examples for 2020**](https://www.getresponse.com/blog/black-friday-email-campaign-tips) – Looking for inspiration for email campaigns? This article has some great real-world examples. [**22 Black Friday Marketing Ideas to drive Record Sales**](https://www.referralcandy.com/blog/black-friday-marketing-ideas/) – This article has some great Black Friday campaign ideas, such as mystery boxes and VIP discounts. Check it out. ![](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Categories:** Digital Marketing, eCommerce, Marketing **Tags:** Business, Content Strategy, Digital Marketing, Digital Marketing Strategy, Email Marketing, How To, Internet Marketing, Marketing, Marketing Strategy, Marketing Tips, Small Business, Social Business, Social media marketing, video marketing --- ### [Account Based Marketing for B2B Sales Teams – An Introduction](https://honeypotmarketing.com/abm/account-based-marketing-for-b2b/) **Published:** September 18, 2024 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/content.blubrry.com/digital_marketing_honeypot/LATH_0907_Account_Based_Marketing_v2.mp3 "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/content.blubrry.com/digital_marketing_honeypot/LATH_0907_Account_Based_Marketing_v2.mp3 "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we’ll summarize key points discussed in this insightful podcast and explore how you can implement an effective ABM strategy to boost your B2B sales. ## Understanding Account Based Marketing (ABM) ABM is a focused growth strategy that uses marketing resources to engage a specific set of high-value accounts. Unlike traditional broad-spectrum marketing methods, ABM involves creating personalized campaigns tailored to individual accounts or small groups of accounts. This approach ensures that marketing efforts are directed towards the most promising leads, resulting in higher conversion rates and stronger customer relationships. # Key Elements of Account Based Marketing ### 1. Aligning Sales and Marketing The success of ABM hinges on the seamless alignment of sales and marketing teams. Effective communication between these departments is crucial. Sales teams provide insights on successful deal closures and potential leads, while marketing creates content and campaigns based on this information. This collaboration ensures that messaging is consistent and targeted. ### 2. Defining Target Accounts Identify and prioritize high-value accounts that are most likely to benefit from your product or service. Focus on understanding their specific needs and pain points. This helps in creating tailored marketing strategies. Engaging with these target accounts can involve personalized emails, customized content, and strategic outreach activities. ### 3. Leveraging Technology Implementing the right technology is essential for an efficient ABM strategy. Use Customer Relationship Management (CRM) software and marketing automation tools to track engagement, manage workflows, and score leads. These tools help in moving prospects seamlessly through the sales funnel, from initial awareness to closing the deal. # Strategies for Effective Account Based Marketing ## Create High-Quality Content Your content should provide value to your targeted accounts at every stage of the buyer’s journey. Offer in-depth insights, industry-specific reports, and thought leadership pieces that address their unique challenges. Ensure that your content is not only informative but also engaging and easily accessible. ## Nurture Leads and Build Relationships Lead nurturing plays a crucial role in ABM. Use a combination of email marketing, social media engagement, and personalized messages to keep your prospects interested. Regularly update them with relevant information and demonstrate your expertise, helping to build trust and credibility over time. In addition to these strategies, video content can significantly enhance your lead nurturing efforts. Videos provide a dynamic and engaging way to present valuable information, keeping prospects more engaged. With an easy-to-use [video maker](https://invideo.io/make/video-maker/), you can create personalized videos that deliver your message effectively and help build stronger connections with your audience. ## Utilize Traditional Sales Techniques Don’t overlook the effectiveness of traditional sales tactics such as cold calling, warm calling, and attending networking events or conferences. These methods help in building personal connections and can lead to valuable face-to-face interactions with potential clients. ## Getting Started with Account Based Marketing Implementing an [effective ABM strategy](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") can transform your sales and marketing efforts, leading to higher engagement and conversion rates. By aligning your teams, defining target accounts, and leveraging the right technology, you can ensure that your marketing efforts are focused on the most promising opportunities. Remember, successful ABM is about building meaningful relationships with your clients and providing them with personalized, high-quality content that addresses their specific needs. Stay tuned for more [insights on ABM and other marketing strategies](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") by following the Digital Marketing from the Trenches podcast, everywhere you listen to podcasts. **Categories:** Account Based Marketing, Podcast --- ### [4 Campaign Roadmaps You Can Use for your Holiday Marketing](https://honeypotmarketing.com/ecommerce/holiday-campaign-roadmaps/) **Published:** August 31, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/4_Campaign_Roadmaps_You_Can_Use_for_your_Holiday_Marketing.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/4_Campaign_Roadmaps_You_Can_Use_for_your_Holiday_Marketing.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") If you’re not sure where to take your marketing for the holidays, we’re sharing 4 holiday campaign roadmaps that you can use during the coming festive months. In our previous blog that you can find [**here**](https://honeypotmarketing.com/preparing-for-the-holiday-season/), we talked about the importance of getting your holiday marketing campaigns started early, and it’s a great companion piece to this blog if you missed it! ![vector image of roadmap](https://honeypotmarketing.com/wp-content/uploads/roadmap.jpg "- digital marketing for growing businesses by honeypot marketing") In this week’s episode, Dan, Producer Matt, and Sachita go over 4 holiday campaign roadmaps and show real-world examples we have used here at Honeypot. How will you be approaching your campaigns for the coming holidays? Be sure to ask the Bees any questions you might have about what campaigns might work best for your business, and how to work around roadblocks. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast, on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation. ## What’s New? Instagram is finally rolling out their in-app shopping cart that they’ve been testing for over a year now. This is big news since it will allow users to browse and purchase products without leaving the Instagram app. You can read more about it here: [**Instagram brings in-app shopping cart to all US businesses**](https://www.engadget.com/instagram-checkout-expansion-facebook-shop-section-150010522.html) Another new update comes from Google My Business that now allows you to tell customers if you’re providing online services. This is great, considering how many brick and mortar retailers have had to pivot to online sales. Customers will now be able to see if you are offering online services immediately when you come up in searches. If you don’t have GMB set up, get on it – it’s free! You can check out our guide on getting set up [**here**](https://honeypotmarketing.com/set-up-google-my-business/). ![gmb screenshot of online service update](https://honeypotmarketing.com/wp-content/uploads/GMB-covid-update.png "- digital marketing for growing businesses by honeypot marketing") ## What’s Working? It’s a good idea to look back at previous years and analyze what worked and what didn’t. You may have content that you can repurpose, and you can save time and resources by learning from the strategies that did not perform well. When you’re getting started, you also want to think about what elements will require help from other teams, like creative assets, and get those started first. If you’re going to have any backend functionality changes, you’ll want to get that on the roadmap, too. Here’s a snapshot of the holiday campaign roadmaps we’ll be looking at: - Use Video Ads To Promote Holiday Specials - Build a Custom Audience - Limited Time Offers - Promote Targeted, Creative Free Guides (Lead Magnets) Let’s dig in. ## \#1 Use Video Ads To Promote Holiday Specials Video is by far the most effective type of content you can post on social media. Compared to text and images, video generates 12x the engagement and shares. Check out these staggering statistics on video: - 81% of businesses use video as a marketing tool. - Mobile video consumption rises by 100% every year. - By 2022, online videos will make up more than 82% of all consumer internet traffic — 15x higher than it was in 2017. - Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. - 72% of customers would rather learn about a product or service by way of video. - Social media posts with video have 48% more views. I could go on. There are pages of these statistics. Just check out this article on Biteable: [**55 video marketing statistics for 2020**](https://biteable.com/blog/video-marketing-statistics/). Interestingly, the majority of videos are watched on mobile devices, so if you haven’t realized that you need to have a mobile-first approach yet, it’s time to get on the bus or you’re going to be left behind. When posting on social, don’t just post a YouTube link to a video. Native videos on Facebook have 10x higher reach compared to YouTube links. Let’s take a look at a Facebook Video Ad we’ve created here at Honeypot. We start by posting a teaser on social media or through email to let our audience know when holiday specials will be announced. Then we use remarketing audiences and add offers or discounts. In this case, we offered a discount of $5 off your order. ![C2C video ad for Facebook](https://honeypotmarketing.com/wp-content/uploads/c2c-video-ad-1.png "- digital marketing for growing businesses by honeypot marketing") Even with a modest budget, you can get results. For less than the cost of a large pizza, this ad got thousands of impressions, a handful of sales and potential repeat customers, who might also tell their friends. ## \#2 Build a Custom Audience Custom audiences let you retarget people who have engaged with your business. This can be anyone who has liked or commented on your posts, purchased from your store or visited your website. A major benefit of marketing to custom audiences is knowing exactly who you’re marketing to, which of course gives you the ability to really focus on specifics and tailor your ads with much more precision. We’ve mentioned it before, and it still stands true: the better you know your audience, the better your ads will perform. It’s that simple. Facebook Custom Audiences gives you the option to select from a wide variety of parameters to get very specific about who you target, which allows you to create better, more optimized ads. Some more benefits of using custom audiences include: - Growing your Facebook audience. - Upselling existing customers. - Targeting customers abandoned their carts. - Selling to active subscribers. - Getting feedback from customers. - Building your email list. By targeting people who are already familiar with your brand, you’ll increase your conversion rates and get a better ROI. If you want a step-by-step walkthrough that details how to set up custom audiences, check out this blog by Shopify: [**Facebook Custom Audiences 101: A Starter Guide for Ecommerce Businesses**](https://www.shopify.ca/blog/56441413-the-beginners-guide-to-facebook-custom-audiences) ![screenshot of custom audience](https://honeypotmarketing.com/wp-content/uploads/custom-aud.png "- digital marketing for growing businesses by honeypot marketing") ## Lookalike Audiences Once you have set up custom audiences you can take it a step further and target people who have not previously purchased from you or visited your website. Lookalike audiences use the parameters in place for your custom audiences and finds people who share the same or similar interests to build new audiences you can reach out to. It’s important to note that you need at least 100 people who all reside in the same country in your custom audience to create a lookalike audience. You can also take it a step further and create [**Value-Based Lookalike Audiences**](https://www.facebook.com/business/help/917879191754763?id=401668390442328). This allows you to get very specific with your targeting by assigning an indicator identifying the highest-value customers on your list. This helps expand your audience only to people who are the most likely to generate a high lifetime value as customers. > Lookalike audiences are best used to target new cold audiences at the top of your sales funnel. For example, you could run top-of-funnel content campaigns to all of the lookalike audiences you build. This would start to warm them up as you take them from the top of the funnel to the bottom. Here’s a great article that walks you through some different tactics for building your lookalike audiences: [**4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting**](https://www.socialmediaexaminer.com/4-ways-to-build-facebook-lookalike-audiences-to-expand-targeting/) ## \#3 Limited Time Offers A great way to capture the attention of your target audience is to create a sense of urgency. The longer someone thinks about a purchase, the more likely they are not to make a purchase. You can easily create a sense of urgency in a variety of ways, such as: - Setting a deadline, or using a clock, timer, or countdown. - Use FOMO by creating scarcity in your inventory. - Using time-related words – hurry, now, quick, instant, last chance, before it’s gone. - Offer a bonus incentive if they buy now. Making people feel like there is a sense of urgency is a great way to increase conversion, but remember to avoid fake urgency or scarcity. Creating urgency can be very effective, but abusing it will hurt your business in the long run. Scarcity tactics do not perform well when they are seen as manipulative. Let’s take a look at an example of 2 ads we crafted at Honeypot, and how adding a sense of urgency affected performance. ![screenshot of paid ad](https://honeypotmarketing.com/wp-content/uploads/urgency1-1.png "- digital marketing for growing businesses by honeypot marketing") In the first ad example, there is no sense of urgency, and the cost of acquisition was $93.69. ![screenshot of paid ad](https://honeypotmarketing.com/wp-content/uploads/urgency2-1.png "- digital marketing for growing businesses by honeypot marketing") In the second ad example, we simply added a “Limited time offer” to the beginning of the ad copy. With such a small, simple change we got 10x the conversions and look how drastically it changed the cost of acquisition. You can also use personalization, warm colours, numbers to quantify and establish authority, and powerful headlines to help enhance your urgency-driven offers. It’s a game of psychology and the smallest of details can sometimes have very dramatic effects. ## \#4 Promote Targeted, Creative Free Guides (Lead Magnets) Interest in gift guides spikes every year during the holiday months. We’ve all used them. With time constraints and limited budgets, we need to find gifts quickly and easily, and gift guides come in many convenient forms, offering deals and inspiration in one place. Considering that nearly 50% of consumers start their holiday gift research as early as October, now is the time to start putting together your campaigns so that you’ll have assets ready to roll out as soon as people start looking. Some ideas to consider: - Segment your audiences and email custom gift guides for each segment. - Offer early access deals to get VIP customers shopping early. - Offer holiday bundles. - Keep customers coming back with different deals every week, or even every day. - Have tiered discounts to increase customer spend. - Offer free gifts with a purchase. - Start an advocacy campaign that donates to a charity for select purchases. - Be prepared for mobile purchases. - Create gift guide boards on Pinterest. - Use SEO keywords when writing content for your guide. - Use high-quality, captivating images. The goal is to help people find gifts for their loved ones, as quickly and easily as possible. Once you have a guide put together, you want to start promoting it everywhere you can. Share it on your website, on your social channels, through segmented email lists, or through paid ads. Share it everywhere. You’re not limited to just gift guides, however. Any type of guide can work, but you want it to relate to your brand in some way. For example, let’s take a look at a guide we put together for a client at Honeypot: ![ad for a sauna guide](https://honeypotmarketing.com/wp-content/uploads/sauna-guide-1-e1598651088448.png "- digital marketing for growing businesses by honeypot marketing") Here we created a guide for saunas that outlined the benefits of a sauna and DIY sauna kits. It’s not directly promoting the clients product, but it educates potential consumers and helps move them down the funnel to a more informed, confident purchase. Here is how it performed: ![screenshot of ad results for sauna guide](https://honeypotmarketing.com/wp-content/uploads/cedarland-results-1.png "- digital marketing for growing businesses by honeypot marketing") By using paid ads to promote the guide, we were able to achieve a pretty impressive reach and tons of conversions, all from one piece of content. The value here speaks for itself. Also, take note that the only information asked of the customer is their email address. That first stage in the checkout process is where 40% of customers leave, so no matter what the price point or offer is, you need to ensure the process is as easy as possible. ## Best Practices for Lead Gen Lead generation can be tricky. In fact, 61% of marketers think generating high-quality leads is one of their biggest challenges. You can have the best product on the market, but if you’re not generating leads, it could be dead in the water. You need to define your audience and proactively reach out to them. The tricky part is simply that both quantity and quality are key to a successful lead gen program. So nurturing your leads through the funnel is just as important as attracting the leads in the first place. You want that quantity to turn into quality. ![visual of a lead gen funnel](https://honeypotmarketing.com/wp-content/uploads/3-b2b-demand-generation-strategy-example-funnel.png "- digital marketing for growing businesses by honeypot marketing") The good news is that the difficulty also presents opportunities. If you’re embracing emerging technologies, you’ll be a step ahead of the marketers that are trying to stick to traditional methods. There are plenty of ways you can generate leads. Here are a few options to get the ball rolling: - Live Chat – a great way to connect with your customers and capture contact info. - Interactive Content – create a quiz that answers common questions about your product or service and people will be compelled to sign up to find out the answers. - Use CRM software – In today’s market, CRM tools are essential for generating leads. - Encourage online reviews – word of mouth is the most trusted form of endorsement. Take advantage of it. Let your customers share their experiences with your brand. - Invest in targeted PPC ads – the top 3 paid ads on a page get nearly half of the clicks for the entire page. As usual, I could go on and on, but you get the idea. If you’d like to dig deeper, check out this great article that goes into more detail on these points, plus more: [**21 Lead Generation Ideas and Practices to Boost your Strategy**](https://acquire.io/blog/lead-generation-practices/) ## KISS Keep it simple. The holidays are a stressful and chaotic whirlwind of festivities and spending. Make things as easy as possible for people and they’ll thank you with their hard-earned cash. Get straight to the point and make the value of your offer immediately obvious. The fewer steps to engaging with an offer the better. And that’s a wrap of our holiday campaign roadmaps. As always, here are some great resources we ❤. Check them out! - [**4 Retail Holiday Marketing Stats You Should Know for 2020**](https://www.softwareadvice.com/resources/marketing-strategies-retail-holiday-promotions/) - [**Clever Holiday Marketing Strategies for 2020**](https://www.webfx.com/internet-marketing/holiday-marketing-strategy.html) - [**How to Get Your Paid Ads Ready for the Holiday Season**](https://blog.lightningai.com/how-to-get-your-paid-ads-ready-for-the-2019-holiday-season-105c6f056588) - [**9 Ways Facebook Creative Hub Will Energize Your Social Ads**](https://www.wordstream.com/blog/ws/2017/04/24/facebook-creative-hub) - [**19 Brilliant Examples of Holiday Marketing Campaigns**](https://blog.hubspot.com/marketing/holiday-marketing-campaign-examples) - [**How to Crush It This Holiday Season with 12 Creative E-Commerce Campaigns That Work**](https://stablewp.com/how-to-crush-it-this-holiday-season-with-12-creative-e-commerce-campaigns-that-work/) ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** eCommerce **Tags:** Digital Marketing, Digital Marketing Strategy, PPC --- ### [Lessons in B2B Sales and Account Based Marketing - Reading Reddit Sales & Marketing Stories](https://honeypotmarketing.com/podcast/b2b-sales-lessons/) **Published:** October 1, 2024 **Author:** The Bee Team **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/LATH_Reading_Reddit_Sales_Stories_09_27_24.mp3?awCollectionId=1033945&awEpisodeId=11236298&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/LATH_Reading_Reddit_Sales_Stories_09_27_24.mp3?awCollectionId=1033945&awEpisodeId=11236298&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") We’re back with a new episode of [Digital Marketing from the Trenches – Live at the Hive](/podcast/) and this week, we’re reading Reddit Sales and Marketing Stories. For those of you *not* in the know, Reddit is one of the most magical places on the internet, where regular folks like you and I can ask the Reddit community anything we may have on our minds. ## Explore Solutions [Business-to-Business Marketing](/b2b/) [Account Based Marketing](/account-based-marketing/) Reddit is a gold-mine of “subreddits” or communities created around any topic imaginable. Members ask some of the best and worst questions from very active communities. In today’s episode of Digital Marketing from the Trenches, we’re featuring some of the best Reddit Sales and Marketing Stories from the following subreddits: [/r/sales/](https://www.reddit.com/r/sales/) (354K Members) [/r/advertising (190K Members)](https://www.reddit.com/r/advertising/) [/r/LinkedInLunatics/](https://www.reddit.com/r/LinkedInLunatics/) (665K Members) [/r/B2B\_sales/](https://www.reddit.com/r/b2b_sales/) (7.2K Members) /[r/marketing/](https://www.reddit.com/r/marketing/) (1.4M Members) [/r/AskMarketing/](https://www.reddit.com/r/marketing/) (66K Members) Joe and Dan delve into some of their favourite Reddit Stories, bringing things full circle and giving their opinions and experience in response to some of the best sales and marketing stories including: - Worst Meeting Ever! (Sales) - Thinking Through the Merch and Know-It-All CEOs and Power Dynamics. (Marketing) - I’m told to do 100% ABM messaging. I’m in Sales, Not Marketing and I’m going to fail. (ABM) - LinkedIn Lunatics! - Answering your own comments with a comment. - Winning the Lottery vs 100,000 LinkedIn Followers. - His divorce was the worst job he ever had so he added it to his resume. - His wife got pregnant by another man. He learned 9 things about B2B from that experience. ## Key Takeaways - Alignment between sales and marketing is crucial, especially for Account-Based Marketing (ABM) strategies. - Don’t just tell salespeople to do ABM if they have no experience with it – work together to integrate their existing successful tactics. - Understand the client’s true needs and set expectations properly. - Keep in regular contact with clients/prospects to avoid misalignment. - Don’t be afraid to push back respectfully on leadership decisions that don’t align with data/strategy. ## Key Podcast Moments - The agency prepared an extensive proposal for a client, only to have the client completely change direction at the last minute with no explanation. - An SDR was told to do 100% ABM outreach, even though their previous high-volume outreach was successful. - Examples of questionable LinkedIn posts and behaviors, like self-congratulatory comments and using personal tragedies for engagement. ## Watch [Digital Marketing from the Trenches](/podcast/) on YouTube We’re an [**Account Based Marketing Agency**](/account-based-marketing/) specializing in [**Sales and Marketing Alignment for Mid-Market businesses**](/account-based-marketing/). Our [**Grow Programs**](/grow/) are the perfect fit for business of any size looking to grow their B2B sales effectiveness with Lean ABM strategies and tactics. We’re also Hubspot certified and have a team of expert marketers ready to launch you into the world of modern sales and marketing. If you enjoyed this, don’t forget to subscribe to Digital Marketing from the Trenches using the handy links below, wherever you listen to your podcasts. ![Digital Marketing from the Trenches Live at the Hive](https://honeypotmarketing.com/wp-content/uploads/2024/10/LATH-2024-New-Show-Artwork.png "Digital Marketing from the Trenches Live at the Hive")Digital Marketing from the Trenches Live at the Hive Honeypot Marketing Welcome to Digital Marketing from the Trenches, the Weekly Podcast, Facebook Live, Twitter Live, Twitch, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What’s New and What’s Working in the world of Digital Marketing arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business. [Apple Podcasts](https://podcasts.apple.com/ca/podcast/digital-marketing-from-the-trenches-live-at-the-hive/id1511349625?mt=2&ls=1 "Subscribe on Apple Podcasts")[Spotify](https://open.spotify.com/show/64uSeTPGVWrzOkyYGhvifR?si=b264b35dda0841c8&nd=1&dlsi=0007bc89d5334e97 "Subscribe on Spotify")[Android](https://subscribeonandroid.com/honeypotmarketing.com/feed/podcast/ "Subscribe on Android")[by Email](https://subscribebyemail.com/honeypotmarketing.com/feed/podcast/ "Subscribe by Email")[Youtube Music](https://www.youtube.com/watch?v=08BXUiQAvpQ&list=PLUK9tmXk_VGDhos-ebG7GcGM1_CzBWert "Subscribe on Youtube Music")[RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") **Read the Complete Podcast Transcript** Dan Nedelko 0:00 And in 321, Hi Joseph DellaVecchia 0:05 everyone. Welcome to sales Reddit stories. I’m Joe, he’s Dan, and today we’re going to be reading some of the most relatable sales and marketing stories from Reddit. This is a new segment, a part of live at the hive digital marketing from the trenches here at honeypot marketing. Dan, how are you today? I’m good. Joe, I’m good. I’ve been very excited for this episode ever since we talked about setting this up. Since Reddit is probably one of my favorite websites in the world to go visit on a regular basis. It’s a true treasure trove. Anything you want to find on the internet, you’ll find on Reddit, any interest, any genre it exists, Dan Nedelko 0:43 it’s true. It’s true. And let’s be honest, this is inspired by Smosh’s Reading Reddit stories show with Shane top and that crew over there, which is a little bit of a guilty pleasure of mine, and I know your partners as well. But in all seriousness, uh, there’s a lot of really good sales and marketing conversation that does happen on Reddit. It’s a great place to to kind of find stuff, and then, and then, obviously, you get down into LinkedIn lunatics, which we’ll talk a little bit about. But in terms of, you know, the way that everything washes out for B to B, sales, techniques, marketing stories. It’s a it’s a treasure trove of information. For sure, Joseph DellaVecchia 1:27 you can, you can always find something that’ll make you laugh, even make you cry, Dan Nedelko 1:31 make you cry Joseph DellaVecchia 1:32 today. Dan, I think we’re gonna be doing a lot of face palming, a lot of relating, and I think at the very end, we’ve got a special treat that’ll get us all laughing, yeah. Dan Nedelko 1:41 And I think we have, we we’ve also got some good stories for salespeople and for marketers, about ABM, general sales, all sorts of stuff and and also, I think, yeah, on that outro, what not to do on LinkedIn? Because oftentimes we’ll hear, what should I do on LinkedIn? How should I post, whether it’s for their company, or whether it’s for you personally, but these are definitely what not to do. So with that, let’s dive right in. I know you got your first pick of the day. Joseph DellaVecchia 2:11 All right, awesome. Our first story, Dan is coming to us from our slash advertising. Okay, Dan Nedelko 2:19 let’s go. The Joseph DellaVecchia 2:20 client requested a business plan and roadmap for a homegrown end to end ecommerce solution, everything from a website with a secure shipping cart and checkout process to source pick and pack and fulfillment capabilities from multiple warehouses across the country that complemented their existing fulfillment capabilities. No, this is around 2008 so this is no small feat. At the time, multiple millions of dollars would have changed completely the complexion of our agency with this one project spent months prepping, had an airtight solution that was a reasonable budget wise my boss, who was brilliant, put the entire proposal together using the legwork I’d done, designed to be about a two hour conversation, ticked every box and then some. We were pumped. Day of the presentation comes four of us and eight clients, including VPs and the CMO and the CTO of this fortune 500 company. We get two pages into the discussion, maybe three minutes tops, and the CMO takes his hefty spiral bound, leave behind, throws it down onto the table, and our team stands up. Well, you really missed the mark here. Then he walked out of the room, leaving us all to stare at each other. Later that day, he made a call to our president requesting that my boss, who I will repeat to this day, one of the most brilliant minds I’ve ever worked with, never be allowed to work on his account again. We found out after the fact that somewhere between the original ask and the meeting, he decided, and told nobody else that he really wanted was a turnkey storm storefront where they just sell the product at wholesale, and the vendor takes everything from there, worst meeting ever. Dan Nedelko 4:07 So much to unpack in that so much to unpack so much. Joseph DellaVecchia 4:10 Well, first things first, and in 2008 I was barely 10, so Dan, you are in the marketing world at 2008 so you can speak a bit more to the the landscape and E commerce at this time. Dan Nedelko 4:21 What are you trying to say? I’m Joseph DellaVecchia 4:22 saying that you have more experience, and you were doing this in 2008 that’s Dan Nedelko 4:26 nice, in a roundabout way. You’re saying I’m old, which is totally fair, and that’s okay, yeah, in 2008 this was no laughing matter, right? Shopify didn’t exist. None of these easy SaaS platforms. In fact, the cloud didn’t even really exist at that time, either. So, you know, you’re looking at a huge tech lift. Really is what it comes down to. So, yeah, it’s not, it’s definitely not what it is today, 100% but I think there’s, there’s quite. A few stories. I mean, what are you getting out of this one? What are your thoughts on it for first and foremost, Joseph DellaVecchia 5:04 my first thought is that, like, well, never to this caliber. I understand this situation where the client makes an ask. You prepare for that? Ask you go in and the client’s like, this is not at all what I was asking. And so I just think, from from an account management standpoint, first is just, it’s so important to get aligned and ask the questions. Even if I see this probably the most common example, a client will come and say, I need SEO. I want SEO. Ask about their goals, ask about what they’re looking for, and ask what their current understanding is. Because a lot of people in small businesses, you know, SEO has been thrown around a lot, and it’s something that they’re told that they need, or they think they fully understand, and it’s okay if they don’t fully understand, or even if they have the understanding wrong, that’s what the marketing team is there for. But a lot of the times, in my experience, I’ve had a lot of people come to me saying, I need SEO, and what they’re really looking for is silver bullet, inbound leads, which is a whole other conversation, but it’s they’re not looking for the same thing that they’re telling Dan Nedelko 5:59 you, yeah, 100% I mean, the takeaway that I get from this story is number one, if you’re dealing with a fortune 500 expect that the people that you’re dealing with are corporate people. Like that is what they are. Their job is to work within a large organization. So it has a completely different dynamic than mid market and small business. That’s kind of thing number one, then thing number two, I’m getting out of this is, and, you know, the mistake on jump driver, who’s the OP, or the original poster of this, whoever was where they dropped the ball on this was going two months or several months, prepping without actually circling back and making sure that you’re keeping in touch with that person, you know, they change their mind. From a I can take it from the client standpoint, right, to say it’s not my job to update all of the vendors. In a sense, it kind of is, if you’re doing procurement like that, right? If you got a whole bunch of vendors bidding on a project, well, you can’t just change the bounds of the project. That’s what RFPs and RFQs are for, right? But if I were to take it from the perspective of that agency or jump driver the original poster, I think one thing that you could have done in this scenario is not wait a couple of months, right? That’s a very waterfall method. It’s like, well, I talked to you in April, and now we’re in July. You know, the entire world could change. Since then, it doesn’t sound like a whole lot of fun to be in a meeting like that. It’s going to be embarrassing, stressful. And the guy that was his boss, you know, he’s claiming up and down, that this guy was brilliant, which is, you know, 100% could well be the case. I think what this comes down to, from a sales side, is keep in touch with your prospects before you’re closing a deal on a regular basis. To see that, like, to your point, Joe, like, do they understand what SEO is, you know? And oftentimes it’s true, you know, that’s like saying I need a carburetor for my car. When you go to a mechanic, I don’t know what I need. You know, I need the outcome. I need my car to run really well and not break down on me. Can you tell me how to do that? And that’s typically what agencies should be asking their clients, is like, what do you want as the outcome? And in this case, obviously that changed, not a pretty situation, but yeah, in in terms of that, from a sales perspective, one thing I like to do is to keep in kind of an iterative approach, to say, hey, here’s where we’re thinking of going with this, and maybe just shooting like an outline, not sending, you know, the the end clients, not preparing the budget, but getting a pulse check on that on a regular basis is is a really good idea to avoid that. I love Joseph DellaVecchia 8:56 the analogy that you used with the car in the carburetor. That’s just that that’s in perfect way to explain it, Dan Nedelko 9:00 it Yeah, and you know what? It’s pretty funny. I think a lot of times, you know, we’ll get people coming over to us on on the marketing side and in the sales side and telling us what they think they want. You know, from a salesperson’s perspective, is, don’t ask your clients, like, do you want SEO? Do you want Google ads? Do you want a brand repositioning? Do you want a content strategy? Because, like, all of that stuff may work together in concert, depending on what the outcome is, right? Yeah. So you should be asking your clients and your prospects, like, what are you looking to achieve from this? You know, you can sell on pain points and and and on solutions, but don’t sell on the tactic for sure. All right. And you got a story for us? I got one that pretty much everybody in sales and or marketing ever have probably run into, and it’s never a good feeling. So I’ve been an AE at a digital. Marketing agency for the past two and a half years. In my first six months, I signed a franchise of med spas to handle their organic SEO for their website, local SEO for their 16 locations and paid Google paid social media ads. This contract resulted in them spending around 20k per month with us, which in turn grew to my biweekly paychecks. Grew my bi weekly paychecks by more than 100% on Friday, they emailed my team saying they’re terminating all contracts, pulling our access to their accounts, and they’re pursuing a contract with another agency, sad music tier, running down face. This was out of the blue with no explanation. They fired their marketing manager who hired us, and said they are terminating all business with us by November, feel like my sales spirit has been completely broken. The account was nearly half of my monthly revenue. It took us months to sign them with us, and it was out of pure luck that they were transferring agencies at the time, I had the biggest account by far in my market, and now it’s gone. My goals are going to be unattainable. Now. My paychecks are going to be a fraction of what they used to be. Feel like I’m gonna wash the F out, and eventually my manager will see I’m useless and fire me like they probably should have, since I’m going to be costing the company money. Now, I’m still shell shocked from the news yesterday. I can’t see any positive outcome from this, and I feel like I should just quit and find something else to waste my time on. That’s all I have. That’s pretty that’s pretty dark, that’s bleak, that is bleak. It’s extremely bleak, bleak. And I think it’s a story, plus it’s a psychological profile. But what are your thoughts on this one? Joe, Joseph DellaVecchia 11:33 my thoughts are is that it’s something that you see all the time. You know clients are going to churn. It’s going to happen. There are clients that you will form long term relationships with that you know may never leave you. There are clients where you know they’re going to churn and you know we’ve seen it before. I think anyone who has worked in marketing agency life has seen it before. Losing a champion can be detrimental. You have that person who you’ve worked with closely understands what you’ve done, knows what you’re doing, and is there to back you up and back up the work that you’re doing to the higher ups, and especially in a corporate chain, that can be very, very beneficial, because then someone else comes in, and I put it as as a comic book reader, I put it as it’s when somebody new is going to write Batman. You know your Batman is Bruce Wayne. His parents died in Crime Alley. He’s Batman now, but then you’re going to put your own spin on the mythos. Someone new is going to come in and want to put their own spin on the company and leave their footprint right there to make a name for themselves, to show that they’ve been made. It’s the right decision to put them in this higher position, or for them to take over this project. Yeah. And so most of the time with marketing, it’s we’re gonna get a different team that can do more and better and aligns with my Dan Nedelko 12:45 vision, honestly. Oh, go ahead. Go ahead. I was gonna say, one of the Joseph DellaVecchia 12:49 things I can say right there in that situation is get in front of that and align with that new person. If your champion is gone, yes, it sucks, but now you have a new person to make. Dan Nedelko 12:59 Yeah. Well look, this is my biggest pet peeve with marketing managers and in the marketing industry in general, when you start a new position, regardless of what level you’re at, CMO, VP, marketing manager, whatever, stop firing all of your vendors and getting brand new vendors. It really is a short sighted thing. And there’s a couple of comments in that Reddit thread that speak to the same thing. It’s like, every time someone new comes in, they’re firing all their vendors and they’re getting in so they can, you know, plant their flag, show leadership, they’re doing something new. It’s a really short sighted thing for those people to do, but it happens all the time. It is probably the most common thing that I see. So if you’re on that side of it, don’t like, look at the ones that are showing value, keep your good vendors and make the changes where you need to. I mean, don’t you don’t need a carpet bomb when you can snipe right, and it doesn’t prevent you from doing that. I think that’s like, my first thing. Second thing is, well, there’s a, there’s so many things. I’ll be honest, this poor guy or gal, whoever it is, this poor person, understood your sales spirit is completely broken. It happens in every agency. In every sales role, you’re going to lose a client, or they’re going to lose the bidding process and never get the client, or you’re going to have a great client and you’re going to lose that client. It does. Client. It does happen all the time, and I think the first thing, and I try to say this to my kids with things like sports, something I used to do back in my sporting days, is you get 15 minutes to cry about it, right? Give yourself 15 minutes, and then you just kind of move forward, because you’re not going to change it, right? It’s already happening, but you can’t wallow in this, like this person’s going down. I’m completely broken. I’m useless. They’re going to fire me. I’m still shell shocked. I mean, if you had a, if we had a psychologist on here, taking this apart, I think there’s, there’s probably some other like confidence issues going. And on with this person. Joseph DellaVecchia 15:03 I don’t disagree with that, but, yeah, no, I think you’re 100% right. Like, especially in sales, you’ve got to be you got to be hungry, and you got to be ready to jump back on it and go. And just because you know you’ve lost this big client, let’s say they said 20,000 let’s say you lose this one client of 20,000 Yep, does. That doesn’t mean you can’t get into the $20,000 client. But if your issue is, you know, that’s a big client, it takes so long to close and focus on 10, $2,000 or five, $4,000 Dan Nedelko 15:30 yeah, that’s, that’s good advice. That’s something I always kind of run through in my brain, is, is the kind of, if this, then that, right? Like, if something’s gonna happen here, what’s going to happen there, and I think so, I think you need to take the time to kind of, you know, have the funeral, go through the grieving process, but put a time limit on it, and don’t let it go for a week, right? You have nowhere to go but forward and kind of come up with those solutions in general, I think you’re right, Joe. I think the one thing that’s really important is if you’re in sales, or if you’re in an entrepreneur or whatever leadership position, you have to always be thinking of if this, then that what happens if, and kind of have a playbook you can’t cover every scenario, but you can certainly have a playbook where you have a plan that’s one two. Never take your pipeline for granted in a business or as a salesperson, you can’t you can’t say, hey, things look good today. I closed a bunch of deals this quarter. I’m going to be great for the next quarter, right? In fact, when things are good is when you should be working on that pipeline even more, right? And fostering those things. You can either grow the business there, but I do see a lot of what happens is this kind of lackadaisical attitude, especially when you’ve got a whale, right? So for this person, actually like this, obviously, this client was a whale. Call it a quarter million bucks a year. And they rode that wave until the wave dissipated and kind of went its natural course. That’s the second thing. I think the third thing and final thing is, as a business, you should always have a termination runway, right? Whether it’s 30 days, 60 days, 90 days, depending on the model, there’s all sorts of different ones. There are 12 month contracts with penalties for early termination, and enforce that contract so that you’re not waking up one day and having a rug pulled out from under you. And it’s like, Oh, my God, I’m whatever. I’m not going to make my pipeline next week I won’t be able to make payroll. If you’re a business owner, you know, contracts are there for a reason. They were signed for a reason, and they should not be just walked on by a new client. Like maybe that marketing manager has no idea that there is a 90 day termination clause. Well, they can pay it out and fire you, and you can walk away. They can get the value for the next 90 days. But certainly, if you’re in sales, you should be well informed, if you’re not about what the terms are of that thing, and you should really make sure you make it, make it known. Like I said, so much to unpack inside of this thing. So much poor, this poor person, though I, you know, like, I hope that they’re not, like, beating themselves up and what is it, flatulating themselves like whipping themselves, hmm, I never know what that what, what that term is, but whatever. Don’t be. I just Joseph DellaVecchia 18:41 always think about the Da Vinci Code, that scene, right? Dan Nedelko 18:45 And there was that guy. I read The Da Vinci Code and I saw the movie. There was the one guy, the one character in the book. I know that he was in that, that sect that, like he had barbs in him, so every time he moved, it would like stab him. And that was his penance, yeah, yeah. Don’t be that person that’s that’s the lesson, Joseph DellaVecchia 19:01 don’t be the barb guy from The Da Vinci Code, right? Yeah, that’s our first piece of merch for this podcast. Is Dan Nedelko 19:10 sorry. Tom Hanks, sorry. Dan Brown, can’t remember the book or the movie. All right, moving right along. Joe, over to your next one. All Joseph DellaVecchia 19:20 right, awesome. This one is from r slash marketing Dan, and this is someone talking about their first internship. Unknown Speaker 19:27 Okay, sounds good. This Joseph DellaVecchia 19:29 was my first internship. I was asked to help make company merchandise, including towels, pens, erasers, mugs and car air fresheners. Mid project, two distant neurons finally communicated, and I began to wonder why a relatively unknown B to B ship repair company that gets most of its revenue from two contractors, merch. I went to the CEO and pointed out that the whole marketing team me agreed that spending 60,000 euros, approximately $64,865.90 Cents on merch that no one will buy is nonsensical. To my amazement, after several months of boxes full of worthless merch sitting in our warehouse, each employee received three towels, two mugs, five pens and a handful of car air fresheners. When I asked why, the response was, see young man, now every employee will market our company wherever they go. At first, I thought it was genius, but then the same two neurons turned back on and pointed out that our employees are really unlikely to be seen with the merch anywhere in public, not to mention, even if some get noticed by a big shot manager on a beach with a towel, they won’t go back running to their bosses saying, OMG, this guy I saw on the beach used a towel with a relatively unknown brand fixing pipes on ships. Really, really well and really, really cheap. We should hire them. Then I have so many. But what are your thoughts on this one? Well, Dan Nedelko 20:58 this is a perfect time when the CEO should not be doing this, but all too often, especially this, again, I’m guessing this is a this is a small company, right? Small business, or is it not really B to B, B to Joseph DellaVecchia 21:14 B, ship repair, so I don’t really know. Honestly. I mean, not too much details, yeah. Dan Nedelko 21:19 I mean, let’s just say their marketing department is probably pretty small, regardless of the size of the company. I mean, they’ve obviously got 65k us, so you’re looking at 85k 90k Canadian. More than that, actually, yeah, more like 90 is a especially the the you see young man kind of quote. It sure seems like that CEO was stepping outside of his lane a little bit and trying to be the smartest guy in the room and then saving face. He’s probably a good talker, but, yeah, that’s a that’s a great example of probably the intern is the only person in the marketing department. Have never seen that before? Have you? Never the intern is the only one in the Joseph DellaVecchia 22:04 marketing department. I was that intern is the only one in the marketing department when I finished college my first job, Dan Nedelko 22:09 right? So it does happen and the CEO wants to be the smartest guy in the room. Happens all the time. Yeah, that’s my initial take on it. That I think, is the landscape. How about you? Joseph DellaVecchia 22:24 I think my initial take is it goes back, I think, a few episodes, to when we talked about Google business profiles, which is, know your audience, know what they’re looking for and know what is the best way to appeal to your audience. In that episode, we talked about how if you’re a small and local business, if you’re doing one thing, it’s use Google business profile for that Visio, just like this right here. It’s knowing your audience. How are people going to see you? How are they going to know you? How are they going to get the word out? Seems like this is a pretty specific B to B operation with specific targets and decision makers you need to reach. Sounds to me a lot more like Account Based Marketing is going to be way more effective here than merchandise. Now, it’s cool to have merchandise. I’ve seen lots of B to B companies have merchandise on their like, on their websites, or it’s just something that, you know, they hand out at a meeting, or something like that. Seen that before, and you know, maybe you make a little bit impassive revenue. Or it’s a really great thing for brand awareness to have no argument there. But if you think that is what’s going to take your business to the next step and elevate it when like the person, like the intern, points out, nobody is going to see this, and even if they do, they’re going to be on vacation and they’re not going to get the information they need from seeing your logo on a towel. Yeah, this is a product or service that requires education, Dan Nedelko 23:39 yeah, for sure. And I mean, it screams, you need ABM, most of the revenue comes from two clients. So there’s probably two more clients out there that would double the revenue of this business with 60 grand. We’ll call it 90 grand because it sounds better and it’s Canadian. If you were going to do that, well, you would then have $45,000 to wine, dine, schmooze, send custom tools, or whatever the heck it is that they do, you could find something and do, and that’s the whole point of ABM, right? Is like, get rid of the merch. Get rid of the towels like you, because you only have a small number of Tiara clients and real key targets that you want to go after, even if they’re in the hundreds, and if you’re a bigger organization, even if they’re in the 1000s, if this guy has two, I mean, think of the things that they could do, right? They could send custom tools over to their prospective clients. They could offer a $45,000 discount for the first 12 months. I mean, for right, like, I mean, there you go. That certainly is a door opener in terms of loyalty in those types of spaces. But, you know, I think it also comes down to a really important point on this one, is the intern is obviously too junior to kind of stand up to the CEO of the company. I don’t think the power dynamic. Could be any further across the spectrum than that, right? You’ve got a, what is probably a young intern in school or fresh out of school, talking directly to the CEO, so like, there’s no intimidation there, right? I think one of the tactics that I would use, and I have used in in my past with this kind of thing, especially on the agency side. Because, you know, we you do run into this. You certainly do is a very plainly written, so not a whole lot of like, flowery language, not like this is a terrible idea. You shouldn’t do this, etc, etc. I would send it in an email, very matter of factly. Like, this is my recommendation. You can take it or you cannot take it. But I need to state this clearly. I like using that technique too, which is, when someone does something, it’s like, I can’t argue with you, because the power dynamic, you are the person in charge here, right? And quite often, you know, the person in charge is not actually the person in charge. I mean, I work for every one of our clients, right? I’m not like, I’m, by far, not a boss, right? So you have to convince the recipient of this. And a way to do it is just to say, This is my recommendation. I couldn’t be more firm about it, or I couldn’t, you know, recommend this more strongly. Here’s what I think you should do. Here’s why I think that this will not work out well, but ultimately, it’s your call. But I have to, kind of, you know, it’s like being in court. I think it’s like for the record, like, I have to go on the record as saying this so that, you know, I can wash my hands of this, like Pontius Pilot, like, I want nothing to do with this. If it tanks. Joseph DellaVecchia 26:42 I have nothing else to add. I think that’s a very perfect summary of it. Dan Nedelko 26:46 Cool, yeah. And I mean, I really do think, like when you in this really does relate to Account Based Marketing and to sales is oftentimes, you know, people talk about merch and they talk about promo stuff, and it’s always pens and post it notes. And, I mean, you go to a conference, right? You’re gonna get, you’re gonna get a whole bag of the same stuff, Joseph DellaVecchia 27:10 right? Branded stress ball. Yeah, Dan Nedelko 27:12 exactly the branded stress ball, the calculator, the coffee mug, you know, USB, terribly underpowered USB drive, like three gigabytes or two gigabytes or something. You know, you know the drill. The reality is, is that merchandise, like free promo stuff, can work, but you’ve got to really think about it, and please God, don’t give people post it notes and pens, although people do love pens, at least get nice pens, right? Like it’s something that’s memorable in those things, and really tailor it in ABM so you could send it directly to your prospect in a wrapped box with a nice thing that they will actually use. Yeah, it’s, it’s a, it’s a way that you can kind of contend with that. So alrighty, moving right along the story for us. Dan, I’ve got, I think this is our final story, actually, final story, final story of the day. We’re trying to last time we said we were going to do a half an hour, and we ended up doing an hour. So you know, we don’t want to necessarily do that. Let’s see here. Okay, so this one is on the sales side. This one is started a new SDR gig about a month ago, selling software development Pro Services. The SDR function sits under marketing. So my boss has never worked sales in their life. I’m being told to do 100% ABM messaging since the other SDR was having no success from high volume outreach, spent about two hours making an ABM campaign only to queue up seven people. Since our target segment is sub 500 million annual recurring revenue, talking to people is why I like sales. I need to find a way to spend more time on the phone. Even if no one answers, it still feels like I’m getting something done. If you look a salesman being forced into marketing, sitting and writing, except I have a quota hanging over my head. No experience selling proserve or to start up this small 15 total headcount is ABM really the only way forward. So that’s the scenario. Any thoughts right off the top, Joe, so Joseph DellaVecchia 29:21 I think my thought right off the top is that this just screams, and we talked this In last episode. The biggest pain point we see with ABM, there isn’t an alignment between sales and marketing and ABM is sales and marketing alignment. If this, this marketing team should be working with the salesperson to help make that process easier, and the salesperson should be working with the marketing team to help understand the product. Understand the product and their process so they can create an effective strategy together. I think the salesperson also needs to understand the importance of building that personal one to one connection with the target account, contact whoever it is, and how valuable that’s going to be. One thing that I’ve seen a lot in my. Experience of working with sales people from across B, B to C, wherever. Is that, when they have a technique that works, they’re very resistant to change or to try a new technique. No, they’ve got like, Nope, I got this. I know I can get someone we said the last time. You know, you always hear like, if I can just get them on the phone, if I can just get them in the room face to Dan Nedelko 30:19 face, if I can look them, if I can look them in the eye, right? That’s a big one, and that’s Joseph DellaVecchia 30:25 and that’s then where it comes to, like, okay, maybe, but like, face to face, look him in the eye. That’s closing the deal. That’s your last step. Let’s get you there, and we have effective ways to get you there. So I do say this with a little bit of the marketers lens on, I’ll admit, but ultimately, it’s just the importance of alignment and working together, and not just the marketing team saying, Go do ABM to the salesperson who’s never done it before and just has a vague understanding, right? Dan Nedelko 30:49 So I think that, I think that’s the first thing you hit the nail on the head, is, you know, what is ABM to this person? I don’t think they really clearly know, and I don’t think that their marketing director knows what it is, because in true ABM, you do not tell a fish to climb a tree, which is exactly what’s happening here. You don’t take someone that’s very good. That’s like saying ABM does not include outbound calling, and that’s not true. That’s not true at all. Account Based Marketing does not increase the divide between digital and what you would call traditional sales method. In fact, it merges the two. So why would you take someone that has success with calling, that knows how to call, and say, now don’t call, because we don’t call at this point in our funnel. The funnel has to be flexible enough to say, Oh, we can accommodate that that calling portion of it. And in fact, I mean, you’d be crazy to do ABM without any calling whatsoever. Now, should you do cold calling? Where do you do it? How do you do it? There’s always a nuance to that. And this poor soul spent two hours making an ABM campaign, not sure what it was, probably an email sequence of some sort, and not having any luck with it at all. So the the other dynamic here is that they’ve put the SDRs, the sales development reps, and the BDRs, the business development reps, which are usually really what like that fundamentally comes down to, is they’re the call setters for the for the salespeople. That’s, that’s their job is to nurture. Sometimes, organizations will put those people under the marketing team, which isn’t a bad idea, as long as the person running marketing has sales experience or can appreciate what goes into that process, right? Doesn’t sound like that’s the case here, and it’s a huge problem. So, you know, if I were giving this person advice, you’re in a small company, your total headcount is only 15, I would just go right to the President and the marketing leader, whoever that is, sit them down and say, Look, this is how I’m successful. I can’t be successful. It’s not going to work, right? Like, this is going to fail for all various reasons. So, like, you could take that approach in this scenario, right? And there’s a really great comment here, I want to kind of go over to because some of the comments actually have a lot of really good feedback here. So wait, I understand this, seven contacts per lease per day, this ends up averaging out like 34 unique activities at full volume. That sounds like a part time job, or it’s multithreading at the lead stage is necessary, getting into and through to accounts. That’s really like you got to talk to other salespeople here, because that’s not enough. You’re never going to close. You need more volume than that in order to close that to get to your sales targets. Like, you’re going to be basically staring at the wall and and if you see the like Thelma and Louise, right? Like, if you if you know the car is going off the cliff. I you’d be like, Thelma and Louise and go right on over. They do that, right? I got that, right? They do yes, but you don’t want to be rolling towards it like hoping, like, Gee, I hope I can get out going really slow. You know, if you’re, if you’re going at two miles per hour towards the cliff, and the cliff is a couple of miles away, get out of the car like any time and figure out the right way to do it. Don’t just slowly, you know, that would be really sad just to be sitting in that car slowly going over the edge of that cliff after a year or so of doing that. Joseph DellaVecchia 34:36 So 100% Totally agree it’s Yeah, and we said it before, you know, we’ll say it again. The worst people to talk about sales and marketing alignment Dan Nedelko 34:48 with, yes, they typically don’t align so well, it’s the thing. It’s true Joseph DellaVecchia 34:53 for ABM to work, it’s gotta, it’s gotta have that synergy. And just on your point of that’s not enough. When we work with clients and we start where. With them on ABM, we always say, you know, your target account list started with 100 you need to have those 100 target accounts, right? Dan Nedelko 35:08 Yeah. And I mean a couple of things. One, we come at it, and I hate that it’s called Account Based Marketing, because it’s, it’s, it’s sales and marketing alignment is what it is, right? So sometimes we meet sales teams, and there’s some resistance to working on this, like all you wouldn’t know you you know it takes, it is a significant boulder to roll up a hill, if it’s not phrased and introduced properly in the sense that we are aligning with the best activities that sales does. So whatever’s working for you right now, we want to know what that is, and then we’re going to enhance it. We’re going to make it better, because we’re going to take what’s working, integrate it into a full flow for the stuff that we know works, and everything’s going to get stronger, but it’s going to follow what you’re doing right now. So yeah, the sales and the marketing alignment, super duper important in terms of how this whole process works, and so the sales teams and the marketing teams are often, and it’s often not all at war, right? It’s a Cold War. It’s a war of inertia. It’s a war of lack of response. It’s a war of lack of engagement. It’s a war of a lack of communication. These are problems inside of organizations that organizations constantly need to be aware of, because it’s the silent killer, right? It’s like, well, no, our sales teams and marketing teams, they don’t fight, but they also don’t work together. They don’t collaborate, and it’s so it’s very polite, right? It’s very friendly, it’s very corporately friendly, but it certainly isn’t collaborative and moving that thing forward. And that’s that, that’s that internal resistance, that silent killer that really needs to be addressed specifically by sales leadership and marketing leadership, that mom and dad get along, everybody else on the team gets along, and this is how we’re going to do it, right? So that’s all Joseph DellaVecchia 37:06 I have to sum it up. If ABM is rolling a boulder up a hill, don’t be Sisyphus. Dan Nedelko 37:12 I think that’s the second Sisyphus reference you’ve had this week. Or was that last week? Last Joseph DellaVecchia 37:18 two weeks, Dan Nedelko 37:19 the last one? Okay, I’ve gone about 25 years without a real Sisyphus reference. Just for anyone that is unsure about who Sisyphus is, Joe. Joseph DellaVecchia 37:29 In Greek mythology, Sisyphus is the one that is cursed to roll the boulder up the hill. And once it gets to the top, it will roll back down, and he will forever be forced to complete his task, essentially, getting to the height only you have to restart from the bottom, a modern day reference of Sisyphus is Darth Mauls complete Star Wars arc from The Phantom Menace to Star Wars. Oh, Dan Nedelko 37:48 wow. You just nerd it out. And you had a Star Wars reference in the middle of a Sales Marketing podcast. Good job. You go Star Wars three would be proud of you, wouldn’t you? Yeah, there you go. All right, we have now hit the time. Finally, what not to do? Yes, go ahead, Joe. I want, Joseph DellaVecchia 38:07 I want to put it like this. You know, I understand people coming to us and saying, What should I do on LinkedIn? You don’t really know what to do LinkedIn advertising. I feel like they don’t even know what they’re doing. They’re changing the rules every five seconds over there. But you know, sometimes it’s like what not to do. Okay, you know, maybe you shouldn’t post this type of content, or maybe you should structure your content this way. That’s what I would think the What Not To Dos. But sometimes people do things that you think are very obvious what not to do, but they’re still doing it, and that’s why the subreddit r slash LinkedIn lunatics exists. It’s a subreddit Damn that you actually turned me on to and it’s filled with people posting, some of it satire, but most of it, I’d say about 90% of it, is people posting things on LinkedIn that they really shouldn’t do. And the only way to really emphasizing at this point across, I think, is to go through some real examples. Yeah, really awesome things we found, Dan Nedelko 38:59 if you’re having, yeah, recently. I mean, this stuff is all hot off the presses. None of this is like old. Sometimes you’ll find memes and they’re a few years old. LinkedIn lunatics is one of my favorite places. If you’re having a bad sales day, go check out LinkedIn lunatics. If you’re frustrated because your LinkedIn post isn’t getting any traction, go visit LinkedIn lunatics. I think the important thing about this LinkedIn lunatics is super entertaining. Even the satire is great. The best part is when it’s absolutely real. That is the part that makes it even more entertaining. And please God, you know, don’t do these things. You know, in the quest for LinkedIn engagement, people are willing to go to great lengths to do very, very well, what would con the the thing about common sense is that it’s not so common anymore. Isn’t that your old man? Funny Joseph DellaVecchia 39:50 thing about common sense is that it’s not so common anymore, right? My but my martial arts teacher used to say to me all the time, Dan Nedelko 39:57 right? So people are con. Constantly asking us, what should I do on LinkedIn, and what shouldn’t I do? And, I mean, you know, would you do it in real life? Like, if you wouldn’t do it in real life, then please, you probably shouldn’t do it on LinkedIn. That’s the first one. So why don’t you kick us off with good old Steve Rigby here? Yeah, Joseph DellaVecchia 40:13 I wanna talk about Steve Rigby here. Steve Rigby is a principal at Rigby Associates, and it looks like he’s trying to be a thought leader on LinkedIn. We’ve all been there. You know, you want people to notice and respect your opinion and see you as an expert in the field. It’s true. And so Steve commented on this video. The videos crop. We don’t really know what the video is, but Steve’s comment on the video is, they earn so much. There is never a personal risk. CEO bollocks, I am afraid. I’ve worked with them. So he’s, he’s right now making a comment and calling out CEOs and saying that, you know, there’s no personal risk Dan Nedelko 40:46 for them. And the first, yeah, oh, go ahead. I don’t want to interrupt. Go ahead and you know. So you look at this, you see Joseph DellaVecchia 40:51 a comment. And usually, you know, if I’m making a comment and I want to see traction again, I’m going to sit back and I’m going to wait and see if anyone interacts with it, see if anybody starts discussing it with me and form a discourse from there, Steve did get a comment back. He got one comment back, and this person is agreeing with Steve. And so you think that would be great for Steve’s engagement and for people to see him as a thought leader. The only problem is that he’s common. Agreeing with him is from Steve himself one minute after making his original comment, Yeah, where’s Steve Rigby comments tagging Steve Rigby saying, great point, Steve, good Dan Nedelko 41:34 job. Steve. The Joseph DellaVecchia 41:35 comment also has one like which I assume is Steve Rigby liking his own comment. I cannot Dan Nedelko 41:42 be. The only way to make this better would be for Steve Rigby to fully go into an entire back and forth thread. You know, have an argument, have a debate. You know, go down that rabbit hole. Steve, yeah, you know, you’ve got to have at least one friend. I mean, I think I have one friend at least. I mean, I’ve got kids, so that’s okay. Get your wife, get your mother, get your cousin, get somebody to, like, even reach out and ask them, Can you please, like, you know, throw this comment down, but don’t do it yourself. That’s it’s not a good look. So it’s Joseph DellaVecchia 42:19 the one person liking and reposting all your LinkedIn stuff. Me, my your one LinkedIn friend. Yeah, Dan Nedelko 42:24 well, you might be my one friend. So there’s that. And I think I have to pay you for that, so that’s good, too. All right, moving right along. Dennis hegstad, I’m gonna, actually, this is your gem, Joe. So I can, I can get Joseph DellaVecchia 42:41 my gem. And so then I phrase it to you like this. Dennis HEG said, tweeted essentially a would you rather question? And you know, I think it’s, it’s an interesting question that we should take a moment and discuss. Dan hypothetical here, would you rather if I could give you one of the following two things? Which one are you going to take? Would you rather take a $1.2 billion winning lottery ticket, or 100,000 LinkedIn followers. Dan Nedelko 43:07 I mean, it’s, it’s not even a pause, even though I paused, you would obviously take the 1.2 billion for like, for 1.2 billion reasons. But what did Dennis say? Dennis Joseph DellaVecchia 43:20 said he’s choosing option B, 100,000 LinkedIn followers every time. He says, You should never underestimate the power of having a personal brand online. And I will agree with one thing. Dennis is right. You should never underestimate the power of having a personal brand online. We’ve seen it happen with many in many different ways, in many different cultures. What power a brand can have for you. However, I did the math before we sat down, Dan and 100,000 LinkedIn followers. At $1.2 billion is $12,000 per person. I cannot imagine a world where 100,000 people follow you, where you pay $12,000 to have someone follow you, and they make up that value over time, they somehow bring you in new business. They somehow elevate you to this whole new level. I cannot see you spending $12,000 per person and having a positive return on investment on that. Dan Nedelko 44:11 I mean, I guess LinkedIn. I mean, I guess you could treat this like a thought experiment, but I don’t think Dennis has really thought through the thought experiment fully, because if you got a $1.2 billion in cash, you could easily get yourself a million LinkedIn followers, simply by taking, I don’t know, a quarter million dollars, which is a small fraction. So I think also people forget about what a billion is, right? 1000 million dollars, that is an enormously large amount of money, not even close, right? So you get 1000 you get 1000 $200 million even if you took 50 of them, of the millions, and solely put it into LinkedIn. I mean, I. Good lord, you could certainly get 100,000 LinkedIn followers for that. You could certainly have a ghostwritten book, you could have a TV show, you could do all sorts of things. So the thought experiment here falls to pieces. I think the lesson for me in this one is, I mean, don’t try to be too friggin clever. I think Dennis was really trying too hard here. Probably had somebody ghostwrite this and didn’t check it. You know, Twitter slash x right now is, well, actually, I think we’ve got an example coming up. I see so many of these, like, you know, Apple released iOS 18. Here’s nine things you need to know about. Or, I watched the Avengers last night. And here’s nine things I learned. Like, I mean, it is the most overdone contents, pasta, content, copy, pasta that you could possibly see. I think that’s possibly what happened here, because it’s, I’m a little embarrassed for Dennis, and I, I don’t well. I hope he doesn’t have a professional life to account for on social Well, Joseph DellaVecchia 46:03 the first thing I want to say is I appreciate you trying to find the lesson in an r slash LinkedIn post. I think that’s and to find an actual, real lesson is true. Also, that’s a valuable skill you’ve got there. But I want to go back to your point of just understanding how much 1.2 billion is in people not realizing. And it reminds me of when I was in high school in math, my math teacher put a line on the board and put one end and one end. He put zero on the left end and 1 billion on the right end. He gave me the marker. He said, Joe, go mark on the board where you think $1 million is between zero and 1 billion. I walked up and I put the line right in the middle. Made sense to me, you know, grade nine math. I’m like, yeah, it’s right in the middle. And then we went through it, and where it actually stands is that it is very, very close, like a centimeter, maybe two centimeters away from zero on this line is where he put the mark for 1 million. Because zero to a million is a lot already, yeah, but then you have to redo that 1000 times, and that’s how you get to a billion. A billion, yeah, billion is so much. It’s like, yeah, it would be like, but like, here’s Yeah, I love my job. If I had $1.2 billion Dan, I’m sorry I’m not coming into work Dan Nedelko 47:17 tomorrow. I don’t blame you, and I don’t think I would. I would tell you, I want a billion dollars. They’ll see in, like, I don’t know, a month, whatever happens, I don’t really care. I think, I think that’s pretty normal. Yeah, I think of the math side of it, you know. And that’s the interesting thing, when you see influencers talking, whether it’s on YouTube, on LinkedIn, on Twitter, on wherever it is, and, you know, even if you say like I’m a millionaire because you have a business, you’re not a millionaire. Otherwise I’d be a millionaire and I’m not a millionaire. But if you have a legitimate millionaire comparing themselves to Elon Musk or Jeffrey Bezos or anybody that’s on the billionaires list, right, it’s not even a valid comparison. The two are just so wildly off in terms of economies of scale and exponential growth. So yeah, I think that. I think beyond that, I think the takeaway is stop trying to be too clever, right, and beat this one to death. All right, moving on to our next one here. This is a this is a good one again. Please stop trying to farm engagement on LinkedIn. This is definitely something you should not do. And it was Business Insider, right? Like this guy. So Business Insider, not one of my favorite publications. I think that they, they do a lot of just like anything for the click, but here’s the quote, my divorce was the worst job I ever had. Make no mistake, it was an unpaid job with unreasonable hours. So I decided, like any job I’ve had to put my divorce and my LinkedIn resume says, Carl Dunn. Good job. Carl. Joseph DellaVecchia 48:57 Can I say something that might just be a hot take that I want to preface. I have no pre information. I’m just, I’m making an assumption here. Okay, this guy got divorced because he was married to his job and not his wife. Dan Nedelko 49:11 Either that or he was really bad at creating content to try to, like, farm content. One of the two, either way, I’m happy for his ex wife. Yeah, congratulations, you did a good job. I don’t even know what to say, you know, like, yes, we talk about being witty. We talk about, you know, be creative, be witty, be funny. I can’t tell if any of those things are at play here, but it certainly is not in great taste to and I mean, maybe he just hates his ex wife. I mean, cool, but, yeah, I don’t. I don’t really have much else to comment except don’t do this. Joseph DellaVecchia 49:50 This one’s just funny. This one’s for our amusement. Honestly, yes, Dan Nedelko 49:53 this is for our amusement. And we’re going down the route, oh, sorry. We’re gonna say something there. I Joseph DellaVecchia 49:58 was just gonna say, Dan, like, our. Last one that we’re going to talk about, which I think is what you about to segue here goes back to that trend you were talking about, where people are overusing those content copy pastas, where they no longer original or creative. They’ve kind of become a meme at this point. And one of the most popular ones that we’ve seen is what this taught me about B to B sales, and people trying to take real life experiences and translate that to B to B sales, one of the most common, overused ones is people proposing, taking the event of proposing and saying what my proposal taught me about B to B. Sales, and I always find it really weird when they then talk about negotiating. I’m like, why are you negotiating in your proposal? Your marriage proposal, doesn’t I have comments about that. Dan Nedelko 50:41 There’s, there’s actually, that’s interrupt you. There is a great LinkedIn lunatics threat about that very thing, yeah, yeah, Joseph DellaVecchia 50:49 yeah. But you found one Dan that absolutely like, I think takes the Dan Nedelko 50:53 cake. Yeah, it’s, it’s a good one. And if you’re watching on YouTube or on the video, you would have seen it already. And, you know, just hang on so bow tied. Cool surf. I’m not sure if I’m saying that right, but I’m gonna try. My wife got pregnant by another man. It’s been a challenging nine months knowing he’s not only my son, he’s not my son, but I’m so excited to raise him like my own. Nice thought. Here’s nine things that taught me about B to B sales. And I wish we had nine failed trumpet I wish we could. We could find them. Maybe we will find them for a future episode in the world of analogies, this is wrong on so many levels. I don’t think it taught you anything. Anyways, I don’t even know what to say they’re really I can’t tell if this is satire. I am hoping bow tied qual is, is a satire channel, and this is taking a jab at everybody that posts these nine things that taught me about something, not just B to B sales, but anything. I got nothing. I got nothing on this except, like, don’t be this guy. Joseph DellaVecchia 52:02 Like you’re, you’re just airing out your personal laundry for clicks at that point. And the shock factor up at the top, which, I mean, there’s so many other ways you can talk about shock factor. People on LinkedIn love a good statistic, lead with a shocking statistic. Don’t lead with your wife got pregnant. Yeah, Dan Nedelko 52:20 I think there’s a difference, just like with anything. I mean, if we’re gonna take this down a slightly serious road as we wrap up for this episode, is, you know, it’s not anything for clicks, because LinkedIn is full of that. There are people that their job is just LinkedIn engagement, and they farm it as much as they can, and the tropes are tired Well, well, the content has become a trope, right? A content has become a meme because they’ve used it, reused it. They squeezed that lemon a million times, and they just keep doing the same thing that is not someone to follow that at all. I think what you need to do is you actually need to find your own voice and provide value to the people that that you are intending to be valuable to, and that can be a really small group. It doesn’t matter. It doesn’t have to be millions of people. So don’t just try to and, I mean, I think on Tiktok now, right? It’s the is it a Gen Alpha? Like a Gen X tries to speak. Gen alphas is a bit of a thing for farming engagement, right? Yeah. And once it’s funny, and okay, you do it. I see this real estate agent. I think he’s done like two dozen of these videos, and he’s farming engagement at that point, it’s a bit too much right. Like you’re you’ve gone over, you’ve crossed over a line of providing valuable content into really damaging your own brand, looking like an idiot using these things in the wrong way. And like I said, my hope is that this is actually a jab at that format, this copy PASTA format, which is really like, if you go on to Twitter, my my Twitter timeline is just polluted with this stuff. There isn’t nine things that I haven’t been taught by, everything from the Samsung product release to the Apple WWDC to the last episode of of House of Dragon. Like it’s, it’s just done, and it’s ridiculous. Joseph DellaVecchia 54:25 Here’s what the last episode of House of Dragon taught me about B to B sales, bring a dragon with you to get what you want. Dan Nedelko 54:30 Yeah, exactly. Well, no, here’s what the last episode of House of the Dragon taught me about B to B sales is. Don’t give away the climax three episodes before the end of the season. There you go. That’s it. That’s all because that’s exactly what happened. If you haven’t watched house of the dragon, I think it’s eight episodes. Episode Five really is the constructive season finale, which is the big battle scene with the dragons. Everything else after that is just talking Joseph DellaVecchia 54:59 you. Not in a good way. Dan Nedelko 55:01 No, not in a good way. I was, honestly, I like the show a lot. It’s, it’s, it’s, it’s a vast, vast worlds better than the last few seasons of Game of Thrones. But, I mean, I was like, why am I even watching this? I don’t even care at this point, this, these last few episodes, especially the final episode of the season. So anyways, that’s a different rabbit hole. Joseph DellaVecchia 55:25 Or Dan’s thoughts. I’m sure there’s a pop culture and movie streaming podcast he’s been on before to talk about these types of things, Dan Nedelko 55:32 and it would actually be 21st century cinema Joseph DellaVecchia 55:38 TF, streaming, wherever you get your podcast, that’s right. Search I hear the host is really good looking. Search Dan Nedelko 55:42 up TF CC, 21st century cinema, hosted by Joseph dellavecchia. And you can hit up the number one most streamed episode ever of TFCC is guest host Joseph DellaVecchia 55:58 by Dan nedelko. Yes, it is true for no Dan Nedelko 56:01 lack episode, for no lack of opinion on popcorn versus cinema. Popcorn, film versus cinema. So anyhow, with that, I think we can do a graceful exit. We said we were going to do 25 minutes. We are now at pretty much an hour again. So yeah, Joseph DellaVecchia 56:17 you know. But if you’re here and you’re listening. That means you like it. That’s, that’s, you know, we found our people. They’re okay listening to us Blab. When we say, Hey, we’re gonna go for 25 minutes and we go for an hour. Dan, I think you have the same experience as I do. Where my wife I say, I’m gonna blab for 25 minutes. At 26 minutes, she’s like, can we go? People are here and they’re and they’re staying for it. If you think we’re on the right Dan Nedelko 56:40 track, if you think for one second I’m inserting myself in a conversation between you and your wife on a recorded podcast that will live on the internet, you gotta be insane. Katie’s Joseph DellaVecchia 56:49 right. You’re a talker like me. I’m assuming you’ve had a similar experience. Oh, I Dan Nedelko 56:53 have, I have, my wife just zones out. She just zones out, like, like, I’ve Joseph DellaVecchia 56:57 watched, she’s learned. I’ve Dan Nedelko 56:58 watched Star Wars, uh, episode for A New Hope, well over 175 times in the almost 20 years we’ve been together, every time I turn it on, it’s as if she’s never seen it before. She is so good at just she legitimately does not watch it, but it looks like she is watching it, but she’s not. She’s not absorbing it. So that is a special superpower of hers and hers alone. All right, no, if you’re still here, no, that’s fantastic, and that’s great. You know, we do these relatively unscripted, and we’re continuing to do these with a focus on sales, marketing, ABM, agency, life, sales, life, all of those things. So thanks for being here. Thanks for subscribing, thanks for following. If you’re listening to us on Apple podcast or Spotify, please leave us a like comment. Follow us and give us a star rating review. That stuff is really, you know, it’s the lifeblood of podcasts. And we’re back, and we’re going to be, I think we’re every other week now, right, Joe, Joseph DellaVecchia 58:04 that’s the goal. We’re every other week, every other week, Dan Nedelko 58:07 with another episode and probably some smaller ones to be inserted, so you can expect a good, consistent flow. And we’ve seen amazing growth in live at the high digital marketing from the trenches, or it’s digital marketing from the trenches live at the hive. We’re a bit schizophrenic on it. We even picked out some really fancy new podcast music that we will be introducing probably in this episode. So that’s it. That’s a wrap for this week. Joseph DellaVecchia 58:37 We’ll see you guys next time with another exciting episode. Dan Nedelko 58:40 That’s it. That’s the outro. Boom. Thanks so much. We’re signing off. Oh, I think I used to say peas and carrots. No, that was my kids stream. Anyways, have a great weekend. Have a great week. We’ll see you on the next episode of digital marketing from the trenches, peace! **Categories:** Account Based Marketing, Podcast --- ### [How to Create an Effective Digital Marketing Strategy for Your Local Business](https://honeypotmarketing.com/digital-marketing/local-marketing-strategy/) **Published:** March 22, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_an_Effective_Digital_Marketing_Strategy_for_Your_Local_Business.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_an_Effective_Digital_Marketing_Strategy_for_Your_Local_Business.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Table of Contents - [What's New?](#whats-new) - [What's Working?](#whats-working) - [Setting Up and Optimizing Google My Business](#setting-up-and-optimizing-google-my-business) - [Google Ads Local Campaigns](#google-ads-local-campaigns) - [Citations, NAP, and the Map Pack](#citations-nap-and-the-map-pack) - [Creating an Effective Local SEO Strategy](#creating-an-effective-local-seo-strategy) - [Local SEO](#local-seo) - [Using Google Ads to Promote Locally](#using-google-ads-to-promote-locally) - [Local Services Ads](#local-services-ads) - [Google Guaranteed](#google-guaranteed) - [GMB and Content Marketing](#gmb-and-content-marketing) - [That's a Wrap](#thats-a-wrap) In uncertain economic times, [businesses need to focus on lead generation and growth](/marketing/), a digital marketing is the most effective path to growth for businesses of any size. Customers are increasingly turning to their [smartphones to find local businesses](https://honeypotmarketing.com/home-services/). Whether they’re searching for a nearby coffee shop, a plumber, an accountant or a boutique clothing store, their first instinct is often to pull out their phone and start browsing. This shift in consumer behavior underscores the critical need for local businesses to have a robust digital marketing strategy. A well-crafted digital marketing approach isn’t just a nice-to-have; it’s become essential for local businesses to thrive in a competitive marketplace. Let’s unpack a basic digital marketing strategy for local businesses that can be put into action today. [![Austin Powers live dangerously meme.](https://honeypotmarketing.com/wp-content/uploads/austin-powers-local-seo-meme.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/austin-powers-local-seo-meme.png) If you’re looking to do a deep dive, check out the video or podcast above, then subscribe to our podcast, [Digital Marketing from the Trenches – Live at the Hive](/podcast/) on your favorite platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? Bing is making moves; Google My Business brings new changes to review removal requests and some interesting insights about the state of marketing after the pandemic. Check out the links below for more info: [**Microsoft Bing Provides More Visually Immersive Experience in Search Results**](https://www.wordtracker.com/blog/search-news/microsoft-bing-provides-more-visually-immersive-experience-in-search-results) – These include infographic panels, expanding carousels, in-image search, and aggregated information presented to deliver answers quickly. [**Google My Business Review Removal Request Status Tool**](https://www.seroundtable.com/google-my-business-review-removal-request-status-31096.html) – Google My Business has launched a new tool where you can not only see the reviews for your business but also quickly report those reviews for policy violations and, even better, check the status or reviews you already reported. [**10 Truths About Marketing After the Pandemic**](https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic) – 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world. [**How Ocean Spray, NFL Embed Nostalgia in TikToks to Tap ‘Culture-Defining’ Moments**](https://www.marketingdive.com/news/how-ocean-spray-nfl-embed-nostalgia-in-tiktoks-to-tap-culture-defining-m/596834/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-03-18%20Marketing%20Dive%20Newsletter%20%5Bissue:33081%5D&utm_term=Marketing%20Dive) – Capitalizing on ephemeral moments can be tricky for brands to finesse, especially for those still finding their rhythm on TikTok, where user-generated videos often go viral overnight and escalate into memes or trends that marketers want to be part of. ## What’s Working? Local marketing is a strategy that targets potential customers within a specific radius (typically 50 miles) of the business’s physical location. It’s also known as location-based marketing, neighbourhood marketing, or local store marketing. Local marketing can work for any brand with a physical brick-and-mortar location or any locally-based businesses that travel to a customer’s location. Let’s take a look at exactly what we’ll be digging into. ## [![Graphic image of topic list with Benny Bee and honeycombs.](https://honeypotmarketing.com/wp-content/uploads/live-172-index-e1616188940187.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/live-172-index.jpg)Setting Up and Optimizing Google My Business [GMB](https://honeypotmarketing.com/optimize-google-my-business/) (Google My Business) is a free local marketing tool that allows business owners and marketers to manage how their business is displayed on Google Search and Google Maps. The first step is to [create a GMB listing](https://honeypotmarketing.com/set-up-google-my-business/) by either claiming your page or creating a new one and then verify it. You must optimize your GMB listing. Google ranks on the profile’s completeness, so make sure to fill out as much information as you can. [![Screenshot of Honeypot GMB profile](https://honeypotmarketing.com/wp-content/uploads/Screenshot-of-GMB-profile.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Screenshot-of-GMB-profile.jpg) When someone searches on their phone for products or services, local search listings dominate the results, and those who have a Google Business Profile set up and optimized will rank the highest and be shown first. Your page’s information will show in three different places: Google’s sidebar, local results, and Google maps. Take a look at some of the amazing benefits of the free service: [![local marketing strategy](https://honeypotmarketing.com/wp-content/uploads/How-to-Create-an-Effective-Digital-Marketing-Strategy-for-Your-Local-Business.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/How-to-Create-an-Effective-Digital-Marketing-Strategy-for-Your-Local-Business.jpg) We’ve said it before, and we’ll say it again: Google Business Profiles are a free and highly effective way for local businesses to make an impact quickly. ## Google Ads Local Campaigns It’s no secret that Google generated billions of dollars of profit based on the effectiveness of Google Ads. You have the opportunity to spend a small amount in order to get a solid return in investment. Location targeting ads allows you to display your brand in a local geographic region, to people who are most likely to do business with you. Another important part of this: these consumers are searching for a solution. They’re in a “buying state”. With Google, you can do this by targeting either: - Entire countries. - Areas within a country like cities or territories. - A radius around your location. - Your Google My Business locations. GMB allows you to promote your stores across the Google Search Network, Google Maps, YouTube, and the Display Network, matching user queries every time they are relevant to you. [![local marketing strategy](https://honeypotmarketing.com/wp-content/uploads/Google-local-campaigns.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Google-local-campaigns.jpg) ## Citations, NAP, and the Map Pack A citation is a mention of your business on another website. For example, directories like Yelp. When it comes to citations, it doesn’t have to link to you. Unlike clickable backlinks. There are 2 major forms of citations: - **Structured citations** – a business listing located in an online database like Yellowpages.com or on a social media site like Yelp. Structured citations always include the mention of your business’ name, address, and phone number (also referred to as NAP). - **Unstructured citations** – are less formal. They’re online references to your business in articles, blogs, descriptions, captions, reviews, etc. Two of the biggest ranking factors for your map listing are: - An optimally-created GMB listing. - Citations or mentions of your business NAP (name, address, phone number) in high-quality directories and websites. [![local marketing strategy](https://honeypotmarketing.com/wp-content/uploads/citations-for-local-marketing.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/citations-for-local-marketing.jpg) Citations help to show your business’ authenticity and credibility. Businesses that appear at the top 3 of local searches have an average of 85 local citations. Using Google search can help find citation sources: - General business listings. - Search for local business listings. - Search for your competitor’s listings. [![local marketing strategy](https://honeypotmarketing.com/wp-content/uploads/03_12_How-to-Build-Citations-to-Increase-Your-Local-Website-Search-Ranking_05.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/03_12_How-to-Build-Citations-to-Increase-Your-Local-Website-Search-Ranking_05.jpg) ## Creating an Effective Local SEO Strategy For a local business, it can be difficult to compete with the big brands. Still, by developing a local marketing strategy, you can easily improve your local SEO performance by growing your brand’s visibility. Here are a few ideas to get the ball rolling: **Create Localized Content Ideas.** It always comes down to how specific you can create content that’s relevant to local searchers. I**ntegrate your CTAs into Content.** The CTAs will encourage more readers to take action and check out what you are doing. **Monitor your Organic Rankings and Traffic.** This is a great way to identify locations that work best to get your business found from the search. **Go Local.** If you keep adding content your customers want to interact with, your rankings gradually grow, and more people find your business. ## Local SEO 46% of all searches on Google are local. If you’re a local business and your SEO isn’t up to date, then every time someone searches for your products or services on Google, you’re missing an opportunity to drive traffic to your website. You want to rank high in the SERPs for local searches. Here are a few ideas on how to improve your local SEO: - Create a Contact Page - Make Phone Numbers Clickable - Add a Map to Your Website - Create Locally Targeted Content - Prioritize Customer Reviews - Build Citations on Local Search Engines, Blogs, and Local Directories [![Local SEO search ranking screenshot snippet.](https://honeypotmarketing.com/wp-content/uploads/local-search-ranking.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/local-search-ranking.jpg) ## Using Google Ads to Promote Locally Local campaigns are intended to help businesses give their potential customers the information they need when shopping locally. Local campaigns streamline the process for you, making it easy to promote your business across Google Search Network, Maps, YouTube, and the Google Display Network. When setting up your local marketing strategy, you only need to create some copy, choose some assets, set your budget, and the rest is optimized to help customers find you. **Create Specific Headlines.** If you want to attract local customers, you want to highlight the benefits of being local. **Use Location or Call Extensions.** Helps people find your locations by showing your address and a map or the distance to your business alongside your ads. **Increase your Bids for Mobile.** Optimizing for mobile will show your ads to users searching for your business on-the-go, increasing the chances of them visiting your store. **Schedule your Ads during Opening Hours.** You want to reach customers with enough time for them to visit your location. [![Example of local google ads](https://honeypotmarketing.com/wp-content/uploads/example-of-local-google-ads.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/example-of-local-google-ads.jpg) [![Example of local google ads](https://honeypotmarketing.com/wp-content/uploads/example-of-local-google-ads.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/example-of-local-google-ads.jpg) [![example of local google ads](https://honeypotmarketing.com/wp-content/uploads/example-of-local-google-ads.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/example-of-local-google-ads.jpg) [![Examples of local Google ads.](https://honeypotmarketing.com/wp-content/uploads/local-ad-examples.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/local-ad-examples.png) ## Local Services Ads Local Services Ads help your business connect with people who search for your products and services on Google. Your ads will appear for customers within your area, and you will only be charged if you are contacted directly through the ad. Local Services Ads work with the budget you have set for your business. [![Screenshot of search showing local services ads.](https://honeypotmarketing.com/wp-content/uploads/local-ad-services.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/local-ad-services.png) ## Google Guaranteed Businesses that pass a Google screening and qualification process through Local Service Ads will obtain a Google Guaranteed Badge. If you have this badge, and your customers aren’t satisfied with your product or service, Google may reimburse the customer for the amount paid for the product or service. When customers submit a request, you have the opportunity to make things right, and Google will then decide on a resolution. This is a great feature and will give your business authenticity. Having Google’s stamp of approval tells users that your business can be trusted. [![Screenshot og Google Guaranteed banner.](https://honeypotmarketing.com/wp-content/uploads/Google-guaranteed.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Google-guaranteed.png) ## GMB and Content Marketing GMB is much more than simply a directory for you business. Think of it more like another social media channel to take advantage of and implement it into your local marketing strategy. The more content you have on your GMB profile, the better you will rank in the SERPs. - Fill out every section of your profile - Leverage query data in the GMB dashboard to discover keywords - Maximize the power of effective imagery - Use posts for continual updates like you would on Instagram and Facebook - In everything you do, create a cohesive and engaging experience. [![Examples of gmb content posting.](https://honeypotmarketing.com/wp-content/uploads/gmb-content-posting.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/gmb-content-posting.png) ## That’s a Wrap There’s never been a better time to invest in a local [digital marketing strategy](/marketing/). With so many people looking to buy locally and support their communities, your business must implement local marketing strategies. If you’re not already taking advantage of GMB, local SEO, location targeting, and local services ads, now is the time to get started! People want to find and support local businesses, so make it easy for them to do so. [![Operation support local logo on green background.](https://honeypotmarketing.com/wp-content/uploads/operation-support-local.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/operation-support-local.png) Thanks for reading, and if you have any questions, comments, or stories to share, sound off in the comments below, or hit us up on our socials! Cheers! **Categories:** Digital Marketing, Winlocal **Tags:** Content Strategy, Digital Marketing, Digital Marketing Strategy, GMB, Google My Business, How To, Local SEO, Marketing, Marketing Strategy, Marketing Tips, SEO, Small Business --- ### [The Power of Podcasting for Building Your Brand](https://honeypotmarketing.com/podcast/the-power-of-podcasting-for-building-your-brand/) **Published:** June 17, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1655313765907_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1655313765907_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience. It can feel robotic, scripted, or even disingenuous. So what’s a good solution? In this episode, we’ll be talking to Roger Nairn, **Co-Founder, and CEO of JAR Audio**. Podcasting can engage listeners by delivering value in the form of genuine and relatable content. You don’t have to be a professional radio host to start a podcast. Be genuine, relatable, and engage in meaningful conversations. **The Power of Podcasting for Building Your Brand.** ![](https://honeypotmarketing.com/wp-content/uploads/Facebook-L@TH.png "- digital marketing for growing businesses by honeypot marketing") ## What’s on tap? - The origin story of JAR Audio. How they start from a small agency to one of the world’s largest agencies? - Podcasting; a new, powerful, and sometimes arguable underutilised channel. - The rise of podcasting. - Can anyone create a podcast? - Identifying your personas. - How a podcast fits in with a business’s content strategy. - Create themes and engaging stories around your personas. - Repurposing your podcast. - How to measure the success of your podcast. ## The origin story of JAR Audio Roger Nairn has spent more than 20 years in the advertising world and has worked with some of the world’s biggest agencies. With the idea to create advertising materials for clients to reach audiences and engage with them, he got into the podcast space. What just started out as a hobby, gave Roger an opportunity to speak with incredible people including Seth Godin and Stefan Sagmeister. Roger with the thought of business in mind started combining podcasts with his love of advertising marketing and met some amazing people who had their own specialities. ![JAR Audio](https://honeypotmarketing.com/wp-content/uploads/Screen-Shot-2022-06-17-at-4.08.23-PM.png "- digital marketing for growing businesses by honeypot marketing") Soon enough, Roger and his partners Jen and Aaron started an agency that helped brands get into the podcast space and made them successful at it. Since just being full-time 2 years ago, [Jar Audio is one of the largest podcast production agencies in the world.](https://jaraudio.com/) ## Podcasting; a new, powerful, and sometimes arguable underutilised channel. A podcast is a sort of technology, an idea like an RSS feed, and is about 15 years old. Over time, it has evolved; however, the actual crux of it is all about engaging stories and conversations, topics that are interesting to the listener. ![Podcast a powerful channel](https://honeypotmarketing.com/wp-content/uploads/image-37-1024x536.png "- digital marketing for growing businesses by honeypot marketing") A podcast is also an intimate medium as you develop a relationship with the host. Podcasting has higher effectiveness because podcase listeners are more engaged as they are often listening, whilst doing other activities which increases their focus. ## The Rise of Podcasting Podcasts have influenced not just regular people but also corporations. With their rise in popularity, and often a need to monetize, some podcasts now employ ads and promote products or businesses. Indeed, they often do so better or more effective than other media platforms. First, podcast advertising chooses quality over quantity: User experience means listeners’ trust in hosts or invisibly shifting from editorial work to commercials and back. ![The rise of podcasting:](https://honeypotmarketing.com/wp-content/uploads/image-38.png "- digital marketing for growing businesses by honeypot marketing") Second, podcast audiences are already engaged in the topic. One of many things that creates such engagement is the intimate environment of a host-audience podcast. A third reason is the ability to target specific audiences. Because podcasts vary so widely, businesses can choose a show that is very related to the product they want to sell. ## Can anyone create a podcast? You are empowered to create your own station. But with the podcasting industry still evolving there are very few rules and regulations currently. There is very little barrier to entry and fewer rules. All you have to ensure you have decent audio quality and not be boring! ![Can anyone create podcast?](https://honeypotmarketing.com/wp-content/uploads/image-39-1024x539.png "- digital marketing for growing businesses by honeypot marketing") If things go wrong, your audience understands as long as you’re respecting them and you can explain kind of what happened. Be confident, creative and consistent! That’s one of the biggest parts of creating your own podcast. ## Identifying your personas The significant aspect of podcasting is building a community and understanding your community as a business is always important. Try to be clear in identifying what the audience needs and how can you deliver that in the form of a podcast and how are you able to provide value to the listener on your own. ![Identifying Personas](https://honeypotmarketing.com/wp-content/uploads/image-40-1024x434.png "- digital marketing for growing businesses by honeypot marketing") There are many different formats you can try such as there’s the panel opportunity where maybe there’s like 3 or 4 guests and you are the host, you are kind of trying to get different perspectives on an idea. There are different types of styles such as narrative style, documentary style and so much more! ## How a podcast fits in with a business’s content strategy? Podcasts are inexpensive to create and scale well, a win-win for your content team. With mobile consumption at an all-time high worldwide, mobile-friendly content experiences are becoming increasingly essential, and podcasts already lead the charge in that respect. ![How a podcast fits in with a business's content strategy?](https://honeypotmarketing.com/wp-content/uploads/image-41.png "- digital marketing for growing businesses by honeypot marketing") The sheer freedom listeners have to consume podcasts wherever and whenever they want is unrivalled by any other form of content available today. People can multitask while listening to a podcast, which ultimately increases engagement. Achieving brand affinity starts with an engaged audience. When a listener is truly engaged and loyal to a podcast, they often become its biggest champions. ## Create themes and engaging stories around your personas ![Create themes and engaging stories around your personas](https://honeypotmarketing.com/wp-content/uploads/image-42-1024x683.png "- digital marketing for growing businesses by honeypot marketing") Use different podcast directories on the search engines to find a specific topic. to define your listener persona, you’ll need to answer these basic questions. - Who is the listener I’m looking to speak to? - What motivates them to listen to your podcast? - What are their barriers to listening to your podcast? - What other types of content is my listener consuming? - What’s a typical day for your persona? - What are the possible contact points? - How do they use communication channels? ## Repurposing your podcast ![Repurposing your podcast](https://honeypotmarketing.com/wp-content/uploads/image-43.png "- digital marketing for growing businesses by honeypot marketing") - Create audiograms for sharable social content - Give your podcast a video element - Convert your episode’s content into infographics - Write your episodes as blog posts - Run your podcast as a live stream - Start a newsletter for your podcast - Repurpose your episodes into transcripts ## How to measure the success of your podcast? ![Measuring success](https://honeypotmarketing.com/wp-content/uploads/image-44-1024x778.png "- digital marketing for growing businesses by honeypot marketing") There are many elements of a podcast that can provide substantial details about the audience, engagement levels and quality of the content Here’s a list of eight methods you might use to measure the success of your podcast: 1\. Number of listeners 2\. Number of downloads per episode 3\. Sponsors and advertisements 4\. Audience and critic reviews 5\. Website and social media traffic 6\. Engagement with promotional materials 7\. Networking and referrals 8\. Recycled content ## That’s a wrap! We would like to thank Roger Nairn of JAR Audio to make this collaboration successful. ![Thank you](https://honeypotmarketing.com/wp-content/uploads/Facebook-L@TH-Thank-You-1.png "- digital marketing for growing businesses by honeypot marketing") Roger has helped many clients find their voice through podcasting. Roger is a podcasting expert with over 20 years of experience in the world of advertising. What started as a small agency that specialized in helping brands get into the podcast space, JAR Audio is now one of the largest podcast production agencies in the world. **Categories:** Branding, Content Marketing, Podcast **Tags:** Podcasts, Social media marketing --- ### [How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices](https://honeypotmarketing.com/seo/how-seo-digital-ads-and-specialty-marketing-strategies-can-help-grow-practices/) **Published:** June 24, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1655320561418_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1655320561418_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") It’s true that everyone needs healthcare, so why would medical professionals consider marketing? With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business. In this episode, we’ll be talking to Justin Knott, **CEO of Intrepy Healthcare Marketing**. Justin is a speaker, podcaster, and content creator that helps physicians and medical practices tell their stories. He promotes their procedures and specialties to engage with existing and potential patients to drive new business and growth. As the President & CEO of Intrepy Healthcare Marketing, Justin aids doctors and surgeons in creating a connection with their patients and communicating key differentiators through healthcare marketing strategy development. The right content strategy can help you compete with larger healthcare systems in your market. Get the best engagement from a marketing perspective to help your practice stand out among the rest. **How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices** ## What’s on agenda? - Defining a marketing strategy. - Why is SEO so important when building a marketing strategy? - Is paid advertising necessary to attract new clients? - Specialty Marketing Strategies. - What are the most important elements of tracking performance and ROI? - Best practices. Let’s dive in! ## Defining a marketing strategy A marketing strategy is a long-term plan for achieving a company’s goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers. ![defining marketing strategy](https://honeypotmarketing.com/wp-content/uploads/image-45.png "- digital marketing for growing businesses by honeypot marketing") Few things to keep in mind while developing a marketing strategy: - Marketing is more than just advertising and promotion – it’s all about connecting with the customer. - A marketing strategy sets the direction for all your product and marketing-related activities. - Having a marketing strategy helps keep all your activities on track. Creating – and following – a marketing strategy is essential to setting the direction not just for your marketing-related activities but also for your entire business. Without a defined strategy you won’t know who your customers are, you won’t develop the right products, and you’ll waste money promoting them. ## **Why is SEO so important when building a marketing strategy?** SEO is the most viable and cost-effective way to understand and reach your customers at critical moments. The goal of experienced SEO is to lay a strong foundation for a beautiful website with a clean and effective user experience that is easy to find by searching, thanks to the reliability and reliability of the brand and its digital properties. ![Why is SEO important?](https://honeypotmarketing.com/wp-content/uploads/image-47.png "- digital marketing for growing businesses by honeypot marketing") SEO dates and formats provide a clear signal of intent and user behaviour. This happens in different ways. - Search for query data. - SERP analysis. - Analytical data and AI insights. Local SEO aims to optimize digital properties for your specific environment, so people can find you quickly and easily and get one step closer to a transaction. ## Is paid advertising necessary to attract new clients? Paid advertising is one of the most important channels in Digital Arsenal. However, they are often abused because the results are immediate. ![Paid Ads](https://honeypotmarketing.com/wp-content/uploads/image-48.png "- digital marketing for growing businesses by honeypot marketing") Paid Ads are very affordable and measurable. The targeting of paid ads is so specific that you can reach relevant visitors who are interested in your brand, match the demographics of your sales persona, and are in the exact geographic location you want to target. With paid advertising, you can customize your brand and message the way you think it’s appropriate, and test them regularly to see what’s working and what’s not. ## Specialty Marketing Strategies It is important to find the balance between client expectations and what we want to happen while creating specialty marketing strategies. ![Specialty Marketing Strategies](https://honeypotmarketing.com/wp-content/uploads/image-49.png "- digital marketing for growing businesses by honeypot marketing") Ensure you are able to identify the content this served to the right audience and that there is accuracy behind it. Make sure your team has an opportunity to look at the content and approve it along with having an understanding of the purpose and urgency of the strategy. ## What are the most important elements of tracking performance and ROI? To measure and replicate business success, you need to track your return on investment (ROI). Digital marketing is no exception. In fact, marketing is a very important revenue-generating activity, so measuring your marketing ROI is paramount. ![Measure ROI](https://honeypotmarketing.com/wp-content/uploads/image-50-1024x682.png "- digital marketing for growing businesses by honeypot marketing") Here are some key elements of tracking performance and ROI: - Traffic to the website - SERP Ranking - Time Spent on site - Pages per visit - Returning Visitors - Social Sharing - Conversions - Click through rate - Conversion rate ## Best Practices ![Best practices](https://honeypotmarketing.com/wp-content/uploads/image-51.png "- digital marketing for growing businesses by honeypot marketing") Here are some best practices for growing practices: - Identify the Target Audience - Develop a Content Marketing Strategy - Build Relevant Content - Incorporate SEO Tactics - Try Omnichannel Marketing - Use Accurate Data A strong digital presence can help your business in many ways. You can easily generate awareness and engagement before and after the sale. It will help you turn new buyers into loyal customers. It boosts word-of-mouth and social sharing to further enhance your presence. Finally, shorten the buyer’s journey by presenting the right offers at the right place and at the right time. ## That’s a wrap! We would like to thank Justin Knott. Justin is a speaker, podcaster, and content creator that helps physicians and medical practices tell their stories. He promotes their procedures and specialties to engage with existing and potential patients to drive new business and growth. As the President & CEO of Intrepy Healthcare Marketing, Justin aids doctors and surgeons in creating a connection with their patients and communicating key differentiators through healthcare marketing strategy development. ![Thank you](https://honeypotmarketing.com/wp-content/uploads/Facebook-L@TH-thank-you-2.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Content Marketing, Marketing, Podcast, SEO **Tags:** Digital Marketing, PPC, SEO, Small Business --- ### [Unlocking the Power of Automation to Scale Content Creation](https://honeypotmarketing.com/digital-marketing/unlocking-the-power-of-automation-to-scale-content-creation/) **Published:** May 13, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1652468858685_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1652468858685_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") You’ve probably heard the well-worn term “Time is money”. With content marketing, a lot of time can be burned on simple or repetitive tasks. That’s where the power of automation comes in… Content automation can help your team’s workflow, allowing them to focus on vital sales and marketing strategies to bring in those new and returning customers. ![What's Working?](https://honeypotmarketing.com/wp-content/uploads/image-17.png "- digital marketing for growing businesses by honeypot marketing") ### Good Marketers should be skeptical of automation Technology is a great enabler, but it’s also a restrictive force as well. Good marketers should be skeptical of, automation and technology in general, because marketing in itself is a really basic fundamental thing that has existed for a long time. Automation is there to make things easier in the world of marketing. Automation on the communication side is significant as well. Few questions to ask before starting automation: - What is your goal? - Have you done this manually before? - Have you been doing it manually consistently enough? ![Skeptical of Automation](https://honeypotmarketing.com/wp-content/uploads/image-18.png "- digital marketing for growing businesses by honeypot marketing") ### **What are the Pain Points of Content Marketing?** Knowing what the pain points are is the important part. It is important to generate original and authentic content. ![Content Marketing Pain Points](https://honeypotmarketing.com/wp-content/uploads/image-20.png "- digital marketing for growing businesses by honeypot marketing") Focus on creating a content strategy that ties everything together. Truly creating a social strategy based on what’s happening ### **Content Creation Strategy** Content strategy means: - What’s your point of view? - How are you creating content? - How are you post-producing it? - How are you distributing it? - How are you gathering analytics? ![Pain points of content marketing](https://honeypotmarketing.com/wp-content/uploads/image-21-1024x535.png "- digital marketing for growing businesses by honeypot marketing") Marketers never make assumptions about their audience! **Effective Examples of Automation** There are many effective automation tools that we use every day for content creation: - Google Drive to store your content - Zapier for tracking systems - Air Table to organize content - Slack for communication The really important concept in the world of automation is that it’s not about complexity. ![Effective Examples of Automation](https://honeypotmarketing.com/wp-content/uploads/Facebook-Instagram-L@TH-1-1024x1024.png "- digital marketing for growing businesses by honeypot marketing") It’s about how you can automate things, which your team has done a dozen times a day. ## That’s Wrap! We’d like to thank Stephen G. Pope for joining us on this episode of Live at the Hive. ![Thank you](https://honeypotmarketing.com/wp-content/uploads/Facebook-Instagram-L@TH-1024x1024.png "- digital marketing for growing businesses by honeypot marketing") Stephen G. Pope is the Found & CEO of SGP Labs. He helps companies & brands efficiently repurpose and distribute content across multiple marketing channels daily. Using a mixture of business expertise, inbound content marketing, workflow, and tech/automation—He has developed the ONLY plug-and-play media company/system so that you can make more impact with your target audience. And that means you’ll grow fast. **Categories:** Automation, Content Marketing, Conversion Optimization, Digital Marketing, Podcast **Tags:** Content Creation, Digital Marketing, Email Automation, Email Marketing --- ### [Unleashing Creativity Into Your Digital Marketing Campaigns](https://honeypotmarketing.com/small-business/unleashing-creativity-into-your-digital-marketing-campaigns/) **Published:** May 2, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1651263643302_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1651263643302_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Are your digital marketing campaigns missing that creative spark in driving engagement? There’s a solution for that! With time being an important factor in everyone’s lives, they are often too busy to hold attention for very long. That’s where providing a hook comes in! By creating engaging graphics and videos, you have an opportunity to maintain retention and keep your audience engaged. ## What’s Working? ![Unleashing Creativity Into Your Digital Marketing Campaigns](https://honeypotmarketing.com/wp-content/uploads/225-1.png "- digital marketing for growing businesses by honeypot marketing") ## **Sparking Your Creativity** Whether creativity comes naturally to you or not, one can utilize many practices and resources to gain inspiration. Start with a goal in mind, and work your way through it. Ask yourself: - What emotions do I want to convey? - What elements do I want to have? - What is the desired outcome of my work? ![Sparking Your Creativity](https://honeypotmarketing.com/wp-content/uploads/225-2.png "- digital marketing for growing businesses by honeypot marketing") ## **Finding Inspiration** Now that you have a goal in mind look for inspiration! Our favourite resources include: - Pinterest - Dribbble - Designspiration - DeviantArt - TikTok - Look at what other creators are doing, and find what stands out. ![Finding Inspiration](https://honeypotmarketing.com/wp-content/uploads/225-3.png "- digital marketing for growing businesses by honeypot marketing") ## **Development of Graphics and Videos:** **6 Best Practices** People retain the memory of content when visual representations are used with copy and audio. Use captivating imagery and videos to drive engagement toward your content. Tell a story with your graphics and clips! ![Development of Graphics and Videos: 6 Best Practices](https://honeypotmarketing.com/wp-content/uploads/225-4.png "- digital marketing for growing businesses by honeypot marketing") ## **Video Tip 1: Create a 4-Second Hook** - Be genuine - Directly involve the viewer - Ask questions they seek answers to - Provide humour [![Create a 4-Second Hook](https://honeypotmarketing.com/wp-content/uploads/225-5.png "- digital marketing for growing businesses by honeypot marketing")](https://drive.google.com/file/d/1WFE_rqRCR2KOba7jL_SVnI1blFZrjxWu/view?resourcekey) ## **Video Tip 2: Get Straight to the Point / Don’t Drag People Along** - Know your audience - Provide instant value - Address pain points - Keep it short [![Get Straight to the Point / Don’t Drag People Along](https://honeypotmarketing.com/wp-content/uploads/225-6.png "- digital marketing for growing businesses by honeypot marketing")](https://drive.google.com/file/d/1iw5_ldyITthwAUDQWL-8SWtQpIIvbCHB/view?resourcekey) ## **Video Tip 3: Use Pattern Interrupts** - It brings attention back to the content - Improves retention and watch time - Keeps content interesting - It helps to stand out – brand recognition ![Use Pattern Interrupts](https://honeypotmarketing.com/wp-content/uploads/225-7.png "- digital marketing for growing businesses by honeypot marketing") ## **Design Tip 1: Keep It Consistent** Consistency is critical in your social strategy because it’s: - Well-balanced and appealing - Creates a strong visual message - Easily recognizable How do you achieve brand cohesion? - Use custom templates - Create hierarchy - Use brand elements such as typography and colour codes ![Keep It Consistent](https://honeypotmarketing.com/wp-content/uploads/225-8.png "- digital marketing for growing businesses by honeypot marketing") ## **Design Tip 2: Keep It Clear and Concise** Keep your messaging clear and straightforward. - Be tasteful with text length - Choose typography wisely - Ensure legibility - Include whitespace ![Keep It Clear and Concise](https://honeypotmarketing.com/wp-content/uploads/225-9.png "- digital marketing for growing businesses by honeypot marketing") ## **Design Tip 3: Include a CTA** Define the purpose of your post not only in your caption but on your graphic too! Some CTA examples: - Install Now - Register Today - Leave a Review - Comment Below Whatever your goal is, ensure it’s clear to your audience. ![Include a CTA](https://honeypotmarketing.com/wp-content/uploads/225-10.png "- digital marketing for growing businesses by honeypot marketing") ## **Top Creative Strategies for Digital Ads** It is essential to strategize your Digital Ads campaigns to elevate your business’ growth. It is also important to bring creativity into campaigns to stand out from the crowd and make them more engaging. Here are some creative strategies for the Digital Ads campaign which can help set you apart from your competitors. ![Top Creative Strategies for Digital Ads](https://honeypotmarketing.com/wp-content/uploads/225-11.png "- digital marketing for growing businesses by honeypot marketing") ## **Add Countdown a Timer to Google Ads** This ad customizer inserts a countdown timer in Google Ads. It is a nifty little feature that can increase the visibility of your ads and communicates a sense of urgency to your call-to-action. The countdown function can be placed in any text ad and counts down by day, hour, then minute as the event time draws near. ![Add Countdown a Timer to Google Ads](https://honeypotmarketing.com/wp-content/uploads/225-12.png "- digital marketing for growing businesses by honeypot marketing") ## **Lead Gen Forms To Build Email Marketing List** Facebook Lead Ads can help you quickly add targeted people to your email list. - Conversion happens within Facebook. - Add people directly to your email list. - Reporting and statistics provided by Campaign Reports With the built-in Facebook lead form feature, you can add custom questions and fields to your form and use it in a lead generation ad campaign. ![Lead Gen Forms To Build Email Marketing List](https://honeypotmarketing.com/wp-content/uploads/225-13.png "- digital marketing for growing businesses by honeypot marketing") ## **Use Interactive Video Throughout Your Funnel** Interactive Video creates a “choose your own adventure” style of video interaction. You’ll be able to learn more about your visitors, and that information can create personalized experiences. [VideoAsk](https://www.videoask.com/video-form) is an excellent platform for creating interactive videos. [![Use Interactive Video Throughout Your Funnel](https://honeypotmarketing.com/wp-content/uploads/225-14.png "- digital marketing for growing businesses by honeypot marketing")](https://www.videoask.com/video-form) ## **Offer Expertise By Answering The Top Questions** Similar to incentives, offer up your expertise by answering questions! It doesn’t cost anything except your time, and in return, you get a lot of brand awareness and engagement. For example, in this video, a Financial Advisor shared their expertise in investing and retirement planning. ![Offer Expertise By Answering The Top Questions](https://honeypotmarketing.com/wp-content/uploads/225-15.png "- digital marketing for growing businesses by honeypot marketing") ## **That’s a Wrap!** Creativity will go a long way in video and graphic design for your campaigns. Keep your content relevant by creating clear and cohesive messaging to ensure your audience remains engaged! ![That’s a Wrap!](https://honeypotmarketing.com/wp-content/uploads/225-16.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed learning about **Unleashing Creativity Into Your Digital Marketing Campaigns**. If you’re looking for more great content, check out some of our other reads below: **[Promoting Live, Hybrid, and Virtual Events Effectively in a Social World](https://honeypotmarketing.com/promoting-live-hybrid-and-virtual-events-effectively-in-a-social-world/)** **[Unleashing the Power of TikTok for Your Business – How to Get Started and Grow](https://honeypotmarketing.com/tiktok-for-business/)** **[Boost Your Shopify Sales Using Social Media eCommerce Features](https://honeypotmarketing.com/boost-your-shopify-sales-using-social-media-ecommerce-features/)** **Categories:** Branding, Content Marketing, Digital Marketing, eCommerce, Lead Gen, Paid Ads, Podcast, Small Business **Tags:** Digital Marketing --- ### [SEO Fundamentals and the Future of Search for Business](https://honeypotmarketing.com/seo/seo-fundamentals-and-the-future-of-search-for-business/) **Published:** July 22, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1656518019002_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1656518019002_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") It can undoubtedly be frustrating when your business or website comes up at the bottom of a search. That’s exactly why you need proper SEO optimization to increase traffic to your site and climb the search engine ranks to be visible to potential clients. In this episode, we’ll be talking to Vikas Singal, an entrepreneur, Professional SEO Consultant, Founder & CEO of SamBlogs.com, and Founder of Grownle.com who has been working in Digital Marketing Industry for over 11+ years. **Vikas is well known for providing invaluable service and SEO insights to all of his clients to help accelerate their business growth.** **Whether you are the leader of a small business, start-up, challenger brand, or enterprise, Vikas can answer your SEO questions.** Knowing the **importance of SEO and what it can do for your business will get you the result you need in the world of digital marketing.** It’s all about increasing your findability online and ranking at the top so people can find your business. SEO Fundamentals and the Future of Search for Business. We’ll be discussing SEO 101 and what the future holds for potential SEO tactics as they continue to change and grow. ## What’s On Agenda? - The importance of SEO and why businesses need to include it in their marketing strategy. - Search fundamentals. - How businesses can get started with an SEO program. - The most common misconceptions about SEO. - How SEO will evolve in the future. - Top tips and advice for businesses looking to increase their findability online. ## The Importance Of SEO And Why Businesses Need To Include It In Their Marketing Strategy You’ve probably heard a hundred times or more how important Search Engine Optimization (SEO) is as a digital marketing technique. But do you really understand the significance of SEO? Increasing visibility, or making it simpler for prospects to find you when they search for anything you have to offer, is one of the most crucial SEO duties. Your rating has a direct impact on your visibility. ![Importance of SEO](https://honeypotmarketing.com/wp-content/uploads/image-61.png "- digital marketing for growing businesses by honeypot marketing") It’s important to raise your organic page ranking since the higher you appear on a search engine result page (SERP), the more probable it is that potential customers will see you and click through to your website. One of the key objectives of SEO is to increase online traffic, and you can improve traffic by improving visibility and ranks. ## Search Fundamentals A website’s rank in search engine results is influenced by a variety of factors, including SEO. Here are 3 essential elements of a successful SEO campaign. ![Search Fundamentals](https://honeypotmarketing.com/wp-content/uploads/image-60-1024x558.png "- digital marketing for growing businesses by honeypot marketing") 1. Keywords: In order for the audience to find your website through a search engine, keywords must be included throughout the content of your website. Your search engine ranking can be made or broken by using relevant keywords. 2. Links: Search engines can easily increase your rank by linking back to your website and using a variety of other factors. Although some people think that increasing the number of links is the greatest approach to boost their SEO, the quality of the links really has a higher ranking than the quantity. 3. Content: The king is good content. Search engines can tell when a website’s content is trustworthy, so stuffing your keywords all over the place won’t improve your rating. Instead, produce material that is clear, insightful, condensed, and enticing. There are many different types of content, including blog posts, white papers, websites, case studies, and more. ## How Businesses Can Get Started With an SEO Program? ![How to get started with SEO?](https://honeypotmarketing.com/wp-content/uploads/image-59.png "- digital marketing for growing businesses by honeypot marketing") Start-ups and small businesses can leverage SEO to attract qualified website traffic and prospects. - Use Google Ads Keywords Planner to identify trendy and relevant keywords - Include Relevant Keywords in the Title Tag and Website Content - Create a landing page for each product or service - Include relevant text in the page URL - Include alternative text for each image ## The Most Common Misconceptions About SEO Every digital marketing campaign should include SEO as a core component. The only issue is that it can be difficult to convince business owners of its necessity. ![Misconception of SEO](https://honeypotmarketing.com/wp-content/uploads/image-58.png "- digital marketing for growing businesses by honeypot marketing") Search engine optimization techniques and strategies change so quickly, that occasionally even trained experts cannot keep up. It is understandable why business owners have so many misconceptions regarding SEO. - SEO Is A One-Time-Only Thing - SEO Is All About Links - Keywords Mean Better Rankings - Encrypted Keywords Kill SEO - Content Marketing Replaces SEO ## How Will SEO Evolve in Future? What will SEO look like in the future? The following trends are important to keep in mind for your plan. ![The future of SEO](https://honeypotmarketing.com/wp-content/uploads/image-57-1024x539.png "- digital marketing for growing businesses by honeypot marketing") - Exact-Match Keywords Are Going Obsolete - Usability is Becoming Part of SEO - Building the True Answer Engine - Optimizing for semantic search ## Top Tips and Advice for Businesses Looking To Increase Their Findability Online Any business must have a website, especially in today’s environment where everything is moving digital. But it can be difficult to get your website noticed on Google, so that is a different issue. ![Tips for SEO and small business](https://honeypotmarketing.com/wp-content/uploads/image-56-1024x544.png "- digital marketing for growing businesses by honeypot marketing") - Select keywords for the pages of your website. - Create your websites with Google search in mind. - Additional pages - Subscribe to online directories - Get Google verified - Use attention-grabbing page titles - Engage influencers - Produce superior content ## That’s a Wrap! We would like to thank Vikas Singal. ![Thank you Vikas Singal](https://honeypotmarketing.com/wp-content/uploads/ThankYou.png "- digital marketing for growing businesses by honeypot marketing") Vikas Singal, an entrepreneur, Professional SEO Consultant, Founder & CEO of SamBlogs.com, and Founder of Grownle.com who has been working in Digital Marketing Industry for over 11+ years. Vikas is well known for providing invaluable service and SEO insights to all of his clients to help accelerate their business growth. Whether you are the leader of a small business, start-up, challenger brand, or enterprise, Vikas can answer your SEO questions. **Categories:** Content Marketing, Marketing, Podcast, SEO **Tags:** search engine optimzation, SEO --- ### [Selling Complex B2B Solutions and Fostering Relationships](https://honeypotmarketing.com/abm/sell-complex-solutions-and-foster-relationships/) **Published:** May 20, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1652900872382_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1652900872382_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Have you ever wondered what goes into the engagement process of the B2B space? The world of B-2-B solutions can be very intricate. Selling in the B2B space is very different than B2C or product-driven spaces. Relationships are complex, every engagement is unique and requires a more complex team of stakeholders. Joining us on this week’s Live is our special guest, Anka Wimbush. Anka is National Accounts Manager at Buckland Customs Brokers, and together we’ll be talking about developing relationships in the Logistics space, how they use content to drive engagement, and how social selling can be much easier than you think. It’s not only about getting the client, retaining the client relationship is just as important. Anka is going to be giving us her process on how she anticipates potential issues and meets the issues head-on with resolutions. How to Sell Complex B2B Solutions and Foster Relationships with Anka Wimbush of Buckland Logistics. ### **Insights on Sales and Client Management** As an account manager, sometimes the roles are split between two sides which are sales and client management. Because the growth of the company is necessary, it is important to ensure that the transition is nice and that the client is happy and will stay right. ![client management](https://honeypotmarketing.com/wp-content/uploads/image-22-1024x442.png "- digital marketing for growing businesses by honeypot marketing") There are many things that hold people back is the complexity of subscribing to additional services. ### **Building Your Network** One of the very simple and subtle approaches to building a network over time, taking snackable pieces of content and continuously sharing them in a way that isn’t too pushy or pressing. For example; when you require an online tool or a guide all you have to do is just put in your email address and it’ll get emailed to you. ![Building A Network](https://honeypotmarketing.com/wp-content/uploads/image-23-1024x535.png "- digital marketing for growing businesses by honeypot marketing") But the marketing team has your email address so they can start email nurturing you by sending a thank you email and that if you have any questions you can reach out to the company. That’s how businesses remove pain points and eventually build a connection with their audiences. ### **How to Foster Relationships?** To foster relationships with clients, businesses have to really stay in touch with them, answering the questions that the client has so businesses can understand where are the pain points. The key thing is to listen to the customer and then provide good solutions. ![Foster Relationships](https://honeypotmarketing.com/wp-content/uploads/image-24.png "- digital marketing for growing businesses by honeypot marketing") Businesses have to ensure that they have the right team and that the customer feels that this makes sense and it is going to work right. ### **How often to dip into the content library?** As a business, it is important to have a content library and take a dip into it once in a while. This can be a conversation starter for new users and a helpful guide to your actual clients. ![Content Library](https://honeypotmarketing.com/wp-content/uploads/image-26.png "- digital marketing for growing businesses by honeypot marketing") Businesses can share this information for free which in return will have potential clients think how easily the business is sharing the content. ### **How do resolve issues with clients?** It’s actually retaining a client is more difficult than actually getting the client. Here’s how you can resolve conflicts with clients: - Reassure frustrated customers that they are fully understood. - Practice intent listening when interacting with customers. - Practice optimism and positivity in communicating with customers. - Reassure customers about necessary transfers. It is important to find out the core problem and fix that problem with a good solution. ![Resolving a client issue](https://honeypotmarketing.com/wp-content/uploads/image-25.png "- digital marketing for growing businesses by honeypot marketing") Ensure to build trust with your clients and try to provide them solutions fairly quickly, depending on the circumstance. ### **That’s A Wrap!** We’d like to thank Anka Wimbus from Buckland Logistics for joining us on this episode of Live at the Hive. ![](https://honeypotmarketing.com/wp-content/uploads/image-27.png "- digital marketing for growing businesses by honeypot marketing") Buckland Logistics offers the services of customs brokerage is one of our main components. They provide services all across Canada, US and Mexico. And they also provide the freight piece of it as well. And it’s any mode of transportation via air ocean truck rail. **Categories:** Account Based Marketing **Tags:** Client Management, Digital Marketing, Email Marketing --- ### [Promoting Live and Virtual Events Effectively in a Social World](https://honeypotmarketing.com/abm/promoting-live-hybrid-and-virtual-events-effectively-in-a-social-world/) **Published:** April 25, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1650658871344_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1650658871344_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Over the past couple of years, all events have been virtual; now that things are opening up, many businesses are opting for Hybrid events. Why? There’s an added flexibility for your customers and prospects who may not be able to attend in person. It also adds a new revenue stream for lower-cost virtual attendees if your events are paid. The challenge is, getting and keeping the attention of your audience. Especially in the noisy social media world we now live in. Today we’ll be talking about driving interest and registrations to your webinar, hybrid or live event. ## What’s working? Promoting your events effectively can be the make or break of a successful outcome. We’ll take you through our See, Think, Do, Care strategy to help you take control and build your desired event. ![What's working?](https://honeypotmarketing.com/wp-content/uploads/224-1-1024x759.png "- digital marketing for growing businesses by honeypot marketing") Let’s dive in! ## **Webinar Promotional Timeline – 2 Sides to a Coin** **4-6 Weeks Before Event:** - Generate buzz via organic and boosted social media posts, announcements, reminders, promotions, etc. - Confirm existing ticket holders and nurture new registrants to avoid attrition ![Webinar Promotional Timeline - 2 Sides to a Coin](https://honeypotmarketing.com/wp-content/uploads/224-2.png "- digital marketing for growing businesses by honeypot marketing") **1 Week to Event:** - Keep the energy going- send reminders to registrants leading up to the event - Announce once the event is live **Post-Event Follow Up:** - Gage outcome with follow up emails - Share photos & memorable moments ![See Think Do Care](https://honeypotmarketing.com/wp-content/uploads/224-3-1024x584.png "- digital marketing for growing businesses by honeypot marketing") ## **Promotional Email Marketing Plan (Leads)** Make an offer that directly benefits your audience. Send out an email Reminder 24 – 48 Hours before the event. Send another email that the event is live. ![Promotional Email Marketing Plan (Leads)](https://honeypotmarketing.com/wp-content/uploads/224-4.png "- digital marketing for growing businesses by honeypot marketing") Create quality social media posts to increase awareness and remind people about the upcoming event. ## **Social Lead Engagement Nurturing – 4-6 Weeks Before Event** - Upload your leads and create custom audiences - Boost relevant and “nugget” style content on social for engagement - Nurture and convert leads into your custom audience with Calls to Action - Create first send off emails with engaging CTAs - Offer incentive and urgency for attendees to join your event [![Social Lead Engagement Nurturing – 4-6 Weeks Before Event](https://honeypotmarketing.com/wp-content/uploads/224-5.png "- digital marketing for growing businesses by honeypot marketing")](https://drive.google.com/file/d/1JMhUIIbQPG0HhSIprrYfE2b8GSuYlWWp/view?resourcekey) ## **Lead Nurturing Email – 1 Week Before Event** - Send reminder emails to the unregistered people - Offer Exclusives - Show Off Your Best Event Details - Promoting on social media with incentives (contests, live streaming) - Accept on Day Registrations - Offer value to people who registered ![Lead Nurturing Email – 1 Week Before Event](https://honeypotmarketing.com/wp-content/uploads/224-6.png "- digital marketing for growing businesses by honeypot marketing") ## **Lead Nurturing – Post Event: People Who Attended** So your event went great; now what? Continue the conversation by following up with attendees and those who couldn’t make it! 1\. **Thank** everyone involved 2\. Ask for event **feedback** 3\. Send a **round-up email** to those who couldn’t attend 4\. Offer **coupon codes** for future events 5\. Create social media **highlights** ![Lead Nurturing – Post Event: People Who Attended](https://honeypotmarketing.com/wp-content/uploads/224-7.png "- digital marketing for growing businesses by honeypot marketing") ## **Lead Nurturing – What About People Who Didn’t Attend?** - Don’t give up on them! - Follow-up with an **On-Demand** version - Provide a flexible way for your leads to consume valuable content - Create **snackable social videos** from your event - Promote and boost your social media audiences we discussed earlier - This keeps your content and engagement fresh (and can reactivate cold leads) ![Lead Nurturing – What About People Who Didn’t Attend?](https://honeypotmarketing.com/wp-content/uploads/224-8.png "- digital marketing for growing businesses by honeypot marketing") ## **Further Nurturing With Continued Use of These Channels** Continue to use these channels to ensure you’re getting: - Engagement - Retention - Referrals - Reviews - Additional Sales You can start to create custom audiences and boost content and offers to your existing customers. ![Further Nurturing With Continued Use of These Channels](https://honeypotmarketing.com/wp-content/uploads/224-9.png "- digital marketing for growing businesses by honeypot marketing") Paid campaigns and Facebook Boosted Videos that will increase awareness and retention. ## **That’s a Wrap!** Ensure you’re nurturing your leads from start to finish. Provide them with an intro offer that they want and follow up continuously with pain points and solutions. Have your webinar planned out ahead of time with exclusive content throughout the journey. ![That’s a Wrap!](https://honeypotmarketing.com/wp-content/uploads/224-10.png "- digital marketing for growing businesses by honeypot marketing") Remember, this is only the beginning. Keep on nurturing. We hope you enjoyed learning about **Promoting Live, Hybrid, and Virtual Events Effectively in a Social World**. If you’re looking for more great content, check out some of our other reads below: **[Unleashing the Power of TikTok for Your Business – How to Get Started and Grow](https://honeypotmarketing.com/tiktok-for-business/)** **[Boost Your Shopify Sales Using Social Media eCommerce Features](https://honeypotmarketing.com/boost-your-shopify-sales-using-social-media-ecommerce-features/)** **[Top Social Media Hacks to Drastically Boost Audience Engagement & Views](https://honeypotmarketing.com/top-social-media-hacks-to-drastically-boost-audience-engagement-views/)** **Categories:** Account Based Marketing **Tags:** Digital Marketing --- ### [Beyond Lead Gen: How to Engage Your Leads and Prospects](https://honeypotmarketing.com/lead-generation/beyond-lead-gen-how-to-engage-your-leads-and-prospects/) **Published:** March 21, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1647634944334_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1647634944334_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") You wouldn’t ask someone to marry you on the first date, would you? Then why do some businesses ask for a sale before they’ve built trust? We can help show you how to **provide a service** to go above and beyond with **lead gen** by **engaging your leads**. Let’s dive in! ## What’s Working? ![What's working?](https://honeypotmarketing.com/wp-content/uploads/220-1.png "- digital marketing for growing businesses by honeypot marketing") ## Example Scenario - Dave and Jen are married with 2 kids. - They are both millennials with high-paying jobs. - They want to be financially stable when they retire. - Currently, they don’t have anything set up. ![Example Scenario](https://honeypotmarketing.com/wp-content/uploads/220-2.png "- digital marketing for growing businesses by honeypot marketing") ## Engage Your Leads with **Storytelling** Stories create **experiences**! - Good storytelling helps build **trust and transparency**. - People love images! Deliver an authentic story with **visual representation**. - Stories can **invoke hype through emotion** to spark people’s interests. - Your story **can influence decisions** by creating an experience. ![Engage Your Leads with Storytelling](https://honeypotmarketing.com/wp-content/uploads/220-3.png "- digital marketing for growing businesses by honeypot marketing") A good story can showcase investment opportunities to help people retire with ease. ## Address **Pain Points** and **Objections** Addressing pain points that your prospects may have is a great way to ease their concerns and nurture them into a lead. ***What objections could they have? Prospect: “I don’t have enough money to invest right now.”* Let them know you’re here to take care of their concerns. “If you invest with us, you can put as little as “x” down, and we’ll take care of the rest!” ![Address Pain Points and Objections](https://honeypotmarketing.com/wp-content/uploads/220-4.png "- digital marketing for growing businesses by honeypot marketing") Offering solutions to issues before they arise is a great way to ensure you’re nurturing leads. ## Ideas for **Engaging CTA’s** Your CTA should captivate your leads into engaging with your business. Here are some ideas! - Identify with your audience; use their language. - Make it fun! Use humour if it fits your brand. - Give your readers instant gratification when they click (ex. immediate downloads). - Make it clear in your CTA that you’re more than willing to help (add contact info). ![Ideas for Engaging CTA’s](https://honeypotmarketing.com/wp-content/uploads/220-5.png "- digital marketing for growing businesses by honeypot marketing") ## **Repurposed** Social Posts There are leads on all social channels, but there are unique ways to interact with each. **Repurposing your content** helps get the word out and can help you get awareness on all channels. ![Repurposed Social Posts](https://honeypotmarketing.com/wp-content/uploads/220-6.png "- digital marketing for growing businesses by honeypot marketing") Investment opportunities are great, but they will differ for your **LinkedIn and Instagram audiences**. ## Free Q/A **Live Video** People feel a closer connection once they’ve asked a question directly and received your thoughtful answer. ![Free Q/A Live Video](https://honeypotmarketing.com/wp-content/uploads/220-7.png "- digital marketing for growing businesses by honeypot marketing") By being accessible to your prospects in real-time, you can give them what they want and begin to build customer relationships. - Make sure to schedule and train - If nobody shows up, involve friends and family! - Be prepared for questions - Have 20 questions prepared ## **Email** Sequence 10 things you can do today to start an investment portfolio in a bear market; this can be done through email, providing 1-on-1 communication through a 5-day sequence. ![Email Sequence](https://honeypotmarketing.com/wp-content/uploads/220-8.png "- digital marketing for growing businesses by honeypot marketing") Each email can provide a tidbit of useful information, leading to an end goal. ## **Lead Magnet** Building a lead magnet is a solid and engaging way to follow up with your prospects. A lead magnet can help them fully understand ways you can help and teach them something they may not already know. ![Lead Magnet](https://honeypotmarketing.com/wp-content/uploads/220-9.png "- digital marketing for growing businesses by honeypot marketing") Show them your expertise to help them feel confident in investing with you. ## **Pre-scheduled or Live Webinars** Webinars allow you to offer your audience value right away. ![Pre-scheduled or Live Webinars](https://honeypotmarketing.com/wp-content/uploads/220-10.png "- digital marketing for growing businesses by honeypot marketing") With webinars, you can build a better brand image and nurture the leads you already have. - Create mini webinars - Ensure it’s further down in the funnel - Warm your leads before getting them to register - Always have a moderator to monitor the chat ## Free **One-on-One Sessions** Free one-on-one sessions carry no pressure and require little time and an excellent opportunity for targeted leads. It’s a chance to show how good you are. It’s a great way to develop a personal, one-on-one relationship. It allows you to demonstrate how you can help your prospects by helping them for free. ![Free One-on-One Sessions](https://honeypotmarketing.com/wp-content/uploads/220-11.png "- digital marketing for growing businesses by honeypot marketing") ## **Free Consulting Hour** Give your leads the option for free consulting. When it comes to investing, it’s no easy task. Help guide your leads through a consultation. Offer them the consultation and provide them with specific ways that this consultation can help. FREE 1 HOUR CONSULTING FOR BETTER INVESTMENTS ![Free Consulting Hour](https://honeypotmarketing.com/wp-content/uploads/220-12.png "- digital marketing for growing businesses by honeypot marketing") ## **Examples of What Not to Do…** - Repeated Phone calls or emails - Over personalizing - Ignore the lead - Sending template communications - Being over-informative - Making it about YOU and not THEM ![Examples of What Not to Do…](https://honeypotmarketing.com/wp-content/uploads/220-13.png "- digital marketing for growing businesses by honeypot marketing") ## **That’s a Wrap!** Getting a lead is only a portion of the battle. How you engage with them after that will determine whether they become a customer. We’ve discussed many ways to engage your leads, but use the one that works for your business. ![That’s a Wrap!](https://honeypotmarketing.com/wp-content/uploads/220-14.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed learning about **Beyond** **Lead Gen: How to Engage Your Leads and Prospects**. If you’re looking for more great content, check out some of our other reads below: [**Drive Growth Like a BOSS by Repurposing Content**](https://honeypotmarketing.com/drive-growth-like-a-boss-by-repurposing-content/) **[5 Steps to Creating an Omnichannel Strategy for your E-commerce Store](https://honeypotmarketing.com/ecommerce-omnichannel-strategy/)** **[The 5 Dos and 5 Don’ts Of Social Media For Small Businesses](https://honeypotmarketing.com/5-dos-and-5-donts-social-media-for-small-businesses/)** **Categories:** Account Based Marketing, Lead Gen **Tags:** Email Marketing, Lead Magnet, Storytelling --- ### [Foundations of a Successful Digital Marketing Plan for Local Business](https://honeypotmarketing.com/winlocal/5-foundations-of-digital-marketing/) **Published:** June 23, 2020 **Author:** The Bee Team **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/digital-marketing-live-ep135.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/digital-marketing-live-ep135.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week we’ll be looking at the foundations of a successful digital marketing plan, and five fundamental Digital Marketing programs you need to be successful and grow your business online: 1. Customer Reviews 2. Citation Listings 3. Google Ads 4. Facebook & Instagram Ads 5. Social Media Content Creation & Publishing Subscribe to our weekly live stream on [**Facebook**](https://www.facebook.com/events/238401824042195/), or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation. ![image of flowers representing social media growth](https://honeypotmarketing.com/wp-content/uploads/Growing_Social_Media_Influence_on_Digital_Marketing.jpg "- digital marketing for growing businesses by honeypot marketing") ## What’s New? With so many changes happening in 2020, and the sudden need to shift to digital, we figured now would be a great time to put together a guide for small businesses to get set up online and so they can start leveraging the many benefits of advertising on social media. A website is always a smart place to start, but there’s so much more you can do for your company online beyond just slapping a website together and leaving it to get lost in the mountains of content fighting for the same attention. It may sound intimidating, but don’t give up and run to the hills just yet. We have good news. It’s not as hard as it may seem, and we’re going to show you how to get started with strategies that work for small businesses and large corporate companies alike. Let’s get started. ## What’s Working? As mentioned above, we’re going to take a look at the five fundamental Digital Marketing programs you need to be successful and grow your local business online. So, let’s break them down one by one. ### Customer Reviews One of the best ways to connect with your audience is through customer reviews. Word of mouth is almost always more effective and powerful than any form of traditional advertising. Most of us generally look for reviews before making a purchase and quite often base our buying decision on those reviews left by previous customers. Reviews offer social confirmation from customers that have used the product or service, help new customers learn more about the product they are buying, reduce the possibility of making a bad purchase, and give customers a better sense of the product’s benefits and limitations. With the rising global trends in e-commerce and social media, it’s more important than ever to be considering online reviews as a marketing tool. ![iamge of smiley faces for review feedback](https://honeypotmarketing.com/wp-content/uploads/feedback-review-gut-bad-royalty-free-thumbnail-1.jpg "- digital marketing for growing businesses by honeypot marketing") Thanks to social media, blogs, and free online customer review sites like Facebook, Amazon, Yelp, Google, and Yellow Pages, consumers can share their opinions about your brand, product or service quickly and easily. Here are some interesting statistics to consider about reviews: - 90% of consumers read reviews before visiting a business. - 93% of consumers say online reviews impact their purchasing decisions. - 72% of consumers say that positive reviews make them trust a local business more. - 88% of consumers trust online reviews as much as a personal recommendation. - Visitors to a product page that have read reviews convert at a 58% higher rate. #### So, how do you get online reviews, you might be asking? - Ask for them – This might seem too simple because it really is. People love to share their opinion on social media, and getting them to be an ambassador for your brand is generally as simple as just asking them. - Make it as easy as possible for people to leave reviews – Social media and review sites are a great way to get started, so make sure your business is set up on all major platforms, including Google My Business, Yelp, Facebook, LinkedIn Recommendations, Yellow Pages, Better Business Bureau, and more. The more access people have to your business listings, the more likely you are to get reviews. - Use your website – This is another simple yet incredibly effective method. People who are interested in your product or service are all but guaranteed to visit your website, so make use of customer testimonials, comments, and stories – and keep them front and center so that potential consumers don’t have to search for them. Positive reviews can be the tipping point for someone already interested in doing business with you. - Ask in your emails – If email marketing is part of your strategy, you can send a follow-up email to thank customers for their business and ask for a review, or provide a link to leave a review on your site, or 3rd party sites. - Use incentives for leaving reviews – Everyone likes to feel that their time and effort is valuable. Offering a discount, coupon, or gift card for future purchases not only shows your appreciation for their time and effort, but it also encourages repeat sales. ### Citation Listings A local citation is essentially any mention of your business on the internet. It can be any combination of your company name, phone number, address, or website. ![GMB listing for Honeypot Marketing](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-06-18-honeypot-marketing-Google-Search1.png "- digital marketing for growing businesses by honeypot marketing")This Google My Business listing is an example of a local citation For example, these are the core components of a local citation: - Company name. - Company name and phone number - Company name, phone number, and address - Company name, phone number, address, and website - Company name, and website - Company phone number - Company website You can also add more information, such as: - Business categories - Hours of operation - Driving directions - Business description - Images - Videos - Payment forms accepted - Geo-coordinates - Reviews - Owner responses - Taglines - Links to social and other forms of media - Email addresses - Fax numbers - Alternate phone numbers - Attributes Citations in SEO are an integral part of improving your local search results, and quite often get overlooked by many businesses. Your local rankings will improve the more your business is mentioned online, so it’s definitely not something you want to ignore. If you’d like a walkthrough on getting your company set up with Google My Business, check out our handy in-depth guide [**here**](https://honeypotmarketing.com/set-up-google-my-business/). A complete local citation should include your company name, address, and phone number. A citation that doesn’t include all 3 of these is considered a partial citation. Ultimately, you want to keep all your citation listings consistent and add as much detail as possible. A citation doesn’t need to link back to your website. The value of a citation is simply the mention of your business. However, citations that include links are still the best way to go. There are 2 different types of citations: - Structured Citations – This is your business information on any business listing directory, such as Yelp, Yellow Pages, Facebook, etc. - Unstructured Citations – This is your business information on any other site that’s not specifically a business listing directory, such as blogs, magazines, wikis, etc. When choosing the right citation sources for your business, try narrowing your search to your city, or industry, or even look at your competitors to see what’s working, or not working for them. ![top 35 local citation sources in canada](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-06-18-Canadas-Top-35-Local-Business-Listing-Directories-Citations.png "- digital marketing for growing businesses by honeypot marketing") A great way to ensure that your citations are consistent across all platforms is to use citation management software and automate the process. ### Google Ads Google is by far the most used search engine on the internet, dominating the global search engine market with a 72% share of users. It’s where most of us go when we’re searching for something online, whether it’s something to do, somewhere to go, or something to buy. This makes Google Ads a great option for driving qualified traffic to your business while they’re searching for products or services similar to the ones your business offers. Your business will show up on the search engine results page (SERP) when people are looking for products or services like yours in Google search and Google Maps. No matter the size or industry of your business, you can tailor your ads to fit your strategy and budget. With an extensive list of options, from text-based ads in search results, Google Maps ads, YouTube video ads, and more, it’s easy to set up a campaign that’s right for you. ![fathers day google ads screenshot](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-06-19-fathers-day-gift-Google-Search.png "- digital marketing for growing businesses by honeypot marketing")Here is an example of text based search ads and display ads when searching for a Fathers Day gift Let’s take a look at some statistics to get an overview of how well Google Ads actually works: - Google Ads have a click-through rate of nearly 8% - Display ads yield 180 million impressions each month - For users who are ready to buy, paid ads on Google get 65% of the clicks - 43% of customers buy something they’ve seen on a YouTube ad - Google receives 3.5 billion search queries a day - According to Google, advertisers make $8 for every $1 they spend on Google Ads There are 3 main types of ads you can choose from: Search Ads, Display Ads, and Video Ads. - Search Ads are text ads that are displayed on the Google search results page. Responsive Search Ads give you the option to enter multiple versions of headlines and ad copy, and Google will auto-test them and select the ones that perform the best to show. - Display Ads can show on the right panel of Google searches, or on 3rd party websites that are relevant to your ad. - Video Ads are displayed before or after, and sometimes in the middle of YouTube videos. Keywords can also be used to get your ad in front of the right videos. Beyond the ad types, there is the bidding system that allows you to select the maximum amount you’re willing to pay. The higher your bid, the better your placement. You have 3 options for bidding: - PPC (Pay Per Click) and pay only when someone clicks on your ad. - CPM (Cost Per Mille) where you pay for every 1,000 impressions. - CPE (Cost Per Engagement) which is the amount you pay when someone takes a pre-determined action with your ad. Keywords are also just as important for paid ads as they are for organic searches. The closer you match to search intents, the higher you will rank on the page. So make sure to research relevant keywords before crafting your headlines and ad copy to ensure you rank as high as possible. Ad extensions are also a great feature, and since they’re free, you should probably use them. They allow you Ultimately, we could write an entire blog on the many options available with Google Ads, and the various strategies you can employ. The bottom line: your competitors are likely using Google Ads, which means, even if you’re ranking well organically, you’ll still be pushed down below your competitors who are using Google Ads for those top spots. Here’s a great resource from [**Outwit Trade**](https://outwittrade.com/), with 25 fantastic tips submitted by 25 different people who have run Google Ads; from the surprising benefits of using negative keywords to paying attention to mobile vs desktop to creating custom landing pages, the list is comprehensive and incredibly helpful: - [**Google Ads Guide: Tips From 25 Google Ads Advertisers**](https://outwittrade.com/google-ads-tips/) ### Facebook & Instagram Ads If Google has any real competition at all, it’s Facebook. Facebook and Instagram are two of the most popular social media platforms, with billions of daily users. Both Facebook and Instagram ads can be managed through Facebook’s Ads Manager. There are various advantages to running on either platform or on both, depending on the audience you’re trying to reach. Instagram users are generally younger generations, while Facebook has a much more diverse demographic. ![facebook demographics chart](https://honeypotmarketing.com/wp-content/uploads/facebook-demos-2020.png "- digital marketing for growing businesses by honeypot marketing")Facebook has the most varied demographics of any social network ![instagram demographics chart](https://honeypotmarketing.com/wp-content/uploads/instagram-demos-2020.png "- digital marketing for growing businesses by honeypot marketing")The majority of Instagram users are younger generations As you can see, knowing your target audience is important when choosing which platform might be right for you. While there is some overlap between networks, it’s best to narrow down your target audience as much as you can to ensure the best results. Each platform has a different approach to setting your ads up. On Facebook, you have many options for objectives, ad sets, ad types, and demographics, as well as the option to simply boost existing posts that are performing well (again, we could write an entire blog just on Facebook Ads). On Instagram, it’s more of a simple-is-best situation. In just a few clicks you can have your ad set up using an existing story or post. Running your campaign across both platforms might not make sense for some companies, but if your target audience can be found on both, it’s a good idea to consider. Interestingly, campaigns that ran across both Facebook and Instagram resulted in similar or better performance for website clicks, website conversions, video views, and mobile app installs than those that ran on just one. Companies have seen a 20% lower cost per conversion and cost per action when running ads across Facebook and Instagram, versus previous campaigns that ran on Facebook alone. Here are some handy tips to keep in mind when running a campaign on Facebook: - Capitalize on Facebook Audience Insights - Create unique ad sets for each audience - Use high-quality imagery that blends into the feed - Experiment with video - Check out the competition - Review your analytics regularly - Remember to retarget your audience ### Social Media Content Creation & Publishing Social media content is the voice of your brand. The tone and message define your business to the audience. Who you are and what you believe in matters to them. Businesses too often see social media as a digital billboard to promote their products and services and then, generally don’t get the results they were hoping for. That’s because social media is better viewed as a community. It’s a place to communicate with your audience and a place where they can communicate with you. This alone provides volumes of valuable insights that you can use to improve your products and services to better meet the needs of your customers, by acknowledging their pain points and finding ways to offer them solutions. Keeping your audience engaged can be difficult for small businesses. You don’t have the benefit of a massive audience, so you need to develop unique, worthwhile content that has value to people and attracts new potential customers. Coming up with consistent and fresh content is a challenge for any company of any size, so when you don’t have a following of fans who already love your brand it can seem like a daunting and near-impossible task. First things first, you need a plan. Don’t just “wing it” and decide what to post every day. You need to start by deciding which platforms you want to use and creating a content calendar. ![content calendar example](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-06-19-July20-–-People-Source-Content-Calendar1.png "- digital marketing for growing businesses by honeypot marketing")This is an example of a simple blocking chart that you can put together using Google Docs to help you get started with the content calendar Having a calendar set up will save you tons of time, will improve your post quality, and help develop variety and flow to your posts. [**Here**](https://docs.google.com/spreadsheets/d/1NPRZwvAE4XObN0BqhrNROBBkEhNwW_OlLoRFyk0XOfQ/edit#gid=2122761837) is a content calendar we put together to help you get started. Once you have ideas for posts worked out and a schedule set up, you’re ready to dig into the meat of it and start creating the content. You want to make sure you’re posting regularly and frequently. How often you post depends entirely on your business and your audience, so you want to do some testing to see what works, and then make the necessary adjustments as you go. ![content calendar example](https://honeypotmarketing.com/wp-content/uploads/Screenshot-33-e1592830937882.png "- digital marketing for growing businesses by honeypot marketing") Once you have your content drafted and ready to publish, you’ll want to use scheduling software, such as **[Hootsuite](https://hootsuite.com/)**. This will help with organization, keeping posting times consistent, and catching errors before the posts go live. There is no post it and forget it solution. That will almost never get you the results you want. Tracking and analyzing is incredibly important, and will help you optimize your content calendar so you can focus on what’s performing best. There are endless options for content you can share. Consistency is key here and will help develop trust. Have clear goals, conduct research, check out your competition, test and iterate, over and over (never stop this), and have fun with your audience. ## Resources Here are some helpful links to articles that dig deeper into Google Ads, Facebook and Instagram Ads, and strategies for creating compelling content. - [**The Ultimate Guide to Google Ads for 2020**](https://blog.hubspot.com/marketing/google-adwords-ppc) – Hubspot article covering Google Ads, why use it, terms to know, how it works, how to set it up, and bidding strategies. - [**Grow your business with Google Ads**](https://ads.google.com/intl/en_CA/home/) – Straight from Google. - [**Instagram ads vs Facebook ads: Which is better for your business?**](https://sproutsocial.com/insights/instagram-ads-vs-facebook-ads/) – Sprout Social article with stats on demographics for each platform, as well as types of ads for each. - [**Facebook and Instagram Advertising Go Together Like…**](https://www.facebook.com/business/news/facebook-and-instagram-ads) – Facebook for Business article on the benefits of using Facebook and Instagram ads together, with examples of businesses using this method, as well as links to step-by-step videos. - [**How to Create a Social Media Content Calendar: Tips and Templates**](https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/) – Hootsuite article that covers the hows and whys of a content calendar, with examples. - **[The Ultimate Guide to Content Marketing Strategy in 2020](https://www.semrush.com/blog/content-marketing-strategy-guide/)** – A thorough and technical guide from SEMrush, with 7 steps for content strategy with tons of great resources and references. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing, Marketing, Winlocal **Tags:** Content Strategy, Digital Marketing, Digital Marketing Strategy, How To, Internet Marketing, Social media marketing --- ### [20 Ways to Build & Engage Your Business' Social Media Network](https://honeypotmarketing.com/social-media/build-your-social-media/) **Published:** November 16, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/20_Ways_to_Build_Engage_Your_Businesses_Social_Media_Network.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/20_Ways_to_Build_Engage_Your_Businesses_Social_Media_Network.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Let’s discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies. Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to their full, glorious potential. ![](https://honeypotmarketing.com/wp-content/uploads/building-social-media-bean-meme.jpg) Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? We’ve got a few new tools and features rolling out this week in the world of digital marketing, and the TikTok drama looks like it’s cooling down. Check out the links for more goodness. [**LinkedIn Releases New Guides for Marketers**](https://www.socialmediatoday.com/news/linkedin-releases-new-guides-to-help-marketers-maximize-their-on-platform-e/588660/) – LinkedIn has published three new guides designed to provide specific guidance on how brands can maximize their marketing efforts on the platform. [**Search Console Explorer Tool**](https://www.hannahrampton.co.uk/search-console-explorer-studio-google-data-studio/) – This dashboard offers different ways to explore (and extract) your Google Search Console data, and Google Data Studio’s Interactions brings this to life. [**Kevin Indig & Phil Nottingham on Long-Form Video**](https://www.youtube.com/watch?v=5RYMSotBBxo&feature=emb_title&ab_channel=KevinIndig) – Phil Nottingham is the Brand & Marketing strategist at Wistia, a Youtube competitor. In this conversation, I speak with Phil about the power of long-form video, audience targeting, brand building, Shakespeare, and more. [**Instagram redesign puts Reels and Shop tabs on the home screen**](https://techcrunch.com/2020/11/12/instagram-redesign-puts-reels-and-shop-tabs-on-the-home-screen/?utm_source=tldrmarketing.com&utm_medium=referral) – Instagram is putting its TikTok competitor Reels front-and-center in a redesigned version of its app by giving it the center position on its new navigation bar. [**Facebook’s Snapchat-like Vanish Mode Feature Arrives On Messenger And Instagram**](https://messengernews.fb.com/2020/11/12/swipe-up-discover-vanish-mode-for-messenger-and-instagram/?utm_source=tldrmarketing.com&utm_medium=referral) – Facebook introduces vanish mode on Messenger, which lets you send messages that disappear automatically. [**TikTok Gets Reprieve As U.S. Puts App’s Shutdown on Hold**](https://www.marketingdive.com/news/tiktok-gets-reprieve-as-us-puts-apps-shutdown-on-hold/589002/) – The U.S. Department of Commerce said in a filing late Thursday that it would comply with a preliminary injunction that threw a wrench in the Trump administration’s plans to shut down TikTok. [**Spotify Grows Podcasting Ambitions With Audio Ad Company Acquisition**](https://www.mobilemarketer.com/news/spotify-grows-podcasting-ambitions-with-audio-ad-company-acquisition/588774/) – Spotify this week agreed to buy podcast advertising and publishing company Megaphone. The deal values Megaphone at $235 million. ## What’s Working? Social media can be a daunting and confusing beast that is constantly changing and evolving. How do you keep up? Evolve with it, friends. Learning to build your social media channels can be an effective way for smaller businesses with modest budgets to put themselves out there and get recognized in their community and worldwide. With the rising demand for online shopping, it’s never been a better time to double down on your digital marketing efforts and take advantage of the powerful tools that social media can provide to businesses of all sizes. However, to build your social media account, you need a strategy. It’s not as easy as posting some awe-inspiring content and watching everyone love it to death. Suppose you’re not paying attention to how the algorithms work or engaging with the communities you want to attract. In that case, few people will ever stumble onto your account to see those brilliant posts of yours. With a bit of practice and learning, though, you can go from 0 to 1,000 much faster than you might think – and if you keep at it with determination and consistency, you’ll have 10,000 fans before you know. How does it all work? Let’s start breaking it down into a magnificent list. ## \#1 Warm Up Your Accounts by Liking or Commenting on at Least 20 Posts You can do little things every day that can make a world of difference, with minimal time and effort needed. One of those things is learning how to warm up your accounts. First things first – you want to make sure you’re following relevant accounts that relate to your business and are of interest to your target audience. This will give you a curated feed of posts you can like and comment on, and that will increase your visibility and allow you to connect with people who have similar interests. You can do this by dedicating less than an hour a day. While you’re enjoying an excellent steamy coffee in the morning, log into your accounts and spend 15 minutes liking and commenting on at least 20 posts in your feed and the main trending feeds. On Instagram, for example, here are 3 areas you can focus on. From left to right in the image below: Explore tab (what’s trending); Main feed (accounts you follow); Search tab > Tags (hashtag research). ![](https://honeypotmarketing.com/wp-content/uploads/build-your-social-instagram-screenshots-1.png) The goal is to engage in the communities that your target audience is interested in. It won’t happen overnight, but over time people will start to recognize your brand more, and the more familiar you become, the more attention you will get. ## \#2 Turn a Blog Post into a Video Blog posts can be a fantastic source for reusable content when you want to build your social media accounts. Why not repurpose a blog post by turning it into a video? You could create a series of snackable clip videos if it’s a longer blog post with a ton of content. You can take those videos and post them on your social media and link back to the blog to help drive traffic to your website. If you do decide to make a series of videos, don’t post them all at once. Take a drip-feeding approach and post one per day and tease the next video in the series to keep your audience piqued and coming back for more. Check out these statistics on how well video performs on social media: - 85% of consumers want to see more video content from brands. ([HubSpot](https://blog.hubspot.com/marketing/state-of-video-marketing-new-data)) - 59% of executives say they would rather watch a video than read text. ([Wordstream](https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics)) - Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. ([Insivia](https://www.insivia.com/50-must-know-stats-about-video-animation-marketing-2013/)) - 72% of customers would prefer to learn about a product or service by way of video. ([HubSpot](https://blog.hubspot.com/marketing/state-of-video-marketing-new-data)) - 92% of users watching video on mobile will share it with others. ([Wordstream](https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics)) - Social media posts with video have 48% more views. ([The Marketing Helpline](https://themarketinghelpline.com/content-marketing-stats/)) - Social video generates 1200% more shares than text and image content combined. ([G2 Crowd](https://learn.g2crowd.com/video-marketing-statistics)) ## \#3 Go Live To Build Your Social Media People love to tune in to podcasts and watch live videos. There’s that immediacy to a live broadcast that makes viewers feel a closer connection to the broadcaster since they are sharing the moment. It adds an element of interactivity and allows you to communicate with your audience in real-time. Recently, with the quarantine restrictions, we’ve seen a surge in interest in webinars as an alternative to holding a public event. A webinar is a perfect way to share valuable information with your audience while allowing them to engage with you directly. You can repurpose that content into snackable clips to share on your social media as value adds and thought leadership pieces. At Honeypot, we do a live stream every Friday at 4:15 PM and use [**StreamYard**](https://streamyard.com/) to broadcast it simultaneously on [**Facebook**](https://www.facebook.com/events/238401880708856), [**YouTube**](https://www.youtube.com/user/honeypotmkting/videos), and Twitter’s [**Periscope**](https://www.pscp.tv/honeypot_mkting). ![](https://honeypotmarketing.com/wp-content/uploads/live-at-the-hive-screenshot.png) ## \#4 Curate User-Generated Content User-generated content (UGC) is any content – text, videos, images, reviews – created by people rather than businesses or brands. UGC can be incredibly influential. It’s genuine, authentic content that money can’t buy, and it works in the same vein as word-of-mouth advocacy, which we know is one of the most potent forms of advertising we can use. GoPro is a perfect example of using UGC to build its brand image. We talk about that more in a previous blog here: [**Research. Strategize. Execute—3 Pillars of Building Your Brand Online.**](https://honeypotmarketing.com/guide-online-brand/) It’s all about creating trust. A whopping 92% of consumers trust recommendations from people they know, and 70% trust online consumer opinions. You really can’t buy that kind of genuine advocacy, no matter how much money you throw around. ## \#5 Poll Your Audience To Build Your Social Media A great way to increase engagement when building your social media presence is by posting interactive content. Creating polls is an ideal way to ask questions that require low effort answers and allow participants to remain anonymous – meaning people will be more likely to participate. It’s a great way to get instant feedback from your audience, whether it’s to determine the popularity of a product or how a consumer feels about a purchase or event. The possibilities are endless, and if the internet has taught us anything, people like to share their opinions. ## \#6 Share Content and Engage With Facebook Groups Sharing content is a great way to build your social media channels, and joining Facebook groups is a fabulous way to do that. - Joining and engaging with Facebook groups will widen your reach, and it allows you to invite anyone who has liked your post to also like and follow your page. ![](https://honeypotmarketing.com/wp-content/uploads/build-your-social-facebook-screenshot-1.png) First, click on the “Reactions” icon counter, where the red arrow is pointing in the above image. A window will pop up with a list of all people who have liked the post, and there will be an invite beside most of the names, as you can see in the image below. ![](https://honeypotmarketing.com/wp-content/uploads/build-your-social-facebook-screenshot-2.png) The goal is to join and participate in groups relevant to your brand and interest to your target audience. Don’t wait for your audience to find you – get involved in the networks they’re involved in, and you’ll be much more likely to earn more qualified leads. ## \#7 Follow Hashtags You Use In Posts and Like / Comment on Posts It’s super important to remember that social media is more like a phone than a TV and avoid using it as a billboard for your ads; think of it as a live community to engage with and participate in. When you’re trying to build your social media, you want to do more than post and go. You need to participate. For example, the following groups and sharing content on Facebook are a great way to engage with the community, as mentioned earlier. On Twitter, leave comments daily, and retweet content from high profile accounts if it is relevant to your brand. Instagram also has some great features that will help you build your social media. Let’s say you post some content and tag someone in the post. You can go to that tagged profile and like and comment on 20 of their posts – not the first 20, though; try to like posts that appeal to you. After you’ve done that, you can go to the Tagged tab on their profile and like and comment on 20 posts that they’re tagged in on other accounts. The image below is from a local Waterloo business we tagged in a post of ours. You can see the “Tagged” tab under the red arrow. Clicking on it will show more posts that this profile has been tagged in. ![](https://honeypotmarketing.com/wp-content/uploads/phlippen-screenshot-e1605296334697.png) Next, you want to go through all the hashtags you use in your post and follow them. You can do this by clicking the hashtag and hitting the next screen button. Easy peasy. One last step. Go through your feed and like 20 posts, and then go through the “Explore” tab and like 20 posts there, as well. If you follow these steps every day, you will see growth in your account. It should only take about 15 minutes of your time, but it’s a good idea to repeat this process a few times a day. Morning, afternoon, and evening type of thing. ## \#8 Use Fun Infographics to Tell a Story Infographics are great; they can appeal with beautiful visual design, and they offer a wealth of information all in a single place. Let’s face it, who reads anymore? Ok, I do, and I enjoy it, but I digress – you get my point. There’s a reason why video posts perform better than text posts. The brain retains information better when it’s visual content. Check out these statistics: - Colour in visuals increases attention span in viewers by 82%. - People remember 65% of the information they see in a visual instead of 10% retention from text or audio. - Researchers spend 39% less time finding information in a document with visuals, colours, and charts. - Reading comprehension increases by 70% when colour is used in visuals, and infographics improve reading comprehension by 50%. - Visuals increase learning and information retention by 78%. - 50% of the human brain is used for processing visual information. You might think that creating an infographic is hard, but check out this great resource from [**Visme**](https://visme.co/blog/), and you might change your mind! [**How to Make an Infographic: The Ultimate Guide**](https://visme.co/blog/how-to-make-an-infographic/) ## \#9 Ask Open-Ended Questions to Help Build Your Social Media To build your social media, you need to engage with your community. But how do you get them to engage with you? Well, why not ask? When writing copy for posts, try closing with an open-ended question that inspires readers to comment and engage with the post. Close-ended questions are questions that can be answered with one word, like yes and no. Open-ended questions generally start with “why,” “how,” and “what if?” What do? Ya, that, too. For example, if you were to ask, ‘What do you find the most valuable about this blog post?’, it cannot be answered with a simple yes or no, and is, therefore, an open-ended question. However, if I asked, ‘Did you find this blog helpful or valuable?’, it would be a closed-ended question. Asking open-ended questions can help build trust and rapport, help you get to know your audience and their needs, and begin building a positive relationship. It’s all about starting a conversation. ## \#10 Participate in Trending Topic Conversations Trending topics have a lot of reach and can be a great way to put yourself out there and get recognized in the crowd. It’s kind of like going to the popular local venues (back when that was an option) and meeting people and engaging in conversations. Or you could think of trending topics as social media’s office gossip at the water cooler. The best places to find trending topics are on the “Explore” tabs on Instagram and Twitter. You can filter through topics that are more relevant to your brand, but you don’t need to stick to that strictly. Try liking and commenting on top posts that your audience is also interested in, even if it doesn’t directly relate to your brand. Just make sure to maintain your tone and brand personality when posting. Remember to keep two very key points in mind. - Don’t fake it. - Don’t get into fights. ## \#11 Use Closed Captioned Videos If you’re making video content, you want it to be accessible to as many people as possible. So much work is put into making videos, and you don’t want someone to miss out on your content because you didn’t make it accessible. Given that roughly 80% of video online is now viewed with the audio muted, captioning / subtitling is an excellent way to ensure your message gets across. Captions will also contain information about ambient sound and music cues for those who are hard of hearing (A phone rings, door slams, etc.), so it’s essential to include them. Subtitles are great for translating between languages, which helps even more people have accessibility to your content. It’s always a good idea to consider user choice. Users can enable/disable closed captions with the click of a button, and visually impaired viewers can usually choose a size for the text to display. It’s a win-win for everyone when accessibility is added to your video content. ## \#12 Post an Instagram Story at Least Once a Day to Reach a Larger Audience About half of Instagram’s monthly users are using Stories. That’s 500 million people posting 1 billion Stories every day, and 62% of those people say they’ve become more interested in a brand or product after seeing it in their Stories. Instagram Stories are full screen, with eye-catching visuals, animations, video, and interactive content. The amount of creativity possible with them is enormous and impressive. It’s a great way to share content and engage your audience. You can create polls, ask questions that have answer boxes people can interact with, use fun animations built into the platform, add stickers, and much more. You can also add hashtags, locations, and tag profiles to help expand your reach beyond your follower list, and then hide those tags behind an image, animated GIF, or sticker to keep the design looking clean and uncluttered. Stories disappear after 24 hours, but they don’t have to. If you want to keep your content accessible on your profile, add your story to the Highlights Reel, and it will be displayed there permanently. ![](https://honeypotmarketing.com/wp-content/uploads/build-your-social-instagram-screenshots-2-e1605316624751.png) You can set up Highlights by category, as well. For example, if you want to make a series of stories that showcase your products, you can do that. Want to showcase UGC from people tagging you or sharing your content? Make a category, show them off in your stories, and save them all in the Highlights Reel as evergreen content. ## \#13 Be Human and Make Sure Your Content Is Relatable This is the most crucial point—lucky #13. On Friday the 13th. That’s fine. It’s fine. I feel like I make this point in every blog, or at least I should. It always comes down to how you present yourself. How you convey your message. People don’t want fake. We don’t want pushy. We want experiences. We want relationships. Notice how I used ‘we’ there, rather than ‘they’? That’s important. You’re part of the community you’re reaching out to. Write like that. Like you’re having a conversation with one person. Have some fun with it. The more you try to be proper and ‘professional’, the less interesting you become. ## \#14 Develop ‘Ask The Expert’ Sessions A great way to build your social media is by giving information, providing knowledge about what you do, or how you can help people. People love a good ‘Ask the Expert’ series, and it’s a great way to provide valuable information to your audience. A great way to do this is to ask your audience to submit their top questions and then answer those questions in an “Ask the Expert’ session. You can even go live and answer the questions to a live audience that can engage with you. ## \#15 Ask the Opinion of Your Audience As we mentioned when talking about Polls, asking your audience’s opinion an excellent way to narrow down their pain points and how your brand can genuinely help them. Developing an “Ask the Expert” session is another perfect way to get to know your audience better and determine what is of value to them. Open-ended questions are another opportunity to initiate conversation and engage with your target audience. With the previous example, you can see how asking closed-ended questions are good for getting a direct response, such as yes or no. If you want to facilitate more of a dialogue, open-ended questions are much more effective. If I were to ask, “What is the most valuable takeaway from this blog, I would get a variety of answers from different people. This would allow me to see what my audience values most and what they didn’t find particularly helpful. This is useful in narrowing down my scope to focus on only the most valuable topics, which, in turn, will make the content more beneficial to the audience. ## \#16 Collaborate With Influencers to Promote Your Business When you think influencers, you probably think of the Kardashians type of epic fame. That’s probably not what you want to look for when you’re looking to collaborate with an influencer. Ultimately, we’re all influencers, to some degree, within our communities. This is where you want to focus on. For example, if we wanted to collaborate with an influencer for chatbots and digital marketing, we wouldn’t try to go to the biggest influencer out there. We’d look for industry professionals who are knowledgeable and have a modest following. In this case, someone at [**Mobile Monkey**](https://mobilemonkey.com/) might be a perfect choice. Gary Vee would not be a smart or realistic choice. ## \#17 Leverage the Power of Your Employees For small businesses, there is no greater asset than your team. When you’re looking for advocates of your brand, look no further than your own office. If your employees believe in your business, it will encourage and inspire others to do the same. When you build your social media channels, ask your employees to share your company updates/posts/articles with their networks. The power of reach gets multiplied with every proactive individual in your organization. There’s plenty of ways to get your employees engaged, such as: - Games and challenges - Badges and leaderboards The more often companies celebrate their employees, the more engaged those employees will be with their job. ## \#18 Make Sure Your Content is Accessible to Those Who Have Special Needs With people having many different needs, it’s essential to make sure your content is accessible to as many people as possible. Something as simple as closed captioning on a video can make a world of difference. It can help expand your message’s reach by making it accessible to anyone watching video without audio. This becomes more important when you consider that 92% of people view videos with the sound off on mobile. You can read more about accessibility here: [**AODA Resources**](https://www.aoda.ca/category/resources-on-issues-of-accessibility-and-the-ontarians-with-disabilities-act-aoda/). ## \#19 Ensure That You Have Updated Your Bio and Contact Information On All Your Accounts When you build your social media channels, it’s essential to optimize your bio and contact information. Ensuring your information is easily accessible on your profile will help your business look more professional and trustworthy. Your bio and contact information should be upfront and easy to find, and most importantly, consistent across all platforms. ## \#20 Boost and Promote Your Posts To Your Target Audiences Adding a modest boost budget to a post can take an organic reach of 10 people and turn it into 10,000, with the right strategy and targeting the right custom audiences. You don’t need to spend a fortune. Try starting with a $20 boost, and if it performs well, bump it up to $50 the next time. We went over this last week in depth. You can find the blog here: **How to Create and Launch High-Performance Facebook & Instagram Campaigns With a Modest Budget**. ## And That’s a Wrap As always, we’ll leave you with some more great resources to check out, and if you have any questions or insights to share, leave a comment below. Thanks for reading! [**15 Tips to Building a Better Social Media Presence**](https://sproutsocial.com/insights/building-social-media-presence/) – Sprout Social has broken down the bite-sized tips any brand can follow to grow their social media presence right away. [**11 Ways to Grow Your Social Media Audience**](https://www.socialmediatoday.com/news/11-ways-to-grow-your-social-media-audience/570984/) – Looking to grow your social media audience? In this post, Social Media Today looks at 11 simple ways to grow your social media following. [**How To Get Followers On Instagram – Step By Step Guide To 20k Followers 2020**](https://www.hopperhq.com/blog/how-to-get-followers-instagram-2020/) – Instagram is naturally a great place for brands of all shapes and sizes to gain exposure. One of Hopper HQ’s guest writers, Johannes, explains how to get followers on Instagram in this detailed guide. [**The 21 Best Instagram Marketing Tips for 2021 (Cheat Sheet)**](https://blog.hootsuite.com/instagram-marketing/) – This Instagram marketing tips 2021 cheat sheet will help rev up your Instagram strategy, whether you’re just getting started or you’re already a seasoned pro. [![](https://honeypotmarketing.com/wp-content/uploads/HowTo-AttractMoreBeesWithHoney-scaled.jpg)](https://honeypotmarketing.com/wp-content/uploads/HowTo-AttractMoreBeesWithHoney-scaled.jpg) ![](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Categories:** Social Media **Tags:** Digital Marketing, Digital Marketing Strategy, How To, Internet Marketing, Marketing, Marketing Strategy, Marketing Tips, Social media marketing --- ### [Facebook Ads and What to Do When They Fail](https://honeypotmarketing.com/paid/facebook-ads-fail-what-to-do/) **Published:** June 21, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/What_To_Do_When_Your_Facebook_Ads_Fail.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/What_To_Do_When_Your_Facebook_Ads_Fail.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Facebook Ads help can easily help your business market to the right audience, but there’s more to it than just sending out an ad and hoping you get bites. Read on to find out what you need to do when your Facebook Ads fail. ## What’s New? **New in marketing this week**: - TikTok replaces YouTube as the top VidCon sponsor. - YouTube adds new control options for shorts remixes. - LinkedIn Profile introduces Create Mode. - Instagram launches reels ads in all regions. [**TikTok replaces YouTube as the top sponsor at VidCon**](https://www.marketingdive.com/news/tiktok-replaces-youtube-as-top-sponsor-at-vidcon-heating-up-bidding-war-fo/602000/?fbclid=IwAR11QO7DlfU193MSc48jW3N39qADhNB8ajuB9jjNkZ9TV7UquLLJYJcAPqQ) – TikTok will be the title sponsor of this year’s VidCon US. It takes over a YouTube position every year since 2013, barring 2020, when the event was cancelled due to the pandemic. [**YouTube Adds New Control Options for Shorts Remixes**](https://www.socialmediatoday.com/news/youtube-adds-new-control-options-for-shorts-remixes-tests-shorts-analytics/601958/?fbclid=IwAR0n3_LukZNhQ-zY8gFeFQMjP2HTR7pow-hJ9im-w7I3FcuwTmDBK7F5E0g) – With YouTube rolling out its TikTok-like Shorts in more regions, it’s also adding new options to give channel managers more controls over how Shorts creators can utilize their content. Including new analytics in the main app to help track Shorts’ performance. [**Introducing Creator Mode On Your LinkedIn Profile**](https://www.linkedin.com/pulse/introducing-creator-mode-your-linkedin-profile-margaret-rose-taormina/?fbclid=IwAR3hWBCkkfK_7ZPN3U3X75-mS69plxPck1n593q1RHhLBQtaP5J56BiaNX8) – Creator mode is a new introduction as part of a recent Profile update. Turning on creator mode more prominently displays your content and encourages others to follow you. [**Instagram Launches Reels Ads in All Regions**](https://www.socialmediatoday.com/news/instagram-launches-reels-ads-in-all-regions/601963/?fbclid=IwAR1fWSRP6Dk5CectuSkF7ehUrBARQY4_ZMYOvpWF4xa_0x89P2EVm-XZJqc) – Instagram is pushing ahead with the expansion of Reels ads, with the new format to be made available in all regions from today. ## What’s Working? By setting up your campaigns right, Facebook Ads will drive high-quality engagements that produce value for your business. ![What to do When your Facebook Ads Fail](https://honeypotmarketing.com/wp-content/uploads/184-1.png "- digital marketing for growing businesses by honeypot marketing") They are often a much more profitable way to market your business than other advertising channels. It’s important to set them up correctly to avoid Ads that fail or do not perform. So let’s show you what to do so that your Facebook Ads succeed. ## Top Reasons your Facebook Ads may be Failing ### **❌ Aggressive Retargeting** Retargeting can lead to **Ad Blocking.** If you’re serving the same people through the web and see the same Ads, they’ll feel hunted and feel their privacy has been violated; this is also annoying for customers who have already been **converted** or made a **purchase**. ![Agressive Retargeting](https://honeypotmarketing.com/wp-content/uploads/184-2.png "- digital marketing for growing businesses by honeypot marketing") ### ✔️ Leads Funnel Build a funnel, so it’s specific to their **position** in their Customer Journey. People further down the funnel will receive new **content** and **messaging** to help you further nurture them. **Jab. Jab. Jab. Right Hook.** ![Leads Funnel](https://honeypotmarketing.com/wp-content/uploads/184-3-433x1024.jpg "- digital marketing for growing businesses by honeypot marketing") ### **❌ Overly Broad Targeting** Relying on the **Facebook AI** to choose which people to target could be helpful if you have a **newer service** and are **unsure** of your targets. For those who have an **established service or product**, broad targeting won’t help narrow down the **specific audience** you intend to reach. ![Overly Broad Targeting](https://honeypotmarketing.com/wp-content/uploads/184-4.png "- digital marketing for growing businesses by honeypot marketing") ### ✔️ **Be Specific & Narrow Your Audience** You want to make the most of your resources, so it’s beneficial to use **narrow targeting**. Narrowing on a **slightly smaller audience** and focusing your **ad spend** there can produce better results. ![Be Specific & Narrow Your Audience](https://honeypotmarketing.com/wp-content/uploads/184-5.png "- digital marketing for growing businesses by honeypot marketing") ### **❌** Cold Audiences Audiences can be ranked from cold to hot, with the primary difference being how aware they are of your brand, product, and services. These targeted users might be **aware** of your business but **aren’t familiar with the details** and everything you offer. You want to **avoid targeting** them until you’ve **warmed** them up, or they most likely won’t **convert**. ![Cold Audiences](https://honeypotmarketing.com/wp-content/uploads/184-6.png "- digital marketing for growing businesses by honeypot marketing") ### ✔️ **Warm Your Audience** It is important to **re-engage** your cold audience and ensure that you do not lose them forever. You want to **warm them up a bit** before you spend resources targeting them with your offer. **Reintroduce** these cold audiences to your product or service with fresh ad content, and start to build your **connection.** ![Warm Your Audience](https://honeypotmarketing.com/wp-content/uploads/184-7-1024x538.png "- digital marketing for growing businesses by honeypot marketing") ### **❌ Not Using Audiences** Targeting your ads to a broad selection of people with **hopes that they click** or **interact**, is not an effective way of advertising. **Not using audiences leads to:** - Indirect advertising efforts - Less engagement - Wasting your time, energy, and budget - Low conversion rates ![Not Using Audiences](https://honeypotmarketing.com/wp-content/uploads/184-8-1024x669.png "- digital marketing for growing businesses by honeypot marketing") ### ✔️ **Use Custom & Look-a-Like Audiences** Why spend resources on people who **aren’t interested** in your product or service? It is important to target based on real data with **Custom Audiences.** Target your ads to **specific audiences**, and get your content in front of the eyes of the people it was designed for. ![Use Custom & Look-a-Like Audiences](https://honeypotmarketing.com/wp-content/uploads/184-9-1024x769.jpg "- digital marketing for growing businesses by honeypot marketing") ### **❌** Over-Targeting Choosing a **niche that is too small** makes it harder for you to target effectively. Only a percentage of the people you are targeting will **see** your ad, and an even smaller percentage will **click**. You need a **large enough audience** to avoid having little to no **Reach**. ![Over-Targeting](https://honeypotmarketing.com/wp-content/uploads/184-10.png "- digital marketing for growing businesses by honeypot marketing") ### ✔️ **Understand Your Audience** It’s not always about having the most people to target; it can come down to **choosing the right** **niche**. A niche can be **too small**, and therefore, your resources are wasted on only a few people. Find a niche that has enough of an audience to **target**. ![Understand Your Audience](https://honeypotmarketing.com/wp-content/uploads/184-11.png "- digital marketing for growing businesses by honeypot marketing") ### **❌Inconsistent Messaging** How well does your **ads copy match the messaging of the content** that it leads to? Inconsistencies in messaging can lead to **low conversion rates** as the user may feel they aren’t in the right spot. ![Inconsistent Messaging](https://honeypotmarketing.com/wp-content/uploads/184-12.png "- digital marketing for growing businesses by honeypot marketing") ### ✔️ Match your Message to your Content Having your ad messaging match with your content (e.g., a landing page) helps your **conversions**. **Strong message match** reassures people they’ve come to the right place. Avoid having the **CTA (Call to Action)** go to your homepage. ![Match your Message to your Content](https://honeypotmarketing.com/wp-content/uploads/184-13.png "- digital marketing for growing businesses by honeypot marketing") ### **❌ Neutral Message, Adding No Value** Neutral messages tell your reader something **unpleasant** or offer **usual information**. Your **audience needs to get something** out of the ads they are clicking. If it’s **not useful**, you’re most likely not getting the intended Reach. ![Neutral Message, Adding No Value](https://honeypotmarketing.com/wp-content/uploads/184-14.png "- digital marketing for growing businesses by honeypot marketing") ### ✔️ **Use Positive or Negative Sentiment** What is your audience getting out of your content? Give your audience the juicy information from the start to **capture their attention**. Strong **Call-to-actions** can lead to more **conversions**. ![Use Positive or Negative Sentiment](https://honeypotmarketing.com/wp-content/uploads/184-15.png "- digital marketing for growing businesses by honeypot marketing") ### **❌** Manual Bidding Manual bidding is available only for selected placements and is set when determining your **budget**. If you lose the bids, you could potentially **spend** without any **Reach**. ![Manual Bidding](https://honeypotmarketing.com/wp-content/uploads/184-16.png "- digital marketing for growing businesses by honeypot marketing") ### ✔️ Automated Bidding Facebook will work with its algorithm to find the **lowest cost** for what you’re bidding on. It **benchmarks your bids** against other advertisers and determines how competitive getting your customers’ attention is. Let the **algorithm bid** for you so that it can bid **properly**. ![Automated Bidding](https://honeypotmarketing.com/wp-content/uploads/184-17.jpg "- digital marketing for growing businesses by honeypot marketing") ## **Winning With Your Facebook Ads** **Keep it relevant –** The content must be targeted and not generalized. **CTA** is important to focus on the leads funnel. **Target –** Audience engagement is essential, and using niche marketing strategies helps your ads succeed. **Use the Algorithm to your advantage** **–** By automated bidding process and boosting the content. **Focus on frequency –** Number of times a post has a direct relationship with increment in engagement. ![Winning With Your Facebook Ads](https://honeypotmarketing.com/wp-content/uploads/184-18.png "- digital marketing for growing businesses by honeypot marketing") **If you loved this read, then you’ll want to check out some of our other great reads:** [Social Messaging and 8 Ways to Use It To Grow Your Business](https://honeypotmarketing.com/social-messaging/) [Building your Brand in 2021](https://honeypotmarketing.com/building-your-brand-in-2021/) [New Social Media Platforms You Should Consider In 2021](https://honeypotmarketing.com/social-media-platforms-2021/) ##### [Using Cornerstone Content to Create a Winning Inbound Marketing Plan](https://honeypotmarketing.com/cornerstone-content/) ##### [10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness](https://honeypotmarketing.com/lead-magnet-examples/) **Categories:** Paid Ads, Social Media --- ### [The 5 Dos and 5 Don'ts Of Social Media For Small Businesses](https://honeypotmarketing.com/winlocal/5-dos-and-5-donts-social-media-for-small-businesses/) **Published:** February 28, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1645824014827_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1645824014827_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") While there’s no wrong way to eat a Reese’s, there are some things you shouldn’t do on social media. So if you are a Social Media Manager or running your small business account, how do you ensure that you provide an enjoyable and informative experience for your audience? You follow our list of the *5 Dos and 5 Don’ts of Social Media!* Let’s dive in. ## **What’s working?** ![What's working?](https://honeypotmarketing.com/wp-content/uploads/217-1.png "- digital marketing for growing businesses by honeypot marketing") ## **Do:** Introduce Yourself Take the time to introduce your brand and your employees! It’s a great way to **showcase your brand’s personality.** ![Do: Introduce Yourself](https://honeypotmarketing.com/wp-content/uploads/217-2.png "- digital marketing for growing businesses by honeypot marketing") Re-introduce the team every 2-3 months so that new followers know the face(s) behind the brand. **Some topics you can cover are:** - How the business started - Company values - Your background, previous experience - Your favourite thing about your job ## **Don’t:** Misuse Automated Messaging Bots are a great way to provide quick answers at busy times; however, it is never good to rely on them for everything. You must be transparent with your bots and let people know when interacting with an automated service. ![Don’t: Misuse Automated Messaging](https://honeypotmarketing.com/wp-content/uploads/217-3.png "- digital marketing for growing businesses by honeypot marketing") Talking to a bot can feel impersonal and sometimes frustrating; it is important to use them when needed. If you require them, let your customers know that you’ll contact them soon if they need to have a person-to-person interaction. ## **Do:** Listen to Your Followers Engagement is a two-way street, and you mustn’t close any doors with your audience. Does a follower have a content request? If so, try your best to fulfill it! This shows that you do listen and that you value input. ![Do: Listen to Your Followers](https://honeypotmarketing.com/wp-content/uploads/232-2324368_twitter-follow-button-png-transparent-twitter-follow-button.jpg "- digital marketing for growing businesses by honeypot marketing") This back and forth interaction promotes conversations and is the key to being **SOCIAL on social media.** ## **Don’t:** Obsess About Numbers. It can be easy to forget that brand awareness and growing your network are long-term endeavours. While having a lot of followers can be a good indicator of success, it’s not the only metric that matters. ![Don’t: Obsess About Numbers](https://honeypotmarketing.com/wp-content/uploads/217-4.png "- digital marketing for growing businesses by honeypot marketing") Focus on **QUALITY** over **QUANTITY**. Provide your audience with engaging content instead of pressing them incessantly for likes, follows, and reshares. ## **Do:** Separate Personal and Business When building a business brand on social media, you must keep your personal and professional pages separate. While it’s great to be personable, some content may only be appropriate for friends and family (i.e., pictures of your dog, home renovations). ![Do: Separate Personal and Business](https://honeypotmarketing.com/wp-content/uploads/217-5.png "- digital marketing for growing businesses by honeypot marketing") Maintaining a divide also prevents confusion over who you are as a business and what you’re trying to sell. ## **Don’t:** Overly Brand Your Page Over branding comes off as inauthentic. While some posts will require heavier branding, you need to have a nice content ratio. We recommend focusing on an 80-20 practice where 80% of your posts are fun and educational, while the remaining are for branding. ![Don’t: Overly Brand Your Page](https://honeypotmarketing.com/wp-content/uploads/217-6.png "- digital marketing for growing businesses by honeypot marketing") Good branding is about generating the right amount of curiosity. ## **Do:** Designate a Social Media Time for Engaging Once you start creating larger engagement, learn your audience is most active times. You must involve yourself with your audience: like their posts, answer their questions, reshare content, etc. Dedicating time each day (ex. 1hr) will allow you to make a habit of being social on your platform. ![Do: Designate a Social Media Time for Engaging](https://honeypotmarketing.com/wp-content/uploads/217-7.png "- digital marketing for growing businesses by honeypot marketing") Engagement allows you to showcase your personality! ## **Don’t:** Spam Post Posting too much at once can **drown out your authentic content** and engagement. Not only is it annoying for followers, but it can also come across as pushy and unprofessional. ![Don’t: Spam Post](https://honeypotmarketing.com/wp-content/uploads/217-8.png "- digital marketing for growing businesses by honeypot marketing") Creating content that **provides value** is one of the most important aspects of social media. ## **Do:** Batch Create Your Content Content batching is one of the most effective ways to create social media content. It helps you **save time**, **post consistently**, and **repurpose your ideas** across platforms. ![Do: Batch Create Your Content](https://honeypotmarketing.com/wp-content/uploads/217-9-1024x657.png "- digital marketing for growing businesses by honeypot marketing") You’re able to focus your creative energy without jumping from task to task, and you can plan content **weeks** — creating a more cohesive approach to your strategy. ## **Don’t:** Abuse Hashtags. Don’t turn every word in a post into a hashtag or cram unrelated hashtags into your post. If you excessively use hashtags, your posts can come across as **spammy** and will become **ineffective**. ![Don’t: Abuse Hashtags](https://honeypotmarketing.com/wp-content/uploads/217-10.png "- digital marketing for growing businesses by honeypot marketing") Use 5-10 **appropriate hashtags** to bring visibility to your page. Hashtag usage can vary depending on the channel, so it is important to be familiar with each platform’s standards. ## Final Word Platforms and their features are constantly evolving, but it is important to know posting standards. Following our list of the **5 Dos and Don’ts of Social Media** will help you grow your social platforms to become a place of value and positive engagement! ![Let’s Wrap It Up!](https://honeypotmarketing.com/wp-content/uploads/217-11-1024x715.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed learning about the **5 Dos and Don’ts of Social Media**. If you’re looking for more great content, check out some of our other reads below: [**The Future of Digital Advertising – What You Need To Know**](https://honeypotmarketing.com/the-future-of-digital-advertising-what-you-need-to-know/) [**Shoppable Livestreams for Ecommerce**](https://honeypotmarketing.com/shoppable-livestreams-for-ecommerce/) [**How to Make Content that Drives Conversions and Leads**](https://honeypotmarketing.com/how-to-make-content-that-drives-conversions-and-leads/) **Categories:** Social Media, Video, Winlocal --- ### [Social Media Calendars: Creating One the Right Way](https://honeypotmarketing.com/social-media/social-media-calendar/) **Published:** July 12, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_To_Create_A_Social_Media_Calendar_The_Right_Way.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_To_Create_A_Social_Media_Calendar_The_Right_Way.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Social media calendars are great tools that can help any business stay aligned throughout the entire process, whether with you or an entire team. But how exactly do you create a social media calendar the right way? ![](https://honeypotmarketing.com/wp-content/uploads/social-calendar-time-and-youre-invited.jpg "- digital marketing for growing businesses by honeypot marketing") ## What’s New? **What’s new in marketing**: TikTok launches new Unplugged info sessions, Apple’s new iOS 15 update, and news from the head of Instagram. **[TikTok Launches New ‘Unplugged’ Info Sessions to Share Insights Into How Marketers Can Succeed](https://www.socialmediatoday.com/news/tiktok-launches-new-unplugged-info-sessions-to-share-insights-into-how-ma/603064/?fbclid=IwAR3B80Ry-JotHsz3CbYmmDqsJVTSQnpb6USXJmbmNRuje5BPqOZDxxICkVY) –** This month, TikTok is running a range of free ‘TikTok Unplugged’ business info sessions, which will see some of the platform’s biggest successes share their secrets and tips on how to grow your brand with TikTok marketing. [**What Apple’s iOS 15 means for marketers**](https://www.marketingdive.com/news/apples-next-round-of-privacy-changes-will-make-opt-ins-more-valuable/602644/?fbclid=IwAR3FifVGKj6YHTCsvgvqn3_D241obk_xRoBQfT-rBeFif260yNQnGbcVJhE) – Apple’s upcoming privacy changes, including Hide My Email and Private Relay, will make opt-ins more valuable and may complicate already strained efforts to reach target users on iPhones. [**‘We’re no longer a photo-sharing app,’ says head of Instagram**](https://www.marketingdive.com/news/were-no-longer-a-photo-sharing-app-says-head-of-instagram/602962/?fbclid=IwAR1vkPsswA-GHpfADb252q6pUnKwzDd0eg2eDQL3kUwM6LFmWM9I242kqjg) – As multiple social media platforms adapt to shifting user habits, Adam Mosseri, head of Instagram, recently announced that the app is pivoting away from being primarily a photo-sharing app. ## What’s working? Your social media calendar is just the tip of the iceberg. By using one, you can help ensure that you’re only putting out the best, quality content. ![Social Media Calendars - Table of Contents](https://honeypotmarketing.com/wp-content/uploads/186-1.png "- digital marketing for growing businesses by honeypot marketing") You’ll be able to **save** **time**, **set** **deadlines**, and keep track of your **results**. Calendars are only the beginning of the process; there’s much more to be done after the fact. ## **How to Create a Social Media Calendar The Right Way** There are many ways to create a social media calendar, but we’ll be focusing on the way that makes it easier and more efficient for you. Let’s dive right in! ### **What Does Success Look Like?** A **North Star Metric** is the single metric that best captures your company’s growth or your specific Social Media effectiveness. Optimizing your efforts to grow this metric is key to **driving sustainable growth** across your entire customer base. Unique metrics for each platform: - **Spotify’s Metric:** Time spent listening. - **Airbnb’s Metric:** Number of nights booked. - **Social Media Metric:** Consolidated engagement. ![Social Media Calendars - North Star Metric](https://honeypotmarketing.com/wp-content/uploads/185-2.jpeg "- digital marketing for growing businesses by honeypot marketing") ### **Determine Content Pillars Based on Personas** It is the **sweet spot** of what your brand cares about and what your audience cares about. With personas, you can understand the target market based on the customer’s persona. Focusing on topics and content relevant to your audiences will help you narrow down your ideal target market, making it easier to reach these people. ![Determine Content Pillars Based on Personas](https://honeypotmarketing.com/wp-content/uploads/185-3-1024x616.jpeg "- digital marketing for growing businesses by honeypot marketing") ### **Content Blocking** With the content pillars created, you can begin blocking out your content in the form of a **social media calendar**. If you have multiple social channels, you’ll want to block out content **specific to that platform**. You’re not only going to **save time**, but it will create a more **efficient** **workflow** for your team and avoid confusion. ![Social Media Calendar - Content Blocking](https://honeypotmarketing.com/wp-content/uploads/185-4-1-1024x512.png "- digital marketing for growing businesses by honeypot marketing") ### **Write Content and Customize By Channel** Write your content for each post that you plan on creating. As long as you have the **base**, you can then customize it for each **social platform**. Twitter has a **limited capacity**; LinkedIn is focused on **business & sales**; Instagram is better for **aesthetics**. ![Write Content and Customize By Channel](https://honeypotmarketing.com/wp-content/uploads/185-5-1.png "- digital marketing for growing businesses by honeypot marketing") ### **Production / Graphics & Copy** Now it’s time to create your content! If you’ve got multiple team members (one focused on **content** and the other on **graphics**), you want to make sure you’re on the **same page**. Have an online design tool that makes it easier for your content team to **update templates**. Write your content for each channel. Add some **humour** and **pizzazz** where needed. ![Social Media Calendar - Production / Graphics & Copy](https://honeypotmarketing.com/wp-content/uploads/185-6-1.png "- digital marketing for growing businesses by honeypot marketing") > *“Create content that will reach your audience’s audience.”* > > ### **Get your Team to Q/A Your Work** > > Having a Q/A process allows for **constructive feedback** to eliminate any grammatical, legal, or branding errors. > > This is a phase where your copy and posts are **refined** before being scheduled. > > Getting a team member to look at the content with a fresh set of eyes and a **different perspective** always helps. ![Get your Team to Q/A Your Work](https://honeypotmarketing.com/wp-content/uploads/185-7-1.png "- digital marketing for growing businesses by honeypot marketing") ### **Start Scheduling & Publishing** Make your life easier with a **scheduling platform**! Create and schedule an entire month’s worth of posts onto a scheduling platform, so you have more time to focus on other work. As posts start to go out, provide **community management** to help elevate your socials and get your need’s reach and engagement. ![Start Scheduling & Publishing](https://honeypotmarketing.com/wp-content/uploads/185-8-1.png "- digital marketing for growing businesses by honeypot marketing") ### **Review & Optimize** **Strategize** to gain more traction. - Using relevant and meaningful **comments for TikTok** to get more engagement. - Using **trending audio in Insta reels** for better reach. - Facebook is saturated but **boosted posts do well** with organic content. - **Assess ROI** and adjust to the **Analytics** (e.g., **Facebook insights.**) ![Social Media Calendar - Review & Optimize](https://honeypotmarketing.com/wp-content/uploads/185-9-1024x489.png "- digital marketing for growing businesses by honeypot marketing") ## **Stay Organized With a Social Media Calendar** Social media calendars come with **efficiency** and **organization**, which we all can treasure. Teams rely on calendars to help ensure that everyone is on the **same page** and that tasks are **getting done**. You’ll have the tools to **review** your posts and keep building stronger eye-catching content. --- We hope you enjoyed this read. If you’re looking for more great content, check out some of our other reads below: [**5 Types of Campaigns You Can Use To Grow Your Business Today**](https://honeypotmarketing.com/marketing-campaigns-5-types/) **[Facebook Ads and What to Do When They Fail](https://honeypotmarketing.com/facebook-ads-fail-what-to-do/)** **[Social Messaging and 8 Ways to Use It To Grow Your Business](https://honeypotmarketing.com/social-messaging/)** **[Building your Brand in 2021](https://honeypotmarketing.com/building-your-brand-in-2021/)** **[New Social Media Platforms You Should Consider In 2021](https://honeypotmarketing.com/social-media-platforms-2021/)** **Categories:** Social Media **Tags:** social media calendar --- ### [4 Facebook Campaign Game Plans to Ensure Success](https://honeypotmarketing.com/paid/4-facebook-campaign-game-plans/) **Published:** August 3, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/4_Facebook_Campaign_Game_Plans_to_Ensure_Success.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/4_Facebook_Campaign_Game_Plans_to_Ensure_Success.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") A Facebook campaign is a great way to accumulate those valuable leads and narrow down your ideal market. Let us show you the best campaigns you can use today that will help you find success. ![✔️ Facebook Ads Cost: How to Spend Less in 2021 - sixads](https://sixads.net/wp-content/uploads/2021/05/facebook-ads-meme-dicaprio.jpg) ## What’s New? **What’s new in marketing**: - Pinterest loses millions of users. - Snapchat launches “My Places.” - Instagram expands reels to 60 seconds. - Facebook launches “Campaign Ideas Generator. [**.”Pinterest Loses 24 Million Users as Lockdowns Ease**](https://www.socialmediatoday.com/news/pinterest-loses-24-million-users-as-lockdowns-ease-and-physical-stores-re-o/604192/?fbclid=IwAR3kIckdrvgoDNSmq8ojfp8DSUPB4Sldu3xCPWrUK3Mtz4sT_t1ZrJdAzNw) – After reporting 11 quarters of consecutive user growth, Pinterest has taken a hit, with the platform seeing a decline in overall users in Q2, though its revenue results remained strong for the period. [**Snapchat Launches ‘My Places’ To Highlight Local Businesses of Interest Within the Snap Map**](https://www.socialmediatoday.com/news/snapchat-launches-my-places-to-highlight-local-businesses-of-interest-wit/604093/?fbclid=IwAR3kIckdrvgoDNSmq8ojfp8DSUPB4Sldu3xCPWrUK3Mtz4sT_t1ZrJdAzNw) – Snapchat is looking to improve business discovery in the app with a new element in Snap Map called ‘My Places,’ which will highlight popular businesses and places you’ve previously visited, on the map display. [**Instagram Expands Reels to 60 Seconds** ](https://www.socialmediatoday.com/news/instagram-expands-reels-to-60-seconds-providing-more-capacity-for-creativi/604006/?fbclid=IwAR2b3inc_25LRgm0B9VrMactFGPR8fQihN_jCDWcYPOSPHk6lEUYh8gyRbo&fbclid=IwAR1Z-sAXTPdntOOGtJSMIC4bOxwPd6ybr_bVwyuKUNMzyqX9KngrSYBOweY)– In an utterly unsurprising update, Instagram has today announced that the Reels length limit is being extended from 30 seconds to 60 seconds for all users. [**Facebook Launches ‘Campaign Ideas Generator’ to Help Businesses with their Promotional Efforts**](https://www.socialmediatoday.com/news/facebook-launches-campaign-ideas-generator-to-help-businesses-with-their/604101/?fbclid=IwAR2zXNPtfGShSfWBkKzSTsGOf-v_kJB01nCWZt4jYyuWdd7fnQbGjhvAGkM) – Today, Facebook has launched a new Campaign Ideas Generator mini-site, which aims to help spark inspiration for your promotional approaches through various insights, templates, and recommendations specific to seasonal events and business types. ## What’s Working? Would you enter a match without a solid game plan? It’s the same for a Facebook campaign. You need to create a plan that is going to get you the most for your business. ![4 Facebook Campaign Game Plans to Ensure Success - Agenda](https://honeypotmarketing.com/wp-content/uploads/189-1.png "- digital marketing for growing businesses by honeypot marketing") Who is your **audience**? What is their **demographic**? There are essential elements about Facebook Campaigns that you should know to ensure you succeed. ## **4 Facebook Campaign Game Plans to Ensure Success** The 4 Facebook campaigns we’ll be focusing on are Lead Magnet, Local Business, Webinar, and E-commerce. Let’s begin! ![Facebook & Instagram Campaign Structure](https://honeypotmarketing.com/wp-content/uploads/189-2-1024x662.png "- digital marketing for growing businesses by honeypot marketing") ### 1. Lead Magnet Campaigns – See & Think A lead magnet is a **free** **resource** that attracts potential customers for your niche to click on. Lead magnets are at the **top of the funnel** as they target those not yet in the consideration stage. By providing valuable content, you can turn these people into leads and further nurture them. The conversion path that turns website visitors into leads – and the role email marketing plays in this process include: - Call to Action (CTA) - Landing Page - Thank-You Page - Follow-Up Email ![Lead Magnet Campaigns - See & Think](https://honeypotmarketing.com/wp-content/uploads/189-3.png "- digital marketing for growing businesses by honeypot marketing") ### Lead Magnet Audiences The goal of a lead magnet is to offer something your audience wants in exchange for their **contact information**. To do this, you have to know what **user** **persona** you’re targeting and what offer would entice them. There are **2 ways to set up the lead magnet campaign targeting** according to your business goals: - **Brand Awareness** – Broad audience targeting to build your custom audience base - Traffic campaign - Boosted posts - Demographics audience - **Use custom build audiences** such as: - Website visitors - Social media Engagements (Facebook and Instagram) - Contact list audience ![Lead Magnet Audiences](https://honeypotmarketing.com/wp-content/uploads/189-4.png "- digital marketing for growing businesses by honeypot marketing") ### 2. Local Business Campaign – See **Local marketing** is a strategy that targets potential customers within a **specific radius** (up to 50 miles) of the business’s physical location. It’s also known as **location-based marketing**, **neighbourhood marketing**, or **local store marketing**. Advantages of running local ads on Facebook: - Easily target people within a certain **geographical area** of your business. - Easily promote **coupons** **and offers** specific to the local demographics. - Target people who have **bought from you in the past**. ![Local Business Campaign - See](https://honeypotmarketing.com/wp-content/uploads/189-5.png "- digital marketing for growing businesses by honeypot marketing") ### **Local Business Audiences** If your business is in a local market, you have a **finite group of people** you can serve. In any given market, there’s usually a population that’s ready to buy what you have. However, a higher percentage of users usually need what you have and are open to buying from you but they simply don’t know it yet. Facebook local ad campaigns can be leveraged to focus primarily on educating your audience – not only on your industry, products/services, or business but also on the topics that relate directly to your business. Use **personalized messaging** to target **local users** and get them to try your services and products by **promoting offers and store visits.** ![Local Business Audiences](https://honeypotmarketing.com/wp-content/uploads/189-6.png "- digital marketing for growing businesses by honeypot marketing") ### **3. Webinar Campaigns** Use Facebook ads to drive people to a landing page or **Facebook Lead Form Ads**. These allow people to opt-in to your email list directly from the Facebook app, so there’s less friction involved in the process. Contact the leads through email or Facebook messenger to remind them about the webinar. In this way, you get to use **conversational informality** to build a better relationship with your prospects. Test **Facebook Messenger Ads** to offer more dynamic personalization features. Promote your webinar and ask the users to send them a message that they would answer in the webinar. Facebook offers two ad types in Messenger Ads: **Click to message and Sponsored message.** ![Webinar Campaigns](https://honeypotmarketing.com/wp-content/uploads/189-7.png "- digital marketing for growing businesses by honeypot marketing") ### **Webinar Audiences** **Build Custom Audiences** Take advantage of the **custom audiences feature** in Facebook Ads to target people who registered for past webinars as they are a potentially **high-intent mid-funnel audience**. Target those who’ve **purchased certain products** or **those who’ve visited combinations of your web pages**. Increase customer retention by empowering your existing customers with product use case-specific tips. This way, you’re maximizing your ad budget because you’re only targeting people your brand has come in contact with already. ![Webinar Audiences](https://honeypotmarketing.com/wp-content/uploads/189-8.png "- digital marketing for growing businesses by honeypot marketing") ### Post-Webinar Nurturing Your webinar is now a **piece of Evergreen Content**. Use it to create clips, infographics, wave format videos, and so much more. ![Post-Webinar Nurturing](https://honeypotmarketing.com/wp-content/uploads/189-9.png "- digital marketing for growing businesses by honeypot marketing") ### **4. E-commerce Campaigns** As a business, the chance of your target audience seeing your organic content on social media is lower than ever before. It’s becoming increasingly necessary to pay to play. Users will see your products and can be directed to your **Shopify site or a custom landing page.** An effective eCommerce paid strategy considers these: - **Messaging** - **Eye-catching Ad Creatives** - - **Retargeting Campaigns** - **Campaign Optimization** ![Ecommerce Campaigns](https://honeypotmarketing.com/wp-content/uploads/189-10.jpg "- digital marketing for growing businesses by honeypot marketing") ### **E-commerce – Get Started** 1. Put your store on the map. 2. Add your business location to your Facebook Page. 3. Add products to your Catalogs in the Business manager. 4. Reach more shoppers with Personalized Ads. 5. Advertise to local shoppers: 1. Connect with more people in your area with ads on Facebook. You can [advertise directly from your Facebook Page](https://www.facebook.com/business/help/198653350887222?id=2030300680608329) to promote your business locally. 2. Just click or tap the Promote button at the top of your Page and choose the automated ads, new ad or post boost to promote your business locally. ![Ecommerce - Get Started](https://honeypotmarketing.com/wp-content/uploads/189-11.png "- digital marketing for growing businesses by honeypot marketing") ### **Ecommerce Audiences** Build **Custom Audiences** to get more **conversions**. Target people who not only visited your product page but who also added the product to their cart and not checked out before completion. *That’s a huge pool of potential sales!* Create a **Shopping Custom Audience** to target your ads to multiple shopping events, such as people who have both **Viewed Shop Home Page** and **Added a Product to Cart** or exclude certain shopping events, such as people who have **Added to Cart** **but** **not purchased**. ![Ecommerce Audiences](https://honeypotmarketing.com/wp-content/uploads/189-12.png "- digital marketing for growing businesses by honeypot marketing") ## Campaign Tactics Some great campaign tactics that you will want to take advantage of include: **Non-Buyer Retargeting**, **Do Not Opt-In Retargeting**, and **Creating Broad Audiences**. ### How to Create Broad Audiences ![How to Create Broad Audiences](https://honeypotmarketing.com/wp-content/uploads/189-13.png "- digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/189-14.png "- digital marketing for growing businesses by honeypot marketing") ### **IDFA Solutions** As more people, opt-out of tracking on iOS 14 devices, **ads** **personalization,** and **performance** **reporting** will be limited for both app and web conversion events. **Alternative Targeting** strategies to consider: - Use broad audiences for inclusion. - Use targeting expansion. - Start building first-party data by installing the pixel on your website. - Integrate your CRM with Facebook to build lead and customer lists to be able to create **remarketing** and **lookalike** **audiences**. ![IDFA Solutions](https://honeypotmarketing.com/wp-content/uploads/189-15-1024x640.png "- digital marketing for growing businesses by honeypot marketing") ### How to Convert Non-Buyers ![How to Convert Non-Buyers](https://honeypotmarketing.com/wp-content/uploads/189-16-1024x817.png "- digital marketing for growing businesses by honeypot marketing") ### Wrapping It Up Facebook Campaigns are a great way to help you reach your **exact target audience**. And depending on the **demographic of your audience**, there are various types of campaigns that will work: - E-commerce - Lead Magnet - Webinar - Local Business You want to be able to understand your goals when creating a campaign. **Create a broad audience** that can help you narrow down your ideal audience. Knowing how to **convert non-buyers** and **do not opt-in**, will ensure you don’t miss out on potential leads. --- We hope you enjoyed this read. If you’re looking for more great content, check out some of our other reads below: **[Social Media Calendars: Creating One the Right Way](https://honeypotmarketing.com/social-media-calendar/ "Social Media Calendars: Creating One the Right Way")** [**5 Types of Campaigns You Can Use To Grow Your Business Today**](https://honeypotmarketing.com/marketing-campaigns-5-types/) **[Facebook Ads and What to Do When They Fail](https://honeypotmarketing.com/facebook-ads-fail-what-to-do/)** **[Social Messaging and 8 Ways to Use It To Grow Your Business](https://honeypotmarketing.com/social-messaging/)** **[Building your Brand in 2021](https://honeypotmarketing.com/building-your-brand-in-2021/)** **Categories:** Paid Ads --- ### [Turning Zero Click Google Searches Into Opportunities For Your Business](https://honeypotmarketing.com/seo/zero-click-google-searches/) **Published:** July 3, 2020 **Author:** The Bee Team **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/ep137-zero-click-google-searches.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/ep137-zero-click-google-searches.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") What’s Inside - [What's New?](#whats-new) - [What's Working?](#whats-working) - [Setting Up and Optimizing Google My Business](#setting-up-and-optimizing-google-my-business) - [Google Ads Local Campaigns](#google-ads-local-campaigns) - [Citations, NAP, and the Map Pack](#citations-nap-and-the-map-pack) - [Creating an Effective Local SEO Strategy](#creating-an-effective-local-seo-strategy) - [Local SEO](#local-seo) - [Using Google Ads to Promote Locally](#using-google-ads-to-promote-locally) - [Local Services Ads](#local-services-ads) - [Google Guaranteed](#google-guaranteed) - [GMB and Content Marketing](#gmb-and-content-marketing) - [That's a Wrap](#thats-a-wrap) A Zero-Click search is a Google Search result that uses rich results to display information from your website, but shows enough information that a user will not need to click through to get that information. Even though you rank first and get a ton of impressions, it’s quite possible you will get **zero clicks**. Google owns not only the largest search engine, but also the second-largest search engine (YouTube), the most-used operating system (Android) and the most-used browser (Chrome). So, how do you compete against a company that basically owns the internet? Check out the video or podcast above where Dan and the bees share some interesting insights to alleviate the frustration of trying to rank against Google and how you can actually use zero-click Google searches as opportunities for your business. Subscribe to our weekly live stream on [**Facebook**](https://www.facebook.com/events/238401824042195/), or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation. ## What’s new? Zero click searches have been a growing trend in recent years, and a topic of controversy for many small businesses trying to rank in search results. Why is that? Well… ### What is a Zero Click Search? Zero click searches are searches that result in no clicks from the search results page, due to Google supplying answers on the search results page itself in a Featured Snippet, removing the need to click through to a website or landing page to find what you are looking for. Let’s take a look at a common example, by searching for “how to make tea”: ![zero click search example 1](https://honeypotmarketing.com/wp-content/uploads/zero-click-search-2.png "- digital marketing for growing businesses by honeypot marketing") In this example, all of the steps to make tea have been laid out directly in a Featured Snippet, giving the user all the information they need without having to click through to the site at all. ### What is Position Zero? “Traditional” Organic Web Search results often have the “#1” ranking further down the page. Position Zero refers to the content that appears above the #1 ranking. ### What is “On-SERP SEO”? With Google moving to a zero-click reality and being very clear about their desire to continue indexing more and more structured data, On-SERP SEO is the process of optimizing your presence on the results page as much as possible. To give you an idea of how much impact zero-click searches have, according to the [**SparkToro report**](https://sparktoro.com/blog/google-in-2020-from-everyones-search-engine-to-everyones-competitor/), last year 50.33% of all Google searches ended without a click on any paid or organic search results. Half of all Google searches. That’s huge. ![graph of zero click searches 2019](https://honeypotmarketing.com/wp-content/uploads/Paid-Organic-Zero-Click-June-2019-800x450-1.png "- digital marketing for growing businesses by honeypot marketing") The number of zero-click searches has been increasing over the past few years, and will likely continue to do so. As more searches end without users clicking through to a page, businesses are left with fewer opportunities to engage with their audience. So, how does one compete in such a landscape? The good news is that zero clicks do not also mean zero opportunities. Let’s dig into how you can use zero-click searches as an opportunity for your business. ## What’s Working? Content and how we consume it is so fluid it can be difficult to navigate the best plan of action, or even figure out what works and what doesn’t. That’s why just sticking to the same old routine will not likely get you the results you’re looking for. You need to test and iterate, and you need to be as fluid as the changing tides. ### One word: Adapt. Rather than trying to fight the zero-click reality, you need to adapt. Can you compete directly with Google? Not likely, unless you’re Facebook. So stop trying. ![google facebook zero click searches](https://honeypotmarketing.com/wp-content/uploads/david-and-goliath-google-vs-facebook.jpg "- digital marketing for growing businesses by honeypot marketing") Google owns top-level content. There’s no way around that. So stop aiming for something you can’t achieve. Do something different. Offer something Google isn’t offering. Think of what users want and expect from web content. Are they looking for top-level snackable bits? No, Google is all over that. It’s just expected information at our fingertips at this point. You want to offer something deeply layered – it doesn’t matter if it’s data, analytics, or trends. It just needs to be more comprehensive than Google’s snippets, with real, unique value for users. Simply put, if you want the clicks, you need to create content that’s worth clicking for. If Google is offering “surface-level” content through snippets, then focus your efforts on a website offering in-depth content that offers the user something of substance. ### If You Can’t Beat ‘Em, Join ‘Em. Google is pushing traffic to its own sites, so optimize your content on Google platforms. This is really something you should be doing for your business, regardless of zero-click searches. It can truly make a world of difference. Make sure your company is set up on Google My Business and is optimized with as much information as possible, high-quality photos and videos so that you show up on Google Images and YouTube, and your location, or locations, so you also show up on Google Maps. Check out our in-depth guide for setting up GMB [**here**](https://honeypotmarketing.com/set-up-google-my-business/). ### Optimizing for Google Business Profile 1. Complete all of the extended Google Business Profile information. 2. Add your products and services. 3. Connect an appointment booking platform (CRM) to enable appointments. 4. Create a content schedule for your posts. 5. Add images BUT understand that Google does not index images in Google Image Search when posted to Google My Business. You will want to properly optimize your images on your website to rank in Google Image Searches. 6. Fill out the Q&A section to ensure your customers have easy access to information. ![google my business zero click searches](https://honeypotmarketing.com/wp-content/uploads/GMB-01-1.png "- digital marketing for growing businesses by honeypot marketing") Ensure your videos are on YouTube with detailed descriptions, tags, and meta-descriptions to take full advantage of keyword ranking. ### **Optimize YouTube** 1. Update all titles and descriptions using your brand keywords intelligently. 2. Update all video thumbnails. 3. Update your YouTube profile details. 4. Embed your YouTube videos throughout your website(s). 5. Optimize your website using as many Structured Data Features as possible including Video features. 6. Add a video sitemap.xml to your website. 7. Upload consistently to your YouTube channel. 8. Created focused, topical playlists. 9. Add meta descriptions when you upload your videos. Here is an example of utilizing YouTube to improve search results for a professional brand. All of these options are harder to track than clicks, but it puts your business out there and makes it easier for you to be found by potential consumers, so it’s not something you should ignore just because you want to be able to track your clicks. ### Optimize Your Content for Featured Snippets Optimize your website content to work with Featured snippets. I know I just said stop fighting for the top-level spot on the SERPs, but I didn’t mean throw in the towel – just adjust your strategy for better results. There are a couple of ways you can still gain that coveted top spot. Make lists. How to’s. In-depth analysis, industry knowledge, topics that connect to your brand, your mission and vision, of whatever it is your business specializes in. Structure them the way the snippets are displayed. [**Search Engine Land**](https://searchengineland.com/seo-featured-snippets-leads-big-gains-236212) calculated the CTR on a page increased from 2% to 8% after it secured a featured snippet. ### Win Definitions & Explanations Broad queries like “digital marketing” are often hidden “what” queries, since people are ultimately searching for “what is digital marketing.” To double-check your intuition, check the existing Page 1 and note the dominant style of pages it features. ### Win the Image You might have noticed that the text and the image of the featured snippet are usually pulled from different websites. In order to make your image appear, add an image directly under your paragraph, list, or table. In order to win the image, use an image alt tag that is a variation of the headline you used to intro your featured snippet paragraph. ### Win Lists & Tables If the existing featured snippet displays a list (ordered or unordered), you will want to replicate this structure, too. List style posts and pages work well to win “how to” and “why” queries looking to find step-by-step guides. Tables are best for comparison queries. ### There are three types of zero-click searches - Featured snippets - Instant answers - Knowledge graphs In order to rank for featured snippets, we will first identify high-potential opportunities and then create a step-by-step plan on how to update your relevant pages to win them. To find quality opportunities, just follow these three steps: - Pull a ranking report for relevant keywords. - Filter by those keywords that are currently ranking between positions 1 and 10. - Filter by those keywords that are already displaying featured snippets. Tools such as Screaming Frog, ahrefs, SEMRush, Moz will all produce ranking reports displaying featured snippets. What’s left are your high potentials for winning the featured snippet. The 4 main forms of featured snippets include: - **Paragraph** – Paragraph snippets appear when you search for queries with “how-to”, “who”, “why”, “what”, etc. That’s how they appear in the SERPs. ![zero click search paragraph snippet](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-07-03-what-is-live-at-the-hive-Google-Search-e1593787238718.png "- digital marketing for growing businesses by honeypot marketing") - **Lists** – Lists are further divided into two parts: numbered and bulleted. Numbered lists appear when users search for a step-by-step tutorial. The above “how to make tea” is an example of a numbered list. - **Table** – Google features tables in the SERPs as well, but they are not as common as paragraphs and lists. 81.95% of Featured snippets are paragraphs, 10.77% are lists, and 7.28% are tables. ![zero click search table](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-07-03-how-old-is-link-in-botw-Google-Search-e1593787258769.png "- digital marketing for growing businesses by honeypot marketing") - **Video** – Videos also get featured in the snippets. They are featured entirely, or Google provides you with a suggested clip. ![zero click search video](https://honeypotmarketing.com/wp-content/uploads/zero-click-search-8.png "- digital marketing for growing businesses by honeypot marketing") Google also shares snippets where contents from one website and an image from another website are coupled together to provide more productive results. So even if you’re not chosen for the paragraph snippet, your photo could be chosen to be used with the snippet. ![zero click double featured snippet](https://honeypotmarketing.com/wp-content/uploads/zero-click-search-9.png "- digital marketing for growing businesses by honeypot marketing") This is why you want to make sure all your photos are relevant, high quality, and optimized with filenames and alt-text. Another form of snippets is Instant Answers. These are small tools that provide immediate answers to the user’s query, and can come in a few different forms: ## The Calculator ![zero click calculator](https://honeypotmarketing.com/wp-content/uploads/zero-click-search-10.png "- digital marketing for growing businesses by honeypot marketing") ## The Weather ![zero click search weather](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-07-03-weather-kitchener-Google-Search-e1593787281115.png "- digital marketing for growing businesses by honeypot marketing") ## Definitions ![zero click search definitions](https://honeypotmarketing.com/wp-content/uploads/zero-click-search-12.png "- digital marketing for growing businesses by honeypot marketing") Finally, there are the knowledge graphs. These contain additional information about your search query, and generally appear in the right panel of the SERPs, similar to how a business appears in search when a business has Google My Business set up and optimized. Here are some examples of the Knowledge Graph. ![zero click search knowledge graph](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-07-03-what-is-tea-Google-Search-e1593787302371.png "- digital marketing for growing businesses by honeypot marketing") Or when you look up a celebrity: ![zero click search knowledge graph](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-07-03-who-is-link-Google-Search-e1593787324623.png "- digital marketing for growing businesses by honeypot marketing") Or when you’re looking up an illness or disease: ![zero click search knowledge graph](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-07-03-What-is-a-coronavirus-Google-Search-e1593787348767.png "- digital marketing for growing businesses by honeypot marketing") ### How to Optimize for Zero-Click Searches Here’s a quick summary to use as a guideline when optimizing your content for zero-click searches: - Create High-Quality Content – make your content worth the click. - Target Question-Based Keywords – Long-form keywords can be a great way to rank higher in the results, and question-based keywords have a higher chance of becoming a featured snippet. Just keep in mind that featured snippets appear mostly for questions like “what,” “where,” “when,” “who,” “why,” “can,” “how,” and so on. - Use Relevant Images – Images break the monotony of text, and if they are relevant to your content, there’s more of a chance they will be featured in the snippets. Also, use titles and alt-text to rank in the Google Image Search tool. BUT understand that Google does not index images in Google Image Search when posted to Google My Business. You will want to properly optimize your images on your website to rank in Google Image Searches. - Structure Your Content – Providing structure not only improves the user experience, it also improves your chances of being a featured snippet. Structuring your content simply means the use of appropriate heading tags, title tags, and dividing the content into points and paragraphs while breaking the monotony of texts with visuals. Dividing your content into pointers and steps or lists also increases its chances to get featured in forms of lists and tables in the SERPs. - Include a FAQ Section – A good FAQ section will not only help you rank for zero-click searches with question-based keywords, but also the “people also ask” section. ![zero click searches FAQ ranking](https://honeypotmarketing.com/wp-content/uploads/zero-click-search-20.png "- digital marketing for growing businesses by honeypot marketing")This section includes other relevant searches associated with the searched one Google lists these questions because users search for them You add an FAQ section in your sites content to increase the potential of your website to rank in people also ask if not the featured snippet - Use Quality Links pointing to your content to boost its potential of ranking in the SERPs and the featured snippets. Link building can be incredibly important when trying to rank higher and increase your chances of being featured in a snippet. ### Go Mobile-First! Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward. Starting July 1, 2019, mobile-first indexing is enabled by default for all new websites (new to the web or previously unknown to Google Search). For older or existing websites, we continue to monitor and evaluate pages based on the best practices detailed in this guide. We inform site owners in Search Console of the date when their site was switched to mobile-first indexing. Look at the difference in SERPs on mobile. The majority of the results on the first page are not organic results, they’re Google Properties or Structured Data. - Google My Business - YouTube - Twitter - Google My Business Posts - Related Searches Further reading on mobile-first indexing best practices can be found [**here**](https://developers.google.com/search/mobile-sites/mobile-first-indexing). ### Integrate Structured Data Into Your Content Structured data, or Schema markup, is a form of microdata. Very few things in SEO, today, can move the dial quickly. This can. Having to mark every item on your page with microdata can be a heavy task, but the results are well worth it. ### \#SEODrama – Does Structured Data Increase Your Ranking? No. But who cares? Structured Data is how the web would have been designed if anyone involved at the time realized what the Internet would become. Structured Data and On-SERP SEO will vastly improve your brand presence online, provide you with more opportunities to be visible in various searches. Is it strictly a ranking factor? Nope. But again. Who cares? ![zero click search schema](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-07-03-What-Is-Schema-Markup-Why-Its-Important-for-SEO.png "- digital marketing for growing businesses by honeypot marketing") [**Search Engine Journal has a great article**](https://www.searchenginejournal.com/technical-seo/schema/) that dives deeper into Schema markup and how to apply it to your content. ### Optimizing Twitter 1. The Twitter Structured Data display in Google Search is one of the best displays available. 2. You can secure a large amount of Page 1 real estate. 3. Upload images with the correct Twitter proportions (1024×512) this is important because we want to have the images appearing in Google Search results. 4. Consistent posting. 5. Optimize your Twitter profile for your brand terms. Help Google understand the connections between your social profiles, website and other properties. 6. Add Twitter feeds to your website, throughout your website not just in one location. 7. Use relevant hashtags to filter multiple topics throughout your website and display those filtered Twitter feeds. ### Pay to Play There is always the option to pay for that top spot. Paid ads may seem scary when you have a limited budget, but with the right approach, they can pay off. It’s also important to keep in mind that if you are not paying to rank for keywords, someone else is – and they can even pay to use your brand keywords so that they rank higher in the search even when someone is searching specifically for you. Some companies are not at all happy about this and have taken some shots at Google in some clever ways, like the example below: ![zero click search basecamp](https://honeypotmarketing.com/wp-content/uploads/image-22.jpg "- digital marketing for growing businesses by honeypot marketing") More Resources: - [**The Dirty Secret to Ranking #1 on Google (part 1 of 3)**](https://sparktoro.com/blog/the-dirty-secret-to-ranking-1-on-google-part-1-of-3/) – An insightful read in 3 parts, with links to parts 2 & 3 at the end of the article. - [**Now, more than 50% of Google searches end without a click to other content, study finds**](https://searchengineland.com/now-more-50-of-google-searches-end-without-a-click-to-other-content-study-finds-320574) – A quick and easy read with some interesting statistics. - [**Rising From the Ashes of Zero-Click Searches: The Future of Site Content** ](https://www.rankranger.com/blog/how-to-handle-zero-click-searches#:~:text=A%20zero%2Dclick%20search%20is,means%20to%20answering%20their%20query.)– An intelligent and comprehensive look at how web content is evolving and how to build your strategy around that. - [**Three Effective Strategies To Combat Zero-Click Searches On Google**](https://www.forbes.com/sites/forbescommunicationscouncil/2020/01/09/three-effective-strategies-to-combat-zero-click-searches-on-google/#1c7589bb308a) – A light read from Forbes with some interesting strategies and insights. - [**How Zero-Click Searches Are Changing SEO and Digital Marketing – 2020 SEO Trends**](https://blog.nextinymarketing.com/how-zero-click-search-is-changing-seo-and-digital-marketing) – A great article that talks about the importance of brand affinity in a zero-click world. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Conversion Optimization, Digital Marketing, SEO **Tags:** Digital Marketing, Digital Marketing Strategy, Google, Zero Click Searches --- ### [5 Google Ads Campaigns For Business Growth](https://honeypotmarketing.com/google-ads/marketing-campaigns-5-types/) **Published:** June 28, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/5_Types_of_Campaigns_You_Can_Use_To_Grow_Your_Business_Today.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/5_Types_of_Campaigns_You_Can_Use_To_Grow_Your_Business_Today.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Creating effective marketing campaigns is a great way to grow your business. However, knowing what types of campaigns to use and setting them up isn’t as simple as it may seem. You might be wondering, where do I even start? ![5 Genius Examples Of Memes In Marketing | Feedough](https://www.feedough.com/wp-content/uploads/2018/12/meme-marketing-300x294.jpg) ## What’s New? **What’s new in marketing**: Google Chrome to phase out third-party cookies, google search update, a new studio dedicated to TikTok strategy, and Snapchat doubles down its advertising offer. [**Google Chrome pushes back plans to phase out third-party cookies**](https://www.thetradedesk.com/us/the-current-newsletter/the-current-edition-twenty-four?fbclid=IwAR35k0lclabNmRyF1b7dWWS99TTdfMLiKkJjXa_5daRIg7MmuMHzg-mSGYU) – Google announced Thursday that it would delay plans to scrap third-party cookies from its Chrome browser until late 2023, two years later than previously anticipated. [**Confirmed Google Search Spam Algorithm Update On June 23**](https://www.seroundtable.com/google-search-spam-algorithm-update-june-23rd-31649.html?fbclid=IwAR06uV0fNoFkBRYjvhRnh_30IKS6JuVk79KeuT5nHnX0Yni4whTcF9dQb5k) – Google has confirmed that on June 23, 2021, it has released a search “**spam update**.” The update started and was completed on a single day, June 23. [**Unilever, Geico, Madewell, among brands embracing new studio dedicated to TikTok strategy**](https://www.marketingdive.com/news/unilever-geico-madewell-among-brands-embracing-new-studio-dedicated-to-ti/602356/?fbclid=IwAR19mLqoQimTcQ2CfxzF_sElkH_qeP8fJ7BO7RxuzRk2EcUb70Ms7I9c-Ug) – Unilever, Madewell, Google, MTV, and Geico are among the early partners for a new studio Attn: has set up to help brands better navigate TikTok, according to an announcement. [**Snapchat doubles down on its advertising offer, but will brands bite?**](https://www.thedrum.com/news/2021/06/25/snapchat-doubles-down-its-advertising-offer-will-brands-bite?fbclid=IwAR1eBFgrnFJ6Hr99RoJO4wHSZTaj9KIYp--gKneVnG3WqBrQ3y5ewusM-LQ) – Snapchat’s offer to advertisers has expanded in recent months as it opened up everything from Commercials to e-commerce and upped the ante for professional creators. ## What’s Working? Campaigns are a great way to grow your business by building **brand** **awareness**, **leads**, and **customers**. ![5 Types of Campaigns You Can Use To Grow Your Business Today](https://honeypotmarketing.com/wp-content/uploads/185-1.png "- digital marketing for growing businesses by honeypot marketing") There are several types of **marketing** **campaigns**, and the campaign you choose should be specific to your business. ## **5 Types of Campaigns You Can Use To Grow Your Business Today** To help you grow your business, we’ll be discussing these 5 types of effective campaigns: **Brand Awareness**, **Lead Generation – Drive Downloads**, **Lead Generation** **– Webinar Registration**, **Lead** **Generation – Contesting**, and **Micro-Moment Campaigns**. ### 1. Brand Awareness By using social media marketing, you can create brand awareness through: - Reaching a broad target at a fairly lost cost. - Creating hyper-targeted audiences and selecting who sees your ads. - Boosting brand awareness. - Turning people who saw your ads into customers with remarketing. - Maximizing customer value. (For example, existing customers are more likely to purchase again after seeing your brand ads.) Why should you care about brand awareness? It helps you foster trust with your **audience**, create an **association**, and build **brand** **equity**. ![Brand Awareness](https://honeypotmarketing.com/wp-content/uploads/185-2.jpg "- digital marketing for growing businesses by honeypot marketing") ### Audience Creation Build your audience. Creating a broader audience allows you to reach more people. You’ll have the opportunity to test ad groups and ads for specific demographics, along with being able to tell a narrative. You can add limited interest groups to allow Facebook and Google AI to do their job. ![Audience Creation](https://honeypotmarketing.com/wp-content/uploads/185-3.png "- digital marketing for growing businesses by honeypot marketing") ### **Stellar Copywriting Formulas** It’s not only about the campaigns that you create, but the kind of copy you write. To help your content stand out, here are some great copywriting formulas you can use: #### **Problem, Agitate, Solution** **P**: Identify the main **problem**. **A**: **Agitate** with emotions & stressors. **S**: Offer your product as the **solution**. ![Stellar Copywriting Formulas: Problem, Agitate, Solution](https://honeypotmarketing.com/wp-content/uploads/185-4.png "- digital marketing for growing businesses by honeypot marketing") #### **Be X Without Y** Be \[**solution**\] without \[**pain-point**\]. Focus on what your audience wants to **become** and how they can **achieve** it with no **stress**. ![Stellar Copywriting Formulas: Be X Without Y](https://honeypotmarketing.com/wp-content/uploads/185-5.png "- digital marketing for growing businesses by honeypot marketing") #### **Anaphora** The **repetition of a word or phrase** at the **beginning** of each sentence helps solidify your message. ![Stellar Copywriting Formulas – Anaphora](https://honeypotmarketing.com/wp-content/uploads/185-6.png "- digital marketing for growing businesses by honeypot marketing") #### Attention, Interest, Desire, Action Get attention via a **bold statement**. **Tease the solution** to spark interest. Build **desire** via **wants** and **needs**, then show them how to take **action**. ![Stellar Copywriting Formulas – Attention, Interest, Desire, Action](https://honeypotmarketing.com/wp-content/uploads/185-7.png "- digital marketing for growing businesses by honeypot marketing") ### **Example – Boosted Post For Brand Awareness** Why does a boosted post work? - Catches the **audience’s** **attention**. - Gives you an opportunity to **build your audience** and not just engagement. - Helps in **building** **a community** around your brand. ![Example - Boosted Post For Brand Awareness](https://honeypotmarketing.com/wp-content/uploads/185-8-1024x899.png "- digital marketing for growing businesses by honeypot marketing") ### 2. Lead Generation – Drive Downloads Lead ads are ads that appear on users’ feeds and stories on Facebook and Instagram. They help businesses collect users’ contact information. A **conversion** is an **action** you want to be completed after your **PPC** ad is clicked on. This action is most common in the direct response world, a form submission or a sale, or a download, depending on your program’s goals. ![Lead Generation - Drive Downloads](https://honeypotmarketing.com/wp-content/uploads/185-9-1024x677.jpg "- digital marketing for growing businesses by honeypot marketing") ### Examples Lead Generation – Drive Downloads ![Examples Lead Generation - Drive Downloads](https://honeypotmarketing.com/wp-content/uploads/185-10.png "- digital marketing for growing businesses by honeypot marketing") ![Examples Lead Generation - Drive Downloads](https://honeypotmarketing.com/wp-content/uploads/185-11.png "- digital marketing for growing businesses by honeypot marketing") With this lead generation: - Reach – 4,522 - Conversion Rate – 72% - Cost per Conversion – $6.04 ### 3. Lead Generation – Webinar Registration A lead generation webinar registration campaign is great for: - Attracting high-quality leads to register. - Alternatively testing with Facebook or Google Lead Generation campaigns. - Offering on-demand or replay. - Following-up through reminder emails. ![Lead Generation - Webinar Registration](https://honeypotmarketing.com/wp-content/uploads/185-12.png "- digital marketing for growing businesses by honeypot marketing") ### **Lead Generation – Facebook Forms** ![Lead Generation - Facebook Forms](https://honeypotmarketing.com/wp-content/uploads/185-13.png "- digital marketing for growing businesses by honeypot marketing") ![Lead Generation - Facebook Forms](https://honeypotmarketing.com/wp-content/uploads/185-14.png "- digital marketing for growing businesses by honeypot marketing") ![Lead Generation - Facebook Forms](https://honeypotmarketing.com/wp-content/uploads/185-15-1024x408.png "- digital marketing for growing businesses by honeypot marketing") ### Examples of Lead Generation – Webinar Registration ![Examples of Lead Generation - Webinar Registration](https://honeypotmarketing.com/wp-content/uploads/185-16.png "- digital marketing for growing businesses by honeypot marketing") With this campaign: - Reach – 8,752 - Conversion Rate – 12.79% - Cost per Conversion – $18.60 ![Examples of Lead Generation - Webinar Registration](https://honeypotmarketing.com/wp-content/uploads/185-17-1024x888.png "- digital marketing for growing businesses by honeypot marketing") With this campaign: - Reach – 12,464 - Conversion Rate – 17.81% - Cost per conversion – $41.67 ### 4. Contest and Offer Campaigns **Who doesn’t love winning?** Running a social media contest is an amazing opportunity to amplify your **brand**, your **products**, and your **services**. **Contests** are one of the few effective ways to **generate** **leads** with a **minimal** **promotional** **budget**. Running a specific contest or offers to **remarketing** **audiences** offers a higher **conversion** **rate**. ![Contest and Offer Campaigns](https://honeypotmarketing.com/wp-content/uploads/185-18-1024x478.png "- digital marketing for growing businesses by honeypot marketing") ### **Examples of Offer Campaigns** ![Examples of Offer Campaigns](https://honeypotmarketing.com/wp-content/uploads/185-19.png "- digital marketing for growing businesses by honeypot marketing") With this campaign: - Reach – 29,724 - Conversion Rate – 17.81% - Cost per conversion – $9.30 ![Examples of Contest Campaigns](https://honeypotmarketing.com/wp-content/uploads/185-20.png "- digital marketing for growing businesses by honeypot marketing") ![Examples of Contest Campaigns](https://honeypotmarketing.com/wp-content/uploads/185-21.png "- digital marketing for growing businesses by honeypot marketing") ![Examples of Contest Campaigns](https://honeypotmarketing.com/wp-content/uploads/185-22.png "- digital marketing for growing businesses by honeypot marketing") With this campaign: - Reach – 35,290 - Conversion Rate – 29.68% - Cost per Conversion – $6.57 ### 5. Micro-Moment Campaigns **Micro-moments** occur when people reflexively turn to a device to act on a need to **learn**, **do**, **discover**, **watch**, or **buy** something. They are **intent-rich** **moments** when decisions are made and preferences are shaped. ![Micro-Moment Campaigns](https://honeypotmarketing.com/wp-content/uploads/185-23.png "- digital marketing for growing businesses by honeypot marketing") ### **Micro-Moment Types** The types of Micro-Moments that a customer can experience are: - I want to **know** moments. - I want to **go** moments. - I want to **do** moments. - I want to **buy** moments. ![Micro-Moment Types](https://honeypotmarketing.com/wp-content/uploads/185-24.png "- digital marketing for growing businesses by honeypot marketing") **Examples of How to Use Micro-Moment** The best ways you can use micro-moments are: - 24 / 7 Services - Call Extensions / Call Only Ads - Location Extensions - Map Extensions - Lead Form Extensions ![Examples of How to Use Micro-Moment](https://honeypotmarketing.com/wp-content/uploads/185-25.png "- digital marketing for growing businesses by honeypot marketing") ## Marketing Campaigns For The Win! - **Leverage Social Media** – Use social media presence for brand awareness and paid campaigns. - **Stay True To Your Brand** – Let your campaigns reflect your brand. - **Know Your Audience** – This will help you frame your copy and creatives to be able to connect with the audience. - **Track Your KPIs** – Be sure that the campaign metrics are trackable by implementing tags and tracking codes. We hope you enjoyed this read. If you’re looking for more great content, check out some of our other reads below: **[Facebook Ads and What to Do When They Fail](https://honeypotmarketing.com/facebook-ads-fail-what-to-do/)** **[Social Messaging and 8 Ways to Use It To Grow Your Business](https://honeypotmarketing.com/social-messaging/)** **[Building your Brand in 2021](https://honeypotmarketing.com/building-your-brand-in-2021/)** **[New Social Media Platforms You Should Consider In 2021](https://honeypotmarketing.com/social-media-platforms-2021/)** ##### **[Using Cornerstone Content to Create a Winning Inbound Marketing Plan](https://honeypotmarketing.com/cornerstone-content/)** **Categories:** Google Ads --- ### [Copy That Converts: Recipes for Captivating Copy Writing](https://honeypotmarketing.com/marketing/copy-that-converts/) **Published:** July 27, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Recipes_for_Writing_Copy_That_Captivates_and_Converts_The_Awesome_Sauce-audio.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Recipes_for_Writing_Copy_That_Captivates_and_Converts_The_Awesome_Sauce-audio.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week I have the tall order of writing about great writing – writing copy that captivates and converts. No pressure. Easy, right? Did I say writing enough times? You’ve heard this endlessly, I’m sure. The same old advice. “Hey, you want good results? Create amazing content!” Oh ok. No problem. So, I just need to make amazing content. OK. How hard could that be? Think of all the content out there. Now think of all the content that is good. Now think of all the content that is amazing. Intimidated yet? It’s all well and good to just say, “Hey, write amazing copy and you’ll draw people in.” But what does that even mean? How is that good advice? What is considered amazing and how do you write it? The good news – it’s not nearly as complicated and impossible as I just made it sound. If this turns out to be a boring slog of a read, please feel free to roast me. So, what goes into that awesome sauce? Let’s find out. ![copy that converts](https://honeypotmarketing.com/wp-content/uploads/Awesome-sauce-1-1.jpg "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above where Dan and the Bees discuss some great methods for writing copy that converts, using examples from their own work, as well as articles from leading marketing gurus and platforms. Subscribe to our weekly live stream on [**Facebook**](https://www.facebook.com/events/238401824042195/), or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation. ## What’s New? We haven’t been inundated with social media drama this week. That’s new, right? There have been some interesting new innovations in some of the tools and platforms we use, though! - [**Slack Launches Slack Connect**](https://www.impactbnd.com/blog/slack-launches-slack-connect) – Slack was already an awesome internal communication tool with great security for businesses. Now they’re expanding to external communication with the potential to collaborate with up to 20 different organizations at once. They’re aiming to change the way we communicate by making it easier than ever. - [**Google’s Rich Results Test is out of beta**](https://www.impactbnd.com/blog/googles-rich-results-test-out-of-beta) – We touched on this topic in our recent blog post on [**Zero Click Google Searches**](https://honeypotmarketing.com/zero-click-google-searches/), and now Google has announced the Rich Results Test tool is officially out of beta and will replace Google’s Structured Data tool. - [**LinkedIn’s New Name Pronunciation Tool Can Make Your Communication More Effective and Inclusive**](https://www.impactbnd.com/blog/linkedins-name-pronunciation-tool-inclusive-experiences) – This is self-explanatory and awesome. Pretty great new tool, especially living in such a culturally diverse community as Waterloo Region. - [**YouTube to Offer More In-Video Ads, Boosting Ad Space and Lowering Cost**](https://www.impactbnd.com/blog/youtube-increases-ad-load-lowering-cost-to-entry) – Great news for businesses and marketers! Maybe not so much for viewers. Unless we get some highly creative and entertaining ads, of course! - [**Introducing Instagram Reels: Instagram’s Answer to TikTok**](https://later.com/blog/instagram-reels/?utm_source=facebook&utm_medium=cpm&utm_campaign=social_boostad_20200701_facebook_instagramreels&fbclid=IwAR1XDvkv_dBB3kJRd9JvvURq37EmUpUSeiDgx1ss68aLg0qIreqpAIk47Aw) – Yep. You can record 15-second clips set to music on Instagram now. Will it be able to tap into the phenomenon of how many billion users TikTok has? Let us know what you think in the comments below! ![writing copy that captivates](https://honeypotmarketing.com/wp-content/uploads/Instagram-Reels.png "- digital marketing for growing businesses by honeypot marketing")Instagram via TechCrunch ## What’s Working? So I guess I should probably get to the “how-to-write-good” part. WELL. Where do we start. Ahem. You know where. Same as always. The beginning. ### Do Your Keyword Research Before you start writing, even before the headline, you’re going to want to do your keyword research. This will make a huge difference in how your content ranks with Google. There’s plenty of awesome tools out there to use, like [**Screaming Frog**](https://www.screamingfrog.co.uk/seo-spider/) or [**SEMrush**](https://www.semrush.com/). Or even using the Google Search to see what keywords and keyword phrases come up first – ![writing copy that converts](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-07-22-Google.png "- digital marketing for growing businesses by honeypot marketing") and those that are displayed at the bottom of the search page in the “Searches related to” section. ![writing copy that converts](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-07-22-honeypot-marketing-Google-Search.png "- digital marketing for growing businesses by honeypot marketing") Using these tools, you can determine the best keywords for your content and use them when writing your copy to help you rank higher as an authority for those search terms. Here’s a quick list of tips for helping with keyword research: - Make good use of negative keywords – this can dramatically reduce ad spend and increase conversions by removing the searches that are similar, but not relevant to your business. (for example: you’re selling high fashion lambskin leather jackets and you’re getting clicks for “leather jackets” from people looking for biker jackets, only to be disappointed – but you’re still paying for those clicks.) - Add your competitors to your negative keyword list. - Target long-tail keywords with a high quality score (over 10). - Keep everything including your keywords, ad copy, and landing page synchronized, and don’t mislead your audience at any point. - Focus on phrases that read as questions, and answer those questions to give immediate value. - Add location to your keywords. ### The Headline This is incredibly important, and quite often the make or break element that’s the difference between someone clicking on your content and someone ignoring it. For example: **Writing Good Headlines is Hard. Click Here to Get Better.** If your headline reads something like this, no one is clicking on it unless they had already intended to buy something from you – or they owe you a favour. (Also, how many people tried to click that headline? It’s fine. Just admit it to yourself. No one needs to know.) > Before I even start brainstorming ideas, I need to really think about my intentions, my message, what I’m trying to say. I want to tell people about a blog I wrote about writing copy that converts. Now I need to think about the reader. Who are they and why do they want to read my blog? See the above headline. Sorry, that’s lazy. You’ll get over it. In other words, you need to create a persona – or personas, depending on your target audience – so that you better understand who they are and what they want. So how do I make that headline good, now that I’ve taken into consideration what I want to say, and recognized that the reader’s pain point is the difficulty in writing copy that really captivates? How about turning it into a question: **Who Else Wants to Know the Mystery Behind Writing Killer Headlines?** Or making it an ever-popular list with something unexpected thrown in: **23 Ways to Write Killer Headlines With One Hand Tied Behind Your Back** Or the very title of this blog here that you’re reading. To the point, with a little fun thrown in. You clicked on it. Maybe. Probably. Here are some more resources to help you get started with writing your own killer headlines: - [**How To Write Perfect PPC Headlines In 5 Easy Steps**](https://www.adzooma.com/blog/how-to-write-perfect-ppc-headlines-in-5-easy-steps/) - [**Headline Writing 101: How to Write Attention Grabbing Headlines That Convert**](https://www.quicksprout.com/headlines/) - [**How to Create Winning Headlines in 9 Simple Steps**](https://www.crazyegg.com/blog/headlines-9-steps/) - [**9 Steps to Write Your Ultimate Home Page Headline**](https://neilpatel.com/blog/ultimate-home-page-headline/) ### How to Write Copy That Captivates Here we go. Into the thick meat of it. Sorry vegetarians. Please imagine a thick slab of finely seasoned seitan, instead. The one thing you definitely never want to do is try to tap into the pulse if you can’t actually feel it. It will be painfully obvious and if you’re lucky, the only thing that will happen is you’ll get memed into the joke of the week. ![writing copy that captivates](https://honeypotmarketing.com/wp-content/uploads/Image-from-iOS.jpg "- digital marketing for growing businesses by honeypot marketing") Stick with what you know, and where you specialize. > Writing copy that converts is challenging. An easy way to deal with it is to freakin’ relax. Be a person, and act like you’re talking to a person. I’m imagining you, dear reader, right now as I write, and then I read it back in a weird accent and try to see it as you will see it. (Not that you have a weird accent, it’s just fun to make silly voices, right? I’m not alone here. Don’t judge me.) Some key things to consider when writing copy: - Write for one reader – You. Reading this right now. I’m writing this for you. - Speak their language – Que voulez-vous dire? Use your customer’s voice, tone, style of speaking. - Use headers. - Use short words and sentences – KISS. Keep It Simple, Stupid. - Use bullet points. - Fonts matter – fonts set the tone, so don’t use comic sans unless you’re making a homemade birthday card for your 5-year-old child. Don’t ignore design. - Use visuals. - Break long blocks of text into smaller chunks for easier reading and visual flow. - Get specific – Advertising copy is full of unfalsifiable, blanket claims. Be specific. You can’t bs specifics. - Know your medium and channel – the medium is the message, right. - Provide a clear, immediate call to action. - Test everything. I know, I know. You want examples. Fine. Let’s do this. Which of these 2 copy examples do you find more captivating: **Get a discount on these great wireless headphones by filling out this form now!** or… **We’ve saved you a special discount on your next set of wireless headphones. Put up your tired feet, untangle your old pair to give them a final, loving sendoff for serving you well, and tune in to your favourite song or podcast while you fill out this short form.** So, what did I do there? I made it more engaging by speaking directly to the reader, by addressing a pain point and showing empathy, demonstrating that I understand their situation. Let’s take a look at some real examples of posts we’ve written here at [**Honeypot**](https://honeypotmarketing.com/), and break down what they’re doing right. We’ll look at both organic and PPC ad posts to give you a good range of styles and strategies. ### Organic Posts ![copy that converts](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-07-23-Delta-Faucet-Canada-on-Instagram-“Our-four-legged-friends-are-family-members-not-just-pets-We-love-h....png "- digital marketing for growing businesses by honeypot marketing") Pot FIller for you Dog – Delta Faucet Canada Between the image and the copy, we were able to showcase the versatility of the product. Proving that pot fillers aren’t just for making pasta, but can make it easier for your dog to always have a fresh bowl of water. Yay doggo! ![copy that converts](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-07-23-HiveLife-at-Honeypot-Marketing-on-Instagram-“If-something-appears-to-be-easy-it-probably-is-anythin....png "- digital marketing for growing businesses by honeypot marketing") Lightbox Inspiration – Honeypot Marketing The image isn’t only lovely, but it’s accompanied by copy that really resonated with the KWAWESOME community, especially during the height of COVID-19 when many small businesses were struggling. ![copy that converts](https://honeypotmarketing.com/wp-content/uploads/image-1.png "- digital marketing for growing businesses by honeypot marketing") One of the top Facebook organic posts for Delta Faucet Canada was this one on how to pick a bathroom faucet. We repurposed their content and made it an easy to follow instruction guide. Then we posted it on Friday before a weekend to inspire the weekend warriors. We didn’t sell the product but instead talked about how we were providing free information so consumers could make an informed choice. ![copy that converts](https://honeypotmarketing.com/wp-content/uploads/HPT-fathers-day.jpg "- digital marketing for growing businesses by honeypot marketing") Here’s a popular one on Honeypot’s Facebook. It’s a good use of humour and encourages readers to stop and read in the feed. We were also able to tag other businesses that shared the content. Who doesn’t love a good (bad) dad joke? ![copy that converts](https://honeypotmarketing.com/wp-content/uploads/ML-moonshine.jpg "- digital marketing for growing businesses by honeypot marketing") This is a good example of a longer form LinkedIn post via Honeypot that received good engagement. Longer form content performs well on LinkedIn if it’s told through the context of a story. Make sure you add hashtags. Also, tagging the business mentioned helps to improve the reach of this post. ![copy that converts](https://honeypotmarketing.com/wp-content/uploads/4all.jpg "- digital marketing for growing businesses by honeypot marketing") This post performed great on LinkedIn. It shared a useful tip with a video clip from the show. It also achieved greater reach because it was tagging another local business. The copy is straight and to the point, offering the tip and the option to watch to learn more. ![copy that converts](https://honeypotmarketing.com/wp-content/uploads/KitchenChef.jpg "- digital marketing for growing businesses by honeypot marketing") Delta Faucets – Pinterest 6 Kitchen Upgrades That Make Grown Chefs Cry Are you thinking about updating your kitchen? Then you’ll want to make sure you renovate the right things that will take your meal-making to a new level. We’ve compiled the 6 items that you’ll want to renovate to create a top-notch kitchen. #kitchen #deltafaucet #faucet #fridge #stovetop #stove #potfiller #knobs #handles #chef #meals #cooking #renovations #kitchenreno #kitchenupgrade #makeover #renovate #newlook #happycookhappylife This post has a great headline and the copy reads in a very conversational tone. Also, lists. Everyone loves lists. ![copy that converts](https://honeypotmarketing.com/wp-content/uploads/dbb8719178c454c1e99df5db4f87416b.jpg "- digital marketing for growing businesses by honeypot marketing") Here is another Delta Faucet post that performed well on Pinterest. Note how it acknowledges the importance of the kitchen and the emotional attachment we generally have toward it. Your kitchen is the heart of your home, and maybe you are looking for ways to add a nice touch-up. #krystinlee has some great ideas on how you can provide your kitchen with a makeover, all on a budget. #KitchenMakeover #Kitchen #Makeover #KitchenRemodel #NewLook #HomeDecor #WhiteKitchen #HeartOfYourHome #KitchenRevamp #NewKitchenWhoDis #Remodel #Revamp #BudgetKitchenMakeover #Budget #DecorLifestyle #Lifestyle #Home ### PPC Posts ![copy that converts](https://honeypotmarketing.com/wp-content/uploads/ig-norman.jpg "- digital marketing for growing businesses by honeypot marketing") This ad succeeded by creating a sense of FOMO (fear of missing out) – making something seem more desirable because it is in small supply. We were promoting a free webinar for our client on Facebook ads. The campaign was running for 1.5 weeks before the webinar date. Here are the campaign metrics: (June 12 – June 17, 2020) - Reach: 2,472 - Impressions: 3,305 - Unique Click Links: 24 - Results / Registrations: 4 After we updated the messaging to instill that sense of FOMO, there was a significant increase in the performance of the campaign. (June 18 – June 23, 2020) - **Reach: 5,890** - **Impressions: 10,205** - **Unique Click Links: 63** - **Results / Registrations: 10** Examples of the Messaging: - “Space is limited! Sign up now.” - “Limited Seats. Register Now.” - “Limited Seats. Register Today.” ![copy that converts](https://honeypotmarketing.com/wp-content/uploads/c2c.jpg "- digital marketing for growing businesses by honeypot marketing") Customer testimonials are a tried and true method of enticing potential customers on digital platforms. Testimonials from friends, co-workers, and people we trust reduce feelings of risk. They build confidence in the brand. The ad is currently running on Facebook. It has 5 purchases at a cost/ conversion of $12.66. That’s probably enough real-world examples. Let’s move on to one final tip. ### Make Higher Converting Landing Pages Landing pages are one of the best ways to get conversions, but you don’t just want to slap a landing page together and just hope that people will sign up. You also don’t want to just focus on a portion of the funnel. You want to consider the whole customer journey. Most post-click landing pages are pretty generic and are written in a very sales-y tone. Yep, I just created a new word. Roll with it. The rules for writing copy for a landing page are generally the same as what has been covered above, but here’s a list because I just can’t help myself. - A short, but captivating headline. Get straight to the point here. don’t be vague or tricksy. Tell people exactly what your intentions are, and what you’re offering. - A subheading further explaining the details of why the reader should be interested, giving more context to the main headline. - A quality image or video to draw attention and pique interest, as well as giving further information. - A simple, brief form. Quite often this can just ask for the reader’s email. Quick and easy, low effort sign up. This is what you want. This is what your customers want. - A strong, clear CTA. Make it obvious and attractive. Don’t make people search for a link or button. Make it as easy as possible for them. - Short form copy is great when you have a simple message and a simple ask. Keep it succinct and to the point. - Long form copy can work when you have a more complex offer, more things to consider, or a higher level of commitment. In the words of [**Neil Patel**](https://neilpatel.com/blog/the-definitive-guide-to-creating-high-converting-landing-pages/), or wherever he got it from, “The bigger the ask, the longer the page.” - Test and iterate. A/B testing should be a part of all your copywriting strategies, always. - Remove page navigation elements to avoid distractions. - Never make the customer search for your product or message. Here is an example of a simple, great landing page: ![copy that converts](https://honeypotmarketing.com/wp-content/uploads/landing-page-example.png "- digital marketing for growing businesses by honeypot marketing") Here is a template showing the 5 main elements of a typical landing page. Keep in mind you don’t need to add this much content to your landing page. It’s entirely dependant on your business and offer, but it’s a great reference to have on hand when you’re putting your page together. ![copy that converts](https://honeypotmarketing.com/wp-content/uploads/landing-page-map.jpg "- digital marketing for growing businesses by honeypot marketing") There are many tools you can use to build your landing page. Here is a list of a few. We use Unbounce at Honeypot quite often. - [**Unbounce**](http://unbounce.com/) – A landing page builder you can use to build, optimize, and carry out A/B tests to determine what works and what doesn’t on your landing page. - [**OptimizePress**](http://www.optimizepress.com/) – Easily create landing pages, sales pages, and membership portals. - **[PopUpDomination](http://www.popupdomination.com/)** – One of the best pop-up opt-in box creators around. It works for beginners, intermediates, and online business experts as a landing page template with drag and drop ease. - **[OptinMonster](http://optinmonster.com/)** – A great exit intent tool that will help you capture emails and leads. It’s a flexible, yet very easy to use landing page template. - [**Instapage**](https://www.instapage.com/) – You can use Instapage to create a single professional landing page, 100% free. But, if you want more landing pages, you’ll have to upgrade to a paid version of this landing page builder. And that’s a wrap. We hope you found these tips helpful and you’re now better prepared to get out there and create amazing content for the world to adore. Thanks so much for reading, and I hope it was entertaining and informative enough for you to not roast me. Let us know in the comments below, or share some of your own tips and stories! Until next time. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Content Marketing, How To, Marketing **Tags:** Digital Marketing, Digital Marketing Strategy, How To --- ### [How to Set Up Google My Business](https://honeypotmarketing.com/winlocal/set-up-google-my-business/) **Published:** June 19, 2020 **Author:** The Bee Team **Content:** ### What is Google Business Profile? Google My Business ([**GMB**](https://www.google.com/business/?ppsrc=GPDA2)) is a powerful free tool that lets you manage how your business appears in Google search results, Google Maps, and Google reviews. You can add your business name, contact information, location and hours, photos, and you can monitor and respond to customer reviews. Read on for a step-by-step guide on how to set up Google My Business. ### Google Business Profile Reviews The power of GMB reviews should not be underestimated. It’s a great way to connect with your consumers. Responding to reviews shows that you’re thankful for their support, and can help make positive reviews stand out on your listing, which further influences people to leave reviews of their own. It’s also important to respond to negative reviews to show that you take them seriously, and you’re making an effort to resolve the issue. Always be courteous – attacking a negative review only looks unprofessional and hostile and will make the negative review seem more credible. An amazing book that delves into the topic of dealing with negative consumer feedback in some creative and insightful ways is [**Hug Your Haters**](https://www.amazon.ca/Hug-Your-Haters-Complaints-Customers/dp/1101980672), by Jay Baer. It speaks to the value of using negative reviews to optimize your customer service efforts, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It’s an easy read and comes highly endorsed by the master of social media, **[Gary Vaynerchuk](https://www.garyvaynerchuk.com/)**, who claims “it’s a must-read if you care about your customers and your business.” Here is a screenshot sample of some reviews for [**Honeypot Marketing**](https://honeypotmarketing.com/). ![Honeypot Marketing Google My Business reviews](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-06-12-honeypot-marketing-Google-Search2.png "- digital marketing for growing businesses by honeypot marketing") You can also access analytics to see where and how people are searching for you, and more. ### How to Set Up Google My Business Let’s take a look at the first steps to get your business listing set up: Create an account and claim your business - Log in to the Google account you want to be associated with your business. - Go to google.com/business and click the “Manage now” button. - Enter your business name. - Enter your business address. - If you deliver, check the box, “I deliver goods and services to my customers.” If you work out of your house or another address, you don’t want publicly shown, Check “Hide my address (it’s not a store) Only show region.” Finally, select your Delivery area. - Choose your business category. Try to choose the most accurate category possible — you’re telling Google which type of customers should see your company listing. - Add your business phone number and/or website. - Choose a verification option. If you’re not ready to verify your business yet, click “Try a different method” → “Later.” ![google my business honeypot set up](https://honeypotmarketing.com/wp-content/uploads/GMB-set-up-HPT.png "- digital marketing for growing businesses by honeypot marketing") That’s it for set up. But, there’s much more you can, and should do. You can find a walkthrough on How to Get Verified on Google My Business [**here**](https://honeypotmarketing.com/google-my-business-verification/), and a walkthrough on How to Optimize Google My Business **[here](https://honeypotmarketing.com/google-my-business-optimization/)**. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** How To, Winlocal **Tags:** GMB, Google My Business, How To --- ### [Link Earning vs Link Building](https://honeypotmarketing.com/seo/link-earning-vs-link-building/) **Published:** January 2, 2018 **Author:** The Bee Team **Content:** Several top SEO specialists have written about link earning vs link building as if the two concepts are fundamentally different, but we see them as two sides of the same coin. [“Link earning” includes the most up-to-date set of industry best practices](https://honeypotmarketing.com/feature/seo/) that are intended to withstand the test of time, whereas most experts understand “link building” as a set of practices that risk becoming liabilities in the future. Backlinks are just like citations in a formal scientific study. These links provide electronic trails of information for credibility, and it shows. Sites that earn links from relevant and authoritative sources see far more traffic than those that don’t. Quality links are essentially citations, but many have forgotten the importance of high-quality inbound links. Writers could get away without earning high-quality back links (votes) at the time, but poor-quality links can actually hurt your domain today. That’s why every business with a website needs to understand what’s at stake. I heard about this from Rand Fishkin in 2012, in his Whiteboard Friday Series: [The Death of Link Building and the Rebirth of Link Earning](https://moz.com/blog/the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday). Read it (or watch it) and you’ll see that the practices define link earning from link building. ## Link Earning vs Link Building: Is There Really a Difference? Link earning and link building share the same fundamental goal. Search engines like Google were always meant to display the most relevant and shared articles. The team at Google knew what it was doing when it awarded points to a page’s rank based on links. That was called link building back in the day. ### What Went Wrong? Simply put, businesses found the most cost-effective way to rise in search rankings, but those practices don’t hold up today. Anyone who remembers websites in the early 2000s may remember the maligned practices from the time. This example excludes [other bad practices from that time, such as keyword stuffing](https://www.reliablesoft.net/10-bad-seo-practices-that-will-destroy-your-google-rankings/), to keep things simple. A client has a website. He wants to be on the first page of the three major search engines (as always), so he hires an SEO professional. A good SEO would tell the client to invest in creating valuable content that industry authorities will reference. However, it was simply more economical for businesses to use artificial directories and other short-lived tactics. ### From Earning to Building: The Turning Point Search engines favoured websites that utilized low-quality backlinks, which forced other businesses to adopt the same practices simply to maintain their search rankings. It was an unsustainable race to the bottom. These companies may have even offered the client “inside information” on services that would sell links with high authority for immediate ranking results. Webmasters also had a big influence on this trend at the time. Clients like this one saw a cheaper and faster way to land on the first page in search engines, forcing many SEOs to follow this method in order to keep business. Thousands of directories, forums, and link services existed for this purpose. Some even created satellite sites and link farms that would point links to the client site. It was like a major oil spill, and the whole industry was involved. What began as an honest strategy to build a good online profile became a set of bad practices that saturated the web with links that lacked value. “Link building” became synonymous with [“paid links,” which proved detrimental in the long run](https://moz.com/community/q/are-all-paid-links-and-submissions-bad). That’s where link building earned its bad reputation. ### From Chaos to Control: Google Algorithms As early as 2005, when I met Eric Ward (RIP) in the SES in Chicago, he addressed the issue of link building. Search engines had to do something to solve their poor results, which threatened their core business. Things got so bad that search engines actually picked up “gibberish” content that simply featured numerous outbound links. Paid links and link farms compounded the problem, but these seemed like small details at the time. Businesses were ranking well in search engines, and they had the website traffic to prove it. At this point, Google had surpassed Yahoo and MSN as the leader in search, and began addressing the problem of low-quality link building in various video statements. Google would reference the importance of natural links on a weekly basis. Earning links from reputable sources became the new norm. #### And Google Danced Starting with the Florida Dance in 2003, Vince in 2009, and then[ Penguin and Panda in 2011, Google decided to act](https://searchengineland.com/8-major-google-algorithm-updates-explained-282627). It solved the link-building issue one update at a time. Google launched the EMD Update in 2012 as a filter to prevent poor quality sites from appearing well simply due to the domain name, and then Penguin systematically penalized websites with paid (disingenuous) links. ### Returning to the Roots with Link Earning With Google’s new updates in play, the road to recovery on the search side was well underway. On the client side, [those who eliminated their bad links saw improved results](https://honeypotmarketing.com/search-engine-traffic-500-growth/). Huge numbers of non-compliant sites lost their coveted search rankings. Backlink analysis tools became hot because SEOs needed to vet their clients’ sites for poor links and disavow them. This left “link earning” as the only viable option to build link authority. The industry abandoned the phrase “link building” in favour of “link earning,” and focused on implementing best practices that wouldn’t turn against webmasters with the next Google update. Understanding the difference between link building and link earning has become instrumental in establishing legitimate and stable traffic for any website. ### Link Earning Equals Best Practices History aside, earning links just refers to the best practices that were intended from the moment search engines were invented. Earning links requires more effort than buying cheap ones, but it brings significant domain authority and long-term stability. Focus on writing on issues relevant to your industry where you can contribute helpful information. There will be people interested in your content no matter the subject. Promote your content in the right place and you will earn links in time. You just won’t know where or how those links will appear until you earn them. Do not write for “virality.” It’s great when your post builds momentum, but you can’t assume it will happen. Just be helpful and choose your keywords strategically. ### How to Practice Sustainable Link Earning Earning worthile back links means building relationships with the influencers in your industry. Always use these best practices to improve your chances of a successful share. - Reach out to industry influencers directly to offer the information or insights in your content, and ask for feedback. - Incorporate influencers’ ideas into your own content, like an infographic. - Research your content thoroughly if you want others to share it. The facts and data need to be air-tight. - Build on what others have contributed to continue the conversation with the people you hope will share your content. [Reaching out to people directly and is the most reliable approach to earn links](https://backlinko.com/skyscraper-technique). If your prospects like your content, then you could be in luck. Just follow the guidelines and you’ll hit on the best way to earn real, valuable links. **Categories:** SEO **Tags:** search engine optimzation, SEO --- ### [How to Save a Photo from Instagram. Thanks Tips!](https://honeypotmarketing.com/social-media/save-a-photo-from-instagram/) **Published:** February 4, 2018 **Author:** The Bee Team **Content:** ## Why it’s Important for Businesses Reposting customer’s photos on your social media is not only a great way to strengthen the connection you have with your customers, but it also helps validate your brand with social proof. One brand that does this extensively is MuscleTech. Since they repost the best of their fans content, their customers are much more likely to post photos of the supplements they’re using, with hopes of being featured on the MuscleTech page. ![MuscleTech reposts customer's instagram content effectively](https://honeypotmarketing.com/wp-content/uploads/MTIG-1024x323.png "- digital marketing for growing businesses by honeypot marketing") In other words, they’re getting their customers to advertise for them. Genius. In addition, those who visit the MuscleTech page can see that there are plenty of athletes buying their supplements, which adds social proof to the brand. Now that you’re convinced of the value this brings, how can we go about reposting content on Instagram? ## How It’s Done ### Mobile – Regrann We’ll start on mobile. Our app-of-choice is called Regrann, but you can play around with other ones to see which you prefer. Just search for “Instagram repost” apps. Step 1: Simply download the app and make sure it’s set to “Always Stay Ready”. ![Regrann always ready to repost Instagram photos](https://honeypotmarketing.com/wp-content/uploads/always-ready.png "- digital marketing for growing businesses by honeypot marketing") Step 2: Configure whether you want the app to simply save the photo, repost immediately, or repost later under the “Mode” tab. Step 3: Go into Instagram and find a photo you’d like to repost. When you find one, click the three dots above the upper-right corner of the photo. ![Gary Vaynerchuk pointing to the the three dots above his Instagram post](https://honeypotmarketing.com/wp-content/uploads/threedots.png "- digital marketing for growing businesses by honeypot marketing") Step 4: Now tap “Copy Link” ![Copy photo link in order to repost an Instagram photo with Regrann](https://honeypotmarketing.com/wp-content/uploads/copy-link.png "- digital marketing for growing businesses by honeypot marketing") Step 5: If you have selected Quick Repost Mode, this will automatically upload the photo for you, and copy the caption to your phone’s clipboard. Simply size and style the photo. If you’d like, you can paste the previous caption back into the caption as well. ![Paste the copied Instagram caption back into the caption when reposting a photo](https://honeypotmarketing.com/wp-content/uploads/paste-comment.png "- digital marketing for growing businesses by honeypot marketing") This mode, along with the Save mode, will save the photo to your device so you can then repost it on other social platforms. ### Desktop – Downloadgram.com If you’re reposting from a desktop, it’s even simpler. Step 1: Find a photo you’d like to repost and copy the photo’s URL. Important: Make sure you *click* the photo and copy *that* url, and not just the url of the Instagram page. Step 2: Post this url into [downloadgram.com](https://downloadgram.com/) and click the big Download button. Now you’ve got the photo/video! ![Downloadgram homepage where you can post a photo's link in order to save it to your device](https://honeypotmarketing.com/wp-content/uploads/link.png "- digital marketing for growing businesses by honeypot marketing") ## **Don’t Be a Content Thief** Regardless of which way you choose to repost content, the most important thing to remember is to **give credit** to the original poster. Without tagging or mentioning them in the post, you could run into some upset followers and potentially be tagged as a content “thief” by the Instagram community Don’t be a content thief. Give credit where credit is due. Interested in mastering your social media presence? Be sure to follow [Honeypot’s Instagram page](https://www.instagram.com/honeypotmarketing/) to receive tips and tricks that’ll bring your social media game to the next level. Happy posting! ## How To Save A Photo From Instagram – June 2013 One of the most effective types of content that will spur fan and consumer engagement is user-generated content. When our fans create content and we re-post, feature and generally magnify their content we have a fantastic [opportunity to create brand advocates](http://thenextweb.com/insider/2013/04/28/brand-advocates-are-the-strongest-salesforce-youll-never-have-to-hire/) and excitement. In the world of photo sharing and social, there’s no better source for quality user generated photos than Instagram, [recently purchased by Facebook](http://dealbook.nytimes.com/2012/04/09/facebook-buys-instagram-for-1-billion/), [Instagram](http://instagram.com) continues to grow at an astounding rate, giving us the opportunity to widen social influence and circles. On that note, today we’re going to lead you through the steps to saving a photo from Instagram to your computer, keep in mind there are a few ways to achieve this depending on your platform. This will allow us to share fan-driven source of content across all of your business social profiles. First off, a few hard and fast rules with respect to user generated content, if we don’t do the following we risk the wrath and anger of our fans: 1. Always provide attribution, meaning give the original creator of the content credit somewhere prominent in your re-posting. 2. If possible, tag them or @ reply to them! A simple note in the comment section of Instagram goes a long way to building up goodwill, first compliment them and then ask if it’s cool to use their content and add it to your own photo album. 3. You could also share their URL (see below) or their original post (if you saw it on Facebook first). 4. Be humble and thankful for their content, people tend to be protective of their photographs. Be respectful of that! 5. Never use images of people without their consent, less of a legal issue it’s simply the right thing to do. Now that we know [how to share content](https://honeypotmarketing.com/hootsuite-instagram-integration-2015-update/) our customers, fans and their friends create, let’s get down to the “how” of grabbing these photos. ### Method #1 – Firefox Required! Find the image you’d like to share and open it up in a new browser window, Instagram has a handy web view now so that should be relatively easy. [![Sharing a UGC photo from Instagram](https://honeypotmarketing.com/wp-content/uploads/2013-06-03-12.13.19-pm.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/2013-06-03-12.13.19-pm.png) 2\. Right click on the image, you’ll see a menu appear and the menu item: View Background Image. It’ll look something like this: [![Social media tricks.](https://honeypotmarketing.com/wp-content/uploads/2013-06-03-12.11.31-pm.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/2013-06-03-12.11.31-pm.png) 3\. The image will now open in a new tab, where you can easily save the image to your computer and re-post to your social profile: [![Marketing with user generated content](https://honeypotmarketing.com/wp-content/uploads/2013-06-03-12.11.58-pm.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/2013-06-03-12.11.58-pm.png) You can now easily add the photo to your gallery or send it out to your fans. ### Method #2 – Slightly More Technical 1\. Make sure you have the photo opened in a new tab. 2\. Right Click on the photo and click the “Inspect Element” button: [![Save photo from instagram](https://honeypotmarketing.com/wp-content/uploads/s1.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/s1.jpg)3\. Click the Resources tab, shown in the red circle. [![Inspect element](https://honeypotmarketing.com/wp-content/uploads/s2.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/s2.jpg)4\. Click the dropdown arrows for the **Frames** Folder and then the **(instagram.com/)** folder. [![Resources in Inspect element](https://honeypotmarketing.com/wp-content/uploads/s3.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/s3.jpg)5\. Click the 4th item in the **(instagram.com/)** folder to bring the image up to the right. [![Selecting the image file](https://honeypotmarketing.com/wp-content/uploads/s4.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/s4.jpg)5\. Scroll down on the image box and click the link at the bottom (shown by the big red arrow). [![Getting the image to a new tab for saving](https://honeypotmarketing.com/wp-content/uploads/s5.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/s5.jpg)6\. Save your picture from this link! Now that we know how to save a photo from Instagram, we can start posting it on your various social networks to increase engagement from your followers and add diversity to your current online marketing content. Just be sure to give credit to the original poster. They will love that you shared their picture and the fans that see it will love the fact that your brand pays close attention to its followers! **Categories:** How To, Social Media **Tags:** Instagram, Internet Marketing, Marketing, Social Business, Social media marketing --- ### [Marketing Basics](https://honeypotmarketing.com/news/real-marketing-101-week-1-basics/) **Published:** March 7, 2018 **Author:** The Bee Team **Content:** \*Updated January 2021. ![Dylan's first week of internship at Honeypot Marketing.](https://honeypotmarketing.com/wp-content/uploads/Real-Marketing-101-Week-1-300x200.jpg "- digital marketing for growing businesses by honeypot marketing") ### Welcome to Real Marketing 101 This is a nontraditional class where I will be learning the basics of digital marketing by working for Honeypot Marketing as an intern. Rather than taking notes and writing exams, I will be recording what I’ve learned through this blog. Join this class by following along with my RM101 blog series. Coming into my first week at Honeypot, I was feeling confident in my level of marketing knowledge. Although I have experience with influencer marketing, e-commerce, and have studied marketing in school, I quickly realized that working for an agency would present a new kind of hands-on challenge. Seeing as I come from a content-dominated background, I asked if I could spend more time learning about the technical side of digital marketing. That will, therefore, be the primary focus of RM101. We dove straight into AdWords first. ## The Intern vs. Google AdWords Starting off with the basics, [Roland](https://honeypotmarketing.com/about-us/roland-lowe/) explained different types of keywords we use for advertising purposes and how they impact your *quality score* within Google AdWords. It turns out you can’t just throw money at the wall to run a good campaign. ### **Quality Score** Your quality score assesses how closely the ad itself matches the page where your ad directs customers. Quality score factors include: - the keywords on which you’re bidding - the copy on your landing page - the name of your ad group If these factors share similar words, then your quality score will be higher. Whether or not you’ll win the ‘auction’ for the keywords depends on: - Your quality score - Your bid amount Companies winning the top ad space can’t just pay for a high [cost per click](https://www.investopedia.com/terms/c/cpc.asp), but the ad’s SEO also be well done. With just one or the other, companies won’t rank nearly as high as they could. ### **Application** In order to optimize an ad and lower the CPC, Roland ensured the keywords also appeared in the group name and landing page. He paid special attention to the title, headers, and select points in the body copy. This is a good example of a seemingly minor detail that can make a huge difference in performance marketing. It also emphasizes the importance of hiring someone who pays attention to these details. ### **Warning!** ### ![](https://honeypotmarketing.com/wp-content/uploads/WarningSized.png "- digital marketing for growing businesses by honeypot marketing") Although it’s necessary to include keywords in as many places as possible, you don’t want to go overboard. Google can sense when you’re trying too hard to rank for a keyword and will penalize you for it. We call this *keyword* *stuffing.* Google ranks you lower because you’re overusing keywords. Never attempt it. It’s better just to keep things sounding natural. [Katie](https://honeypotmarketing.com/about-us/katie-malott/) pointed out that if you have a blog post of about 750 words, it’s safe to include your keyword phrase around four times. This ensures that it isn’t annoyingly obvious that you’re trying to rank for a given keyword. If people notice it, then Google will, too. ## **Funnels** In addition to SEO, I’ve spent a large portion of my week learning about sales funnels and customer relations management ([CRM](https://www.salesforce.com/crm/what-is-crm/)). I used to think of this as simply sending an email every few days with the goals of providing value and trying to upsell a customer. I’d never considered the number of elements that go into creating a funnel. Below is a great resource from **Replyco** that takes a deep dive into CRM technology, with some eye-opening statistics for 2021! [**50+ CRM Stats All Sellers Need to Know for 2021**](https://replyco.com/brainery/50-crm-stats/) – To truly understand how this technology can affect your business and why every company should be using it, Replyco looks at some recent CRM facts and stats that all sellers need to know for 2021 and beyond. ### **Targetting** First, you need an event to *trigger* the funnel’s automations. This can take the form of a customer providing their email, but it can also be as simple as a customer clicking a particular link. We begin targeting customers as soon as they engage with the website. We can track exactly what they do and where they go on the website, then use that information to market something to them at the right place and time. For instance, we’d advertise Product XYZ to individuals who spent a lot of time browsing for similar products, because we already know that they’re interested. ![](https://honeypotmarketing.com/wp-content/uploads/FunnelSized.png "- digital marketing for growing businesses by honeypot marketing") At the same time, they may have entered their email somewhere on the website, so we can now target them with email campaigns. At this point, we’re staying at the top of their minds by advertising to them through multiple channels, which is very important when aiming to convert them into customers. ## **Closing** That summarizes the basics I’ve learned in Week 1 of RM101. Check in next week for more marketing basics! As time goes on this course will be less about sporadic weekly teachings and more about in-depth application—stay tuned. One funnel tactic that I found notably intuitive was referred to as a *tripwire*. A tripwire is a very inexpensive, attractive offer that’s made to potential customers. Rather than aiming to gain a customer’s attention by offering them free services or products, it can be beneficial to actually charge them a small amount instead. Why? This small purchase turns them into a customer. Although this might not seem like a big deal, it creates a stronger bond (in the customers’ mind) with your brand than if you had just given away free products. In other words, customers are much more likely to return to the company that already delivered a product or service successfully than one that gave them something for free. Good to know! **Categories:** News **Tags:** Funnel, Marketing Tips --- ### [How To Write Compelling Copy](https://honeypotmarketing.com/marketing/real-marketing-101-compelling-copywriting/) **Published:** March 14, 2018 **Author:** The Bee Team **Content:** ![Woman copywriting on laptop in sunlight](https://honeypotmarketing.com/wp-content/uploads/heroimage.png "- digital marketing for growing businesses by honeypot marketing") This week I spent a great deal of time reviewing roadmaps on Marketer Knows, led by the one and only [Andrew Webb](https://honeypotmarketing.com/about-us/andrew-webb/). For those of you who are unfamiliar with [Marketer Knows](https://marketerknows.com/), it’s essentially a content library (currently in beta) that provides marketers with step-by-step guides on how to do everything related to digital marketing. As an intern, I’ve been reviewing roadmaps to ensure they’re easy to follow—especially for someone like myself with limited marketing experience. Here’s what I’ve learned this week about compelling copywriting from said roadmaps. Feel free to head over to [marketerknows.com](https://marketerknows.com/) to access the full versions. ![various urgent headlines](https://honeypotmarketing.com/wp-content/uploads/sized2.png "- digital marketing for growing businesses by honeypot marketing") ## Master Your Headlines 80% of people who stumble upon your article don’t make it past the headline, so by taking the time to design a compelling one, you could significantly improve your click-through-rate. There are three main things to remember when writing the headline. - **Keep it short**. The longer it is, the more likely readers will scroll right by it. - **Lead with action verbs**. Tell the reader to discover X, start X, or stop X. We want them to feel like there’s something they ought to be doing. - **Work in a specific time frame**. Give them an estimate of how long it’ll take for them to do X. The shorter this time is, or the fewer steps there are, the more likely they are to invest that time. Think of how I could improve my title with a time frame. Good examples would sound something like “Optimize Your Instagram Page in 30 Minutes” or “Create a Facebook Ad in 10 Steps.” ## The Body Copy ### Plan When planning a blog or article, don’t just start writing. First, outline what you’d like to talk about by writing down 3-5 topics. These are your main headings. Under each of those main topics, jot down 3-5 subtopics. These are your talking points within each heading. Look at the layout of this blog post. It should be very clear that I have three main sections (plus an introduction and conclusion) with three talking points within each section. ![woman planning blog post before copywriting](https://honeypotmarketing.com/wp-content/uploads/sized3.png "- digital marketing for growing businesses by honeypot marketing") ### Write You’ve made this part very easy for yourself by planning ahead. Now all you have to do is elaborate on the talking points you previously recorded. Aim for paragraphs of no more than three sentences in order to keep it digestible for readers on mobile (likely most readers). ### Add Flow and Flair It’s important to note that you shouldn’t post content that is simply text. This is the easiest way to bore readers. Rich media is extremely important in breaking up the post content and keeping the reader interested. It also sends signals to search engines that you’re improving the reader’s experience by delivering credible information in a variety of ways. Keep in mind these types of media for your pages: - Images - Infographics - Video embeds - GIFs - Lightboxes With that said, return to your writing to add photos, infographics, and videos to spice things up—and optimize those images. ## Calls to Action ![](https://honeypotmarketing.com/wp-content/uploads/cta.png "- digital marketing for growing businesses by honeypot marketing") Everything you write should have some sort of call-to-action (CTA), which basically entails telling the reader to do something. This action is likely the whole reason you’re writing in the first place. Remember these three key points for every CTA: 1. Focus on immediate next steps 2. Emphasize results rather than features 3. Trigger emotions (positive or negative—but commit to one and only one) ### Next Steps Giving the reader an idea of what comes next sets expectations, mitigating the fear of future headaches—like jumping through administrative hoops or sign-up processes that require a desktop. This can take the form of a purchase, signing up for an email list, or [making an account for Marketer Knows](https://marketerknows.com/community/) (see what I did there?). ### Focus on Results Pretend we’re marketing a pickup truck. Rather than saying, “Experience a 100,000lb Towing Capacity” you would say something like, “Never Wonder if You Can Tow it,” or, “Tow Anything, Anywhere.” Features include the massive towing capacity, but the results are confidence, simplicity, and convenience. ### Trigger Emotions ![various emotions in the form of smiley faces](https://honeypotmarketing.com/wp-content/uploads/sized.png "- digital marketing for growing businesses by honeypot marketing") “Never Wonder if You Can Tow it” spurs people to buy a new truck to avoid the frustration and embarrassment of not being able to tow something, which carries several negative undertones they want to avoid feeling. “Fearlessly Tow Anything” excites the reader with the idea that they can tow anything they need. Triggering emotions increases the chance that the reader will do what you suggest, so involve them whenever possible. Remember, selling is about **their experience**, not **your** product or service. **Bonus**: Can you identify the three CTA components in the following CTAs? Try “Save A Child From Going Hungry,” “Sponsor Today,” and, “Choose PerfectPillows and Get The Sleep You Deserve.” Give it a shot! ## In Conclusion I hope you’ve learned something from this brief blog post! Want to test what you’ve learned? Feel free to critique my call-to-action. ### Marketing evolves fast. ### Don’t get left behind. ### **[Join Marketer Knows](https://marketerknows.com/).** See you in Week 3 of RM101. **Categories:** How To, Marketing **Tags:** Copywriting --- ### [How To Increase Landing Page Conversion Rates](https://honeypotmarketing.com/conversion-optimization/landing-page-conversion-rate/) **Published:** May 23, 2018 **Author:** The Bee Team **Content:** I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by [Dan, our Growth-Hacker-in-Chief](https://honeypotmarketing.com/about-us/dan-nedelko/) and our Traffic Team. Although I thought it was visually appealing and informative, they pointed out the not-so-obvious improvements that could be made which contribute to a higher conversion rate. After seeing the internal review process in action, I thought I’d document the e-commerce landing page basics that I learned. Let’s jump right into it. ## First Block (Above the Fold) This is clearly the top of the landing page. It should communicate clearly these things: - What products we’re promoting - What is the price? - The promotion or main selling point - The duration of the promotion (there’s a countdown timer above the green button hidden in preview mode) ![easter flash sale landing page for seasonal campaign, above the fold.](https://honeypotmarketing.com/wp-content/uploads/Landing-Page-Easter-Flash-Sale-Offer.jpg "- digital marketing for growing businesses by honeypot marketing") This is not the place to thoroughly explain your product’s competitive advantage. Although it is tempting to go on and on about how fantastic you think your product is, save it, this part of the landing page is about your viewer. Keep it concise and solve **their problems**. In terms of design, you should aim to keep it simple while drawing the eye (through motion or colour) to the main selling points, and the primary call to action. The idea behind the aggressive first block is to encourage impulse purchases. If people are already familiar with the product, they’ll be forced to make a decision. A “maybe later” isn’t much better than a “no,” anyway. If someone is not familiar with the product, then they’ll scroll to the second block… ## Second Block Below the Fold The second block is focused on product features. At this point, you should be aiming to educate the viewers who aren’t familiar with your products. Clearly state the main benefits and features of your product. ![extended product information below the fold of a landing page offer.](https://honeypotmarketing.com/wp-content/uploads/Easter-Landing-Page-Below-the-fold-extended-product-information.jpg "- digital marketing for growing businesses by honeypot marketing") Once again, you should be keeping this concise. It’s important to communicate the most important product features, but you don’t want to overwhelm the reader with a huge fact sheet. Three to five main selling points is plenty. For those that have recognized the value in the promotion, leave a “Buy” button on this page. As for those who are persistently skeptical, they’ll scroll to the third block… ## Third Block (Further Below the Fold) Block three is a mix of application and negative sentiment. ![Easter landing page block three with extended copy](https://honeypotmarketing.com/wp-content/uploads/Easter-landing-page-block-three-with-extended-copy.jpg "- digital marketing for growing businesses by honeypot marketing") Rather than discussing product features, we applied the product to the target users’ lives and explained what their lives would be like with the product. People are paying for results—not features. It’s also effective to add a positive or negative sentiment to a channel’s emotion. Emotion subconsciously influences purchase decisions, so we’ve harnessed readers’ negative emotions towards pain to urge them to purchase. By now, readers will fully understand what the offer is, what the product is, and in what way it will change (improve) their lives. Some, however, will still be cautious about buying from a brand they haven’t bought from before. This is why we’ve included social proof in the fourth block. ## Fourth Block: Social Proof Here’s the final push. The goal of the fourth block is to eliminate all doubts readers might have about your product through reviews and testimonials. ![Easter Landing page block 4 testimonials with ratings](https://honeypotmarketing.com/wp-content/uploads/Easter-Landing-page-block-4-testimonials-with-ratings.jpg "- digital marketing for growing businesses by honeypot marketing") We’ve sourced reviews from the client’s online store, but screenshots of Facebook comments are even more effective because readers recognize the platform and see that they’re real comments. Here’s a good example of a comment we could’ve used: ![Easter landing page block 5 facebook customer testimonials](https://honeypotmarketing.com/wp-content/uploads/Easter-landing-page-block-5-facebook-customer-testimonials.jpg "- digital marketing for growing businesses by honeypot marketing") Note that there should be a button to purchase within every block. The goal is to make the buyer’s journey to a purchase extremely simple. Whether we convince them to buy in the first block or the fourth, our store should always be one quick click away. By this point, you should be confident in the fact that you thoroughly explained the deal, product features, application, and provided social proof. If the reader still isn’t compelled to purchase, then it might not be the right product or timing. ## Conclusion It’s important to note that this landing page layout and the tactics used within are tailored for e-commerce promotions for products under $50. Your strategy could be different if you were selling cars or corporate software subscription plans. Having said that, many of these tidbits can be applied to other parts of the buyer’s journey like your website homepage or product pages. Identify a couple places where you could incorporate testimonials, motion, urgency, or emotion in your own marketing endeavors. Want to further increase your conversion rate? Check out [this blog post](https://honeypotmarketing.com/real-marketing-101-compelling-copywriting/) on how to write compelling copywriting, when every word counts. See you next week! **Categories:** Conversion Optimization **Tags:** CRO --- ### [Hootsuite Social Media Analytics Engagement Promotion](https://honeypotmarketing.com/social-media/hootsuite-social-media-analytics/) **Published:** June 18, 2018 **Author:** The Bee Team **Content:** ![Hootsuite screen for social media analytics](https://honeypotmarketing.com/wp-content/uploads/Hootsuite-at-a-Glance.jpg "- digital marketing for growing businesses by honeypot marketing") There’s a reason why nobody engages with your page even after you’ve posted about everything under the sun: you’re not digging into social media analytics that Hootsuite provides. It should go without saying that you need to understand what’s working and what’s flopping. We’re going to show you how to access Hootsuite’s analytics dashboard and how to make use of what you’ll find in there. Let’s get started! ## Finding the Social Media Analytics Dashboard in Hootsuite Hover your mouse over the left-hand menu in Hootsuite to pull up the list of main pages. You’ll notice a graph icon, fourth down the list from the top (not including the Hootsuite logo itself). Click on that. ![Hootsuite's social media analytics dashboard from the main menu](https://honeypotmarketing.com/wp-content/uploads/Hootsuite-Analytics-Menu.jpg "- digital marketing for growing businesses by honeypot marketing") From there, you’ll land on a new page with a bunch of dashboard metrics. Before you dig into the numbers, make sure that you’ve set the correct social network and page for analysis. It can take Hootsuite a bit of time to load the analytics for you, so don’t fret if it takes a few minutes or more. ![Selecting social platforms and channels in Hootsuite's social media analytics dashboard](https://honeypotmarketing.com/wp-content/uploads/Hootsuite-Analytics-Dashboard.jpg "- digital marketing for growing businesses by honeypot marketing") You’ll need to select the right account separately for Facebook, Twitter, and Instagram, so I’d recommend tackling one platform at a time. ## What Hootsuite’s Social Media Analytics Can Tell You Hootsuite will put you in the Overview dashboard when you poke around the analytics section. These metrics give you a bird’s eye view of your channel to see: - How many posts you’ve published - How many followers you’ve gained (or lost) - How much engagement you generated through posts and shares - How much traffic you’ve generated through Ow.ly short links ![Hootsuite's overview screen for social media analytics](https://honeypotmarketing.com/wp-content/uploads/Hootsuite-Overview-Key-Metrics-1024x277.jpg "- digital marketing for growing businesses by honeypot marketing") These help you with reporting to clients or your supervisor. If you check these numbers often enough, you can also spot activity spikes to capitalize on successful posts before the moment has passed. The Overview tab also lets you see these numbers through graphs further down the page. The real value here lies in the fact that they contain built-in comparisons to the previous month. That month-over-month focus lets you analyze your channel’s performance over a specified window of time without the need to switch back-and-forth between months. Make good use of it to touch on insights. ![Hootsuite follower growth chart in social media analytics overview](https://honeypotmarketing.com/wp-content/uploads/Hootsuite-Analytics-Follow-Graph-1024x255.jpg "- digital marketing for growing businesses by honeypot marketing") The most valuable aspect of the Overview tab will be the Posts Table, hidden away at the very bottom of the screen. It breaks down your posts in chronological order to show you how many likes, comments, shares, and clicks were generated by each one. This is where we can really dig into the social media analytics at the granular level to engineer higher engagement. ![](https://honeypotmarketing.com/wp-content/uploads/Hootsuite-Posts-Table-1024x197.jpg "- digital marketing for growing businesses by honeypot marketing") From here, you can see exactly which posts generated engagement and traffic. More importantly, this dashboard lets you figure out *why* certain posts performed better than others. **Pro Tip:** We’re going to draw specific insights from this dashboard in the next section, but you can get even deeper engagement metrics—such as video views and reach—from the Post Performance dashboard. ![Hootsuite's Post Performance Beta screen for granular social media analytics](https://honeypotmarketing.com/wp-content/uploads/Hootsuite-Post-Performance-Dashboard-1024x238.jpg "- digital marketing for growing businesses by honeypot marketing") ### How to Analyze Hootsuite’s Social Media Analytics Start with the Posts Table at the bottom of the Overview tab to see your top-performing posts at a glance. Use this data to pick out the common themes between your best and worst posts. Look for these things when analyzing your posts: - Theme - Does the post communicate a positive or negative sentiment? - Voice and tone - Is a lead magnet offered? - Content type (video, image, quotation, .GIF file, etc.) - Are partners and influencers tagged? We’ll try it out on our own content. Here is a clearer image of the data for our posts from the image above. ![Zoomed-in Posts Table for Hootsuite's social media analytics dashboard in the Overview tab](https://honeypotmarketing.com/wp-content/uploads/Hootsuite-Posts-Table-Data-Zoomed.jpg "- digital marketing for growing businesses by honeypot marketing") Some of these posts clearly perform better than others. Here’s what we can infer from the data: The first line with 17 likes and 5 shares is our Live at the Hive episode. It gets plenty of engagement (and 800+ views, according to the Post Performance tab), but it doesn’t drive traffic to our website. That makes it a great top-of-funnel content series that we can use to acquire followers instead of converting them, indicating that we should promote it without making a hard sell. Creating a Facebook Watch channel would be a good start to maximize the impact of Honeypot’s content, in this example. ![live at the hive marketing startup podcast with honeypot marketing](https://honeypotmarketing.com/wp-content/uploads/Live-at-The-Hive2-01-1024x1024.jpg "- digital marketing for growing businesses by honeypot marketing") The next post down the list was a co-promotion for a marketing workshop and seminar series led by [our friends at Unbounce](https://unbounce.com/about/). People clearly liked it, but only one person clicked through on that post. The insight here is that Honeypot’s audience loves learning about digital marketing, but can’t necessarily commit to entire seminars in the middle of a business day. With that in mind, we could (and should) repurpose the seminar’s key points into snackable, shareable graphics that provide value without asking for a commitment. ### Now It’s Your Turn That’s how we use Hootsuite’s social media analytics dashboard to inform our social calendars. Doing this on a monthly basis lets you phase out the posts with lukewarm receptions and phase in more content that’s proven to drive engagement. Change the way your organization approaches social media marketing, and [let us know how it goes](https://www.facebook.com/honeypot.marketing/)! **Categories:** Analytics, Social Media **Tags:** Social Media Analytics --- ### [7 Proven Web Traffic Tactics](https://honeypotmarketing.com/content-marketing/instant-web-traffic-7-tactics/) **Published:** August 13, 2018 **Author:** The Bee Team **Content:** ![Complement content distribution services with tactics](https://honeypotmarketing.com/wp-content/uploads/Tactics-to-Increase-Shares-and-Traffic-300x200.jpg "- digital marketing for growing businesses by honeypot marketing") “Build it and they will come” is a failing content marketing strategy—but there’s a better way to get instant web traffic than posting and praying. Don’t struggle alone to promote your message. Follow this playbook instead. You can implement these seven tactics to get the website traffic and social shares that you need to meet your marketing metrics for your content. Ultimately, it will feed your site with traffic that can be converted into leads or monetized directly with ads. ## Use Press Release Distribution Services We do a lot of SEO work at Honeypot, which involves building streams of organic traffic by meeting demand for searches with optimized content—but it’s not the only strategy out there. The beauty of press release platforms is that they come with built-in audiences specifically for distributing news. With a distribution service like [PR Newswire](https://www.prnewswire.com/), you don’t need to hustle your content through a dozen PR channels It’s worth noting that you aren’t just paying for an announcement to appear on a well-known PR website. A proper PR service pushes your announcement to journalists, columnists, and bloggers in the same space as you. This can give you instant web traffic if it’s tailored to the right audience with news-worthy content. This should be a staple tactic for enterprise-level companies looking to distribute formal announcements, such as new customers, partnerships, product launches, or hiring high-profile leaders. The format’s age doesn’t make it a bad thing in digital marketing, either; traditional press releases carry more authority than blogs. The limitation with press releases is that the content needs to be highly newsworthy. Readers and media influencers won’t take you seriously if you release a press release every month for its own sake. They’ll smell the lack of substance a mile away. Use it selectively for your biggest announcements. If you still need to release one anyway, then frame it as an industry development or a paradigm shift wherever it’s feasible. ## Stagger Multiple Social Media Posts (and Tag Influencers) ![instant web traffic from planned scheduling and distribution strategy](https://honeypotmarketing.com/wp-content/uploads/Social-Media-Calendar-300x163.jpg "- digital marketing for growing businesses by honeypot marketing") Only a portion of your audience ever sees organic social media posts these days—30% at most. Facebook business profiles have particularly poor organic reach, resting as low as 2% of your total followers without any paid advertising behind it on the platform (in the worst documented cases). That’s why it’s important to repost your content strategically. A single published blog should be shared at least twice per month, if not once per week within certain channels. However, always keep in mind the timing and speed of your social channels. You could promote the same blog twice per week on Twitter and no one would bat an eye, but posting the same blog on LinkedIn more than twice in a month would surely annoy your followers. On top of that, tag relevant influencers in every post! You’ll increase the chances of that post being shared for instant web traffic by a wide margin. For example, construction companies should tag real estate agents and associations to promote each other. ## Register for Third-Party Websites for Instant Web Traffic Syndicated content gets read by more people, plain and simple. Registering a site with [Blogorama can triple its annual traffic.](https://www.blogarama.com/) It costs money, but that’s just a part of your digital marketing budget. Not all directories are beneficial, but there are a handful of productive ones out there that can add a consistent stream of traffic every month without incurring penalties from Google. While we’re on the subject, remember to check your [Google Search Console to disavow shady inbound links](https://www.google.com/webmasters/tools/home?hl=en) every month or so. Check out these blog registry (or aggregator) sites. Remember to test them out to see which ones work for your properties in particular: - [Alltop](https://alltop.com/) - [Blogengage](http://blogengage.com) - [Blokube](http://www.blokube.com) - [Eatonweb](http://www.eatonweb.com) - [SutraDirectory](http://www.sutradirectory.com) - [Blog Catalogue](https://www.blogcatalog.com) ## Email to Relevant Lists (But Not Everyone) ![Use email segmentation to increase instant web traffic from a list.](https://honeypotmarketing.com/wp-content/uploads/Email-Segmentation-300x142.jpg "- digital marketing for growing businesses by honeypot marketing") Email lists act as some of the most important assets in your digital arsenal, but we’ve put an office-wide ban on the phrase “email blast.” We see companies desperately trying to get instant web traffic by emailing every contact in their address book, but it doesn’t work. Not everyone has the same interests, and that’s why we *segment* email lists from the get-go. Customers or prospects who receive emails that don’t interest them will unsubscribe from your list forever. It also takes five times as much effort to acquire a customer than it does to retain one, so you’re leaving website traffic on the table if you ignore segmentation. **For example:** Did a lead sign up for your email list to get an event planning checklist? Only email them about things related to event planning or checklist templates. Turning an email list into a reliable source of traffic only works after you’ve proven you won’t spam different buyer personas with one-size-fits-all messages. ## Boost Successful Social Posts After 24 Hours Let’s take a look at the social posts you published. Have any of them performed well? You’ll be able to tell based on their reach, hard engagement numbers, and video views. Pick the best of the bunch and put some money behind it. This is called *boosting a post*, and you won’t have trouble discovering how—social networks love to put “boost now” buttons in front of page managers every hour of every day. What makes boosted posts so valuable is their ability to reach a high number of people on a modest budget when compared to larger advertising platforms such as Google and Bing. You can assign your advertising dollars tactically after receiving some initial data on a given post to ensure you aren’t spending money on a dud. Use those cold, hard numbers to your advantage. ## Ask Content Distribution Partners to Share for Consistent Traffic ![Business partnerships build reliable streams of instant web traffic](https://honeypotmarketing.com/wp-content/uploads/Partner-Distribution-300x200.jpg "- digital marketing for growing businesses by honeypot marketing") Have you developed a network of partners who can share your blogs and social posts? We hope so because it’s an important part of every distribution strategy. Distribution partners possess some kind of overlapping quality with your organization. If you’re a motivational speaker, for example, then you could partner with life coaches and personal branding agencies to share each other’s content. This will allow you to reach each other’s audiences with that partner’s implied stamp of approval. Small and medium businesses should promote local business associations and chambers of commerce in exchange for shares of a similar value. Everyone wants a larger audience, and you have nothing to lose by sharing someone else’s content. Even a modest dose of instant web traffic is worth it. Get in touch with these kinds of organizations and establish an ongoing share arrangement to add reliable website traffic or social shares to your content strategy. ## Appear on Industry (and Competitor) Websites with PPC Ads Where will advertising have the biggest impact? Your ads don’t need to appear on Google’s stark, white search results each and every day. You can try advertising on competitor’s pages, too—and why not? Instead of fighting for attention on a ranked page, you can cancel out a competitor’s message by offering something even more enticing on their own piece of digital real estate. Any site can blacklist others from advertising on their pages, but this practice doesn’t make the top of most webmasters’ to-do lists. Capitalize on a competitor’s mistake to get twice as much value for your advertising dollars. [Talk to us about implementing these strategies](https://honeypotmarketing.com/contact-us/) and content distribution services to get the shares and traffic you need. **Categories:** Content Marketing **Tags:** Content Distribution, Distribution, Email Campaign --- ### [Creating a direct link for Google Business Profile customer reviews - Thanks Tips!](https://honeypotmarketing.com/how-to/direct-link-google-review/) **Published:** February 20, 2019 **Author:** The Bee Team **Content:** ![Creating a direct link for Google My Business customer reviews](https://honeypotmarketing.com/wp-content/uploads/google_my_business_direct-link_review.png "- digital marketing for growing businesses by honeypot marketing") It’s no secret that Google My Business is an extremely powerful tool provided by our friends at Google for no cost. You heard me right. It costs exactly zip. Zero. Nada. Why is [Google My Business](https://www.google.com/business/) so powerful? With 80% of local business searches happening on mobile devices, we have the ability to capture customers in those **“need to act” micro-moments**. When I’m motivated to buy or I need a service locally, I can simply grab my trusty phone and Google whatever it is that I’m looking for, placing a call instantly. Like so: [![Screenshot of Honeypot Marketing from streetview on Google Business](https://honeypotmarketing.com/wp-content/uploads/google-my-business-direct-link-review-e1497492935552.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/google-my-business-direct-link-review.png)Creating and verifying your Google My Business allows potential customers to call you when theyre motivated Another very real benefit? **Customer Reviews**. They’re powerful. They provide social validation and honest testimonials to your business which increases trust significantly. **The one problem:** getting to the review section requires a few clicks to get to the “Create Review” section. This is a pain for a number of reasons. The most important of which is **friction**. Friction is anything that makes a person’s life more difficult when interacting with your business online. Too many clicks. A confusing process for the average person. These are only a couple of examples of friction. We don’t want friction when we ask for a Customer Review at our Google My Business link. Here’s how to create a direct link to send to your customers, making it easy for them to leave that valuable Google review. ## How to Create a Google My Business Direct Link to a Review To create a link, you’ll need to get the Place ID for your business. To get your Place ID: 1. Go to the [Google Places API](https://developers.google.com/places/place-id). Just click the link and you’ll be taken to the search (don’t panic, it’s easy!) 2. Enter your business information in the “Enter a location” field at the top of the map. 3. Click your business name in the list that appears. 4. Your Place ID will appear on the map, beneath your business name. [![Googleplex location on Google Maps](https://honeypotmarketing.com/wp-content/uploads/google-my-business-place-ID.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/google-my-business-place-ID.png)Finding your Google My Business Place ID a bit technical but we can help Now we’re going to want to add our Place ID to the following URL to create the direct link: - https://search.google.com/local/writereview?placeid=**** Using the example above, the URL with the Place ID added would be: - https://search.google.com/local/writereview?placeid=**ChIJj61dQgK6j4AR4GeTYWZsKWw** Now when customers click the link, a window will open in their browser. They’ll be able to rate your business and leave a review instantly. No muss. No fuss. Here are a couple extra points to think about when getting your **Google My Business Customer Reviews** together: 1. A great time to ask your customers to leave a review is shortly after their purchase. Send a follow-up email asking about their experience with your product, business or service. 2. Be simple and direct in how you ask for the review. 3. We’re not allowed to incentivize customers with discounts of other offers for their review. This could get your business banned. 4. Ask your customers to focus on one point in their experience. 5. Don’t be afraid to ask your customers to be honest. Honesty works and so do reviews that are authentic rather than contrived. Now create your direct link and get your customers talking about your business! Need help? Leave us a comment below or visit our [contact page](https://honeypotmarketing.com/contact-us/). We’re always happy to help. **Bonus**: Google tailors your experience when searching for your business, so your target customers might not find your business as easily as you can. See how your business is *really* ranking[here](https://honeypotmarketing.com/remove-personalized-google-results/). **Categories:** How To, Small Business **Tags:** google business, Google reviews, How To --- ### [Social Media Storytelling and Cutting Through the Noise](https://honeypotmarketing.com/social-media/social-media-storytelling/) **Published:** May 29, 2020 **Author:** The Bee Team **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/lath-132-2020-05-29.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/lath-132-2020-05-29.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") With stage one of re-opening officially underway here in Ontario, many businesses are scrambling to get their doors open and to reach out to their audience to let them know. This week we’re taking a look at some strategies for social storytelling and tactics for how to break through the noise on social media, as every business is reaching out to their audience at the same time. What are some challenges you’ve been finding? What strategies have been working for you? Join in the conversation and share your experiences with us! Subscribe if you’d like to stay up-to-date and be notified when our new content drops – we have weekly live streams on Facebook and podcasts you can take on the go. ## What is Social Storytelling? For years we’ve been inundated by aggressive marketing, with the focus blatantly on promotion and selling. Things have changed. Marketing has evolved. Social media allows consumers to communicate directly with brands, and the focus of marketing has shifted to an emotional appeal with goals ranging from community building to brand awareness, by simply telling your audience what your brand is all about. ![a graph depicting emoticons showing why we should use storytelling in social media](https://honeypotmarketing.com/wp-content/uploads/Why-should-we-use-social-media-storytelling.jpg "- digital marketing for growing businesses by honeypot marketing") [Social media storytelling](https://marketingisntaboutyou.com/brand-storytelling/) can come in so many different shapes and sizes, and can be drastically different, depending on the platform you’re engaging with. For example, if your audience is on Instagram (or Pinterest), you’ll want to tell your brand story with beautiful, curated imagery. ![Example of visual storytelling showing map and travel items](https://honeypotmarketing.com/wp-content/uploads/Screenshot-26.png "- digital marketing for growing businesses by honeypot marketing")A great example of a visual storytelling post on Instagram about travel![example of instagram storytelling using tiles](https://honeypotmarketing.com/wp-content/uploads/example-of-storytelling-on-instagram.png "- digital marketing for growing businesses by honeypot marketing")Here is an example of creating a story by curating your posts into a tiled story that creates a themeOn Facebook you’ll want to take a casual, community-minded tone, tell relatable lifestyle, human stories, and share captivating imagery or informative videos. ![Example of storytelling on Facebook showing a collage of photos and long story.](https://honeypotmarketing.com/wp-content/uploads/example-of-storytelling-on-facebook.png "- digital marketing for growing businesses by honeypot marketing")From the Humans of New York Facebook Page Their post is quite long and requires people to click See more but it gets significant engagement## What’s New We’ve scoured the internets for some juicy tidbits of knowledge and have compiled a list of great reads about social media storytelling and different strategies you can use for inspiration and insights. Let’s dive in. ![Homer Simpson reading a book called Advanced Marketing](https://honeypotmarketing.com/wp-content/uploads/STORYTELLING-EN-REDES-SOCIALES.jpg "- digital marketing for growing businesses by honeypot marketing") - [**How To Tell a Story On Social Media**](https://www.garyvaynerchuk.com/how-to-tell-a-story-on-social-media/) – Some really great insights by the social media master of genuine storytelling, [**GaryVee**](https://www.garyvaynerchuk.com/). He talks about our on-demand culture, Hollywood vs social media storytelling, and the most valuable commodity to us all and how we spend it – time. - [**How to Leverage Storytelling to Increase Your Conversions**](https://neilpatel.com/blog/how-to-leverage-storytelling-to-increase-your-conversions/) – Another great thought leader we love here at the Hive is [**Neil Patel**](https://neilpatel.com/). In this blog post he talks extensively about the art of storytelling, content segmentation, how audience engagement can define your brand, and how to use storytelling to increase conversions. - [**How to engage customers on social with brand storytelling**](https://sproutsocial.com/insights/brand-storytelling/) – This article talks about the importance of knowing your audience, how to create resources that relate to your brand to use as content to share, using content from your community, and giving back. - [**Social Media Storytelling – How To Do It Right?**](https://www.socialpilot.co/blog/social-media-storytelling) – This article has a ton of great content on the nature of storytelling, with insights into the different approaches of social media storytelling, breaking down the distinct voices for the most popular platforms, such as Facebook, Instagram, Twitter and YouTube. - [**3 Brilliant Examples of Brand Storytelling You May Have Missed**](https://www.convinceandconvert.com/content-marketing/brand-storytelling-examples/) – This article talks about brand storytelling, outlining 3 great examples and providing some very informative stats on how the human brain takes in and retains information, highlighting the importance of storytelling and the incredible impact of visual storytelling. ## Social Media Road Map We understand how difficult it can be starting out as a new small business trying to build brand awareness online, so we’ve put together a handy road map to help you navigate the process of setting up and executing social media campaigns. You can access a mock-up document **[here](https://drive.google.com/file/d/1J681P4LBlWoKcjHXi-IgRReaYzYWTk5Q/view?usp=sharing)**[,](https://drive.google.com/file/d/1J681P4LBlWoKcjHXi-IgRReaYzYWTk5Q/view?usp=sharing) as well. **Research – Discovery – Analysis** The objective of this stage is to determine and lay out your company’s mission, vision, and audience. It’s important that this is set in stone so you can unify your message and understand your weaknesses and strengths. Define your company, your mission, vision, message, target audience, and your strengths and weaknesses. ![image depicting the wordpress logo with power plugs to convey the use of plugins](https://honeypotmarketing.com/wp-content/uploads/wp-visual-story.jpg "- digital marketing for growing businesses by honeypot marketing")WordPress uses clever imagery to convey the use of plugins on their platform**Competitive Analysis** All brands should understand who their competition is, so they can see how they measure up. A good analysis will help you see areas of opportunity for your brand or area differentiators that make you unique. Understanding how your brand can stand out will help you create content that will resonate with your audience. Play upon your differences to stand out. Define your competition, their strengths, your company’s competitive edge, what your company does better, can do differently, and potential roadblocks. ![text image stating "part of telling a new story has to be telling it in new ways.](https://honeypotmarketing.com/wp-content/uploads/new-story.jpg "- digital marketing for growing businesses by honeypot marketing") **Plan Building – Objectives** It’s time to think outside of the typical marketing campaign, and instead, focus on what your goals are. Understanding the difference between each objective will help you create messaging or content to drive engagement and optimization. Having strong objectives will also help you determine if your posts are successful or not. ![graph showing post engagement on social media](https://honeypotmarketing.com/wp-content/uploads/vidusl-stories.jpg "- digital marketing for growing businesses by honeypot marketing")Visual stories and communication eg infographics videos memes screenshots gets widely shared on major social media channels- Increase brand awareness – To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content that emphasizes your personality or values first. Focus on the idea of surprise and delight. - Lead Generation – Whether online or in-store, followers aren’t going to make social purchases by accident. For example, are you alerting customers about new products and promos? - Community Engagement – Find ways to grab the attention of your current followers. This means experimenting with messaging and content. Experiment with different hashtags and share those users who have had a great experience with your brand. - Web Traffic – Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks can help you better determine your ROI from social media. Use a personalized link tracking tool and UTM codes to ensure you are tracking your traffic from social to website. It will give you a better idea of what is converting and what isn’t. - Keyword Research – Do your homework and see what keywords and phrases users are searching for in your category. That way, you can develop content that provides your users with the information they crave. **Measurable Goals** ![image of ruler tape beside scrabbles letters that spell success.](https://honeypotmarketing.com/wp-content/uploads/image79.jpg "- digital marketing for growing businesses by honeypot marketing") All brands should set targets to measure performance. If you’re a new brand, use industry averages to start off and then measure against these monthly, quarterly, and annually to gauge your performance. Below, we have outlined industry averages for coffee retailers. For example, using the coffee shop example, here is an outline for industry averages for coffee retailers: FACEBOOKIndustry Average Engagement Rate: 0.10% Top Industry Post Type: PhotoTWITTERIndustry Average Engagement Rate: 0.064% Top Industry Post Type: Video Most Popular Industry Hashtag: #giveawayINSTAGRAMIndustry Average Engagement Rate: 1.18% Top Industry Post Type: Photo Most Popular Industry Hashtag: #giveaway**Execute – Implement – Launch** Now that you have laid out the groundwork, do one last check through all creative, metrics, etc., to ensure consistency and that no steps have been missed along the way. CHECK FOR MESSAGE CLARITY AND UNIFORMITY ACROSS PLATFORMSYou must remember to keep your message clear to avoid confusion with your audience. You want to make sure your CTA is understandable and that it is a unified message across all platforms.GRAPHIC UNIFORMITYYour graphics also need to be defined by brand guidelines and unified across all social platforms and your website.CONVERSION MONITORINGHow will you track conversions? Is it through UTM codes or shortened links? Understand the path your customers are taking to purchase, this will help you optimize your messaging along with the correct social platform to use.DAILY POSTING WHERE APPLICABLEWhat will your posting schedule look like? While posting daily is recommended, perhaps it doesn’t make sense for your brand. Do several test-and-learns to ensure you have the right frequency optimized for your brand.REPORTING PLAN: ENGAGEMENT, INFLUENCE, NUMBERS, ETC.What metrics are most important for your brand? Do you measure success by a large reach, or is it more defined by the amount of engagement you see on each post? Or is it a mix between both? Understanding your KPIs in advance will help you define your boosting strategy.**Measure – Metrics – Track (Weekly Status Updates)** Below you will find common metrics that you should be tracking monthly to measure your success. NUMBER / NETWORK GROWTHHow many new followers did you receive?STATUS: ENGAGEMENTWhat post gave you the most amount of engagement? Which one didn’t perform as well as you thought?STATUS: INFLUENCEWhere do you stand among your competitors? You can easily track your performance against your competition to see how your similar target audience responds to different types of content. WHAT’S WORKING? WHAT ISN’T? EVALUATION AND REVISIONSBy reviewing post engagement, brand sentiment, and boost results, you can analyze your test-and-learns to come to a solid conclusion on what is and isn’t working, and then adjust. This should be done monthly.**Goal assessment – Revised Goals – New Goals** Each month you should review all of your accounts to determine how you can optimize or what new content ideas you can test and learn. Social accounts are not stand-alone tactics, they are constantly evolving, and there are always new and interesting ways you can improve your performance. FACEBOOKNext month, let’s try joining Facebook Groups to increase our brand’s reach.TWITTERNow that we are following 10,000 accounts, let’s start grouping everyone into lists so we can stay on top of the conversation and trends.INSTAGRAMLet’s create an Instagram story roundup of all user-generated content. By tagging more accounts, we may see an increase in followers and reach.## Feel Good Story of the Week It’s amazing what can happen when people come together. Even the titans are stepping up to help the little ones. Kraft Peanut Butter is currently running a “[**Let’s Stick Together**](https://strategyonline.ca/2020/04/16/kraft-heinz-canada-donates-its-ads-to-small-businesses/)” campaign, giving away ad space they’ve already bought to local small businesses to help support them. ![Kraft Peanut Butter Support Local Ad Campaign](https://honeypotmarketing.com/wp-content/uploads/support-local-622x272-1.jpg "- digital marketing for growing businesses by honeypot marketing") Not the kind of thing you see from a large corporate company very often. Just gets you in the feels, like a cozy warm group hug. This is the kind of good news we like to share. Keep it up, [**Kraft**,](http://www.kraftcanada.com/) and thanks for being an awesome role model for other corporate giants to follow. **Categories:** Content Marketing, Digital Marketing, Marketing, Small Business, Social Media **Tags:** Digital Marketing, Digital Marketing Strategy, Social media marketing, Storytelling --- ### [Sofia Lustgarten Biaggini from Quinta Quinoa plus Headless Commerce and Social Selling](https://honeypotmarketing.com/social-media/headless-commerce/) **Published:** May 29, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/lath-131-2020-05-22_16-17-58-down.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/lath-131-2020-05-22_16-17-58-down.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") The long weekend is behind us, we only got one glorious day of perfect weather, but it was just enough for us bees to recharge and dig into some new and exciting topics. This week we’re looking at headless commerce and how small businesses can leverage social media as a sales channel. And we’re super eager and buzzing about our amazing guest this week, and can’t wait to share what she has been doing with her business online, so let’s just dive right in. ## Interview With Sofia Lustgarten Biaggini – Quinta Quinoa We’re excited to welcome Sofia Lustgarten Biaggini, the Business Development Manager of [Quinta Quinoa](https://quinta.ca/). We’re talking about how they brought their business idea online, and how they have been navigating the new normal and what that looks like for their business. ![](https://honeypotmarketing.com/wp-content/uploads/Recipes-1000x400-1.jpg "- digital marketing for growing businesses by honeypot marketing") First off, what is Quinta Quinoa all about? Here’s the scoop, straight from the source: Quinta Quinoa is part of Quinta Local Superfoods Inc. in Ontario, specializing in growing gluten-free crops. Quinta Quinoa honours the ancient Inca history of quinoa and represents a major step forward in the local research and development of this SuperFood crop in North America. Quinta Quinoa varieties are grown using best practices by Canadian farmers focusing on local quinoa of the highest quality and purity, grown right here in Ontario. Watch or listen as we discuss how the sudden changes in the market impacted the business, and how being digitally prepared with Shopify and Amazon already set up was an incredible benefit that has helped them see huge gains in recent months. We talk about their experience with eCommerce and the tactics used to support online shopping, what challenges they’ve faced, and what advice they have for other local businesses who are curious about taking their business online. Check out the video at the top of the page, or subscribe to the podcast and take it on the go to get the full details of the interview. ## Headless Commerce and Social Selling What is headless commerce, you might be asking? It’s not as scary as it sounds, we promise. Quite the opposite, in fact. Simply put, it’s awesome. In more technical terms, it’s the separation of the customer-facing front end-user experience of a platform from the back end processes that manage all commerce functionality – so that the front end can be customized or personalized without affecting the back end processes. Traditionally, the front and back ends are tied together in an all-in-one system that was limited and difficult to change or customize. With headless commerce and the ability to separate, you can choose the best options for each system and then connect them together. ![A chart of traditional vs headless ecommerce](https://honeypotmarketing.com/wp-content/uploads/cust_ex-traditional_ecommerce-_vs_headless_commerce-f-1024x647.png "- digital marketing for growing businesses by honeypot marketing") It’s a strategy many retailers are using to accomplish a content-led online store. With the rising popularity of eCommerce and the fierce competition of customer acquisition online, headless commerce is a way of enhancing the digital experience by blending content and commerce. When half of mobile shoppers spend less than 3 minutes on an ecommerce site, you need to have something with the flexibility to be creative if you want to catch consumers’ attention. So, why Headless, and why now? Headless commerce opens up a world of possibilities for brands that are looking for content-led strategies, and there are really no limitations to the customizations in the digital eCommerce space. Recent times have been an example of what happens when you don’t have the ability to adapt quickly to change. If the preferences of your customer base change overnight, only a headless commerce platform is flexible enough to change with them. ### Headless Commerce vs. Traditional Ecommerce ![A chart representing open SaaS architecture of a website.](https://honeypotmarketing.com/wp-content/uploads/headless-chart.jpg "- digital marketing for growing businesses by honeypot marketing")This is what open SaaS architecture looks like Headless commerce takes open SaaS one step further completely decoupling the presentation layer of the eCommerce platform![Chart of the Headless Commerce model.](https://honeypotmarketing.com/wp-content/uploads/headless-chart2.jpg "- digital marketing for growing businesses by honeypot marketing")This is what the Headless Commerce model looks like\* \* \* Here are a few great articles that go more in-depth on headless commerce and its benefits: 1. **[The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share](https://www.bigcommerce.com/blog/headless-commerce/)** 2. **[Headless Shopify – 25 Amazing Examples](https://selleo.com/blog/headless-shopify-25-amazing-examples)** 3. **[6 key benefits of headless commerce](https://searchcustomerexperience.techtarget.com/tip/6-key-benefits-of-headless-commerce)** 4. **[Headless Commerce: The Move from Monolithic to Best-of-Breed](https://www.digitalriver.com/headless-commerce-move-monolithic-best-breed/?utm_source=google&utm_medium=cpc&utm_term=&utm_campaign=Unassigned&_bt=420986445781&_bk=&_bm=b&_bn=g&_bg=96382490773&gclid=EAIaIQobChMIoIOJgsfF6QIVDdvACh3_tgANEAAYAyAAEgIxg_D_BwE)** 5. [ **12 Tech Leaders Share Their Top Criteria For Choosing A Mobile Commerce Platform**](https://www.forbes.com/sites/forbestechcouncil/2020/04/27/12-tech-leaders-share-their-top-criteria-for-choosing-a-mobile-commerce-platform/#1c4ee2531181) ## The Power of Social Media for Your Business as a Sales Channel ### Pinterest If you’re looking for a place of inspiration and ideas, Pinterest just can’t be beaten. With their active user base growing 26% last year to 335 million, it’s an audience your business should not be ignoring. Especially considering that 89% of pinners are using the platform to plan out purchases and research products. Pinterest is not only a great way to showcase your products or brand to millions of users, but it also provides analytics to track which pins and boards are performing best and even has a feature to connect to your website, making images on your site pinnable, which can increase your reach dramatically. Once you have a business account set up and branded, your target audience is chosen, and your website claimed and verified, you’re ready to start selling. Here are some helpful tips to keep in mind when preparing to sell on Pinterest: - Create stunning visuals – Pinterest is a visual platform so make sure your photos and graphics are high quality and sized properly. - Focus on Pinterest SEO – Pinterest is a visual search engine with its own SEO rules and algorithms, so focus on industry keywords and use them strategically in your titles and descriptions. - Use Rich Pins – They extract extra data from your website to display with the normal pin info, pulling price, product descriptions and even stock availability to be displayed within Pinterest. - Use promoted Pins – Don’t rely on SEO alone. Promoting Pins pushes them to the top and can be anything from a lead magnet, blog post to a product. ![Example of a Pinterest Rich Pin](https://honeypotmarketing.com/wp-content/uploads/Pinterest-rich-pin-1024x788.png "- digital marketing for growing businesses by honeypot marketing")This is an example of a Rich Pin### Facebook Facebook is the juggernaut of social media. Everyone and their mother is using it. The user-base is expected to hit 1.69 billion in 2020, so it should be no surprise that it’s one of the hottest places to sell on social media. With an incredibly diverse demographic and an exhaustive suite of options, Facebook has nearly endless options to help grow your business and establish your brand in the marketplace. Here are a few tips to get you started: - Set goals – Always the first step in marketing strategy, and Facebook gives you options, such as: increase brand awareness, increase engagement, and increase conversions (sales and lead generation). - Know your audience – You can always go for broad appeal, and it can be a great way to start to see what actually works, but it’s generally wise to segment your audiences and narrow down your focus since it generates higher quality leads. - Engage proactively with your audience – Don’t just post and forget about it. Try to be a community for your audience. Respond to comments, generate discussions, and share your knowledge. - Determine your ad strategy – Create a spreadsheet and document your core metrics: click-through rate, impressions, cost to acquire. Each metric will provide unique insights into what you want to achieve with your ad. ![Example of post engagement on Facebook](https://honeypotmarketing.com/wp-content/uploads/Screen-Shot-2017-04-09-at-4.18.45-PM.png "- digital marketing for growing businesses by honeypot marketing")Zippo does a great job of responding to comments and engaging their audience on Facebook### Instagram Instagram, with just over 1 billion users, has become known as the ideal fit for ecommerce, often used as the discovery stage of the sales funnel. 90% of Instagram users follow at least one business, and 83% discover new products and services on the platform. 78% say that they see brands on Instagram as popular, 77% as creative, 76% as entertaining, and 72% as committed to building community. As these stats show, Instagram presents a huge opportunity for brands and is only projected to grow even more. Compared to Facebook, ad spending on Instagram is 23% higher, according to an internal study. By the end of 2020, Instagram ad revenue is projected to be at 30% of the entire company’s ad revenue. ![Survey showing shopping stats for Instagram](https://honeypotmarketing.com/wp-content/uploads/insta-surbvey-1024x511.png "- digital marketing for growing businesses by honeypot marketing") So how do you go about selling on Instagram? Surprise! It’s all about the images. Product photos and promotions are a no-brainer, but it doesn’t stop there. Here are a few more strategies that find success on the platform: - Using Instagram Stories and Carousels for ads – this feature offers a lot of flexibility and targeting options to reach customers. - Craft compelling captions – consider how you can show off your products while asking your followers a question, rather than simply posting offers and price points. - Post more than just products – memes and lifestyle posts inspire engagement and humanize your business. This also ties into why putting together a social media content calendar is so important, helping you strike that balance between promotional and non-promotional content. - User-generated content is invaluable and very popular – customer photos showing off products have the highest engagement rates and given how eager consumers are to share product photos, getting UGC often comes down to simply asking. ![Survey showing what action people took when seeing products on Instagram](https://honeypotmarketing.com/wp-content/uploads/shopping-1024x760.png "- digital marketing for growing businesses by honeypot marketing") ![Graph showing Instagram's estimated share of Facebook's ad revenue and growth](https://honeypotmarketing.com/wp-content/uploads/ad-revenue-1024x716.png "- digital marketing for growing businesses by honeypot marketing") Here’s some more resources for a deeper dive into social media selling: 1. [**5 Things to Compare When Choosing an eCommerce Platform**](https://articles.bplans.com/5-things-to-compare-when-choosing-an-ecommerce-platform/) 2. [**Ecommerce Business Blueprint: How to Build, Launch, and Grow a Profitable Online Store**](https://www.shopify.ca/blog/ecommerce-business-blueprint) 3. [**The 4 Pillars of Social Selling**](https://business.linkedin.com/sales-solutions/social-selling/what-is-social-selling) 4. [**The Sales Playbook to Social Selling**](https://blog.hubspot.com/sales/sales-professionals-guide-to-social-selling) 5. [**How to sell on Pinterest: A step-by-step guide for brands**](https://sproutsocial.com/insights/how-to-sell-on-pinterest/) 6. [**Selling on Instagram: everything you need to know**](https://sproutsocial.com/insights/selling-on-instagram/) 7. [**7 steps to an effective Facebook marketing strategy**](https://sproutsocial.com/insights/facebook-marketing-strategy/) **Categories:** Digital Marketing, Small Business, Social Media --- ### [How to Build a B2B Customer Journey](https://honeypotmarketing.com/digital-marketing/b2b-customer-journey/) **Published:** June 15, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/ep134-b2b-customer-journey.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/ep134-b2b-customer-journey.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Let’s take a look at how to build a B2B customer journey from awareness to purchase. Understanding this process is the key to building successful relationships. Subscribe to our weekly live stream on [**Facebook**](https://www.facebook.com/events/238401824042195/), or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation. There’s no one-size-fits-all answer for how to find success in B2B marketing. However, one thing that always matters is the customer experience – which has been largely ignored in the B2B space compared to B2C marketing. Today’s consumers have more control over how they interact with your brand. There are more touchpoints, more complexities, and so many more options than ever before. We consume information differently; we’re plugged in, busier, and have high expectations – and we don’t want to be sold to before we’re ready to buy. That’s why the customer journey is so crucial to understanding how to build your marketing strategy around the customer experience. ## What’s New? 2020 has started with a weird bang. Businesses have been left wondering how to move forward, and amidst all these sudden changes come new trends and tactics to align with the culture of the times. Our busy [**bees**](https://honeypotmarketing.com/team/) have been scouring the internet for the buzz on B2B customer journeys in 2020. We’ve found some gems to share with you: - [**How to Own the B2B Customer Journey in 2020**](https://www.ventureharbour.com/b2b-customer-journey/) – A good read from *[VentureHarbour](https://www.ventureharbour.com/)* with insights on lead generation, lead nurturing, and B2B customer retention in 2020. - [**How to Adapt B2B Digital Marketing to the Buyer Journey in 2020**](https://customerthink.com/how-to-adapt-b2b-digital-marketing-to-the-buyer-journey-in-2020/) – An interesting article with some eye-opening statistics on understanding the B2B customer journey. Learn how to apply that knowledge to your digital marketing campaigns for success in any economic climate. - [**Perfecting your B2B CX strategy in 2020**](https://www.b2bmarketing.net/en-gb/resources/blog/perfecting-your-b2b-cx-strategy-2020) – 57% of B2B marketers listed ‘understanding the target audience’ as their most pressing challenge. This article offers 3 ways B2B marketers can build better customer experiences in 2020. - [**The B2B Customer Journey; High-Ticket Lead Generation Strategy in 2020**](https://www.journeyengine.com/articles/b2b-marketing-and-lead-generation-in-2019-the-client-journey) – Settle into a comfy chair for this one – it’s an extensive overview of the B2B customer journey in 2020. Covered in 6 stages – from finding leads to building trust, to closing the sale. ## What’s Working? Compared to B2C, the B2B customer experience tends to fall to the wayside. Perhaps this is because marketers are trying to market to a brand, rather than an actual human being. This leaves their efforts ignored or passed over by the people behind the brand they’re trying to reach. Things are changing in 2020, as the customer experience rises to the forefront of B2B marketing campaigns. Competition is fierce and reaching your target audience requires humanizing strategies to build lasting relationships. The best way to understand your customer is to understand the stages of the customer journey, so let’s take a look at that. Below is a chart that details the activation funnel of a B2B [**LinkedIn**](https://www.linkedin.com) campaign with lead score tracking to segment your leads. ![b2b customer journey activation funnel](https://honeypotmarketing.com/wp-content/uploads/ActivationFunnel.jpg "- digital marketing for growing businesses by honeypot marketing") As you can see from the illustration above, it’s incredibly useful to segment your audience. This filtration system allows for more qualified leads, and that, of course, leads to more sales activations. By applying a lead score at each stage, you’re able to see what is catching the audience’s attention, and where you’re losing them. You can take this data and apply it to the next campaign or the next stage. The result is better, more qualified leads – and just as importantly, less time spent trying to nurture cold, disinterested leads that go nowhere. Most importantly, it allows the customer to work through their buying journey and come to their buying decision after earning their trust and giving them confidence in their purchase. ![flywheel marketing](https://honeypotmarketing.com/wp-content/uploads/Funnel-to-Flywheel-Model.png "- digital marketing for growing businesses by honeypot marketing")Flywheel marketing is the new way to go with the customer at the center of the processToo often, the lead’s contact information is sent to the sales team on the first point of contact and generally ends with no answer and a lost sale. Your B2B lead nurturing strategy should look something like this: - Lead qualification – it’s important to choose only the leads that are worth it so that you’re not wasting resources on leads that aren’t invested. - Lead scoring – allows you to prioritize and focus on the most valuable leads. The scores will change as you progress through the customer journey. - Lead segmentation – create groups based on shared interests so that you can target them with relevant ads. - List mapping – assign your segmented lists to specific stages of the customer journey so you can put together campaigns to help move the prospect onto the next stages of the buying process. - Campaign delivery – choose the channels and targeting that will be most effective in delivering your campaign at the right stages of the customer journey. So, let’s break down the customer journey by taking a look at a simplified, linear example of how the buying process unfolds: ![b2b customer journey](https://honeypotmarketing.com/wp-content/uploads/b2b-buyer-journey-02.png "- digital marketing for growing businesses by honeypot marketing") The interesting thing to note here is that more than half of the customer journey shown above happens before the buyer even starts making contact with prospective companies. It’s also important to remember that a customer buying journey is almost never actually this linear. However, this can help B2B marketers understand the process more clearly and adjust their communication to fit into the right place in the buyer’s journey. You don’t want to push away potential leads with aggressive sales pitches before they’re ready to make a decision. A solid understanding of the customer journey can make marketing budgets much more effective, saving your company both time and money. We’ve compiled a list of articles that further delve into different methods and approaches to the B2B customer journey and how to improve overall customer experience to help build and maintain relationships. ![happy helper bee](https://honeypotmarketing.com/wp-content/uploads/1534968438-253x300.png "- digital marketing for growing businesses by honeypot marketing") - [**How to Create an Effective Customer Journey Map \[Examples + Template\]**](https://blog.hubspot.com/service/customer-journey-map) – An excellent resource that walks you through the steps of how to build a customer journey map. - [**14 Visualizations Mapping The B2B Buyer Journey**](https://customerthink.com/14-visualizations-mapping-the-b2b-buyer-journey/) – This article takes you through the basics of a B2B customer journey, with a variety of visual examples. - [**The new B2B customer journey: Winning the moments that matter**](https://www.the-future-of-commerce.com/2019/08/14/b2b-customer-journey-cx/) – A quick read on the importance of leveraging data and analytic insights, considering the B2B customer’s entire buying journey, and the necessity for clear and connected internal communication across all teams. - [**B2B Customer Journey Mapping — Start with these 5 steps**](https://medium.com/@ColumbiaRoadCom/b2b-customer-journey-mapping-start-with-these-5-steps-5610ce85735e) – Another easy read that asks 5 important questions to get you started in the right direction with your B2B customer journey map. - [**Building the Best B2B Customer Experience**](https://1827marketing.com/smart-thinking/building-the-best-b2b-customer-experience) – A thorough and insightful exploration of the customer experience and how to tie it into the B2B customer journey effectively. - [**5 Tactics for Creating Better B2B Customer Experiences \[and more sales\]**](https://broadsuite.com/five-tactics-for-creating-better-b2b-customer-experiences-and-more-sales/) – A short but excellent read with some unique insights on how to improve B2B customer experiences, such as serving instead of selling during the buying process, connecting offline and online, and the importance of thought leadership. Finally, here is an incredibly handy PDF report from Hubspot with tons of enlightening stats on B2B marketing in 2019: - [**2019 B2B MARKETING MIX REPORT**](https://cdn2.hubspot.net/hubfs/455263/marketing-mix-2019/Marketing_Mix_2019_Report%20Final.pdf) ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing, How To, Marketing **Tags:** B2B, Customer Journey, Digital Marketing, Digital Marketing Strategy, How To --- ### [How to Optimize Your Google My Business Listing](https://honeypotmarketing.com/digital-marketing/google-my-business-optimization/) **Published:** June 19, 2020 **Author:** Dan Nedelko **Content:** Welcome to our How to Optimize Your Google My Business guide. If you need a refresher on How to Get Verified on Google My Business, you can find it [**here**](https://honeypotmarketing.com/?p=7338&preview=true)**,** or How to Set Up Google My Business, you can find it [**here**](https://honeypotmarketing.com/set-up-google-my-business/). \*\*\* Update \*\*\* Google My Business now allows you to tell customers if you’re providing online services. This is great, considering how many brick and mortar retailers have had to pivot to online sales. Customers will now be able to see if you are offering online services immediately when you come up in searches. ![gmb screenshot of online service update](https://honeypotmarketing.com/wp-content/uploads/GMB-covid-update.png "- digital marketing for growing businesses by honeypot marketing") Clicking on the info tab to the left will bring up your business information and allow you to add new details. ![screenshot of gmb set up](https://honeypotmarketing.com/wp-content/uploads/pasted-image-0.png "- digital marketing for growing businesses by honeypot marketing") GMB has also added new attributes you can apply to let your customers know even more about your business. ![screenshot of gmb set up](https://honeypotmarketing.com/wp-content/uploads/unnamed-1.png "- digital marketing for growing businesses by honeypot marketing") ![screenshot of gmb set up](https://honeypotmarketing.com/wp-content/uploads/pasted-image-0-1.png "- digital marketing for growing businesses by honeypot marketing") ## **How to Optimize Your Google My Business Listing** Google My Business is an incredibly powerful tool for all businesses, especially when you’re just getting started with SEO and want to improve your ranking in [Google](https://www.google.com/) searches. With many options for content and optimization, you’re able to tailor how your business is viewed during searching, and a good listing with enough information and quality images can make a huge difference when a consumer choosing where to buy. ![screenshot of honeypot gmb photos](https://honeypotmarketing.com/wp-content/uploads/Screenshot-34.jpg "- digital marketing for growing businesses by honeypot marketing") Considering that it’s a free-to-use tool, on the most used search engine, it’s a great opportunity every business should be taking advantage of. Once your business is verified, you can start adding the final touches to your profile. Here are some tips to get you started. **According to Google, companies with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps.** ## Adding Images and Video - Go to the GMB dashboard, click the listing you’d like to work on, select “Info,” and then choose a section to fill out or update. - Add as much information and media as you can, including a business profile photo, the area you serve, your hours, attributes (e.g., “wheelchair accessible,” “free wifi”), the day and year you opened, and a public phone number and website URL. - Anyone can “suggest an edit” to your listing, so it’s important to A) get everything right the first time (so you don’t encourage random people to make changes) and B) periodically log into your GMB dashboard and make sure all the details look right. ![Honeypot marketing google my business listing](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-06-15-honeypot-marketing-Google-Search.png "- digital marketing for growing businesses by honeypot marketing") - At any point in time, you can edit your business profile by logging into your GMB dashboard, clicking on “Info,” clicking the pencil next to the field you’d like to edit, making your change, and then choosing “Apply.” - Photos should be at least 720×720 pixels and JPG or PNG files. - Google recommends a minimum of 3 photos. - Types of photos include: - The outside of your business from different directions. - The inside of your business, with a focus on decor and ambiance. - A representation of the types of products or services you offer. - “Action” shots of your employees delivering the types of services you offer. - Pictures that represent your most popular menu items. - Photos of where your customers will spend time (think a lobby or lounge). - Pictures of your different room and suite options (if applicable). - A shot of your management team and staff. ![google my business images for honeypot marketing](https://honeypotmarketing.com/wp-content/uploads/Screenshot_2020-06-15-honeypot-marketing-Google-Search.jpg "- digital marketing for growing businesses by honeypot marketing") - Your Google My Business cover photo is one of the most important, as it shows up front and center on your listing. - Your profile photo is what appears when you upload new photos, videos, or review responses. - You can also add videos. - Videos must be: 30 seconds or shorter, 100 MB or smaller, 720p resolution or higher - Videos can add some variety to your profile and make you stand out among other businesses in your category; however, don’t worry if you don’t have any – unlike photos, they’re not a “must-have.” ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing, How To, Marketing **Tags:** Digital Marketing, GMB, Google My Business, How To --- ### [Beyond the Welcome Email: 10 Ways to Improve Your Email Marketing Today](https://honeypotmarketing.com/digital-marketing/beyond-the-welcome-email/) **Published:** July 13, 2020 **Author:** The Bee Team **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/live138-audio.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/live138-audio.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Hey everyone! We’re taking a trip to the land of dinosaurs this week, and you’re invited! No, wait, that’s not right. It’s more like back to the future, maybe. No, that’s definitely not right. Whatever. What is beyond the welcome email? That is the question. Let’s just get to the point. Email marketing is NOT dead. Yea, you heard that right. Take it to the bank, friends. ![email marketing is not dead](https://honeypotmarketing.com/wp-content/uploads/email-marketing-1552135128zak.jpg "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above where the bees discuss the many options available for email marketing, and how and why it’s still very much alive and kicking. Subscribe to our weekly live stream on [**Facebook**](https://www.facebook.com/events/238401824042195/), or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation. ## What’s New? While email marketing is not new, what we can do with it is constantly changing, thanks to new innovations and new technology. Dynamic content is an awesome way to capture attention or even to encourage engagement, such as implementing gamification that rewards recipients for playing. Gifs, videos, and even interactive polls and surveys are great ways to engage your audience. Interactivity and personalization are 2 of the most popular trends right now, and with a unique and creative approach, you’ll be giving people a great reason to open your emails and engage with your brand. ### Here are some fun email stats from Hubspot to get you thinking: - 86% of consumers would like to receive a promotional email from brands they subscribe to at least once per month. - 78% of consumers have unsubscribed from lists because a brand was sending too many emails. - Email subscribers are 3X more likely to share social content than others. - For 86% of professionals, email is their preferred communication channel. - Emails that are triggered by an action perform 3X better than nurture emails or drip campaigns. - When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. ![email marketing](https://honeypotmarketing.com/wp-content/uploads/gollum1.jpg "- digital marketing for growing businesses by honeypot marketing") ## What’s Working? When it comes down to it, if you think email marketing is dead, you’re most likely not doing it right. Email marketing has a high return on investment. On average, every $1 spent on email marketing delivers a $38 ROI. With more than 3.8 billion email users worldwide, it’s the most prominent marketing channel businesses use to connect with their audience. Studies show that 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention. According to eMarketer’s 2019 report, 91% of internet users send emails, making it the most popular digital activity, even out-ranking search and video. > If you’re neglecting this area of your marketing strategy, thinking email is outdated, you’re missing out on huge opportunities, plain and simple. So let’s take a look at what goes into an email campaign and how to make it work for you: ### Create the Strategic Roadmap First things first. Always start here. Set SMART goals and choose your tools. Decide what it is you want to achieve, and develop a strategy. Some common goals include: - Improving engagement - Driving traffic to your website - Increasing your campaign’s open rate - Nurturing subscribers - Growing your email list - Promote sales and outreach You’ll also want to decide on the tools you’re going to use, such as [**Hubspot**](https://www.hubspot.com/), [**Mailchimp**](https://mailchimp.com/), or [**Constant Contact**](https://www.constantcontact.com/) – to name a few. ![email marketing tools](https://honeypotmarketing.com/wp-content/uploads/tools.jpg "- digital marketing for growing businesses by honeypot marketing") ### Create an attention-grabbing subject line This is one of the most important elements of your email. The goal here is to use clear, actionable, enticing language that is personalized and aligned with the body of the email. For example, something like “Email Marketing is NOT Dead” is punchy and impactful, but what is it offering? Will the reader want to open the email to learn more? A subject line like “Beyond the Welcome Email: 10 Ways to Improve Your Email Marketing Today” gives the reader more insight into what the email is about and what they’ll get from it, thus giving them more incentive to open it. Fun fact: Subject-line emojis accounted for increased open rates for 56% of brands. ### Write like you’re writing to a friend How many emails do you get per day? How many are actually interesting, or enjoyable to read? I’m betting not that many. Businesses too often get caught up in a game of buzzword bingo, and their email comes off as robotic, lacking any real human qualities, sounding like a textbook template of corporate-speak that absolutely no one wants to read. ![email marketing](https://honeypotmarketing.com/wp-content/uploads/frustrated.png "- digital marketing for growing businesses by honeypot marketing") Before you start writing, think about your audience – who they are, what they want, and what they like. This will help you craft the email into content that your audience is actually interested in and will find value in. Give your subscribers a reason to put their confidence in you by being real and human in your approach. Think of it as a conversation, and adjust your tone accordingly. ### Test different styles – A/B testing The last thing you want to do is send an email out and then forget about it. If you want to see results, you need to test and iterate. Test and iterate. Over and over. I can’t stress this enough. Here is a sample of some of the many design elements that you can test (Remember to test only one element at a time): - Subject Line - Preview Text - Send From Address - First Sentence Hook - Copy Length - Copy Language - Hero Image - CTA Copy - CTA Offer - CTA Colour - CTA Function - Email Format - Time Of Send - Day Of Send - Device You also need to track, monitor, and collect data about your email campaign to measure its results accurately. You can improve your future campaigns by analyzing your data and finding what worked well and what didn’t resonate with subscribers. Some common KPIs to track to measure your email marketing success: - Open rate – The number of subscribers who opened your email. - Click-through rate – How many users clicked on a link in your email. - Bounce rate – The number of users who clicked out of your email. - Unsubscribe rate – The number of users who unsubscribed from your email list. - Conversion rate – The number of users who open the email, click a link, and complete the intended action, such as downloading a piece of content or making a purchase. - List growth rate – The rate at which people enter your email list. - Email share rate – The number of people who forward your email. - Sender score/reputation – The likeliness that an email provider will block your email, deliver it, or mark it as spam. - Landing Page Views - Landing Page Conversions - Landing Page Conversion Rate - Average Time on Landing Page Here are 4 real-world examples of different types of emails from our ever-resourceful bee, Courtney: Ecommerce, Flash Sale, Brick and Mortar Retail, and Long-Form Sales Pitch ## Ecommerce ![email marketing](https://honeypotmarketing.com/wp-content/uploads/Email-Example-eCommerce-Retail-Flyer.gif "- digital marketing for growing businesses by honeypot marketing") ## Flash Sale ![email marketing](https://honeypotmarketing.com/wp-content/uploads/Email-Example-Food-Flyer-b-224x1024.jpg "- digital marketing for growing businesses by honeypot marketing") ## Brick and Mortar Retail ![email marketing](https://honeypotmarketing.com/wp-content/uploads/Email-Example-Brick-and-Mortar-Retail-Promo-b-312x1024.jpg "- digital marketing for growing businesses by honeypot marketing") ## Long-Form Sales Pitch ## ![email marketing](https://honeypotmarketing.com/wp-content/uploads/Email-Example-non-profit-long-form-sales-389x1024.jpg "- digital marketing for growing businesses by honeypot marketing") As you can see, your options for customization can be quite varied. Always keep the recipients in mind when choosing which style works best for your brand and reaching your target audience. ### Optimize for mobile Research shows that more than half of all online traffic worldwide comes from mobile devices, and now that Google is switching to mobile-first indexing, it’s become increasingly important to ensure your emails are optimized for people when they’re on the go. This is the way the world is moving. You don’t want to risk missing out on huge opportunities, and even worse, looking bad if your email looks “broken” on mobile. All text and visual content should properly fit the screen and be easy to navigate. Use a clean, responsive template that works for mobile devices. ### Personalization This goes hand-in-hand with writing like you’re writing to a friend, but it goes beyond that. Customer expectation for a personalized experience with the brands they love has never been higher, and if you’re not personalizing your emails with one of the many tools available, you’re not going to stand out in the tsunami of emails flooding inboxes daily. > According to Hubspot, personalized emails have 26% higher open rates, and an improved click-through rate of 14% when compared to others. You can also use website activity and purchase history to improve conversions and ROI. Data and analytic are invaluable when creating strategies for successful campaigns. Here are some more ways to personalize your emails: - Add a first name field in your subject line and/or greeting. - Include region-specific information when appropriate. - Send content that is relevant to your lead’s lifecycle stage. - Only send emails that pertain to the last engagement a lead has had with your brand. - Write about relevant and/or personal events, like region-specific holidays or birthdays. - End your emails with a personal signature from a human (not your company). - Use a relevant CTA for an offer that the reader will find useful. - Don’t send from a donotreply@ email address. ### Create a Landing Page Creating a landing page, or lead magnet is an excellent way to build your email list and gain new potential customers – this is simply something given away for free in exchange for an email address. Here are some examples of things you can give away for free: - Ebook - Whitepaper - Infographic - Report or Study - Checklist - Template - Webinar or Course - Tool ### Segment your list This is incredibly important and will help you connect with the leads who are most interested in your brand and likely to be converted. It’s also another great way to personalize your emails and make them more relevant for the recipients. People sign up for different reasons and have different needs. The ways you can segment your lists are only limited by the data you have, which is another reason why knowing your target audience is so important. You can segment your list in many ways, depending on the goals of your campaign. Here are some of the most common: - Age - Gender - Buying behavior - Past purchases (previous engagement with your brand) - Industry - Lead magnet - Engagement levels - Lifecycle stage - Language - Job Title The more you can segment your email lists, the more personalized and relevant your messaging will be for your audience. Use lead scoring to help people through the funnel. ![email marketing](https://honeypotmarketing.com/wp-content/uploads/email-list-segmentation-1.png "- digital marketing for growing businesses by honeypot marketing") ## Beyond the Welcome Email The Abandoned Cart Email Campaign – It’s estimated that as many as 80% of carts are abandoned before purchase. This is a potentially huge opportunity to reach out to people who have already shown interest and intent to buy. The Product Promotion Email Campaign – Your customers are not likely checking your website daily. Let them know about new product promotions, or they might never know and miss out. Informational Email Campaign – such as new content announcements, product or service updates, or a digital magazine or newsletter. Lead Nurturing Email Campaign – this can be a connected series of emails containing useful, targeted content. Event Invitation Campaign – email can be very effective for promoting an upcoming event you’re hosting. Using Social Media – Through LinkedIn Groups you can send emails directly to a LinkedIn user’s inbox. Instagram and other social channels are also great ways to get the word out, direct users to links for your landing page, or host a contest sign up. Incorporate email marketing automation – Once you’ve created specific segments, you can send automated emails that are highly targeted. An example would be auto-responders that are triggered after a specific action, such as downloading a white paper, or ebook. Here is a handy guide from Visme, if you’re looking to create an ebook! [**How to Create an Ebook In 8 Steps**](https://visme.co/blog/how-to-make-an-ebook/) ### More Resources: - [**The Ultimate Guide to Email Marketing**](https://blog.hubspot.com/marketing/email-marketing-guide) – A very thorough article by Hubspot on how to get started with email marketing. - [**What’s New in 2020: Expert Insights for a Successful Email Marketing Program**](https://hny.pt/email-marketing-2020) – An insightful read on current trends for 2020. - **[7 Tested Ways How to Grow Your Email List with Instagram](https://nealschaffer.com/grow-email-list-instagram/)** – As the title states… - [**5 Ways to Improve Your Email Marketing**](https://www.business.com/articles/boost-email-campaign-performance/) – An easy read with some great tips. - [**10 Creative Ways You Can Improve Your Email Marketing Campaigns**](https://mention.com/en/blog/improve-email-marketing-campaigns/) – I love lists. This is a good one. - [**How to Plan and Execute an Effective Email Marketing Strategy**](https://www.lyfemarketing.com/blog/email-marketing-strategy/) – A great read with lots of eye-opening stats. - [**10 Easy Ways to Improve Your Email Open Rate**](https://optinmonster.com/10-easy-ways-to-improve-your-email-open-rate/) – Yep. More sweet lists of goodness. - [**About the Canada Anti-Spam Law (CASL)**](https://mailchimp.com/help/about-the-canada-anti-spam-law-casl/) – Consider this a need to know. Read it. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Content Marketing, Digital Marketing, Email Marketing, How To, Marketing **Tags:** Digital Marketing, Digital Marketing Strategy, Email Marketing, How To, Marketing Tips --- ### [How to Bridge Organic with Paid to Reach Your Customers Everywhere - Wonder Twin Powers Activate](https://honeypotmarketing.com/social-media/how-to-bridge-organic-paid/) **Published:** July 20, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Bridge_Organic_with_Paid_to_Reach_Your_Customers_Everywhere-audioo.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Bridge_Organic_with_Paid_to_Reach_Your_Customers_Everywhere-audioo.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Remember when cartoons were weird, wonderful, and insanely creative? We do, too, but that’s not really what we’re talking about this week. No, we’re diving into yet another hot topic in the marketing industry right now. Can you guess what it is? Hint? It has something to do with the paid side of the sandwich. Oh my, I was leading up to how to bridge organic with paid content to find the sweet spot, and now all I can think about is PB&J. Le sigh. Shall we proceed? ![between organic and paid](https://honeypotmarketing.com/wp-content/uploads/pbj.jpg "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above where Dan and the bees discuss the many options available for paid and organic marketing, and how to bring them together for awesome marketing campaign results. Subscribe to our weekly live stream on [**Facebook**](https://www.facebook.com/events/238401824042195/), or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation. ## What’s New? Facebook drama. That’s the big new headline in the paid social advertising space right now. Major corporations, including Verizon, Unilever, Starbucks, Best Buy, Adidas, Coca-Cola, and The North Face, have pulled their ads from Facebook for the month of July, as part of the [**StopHateForProfit**](https://www.stophateforprofit.org/) campaign. Canadian companies Lululemon, MEC, and Arc’teryx have also joined the boycott. Scotiabank confirmed it too will pull its ads from Facebook during July, and 3 more of Canada’s big banks followed suit: RBC, CIBC, and BMO. ### Why You Shouldn’t Boycott Facebook Sure, there are other fish in the sea like Google, YouTube, LinkedIn, etc. if you truly feel strongly about the boycott and want to join the fight. I understand the desire to at least TRY to do something – anything, to make things better. I want a better world, too. I want to fight hate speech and help others. But will any of this force Facebook’s hand, or really accomplish anything? Let’s take a look at what it WILL do. - First off, a few brands pulling their Facebook ads for a month will have little to no bearing on Facebook’s bottom line. - Secondly, some of the companies, depending on their size, could be hurting themselves more by limiting their exposure on the social media giant’s platform. - If small and medium businesses cut their ads altogether, even for one month, this could cause a massive loss of revenue for those business owners. - Joining the ad boycott would actually hurt the bottom line of small to medium businesses infinitely more than it would Facebook’s. It’s an unfortunate truth, but there it is. To see real, significant change with Facebook’s content moderating rules and all related issues, thousands of major brands would have to pull their ad budget for a lot more than a month. Major brands are just not going to do that when it impacts their own bottom line. Roughly 8 million companies of all sizes advertise on Facebook, and some of the biggest advertisers, including Walmart, Disney, and Procter & Gamble, have not joined the boycott. Ultimately, you need to do what feels right for you in the end; but, before you make any quick decisions, arm yourself with as much knowledge as you can. Here are some resources for alternative options if you’d like to dive in further: - [**How to Use Alternative Ad Platforms for Your Marketing Strategy**](https://stablewp.com/alternative-ad-platforms-to-generate-more-leads/) - [**5 Alternatives to Facebook, Google, and Amazon Ads**](https://blog.hubspot.com/marketing/online-ad-alternatives) ![between organic and paid](https://honeypotmarketing.com/wp-content/uploads/facebook-hate.jpg "- digital marketing for growing businesses by honeypot marketing") ### Then there’s the Twitter drama Twitter says 130 accounts were targeted in a major cyber-attack of celebrity accounts on July 15, 2020. The security breach saw accounts including those of Barack Obama, Elon Musk, Kanye West, Kim Kardashian West, Joe Biden, Bill Gates, Apple, and Uber tweet a Bitcoin scam to millions of followers. However, US President Donald Trump, one of the most prominent Twitter users, was unaffected. Twitter said it was still trying to work out if private data – which could include direct messages – was stolen. The FBI is now investigating. Google has now removed the prominent Twitter carousel of tweets from the Google search result pages. The Twitter search carousel box is not just gone for those accounts that were hacked but gone for any Twitter account. Google has confirmed to have dropped the box completely from the search results. A Google spokesperson has stated, “we can confirm we have temporarily removed the Twitter carousel from Search following Twitter’s security issues. Before restoring the feature we will carry out a careful review.” If you are currently using Twitter as a Google search strategy, that might have to go on hold until Google determines what their next steps are with Twitter. What a time to be alive. ## What’s Working? Aaaaaaand, moving on to more fun and exciting topics! Organic vs Paid content!!! ![bridging organic and paid content](https://honeypotmarketing.com/wp-content/uploads/image.png "- digital marketing for growing businesses by honeypot marketing") Why choose just one when you can bridge the gap between both to find that sweet spot. As long as marketers focus on adding value rather than bombarding audiences with sales pitches in every post, fans will stick around to see what’s next. Let’s dig in. ![bridging organic and paid content](https://honeypotmarketing.com/wp-content/uploads/Organic-vs-paid-Header-2.jpg "- digital marketing for growing businesses by honeypot marketing") ### What is Organic Marketing? Most often, when you think of organic marketing, you probably think of Facebook or Instagram posts, but it doesn’t end there. Some of the most common types of organic content include: - Posts on social media platforms - Search engine optimization (SEO) - Search engine marketing (SEM) - Writing a blog - Your website content Organic marketing is used to develop your brand voice, create authentic interactions with customers, educate and convert readers, and drive traffic to landing pages, your website, and other online properties. People find your business through your site, blogs, search engines, and social media. These all work together to create an omnichannel communication online for your business. > Organic marketing tactics are natural, authentic, and value-based. The benefits from these tactics are developed over longer periods of time, ultimately helping you build a brand that customers want to visit regularly. Organic content is about building brand value and industry authority with your consumers. You’re not just trying to drive sales here. You’re working to engage and educate your target audiences. Organic marketing is typically focused on things like: - Educating customers - Optimizing social and blog content and pages for SEO (Which can boost traffic by 571% when done right) - Engaging in 2-way communication with your customers - Driving authority in your niche or industry - Using targeted inbound/outbound linking strategies - Building a long-lasting brand You will want to track the analytics to gauge the success of your content. All of the major social channels offer insights and stats on the performance of your posts, so remember to watch these reports closely and adjust your strategy for what is working the best. ![between organic and paid content](https://honeypotmarketing.com/wp-content/uploads/Screenshot-37.png "- digital marketing for growing businesses by honeypot marketing")This is an example of Facebook insights that track a wide variety of metricsHere are some tips for organic social media content: - Leverage the power of video by publishing product videos to YouTube. Shorter highlights of these videos also work great on Facebook, Twitter, and Instagram. - Link your social media accounts so you can cross-post to multiple platforms. - Host Facebook and Instagram Live sessions, which generate more organic interactions than other social media posts. - Host contests on social media. - Repurpose and re-package existing content. If you post a link or blog post, repurpose that into another format to post again later. - Reply to comments across all your social media platforms. - Publish customer testimonials. - Gain positive reviews on Facebook, Google, and so on. - Comment on posts that mention your brand (and repost/republish when appropriate). ### What is Paid Marketing? Paid marketing is more about “pushing” content – mainly in the form of ads and sponsored (or boosted) content – directly to your target audiences. 64% of people surveyed say they use social media to find shopping inspiration, meaning that the majority of your audience could be receptive to your promotional messages. There are plenty of options for paid marketing in the digital space, from advertising on social media channels to paying for ads on search engines and sites. Paid advertising allows you to generate more traffic and reach a wider audience in a short time period, allowing you to push your business into higher visibility. Paid advertising is available on both social media and search engines, so you’re able to target people more specifically on the same channels you use to promote organically. > The fundamental difference between organic and paid is that you wait for your post to be found through organic search results, and paid marketing pushes your content for clicks. It makes you get guaranteed results much faster and more effectively. Paid ads will likely have a CTA that points to a product page, a specific landing page, or something that has the potential to drive financial results. Different models of payment for paid ads include: - PPC (pay per click) - CPC (cost per click) - CPM (cost per mille – 1,000 impressions) Some different types of paid ads include: - Display Ads - Search Ads - Social Media Ads - Boosted or Sponsored posts - Retargeting Ads - Look-alike Audience Ads Boosting posts on social media that are already performing well is simple and the most cost-effective route for paid marketing if you are working with a modest budget. ![bridging organic and paid content](https://honeypotmarketing.com/wp-content/uploads/rick-and-morty.png "- digital marketing for growing businesses by honeypot marketing") PPC is the most widely used, but with each model, you set your budget and decide how much you want to pay. In the most competitive spaces, you’ll want to spend a bit more to rank higher. To understand the success of your paid marketing efforts, you will want to track: - Conversion Rates – This measures the traffic driven by ads and, of that traffic, what percentage has successfully encouraged (converted) customers into doing your desired action. - Ad Engagement – This measures what optimizable components of an ad (image, text, call-to-action) have the highest probability of encouraging consumers to click. - Platforms – This measures which platforms drive the most leads and the highest converting leads. - Ad Types – This measures which ad types (boosts, retargeting, look-alike audience ads, etc.) drive the highest overall conversion rates. ![between organic and paid](https://honeypotmarketing.com/wp-content/uploads/Paid-Advertising-Channels.png "- digital marketing for growing businesses by honeypot marketing") Here are some tips for paid social media content: - Use social media ads to make your first point of contact with new customers (Facebook/Instagram ads, Pinterest ads, YouTube ads, Twitter ads, etc.). - Work with influencers to post about your products on their feeds, and repurpose the images on your profiles. - Create a custom Facebook audience including users who have liked or commented on your social media posts in the past, so you can retarget them. - Set up full retargeting campaigns on Facebook/Instagram. - Publish sponsored posts that link to informative blog posts or a customer review. - Create landing pages that are specifically designed to convert customers, then promote those landing pages on social media. - Use social media to retarget to customers who have abandoned their shopping carts. ### Combine Organic and Paid Content Into One Integrated Multi-Channel Strategy Managing social media for any sized brand is a BEAST, and getting it the attention it deserves can seem like a monumental task. How can you compete with content that has a bigger budget behind it? What path do you walk?🤔 - Go the organic route and watch your growth crawl slowly to the top. - Go the paid route and spend money for a quick boost. The secret here is simply that it doesn’t have to be one or the other. Why not use both! With a strong content strategy and a modest boost budget, you can find that sweet spot to get the most out of your content and money. Combining organic social with your paid social media efforts can improve brand awareness, move new customers into the funnel, and create additional touchpoints with existing ones. It’s also incredibly important to not silo your teams. If you have a PPC team and a SEO team, they need to communicate closely, as they’re 2 sides of the same coin. ![between organic and paid](https://honeypotmarketing.com/wp-content/uploads/wtpa-1.jpg "- digital marketing for growing businesses by honeypot marketing") You can’t expect your brand to break through the noise with organic posts alone. However, as little as $1 per day in Facebook awareness ads can grow your audience by 4,000 people or more. In many ways, organic and paid content can leverage each other’s success. For example, you could take your top-performing organic posts and boost them, or use that content to create paid ads, since it’s already been proven to be effective. Instead of wasting time and money experimenting with your paid social campaigns, experiment with organic social, email campaigns, and other no- or low-cost methods, and use the winners for paid social ads and promotions. If a piece of content doesn’t work well in organic promotion, paid advertising probably won’t save it. Likewise, you can determine which PPC keywords are driving high or profitable ROI, and then use those across both PPC and SEO channels to maximize visibility. On the flip side, some keywords are likely to drive lower ROI, maybe because they have high CPCs and are therefore expensive options. These can be factored into SEO objectives in a longer-term strategy to help boost visibility naturally. Another option is to look at keywords with high click-through-rate (CTR) and low conversion rates. These can be incorporated into your mid-funnel content marketing campaigns, and you can attempt to rank for them organically. By running Google Shopping campaigns, you can reveal a wealth of insight into top products and search terms that drive their visibility. Google Shopping is not based on traditionally targeting keywords; instead, Google matches keyword search intent to a product in your shopping feed. You can dig into this data and find insights regarding which products are most visible and which terms are triggering product listings. This tells you which product pages play an important role in generating revenue and which generate most site visits. ![bridging organic and paid content](https://honeypotmarketing.com/wp-content/uploads/seo-and-ppc-1.png "- digital marketing for growing businesses by honeypot marketing") If your site has a search bar, site search data is a goldmine to find the exact phrases that people use to find your products. They will most likely also use the same language on search engines. You can filter those high-converting keywords using this data. Once you find relevant keywords, you can bid on them in your PPC campaign and even target them in your SEO efforts. Here are 3 steps to follow: - Create a “keyword map” with the list of keywords that bring traffic to your website, along with your top landing pages. - Find more keyword opportunities for these already ranking pages and map them to relevant landing pages. - Test the new keywords by launching a PPC campaign and find the ones that perform well. Then, modify your SEO campaign to ensure that you’re targeting the keywords (or key phrase) that actually improve your conversion rate. Alternatively, you can also consider pulling out your top PPC landing pages from reports inside Google Analytics. You can also conduct a PPC ad test to increase the organic CTRs of your currently ranking articles. You just need to dig into your own search analytics, inside the Google Search Console Report, to find them and launch your PPC campaign in an informed manner. You need to find the impressions and clicks received by those keywords with the highest conversion rate: Launch your campaign around those keywords that get the most impressions/clicks for you already. These are the keywords that your customers are using to find your products and services. You can also adjust your PPC bids and spend higher on the high-value keywords that are driving more conversions through your SEO efforts. You can tweak your PPC budgets and overall digital marketing strategy, based on the peak traffic times for your website. As an example, suppose that you find that weekends see a huge traffic surge. Then, it’s worthwhile to test a budget increase in your PPC account as well. ### How to Make Your Content Marketing and SEO Efforts More Effective Through Remarketing Remarketing allows you a second chance to make a first impression. Conversions increase with more impressions; but, experimentation is essential to find your sweet spot. ![bridging organic and paid content](https://honeypotmarketing.com/wp-content/uploads/remarketing.png "- digital marketing for growing businesses by honeypot marketing") Segment your audience! Create different types of audiences, for people that have visited different pages on your website. This segmentation helps in personalizing the message for a blog visitor versus a Google Ads visitor, etc. Further, it helps in controlling bidding for audiences in different mindsets. Someone that visited a Google Ads landing page is more likely to convert and needs to be chased aggressively, as compared to a blog visitor. With a good strategy and clear goals, an integrated SEO and PPC campaign will take you onwards and upwards towards SERP domination. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Content Marketing, Digital Marketing, How To, Marketing, Paid Ads, Social Media **Tags:** Digital Marketing, Digital Marketing Strategy, How To, PPC, Social Ads, Social media marketing --- ### [The Unstoppable Power of Brands And Influencers: Two Heads Are Better Than One](https://honeypotmarketing.com/social-media/brand-and-influencer-collaboration/) **Published:** August 1, 2020 **Author:** Dan Nedelko **Content:** [![Play](https://honeypotmarketing.com/wp-content/uploads/JulyYoutubeThumbnail-141-3.jpg "Play")](https://media.blubrry.com/digital_marketing_honeypot/content.blubrry.com/digital_marketing_honeypot/Honeypot_Marketing-Two_Heads_Are_Better_Than_One_The_Unstoppable_Power_of_Brands_And_Influencers-audio.mp4 "Play") Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/content.blubrry.com/digital_marketing_honeypot/Honeypot_Marketing-Two_Heads_Are_Better_Than_One_The_Unstoppable_Power_of_Brands_And_Influencers-audio.mp4 "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/content.blubrry.com/digital_marketing_honeypot/Honeypot_Marketing-Two_Heads_Are_Better_Than_One_The_Unstoppable_Power_of_Brands_And_Influencers-audio.mp4 "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Two heads are better than one, they always say. OK, I’m suddenly getting Fallout vibes of two-headed Brahmin in a post-apocalypse landscape, but that’s not at all what I meant. No, we’re talking real-world collaborations here. Brand and influencer collaboration, when done right, can be magic in a bottle for your brand. Perhaps this is why influencers are such a hot topic in digital marketing these days. They have an established following that they know how to engage with, and they have their finger on the pulse of the biggest trends. ![influencer with pink background](https://honeypotmarketing.com/wp-content/uploads/benny-bee-influencer-1.jpg "- digital marketing for growing businesses by honeypot marketing") In this week’s episode, Dan, Stacey, and Miguel will be diving into some of the best tactics and rules for working with influencers and other brands for collaborative marketing campaigns. Join the bees as they discuss how you can leverage the awesome power of influencers to help build your brand. Be sure to ask the Bees any questions you might have about working with influencers, how to work around roadblocks, and how they keep their team morale at an all-time high in these difficult times! Check out the video or podcast above. Subscribe to our weekly live stream on [**Facebook**](https://www.facebook.com/events/238401824042195/), or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation. It’s the end of the day – grab a beer, throw on your headphones, and tune in with us Live. Happy Friday! ## What’s New? The world of influencers is somewhat like the wild west of advertising. It has huge potential, and most businesses tapping into this goldmine don’t really know what they’re doing. As marketers, we are throwing our crazy ideas at the walls to see what sticks, and sometimes we do get brilliance. Sometimes we get a mess of spaghetti. Celebrity endorsements have been around for as long as there have been celebrities, but influencer marketing takes the concept to new places, with a host of possibilities that go far beyond what celebrity endorsement has done in the past. ![Elvis Presley in iconic pose](https://honeypotmarketing.com/wp-content/uploads/what-is-celebrity-branding-in-advertising4.jpg "- digital marketing for growing businesses by honeypot marketing") - 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities. - 49% of consumers depend on influencer recommendations. - On average, businesses generate $5.20 for every $1 invested in influencer marketing. - 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels. ## What’s Working? As fun as it might be, you don’t want to start throwing your spaghetti at the wall here. Just eat it and give your brain some food energy for the next steps. So, where do you start with influencer marketing? I really need to come up with something better than “let’s start at the beginning”, but not today. We really should just start at the beginning. First of all, what are the benefits of collaborating with an influencer? Let’s take a quick look at how they can help: - Reach a bigger audience - Build trust for your brand - Grow your social following - Increase site traffic - Get more leads - Drive sales - Build strong relationships The first thing you want to do before you make any decisions or reach out to someone – put on your favourite detective hat and INVESTIGATE. ![detective graphic](https://honeypotmarketing.com/wp-content/uploads/detective-4088741_1280.jpg "- digital marketing for growing businesses by honeypot marketing") There are more than 500,000 active influencers on Instagram alone – and then there’s YouTube. So you have plenty of options to consider, which can be a blessing and a curse. You don’t want to get lost in the weeds trying to sift through every influencer on the interwebs. You want to focus. Narrow down your search. > You don’t want to pick an influencer simply because they have a large following. They all do, to a degree – that’s why they’re called influencers. You want to find someone who aligns with your product and brand. Some things to consider when choosing the right influencer to work with: - Set your campaign’s objectives before you reach out to someone. - Keep an eye out for sponsorship saturation. - Find someone who’s producing content with a look and feel that complements your own. - Find influencers that are a similar size to you. - A good engagement rate is a good indication of trust and a loyal following. - Know who you’re trying to reach, and look for influencers with a similar audience. - Consider the three Rs of influence – Relevance, Reach, Resonance. - Pick influencers with a consistent look, feel, tone, and values. ![grahpic of collab marketing](https://honeypotmarketing.com/wp-content/uploads/screenshot1-collab-marketing@2x-1024x512-1.png "- digital marketing for growing businesses by honeypot marketing") > Choosing the wrong influencer can feel like throwing money into a vacuous pit. Many businesses make the mistake of thinking that an influencer with millions of followers will guarantee success. However, what if their posts have very little engagement on them? What good is a huge following that isn’t at all engaged with your content? An influencer with less than 5000 followers and high engagement on their posts is far more valuable to any brand than one with a million followers and minimal engagement. And where do you find influencers? Whether it’s in gaming, beauty, or whatever industry you’re in, you can explore tags relevant to your business, or use an influencer marketing platform like [**FameBit**](https://famebit.com/), **[BuzzSumo](https://buzzsumo.com/find-influencers/),** [**Upfluence**](https://www.upfluence.com/), or **[Izea](https://izea.com/)**. ![screenshot of famebit website](https://honeypotmarketing.com/wp-content/uploads/Famebit.png "- digital marketing for growing businesses by honeypot marketing") You can also use Google Advanced Search. For example, if you’re looking for someone with a specific location, go into your search settings and specify a location. Then enter your relevant keyword(s) along with “site:instagram.com” so the results will only show relevant Instagram pages. This can be the perfect way for you to bring up some relevant profiles, which you can then research further. Another great way to find relevant influencers is to simply ask your customers. Include a question in the checkout process that asks who their favourite influencers are – you could even offer a small discount or incentive as a thank you for participating. Create polls on your social media. Send out an email campaign with an offer and a CTA that asks your customers what influencers they follow. When you have found some potential partners, don’t immediately reach out. Before you send a pitch directly to them, focus on interacting with the influencer, and build a connection with them. > Establishing real connections with influencers will provide long-term benefits to your brand. Follow them, like their posts, comment on them, share them with your customers on your own social channels. You can even try to set up an expert interview. People love to talk about themselves and what they do. Just remember – don’t ask for a favor; offering a favor will be much more intriguing to potential collaborators. Once you’ve established a connection, a direct message is a great place to start. If you can find an email address, try that too. But don’t send a mass email or generic DM. Be real. Be personal. Use their name. Some things you can offer an influencer include: - Money – this is the most common form of compensation, and most influencers will choose this. - Free product or discount – offering a free product or discount for a shout out can be a great way to build a relationship. - Commission – This one is a win-win, since you will both have “skin in the game”, and really the best arrangement if you can work out a fair deal. - Creative freedom – 77% of influencers surveyed said creative freedom was the deciding factor when choosing to work with a brand. ![stack of Canadian 100 dollar bills](https://honeypotmarketing.com/wp-content/uploads/stack-of-money-canadian.jpg "- digital marketing for growing businesses by honeypot marketing") To give you an idea of what’s possible with influencer collaborations, here are some different types of influencer campaigns you could run: - Gifting – giving influencers gifts in exchange for mentions, posts, etc. - Guest posting – getting an influencer to allow you to write for their blog. - Sponsored content – paying an influencer to share your content or create content that is tied to your brand. - Contests and giveaways – using contests as an incentive to get influencers to mention your brand or share your content. - Influencer takeover – letting an influencer take over your social media account for a set amount of time. - Affiliates – sharing affiliate codes with influencers so that they earn money each time someone that came through their funnel purchases from your brand. - Discount codes – allowing influencers to give discount codes for your offerings to their fans and followers. - Leverage UGC (User Generated Content) – Millennials believe that information received through UGC is 50% more trustworthy than from other media sources, including TV, newspapers, and magazines. - Brand ambassadors – partnering with an influencer who regularly promotes your brand in exchange for discounts and perks from your brand. - Use Campaign-Specific Hashtags – ask the influencer to use your specific hashtags in their posts to help improve your reach. Even better, ask multiple influencers and get them to post with campaign-specific hashtags on the same day, so that people see your content coming from many trusted sources at the same time. > Remember to keep an open mind towards new ideas, and to trust on influencer’s judgments. They became an influencer for a reason, and have a proven track record of knowing how to sell to their audience. They do it every day. Be willing to give up some creative control. It’s also important to note that you should be aiming for long term relationships. One-off posts will rarely get the attention you’re hoping for. This is social media we’re talking about. A one-off post essentially disappears after about 36 hours. Here are some more resources to check out: - [**Top 10 Tips On Collaborating With Influencers in 2020**](https://digitalagencynetwork.com/top-10-tips-collaborating-with-influencers/) - [**The Ultimate Guide to Growing Your Business with Influencer Marketing**](https://www.singlegrain.com/content-marketing-strategy-2/guide-influencer-marketing/) - [**Influencer Marketing in 2020: 5 Guidelines for Maximizing the Results of Working With Influencers**](https://adespresso.com/blog/influencer-marketing-guidelines/) - [**80 Influencer Marketing Statistics For 2020**](https://influencermarketinghub.com/influencer-marketing-statistics/) ### Collaborating With Other Brands Much like collaborating with influencers, brand collaboration has many benefits and opportunities for long term relationships and innovation, as well as increasing reach and brand awareness for both parties. a [**Business Insider**](https://www.businessinsider.com.au/business-collaboration-retail-amex-2017-11) report found that mid-sized businesses that collaborated on joint initiatives were better off than those that didn’t and that more collaborative businesses had much greater revenue growth than less collaborative businesses. ![brand collaboration diagram](https://honeypotmarketing.com/wp-content/uploads/Collaborative-Marketing-Overlapping-Audiences-Venn-Diagram.jpg "- digital marketing for growing businesses by honeypot marketing") Here are some points you’ll want to consider when looking to collaborate with another brand: - Like-mindedness – the pairing between your two brands should make sense to customers. - Complementary products – your products should work well together to create something unique, special, or better. - Similar target markets – what you are looking for here is the 10-15% of people who live in both camps. - Complementary marketing goals – be sure you can match-up your goals before entering into a partnership. ![Netflix and Baskin Robbins collab ad](https://honeypotmarketing.com/wp-content/uploads/Collaborative-Marketing-Netflix-Baskin-Robbins.jpg "- digital marketing for growing businesses by honeypot marketing")An example of collaborative marketing Netflix collaborates with Baskin Robbins to create a series of limited edition flavors for the Stranger Things franchiseSometimes a collaboration isn’t necessarily about accessing new customers but showing your existing customers that you get them and understand what they want. It increases brand value and makes your fans even more dedicated. Some very high profile brands have seen amazing success from collaborations. **[Lego](https://www.lego.com/en-us/aboutus/newsroom)** is a big player in this area, with collabs with every pop culture phenomenon you can think of, such as Star Wars, Harry Potter, and Batman, just to name a few. Here are a few more examples of high profile brand collabs: - [**Adidas and Pharrell**](https://www.adidas.co.uk/pharrell) - [**Nike and Apple**](https://www.apple.com/uk/apple-watch-nike/) - [**Uber and Spotify**](https://www.uber.com/newsroom/ridermusic/) - [ **Supreme and Louis Vuitton**]() These partnerships generated a massive amount of reach and awareness, and are all examples of brands spotting trends amongst existing customer bases and using collaborations to reinforce their brand with their customers. But it’s not just big brands that can take advantage of collaborations. They can be incredibly beneficial for smaller businesses, as well. Right here in Waterloo Region, we have a ton of examples of small businesses collaborating. We touched on this in our previous blog, [**Creative Digital Marketing Campaigns To Inspire.**](https://honeypotmarketing.com/creative-marketing-campaigns/) ![civilian screen printing](https://honeypotmarketing.com/wp-content/uploads/cvln3-1.jpg "- digital marketing for growing businesses by honeypot marketing") [**Civilian Screen Printing**](https://www.instagram.com/civilianscreenprinting/) is a great example of local brand collaborations. Launching an initiative to help local businesses during the height of COVID-19, they are printing branded shirts for local businesses and the proceeds from KW-Awesome go to keeping the businesses running and their staff employed. Another great example is the local condiment king, the one and only [**Phlippens**](https://phlippens.com/). > “I always thought it was a good idea for a bunch of us to team up,” Phippen said. “I said if we’re just in KW and we can get the top brands that are moving and shaking in town, with the support that we get, if you’re doing something right, the city will stand behind you.” Kris Phippen spearheaded the project and within 48 hours of launching the Phlippen Family Box, he had 30,000 hits on his website. He recruited local businesses like [**Lady Glaze Doughnuts**](https://ladyglazedoughnuts.com/), [**Four All Ice Cream**](https://www.fourall.ca/), [**Millbank Cheese**](https://millbankcheese.com/), and [**Smile Tiger Coffee**](https://smiletigercoffee.com/) to join the cause. ![Phlippen Family Box](https://honeypotmarketing.com/wp-content/uploads/96795406_265622667925498_3739668777771490781_n.jpg "- digital marketing for growing businesses by honeypot marketing") These people are all examples of influencers in their community. > Being an influencer doesn’t always mean you’re an Instagram star with a million followers. It simply means that you have people and friends who follow you and trust your opinion. We’re all influencers, in our own way. The point here is that brand collaborations can not only be incredibly successful for all parties, they also bring communities and like-minded people together. That’s just awesome to see, especially in a time when it seems like the media is constantly trying to drive a wedge between people and divide us. Perhaps this is why this strategy has proven to be so successful. It’s a battle cry to stand together. It’s an acknowledgment that we understand each other and have common goals. The value in this can not be understated. This is what is resonating with people. So, maybe it’s time for you to develop a new strategy and reach out to your neighbours and friends. Teamwork makes the dream work, friends. Get out there and introduce your bad self to the world. In closing, here are some more resources to help you in your journey and full your brain with goodness. If you have any questions or stories, feel free to share them in the comments below. Until next time. - [**Collaborative Marketing: The Definitive Guide \[2020\]**](https://blog.loomly.com/collaborative-marketing/) - [**18 Examples of Successful Co-Branding Partnerships (And Why They’re So Great)**](https://blog.hubspot.com/marketing/best-cobranding-partnerships) - [**A Complete Guide to Collaborative Marketing for Brands**](https://ampjar.com/blog/collaborative-marketing-guide/) ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing, Influencer Marketing, Marketing, Social Media **Tags:** Digital Marketing, Digital Marketing Strategy, Influencer Marketing --- ### [Why Real-Time Messaging & Chatbots are the Key to Unlocking Customer Engagement](https://honeypotmarketing.com/small-business/how-to-use-chatbots/) **Published:** August 18, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Why_Real-Time_Messaging_Chatbots_Are_the_Key_to_Unlocking_Customer_Engagement.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Why_Real-Time_Messaging_Chatbots_Are_the_Key_to_Unlocking_Customer_Engagement.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Chatbots and real-time messaging have really blown up recently. Statistics show that 1.4 billion people are using chatbots on a regular basis. This is just one of many reasons why real-time messaging & chatbots are the key to unlocking customer engagement. Who hasn’t grown up with dreams of wanting a cool robot friend to talk to? Ok, lots of people probably, but I digress. ![cartoon robot vector graphic](https://honeypotmarketing.com/wp-content/uploads/happy-robot2-e1597089294334-300x300.png "- digital marketing for growing businesses by honeypot marketing") In this week’s episode, Dan, Miguel, and April explore the fascinating world of A.I. and how chatbots and real-time messaging can be key to increasing customer engagement. What a time to be alive, right? Be sure to ask the Bees any questions you might have about how to get started using chatbots, and how to work around roadblocks. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast, on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation. ## What’s New? We’ve been seeing an acceleration of digital adoption and the way we communicate is rapidly shifting into this realm, as well. The major players in the industry have been quick to make changes and roll out new features to cater to this new surge in online communication. Check out the links below to read more about new changes to Facebook Messenger and Google My Business. If you don’t have GMB set up yet, we very strongly suggest it. You can check the first guide of our thorough 3-part walkthrough **[here](https://honeypotmarketing.com/set-up-google-my-business/)**. - **[Messenger Launches a New Chat Plugin for Business Websites to Reach Non-Facebook Customers](https://techcrunch.com/2020/08/04/messenger-launches-a-new-chat-plugin-for-business-websites-to-reach-non-facebook-customers/?guccounter=1)** - [**Google Local Panel Displays When Hours Were Last Updated**](https://www.seroundtable.com/google-local-panel-hours-last-updated-29790.html) ## The Rise of the Chatbot Conversations with A.I. are so common now that they almost seem normal. Siri, Alexa, Cortana, and Google are widespread and popular examples, and just a small slice of the thousands of chatbots we might potentially interact with on a regular basis. When we think chatbots, though, we likely picture that small widget in the bottom right hand corner of many websites we visit these days. Chatbots really started to surge in popularity back in 2016, thanks mostly to Facebook allowing developers to build chatbots on the Messenger platform – and within 2 years there were over 300,000 chatbots created. More and more companies are turning to them to help field standard questions, start conversations, and provide relevant information to customers immediately, any time, 24/7. Check out the graph below to see how much the market size has grown since just last year. The predicted growth by 2024 is just staggering. ![graph predicting growth of chatbots](https://honeypotmarketing.com/wp-content/uploads/Chatbot-Market-Size-e1597344884400.jpg "- digital marketing for growing businesses by honeypot marketing") ## Why Use Chatbots? Trying to keep up with the demands of customers online can be daunting. Businesses need to be available 24/7 to be able to satisfy every customer inquiry, which means customer service staff is needed around the clock to stay on top. The global market is continuously expanding and developing new innovations to solve these issues, and this is where chatbots come in. Just take a look at these statistics on some of the most common complaints about businesses online: - 34% found sites hard to navigate. - 31% said they can’t get answers to simple questions. - 28% said basic details about a business were hard to find. - 27% said it takes too long to find services. We’ve all had the experience of going to a website and having difficulty finding what we’re looking for – or having questions to ask and no easy way to contact the business to give a quick answer. To accommodate these needs, and the growing expectation of immediacy, businesses need to evolve their customer service methods. Hiring an entire team to field questions as they come in costs big money, and uses up human resources that could be better utilized elsewhere. Now take a look at this chart that shows many ways chatbots can help with these issues, and what people expect from them: ![chart-of-predicted-use-cases-for-chatbots](https://honeypotmarketing.com/wp-content/uploads/chatbots-predicted-use-cases-for-chatbots-750x524-1.jpg "- digital marketing for growing businesses by honeypot marketing") This gives a good snapshot of some of the many ways we can use chatbots to improve customer experience – and engagement with a business in general. No surprise that the #1 use is getting quick answers. It’s estimated that chatbots can answer 80% of standard questions people ask a business online. That frees up a lot of time for customer service reps to tackle more complex problems. ![graphic sshowing80% of chat session resolved by a chatbot](https://honeypotmarketing.com/wp-content/uploads/chat-session.png "- digital marketing for growing businesses by honeypot marketing") It’s not just hours that are saved by the use of chatbots, though. According to [**IBM research**](https://www.ibm.com/blogs/watson/2017/10/how-chatbots-reduce-customer-service-costs-by-30-percent/), businesses spend $1.3 trillion on 265 billion customer service calls each year. Chatbots, on the other hand, can answer thousands of questions at the same time and are always available to customers 24/7, which means costs are much lower than those astronomical numbers above. With chatbots, the human support team does not get overwhelmed with requests, since the chatbots are handling all of the most common queries. This makes daily operations much more efficient and cost-effective. Here are some interesting stats to keep in mind: - Chatbots can reduce operational costs by up to 30%. - 85% of customer interaction will be handled without human contact by 2021. - 50% of businesses plan to spend more on chatbots than on mobile apps. - 64% of internet users say 24-hour service is the best feature of chatbots. - 37% of people use a customer service bot to get a quick answer in an emergency. ## Why Use Real-Time Messaging? Real-time technology was originally created for the stock market (fun fact of the day), and was quickly adopted by many sectors and is now integrated into apps we use on a regular basis, such as Airbnb, Instagram, Uber, Slack, and Facebook. Features such as media sharing, multiple group chats, video and voice calls, and voice and video messages change how we approach communication and are a welcome upgrade from email and SMS messaging. Fast forward to the future and we’re looking at the number of messaging app users worldwide predicted to reach 2.48 billion by 2021. ![stats for messaging apps worldwide](https://honeypotmarketing.com/wp-content/uploads/content_statistics-messaging-e1597345777305.jpg "- digital marketing for growing businesses by honeypot marketing") Now, chat functionality goes beyond chat-based apps and is being implemented in web and mobile products, as well. This enables smooth and convenient communication between users and allows users to communicate with a business. This move toward live chat over call centers and other forms of customer support is surprisingly the preferred method of communicating with a business for the majority of consumers. Just check out these 2 eye-opening stats from [**SuperOffice**](https://www.superoffice.com/blog/live-chat-statistics/): - 79% of customers are more likely to use live chat than other forms of customer support. - 77% of customers won’t make a purchase if there’s no live chat support. The ability for businesses to communicate with customers in real-time is a massive step forward in customer experience and has truly improved customer satisfaction and even retention. Even Google My Business has implemented real-time messaging, allowing customers to get in touch with you in real-time from your Business Profile on Google when they do a search. By adding a live chat feature for customers, queries can be answered within seconds, instead of having to wait for a representative to respond, minutes or even hours or days later. One of the major benefits of real-time messaging over chatbots is personalization. Chatbot technology is rapidly improving and becoming much more sophisticated, but it still struggles in some areas, such as personalization and even understanding simple spelling mistakes. Uber is an excellent example of real-time messaging. They go beyond simple messaging, by providing a wealth of details, such as car make and model, license plate, driver photo, their star rating, and how far away they are, shown on a real-time map – all of this, as well as the ability to communicate with the driver in real-time. Uber also sends push notifications to inform passengers that drivers are arriving soon (Push notifications are a handy feature in many real-time messaging apps since they can inform users about important events, pull them back to a service, and encourage them to use it more). ![uber app gif showing messaging](https://honeypotmarketing.com/wp-content/uploads/uber-app.gif "- digital marketing for growing businesses by honeypot marketing") Real-time chat is a powerful tool for any business to stay in contact with their customers, allowing them to provide quick and personalized answers to questions. Webinars and live streaming are also forms of real-time messaging that enable smooth and convenient communication between users and businesses, as well as providing access to useful information that can answer many standard questions people may have. Think real estate and being able to live stream a house tour. Especially in these times, it’s easy to see how these tools can be incredibly useful. Here’s a fun stat to help drive home the value of real-time messaging and live streams: - 67% of an audience who watches a live stream has purchased a ticket to a similar event. ## How Chatbots and Real-Time Messaging Can Improve Response Time for Customer Service Having a chatbot or real-time messaging tools set up means that every potential lead that comes to your website, at any time or day, is engaged with immediately. If they have a quick question, it can be answered instantly. No waiting in a queue for a customer service rep, no waiting on hold, and no barriers to prevent them from finding the information they want. When we take a look at the average response times in a variety of industries, we can see that there’s plenty of room for improvement, and how chatbots can be an enormous benefit. Here is a chart that details just a few: ![chart of average response times](https://honeypotmarketing.com/wp-content/uploads/chatbot-stats-average-customer-service-response-time-e1597342672524.jpg "- digital marketing for growing businesses by honeypot marketing") As you can see, nearly half of the response times are more than 10 minutes and sometimes up to 24 hours or more. Now, you might be thinking, 10 minutes isn’t too bad, right? Not in today’s world of instant gratification. Most often, customers will turn to other options if they don’t receive a response in less than 10 minutes. So, if only 56% of the time, customers are getting a response within 10 minutes, that’s a big potential loss of revenue for those not meeting the criteria. Interestingly, the average response time for an e-commerce store without a chatbot is over 2 hours. You can imagine how many potential customers are moving on to the competition. ## The Future of Customer Service and the Customer Journey When you consider the abandonment rate for an e-commerce site ranges from 55% to 80%, you can see there is an opportunity there to win back customers who were clearly interested in your brand in some way. With chatbots and real-time messaging tools, you can send reminders, ask if they need assistance finding anything or even offer to help save some money. These small gestures can be enticing enough to renew their interest before they move on to a competitor. Without these tools in place, you simply risk losing out on potential business. We have higher demands than ever and need immediate answers to our question. This means a business needs to be everywhere at all times to be able to offer the most optimal customer service. Chatbots can help will this and more. For example, they can help: - Retain visitors. - Increase conversions. - Turn visitors into brand loyalists. - Collect data and identify potential customer needs and improvements. - Provide 24/7 customer support. According to a Wavestone study, one of the 3 main features that encourage online purchases is “access to very detailed information on a product or a service”. A chatbot is an effective way to help users navigate your site and easily find the information they’re looking for. You can even take it a step further and set up a chatbot to proactively trigger to help overcome objectives, by offering a coupon code, displaying customer reviews, or providing information on payment methods. All these methods will help move the user through the customer journey more smoothly, removing roadbloacks such as availablity of staff to handle all inquiries. This paired with the cost-effectiveness of chatbots make it a no brainer for deciding if you should add one to your site. Just do it already. ## Will Chatbots Replace People? Chatbots were created to bridge human limitations, not to replace us. Yes, they will take over many jobs previously done by humans, but there’s many benefits to that, such as freeing up more time for those people to take on more important roles, which quite often leads to more innovation and progress. As sophisticated and responsive as chatbots can be, they still have many limitations and require human monitoring and intervention to ensure smooth operation. Take a look at this comparison chart to get an idea of the differences between a chatbot and live chat. ![chart showing live chat compared to chatbots](https://honeypotmarketing.com/wp-content/uploads/chat-vs-bot-scaled.jpg "- digital marketing for growing businesses by honeypot marketing") It’s not the scary future of Skynet that movies like to warn us about. It’s just another step in the evolution of technology and how our tools shape and enhance our lives. The possibilities are intriguing and exciting and could open up whole new worlds of options for us to explore and expand upon. It’s hard to go wrong with a chatbot’s ease of use, cost efficiency, availability, and response time. It’s easy to see why so many websites are adopting these adorable little robot friends. ## The Dark Side of Chatbots When doing anything online, cybersecurity is always a concern. It could be argued that chatbots create another door for hackers to gain access to, but in reality there have been no significant chatbot hacks to date. The dangers of chatbots are not nearly as dramatic as that headline may have you believe. It’s more about the little things. Like, what happens when there’s an error, or when the chatbot cannot compute your request, or the general lack of individuality that creates that generic conversational tone that appeals to no one. It’s not a fear that chatbots will take over the galaxy, or they will break free from the limitations of their programming and become all-powerful machine gods. They sometimes just screw up and hit a roadblock they can’t get past on their own. ![image of star wars cptain Phasma and stormtroopers](https://honeypotmarketing.com/wp-content/uploads/pikrepo.com_-scaled.jpg "- digital marketing for growing businesses by honeypot marketing") In reality, [**Miquela Sousa**](https://www.thecut.com/2018/05/lil-miquela-digital-avatar-instagram-influencer.html) is as dark as chatbots get right now, and that’s not dark at all. Just some super weird uncanny valley candy for us all to be amazed by. ## Innovative Chatbot Examples From Top Brands To close off, we’ll leave you with some links to some examples of awesome chatbots from top brands around the world: - [**10 of the Most Innovative Chatbots on the Web**](https://www.wordstream.com/blog/ws/2017/10/04/chatbots) - [**9 innovative chatbot examples from top brands \[+ how to build your own\]**](https://www.impactbnd.com/blog/marketing-chatbot-examples) Also, [**Mobile Monkey**](https://mobilemonkey.com/) has some great tools to help you build your own friendly chatbot on your site! And some more resources that we 💖! - [**Chat bots are becoming uncannily human. Can they be our friends?**](https://www.cnn.com/style/article/tech-loneliness-replika-wellness/index.html) - [**11 Chatbot Statistics and Trends You Need to Know in 2020**](https://www.tidio.com/blog/chatbot-statistics/?gclid=Cj0KCQjwg8n5BRCdARIsALxKb97GEaD3gskeVr21iYmTkAxorHg6BW2FGSTvVutBrW0gbloBjblE9jIaAjprEALw_wcB#the-average-customer-service-response-time) - [**CHATBOTS: WILL 80% OF COMPANIES REALLY BE USING THEM BY 2020**](https://digitalmarketinginstitute.com/en-ca/blog/chatbots-will-80-of-companies-really-be-using-them-by-2020-chatb) - [**The Future is Now – 37 Fascinating Chatbot Statistics**](https://www.smallbizgenius.net/by-the-numbers/chatbot-statistics/#gref) - [**Chatbots on websites: How effective are they?**](https://obj.ca/article/chatbots-websites-how-effective-are-they) - [**How To Use Chatbots To Grow Your Business**](https://www.forbes.com/sites/stephanieburns/2020/08/05/how-to-use-chatbots-to-grow-your-business/#44bd03702dab) - [**Chatbot use surges amid pandemic as digital transformation accelerates**](https://www.techrepublic.com/article/chatbot-use-surges-amid-pandemic-as-digital-transformation-accelerates/) ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** AI, Automation, Digital Marketing, How To, Marketing, Small Business **Tags:** AI, Chatbots, Digital Marketing, Digital Marketing Strategy, How To, Marketing, Marketing Strategy, Marketing Tips --- ### [5 Sanity Strategies for Entrepreneurs This Holiday Season with Frank Cianciulli](https://honeypotmarketing.com/small-business/sanity-strategies-for-entrepreneurs/) **Published:** September 8, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/5_Sanity_Strategies_for_Entrepreneurs_This_Holiday_Season_with_Frank_Cianciulli.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/5_Sanity_Strategies_for_Entrepreneurs_This_Holiday_Season_with_Frank_Cianciulli.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week we’re talking sanity strategies for entrepreneurs this holiday season, and we have a special guest joining us, Frank Cianciulli, entrepreneur and founder of the [**Wish Group**](https://wishgroup.ca/) of companies. Also, check out our other companion blogs for more holidays tips and strategies: [**Preparing Your Business Today For a Unique Holiday Season**](https://honeypotmarketing.com/preparing-for-the-holiday-season/) [**4 Campaign Roadmaps You Can Use for your Holiday Marketing**](https://honeypotmarketing.com/holiday-campaign-roadmaps/) ![image of a pink happy brain wearing glasses](https://honeypotmarketing.com/wp-content/uploads/4251194.jpg "- digital marketing for growing businesses by honeypot marketing") Be sure to ask the Bees any questions you might have about what they do to stay sane under pressure and work around roadblocks. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## Being a Self-Made Entrepreneur Through Bootstrapping You might be asking, what exactly is bootstrapping? Simply put, it’s when an entrepreneur starts a business and markets it with limited resources and no outside investors. There are many advantages to this type of approach, including: - Low cost of entry. - You make all the decisions. - Focus on building the business rather than seeking out funding. Of course, it’s always a good idea to look at both sides of the coin. There are still pros and cons. Some disadvantages to bootstrapping include: - A lack of capital (limited cash flow). - The risk of failure can be high. - Personal stress. We’re living in an age of startups, where we see constant growth and innovation in so many verticals that it seems like opportunities are popping up everywhere. Launching a startup is a big challenge, but we’ve never had so many tools and resources available to help alleviate the struggle. If you’d like to learn more about bootstrapping and entrepreneurs’ strategies, check out these great articles: [**Companies That Succeeded With Bootstrapping**](https://www.investopedia.com/articles/investing/082814/companies-succeeded-bootstrapping.asp#:~:text=In%20other%20words%2C%20bootstrapping%20is,or%20even%20significant%20angel%20investment.) [**What I’ve Learned In Ten Years As A Bootstrapped Entrepreneur**](https://www.forbes.com/sites/chriscancialosi/2016/03/22/what-ive-learned-in-ten-years-as-a-bootstrapped-entrepreneur/#77168b8d7843) Or check out [**Frank Cianciulli’s Bootstrap Series**](https://www.youtube.com/channel/UC94eFgcz_mvP4xvcEbyOgUA) on YouTube for tons of amazing insights from a seasoned entrepreneur. ![Start up scribbled on a notepad](https://honeypotmarketing.com/wp-content/uploads/35307-scaled.jpg "- digital marketing for growing businesses by honeypot marketing") ## The Pivots Businesses Adopted to Keep Their Doors Open to the Public It’s truly amazing what some businesses have achieved in the past few months. The new normal is a phrase that gets kicked around a lot lately because our lives have been disrupted on a scale that we’ve never experienced before. We recently heard that nearly 60% of all restaurants in Canada will close down permanently by 2021, and we’ve already lost so many local long-time businesses. It’s hard to imagine a world without them. However, some businesses have been much luckier and have had the opportunity to be innovative and find ways to reinvent themselves. Here in Waterloo Region, we’ve had no shortage of successful pivots that have helped shine a light and create a path for others to follow. Check out these 3 blogs we wrote in the early months of the pandemic, where we offer tips and strategies for entrepreneurs on how to pivot, and share examples of some amazing success stories: [**Pivoting Your Business For The New Normal**](https://honeypotmarketing.com/pivot-businuess-covid-ep128/) [**Adapting Digital Marketing to a Post Coronavirus World for Business**](https://honeypotmarketing.com/new-normal/) [**New Normal Marketing: Cutting Through the Noise Using Social Storytelling**](https://honeypotmarketing.com/social-media-storytelling/) ## \#1 Keeping the Team United and Productive While Working From Home Working from home has become the new normal for 2020, and it’s turned company culture on its head. For some, the transition was relatively seamless, and for others, it’s been a whirlwind of chaos and adjustment. It’s not always easy to have your work routine disrupted so drastically, so it takes some planning and consideration to keep yourself and your team productive. Here at Honeypot, we start every day with a team video meeting on [**Slack**](https://slack.com/intl/en-ca/) to go over our daily tasks; this helps keep the entire team in the loop and fosters that feeling of togetherness, and that can be invaluable. Here are some strategies for entrepreneurs you can do to make working from home successful and productive: - **Keep people updated** – Our motto is to over-communicate. Make an effort to stay in regular contact with your team throughout the day, and provide as many updates as possible. - **Ensure everyone is on video** – Audio chats are good, but a face-to-face connection will help the team feel less isolated. - **Have a good remote work set up** – You want to lead by example and help your team set up a workspace they can be comfortable in and still productive. - **Don’t micromanage** – This will make the team feel like you don’t trust them. You want to encourage transparency and open communication. - **Encourage social interactions** – Being separated makes it harder to socialize during downtimes and breaks, and can affect team morale. Keep a channel open for casual chats and sharing memes and jokes throughout the day. - **Ask for feedback from your team about how they’re feeling** – Stress and uncertainty are common right now, and when emotions get high, it’s easy to lose sight of your goals and let productivity fall to the wayside. Talk it out, friends. It helps. - **Recognize a job well done** – Encouragement and recognition go a long way and truly help motivate your team when they know their efforts will be acknowledged. Here are a couple of articles that dig deeper into some great remote work tips: [**5 Tips for Staying Productive and Mentally Healthy While You’re Working From Home**](https://time.com/5801725/work-from-home-remote-tips/) [**How to Keep Your Team Engaged When Working Remotely**](https://www.builtinaustin.com/2020/04/27/remote-team-engagement) ![work from home setup with 2 screens](https://honeypotmarketing.com/wp-content/uploads/book-business-camera-chair.jpg "- digital marketing for growing businesses by honeypot marketing") ## \#2 How Have These Trying Times Impacted the Way Business is Conducted? We like to believe that there’s always something you can do to improve your prospects. After all, if you can’t think positively, how will you ever get positive results? Tightening your belt has become a necessity for many of us, and businesses are trying to stay afloat while a good part of the world is shut down. Speaking of strategies for entrepreneurs, you might want to consider tightening your inventory and cutting operational costs where you can, depending on your specific situation. Can we look at these times as an opportunity to strengthen our teams? As an entrepreneur, how has this affected the approach to startups and conducting business? As a leader, how has this changed the way we direct and train our teams? > A typical response in trying times is to look to authority figures to create and provide direction. So what can leaders and business owners do to help others and avoid having to close their doors? Modernize – go digital, be flexible, be ready for change, take extensive measures to manage costs – to name a few ideas. Let’s take a look at a few key tips by [**Harvard Business Review**](https://hbr.org/2020/02/lead-your-business-through-the-coronavirus-crisis): - Update intelligence daily. - Beware of hype cycles/news cycles. - Don’t assume that information creates informedness. - Use experts and forecasts carefully. - Always reframe your understanding of what’s happening. You can also check out the link above for a full breakdown of all 12 great tips with a more thorough analysis of each one. ## \#3 Many Businesses Feel Like They’ve Hit a Wall and Are Lacking Motivation We’re in a time when people’s cash flow has been limited by these unprecedented events, leaving businesses feeling limited from having a successful holiday season. This absence of hope or any definite end in sight causes high amounts of anxiety and fear. Many people find it challenging to remain motivated and productive and don’t know what to do. > You need a wartime mentality to get your business through a downturn. When you get to the point where you feel like you’ve hit a wall, sometimes the best thing to do is stop. Stop, and check the map. Assess where you’re at, where you want to be, and how you can get there. Here are some strategies for entrepreneurs to work past the wall and start moving forward again: - Break things down into manageable pieces. - Share your responsibilities with your most trusted team members. - Look back to when you started and why you started to reinvigorate your passion. - Set new goals. Reassess your situation and set realistic, achievable goals that align with your current circumstances. - Learn a new skill. - Don’t be hard on yourself. When you feel like you’re tapped dry and can’t manage, remember that you can do more with less. Get into that bootstrapping mentality. When you first started, it was a struggle, and you put in the work, had the hustle to get past the hard times. You can do it again, friend. ## \#4 Working From Home. What Can You Do to Make Sure You Take Care of Yourself and Keep a Work-Life Balance? Keeping a positive attitude depends on the routine. If you’re flying off the seat of your pants, you’re going to feel like you’re in a constant state of anxiety and uncertainty. When working out a routine, here are 4 good rules to keep in mind: - Remember to take breaks. - Practice self-care. - Keep your work life and personal life separate (as much as possible). - Don’t cave in to peer pressure. It’s been standard advice these past few months to fill your time with productive activities, and do as much as you can to keep busy; this might work for some, but no solution works for everyone. It’s a good idea to keep yourself busy and active, find creative outlets, find someone to talk to – but that doesn’t mean you have to fill every waking hour with highly productive activities. Sometimes you need to stop and take a break, take in the silence of a peaceful moment. Stop and smell the roses, right? One of the easiest and most effective things you can do is to create a comfortable environment. Giving your workspace a makeover can do wonders and helps get your motivation back. It’s also a good idea to get dressed every day. That’s something I never thought I’d have to say, but here we are. It’s been a running joke that we haven’t had to put on pants for the past 6 months. It’s true. We don’t have to – but we should. ![vector image of business man meditating](https://honeypotmarketing.com/wp-content/uploads/331511-P9Y05M-466.jpg "- digital marketing for growing businesses by honeypot marketing") ## \#5 The Market Gets Competitive During This Time of Year: What Can Business Owners Do to Make an Impact When the Competition is Fierce? Find a way to distinguish yourself from others when the market is tough. Easy enough to say, right? Not so easy to execute. Think about what differentiates you from your competition. Are you doing something better? Or offering something others are not? Don’t try to compete with the big dogs, but stick close to your size and scope. Find a comfortable middle ground where you can stand out. There are tons of strategies for entrepreneurs you can employ to distinguish your business from your competitors, such as: - Finding a niche market through creative storytelling. - Offer more affordable, competitive pricing. - Providing stellar customer service. - Focus on solving your customer’s pain points. If you’d like to read further on these specific points, check out this article: [**5 Effective Ways to Beat Your Competition**](https://www.business.com/articles/5-ways-to-beat-competition/) Another great way to make an impact is through social media. Many businesses are still not entirely using these channels, or haven’t figured out how to use them effectively, so it’s an excellent opportunity to do something different; and a perfect way to directly connect with your customers and encourage engagement with your brand. Social media is where all the conversations are happening right now. If you’re not there, too, it’s unlikely that you’ll be noticed by many, so get on it. You could also consider joining forces with your competitors for some friendly collaboration; this can significantly increase all parties’ reach by tapping into each respective audience. Joint ventures have proven repeatedly that they can be enormously successful, so get out there and make some new friends. To stand out in a crowded marketplace, you need every advantage you can get. Whether it’s creating a strong brand identity, having a clearly defined Unique Selling Proposition (USP), optimizing your website and social channels for SEO and the people visiting your channels, or understanding who your customers are and what they want – you need to have a solid plan of action or you risk being buried in the noise. And that’s a wrap. If you’re still hungry for knowledge and want to learn more strategies for entrepreneurs, check these awesome resources out: [**You’ve hit a wall working remotely. Now what?**](https://www.cnn.com/2020/05/27/success/work-from-home-hit-a-wall/index.html) [**46 Entrepreneurs Share Their Tips for Staying Motivated in Business**](https://coursemethod.com/how-to-stay-motivated-in-business.html) [**22 Freakishly Effective Ways to Motivate Employees \[Updated for 2020\]**](https://snacknation.com/blog/how-to-motivate-employees/) [**Tactics to Beat Your Competitors**](https://www.invoiceninja.com/top-marketing-tactics-to-beat-your-competitors/) ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Content Marketing, Digital Marketing, How To, Marketing, Small Business **Tags:** Business, Content Strategy, Digital Marketing, Digital Marketing Strategy, How To, Marketing, Marketing Strategy, Marketing Tips --- ### [Social Media Ideas to Spark Engagement](https://honeypotmarketing.com/social-media/social-media-ideas-2020/) **Published:** September 25, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Ending_the_Year_Strong_on_Social_Media.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Ending_the_Year_Strong_on_Social_Media.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") As we draw closer to the final months of one of the weirdest years in history, it’s time to think about the best strategies for ending the year strong with great social media ideas. So much has changed in 2020. It feels like everything has changed. The way we socialize and communicate has transformed more than anything, and this is precisely why social media is so important right now. ![ending the year strong meme](https://honeypotmarketing.com/wp-content/uploads/david-and-goliath.png "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s Working? Has anything been working in 2020? I joke. We have to, right? Of course, there have been so many amazing success stories in the midst of all this uncertainty and struggle, and there are plenty of opportunities for ending the year strong with great social media ideas. > One thing that has been very consistent in 2020 is the need to be human when approaching social media strategies and communications. Things have been moving in this direction since before the pandemic, but it’s become increasingly important for brands to step up and lose the corporate speech that no one wants to hear – ever. How do you humanize your brand? It’s kind of a weird question, no? We’re all humans. We’re all in this together. We’ve all had a friendly, casual conversation with another human; that’s essentially what you should be aiming for. Stop selling products and start telling stories that relate in some way to your product. People buy your product, hopefully. That means there are stories to tell. What do they use it for? How does it affect their life? How does it make them feel? ## Social Media Storytelling and Thought Leadership Here at Honeypot, we kind of love telling stories; we have an incredible team of very talented people who specialize in various fields, so taking a thought leadership approach and sharing knowledge is a great way to help our community and a greater global audience. For example, these blogs are a great resource for businesses of all sizes and even other marketers. We try to pack as much useful information into them while keeping a casual, conversational tone. We don’t want to bore you to death with long technical pieces that only an engineer can understand. If you’d like more examples of our blogs using casual, conversational tones, we’re happy to share. Check out these 3 that also have even more great insights for social media marketing. - [**Recipes for Writing Copy That Captivates and Converts: The Awesome Sauce**](https://honeypotmarketing.com/copy-that-converts/) - [**New Normal Marketing: Cutting Through the Noise Using Social Storytelling**](https://honeypotmarketing.com/social-media-storytelling/) - [**How to Bridge Organic with Paid to Reach Your Customers Everywhere – Wonder Twin Powers Activate**](https://honeypotmarketing.com/how-to-bridge-organic-paid/) ## Creating Two-Way Conversations on Social The same goes for our weekly Live at the Hive video series, which these blogs serve as a companion piece. It’s a great way to share content freely with the community and help businesses struggling with their digital marketing efforts. ![honeypot ending the year strong](https://honeypotmarketing.com/wp-content/uploads/Image-from-iOS-1.jpg "- digital marketing for growing businesses by honeypot marketing") And, it’s an opportunity for us to have some fun, engage in conversations, and even turn ourselves into awesome anime characters, because we’re nerds and we love it. Instagram stories are also a great way to expand your reach and share information with your audience. Every week we do a Hive Hack that serves as a quick tutorial on a specific feature in stories, that helps people learn to use the tools available and take advantage of the many opportunities possible on the platform. ![instagram story ending the year strong](https://honeypotmarketing.com/wp-content/uploads/hive-hack.gif "- digital marketing for growing businesses by honeypot marketing") Polls are another great way to drum up engagement and start conversations – and they’re easy to put together on Facebook, Instagram, and Twitter. We use them all the time because they’re great. ![twitter poll](https://honeypotmarketing.com/wp-content/uploads/hpt-polls-1.jpg "- digital marketing for growing businesses by honeypot marketing") ![twitter poll](https://honeypotmarketing.com/wp-content/uploads/hpt-polls-2.jpg "- digital marketing for growing businesses by honeypot marketing") With the tools available on social media, there’s plenty of opportunities to get creative and engage with your audience, whether it’s IG stories, polls, or even a video tips series. All of these options work great and are far more likely to attract views and engagement than a standard product promotion post. ## Creating a Brand Purpose and Communicating that on Social Media Brand purpose and employee activism have become buzzwords in 2020. The world is divided, and trust has fallen off the map like a sadly built sandcastle on the edge of a rising tide. With so much fake news, intentional misinformation, and big corporations self-congratulating themselves for their COVID-19 efforts, it hard to know what to believe – so how does ending the year strong with great social media ideas amidst so much uncertainty even work? Well, that’s why brand purpose and employee activism have become so important. Businesses making a genuine effort to communicate and help their customers and communities stand out in all the noise. These businesses that took action, donated services and equipment, and pivoted production lines to help the community were applauded for stepping up and putting their brand purpose into action. They showed their customers that they’re not just serving their shareholders, and they actually care and are part of the community, echoing the sentiment that we’re all in this together. These are also the companies that have the greatest success stories during these times. Just take a look at these stats. Brands that provide a positive impact on people’s lives: - Grow 2.5 times more than brands with a low impact. - Have happier employees ([9 in 10 employees](https://hbr.org/2018/11/9-out-of-10-people-are-willing-to-earn-less-money-to-do-more-meaningful-work#:~:text=The%20Dollars%20(and%20Sense)%20of%20Meaningful%20Work&text=More%20than%209%20out%20of%2010%20employees%2C%20we%20found%2C%20are,willing%20to%20pay%20for%20it.) would take a pay cut to have more meaningful work). - Outperform the stock market by [134%](https://assets.kpmg/content/dam/kpmg/xx/pdf/2020/05/global-retail-trends-2020.pdf). ## Staying Authentic on Social Media With this in mind, it’s vital to remember NOT to treat brand purpose as a marketing campaign, or you risk falling into the same lot as the businesses patting themselves on the back for merely posting their baseline efforts for COVID-19 without any real action. If your efforts are not sincere and genuine, people will see right through it. Jumping on the bandwagon of a popular cause is not exercising brand purpose, and it’s painfully obvious. Businesses that perform the best have brand purpose integrated into everything they do – because they genuinely care; this is what people want from companies in 2020. Honesty. It’s really that simple. Playstation does a great job of drumming up engagement on their posts by encouraging User Generated Content (UGC) that coincides with current events, even if they’re small. Such as this example: ![how to end the year strong with ugc](https://honeypotmarketing.com/wp-content/uploads/ps4.jpg "- digital marketing for growing businesses by honeypot marketing") Another excellent example of authentic content that resonates with the audience is local sauce guru Phlippen’s Sauce. They have great posts with lots of humour, puns, and support for the local community, and their audience eats it up, literally. Sorry, I couldn’t resist. I’ll show myself out. ![screenshot of authentic IG post](https://honeypotmarketing.com/wp-content/uploads/philippenssauce.jpg "- digital marketing for growing businesses by honeypot marketing") ## The Changing Face of Social Media Social media seems to change daily. Every time you think you have a handle on how things work, they go and change the algorithm, and we’re all left scrambling and adjusting to the new parameters. Facebook and Instagram recently changed their algorithm, for example, so that family and friends show up in feeds more than businesses, which has been a real challenge for marketers. You can’t rely on great organic content anymore and hope it gets seen. It’s become more of a pay-to-play game now, so we’ve had to adjust our strategies to accommodate these changes. Is it better now to focus on fewer posts and bigger spends? Maybe. The good news is that you can boost your organic posts for less than the cost of a pizza. Simply adding a $20 boost to your post will increase your reach dramatically from a handful of people to thousands. The beast that is TikTok was recently named “the social media sensation of lockdown,” and the controversy with the US doesn’t seem to be slowing it down much. With nearly a billion users, that’s not much of a surprise. Instagram recently jumped on the bandwagon with its new Reels feature, looking to cash in on the magic of TikTok, but it remains to be seen if it will catch on. It has been widely successful with its stories feature, that they “borrowed” from Snapchat, so the potential is there. ## 7 Social Media Ideas that will Rock your 2020 Here’s a handy little list of tips that will help with ending the year strong with great social media ideas: 1. **Create your dream customer Persona.** Once you do this, you’ll be able to truly understand what kind of content will click with your audience on social. - What are the qualities of your ideal customer? - What makes them tick? - What makes them laugh? - What annoys them? - What are their pain points? 2. **Use video.** Go live and stick to your schedule. - Publishing content isn’t easy, but it can transform your business. - Quality is better than Quantity. - Stop Stopping! 3. **Create free UGC contests** throughout the remainder of 2020, leading up to Christmas. - Give away products or free services weekly to your followers. - The winner agrees to take a short unboxing video that they’ll send to you. - Post that content and tag them. **Generate kinetic energy.** 4. **Balance public feeds with more private or 1-1 engagement**: Stories, Reels, Groups. 5. **Get on TikTok**, post daily. 6. **Stop broadcasting. Start engaging.** Use private messaging and bots (MobileMonkey or Manychat). 7. 44% of senior marketers cite ‘driving conversions’ as a top outcome for social in 2020. Ouch. 🤦‍♂️ **Stop using the 18-year-old move and going right for the sale**. You’re not a drunk kid in a bar professing your love to a stranger. Take time and put effort into building relationships. Think bigger than the conversion. ## Ending the Year Strong With Social Listening This is where tracking your analytics can come in very handy. It’s an opportunity to track, analyze, and respond to conversations online by monitoring social media channels for mentions of your brand, competitors, or products. These reports help you understand what people are resonating with and where your focus should be. If you don’t know already, vanity metrics are pretty much useless and not at all a measure of success. You want engagement, and you’ll get it by playing your part in the community and being an active member. If you’re not using social listening, you’re missing out on a ton of valuable insights and potential conversations people are having about your brand. > Your customers are telling you what they want if you’re listening. [**Answer the Public**](https://answerthepublic.com/) is also a great resource for finding topics that are trending and questions people are asking, and it’s free to use. ## Be Real on Social – Be Part of the Conversation Ultimately, this shift to virtual socialization has essentially made social media the most important communication channels on the planet. It’s also changed the way we communicate with each other on a fundamental level. We’re all looking for any glimpses of positivity and hope in our social feeds. Everyone is looking for real, human interactions online without in-person hangouts, which has driven home the need to be authentic and conversational. That’s the big takeaway here for ending the year strong with great social media ideas. Be real. And that’s a wrap, folks! Let’s summarize all this with a fun infographic! ![ending the year strong infographic](https://honeypotmarketing.com/wp-content/uploads/Ending-the-year-Strong-On-Social-Media.png "- digital marketing for growing businesses by honeypot marketing") And some more links from the show, for you thirsty ones out there. Drink up the knowledge and we will rule this galaxy together. - [**How 2020 Changed Social Media**](https://blog.hootsuite.com/2020-changed-predictions/) – A great article that goes through social media predictions for 2020 and details what came to pass and why it’s important. - [**30 brands with excellent social media strategies**](https://econsultancy.com/30-brands-with-excellent-social-media-strategies/) – Real word examples of brands doing great things on social media. Find out what strategies and tactics the big dogs are using to stay on top! - [**A Story of Zero-Click Searches and SERP Features**](https://2020.brightonseo.com/talks/a-story-of-zero-click-searches-and-serp-features/?preview=1#) – Not an article but an awesome talk by Kevin Indig. You’ll want to register and check it out. It’s worth it. - [**How to master the art of inhouse SEO**](https://www.kevin-indig.com/how-to-master-the-art-of-inhouse-seo/) – A thorough look at SEO and the pros and cons of taking it in-house. - [**Ahrefs Launched Webmaster Tools**](https://ahrefs.com/webmaster-tools) – Again, not an article, but an amazing resource for Ahrefs new Webmaster Tools. Check it out! - [**Baymard.com Gives Us 162 eCommerce Design Examples Manually Annotated by Experts**](https://baymard.com/homepage-and-category-usability/benchmark/page-types/homepage) – If you’re looking for eCommerce design inspiration, this resource has a ton of content for you. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Social Media **Tags:** Content Strategy, Digital Marketing, Digital Marketing Strategy, How To, Internet Marketing, Marketing, Marketing Strategy, Marketing Tips, Social media marketing --- ### [How to Convert Traffic into Sales This Holiday Season](https://honeypotmarketing.com/digital-marketing/convert-traffic-into-sales/) **Published:** October 19, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Turn_Browsers_Into_Buyers_This_Holiday_Season.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Turn_Browsers_Into_Buyers_This_Holiday_Season.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week we’re taking a look at how to convert traffic into sales this holiday season. With so many of us opting to shop online this year, it’s shaping up to be a different type of shopping season, and we’re here to help you prepare for it. ![](https://honeypotmarketing.com/wp-content/uploads/convert-traffic-to-sales-2.png) Check out the video or podcast above where Dan and the Bees have some great tips for eCommerce, attracting new customers, and increasing online sales that will help you end the year strong. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? There’s always something new happening. This week we’ve got a few articles for you to check out from the world of social media and digital marketing! - [**Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10**](https://marketingland.com/social-shorts-facebook-attribution-change-on-hold-instagram-gets-more-shoppable-turns-10-282043) – In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. - **[Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting](https://marketingland.com/microsoft-advertising-expands-linkedin-profile-dynamic-remarketing-in-market-audience-targeting-281331)** – Microsoft is rolling out more access to three of its audiences targeting options. Check the link for the rundown of what’s new. - [**What Marketers Need to Know About the Google Analytics Privacy Reboot**](https://www.adweek.com/programmatic/what-marketers-need-to-know-about-the-google-analytics-privacy-reboot/) – Google Analytics received an overhaul earlier this week. It will use machine learning to help marketers better understand the gaps in audience insights prompted by the ongoing depreciation of third-party cookies and mobile identifiers. ## Set the Stage to Convert Traffic Into Sales 85% of consumers research a product before purchase. Now’s your chance to introduce them to your brand. So ramp up your Google My Business page or About Us page. Make it easy for consumers to find you by adding your phone number, address, and trusted affiliations. You can check out our handy guide on getting GMB set up here: [**How to Set Up Google My Business**](https://honeypotmarketing.com/set-up-google-my-business/) When someone is searching online, they will pick the listing the seems to fit their needs best at a glance. Keep that in mind. The more content your listing has, the more appealing and reputable it will appear to searchers. For example, when you’re doing a search, and you have a list of companies to choose from, which one will you choose if one has pictures, contact information, , and one is just the company name with little to no information added? ## Organize Your Site By Product Type, Not Brand Don’t rely on users to find your products by brand name alone; by organizing your site by product, you will make it easier for users to find your offerings. If you’re researching a product, you’re not likely searching by brand, but by category, so that you can see a selection of brands in the same category and choose which one appeals to you most. Organizing your site by the brand will make it much more difficult to rank in organic searches, and make it more challenging for customers to find what they’re looking for. You want to make it as easy as possible for your customers to find what they want. ## Highlight Promotions Make sure you highlight promotions on every page of your site. That way, no matter how a consumer finds you, they will be aware of the great discounts or promotions you offer. Price is generally a major purchasing decision, so you want to keep your promotions front and center for your customers to see immediately. You can do this in a variety of ways, such as: - Using static or rotating banners across the top of all pages. - A pop-up modal on a visitor’s initial entry. - A flag in the corner or on the side of the page. - A banner that slides up and down from the bottom of the page. ## Help Your Customers Choose Always suggest another purchase. We often see suggested items to also consider below the fold or page. [Amazon](https://www.amazon.ca/) is a great example of this, showing what other customers have frequently purchased, as well as more suggested items based on your search. ![](https://honeypotmarketing.com/wp-content/uploads/amazon.png)This is an example of a search for PlayStation 4 games.By helping your customers choose, you’re making it easier for them to find other items that they may not have considered before. If a customer is not familiar with your brand, they can have trouble choosing the right item and won’t likely search for products they weren’t looking for – that where a bit of helpful direction can be a massive benefit for them and for you. Consider things like: - Offering size guides. - Help icons. - Product comparison charts. You want people to feel confident buying from you, so try to help them make informed choices and right fit them. You’ll be happy you did when they share their experience with friends and become a repeat shopper and advocate for your brand. People love to share great experiences and will happily promote your brand to their social channels if they feel they got a great deal or got the perfect “thing” they were hoping to find. ## Add Product Reviews to Help Convert Traffic Into Sales Turn any feedback you get into social proof. 91% of consumers will make a purchase decision based on a product review. So make sure you have these available on every product page and on GMB. ![](https://honeypotmarketing.com/wp-content/uploads/hpt-reviews.png)An example of GMB reviews that come in the SERP.Another great feature of the free to use GMB is that you can publicly respond to reviews, which is invaluable, especially when addressing negative reviews. You never want to delete a negative review. Respond to it, politely and professionally, and offer a resolution. It will help people see that you are proactive and engaged with your customers and want to help resolve problems – not bury them. Word of mouth is ultimately the most valuable marketing you will ever get. People trust reviews and testimonials more than anything else, so it’s essential to have an easy way for customers to leave reviews and feedback. Product reviews are also a great way to get unique user-generated content, which not only serves as a trustworthy source for future shoppers. It also can help your product pages with SEO rankings. Another great way to inspire trust is by using trusted symbols and logos such as Google star ratings, Trustpilot, Better Business Bureau, and industry affiliations. ![](https://honeypotmarketing.com/wp-content/uploads/trusted-partners-hpt.png) These features act as a stamp of approval, showing that you have worked with and are affiliated with other established brands. ## Use Lead Magnets and Landing Pages to Convert Traffic into Sales Using a landing page is a great way to gather leads and, using a solid funnel process, convert that traffic into sales. > A brilliant landing page, combined with a ‘converting funnel,’ is usually the backbone of a profitable online business. When designing a landing page, even the smallest details can make a difference in converting traffic into sales. Such as: - The number of fields required to sign up (Name, Email work best – the less, the better). - The colour of the CTA button. - The text on your CTA button. - Strong, high-quality images or videos. - A captivating headline. Here’s a great visual that maps out the steps of setting up a lead magnet and guiding leads through the funnel. ![](https://honeypotmarketing.com/wp-content/uploads/Lead-Magnets-__-Campaign-Structure-HPT-Lead-Magnet.png) As you can see, a lead magnet can be anything that has a high value to your target customer; this could be guides, checklists, assessments, quizzes, or videos. And it doesn’t just end at the sign-up stage. You can automate follow-ups to offer core products and upsell, as well. Creating a return path is also critical to keep customers engaged and coming back for more. And that’s a wrap. We’ll leave you with some more resources to check out, as usual. Thanks for reading! [**Secrets For Converting Traffic Into Sales**](https://www.themodernentrepreneur.com/12-secrets-for-converting-traffic-into-sales/) – 12 traffic conversion secrets that even a newcomer to Internet marketing can do. [**PPC Solutions When You Have No Leads and No Conversions** ](https://ppcexpo.com/blog/conversion-rate-optimization-best-practices)– 13 aspects you must focus on to create a smoother marketing funnel, which will help you generate more leads. [**8 PPC Mistakes to Avoid If You Want Quality Leads**](https://www.searchenginejournal.com/ppc-mistakes-losing-leads/215044/#close) – If you aren’t seeing that success you expect from your paid search marketing campaigns, check to make sure you aren’t making these critical mistakes. [**12 Simple Rules to Boost Your eCommerce Conversion Rates**](https://unbounce.com/conversion-rate-optimization/ecommerce-conversion-rates/?gclid=CjwKCAjwiaX8BRBZEiwAQQxGxzSQO9M4iuIm3Ho62lw-IJ-DIB2qDkMZp4JGKPO4jivnLoXu1Gpg8xoCWOUQAvD_BwE) – 12 rules to follow to create a shopping cart experience that’ll grow your eCommerce conversion rates. [**SEO: 5 Tips to Convert Visitors to Buyers**](https://www.practicalecommerce.com/seo-5-tips-to-convert-visitors-to-buyers) – Search engine optimization focuses on driving consumers to your site. Use these five tips to convert more searchers into buyers. ![](https://honeypotmarketing.com/wp-content/uploads/HowToTurnBrowsersIntoBuyers-scaled.jpg) **Categories:** Digital Marketing --- ### [Email Campaign Tactics To Amplify Your Black Friday & Holiday Sales](https://honeypotmarketing.com/digital-marketing/email-campaign-tactics/) **Published:** October 26, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Email_Campaign_Tactics_To_Amplify_Your_Black_Friday_Holiday_Sales.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Email_Campaign_Tactics_To_Amplify_Your_Black_Friday_Holiday_Sales.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! ![](https://honeypotmarketing.com/wp-content/uploads/email-marketing-tactics-meme.png) Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? At this point, we’re all pretty used to social media always changing, sometimes for the better, and sometimes not so much. Recently, we had the integration of the Facebook and Instagram messenger, and now Instagram is rolling out some significant API changes. You can read more on it here: [**Major Instagram API Changes For Feed Plugins: Here is What You Can Do**](https://embedsocial.com/blog/instagram-api-changes-2020/) ## Automation is Essential to Your Email Campaign Tactics Marketing automation is incredibly powerful, focusing on delivering the holy trinity of the right message, right person, and right timing. Automation makes email more effective and efficient. It can save a ridiculous amount of time and ensure that you don’t miss out on opportunities you wouldn’t otherwise have access to. For example, if a customer abandons your shopping cart without making a purchase, you can trigger emails specific to that user and their experience. Users abandon an average of 69% of carts. The good news is that almost half of abandoned cart emails are opened, and 50% of those people make a purchase. Email automation is relatively easy to set up and is invaluable to your email marketing tactics. The below image from [**Active Campaign**](https://www.activecampaign.com/marketplace/recipe/black-friday-lead-generation-discount-form-flow?utm_source=ActiveCampaign&utm_medium=email&utm_content=Could+this+make+your+business+work+better%3F&utm_campaign=MKT-2337) shows the flow of email automation from a Black Friday landing page form and how it works. ![](https://honeypotmarketing.com/wp-content/uploads/automation.png) This automation is triggered when a contact submits your Black Friday opt-in form. They are sent a thank you email with details about how to redeem their offer and then send an email with their discount on the sale day. You can also: - Set up A/B testing - Track responses to collect more information - Offer discounts strategically - Create automated drip campaigns - Personalize your customers’ experiences - Gather product feedback The analytics you get from automation can drastically improve your leads’ quality and quantity and help you adjust your tactics to serve your customer base better. ## Combine Live Chat With Your Email Campaign Tactics Email marketing is a proven method for building relationships with your customers. When combined with live chat, it can massively improve your conversion rates and enhance the overall customer experience. When it comes to consumers’ preference of support channels, live chat beats out email and phone, with 72% of consumers preferring it because of its immediacy. There’s no waiting in line or trying to navigate a ridiculous menu system, and most issues can be resolved within minutes or even less. What’s not to love? Live chat is great for getting visitors’ attention, encouraging engagement, creating personalization, and answering basic sales and support questions. If you don’t have the time or a large enough team to have someone available all the time, chatbots are a great solution. You can check out our blog on chatbots here: [**Why Real-Time Messaging & Chatbots are the Key to Unlocking Customer Engagement**](https://honeypotmarketing.com/how-to-use-chatbots/) Having a live chat set up will help you immensely with your lead generation, marketing automation, and customer service and free up your team to tackle other important tasks. So if you don’t have one already, you should consider employing a friendly little chatbot to assist you and your team. ## SMS Automation Can Be an Untapped Goldmine Email open rates average at about 15-25%. SMS open rates are closer to about 99%. Yep. You read that right. ![](https://honeypotmarketing.com/wp-content/uploads/24X-SMS.jpg) Unlike email, SMS has not been wholly abused (yet), with only [38% of contact centers](http://www.dimensiondata.com/Global/Downloadable%20Documents/2015%20Global%20Contact%20Centre%20Benchmarking%20Summary%20Report.pdf) in one study reported using SMS. It’s an excellent opportunity to leverage this channel while it’s still relatively unused by most businesses. Here is an example of what SMS automation can look like after filling out a form on a PPC landing page. Your phone instantly lights up, buzzes, and says: “$FNAME Thanks for your interest in $COMPANYNAME, we’ll be calling you soon.” They followed up and pre-sold the phone call (trying to increase the % of people who opt-in to accepting the first phone call). If you don’t answer the phone call, here’s what you will receive: “We were unable to reach you. Click $PHONENUMBER to call us now.” This is a textbook marketing automation example, where you use **conditional IF/Then statements** to create different response workflows **based on actions they DO or DON’T take**. ## Examples of Email Campaign Tactics You Can Use Right Now The type of emails you send to your customers is dependant on who they are, what they’re looking for, and how you can help them, but there are some basic guidelines anyone in any industry can follow. Here are a few standard examples: - **The Giveaway Email** – offer gifts with a minimum purchase amount. - **FOMO Emails** – add a countdown timer and last minute deals to attract new and existing customers to check out your sale before it ends. - **Sneak Peek Emails** – offer new sale items that align with your customers’ interests; change these items every few hours or days to keep your customers checking back your store for new deals. - **Straight-to-the-Point Emails** – use a clear subject line announcing the event or discount and include a call to action that will lead customers to your store. - **Funny and Surprising Emails** – use humour in headlines and copy to attract attention memorably or surprisingly. - **Extra discounts Emails** – use special VIP discount codes for returning customers and limited discount codes for new customers. Your subject line can be one of the most important elements of an email and can determine whether or not your email gets opened. If you’re struggling to craft the ultimate subject lines, check out this amazing resource for some helpful insights, examples and tips: [**11 Best Networking Email Subject Lines**](https://respona.com/blog/networking-email-subject-line/) Remember to keep in mind that people aren’t just looking for things to buy during the holidays – they’re looking for deals. We get endless emails every day, and this time of year is the one time you can guarantee that people not only want to hear from you but are actively checking their emails daily for new deals. ![](https://honeypotmarketing.com/wp-content/uploads/Email-Marketing-Holiday-Deals-Stat.png) ## Segment Your Email Lists Segmentation is possibly one of the most important components to consider when executing email campaign tactics. You don’t want to take the shotgun approach and try to reach everyone. You want to narrow down exactly who your audience is and guide these more qualified leads through the funnel. ![](https://honeypotmarketing.com/wp-content/uploads/segmented-lists.png) Ask yourself this: Do you want 1 million impressions and five engagements, or do you want 10,000 impressions and 100 engagements. The point here is that vanity metrics are ultimately useless. There is no reason to have 1 million prospects on your list that will never be your customer. You want engaged leads who are interested in your brand, which is why you want to segment your lists and use lead scoring to move the right people through the funnel. You will save a ton of time and resources by targeting individuals who are genuinely interested in what you’re offering. ## How to Construct a Promotional Email Marketing Plan Let’s take a quick look at an example of what a promotional email marketing plan for a webinar would look like and how potential leads are segmented. ![](https://honeypotmarketing.com/wp-content/uploads/Promotional-Email-Marketing-Plan.jpg) You want to segment leads based on behaviour. Every send will refine the leads so that you’re able to deliver more targeted and unique messages. The goal is to maximize lead conversions through segmentation and targeted messaging. Once registered, the leads will be provided with three nurturing emails that will reinforce reasons to attend. Start with an intro offer to pique interest, then use a pain point and solution as a hook for segment 2, and then repeat that with a new pain point and solution for segment 3. Upon completion, all leads will be messaged, segmented by Attendees and Segments 1,2 and 3. This will reinforce On-Demand and maximize lead conversion opportunities. ## It’s Time To Start Thinking Mobile First You’ve heard it before, especially if you’ve been following these blogs. Don’t want to beat a dead horse, but I would like to come up with a better analogy – that one is just terrible. These days, more people browse the web, scroll through social media, and check their emails via their mobile devices. In the past few years, purchases made on mobile devices jumped from about 3% to over 36%. 76% of Black Friday emails and 63% of Cyber Monday emails were opened on a mobile device. If you’re still not convinced it’s that important, check out these stats: - Up to 60% of email opens are on mobile, depending on the industry. ([Campaign Monitor](https://www.campaignmonitor.com/blog/email-marketing/2019/07/email-usage-statistics-in-2019/)) - 75% of Gmail users are using their mobile devices to access their email. ([Backlinko](https://backlinko.com/email-marketing-stats#email-marketing-statistics-on-mobile)) - 42.3% of consumers will delete an email if it isn’t optimized for mobile. ([Backlinko](https://backlinko.com/email-marketing-stats#email-marketing-statistics-on-mobile)) ![](https://honeypotmarketing.com/wp-content/uploads/1-Mobile-Matters-e1603310782290.jpg) These are big numbers, and along with Google’s new mobile-first indexing, if you’re not optimized for mobile, you’ll likely get overlooked. Personally, that 42.3% bucket is the one I fall into – if I get an email not optimized for mobile, I immediately don’t take the brand seriously. I would rarely do business with them. It just looks unprofessional, lazy, or incompetent, and none of that is a good look. You want to be relevant and current, or your customers will find someone else who is. ## Go Old School With Direct Mail When considering your email campaign tactics, you can combine with direct mail for great results. The USPS did a study that showed [60% of direct mail recipients](https://www.usps.com/business/pdf/FY08_DM%20Onl_Sales%20WP.pdf) would ALSO visit a website being promoted on the piece. It turns out; the old snail mail can provide an exciting way to sidestep the cluttered battleground that is your prospect’s inbox. Even old school tactics like direct mail are getting treated to an overhaul, courtesy of players like [Lob](https://lob.com/) that allow you to trigger new campaigns through an API. [![lob-campaigns](https://i1.wp.com/blog.kissmetrics.com/wp-content/uploads/2016/11/lob-campaigns.jpg?ssl=1 "- digital marketing for growing businesses by honeypot marketing")](https://i1.wp.com/blog.kissmetrics.com/wp-content/uploads/2016/11/lob-campaigns.jpg?ssl=1) You supply all the content and creativity ahead of time and automatically manage to create, coordinate, and deliver each piece. It’s pretty awesome. You can use custom referring domains to track when new site visits occur based on offline activities. And you can use custom 800-numbers and set-up tools like CallRail (through their [convenient Kissmetrics integration](http://www.callrail.com/integrations/kissmetrics/)) to manage notoriously difficult phone calls. ## Drive Engagement With In-App Notifications Push notifications can drive growth and increase engagement by up to 88%. With 42% of mobile users choosing to keep push notifications enabled on their device, these alerts can become essential in your marketing strategy. They can be an effective way to reach your audience in real-time and be a great way to retain your audience over more extended periods. In-app messaging can allow you to trigger messages and notifications based on what users are doing (or not doing) inside your app, providing a great way to drive engagement. Some of the main benefits of push notifications include: - **Direct access to your audience** without them even needing to be in your app or on your site. - **Real-time traffic on your apps and sites**, which helps with the virality of content and boosting reach even more. - **Urgent and timely notifications** also make your app the go-to source for information subscribers can use on the fly. - **New product launches** or content that users wouldn’t otherwise have noticed. - **Social networks benefit** from this continual push of activity back to the app. - **Effectively help increase ad revenue** by getting more people to see your pages containing ads. - **Increase eCommerce sales**, with messages more specifically targeted at shoppers. - **You can learn a lot about what your audience likes and doesn’t like**, through analyzing the data, allowing you to adjust your marketing strategies going forward. ## And that’s a wrap If you’d like to dig deeper into email campaign tactics, check out these great resources we 💖! [**12 Best Email Marketing Tools to Dominate Inboxes in 2020**](https://mobilemonkey.com/blog/email-marketing-tools) – An awesome resource from **Mobile Monkey** where they narrow down more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery. [**How to Automatically Nurture Customers With Different Channels**](https://marketerknows.com/automatically-nurture-customers-with-different-channels/) – Marketing automation can deliver an unbelievable 451% new qualified leads and 34% increase in sales. This article addresses this and much more. [**Active Campaign Black Friday Toolkit (Download)**](https://www.activecampaign.com/free-marketing-tools/black-friday-guide?utm_source=ActiveCampaign&utm_medium=email&utm_content=Could+this+make+your+business+work+better%3F&utm_campaign=MKT-2337) – Just 1 piece of this Black Friday Toolkit could boost your sales by 10%. There are 7. Check it out. [**8 Excellent Black Friday Cyber Monday Emails to Inspire Your Own Campaigns**](https://www.shopify.ca/blog/56776517-8-awesome-black-friday-email-campaigns-you-can-steal-this-holiday-season) – It can be difficult to come up with great marketing emails with eye-catching images and actionable copy. check out the link for some sweet inspiration. [**Using SMS and Email to Engage Your Customers in 2020**](https://sendgrid.com/resource/using-sms-and-email-to-engage-your-customers/) – SMS combined with email creates a seamless customer communication experience that’s reliable, scalable, and downright powerful. Read on for more insights. [**Holiday Email Marketing Tips 2020-2021 by Email Experts**](https://email.uplers.com/infographics/holiday-email-marketing-tips/) – A collection of great examples for holiday emails to inspire your email marketing tactics! AND…some more tools to use! [https://activecampaign.com](https://activecampaign.com/) ![](https://honeypotmarketing.com/wp-content/uploads/HowToTurnBrowsersIntoBuyersFINALLL-1.png) ![](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Categories:** Digital Marketing --- ### [Optimizing Google My Business for Local Search Success](https://honeypotmarketing.com/small-business/optimize-google-my-business/) **Published:** October 30, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Optimizing_Google_My_Business_for_Local_Search_Success.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Optimizing_Google_My_Business_for_Local_Search_Success.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week we’re taking a deep dive into optimizing Google My Business (GMB) listings and how to post content for local search success. If you don’t have GMB set up yet, our step-by-step guide on getting your listing set up and verified is a great place to start. [**How to Set Up Google My Business**](https://honeypotmarketing.com/set-up-google-my-business/) ![](https://honeypotmarketing.com/wp-content/uploads/oprah-meme.png) Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? With the end of the year coming in quick, many platforms are rolling out new features and changes to accommodate the changing times. Check out the links below for the most up-to-date news in digital marketing. [**Facebook launches New Shopping Audiences, Instagram Product Tag Ads, Tests Shops Discounts**](https://marketingland.com/facebook-launches-new-shopping-audiences-instagram-product-tag-ads-tests-shops-discounts-282230) – Facebook continues to expand Shopping capabilities and features across its platforms. [**Meet Google Analytics 4: Google’s Vision for the Future of Analytics**](https://marketingland.com/meet-google-analytics-4-googles-vision-for-the-future-of-analytics-282126) – The new Analytics adds AI-powered insights, tracks users across devices, and provides more granular data controls. [**Google Ads Turns 20: The Most Important Trends and Changes of the Past 5 Years**](https://marketingland.com/google-ads-turns-20-the-most-important-trends-and-changes-of-the-past-5-years-282287) – In looking back, we can see where the biggest trends in search (and beyond) are heading. [**Apple Developing Search Engine To Take On Google**](https://www.forbes.com/sites/barrycollins/2020/10/28/apple-building-search-engine-to-take-on-google-report-claims/#753b2ea326b2) – Google’s dominance of the search engine landscape could be under threat with reports that Apple is ramping up its search engine. [**Brands have some new tricks up their sleeves this Halloween**](https://www.marketingdive.com/news/brands-halloween-coronavirus-pandemic-digital-mobile-campaigns/587664/) – The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward. [**Microsoft Launches Clarity Analytics Product**](https://www.searchenginejournal.com/microsoft-launches-clarity-analytics-product-marketing-oclock-podcast/386092/) – the new free web analytics product, including sessions, device breakdown, and bounce rate, Clarity has some exciting features not found in Google Analytics, including heatmaps, rage clicks, session recordings, and javascript error reporting. ## What’s Working? It’s been a year of changes – so many changes. Some of these changes have been not so great, but some have been amazing, like the surge in support for small local businesses! It’s been incredible to see so many communities come together to support each other and help those in need during these challenging times. That’s why now is an excellent time for optimizing Google My Business to help your business rank better in local searches since it offers the greatest impact on brands seeking local exposure. Google My Business is a free listing for your business. The more you optimize your listing, the better it will perform and rank in the SERPS – which is ultimately why optimizing Google My Business is so important. I won’t be going into detail on how to set up and verify your listing, but as I mentioned earlier, you can check out our handy guides in the above link to help walk you through that process if needed. ## The Value of Google My Business First off, GMB is free to use. Yep. Free for everyone. It doesn’t replace your website but rather complements it by giving it a public identity and presence with a listing on Google’s SERPs. This is becoming increasingly important in a world of zero-click searches. You can check out our article on that topic [**here**](https://honeypotmarketing.com/zero-click-google-searches/). The information provided about a business through GMB can appear in Google Search and Google Maps. Any third-party platform using the Google Maps API will also show GMB listings no matter what device is being searched. Before we get into the meat and potatoes, let’s take a quick snapshot look at what optimizing Google My Business looks like. ![](https://honeypotmarketing.com/wp-content/uploads/google-my-business-optimization-optimized-vs-unoptimized-labeled_1.png) As you can see, the major difference between these two profiles is simply that one is more complete. This is a crucial point to note: the more complete your profile is, the better it will perform in the search results, so make sure to fill out everything, or at least as much as you possibly can. The more info you provide, the better – but don’t overdo it, especially in areas that require more specific information, like your business category. You don’t want to add 20 categories. One or two is plenty. ## What to Do When Your Business’ Category Isn’t Available on GMB? 84% of business profile views on Google come from discovery searches – meaning the consumer searched for a product, service, or categorical term and that business’s profile appeared. Only 16% comes from direct searches – where the consumer typed in the business name or address. That’s why it’s recommended that you be as specific as possible when choosing how to categorize your business on GMB. ![](https://honeypotmarketing.com/wp-content/uploads/gmb_article.png) Currently, there are almost 4,000 different options available, and you can find a full list of available categories [**here**](https://pixelcutlabs.com/blog/google-my-business-categories/). If, however, you don’t find your specific category, you’ll want to go a bit broader. For example, pretend you run a parcel forwarding company. You don’t find that as a category, but you do find ‘Shipping and Mailing Service.’ It’s a bit less specific, yet still relevant, so this what you want to choose. You can also highlight category-specific features. For example: - Restaurants can include a menu or a reservation button. - Hotel profiles will pull in star ratings. - Hair salons can confirm that they have experience with thin or curly hair. Another option is to choose a secondary category since many businesses fall into multiple categories. Let’s say your primary category is a “Grocery Store”. You could then choose additional categories that apply, such as “Grocery Delivery Service” or “Gourmet Grocery Store.” Your goal here is to be as specific as possible, but don’t overdo it, and don’t confuse categories with products and attributes, which are separate sections on their own. Add the least number of GMB categories possible to describe your core business. ## What is the Short Name on GMB? When optimizing your Google My Business profile, short names are a great way to make it easy for customers to search for and find you. All verified GMB listings can choose a ‘short name’ that [makes it easier](https://support.google.com/business/answer/9273900?authuser=2&authuser=2&p=short_name&authuser=2&visit_id=637236203690864569-879674447&rd=1) for customers to find and follow their business on Maps and Search. Short names take two forms: g.page/shortname and @shortname, and will look like this on your profile: ![](https://honeypotmarketing.com/wp-content/uploads/shortname-e1603904045998.png) Try to keep your short name as short as possible to make it as easy as possible to share with customers and promote. Google recommends you also include your location to make your short name more distinct. You can use your business name with your city or neighbourhood. For example, “Honeypot Marketing Waterloo.” It’s also important to note that short names don’t support non-English characters. ![](https://honeypotmarketing.com/wp-content/uploads/short-name-1.gif) When a consumer searches or inputs the URL, it will lead directly to the merchant’s GMB profile, and they will be able to search Google Maps for @shortname and bring up the profile. ## How to Add Questions and Answers to GMB Customers are always going to have questions. There’s no way around it, even with the most robust FAQ section you can conjure up. A smart move would be to leverage the opportunity within GMB to pre-populate questions and answers to enhance your listing to ensure that answers are as easy to find as possible. They will display as part of your business listing on the knowledge panel. ![](https://honeypotmarketing.com/wp-content/uploads/hpt-gmb-profile.png) This is great because customers are able to ask questions straight from the SERPs, and clicking the ‘ask a question’ button pops up a box: ![](https://honeypotmarketing.com/wp-content/uploads/ask-a-question-gmb.png) This, of course, makes it super easy for customers to ask questions, which is incredible. However, anyone can answer the questions, so it’s essential to monitor and ensure no incorrect answers are added. Reviewing regularly also makes it more likely you will answer any questions promptly before someone else answers for you. Luckily this is made easy by the ability to set up alerts. ![](https://honeypotmarketing.com/wp-content/uploads/google-my-business-optimization-enable-QA-alerts.png) It’s an excellent idea to pre-populate your most commonly asked questions when optimizing Google My Business to help customers as much as possible and make it easy for them to get answers to their questions. This also helps create trust. Questions and answers that contain keywords can also help improve your Business Profile’s ranking for that keyword. So keep your keyword strategy in mind when seeding your Q&A section, but use them loosely and organically and do not keyword stuff. ## What Are Labels in GMB, and Why Are They Important? Labels are a useful feature for many marketers and business owners, as they allow you to organize your listings within your account. It does not directly impact your GMB listing performance, but it is especially useful when managing multiple locations. An everyday use includes grouping listings by region (or perhaps country if you are working with a global business with stores in multiple territories). You can assign up to 10 labels per location of up to 50 characters. You will find the option to add labels in the ‘advanced information’ section of the ‘info’ screen on your dashboard, as seen below. ![](https://honeypotmarketing.com/wp-content/uploads/adding-labels.png) ## How to Add Highlights / Attributes to GMB? Using attributes, or highlights is a great way to set your listing apart from the competition when optimizing Google My Business, by showcasing the unique characteristics of your business. There are 2 types of attributes: - **Factual attributes**, like Black-owned, women-led, outdoor seating, or free wifi. - **Subjective attributes**, like whether your business is popular with locals. You can directly edit certain factual attributes. However, subjective attributes rely on the opinions of Google customers who visit your business. New GMB attributes released during the COVID-19 pandemic in Spring 2020 include: - Online appointments - Online care - Onsite service - Curbside pickup - Delivery - In-store pickup - In-store shopping - Same-day delivery Here is an example of attributes you can choose from, taken from the Honeypot GMB profile. ![](https://honeypotmarketing.com/wp-content/uploads/gmb-attributes.png) Be sure to choose all of those that apply to your business, ensuring that you showcase everything you have to offer to customers. ## How to Use Call Tracking Numbers and Maintain NAP Consistency? NAP stands for Name, Address, and Phone Number. It’s essential to ensure NAP consistency, which means that you need to have your full NAP across your website and use the same details when you mention your address across the web. This is important because your local search rankings are influenced by whether or not Google can find your business information on the web and whether that information is consistent and matches that provided on your site. If you’re not familiar with NAP’s concept and its importance within local SEO, you can learn more [**here**](https://www.semrush.com/blog/local-seo-strategies-to-help-small-businesses-semrushchat/). Call tracking allows you to gain more insights into metrics relating to the source of calls to help you make informed business decisions. To set up call tracking and maintain NAP consistency when optimizing Google My Business, make sure you add your call tracking number as the ‘primary phone’ option and your standard business phone number as an ‘additional phone’ number. ![](https://honeypotmarketing.com/wp-content/uploads/gmb-NAP.png) You’ll find this option in the ‘Info’ section of your GMB listing. When you click on the pencil in the phone number section, you’ll see options for both primary and additional phone numbers. ![](https://honeypotmarketing.com/wp-content/uploads/gmb-phone-numbers-nap.png) As simple as it sounds, by adding your primary phone line as an additional number, you ensure that this remains connected to your business and remains consistent across your NAP profile. Adding a call tracking number to your listings is even recommendable so you can filter out spam calls and other telemarketers. ## Manage & Respond to Customer Reviews Word of mouth is the best advertising you could never buy. It’s always something you need to earn, and when optimizing Google My Business, this is an area you don’t want to ignore. Sometimes it can help to put yourself in your customer’s shoes. Take the image below: if you were doing this search, which listing would you be more likely to click on? The one with 4 stars, or one of the two with no reviews at all? ![](https://honeypotmarketing.com/wp-content/uploads/google-my-business-optimization-get-reviews-computer-escape.png) We all know the answer here. The reviewed listing is a much safer choice. It has a proven track record with real customers who were happy with their experience. They can be trusted, whereas the other two listings are complete unknowns. They could be amazing, but who knows. Would you take the risk, when you have a much safer, proven option? Not likely. Google also knows that reviews are the #1 influence on consumer buying, so this is a key ranking factor in its algorithm. For most searches performed on Google, the first 3 local results that appear are the ones with multiple reviews and solid star ratings. ![](https://honeypotmarketing.com/wp-content/uploads/2020-10-30_15-21-35.png) Google may also display a Business Profile in search results if it has reviews that contain those keywords used in the search. Are you not getting reviews? Ask! 62% of customers will write a review if asked. You can do so through email, text, social media, and in-person conversations. You could also remind customers that reviews aren’t just for your benefit; they help people who have the same pain points to find a solution and make informed decisions. It’s also incredibly important to respond to reviews. This feedback incentivizes additional customers to leave theirs, reveals a lot about your business to prospects, and improves your local SEO. So it’s a big ol’ win-win. Just be careful not to incentivize reviews with discounts, gifts, or cash – that’s not allowed. ## Allow Customers to Message You This feature you can set up when optimizing Google My Business gives searchers the option to send a text message to your phone directly from your Google Business Profile. To enable messaging, select the “Messaging” tab in your Google My Business dashboard, and you have the option to install this via Google Play or the Apple App Store. ![](https://honeypotmarketing.com/wp-content/uploads/optimizing-google-my-business-wiith-messages.jpg) Also, be sure to set up alerts for messages in your Google My Business dashboard. Head to “Settings” and check off “Customer messages.” ![](https://honeypotmarketing.com/wp-content/uploads/optimizing-google-my-business-wiith-settings.jpg) 82% of smartphone shoppers (92% for millennials) use their device for local search, so this is an excellent opportunity for customers to get in touch with you. Messages can have customized automated responses to welcome customers for incoming messages. This helps with the responsiveness and visibility of the business since response times won’t suffer as badly. For maximum performance and visibility through the GMB listing, it’s critical to keep message response time under 24 hours. A timely answer can be the difference between a customer and a non-customer. ## Publish Google Posts and Add New Photos Weekly The Google Post feature is a great way to provide information and updates to your customers and help with ranking in the SERPs. Posts allow you to engage with your customers and keep your presence active on Google. Like social media platforms, you can publish announcements, offers, events, products, and services – and they will show on Google Search and Maps. Posts are created in your Google My Business dashboard and show up on the “Updates” section toward the bottom of your Business Profile. However, they might become more prominent based on the search query. This is how posts can help you when optimizing Google My Business: - Posts increase the number of actions taken by consumers who find your profile. - Posting regularly sends positive ranking signals to Google in the same way that adding photos does. - Consumers have higher intent on search engines versus other posting platforms (i.e., Facebook and Instagram, where they are casually scrolling), so they are more likely to engage with your Google posts. - Consumers can follow your Business Profile and get notified of new posts and updates. Remember to always include links and CTAs in every post. Have a live COVID-19 post type currently removes the regular Google Post carousel from your Business Profile and expires after 28 days, rather than the typical 7-day expiry on posts. To get the regular carousel back in its usual place, remove your COVID-19 posts. It’s still a good idea to have a COVID-19 post since the high position of this post type is more visible and is likely answering your customers’ top questions at this time. As of April 2020, the current dimensions and specs for images are: Profile Photo: 250 x 250px Cover Photo: 1080 x 608px Post Images: 1200 x 900px Format: JPEG / PNG Size: 10kb to 5mb ## Use the Product Catalog GMB’s Product Editor is a great feature for businesses with products to showcase. Most business types are eligible to showcase products, as long as they are small and medium-sized businesses; however, larger companies need to use Local Inventory Ads to showcase their products. Offering information about products, such as pricing, details, and photos, allows customers to get a better idea of the products provided and helps Google understand a business better. ## Monitor Your GMB Listing Insights Google offers analytical data for Google My Business listings, called Insights, giving businesses a different way to understand how customers interact with business listings, including: - How customers find your listing. - Where customers find you on Google. - Customer actions. - Direction requests. - Phone calls. This data is invaluable when creating a strategy and optimizing Google My Business. As always, test and learn, rinse, and repeat. ## How Google Determines Local Ranking Local results are based primarily on relevance, distance, and prominence. For example, the algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a closer business and therefore rank it higher in local results. - Relevance – refers to how well a local Business Profile matches what someone is searching for. - Distance – considers how far each potential search result is from the location term used in a search. - Prominence – refers to how well known a business is. ## Wrap Up Time As always, we’ll leave you with some great resources to continue down the path of learning: [**How to Completely Optimize Your Google My Business Listing**](https://www.searchenginejournal.com/local-seo/optimize-google-my-business/#close) – Use this guide to make sure your Google My Business listing is correct, every part is optimized, and you’re using all the newest GMB features. [**13 Essential Google My Business Optimizations for 2020**](https://www.wordstream.com/blog/ws/2020/06/03/google-my-business-optimization) – With these optimizations, you can turn your Business Profile into the best free customer acquisition tool you didn’t know you had. [**Keeping Your GMB Listing Accurate & Updated During COVID-19 Pandemic**](https://whitespark.ca/blog/keeping-gmb-accurate-during-covid19-pandemic/#posts) – GMB provides many excellent features that can be leveraged to communicate your customers’ changes. This article covers all the new features implemented to help with Covid-19 messaging. [**The Ultimate Guide to Google My Business for 2020**](https://www.semrush.com/blog/google-my-business/#header17) – This guide will answer questions about Google My Business and answer many common questions people have about utilizing the platform. That’s all, folks! Thanks for reading! ![](https://honeypotmarketing.com/wp-content/uploads/GoogleMyBusinessFinal.jpg) ![](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Categories:** Marketing, Small Business --- ### [How to Create and Launch High Performance Facebook & Instagram Campaigns With a Modest Budget](https://honeypotmarketing.com/digital-marketing/create-facebook-campaigns/) **Published:** November 9, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Learn_How_You_Can_Launch_High_Performance_Facebook_and_Instagram_Campaigns_With_a_Modest_Budget_.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Learn_How_You_Can_Launch_High_Performance_Facebook_and_Instagram_Campaigns_With_a_Modest_Budget_.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Let’s take a deep dive into the complex world of how to create Facebook and Instagram campaigns and discuss some of the best methods, such as custom audiences and targeted content. ![](https://honeypotmarketing.com/wp-content/uploads/create-facebook-campaigns-meme-2.jpg) Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? There’s always something new in the world of digital marketing. This week we have some interesting reads you can check out below. 👇 [**Social Shorts: TikTok Teams With Shopify, Commerce Ads Dominate Facebook, LinkedIn Users Top 722 Million**](https://marketingland.com/social-shorts-tiktok-teams-with-shopify-commerce-ads-dominate-facebook-linkedin-users-top-722-million-282713) – An excellent resource for the social media marketing week in review: A round-up of news and announcements you may have missed. [**Facebook Launches New Shopping Audiences, Instagram Product Tag Ads, Tests Shop Discounts** ](https://marketingland.com/facebook-launches-new-shopping-audiences-instagram-product-tag-ads-tests-shops-discounts-282230)– Facebook feels like it changes daily. This week Facebook continues to expand Shopping capabilities and features across its platforms. [**Campaign Trail: Squarespace turns ideas into rockets to inspire entrepreneurs**](https://www.marketingdive.com/news/campaign-trail-squarespace-turns-ideas-into-rockets-to-inspire-entrepreneu/588484/) – The space travel metaphor tries to parallel the feelings of anticipation a small business owner might experience when launching a passion project into orbit. Campaign Trail is their analysis of some of the best and worst new creative efforts from the marketing world. [**Heineken merges creative, data, and brand experiences in agency model shakeup**](https://www.marketingdive.com/news/heineken-merges-creative-data-and-brand-experiences-in-agency-model-shakeu/588539/) – Heineken is changing up its agency relationships, expanding deals with Publicis Groupe to take on creative work in a new business unit called Le Pub, integrating creative, data and brand experiences for the beer brand. ## How to Set up Facebook and Instagram Ads Manager If you don’t have one set up already, the first thing you want to do is create an account with Facebook Ads Manager. Facebook’s Ad Manager is a dashboard that provides users with an overview of all their Facebook and Instagram campaigns. The dashboard is organized by columns, which makes it easy to filter through your ads so you can create a custom view of your results. Key numbers like reach, frequency, and cost are readily available, making reporting on performance very manageable. You can’t run ads through personal profiles, so, to use the Ads Manager to create Facebook campaigns, you’ll need a Facebook Business Page (learn how to set one up [**here**](https://www.facebook.com/business/learn/lessons/tips-to-creating-a-facebook-page)). To get the Facebook Ads Manager set up, follow these steps: - Go to https://www.facebook.com/business/tools/ads-manager. - Click the button that says, “Go to Ads Manager.” - Confirm your information on the ad account setup page. - Set up your payment method. - Save changes. ![](https://honeypotmarketing.com/wp-content/uploads/ads-manager.jpg) Once it’s all set up, the Ads Manager becomes the control center for your Facebook ads. There are three ways to access your Facebook Ads Manager account: - Use this [**link**](https://www.facebook.com/ads/manager) that will take you directly to your Ads Manager account. - Click on the drop-down arrow in the upper-right corner of any Facebook page (that you have Admin access to) and select “Business Manager” in the drop-down menu. - Use Facebook’s Ads Manager [**mobile app**](https://www.facebook.com/business/news/ads-manager-app) to access and manage your ad campaigns anytime and anywhere. This is what the Ads Manager screen looks like: ![](https://honeypotmarketing.com/wp-content/uploads/Facebook-Ads-Manager.png) All of your advanced reports, pixels, saved or custom audiences, and other tools are available in the top left corner of the screen, where it says “Ads Manager.” Hover there and then hover over “All Tools” at the bottom of the window to view all of your creation, planning, measurement, and asset tools you should be using as well as your settings for the ad account. ## How to Create New Ad Sets and Ads Log into Facebook Ads Manager, select the Campaigns tab, and then click the green Create button when you’re ready to create Facebook campaigns. ![](https://honeypotmarketing.com/wp-content/uploads/Facebook-Ads-Manager-create-button.png) Next, you want to choose your objective. Facebook offers **11 marketing objectives** based on what you want your ad to accomplish. - **Brand awareness** - **Reach** - **Traffic** - **Engagement** - **App installs** - **Video views** - **Lead generation** - **Messages** - **Catalog sales** - **Store traffic** At the campaign level, you choose your objective, which is the action you want people to take when they see your ads. Facebook has three objective categories: Awareness, Consideration, and Conversion. ![](https://honeypotmarketing.com/wp-content/uploads/Facebook-Ads-Manager-objectives.png) Remember that you can pay per action for conversion-oriented objectives (like sales), but for exposure objectives (like traffic and views), you will pay per impressions. By choosing one of these objectives, you’re giving Facebook a better idea of what you’d like to do so they can present you with the best-suited ad options. Once selected, Facebook will then display the ad option that makes the most sense to achieve this objective. ## Setting Your Budget Facebook allows you to set either a daily budget or a lifetime budget when you create Facebook campaigns. - **Daily budget** – If you want your ad set to run continuously throughout the day, this is the option you’ll want to go for. Using a daily budget means that Facebook will pace your spending per day. Keep in mind that the minimum daily budget for an ad set is $1.00 USD and must be [**at least 2X your CPC**](https://www.facebook.com/business/help/560163334110364). - **Lifetime budget** – If you’re looking to run your ad for a specified length of time, select a lifetime budget; this means Facebook will pace your spending over the time period you set for the ad to run. - You can set the start and end dates if you want to schedule your ad in the future or choose to make it live right away. ![](https://honeypotmarketing.com/wp-content/uploads/Facebook-ads-budget.png) Running your Facebook paid ads on a schedule may be the most efficient way to spend your budget since you can choose only to show your ad when your target audience is most likely to be on Facebook. You can only set a schedule if you have created a lifetime budget for your ad. You can’t change an ad set’s budget type after the ad set has been created, so make sure you make the right selection during the campaign setup. ## The Importance of Building Your Ideal Audiences When You Create Facebook Campaigns Targeting is one of the most essential factors when you create a Facebook campaign, and it can make or break performance. Effective targeting is key to maximizing ROI – and there’s no shortage of ways to target your audience using Facebook Ads Manager. - As you define your audience, Facebook will show your estimated daily reach and tell you if your audience is too broad or too specific using the meter in the top right in the screenshot below. ![](https://honeypotmarketing.com/wp-content/uploads/facebook-targeting.png) You can narrow your audience by choosing from thousands of interests, behaviours, demographics, age, gender, and even language to create very specific audiences to target in your campaign. This is an incredibly powerful feature that will help you narrow your audience to the most qualified leads, based on the detailed targeting you choose. ## How to Build Custom Audiences When You Create Facebook Campaigns Custom audiences take it a step further by letting you target people who have had some interaction with your business on Facebook, your website, or in your email marketing. Custom audiences can truly deliver some of the best results for retargeting campaigns because you’re targeting warm audiences of people who already know, like, and trust your business. When you create a custom audience, you can choose from four main categories: Website, Customer list, App Activity, and Offline Activity. ![](https://honeypotmarketing.com/wp-content/uploads/facebook-custom-audiences.jpg) With the Customer list custom audience, you upload or import a data list, and Facebook will cross-match the people on your list to find them on Facebook. Website custom audiences are based on user activity on your website. You can use the Facebook pixel and conversion tracking to track visitors and their actions and is best for retargeting website visitors. Like website custom audiences, the App Activity custom audience allows you to include people who have completed a specific action in your app or game. Offline activity creates a custom audience based on people who have interacted with your business in-store, over the phone, or through other offline channels. You can also create a custom audience based on Facebook sources where people have interacted with your content, including: - Video - Lead forms - Instant Experience - Shopping - Events - On-Facebook listings - Facebook page - Instagram account ## What are Lookalike Audiences? Lookalike audiences are the holy grail of Facebook ad targeting since they consistently produce the best results. Lookalike Audiences are formed based on a seed audience. For example, if you have a custom audience built, you can use that to make your lookalike audience. It essentially clones the information from your custom audience to find new people who fit those same criteria. Multiple Lookalike Audiences can be used at the same time for the same ad campaign. You can also pair Lookalike Audiences with other ad targeting parameters, such as age, gender, interests, and behaviours. ![](https://honeypotmarketing.com/wp-content/uploads/facebook-lookalike-audience.jpg) For example, if your goal is to drive your business awareness, a Lookalike Audience based on your Page Fans might be a good idea. If your goal is to increase online sales, then a Lookalike Audience based on website visitors would be a better choice. Consider different audience sizes for other campaign goals. Smaller audiences (1-5% on the scale) will most closely match your custom audience, and large audiences (6-10% on the scale) will increase your potential reach but decrease the level of similarity with your custom audience. If you’re optimizing for similarity, aim for a smaller audience. For reach, go big. ## Boost Your Top Performing Posts to Create Facebook Campaigns Available to anyone with a business page, boosting a post on Facebook means paying to get your organic content seen by more people. You might want to consider this option if you’re going to make up for declining organic reach or reach a broader, targeted audience. It’s easy to use, has freedom of control (you can shorten or extend the length of the boost and even choose a different post), and gives you access to analytics for detailed reports on the boosted post’s performance. Instead of paying per ad placement or paying per click, you can set your budget. So ultimately, you can pay any amount you want. If you’re not sure, try starting with a modest boost of $20 and see how it performs – but keep in mind, the more you pay, the more reach you’re going to get. If the $20 boost performs well, try a $50 boost next time. The best way to find what works best for your situation is to experiment with these variables and see yourself. To boost an existing piece of content, you can click the blue Boost Post button in the lower-right corner of the post you want to boost, but you don’t want to do that. You want to use the Facebook Ads Manager to set up your custom audiences and criteria; this is critically important. ![](https://honeypotmarketing.com/wp-content/uploads/jorge.jpg) For example, the post shown above is of a Brazilain soccer coach had a reach of 2,652 and 35 engagements within the first hour of being boosted, using a $50 boost spread out over 7 days to a targeted custom audience from Brazil with interests in soccer and sports, among other variables. So the cost per result for the boost will be about $0.01 at the end of the week. That’s hard to beat. It’s vital to keep in mind that creating custom audiences and hyper-targeting will make or break your post’s success. Say you offer services to pregnant women and young mothers in Ontario. You can select specific cities to target in the area and set custom criteria that must be met, like interests in parenting, breastfeeding, family, and children. You could also pick secondary criteria if your audience is really into gardening, crafting, or anything else. Creating personas is a great way to narrow down who your audience is and what type of people they are, their pain points, and what they’re interested in. The data will be invaluable when creating your targeted audiences. ## Facebook & Instagram Campaign Structure From Zero to Hero Let’s take a look at what creating a Facebook and Instagram campaign looks like. We’ve mapped it out below in a handy infographic. For this to be effective, there are some core foundations to keep in mind: - Use of Facebook AI learning tools. - Using the maximum number of allowable quality variants and test. - Automated bidding to win auctions. - Native advertising over branded advertising. - Use of Custom Audiences and Lookalike Audiences. [![](https://honeypotmarketing.com/wp-content/uploads/L@TH_Ep_155-scaled.jpg)](https://honeypotmarketing.com/wp-content/uploads/L@TH_Ep_155-scaled.jpg) As you can see from the infographic above, 👆 you want to work through 4 main stages of a strategy. - **Campaign #1: See** – These are images or video ads that can be boosted content or use a call to action that drives to a landing page. These ads are “native” and do not try to sell; instead, they entertain, inform, and engage. The goal here is to gain attention and build your custom audience. - **Campaign #2: Think** – Your audience has now seen your brand, and it is recognizable to them. These ads will be shown only to those people who interacted with you in Campaign #1. You want to give them something of value, rather than asking for a sale – that’s coming. But first, you want to engage your custom audience, and you can target them directly. - **Campaign #3: Do** – Now, you’re ready to make the offer. You’ve developed recognition and awareness and provided your prospects with value; now, you can make them an offer that primarily benefits them. For example, you could use [**Facebook Instant Experiences**](https://www.facebook.com/business/ads/instant-experiences-ad-destination) (full-screen immersive content). You can see an example of that below. 👇 - **Campaign #4: Care** – Continue to use these channels to ensure engagement, retention, and continued additional sales. Paid advertising becomes extremely profitable on 2nd, 3rd, and 4th sales from leads acquired from these channels. ![](https://honeypotmarketing.com/wp-content/uploads/jeep-ad.png) ## Optimizing Your Ad Campaigns Closely monitor how your campaigns perform in the Facebook Ads Manager dashboard. If a campaign isn’t performing well, put your money into an ad that is. If you’re just getting started, try running several ads with small audiences and modest budgets. Once you’ve discovered what works best, use the leading ad as your primary campaign. - You can re-allocate money from under-performing ads to top-performers (even if they’re on another social network). - Automatically boost budgets or start new campaigns based on pre-set performance triggers. - And then improve performance further with automatic, daily recommendations. ## Tracking Your Campaigns’ Performance Once your ads are running, you’ll want to keep track of how they’re doing. You can do this through the Facebook Ad Manager and whatever marketing software you are using. Some of the key metrics to watch include: - **Performance** – This can include metrics like results, reach, frequency, and impressions. - **Engagement** – Includes metrics like Page likes, Page engagement, and post engagement. - **Videos** – This includes metrics like video views and avg. % of video viewed. - **Website** – Can be customized to include metrics like website actions (all), checkouts, payment details, purchases, and adds to cart. - **Apps** – Includes metrics like app installs, app engagement, credit spends, mobile app actions, and cost per app engagement. - **Clicks** – Metrics like clicks, unique clicks, CTR (click-through-rate) and CPC (cost-per-click). - **Settings** – Can be customized to include metrics like start date, end date, ad set name, ad ID, delivery, bid, and objective. Closely monitor how your campaigns perform in the Facebook Ads Manager dashboard. If a campaign isn’t performing well, put your money into an ad that is. If you’re just getting started, try running several ads with small audiences and modest budgets. Once you’ve discovered what works best, use the leading ad as your primary campaign. - You can re-allocate money from under-performing ads to top-performers (even if they’re on another social network). - Automatically boost budgets or start new campaigns based on pre-set performance triggers. - And then improve performance further with automatic, daily recommendations. ## What is Facebook Pixel and Why Do You Need It When You Create Facebook Campaigns? Facebook Pixel is a piece of code that you place on your website that lets you measure, optimize, and build audiences when you create Facebook campaigns. Facebook helps track actions on your site that you care about (aka conversions). These events can be later used when optimizing your campaign’s delivery. Depending on the type of website you have and your marketing needs, you will need to implement different events. After implementing the events on your website, take a test tour to ensure that all desired events fire as expected. One great tool that can help you with this is [**Facebook Pixel Helper**](https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en). It’s a Google Chrome extension that allows you to verify that the events fire up correctly and that the right information is passed. ## And That’s a Wrap Thanks so much for reading, and we hope you found some value here. Here are some great resources for further reading! [**How to Bridge Organic with Paid to Reach Your Customers Everywhere – Wonder Twin Powers Activate**](https://honeypotmarketing.com/how-to-bridge-organic-paid/) – This is a great companion piece to this article. It has some incredible insights into how to bridge your organic and paid content to create the best recipe for success. [**How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook**](https://blog.hubspot.com/marketing/facebook-paid-ad-checklist) – Hubspot put together a handy checklist to help you keep all of your campaign details straight. These will help ensure that you’re tapping into the right audience with the right ad at the right time. [**Facebook Pixel: How to Create Better Facebook Ads for More Conversions**](https://www.shopify.ca/blog/72787269-relax-advertising-on-facebook-just-got-a-lot-easier) – Use this walkthrough to learn more about what the Facebook Pixel is, how to create a pixel, and different ways to use a pixel to improve conversions and drive ROI for your ads. [**7 Reasons Your Instagram Ads Aren’t Delivering**](https://instapage.com/blog/instagram-ads-not-approved) – With all the opportunities Instagram advertising offers to promote products and services, grow brand awareness, and connect with customers, it’s crucial your Instagram ads don’t get disapproved — or they only show on a limited basis. [**20 Facebook Tools for Marketing Optimization**](https://www.business.com/articles/facebook-tools-for-business/) – These 20 Facebook tools can help you use the social media platform more effectively for your business. [**How to Build a Successful Instagram Ad Campaign With Only $5 a Day**](https://www.socialmediaexaminer.com/how-to-build-successful-instagram-ad-campaign-5-dollars-day/) – In this article, you’ll discover how to create and run an autonomous Instagram ad sequence that converts followers into customers for as little as $5 per day. ![](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Categories:** Digital Marketing --- ### [3 Black Friday Marketing Campaigns to Boost Sales Beyond the Holidays](https://honeypotmarketing.com/digital-marketing/black-friday-marketing-2020/) **Published:** November 23, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/3_Campaigns_to_Boost_Sales_Beyond_Black_Friday_.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/3_Campaigns_to_Boost_Sales_Beyond_Black_Friday_.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") With only another week to go, let’s talk about Black Friday marketing campaigns that you can use to boost sales beyond the holidays. Black Friday Beyond! Sounds like a Twilight Zone episode. It’s not. It’s just 2020, and everything seems weird. ![Meme showing Back to the Future and captioned Beyond Black Friday](https://honeypotmarketing.com/wp-content/uploads/Meme-showing-Back-to-the-Future-and-captioned.png "- digital marketing for growing businesses by honeypot marketing")Lets put together campaigns that last longer than BFCMCheck out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New in Digital Marketing? We’ve got some juicy news from the world of digital marketing this week. Check out the articles below. [**Facebook Updates Report Moderation Systems to Ensure Worst-Case Content is Dealt With First**](https://www.socialmediatoday.com/news/facebook-updates-report-moderation-systems-to-ensure-worst-case-content-is/589062/) – After a summer of Facebook facing backlash due to their ineffective reporting policy, they have updated its content moderation queue system, which should lead to significant improvements in addressing the worst-case reports and slowing the spread of harmful content. [**LinkedIn Top Voices 2020: Design**](https://www.linkedin.com/pulse/linkedin-top-voices-2020-design-laura-lorenzetti/) – LinkedIn News is debuting their 6th annual Top Voices list, a collection of hundreds of experts driving today’s professional conversation. As COVID-19 continues to upend our lives, these members are using their voices to help us parse today’s changing world of work, navigate our industries, and find balance through it all. [**Twitter Launches Disappearing’ fleets’ Worldwide**](https://www.reuters.com/article/us-twitter-fleets-idUSKBN27X1TD) – Twitter Inc said on Tuesday it was globally launching tweets that disappear after 24 hours, similar to the stories feature that is popular on Snapchat and Facebook’s photo-sharing app Instagram. [**New Study Outlines Key Considerations for TikTok Promotions and Ad Campaigns**](https://www.socialmediatoday.com/news/new-study-outlines-key-considerations-for-tiktok-promotions-and-ad-campaign/589041/) – If you’re considering TikTok within your 2021 planning, this new analysis report may help. To help businesses tap into the platform and understand what works best to maximize their results, VidMob recently analyzed over 1,400 TikTok video ads. [**SEO Testing Case Studies**](https://www.searchpilot.com/resources/case-studies/) – Split-Testing lessons from SearchPilot. A fantastic resource for anyone looking to expand their knowledge of the SEO world. ## What’s Working? We want to focus on 3 main campaign ideas that can be used for your Black Friday marketing and beyond: - Bundle Offers - Lead Generation Contests - Lead Magnets These campaign ideas are perfect for Black Friday and the holidays, but they can also perform well all year round. BFCM may be the biggest retail event of the year, but there’s no reason why you can use these ideas at any time. Let’s get into it. ## 1 Bundle Offers Creating mixed product bundles is an excellent option for your Black Friday marketing strategy and can also boost sales. Pairing a popular high ticket item with a complimentary add-on can not only make the high ticket item more appealing, with a higher perceived value. Still, it can help sell less popular items that people may not have considered otherwise. For example, let’s use a bundle offer to buy a jacket and get a scarf 50% off. The jackets are $200, and the scarves are $30; this can make purchasing the jacket much more appealing to shoppers, and you’re only giving a $15 discount off a $230 purchase — that’s 6.5% off the whole order. Notice how the bundled products in the above example complement each other? You don’t want to throw things together and cross your fingers. There are strategies and best practices for creating the perfect bundle that will appeal to your customers. Take a look at this example of a bundled Black Friday marketing campaign we created for a client here at Honeypot. ![Example bundle offer banner showing the price and discount clearly.](https://honeypotmarketing.com/wp-content/uploads/Example-bundle-offer-banner-showing-the-price-and.jpg "- digital marketing for growing businesses by honeypot marketing")Always clearly show the original and discounted price![Example bundle offer email creative showing the price and discount clearly.](https://honeypotmarketing.com/wp-content/uploads/Example-bundle-offer-email-creative-showing-the.png "- digital marketing for growing businesses by honeypot marketing")Always show the products included in the bundleThis Black Friday marketing campaign was successful because it smartly bundled a collection of complementary products with the core product at a very attractive discount. The strategy for this campaign: offer the most popular item at a discounted price point with high value bundle items. The e-books and subscription examples above, a Keto success roadmap, Keto recipe book and a 6-month online workout subscription are highly relevant to the goals of our potential customers. Using Value Adds also reduces discounts, which means you’re not giving things away and going bankrupt, which is much more critical for smaller businesses. The e-books in the offer have a high perceived value. By discounting those e-books 100% in the offer, the products were not discounted at all. - Regular price: $226.49 - Actual Discount 14.1% - Perceived Discount 47% So how do you get the ball rolling? An excellent place to start is by using Google Analytics to identify your most popular products. ### Using Google Analytics to Identify Your Most Popular Products Offering a deal on the products that people are most interested in will entice them to take the time to check out your offer and consider a purchase. To identify these products, you’ll want to look at what product pages have the most traffic. This is how you do this: - Click “Behavior.” - Click “Site Content,” then “All Pages.” - Look for your highest trafficked product pages. ![Google analytics screenshot showing how to identify top produst pages on a website.](https://honeypotmarketing.com/wp-content/uploads/Google-analytics-screenshot-showing-how-to.png "- digital marketing for growing businesses by honeypot marketing")How to identify the top product pages by traffic on a websiteIn the image above from [QuickZip Sheet](https://quickzipsheet.com/), we can see that 2 of their most popular products, their Luxe Starter Pack and Baby Starter Pack, would be great to bundle together, targeting parents with newborns and young children. However, it won’t always play out like this. Maybe your top products don’t mix and match well? What do you do? ### Bundle Popular Products With Related Accessories The jacket and scarf example mentioned earlier is an excellent example of this. Scarves may not be a top-selling product, but when paired with a product that people have a lot of interest in, they become much more appealing. After all, who doesn’t love accessories? If it’s a low-cost item, you could even consider bundling it in with a higher ticket item for free. Gifts can be incredibly appealing, primarily when they work as an accessory to the bundle’s main product. You could also collaborate with another local business and bundle complementary products. Say you sell a Phlippen awesome BBQ sauce like the local sauce masters, [**Phlippen’s**](https://phlippens.com/). You could bundle it with a local butcher selling steaks or any business selling food products, including restaurants. Oh, restaurants, we miss you so much. Sephora has some perfect examples of creating bundles of products that complement each other. ![Image showing an example of Sephora cosmetics bundles.](https://honeypotmarketing.com/wp-content/uploads/Image-showing-an-example-of-Sephora-cosmetics.png "- digital marketing for growing businesses by honeypot marketing")Always be sure that your bundle includes products that work togetherLipstick and makeup. Lotion and a beach bag; they just make sense together. Paired with copy that conveys the FOMO on a limited edition and restricting it to online-only purchases creates a sense of exclusivity and urgency, as well. Video games are another great and common item to see bundled. Game consoles can be pricey. Bundling one with the hottest game and offering an extra controller at a discounted price creates a higher perceived value than the console alone. ![Image showing Sony Playstation Black Friday bundle offers.](https://honeypotmarketing.com/wp-content/uploads/Image-showing-Sony-Playstation-Black-Friday.png "- digital marketing for growing businesses by honeypot marketing")Sony does a great job of clearly showing the product price and datesThe example above is a classic example of offering multiple bundles that can be mixed and matched, giving customers more choice and more incentive to buy. ### Upsell Your Bundles Upselling using e-commerce recommendations is a brilliant way to sell your product bundles. 35% of all Amazon purchases come from recommendations, many of which are bundles. Restaurants also do this with their “supersize” options; this allows them to sell more, increasing their average order value, and the customer feels like they’re getting more value for their money. Win-win. Let’s look at a coffee example because I feel like I need more caffeine in my life right now. [![An animated GIF showing the example of an e-commerce upsell and bundle offer at checkout.](https://honeypotmarketing.com/wp-content/uploads/coffee-anim.gif.gif "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/coffee-anim.gif.gif)An excellent example of how to upsell using a bundling strategy at checkout![An image showing the example of an e-commerce upsell and bundle offer at checkout.](https://honeypotmarketing.com/wp-content/uploads/3ve93CYze92azv2FFgAgEEEDhCjcqEAA7 "- digital marketing for growing businesses by honeypot marketing") In the above example, the customer is ordering a 1lb bag of coffee for $22. They’re then offered a second 1lb bag for only $3 more, and then also offered a pack of filters for another $3. So, for $6 more, the customer is getting twice the amount of coffee and an accessory they already needed. It’s a bundle offer that’s hard to turn down. If you’re already buying a bag, why not double your order for only a few dollars more? A final point to make is to ensure that, regardless of what bundles you put together, make sure always to sell your products separately as well. Nintendo learned that the hard way. Their [revenues decreased by 20% when buying a bundle was the customer’s sole option](https://www.forbes.com/sites/hbsworkingknowledge/2013/01/18/product-bundling-is-a-smart-strategy-but-theres-a-catch/?sh=39451ceb7a51) to purchase a product. Learn from their mistake. Here is a step-by-step process for creating a bundle offer for your Black Friday marketing and beyond: - **Start by creating a bundle offer**, including some of your more popular items at a discounted price point. - **Set up Tracking Links and Tags** so you can gather audience insights on who is most interested in your offer and what channels work best to reach them. - **Promote bundles** on your social channels, e-commerce site, and digital ads, using the tracking links you’ve created. - **Focus your message on the offer**, discount, and the time-savings it will offer your target audience. - **Use Remarketing** techniques to re-engage with your audiences, especially with those who abandoned carts. ## 2 Lead Generation Campaigns Lead generation can be a complicated beast. We see so many pop-ups every day that most of them get ignored, or worse – they annoy us enough that we decide to stop visiting the site. So, how do you create a lead generation Black Friday marketing campaign that isn’t boring or annoying? Let’s take a look at the structure of a lead generation campaign. It’s a high-level overview that can be applied to all sorts of campaigns, and a great resource when you’re planning your campaigns. ![An image showing the high level overview of a Lead Generation and Lead Magnet campaign.](https://honeypotmarketing.com/wp-content/uploads/An-image-showing-the-high-level-overview-of-a.jpg "- digital marketing for growing businesses by honeypot marketing")The most important part of this strategy is the communication cadence we develop with our leadsFollowing this structure will help you capture and nurture your leads to create long-lasting relationships, which, in turn, creates future opportunities and more sales. The important thing to note is that you need to warm up your leads to move them through the funnel. You don’t want to start with the hard sell. You want to offer value and then follow up with your core product. ### Getting Started with Lead Generation Campaigns When you get started with creating your lead generation campaigns, you want to follow these steps: - **Know your goals and target market**. To drive success, you’ll need to define your outcomes. The contest goals should align with your business’ marketing objective. - **Choose contest type and prize.** You’ll now want to plan out your campaign details. Choose the best contest type that will work for your campaign. For your prize, there needs to be some incentive; how will it motivate your customers? - **Build your contest.** Now that you have the framework build it! Some essential elements that you’ll want to include: Attention-grabbing title, entry details/rules, a good, high-quality image, and contest details. - **Promote your contest.** Once your contest is live, start promoting it! This can be done by adding a banner to your site, sending an email blast, promoting your contest on your social channels, and through ads. - **Track your results, follow up, learn, and repeat!** Track the results of your contest and create follow-up content (winner announcement). Take what you’ve learned and repeat! Lead gen contests are a great way to entice potential customers and encourage engagement by offering perceived value with your ask. Now it’s not just another annoying pop-up. It’s an opportunity to win something from a brand your interested in. Interest is officially piqued because you’re not just popping up on their screen with your hand out asking for something. You’re offering an exchange and making it clear that there’s something in it for them. Contests are fun. People love entering them, especially if they only have to give their email. How many places have you given your email to? Exactly. Too many to count. Let’s take a look at an example of a lead gen contest we created here at Honeypot for one of our clients. ![A landing page example of a lead generation contest landing page.](https://honeypotmarketing.com/wp-content/uploads/A-landing-page-example-of-a-lead-generation.png "- digital marketing for growing businesses by honeypot marketing")Keeping your landing page simple and to the point is critical for conversion successAs you can see, it doesn’t need to be overly complicated. $400 worth of gear is a very enticing incentive to sign up. It also encourages social media engagement by creating a contest entry rule that requires customers to share an installation picture and tag the business. By doing this, you’re encouraging User Generated Content, which is a goldmine in the world of marketing. Nothing sells a product better than a happy customer showing it off. Here are a few more tips to consider when creating your Lead Gen Contests for your Black Friday marketing: - **Make sure your prize has value** – Your prize must be valuable enough that people will want to enter your contest. It has to catch your potential new customers’ attention and be compelling enough to drive them to participate. - **Have a value specific prize** – Make sure it’s only valuable specifically to people who have the strongest potential of becoming your customers. If it has a strong generic value, everyone will want to enter, and you’ll end up with a ton of unqualified leads. An example of a value specific prize could be an extended trial of your product or service. - **Make everyone feel like a winner** – Attempt to make everyone who enters feel like a winner. You can do this by offering a limited time discount or a sale exclusive to the contestants. Everyone likes to win and feel special, right? - **Use social media** – This is an effective way to spread the word about your contest and your brand and interact and communicate with your leads. - **Like and share** – You can ask customers to like and share your business page or a post on your page. The winner can be then be chosen from the pool of people who shared your post as a form of entry. Be sure to provide an incentive specific to your company, such as a discount or freebie. - **Use Photo contests** – Ask customers to take a photo of themselves with your product and post it to your page. Collect all of the photos and place them in an album with the contest rules. - **Create a designated landing page with a CTA** – When your customers click on the link, they need to land on your contest landing page. The page should include the contest rules and a clear Call To Action. This will increase your chances of conversion. - Contests are a fun, interactive way to generate new leads, create further exposure for your product, and form relationships with customers. When was the last time you were upset about getting free stuff? ## 3 The Lead Magnet Lead magnets are one of the best ways to build a qualified leads list. A lead magnet’s point is to create a piece of content that offers value to the customer in exchange for their email or contact information. Rather than sending people to your home page, you create a landing page to drive audiences to. Landing pages have very specific content matching your offer. Your website will, rightly so, have quite a lot of content that would compete with your simple campaign message. ### How Do Lead Magnets Work? **Offer a piece of FREE valuable content** for your audience; this could be like a product guide, PDF checklist, report, e-book, case study or video. **Create a landing page** where entry to the offer is simple, easy to follow, and accessible. **Promote the lead magnet** with an on-site pop-up, social media, or through digital ads. **Track everything,** set up UTM links and Google tags to understand which channels work best and who is most interested in the content. **Monitor performance and optimize** the offer to maximize the number of potential leads collected. **Follow up with an upsell or promotions** with the new leads list you’ve built. Here’s an example of a lead magnet we created here at Honeypot for one of our clients: ![An image showing an example of a lead magnet landing page.](https://honeypotmarketing.com/wp-content/uploads/An-image-showing-an-example-of-a-lead-magnet.png "- digital marketing for growing businesses by honeypot marketing")Keep it simple and show the visitor the benefit to themInstead of asking for a sale here or offering a discount or bundle, we provided the customer with free content to make a more informed purchasing decision. Another thing to note is the simplicity of the CTA. We asked for nothing more than an email address to receive the free guide, making the customer ask simple and easy. There is no confusion here. What is being offered is clear and obvious, as is what we were asking from the customer – their email. ## And That’s a Wrap As always, we’ll leave you with some more resources to check out at your leisure. Thanks so much for reading, and we hope you found some value here. If you have any questions or stories to tell, share them in the comments! ## If You Liked This Post, Then We Think You’ll Love These… [**Make more money with these product bundling secrets**](https://blog.boldcommerce.com/how-to-use-product-bundling) – The primary focus is to teach you the best e-commerce product bundling strategies and how to use them to increase your store’s revenue. [**5 Product Bundling Strategies You Need to Be Using in 2020**](https://katanamrp.com/blog/product-bundling/) – Product bundling is a practice used by manufacturers from all kinds of industries, and this article covers 5 great ideas to make your bundling strategies successful. [**7 Tips for Generating Leads with Contests**](https://burkhartmarketing.com/7-tips-generating-leads-contests/) – There are many benefits to using contests to help your marketing campaign, such as lead generation. This article has some insightful tips for tactics that work. [**20 Contest Marketing Examples That Prove The Old Way Of Lead Generation Is Broken**](https://www.shortstack.com/blog/contest-marketing-examples/) – This article has some fun ideas for contests that revolve around the holidays. Check it out! [**69 Highly Effective Lead Magnet Ideas to Grow Your Email List**](https://optinmonster.com/9-lead-magnets-to-increase-subscribers/#:~:text=What%20Is%20a%20Lead%20Magnet,%2C%20whitepaper%2C%20video%2C%20etc.) – Lead magnets are one of the best ways to increase subscribers. If you don’t have a lead magnet or don’t have a good one, this resource could be a game-changer for your business. [**11 Tried-and-True Lead Magnet Ideas and Examples**](https://blog.hubspot.com/marketing/creating-lead-generation-offers-from-blogs) – In this article, Hubspot reveals 9 different lead magnets you can create today by repurposing content you already have. **Categories:** Digital Marketing --- ### [Planning Your 2021 Digital Marketing Strategy: Trends to Watch.](https://honeypotmarketing.com/content-marketing/digitalmarketingstrategy2021/) **Published:** November 30, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Planning_Your_2021_Digital_Marketing_Strategy_Trends_to_Watch_.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Planning_Your_2021_Digital_Marketing_Strategy_Trends_to_Watch_.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") 2020 is almost over, and it’s time to start planning your 2021 digital marketing strategy. What’s the best way to develop a solid digital marketing strategy? Use the 70:20:10 rule. ![Confused girl meme. Text](https://honeypotmarketing.com/wp-content/uploads/marketing-meme.png "- digital marketing for growing businesses by honeypot marketing")The 702010 rule is a great way to add diversity and a consistent structure to your content flowCheck out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms’ choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? An exciting story has been stirring regarding a Sherwin-Williams employee who was fired after going viral on TikTok by creating paint mixing videos. The story is a harsh “reminder of the many great ideas from front line employees that die in middle management.” You can read more about it here: [**Sherwin-Williams, Influencer Marketing and UGC Trends: Why Consumers Were Left Shaken But Not Stirred**](https://marketingtechnews.net/news/2020/nov/24/sherwin-williams-influencer-marketing-and-ugc-trends-why-consumers-were-left-shaken-but-not-stirred/) Facebook also has some new features rolling out, to no one’s surprise. Check it out: [**Reaching Customers Where They Are With Facebook’s Click-to-Messenger Ads: A Guide**](https://marketingtechnews.net/news/2020/oct/26/reaching-customers-where-they-are-with-facebooks-click-to-messenger-ads-a-guide/) And Old Spice is looking to break records! [**Old Spice Looks to Create World’s Longest-Lasting White Elephant Game on Social**](https://www.marketingdive.com/news/old-spice-looks-to-create-worlds-longest-lasting-white-elephant-game-on-so/589555/) ## What’s Working? With so much uncertainty globally, people crave transparency and genuine connections more than ever. Conversational marketing and building long-term relationships replace deceptive and aggressive marketing, as consumers demand more from the businesses they give their hard-earned money to. It’s all about customer experience in 2020, and that digital marketing strategy should continue to be strong going into 2021. ## Why Do You Need a Solid Strategy? On-the-fly marketing does not work. Full stop. If you look at the most successful businesses on the planet, you’ll find a common thread. They didn’t get their success by accident. It is vital to have a long-term, forward-looking approach to planning with the fundamental goal of achieving sustainable competitive advantage. Why? - It sets clear tasks and objectives and coordinates employees towards a unified goal your business wants to achieve. - Ability to divide the work into small manageable tasks and assign specific duties to each employee. - Your competitors have a strategy, so if you don’t have a clear road map of where you want to be and how you’ll get there, you’ll get left in the dust. - It helps you determine your target markets and better understand your customers. - Without a clear plan, you will not be able to use your resources efficiently. - Having a solid strategy that always reminds your customers about you being there is crucial. And helps your business appear more professional. ## The 70:20:10 Rule ![image of numbers 70 20 and 10 in red, blue and green.](https://honeypotmarketing.com/wp-content/uploads/702010.png "- digital marketing for growing businesses by honeypot marketing") The team at Honeypot Marketing is dedicated to producing high-quality content and providing our clients with results that generate growth. When handling an account, we ensure we are using tactics that work across all platforms. We also ensure that we are testing and experimenting with new tactics. Internally, we follow a framework that guides out organic and paid content creation – the 70:20:10 rule. **What is The 70:20:10 Rule?** - **70%** of our content strategy **is assured**. We know it works and will use this strategy when constructing most of our content. - **20%** of our content **is a light experiment or a test**; this provides great insight and can enhance our social media strategies in the future. - **10%** of our content **is a new idea**, something creative, and might seem removed from the strategy we have in place. If it doesn’t perform, we move onto something new. ![A coloured graph showing the breakdown of the 70/20/10 rule.](https://honeypotmarketing.com/wp-content/uploads/702010-graph.png "- digital marketing for growing businesses by honeypot marketing")You want to create content at different levels because spending all of your resources at one end of the spectrum or another means sacrificing either quality or consistency## The 70% Rule The majority of the content you produce will fall into this category – it’s the proven content—your bread and butter. This means that 70% of your marketing should be the planned ‘marketing as usual’ content. This content is generally low risk, not overly time-consuming, and should speak to your business’ core expertise and the customer’s needs or pain points. - Here are some real-world examples from Honeypot: ![Screenshot of Honeypot Hive Hack showing how Snapchat filters work.](https://honeypotmarketing.com/wp-content/uploads/HPT-hive-hacks.png "- digital marketing for growing businesses by honeypot marketing")Hive Hacks is a regular series of ours where we give step by step tips on how to use special features on social media platforms![Mobile Storage Rentals social post that links to a blog for more info.](https://honeypotmarketing.com/wp-content/uploads/Mobile-Storage-Rentals-Blog.png "- digital marketing for growing businesses by honeypot marketing")An informative post that leads to an onsite blog where audiences can learn more a great way to drive traffic to your site without pushy sales tacticsThese posts relate directly to the brands but are not pushy sales tactics. Instead, they offer the audience high-level information that showcases the brand’s specialties and knowledge. It also helps consumers make more informed decisions, leading to higher satisfaction rates, and establishing long-term relationships. ## The 20% Rule This content can be moderately risky and is directly related to the 70%, aiming to pull your prospects further down the sales funnel. With this segment, you want to target a potential new audience. Developing this new, innovative content helps enforce a deeper engagement with your audience. Your investment in this category may not see an immediate return, but it lays the groundwork for the future and helps outpace the competition. You’ll perform the necessary analysis and analytical work to **measure past content**. Setting content goals with specific benchmarks and iterating based on the results is the fastest way to set yourself apart from the competition and make your content more relevant to your target audiences. Here are some real-world examples from Honeypot: ![email marketing infographic in yellow and black with 4 tips.](https://honeypotmarketing.com/wp-content/uploads/email-marketing-infographic.png "- digital marketing for growing businesses by honeypot marketing")Infographics are a great way to capture attention and share information thats easily digestable![Meme using The Umbrella Academy with text: Marketers guessing what their audience wants.](https://honeypotmarketing.com/wp-content/uploads/marketing meme-1.png "- digital marketing for growing businesses by honeypot marketing")Using memes helps keep your content fresh and entertaining by injecting some humour and playing up pop culture references that most people can recognize![ ](https://honeypotmarketing.com/wp-content/uploads/undefined.png "- digital marketing for growing businesses by honeypot marketing") A post with video generates 1200% more shares than text and image content combined. Repurpose old content by turning it into a video! ## The 10% Rule The final piece of the pie is where true innovation happens. This 10% should go to high-risk, high-reward content. This practice encourages the content team to explore opportunities for growth in unexpected areas. It’s the groundbreaking ideas that haven’t been tested – new ways of connecting with audiences that could become tomorrow’s 20% or 70% in your digital marketing strategy. It’s the innovative part of your content that’s meant to see into the future. When done right, it can pay off by setting you up as a trendsetter in your niche. Innovation is best grown when strategies are developed. You can create models, analyze data, and scale ideas that win. Sometimes, the best ideas come when we think outside the box. Tik Tok is an excellent example of marketing that falls into the 10% bucket. Many businesses think it’s not right for them and ignore it because they don’t truly understand it or how to use it effectively – and it can be handy. Here are some real-world examples from Honeypot: [![Spotify playlist for Father's Day showing a list of classic rock songs.](https://honeypotmarketing.com/wp-content/uploads/HPT-Spotify-Playlist.png "- digital marketing for growing businesses by honeypot marketing")](https://open.spotify.com/show/64uSeTPGVWrzOkyYGhvifR?si=puRd2OZZRsm-7RfZvPlb8g)A Spotify playlist isnt something youd typically see from a marketing agency but posting at the right time on the right channels to the right audience helped make it a success We went in an unexpected direction with a charity run for climate change for this client, and it resonated with their audience. As you can see, the central theme here is unexpected. In these examples, we tried something new in our digital marketing strategy that didn’t directly relate to these brands but still resonated with their target audiences. Remember that your audience is people, and people have many interests that go beyond your brand. That’s why developing personas is so critical to understanding your target audience. It helps you understand what kind of people they are and what they’re interested in, which opens up endless content possibilities. ## Trends to Watch in 2021 **Voice Search** is quickly becoming more and more common every day. The technology has improved dramatically in the past few years and has been integrated into pretty much every device connected to the internet. I used to think it was a gimmick until I got a smart TV that I could talk to. Now I never type in a search on YouTube – I tell the TV to do it. This is also changing the keywords marketers need to use because when we use voice search, we don’t speak as we type. We tend to use more precise phrases that are more conversational than search queries typed into the search bar. ![Image of voice search devices, Amazon Echo/Alexa, Google Home/Nest, Microsoft Cortana.](https://honeypotmarketing.com/wp-content/uploads/voice-search-screenshot.png "- digital marketing for growing businesses by honeypot marketing")Voice search devices are becoming commonplace in homes along with our phones and other smart devices**Shoppable Social Media** is all the rage right now, and for a good reason. Watching a video or seeing an image of a product and immediately purchasing it with the click of a button or a swipe has taken convenience to a whole new level. ![Image of phone with a woman on screen with purchase tags pointing at her clothing.](https://honeypotmarketing.com/wp-content/uploads/Shoppable-posts.png "- digital marketing for growing businesses by honeypot marketing")You can now literally buy the clothes off someones back Like what you see Now there are handy purchase tags attached to images that allow for quick and easy shopping**Gamification** integrates game components like point systems, leaderboards, or badges into non-game activities to increase engagement and motivation. Who doesn’t like games? They’re fun, flashy, interactive, and they can transport us to worlds beyond imagination. Using gamification posts can boost audience engagement, help build brand awareness, and generally creates a positive association since games reward players unless you’re a Dark Souls masochist. I will admit that I am… ![Black animated scratch and win card with 3 gold circles to scratch for beauty products.](https://honeypotmarketing.com/wp-content/uploads/gwynnie-bee-scratch.gif "- digital marketing for growing businesses by honeypot marketing")Everyone likes the feeling of winning something It doesnt have to be an outrageous prize Its just fun and satisfying to be rewarded for playing**Chatbots \[DM marketing\]** Chatbots are those cute little buddies that hang out in the bottom right-hand corner of most modern sites these days. They can be convenient for instantly answering the bulk of general questions people have, improving engagement, customer retention, and even increasing sales by assisting customers in navigating your site and finding more products they may be interested in. We’ve talked about chatbots in some of our previous blogs, and you can find those here: [**Why Real-Time Messaging & Chatbots are the Key to Unlocking Customer Engagement**](https://honeypotmarketing.com/how-to-use-chatbots/) [**Social Media Customer Service Strategy: 12 Reasons You Need One in 2020**](https://honeypotmarketing.com/social-media-customer-service-2020/) ## That’s a Wrap Here are some more resources for those who want to explore further! [**Using the 70:20:10 rule in your digital marketing**](https://www.smartinsights.com/marketing-planning/marketing-models/using-the-702010-rule-in-marketing/) – How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy. [**Digital marketing trends in 2021: A different post-COVID look**](https://voluum.com/blog/digital-marketing-trends-2021/) – This article discusses some interesting potential trends of 2021, such as shoppable posts and de-personalization. [**Using The 70-20-10 Rule to Build Effective Content Strategy**](https://www.envimarketing.com/blog-interface/2018/2/28/70-20-10-rule-content-strategy) – The key to effective content strategy is finding the perfect balance between promotional and brand-building content. This article breaks down the 3 sections of the 70:20:10 rule. [**2021 Global Marketing Trends: Find your focus**](https://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends.html) – Constant technological change and increasing reliance on digital can leave people wanting for human connection. These seven trends can help build connections to drive engagement and growth for brands in an unprecedented 2021. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Content Marketing --- ### [5 Lead Generation Tactics To Use For Your Next Webinar](https://honeypotmarketing.com/digital-marketing/lead-generation-tactics-for-webinars/) **Published:** December 7, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/5_Lead_Generating_Tactics_to_Use_For_Your_Next_Webinar.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/5_Lead_Generating_Tactics_to_Use_For_Your_Next_Webinar.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") In-person meetings are not coming back any time soon. Webinars are an excellent alternative, and a great way to build up a lead generation program and boost sales. To help, we will be discussing 5 lead generation tactics you can start using today for your next webinar. ![Image of a man tapping his temple with the words](https://honeypotmarketing.com/wp-content/uploads/webinar-tactics.png "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platform of choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? Google is making BIG moves again with its new core update. You can read about it here: [**Google December 2020 Core Update Is Live – Here Is What We See Now**](https://www.seroundtable.com/google-december-2020-core-update-30545.html?fbclid=IwAR32CCsLg0TOWTvE_Z9ihuRy3fvxqAlgTzx5OteZTsYMDZnkI9rSRkSRCQs) – So far, and it’s early, this appears to be an actual Google core update. Some sites have reported huge wins or losses, like over 30% or more, and it is less than a day since it began to roll out. ## What’s Working? A digital presence is critical for a business to survive in 2020. So it’s a good time to break down how to develop a successful webinar! Here are the 5 lead generation tactics we will be discussing: **\#1 – Create a Profile of your Ideal Buyer.** **\#2 – Create Webinar Content That Speaks to Potential Leads.** **\#3 – Promote Your Webinar.** **\#4 – Develop a Lead Score Process Specific to Webinar Leads.** **\#5 – Post-Webinar Lead Nurturing** Let’s dive in! ## \#1 – Create a Profile of your Ideal Buyer You can’t pull off a successful webinar if you don’t understand who your customers are. You might think you want to attract as many people as possible, but that’s not actually a good idea. Think of it this way – do you want 1 million attendees and no engagement, or do you want 1000 attendees and 50 qualified leads? It’s all about reaching qualified leads. Attracting a group of people who will never be your customer is a waste of your time, energy, and resources. That’s why it’s essential to understand who your prospects are, what they’re into, what their pain points are, and how you can help them. A buyer persona is a detailed description of someone who represents your target audience. This person is not a real customer but a fictional person who embodies your best potential customers’ characteristics. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. The idea is to think about and speak to this model customer as if they were a real person. This will enable you to craft marketing messages targeted specifically to them. Let’s walk through a case study to help paint a clearer picture of the process. ![A woman in a blue knitted sweater holding balls of yarn and knitting needles.](https://honeypotmarketing.com/wp-content/uploads/Amy.png "- digital marketing for growing businesses by honeypot marketing")Amy will be our case study as we work through the 5 lead generation tactics for her webinarAmy is the owner of a Knit Wear store, and she’s looking to host a webinar. **Do Thorough Audience Research** Amy has found that women aged 25-35 are starting to pick up knitting, and it’s a great avenue to target. **Identify Customer Pain Points** Amy’s customers feel they lack real-world skills and want to branch out into new things. **Identify Customer Goals** To learn how to make their own various types of clothing. **Understand How You Can Help** Learning a new skill can help open up new doors, and Amy can provide that knowledge. **Create a Buyer Persona** Amy has constructed an ideal customer profile of Katie Prescott. ![Image of a persona card with headshot, and text including](https://honeypotmarketing.com/wp-content/uploads/persona-development.png "- digital marketing for growing businesses by honeypot marketing")This is an example of a buyer persona that Amy would use to determine where to focus and what type of message would resonate best with her target audienceWe talk about personas more in this blog, which you can check out here: [**Research. Strategize. Execute. 3 Pillars of Building Your Brand Online.**](https://honeypotmarketing.com/guide-online-brand/) ## **\#2 – Create Webinar Content That Speaks to Potential Leads** To develop a useful webinar, you’ll want to narrow down your subject to a specific topic that will be informative to your target audience. - **FAQs**: Explore your frequently asked questions for topics. - **Search Top Traffic pages with Google Analytics**: See what content is being discussed and shared the most on your site. - **Ask Sales / Social Team**: If you have team members, what are they discussing with customers? - **Poll Your Audience**: Directly asking your audience what they are interested in is a sure-fire way to help you choose. - **Competition**: What are the competitors doing? See where you can adapt, modify, and build your own strategy. Amy found that her customers were most interested in learning how to crochet, so she decided that it was best to base her webinar on crocheting fundamentals. ![Desk with a black lamp and Mac PC with the screen showing How to Crochet.](https://honeypotmarketing.com/wp-content/uploads/Amy-1.png "- digital marketing for growing businesses by honeypot marketing") ## **\#3 – Promote Your Webinar** Amy now has an idea of who she wants to target and what content she’ll be presenting; now, she can promote her webinar. She can do this in a variety of ways. Let’s take a look at a few options: **Social Media** – Posts, display ads, and setting up a Facebook event are some great ideas proven to perform. Amy could also consider boosting content to custom & look-a-like audiences to expand her reach to more highly targeted audiences. **PPC** – Display campaigns are great because they solve three of the challenges of promoting: volume, reach, and targeting. **Email Marketing** – Reminder emails keep your registered guests engaged and continue to warm them once the webinar is done. Let’s take a look at some real-world examples: ![Milwaukee Bucks ad showing 2 players, with the headline,](https://honeypotmarketing.com/wp-content/uploads/Milwaukee-Bucks-ad.jpg "- digital marketing for growing businesses by honeypot marketing")This Facebook ad is a great example of the use of FOMO to create a sense of urgency and scarcityWhat this ad gets right: - Uses **direct messaging** → YOUR seats - Leverages Fear Of Missing Out (FOMO) by **promoting scarcity** → Act now! While Supplies Last! You Don’t Want To Miss Out! - Straight to the message by displaying a **clear CTA** and keeping it short and punchy! ![Woman wearing a red jacket writing on a white board. headline](https://honeypotmarketing.com/wp-content/uploads/Karla-Dennis-ad.png "- digital marketing for growing businesses by honeypot marketing")This ad does a great job of keeping it real and relatable by avoiding stock photos and using an actual image of the host writing on a whiteboardWhat this ad gets right: - More **personalized** using the host’s own image in her office, writing on a whiteboard, instead of using stock photos. - Offering a fact but **leaving on a hanger** to entice the reader to learn more. - **Addresses the pain point and solution** in a simple and compelling message. ![Vector graphic of woman with pink hair, blue background and list of symptoms with icons.](https://honeypotmarketing.com/wp-content/uploads/Courtley-Chiropractic-ad.png "- digital marketing for growing businesses by honeypot marketing") What this ad gets right: - **Opens with an impactful statement** and conveys a sense of popularity. - Focuses on speaking to the **pain points** their target audience feel. - The creative is **colourful, bright, and engaging** to catch and keep a reader’s attention. ![Landing page with mix of text, video and imagery promoting live landing page reviews.](https://honeypotmarketing.com/wp-content/uploads/Kickoff-Labs-landing-page.png "- digital marketing for growing businesses by honeypot marketing") What this landing page gets right: - Addresses the **pain points** of the target reader immediately. - Using past clients to **build legitimacy** to know who supports them if you don’t remember the brand. - Offers **valuable content** as a lead magnet. And finally… ![ ](https://honeypotmarketing.com/wp-content/uploads/undefined.jpg "- digital marketing for growing businesses by honeypot marketing") Why Facebook Forms is another great option: - **Offers additional information** about the webinar. - **Collects essential contact information**. - **Auto-filled by Facebook**. ## **\#4 – Develop a Lead Score Process Specific to Webinar Leads** Lead scoring is the process of assigning values, often in the form of numerical “points,” to each lead you generate for the business. Everyone will score their leads differently because you’re ranking leads based on your specific marketing goals. There are different lead scoring models depending on what your goals are. Some common examples: - Demographic Information - Company Information (B2B) - Online Behavior - Email Engagement (Open, didn’t open, open read but didn’t click) - Social Engagement - Spam Detection ![Lead scoring graphic with 4 squares, engagement, not a good fit, try another product, sale.](https://honeypotmarketing.com/wp-content/uploads/lead-scoring-graphic.png "- digital marketing for growing businesses by honeypot marketing")This is a visual example of how lead scoring works showing how to move prospects through the funnelBelow is an example of lead scoring based on behaviour, specifically used to engage leads with valuable content before the webinar. The focus here is that **no lead is ever a dead end**; by giving them multiple opportunities to act, you have a better chance of getting a more significant number of attendees. [![Graphic chart of a webinar promotion emial plan showing branching paths of contact.](https://honeypotmarketing.com/wp-content/uploads/Webinar-promotion-email-plan.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Webinar-promotion-email-plan.jpg)This chart details the process and flow of an email campaign to promote a webinar## **\#5 – Post-Webinar Lead Nurturing** Back to the case study! Let’s congratulate Amy! Her webinar went smoothly! Now what? Is she done? Not yet. Not every lead attended her webinar, and some just weren’t ready to buy yet. So how does she engage and nurture these leads? **Offer On-Demand Access** ⅓ of all webinar attendees just watch the on-demand event. That’s a large piece of the pie you don’t want to miss out on, so make sure to promote an on-demand version for those who missed the live event and capture new leads. **Provide Relevant Content Post-Event** Repackage some of the most popular webinar content into infographics, ebooks, or snackable video clips. You can use feedback from the live Q&A, polls, and downloadable content to determine what resonated with attendees. If you’re looking for inspiration on how to put an infographic together, Visme is a great resource. You can check it out here: [**What is an Infographic? (Examples, Tips and Templates)**](https://visme.co/blog/what-is-an-infographic/) **Follow Up With Attendees** Send out an email thanking attendees and collect feedback to improve your next webinar! But don’t stop there. You’re starting to develop a relationship. Think of different ways you can reach out and engage with them, such as sharing valuable content such as infographics, ebooks, or snackable video clips, etc. Here are some examples of post-webinar content we’ve created here at Honeypot for our weekly Live @ the Hive streams. ![instagram quote waveform video.](https://honeypotmarketing.com/wp-content/uploads/instagram-quote-waveform.png "- digital marketing for growing businesses by honeypot marketing")This is an example of a waveform video clip taken from the Live the Hive weekly stream![Live at the Hive video clip, headline is](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-video-clip.png "- digital marketing for growing businesses by honeypot marketing")This is an example of a snackable video clip created from our weekly Live the Hive stream![Black and yellow infographic with title, 4 Steps to an Email Marketing Campaign.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-infographic.png "- digital marketing for growing businesses by honeypot marketing")This is an example of an infographic crafted from our weekly Live the Hive stream## How These Lead Generation Tactics Will Bring Your Campaign Success? As you can see, hosting a live webinar takes some work and planning, and lead generation tactics. You can’t just press the big green button and hope it goes well. To achieve success, you need a strategy in place and the right lead generation tactics to execute that strategy. As we followed along Amy’s journey, we were able to see how following these 5 lead generation tactics step-by-step helped her develop a successful webinar and promote it to the right people. Each of these tactics works together to create a framework that narrows down your prospects to the most qualified leads, which is what will determine success. ## That’s a Wrap! We hope you enjoyed the read and found some valuable insights to help on your webinar adventures, and as always, we’ll leave you with some more resources to check out at your leisure. Thanks for reading! Stay safe. Stay healthy. [**Ultimate Planning Checklist for Successful Webinars**](https://contentmarketinginstitute.com/2016/05/planning-checklist-webinars/) – Done well, a webinar can help you move your buyer’s sales needle from “just researching” to “ready to buy now.” This article walks you through a 5 stage process with some great insights. [**How to Generate Leads From Webinars**](https://neilpatel.com/blog/generating-webinar-leads/) – What’s the secret sauce for generating leads and turning them into sales? This article tells you what you need to know with a thorough approach to the process. [**Answer the Public**](https://answerthepublic.com/?fbclid=IwAR26mJvuU5YTFV1c19BWsG8FcyTg-V1vq0Ri9v1Ykx4-duV_m8cm47pqTuU) – A great resource to find out what people are asking and searching for! [**SparkToro**](https://sparktoro.com/?fbclid=IwAR2i1JvQVTDeZHbVE6o-NBPjk_QbtSm_LqUc_c3ZYY_sCK61qtfyVAxcggQ) – Another great resource to instantly discover what your audience reads, watches, listens to, and follows. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing **Tags:** Digital Marketing, Digital Marketing Strategy, Email Marketing, Facebook, Google, How To, Internet Marketing, Marketing, Marketing Strategy, Marketing Tips, Small Business, Social media marketing, video marketing --- ### [Non-Linear Customer Journeys and How to Implement Them](https://honeypotmarketing.com/abm/non-linear-customer-journey/) **Published:** December 14, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Non-Linear_Customer_Journeys_and_How_to_Implement_Them.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Non-Linear_Customer_Journeys_and_How_to_Implement_Them.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") What is a non-linear customer journey, and how do you implement one into your marketing strategy? A customer journey map is a great tool and a visual way to represent a somewhat complicated process – the path each customer takes as they interact with your company. Understanding that journey is the first step to fixing roadblocks or capitalizing on advantages. ![shocked baby yoda with the text #when you realize you went the wrong way and forgot the map."](https://honeypotmarketing.com/wp-content/uploads/baby-yoda-meme.png "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## Customer Journey Mapping How do we provide customers and prospects what they need/want at any given time on a personalized level? Customer Journey Mapping. Creating a non-linear customer journey map helps visualize the interconnectedness of modern cross-channel customer experiences. Businesses that use customer journey mapping to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue. The ultimate idea behind customer journey mapping is to understand our customers better. The task of merely tracking what actions your customers take is brutal, and to put them into a linear journey is nearly impossible. And that’s why we’re talking about the non-linear customer journey! Let’s get to it. ## Why Do You Need a Non-Linear Customer Journey? Back in the day, we looked at the customer journey in a much more linear way. It looked like this: ![Image of customer journey funnel, each section is coloured and goes from wide to narrow.](https://honeypotmarketing.com/wp-content/uploads/customer-journey-funnel.jpg "- digital marketing for growing businesses by honeypot marketing")Image of customer journey funnel each section is coloured and goes from wide to narrow Elements of this funnel are still intact in today’s non-linear customer journey. Even the number of touchpoints has dramatically increased, and the order in which things happen can differ from one customer to another. The new path to purchase is much more complicated than the old linear way. Customer touchpoints can now include a wide variety of channels, such as: - Email - Online Ads & Promoted Social - Offline Ads / Content - Social Media Networks - Recommendations - Website & Content - Webinars Simply put, the customer journey does not happen in a linear path anymore. The many touchpoints available to customers creates divergent paths that break away from the traditional linear funnel. Now, a non-linear customer journey looks more like this: ![image of a complex non-linear customer journey from start to purchase decision.](https://honeypotmarketing.com/wp-content/uploads/The-complex-funnel-source-Forrester.png "- digital marketing for growing businesses by honeypot marketing")Image of a complex non linear customer journey with many touchpoints from start to purchase decision Now, let’s look at the different types of non-linear customer journey maps you can use. ## 3 Core Approaches to a Non-Linear Customer Journey There are many ways you can create a non-linear customer journey map, whether it’s a complex maze of pathways or a simple chart. We’ll be taking a look at 3 types of mapping you can use, depending on your situation. - **Empathy Mapping** - **Experience Mapping** - **Customer Journey Mapping** Whatever model you choose, remember the “5 W’s”: Who, What, Where, When, and Why. Let’s use a case study example to walk through. Paul Sanders is a marketer and wants to learn how to develop an integrated marketing strategy. Experience has shown that many digital marketing sites were not as helpful as had hoped. He finds [**Marketer Knows**](https://marketerknows.com/) during his research and goes through the process of signing up. - Marketer Knows is a community of digital marketers, marketing managers, business people, and entrepreneurs. - A **free-to-join community** that individuals can join to learn about Digital Marketing. - Helps you achieve your marketing goals by mastering digital marketing with **roadmaps**, **courses**, **guides**, and **more**. Now, before we get into the mapping, let’s figure out who Paul Sanders is by developing a customer profile. ## What is the Customer Profile? A customer profile lists pain points, interests, buying patterns, and demographic characteristics of a company’s customers. You can’t be all things to everyone, but you can create a customer profile to learn more about your ideal customer, who they are, and what they do. Building a customer profile can help you run better marketing campaigns that increase your profits. With all that useful information, you can decide which strategy to implement and which ones to avoid. The customer profile is **NOT** the persona, but it will eventually integrate into the process. You can read more about personas in our blog here: [**Research. Strategize. Execute. 3 Pillars of Building Your Brand Online.**](https://honeypotmarketing.com/guide-online-brand/) Let’s take a look at 3 different types of customer profiles: ## **Example #1 – Scorecard** This customer profile uses a scoring system to determine if a customer is a right fit for this course. It assesses the prospect on five different criteria and gives them a score for each ranging from zero to two. If the total score meets a preset benchmark, your company can consider targeting this individual. [![Customer profile scorecard with yellow background showing how well an ideal customer will fit.](https://honeypotmarketing.com/wp-content/uploads/0_0-e1607707162681-1024x497.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/0_0-e1607707162681.png)Customer profile scorecard showing how well an ideal customer will fit ## **Example #2 – Profession** Each customer type is broken down by demographics, core values, and preferred communication channels. It includes a summary describing how the marketing team should advertise to these individuals. You can work alongside your team to turnout effective campaigns that resonate with each segment of its customer base. [![Customer profile segmentation chart showing different customer types, each with summary details.](https://honeypotmarketing.com/wp-content/uploads/customer-profile-segmentation.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/customer-profile-segmentation-e1607707190104.png)Customer profile segmentation chart showing different customer types each with summary details ## **Example #3 – Persona** Creating buyer personas will help you determine your marketing strategy. It showcases who the buyers are, their current obstacles, and the goals they are trying to accomplish. It creates a roadmap for success by diving deeper into customer personalities helping you understand the individual, and listing all the essential information we need to know about this customer type. This includes background data, demographics, and behavioural identifiers. Think of it as a living document that you can continue to refine, using real data from your actual customers, to develop your personas’ accuracy further. [![customer persona card with headshot and basic details](https://honeypotmarketing.com/wp-content/uploads/unnamed-2.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/unnamed-2.png)This is an example of a customer persona detailing goals frustrations personality type and other basic information ## Empathy Mapping – Why Is This Effective? What Is It? Empathy maps provide a glance into who a user is as a whole, serving as a **collaborative visualization** used to explain what we know about a particular user. Empathy mapping also: - Externalizes knowledge about users. - Creates a shared understanding of a customer’s needs. - Aids in decision making. Traditional empathy maps are split into 4 quadrants (Says, Thinks, Does, and Feels), with the user or persona in the middle. ![Customer empathy map with 4 squares- says, thinks, does, feels- with headshot in the center.](https://honeypotmarketing.com/wp-content/uploads/unnamed-1-1-e1607707681242.png "- digital marketing for growing businesses by honeypot marketing")This is an example of the structure of a traditional Customer Empathy Map with 4 squares and a headshot in the center **SAYS**: What the customer says out loud—verbatim and direct quotes from research. - **Example:** “*I want something reliable.*” **THINKS**: What the customer is thinking throughout the experience. - **Example:** “*This is really hard to understand.*” **DOES**: The actions that the customer takes. What physical actions are the customers taking? - **Example:** Shops around to compare prices. **FEELS**: The customer’s emotional state. What are they worried or excited about? - **Example:** Confused – Too much misleading info. > Empathy mapping is all about understanding the customer on a deeper emotional and relatable level. The KPIs you’d want to measure for this includes: **Life Cycle** – Conversion Rate, Up-Selling Rate, Renewal Rate, Customer Lifetime Value. **Numbers & Rates** – Bounce Rate, Click-Through Rate, Customer Complaints, Direct Traffic. **Satisfaction** – Customer satisfaction Index, Intention to Repurchase, Satisfaction with Interaction. ![Customer satisfaction graph with 5 circles showing varying degrees of satisfaction through percentages.](https://honeypotmarketing.com/wp-content/uploads/unnamed-2-1-e1607707992518.png "- digital marketing for growing businesses by honeypot marketing")Customer satisfaction graph with 5 circles showing varying degrees of satisfaction through percentages ## Examples of Empathy Mapping Let’s take a look at a couple examples of what empathy mapping looks like: [![Empathy mapping example with 4 squares-says, thinks, does, feels- with headshot in the center.](https://honeypotmarketing.com/wp-content/uploads/unnamed-3.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/unnamed-3.png)Empathy mapping example with 4 squares says thinks does feels with headshot in the center [![" **Categories:** Account Based Marketing, Digital Marketing **Tags:** Digital Marketing, Digital Marketing Strategy, How To, Marketing, Marketing Strategy, Marketing Tips, Social media marketing --- ### [Lead Scoring Tactics for Qualified Conversions](https://honeypotmarketing.com/digital-marketing/lead-scoring-tactics/) **Published:** December 21, 2020 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Lead_Scoring_Tactics_for_Qualified_Conversions.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Lead_Scoring_Tactics_for_Qualified_Conversions.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Lead scoring can change the game of acquiring leads, and this week we’re talking about **lead scoring tactics** that will allow you to focus your time on leads who are more likely to convert into actual customers. This is a sort of sequel, or companion piece to our previous blog, which you can find here, for those that missed it: [**Non-Linear Customer Journeys and How to Implement Them**](https://honeypotmarketing.com/non-linear-customer-journey/) ![scale showing an apple weighed against boxes](https://honeypotmarketing.com/wp-content/uploads/meme-leads.png "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What is Lead Scoring? Lead scoring is the process of assigning each of your leads a score. The score is based on who they are, how they interact with your business, and how likely they’re going to convert into a customer. By reviewing your customers’ past behaviours and other characteristics, you learn who your sales team should focus their efforts on. Look at this graphic below for some interesting statistics on how lead scoring tactics can help grow your business. [![Lead scoring graphic showing stats on how it can help your business.](https://honeypotmarketing.com/wp-content/uploads/lead-scoring.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-scoring.png)As you can see improvements are across the board from streamlined sales processes to laser focused marketing communicationsIt isn’t enough to just build a massive email list and market to everyone. You also have to make sure that your leads are qualified to purchase the product or service you’re offering. This is where lead scoring can help. Check out this excellent short video from Hubspot that’s a great summary of the concept of lead scoring. Also, I frickin’ love pinball. ## Why Do You Need Lead Scoring Tactics? Lead scoring pinpoints leads who are genuinely interested in your business’ product or service. When you use lead scoring tactics to create your lead nurturing campaigns, it can help increase lead-to-customer conversion rates. You can also determine which stage of your marketing funnel needs more nurturing. That way, you can map your content properly, so they’ll convert more quickly. Other benefits include shortening your sales cycle and increasing your business’ ROI. Marketing Sherpa states that only 27% of the leads your marketing team hands over to your sales team are qualified leads. This means that 73% of those leads are likely time wasted for your team. The more qualified your leads are, the more efficient your team will be. And you’ll save a ton of wasted time and money. [![Bar graph showing a list of the top marketing priorities of companies over 1 year.](https://honeypotmarketing.com/wp-content/uploads/converting-leads-into-customers.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/converting-leads-into-customers.png)Theres a reason why converting leads into customers is the 1 marketing priority of successful companies## How Do You Set Up Lead Scoring? There are some great tools out there that can make your lead scoring tactics a breeze to execute. Really. Sure, it can be some complex stuff, especially when you get into larger companies with multiple channels and touchpoints to track. But with the right tools, any job can be made more manageable. Here at Honeypot, we use [**Active Campaign**](https://www.activecampaign.com/) – precisely because of the advanced automation toolsets they have available. It’s intuitive to use and a fantastic feature to have when setting up mail campaigns. [**Mailchimp**](https://mailchimp.com/) and [**Salesforce**](https://www.salesforce.com/) also have excellent tools that can help you set up lead scoring and are very popular in the industry. Let’s take a look at some examples to help illustrate the process. [![Example of lead scoring chart with persona headshot and 3 stages of lead scoring tags.](https://honeypotmarketing.com/wp-content/uploads/lead scoring-1.png "- digital marketing for growing businesses by honeypot marketing")]()In this example Cindy is scored as an unqualified lead because she did not open the email sent to her[![ ](https://honeypotmarketing.com/wp-content/uploads/undefined-1.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/undefined-1.png)In this example Daniel opened the email created an account and downloaded a marketing template Because he completed all of the actions he is scored as a highly qualified leadAs you can see from the two examples above, the framework for setting up lead scoring doesn’t need to be complicated. In these examples, we track 3 basic steps. - Opening the email. - Creating an account on Marketer Knows. - Downloading a Marketing Template. The third action could also be enrolling in a tutorial lesson, or any other action performed on the website. By creating this flow, you’re able to see what people are interested in, and where interest falls off. You can then take all this data and refine your marketing message to these leads to align with the things they were showing the most interest in. You can also segment the unqualified leads so you’re not wasting time trying to sell to disinterested leads, which can save a boatload and time, effort, and money. ## Advanced Lead Scoring Tactics Depending on the size of the company and the number of touchpoints and advertising materials a prospect can engage with, lead scoring can become quite complex. We won’t dig too deeply into this right now, but let’s take a look at what advanced lead scoring looks like. [![Advanced lead scoring chart showing many touchpoints and pathways for prospects to follow.](https://honeypotmarketing.com/wp-content/uploads/advanced-lead-scoring.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/advanced-lead-scoring.png)This example shows the customer lifecycle with the company and the many channels and touchpoints the lead can engage with including drip emails social media website and product engagementThe above example goes far beyond the 3 basic touchpoints of the previous examples, by mapping out the entire customer lifecycle – detailing when to send drip emails, when to nurture the leads, and when to close the sale. [![Colour coded customer life cycle wheel that matches with the stages of the flow chart.](https://honeypotmarketing.com/wp-content/uploads/Customer-life-cycle-chart.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Customer-life-cycle-chart.png)This example shows the customer life cycle and how they score along the flow chart at each stage of the life cycleHere is another example of a customer life cycle, showing the flow from a visitor to a loyal customer. By scoring your leads, you’ll be able to pinpoint when to nurture and guide them further along the funnel in their customer journey; this can ensure you don’t jump too quickly to the sales pitch and lose your leads before they are ready to buy. It can also help move cold leads further along the funnel by warming them up and nurturing them with valuable content that might help with their purchasing decision. ## Tactics to Nurture, Educate, and Convert So, what do you do if you have a bunch of low scoring leads? How do you warm up cold prospects into buying customers? If you segment your leads into stages of cold, warm, and hot, you can focus on producing specific content for each stage. When a prospect is cold, you’ll want to focus on nurturing. You can do this by offering things like blog posts, FAQs, community invites, or introductory videos that give the prospect more information to help them make an informed decision. Once the prospect has warmed up and is showing interest, you want to offer more educational content, such as product demos, webinar invites, and testimonials. This will help enforce the value in your product or service, show the prospect how you can help with their pain points, and how other people have felt about their purchase or interaction with your brand. The final stage is acting while the prospect is hot. This is where you want to pitch your sale, offer discounts, free consultations, or product bundles, depending on what the lead was showing interest in. Here is a nice little visual that breaks down the 3 stages, with examples of what content works best in each stage. [![ ](https://honeypotmarketing.com/wp-content/uploads/undefined-2.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/undefined-2.png) ## Top 3 Takeaways 1. Lead Scoring tells you which audiences are most likely to convert from lead to sale and where to focus your marketing and sales efforts the most. 2. Review your lead flow process for large drop-offs, poor conversion rates, and opportunities to personalize marketing further. 3. Work alongside your sales team to gain insights on lead quality and support the conversion to sale. ## That’s a Wrap Getting started can sometimes be the most challenging part of lead scoring, since you can potentially have a ton of touchpoints to consider. Once you’re set up it will be much easier for your team to monitor, segment and evaluate your leads, allowing you to focus on the most qualified prospects. This will save an enormous amount of wasted time and resources typically burned away chasing cold leads that will never convert. We hope you found some value here and enjoyed the read, and as always, we’ll leave you with some more resources to check out. Thanks for reading! Stay safe. Stay healthy. **Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score**[](https://blog.hubspot.com/marketing/lead-scoring-instructions) – A comprehensive overview of lead scoring basics down the concept of lead scoring and the process for setting it up. **The Complete Guide to Lead Qualification Scoring**[](https://www.ventureharbour.com/lead-qualification-scoring-guide/) – A great article that discusses the basic principles of lead scoring and understanding lead quality and value. **13 Lead Scoring Best Practices to Improve Lead Quality**[](https://www.agilecrm.com/blog/lead-scoring-best-practices/) – Some great content with a ton of handy infographics and best practices to consider. **The Beginner’s Guide to Lead Scoring**[](https://blog.zoominfo.com/lead-scoring/) – As the title states, this is a beginner’s guide to lead scoring that talks about creating buyer personas and what data points to score. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing **Tags:** Digital Marketing, Digital Marketing Strategy, Email Marketing, How To, Marketing, Marketing Strategy, Marketing Tips, Small Business --- ### [How to Create Content That Resonates With Your Audience: 2021 Edition](https://honeypotmarketing.com/digital-marketing/create-content-that-resonates-2021/) **Published:** January 11, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_Content_That_Resonates_With_Your_Audience_2021_Edition.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_Content_That_Resonates_With_Your_Audience_2021_Edition.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") It’s a new year, and with it comes new challenges and opportunities. This week, we’re discussing how to create content that resonates with your audience. Goodbye 2020, we won’t miss you. Hello 2021! Please be good to us. ![meme of Dr Evil with words "THen he says they're just words](https://honeypotmarketing.com/wp-content/uploads/meme.png "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? Analysts say Apple’s upcoming iPhone privacy feature exposes Facebook and Snap to the most risk than their peers. Check out the links below for more info: [**Report Suggests Facebook and Snapchat Will Be Most Impacted by Apple’s IDFA Changes**](https://www.socialmediatoday.com/news/report-suggests-facebook-and-snapchat-will-be-most-impacted-by-apples-idfa/592848/). Last month, Facebook launched a wide-scale attack against Apple’s coming IDFA changes, which will provide app users with more explicit information about data tracking by each app and enable them to opt-out of such if they choose. Now, a new report has suggested there may be a good reason for Facebook’s opposition. [**Apple’s Upcoming iPhone Privacy Feature Exposes Facebook and Snap to Most Risk Compared With Their Peers, Analysts Say**](https://www.cnbc.com/2021/01/05/apples-upcoming-iphone-privacy-feature-puts-facebook-and-snap-at-most-risk.html) – As the industry prepares for Apple’s change to settings on users’ iPhones in the name of privacy, MKM Partners analysts said Tuesday some online ad companies such as Facebook and Snap will be more exposed to the impacts on mobile advertising than their peers. [**Google Local Panel Health & Safety Pop Up Overlay**](https://www.seroundtable.com/google-local-panel-health-safety-overlay-30714.html?utm_source=tldrmarketing.com&utm_medium=referral) – Back in October 2020, businesses could add health and safety information to their Google My Business profile. Shortly later, Google began testing displaying them in the local panel for those businesses. The desktop interface has changed a bit that it can overlay the information in a pop-up dialog menu. [**The Rise of #MarketingTwitter**](https://twitter.com/hashtag/marketingtwitter) – A great place to collaborate, network, and gain new insights into the world of marketing from peers worldwide! Check it out! ## What’s Working? The world of SEO is a tricky beast. It’s not enough to create some fantastic content and throw it out there. If you want to create content that resonates and ranks in the SERPs, you need to research the type of content your audience is searching for, which can be done in various ways. We’ll be taking a look at three core elements of how to create content that resonates with your audience: - **Tools We Use** - **Keyword Research** - **How to Repurpose and Update Old Content** 70.6% of all website traffic comes from search engines. ![Pie graph showing web traffic sources](https://honeypotmarketing.com/wp-content/uploads/web-traffic-sources-960x825-1.png "- digital marketing for growing businesses by honeypot marketing")Image Source httpsbacklinkocomhubseowhat is seoTo tap into this traffic, you need to know what keywords are being searched. Once you have a list of keywords and phrases people are searching for, you can use that information to develop content that answers the questions people ask. Think of it as fine-tuning your content to support FAQs from your audience. ## Keyword Research Before you start drafting content, you’ll want to do some research to determine your audience’s words in their searches; and which ones improve your ranking in the SERPs for those specific words or phrases. You’ll want to focus on: - Keywords with decent search volume. - KD% in the middle of the road at 50-75. - Long-tail keywords and questions. You’ll pay less and face less competition for those keywords. [![Screenshot of SEMRush keyword magic tool](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-08-160502.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-08-160502.png) ## Tools We Use Effective marketers always use new tools and programs to help them gain the most accurate and credible information. ![Martech graphic showing icons for sifferent types of ommunication.](https://honeypotmarketing.com/wp-content/uploads/martech-cover-1800x1200-1-1024x683.jpg "- digital marketing for growing businesses by honeypot marketing")Always use new tools and software to ensure the most accurate and credible informationUnderstanding what terms, related terms, and topics your audience is searching for are the first steps marketers should take when creating persuasive content. So, how do you find these terms? Let’s look at some options. ## SEMRush [**SEMRush**](http://semrush.com) is a powerful tool that marketers can use to help create content that packs a punch. What can you do with SEMRush? Other than the fantastic and easy-to-use Keyword Magic Tool, there are also so many more incredible features, such as: - Access over 20 billion keywords for 130 countries. - In-depth website audit based on 130+ checks. - Recommendations to improve your content to increase search rankings. - Tracking and analyzing competitor websites and marketing strategies. SEMRush lets you measure your business’ online presence from multiple angles and gather data over time, and also allows you to audit your website, collect SEO ideas, analyze your competitors, keyword research, build reports, and more! With a SEMRush project set up, you can head over to the Keyword Magic Tool, where you’ll be able to do the bulk of your keyword research. You’ll find plenty of information to help you measure the potential value of keywords to target – like the keyword difficulty score, volume of search, and more. You can find the top searched related questions using filters, keywords with the lowest keyword difficulty score (KD %), and highest volume. With this information, you can develop content that is relevant and cost-effective for your bidding strategy. [![Screenshot of the SEMRush website home page](https://honeypotmarketing.com/wp-content/uploads/semrush.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/semrush.png) ## Answer the Public [**Answer the Public**](https://answerthepublic.com/) is another great tool and is free to use in a limited capacity. The pro version includes unlimited searches, unlimited users, data comparisons, and much more. It’s a simple tool to use and offers some terrific insights for marketers trying to narrow down what their customers are searching for. You type in your search query, and the results are displayed in a flywheel image that shows related questions, prepositions, comparisons, and more. [![Image of an Answer the Public search result shown in a flywheel.](https://honeypotmarketing.com/wp-content/uploads/0cca7ba8-0282-4e2c-8076-0228844565d3.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/0cca7ba8-0282-4e2c-8076-0228844565d3.png)This is an example of an Answer the Public search result shown in a flywheel## Google Trends If you’re working with a limited budget, [**Google Trends**](https://trends.google.ca/trends/explore) is another keyword and search query research tool free to use. Which helps marketers analyze top trending search queries in Google Search across various regions, demographics, and languages. There’s a boatload of valuable information to be found here. It’s a fantastic resource for any marketer or content creator. [![screenshot of Google Trends website.](https://honeypotmarketing.com/wp-content/uploads/GT.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/GT.png) Some other tools and resources you can use include: - [**Reddit**](https://www.reddit.com/) - [**Quora**](https://www.quora.com/) - [**Ahrefs Keywords Explorer**](https://ahrefs.com/keywords-explorer) - [**Moz Keyword Explorer**](https://moz.com/explorer) ## Why Do You Need to Repurpose and Update Old Content? Fresh, new content degrades over time, losing value and relevance, which will lower its ranking in the SERPs. Updating the content will help alleviate this. Repurposing content is also a great way to boost traffic and can save a tremendous amount of time and resources in the content creation process. To get started, you’ll want to: - Determine your evergreen content – any content that continues to be relevant and hold value after months or even years. - Look at your most popular blogs – review the content that resonated the most with your audience, and find ways to build off that or renew with fresh content. - Conduct keyword research to uncover topics relevant to past blogs – this will determine what people are searching for and help you choose content that aligns with your research results. ![graph image showing freshness of content over time.](https://honeypotmarketing.com/wp-content/uploads/576a02ce1b83c5.67486447.jpg "- digital marketing for growing businesses by honeypot marketing") There’s a ton of ways you can repurpose content to create content that resonates. Say you have a lengthy blog jam-packed with valuable content that could be broken into snackable bites. How do you repurpose those snippets as new content? Here are a few ideas to get those creative juices flowing: - Create an infographic. - Short video snippets/tutorials. - Start a podcast. - Host a webinar. - Update older blogs with newer, relevant content. - One interesting statistic to consider when deciding what format you want to use is this: ![infographic showing statistics on how visual content is absorbed.](https://honeypotmarketing.com/wp-content/uploads/repurpose-your-content.png "- digital marketing for growing businesses by honeypot marketing")Image Source httpswwwwordstreamcomblogws20150203repurposing content## Why Update Older Content? If you search for just about any topic, you’ll notice the top results are usually from the last year or so. Google will place a higher priority on sites that update their content frequently. Also, the more you update, the more often Google will crawl your site. Ultimately, you don’t want your old content to sit there and die a slow death in the SERP rankings; this is what will happen if you’re only pushing out new content and not updating your old content. **Here are some things you can do:** - Fix broken links. - Update links to newer, better resources. - Optimize for the right keywords. - Add the updated date at the top of the blog. ## That’s a Wrap Keyword research is an integral part of content creation that can drastically change how visible you are in searches and a critical step to create content that resonates. By aligning your content with topics and keywords, phrases, or questions that people are actively searching for, you position yourself as a valuable source providing answers to these queries. As always, we’ll leave you with some more resources to dig deeper. Thanks so much for reading, and if you have any questions, comments, or feedback, let us know in the comments below! [**The Ultimate Guide to Repurposing Content: 12 Ways to Extend the Life of Every Article You Write**](https://buffer.com/resources/repurposing-content-guide/) – Time is a precious Internet resource, which is why one huge benefit—maybe the hugest—of repurposing content is the time it can save you in the content creation process. A great read with some excellent ideas! [**Keywords 101: Free Keyword Research and Tracking Tools**](https://neilpatel.com/blog/10-free-keyword-research-tools-to-help-plan-your-new-site/) – You may have heard keywords are an essential part of any SEO strategy: they are. Without the right keywords on your site, people won’t find you while searching the web. Check out this extensive blog for some fantastic insights! [**SEO Marketing Hub 2.0**](https://backlinko.com/hub/seo?fbclid=IwAR06boIa_hx8gBK-600xRLM6h61OV9RaaijhVdwzVeW6ogz4VA1X_oNVWHo) – This is a collection of articles that will walk you through the process of SEO fundamentals, Keyword Research Strategies, Content Optimization Strategies, and much more. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing **Tags:** Content Strategy, Digital Marketing, Digital Marketing Strategy, How To, Internet Marketing, Marketing, Marketing Strategy, Marketing Tips, search engine optimzation, SEO --- ### [How to Save Time and Sanity Using Automations](https://honeypotmarketing.com/digital-marketing/automations/) **Published:** January 18, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Save_Time_and_Sanity_Using_Automations.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Save_Time_and_Sanity_Using_Automations.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week we’re taking a look at some of the best industry tools for automations to help save you time and sanity. There’s enough crazy out there. Give yourself a break. ![meme of Neir Automata The Battle for Time And Sanity.](https://honeypotmarketing.com/wp-content/uploads/neir-meme.png "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? It seems like there are new updates and overhauls on a nearly daily basis, especially with the big players. This week, Google. Next week it will be Facebook. No wait, this week it’s Facebook, too. Of course. Silly me. [**Google Updates the Search Console Coverage Report**](https://searchengineland.com/google-updates-the-search-console-coverage-report-345314) – Google announced it had made substantial updates to the Google Search Console coverage report. Check out the link to learn more! [**Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes**](https://www.socialmediatoday.com/news/facebook-launches-updated-page-layout-for-public-figures-which-de-emphasize/592874/) – After it was first spotted in testing last July, Facebook is today launching its new Page layout for creators and public figures, which provides more management options and engagement insights, while also, notably, placing increased emphasis on following a Page instead of liking it. ## What’s Working? Staying on top of what you should be measuring or targeting can be exhausting, challenging, and very time-consuming. Tools for automations can make those jobs a little easier, so you and your team can focus your time and attention on other efforts that drive revenue. There is a mountain of tools out there you can use, so how do you know which ones are the most useful? Today we’ll be looking at 4 of them: - ActiveCampaign - Zapier - Integromat - IFTTT Let’s get into it. ## Email Automations Automated email, also referred to as triggered email or behaviour-driven email, is any message automatically sent from your email service provider (ESP) in direct response to an individual user’s specific actions made (or not made) on your website or web app. Automated email allows you to send real-time, one-to-one messages that strengthen customer engagement, retention, and loyalty. [![flow chart of automated email cadence](https://honeypotmarketing.com/wp-content/uploads/Marketer-Knows-Email-Cadence-__-Nurture-Strategy.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Marketer-Knows-Email-Cadence-__-Nurture-Strategy.png)This is an example of a flow chart of an automated email cadence using ActiveCampaign## How Do Email Automations Work? Let’s break down exactly how email automations works. Here is a typical and straightforward flow: - A person visits a website and downloads an ebook, fills out a form, etc. - They are added to the email marketing database. - They are placed into different audience segments based on their location, interests, behaviour, etc. - The marketer creates an email campaign. They set the rules/triggers, create the drip campaign, schedule the emails, etc. - The person receives emails based on the conditions and campaigns set by the marketer. And here is a visual example of what that workflow looks like: [![email campaign automation workflow](https://honeypotmarketing.com/wp-content/uploads/Email-Campaign-Example1-e1610661599265.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Email-Campaign-Example1-e1610661599265.png)This is an example of a typical email campaign automation workflow## Tools of the Trade There are plenty of options to choose from when it comes to email automations. For example, here are just a few of the most popular platforms: - [**ActiveCampaign**](https://www.activecampaign.com/) - [**MailChimp**](https://mailchimp.com/) - [**Constant Contact**](https://www.constantcontact.com/ca/mainpage/email-marketing-automation) - [**Hubspot**](https://www.hubspot.com/) - [**OptinMonster**](https://optinmonster.com/pricing) - [**Marketo**](https://www.marketo.com/) Here at [Honeypot](https://honeypotmarketing.com/), we like to use ActiveCampaign, precisely because of its robust automation tools. It’s intuitive to use and easy to build out custom email campaign automations. And it doesn’t end there. There’s a whole suite of automations you can set up with ActiveCampaign, including: - **Automated SMS sending** – Add automated SMS sending to your automation workflows, send follow-ups to your contacts, notify sales agents, and more. Define the exact delivery schedule so that you send it at the optimal day and time. - **Predictive Content** – Write up to 5 versions of copy within your email builder as a part of a campaign or automation, then select the audience. Each contact gets the message that’s best for them based on their past click data, using a Natural Language Processing model from ActiveCampaign. - **Behavioural Tracking** – Uses previous online user activity (pages visited, content viewed, searches, clicks, purchases, etc.) to generate a segment used to match advertising creatives to users. - **Site Tracking** – Site tracking lets you see what products, services, and information your contacts are most interested in. Once you know that, you can follow up to convert more customers. - **Event Tracking** – With event tracking, you can track video views, button clicks, orders, logins, and in-app behaviours. And then follow up. - **+ More!** ## The Power of Automations Let’s take a look at a few different automation platforms and what they can do for us. - Zapier - Integromat - IFTTT [**Zapier**](https://zapier.com/) Rhymes With Happier! 😉✔ With Zapier, you create workflows called Zaps. Zaps connect your apps to automate repetitive tasks so that you can focus on other work. For example: Trigger – When someone registers for an event Action #1 – Send them a welcome email Action #2 – Follow up in a week with steps [![Example of Zaps workflow](https://honeypotmarketing.com/wp-content/uploads/unnamed-5.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/unnamed-5.png) You can create a Zap in minutes, with no code required. **1. Choose a Trigger –** Pick an event in an app that starts your Zap—like receiving a new lead or an email. **2. Choose an Action –** Tell Zapier what to do next. An action pulls the data from your other app(s) to complete a task on your behalf. **3. Watch your Zap Work For You –** Each time your Zap runs, it automatically and securely sends information from one app to another. [![Screenshot of 4 steps to create Zap.](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-172343.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-172343.png) Zapier is a powerful platform with a robust suite of tools that can make your life surprisingly easier. With support for over 2,000 apps, a free version, and premade templates for automations with triggers and actions already set up, it’s the perfect place to get started. There are also some fantastic premium features and data filtering and data splitting for those who want to take it to the next level. [![Text list of tools that are offered by Zap.](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-172636.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-172636.png) [**Integromat**](https://www.integromat.com/en) is the glue of the internet. That’s their tagline. But what is it? Simply put, it’s a powerful tool with unique features for automating all the manual processes you go through daily. This platform is geared toward the intermediate user, but you can make your life easier with a bit of time spent learning the specific details. You can connect your favourite apps, services, and devices. It’s capable of connecting apps but can also transfer and transform data. It works 24 hours a day, seven days a week, and does not require intervention. Simply set Integromat to do what you want and let it work for you. [![Flowchart of Integromat process.](https://honeypotmarketing.com/wp-content/uploads/Integromat-The-glue-of-the-internet.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Integromat-The-glue-of-the-internet.jpg)This is a flowchart example of an Integromat automation process![Image of app icons Integromat supports.](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-175058.png "- digital marketing for growing businesses by honeypot marketing") With a beautifully-crafted editor, you can freely create malleable automations to suit your individual needs—both visually and functionally. Whether it’s simple integration: [![icon examples of simple integration.](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-175439.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-175439.png) Or robust integration: [![Flowchart of robust integration](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-175640.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-175640.png) [**IFTTT**](https://ifttt.com/) is on a mission to bring incompatibility to an end and has one of the friendlier interfaces. Take control over how your apps and devices work together. Do more with the things you love, as they say. Connect your apps and devices in new and remarkable ways. Make the things you love more powerful. Build a more connected world that works for you. [![Tree graph showing many popular apps supported by IFTTT](https://honeypotmarketing.com/wp-content/uploads/comment_1600688637Zt816iK0fbNIPFHDIXILdMw600.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/comment_1600688637Zt816iK0fbNIPFHDIXILdMw600.jpg)An example of the many popular apps supported by IFTTTHere are just a couple of examples of what you can do with IFTTT: - Build a smart home that responds to every cue – from locking your front door to **welcoming the pizza delivery person**. - Help social media play nice together. **Never tweet a link instead of a picture again!** ![Examples in red and pink boxes of what IFTTT can do.](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-181211.png "- digital marketing for growing businesses by honeypot marketing") For more advanced features, there’s **IFTTT for Business**, as well. From smart home to fintech, third-party integrations drive engagement and grow business. ![Image of IFTTT for business features](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-181644.png "- digital marketing for growing businesses by honeypot marketing") The number of features available with these platforms can be overwhelming, but start small and simple, and you’ll find yourself lost in that more robust automation quicker than you might think. ## That’s a wrap Marketing automation tools can make our jobs a lot easier, so you and your team can focus your time and attention on other efforts that drive revenue. Some great automation tools include: - [**ActiveCampaign**](https://www.activecampaign.com/) - [**Zapier**](https://zapier.com/) - [**Integromat**](https://www.integromat.com/en) - [**IFTTT**](https://ifttt.com/) - [**Phantombuster**](https://phantombuster.com/) - [**Drip**](https://www.drip.com/) - [**Marketo**](https://www.marketo.com/) - [**Eloqua**](https://www.oracle.com/cx/marketing/automation/) To close this off, let’s look at a list of examples of different automation you can do: ![](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-185012.png "- digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-185036.png "- digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-185102.png "- digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-185125.png "- digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-185146.png "- digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-185209.png "- digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-185230.png "- digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-185248.png "- digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-185305.png "- digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-185322.png "- digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-185341.png "- digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-01-17-185405.png "- digital marketing for growing businesses by honeypot marketing") ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing **Tags:** Digital Marketing, Digital Marketing Strategy, How To, Marketing, Marketing Strategy, Marketing Tips, Small Business --- ### [How to Create a Visual Content Marketing Strategy](https://honeypotmarketing.com/digital-marketing/visual-content-marketing/) **Published:** January 25, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_a_Visual_Content_Marketing_Strategy.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_a_Visual_Content_Marketing_Strategy.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week, we explore the world of visual content marketing and discuss best practices, brand guidelines, KPIs, and more! ![Futurama meme about visual content marketing](https://honeypotmarketing.com/wp-content/uploads/futurama-meme.png "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? There’s always something new happening in the world of digital marketing. This week we have some interesting new tools from LinkedIn, Adverity, and Pinterest – and some drama from WhatApp. You can read more in the links below. Check it out! [**LinkedIn Launches LinkedIn Marketing Labs On-Demand Courses For Advertisers**](https://martechtoday.com/linkedin-launches-linkedin-marketing-labs-on-demand-courses-for-advertisers-246084) – LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. The courses cover the basics, including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. [**Adverity Launches Augmented Analytics**](https://digitalagencynetwork.com/adverity-launches-augmented-analytics/) – Adverity, a leading force in marketing data intelligence, launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning can access hidden insights and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance. [**WhatsApp Delays Controversial Update After User Backlash**](https://mashable.com/article/whatsapp-privacy-policy-delay/) – WhatsApp has caused quite a bit of commotion with a planned update to its privacy policy, which spooked users. It added more detail on how Facebook and third-party businesses can use and interact with user data on the platform. [**Pinterest Adds New AR ‘Try-On’ Tools for Eyeshadow, Expands Product Tagging Within Pins**](https://www.socialmediatoday.com/news/pinterest-adds-new-ar-try-on-tools-for-eyeshadow-expands-product-tagging/593703/) – With eCommerce on the rise, Pinterest is looking to facilitate more capability assessing and comparing products, with the expansion of its AR ‘Try On’ tools to replicate the in-store shopping experience better. ## What’s Working? Visual content marketing is a crucial part of any marketing campaign. Visual content can craft compelling messages that speak volumes without using a single word, and visuals are processed better. They produce much faster and stronger reactions than any other type of content. Types of visual content can include: - Images - Videos - Infographics - Memes - Quotes - Graphs - Typography - and more! We’ll take a look at examples of each type, as well as best practices and KPIs. Let’s do it! ## Why You Need a Visual Content Marketing Strategy The things we see have a profound effect on us. - 90% of the transmitted information is visual in the human brain. - The human brain processes visuals 60,000 times faster. - People following directions with text and illustrations do 323% better than people following directions without illustrations. Studies have consistently shown that your content will get more views, likes, shares, retweets, and social networks; the engagement rate is higher for visual content. These are some eye-opening statistics (cringy puns are fun, right?), coupled with the fast pace of modern living and the tremendous amount of content we’re inundated with daily; it’s easy to see why visual content marketing is essential and how it helps capture attention. ![Graphic chart showing the amounbt of time people spend on a website.](https://honeypotmarketing.com/wp-content/uploads/website-page-visit-time.png "- digital marketing for growing businesses by honeypot marketing")If more than half of all traffic only spends 15 seconds on your website you need to ensure you are capturing their attention and interest as quickly as possible## Define Your Visual Content Marketing Strategy Before you start pumping out that sweet content, you need to develop a strategy. We talk about the importance of strategy a lot for a good reason. You don’t want to be flying off the seat of your pants and trying to guess what may or may not work. You want to conduct thorough research, create different strategies for different channels, create a visual language that works for your brand, and then test and iterate, test and iterate. Let’s break it down. **1. TO RESEARCH ON HOW AND WHERE TO SHARE YOUR VISUAL CONTENT** Different types of visual content perform better on other platforms. For instance, long-form, horizontally oriented video works great on YouTube but won’t play so well on Instagram Stories. **2. CREATE A VISUAL MARKETING STRATEGY FOR EACH CHANNEL AND PLATFORM** Do your research and make a plan for what types of visual media you would like to create for each platform. They might vary in tone, style, size, and length depending on where they live. It might be useful to lay out this plan in a spreadsheet, so all your upcoming content is tracked in one location. **3. CREATE A VISUAL LANGUAGE AND A VISUAL WORKBENCH** How could you possibly produce enough content to fill out the 3+ social channels where you’re active, as well as your blog and your website? You don’t have to produce entirely new content for every channel, every time. Plan to create the type of visual content that you can repurpose as needed. **4. TEST AND EVALUATE WHAT TYPES OF VISUAL CONTENT WORK BEST AND REFINE YOUR STRATEGY** Even the best content strategies are continually changing and developing as new data is gathered and the communication landscape shifts. Make sure to compare the success of the different kinds of visual content you produce. Consider whether certain design styles or mediums are performing better on certain platforms. If you’d like to dig even deeper, we talk more about strategy in this blog: [**Research. Strategize. Execute—3 Pillars of Building Your Brand Online.**](https://honeypotmarketing.com/guide-online-brand/) ## Define Your Brand Guidelines Consistency is essential when creating content that represents your brand. If you are not consistent across all channels, it can make your brand look unprofessional and unorganized and create a perception of lack of trust and competence. First impressions only happen once, and you don’t always get a chance to prove yourself a second time, so make sure you develop your brand guidelines. Brand Guidelines are a tool designed to give your brand consistency and flexibility. Designers often use them to make sure they’re using the right fonts, color palettes, and logo versions. Guidelines are a resource that everyone in the company can use to understand how to represent their brand and maintain consistency. ![Brand guidlines for honeypot marketing, showing fonts, colours and logo.](https://honeypotmarketing.com/wp-content/uploads/brand-guidlines-hpt.png "- digital marketing for growing businesses by honeypot marketing") ## Define Your KPIs Businesses today have easy access to massive volumes of data coming at them from all sides, from product usage information to customer behaviour, or support queries to budget and revenue data – and so much more. By defining KPIs for your business, you can transform that constant stream of information into something actionable. If you don’t know what you are trying to accomplish, it is too early for KPIs. This is why you want to have your visual content strategy developed to begin setting your goals based on those strategies. KPIs provide a focus for a business, but only if they’re clearly defined and easy to understand. To get started, you’ll want to: - **Define your primary objectives** – The first step toward defining KPIs is identifying your company’s main objectives. What goals are you trying to achieve? - **Determine the best indicator of success** – Say your objective is to become your industry’s market leader. You determine that success would mean reaching 10,000 signups by the end of the quarter. Your KPI for that goal, then, is the number of signups. - **Limit the quantity of your KPIs** – The entire point of defining KPIs is to help organize and align your business around a common goal. An essential part of keeping your team focused and united is making sure they’re not overwhelmed by unnecessary data. Below are some common KPIs that many businesses use to determine success: ![Graphic list of KPIs to measure for visual content marketing.](https://honeypotmarketing.com/wp-content/uploads/KPIs.png "- digital marketing for growing businesses by honeypot marketing")These are just some of the many KPIs you can use to measure the performance of your visual content## Best Practices Best practices are generally a handy guide for inspiration you can use for your visual content marketing, but be careful not to get stuck doing the same ‘ol thing over and over again. If everyone just followed best practices, what do you think would happen to all the content out there? That’s right. It would all become homogenized, and everything would feel the same. It’s critically important to experiment and try new things. And now that I’ve warned you against using best practices let’s look at some best practices you can use! 👀 - **Align Visual With Text** – Any content you create needs to fit with the rest. Consider how each element in your visual marketing content piece interacts with one another. - **Be Helpful** – Prioritize delivering helpful information to your target audience. Being helpful primarily means understanding what your audience needs. - **Stay on Brand** – Consider how your brand talks; its colours, shapes, and designs. Staying on brand also means being true to your recurring messages. - **Use Clear Call-to-actions** – Visual marketing can help you get your potential leads to the next stages in the buyer’s journey. Define where you want your audience to go after consuming that piece of content. - **Repost and Repurpose** – A single piece of content can turn into many others depending on your approach. A video can be turned into an infographic, or vice versa. - **Let Go of Stock Images** – Everyone is tired of seeing the same photos everywhere. Plan your marketing around the tools you have at your disposal and the people at your business. ![A boy doctor without face in white coat making thumbs up as success gesture.](https://honeypotmarketing.com/wp-content/uploads/istockphoto-492571430-1024x1024-1.jpg "- digital marketing for growing businesses by honeypot marketing")This is an example of a stock image Try not to use these## Examples Let’s close this off by taking a look at some examples of different types of visual content, such as: - Video - Infographics - High-Quality Images - Memes - Quotes - Presentations - Typography - Graphs & Charts **Video** Videos are an excellent tool for properly communicating even the most complex subject to your audience. They help you show your product, explain your service plans, and add a uniquely human touch. Videos are highly versatile, as they can turn into almost any kind of content. **Infographics** An Infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic. Presenting information in such a compelling fashion encourages visitors to spend time on your site, consuming and sharing more of your content. They convey a world of meaning with a glance and make complex content understandable and scannable. Remember those stats from earlier? If 90% of transmitted information to the brain is visual, then infographics are pretty much the perfect way to tell a story. For more information, tips, examples, and templates for infographics, check out these excellent resources from [Visme](https://www.visme.co/make-infographics/): [**What is an Infographic? (Examples, Tips and Templates)**](https://visme.co/blog/what-is-an-infographic/) [**How to Make an Infographic: The Ultimate Guide**](https://visme.co/blog/how-to-make-an-infographic/) [**How to Create Animated Infographics With Visme \[Step-By-Step Guide\]**](https://visme.co/blog/create-animated-infographic/) [![examples of infographic visual content](https://honeypotmarketing.com/wp-content/uploads/infographic-examples.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/infographic-examples.png) **High-Quality Images** Great images capture attention – plain and simple. Whether you’re adding a featured image at the top of a blog to capture attention or posting content on social media, the quality of the imagery you use will determine the content’s success. Think about the last time you saw a low-quality image from a business. Did you click on their content? Did you go check out their website? Or, did a little voice in the back of your head tell you to steer clear from those amateurs? It’s one thing for your cousin, Jimmy, to post a low-quality image that you ignore, but when a business does it, you immediately get an impression of that business, and it’s not flattering. And once you have that impression, it’s challenging for that business to win back your trust. You’re not giving your cousin Jimmy money (hopefully). Still, we expect a higher standard with a business because we are trusting them to provide us with a certain level of quality for our hard-earned dollars. This applies to all the content you’re putting out. Remember the consistency rule – it’s crucially important. So that means, even if you’re posting to social media, make sure all of your imagery is of the highest quality possible, and just as importantly, the right size. If your images are cropped or cut off, it looks unprofessional and messy and gives the impression that you didn’t put much effort in – which is not a good look for any business. So make sure your logo fits right, and your images are the right dimensions for the platforms you’re posting them on. If you don’t have access to professional camera equipment or the budget to cover it, you can always make your custom images, as we did in the below example! [![Example of high quality graphic images, May the 4th be with you and Save a Bro moustache.](https://honeypotmarketing.com/wp-content/uploads/quality-images.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/quality-images.png) **Memes** Remember a world without memes? I do, friends, and let me tell, the world is better with them. Aside from all the horrible and crazy stuff happening right now, memes….memes are great. They are also highly viral and can help your brand reach a new level of discussion. The funny images that reference pop culture, daily life, and other topics with a touch of humour can truly elevate your brand. Memes are great examples of visual expression with minimal words. We use them to convey our feelings, make jokes, and relate to each other. They’ve become ingrained in our culture and everyday lives. Of course, one does not just create memes. Humour can be very challenging and subjective and can easily go wrong – especially if you’re trying to be super edgy and cross questionable lines. But they don’t have to be complicated or profound. They just need to be relatable, like these examples below: [![image of memes, baby yoda and Seinfeld.](https://honeypotmarketing.com/wp-content/uploads/memes.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/memes.png) **Quotes** People like reading inspiring and impactful quotes. There is an entire industry built on it. That makes them very useful pieces of visual content and could be a perfect fit for your strategy. Just make sure the quotes communicate with your target audience and fit your brand. As fun as random quotes and words of wisdom can be, you’ll find that your content performs better if it’s aligned with your brand. [![Graphic images of quote style posts for social media.](https://honeypotmarketing.com/wp-content/uploads/quotes.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/quotes.png) ## That’s A Wrap As always, thanks so much for reading, and we hope you found some helpful insights here for your journey into visual content marketing. If you have any questions or feedback, drop them in the comments below. Until next time! ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing **Tags:** Digital Marketing, Digital Marketing Strategy, How To, Marketing, Marketing Strategy, Marketing Tips, Small Business --- ### [How to Test and Optimize Facebook Campaigns for eLearning and eCommerce](https://honeypotmarketing.com/digital-marketing/test-and-optimize-facebook-campaigns/) **Published:** February 1, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Test_Optimize_Facebook_Campaigns_for_eLearning_and_eCommerce.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Test_Optimize_Facebook_Campaigns_for_eLearning_and_eCommerce.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week we’re discussing the complex world of Facebook for Business, and how to test and optimize Facebook campaigns for eLearning and eCommerce. ![Willy Wonka meme about testing Facebook ad creatives.](https://honeypotmarketing.com/wp-content/uploads/Oh-you-run-Facebook-Ads-without-Testing-Creatives_.png "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above. ![👆](https://s.w.org/images/core/emoji/13.0.0/svg/1f446.svg) Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? This week we have some new features rolling out on YouTube and TikTok. Check out the links below to learn more! [**YouTube is Testing Clips on Live Streams and VODs**](https://www.theverge.com/2021/1/28/22254528/youtube-clips-alpha-twitch-mixer-facebook-livestreaming) – YouTube is introducing clipping — the ability to make short clips of live streams or videos — starting today with a small group of creators. Those clips can be anywhere between five and 60 seconds in length and will have a new URL associated with them. [**Digital Learning Tools Arrive on TikTok**](https://newsroom.tiktok.com/en-us/tiktok-quizlet?utm_source=tldrmarketing.com&utm_medium=referral) – To further learning on TikTok and bring more value to the app experience, TikTok is partnering with Quizlet, the popular online study platform, to provide another way for creators and learners to explore topics and ideas they’re interested in and want to learn more about. ## What’s Working? Facebook has become a juggernaut over the years; now one of the world’s largest social platforms with 2.7 billion monthly active users, which has made advertising on the platform incredibly lucrative and successful. However, trying to navigate Facebook for Business is complicated and the number of options available is frankly staggering. Jumping in for the first time can be intimidating, to put it nicely. With eCommerce and eLearning booming now that so many businesses have had to pivot into the digital space to remain open, it’s the perfect time to dig into this complex world and break down how to test and optimize Facebook campaigns. We will be covering: - Why Advertise on Facebook & Instagram? - Why Consider eLearning and eCommerce? - See, Think, Do, Care. - Personas and Journey Mapping. - Facebook Targeting. - How to Develop a Strategy. - Facebook Ad Optimizations. - How to create custom audiences. - eCommerce. - Facebook Shops. ## Why Advertise on Facebook & Instagram? Traditional advertising typically comes with an astronomical price tag, making it a difficult, or impossible option for small businesses with limited advertising budgets. Facebook advertising is much more affordable, with options like boosting posts for as little as $20, and a robust suite of tools for analytics and building custom targeted audiences. These tools are invaluable when learning how to test and optimize Facebook campaigns, and offer volumes of data that you would not have access to through traditional advertising methods, such as print, TV, radio, or magazine ads. [![graph of Facebook ad revenue](https://honeypotmarketing.com/wp-content/uploads/pasted-image-0-3.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/pasted-image-0-3.png) As you can see from the above graph, advertising on Facebook has become an incredibly lucrative business, and with so many businesses transitioning into the digital space, it’s a great opportunity to develop cost-effective campaigns, and potentially reach millions of users. So, why advertise on Facebook and Instagram? - Running small campaigns is very cost-effective. - Robust set of tools and analytics. - Facebook Advertising is highly successful. - You can create Custom Audiences and fine-tune your targeting. - Facebook Ad Campaigns are highly customizable. - New features are added monthly. ## Why Should Businesses Go Online? The digital space has been in steady growth for years, and with the current world events, this transition has been dramatically accelerated. For many businesses, it’s **do or die**. However, doom and gloom aside, there are some truly substantial benefits for businesses looking to make the move online. **Empowers Customers & Your Business** – Through their websites and online advertisements, businesses can communicate with their clients, provide information on new products and complete sales. **Increases Reach, Resiliency & Efficiency** – Businesses leverage the information through e-commerce channels to improve reach, the quality of their products, enhance customer satisfaction, and make better corporate decisions. As we’ve seen over the past year, resiliency is paramount to survival, so getting your business online should be a top priority to help diversify your ability to provide to your customers. ## Why Should Businesses Consider Online Courses & eLearning? People like learning. It’s an essential part of our being – to grow and evolve so we can better navigate the world we live in. Thought leadership has become more important than ever, as people seek out valuable content and information. The business world has been turned upside down in the past year, and many people have had to pivot to new careers, meaning the need for retraining has become very high. Unlike traditional education, online courses can be studied at your own pace, in your own time, and from wherever you like. They are generally much cheaper than traditional institutional education and can offer the same content. An online course can offer great value. They often contain up to date and relevant information that has outpaced even traditional school curriculums. This makes it perfect for customers who need the flexibility of learning at their own pace in a fast-moving, changing environment and subject matter. Check out the graphic below for even more benefits of offering online courses and eLearning.![Grahpic list is benefits of eLearning for businesses.](https://honeypotmarketing.com/wp-content/uploads/elearning.png "- digital marketing for growing businesses by honeypot marketing") Being able to offer content that is engaging, consistent, and always available is invaluable, and the fact that it is accessible to anyone at any time makes it a very appealing offer, and allows your business to scale far beyond what would be possible offline. ## See. Think. Do. Care. The **see-think-do-care framework** has 4 distinct audience intents clusters, and as marketers, we need to be able to fulfill all 4 clusters to achieve success and customer satisfaction. It looks like this: - **See**: This stage is comprised of the largest, qualified, addressable audience. - **Think**: Is the part of the audience that is actually thinking or considering a particular thing. - **Do**: Is made up of that subset of the audience that is looking to buy. - **Care**: At this stage, you want to nurture the customer to develop your relationship and retain them as loyal customers. Below is a graphic that maps the framework to a real-world implementation of campaign structures on Facebook. [![Graphic of the See Think Do Care business framework.](https://honeypotmarketing.com/wp-content/uploads/Remarketing-HPT-FB-Campaign-Funnel-e1611951740911.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Remarketing-HPT-FB-Campaign-Funnel.png) For further reading, check out this article from the creator of this business framework, Avinash Kaushik: [**See, Think, Do, Care Winning Combo: Content + Marketing + Measurement!**](https://www.kaushik.net/avinash/see-think-do-care-win-content-marketing-measurement/) – In this blog post he shares two strategic clarifications/extensions of his thinking about the See-Think-Do-Care framework. And this great post by Search Engine Journal: [**See, Think, Do, Care: A New Way to Communicate Your SEO Strategy**](https://www.searchenginejournal.com/seo-guide/see-think-do-care-seo-strategy/#close) – This article discusses how to apply the “See, Think, Do, Care” framework to discussions around the implementation of optimizing a website for organic search. ## Customer Personas and Journey Mapping We’ve talked about customer personas and journey mapping in previous blogs, and though it is a very important step in how to test and optimize Facebook campaigns, we won’t dig too deeply into this here – but will provide links for further reading below. Ultimately, this is a starting point. You want to take the time to develop your customer personas so that you understand who you are trying to reach, and how you should communicate with them. Below is an example of what a customer persona looks like: [![image of a customer persona card.](https://honeypotmarketing.com/wp-content/uploads/customer-persona-e1611952139205.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/customer-persona.png)And here is a visual example of a customer journey: [![Example of a customer journey map showing the many touchpoints and paths along the journey.](https://honeypotmarketing.com/wp-content/uploads/L@TH-__-Customer-journey-example-1.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/L@TH-__-Customer-journey-example-1.png)Example of a customer journey map showing the many touchpoints and paths along the journeyIf you’re interested in further reading, check out our previous blogs where we explore the topics more: [**Research. Strategize. Execute. 3 Pillars of Building Your Brand Online.**](https://honeypotmarketing.com/guide-online-brand/) [**Non-Linear Customer Journeys and How to Implement Them**](https://honeypotmarketing.com/non-linear-customer-journey/) ## Facebook Targeting Facebook will automatically show your ads to people who are most likely to find your ads relevant. You can further target your ad delivery with three audience selection tools. - **Core Audiences** – Define an audience based on criteria like age, interests, geography and more. - **Custom Audiences** – Get back in touch with people who have engaged with your business, online or off. - **Lookalike Audiences** – Reach new people whose interests are similar to those of your best customers. With Core Audiences, you set the rules for where your ads are delivered. Adjust your target audience to be as broad or well-defined as you like. Custom Audiences allow you to connect with people who have already shown interest in your business, whether they’re loyal customers or people who have visited or engaged with your content on Facebook, used your app, or visited your website. In the example below, you can see that you can choose from location, demographics, and interests to help narrow down your audience to the people who will be most likely to engage with your brand. ![Screenshot of custom facebook audience creation window.](https://honeypotmarketing.com/wp-content/uploads/facebook-audiences.png "- digital marketing for growing businesses by honeypot marketing") Lookalike Audiences are a fast and effective way to connect with people likely to respond to your ads. All you need to do is create a source audience of people you know. Your ads will then reach people with common interests and traits of the custom audience you created. You can decide how closely the lookalike audience matches your custom audience with a simple slider, with 1 being the closest to your target audience and 10 being much broader. ![Screenshot of facebook lookalike audience creation window.](https://honeypotmarketing.com/wp-content/uploads/facebook-create-a-lookalike-audience-dialog-box-ha.png "- digital marketing for growing businesses by honeypot marketing") ## Create Custom Audiences Creating custom audiences is an excellent way to reach out to people who already know your business. You can build these audiences from a number of sources, such as: **Contact lists** – Connect with your customers and contacts on Facebook using information from your CRM system or email lists. You can even use information you collect in-store for online retargeting. **Website visitors** – Set up the Facebook pixel to automatically create a Custom Audience of people who visit your site or take certain actions there. With the pixel, you’ll be able to show people targeted ads for items they’ve previously viewed on your website. Amazing, right? **App users** – If you’re a developer, install the Facebook SDK to create more relevant ads that drive people to take in-app actions like returning to a game, viewing an item or making a purchase. ![Honeypot branded graphic of where Facebook custom audiences come from.](https://honeypotmarketing.com/wp-content/uploads/custom-audiences-fb.jpg "- digital marketing for growing businesses by honeypot marketing") Here is an extended list of Custom Audience Sources you can use to build out your audiences: **Your Sources** - Website - Customer List - App Activity - Offline Activity **Facebook Sources** - Video - Instagram Account - Lead Form - Events - Instant Experience - Facebook Page - Shopping - On-Facebook Listings ## How to Develop a Strategy So, how are you going to get people to buy from your business? Facebook offers 3 main ad objectives: awareness, consideration, and conversions. ![Honeypot branded graphic of the 3 Facebook objectives: awareness, consideration, conversion.](https://honeypotmarketing.com/wp-content/uploads/Honeypot2.jpg "- digital marketing for growing businesses by honeypot marketing") **It’s critical to remember to not sell to a cold audience**. In the awareness stage, your goal should be to offer content that has value to your audience. You need to build awareness of your brand and develop trust. In the consideration stage, you could go with “Video Views” and creating short and engaging videos that are attached to your audience, to attract more people and build interest – and then you can create new audiences, for example, for anyone who watched more than 50% of your video. The conversion stage is where you want to go for the sale, and not before this. If you try to just jump straight to the sale, you risk losing the sale before the customer has even considered your product or service. ![Screen of Facebook ad objectives creation window.](https://honeypotmarketing.com/wp-content/uploads/fb-ad-objectives.png "- digital marketing for growing businesses by honeypot marketing")Each of the 3 main categories are further broken down into more specific goals you can choose from As a starting point you want to stick to the Awareness stageSo, in summary, you want to: - **Understand the Business** - Customer journey - Customer segments or Buyer Persona - **Understand the Business Goals** - Brand awareness - Lead Generation - App Installs - **Plan your Conversion Funnel** ![Honeypot branded graphic for developing your strategy. Attract, engage, convert, delight.](https://honeypotmarketing.com/wp-content/uploads/facebook-ad-strategy.jpg "- digital marketing for growing businesses by honeypot marketing") ## Video View Campaigns A video view campaign is perfect for brand awareness and building audiences when you test and optimize Facebook campaigns. We know that video content generally out-performs other types of content, such as static images or text, with higher engagement rates and better optimization. You can collect some great data through video analytics, and create different audiences based on actions when they watch your video, such as: - People who watched the video for 3 seconds. - Who watched 50% of the video. - Those who watched the entire video. - And more. You can then target these audiences in different ways, using the analytics to determine what attracted the most interest and where you started to lose people. You can even see what the most engaging part of the video was, and use this data to test and optimize Facebook campaigns. ## How to Convert Your Audience – eCommerce Now that you have your audiences built, and some great content created, how do you convert these audiences? A great way to start is with a lead magnet! ![Example of a lead magnet landing page.](https://honeypotmarketing.com/wp-content/uploads/convert-ecommerce.png "- digital marketing for growing businesses by honeypot marketing")This is an example of a simple yet effective lead magnet Notice how the ask is nothing but the email The easier for the customer the betterA good lead magnet is informational and very easy to get to, and remember you’re targeting people who have already engaged with your brand. Another method you can use is a Facebook lead gen ad, have it connected to your marketing automation platform, and as soon as they register you can have an automation set up to send to them. Some other things that can help with converting your audience include: - Install Facebook Pixel - Promote Premium or Free Trials - Promote gated content through - Facebook: Free guides or checklist - Mobile Optimize your website - Show reviews on your products - Have an easy checkout system - Help make buying choices - Create bundles Here are some more examples we put together for Marketer Knows: ![Example of desktop feed a lead gen form for Marketer Knows](https://honeypotmarketing.com/wp-content/uploads/desktop-feed-example.png "- digital marketing for growing businesses by honeypot marketing")This is an example of a desktop feed![Example of mobile feed lead gen form for Marketer Knows](https://honeypotmarketing.com/wp-content/uploads/mobile-fee-example.png "- digital marketing for growing businesses by honeypot marketing")This is an example of a mobile feedAs you can see above from the mobile feeds, keep in mind that Facebook and Instagram stories are strong channels that perform very well, so test there and you might be surprised – don’t just stick to your feed. You want to use as many channels as you can, and let the tests dictate where you focus most. Ultimately you want to have a very low barrier to entry, not asking anything of a potential customer, and instead, offer something of value at no cost to the consumer. ## Campaign Structure Ads account structure is critical to success. This is especially true when you’re running multiple campaigns or test campaigns at the same time. When it comes to ad placements, audience targeting, location targeting, and testing interest-based audiences with lookalike audiences and other custom audiences, you need to segment and keep these separate so you can determine which elements are performing better. By excluding the low ranking audiences from the high ranking audiences, your analytics will be more accurate and drive more qualified leads. ![Graphic chart of 2 campaign structure ad sets.](https://honeypotmarketing.com/wp-content/uploads/campaign-structure.png "- digital marketing for growing businesses by honeypot marketing") Test different ad sets for different placements (Desktop news feed, mobile and desktop right column). Combine multiple small locations into a single ad set. Avoid having multiple ad sets targeting the same audience. ## Ad Placements Quite often ad placement gets left to Facebook’s automated system, but it’s a good idea to manually choose the placements to ensure you are using the best placements for your own campaign. Once your campaign has been running for a week or 2, check to see what ad placements are performing the best, and then focus your efforts there. Facebook will not allocate most of the budget to those ads that are performing the best, so you need to do this manually when you test and optimize Facebook campaigns. Some things to note: - Mobile ads are great for awareness and content promotional campaigns. - Facebook users like to use Facebook on their mobile devices. For that reason, mobile is a great place to promote blog and video content. - Facebook Video ads usually work best on mobile: These ads generate the lowest cost per view on mobile. - Facebook right column ads work the best on Desktop. - For engagement, Facebook Stories are one of the top performers. ![4 examples of ad placment option for Facebook campaigns.](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-02-01-084105.png "- digital marketing for growing businesses by honeypot marketing") Customize your content for where your audience is and who you’re talking to. ## Campaign Ad Set Optimizations We’ve talked about setting up the ads, creating custom audiences, setting up campaign structure, but once you launch your campaign(s) they’re not done. You want to monitor the campaigns so that you can optimize them regularly, tweaking them where necessary, based on the analytics, and this will improve performance tremendously. Rotate your ad creatives if they’ve been running for a while, to keep the ads fresh. Facebook for Business provides the ability to run formal tests within the platform, so use the AI provided and create multiple variants. [**Ad Espresso**](https://adespresso.com/) is a fantastic platform to scale and create massive ads, if you’re interested in heavily testing multiple variations. Ad Espresso will create subcategories for you, segmenting your audience and performing micro tests to find the variants that have the highest performance. ![Honeypot branded graphic showing ad optimization variants.](https://honeypotmarketing.com/wp-content/uploads/ad-sets.jpg "- digital marketing for growing businesses by honeypot marketing") As you can see from the graphic above, ad campaigns that have been optimized are more successful and cost-effective than those left to run without manual adjustments. In summary, you want to: - Implement the pixel and the power of a well-placed tag to inform strategies and track campaign results. - Continuously monitor and optimize. - Rotate ad creatives. - Update audience targeting. - Update Ad placements. - Make budget adjustments. ## Facebook Shops According to Facebook, 46% of the entrepreneurs and small businesses indicated that they are looking for an eCommerce solution to take their business online. Facebook Shops is changing the way we shop, by giving us the option to buy a product in our feed with the simple click of a button, without even having to leave the platform. The benefits are strong, and changing the way we approach eCommerce: - Shop experience works on both Facebook and Instagram. - Zero Investment Cost. - Shops showcase your brand and products in a native mobile experience. - Easy browse options. - Gives customer support, delivery status through Facebook messenger. ![Screenshot of Facebook Shops example.](https://honeypotmarketing.com/wp-content/uploads/facebook-shops.png "- digital marketing for growing businesses by honeypot marketing") The goal is to eliminate the friction and create a seamless experience so that you don’t have to leave the platform to complete your purchase. What a time to be alive. ## That’s a Wrap Thanks so much for reading and we hope you found some valuable information here. Below we’ve included some more resources from our past blogs that relate to this topic. As always, if you have any feedback, questions, or stories to share, sound off in the comments below. [**How to Create and Launch High Performance Facebook & Instagram Campaigns With a Modest Budget**](https://honeypotmarketing.com/create-facebook-campaigns/) [**Foundations of a Successful Digital Marketing Plan**](https://honeypotmarketing.com/5-foundations-of-digital-marketing/) ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing, eCommerce **Tags:** Digital Marketing, Digital Marketing Strategy, Facebook, How To, Internet Marketing, Marketing, Marketing Strategy, Marketing Tips, PPC, Small Business, Social media marketing --- ### [How to Use Social Listening and Customer Sentiment Analysis To Improve Your Content Strategy](https://honeypotmarketing.com/digital-marketing/customer-sentiment-analysis/) **Published:** February 8, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Use_Social_Listening_and_Customer_Sentiment_Analysis_to_Improve_Your_Content_Strategy.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Use_Social_Listening_and_Customer_Sentiment_Analysis_to_Improve_Your_Content_Strategy.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week we’re digging into how to optimize your content strategy using customer sentiment. Customer service and community management can be difficult tasks, but they can also be incredibly beneficial to your content creation strategies. ![the office meme with Dwight and ext, "LIsten...and take notes.](https://honeypotmarketing.com/wp-content/uploads/dwight.png "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? Surprise surprise, Google has some new changes in their pipeline! We’ve also got some news on Superbowl ads and Pinterest Shopping! Check out the links below. 👇 [**Google Will Suspend Merchant Sites That Show Higher Prices at Checkout**](https://searchengineland.com/google-will-suspend-merchant-sites-that-show-higher-prices-in-the-checkout-345866) – Google announced that, beginning on April 6, it will start enforcing its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed on their e-commerce page, all the way through the checkout process. If you show a higher price than what is on your landing page, Google can suspend your account. [**Breaking: Google Ads to Phase Out Modified Broad Match**](https://www.searchenginejournal.com/breaking-google-ads-to-phase-out-modified-broad-match/395129/#close) – Modified broad match will be sunset, with phrase match taking over. Check out the article to find out what this means for advertisers and how queries match to keywords. [**Why Brands Skipped Super Bowl Ads and Counterprogrammed Instead**](https://www.marketingdive.com/news/why-brands-skipped-super-bowl-ads-and-counterprogrammed-instead/594575/) – More brands are finding ways to tap into interest around the big game without an in-game ad, opting for cost-effective, insightful connections over reach. [**Pinterest’s Ascent Continues as Holidays Spur Explosive Adoption of Shopping Ads**](https://www.marketingdive.com/news/pinterests-ascent-continues-as-holidays-spur-explosive-adoption-of-shoppin/594627/) – Pinterest’s revenue jumped 76% year-on-year to $706 million in the fourth quarter, bolstered by new advertising offerings and an expansion of shopping capabilities. ## What’s Working? Social Media is a powerful tool when it comes to brand awareness and audience engagement. These are perfect platforms for understanding social listening and customer sentiment based on social media analytics. This information can be used to create a content strategy that is targeted based on the audience’s feelings toward specific content. Let’s break down what we’ll be digging into: - What’s Social Listening & Why Should You Care? - What is Customer Sentiment Analysis? - Where & How Do You Measure Customer Sentiment? - Customer Sentiment Analytics - Relationship Between SEO, Sentiment, and Content Development - Adjusting your Content Strategy - Challenge Response Guides Let’s get into it. ## What’s Social Listening & Why Should You Care? Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more. It gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s also a crucial component of audience research. Social listening is NOT social media monitoring. Social media monitoring looks at metrics like engagement rate and number of mentions, whereas social listening looks beyond the numbers to consider the mood behind the data. Understanding how people feel about your brand helps you keep your marketing and product development efforts on track. ![customer sentiment graphic showing guage and needle pointed at positive.](https://honeypotmarketing.com/wp-content/uploads/pasted-image-0-4.png "- digital marketing for growing businesses by honeypot marketing") ## What is Customer Sentiment Analysis? Customer sentiment analysis is the automated process of discovering emotions in online communications to find out how customers feel about your product, brand, or service. Using Natural Language Processing (NLP) and a series of algorithms, sentiment analysis models are able to detect patterns in text and automatically classify opinions as positive, negative, or neutral. When people engage with your brand by leaving customer feedback ‒ whether it’s to complain on Twitter or leave a flattering review about your product, there’s always an underlying emotion attached to that action. With customer sentiment analysis, you can capture this subjective information to understand your customers at a higher level. Why are they feeling negative about your customer service? Which product features do they like the most? ![customer sentiment analysis scale of sad face to happy face.](https://honeypotmarketing.com/wp-content/uploads/customer-sentiment-analysis-scale.png "- digital marketing for growing businesses by honeypot marketing") Having access to the right data at the right time can be a game-changer when it comes to making decisions that boost customer satisfaction and loyalty. For example, tracking customer sentiment on social media in real-time can help you instantly spot a critical issue affecting your customers, so you can take immediate action. ## Where & How Do You Measure Customer Sentiment? There are so many tools available for customer sentiment analysis that it can be a daunting task trying to decide what would work best for your business. Some of the most common tools include: - [**Facebook Page Insights**](http://facebook.com) - [**Iconosqaure for Instagram**](https://iconosquare.com) - [**Buzz Sumo**](https://buzzsumo.com/) - [**Mention**](https://mention.com) - [**Monkey Learn**](https://monkeylearn.com/) - [**IBM Watson**](https://www.ibm.com/watson) - [**Aylien**](https://aylien.com/) - [**Amazon Comprehend**](https://aws.amazon.com/comprehend/) - [**Lexalytics**](https://www.lexalytics.com/) And that’s just to name a few options in terms of where you can find data for customer sentiment analysis. Check out the links for each platform for more information. Today we’ll be taking a closer look at the top 4 platforms. And that brings us to how you measure customer sentiment using these tools. The goal here is to look at how people are feeling about your brand and content, so metrics like follower count are not where you want to focus. You want to look at how people are engaging with and reacting to your content, through likes, comments, reviews, shares, etc. After collecting your data, you classify it into a negative, positive, or neutral eomtion. SaaS tools are relatively easy to use, and generally require little to no setup. Most provide integrations and APIs that you can connect to your favourite apps, which can be incredibly helpful. So, let’s take a look at those top 4 platforms and see how the process works. ## Customer Sentiment Analysis With Facebook Page Insights Facebook has a very complex suite of analytics. For Customer Sentiment Analysis, you want to focus on: - Reactions - Shares - Comments - Video views - Post / link clicks - Demographics Thie image below shows many of the insights you have access to, and there’s so much more data available through Facebook page insights. ![screenshot of a facebook post showing customer reactions.](https://honeypotmarketing.com/wp-content/uploads/fb1.png "- digital marketing for growing businesses by honeypot marketing") From the post above, you can how many people were reached, how many people engaged with the post, and you see the breakdown of reactions, showing how people felt about the post. These numbers can help you see what is working with the post, and in this case, the results are very good. One area of improvement could be looking at ways to boost engagement, perhaps by adjusting the copy with a stronger call to action. The majority of the reactions were either like or love, with love having the highest engagement. This tells us that people not only liked the post, but they’re also very passionate and feel a strong emotional connection with the content, since more people chose to love over simply liking the post. Shares were also very high, which again tells us that people really resonated with the content, so much that they shared it with their friends and network. Post clicks also tell a story. People were not just loving and sharing the post and moving on. They were clicking on it and going through all of the images to see the entire post. This again shows a high level of interest in the content. The image below shows the many options available through Facebook page insights: ![screenshot of Facebook insights](https://honeypotmarketing.com/wp-content/uploads/Facebook-insights-customer-sentiment-analysis.png "- digital marketing for growing businesses by honeypot marketing") You can also access demographics such as age, gender, location, and language; see how long people are spending viewing your videos; and, how people are interacting with your tagged products. Take a look at the video post below, for example: ![Screenshot of facebook video post](https://honeypotmarketing.com/wp-content/uploads/facebook-video-performance-1.png "- digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/facebook-video-performance-2.png "- digital marketing for growing businesses by honeypot marketing") This 30-second video had an average watch time of 4 seconds, and many viewers didn’t even have the volume on to hear him speak. At first, you might think no one really liked the content. But take a look at the post engagement. This shows the audience’s sentiment toward Jake Paul, more so than the post itself, especially when combined with the high engagement on the post. The reaction with the highest engagement was the laugh emoji, with likes coming in 2nd. The post also had 579 comments and 80 shares. From this data, we can see that the content generated a lot of buzz and attention. People were compelled to engage with the content, and share it with their friends and network, even though most people didn’t even watch the video. So, this tells us that the content really resonated with the audience, and that most people interested in boxing and combat sports don’t like Jake Paul. ## Customer Sentiment Analysis With Iconosquare Iconosquare offers many options for Instagram content analysis, such as: - **Engagement** – how people are engaging with your content. - **Community** – demographics, such as gender, location, and language. - **Reach** – how many people saw your content. - **Profile Activity** – how people interacted with your profile. - **Stories** – How people reacted to your stories. You can also generate daily, weekly, and monthly reports that neatly lay out the data with nice visual graphs, ready to present. It’s kind of amazing. ![screenshot of iconosquare insights](https://honeypotmarketing.com/wp-content/uploads/iconosquare-insights-customer-sentiment-analysis.png "- digital marketing for growing businesses by honeypot marketing") Having everything laid out and presentable is a huge benefit and time saver, and it also makes it easy to find the data that you’re looking for. Let’s take a look at a sample post and how we can pull useful data for customer sentiment analysis from Iconosquare’s analytics. ![Screenshot of Iconosquare instagram post analysis](https://honeypotmarketing.com/wp-content/uploads/Iconosquare-customer-sentiment-analysis.png "- digital marketing for growing businesses by honeypot marketing") This post had a very high number of likes, but comments were low, in comparison. From this, we can see that people liked the content, but were not really interested in sharing their opinion. ## Customer Sentiment Analysis With Buzz Sumo BuzzSumo is a cloud-based platform that helps you discover the best engagement, content and outreach opportunities across social channels and search engines. It’s a great way to discover new keywords, trending stories, customer questions, and content success, all while monitoring what’s most important to your brand. Some metrics you can track and analyze through Buzz Sumo include: - Engagement - Shares - Reactions - Link Clicks - Top Performing YouTube videos Buzzsumo is a unique collection of data specifically built to benefit marketers, but it still requires the creativity of the marketer to use the tool well. ![Screenshot of the buzz sumo home page](https://honeypotmarketing.com/wp-content/uploads/buzz-sumo-home-page-.png "- digital marketing for growing businesses by honeypot marketing") ## Customer Sentiment Analysis With Mention Mention is similar to Buzz Sumo, as it is also a web and social media monitoring tool. Mention monitors the web, including the major social media channels, to keep you informed every time someone mentions your name, brand or target keywords. Its user-friendly interface makes it fairly easy to use, as well. When Mention spots that somebody has talked about you or your brand, you can instantly see this through one of their apps (Web, Desktop, iPhone or Android). Alternatively, you can get daily summary alerts that show your mentions for a particular day. You can: - Monitor online media - Analyze your competition - Manage your brand - Listen to your audience - Pilot your social channels - Grow your agency ![screenshot of mention.com home page](https://honeypotmarketing.com/wp-content/uploads/mention-com-customer-sentiment-analysis.png "- digital marketing for growing businesses by honeypot marketing") Let’s take a quick look at the process: ![screenshot of mention.com step by step keyword search](https://honeypotmarketing.com/wp-content/uploads/mention-3.png "- digital marketing for growing businesses by honeypot marketing") First, you choose the keyword you want to monitor. You can choose 3 types: - Optional Keywords - Required Keywords - Excluded Keywords Next, you choose the pages you want to monitor, whether it’s your website or social media channels. ![screenshot of mention.com step by step keyword search](https://honeypotmarketing.com/wp-content/uploads/mention-4.png "- digital marketing for growing businesses by honeypot marketing") Finally, choose your sources and languages you want to monitor. ![screenshot of mention.com step by step keyword search](https://honeypotmarketing.com/wp-content/uploads/mention-5.png "- digital marketing for growing businesses by honeypot marketing") It’s an easy-to-use system and a powerful tool to have in your toolbox. ## Relationship Between SEO, Sentiment, and Content Development Studying sentiments in product reviews can vastly improve the SEO of your product descriptions and meta tags. It helps a business understand the most important features of their products and the qualities that consumers are searching for. ![image of a black and yellow bullseye with seo and content development points](https://honeypotmarketing.com/wp-content/uploads/seo-and-customer-sentiment-analysis.png "- digital marketing for growing businesses by honeypot marketing") Sentiment analysis isn’t just useful for products or review data. It also measures opinions expressed in the comments sections of your blogs, videos or social media posts, which can also yield value and insight, especially if your content sees a lot of responses. Many of these goals, brand awareness, thought leadership, customer loyalty/retention and others, are heavily influenced by how audiences feel about your company and its content. It’s not just a matter of knowing what content pieces worked and which didn’t, but what specifically made people positively or negatively react. Measuring the opinions and feelings in your comment sections and other mentions can help you craft better content. This allows you to craft content that is not only relevant but also more valuable to the reader, which helps build a strong customer experience to improve brand awareness and solidify your position as a strong thought leader. **Seo + Sentiment = Winning Content Strategy** - Do your keyword research to find the top keywords and phrases. - Engage in social listening, and match those findings to your keywords. - Use that combined data to understand what people are looking for and how they feel about it. - Craft some amazing content that will resonate with your target audience, based on the analytics from your research. For example: - From your research, you select the top 5 questions people ask about your brand. - You can develop FAQ videos to address those questions. - Doing so reduces customer service traffic. - Users don’t have to wait on hold to get answers. - Customer Experience is improved overall. ## Developing a Challenge Response Guide Challenge Response Guides are used to outline the various responses that a brand can use in replying to comments, questions, and feedback from their audiences. It helps to establish a consistent tone and flow in responding to customer inquiries and social media engagements. Following a guide makes responding to challenging and negative content seamless and professional. ![branded graphic a customer repsonse guide, image of laptops, people and honeybee.](https://honeypotmarketing.com/wp-content/uploads/honey.jpg "- digital marketing for growing businesses by honeypot marketing") ## That’s A Wrap We have a wide variety of digital channels where consumers put their feelings into words: - Emails - Social media - Blog post comments - Reviews - Websites - Customer service exchanges Plus a number of other channels that can serve as outlets for analyzing sentiments and better understanding the customer experience. We hope you enjoyed the read, and if you have any questions, comments, or stories to share, sound off in the comments below or come say hi on our social channels! Thanks so much for reading! ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing **Tags:** Content Strategy, Digital Marketing, Digital Marketing Strategy, How To, Marketing, Marketing Strategy, Marketing Tips, Small Business --- ### [Creative Ideas to Build Your Brand on Instagram and Tiktok](https://honeypotmarketing.com/digital-marketing/ideas-to-build-your-brand/) **Published:** February 16, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Creative_Ideas_to_Build_Your_Brand_on_Instagram_and_Tiktok_Live_at_the_Hive_Episode_167.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Creative_Ideas_to_Build_Your_Brand_on_Instagram_and_Tiktok_Live_at_the_Hive_Episode_167.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week we’re looking at some creative ideas to build your brand and community on Instagram and TikTok. Instagram and TikTok have become marketing powerhouses, releasing new, interactive and fun features that keep audiences engaged. It’s getting to the point where the limitations are just your imagination. ![Tiktok dancing meme.](https://honeypotmarketing.com/wp-content/uploads/tiktok-meme.png "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s Working? Your brand identity is the public face of your company. Quality and consistency are vital for developing trust and familiarity. This is why it’s crucial that your brand remains consistent across all platforms. There are lots of creative ways to achieve this using the many tools available on social channels. Let’s break down what we’ll be looking at: - How to Build your Brand in 2021 - Creating a Mood Board - Building your Instagram Brand - Creative Ideas for TikTok - Creative Ideas for Instagram - Influencer Collaboration Before we dig in, take a look at this chart of the most popular apps downloaded in January 2020. We thought it was important to share because there’s a common misconception about social media, and Tiktok in particular – that it’s just for kids and not the right place for business. This chart clearly shows that Tiktok is more than a silly dancing fad. It’s a legitiment and incredibly populated channel. ![Chart of most popular apps 2020.](https://honeypotmarketing.com/wp-content/uploads/pasted-image-0-5.png "- digital marketing for growing businesses by honeypot marketing") The bottom line here is, if you’re ignoring Tiktok, you’re ignoring a ginormous audience (hmm, I’ve never actually tried to spell that word. Looks weird, even for a fake word). ## How to Build Your Brand in 2021 Things have changed. Building a brand in 2021 requires an understanding of the needs and moods of the community. It’s about collaboration more than ever. ![Image of Mennonites building a barn.](https://honeypotmarketing.com/wp-content/uploads/1408119569000-AP-Barn-Raising.jpg "- digital marketing for growing businesses by honeypot marketing") You can’t rely on the same old ideas to build your brand from days past. So, where do we start? With a list, of course. 🤔 - Create a mood board. - Discover the purpose of your brand. - Research your audience and competition. - Create a buyer persona. - Create a logo to give your brand’s personality a face and aesthetic. - Know the things to avoid. ## Create a Mood Board Mood boards serve many purposes, starting with organizing your brand’s inspiration. They’re a valuable resource to help keep the style and aesthetic of your brand consistent with your goals and expectations, and an excellent way to refine your brand’s style before diving into the actual design process. You DON’T have to be a designer. It’s about exploring elements that represent your ideals and goals, and bringing those elements together to create an aesthetic that will make your brand attractive and recognizable. Here is an example for Tiktok: [![Honeypot Tiktok mood board.](https://honeypotmarketing.com/wp-content/uploads/Honeypot.gif "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Honeypot.gif) And here is an example for Instagram: [![Honeypot Instagram mood board.](https://honeypotmarketing.com/wp-content/uploads/Pink-and-Brown-Soft-and-Dainty-Fashion-Moodboard-Photo-Collage.gif "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Pink-and-Brown-Soft-and-Dainty-Fashion-Moodboard-Photo-Collage.gif) The designs for each are different, but they share a similar theme and are immediately recognizable as the Honeypot Marketing brand. ## Discover the Purpose of your Brand Every brand jumps into the market with a great purpose. It’s that purpose that fuels them to reach their goals. If you’re trying to define your brand’s purpose, ask yourself these questions: - Why does your brand exist? - What problem does your brand solve? - What differentiates your brand from others? - Why should people consider your brand? These ideas will help you lay the foundation of your branding through slogans, tagline, story, messaging, and more. ![brand graphic showing the many elements that make a brand.](https://honeypotmarketing.com/wp-content/uploads/brand.png "- digital marketing for growing businesses by honeypot marketing") ## Research your Audience and Competition Another step to creating a brand identity is to research your market. The market is packed with different people wanting different things. You cannot target a business executive the same way you would target a product to a gamer. Learning and knowing what customers want from a business is essential to create a brand that people will like. ## Create a Buyer Persona All brands exist through their customers’ existence. If there are no customers, there will be no brand. Knowing the right target audience for your products/service is crucial, as it will benefit your brand building process. Knowing the ideal audience will affect your digital branding strategies. We talk about this more in depth in this blog here: **[Non-Linear Customer Journeys and How to Implement Them](https://honeypotmarketing.com/non-linear-customer-journey/)** [![Examples of buyer personas.](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-02-13-123706.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Screenshot-2021-02-13-123706.png) ## Create a Logo The most important part of brand building is possibly creating a tagline and logo for your business. A logo is the face of your company, and the tagline is the vision or promise. These are the things that will stick with people when they think of your brand. The logo will be visible on everything related to your business. It will become the identity of your brand. Your logo is how your business presents itself, your mission statement, products, and more. It tells your story. ![Honeypot logo variations.](https://honeypotmarketing.com/wp-content/uploads/logo.png "- digital marketing for growing businesses by honeypot marketing") ## When Building Your Brand… - Don’t convey mixed messages to your customers. - Keep your message clear and know what exactly you want to communicate. - Use appropriate tone and language for every message you send. - Just because you like it doesn’t mean your customers will also love it. - Avoid copying your competitors. - Keep consistency between your online or offline branding. Now, let’s take a deeper look at what it takes to build your brand on Instagram. ## Building Your Instagram Brand How do you start? 1. **Define the target audience** that your business wants to reach. 2. **Perform research** on **aspirational brands** and what type of content your audience finds engaging. 3. **Analyze competitors** and other community profiles. 4. **Build a visual identity** for your brand. 5. **Optimize your profile** and brand information. 6. **Create a content plan** with a **posting schedule**. 7. Take advantage of **Post** and **Profile Insights**. **Define Your Target Audience** These are the people that you’re trying to serve with your product, service, or any other offer. Consider your ideal follower, where they are in life right now, and how you can bring value to them. When building target audience profiles for Instagram: - Determine demographics that fit a large portion of your target audience. - Make a list of their potential needs, goals, problems, and other relevant characteristics. - Think of possible solutions that your brand can offer them. ![graphic of group being drawn by giant magnet into screen.](https://honeypotmarketing.com/wp-content/uploads/target-audience.png "- digital marketing for growing businesses by honeypot marketing") **Research Audience Content Needs** Your potential audience is already using the app, so you just need to find a way to reach them. Spend some time researching the behaviour of your potential audience. Here are some things to look for: - The type of profiles they already follow. - The hashtags they follow and use. - The language they use on post captions and comments. - The profile description in their bio. **Analyze Competitors** After you have a good idea of who you’re trying to reach, it’s smart to take a better look at who you’re competing with. Examine: - The most popular and established profiles in your niche. - The type of content that they post. - The difference between your brand and others. **Build a Visual Identity** Your followers need to get to know and understand who you are, so they can connect with you. It’s not only about the profile picture and description, but you also need to dig deeper to find a purpose behind your brand. Consider the visual elements that you’ll be using. That includes your brand colours, logo, fonts, and other visual elements that contribute to your brand’s aesthetic. ![Screenshot of Honeypot Instagram.](https://honeypotmarketing.com/wp-content/uploads/visual-identity.png "- digital marketing for growing businesses by honeypot marketing") **Optimize Your Profile** A good profile will help users understand what your brand stands for and how you will help them if they click follow. - Choose a username that reflects your brand name. - Go for a profile photo that showcases your identity. - The bio description is important to describe your brand. - Enter a website where people can look for more information. - Enter an email or phone number for contact information. ![Example of optimized Instagram profile.](https://honeypotmarketing.com/wp-content/uploads/profile-optimization.png "- digital marketing for growing businesses by honeypot marketing") **Create a Content Plan** Create a content plan with a posting schedule to outline what you will be posting and when it will go live. Tools like Smartsheets and Hootsuite are useful in organizing your content calendar. Make sure your profile has a nice flow in terms of content and images. You want your profile to be consistent with your brand identity, but also have a mix of different content and graphics to ensure your profile is visually appealing and catches the audience’s’ attention. **Post & Profile Insights** By analyzing data, you can measure the outcome of your posts, and see what works best for your brand to create better content. Profile Insights can tell you how many accounts you’ve reached in the past period and the actions that people take on your account. Single Post Insights give you stats on how many people saw and interacted with a specific post. As you grow, you can use tools such as Iconosquare. ![Screenshot of Instagram analytics.](https://honeypotmarketing.com/wp-content/uploads/post-insights.png "- digital marketing for growing businesses by honeypot marketing") ## Creative Ideas for Instagram Instagram is about about visual presentation. Creating a flow with diversity in your posts helps create a recognizable and appealing visual identity. Use your brand colours and fonts to align with your brand aesthetics. Stories are a great opportunity to position your brand as a thought leader by creating polls, quizzes, and tips and tricks. Collaborate with influencers your audience will resonate with, and run contests to encourage engagement. ![Screenshot of Honepot IG feed.](https://honeypotmarketing.com/wp-content/uploads/honeypot-ig-feed.png "- digital marketing for growing businesses by honeypot marketing") **Conduct a Poll** Polls are a great way to engage your audience and build your brand. A great way to start a two-way conversation. You can gamify your Story by quizzing your readers on different topics, or conduct easy customer research by giving your followers an option of two products you might release soon. **Conduct a Quiz** The interactive quiz feature allows users to engage with their followers by asking them multiple-choice questions. This a great way to quiz your audience on specific aspects of your business which can help them learn more about your business. **Thought Leadership** Your Instagram Story is a great place for your brand to present some thought leadership. Doing so will build engagement and position your brand as a trustworthy source of information. **Contests and Giveaways** The prize can be anything from a free trial of your service, some samples of your product, or an hour long consultation call from you. You can require your followers to do something to take part. Some common ones are requiring participants to: - Share your Instagram Story and / or post. - Tag someone in the comment section. - DM someone your Instagram Story or post. - Use a branded hashtag. - Like your post. ## Creative Ideas for TikTok Define your niche. A specialized focus will get much better results than trying to target a general audience. Tiktok is much more than dancing videos. It’s a powerful platform for businesses to showcase their brand in unique ways. From real estate tours, to medical advice, glorious recipes, or graphic design tips, there’s an audience for everyone. Perfect for video tutorials & educational videos. ![example of Tiktok business accounts.](https://honeypotmarketing.com/wp-content/uploads/tiktok-marketing.png "- digital marketing for growing businesses by honeypot marketing") **Create a Branded Hashtag Challenge** – Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign, or viral trend. **Share an Educational Video** – It’s an amazing platform for sharing informative content in an approachable, easy-to-digest format. **Create a Tutorial** – Tutorials of all varieties play well on social media. Everyone wants to learn something new, especially if you can break it down into 60 seconds or less. **Run a Contest** – User-generated content boosts your credibility and trust, especially when it comes from trusted creators. ## Influencer Collaboration An influencer can be anyone in your industry with a voice and a following. > Ultimately, we are all influencers in our own networks. The number of followers should be somewhat close to your own. Grow together! Their ideals and goals should be closely aligned with your brand. It’s better to develop long term collaborations than one-off events or sponsored posts. Don’t be afraid to be a micro-influencer. You can find an influencer for any niche. ![Examples of Tiktok influencers](https://honeypotmarketing.com/wp-content/uploads/tiktok-influencers.png "- digital marketing for growing businesses by honeypot marketing") **Engage with TikTok-First Influencers** You should consider working with influencers who started on TikTok. They won’t have such high pay expectations. They are likely to be savvier about the ins and outs of TikTok as opposed to those who are focused on multiple different platforms. **Find influencers using TikTok’s Creator Marketplace** This platform allows brands to search for and collaborate with influencers. Once you’re granted access, you can search through the TikTok creator catalogue. You can search through: Country, Topic, Reach, Average Views, and Ecommerce Anchor. **Ask Influencers for Advice** Ask the experts for their insight on what kind of sponsored TikTok videos will perform best with their audience. Work with them to create a message that’s authentic and fits with TikTok’s somewhat unconventional approach. The key is to be flexible and allow influencers to provide feedback to your strategy. **Give influencers Creative Freedom** Successful influencer marketing campaigns on TikTok will require brands to relinquish some control. Rather than trying to push specific brand messages, capitalise on the format of TikTok content by allowing users to take your idea, hashtag or filter and make it their own. ## That’s a Wrap Your brand identity is how your audience recognizes you. > Consistency shows that you have a focused and unified vision and helps develop trust. Social media channels can help build a visual identity for your brand. The creative tools available on social media platforms are constantly evolving. If you haven’t already, consider adding TikTok and Instagram to your strategy. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing **Tags:** Content Strategy, Digital Marketing, Digital Marketing Strategy, How To, Instagram, Internet Marketing, Marketing, Marketing Strategy, Marketing Tips, Small Business, Social Business, Social media marketing, Tiktok --- ### [Ecommerce Strategies for Success in 2021](https://honeypotmarketing.com/digital-marketing/ecommerce-strategies/) **Published:** February 22, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Ecommerce_Strategies_for_Success_in_2021.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Ecommerce_Strategies_for_Success_in_2021.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week we’re going to venture into eCommerce strategies to show you some great tactics you can start using today. We’re reaching a point where eCommerce is no longer a “nice to have” but a MUST. [![Wolf of wallstreet meme Google take my money.](https://honeypotmarketing.com/wp-content/uploads/Leonardo-Dicaprio-meme.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Leonardo-Dicaprio-meme.jpg) Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? Do we have a hot new social platform hitting the scene? How have the current world events affected our shopping habits? Check out these great reads to see what’s new in the world of digital marketing. [**Will Clubhouse Be the Next Social Media Platform for Marketers?**](https://www.marketingdive.com/news/will-clubhouse-be-the-next-social-media-platform-for-marketers/595156/) – Clubhouse, an invite-only audio chat app with a reported $1 billion valuation, is quickly becoming the talk of the tech world. Check out this article to find out why! [**Digital-First Commerce Boosts Shopify’s Earnings**](https://marketingland.com/digital-first-commerce-boosts-shopifys-earnings-284252) – The research also indicates an opportunity for brands to acquire new customers through eCommerce experiences, with 74% purchasing products from retailers new to them. Fascinating read! Check it out. ## What’s Working? Ecommerce has become essential for the survival of many businesses. Consumer adoption of online shopping has accelerated dramatically in the past 12 months. Social Media Marketing, Email Marketing, and Landing pages are core strategies for eCommerce success. But there’s more. Since we’ve covered these topics recently, we’re going to dig into some less apparent strategies this time. If you missed our previous blogs, check out these links below! [**Creative Ideas to Build Your Brand on Instagram and Tiktok**](https://honeypotmarketing.com/ideas-to-build-your-brand/) [**How to Test and Optimize Facebook Campaigns for eLearning and eCommerce**](https://honeypotmarketing.com/test-and-optimize-facebook-campaigns/) [**How to Create and Launch High-Performance Facebook & Instagram Campaigns With a Modest Budget**](https://honeypotmarketing.com/create-facebook-campaigns/) [**Beyond the Welcome Email: 10 Ways to Improve Your Email Marketing Today**](https://honeypotmarketing.com/email-campaign-tactics/) ![graphic image of index page with a bee and honeycombs](https://honeypotmarketing.com/wp-content/uploads/ecommerce-strategies-intro.jpg "- digital marketing for growing businesses by honeypot marketing") Let’s dig in. ## Investing in SEO When getting started with your eCommerce strategies, SEO is an essential first step. You want search engines like Google to display your products before they display your competitors. Being on the first page can be a massive boost to your traffic and SERP. Truly effective eCommerce SEO requires reviewing your site and optimizing for SEO. Technical SEO for eCommerce websites tends to be much less commonly understood. Common technical SEO issues include: - Slow load times. - Broken links. - Duplicate content. - Security Issues. Fixing technical issues will improve your site’s SEO health and help you rank higher in the SERPs. [![screenshot of seo analytics page from SEMrush.](https://honeypotmarketing.com/wp-content/uploads/seo-ecommerce-strategies.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/seo-ecommerce-strategies.jpg)This is an example of SEO analytics using SEMrushYour eCommerce SEO audit assesses the keywords you are targeting, but there are also the ones you are not targeting. Targeting new keywords and search terms is a great way to grow your audience with zero ad spend. To know what new phrases you should be targeting, you need to perform eCommerce keyword research. [![Screenshot of keyword research using SEMrush.](https://honeypotmarketing.com/wp-content/uploads/keyword-research-ecommerce-strategies.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/keyword-research-ecommerce-strategies.jpg)This is an example of keyword research using SEMrush and searching keywords for Digital MarketingHow does a search engine assess each page on your site? Is your product clear? The best on-page SEO for eCommerce involves optimizing: - **Meta Descriptions:** should always include primary keywords. - **Images:** File names and alt-text should always include keywords you’re trying to target. - **Page copy:** Is the content on your page original? Does it contain all the keywords? As this is likely where the bulk of your time and effort will be spent, on-page SEO for eCommerce sites is critically important. [![screenshot of seo eccomerce strateiges using Yoast in WordPress.](https://honeypotmarketing.com/wp-content/uploads/seo-ecommerce-strategies-2.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/seo-ecommerce-strategies-2.jpg)This is an example of SEO using the Yoast plugin on WordPress## Focussing Off-Site (Building Relationships) Focussing off-site refers to everything you do outside of your website. This includes: [![Honey bee branded image with a list of tactics for off-site SEO.](https://honeypotmarketing.com/wp-content/uploads/seo-ecommerce-strategies-5.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/seo-ecommerce-strategies-5.jpg) It helps search engines understand what users think about your products and website. Having a few links from quality and relevant sites with high authority levels dramatically increases your chances of ranking higher in the SERPs. ![SEMrush chart of off-site vs on-site vs technical SEO.](https://honeypotmarketing.com/wp-content/uploads/seo-ecommerce-strategies-3.jpg "- digital marketing for growing businesses by honeypot marketing")This is an example of the different types of search engine optimizations you can performWhen other sites link to you, this indicates to search engines that your site is trustworthy and authoritative, and your SEO will improve as a result. Off-page SEO for eCommerce sites tends to involve various link-building strategies. When your eCommerce SEO strategy strengthens the world wide web’s strands that link to your site, you’ll be rewarded by better search positioning. [![branded honeycomb image of off-site vs on-site SEO.](https://honeypotmarketing.com/wp-content/uploads/seo-ecommerce-strategies-4.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/seo-ecommerce-strategies-4.jpg) ## Investing in Paid Ads. No Free Lunch. PPC is essential to your eCommerce strategies and a great way to get your products in front of users. Buying ad space can ensure that people searching for relevant terms will see your products and be directed to your site or landing page. An effective eCommerce PPC strategy considers these: - Keyword Strategy. - Search Ad Copy. - Retargeting Campaigns. - Ongoing Optimization. [![Vector image of hand touching a phone and money flying out.](https://honeypotmarketing.com/wp-content/uploads/ppc-ecommerce-strategies-e1613768573944.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/ppc-ecommerce-strategies.jpg) Google Shopping Ads can be highly effective with your e-commerce strategies. When a user searches for a product on Google, in addition to the regular search results, they will see: - More detailed product listings, including images, pricing, and shipping info. - These ads will take them directly to product pages when clicked. - Shopping ads appeal most strongly to people with immediate purchase intent, and they have better ROI than other PPC ads. [![Screenshot of Google ads showing webcams](https://honeypotmarketing.com/wp-content/uploads/ppc-ecommerce-strategies-2.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/ppc-ecommerce-strategies-2.jpg) > If you’re trying to sell your products, you can’t ignore Amazon. > > Amazon offers three main types of ads to its users: > > - **Sponsored Product Ads** – Ads for individual products that appear within the results. > - **Headline Search Ads** – Appear in the banner above the product listings and lets you sell three items at once. > - **Sponsored Display Ads:** These ads are the “sponsored” images that display on product pages themselves. [![Visual example of Amazons 3 types of ads.](https://honeypotmarketing.com/wp-content/uploads/ppc-ecommerce-strategies-3.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/ppc-ecommerce-strategies-3.jpg)This is an example of the 3 types of ads available on Amazon. Sponsored Product Ads, Headline Search Ads, and Sponsored Display Ads. **Keyword Strategy** Think about the keywords you’re targeting when developing your e-commerce strategies: - What will people be searching for? What are the problems they’re trying to solve? Through proper use of single keyword ad groups (SKAGs), you can target keywords that are high-traffic. > You can include negative keywords, to help you avoid related searches that are unlikely to lead to clicks or conversions. For example, if you’re selling camping equipment and want to promote hiking gear, you could exclude words like “tents”. **Ad Copy** Ad copy can make or break the success of your e-commerce strategies. Your ad copy should be evocative but informative. Space is limited, so make use of the small character count. Get creative. Expert copywriters can help distinguish your products from your competitors, who may also be targeting these same keywords. [![example of ads copy variations](https://honeypotmarketing.com/wp-content/uploads/ppc-ecommerce-strategies-4.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/ppc-ecommerce-strategies-4.jpg)When creating ad copy you want to create variants and then monitor what content is performing the best You can then use this data to optimize your ads further**Retarget to Build Relationships** Ecommerce retargeting is the PPC version of the abandoned cart email: An effective way to spend your money. A retargeting campaign shows ads to people who have already seen your ads, visited your site, or put items in a shopping cart. Using dynamic retargeting in a shopping feed can be incredibly effective. Devoting some PPC resources to getting your products into this feed will have a significant return on investment. ## Building Community It’s essential to build a foundation of trust between your brand and the potential consumer. Shoppers need to trust your brand, or they won’t convert. Social proof helps to showcase that your brand provides real value to real people. If current consumers obtain value from your brand, then potential customers will too. Some things to consider when building out your e-commerce strategies: **Customer Reviews and Testimonials** - Can be turned into videos and used for marketing content purposes. - Adds a human element to your marketing strategy. [![Example of a Honeypot review.](https://honeypotmarketing.com/wp-content/uploads/ecommerce-strategies-reviews.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/ecommerce-strategies-reviews.jpg) **Facebook Groups** Facebook is already a trusted community within itself, and you can use that to your advantage. Join groups and share valuable content that group members can relate to. This can also be a great way to expand your reach organically, helping get your brand out there. The more people who see your content, the more familiar they will become, strengthening trust. **Influencer Endorsements** Influencers showcasing that they use your products for themselves will help build trust among the influencers’ fans. Their followers trust their opinion, which will translate to your brand if they are talking highly about it and endorsing your products. **Social Media** Are people using your product and posting about it on social media? Customers showing off your product is excellent social proof. User-Generated Content (UGC) is the golden goose of marketing. If people share your content or show off your products in their networks, there’s no better way to build trust. [![Example of an Instagram post using influencers.](https://honeypotmarketing.com/wp-content/uploads/ecommerce-strategies-influencers.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/ecommerce-strategies-influencers.jpg) ## **Test Everything Without Taking Sides** It’s vital to the success of your marketing efforts that you test everything constantly. Whether you’re: - Creating ads. - Creating content. - Optimizing your website. - Structuring your products page. You should constantly be testing and evaluating what is working and what is not. Always continue testing, even when you’ve found a winning combo that’s performing well. It’s also essential not to take sides. Just because you like, or prefer something, doesn’t make it the best choice. Sure, you might like that blue colour, but if it’s not working, it’s just going to hurt your brand and your bottom line. Don’t make assumptions. Test. And test again. Never stop testing. **User Experience is Everything!** UX is something that many companies do not test enough, and it can be the difference between a new customer and an adverse reaction before you even got the chance to start. Websites should be user-friendly and encourage people to convert. Test everything and make sure it all runs smoothly and efficiently, and the path to purchase is easy for the customer to navigate. Harmful UX will make users more likely to leave and will create users who stay less likely to convert. **It’s Never “Done”** Never “fire and forget” when it comes to your ads because you could be wasting money! Constantly monitor your ads for performance. If some ads aren’t performing well, different test keywords, copy, or creatives to see if you can get better ROAS. You can also consider other search engines to help reach an untapped audience. [![Vector image of AB testing showing a split laptop screen.](https://honeypotmarketing.com/wp-content/uploads/ecommerce-strategies-a-b-testing.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/ecommerce-strategies-a-b-testing.jpg) ## That’s a Wrap Ecommerce is the way forward for many businesses, and a good strategy is necessary to navigate this new business landscape. Consumer adoption of online shopping is at an all-time high, so now is the time to leverage this opportunity. Thanks so much for reading, and we hope you found some value here. As always, if you have any questions, feedback, or stories to share, drop a comment below, or hit us up on our social media. Cheers. [![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Categories:** Digital Marketing, eCommerce, Google Ads **Tags:** Amazon Advertising, Digital Marketing, Digital Marketing Strategy, Ecommerce, Google, Google Advertising, How To, Internet Marketing, Marketing, Marketing Strategy, Marketing Tips, PPC, search engine optimzation, SEO, Shopify, Small Business --- ### [TikTok Followers: Top Reasons You're Not Getting Followers Fast](https://honeypotmarketing.com/social-media/tiktok-followers/) **Published:** February 25, 2021 **Author:** Dan Nedelko **Content:** TikTok is a big deal, but how do you get TikTok followers and grow your TikTok channel? Regarded as one of the most valuable ways to connect with customers in the Gen Z landscape, TikTok offers another opportunity for brands to reach their target audience. The platform is also the perfect tool for anyone already working on a[ visual content strategy](https://honeypotmarketing.com/visual-content-marketing/). Boasting over 800 million monthly active users around the world (and counting), TikTok could be one of the most valuable places to be for your brand. Of course, if you want to succeed on any social platform, you need a strategy for gaining followers. Why Your TikTok Account Isn’t Growing – What’s Inside - [What's New?](#whats-new) - [What's Working?](#whats-working) - [Setting Up and Optimizing Google My Business](#setting-up-and-optimizing-google-my-business) - [Google Ads Local Campaigns](#google-ads-local-campaigns) - [Citations, NAP, and the Map Pack](#citations-nap-and-the-map-pack) - [Creating an Effective Local SEO Strategy](#creating-an-effective-local-seo-strategy) - [Local SEO](#local-seo) - [Using Google Ads to Promote Locally](#using-google-ads-to-promote-locally) - [Local Services Ads](#local-services-ads) - [Google Guaranteed](#google-guaranteed) - [GMB and Content Marketing](#gmb-and-content-marketing) - [That's a Wrap](#thats-a-wrap) Succeeding on TikTok isn’t the same as building an effective Instagram or Facebook campaign. You have a new audience, a new set of algorithms, and a unique range of features to discover. That’s why so many companies are still struggling to gain TikTok followers. If your audience isn’t growing, it might have something to do with these 5 reasons. ## You’re Not Partnering With Influencers TikTok is a platform that appeals mostly to younger audience members. These consumers don’t mind interacting with brands, but they want to ensure that the connections they make are authentic. Traditional advertising efforts won’t play well on TikTok. You’ll need to show that you’ve got your finger on the pulse by working with genuine personalities instead. Influencer marketing is a crucial tool for gaining TikTok followers, but before you can begin raking in the results, you’ll need to find the right content creator. Using an[ online influencer database](https://influencegrid.com/) like **InfluenceGrid** will allow you to sort through potential partners based on the follower count, location, and engagement levels. Once you’ve found an influencer that suits your brand, the next step is creating the right content. Ask your influencer for their advice on what to produce. For example, Gymshark started its influencer campaign by partnering with 6 big influencers in 2019, over 66 days. The event led to 45.5 million views for[ the #gymshark66 hashtag](https://www.tiktok.com/@gymshark?lang=en). In 2020, the company continued the #standupchallenge, working alongside influencers like Demi Bagby. [![Screenshot of a tiktok post.](https://honeypotmarketing.com/wp-content/uploads/tiktok-followers-challenges.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/tiktok-followers-challenges.png) As you work with influencers on new posts and trending challenges, pay attention to what your customers respond to best. This will guide your future marketing strategies. ## You’re Not Leveraging Trends Trends are everything on TikTok. This is a social media platform that’s all about fast-paced viral videos and authentic growth. By allowing users to combine music and sound clips with unique video content, TikTok created a brand-new social media genre, where recent trends emerge all the time. There are various kinds of trends on TikTok, including the [\#FlipTheSwitch](https://www.tiktok.com/tag/fliptheswitch?lang=en) challenge, which went viral during the early days of TikTok trend growth. [![Screenshot of a tiktok post.](https://honeypotmarketing.com/wp-content/uploads/tiktok-followers-influencers.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/tiktok-followers-influencers.png) Alternatively, you can go beyond hashtag trends and look at what kinds of content and sounds are trending right now. Checking the “For You” page on TikTok will give you some insight into the top songs and most appealing content options that are available right now. Look at what influencers and leading content creators in your industry are doing too. Are there any dances and [challenges](https://mediummagazine.nl/the-tiktok-challenges-you-should-try-right-now/) that are common among people in your niche? Pay attention to the trends and make sure that you take part before they lose their appeal. If you’re unsure which trends are best for you, consider speaking to your influencers for their advice on the challenges and campaigns that will work best with your brand. ## You’re Not Creating Viral Content Gaining TikTok followers isn’t just about being a part of the latest trends. If you want to stand out from the competition, you need to create some viral videos. Companies like Chipotle do this by creating branded hashtags combined with challenges to get their followers engaged. The[ #ChipotleLidFlip](https://www.tiktok.com/tag/chipotlelidflip?lang=en) challenge, for instance, earned more than 319 million views! Creating your own similar challenges could be a great way to attract customers and make your brand more memorable in the social media landscape. [![Screenshot of a tiktok post.](https://honeypotmarketing.com/wp-content/uploads/tiktok-followers-viral.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/tiktok-followers-viral.png) To boost your chances of[ your content going viral](https://honeypotmarketing.com/customer-sentiment-analysis/), it’s important to take full advantage of all the unique video features TikTok has to offer. For instance: - **Trending sounds:** Music is a big deal on TikTok. Make sure you check which songs are trending and think about using those sounds to your advantage. Catchy songs can make a video stand out. - **Filters:** Like Instagram, TikTok has a range of fantastic features that you can use to strengthen your content appeal. Use filters to create a unique atmosphere in your video or to make your followers laugh. - **Looping and connections:**[ Looping on TikTok](https://www.creatorhandbook.net/how-to-make-a-perfect-loop-tiktok/) allows you to play a video repeatedly, making it more memorable to your audience. You can also post videos in multiple parts and use unique transitions to make your content more exciting. [![Screenshot of a tiktok post.](https://honeypotmarketing.com/wp-content/uploads/tiktok-followers-sounds.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/tiktok-followers-sounds.png) If you’re not sure where to start with your own viral videos, checking out similar content that’s gained a massive following in your industry is a great place to brainstorm. Make sure that you pay attention to new features as they arise. There are tons of ways to interact with TikTok already, from reactions to Duet videos. As the app continues to evolve, you’ll discover plenty of new ways to connect with your audience. ## You’re Not Following The Algorithm Every social media channel has a unique algorithm that content creators should be aware of; everything from the hashtags you use to your music choices and location influences your ability to gain TikTok followers. If you’re not paying close attention to how the algorithm works, you’ll struggle to get great results. [TikTok’s For You](https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you/) page is tailored to suit the preferences of each account. The algorithm makes suggestions based on what you’ve viewed in the past. The algorithm also considers things like your location and your device/ account settings. TikTok weighs various factors in determining what kind of content you’re most likely to enjoy. To ensure that you can connect with your customers on TikTok, you need to think about the kind of content they’re already engaging with; for instance, around [half of all users](https://www.businessofapps.com/data/tik-tok-statistics/) on TikTok are between the ages of 18 and 24, so it makes sense that you’d be appealing to a younger audience. Tailoring your content to speak to younger people could make it more effective. [The Washington Post](https://www.tiktok.com/@washingtonpost?lang=en), for instance, created a series of human-interest stories to make news reports more appealing to younger customers. [![Screenshot of a tiktok post.](https://honeypotmarketing.com/wp-content/uploads/tiktok-followers-algorithm.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/tiktok-followers-algorithm.png) ## You’re Not Using Analytics On every other social media platform, you use analytics and reporting to determine which of your campaigns have the right impact. So, why not do the same with TikTok? You’ll only get access to [TikTok analytics](https://blog.hootsuite.com/tiktok-analytics/) if you have a Pro account, like an Instagram Business account. The Pro account allows you to measure things like performance and audience engagement. You can also find out which times you should be posting your content. To find your TikTok analytics, visit your profile page by clicking on the ellipses in the screen’s top right. Underneath the Account section, select “Business” or “Creator” – whichever account type you have**.** There, you’ll see the Analytics option. Tap on Analytics and decide whether you want to view your data in a 7-day or 28-day chart. You’ll see how your follower count is growing and which of your videos are getting the most attention. Tapping on **Followers** will give you information about your follower’s genders and locations, as well as which videos they’re watching. [![Screenshot of a tiktok post.](https://honeypotmarketing.com/wp-content/uploads/tiktok-followers-analytics.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/tiktok-followers-analytics.png) The content analytics section will help you find out which videos get the [most engagement](https://honeypotmarketing.com/social-media-ideas-2020/), where your traffic comes from, and so on. The more you learn from your TikTok analytics, the easier it will be to produce content that’s tailor-made to your customers. Plus, you can even learn when you should be publishing that content and build a schedule specifically to generate more views. ## Start Earning TikTok Followers and Growing Your Account Getting the right number of TikTok followers could mean amazing things for your brand. This thriving social media platform is taking the world by storm already. It helps companies to connect with a younger target audience and show off their authentic human side in a more engaging way. TikTok can also be an excellent way to increase your chances of going viral and build a more diverse [social media strategy](https://honeypotmarketing.com/build-your-social-media/). While earning TikTok followers can take some time and patience, the tips above will ensure you’re well prepared to leverage TikTok correctly. If you’re looking for a squad of the world’s smartest community strategists, growth marketers and content creators that are prepped and ready to help you grow your brand’s presence on TikTok then reach out to us and let’s get the conversation started. Please enable JavaScript in your browser to complete this form. Name I'm Website Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! 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We’ll be dissecting a single piece of evergreen content and repurposing it in some fun and creative ways! [![Spock meme "Repurpose Content and Prosper.](https://honeypotmarketing.com/wp-content/uploads/spock-meme-hpt.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/spock-meme-hpt.jpg) Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? This week we have some interesting news in the worlds of Google Search and Influencer marketing. Check out these articles for more info! [**How Influencer Marketing Will Evolve as Gen Zs Sway Grows**](https://www.marketingdive.com/news/how-influencer-marketing-will-evolve-as-gen-zs-sway-grows/595517/) – The latest evolution of influencer marketing may see brands approach already loyal customers and give them incentives to partner on social content, a new CreatorIQ report forecasts. Read on! [**Google Search May Be Showing Featured Snippets Less Often**](https://searchengineland.com/google-search-may-be-showing-featured-snippets-less-often-346414) – Starting around February 18, 2021, Google seems to be showing [fewer featured snippet](https://searchengineland.com/library/google/google-featured-snippets-answers) results on the search results page. Most, if not all, of the tools that track the Google search results, show significant declines in featured snippets showing up. ## What’s Working? If you’re not using cornerstone content to deliver ongoing growth, there is a good chance that you’re missing out on valuable search traffic. When it comes to powering organic search growth, not all types of content can contribute to success in the same way. That’s why it’s always a good idea to diversify! Your consumers are all different, and thus, will respond and absorb content in their own ways. And think about the hard work you put in to make that great content. You don’t want it to get buried! Repurposing that content helps it continue to be relevant long past its publication date. So, let’s dig into how to repurpose content! [![graphic image of index page with a bee and honeycombs](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-intro.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-intro.jpg) ## Creating Cornerstone or Anchor Content Cornerstone or Anchor content usually forms the backbone of a successful strategy and is perfect when considering how to repurpose content. There are always people wanting to consume content around these topics. The information in cornerstone content pieces is always fresh for readers looking to answer a question or learn more. [![graph of inverted pyramid of cornerstone content.](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-anchor.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-anchor.png)This is an example of taking a single piece of content and breaking it into multiple different types of content pieces. There are hundreds of nuggets from your existing content that you can take from it to create fresh content pieces. The same content can be used in several different ways, giving your consumers a refresher while presenting it in a new and fun way. The list of possible types of anchor content is large; some great ones include: - How-To Guides - Tips - Interviews - FAQs Our Live at the Hive weekly streams are a great example, and we’ll use one as an example throughout this blog. First, we create a presentation that can be given to our audience as a pdf slide deck. Then we have the live stream. That content becomes evergreen and a great source for repurposing content. From the video alone, we can pull the audio and create podcasts; we can create small snippets of video and share on our social channels, and we can create quote posts for the content we really want to zero in so on. Then we write a more long-form blog that takes an even more in-depth approach to the content. Once the blog is published, we now have another piece of cornerstone content that we can repurpose even further. [![Screenshot of L@tH presentation](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-anchor-2.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-anchor-2.jpg) So, let’s break down a presentation we put together and take a deeper look at what we’re talking about. ## Create a Live Video By taking your presentation and turning it into a live video, you’ll be able to reach a broader audience, as you can discuss and expand on ideas. Video content brings traffic to your business, creates engagement, and holds the attention of your viewers. Let’s look at how to repurpose content from a live video. Types of platforms for live videos (these are the ones we use): - Facebook Live - YouTube - Twitter & Periscope [![Screenshot of live at the hive stream.](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-video.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-video.jpg) We do this at Honeypot every week with our Live at the Hive series. Our audience can tune in to the live stream and ask us their most burning questions or find the video later at any time to watch on YouTube at their own leisure. We can then take the video and make even more content from it. ## Create a Podcast Now that we have video content from the live stream, we can also turn it into a podcast. Podcasts have become immensely popular over the years, especially now. It’s a great way to costume content while on the go or just while lounging around. There’s a large audience-base that listens to podcasts while running errands, working, or hitting the gym, and that audience continues to grow. - Some people prefer auditory over visual, which is the perfect medium, and it’s also great content for the visually impaired. [![Screenshot of a podcast from live at the hive.](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-podcast.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-podcast.jpg) ## Develop a Blog With Live Video, you have visual; with Podcasts, you have auditory, but what about the consumers who prefer reading? You can turn your presentation into a blog, just like we’re doing here! It’s a great option when considering how to repurpose content. Blogs are great long-form content for an audience looking to take an in-depth look at the content you’re discussing. - It’s easier for people to read, take notes, and absorb the content at their own pace, and you can expand on the most important points that you want to touch on. [![Screenshot of a blog example from live at the hive.](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-blog.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-blog.jpg) > Just don’t set and forget your blog. > > Once you’ve created your cornerstone content, don’t bury it on your blog. If you publish your content and “set it and forget it,” you just won’t get the results you want. > > You need to make an effort to highlight your valuable anchor content so that it’s immediately seen and accessible by site visitors. > > You can: > > - Highlight your blog posts in the sidebar of your blog or a banner on your homepage. > - Refresh top evergreen posts on your blog periodically. > - Build a social media campaign around your content. > > ## Share Your Blog on Social > > As mentioned previously, you don’t want to forget about your blog. One way you can attract some traffic is by sharing on your social platforms. > > Each of the available platforms has unique visitors specific to that channel. > > Create social posts on each of the appropriate social platforms. Keep in mind the audience on each. Alter your copy to fit. > > Not all platforms may work for your content, so choose ideal ones. [![Example of a social post that links back to a blog.](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-social-blog.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-social-blog.jpg) ## Share Video Content on Social Now that you have a live video recorded, what else can you do with it after the stream? Create short, snackable clips for your social media channels! It’s no secret that video content performs incredibly well on social, and it’s easier than you might think to make short clips from your live video stream. Why Is Video Content So Important? - Social media posts with video have 48% more views. - Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. - 72% of customers would rather learn about a product or service by way of video. - YouTube has the best ROI for video content, followed by Facebook and Instagram. Remember to alter your content for different platforms. What works on Instagram may not work on LinkedIn. [![Example of video content on social from anchor content.](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-social-video.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/effective-content-marketing-social-video.jpg) ## Share Infographics on Social Infographics are Perfect for Visual Storytelling! It’s a great way to make content that is: - Visually Engaging. - Memorable. - Easy to Understand. Colour in visuals increases the attention span of viewers by 82%. Instructions with visuals create a 15% increase in productivity than instructions with only text. Infographics improve reading comprehension by 50%. They can help us: - Amplify our most important messages. - And make them more memorable to our audience. Infographics can improve your reader’s productivity by helping them access your content insights in the most effective way possible. When you have important information for your audience, infographics help convey that message effectively by adding visual aids to enhance understanding. [![Image of sample infographic, auditory vs visual.](https://honeypotmarketing.com/wp-content/uploads/2Memory2.gif "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/2Memory2.gif)Source httpsvismecobloginfographic statistics## That’s a Wrap These are some effective strategies when considering how to repurpose content. Repurposing your content into different pieces on different channels helps maximize your content strategy and showcases your content’s value in different forms. People consume content in different ways, so having the content available on multiple platforms will maximize your reach and allow the audience to consume and relate to your content at their own level. Thanks for reading, and we hope you found some value here. If you have any questions, comments, or stories, sound off in the comments below or hit us up on our social! Until next time. [![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Categories:** Digital Marketing **Tags:** Content Strategy, Digital Marketing, Digital Marketing Strategy, Facebook, How To, Marketing, Marketing Strategy, Marketing Tips, Podcasts, Small Business, video marketing, YouTube --- ### [How to Create Content that Generates Demand](https://honeypotmarketing.com/content-marketing/create-content-that-generates-demand/) **Published:** March 8, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_Content_that_Generates_Demand.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_Content_that_Generates_Demand.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week we’re exploring lead magnets and how to create content that generates demand! We’ll be sharing some great tips and insights to help you craft that ever-elusive “compelling content” people are always talking about. [![Liam Neeson meme about email campaigns.](https://honeypotmarketing.com/wp-content/uploads/b34ix.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/b34ix.jpg)[](https://honeypotmarketing.com/wp-content/uploads/buy-me-maybe.jpeg) Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? Apple’s iOS 1.4 update has been big news lately, with the potential to change the digital marketing landscape as we know it. You can read more about it below, plus some interesting news for Pinterest and messaging channels! [**What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers)?**](https://tinuiti.com/blog/data-privacy/apple-ios-idfa-guide/) – According to reports, Apple has taken the strategic stance that privacy is a user right and is currently taking steps to grant users more ability to opt-out of any targeting or tracking. This change is expected to occur across Apple’s entire product portfolio. [**Pinterest Details New Research, Features at Its Pinterest Presents Global Advertiser Summit**](https://www.adweek.com/social-marketing/pinterest-details-new-research-features-at-its-pinterest-presents-global-advertiser-summit/) – New video ad solution Pinterest Premiere gives brands access to exclusive placement on feed for a specific category, demographic, or interest. [**How Messaging Channels are Surging and Becoming Critical to Marketing Success**](https://marketingland.com/how-messaging-channels-are-surging-and-becoming-critical-to-marketing-success-284269) – More customers are using messaging channels to engage with brands and make purchases. This is evident in the number of first-time users who adopted a messaging channel in the last year. ## What’s Working? So, how do you create content that generates demand? I can’t even count how many times I’ve seen the phrase “create compelling content”. It’s easy enough to say, but what does it even mean, and more importantly, of all the content you see in your day to day, how much of it would you consider to be actually compelling? We’d love to see everyone creating quality content that is compelling to their target audience, so let’s take a look at how we would go about doing that. [![Graphic image of honeypot branded index of topics.](https://honeypotmarketing.com/wp-content/uploads/hpt-170-index.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/hpt-170-index.jpg) ## Buying Roles Buying roles refer to the activities that one or more person(s) might perform in a buying decision. Six buying roles can be distinguished: - **Influencer** – a person whose views influence other members of the buying center in making the final decision - **Decider** – the person who ultimately determines any part of or the entire buying decision-whether to buy, what to buy, how to buy, or where to buy; - **Buyer** – the person who handles the paperwork of the actual purchase - **User** – the person who consumes or uses the product or service - **Gatekeeper** – the person who controls information or access, or both, to decision-makers and influencers. When you attempt to create content that generates demand, you need to understand what your target audience finds valuable. > You don’t want to offer generic content. You want content targeted to: - A specific industry. - A job function. - Company size. - A specific location. [![Branded graphic showing the 5 buying roles](https://honeypotmarketing.com/wp-content/uploads/Honey.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Honey.png) ## **Buying Stages** 70-90% of the buying process will happen before ever engaging with your company. Let that sink in. > Many businesses tend to put all of their energy and resources into the sale instead of creating content that generates demand. It’s a common mistake we all make because, as a business, you need that sale to survive. However, it’s critical to remember that the consumer goes through many stages before purchasing. If you attempt to bypass these stages, you’ll most likely lose the sale, and that’s not the outcome you want. At each point during this process, the customer will go through a specific thought pattern. To help your customer follow through with the sale, you must understand what their needs are at each point. The content someone finds relevant changes as they move through the buying stages. For example: - Educational pieces work well during the early awareness stages. - Industry-specific pieces work well just as prospects start looking for a solution. - Solution-oriented and company-focused materials are appropriate for prospects engaged in an active buying cycle. - Following these stages can be extremely helpful if used as a framework to analyze your customer’s thinking and then use what you learn in combination with other marketing efforts. [![Branded graphic of the 6 buying stages.](https://honeypotmarketing.com/wp-content/uploads/Honey2-e1614968392134.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Honey2.png) ## **Content Mapping** Now, you want to map your buying processes and stages to your current content to see where you are missing key demand generation materials. Content mapping is the process of delivering the right content, to the right people, at the right time. You can get started with the content you already have. With content mapping, the goal is to target content according to: - The characteristics of the person who will be consuming it. - How close that person is to making a purchase (Awareness, Consideration, Decision). Remember that people consume content differently. Content mapping makes your site about your customer, not about your company. Your customers will trust your company because you make it about them – their needs and their questions. You understand and solve their problems. In return, they will give you their support, trust, and their business. Here are some steps to help map your content: - List topics, themes, and industries relevant to your company. - Conduct competitive analysis and understand how you stack against your competition in your industry topics. - Define personas. - Audit content and tag by topic, content type, sales cycle step, and persona. - Optimize existing pages. - Create a plan to fill content gaps. - Implement your plan. [![Graphic image of the 6 steps of content mapping.](https://honeypotmarketing.com/wp-content/uploads/content-mapping-steps.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/content-mapping-steps.jpg) ## Conversion Paths A conversion path is a process by which a website visitor becomes a known lead. A conversion path comprises of a compelling content offer, call-to-action, landing page, thank you page, and follow-up email. - **Call to Action** (CTA): This is the button that blog readers and website visitors click to access the resource you’re offering through this lead magnet. - **Landing Page**: This is where your lead magnet captures information provided by the visitor. - **Thank You, Page**: The visitor is then led to a page where they can download your resource, officially adding them to your mailing list. - **Follow-Up Email**: This email follows your follow-up message to the lead a short time after the exchange occurs. To convert them into a lead, a visitor sees your compelling content offer that is of interest to them, clicks on the call-to-action button to access that content, and is then taken to a landing page. On that landing page, the visitor can provide their information on a form in exchange for access to the offer itself. After submitting the form, the lead is taken to a thank you page where they receive the offer. This not quite the end of the path, though. You want to continue to nurture that lead, so you’ll want to send out a follow-up email after a few days to a week to continue building the relationship. ## **Types of Lead Magnets** Lead magnets are a fabulous way to connect with your target audience directly but offer some free content! You want to create content that generates demand; however, offering just anything for free won’t work. You have to entice your visitors with something they will find valuable. Before offering a lead magnet, make sure it fulfills these criteria: - Solves a real problem. - Delivers quick wins. - Gets super-specific. - Easy to digest. - Offers a high degree of perceived value. - Provides Instant Gratification. - Solves a problem. Now let’s take a look at some types of lead magnets you could create: **Educational lead magnets**: Teach your visitors something they don’t already know. **Useful lead magnets**: Provide a tutorial, calculator, or another tool to solve a problem. **Community-Building lead magnets**: Create a way for your audience to build a community based on the things they have in common. **Entertaining lead magnets**: Inspire or entertain your audience. **Bottom of funnel lead magnets**: Tip the visitor from lead to customer. ## Lead Magnet Example #1: Checklist Who doesn’t like lists? Yes, I love lists. They are a perfect way to present information in a concise and orderly way. Instructional blog posts are just waiting to be turned into checklists. Take your blog post and simplify it into a series of bullet points. Split the list into several numbered steps to make the outcome more achievable. They’re useful, so audiences are more likely to download them, and it’s easy to promote them at the end of blog posts to get clicks and downloads. [![Example of a lead magnet checklist.](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-checklist.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-checklist.jpg) ## **Lead Magnet Example #2: Calculator** Interactive content is getting a lot of attention these days, and for a good reason. It’s engaging, educational, and quite often entertaining! Calculators are a great interactive lead magnet for lead generation and an excellent way to add value to your leads in exchange for their contact information. They can help users to solve complicated equations and evaluate their standing in a particular scenario. The more useful people find your calculator, the more likely they are to share it. They’re also more likely to come back to it and to link to it, and all those actions help your business. If you really want to bump up that conversion rate (and, of course, you do), try adding a “Benchmark” so users can see how their results compare to others. People always want to know how they compare to others, so they’re highly likely to complete the form to find out. [![Example of a lead magnet calculator.](https://honeypotmarketing.com/wp-content/uploads/EmailMarketingCalculator.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/EmailMarketingCalculator.jpg) Online calculators provide a ton of benefits: - They generate leads. - Can qualify leads based on how people complete the form. - Increase time on page and engagement rates. - Reduce bounce rates. - Give your users actionable, can’t-get-anywhere-else information. - Give you a way to customize content based on what people enter into the form. - Can attract links and traffic from relevant sites. ## Lead Magnet Example #3: Resource Guide A Resource Guide is a collection of recommended items that your target audience can obtain to achieve better results. > What resources could you recommend to a potential customer that would help them to achieve better results? Consider offering a Resource Guide as a lead magnet if you’ve already written a strategic blog post. It could be as simple as a list of books, apps, websites, or physical products you recommend. Resource Guides are effective lead magnets because people like to buy something that will help them achieve good results. It’s easier to use a helpful tool to get results, and your audience will appreciate this. These types of lead magnets are effective because: - They are targeted towards a specific market and audience. - People can acquire these tools instantly, so it gives instant gratification. - It helps the audience believe that they can achieve better results. - It has a high value because a trusted source recommends the tools. [![Example of a resource guide lead magnet.](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-resource-guide.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-resource-guide.jpg) ## Lead Magnet Example #4: Infographics Infographics are visual representations of data and information that aim to present information precisely and clearly. They are a convenient way of presenting information that users find handy, and convey a world of meaning with a glance and make complex content understandable and scannable. They are also easy to track and analyze and can help boost your SEO. We talk a lot about infographics because we love them, and it’s a fun way to create content that generates demand! You can read more about them in these blogs: [**How to Create Effective Content Marketing Machines**](https://honeypotmarketing.com/how-to-repurpose-content/) [**How to Create a Visual Content Marketing Strategy**](https://honeypotmarketing.com/visual-content-marketing/) [![Example of an educational infographic on grammar use.](https://honeypotmarketing.com/wp-content/uploads/infographic-example.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/infographic-example.jpg) ## Lead Magnet Example #5: E-books When you read about the best ways to generate leads for your business, creating an e-book is always near the top of every list. E-Books get prospects interested in your business. They offer convenience as people can read e-books on their tablets, laptops, or e-readers, depending on their preferences. E-Books are a great way to get content into your visitors’ hands without having to print and ship physical copies of books, and lead generation using e-books is a proven way to build your email list. An e-book allows you to attract people specifically searching for the type of information in your e-book. You become an authority on the subject, and your brand is more trusted as a result. E-books also increase exposure because they can come in the easily sharable form of a PDF. [![Example of an ebook from Microsoft.](https://honeypotmarketing.com/wp-content/uploads/ebook-example.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/ebook-example.jpg) ## That’s a Wrap As always, thanks so much for reading, and we hope you found some content here to help you on your journey to create content that generates demand! If you have any questions, comments, or stories to share, sound off in the comments below or hit us up on our social channels. Until next time. May the force be with you. [![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Pinterest Details New Research, Features at Its Pinterest Presents Global Advertiser Summit** Google promises it won’t just keep tracking you after replacing cookies **What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers)?** **How Messaging Channels Are Surging and Becoming Critical to Marketing Success** **Categories:** Content Marketing **Tags:** Content Strategy, Digital Marketing, Digital Marketing Strategy, How To, Lead Magnet, Marketing, Marketing Strategy, Marketing Tips, Small Business --- ### [How Will the Apple iOS 14 Update Impact Digital Advertising?](https://honeypotmarketing.com/digital-marketing/apple-ios14-update-impacts-advertising/) **Published:** March 12, 2021 **Author:** Dan Nedelko **Content:** [![Graphic image of iphones being used for the Ios 14 privacy update.](https://honeypotmarketing.com/wp-content/uploads/IOS-14-Blog-02.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/IOS-14-Blog-02.png) In June 2020, Apple announced that their iOS 14 updates would include a massive new privacy update. Apple has been offering this type of privacy protection for years, but it’s been buried in their OS settings. With iOS 14 all that changes. This new update will require all applications to obtain direct approval from users before the company can see the device ID, or “IDFA.” Now, app developers will access the IDFA from an opt-out approach instead of an opt-in approach previously available. Let’s take a look at what this means and how it will impact advertisers. ## What is the IDFA? The Identifier for Advertisers (IDFA) is a unique identifier for mobile devices and is used to target and measure advertising effectiveness on these devices. This unique identifier allows brands to target users to personalize ad content and then measure their advertising effectiveness at a user level. These changes to privacy management can greatly impact how mobile is used for insights, targeting, and attribution. The update will add a new prompt screen to the App Store with information about app privacy, tracking data, and linked data, as shown below: [![Image of an iPhone showing iOS 14 privacy pop-up.](https://honeypotmarketing.com/wp-content/uploads/visuals-of-apples-privacy-update.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/visuals-of-apples-privacy-update.jpg) ## How Will the Apple iOS 14 IDFA Update Impact Advertisers? Users now have the ability to choose to block the sharing of this unique identifier at the App level. When a user installs or updates the new iOS, a prompt will appear, alerting the user to opt-in or opt-out to share this information. About 70% of iOS users share their IDFA with app publishers. After this change, it’s estimated that this number will drop to 10% to 15%. This will have a dramatic effect on digital advertising, with the potential of losing the majority of the user-level targeting across the audience network for iOS. It’s recommended to start the process of creating a usable identity graph of customers and prospects with an email address and/or phone numbers as your primary key to ensure your organization can continue to market on a 1 to 1 level across ad products. Some major areas that will impact digital advertisers include: **Ad Targeting:** Targeting tactics (including retargeting to users based on device-level targeting) will no longer work for users that have opted out of sharing their IDFA. We will likely see a reduction in targeting power and control that will likely create more inefficiencies (like not controlling frequency capping) and poor ad personalization leading to negative user experiences. Platforms such as Google and Facebook have other variables to identify devices (email, phone number). Other programmatic platforms that don’t have ID graph information are likely to decrease targetable audiences. So this change will likely have a greater impact on smaller businesses than the giants (Facebook, Google, YouTube, etc.), who have a diverse range of toolsets to fall back on. Their in-platform user ID graphs will give them more resilient audience targeting solutions. **Ad Retargeting:** Retargeting users who have not opted into your app (based on device-level targeting) will not be possible after the iOS 14 update. This might not be a major issue for some advertising platforms, such as Google and Facebook, since they can use data like email or phone numbers to target users. However, advertising platforms that do not offer the ability to target users based on these data points have a much higher potential to be affected by this. **Ad Measurement:** Mobile Measurement Partners (MMPs) built their measurement and fraud capabilities around the IDFA identifier. While Apple has announced a replacement API (SKAdNetwork) that will allow for conversion data to be passed back at the campaign level, there will still be a decline in the accuracy of data that MMPs have to identify fraud performance across mobile campaigns. A good way to prepare for this as an advertiser is to ensure you’re obtaining user information whenever possible. Capturing emails will be critical as other ID tracking methods disappear. **Audience Lists:** As users choose not to opt into the IDFA tracking, the total number of users included in audiences will decrease. So, if you target all users who add product X to their cart but do not check out, after the iOS 14 launch, only the users who opt into IDFA tracking for your application will be included in this audience. Given that the number of users who opt-in is expected to drop as low as 10% from 70%, this could severely decrease your custom audiences. Lookalike audiences, as well, are less likely to be targeted. Lookalike audiences are established from the audience lists you have on the advertising platform. If fewer users are opting into IDFA tracking for your application, the lookalike audiences will not have as much data to build these audiences. Lookalike audiences won’t die with iOS 14; but, they probably won’t be as targeted in the future because the data provided to build them will not be as specific. **Attribution Windows and Reporting:** An attribution window (or conversion window) is a defined period of time in which a publisher can claim that a click or impression led to an install. For example, an advertiser sets an attribution window of seven days. If a user clicks on a publisher’s ad and installs within that time, that publisher receives the credit. With this new update, Facebook will remove the option for 28-day click windows. This will force advertisers to look at 1-day or 7-day click windows when optimize bidding. Attribution reporting based on conversions is likely to become less accurate. Mobile Measurement Partners (MMPs) traditionally rely on the IDFA identifier to tie impressions to conversions. However, Apple has announced a new API (SKAdNetwork) to allow conversion data to be tracked back to a campaign level. Apple has released the SKAd Network, which will not share any user or device-level data with an advertiser. It will allow Apple to control attribution passed back to Registered Ad Networks. Apple has revealed that SKAd Network will: - Only allow for click-based attribution. - Provide conversions in batches with a latency between 24 – 48 hours. No date stamp parameter will be provided. - Limit Campaign IDs to 100 per ad network. [![Graph of how the SKAd Network will pass data back to ad platforms and MMPs.](https://honeypotmarketing.com/wp-content/uploads/ios14update.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/ios14update.png)How the SKAd Network will pass data back to ad platforms and MMPs Source Apple## What Are The Next Steps for Advertisers? Are these changes as dramatic as Facebook makes them sound? It’s hard to say at this point, but we will have a clearer picture as the update rolls out and adapts to the changes. Some things you can do to prepare: - Get ready to implement the ATT prompt in your app for early Spring implementation. - Update your SDKs (MMP, Facebook, Firebase, etc.) to support SkAdNetwork and Apple Search Ads Framework. - Set Conversion Value Schema. - Consider how to set-up each channel moving forward as well as success metrics for paid media. - Do a “Tech Stack Evaluation” and ensure there is consistency across your stack to ensure there are no breaks in reporting/attribution. - Focus on building a “First Party Data Strategy.” - Build a mobile engagement strategy after the first install or action leveraging marketing tools like email, push notifications, in-app messages, SMS, and/or chatbots. ## What Does the Future Hold? Well, let me just peer into my trusty crystal ball and take a peek… Ya, that didn’t work. I guess we’ll have to wait and see. We won’t likely be able to measure the true impact of these changes until later this year, once we’ve had time to test and review performance after the changes take effect. Increased privacy might not necessarily mean decreased advertising results. If you’re advertising on Facebook and Instagram, especially with a smaller budget, you may see an increase in the cost-per-click it takes to get a qualified lead in the next few months. We may also see a decline in the overall volume of qualified leads that come through – and a higher volume of unqualified leads. Facebook’s algorithms have done the hard work of finding our audiences for us. Now, with these new changes, it’s more important than ever to own that information yourself. Beyond lead gen, in-depth research on your audience and their behaviours are one of the most valuable ways to invest your marketing budget. For people who choose to opt-out, it doesn’t mean they will no longer see ads – it just means the ads they see will just not be personalized to them and potentially irrelevant. ## That’s a Wrap Thanks for reading, and we hope this information helps you adjust to these new changes! If you have any questions, comments, or stories to share, sound off in the comments below, or hit us up on our social channels! We’ll leave you with some resources from Facebook and Google: [**How Apple’s iOS 14 Release May Affect Your Ads and Reporting**](https://www.facebook.com/business/help/331612538028890?id=428636648170202) – Facebook’s official release detailing how the iOS 14 changes might affect advertising on their platform. [**Preparing our partners for Apple’s iOS 14 policy updates**](https://blog.google/products/ads-commerce/preparing-developers-and-advertisers-for-policy-updates/) – Google’s official release to help their community prepare, as developers and advertisers in the iOS ecosystem are figuring out how to adapt. [![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Categories:** Digital Marketing **Tags:** Digital Marketing, Digital Marketing Strategy, Facebook, Google, How To, Internet Marketing, Marketing, Marketing Strategy, Marketing Tips, Small Business, Social media marketing, Twitter, YouTube --- ### [How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2](https://honeypotmarketing.com/digital-marketing/local-marketing-strategy-part-2/) **Published:** March 30, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_an_Effective_Digital_Marketing_Strategy_for_Your_Local_Business_Part_2.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_an_Effective_Digital_Marketing_Strategy_for_Your_Local_Business_Part_2.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Local marketing strategies have never been more important, so we’ve decided to build on last week’s topic and dig into more strategies and tools you can use! [![](https://honeypotmarketing.com/wp-content/uploads/buzz-woody-meme.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/buzz-woody-meme.jpg) Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation. ## What’s New? Cinnamon Toast Crunch wins the story of the week with their PR Disaster. What were they thinking? Just….wrong. You can read about it and more below! [**Challenge-Response Disaster: Cinnamon Toast Crunch Shrimp Tails**](https://www.prdaily.com/cinnamon-toast-crunch-flounders-in-shrimp-tail-crisis/) – The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment. [**Wix and Google Announce GMB Integration**](https://www.searchenginejournal.com/wix-google-my-business/399922/#close) – Expanded partnership with Google integrates Google My Business. Makes Wix a more substantial presence in local search. [**How Messaging Channels are Surging and Becoming Critical to Marketing Success**](https://marketingland.com/how-messaging-channels-are-surging-and-becoming-critical-to-marketing-success-284269) – More customers are using messaging channels to engage with brands and make purchases; this is evident in the number of first-time users who adopted a messaging channel in the last year. ## What’s Working? In [**part 1**](https://honeypotmarketing.com/local-marketing-strategy/) of this blog, we discussed GMB, Google local campaigns, Citations, NAP, and the Map Pack. In part 2, we’re digging deeper into Paid Ads, Ad examples, GMB coupons, how to optimize GMB, and other practical tools to help build your local marketing strategies. Local marketing will be important in 2021! - 97% of people learn more about a local company online than any other medium. - 88% of mobile online searches for local businesses result in either a call or business visit within one day. Let’s break down what we’ll be covering: [![local marketing strategies](https://honeypotmarketing.com/wp-content/uploads/live-173-index.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/live-173-index.png) ## Local Paid Ad Campaigns Google Ads is an excellent option for Local Ad campaigns, especially for those with a modest marketing budget. Your ads will appear across Google’s properties, including the Google Search Network, Google Display Network, Google Maps, and YouTube. Some things to consider when developing local marketing campaigns using Google Ads: - Create Locations: detailed radius location targeting in Google Ads. - Locations bid adjustments. - Talk about the distance to your location in the ad copy. - Localize call-outs and extensions. - Create custom landing pages for each location. [![Screenshot of a Google search showing google local service ads.](https://honeypotmarketing.com/wp-content/uploads/google-local-service-ads.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/google-local-service-ads.png) Some more pro tips for Google Ads: - Call-only campaigns are great for emergency services. - Separate mobile and desktop campaigns (on mobile, users can call right away). - Don’t be generic, or you’ll get lost in the noise – add specific details that will help people find you locally. - Use different messaging for corporate vs. residential. [![Examples of Google's call only ads.](https://honeypotmarketing.com/wp-content/uploads/call-only-ads-examples.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/call-only-ads-examples.png) Location Extensions allow you to show a business address, phone number, and a map marker along with your ad text. They can help you close the loop between online ads and offline sales by driving foot traffic to stores. It’s a super handy feature that allows you to add important details to your ads to help users find or contact you. - Sync the locations through GMB. - Separate campaigns for each location. - Can add map pin extensions to ad extensions. [![Screenshot of Google's local ads extensions.](https://honeypotmarketing.com/wp-content/uploads/google-ads-local-extensions.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/google-ads-local-extensions.png) [![Screenshot of google local ads extensions](https://honeypotmarketing.com/wp-content/uploads/google-local-ads-extensions.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/google-local-ads-extensions.jpg) Facebook Ads is another fantastic option for developing local marketing campaigns and can be done on a limited budget. You’ll want to: - Create Locations: detailed radius location targeting in Facebook Ads. - Talk about the distance to your location in the ads copy. - Tell people in the area about things happening now. - Reach customers within your service areas. [![Screenshot of Facebook location targeting.](https://honeypotmarketing.com/wp-content/uploads/facebook-local-marketing-ads.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/facebook-local-marketing-ads.jpg) Some tips for local Facebook ads: - Use the name of the location you’re targeting in your copy. - For example, “Hey, Hamilton!” - Use images from the location (avoid using stock imagery). - Don’t over-optimize! Focus on the specific details. - Add at least 4 ad copy variants and image variants. [![Screenshot example of local marketing ads grid.](https://honeypotmarketing.com/wp-content/uploads/example-of-local-marketing-ads-grid.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/example-of-local-marketing-ads-grid.jpg) ## Facebook’s Preferred Audience Targeting You can also use Facebook’s Preferred Audience Targeting for organic posts! If you have never used it before, you need to activate the feature in your settings! [![Screenshot of Facebook preferred audience targeting.](https://honeypotmarketing.com/wp-content/uploads/Facebook-perferred-audience-targetting.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Facebook-perferred-audience-targetting.jpg) ## Localized Content Ideas Keeping your online presence up-to-date with relevant and fresh content shows Google and directories that your business is active, which will help you rank higher. Quite often, multi-location brands forget that unique local content is just as important as national content. So, what are some ways to get the community engaged with your business? Here are a few to get those creative juices flowing: [![List of local content ideas.](https://honeypotmarketing.com/wp-content/uploads/local-content-ideas.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/local-content-ideas.png) [![Local content idea examples](https://honeypotmarketing.com/wp-content/uploads/local-content-ideas-2.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/local-content-ideas-2.png) ## Google My Business Coupons Google allows businesses to use special coupon codes in exchange for following them. - Users won’t see exactly what the offer is until they follow the business listing. - Once they follow the listing, they can gain access to any offers or coupons. - These offers can be saved to an Offer folder, which can be used anytime later. [![Example of a GMB coupon.](https://honeypotmarketing.com/wp-content/uploads/gmb-coupons-for-local-marketing.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/gmb-coupons-for-local-marketing.jpg) ## GMB Products & Services Products and Services is a powerful feature in Google My Business that often gets overlooked. This feature is designed with small to medium businesses in mind. It allows you to showcase your products on page one of Google, for free, within your Google My Business Knowledge Panel. [![Scrfeenshot of gmb products and services.](https://honeypotmarketing.com/wp-content/uploads/gmb-products-and-services.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/gmb-products-and-services.jpg) On a GMB Product listing, you’ll be able to: - Display valuable details about the product. - Link to the product’s page on your website. - Display a convenient phone call button to allow customers to call you with any questions about the product. [![Screenshot of gmb products and services examples.](https://honeypotmarketing.com/wp-content/uploads/gmb-products-and-services-examples.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/gmb-products-and-services-examples.jpg) [![Screenshot example of gmb local services.](https://honeypotmarketing.com/wp-content/uploads/gmb-local-services-.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/gmb-local-services-.jpg) ## Listing Builders and Reputation Management Listing builder and reputation management tools help organize and compile online data in one place. They collect all the data about your business found online, including: - Listing Presence - Reviews - Social - Website - Advertising - SEO [![Logos of Vendasta and Bright Local.](https://honeypotmarketing.com/wp-content/uploads/logos-of-Vendasta-and-Bright-Local-.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/logos-of-Vendasta-and-Bright-Local-.jpg) This is an example of the Executive Report in Vendasta, showing the Foundation 5: - Advertising Intelligence - Reputation Management - Customer Voice - Social Marketing - Listing Builder [![Screenshot of Vendasta Dashboard.](https://honeypotmarketing.com/wp-content/uploads/Screenshot-of-Vendasta-Dashboard.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Screenshot-of-Vendasta-Dashboard.jpg) **[Bright Local](https://www.brightlocal.com/)** is another Reputation Management Platform that focuses on local marketing. Get access to tools that make it easy to: - Monitor - Audit - Improve local marketing performance All in one place. [![Screenshot of bright local dashboard.](https://honeypotmarketing.com/wp-content/uploads/bright-local-dashboard-1.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/bright-local-dashboard-1.jpg) [![Screenshot of bright local dashboard.](https://honeypotmarketing.com/wp-content/uploads/bright-local-dashboard-2.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/bright-local-dashboard-2.jpg) Key features include: - Local SEO Tools - Reputation Manager - Citation Builder - Agency Features You can also learn how to: - Increase rankings - Get more search traffic - Improve visibility - and more Their [**Bright Local Academy**](https://www.brightlocal.com/bright-ideas/) courses are also an amazing resource for learning. [![Screenshot of bright local features.](https://honeypotmarketing.com/wp-content/uploads/bright-local-features-2.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/bright-local-features-2.png) ## SEMRush – Local Audit Tool We talk about [**SEMRush**](https://www.semrush.com/) a lot… because it’s awesome – and it has an incredible amount of features. One of those features is the Local SEO toolkit. This toolkit includes: - Listing Management - Position Tracking - Site Audit - On-Page SEO Checker [![Screenshot of SEMRush local SEO feature.](https://honeypotmarketing.com/wp-content/uploads/SEMRush-local-SEO.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/SEMRush-local-SEO.png) With the Listing Management tool, you can: - Distribute your business data automatically to the most authoritative directories. - Ensure maximum visibility for your business by keeping your listings free of malicious duplicates. - Track local rankings. - Organize GMB and Facebook listings. - Manage reviews and user suggestions. - Get the overall picture of how well all of your related businesses perform in local search. [![Screenshot of SEMRsuh local rankings feature.](https://honeypotmarketing.com/wp-content/uploads/SEMRsuh-local-rankings.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/SEMRsuh-local-rankings.png) Position Tracking lets you track a website’s daily rankings for a custom set of target keywords. You can set your targeting to watch any specific geographic location and device type (mobile phone, tablet, or desktop). [![Screenshot ofsemrush position tracking.](https://honeypotmarketing.com/wp-content/uploads/semrush-position-tracking.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/semrush-position-tracking.jpg) Site Audit is a powerful website crawler that allows you to analyze the health of a website. It will provide you with a list of issues that makes it easy to see where exactly a website is struggling. Fixing these issues will help boost the SEO of a website. [![Screenshot of semrush site audit.](https://honeypotmarketing.com/wp-content/uploads/semrush-site-audit.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/semrush-site-audit.jpg) On-Page SEO Checker offers a complete and structured list of things you could do to improve the ranks of pages on your website. You’ll receive on-page SEO ideas, semantically related words to include on your pages, target content length and readability, and backlink prospects. [![Screenshot of semrush on page seo tracker.](https://honeypotmarketing.com/wp-content/uploads/semrush-on-page-seo-tracker.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/semrush-on-page-seo-tracker.jpg) ## Geotagging Photos – GeoImgr This is a fantastic tool and can have a significant effect on your SERPs rankings when used. “Geotagging photos” means that you attach latitude and longitude coordinates to a JPG photo file in the metadata. [![Screenshot of geoimgr interface.](https://honeypotmarketing.com/wp-content/uploads/geoimgr-features-2.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/geoimgr-features-2.png) Geotagging images is important because it improves the search engine ranking for location-specific websites and businesses. Very few businesses do this, so taking advantage of this feature will put you ahead of the competition. - GeoImgr is a simple web tool for geotagging photos. - Easily geotag photos with new coordinates. [![Screenshot of geoimgr features.](https://honeypotmarketing.com/wp-content/uploads/geoimgr-features.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/geoimgr-features.png) ## That’s a Wrap There’s never been a better time to invest in a local marketing strategy. With so many people looking to buy locally and support their communities, your business must implement local marketing strategies. People want to find and support local businesses, so make it easy for them to do so. Thanks for reading, and if you have any questions, comments, or stories to share, sound off in the comments below, or hit us up on our socials! [![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Categories:** Digital Marketing **Tags:** Digital Marketing, Digital Marketing Strategy, Facebook, Google, Google My Business, How To, Local SEO, Marketing, Marketing Strategy, Marketing Tips, search engine optimzation, Small Business --- ### [Social Videos and Memes: How to Create Content That Will Delight Your Audience](https://honeypotmarketing.com/digital-marketing/social-videos-and-memes/) **Published:** April 19, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_Social_Videos_Memes_That_Will_Delight_Your_Audience.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_Social_Videos_Memes_That_Will_Delight_Your_Audience.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week we’re diving into How to Create Social Videos and Memes That Will Delight Your Audience. Social media has taken over the internet and video is by far the top-performing type of content, so we wanted to create a guide to help creators up their video production game! [![Napoleon dynamite meme](https://honeypotmarketing.com/wp-content/uploads/tiktok-meme.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/tiktok-meme.jpg) ## What’s New? This week we have fickle Gen Z, referrals from friends, and more Facebook updates! Check out the links below for more: **[Brands could lose fickle Gen Zers over poor digital experiences](https://www.marketingdive.com/news/brands-could-lose-fickle-gen-zers-over-poor-digital-experiences/598522/)** – Brands are vulnerable to losing younger consumers who are less tolerant of poor digital shopping experiences and will quickly move on from brands. **[Why referrals from friends are still key in the digital world](https://www.entrepreneur.com/article/369498)** – According to Nielsen, 92 percent of people around the world say they trust recommendations from friends and family more than other forms of advertising. **[Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options](https://www.socialmediatoday.com/news/facebook-adds-scheduling-for-stories-new-ad-and-business-discovery-options/598508/)** – Facebook has announced the addition of some new features for its Business Suite management platform, including Stories scheduling for both Facebook and Instagram, along with a new business discovery process from the News Feed. ## What’s Working? Have you noticed that social media has taken over the internet, and is now the current state of the internet? Social moves fast, really fast. New networks like TikTok are growing exponentially, while established networks like Instagram are pivoting to adapt to these rapid changes. Add to that video is taking over all of these platforms. But it’s not traditional video, it’s all about social video. These videos are short, high energy, informative, entertaining, and they’re a powerful format that can gain your audience’s attention. Pair that with the power of Memes, and we’ve got a winning combination for your content strategy; after all 72% of customers would rather learn about a product or service through video. Some topics we’ll be covering include: [![live-175-index card](https://honeypotmarketing.com/wp-content/uploads/live-175-index.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/live-175-index.jpg) ## Why Use Videos and Memes on Social? Social media video is a powerful way to engage your followers. Video performs better than all other types of content on social media, and you can make your own unique video content with little to no budget! Each platform has very different audiences, video formats & styles that will make your videos effective, so keep in mind that one video will not work for all platforms. You’ll want to tailor your content for each specific channel. Check out these stats to see just how powerful social video can be. [![video stats Infographic](https://honeypotmarketing.com/wp-content/uploads/video-stats-Infographic.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/video-stats-Infographic.png) ## Benefits of Using Videos and Memes on Social Using social videos and memes is a great way to connect with customers on the platforms they’re using. They’re engaging and entertaining and perfect for digesting content in quick, snackable bits. They also encourage shares and improve awareness, while also acting as a conversation starter. For example, check out this 1 minute video made by Lucidcharts! It’s a h\*ckin good explanation of all the puppers, doggos, and woofers that are popular in memes. Worth it:  Memes are also a fantastic way to connect with your audience on social. They’re fun and entertaining, and most importantly, very highly shareable! They can be used in a ton of clever ways to create and support brand relevance and convey a sense of community, giving people a common thread to laugh at together. We all need more laughter in our lives, so please send us memes. Netflix was all over those Birdbox memes, and it worked brilliantly. Chipotle also does a fabulous job of embracing meme culture and having fun with tying them into their brand. [![social video and memes](https://honeypotmarketing.com/wp-content/uploads/birdbox-meme.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/birdbox-meme.jpg) ## Social Media Tactics Make sure your video works well without sound (most videos on social media are muted until the user chooses to turn on sound). TikTok is the exception! Songs are an incredibly important element of TikTok videos and can dramatically increase your reach by using trending songs. As a business account, you’ll have limited access to songs compared to personal accounts, but it’s still a big part of the platform and style. Here are some general rules to keep in mind for all social platforms: - Keep it short. - Aim for 15-30 seconds. - No longer than 1 minute for media channels. - Add captions and translations – with a global audience on social, increase your reach! - Add an eye-catching title card and aim to grab viewers’ attention in the first 3 seconds. ## Video Creation Tools There are so many tools available that it can be a little bit daunting trying to find what will work best for you. So we’ve put together a list of some of the tools we use, as well as some others we think are great. [![icon logos of social video tools](https://honeypotmarketing.com/wp-content/uploads/social-video-tools.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/social-video-tools.jpg) [**Promo**](https://promo.com/) is a great platform that allows you to make professional-looking videos with little effort. You don’t need to be Speilberg to make a great video with Promo. It does the heavy lifting for you and allows you to add your own custom flair. [**Canva** ](https://www.canva.com/)is similar to Promo and has a ton of templates to work with to make some quality videos. [**Final Cut**](https://www.apple.com/ca/final-cut-pro/) is excellent software on the Apple platform and can help to make the production of videos so much easier and accessible. It is a bit more technical than the other options but still fairly user-friendly. We added [**TikTok**](https://www.tiktok.com/) to this tools list because it has a powerful suite of editing tools for your videos. You can shoot some quick videos on your phone and use TikTok to put them together, add layers, audio, text, stickers, polls, and so much more. [**Zubtitle** ](https://zubtitle.com/)is mainly used for closed captioning, but considering the global market on social, adding subtitles, and even language translations can massively improve your reach by making your content more accessible to more people. There’s so much more out there, and of course, these tools don’t replace the big boys like Adobe Premiere, but they’re excellent options and more accessible and user-friendly than the pro-level options. ## Real-Life Video and Meme Examples Let’s take a look at some actual examples of what we’ve been talking about! Example of a video made with Promo: Example of a video made with Zubtitle: Example of a video made with TikTok: Example of a video made with Instagram Reels: ## That’s a Wrap The best way to get good at social videos and memes is to start making them. Pick a few channels and your social media marketing strategy top goals for those channels and see what reactions you get. If you land on something people like, you’ve unlocked a new source of views, visits, leads, and revenue to help power your video & meme marketing program. As always, thanks so much for reading, and if you have any questions, comments, or stories to share, drop a comment below or hit us up on our social. Until next time. [![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Categories:** Digital Marketing **Tags:** Content Strategy, Digital Marketing, Digital Marketing Strategy, How To, Marketing, Marketing Strategy, Marketing Tips, Small Business, Social media marketing, video marketing --- ### [How to Create Influencer Relationships and Collaborations to Grow your Community](https://honeypotmarketing.com/digital-marketing/influencer-relationships-and-collaborations/) **Published:** April 26, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_Influencer_Relationships_and_Collaborations_to_Grow_your_Community.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Create_Influencer_Relationships_and_Collaborations_to_Grow_your_Community.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") This week we’re diving into the exciting world of influencer relationships and collaborations! Social media has changed the way brands can connect with their audiences, opening the floor to two-way conversations and community building. The days of shouting your message from the hilltop are over. Now we’re able to have conversations and develop long-lasting relationships by connecting directly with people! It’s a welcome change from the one-sided communication of old-school advertising. [![influencer-meme](https://honeypotmarketing.com/wp-content/uploads/influencer-meme.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/influencer-meme.jpg) ## What’s New? This week we have some articles on how influencers are taking over digital ad budgets and some more Google drama with Daily Mail! Check out the links below! [**Branded Content, Influencer Marketing Make Up Biggest Slice of Digital Ad Budgets**](https://www.marketingdive.com/news/branded-content-influencer-marketing-make-up-biggest-slice-of-digital-ad-b/598835/) – Marketers are putting 20% of their digital ad budgets into branded content, and influencer marketing combined, meaning these complementary practices account for a larger portion of digital marketing budgets than any other category, including paid search, display, paid social and digital video. [**Daily Mail Sues Google Over Search Rankings**](https://www.techradar.com/news/daily-mail-sues-google-over-search-rankings) – The parent company of the Daily Mail, Mail Online, Metro, and several other UK publications has filed a lawsuit against Google, claiming the search giant manipulates search results on its site. ## What’s Working? Social media is a powerful tool that allows users to reach hundreds, thousands, and even millions of people. Instagram alone has over 1 billion active users globally. From establishing an online presence to growing your brand awareness, social media can help generate traffic and drive your business. Influencer relationships and collaborations can take this a step further by opening up the option to share audiences with others in your niche or industry. Here is a quick breakdown of what we’ll be talking about: [![live-176-table of contents](https://honeypotmarketing.com/wp-content/uploads/live-176-index.jpg "news - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/live-176-index.jpg) ## **What is an Influencer?** People often see Influencers as some person behind a phone when they are independent media companies. They’ve built themselves a social empire that gives them the power to affect purchasing decisions of others because of the authority they’ve gained. They have a following in a distinct niche. Two of the biggest influencers on the planet not only have a massive following but also get fantastic engagement on their posts, showing that their audiences are invested and active on their channels: - [**Ryan’s World**](https://www.youtube.com/channel/UChGJGhZ9SOOHvBB0Y4DOO_w) is a children’s YouTube channel featuring Ryan Kaji and his mother, father, and twin sisters. The channel usually releases a new video every day and has 46.16 billion total views and 29.1 million subscribers as of March 28, 2021. - [**MrBeast**](https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA) – is an American YouTuber, entrepreneur, and philanthropist, with over 10 billion views and over 60 million subscribers. He has been credited with pioneering a genre of YouTube videos that center on expensive stunts. [![images of ryans-world and mr-beast](https://honeypotmarketing.com/wp-content/uploads/ryans-world-mr-beast.jpg "internet marketing strategies that sell - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/ryans-world-mr-beast.jpg) ## Why Use Influencer Marketing & Collaborations What are influencer relationships and collaborations? Essentially, it uses endorsements and product mentions from influencers who have a dedicated social following and are viewed as experts within their niche. Developing influencer relationships and collaborations builds brand credibility due to the trust and loyalty that influencers have established with their audiences. Rather than creating an ad, influencers create fresh and credible content, such as testimonials, video content, and product reviews. They generate sales by helping your company tap into your niche audiences with tailored content that will drive conversions, using word of mouth mixed with native advertising. Just take a look at these fantastic statistics on social media. [![social media and influencer-stats](https://honeypotmarketing.com/wp-content/uploads/influencer-stats.jpg "email marketing - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/influencer-stats.jpg) Practical strategies for developing influencer relationships and collaborations can be incredibly lucrative and successful. ## Case Study: The Sorry Girls Let’s look at what we’ve been talking about through an actual case study! Let’s say that we’re a custom-design furniture company called Custom Fit Furniture. We create customized creations for any furniture in a house. [![influencer-ccollaboration-example](https://honeypotmarketing.com/wp-content/uploads/influencer-ccollaboration-example.jpg "ads management - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/influencer-ccollaboration-example.jpg) We’re looking to reach out to an Influencer to create a partnership. The Sorry Girls is a reputable social media brand & Influencer and is the perfect fit for a collab. Let’s reach out! [**The Sorry Girls**](https://www.thesorrygirls.com/) is a full-scale digital media brand focusing on DIY, sustainability, and interior design. They have over 2 million subscribers on YouTube and 10 years under their tool belt. Their reach has inspired all different ages and demographics to pick up a drill and do it themselves. [![image of the-sorry-girls](https://honeypotmarketing.com/wp-content/uploads/the-sorry-girls.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/the-sorry-girls.jpg) ## Why Engagement is More Important Than Follower Count Here’s something that might surprise you: the size of your audience on social media doesn’t matter if no one is paying attention. You could have millions of followers, but only a handful of them are engaging with your content. Many people assume numbers are the goal, when in fact, it’s all about building community. Anyone can like a post; there’s more intent to share your post or leave a comment. We’re looking for an influencer with an engaged audience base; this is critical to your success when developing influencer relationships and collaborations. [![sorry-girls-influencer-engagement](https://honeypotmarketing.com/wp-content/uploads/sorry-girls-influencer-engagement.jpg "online pr - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/sorry-girls-influencer-engagement.jpg) As you can see from the images above, The Sorry Girls are getting some pretty fantastic engagement on their posts, so they’d be a great fit for what we’re looking for. Depending on your goals, you can monitor many kinds of engagement across social media – post engagement (Facebook), Content Interactions (Instagram), etc. The specific type of engagement you’re measuring will vary over time. But what won’t change is how you get engagement on social media. Ways you can generate engagement beyond your follower count: - The quality of your followers. - The reach of your audience. - The content of your posts. - The timing of your posts. ## Generating Engagement Beyond your Follower Count [![sorry-girls-influencer-collaboration](https://honeypotmarketing.com/wp-content/uploads/sorry-girls-influencer-collaboration.jpg "conversion rate optimization - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/sorry-girls-influencer-collaboration.jpg) Let’s break down those 4 points from above: The quality of your followers. - Consider who your followers are. Example: You’re a DJ at a retirement home, and out of the hundreds of people, only 2 are dancing to your mixes; you’re probably not reaching the right people. - The more relevant and authentic your followers are, the better the engagement from them will be. The reach of your audience. - The reach of your audience is more important than how many people comprise that audience. - If you have a few followers who themselves are very influential, it helps connect you to a larger group than you could on your own. The content of your posts. - If you have enough followers, everything you post will generate some engagement. - What are people responding to? Higher quality content – anything that adds value to a conversation – will perform better than low-quality content. The Sorry Girls do a series called How To Go Do, providing relevant content to their audience; that’s what we’re looking for. The timing of your posts. - When you post new content can have a big impact on how it’s received. - It depends on your audience – who and where are they? Understanding the natural breaks of your audience is crucial – when will they be online? When are they most active? You want to analyze this data and post it during peak times. ## Some many tools and platforms provide this data, such as [**Iconosquare**](https://pro.iconosquare.com/), for Instagram. Check out their heat map graph below! [![iconosquare heat map graph](https://honeypotmarketing.com/wp-content/uploads/iconosquare-heat-map-graph.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/iconosquare-heat-map-graph.jpg) ## Tools you Can Use to Find Influencers Trying to find an influencer that’s the right fit for our brand can be a big task! We don’t want to be reaching out to the Kardashians. We want to look within our niche or industry. As a Custom-design Furniture company, we’re seeking an Influencer that is influential in DIY. There are a ton of tools we can use to find influencers that would be a right fit for us, such as: - [**HypeAuditor**](https://hypeauditor.com/) - [**Influencer.co**](https://influencer.co/) - [**Facebook Brand Collabs Manager**](https://www.facebook.com/creators/tools/brand-collabs-manager) - [**Upfluence**](https://www.upfluence.com/) - [**BuzzSumo**](https://buzzsumo.com/) [![logos for influencer-tools](https://honeypotmarketing.com/wp-content/uploads/influencer-tools.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/influencer-tools.jpg) Now let’s take a closer look at a few of these tools and what they can do for us. HypeAuditor helps agencies, brands, and platforms improve the effectiveness of their influencer marketing campaigns. [![screenshot of hypeauditor-reports](https://honeypotmarketing.com/wp-content/uploads/screenshot-of-hypeauditor-reports.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/screenshot-of-hypeauditor-reports.jpg) A full stack of solutions: - Discover 11M+ influencers – Discover influencers with the audiences you need within an 11M+ database, with Demographic search and Audience Quality filters. - Analyze Instagram, YouTube, and TikTok influencers – Over 35 in-depth metrics to analyze influencers, Audience Demographics, Fraud Detection, and Brand Affinity. - Track ad campaign performance & account growth over time – Track Campaign Results, Account Growth Analysis and Build & Share Reports. - Market Analysis of your competitors and Industry Trends – with Competitor analysis, Global market research, Trends & Ranking Analytics - And they have the best mascot ever. [![hype-auditor-mascot-cat-in-shades](https://honeypotmarketing.com/wp-content/uploads/cat.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/cat.png) Influencer.co is a platform for both influencers and brands looking for influencers to collaborate with. - Works off a freemium model. - Set up an account for free. - Social feed for influencers and brands to communicate. - Campaign management and reports. - The LinkedIn for influencer marketing. [![Screenshot of influencer co](https://honeypotmarketing.com/wp-content/uploads/Screenshot-of-influencer-co.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Screenshot-of-influencer-co.jpg) Facebook Brand Collabs Manager makes it easy to find the right creative talent, get actionable insights on their most engaged followers, and partner on branded content we can promote with targeted ads. - It’s also completely free to join and use. - Creators That Meet High Standards - Precise Targeting of the Right Viewers - Unified, Simplified Partnership Process - Streamlined Permission Sharing [![Screenshot of Facebook Brands collab features](https://honeypotmarketing.com/wp-content/uploads/Screenshot-of-Facebook-Brands-collab-features.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Screenshot-of-Facebook-Brands-collab-features.jpg) ## How To Nurture Relationships Choose the top influencers that you would like to collaborate with, and be sure to nurture those relationships. We’ve chosen The Sorry Girls. Now we will: - Follow all of their social channels. - Engage with their content. - Tag them in relevant content pieces. - Send them DM’s to start a two-way conversation. After some engagement, we can showcase a little about us and what we’re looking for; to feature our custom furniture. We offer them financial compensation and creative control; this is vitally important. [![Screenshot of sorry girls social media](https://honeypotmarketing.com/wp-content/uploads/Screenshot-of-sorry-girls-social-media.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Screenshot-of-sorry-girls-social-media.jpg) ## Level of Influencer Smaller Influencers are more open to DMs as they are looking to grow themselves as well. Medium Influencers will most likely have a contact form or email as a means to get in touch. (This is where The Sorry Girls would fall under) Prominent Influencers will typically have a management team that will handle inquiries. [![influencer outreach process](https://honeypotmarketing.com/wp-content/uploads/influencer-outreach-process.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/influencer-outreach-process.jpg) ## Reaching Out on Instagram Reaching out on Instagram is exceptionally beneficial, effective, and easy! The Sorry Girls are quite active on this platform to be the most beneficial to us. Once you’ve done your research and made a list of influencers that you would like to work with, you can begin to form your connections. Simply visit the influencer’s profile, give them a quick follow, like and comment on their posts, then tap on the message button! We’ll now want to introduce our custom furniture company to The Sorry Girls. We’ve written the first message and hit send. Let’s get this collab started! [![Sorry Girls Instagram Post with graphic of a girl](https://honeypotmarketing.com/wp-content/uploads/Sorry-Girls-Instagram-Post.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Sorry-Girls-Instagram-Post.png) ## Reaching Out on Facebook Facebook is an effective way to find potential influencers and build relationships. Most of the time, the influencer will have a business page to send a message, view their contact info, and view their content. Simply give their page a Follow and craft your introductory message by hitting the three dots, followed by the messenger icon. Let’s work together! It’s that simple. [![Sorry Girls Facebook Post with graphic of a guy](https://honeypotmarketing.com/wp-content/uploads/Sorry-Girls-Facebook-Post.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Sorry-Girls-Facebook-Post.png) ## **Measuring your KPIs** The #1 metric on all of social media are shares, with comments coming next. Likes, loves, reactions, whatever you call them, are the least important of the engagement metrics. If people are saving your content and sharing it with others, you’ve done something right. People are loving what you’re doing! [![social media kpi metrics 1](https://honeypotmarketing.com/wp-content/uploads/social-media-kpi-metrics-1-e1619209162697.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/social-media-kpi-metrics-1.jpg) [![social media kpi metrics 2](https://honeypotmarketing.com/wp-content/uploads/social-media-kpi-metrics-2-e1619209185464.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/social-media-kpi-metrics-2.jpg) It’s important to understand what it is you’re trying to achieve. What are your goals? What are you looking for your followers to accomplish? - Sales - Inbound leads - Direct messages - Form completions - Business contact - Product purchases ## That’s a Wrap Working with influencers and collaborating with other brands is a great way to expand your community. You can: - Share like-minded audiences. - Offer bundled collab deals. - Engage with your local community. - Develop long-term relationships. And that’s all, folks! Thanks for reading, and if you have any questions, comments, or stories to share, drop a comment below or hit us up on the socials. Cheers! [![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Categories:** Digital Marketing **Tags:** Digital Marketing, Digital Marketing Strategy, Facebook, How To, Instagram, Internet Marketing, Marketing, Marketing Strategy, Marketing Tips, Small Business, Social Business, Social media marketing, Tiktok, Twitter, YouTube --- ### [10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness](https://honeypotmarketing.com/lead-generation/lead-magnet-examples/) **Published:** May 3, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/10_Clever_and_Effective_Lead_Magnet_Examples_that_will_Generate_Leads_and_Awareness.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/10_Clever_and_Effective_Lead_Magnet_Examples_that_will_Generate_Leads_and_Awareness.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Acquiring new leads is no easy task, so we’ve put together a list of 10 awesome lead magnet examples to help you generate those elusive leads and build brand awareness. [![austin powers lead-magnet-meme](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-meme.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-meme.jpg) ## What’s New? This week we’ve got the Google Core Vitals update, Facebook ads revenue is booming, and some fun signage wars between businesses in Listowel! Check out the links below. [**Google Core Web Vitals Update and Its Impact on Websites**](https://www.business2community.com/seo/google-core-web-vitals-update-and-its-impact-on-websites-02396335) – Google announced Core Web Vitals are becoming signals for ranking in search results in May 2021. [**Facebook ad revenue surges 46% as marketer demand lifts prices**](https://www.marketingdive.com/news/facebook-ad-revenue-surges-46-as-marketer-demand-lifts-prices/599257/) – Facebook’s advertising sales rose 46% from a year earlier to $25.44 billion in the first quarter as marketers ramped up their spending on social media. [**Local Businesses Using Playful Signage Competition to Market During Lockdown**](https://kitchener.ctvnews.ca/video?cid=sm%3Atrueanthem%3Actvkitchener%3Apost&clipId=2191210&utm_campaign=trueAnthem%3A%20Trending%20Content&utm_medium=trueAnthem&utm_source=facebook&fbclid=IwAR1SpQpA0-eXRITDDE5KF3K0PC9o_PYoO8OKtA2AwuM9RIZtYysegmSiKk4) – These signs are part of Listowel’s sign war. ## What’s Working? A Lead Magnet is a valuable piece of content that businesses share with prospective customers in exchange for their email address or other forms of contact information. If you are looking to acquire customers online successfully, then you need a leads list. To effectively build a leads list, you need a strong lead magnet that baits your customers into providing their contact information. Your leads lists can then be used for lead generation and marketing campaigns. Let’s break down what we’ll be talking about: [![live at the hive 177 index](https://honeypotmarketing.com/wp-content/uploads/live-at-the-hive-177-index.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/live-at-the-hive-177-index.jpg) Let’s get to it. ## Why Use Lead Magnets Lead magnets deliver high-quality content that provides real value to prospective customers to help build their brand awareness, trust, and credibility. They open a two-way conversation and help develop a relationship between the prospective customer and your business. Lead magnets are at the top of the funnel as they target those who are not yet in the consideration stage. By providing valuable content, you can turn these people into leads and further nurture them into conversions. [![Graphic of a lead magnet funnel.](https://honeypotmarketing.com/wp-content/uploads/Screen-Shot-2021-04-29-at-5.47.12-PM.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Screen-Shot-2021-04-29-at-5.47.12-PM.png) The above graphic is an example of the sales path and where a lead magnet can fit into the funnel. Some lead magnets can be used for the bottom of the funnel, like case studies, free trials, and webinars, but generally, lead magnets are used for top-of-funnel lead acquisition and brand awareness. And that’s a pretty good segway for jumping into those 10 lead magnet examples! Let’s go! ## **1. Checklists** For the first of our lead magnet examples, we have checklists! People love lists. It can’t just be me. So, create an easy-to-follow checklist. Checklists are pieces of expert information that you convey to your audience. They usually highlight a list of tasks your audience can complete reaching their intended goal. You need to know what goal your audience wants to achieve before you can create a checklist. That way, the perceived value of the checklist will drive them to download your lead magnet. Here are some lead magnet examples of checklists: [![lead magnet checklist example](https://honeypotmarketing.com/wp-content/uploads/checklist-1.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/checklist-1.jpg) [![lead magnet checklist example 2](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-checklist-example-2.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-checklist-example-2.jpg) ## 2. Guides Guides are among the most common types of lead magnets. They work well for nurturing your sales funnel as they provide expert tips and secrets that the audience is not already educated on. People are always looking for information about topics that are important to them. If your guide provides content that your customers need help with, they will gladly sign up to receive your lead magnet. [![lead magnet guide example](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-guide-example-2.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-guide-example-2.jpg) ## 3. Case Studies Case Studies provide actual and specific results that show prospective customers how people similar to them could solve a particular problem. Showcasing that your product or service has and does work for consumers is a true testament to the value of your business. Backing your claims and showing how your previous and existing customers have benefited from your business pairs with social proof and could be the last push to get people to convert. [![lead magnet case study example](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-case-study-example-.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-case-study-example-.jpg) ## 4. Surveys & Assessments Surveys and Assessments are a great way to engage with your audience and get feedback at the same time. They are also great sales pieces as they provide your business with real and insightful information about your potential customers. Results can better understand your audience and help create more targeted content based on the pain points. [![lead magnet survey example](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-survey-example-.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-survey-example-.jpg) ## 5. Quizzes Quizzes are interactive and help your audience have fun with your content. People can also share their quiz results online, which will help increase your brand awareness. Tease your prospects, entertain them with a short and simple quiz, and send the results via email. You can use the collected data for multiple purposes, for example, to customize a ‘welcome’ email series that is tailored to the answers they gave in the quiz. [![lead magnet quiz example](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-quiz-example-.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-quiz-example-.jpg) ## 6. Calculators Calculators are a great way to provide quick answers to complex questions. Providing quick information and stimulating positive outcomes can increase the urgency in which potential customers react and take action. Calculators have an average completion rate of 80% because they require minimal effort and are made to be easy and enjoyable to use. An effective way to gain leads is to allow users to enter their email addresses to receive their personalized reports. [![lead magnet calculator example](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-calculator-example-.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-calculator-example-.jpg) ## 7. Reports Reports are valuable content pieces that can drive your audience to submit their contact information to receive your report. They provide potential customers with a unique brand experience by offering them a customized piece of content. For example: [**SEMRush**](http://semrush.com) - Reports pull research data from SEMRush’s own database of domains and keywords. [![lead magnet SEMRush reports example](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-reports-example-.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-reports-example-.jpg) ## 8. Contests Contests are very enticing as they allow your audience to receive a free product or service. Simply inputting your contact information for a grand prize is very easy and effortless for your audience- they won’t even think twice. Offering a prize that is relevant to your business will get them excited about your brand. You’ll also get the most high-quality leads as the people entering will be interested in your product or service. [![lead magnet contests example](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-contests-example-.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-contests-example-.jpg) ## 9. Demos & Free Trials Demos are an excellent way to get people familiar with your product or service, especially if your product is relatively complicated and requires instructions. App and Software companies use demos and free trials to give people a chance to try it out, and in turn, capture their emails. But demos aren’t limited to only complex software. You can get creative, like SnackNation! [![demo lead magnet example](https://honeypotmarketing.com/wp-content/uploads/leadmagnets-57.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/leadmagnets-57.png) Here’s a software/app example: [![lead magnet Slack demo example](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-demo-example-2.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-demo-example-2.jpg) ## 10. Photography Creating a shareable album or photo collection is an extremely effective way to gain exposure and raise awareness of your brand. Websites like Unsplash and Pexels allow photographers to upload their imagery to be used and seen by people all over the world. In turn, photographers are credited every time their image is used. [![lead magnet photography example](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-photography-example-.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/lead-magnet-photography-example-.jpg) This will increase the photographer’s exposure globally and allow them to find new customers through link building and royalty-free directory submissions. ## That’s a Wrap! Lead magnets are an effective way to gain a prospect’s contact information and educate and share content with your audiences. The benefits of a lead magnet: - Educational - Engaging - Generate quality leads - Provide value - Shareable - Promote your brand as an authority As always, thanks for reading, and if you have any questions, comments, or stories to share, drop them below in the comments or hit us up on our socials. Peace. [![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png) **Categories:** Lead Gen **Tags:** Content Strategy, Digital Marketing, Digital Marketing Strategy, How To, Lead Magnet, Marketing, Marketing Strategy, Marketing Tips, Small Business --- ### [Using Cornerstone Content to Create a Winning Inbound Marketing Plan](https://honeypotmarketing.com/seo/cornerstone-content/) **Published:** May 21, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Create_a_Winning_Inbound_SEO_Marketing_Plan_using_Cornerstone_Content.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Create_a_Winning_Inbound_SEO_Marketing_Plan_using_Cornerstone_Content.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Creating a content hub on your site that provides your readers what they want is a great way to **build relationships with your users** and **rank higher in search**. Let’s help you create that **winning inbound marketing plan!** ![Inbound Marketing You Complete Me! - You Complete Me | Make a Meme](https://honeypotmarketing.com/wp-content/uploads/inbound-marketing.jpg "- digital marketing for growing businesses by honeypot marketing")Inbound Marketing You Complete Me## What’s New? **[WhatsApp is Re-Launching its Controversial Privacy Policy Update](https://www.socialmediatoday.com/news/whatsapp-is-re-launching-its-controversial-privacy-policy-update-will-pena/599991/) –** WhatsApp is gradually rolling out its new Privacy Policy update, which will see the app share more data with Facebook – though only in relation to business-specific actions within the messaging platform. **[The end of third-party cookies: How it will affect advertisers and publishers](https://marketingtechnews.net/news/2021/apr/20/the-end-of-third-party-cookies-how-it-will-affect-advertisers-and-publishers/?fbclid=IwAR1-KF0G1qu7Q_K1T1jWRQ9wCbRz4fn7pAcRZyxs9mDZctPeYdNCnQapUxg)** – Third-party cookies are getting cancelled; how this will affect publishers and advertisers, and what you need to do so that your ad revenue isn’t affected by these changes. [**Google: You Don’t Need All Three Good Web Vital Scores For Ranking Boost**](https://www.seroundtable.com/google-three-good-web-vital-scores-for-ranking-boost-31449.html?fbclid=IwAR2VtY-zh9OerGr4V0Gm44RUH769EzB_zAyaH8JFWwTviNTI7YY7KaQoQTA) – How is the core web vitals impacting your rankings on Google Search? ## What’s Working? To help you build a winning inbound marketing plan, you’ve got to first understand a little thing called … CORNERSTONE CONTENT! (It’s actually not that little.) So let’s dig in: ![The table of contents for what we'll be discussing in this blog.](https://honeypotmarketing.com/wp-content/uploads/Create-a-Winning-Inbound-Marketing-Plan-using-Cornerstone-Content-table-of-contents.png "- digital marketing for growing businesses by honeypot marketing")## What is Cornerstone Content? So what exactly is cornerstone content, and how can I use it to build an inbound marketing plan? Well, to start things off, cornerstone content is one of the **foundations of your website**. It consists of content that addresses the best and most searched queries that your potential customers have. It’s a hub of content that provides people what they need to know to make use of your website and, ultimately, do business with you. If you’re looking to **rank higher in search engines**, it’s great for improving those pages and posts on your site. **Creating flagship content is your best bet!** ![Here are 5 great benefits of using cornerstone content.](https://honeypotmarketing.com/wp-content/uploads/benefits-of-cornerstone-content.png "- digital marketing for growing businesses by honeypot marketing")## The Benefits of Cornerstone Content There are 5 great benefits that cornerstone content can bring, they include: 1. **Increasing your brand awareness** – With all your content in one place, your readers will be able to find the answers they need in one place. 2. **Higher intent from searchers** – Cornerstone content can help bring more readers with actual intent over the searchers who are just browsing. 3. **Builds natural links** – You are more likely to have natural links; this means that other people are linking to your content, allowing for more exposure to your brand and content. 4. **Establishes authority and trust** – Helps you establish authority in your industry and bring in a steady stream of site visitors who are likely to be interested in the products or services you offer, whether that be sooner or later. 5. **Feeds your funnel** – People landing on your cornerstone content have intent, as mentioned above; this means that they are more likely to move to the next step in your funnel, especially if you take the time to nurture that relationship. ## Defensible Content This may be a term that you’ve never heard of, but that’s okay; you most likely know what it is, but not the name behind it. ***Defensible content is content that is not commonly found.*** It can take the form of **exclusive interviews** and other types of content that include an expert or well-known person in a specific field. Here’s a great example of what that can be: Joe Rogan is a well-known podcaster and commentator for the UFC. If you were to find just anyone to talk about UFC, it wouldn’t be as impactful as interviewing Joe Rogan about the last fight; this would be uncommon content, as he wouldn’t be interviewed or join a discussion with just anyone. Your content would now be **defensible**. You’d have opportunities to **attribute it to your page** and **create natural links** as more people are likely to want to bring their audience to something this uncommon. ## Structuring your Cornerstone Content Having the content is one thing how you **structure your content** is another. Without a strong structure, you can actually make or break your page’s effectiveness. ### Cornerstone Content Structure: How to Identify Queries You want to ensure that when you’re searching for your ideal keyword, that there’s a healthy search volume related to your topic of choice. The higher the keyword volume, the higher the interest and demand. If many people are searching for something, there’s going to be an ample opportunity for you to capture that traffic and create a great first impression of your brand. Below, we’re searching for **How to Grow a Beard Faster**. The search volume is high, so that shows that enough people are searching for it. ![Identifying queries to find the ideal keyword for our cornerstone content.](https://honeypotmarketing.com/wp-content/uploads/how-to-identify-queries.png "- digital marketing for growing businesses by honeypot marketing")It may be high, but that doesn’t always mean we should choose this route. Let’s look into it and see the content that is already out there. ### Cornerstone Content Structure: Featured Snippet Through a quick Google search of the topic, you can see if the demand is actually being met. ![null](https://honeypotmarketing.com/wp-content/uploads/.png "- digital marketing for growing businesses by honeypot marketing")There’s an article on wikiHow about the best ways to grow a beard faster, but the rating is low. We know now that there’s an opportunity here to create content that can outshine the competition. ### **Practical Tips: Enticing Google To Display a Featured Snippet** You want your content to be featured as a snippet. It’s a lot easier for people to search and find your content. To help entice Google to display a featured snippet for your content, you’ll want to: - Have the H1 be the question or problem being solved. - Use ordered lists at the top of the content. - Link from the ordered list to internal links with more detail. ### How to Structure your Cornerstone Content A few things to bring to your cornerstone content will help you structure your page and find more success. #### Queries Choose the most appropriate keyword phrase for your content. You’ll want to ask yourself: “What is the relevant question that searchers ask that your content and business will answer? ![How to structure your cornerstone content though the use of queries.](https://honeypotmarketing.com/wp-content/uploads/cornerstone-content-structure-queries.png "- digital marketing for growing businesses by honeypot marketing")#### Title Tags and Headline When it comes to your title tag, you’ll want to use your targeted keyword phrase within it. Search engines want to offer relevant search results, so the title of your page should reflect the words the searcher uses. ![How to structure your cornerstone content though the use of title tags and headlines.](https://honeypotmarketing.com/wp-content/uploads/cornerstone-content-structure-title-tags-and-headline.png "- digital marketing for growing businesses by honeypot marketing")#### Table of Contents Having a table of contents is a great feature to help you link to different parts of your cornerstone content, making it **easier to navigate**. It can also create a **high-level view** of everything on your page. ![How to structure your cornerstone content though the use of a table of contents.](https://honeypotmarketing.com/wp-content/uploads/cornerstone-content-structure-table-of-contents.png "- digital marketing for growing businesses by honeypot marketing")#### Internal Link References Internally linking is fantastic for allowing users to navigate throughout your site easily. It provides a way for users to keep their focus on your content, ensuring they meet no dead ends. **The goal is to keep them on your site**. On top of easy navigation, it can help you **establish an information hierarchy** and **spread link equity** around your site. ![How to structure your cornerstone content though the use of internal link references.](https://honeypotmarketing.com/wp-content/uploads/cornerstone-content-structure-internal-link-references.png "- digital marketing for growing businesses by honeypot marketing")### How to Rank your Cornerstone Content You’ve got a great structure to build your content with, but what about ranking? You want to ensure that your content is at the top of search results. So how can we do that? #### Creating Exceptional Cornerstone Content If you’re trying to rank for a competitive search term, you’ll need links from other authoritative sources; to make this happen, your content must be impressive, both in quality and scope. ![How to rank your cornerstone content with exceptional content.](https://honeypotmarketing.com/wp-content/uploads/cornerstone-content-ranking-creating-exceptional-cornerstone-content.png "- digital marketing for growing businesses by honeypot marketing")#### Having Related Content Search engines favour websites that have a lot of relevant, frequently updated content. It’s a critical way to build general site authority via links, delve into specific and related topics, and reference your cornerstone content. ![How to rank your cornerstone content by having related content.](https://honeypotmarketing.com/wp-content/uploads/cornerstone-content-ranking-having-related-content.png "- digital marketing for growing businesses by honeypot marketing")#### Having a Cornerstone Content (SEO) Landing Page If you’re going to be ambitious in scope with your content, making things easy on the reader from a usability standpoint makes sense. You’ll be able to communicate what’s going on to the visitor as soon as they arrive. ![How to rank your cornerstone content by having a (SEO) landing page.](https://honeypotmarketing.com/wp-content/uploads/cornerstone-content-ranking-having-a-landing-page.png "- digital marketing for growing businesses by honeypot marketing")The benefits to having a cornerstone landing page are: - Increased retention. - Links (internal and natural). - Easier optimization. ## Various Types of Cornerstone Content Depending on your topic, there are various ways you can deliver your cornerstone content. They can take the form of: - Lead Magnets - Calculators - Video Libraries - Resource Centres - Long-Form Guides - Case Studies - Long-Form Landing Pages ![An example of a type of cornerstone content: calculator.](https://honeypotmarketing.com/wp-content/uploads/cornerstone-content-calculator.png "- digital marketing for growing businesses by honeypot marketing")### Using Cornerstone Content as a Lead Magnet As the Cornerstone content is educational, related to the product, and evergreen, you can use it as a **Lead Magnet**. It can be used for your paid advertising efforts related to the product you sell without actually selling it. The cornerstone content can also help increase the quality score of the paid ads by improving the landing page relevance. ![How you can use cornerstone content as a lead magnet.](https://honeypotmarketing.com/wp-content/uploads/Using-Cornerstone-Content-as-a-Lead-Magnet.png "- digital marketing for growing businesses by honeypot marketing")### Using Cornerstone Content as a Calculator Calculators are a great resource to open your viewers’ eyes to solutions to their problems; and can help you profile your prospects. The benefits of using a calculator include: - Providing instant gratification - Personalization and interactivity - Building trust - Reusable content - Higher sales productivity There are a wide range of unique calculators you can use that is specific to your niche; here are just a few: - Simple cost calculators - ROI calculator - Savings/financial aid calculator - Comparative calculator - Real-time calculator - Complex calculator ![How you can use cornerstone content as a calculator.](https://honeypotmarketing.com/wp-content/uploads/Using Cornerstone Content as a Lead Magnet-1.png "- digital marketing for growing businesses by honeypot marketing")### Tools for Creating your Calculator If you want to create your very own personalized calculator, tools like [Calconic](https://www.calconic.com/) are a great resource. Calconic is a web-based app that empowers its users to build any custom calculator and add it to their websites without any need for programming knowledge (now that’s amazing). ![A tool to create your very own cornerstone content calculator – Calconic.](https://honeypotmarketing.com/wp-content/uploads/Tools-for-Creating-your-Calculator-Calconic.png "- digital marketing for growing businesses by honeypot marketing")A tool to create your very own cornerstone content calculator CalconicChoose from a bunch of ready-to-use templates or build your calculator from scratch. It even comes with a knowledge base to help you learn how to create various calculators specific for you. ### Using Cornerstone Content as a Video Library Video libraries are an owned video channels to help you manage all of your video content. They allow users to manage privacy and permissions, easily update videos and group-like content. ![How you can use cornerstone content as a video library.](https://honeypotmarketing.com/wp-content/uploads/Using-Cornerstone-Content-as-a-Video-Library.png "- digital marketing for growing businesses by honeypot marketing")You’ll have the power to put your videos in all the right places and quickly create channels for **events**, **departments**, or **products**. Take a look at our **video library** for ideas to create your own. ### Using Cornerstone Content as a Resource Centre A resource centre allows you to collect and organize materials that are useful to a particular group of people. These materials may be very varied, including **training** **manuals**, **handbooks**, **reference** **books**, **directories**, **white** **–** **papers**, **posters**, **games**, **videos**, and **other** **materials** that work for your content. ![How you can use cornerstone content as a resource centre.](https://honeypotmarketing.com/wp-content/uploads/Using-Cornerstone-Content-as-a-Resource-Centre.png "- digital marketing for growing businesses by honeypot marketing")### Using Cornerstone Content as a Long Form Guide A long-form guide is a great route to take if you’re looking to provide helpful information for your audience all in one convenient area. When using a long-form guide, you must have substance and purpose to rank highly and be deemed useful by readers. ![How you can use cornerstone content as a long form guide.](https://honeypotmarketing.com/wp-content/uploads/Using-Cornerstone-Content-as-a-Long-Form-Guide.png "- digital marketing for growing businesses by honeypot marketing")**Content length** is an attribute of a page that will rank highly. ### Using Cornerstone Content as a Case Study Case studies are **people-focused** and **less formal**, making them more enjoyable for people to read. The more information you give your potential customer, the easier their buying decision becomes. ![How you can use cornerstone content as a case study.](https://honeypotmarketing.com/wp-content/uploads/Using-Cornerstone-Content-as-a-Case-Study.png "- digital marketing for growing businesses by honeypot marketing")### Using Cornerstone Content as a Long-Form Landing Page With a long-form landing page, you can create lots of content that is **powerful** and **compelling**. If you wanted to get some BIG conversions, then a landing page is something you may want to consider. But piling loads of content into a page isn’t the way you’re going to see the conversions; it’s **how the content is organized** that truly matters. Ranking landing pages in search requires extra **thought**, **care**, and **planning**. ![null](https://honeypotmarketing.com/wp-content/uploads/.png "- digital marketing for growing businesses by honeypot marketing")A great example to help you create your long-form landing page: ![ ](https://honeypotmarketing.com/wp-content/uploads/Cornerstone-Long-Form-Landing-Page-Wireframe.png "- digital marketing for growing businesses by honeypot marketing")## Let’s Wrap Things Up! Cornerstone content is **one of the foundations of your site**. It helps raise **brand** **awareness**, **bring** **site** **visitors**, **build** **links**, **establish** **authority**, and **feeds** **your** **funnel**. Site structure matters; **rank your content** and find your **keywords**. You’ve got to remember that loading your page with content with no real purpose isn’t going to get the results you want. Your content needs to provide real meaning to your audience and structure your content in a way that’s beneficial to them. That’s all we’ve got to say on that, later! --- If you loved this read, then you’ll want to check out some of our other great articles: ##### [10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness](https://honeypotmarketing.com/lead-magnet-examples/ "10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness") ##### [How to Create an Effective Digital Marketing Strategy for Your Local Business](https://honeypotmarketing.com/local-marketing-strategy/ "How to Create an Effective Digital Marketing Strategy for Your Local Business") ##### [How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2](https://honeypotmarketing.com/local-marketing-strategy-part-2/ "How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2") ##### [Copywriting Tools and Techniques to Help You Efficiently Create Killer Content](https://honeypotmarketing.com/copywriting-tools-and-techniques/ "Copywriting Tools and Techniques to Help You Efficiently Create Killer Content") **Categories:** SEO --- ### [New Social Media Platforms You Should Consider In 2021](https://honeypotmarketing.com/social-media/social-media-platforms-2021/) **Published:** May 31, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/New_Social_Media_Platforms_To_Consider_In_2021.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/New_Social_Media_Platforms_To_Consider_In_2021.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Social media has changed a lot in the past few years, and it’s only getting more prominent. With the year we’ve had, it’s no wonder the focus has been on these platforms. We’re all aware of the top social media platforms widely used, but there may be some you might not know about that are truly making waves. Let’s dive into what they are! ![New Social Media Platforms You Should Consider In 2021](https://honeypotmarketing.com/wp-content/uploads/39d7281679cf562857062c0cf003200f.jpg "- digital marketing for growing businesses by honeypot marketing") ## What’s New? **New in marketing this week:** Pinterest is still relevant, Samsung comes for Apple and a daily brief on Google’s Marketing Livestream and Microsoft’s advertising. [**Pinterest Now Facilitates More Than 5 Billion Searches per Month**](https://www.socialmediatoday.com/news/pinterest-now-facilitates-more-than-5-billion-searches-per-month/600578/?fbclid=IwAR2Z-jGZyZhfqFsMgzeG8MeLxCO_JuuMh5UuuCiU_Skrr7IegnBRjTwmD0w) – Pinterest has shared some new insights into user search activity as part of an overview of how its search system works and how it has evolved to provide more accurate matches. [**Samsung Mocks Apple in Its New Smartphone Announcement, But It Backfires**](https://www.entrepreneur.com/article/372871?fbclid=IwAR1oKq2ksZlYvFbrTeCfT3rLmLct0SEx5n5fc9c1YdqE7IgHlAfRbdix_wY) – To promote the new Galaxy S21 Ultra, Samsung once again turned to a trustworthy old tactic: poking fun at Apple. But the marketing has elicited severe criticism. [**The Greatest Hits from Google Marketing Livestream**](https://searchengineland.com/the-greatest-hits-from-google-marketing-livestream-plus-microsoft-advertisings-new-ads-and-social-management-pilot-fridays-daily-brief-349057?fbclid=IwAR1HZEefjkrYR9fpXo1Wmh5iOz7kOMH0szIbQk8ipnjGQiobhkgS6SMMylw) – New features are available in Google Ads for local businesses, travel, and more. ## What’s Working? Social media platforms aren’t just fun things we go on to pass the time; they have become a way of life for many people and businesses. ![What we'll be discussing in this blog: Social Media Platforms](https://honeypotmarketing.com/wp-content/uploads/undefined-3.png "- digital marketing for growing businesses by honeypot marketing") We use social media platforms to communicate and find people that have similar interests. You can use it to connect through groups, networks, and locations directly. If your business isn’t familiar with the platform or has no interest in adapting it, you’ll still want to be aware of your surroundings, so you can see what the playing field is like. ## **Benefits of Social Media Platforms** Everyone is on social media; well, not everyone, but a good chunk of the world! Having the ability to adapt to various social media platforms allows you to **build your brand**; it can help you: - Increase your brand awareness - Humanize your brand - Promote content - Drive traffic to your website - Uncover industry trends ![New Social Media Platforms You Should Consider In 2021 – Social Benefits](https://honeypotmarketing.com/wp-content/uploads/New-Social-Media-Platforms-You-Should-Consider-In-2021-–-Benefits.png "- digital marketing for growing businesses by honeypot marketing") These social platforms can also bring **customer and audience engagement**, allowing you to: - Directly connect with your niche audience - Open the dialogue for a two-way conversation - Network with your target audience and industry professionals - Provide a better customer service - Partner with influencers - Gain insights and analytics ![New Social Media Platforms You Should Consider In 2021 – Benefits](https://honeypotmarketing.com/wp-content/uploads/-1.png "- digital marketing for growing businesses by honeypot marketing") With newer platforms, the **algorithms** are more generous, so it’s better to jump on the bandwagon sooner rather than later. ## Early Adoption of New Social Platforms When you are a first adopter of any up-and-coming social platforms, you’re going to benefit the most. **Early adoption on new platforms** allows you to learn the tips and tricks sooner and position yourself in a place of **leadership**. It also allows you to connect with **key influencers** before everyone else does. Staying **relevant** and ahead of the game is crucial in our ever-changing industries and trends. ![New Social Media Platforms You Should Consider In 2021 – Early Adoption of Social Channels](https://honeypotmarketing.com/wp-content/uploads/-2.png "- digital marketing for growing businesses by honeypot marketing") ## Social Media Platforms to Keep an Eye On ### ![New Social Media Platforms You Should Consider In 2021 – SocialPlatforms](https://honeypotmarketing.com/wp-content/uploads/New-Social-Media-Platforms-You-Should-Consider-In-2021-–-SocialPlatforms.png "- digital marketing for growing businesses by honeypot marketing") ### 1. Clubhouse Clubhouse is an **invite-only platform** where users communicate in voice chat rooms that cover a variety of topics. In this platform, you have the option to join **digital rooms** that can hold up to **5000 participants**. Users can choose to listen as an **audience member** or **request to speak** if they wish. The app thrives on the concept of **FOMO (Fear Of Missing Out)**. If you’re not online, you may miss the opportunity to hear something beneficial to you. ![New Social Media Platforms You Should Consider In 2021 – Clubhouse](https://honeypotmarketing.com/wp-content/uploads/New-Social-Media-Platforms-You-Should-Consider-In-2021-–-Clubhouse.png "- digital marketing for growing businesses by honeypot marketing") ### 2. Twitter Spaces **Twitter Spaces** is a new way to have **live audio conversations on Twitter**. These spaces are **public**, so anyone can join as a **Listener**, including people who don’t follow you. You can have up to 11 people (including the Host) speak in a space at any given time. Twitter learned from Clubhouse and created a platform that could do, essentially, the same thing. ![New Social Media Platforms You Should Consider In 2021 – TwitterSpaces](https://honeypotmarketing.com/wp-content/uploads/New-Social-Media-Platforms-You-Should-Consider-In-2021-–-TwitterSpaces.png "- digital marketing for growing businesses by honeypot marketing") ### 3. Houseparty **Houseparty** is a **face-to-face social network** that allows for group video chatting through mobile and desktop apps. It’s a social collaboration with **video**, **audio**, and **entertainment**. It makes connecting with people and businesses easy and effortless. When your connections are “in the house” you will receive alerts, to notify you that they are ready to start a conversation. ![New Social Media Platforms You Should Consider In 2021 – Houseparty](https://honeypotmarketing.com/wp-content/uploads/New-Social-Media-Platforms-You-Should-Consider-In-2021-–-Houseparty.png "- digital marketing for growing businesses by honeypot marketing") ### 4. TikTok **TikTok** is a **video-based social network** that highlights micro-entertainment. Users can choose to participate in the ever changing trends, or scroll their carefully curated “**for you page**”. The app uses **local trending hashtags** to suggest topics to content creators and features a library full of trending songs and challenges. This platform is extremely useful for small businesses to help them quickly go viral, allowing them to gain decent exposure fast. ![New Social Media Platforms You Should Consider In 2021 – TikTok](https://honeypotmarketing.com/wp-content/uploads/New-Social-Media-Platforms-You-Should-Consider-In-2021-–-TikTok.png "- digital marketing for growing businesses by honeypot marketing") ### 5. Telegram A **cloud-based instant messaging service**, that allows users to send multimedia messages and make voice and video calls. What makes it unique is its focus on **privacy**, **encryption**, and an **open-source API**. You can message other **Telegram users**, create **group conversations**, **call contacts**, and **send files** and **stickers**. This app comes with **secure 1-to-1 messaging**, so you know that your conversations are protected. ![New Social Media Platforms You Should Consider In 2021 – Telegram](https://honeypotmarketing.com/wp-content/uploads/181-1.png "- digital marketing for growing businesses by honeypot marketing") ### 6. Discord **Discord** is a **digital instant messaging platform** designed to create communities for specific topics and discussion pieces. Users can communicate with **voicemails**, **video calls**, **text messaging**, **media**, and **files** in private chats or as part of communities called “**servers**”. Discord has a variety of chat rooms and voice chat features that allow people to connect based on a specific topic. Businesses and streamers use Discord to **create a community** where they can **post updates** and share **valuable information**. ![null](https://honeypotmarketing.com/wp-content/uploads/.jpg "- digital marketing for growing businesses by honeypot marketing") ## The Ever-Evolving Thing We Call Social Social platforms can be used for so much more than connecting with friends and family – ideally, you should utilize these platforms to share **fresh perspectives** and **new ideas**. Social presence can **benefit business owners and startups,** and allow **individuals** to **network**, **socialize** and **showcase** their personality all while staying on top of trends and industry changes. ![New Social Media Platforms You Should Consider In 2021 – conclusion](https://honeypotmarketing.com/wp-content/uploads/New-Social-Media-Platforms-You-Should-Consider-In-2021-–-conclusion.png "- digital marketing for growing businesses by honeypot marketing") If you loved this read, then you’ll want to check out some of our other great reads: ##### [Using Cornerstone Content to Create a Winning Inbound Marketing Plan](https://honeypotmarketing.com/cornerstone-content/ "Using Cornerstone Content to Create a Winning Inbound Marketing Plan") ##### [10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness](https://honeypotmarketing.com/lead-magnet-examples/ "10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness") ##### [How to Create an Effective Digital Marketing Strategy for Your Local Business](https://honeypotmarketing.com/local-marketing-strategy/ "How to Create an Effective Digital Marketing Strategy for Your Local Business") ##### [How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2](https://honeypotmarketing.com/local-marketing-strategy-part-2/ "How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2") ##### [Copywriting Tools and Techniques to Help You Efficiently Create Killer Content](https://honeypotmarketing.com/copywriting-tools-and-techniques/ "Copywriting Tools and Techniques to Help You Efficiently Create Killer Content") **Categories:** Digital Marketing, Social Media --- ### [Building your Brand in 2021](https://honeypotmarketing.com/digital-marketing/building-your-brand-in-2021/) **Published:** June 7, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Building_Your_Brand_2021_Edition.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Building_Your_Brand_2021_Edition.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") When it comes to building your brand, there’s so much more to it than just the appearance. You’ve got to think about what your audience will **think**, **say**, and **feel** about your business. When you’re not in the room, what are people saying? ## What’s New? **New in marketing this week**: College students are gaining valuable work experience, salesforce expands first-party data capabilities and Amazon releases a thing called Sidewalk. [**College students are getting valuable career experience working as brand ambassadors**](https://www.cnbc.com/2021/04/24/tiktok-bumble-others-are-hiring-college-students-as-brand-ambassadors.html?fbclid=IwAR2wPevNhpShPFzEA2_p7frQgvwmweIREOncVti0lYQYnL4jHLuVS6rkdOA) **–** Companies like TikTok and Bumble hire college students to work as brand ambassadors on campus. [**Salesforce expands first-party data capabilities with new Snapchat, Google tie-ups**](https://www.marketingdive.com/news/salesforce-expands-first-party-data-capabilities-with-new-snapchat-google/601181/?fbclid=IwAR3YfcN9Bo-hjrlil7PupujL7COL1FMDZRZqWF0Ko1tsK_TL1diVsRbN4QY) **–** Salesforce, the most widely used CRM platform, is pushing harder on products that cater to marketers’ growing needs around first-party data. [**Amazon Sidewalk is almost here**](https://martech.org/amazon-sidewalk-is-almost-here/?fbclid=IwAR2Xi7KniZir7Lm9TJMTtV2Mqyand8fXne8wBT1sq0A9-rfKRLpbl5eIKyw) –Should consumers opt-out, and should brands keep their distance? What marketers need to know about Amazon’s neighbourhood takeover. ## What’s Working? So, how can you build your brand? What are the steps needed to create a brand that people are going to recognize? ![ ](https://honeypotmarketing.com/wp-content/uploads/undefined-4.png "- digital marketing for growing businesses by honeypot marketing") It’s one thing to have brand awareness and another to have brand recognition. What are the differences? Keep reading to learn about what each can mean for your brand. ## What is Brand Awareness? Brand Awareness is the measure of how **memorable** and **recognizable** a brand is to its target audience. People are more likely to buy from a brand they are aware of rather than one they’re unfamiliar with. Establishing Brand Awareness is a vital asset as it builds **trust** amongst your target audience. ![null](https://honeypotmarketing.com/wp-content/uploads/-1.jpg "- digital marketing for growing businesses by honeypot marketing") ## What is Brand Recognition? Brand Recognition refers to the ability of consumers to identify a specific brand based on its **attributes** such as: - Logos - Slogans - Jingles - Packaging - Advertising For brand recognition to work, companies need to find a way to help people **recall their brand**. **Brand Recall** is the ability of consumers to recall a brand name from their **memory** without any **visual** or **auditory identifiers**. ![](https://lh3.googleusercontent.com/jwsOywgMjIJza3jgVWdMG2kpNd62jxtKp5dPEBzSMFr-jC-oZFgO2sJM9bPyJXCHgAO18Fzs3aDKpOw28L3-8upy7ScoEMr1fkymyiip4WRlxnrBzd_k9k-XNBguYO7IIXiE_VNqPYI) ## How can I Build my Brand? There are some **key pieces** you need to ensure that you build a brand that your audience will enjoy and interact with. **Persona**. A collection of personality **traits**, **attitudes,** and **values** that your brand regularly showcases to help connect with a certain audience segment. **Emotional Connection**. Forming a relationship between a consumer and a product or **brand** by provoking their **emotions**. **Origin Story**. A story about how your company **came to be**. **Create**, **Create**, **Create**. Continue to create and build your story to develop your **brand**. ![](https://lh5.googleusercontent.com/UjvAx5wrJR2GyeP23RmcB70sSWejY7ZUMNzuzdz-nmEo5hmIOC7rO2c8lAQFZgx2FZqyCXLmN7q27vzmkmu-RwlnU34vSgU9uOlwqkUOQVEIaNEh5rc2ToXgV45vshKi2oOfcEEEqFM) ### Persona If your brand doesn’t resonate with your audience, it won’t lead to that **awareness**, **recognition**, and **trust**. You must understand who your branding will **speak to**. What you learn about your buyer personas will **influence your branding decisions** down the line. ![](https://lh3.googleusercontent.com/f6WcV6MrBzrxA03dZs1olhh9QDf4zp0h6LL6Ivv42eji8JLFGcbZkZ5c4eNrk-7KITnqoGyuD3dkxbiM1QXWxbS8l1sdbnLKPolQZ2bs) ### Emotional Connection Emotional Branding is the **art of storytelling** that connects your product or service with your audience. What **feelings resonate** with the public when they think of your brand? > *Awareness and relevance can make brands strong, but it’s the emotional seduction that makes brands great.* ![](https://lh6.googleusercontent.com/8iA69Oicl7Gw3Ph0zvkvaCk6jVBDflR98ve9qgsiSQxAmD4Gi4L46CrTuLu3fP0nlaYeH4dGEyzBQdGBRcX_R0tZbyKvDCgq0Vstu71pc6OUO48rttKbHuey0JdfFnyAxJ1GJgugyO4) ### What’s Your Origin Story? Your story represents **who** you are, what you **stand** for, and what your **purpose** is. Today, consumers look beyond price tags and good deals. They want to **connect with the brand**, **story**, and **purpose**. Origin stories often happen with a **pivotal moment of change**. What is that change for you? ![](https://lh5.googleusercontent.com/L-fE3AjZamuQ-40FXnme0S7h7emCFnei7TvHhcJNbZrE3j3ebEzQnisy8QK6Ygy_y3ZX9Ah7nnl3EsGJy1hGzwje3u3uDs6pxEKoUdtD) ## How do you Raise Brand Awareness? Developing a voice & image is crucial in allowing your brand to **stand out** from its competitors. Some ways that you can allow your brand to stand out are with eye-catching **design** and strategic **communication.** **Podcasts** and **brand** **partnerships** are unique and effective ways to gain awareness amongst the public. ![How do you raise brand awareness?](https://lh6.googleusercontent.com/PLQantRVvkL1_RZ-su8iqbdZytxVpBhPvoKsv_iacTEXXHl3F45_RGflM8nS1jZ3uDLB-egl0CW9TNSCbzLnmgdgztOC8KlJ-5Hq5zqopJvEukzGofPjjDWtCEn10x211FqHd492Ohg) ### Design You want to create a **pattern recognition** in people’s minds so they’ll keep coming back for more content. Your **logo** and **design** should reflect your **brand personality**. Design is a **system** that supports your brand. There’s more to it than just **graphic** and **visual design**. ![Building your Brand in 2021 - Design](https://lh4.googleusercontent.com/XA4s-6jQaJQau-6mcUUbj_auPY5-EYjxzyuKa0WrMW-f5OkA5_-3FfaFT2sT1Oztk4R83XjYyyfYRass-m3GLx6heNBOAKlxpwV2yt_S4dihNWqpceFi-2jjh-1te4cBHhgDhdZ3QOU) ### Communication Communication **speaks volumes** about your brand. An **emotional link** is more important to your customers than anything else. You can communicate with your audience using content like: - Email - Social - Podcast - Live video And through customer feedback: **reviews**, **community management**. Communication doesn’t just come from what you **say** to your audience but from how you communicate through **design**. ![Building your Brand in 2021 – Communication](https://honeypotmarketing.com/wp-content/uploads/-3.png "- digital marketing for growing businesses by honeypot marketing") ### Communication through Podcasts Podcasts are the most **time-efficient form of communication**; while completing chores at home, one can listen to conscious thoughts. Since attention spans have reduced, we prefer to **listen while multitasking** rather than read an entire article of 1000 words. **Audio blogging** has a strong history but a brighter future for marketers. It’s a **powerful tool** and can be done **easily**. ![Building your Brand in 2021 - Communication & Podcast](https://lh3.googleusercontent.com/tWeW9aWSQwqnCcL8w_bFR-BembRzwq12wBhg37R3X4rEmaWyMPjuHl-W6sCzBB9BoxGB3W-PDet4G9kJSUrUaUN1hj_MJPbCpQPQh1aLppRT4xDNcpLK8F0qGKaWBUHn--dr1VeAZIo) ### Why Social is Crazy Powerful! Social media has evolved drastically over the years and has only continued to expand. We are seeing trends constantly develop, taking social to new levels. Social is crazy powerful and allows you to: - Put out content consistently - Reach a broader audience - Create and share similar content - Create a schedule & post regularly - Put your visual content to work - Cross-promote content - Advertise effectively - Stay on top of trends - Gain insights - Make use of automations ### Partnerships AKA Collabs Forming brand partnerships can allow you to enhance your **brand’s message**. Using **influencers** and connecting with **fellow brands** allows your story to be told genuinely and can enable your brand to appear more **authentic** and **trustworthy**. This strategy is excellent to help build **company growth** and reach a **new audience**. ![Building your Brand in 2021 - Partnership AKA Collabs](https://lh4.googleusercontent.com/UwXah_nWG8mciQ9jtnZiak6lHxU7ZS97jkLShiDTkSKP2HNYwmLmCb7ZYDTdk3Ichkr6k8Iy10aDAJCXfzhPCXUMuAQljxdpviGad07G) ### Examples of Great Brand Awareness ![null](https://honeypotmarketing.com/wp-content/uploads/-2.jpg "- digital marketing for growing businesses by honeypot marketing")[](https://ca.gymshark.com/)[GYMSHARK](https://ca.gymshark.com/) ![null](https://honeypotmarketing.com/wp-content/uploads/-3.jpg "- digital marketing for growing businesses by honeypot marketing") [](https://www.mvmt.com/)[MVMT](https://www.mvmt.com/) ![null](https://honeypotmarketing.com/wp-content/uploads/-4.jpg "- digital marketing for growing businesses by honeypot marketing") [](https://www.lush.ca/en/home)[LUSH](https://www.lush.ca/en/home) ## Your Brand is You There’s a **reason** you started your business. Define your **purpose**, tell your **story**, and build your **brand**. Establishing your **brand identity** and **connecting** with your target audience, will help set you up for **success**! If you loved this read, then you’ll want to check out some of our other great reads: [New Social Media Platforms You Should Consider In 2021](https://honeypotmarketing.com/social-media-platforms-2021/) ##### [Using Cornerstone Content to Create a Winning Inbound Marketing Plan](https://honeypotmarketing.com/cornerstone-content/ "Using Cornerstone Content to Create a Winning Inbound Marketing Plan") ##### [10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness](https://honeypotmarketing.com/lead-magnet-examples/ "10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness") ##### [How to Create an Effective Digital Marketing Strategy for Your Local Business](https://honeypotmarketing.com/local-marketing-strategy/ "How to Create an Effective Digital Marketing Strategy for Your Local Business") ##### [How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2](https://honeypotmarketing.com/local-marketing-strategy-part-2/ "How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2") **Categories:** Branding, Digital Marketing **Tags:** 2021 brand building --- ### [Social Messaging and 8 Ways to Use It To Grow Your Business](https://honeypotmarketing.com/social-media/social-messaging/) **Published:** June 14, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/8_Ways_Social_Messaging_Can_Help_You_Grow_Your_Business-Digital_Marketing_From_The_Trenches.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/8_Ways_Social_Messaging_Can_Help_You_Grow_Your_Business-Digital_Marketing_From_The_Trenches.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Now that it’s 2021, social messaging has come quite a long way. The features available to us have grown, and it’s not just about a quick chat; it’s so much more. ![No, no, no I no have facebook messenger - Family guy maid | Meme Generator](https://memegenerator.net/img/instances/56378267.jpg) ## What’s new? **New in marketing this week:** Apple doubles down on privacy, TikTok shares insights into sound marketing, WhatsApp may have a new feature, and Messenger API for Instagram. [**Apple doubles down on privacy, further complicating tracking and targeting**](https://www.marketingdive.com/news/apple-doubles-down-on-privacy-further-complicating-tracking-and-targeting/601533/?fbclid=IwAR23_xKFqfR0zGl2TO-G_-3vc-5sVLErC0bYiu2sglEDpElGUPP5xMqnlpY) – The new changes, in addition to the App Tracking Transparency framework that rolled out earlier this year, are expected to make it more difficult for marketers to target and track consumers. [**TikTok Shares New Insights Into the Importance of Sound for Marketing Promotions on the Platform**](https://www.socialmediatoday.com/news/tiktok-shares-new-insights-into-the-importance-of-sound-for-marketing-promo/601569/?fbclid=IwAR1CV0iXzdZt7k-Ccq3pHJEqxVL8O_UeoVC0CronVWRDtcyhW7VfJOV6Yso) – Music is a key part of the TikTok experience, with many of the platform’s viral trends coming in response to songs and audio clips, which users then remix, re-purpose and reimagine in their own creative ways. [**WhatsApp might soon come up with a new feature to verify log-in. According to news agency ANI, how it’ll work**](https://www.livemint.com/news/india/whatsapp-might-soon-have-new-feature-flash-call-to-verify-log-in-know-how-it-ll-work-11623110288364.html) – WhatsApp is working on a new feature — Flash Calls — that will verify user log-in on WhatsApp via an automated verification call instead of the six-digit verification code. [**The Wait Is Over: Messenger API for Instagram Is Now Available to All Developers**](https://messengernews.fb.com/2021/06/02/the-wait-is-over-messenger-api-for-instagram-is-now-available-to-all-developers/?fbclid=IwAR0ZEq8AhnXCsVR82yyC5zkN6mXyHvMDe1ATMVGcDWTDPT76qEsBP3_BUes) – The Messenger API is being owned up to all developers, making it possible for brands to offer messaging experiences on Instagram. ## What’s Working? What exactly can social messaging do for your business? Many features have stormed these apps and are making it easier for users to create a relationship with their customers. ![8 Ways Social Messaging can Help you Grow your Business](https://honeypotmarketing.com/wp-content/uploads/image1.png "- digital marketing for growing businesses by honeypot marketing") Social messaging apps help answer **questions**, fulfill **requests**, and have other valuable **conversations** with users—in **real-time**. It’s quick and convenient to use, offering more tools and additional features. ## What is Social Messaging? These are **specially designed application platforms** that enable communications between one or more entities. They are: - Usually free to use - Private and secure - Built with instant and direct messaging *So why should your business use social messaging?* Utilizing the features can not only increase **sales** but make the **user experience** worthwhile. ![What is Social Messaging?](https://honeypotmarketing.com/wp-content/uploads/image2.png "- digital marketing for growing businesses by honeypot marketing") ## What are the Benefits of Messaging Apps? Reaching valuable leads and connecting with your audience is one of the many advantages of using social messaging apps for your business. Why is it so beneficial? - Interactions feel more personalized. - We live in a busy world, and it makes help just a click away. - Chatbots allow for quick & efficient response time. - Creates a personalized experience for your customers and builds relationships. ![What are the benefits of social messaging apps?](https://honeypotmarketing.com/wp-content/uploads/image3.png "- digital marketing for growing businesses by honeypot marketing") ### Top Messenger Apps ![Top Social Messaging Apps](https://honeypotmarketing.com/wp-content/uploads/image4.png "- digital marketing for growing businesses by honeypot marketing")According to statisa.com ## Top 5 Social Messaging Platforms Social messaging platforms are becoming fully loaded with features that we never thought possible. The **one-stop shop** is something that many of these apps are striving for; let’s take a look at the top 5 that are making an impact in the social messaging game: ![Top 5 Social Messaging Apps](https://honeypotmarketing.com/wp-content/uploads/image5.png "- digital marketing for growing businesses by honeypot marketing") ### Messenger, Instagram, WhatsApp There is a combined 500 million users across these three platforms: **Facebook Messenger** - More than 20 billion messages exchanged between business & users/day. - More than 300 thousand active Chatbots. - Messenger Marketing leads to a 70% better open rate than email marketing. **Instagram** - 25 million business profiles. - 81% of users use Instagram to research products and companies. **WhatsApp** - Most popular app in over 100 countries. - Over 100 billion messages sent / day. - Companies benefit from using this platform for international communication with customers. ![Messenger, Instagram, and WhatsApp](https://honeypotmarketing.com/wp-content/uploads/image6.png "- digital marketing for growing businesses by honeypot marketing") ### Messenger **Chatbots** in Messenger allows you to have an **automated conversation** with people who click on your Facebook Messenger to start a dialogue. They are a series of menus or keywords that guide customers to the following steps, **saving time** and **eliminating frivolous requests** that don’t lead to **sales**. Messenger chatbots can be used for your **website** as well. Your customers will be able to find what they need promptly while providing you with valuable information to nurture them further. ![Facebook Messenger](https://honeypotmarketing.com/wp-content/uploads/image7.png "- digital marketing for growing businesses by honeypot marketing") ### Instagram DM Automation Allows you to respond to **customers** and **prospects immediately**. **ManyChat**, **Chatfuel**, or **MobileMonkey** helps you build an Instagram DM Automation. Using Instagram DM automation for lead generation is an excellent way for your to generate ROI immediately. **Commerce**, **software**, **real estate**, etc., can use this to qualify your customers from the start. You can give somebody a response **instantly**—and **elevate** any **conversations** that aren’t automated. ![Instagram DM Automation](https://honeypotmarketing.com/wp-content/uploads/image8.png "- digital marketing for growing businesses by honeypot marketing") ### WeChat Provides text **messaging**, **hold-to-talk voice** **messaging**, **broadcast messaging**, **video calls** and **conferencing**, **video games**, **photographs,** and **video sharing**. Allows brands to reach out to a vast audience and effectively raise brand awareness. ![Top 5 Social Messaging Apps: WeChat](https://honeypotmarketing.com/wp-content/uploads/image9.png "- digital marketing for growing businesses by honeypot marketing") You can create content and target it to specific consumers who subscribe to your company based on their **browsing history** or **location**. When companies show off their new products on WeChat, they can see **live updates** on the **consumers’** **first impressions**. Allows e-commerce companies to set up a digital ‘**Micro Store**’ so that users can browse products within the app and easily make **purchases** in just a **few clicks**. ![Top 5 Social Messaging Apps: WeChat](https://honeypotmarketing.com/wp-content/uploads/image10.png "- digital marketing for growing businesses by honeypot marketing") ### Telegram A group of 5,000 people to broadcast your sales pitch, how does that sound? Telegram is a messaging platform that holds **end-to-end encryption** **keys,** making it safer and much faster. It comes with multiple device functionality where **photo editing** and **animated stickers** can get more traction. Privacy and security strategy has led to its growth to **400 million users**, though it is banned in some countries. ![Top 5 Social Messaging Apps: Telegram](https://honeypotmarketing.com/wp-content/uploads/image11.png "- digital marketing for growing businesses by honeypot marketing") ### Snapchat Snapchat has **265 million daily users**, of which **82%** are **under** the age of **34 years old**. With Snapchat, you can: - Send photos & videos that have a one-time view. - Play in-app games and discover new filters. - Send instant chat messages. Why should your business use Snapchat? - Quick videos showcase company personality and culture. - Reach a broad audience. - Allows for interactivity, engagement. - A powerful vehicle for influencer marketing. - Create custom filters to increase brand awareness. - Design custom geofilters. - Create exposure. ![Top 5 Social Messaging Apps: Snapchat](https://honeypotmarketing.com/wp-content/uploads/image12.png "- digital marketing for growing businesses by honeypot marketing") ### TextNow When you sign up for **TextNow**, you put in an area code and are given a list of numbers available in that area code. A local number marks you as part of your **community**. You can get your **messages**, **voicemails**, and **calls** from pretty much anything connected to the **internet**. TextNow allows you to create a **custom voicemail greeting** to go with your business number. With TextNow, you’ll be able to create a more **personal touch** to your business, building a stronger **relationship with your customers**. ![Top 5 Social Messaging Apps: TextNow](https://honeypotmarketing.com/wp-content/uploads/image13.png "- digital marketing for growing businesses by honeypot marketing") ## 8 Ways to Grow your Business Using Social Messaging So how can you use these amazing features to grow your business? We’ll break down 8 ways you can take advantage of these stellar social messaging apps. ![8 Ways Social Messaging can Help you Grow your Business](https://honeypotmarketing.com/wp-content/uploads/image14.png "- digital marketing for growing businesses by honeypot marketing") > **Growth is never by mere chance; it is the result of forces working together.** – James Cash Penney ### \#1 – Stay Top of Mind Pushing relevant and personalized content allows your business to stay at the **forefront of people’s minds**. Buzzfeed does this by sending **personalized content** to its subscribers, such as memes and gifs, daily. This small, **daily interaction** allows your company to showcase your personality. Subscribers have something to look forward to regularly, and your interaction won’t appear too corporate or bothersome. ![Stay Top of Mind](https://honeypotmarketing.com/wp-content/uploads/image15.png "- digital marketing for growing businesses by honeypot marketing") ### \#2 – Respond to Customers Instantly Social messaging apps are designed to help you deliver **instant**, **one-on-one customer service**. Responding to customers promptly can help you create a better **connection**. Allows you to understand better what your customers need so you can better help and **nurture** them. ![Respond to Customers Instantly](https://honeypotmarketing.com/wp-content/uploads/image16.png "- digital marketing for growing businesses by honeypot marketing") ### \#3 – Make it Personal Relevant offers are targeted suitable for the individual. Keep your conversations casual but direct. Start the message with the **first name** to get attention and use **emoticons** if required. Messages aren’t the only way to interact with your customers; you need to do more than sell. There should be a human touch even while using scripted messages through chatbots. Having a **rewards system** or some **incentive** for **loyalty** can help ensure they continue to come back. Send valuable information and something that is tailored to the specific needs. ![Make it Personal](https://honeypotmarketing.com/wp-content/uploads/image17.png "- digital marketing for growing businesses by honeypot marketing") ### #4 – Make Shopping more Fun Entertain shoppers while helping them problem solve! Whole Foods uses Facebook Messenger to help shoppers find new recipes. Users can simply message the Chatbot, send an emoji (e.g., eggplant), and the Bot will respond with recipes that use eggplants. What this provides for your customers is: - Convenience. - 24/7 assistance. - Creative, helpful, and interactive experience. ![Make Shopping More Fun](https://honeypotmarketing.com/wp-content/uploads/image18.png "- digital marketing for growing businesses by honeypot marketing") ### \#5 – Connect Directly Use messenger apps **internally** to talk with influencers in your space **one-on-one**. They’ll feel more connected to your brand and represent you well on their **own social channels**. This way of communication is more **personal** than a blog or social network. ![Connect Directly](https://honeypotmarketing.com/wp-content/uploads/image19.png "- digital marketing for growing businesses by honeypot marketing") ### \#6 – Make Buying Easier Honest Responses – Direct messaging and having a private conversation gives genuine opinions to both parties. Cost-effective – *“Time is money”*; hence when it is time-efficient, and it saves on expenditure. Customers will usually get better **advice** allowing for a better **connection** and **repeat visits**. The social messaging apps are direct and personalized, which facilitates **decision-making**. ![Make Buying Easier](https://honeypotmarketing.com/wp-content/uploads/image20.png "- digital marketing for growing businesses by honeypot marketing") ### \#7 – Promote your Product in Real-time Younger generations value honest companies and upfront, so **real-time promotion**s can be utilized to show your company’s **transparency**. Real-time promotions allow for minimal editing and Photoshop, which creates a sense of **authenticity** – something that many people look for these days. Consider **advertising through messenger platforms** such as Snapchat for a quick and effective reach. ![Promote your Product in Real-time](https://honeypotmarketing.com/wp-content/uploads/image21.png "- digital marketing for growing businesses by honeypot marketing") ### \#8 – Tailoring Content to your Audience Many people view content in **different ways**. You want to make your content accessible to as many of these people as you can to reach more customers. Experiment with an automated bot so you can share valuable content. ![Tailoring Content to your Audience](https://honeypotmarketing.com/wp-content/uploads/image22.png "- digital marketing for growing businesses by honeypot marketing") ## The Power of Social Messaging Social messaging is a revolution in service. It’s a powerful way to help increase engagement for your business. You can influence the buyer’s decision towards a product or service. Social messaging allows you to create conflict resolution, mainly when used by corporations for customer service. If you can solve a problem quickly, you are more likely to see them come back. If you loved this read, then you’ll want to check out some of our other great reads: [Building your Brand in 2021](https://honeypotmarketing.com/building-your-brand-in-2021/) [New Social Media Platforms You Should Consider In 2021](https://honeypotmarketing.com/social-media-platforms-2021/) ##### [Using Cornerstone Content to Create a Winning Inbound Marketing Plan](https://honeypotmarketing.com/cornerstone-content/) ##### [10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness](https://honeypotmarketing.com/lead-magnet-examples/) ##### [How to Create an Effective Digital Marketing Strategy for Your Local Business](https://honeypotmarketing.com/local-marketing-strategy/) **Categories:** Social Media **Tags:** social messaging --- ### [10 Awesome Campaign Automations to Scale Your Business](https://honeypotmarketing.com/automation/10-awesome-campaign-automations-scale-business/) **Published:** August 9, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/10_Awesome_Campaign_Automations_to_Scale_Your_Business-Live_The_Hive_Ep_190.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/10_Awesome_Campaign_Automations_to_Scale_Your_Business-Live_The_Hive_Ep_190.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") We’re all down for making our lives easier, right? Well, with automations, it’s your business’ opportunity to utilize a tool that can change the way you interact with your customers. In this article, we’ll be focusing on campaign automations in [ActiveCampaign](https://www.activecampaign.com/ca/). You want to scale your business, and there’s an efficient way to do just that. **Introducing Marketing Automations…** ![10 Awesome Campaign Automations to Scale Your Business](https://honeypotmarketing.com/wp-content/uploads/190-1.png "- digital marketing for growing businesses by honeypot marketing") Marketing Automations not only provide you with an effective process but an easier one. ## 10 Awesome Campaign Automations to Scale Your Business Let’s dive into 10 great campaign automations that can get you the success your business is looking for. **Holiday Abandoned Cart** When one of your contacts **abandons a cart** on your e-commerce store, the automation will trigger. The contact is **further segmented with date/time conditions** for the duration of the holiday sale; that way, they only enter while the sale is in progress. Your contact will now be sent an **abandoned cart reminder email** that aligns with other holiday messaging. The holidays are busy for many people, and they often forget to come back; this is a great reminder to help **push those sales through**. ![Holiday Abandoned Cart](https://honeypotmarketing.com/wp-content/uploads/190-2.png "- digital marketing for growing businesses by honeypot marketing") ### 2. Membership Onboarding When onboarding new customers to your membership program, one of the best things you can do is **follow up** with them via email. You not only want to make it **easy** for users to become members and onboard onto your system. But, by reminding people about their membership, they’re more likely to stay **up to date on your products and their value**; thus, they will be more likely to **convert**. By **automating** this process, you can ensure that they are put into the onboarding process every time someone new signs up and incentivized to stay engaged. ![Pages - Membership Onboarding](https://honeypotmarketing.com/wp-content/uploads/190-3.png "- digital marketing for growing businesses by honeypot marketing") ### 3. Product Interest Tagging Based on the interest categories, ads can target specific audiences **interested** in the product offered. This helps in **remarketing** to the target market, which builds a **stronger connection** with the community around the brand. The **emails are more relevant,** which helps increases engagement. Here is where **rightsizing** plays a significant role. ![Product Interest Tagging](https://honeypotmarketing.com/wp-content/uploads/190-4.png "- digital marketing for growing businesses by honeypot marketing") ### 4. Thank You and Notification It’s easy for online customers to feel distant from the companies they shop with, so creating a “thank you” automation is a great way to **humanize** your company and provide a personal touch. This small gesture provides your customers with a sense of **appreciation and satisfaction.** There are several moments when you should trigger a “thank you” automation: - When someone **subscribes** to your list. - When someone makes a **purchase.** - Someone donates**.** - Someone provides **feedback.** ![Thank You and Notification](https://honeypotmarketing.com/wp-content/uploads/190-5.png "- digital marketing for growing businesses by honeypot marketing") ![Thank You and Notification](https://honeypotmarketing.com/wp-content/uploads/190-6.png "- digital marketing for growing businesses by honeypot marketing") ### 5. Online Course Delivery For this, you can create an **eCourse drip** delivered by email. The online course can be used as an incentive to get more **opt-in subscribers**. The messages will give you the chance to provide **valuable and helpful information**. You’ll have the opportunity to **strengthen your relationship** with the contact, positioning yourself as an expert, allowing you to introduce **products** and **services**. Great for automating **upselling**. ![Online Course Delivery Automation](https://honeypotmarketing.com/wp-content/uploads/190-7.png "- digital marketing for growing businesses by honeypot marketing") ### 6. Weekly Newsletter Some prefer a weekly cadence; this makes your newsletters more interesting for parts of your audience. With a **weekly newsletter, you can use the newsletter to cross-promotion** to get your email subscribers into one that fits their email interest. For example, for those who publish lots of content each week, a **weekly newsletter may fair better than a daily one leaving more articles to entice the user.** You can also **prioritize the content of each email by tagging in your CMS**, or The contact can be created by a content feed or RSS feed showing more pieces to the user’s interest. ![Weekly Newsletter](https://honeypotmarketing.com/wp-content/uploads/190-8.png "- digital marketing for growing businesses by honeypot marketing") ### 7. Contact Segmentation **Gathering behaviour and Audience data** is helpful for segmentation of the different customer groups. Everyone has a varied perspective, so we segment it by **tastes and preferences** in psychographic settings. **3 different buckets** for contact segmentation are: - **Psychographic** – Attitude and desires. - **Demographic** – Age, income, and family status. - **Geographic** – Location and destination. ![Contact Segmentation Automation](https://honeypotmarketing.com/wp-content/uploads/190-9.png "- digital marketing for growing businesses by honeypot marketing") ### 8. Pages: Lead Magnet Delivery You need new subscribers but the struggle is with gaining them. The best way to **increase your subscription list** is to give people a reason to give you their email address in the first place. **Offering incentives** will increase the likelihood of consistent subscriptions. Lead magnets are great tools that your audience can utilize. Checklists, templates, and eBooks are just a few examples. Offering these informative and helpful pieces will help **build trust and nurture relationships.** Ensure that your lead magnets are **simple**, **valuable**, and **effective**. ![Lead Magnet Delivery Automation](https://honeypotmarketing.com/wp-content/uploads/190-10.png "- digital marketing for growing businesses by honeypot marketing") ### 9. Subscription Series Whether for a streaming service or event subscription, this automation will allow contacts who have signed up to **get early access to choose dates, seats**, **etc**. With this automation, you’re able to **continue sending emails to subscribers while running other marketing efforts** for each program separately. Someone who subscribes is in it for the long haul, so use this subscription series to keep them **happy and engaged**. It incentivizes new users, reducing the **churn rate**. ![Subscription Series Automation](https://honeypotmarketing.com/wp-content/uploads/190-11.png "- digital marketing for growing businesses by honeypot marketing") ### 10. Free Trial Email Automation Workflow This automation offers your contacts a **free trial** to help convert them into a customer. This workflow will send a series of messages over the trial’s lifecycle, **putting them in touch with your team**. Your team can now follow up with the contact for a greater chance at a **potential customer**. ![Free Trial Email Automation Workflow](https://honeypotmarketing.com/wp-content/uploads/190-12.png "- digital marketing for growing businesses by honeypot marketing") ### **Wrapping It Up** We covered **10 amazing automations** that you can use to help scale your business. But these are only a few! **ActiveCampaign** provides you with many useful templates to help you easily get started creating automations. These are **great stepping stones** so you can incorporate your own twist into each automation. --- We hope you enjoyed this read. If you’re looking for more great content, check out some of our other reads below: #### [4 Facebook Campaign Game Plans to Ensure Success](https://honeypotmarketing.com/4-facebook-campaign-game-plans/ "4 Facebook Campaign Game Plans to Ensure Success") #### **[Social Media Calendars: Creating One the Right Way](https://honeypotmarketing.com/social-media-calendar/ "Social Media Calendars: Creating One the Right Way")** #### [**5 Types of Campaigns You Can Use To Grow Your Business Today**](https://honeypotmarketing.com/marketing-campaigns-5-types/) #### **[Facebook Ads and What to Do When They Fail](https://honeypotmarketing.com/facebook-ads-fail-what-to-do/)** #### **[Social Messaging and 8 Ways to Use It To Grow Your Business](https://honeypotmarketing.com/social-messaging/)** **Categories:** Automation **Tags:** ActiveCampaign --- ### [Beyond Keywords: Understanding Search Intent](https://honeypotmarketing.com/seo/beyond-keywords-search-intent/) **Published:** August 16, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Live_the_Hive_Ep_191-Beyond_Keywords_Understanding_Search_Intent.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Live_the_Hive_Ep_191-Beyond_Keywords_Understanding_Search_Intent.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") You’ve nailed the queries and keywords that will drive your SEO efforts. You’ve created high-quality content that matches your query list. But things may not be going as well as you thought. Maybe your not ranking well enough for highly competitive terms that will drive motivated users to your website. Maybe you do rank, you’re getting some traffic but users are just visitors, they’re not taking action. What could possibly be happening? To figure things out, we’ll need to take a deep dive into **Search** **Intent**. ![Suchintention verstehen lernen: Search Intent & SEO](https://www.evergreenmedia.at/wp-content/uploads/2020/12/Meme-web-page-and-search-intent.png) ## What’s New? **What’s new in marketing:** LinkedIn adds reviews and ratings for profiles and native video meeting options, Instagram adds new audio tab to its search options, and Facebook announces new updates. [**LinkedIn Adds Reviews and Ratings for Profiles**](https://www.socialmediatoday.com/news/linkedin-adds-reviews-and-ratings-for-profiles-which-have-added-services-li/604942/?fbclid=IwAR2T3JVuqQgrLlBsH13kZ6_mzSGFZ32NEFy-4z_ECs70IHHMsls_6ecKPFQ) **–** LinkedIn is adding a new review element to its professional services listings, which will provide another way to highlight the quality of your professional skills within your LinkedIn profile details. [**LinkedIn Adds Native Video Meeting Option**](https://www.socialmediatoday.com/news/linkedin-adds-native-video-meeting-option-facilitating-enhanced-connection/604697/?fbclid=IwAR0QEK-rH_HC5sgnS5iAxjHIlnP6lVcJiSbG5MhV5AdtvvoUytkvzfgvyvM) – After adding support for various third-party video providers over the last year in order to facilitate video meetings in the app, last week, LinkedIn quietly rolled out a new, native video option within its messaging platform, which provides another way to connect with users, without the need to download a separate video app. [**Instagram Adds New ‘Audio’ Tab to its Search Options**](https://world-technews.com/2021/08/10/instagram-adds-new-audio-tab-to-its-search-options-to-boost-reels-engagement/?fbclid=IwAR12X8Z4ZIVSCsRK1lemrR8bRekq8cLvGadkGDTWzelsYoHgYxzqiQvyrYI) – Instagram has added the capability to seek for audio particularly inside the search tab within the app, making it simpler to faucet into traits based mostly on music clips, with a concentrate on Reels creation based mostly on the identical. [**Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More**](https://www.searchenginejournal.com/facebook-ads-updates/416179/?fbclid=IwAR35dCqEgkycNTqxx9cd88Rzoex4bLp5BKzkr94n2HmIJmLOtSHCv4AVyIM) – Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more! ## What’s Working? When you understand search intent, it acts as that secret ingredient that brings your content strategy to the next level. ![Beyond Keywords: Understanding Search Intent](https://honeypotmarketing.com/wp-content/uploads/191-1.png "- digital marketing for growing businesses by honeypot marketing") You are often sitting on amazing content but just aren’t ranking for the **right queries**. This happens when the **queries** don’t match the **intent**. ## **Beyond Keywords: Understanding Search Intent** ### What is Search Intent? The end goal a user has when searching a query in a search engine. Most often than not, users search for **specific types** of answers or resources. If we use “**burger**” as an example, there are various specific topics that users could use (**burger** **recipes**, **burger restaurants**, **best local burger**). Though the topic is the same, the **intent** isn’t. ![What is Search Intent?](https://honeypotmarketing.com/wp-content/uploads/191-2.png "- digital marketing for growing businesses by honeypot marketing") ### Types of Search Intent The 4 main types of search intent you will come across are: - **Navigational** - The user wants to find a specific page or site. They are dominated by branded keywords. - **Informational** - The user wants to answer a specific question. These queries will include “how to,” “what is,” “where is,” “why do,” and other interrogatives. - **Transactional** - The user wants to complete an action (conversion). It could be an email signup, lead generation form submission, store visit, or a phone call. - **Commercial** - Similar to transactional intent, commercial intent is a great place to offer free versions of products and get yourself in front of their eyes. ![Types of Search Intent](https://honeypotmarketing.com/wp-content/uploads/191-3.jpg "- digital marketing for growing businesses by honeypot marketing") ### Why is Search Intent Important? A search engine’s goal is to provide users with the most **relevant result** for their search. Optimizing around intent, rather than just keywords can have a great payoff for your content. This can: - **Improve rankings** - **Improve engagement** - **Fulfill audience needs** Understanding search intent will **generate conversions** and provide **value** to your visitors. ![Why is Search Intent Important?](https://honeypotmarketing.com/wp-content/uploads/191-4.png "- digital marketing for growing businesses by honeypot marketing") ## How to Optimize for Search Intent Search intent optimization is all about giving the **best answer** exactly the way your target customer **needs it**. Meeting your customers’ immediate needs and win their hearts. Here are **3 great ways we can optimize for search intent**: - Match Metadata and Content Type to the Intent - Examine the Competition - Format Content for Relevant SERP Features ![How to Optimize for Search Intent](https://honeypotmarketing.com/wp-content/uploads/191-5.jpg "- digital marketing for growing businesses by honeypot marketing") ### 1. Match Metadata and Content Type to the Intent You’ve done the research and know which keywords you’d like to target, now what? It’s time to **optimize**! You can start with your pages’ **metadata**. Here you’ll want to update your **title and description tags**, **H1**, and **H2s** to reflect your specific keyword. To get that **click-through** up, leverage your title with some snappy copy. (**But** **avoid making it clickbait**.) ![Match Metadata and Content Type to the Intent](https://honeypotmarketing.com/wp-content/uploads/191-6.png "- digital marketing for growing businesses by honeypot marketing") ### 2. Examine the Competition Like any other competition, it’s always good to understand who the **current winners are**. Take a look at the **top-ranking pages**: - How are they **formatted**? - What’s their **tone**? - Which **points** do they cover? - What are they **missing**? Now create the **best**, **most relevant pieces** of content on the chosen topic. ![Examine the Competition](https://honeypotmarketing.com/wp-content/uploads/191-7.png "- digital marketing for growing businesses by honeypot marketing") ### 3. Format Content for Relevant SERP Features Researching **SERPs** can help you understand what information your search engine (ex. Google) deems **relevant.** This can help you plan your **content strategy** – what results does Google show front and center? Now, think about structuring your content to optimize for Rich Results. **Structuring your content to be clear and concise** will help users find **quick solutions** to their search queries. ![Format Content for Relevant SERP Features](https://honeypotmarketing.com/wp-content/uploads/191-8.png "- digital marketing for growing businesses by honeypot marketing") ## Best Practices of Search Intent Let’s move on to **best practices!** These will help you gain more reach and expand your business while using this method of search intent. **Best Practices Being:** - Uncovering **search intent** - Optimizing/improving **user experience** - Improving **existing content** - Optimizing **commercial content** - Plus more! ![Best Practices of Search Intent](https://honeypotmarketing.com/wp-content/uploads/191-9.jpg "- digital marketing for growing businesses by honeypot marketing") ### Uncover Search Intent Before you begin, take a look at the **search intent** for your keyword. Mostly all search falls into **informational**, **navigational**, **commercial**, and **transactional**. Even if the search intent is obvious, you want to still look at the **pages that rank for that keyword**. The first page links have passed **Google’s user intent test**, so you want to create a page that **closely matches the content**. ![Uncover Search Intent](https://honeypotmarketing.com/wp-content/uploads/191-10.png "- digital marketing for growing businesses by honeypot marketing") ### Optimize for User Experience Your ultimate goal when creating a website is to **fulfill a user’s needs**. Ensure that every person who visits your page has a positive experience, and receives the information they’re looking for. Google studies how users interact with SERPs. They can tell if people are not finding success on a page, and will, in turn, **push those pages further down the results.** How do you ensure your page stays at the top of the list? There are steps you can take to improve the user’s journey. ![Optimize for User Experience](https://honeypotmarketing.com/wp-content/uploads/191-11.png "- digital marketing for growing businesses by honeypot marketing") ### Improving User Experience **Creating Clear & Concise Information Content that is easy to read with clear fonts and text hierarchy. Proper use of subheadings, H1 and H2 tags. **Visual Elements Using eye-catching elements such as videos and imagery will not only break up the page but can also help users better understand your written content. **Lists Format information in an easy-to-read structure. Users are able to find what they’re looking for quicker, and will in turn have a positive experience. ![Improving User Experience](https://honeypotmarketing.com/wp-content/uploads/191-12.png "- digital marketing for growing businesses by honeypot marketing") ### Improve Existing Content You’ve got that amazing page on your site that should **rank**, but it’s just won’t! There might be a **search intent problem**. Go back and **re-optimize** your old content for search intent; it’s one of the fastest ways to get more **organic traffic** to your website. **Check the search intent of your** **keyword** and find the reason you’re not ranking. ![Improve Existing Content](https://honeypotmarketing.com/wp-content/uploads/191-13.png "- digital marketing for growing businesses by honeypot marketing") ### Optimize Commercial Pages When it comes to **optimizing** you want to make sure that your choosing keywords that can relate to your product to improve the **commercial pages’ reach and growth.** SEO helps to focus on those **queries** so your **pages** are viewed more. The more in-depth and well-written your content is on your website, the more terms Google will rank it for. ![Optimize Commercial Pages](https://honeypotmarketing.com/wp-content/uploads/191-14.jpg "- digital marketing for growing businesses by honeypot marketing") ### Navigational Queries **Navigational queries** help people find a specific website or page on a website. An **alternative** to typing a full URL. You can still rank for navigational queries, but the **click-through rate** will most likely be low. People searching for these terms don’t want to go to a **third-party website**. Be careful with these search terms as your chances of redirecting their **search journey** to your website or product are slim. ![Navigational Queries](https://honeypotmarketing.com/wp-content/uploads/191-15.png "- digital marketing for growing businesses by honeypot marketing") ### Keywords With Multiple Intents Sometimes you’ll come across keywords with **multiple intents**. If this happens, you want to optimize harder for that one type of user intent. When a user searches, they most likely have a **singular intent**, so it’s always better to focus on one **specific intent** and make it the best it can be. ![Keywords With Multiple Intents](https://honeypotmarketing.com/wp-content/uploads/191-16.png "- digital marketing for growing businesses by honeypot marketing") ### **Advanced Search Intent Optimization** Determining whether search intent is commercial or transaction is one thing, but how do we take it a step further? If someone types in “how to do a pushup”, it is safe to say that they are looking for information, but **how do they want it presented?** Video? Photograph? Paragraph? As we mentioned, users like clear and concise information, which is why Google usually shows a **list of steps** when a user types “how to” in the search bar. Optimize your content to reflect a convenient and enjoyable experience. ![Advanced Search Intent Optimization](https://honeypotmarketing.com/wp-content/uploads/191-17.png "- digital marketing for growing businesses by honeypot marketing") ## **Wrapping It Up** You always want to do your research into **search intent** to fully understand what that keyword can provide you. If the results aren’t focused on the topic you need, consider **changing or finding a query** that will be more effective. Understand your **intent** before you dive in. --- We hope you enjoyed this read. If you’re looking for more great content, check out some of our other reads below: #### [10 Awesome Campaign Automations to Scale Your Business](https://honeypotmarketing.com/10-awesome-campaign-automations-scale-business/ "10 Awesome Campaign Automations to Scale Your Business") #### [4 Facebook Campaign Game Plans to Ensure Success](https://honeypotmarketing.com/4-facebook-campaign-game-plans/ "4 Facebook Campaign Game Plans to Ensure Success") #### **[Social Media Calendars: Creating One the Right Way](https://honeypotmarketing.com/social-media-calendar/ "Social Media Calendars: Creating One the Right Way")** #### [**5 Types of Campaigns You Can Use To Grow Your Business Today**](https://honeypotmarketing.com/marketing-campaigns-5-types/) #### **[Facebook Ads and What to Do When They Fail](https://honeypotmarketing.com/facebook-ads-fail-what-to-do/)** **Categories:** SEO --- ### [Instagram Fundamentals: From Zero to Hero](https://honeypotmarketing.com/social-media/instagram-fundamentals-zero-to-hero/) **Published:** August 23, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Live_the_Hive_Ep_192-Instagram_Fundamentals_From_Zero_to_Hero.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Live_the_Hive_Ep_192-Instagram_Fundamentals_From_Zero_to_Hero.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") It’s time to get serious about building your Instagram account and posting relevant content that your viewers will love, so what’s the first step? Let’s take you through the Instagram Fundamentals. ![11 Instagram Memes That Are Way Too Accurate](https://imgix.bustle.com/lovelace/uploads/448/5be0a950-0b54-0134-24a4-0e1b1c96d76b.jpg?w=414&h=406&fit=crop&crop=faces&auto=format%2Ccompress) ## What’s New? **What’s new in marketing?** YouTube adds video chapter listings in search, Snapchat introduces a new tool, Twitter announces DM improvements, and YouTube publishes a new guide. [**YouTube Adds Video Chapter Listings in Search**](https://www.socialmediatoday.com/news/youtube-adds-video-chapter-listings-in-search-which-could-be-a-new-seo-con/605149/?fbclid=IwAR3cKJhabEQodrJxOART8LrBUsGQo2YExKbPbstNFrUlIkwKl71epNVUKJQ) – YouTube wants to enhance its in-app search tools, with new video chapters within search results and expanded access to content in different languages to broaden search capacity. [**Snapchat introduces a new “Trends” Tool**](https://www.digitalinformationworld.com/2021/08/snapchat-introduces-new-tool-trends.html?fbclid=IwAR3xILfuSlutogSGaQ0YkqCzLweDsqe4bWOZDTdw5wF75yK8sQwjFJNQx38) – Recently, Snapchat has brought about a new tool that will help brands optimize their posts and advertisements, thus making them rank higher while also helping them reach their target audiences. [**Twitter Announces Coming DM Improvements**](https://www.socialmediatoday.com/news/twitter-announces-coming-dm-improvements-including-multi-dm-sharing-and-up/605319/?fbclid=IwAR3dbNZ_sgX4UT0i-Lq3f4sXftC7fLjULiD9Y1NzBDHjaK44Wy-0MdvHL_E) – Twitter has announced some new improvements to your tweet DMs, including new options for sharing tweets via private message and improved navigational elements. [**YouTube Publishes New Guide to Rising Aesthetic Trends**](https://www.socialmediatoday.com/news/youtube-publishes-new-guide-to-rising-aesthetic-trends-and-how-to-understa/605318/?fbclid=IwAR09KJ0J_7kz-LSz2QkzA6IKlBmtzMxji_kCxn0G2B1Gbw7ZN-VfGntoigg) – Even if you’ve heard of these niches, you likely don’t have a complete understanding of what they mean and the context from which they’ve emerged, which is where YouTube’s latest culture and trends report comes in. ## What’s Working? Creating a successful Instagram account goes **beyond just posting**. You need to explore the **hashtags**, **content**, and **schedules** that are used. ![Instagram Fundamentals: From Zero to Hero](https://honeypotmarketing.com/wp-content/uploads/192-1.png "- digital marketing for growing businesses by honeypot marketing") But don’t worry, we’ll help you understand the fundamentals of Instagram so you can bring your business from **Zero to Hero**. ## Instagram Fundamentals: From Zero to Hero ### **Optimizing Your Profile for Business** Think of your profile as your homepage; this is what users see first. - **Profile picture** – Include a nice image of your logo. - **Switch to a business account** – This offers many additional features. - **Perfect your bio** – Add a brief description of your company, who you are, and what you do. ![Optimizing Your Profile for Business](https://honeypotmarketing.com/wp-content/uploads/192-2.png "- digital marketing for growing businesses by honeypot marketing") ### Warming Up Your Account **Instagram rewards you** for using the platform the way it was supposed to be used. **Like** and **comment** on **various posts** from following the **hashtags** and the **explore** tab to help you gain that added **reach**. ![Warming Up Your Account](https://honeypotmarketing.com/wp-content/uploads/192-3.png "- digital marketing for growing businesses by honeypot marketing") ### Creating a Content Plan That Works Creating a content plan is crucial in staying **organized and consistent** on Instagram. This entirely depends on your company and the audience you have. **Curate your content plan** for what works for you. ![Creating a Content Plan That Works](https://honeypotmarketing.com/wp-content/uploads/192-4.png "- digital marketing for growing businesses by honeypot marketing") ### The Right Time to Post You want your content to **spark engagement,** so understanding your most active users is key to success. Understand **micro-moments** for your business, as the right time to post can vary based on your industry. For example, a **law firm** might have a different posting schedule than a **florist** would. ![The Right Time to Post](https://honeypotmarketing.com/wp-content/uploads/192-5.png "- digital marketing for growing businesses by honeypot marketing") ### **The Importance of Hashtags** Hashtags are critical as they are what makes your content **discoverable**. Create a mix of **high**, **medium**, and **low niche hashtags**. You want to use about **3-11 hashtags per post**. Avoid using too many as it appears spammy. ![The Importance of Hashtags](https://honeypotmarketing.com/wp-content/uploads/192-6.png "- digital marketing for growing businesses by honeypot marketing") ### Create Engaging Content An engaged audience is your best audience – no matter your follower count. It is essential to create content that catches the viewer’s attention, provides an invitation for conversation, and **“stops the scroll.”** A simple and easy way to create engaging content for your audience is to **utilize the features at your fingertips**. ![Create Engaging Content](https://honeypotmarketing.com/wp-content/uploads/192-7.png "- digital marketing for growing businesses by honeypot marketing") **Utilizing Instagram’s Features** Instagram comes with many **fantastic features** to help you create an Instagram account and feed that you and your followers will love. These include: - Story Highlights - Instagram Stories - Instagram Reels - In-feed Videos ![Utilizing Instagram's Features](https://honeypotmarketing.com/wp-content/uploads/192-8.png "- digital marketing for growing businesses by honeypot marketing") ### **Uploading & Editing on Instagram** Now that you have a content plan, **it’s time to post!** Ensure you have proper dimensions: - **Photos** perform best at a 1:1 ratio - **Reels & Stories** perform best at a 9:16 ratio It’s vital to meet the post requirements to avoid **auto-crops** and **quality** **loss**. ![Uploading & Editing on Instagram](https://honeypotmarketing.com/wp-content/uploads/192-9.png "- digital marketing for growing businesses by honeypot marketing") **When uploading your content, double-check that you:** - Spell-check your caption - Add relevant hashtags - Add a call to action - Tag relevant accounts - Add a location tag - Add keyword-rich alt text - to the image ### **Instagram Shopping** This set of features allows users to **shop directly** from your Instagram page. Your shop is a place to sell and share your **brand story**, where people can browse products, explore collections, and **finalize purchases.** ![Instagram Shopping](https://honeypotmarketing.com/wp-content/uploads/192-10.png "- digital marketing for growing businesses by honeypot marketing") ### **Instagram Stories** Instagram stories effectively promote new products, showcase behind-the-scenes content, and **engage with your audience.** Each business is different, so it is important that your story reflects your brand and appeals to your audience. **Have fun with it!** ![Instagram Stories](https://honeypotmarketing.com/wp-content/uploads/192-11.png "- digital marketing for growing businesses by honeypot marketing") ### Collaborations & Partnerships Find businesses that have similar profile sizes to yours, so you can mutually benefit. **Build your community:** - Host giveaways and contests - Start a photo and hashtag challenge - Host Instagram takeovers - Crosspost ![Collaborations & Partnerships](https://honeypotmarketing.com/wp-content/uploads/192-12.png "- digital marketing for growing businesses by honeypot marketing") ## Wrapping It Up! There’s more to **Instagram** than creating a profile and posting for the sake of it. Always have a **game plan** for creating the best and most relevant content for your business and become a true **Instagram Hero**! ![Instagram Fundamentals: From Zero to Hero](https://honeypotmarketing.com/wp-content/uploads/192-13.png "- digital marketing for growing businesses by honeypot marketing") --- We hope you enjoyed learning about **Instagram Fundamentals**. If you’re looking for more great content, check out some of our other reads below: **[Beyond Keywords: Understanding Search Intent](https://honeypotmarketing.com/beyond-keywords-search-intent/ "Beyond Keywords: Understanding Search Intent")** #### **[10 Awesome Campaign Automations to Scale Your Business](https://honeypotmarketing.com/10-awesome-campaign-automations-scale-business/ "10 Awesome Campaign Automations to Scale Your Business")** #### **[4 Facebook Campaign Game Plans to Ensure Success](https://honeypotmarketing.com/4-facebook-campaign-game-plans/ "4 Facebook Campaign Game Plans to Ensure Success")** #### **[Social Media Calendars: Creating One the Right Way](https://honeypotmarketing.com/social-media-calendar/ "Social Media Calendars: Creating One the Right Way")** #### **[5 Types of Campaigns You Can Use To Grow Your Business Today](https://honeypotmarketing.com/marketing-campaigns-5-types/)** **Categories:** Branding, Marketing, Social Media **Tags:** Instagram --- ### [How to Repurpose Long Form Video for Social Media](https://honeypotmarketing.com/video/how-to-repurpose-long-form-video-for-social-media/) **Published:** August 30, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Repurpose_Long_Form_Video_for_Social_Media-Digital_Marketing_from_the_Trenches_Live_the_H.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Repurpose_Long_Form_Video_for_Social_Media-Digital_Marketing_from_the_Trenches_Live_the_H.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Creating social media content can be an overwhelming and time-consuming job. A ton of resources go into prep, production, post-production, and distribution. Then, once you put it all out there, it either takes or doesn’t take, and all of your efforts have resulted in a short-lived outcome. It can be a frustrating and soul-sucking experience. There is a way around that frustration. And it’s something we’ve been doing here at Honeypot for years, repurposing your content via “**Content Machines**“! ![How to Repurpose Old Video Content Successfully](https://wwwcdn.cincopa.com/blogres/wp-content/uploads/2018/10/07-edu-video.webp?m=e_jpg,w_850%3E) ## What’s New? **What’s new in marketing?** [**Google Updates its ‘How Search Works’ Website**](https://www.socialmediatoday.com/news/google-updates-its-how-search-works-website-providing-more-insight-into/605445/?fbclid=IwAR0UPtUrxKCZaPrmhv7UAABe2bff_BtLdjs7WxIb3leSWNmYHeup2GuQUzo) – This week, the search giant has published an updated version of its ‘How Search Works’ website, which includes a range of insights and links to provide more information about its ever-evolving ranking algorithms, which could help you better understand what you should be doing to match-up with its systems. [**TIKTOK PARTNERS WITH SHOPIFY FOR IN-APP SHOPPING**](https://adage.com/article/digital-marketing-ad-tech-news/tiktok-partners-shopify-app-shopping/2360326?fbclid=IwAR3SvSfE1ugYLn_Zw12YNhxBSKVeA27boBFoj6-cBKTggiUY6Cwl3E3n0o4) – TikTok is leveraging its power in product discovery, partnering with Shopify to allow users to buy products straight from the app. [**Could Facebook’s Horizon Workrooms Make It Zoom’s Biggest Competitor?**](https://www.fool.com/investing/2021/08/26/could-facebook-actually-become-zooms-biggest-compe/?fbclid=IwAR3u8TwoHUZRUtfawC0_sp2iZpIiqE8QW0l5CAn2caspMTH2pZ_tSVHfsqo) –Facebook recently introduced Horizon Workrooms, a new virtual reality (VR) platform that enables up to 16 people to participate in meetings as their digital avatars. It also supports up to 50 people per room if they join via their webcams instead of digital avatars. [**Instagram expands Shop Tab Ads Globally**](https://www.marketingdive.com/news/instagram-tests-ads-in-shop-tab-further-building-out-e-commerce-potential/604879/?fbclid=IwAR3gVgE_xLYugZvu5jQ4-Fd1CQG66c48ETNRQn8Zn5NIOp0JtubyWA5EPi8) – Instagram began testing ads in its Shop tab on Aug. 9 from a select number of U.S. brands, per details emailed to Marketing Dive. [**LinkedIn Publishes New Guide on Using Organic and Paid Strategies to Maximize Branding Impact**](https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-using-organic-and-paid-strategies-to-maximi/605655/?fbclid=IwAR29eYZBi0J-66ZMNI9Sn1FX1ratBEX9CTE-6nkYGeOj8JwpYDtUcYdG8kk) – LinkedIn has published a helpful new guide that looks at the branding benefits of using paid and organic outreach in combination and how you can get the best pair these elements for different purposes using LinkedIn’s tools. ## What’s Working? You created some amazing content! So, now what? You **repurpose it**, but some thought goes into it to ensure you’re putting out **quality content**. ![How to Repurpose Long Form Video for Social Media](https://honeypotmarketing.com/wp-content/uploads/193-1.png "- digital marketing for growing businesses by honeypot marketing") Let’s go over what that looks like. ## How to Repurpose Long Form Video for Social Media ### Creating Content “Machines” The most significant success factor in content marketing is the quality of your content machine. The strategy, processes, and systems you use to give every content piece you produce the maximum reach and leverage enable you to create a wealth of content in the least amount of time. ![Creating Content "Machines"](https://honeypotmarketing.com/wp-content/uploads/193-2.png "- digital marketing for growing businesses by honeypot marketing") ### Why Repurpose? Content holds a lot of value, but not everyone consumes content in the same ways. This is why it is crucial to **diversify** and **expand** your online presence. - **Strengthen** your messaging - Provide **backlink** **opportunities** – get your content shared! - Give **new life** to older content - Increase **organic** **reach** - **Diversify** your portfolio - Gain a **stronger online** **presence** Get the most mileage out of your content! ![Why Repurpose?](https://honeypotmarketing.com/wp-content/uploads/193-3.png "- digital marketing for growing businesses by honeypot marketing") ### Rules & Formats for Effective Social Video Follow these tips to ensure you have a compelling **social video**: - Get a **strong hook** within the first **3 seconds**. - (ex. posing a question like “Did you know?”) - Keep videos **fast-paced and interesting.** - Creating an emotional response with **negative and positive sentiment.** - Using **simple transitions and pattern** interrupts helps capture and keep your audience interested. ![Rules & Formats for Effective Social Video](https://honeypotmarketing.com/wp-content/uploads/193-4.png "- digital marketing for growing businesses by honeypot marketing") ### Create YouTube Chapters **How Do I Create YouTube Chapters?** A video chapter is what breaks up a video into segments that can be viewed individually. It allows the person watching to jump to or rewatch specific points in the video. To create your video chapters on YouTube, simply: - Sign in to [YouTube Studio](https://studio.youtube.com/), select Content, and click the video that you’d like to edit. - In the Description, add a list of timestamps and titles. - Make sure that the first timestamp you list starts at 00:00. - Your video should have at least three timestamps listed in ascending order. - The minimum length for video chapters is 10 seconds. ![Create YouTube Chapters](https://honeypotmarketing.com/wp-content/uploads/193-5.png "- digital marketing for growing businesses by honeypot marketing") ### How to Cut Your Long-Form Video (Using Davinci Resolve) DaVinci Resolve is one of the most user-friendly video editing programs out there, and there are two ways to cut videos and get desired results. - **Method 1**: Using the ‘Cut’ Tool directly in your timeline - **Method 2:** Using the Source Monitor to Cut Selects These are straightforward methods, and you can cut the footage where you need to. ![How to Cut Your Long Form Video (Using Davinci Resolve)](https://honeypotmarketing.com/wp-content/uploads/193-6.jpg "- digital marketing for growing businesses by honeypot marketing") ### **Using Promo.com to Create Your Clips** A free, customizable **video maker**. It easily allows you to make **snackable videos**. Take your already-made videos, add text, and voila! A **simple video tool** to create content. ![Using Promo.com to Create Your Clips](https://honeypotmarketing.com/wp-content/uploads/193-7.png "- digital marketing for growing businesses by honeypot marketing") ### **Using Zubtitles to Create Your Clips** Adding **captions** to your videos improves user experience and accessibility and improves view time and your video’s search ranking. As you resize your video to fit different platforms, you will have to reformat your captions. They should be created in a way that is not distracting but provides **accuracy** and matches the **pace** of your video. ![Using Zubtitles to Create Your Clips](https://honeypotmarketing.com/wp-content/uploads/193-8.png "- digital marketing for growing businesses by honeypot marketing") ### **Adding Social Video to Your Content Schedule** It is crucial to **identify** which platforms you’re posting on and how often you want to post. Your content schedule and **video formatting** for Instagram are entirely different than they are for YouTube. Add a narrative and weave your video content to **tell a** **story** through snackable clips that users want to keep watching. ![Adding Social Video to Your Content Schedule](https://honeypotmarketing.com/wp-content/uploads/193-9.png "- digital marketing for growing businesses by honeypot marketing") ### **How to Distribute Your Social Content (See, Think, Do, Care)** When distributing your social content, you want to make sure your audience sees, thinks, does, and most of all cares. - **SEE**: Use social, video, and memes to help you attract customers. - **THINK**: Boost a think to that audience. They’ve already interacted with your content; get it in their feed. - **DO**: Help the viewers; inform them on something they can learn or practice themselves. - **CARE**: Make the customer care about what you’re talking about by using heartfelt situations and other sentimental ideas. ![How to Distribute Your Social Content (See, Think, Do, Care)](https://honeypotmarketing.com/wp-content/uploads/193-10.jpg "- digital marketing for growing businesses by honeypot marketing") ## **Wrapping It Up** You have your **cornerstone content** (webinar, podcast, video). Create a **content machine** with efficient **workflows** that will make the process smoother. You’ll be able to push out tons of **quality content** at a **fast pace**. More **quality** content = More **engagement**. ![How to Repurpose Long Form Video for Social Media - Wrap Up](https://honeypotmarketing.com/wp-content/uploads/193-11.png "- digital marketing for growing businesses by honeypot marketing") --- We hope you enjoyed learning about **Repurposing Long F0rm Videos**. If you’re looking for more great content, check out some of our other reads below: [**Instagram Fundamentals: From Zero to Hero**](https://honeypotmarketing.com/instagram-fundamentals-zero-to-hero/) **[Beyond Keywords: Understanding Search Intent](https://honeypotmarketing.com/beyond-keywords-search-intent/ "Beyond Keywords: Understanding Search Intent")** #### **[10 Awesome Campaign Automations to Scale Your Business](https://honeypotmarketing.com/10-awesome-campaign-automations-scale-business/ "10 Awesome Campaign Automations to Scale Your Business")** #### **[4 Facebook Campaign Game Plans to Ensure Success](https://honeypotmarketing.com/4-facebook-campaign-game-plans/ "4 Facebook Campaign Game Plans to Ensure Success")** #### **[Social Media Calendars: Creating One the Right Way](https://honeypotmarketing.com/social-media-calendar/ "Social Media Calendars: Creating One the Right Way")** **Categories:** Content Marketing, Social Media, Video **Tags:** Video, video marketing --- ### [How to Promote Your Business in Mobile App Ecosystems](https://honeypotmarketing.com/digital-marketing/how-to-promote-your-business-in-mobile-app-ecosystem/) **Published:** September 7, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Promote_Your_Business_in_Mobile_App_Ecosystems-Digital_Marketing_from_the_Trenches_Live_t.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Promote_Your_Business_in_Mobile_App_Ecosystems-Digital_Marketing_from_the_Trenches_Live_t.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Did you know that in North America, adult mobile phone use has hit **3 hours and 54 minutes per day?** The majority of that time is spent in mobile applications and not in the web browser. Mobile apps offer an appealing and dynamic ecosystem to grab users’ attention and encourage them to interact with your business. Let’s talk about the massive opportunity to reach a broader, highly engaged audience and **how you can grow your business by taking advantage of these massive mobile app ecosystems.** ## What’s New? What’s new in Marketing? [**Breaking Down How Instagram Search Works**](https://about.instagram.com/blog/announcements/break-down-how-instagram-search-works?ref=shareable&fbclid=IwAR2lJraMK9klnP4nVhnPS-qaIijDXMCe9Vj9TrJJaDty2Vbp48QWRDVPPUA) – The social media giant Instagram sheds some light on how they personalize your experience across Feed, Stories, Reels, and Explore. [**LinkedIn gives up on Stories**](https://www.theverge.com/2021/8/31/22650740/linkedin-stories-ephemeral-video-shut-down?fbclid=IwAR0EexEEgK18XaeGSTZ2yBGPn9r3gddsoiVAe_jedFp-5qlLc3bjT-0QCYI) – Stories just aren’t working for LinkedIn. The platform is shutting down its ephemeral Stories product and plans to “remove the current Stories experience by the end of September. [**Twitter will soon let users send and receive Bitcoin in its ‘Tip Jar’ platform**](https://9to5mac.com/2021/09/01/twitter-will-soon-let-users-send-and-receive-bitcoin-in-its-tip-jar-platform/?fbclid=IwAR3QQRz2MXk7zcQyvBpGxB7172m-FNILt6hwRDNEVq8rJIk5davV_KqPAsQ) **–** Twitter earlier this year introduced a new feature called “Tip Jar,” which allows users to send money to others to support content creators they follow, and witter is working on adding Bitcoin to the Tip Jar. [**Google Ads To Drop Expanded Text Ads For Responsive Search Ads In 2022**](https://www.seroundtable.com/google-ads-expanded-text-ads-for-responsive-search-ads-32019.html?fbclid=IwAR1xhSD-kOJtQQqN0GcOhu7L0mWstpssNQQ3--wZoabCUH5y9JF8mmhqEzU&fbclid=IwAR2K1FgW9b5Rf-k95QH7b_g-OWm5Nz09k6Sk8hRn-ErPJHJkQowyp_4nOQs) – The search giant has announced that it will drop support for expanded text ads for responsive search ads, which will be the only Search ad type created or edited in standard Search campaigns. ## What’s Working? Sometimes we often forget that **Mobile** is an effective way to **promote your business**. But how can you use Mobile Apps to get your business known? ![What's on Tap?](https://honeypotmarketing.com/wp-content/uploads/Capture-1-1024x743.png "- digital marketing for growing businesses by honeypot marketing") Well, let’s dive in! ## How to Promote your Business in Mobile App Ecosystems? ### **Why Use Mobile App Advertising For Your Business?** Apps are one of the most effective channels for advertisers to capture consumers’ attention. With **advanced data tracking** and **user targeting**, in-app advertising can reach audiences with pinpoint accuracy. ![Why Use Mobile App Advertising For Your Business?](https://honeypotmarketing.com/wp-content/uploads/Capture1.png "- digital marketing for growing businesses by honeypot marketing") In-app advertising is an effective monetization strategy for mobile publishers, in which app developers **get paid to serve advertisements within their mobile app**. They also drive **global media consumption**. This makes in-app advertising a vital marketing channel for brands and agencies. ![Why Use Mobile App Advertising For Your Business?](https://honeypotmarketing.com/wp-content/uploads/Capture2.png "- digital marketing for growing businesses by honeypot marketing") ### **Difference between Mobile websites and Mobile Apps** **Mobile websites** and **mobile apps** share many similarities; however, key elements set them apart. ![Mobile Websites vs. Mobile Apps](https://honeypotmarketing.com/wp-content/uploads/Capture4-1024x405.png "- digital marketing for growing businesses by honeypot marketing") ### **Mobile Ad Platforms and How They Work** A **mobile ad platform** is a place where advertisers can **purchase ad spots** delivered on mobile websites and apps. You can set an **ad campaign spend limit** with multiple bid options. If you’re looking for **higher net worth customers**, one thing you can do on Facebook is **target device types**. ![Mobile Ad Platforms and How They Work](https://honeypotmarketing.com/wp-content/uploads/Capture5-e1631043925795.png "- digital marketing for growing businesses by honeypot marketing") ### **Mobile Ad Platforms You Can Use** There are several ad types, but the most popular ones include: - **Google search ads** - **Facebook ads** - **Instagram ads** - **Mobile in-app ads** ![Mobile Ad Platforms You Can Use](https://honeypotmarketing.com/wp-content/uploads/Capture6.png "- digital marketing for growing businesses by honeypot marketing") ### **Google Display Ads** When using display ads, you can use **device targeting** to target only smartphone and/or tablet users. On this platform, you can publish ads within **apps**, **browsers**, and **Google search results**. Ads you can use on smartphones and tablets: - **Text and image ads**, **image and video app promotion ads**, and **TrueView ads**. ![Google Display Ads](https://honeypotmarketing.com/wp-content/uploads/Capture7.png "- digital marketing for growing businesses by honeypot marketing") **Google Display Ads Examples** Use app placements in **Google display campaigns** to anyone in their service area who is searching for related **services**, **DIY,** or watching **how-to videos**. ![Google Display Ads Examples](https://honeypotmarketing.com/wp-content/uploads/Capture8-1024x591.png "- digital marketing for growing businesses by honeypot marketing") ![Google Display Ads Examples](https://honeypotmarketing.com/wp-content/uploads/Capture9-1024x285.png "- digital marketing for growing businesses by honeypot marketing") ### **Facebook/Instagram Ads** Facebook Ads has provided advertisers alternatives to select from the following ad types: - Native ads, Interstitial ads (full-screen ads), Banner ads, In-stream video ads, and rewarded video ads Facebook allows marketers to use app placements in the ad set settings. ![Facebook/Instagram Ads](https://honeypotmarketing.com/wp-content/uploads/Capture10.png "- digital marketing for growing businesses by honeypot marketing") ### **Facebook/Instagram Ad Placements** Facebook also enables you to target specific devices for **Android** or **iOS**. You can select between specific mobile **devices OS versions**. ![Facebook/Instagram Ad Placements](https://honeypotmarketing.com/wp-content/uploads/Capture11.png "- digital marketing for growing businesses by honeypot marketing") ### **Bing Ads** Your **advertising budget** could spread farther on Bing. On average, you will **pay 70% less for Bing Ads** than Google. With Bing Ads, you have more control over the **language**, **location**, and **scheduling** of your campaign. ![Bing Ads](https://honeypotmarketing.com/wp-content/uploads/Capture12.png "- digital marketing for growing businesses by honeypot marketing") ### **AdMob** The platform is beneficial for companies aiming to **monetize** by showing ads in their mobile app. AdMob allows users to decide what types of ads they want to show and to set filters, so only relevant ads are shown. You can create an interstitial ad which is a game itself; this is called an **Interactive Replayable Mobile Ad**. ![AdMob](https://honeypotmarketing.com/wp-content/uploads/Capture13.png "- digital marketing for growing businesses by honeypot marketing") ### **In-App Ad Targeting** Since apps are able to collect **first-party data** on an **opt-in basis**, they are also able to pass valuable targeting parameters. This makes it easy for advertisers to precisely reach their ideal audience through **in-app advertising**. Within the in-app environment, advertisers can also **harness geolocation data** to ensure that they are reaching users at the **right time** and in the **right place**. ![In-App Ad Targeting](https://honeypotmarketing.com/wp-content/uploads/Capture14.png "- digital marketing for growing businesses by honeypot marketing") ### **Tracking Users In-App** Within the in-app environment, **active user identification** is tied to the **device ID** of each unique mobile device. This enables in-app advertising to provide true **people-centric targeting**, given the personal nature of mobile devices. ![Tracking Users In-App](https://honeypotmarketing.com/wp-content/uploads/Capture15.png "- digital marketing for growing businesses by honeypot marketing") ### **Measuring In-App Ad Viewability** A mobile display ad impression can only be considered viewable if it fulfills the following **requirements**: - **Pixel requirement**: At least **50% of the advertisement’s pixels** must be on an in-focus browser or a fully downloaded, opened, and initialized application in the viewable space of the device. - **Time requirement**: The duration in which the pixel requirement is met must be at least **one continuous second, post ad render**. ![Measuring In-App Ad Viewability](https://honeypotmarketing.com/wp-content/uploads/Capture16.png "- digital marketing for growing businesses by honeypot marketing") ### **In-App Ad Formats** **Video Ad Formats** Mobile video advertising is an integral part of a successful advertising strategy. **Mobile video ad formats** can effectively deliver engaging brand messages. - **Interstitial** Video Ads - **Rewarded** Video Ads - **Outstream** Video Ads - **Instream Pre-Roll** Video Ads ![In-App Ad Formats](https://honeypotmarketing.com/wp-content/uploads/Capture17.png "- digital marketing for growing businesses by honeypot marketing") **Display Ad Formats** **In-app display ads** provide advertisers with a flexible way to scale their campaign reach within the in-app environment. - **Native** Ads - **Interstitial** Ads - **Banner** Ads - **Medium Rectangle** Ads ### **Wrapping It Up** **Mobile App Advertising** is quite beneficial as more people use their phones over websites daily. Know your audience and where they spend their time so you can **advertise to them effectively**. With sophisticated **data tracking** and **user targeting**, the in-app environment also allows advertisers to reach consumers with pinpoint accuracy. ![Wrapping It Up](https://honeypotmarketing.com/wp-content/uploads/Capture20.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed learning about **promoting business in Mobile App Ecosystems**. If you’re looking for more great content, check out some of our other reads below: **[5 Types of Campaigns You Can Use To Grow Your Business Today](https://honeypotmarketing.com/marketing-campaigns-5-types/)** [**Social Messaging and 8 Ways to Use It To Grow Your Business**](https://honeypotmarketing.com/social-messaging/) [**4 Facebook Campaign Game Plans to Ensure Success**](https://honeypotmarketing.com/4-facebook-campaign-game-plans/) [**How to Repurpose Long Form Video for Social Media**](https://honeypotmarketing.com/how-to-repurpose-long-form-video-for-social-media/) **Categories:** Digital Marketing --- ### [5 Effective Content Distribution Plays](https://honeypotmarketing.com/content-marketing/5-effective-content-distribution-plays/) **Published:** September 13, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/5_Effective_Content_Distribution_Plays-Digital_Marketing_from_the_Trenches_Live_the_Hive_Ep_195.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/5_Effective_Content_Distribution_Plays-Digital_Marketing_from_the_Trenches_Live_the_Hive_Ep_195.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") You’ve probably heard that “**content is king**” again and again, but if your audience isn’t seeing the content you produce, is the effort worth it? How you distribute and share your content is equally important as the content you create? With nearly **4 million** blog posts published each day, you’re competing with several other content sources to grab your reader’s attention. Let’s dive into discussing **5 Effective Content Distribution Plays.** ## What’s New? What is new in Marketing? [**Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage**](https://www.socialmediatoday.com/news/twitter-commerce-is-coming-with-its-various-shopping-experiments-closing-i/606105/?fbclid=IwAR3s6QvoOISBC35uI3lCIKNGS4JKN0mhvlUeJHPg_thudgS-LnuiKZuEdQ8) – Twitter is developing a range of new shopping tools that’ll eventually provide direct, in-stream product listings tied to business profiles in the app. [**Facebook Unveils $299 Smart Glasses, its First Step Towards AR Wearables**](https://www.socialmediatoday.com/news/facebook-unveils-299-smart-glasses-its-first-step-towards-ar-wearables/606331/?fbclid=IwAR086z-UT9_5ldfTjcAPcSsKbg7grW7fAUR_nMMH_NB73a8iWFX6F3RUcaA) – Get first look at The Social Network’s New Smart glasses, made in partnership with Ray-Ban, which comes in a range of fashionable styles. [**Facebook Publishes New Guide to Testing Ad Creative and Optimizing Response**](https://www.socialmediatoday.com/news/facebook-publishes-new-guide-to-testing-ad-creative-and-optimizing-respons/606259/?fbclid=IwAR3JB9xQjTxZFmKXPWRU_Y45jeB2lZCo_SKLMy9DdUQw506Ycx51zPNS5Yg) – Facebook has published a new guidebook to ‘Creative Prototyping,’ which provides a range of notes to help advertisers test and optimize their ad creative. [**TikTok reportedly overtakes YouTube in US average watch time**](https://www.theverge.com/2021/9/7/22660516/tiktok-average-watch-time-youtube-us-android-app-annie?fbclid=IwAR25LlYkkUlB5vpUFGgHj5FADG5YfXiwmCDQdo70dhJDRKuKG3ANcBFzPa4) – TikTok’s users now spend more time each month watching content than YouTube users. ## What’s Working? Content creation is useless if you don’t have a plan to distribute it. ![What's On The Tap?](https://honeypotmarketing.com/wp-content/uploads/Capture001.png "- digital marketing for growing businesses by honeypot marketing") That’s why we’re discussing **effective content distribution plays** so you can put out quality content and reach the right people. ## **Content Distribution vs. Content Development** We can’t have one without the other. **Content Distribution** involves the tactics used to distribute created **content**. You have to start by understanding your audience by developing content that provides **value** and then distributing it using effective **tactics**. **Constantly be analyzing** the **results** to learn and further **optimize** the content you produce. ![Content Distribution vs. Content Development](https://honeypotmarketing.com/wp-content/uploads/Capture002.png "- digital marketing for growing businesses by honeypot marketing") ## **Why Should You Distribute Your Content?** Your amazing content is a waste of time if **no one is consuming it.** Distribution is the key to: - Boosting your **brand awareness**. - Collecting **loyal followers**. - Encouraging your readers to **click**, **act**, and become **customers**. ![Why Should You Distribute Your Content](https://honeypotmarketing.com/wp-content/uploads/Capture003.png "- digital marketing for growing businesses by honeypot marketing") ## **Our Five Plays** Now that we know how important it is to distribute content let’s talk about the **various platforms** to gain maximum engagement and exposure. ![Our Five Plays](https://honeypotmarketing.com/wp-content/uploads/Capture004.png "- digital marketing for growing businesses by honeypot marketing") Familiarize yourself with these platforms so that you can get the most mileage out of your content. ## **Tweetstorm** A **Tweetstorm** is a series of related tweets posted by a Twitter user in **quick succession.** By **tweeting frequently**, you can optimize **engagement** and **increase** your followers. Gaining followers, increasing your percentage of follower growth, and the number of leads can improve your ROI. ![TweetStorm](https://honeypotmarketing.com/wp-content/uploads/Capture005.png "- digital marketing for growing businesses by honeypot marketing") ## **Taboola** Taboola is an “**internet discovery platform**” that helps users distribute content across the web with **native advertising.** The platform focuses on the **opportunistic** approach to content consumption and displays “Content You May Like” across websites so that the content you view is **curated to your interests.** For advertisers, this means that you can get your content in front of the eyes of interested people on a **global scale**. ![Taboola](https://honeypotmarketing.com/wp-content/uploads/Capture006.png "- digital marketing for growing businesses by honeypot marketing") ## **Medium** Medium is a **content platform** that is dedicated to quality content. Repurpose your content into a **new blog post** by tweaking it with recent **statistics** and **updates** or **creating an infographic**. With high-quality content uploaded, you will see **brand awareness** and **user engagement** significantly increase. ![Medium](https://honeypotmarketing.com/wp-content/uploads/Capture007.png "- digital marketing for growing businesses by honeypot marketing") ## **List.ly** **List.ly** is an interactive list-building tool that allows users to distribute content through the means of **collaborative experience.** Users have the freedom to build a list about anything; they can **insert links to resources** and **blog articles** to provide viewers with easy access to more information. Once completed, lists can be published, shared, and embedded to expand their reach. ![Listly](https://honeypotmarketing.com/wp-content/uploads/Capture008.png "- digital marketing for growing businesses by honeypot marketing") ## **OneLoad** OneLoad takes the heavy lifting out of **uploading your videos to several different platforms across the web**. Upload your video, and the software will **seed the content to top video and social networking sites** easily. As it will find the best sites to use, you’ll find not only the **reach** but more **qualified leads**. ![OneLoad](https://honeypotmarketing.com/wp-content/uploads/Capture009.png "- digital marketing for growing businesses by honeypot marketing") ## **Cross-Post your Content to LinkedIn** Start by posting some of your already-created content onto LinkedIn. It’s good to start **building your brand** on a professional network like LinkedIn. This can provide you with the opportunity to build relationships with other like-minded businesses. ![Cross-Post LinkedIn](https://honeypotmarketing.com/wp-content/uploads/Capture010.png "- digital marketing for growing businesses by honeypot marketing") ## **Wrapping It Up** Amazing content is a waste if no one is consuming it. Use it to boost your **brand awareness**, collect **loyal followers**, and encourage your readers to become **customers**. Distributing your content is more than just letting it free, there’s a **purpose** behind it. ![Wrapping it up](https://honeypotmarketing.com/wp-content/uploads/Capture011.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed learning about **5 Effective Content Distribution Plays**. If you’re looking for more great content, check out some of our other reads below: [**Building an Effective and Connected Brand: 6 Great Ways**](https://honeypotmarketing.com/?p=8719&preview=true) [**Facebook Ads and What to Do When They Fail**](https://honeypotmarketing.com/facebook-ads-fail-what-to-do/) [**Building your Brand in 2021**](https://honeypotmarketing.com/building-your-brand-in-2021/) [**How to Use SEO and Content Marketing To Power Your Business Growth**](https://honeypotmarketing.com/seo-content-marketing/) **Categories:** Content Marketing, Digital Marketing **Tags:** Content Distribution, Digital Marketing --- ### [Using Email to Attract, Engage and Retain Customers](https://honeypotmarketing.com/email-marketing/using-email-to-attract-engage-and-retain-customers/) **Published:** September 20, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Using_Email_to_Attract_Engage_Retain_Customers-Digital_Marketing_from_the_Trenches_Live_the_H.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/Using_Email_to_Attract_Engage_Retain_Customers-Digital_Marketing_from_the_Trenches_Live_the_H.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Did you know that **99% of consumers** check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that **73% of millennials** prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by **Using Email to Attract, Engage and Retain Customers.** ## What’s New? What is new in Marketing? [**YouTube Launches First Podcast, Exploring How Online Creators Have Found Success**](https://www.socialmediatoday.com/news/youtube-launches-first-podcast-exploring-how-online-creators-have-found-su/606669/?fbclid=IwAR0COeyd4Q_RfpNawQ0cwJVbIXAZCpO3_9dT4Is-KXpVeN526_MFNSqiNyI) – YouTube has launched its first-ever podcast called ‘The Upload: The Rise of the Creator Economy’. [**Google: Generating Titles for Web Page Results**](https://developers.google.com/search/blog/2021/09/more-info-about-titles?hl=en&fbclid=IwAR3G6ccb4vdMQTeIq4RwUF6rFgxPzcpwBJfdfCTY7X6T0D1xqM6JV64ZKzc) – Google shares more information on how it generates titles for web page results [**Pinterest Tests New Full-Screen, Vertical Scrolling Feed for Pin Discovery**](https://www.socialmediatoday.com/news/pinterest-tests-new-full-screen-vertical-scrolling-feed-for-pin-discovery/606431/?fbclid=IwAR3WhuEpSh0T2QRM0SCX1ammoImvBe1H59VY-UoRsT7ofRLhrJWTZG1yagQ) – It seems that Pinterest is the latest social media app looking to lean into the TikTok-inspired trend of a scrolling, vertical feed of content [**Google Adds More Automation Options to Display Ads as it Seeks to Counter Data Gathering Restrictions**](https://www.socialmediatoday.com/news/google-adds-more-automation-options-to-display-ads-as-it-seeks-to-counter-d/606666/?fbclid=IwAR2QiTxIutQv3xFegP3lrBd5zXHJWJkM2swaQpWavM7XiUu7FfgDVvTJjaU) – Google’s looking to help advertisers maximize their ad results. ## What’s Working? While some marketing trends come and go, email remains to be one of the most vibrant and **powerful** channels available. ![What's on Tap?](https://honeypotmarketing.com/wp-content/uploads/Capture0001.png "- digital marketing for growing businesses by honeypot marketing") Today we’ll discuss the **importance of email marketing**, and how to create a captivating and personalized experience for your subscribers. ## **Email Is Not Dead** Although it’s one of the oldest forms of digital communication, **email still outshines** when it comes to usage. **With over 2 billion users**, it is important to recognize the benefits that email can bring you. With email marketing, you own the connections – you don’t have to worry about changes in algorithms affecting your reach. Focus on strategies that will help you create **captivating emails** that people actually want to open. ![Email is not dead](https://honeypotmarketing.com/wp-content/uploads/Capture0002.png "- digital marketing for growing businesses by honeypot marketing") ## **The Importance of Retention** Keeping clients happy so that they will return or even refer your business is the main goal. **First impressions** mean a lot to a client. You want to keep things simple and friendly so they will return. You can also **reward customer loyalty with incentives.** **Surveys** are also a great way to keep people engaged with your product. ![The Importance of Retention](https://honeypotmarketing.com/wp-content/uploads/Capture0003-1024x686.png "- digital marketing for growing businesses by honeypot marketing") ## **Consistency & Structure** Consistent email marketing keeps **communication with customers open**. Over time, consistent emails will nurture and **build relationships with** your email list. It keeps your **company fresh in the minds of consumers**. ![Consistency & Structure](https://honeypotmarketing.com/wp-content/uploads/Capture0004.png "- digital marketing for growing businesses by honeypot marketing") When creating an email, these general components can be found: - **Subject line**: What the reader sees in their inbox. Make sure it’s not too long and not spammy. - **Salutation**: Directly addresses the person you’re sending the email to. - **Introduction**: Introduce the context of the email. - **Body**: This section explains the main message of the email. - **Closing**: Your email closing should be formal, not informal. Use your first and last name. ![Consistency & Structure](https://honeypotmarketing.com/wp-content/uploads/Capture0005.png "- digital marketing for growing businesses by honeypot marketing") ## **Contact Lists: Bigger Isn’t Always Better** **Myth:** Email as many contacts as possible. The longer the list, the more people you reach, the better your results. **Don’t do that!** You’ll waste too much time and money. It is important to make sure your email list is up to date and unclogged. Review your **email analytics** and take note of contacts who have not performed an action in a few months. Are they still valuable? With regular list maintenance, you can make sure that you’re communicating with people who actually want to hear from you. ![Contact Lists: Bigger Isn’t Always Better](https://honeypotmarketing.com/wp-content/uploads/Capture0006.png "- digital marketing for growing businesses by honeypot marketing") ## **The Importance of Segmentation** Used as a personalization tactic to deliver more **relevant email marketing to subscribers**. Segments are created so you can cater **specifically to each different email list**. Ways you can segment your list: - **Geographic** email segmentation. - **B2B and specialization** email segmentation. - **Content-specific** email segmentation. - **Behaviour-specific** email segmentation. ![The Importance of Segmentation](https://honeypotmarketing.com/wp-content/uploads/Capture0007.png "- digital marketing for growing businesses by honeypot marketing") ## **Personalization** Email Personalization is a process that gives **individual treatment** to the customer and increases **lead generation**. Email Personalization is important because it **rewards customers** with new experiences and **improves relationships**. There are a number of ways that you can personalize your emails. Here are some **advanced techniques**: - Ask the right questions - Monitor abandoned cart - Provide product recommendations - Create a customer persona - Send trigger emails - Celebrate clients’ achievements - Use dynamic content in your emails ![Personalization](https://honeypotmarketing.com/wp-content/uploads/Capture0008.png "- digital marketing for growing businesses by honeypot marketing") ## **Types of Emails** There is nothing worse than sending out emails that people dread reading and automatically send to the trash. It is important to create **snackable and relevant updates** to ensure that your emails are actually enjoyable to read. What types of emails should you be sending out? ![Types of Emails](https://honeypotmarketing.com/wp-content/uploads/Capture0009.png "- digital marketing for growing businesses by honeypot marketing") ## **New Subscriber Email** You want to build a quick **foundation of trust** with your consumer. Introduce your social media platforms and **invite your audience** to connect. You don’t want a long welcome email. If you have a lot to say, **make a video**. Don’t go in directly with what you’re selling. You should **deliver an experience** that leaves the consumer curious, so they can research further. ![New Subscriber Email](https://honeypotmarketing.com/wp-content/uploads/Capture00010.png "- digital marketing for growing businesses by honeypot marketing") ## **Feedback Surveys** Getting high response rates for your **customer feedback survey** starts with asking the respondent to fill in your survey by creating an **effective customer satisfaction survey email.** Your email needs to make people want to start the survey. It doesn’t have to be long and complex. In fact, it should be **short and to the point**. Remember the only goal of the invite is to **persuade the respondent** to provide their feedback on your organization. ![Feedback Surveys](https://honeypotmarketing.com/wp-content/uploads/Capture00011.png "- digital marketing for growing businesses by honeypot marketing") ## **Wrapping It Up** **Email is here to stay.** Focus on creating emails that are captivating, personalized, and consistent. These are crucial steps to ensure that your **customers are staying engaged** and that your efforts are successful. ![Wrapping It Up](https://honeypotmarketing.com/wp-content/uploads/Capture00012.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed learning about **Using Email to Attract, Engage and Retain Customers**. If you’re looking for more great content, check out some of our other reads below: [**10 Awesome Campaign Automations to Scale Your Business**](https://honeypotmarketing.com/10-awesome-campaign-automations-scale-business/) [**Beyond Keywords: Understanding Search Intent**](https://honeypotmarketing.com/beyond-keywords-search-intent/) [**Instagram Fundamentals: From Zero to Hero**](https://honeypotmarketing.com/instagram-fundamentals-zero-to-hero/) [**How to Promote Your Business in Mobile App Ecosystem**](https://honeypotmarketing.com/how-to-promote-your-business-in-mobile-app-ecosystem/) **Categories:** Email Marketing **Tags:** Digital Marketing, Digital Marketing Strategy, Email Marketing, Email Strategy --- ### [How to Implement a Successful Marketing Funnel - Putting the Fun Back in Funnel](https://honeypotmarketing.com/video/how-to-implement-a-successful-marketing-funnel-putting-the-fun-back-in-funnel/) **Published:** September 27, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Implement_a_Successful_Marketing_Funnel-Digital_Marketing_from_the_Trenches_Live_the_Hiv.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Implement_a_Successful_Marketing_Funnel-Digital_Marketing_from_the_Trenches_Live_the_Hiv.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Every business owner knows the pains of *just* missing a sale, but the real question here is, what made the prospect drop out at the last minute. And, how do you ensure that this doesn’t keep happening? The answer is quite simple: You create a **marketing funnel** that works. Let us show you **how to implement a successful marketing funnel?** ## What’s new? What’s new in Marketing? [**An Apple (update) a day keeps the marketers away: iOS 15 spurs more privacy changes**](https://www.morningbrew.com/marketing/stories/2021/09/20/apple-update-day-keeps-marketers-away-ios-15-spurs-privacy-changes?fbclid=IwAR0fmawCexF1mKtrxuGPCczeFuVjdmeRvM_Z5GADKSbq_yzf-y6C1ODvp64&__cf_chl_jschl_tk__=pmd_.8ihf1mqzaSKYeRtU3dxXFN.QiWNWTLatcyQSoQDT.M-1632751327-0-gqNtZGzNAuWjcnBszQsl) – A slew of privacy updates that Apple announced in June at its annual developer conference is *officially* kicking in, thanks to iOS 15! [**Shopify Reportedly Surpasses Amazon In Online Traffic, Heating Up Race Between The E-Commerce Firms**](https://betakit.com/shopify-reportedly-surpasses-amazon-in-online-traffic-heating-up-race-between-the-e-commerce-firms/?fbclid=IwAR18WtVSVHA1F0iFAFw5ZKGQ4KvOLdwYVLocDMx5TftRmjWMjvKdhGTLF-4) – Shopify has reportedly beaten Amazon in a notable metric, online traffic, according to data reviewed by Business Insider. [**TikTok Outlines Rising Opportunities for eCommerce and the Unique Potential for Brands in the App**](https://www.socialmediatoday.com/news/tiktok-outlines-rising-opportunities-for-ecommerce-and-the-unique-potentia/607041/?fbclid=IwAR1GN8W87C9BoJGkUyxZsu4zaEJ7yjPGAeWvCjTQRKDMIYmUvv6LAWVLXPI) – As part of its ongoing growth and pushes to implement more monetization opportunities, TikTok has been increasingly leaning into eCommerce. [**LinkedIn Launches Updated Lead Generation Forms Integration for Zapier, Providing New Automation Opportunities** ](https://www.socialmediatoday.com/news/linkedin-launches-updated-lead-gen-forms-integration-for-zapier-providing/607055/?fbclid=IwAR0jreG1xSaML-W7eLKICIt4I2LzvuoRDtSt39Lerb966tChGR0XNX9nYqE)– LinkedIn has made collecting audience data a little easier by launching a new Event Registration trigger in the Lead Generation Forms integration for Zapier. ## What’s Working? To ensure that your business does not lose any prospects, creating a **marketing funnel** that works is important. ![What's on Tap?](https://honeypotmarketing.com/wp-content/uploads/197-01-1024x731.png "- digital marketing for growing businesses by honeypot marketing") Today, we’ll discuss the importance of a marketing funnel and **implementing a successful marketing funnel.** ## **What is a Marketing Funnel?** A marketing funnel is a **step-by-step process** of a customer engaging with your business or product. Like a bee attracted to honey, they notice your product or service, and their interest leads them through your marketing funnel. ![What is Marketing Funnel?](https://honeypotmarketing.com/wp-content/uploads/197-2.png "- digital marketing for growing businesses by honeypot marketing") It’s up to you to **keep them engaged** and nurture transactions. Once that happens, you want to **maintain their loyalty** and have them return and spread the word about your service. ## **Importance of a Marketing Funnel** Here are a few reasons why your business needs a funnel: - Customers ultimately pay us to move them from an undesirable “before state” to a desirable “after state.” - Well-crafted funnels show your audience that they need your product or service. - Instead of making a single sale, funnels will create return customers with lifetime value. - Funnels are ongoing stories with a beginning, middle, and end. Stories build relationships. - Funnels enable your customer relationships to develop naturally. ![Importance of a Marketing Funnel](https://honeypotmarketing.com/wp-content/uploads/197-3.png "- digital marketing for growing businesses by honeypot marketing") ## **Where Do We Start?** *Like a Mystery Novel!* ![Where do we start?](https://honeypotmarketing.com/wp-content/uploads/197-4.png "- digital marketing for growing businesses by honeypot marketing") We’re going to work backward like Sir Arthur Conan Doyle or Agatha Christie. 1. Create accurate Personas. 2. Define our Core Product. 3. Define our Core Offer. 4. Come up with our Entry Point Offer (Tripwire). 5. Create valuable lead magnet(s) that provide REAL value. ## **Steps to Creating an Effective Funnel** ### 1. Core Product ![The Core Product](https://honeypotmarketing.com/wp-content/uploads/197-5.png "- digital marketing for growing businesses by honeypot marketing") - Your product is not your offer. - Your product is your product. - You already have a core offer. It’s your flagship (or steadily producing) product or service. - An offer is a unique way of presenting or selling that product. ### Core Offer ![Core Offer](https://honeypotmarketing.com/wp-content/uploads/197-6.png "- digital marketing for growing businesses by honeypot marketing") Understand **AND DEFINE** your Core Offer. - The mistake that many businesses make is trying to sell their core offer to cold prospects. - This almost NEVER works, because your core offer is too expensive. - **Goal:** build a system where you can afford to spend MORE to acquire a customer than your competition. - Furthermore, Generate more customers and more LONG TERM profit. - One of the reasons a business fails to grow is because they don’t have a compelling core offer. ### 2. Entry Point Offer ### ![Entry Point Offer](https://honeypotmarketing.com/wp-content/uploads/197-7.png "- digital marketing for growing businesses by honeypot marketing") Also known as a “Trip Wire” (sounds bad). Comes in 3 main flavours: Gated Content, Loss Leader, Product Review. ### 3. Lead Magnet ![Lead Magnet](https://honeypotmarketing.com/wp-content/uploads/197-8.png "- digital marketing for growing businesses by honeypot marketing") Even though there’s no $ involved, it IS a transaction. Lead Magnets have to provide **great value**. Purpose: generate leads so we can follow up with them. ### 4. Maximizers ![Maximizers](https://honeypotmarketing.com/wp-content/uploads/197-9.png "- digital marketing for growing businesses by honeypot marketing") Maximizers are intended to increased average customer value **immediately**. There are no “Magic Bullet” test different maximizers. Understanding your personas and test! Remember, COA is the most expensive marketing activity in the funnel. ![Maximizers](https://honeypotmarketing.com/wp-content/uploads/197-10.png "- digital marketing for growing businesses by honeypot marketing") **Goal:** Increase the Average Transaction Value per customer. McDonald’s hamburgers are the core offer. Fries and Pop are the maximizers. Any offer after the initial sale is a Maximizer. ## **Optimizing Your Funnel – EPO and Core Offer** ![Optimizing Your Funnel - EPO and Core Offer](https://honeypotmarketing.com/wp-content/uploads/197-11.png "- digital marketing for growing businesses by honeypot marketing") There are several ways to optimize your funnel and Core Offer: 1. Payment Terms. 2. Discounts. 3. Bonuses. 4. Premiums. 5. Bundles. 6. Kits. 7. Guarantee. 8. Extended Warranty. 9. Urgency. 10. Championing a Cause. ## **The Stages of a Successful Funnel** **Awareness (STDC):** You’re creating great content that makes the right audiences notice you. **Engage (STDC):** You’re still creating engaging, relevant content for your target persona and audiences. **Subscribe (LM):** You’ve created content and value of incredible value for your ideal persona. **Convert (EPO):** You’ve thought about it and crafted an Entry Point Offer your ideal customer can’t refuse. They also trust you. **Excite (Core & Maximizer Offers):** You’ve tested and created a high-value core offer that provides tons of real and perceived value to your customers. **Promote (Referral):** Since Lifetime Customer Value and profitability is KEY to success, we’ll provide the incentive and tools for our customers to rave about their experience with their network. ## **Marketer Knows – The Stages of a Successful Funnel** **Awareness (STDC):** The Real Cost of Facebook Ads 2020/2021 Edition. **Engage (STDC):** SEO Seeds and Stems (Video), The Ultimate Guide to Google My Business. **Subscribe (LM):** 7 Day Marketing Bootcamp. **Convert (EPO):** The Marketer Know “Forever Free” Community Membership. **Excite (Core & Maximizer Offers):** The Founders Club $79 per month ($279 per month Regularly) lifetime 25% discount on one-one consultations and any new premium products. **Promote (Referral):** Engaging with the Community weekly office hours, Q&A for Problem Solving, Screenshare and Co-working Huddles, Ready-to-Roll Campaigns, Creative and Marketing Services. ## **Marketer Knows** ![Marketer Knows](https://honeypotmarketing.com/wp-content/uploads/197-12.png "- digital marketing for growing businesses by honeypot marketing") **Core Product:** Community. **Core Offer:** Founder’s Club Membership. **Entry Point Offer:** Free Community Membership. **Lead Magnets:** In-Depth Free Content and Campaign Roadmap Giveaways. **Maximizer:** 25% off everything FOREVER. ## **Brand Awareness** ![Brand Awareness](https://honeypotmarketing.com/wp-content/uploads/197-13.png "- digital marketing for growing businesses by honeypot marketing") You want to raise your brand awareness by letting potential customers know that you are out there and you’re ready to help. Potential customers have become aware of Marketer Knows through: - **Organic Search** - **PR and Mention** - **Email Leads** - **Promotions** - **Facebook** ## **Example: An Effective Marketing Funnel** ![Example: An Effective Marketing Funnel](https://honeypotmarketing.com/wp-content/uploads/197-14-1024x633.png "- digital marketing for growing businesses by honeypot marketing") Marketer Knows features a **“forever free” membership** level, allowing us to build a new member funnel and community. ## **Account Creation** ![Account Creation](https://honeypotmarketing.com/wp-content/uploads/197-15-1024x678.png "- digital marketing for growing businesses by honeypot marketing") Potential customers will either **LOG IN** or **REGISTER** for a Marketer Knows account. Visitors who are new and registering are then sent through an onboarding process in **Active Campaign**. Throughout their web journey, **Google Tag Manager** is implemented to **track interactions on your website**. ## **FREE Available Features for Potential Customers** ![FREE Available Features for Potential Customers](https://honeypotmarketing.com/wp-content/uploads/197-16.png "- digital marketing for growing businesses by honeypot marketing") Once an account is created, users will have access to a **wide variety of useful information**, such as: - Roadmaps - Forums - Vault - Q&A It’s a great amount of **FREE content** to help them build their own skills. ## **Onboarding Process: ActiveCampaign** ![Onboarding Process: ActiveCampaign](https://honeypotmarketing.com/wp-content/uploads/197-17.png "- digital marketing for growing businesses by honeypot marketing") These potential customers that have registered will **trigger the email automation**. They will receive emails throughout the coming weeks to get them successfully onboarded and **familiar with the site.** **Tips and tricks,** along with other **valuable tidbits,** will be provided to them. ## **Potential Customers Become Paying Customers** ![Potential Customers Become Paying Customers](https://honeypotmarketing.com/wp-content/uploads/197-18-1024x756.png "- digital marketing for growing businesses by honeypot marketing") Through the **Roadmaps** and **Vault**, your potential customers have had access to **FREE content** that they have used to hone their skills. As they have gone through the basic training, they are now enticed to become a **member** or **premium member**, with access to more interesting and useful content. ## **Wrapping It Up** As you can see, building a marketing funnel is a crucial step in creating long-lasting customers and sustainable business growth. ![Wrapping It Up](https://honeypotmarketing.com/wp-content/uploads/197-19.png "- digital marketing for growing businesses by honeypot marketing") Each time you develop new content, think of the 4 stages of your marketing funnel to better understand your prospect’s journey so that you can feel confident from the Awareness stage all the way down to the Action phase. We hope you enjoyed learning about **implementing a successful marketing funnel**. If you’re looking for more great content, check out some of our other reads below: [**Using Email to Attract, Engage and Retain Customers**](https://honeypotmarketing.com/using-email-to-attract-engage-and-retain-customers/) [**5 Effective Content Distribution Plays**](https://honeypotmarketing.com/5-effective-content-distribution-plays/) [**How to Repurpose Long Form Video for Social Media**](https://honeypotmarketing.com/how-to-repurpose-long-form-video-for-social-media/) [**Social Media Calendars: Creating One the Right Way**](https://honeypotmarketing.com/social-media-calendar/) **Categories:** Automation, Branding, Conversion Optimization, Digital Marketing, Video **Tags:** ActiveCampaign, Digital Marketing Strategy --- ### [5 Reasons Your Business Needs To Be On TikTok](https://honeypotmarketing.com/video/5-reasons-your-business-needs-to-be-on-tiktok/) **Published:** October 4, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/5_Reasons_You_Need_To_Be_On_TikTok-Digital_Marketing_From_The_Trenches_Live_The_Hive_Ep_198.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/5_Reasons_You_Need_To_Be_On_TikTok-Digital_Marketing_From_The_Trenches_Live_The_Hive_Ep_198.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Did you know there are **689 million** monthly active users on TikTok? What started as a Gen Z-dominated lip-syncing app quickly became a global hub for businesses to connect with their customers. The platform sports features similar to Snapchat, Instagram, and Twitter meshed together to suck people in and keep them scrolling for more. **TikTok is booming,** and there is no way to ignore it. ## What’s New? What’s new in Marketing? [**TikTok Shopping expands with more partnerships, LIVE Shopping, new ads, and more** ](https://techcrunch.com/2021/09/29/tiktok-shopping-expands-with-more-partnerships-live-shopping-new-ads-and-more/?fbclid=IwAR2D_YMlNGyI-LX7UyP-Vc2CTbjHT-Uz2tWpaidmz5-uIHcYvIz0Awd-fY8)– TikTok is increasing its investment in e-commerce, began piloting TikTok Shopping in the U.S., U.K., and Canada, in partnership with Shopify. [**Snapchat Launches New Holiday Trends Guide to Assist with Your Strategic Planning**](https://www.socialmediatoday.com/news/snapchat-launches-new-holiday-trends-guide-to-assist-with-your-strategic-pl/607257/?fbclid=IwAR3vpGOlo3MlwunIKtQNyyiaYg08rwsmWsSAus7DOqUUMZQnPgesgrJsDaQ) – Snapchat highlights key trends of note heading into the season, underlining the importance of digital marketing in your process. [**Facebook Outlines Impacts of Apple’s Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance**](https://www.socialmediatoday.com/news/facebook-outlines-impacts-of-apples-data-tracking-update-provides-tips-on/607039/?fbclid=IwAR1ugKtwU7EiZcjfZRVD2AeAzgHSVMGm8NfmwH1IBkx2pcTF6MPjmzCLJWk) – It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook. [**Facebook’s First Big Investment into the Metaverse and What it Means for the Future of the Company**](https://www.socialmediatoday.com/news/facebooks-first-big-investment-into-the-metaverse-and-what-it-means-for-t/607339/?fbclid=IwAR0uxH8HzWlE3GZ0Nw9hTDgtMfA1kNqf4o1Yg4EaeqkaQWEnTMvB6eHqUf0) – Facebook has taken its next steps into the expanding Metaverse concept, announcing a new $50 million investment into research programs. [**LinkedIn Shares New Research into Effective and Ineffective, Thought Leadership Approaches**](https://www.socialmediatoday.com/news/linkedin-shares-new-research-into-effective-and-ineffective-thought-leade/606962/?fbclid=IwAR2ltTl7yVv80VsuliEr50mf7xpFoxdYFdvz1hB01mxH4ivy7JTKsyN_ifU) – LinkedIn has published its 2021 B2B Thought Leadership Impact Study, created with Edelman. ## What’s Working? Are you wondering if TikTok is right for your business? ![What's Working?](https://honeypotmarketing.com/wp-content/uploads/Live-198-1-1024x740.png "- digital marketing for growing businesses by honeypot marketing") Let us give you **5 Reasons why your business needs to be on TikTok?** ## TikTok Overview Why use TikTok? TikTok is a go-to platform for users to explore their **creative freedom** because it’s free and easy to get started! ![TikTok Overview](https://honeypotmarketing.com/wp-content/uploads/198-2-1024x649.png "- digital marketing for growing businesses by honeypot marketing") Creating content on TikTok can **ensure that you stay relevant** and up to date with the latest trends. From a business perspective, it’s a great way to get snackable content out to viewers and **gain traction on your product or brand**. ### **Myths of TikTok** There is a misconception that TikTok is only for younger audiences and influencers who participate in dance trends and viral challenges. ![Myths of TikTok](https://honeypotmarketing.com/wp-content/uploads/198-3-1024x741.png "- digital marketing for growing businesses by honeypot marketing") While we fully support you and TikTok dances, the platform can bring a considerable amount of success to small and large businesses. ### **TikTok – By The Numbers** TikTok [officially has over 1 billion monthly active users](https://www.cnbc.com/2021/09/27/tiktok-reaches-1-billion-monthly-users.html). ![TikTok by Numbers](https://honeypotmarketing.com/wp-content/uploads/198-4-1024x741.png "- digital marketing for growing businesses by honeypot marketing") For reference – active users of other social platforms: 1. Facebook – 2.9B 2. YouTube – 2.2B 3. Instagram – 1.4B 4. TikTok – 1.0B 5. Snapchat – 500M 6. Pinterest – 480M 7. Twitter – 397M. **Expand Your Reach, Increase Distribution**With TikTok, you can drastically expand your reach to **international levels**. ![Expand Your Reach, Increase Distribution](https://honeypotmarketing.com/wp-content/uploads/198-5-1024x683.png "- digital marketing for growing businesses by honeypot marketing") Right now, there are **over 1 billion monthly users on TikTok**, which is over **12% of the world’s population**. If you’re looking to go international for your business, TikTok is a sure way to get the engagement you seek. ## **2. High Levels of Engagement** With there being a higher amount of **reach** possible on the platform, it makes it easier to find the **engagement** you’re looking to achieve. ![High Levels of Engagement](https://honeypotmarketing.com/wp-content/uploads/198-6-1024x716.png "- digital marketing for growing businesses by honeypot marketing") Using **appropriate hashtags** and incorporating the **current trends** into your business will help increase your engagement so that you’re able to reach your **desired market**. Users can stitch or duet, like and comment, and even share your video with friends. ## **3. Organic Growth (Unlike Instagram & Facebook)** There are many ways to **increase your organic growth on TikTok.** ![Organic Growth (Unlike Instagram & Facebook)](https://honeypotmarketing.com/wp-content/uploads/198-7-1024x695.png "- digital marketing for growing businesses by honeypot marketing") **Utilizing Hashtags –** Having hashtags related to your content will pull in users who share the same interest in that topic. **Frequent Posting –** When you gain followers, they like to see how consistent you are. Posting unique content will keep your audience engaged. **Follow Trends –** By partaking in popular trends, you are showing you are active, and you can also connect with social media influencers to gain ideas on creating content. ### **Viral TikTok Examples** **[Robb Nash TikTok](https://www.tiktok.com/@robbnash?is_copy_url=1&is_from_webapp=v1)** The audience was highly engaged in this TikTok and received views from all around the world. - 2.2 Million Views - 436.7K Likes - 1,853 Comments Why did this work? - Authentic, taken from a live video - Humour - Community – users who had seen this joke live, shared their experience with others by sharing the video ## **4. Showcase Your Personality** Showcasing the faces and personality behind your brand allows you to **build connections** and increases your sense of **trust and authenticity** with your audience. ![Showcase Your Personality](https://honeypotmarketing.com/wp-content/uploads/198-8.png "- digital marketing for growing businesses by honeypot marketing") It’s becoming increasingly important for people to purchase from brands they genuinely like and feel good supporting. If your company has a great set of values, showcase how your team practices them. Moreover, If you have a unique way of making your products, record the process! ## **5. Unique Advertising Approaches (Don’t Make Ads. Make TikToks)** Effective TikTok content is light, entertaining, and humorous. And, this allows you to promote in ways that capture the viewer’s attention, **without the interruptive feel of advertising.** ![Unique Advertising Approaches (Don’t Make Ads. Make TikToks)](https://honeypotmarketing.com/wp-content/uploads/198-9-1024x678.png "- digital marketing for growing businesses by honeypot marketing") TikTok has several promotional formats: - Spark Ads - Promote (Boost Content) - In-Feed Ads - Brand Takeover Ads - TopView Ads - Branded Hashtag Ads - Branded Effects/Filters Ads The partnership between Shopify and TikTok. ## **Wrapping It Up** Tik Tok gives you the freedom to **create anything and everything**. ![Wrapping It Up](https://honeypotmarketing.com/wp-content/uploads/198-10.png "- digital marketing for growing businesses by honeypot marketing") A space that **encourages creativity** and a place where you can feel free to show off what you got, no matter how ridiculous you think it is. A great platform for **organic growth**, finding tons of **marketing opportunities**, and showcasing your **brand’s personality**. **Categories:** Branding, Content Marketing, Digital Marketing, Influencer Marketing, Marketing, Social Media, Video **Tags:** Content Distribution, Digital Marketing, Tiktok --- ### [The Important of a User-Centric Design Approach](https://honeypotmarketing.com/video/designing-for-users-a-user-centric-approach/) **Published:** October 13, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Design_for_Users-A_User_Centric_Approach-Digital_Marketing_from_the_Trenches.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/How_to_Design_for_Users-A_User_Centric_Approach-Digital_Marketing_from_the_Trenches.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Designing for your brand or business has evolved. Once upon a time the focus of design teams were on aesthetics, and now the world of design has turned into an iterative process focused on the customer journey. By understanding the path to purchase and various touchpoints throughout, we can design with the intention to make it easier for users. ## What’s new? What’s new in Marketing? [**Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format**](https://www.socialmediatoday.com/news/instagram-retires-igtv-brand-merges-video-feed-posts-into-a-single-format/607711/?fbclid=IwAR3k21Viu3Eu_gTD_zkdGNCwahOcp45cGbYmqvoltnZ_Hn2yxZGDaQAAIPA) – Instagram has made it official, with the merging of its long-form IGTV offering into a more general ‘Instagram Video’ format, meaning the end of separate IGTV branding – and ideally, a more streamlined Instagram experience. [**Why Facebook, Instagram, and WhatsApp All Went Down Today**](https://www.wired.com/story/why-facebook-instagram-whatsapp-went-down-outage/?fbclid=IwAR1CN8rljIS2r-9JRhzvBVx_XOmpLJTiyVM5KcxySCdCi57qmy5cTcRcCKo) – A FACEBOOK, INSTAGRAM, WhatsApp, and Oculus outage knocked every corner of Mark Zuckerberg’s empire offline on Monday that can most charitably be described as “thorough” and seems likely to prove particularly tough to fix. [**Facebook whistleblower says the company has overcharged advertisers** ](https://www.morningbrew.com/marketing/stories/2021/10/06/facebook-whistleblower-says-company-has-overcharged-advertisers?fbclid=IwAR1hJn2kyDhonG9puwQZuR0hglXWKr11v8RzDSnae4sSZSScUL0ssR0sAlg&__cf_chl_jschl_tk__=pmd_.GWj5hdDAFUwnia.PH_DqL0h4vrIvfsyOF9ffyBGQdY-1634048128-0-gqNtZGzNAyWjcnBszQx9)– Facebook whistleblower Frances Haugen has turned over documents that reportedly show the company knows about (and downplays) its role in human trafficking, perpetuating misinformation, and spurring serious mental-health concerns among teenagers. ## **What’s Working?** Every consumer has a **story**. Every story has a **journey**. That journey details the **joys** and **pains** that each of your customers experiences when interacting with your brand. ![What's working?](https://honeypotmarketing.com/wp-content/uploads/199-1-1024x759.png "- digital marketing for growing businesses by honeypot marketing") You need to understand how these interactions **connect**, **overlap**, and **influence** the customer experience. Let’s begin! ## **The Importance of User-Centric Design** User-Centric Design is important because it **improves the user experience**. It is an iterative process whereby the design is constantly testing, learning and optimizing to ensure the path to purchase or conversion is easy for the end-user. ![The Importance of User-Centric Design](https://honeypotmarketing.com/wp-content/uploads/199-2-1024x785.png "- digital marketing for growing businesses by honeypot marketing") Tailoring the design towards the user through involvement **makes it easier to understand and engage with your product**. ## **Design Impacts Users** Creating with your user in mind requires research, strategies, and a willingness to **adapt.** Before you design, identify: - **Who** is using your product? - **What** are they using it for? - **Why** do they need your product? - **What** solutions can you offer? ![Design Impacts Users](https://honeypotmarketing.com/wp-content/uploads/199-3.png "- digital marketing for growing businesses by honeypot marketing") Create highly usable products that are easy to navigate and leave users with no unanswered questions. **Define your end-point** and develop strategies that work towards it. ## **Understanding Your Customer** You can define your user through the process of **User Personas**. The designers need to understand: - Who the user is - What goal they are trying to achieve - Any blockades between them and their goal ![Understanding Your Customer](https://honeypotmarketing.com/wp-content/uploads/199-4-1024x650.png "- digital marketing for growing businesses by honeypot marketing") When you define your user, you can **focus on their genuine needs** and **avoid the development of unnecessary features and products**. **Surveys** are a great way to identify users and understand their motives and interests. ## **Understanding the User Journey** The user journey involves mapping out various **behavioural scenarios** based on your data. Technology is constantly changing and user behaviour is adapting, which is why it’s important to use a strategic approach when thinking of your user. Ask yourself: - How will they act **every step** of the way? - Will the journey/**end goal** be clear to the user? - What will they do at each **touchpoint?** ![Understanding the User Journey](https://honeypotmarketing.com/wp-content/uploads/199-5.png "- digital marketing for growing businesses by honeypot marketing") Set your goals based on this information. ## **User Journey Map** A user journey map starts with **initial contact** or **discovery** and continuing through the process of **engagement** into long-term **loyalty** and **advocacy**. ![User Journey Map](https://honeypotmarketing.com/wp-content/uploads/199-6.png "- digital marketing for growing businesses by honeypot marketing") This encourages and reminds you to consider the entire customer experience: their **feelings**, **questions**, and **needs** while they interact. ## **Creating a User Journey Map** **Review your business goal**, since the journey you provide your customer needs to meet these internal goals. - Choose your personas - Map the touchpoints - Design a narrative - Formulate a visualization from your narrative ![Creating a User Journey Map](https://honeypotmarketing.com/wp-content/uploads/199-7.png "- digital marketing for growing businesses by honeypot marketing") ## **Create Solutions – Don’t Make The User Overthink** Many organizations take a **set-it-and-forget-it approach**, gaining very little insight into how their customers **interact**. You want to optimize to **enhance self-service**, so **customers are empowered** to complete their tasks with as little effort as possible. ![Create Solutions - Don’t Make The User Overthink](https://honeypotmarketing.com/wp-content/uploads/199-8.png "- digital marketing for growing businesses by honeypot marketing") *Create a clear pathway to the after state.* ## **Wrapping It Up** It’s clear that design is so much more than a visually appealing aesthetic. Create with your user in mind: define your goal, strategy and pathway to success to ensure you develop effective systems that are straightforward and easy to use. ![Wrapping It Up](https://honeypotmarketing.com/wp-content/uploads/199-9.png "- digital marketing for growing businesses by honeypot marketing") Think like your user! We hope you enjoyed learning about **implementing a successful marketing funnel**. If you’re looking for more great content, check out some of our other reads below: - [5 Reasons Your Business Needs To Be On TikTok](https://honeypotmarketing.com/5-reasons-your-business-needs-to-be-on-tiktok/) - [How to Implement a Successful Marketing Funnel – Putting the Fun Back in Funnel](https://honeypotmarketing.com/how-to-implement-a-successful-marketing-funnel-putting-the-fun-back-in-funnel/) - [Using Email to Attract, Engage and Retain Customers](https://honeypotmarketing.com/using-email-to-attract-engage-and-retain-customers/) - [5 Effective Content Distribution Plays](https://honeypotmarketing.com/5-effective-content-distribution-plays/) **Categories:** Branding, Conversion Optimization, Digital Marketing, How To, User Experience, Video **Tags:** Customer Journey, Digital Marketing --- ### [Why You Need a Paid and Organic Marketing Plan](https://honeypotmarketing.com/video/why-you-need-paid-and-organic-marketing-plan/) **Published:** October 18, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1634329182617_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1634329182617_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Celebrate the 200th Episode of Live at the Hive with us as we dive into the power of combining your paid and organic marketing channels, including how to track their performance, So you can optimize for the most conversions. But before that, let discuss: ## **What’s New?** What’s new in Marketing? [**Google’s saying bye to last-click attribution**](https://www.morningbrew.com/marketing/stories/2021/10/08/google-s-saying-bye-to-last-click-attribution) – Google is replacing last-click attribution as the default setting for advertisers measuring campaigns across search, shopping, display, and YouTube ads with data-driven attribution. **[Halloween for Brands: All Treats, No Tricks](https://www.tiktok.com/business/en-US/blog/halloween-2021-consumer-trends-brands?fbclid=IwAR0cieiPjZZJGhT6HD8f9FVXr3YW2iCY9XKjmMHq09X5xS19kbLZ5Y3Jlt0) –** Halloween is a time for creativity to run wild, and that makes the holiday a perfect fit for TikTok because getting creative and having fun [**Instagram Adds Live-Stream Scheduling to Drive More Awareness and Viewers**](https://www.socialmediatoday.com/news/instagram-adds-live-stream-scheduling-to-drive-more-awareness-and-viewers/608184/?fbclid=IwAR3MP74HsKjWq1d_dnp8BB5uN5-A7Mc6SdUK3pF_KF1xtFWtShAGuGy7WpQ) – Instagram has added a new option to schedule upcoming IG Live broadcasts in the app with users then tap through to get a reminder notification on the day of the broadcast. [**Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data**](https://www.socialmediatoday.com/news/facebook-will-now-count-unconnected-facebook-and-instagram-accounts-separat/608089/?fbclid=IwAR3Hhosi8N_i1FmfWeQhNQOt3D_9MCrWLtSSuP5Usf2Z0FHi0wID0Lf9Frc)– The Social Network has announced that it will begin counting people who’ve not connected their Facebook and Instagram accounts in its Accounts Center as separate entities for ad purposes. [**Launching Reels on Facebook in the US**](https://about.fb.com/news/2021/09/launching-reels-on-facebook-us/?fbclid=IwAR0f7w3nK6xCcruG26AGvxYKnncfYWl0v6le0Y5Gq0rgSfQth5OV21sBxmU)– Bringing short form, entertaining video experiences and tools that have inspired creators on Instagram to more creators and audiences on the Facebook app [**Twitter Tests Ads in Tweet Replies, Which Could Provide New Opportunities for Brands and Creators**](https://www.socialmediatoday.com/news/twitter-tests-ads-in-tweet-replies-which-could-provide-new-opportunities-f/608181/?fbclid=IwAR1tofaYRugN8lM1k50dY9Tr-b0iTpveRxRuNDbRapVr1bFm36wTFAMnlXQ) – Twitter’s looking to expand its ad inventory with a new placement option within the reply threads of tweets. ## **What’s working?** Like coffee and cream. Fall and pumpkin spice. Movies and popcorn. **When combined, organic and paid marketing efforts will produce better results for your business.** ![What's Working?](https://honeypotmarketing.com/wp-content/uploads/200-1-1024x741.png "- digital marketing for growing businesses by honeypot marketing") But the key to your success will be tracking all of those channels accurately from the first touch to final purchase with the correct attribution model. Let’s get started! ## Organic and Paid – They’re Better Together ![Organic and Paid Ads](https://honeypotmarketing.com/wp-content/uploads/200-2.png "- digital marketing for growing businesses by honeypot marketing") **If you’re doing one without the other, you’re missing half of your strategy.** Organic needs the impressions and reach that paid advertising provides to grow your audience and engagement. Paid advertising can reach new people, but high-quality organic content needs to make them care and convert. ![Organic and Paid Ads](https://honeypotmarketing.com/wp-content/uploads/200-3.png "- digital marketing for growing businesses by honeypot marketing") ## The Benefits of Paid and Organic When you use paid and organic channels together, you strengthen brand recognition, increase the number of potential touchpoints for a prospect, improve your reach, and build larger audiences. ![The Benefits of Paid and Organic](https://honeypotmarketing.com/wp-content/uploads/200-4.png "- digital marketing for growing businesses by honeypot marketing") When you track them accurately, you’ll be able to see which channels are contributing to your leads and sales and by how much. Then use that precious data to optimize and scale. ![The Benefits of Paid and Organic](https://honeypotmarketing.com/wp-content/uploads/200-5.png "- digital marketing for growing businesses by honeypot marketing") ## The Importance of Audience Development Audience development encompasses a broad umbrella of tasks that help grow and nurture your audience. Benefits of Audience Development: - Build Relationships - Gain More Customers - Increase Engagement - Customer Retention ![The Importance of Audience Development](https://honeypotmarketing.com/wp-content/uploads/200-6.png "- digital marketing for growing businesses by honeypot marketing") ## **What is Attribution Modeling and How Does It Work?** “I just heard about this new company, I think I’ll buy from them right away.” – Said no one ever ![What is Attribution Modeling and How Does It Work?](https://honeypotmarketing.com/wp-content/uploads/200-7.png "- digital marketing for growing businesses by honeypot marketing") The customer path is never straight. They will likely engage with several of your marketing communications before they reach a purchase. That’s why you need to: 1. Make sure your channels are **working together.** 2. Attribute the **proper value** to each channel depending on their performance. With a proper **omnichannel marketing strategy,** your channels work together to strengthen your marketing funnel. ## **Which Channel Converted Benny Bee?** ![What is Attribution Modeling and How Does It Work?](https://honeypotmarketing.com/wp-content/uploads/200-8-1024x378.png "- digital marketing for growing businesses by honeypot marketing") ![What is Attribution Modeling and How Does It Work?](https://honeypotmarketing.com/wp-content/uploads/200-9-1024x518.png "- digital marketing for growing businesses by honeypot marketing") **They all did.** That’s why you need an attribution model. ## **Attribution Models: Last Interaction** Last Interaction, also known as **Last Touchpoint or Last Click,** is one of the most commonly used attribution models. It gives **100% of the credit to the last Interaction** your business had with a lead before converting. ![Attribution Models - Last Interaction](https://honeypotmarketing.com/wp-content/uploads/200-10.png "- digital marketing for growing businesses by honeypot marketing") Last Interaction attribution is the **simplest** to implement and evaluate, making it a popular choice. The downside is it **ignores everything that happens before the final interaction**. Many marketers have abandoned this model for more data-driven options. ## **Attribution Models: Last Google Ads Click** ![Attribution Models - Last Google Ads Click](https://honeypotmarketing.com/wp-content/uploads/200-11.png "- digital marketing for growing businesses by honeypot marketing") The Last Google Ads Click model **attributes 100% of the conversion value to the last Google ad that the user clicked** before buying or converting. - Useful when you are trying to **identify which of your Google Ads have the highest conversion rate.** - Typically only used when comparing Google advertising channels (Search, Display, GMB, etc.) - A good model for more straightforward ad campaigns, but the more complex attribution models offer a more accurate, omnichannel view. ## **Attribution Models: Time Decay** **Time decay attribution** is a multi-touch attribution model that assigns more credit to touchpoints the closer they are to conversion time vs. those that occurred at the start of the customer journey. ![Attribution Models: Time Decay](https://honeypotmarketing.com/wp-content/uploads/200-12.png "- digital marketing for growing businesses by honeypot marketing") - If relationship-building is a significant factor in a business’s success, using Time Decay attribution can be a helpful way to conceptualize that (For example, a longer sales cycle with B2B products.) - The drawback is it minimizes the effect of top-of-the-funnel marketing channels. - ![Attribution Models: Last Non-Direct Click](https://honeypotmarketing.com/wp-content/uploads/200-13.png "- digital marketing for growing businesses by honeypot marketing") **Attribution Models: First Interaction** The First Interaction Attribution Model (aka First Click) assigns 100% of the credit to the channel where the person first engaged with your business. - This model is **useful for demand generation, optimizing your marketing funnel, and adjusting your budgets** and resources. - The downside is **it ignores the channel that ultimately drove the conversion** as well as each interaction after the initial touch, favouring top-of-funnel activities. - Not ideal for conversion optimization as it leaves a gap in the data and customer journey. ![Attribution Model - First Interaction](https://honeypotmarketing.com/wp-content/uploads/200-14.png "- digital marketing for growing businesses by honeypot marketing") Attribution Model – Linear The Linear attribution model **assigns credit evenly to every marketing touchpoint** throughout the entire customer journey. It’s the first step towards multi-touch attribution. - Helpful in optimizing your customer journey and marketing funnel instead of solely focusing on conversions. - Because every channel receives equal credit, you lose some of your data and the ability to optimize for specific outcomes. ![Attribution Model - Linear](https://honeypotmarketing.com/wp-content/uploads/200-15.png "- digital marketing for growing businesses by honeypot marketing") ## Why Bad Data is Really Really Bad for Businesses With inaccurate data, you can quickly fall down a rabbit hole of wasted resources, hours, and advertising spends. If you don’t know which channels are converting, **how will you know what to optimize**? ![Why Bad Data is Really Really Bad for Businesses](https://honeypotmarketing.com/wp-content/uploads/200-16.png "- digital marketing for growing businesses by honeypot marketing") You’ll be **shooting in the dark**. Take the time to set up your tracking, analytics tools, and reports ahead of time with the suitable attribution model for your business; this is an essential step for successful campaigns. **Mapping the REAL Customer Journey** Once you have the correct data and an accurate attribution model, you can map and optimize the REAL customer journey – not the one you’d like them to take. ![Mapping The REAL Customer Journey](https://honeypotmarketing.com/wp-content/uploads/200-17.png "- digital marketing for growing businesses by honeypot marketing") This data will help you answer questions like: - What do your buyers actually want? - How do they feel when they interact with your brand? - What level of trust do they need to make a purchase? A customer journey map is also great for: - **Viewing** your brand from multiple points of view - **Identifying** and understanding pain points - **Creating** solutions to improve the overall journey ## **Wrapping it Up** Ultimately, limiting your focus on **paid vs. organic** media is an unrealistic choice to make. ![Wrapping it up](https://honeypotmarketing.com/wp-content/uploads/200-18-1024x697.png "- digital marketing for growing businesses by honeypot marketing") Realizing that these strategies have substantial benefits when working **hand in hand** allows you to propel your business in the right direction while increasing brand awareness and instilling confidence in your customer! We hope you enjoyed understanding **why organic and paid work together**. If you’re looking for more great content, check out some of our other reads below: [**Designing for Users – A User-Centric Approach**](https://honeypotmarketing.com/designing-for-users-a-user-centric-approach/) [**Using Email to Attract, Engage and Retain Customers**](https://honeypotmarketing.com/using-email-to-attract-engage-and-retain-customers/) [**How to Repurpose Long Form Video for Social Media**](https://honeypotmarketing.com/how-to-repurpose-long-form-video-for-social-media/) **Categories:** Branding, Digital Marketing, Paid Ads, User Experience, Video **Tags:** Google Advertising, PPC, PPC Tips --- ### [Content Marketing - Blogging For Growth](https://honeypotmarketing.com/content-marketing/content-marketing-blogging-for-growth/) **Published:** October 25, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1634934372571_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1634934372571_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") So you’ve invested in content creation, realizing that content creates relationships and customers when done correctly. Fantastic! After all of that hard work and investment, you may have some burning questions… **Will anyone read it?** **How will interested and engaged people find it?** **How do we measure effectiveness?** Just like everything in life, nuances lead to achieving goals. In this case, there’s much more to content that creates customers than great copywriting alone. ## What’s new? [**Pinterest gets more TikTok-like with a ‘Watch’ tab for videos, announces $20 million in creator rewards**](https://techcrunch.com/2021/10/20/pinterest-gets-more-tiktok-like-with-a-watch-tab-for-videos-announces-20m-in-creator-rewards/?fbclid=IwAR15ipYtgSkYm0qkVPDW4ISrl5xjQOOEPebt3gC9iPQFFzq2KeaIsFoRhsM) **–** The company revealed its latest efforts on this front, which include more Snapchat and TikTok-inspired features, including a vertical video feed and plans to invest $20 million in “Creator Rewards. **[Facebook is planning to rebrand the company with a new name](https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse?fbclid=IwAR15ipYtgSkYm0qkVPDW4ISrl5xjQOOEPebt3gC9iPQFFzq2KeaIsFoRhsM) –** Facebook is planning to change its company name next week to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter. **[TikTok soars and global social media users hit 4.5 billion](https://thenextweb.com/news/analysis-global-digital-statshot-report-october-2021?fbclid=IwAR15ipYtgSkYm0qkVPDW4ISrl5xjQOOEPebt3gC9iPQFFzq2KeaIsFoRhsM) –** The social media users have passed the 4.5 billion mark, but there are also big new numbers for internet users in China, TikTok’s active user base. [**TikTok Shares New Insights into Why People Use the App, and How it Celebrates Authenticity** ](https://www.socialmediatoday.com/news/tiktok-shares-new-insights-into-why-people-use-the-app-and-how-it-celebrat/608617/?fbclid=IwAR0XxCAhV8OSzmgEirsk40aPgTk71F1z_90rK7vx2Xc4qVRThJGeuPVEB9U)**–** TikTok has sought to determine with its latest study, partnering with Nielsen to glean more insight into how TikTok makes users feel, and what truly differentiates the app from the competition. ## **What’s working?** You can’t just write a blog post, press publish, and sit back and watch as people start coming to your site. You must take a **systematic approach** that combines **marketing** and **outreach efforts**. ![What's Working?](https://honeypotmarketing.com/wp-content/uploads/201-1-1024x724.png "- digital marketing for growing businesses by honeypot marketing") Let’s get into it. ## **Defining Your Niche & Blog Style** **First things first:** What are you writing about? Ask yourself: - What do you want to **teach?** - What **leverage** do you have? - How can you provide **value?** - What is your desired **blog style?** When choosing your topic, **get specific** and stick to it! ![Defining Your Niche & Blog Style](https://honeypotmarketing.com/wp-content/uploads/201-2.png "- digital marketing for growing businesses by honeypot marketing") Choose a blog style that makes sense. For example, if you’re writing a recipe post, include lists and step-by-step **guides.** ## **Writing a Magnetic Headline** Your headline will be **the first thing that catches the reader’s attention**, so it has to be captivating. ![Writing a Magnetic Headline](https://honeypotmarketing.com/wp-content/uploads/201-3.png "- digital marketing for growing businesses by honeypot marketing") **Here are 3 Ways You Can Make a Magnetic Headline**: (See what we did there?) - **Use Numbers** – (Ex. “Top 5 things you need to know about owning a dog”) Our **brains like to organize information**, and using smaller numbers is easier to digest. - **Use Rationales** – **Give people a good reason to read your content**. Offer tips, lessons, ways, facts, and strategies to pull them in. - **Call for Attention** – **Readers attention spans are short-term** so consider these options: - Make the headline **unique** - Be **direct**/specific - Convey a sense of **urgency** - Provide **useful** information ## **Good vs. Bad Headlines** A headline is your **invitation** to get someone to read your post! **What do you think of the following headline?** *“Here’s One Simple Way to Improve Your Life”* This isn’t specific enough! We don’t know which area of our life this article will improve. Is it our relationships? Sleep? ![Good vs. Bad Headlines](https://honeypotmarketing.com/wp-content/uploads/201-4.png "- digital marketing for growing businesses by honeypot marketing") **Offer more information within your headline:** “How 8 Hours Of Sleep Can Improve Your Productivity” This headline tells users right off the bat that this article is about sleep and its link to productivity. We ensure it was specific, straight to the point and accurate. ## **SEO Research** Search helps you **generate** more **targeted, organic traffic** to your content. Research the **most important keywords** and conduct a **keyword analysis** to determine your audience’s interests. Ensure you **write topics that people are searching for**. Some **tools** you can use: - Answer the Public - SEMRush - Keywordtool.io - Google Keyword Planner ![SEO Research](https://honeypotmarketing.com/wp-content/uploads/201-5.png "- digital marketing for growing businesses by honeypot marketing") ## **Creating Captivating Copy** To create captivating copy, you need to **connect with your audience**. Here are some ways in which you can: - **Have a Captivating Headline** – Use keywords for SEO optimization. - **Tell a Story** – Craft an emotional connection. - **Engage With Your Readers** – Speak to their needs and show personality by having them get involved in commenting, sharing stories and posts. - **Get to the Point** – Don’t write bloated content. Your words count, so cut out any filler and be clear and direct. ![Creating Captivating Copy](https://honeypotmarketing.com/wp-content/uploads/201-6.png "- digital marketing for growing businesses by honeypot marketing") ## **How to Block and Write Copy** The greatest step in creating written content is brainstorming and conducting rough drafts. Drafting your copy is a crucial step in the writing process. This ensures that you take a critical approach to the information that you want to share with your audience, and allows you to **organize and prioritize your points.** ![How to Block and Write Copy](https://honeypotmarketing.com/wp-content/uploads/201-7.png "- digital marketing for growing businesses by honeypot marketing") Block out your main points: For instance, if you are writing a blog titled “5 Ways to Boost Productivity in the Workplace”, determine what each tip (block) will be, and start writing points to back it up. Define your goals and work towards them! ## **Content Depth** Adding **visual elements** to your blog can bring it one step above as users navigate through your page These visual elements not only help break up the copy, but can also add **value** for your readers. Certain visual elements can **spark interest** in your audience such as: - Photographs & Videos - Infographics & Charts - Slideshows ![Content Depth](https://honeypotmarketing.com/wp-content/uploads/201-8.png "- digital marketing for growing businesses by honeypot marketing") Be sure your layout is captivating, clean and clutter-free. ## **Distribution Strategies** Some ways you can **drive traffic** to your blog and improve your media marketing include: - Infographics - Video Content - Email Newsletters - Audio Content ![Distribution Strategies](https://honeypotmarketing.com/wp-content/uploads/201-9.png "- digital marketing for growing businesses by honeypot marketing") Let’s dive into how these distribution strategies work and their unique benefits! ### **Infographics** Repurposing your post into an Infographic for the social channels is simple. - Write the **key points** from your article - **Limit your text** – let the imagery speak for itself when it can - Keep it clean and **clutter-free** - Ensure the infographic fits your **brand’s style** - Determine your **distribution channels** such as LinkedIn, Reddit, Quora and Medium ![Infographics](https://honeypotmarketing.com/wp-content/uploads/201-10.png "- digital marketing for growing businesses by honeypot marketing") Infographics are a great way for users to digest information – especially if they are visual learners and like to grab information quickly. ### **Videos** Mobile users LOVE video. You can take advantage of this revolution by **repurposing your content** into video posts. - Ensure your videos are both informative and engaging to your audience - Allow engagement: turn your comments on so that you can directly listen and respond to your audience - Add a CTA at the end of your videos to **direct viewers** to the original blog post on your website. ![Videos](https://honeypotmarketing.com/wp-content/uploads/201-11.png "- digital marketing for growing businesses by honeypot marketing") ### **Email** Get the ball rolling and start distributing content to leads you have already generated: **newsletter subscribers!** To ensure optimal performance, consider these tips: - Send your emails at **peak times** - Send emails for the **launch of new post** - Enable **social shares** through email - Include **links** to original articles ![Email](https://honeypotmarketing.com/wp-content/uploads/201-12.png "- digital marketing for growing businesses by honeypot marketing") Email may be your strongest tool for quick content distribution and with minimal effort! ### **Podcast** Get creative with your distribution strategies. Consider repurposing your successful blog posts into podcasts. Some benefits include: - Offers **extra value** and personal insights - Adds a natural and **engaging tone** - Allows for further communication and a **deeper dive** into your topic ![Podcast](https://honeypotmarketing.com/wp-content/uploads/201-13.png "- digital marketing for growing businesses by honeypot marketing") Some people digest information better when they are listening to it rather than reading it. A podcast allows users to **listen to your content on the go!** ### **Monitoring Your Growth** Using tools like Google Analytics will help monitor your blog over time. Pay attention to: - Which articles get the most **traction** - Which headlines drive more **CTR** and **longer sessions** - Changes in your **onsite metrics** and **bounce rate** - How changes in layout affect clicks and conversions ![Monitoring Your Growth](https://honeypotmarketing.com/wp-content/uploads/201-14.png "- digital marketing for growing businesses by honeypot marketing") Paying attention to your analytics will help you understand what works best for your blog, and understand how you can increase traffic. ## **Wrapping It Up** **Content marketing** is one of the most powerful ways to grow your blog and take traffic to the next level. ![Wrapping It Up](https://honeypotmarketing.com/wp-content/uploads/201-15.png "- digital marketing for growing businesses by honeypot marketing") As we now know, growing your blog takes **time**, **effort**, and **investment**, but once it ranks, it will live on for a long time. We hope you enjoyed understanding blogging is important for growth. If you’re looking for more great content, check out some of our other reads below: [Why You Need a Paid and Organic Marketing Plan](https://honeypotmarketing.com/why-you-need-paid-and-organic-marketing-plan/) [Instagram Fundamentals: From Zero to Hero](https://honeypotmarketing.com/instagram-fundamentals-zero-to-hero/) [How to Promote Your Business in Mobile App Ecosystem](https://honeypotmarketing.com/how-to-promote-your-business-in-mobile-app-ecosystem/) **Categories:** Content Marketing **Tags:** Content Creation, Content Distribution, Copywriting, Growth Hacking --- ### [Kicking Off the Holiday Season With Winning Black Friday Strategies](https://honeypotmarketing.com/video/kicking-off-the-holiday-season-with-winning-black-friday-strategies/) **Published:** November 1, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1635539195230_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1635539195230_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Right about now, consumers are making their holiday shopping lists, checking them twice, and gearing up for holiday sales. The **busiest** shopping time of the year is just around the corner. And this year, it’s only expected to be **busier than ever**. As a small business, you may be wondering how you can **compete for attention and make those sales.** But before we kick off, let’s take a look on; ## **What’s new?** What’s new in marketing? [**Instagram Makes Links in Stories Available to All Accounts**](https://www.socialmediatoday.com/news/instagram-makes-links-in-stories-available-to-all-accounts/609021/?fbclid=IwAR1o14aodU06IMupJ9nMopW-2K7ghNPOSOXXrh8yLxfb8X2xI5Yy6MxSCsg) – Instagram has announced that links are now being made available in Instagram Stories for all users, not just those with 10k followers or verified accounts. [**In the middle of a crisis, Facebook Inc. renames itself Meta** ](https://www.msn.com/en-ca/news/world/facebook-rebrands-as-meta-to-emphasize-metaverse-vision/ar-AAQ49R2?ocid=msedgntp&fbclid=IwAR12hINJWI5-b6MiutHyzUrpM5v3GjmXeCvyg3myKan4uNg8QLktB0dUUqk)– Facebook Inc. is now called Meta Platforms Inc., or Meta for short, to reflect what CEO Mark Zuckerberg said Thursday is its commitment to developing the new surround-yourself technology known as the “metaverse.” [**Twitter Launches Spaces Recording Option to Some Hosts**](https://www.socialmediatoday.com/news/twitter-launches-spaces-recording-option-to-some-hosts/609116/?fbclid=IwAR1Oq3TDh96TRaaVVMDHHJkU2w9ttaUUzqTlEHJC8oUMrDuJzMQ3ZkUuZ5Y) – Twitter looks to make Spaces a bigger element of the in-app experience; it’s now rolling out a critical update that could help to take it to the next level. [**Facebook outlines a multi-year plan to rebuild targeting systems as growth slows**](https://www.marketingdive.com/news/facebook-outlines-multiyear-plan-to-rebuild-targeting-systems-as-growth-slo/608885/?fbclid=IwAR0Nx_Yebp5xb6HbqHscGO3iPHvIZ9OGqbuGE1I8SIhOtxemZSEVPzQ-ge8) – Facebook is spinning off its Reality Labs unit focused on augmented and virtual reality (AR/VR) hardware as a separate reporting segment starting in the fourth quarter. [**Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week** ](https://www.socialmediatoday.com/news/instagram-will-enable-users-to-upload-photos-and-videos-via-desktop-from-th/608527/?fbclid=IwAR3uB3vUqS6cKmg9tRLVFbzEUKbSk5LP2Zxt1vGAv_2UMok2Mhx3ZC3ySA0)– Instagram has announced that it’s adding an image and video posting functionality from the desktop version of the platform as of October 21st ## **What’s working?** We’re about to enter the **Holiday Rush**. As a small business, you want to **compete and make the experience enjoyable for you and your customers**. ![What's Working?](https://honeypotmarketing.com/wp-content/uploads/202-1-1024x752.png "- digital marketing for growing businesses by honeypot marketing") What can you do? Well, let’s show you! ## **Black Friday Strategies: How Do Small Businesses Compete?** ![Black Friday Strategies: How Do Small Businesses Compete?](https://honeypotmarketing.com/wp-content/uploads/202-2.png "- digital marketing for growing businesses by honeypot marketing") Competing with big companies is a challenge. Here are some strategies to get your small business out there: - Email Automation: **It saves you and the customer a great amount of time** by eliminating the manual process of sending emails. - For example, when someone visits a site, they are **automatically added to a marketing database** and categorized based on their interests, location, and behaviours. - Increase your digital presence: By using social media platforms, you can **increase your reach**. Show off **snackable content** **of your product** in short videos on TikTok and Instagram. ![Black Friday Strategies: How Do Small Businesses Compete?](https://honeypotmarketing.com/wp-content/uploads/202-3.png "- digital marketing for growing businesses by honeypot marketing")![Black Friday Strategies: How Do Small Businesses Compete?](https://honeypotmarketing.com/wp-content/uploads/202-4.png "- digital marketing for growing businesses by honeypot marketing") To compete with larger companies, you can **offer bundles with perceived value**. When selling a product, you can offer your customers an add-on with their purchase. These add-ons can vary depending on the product you are selling. For example, if your company sells bundles of cheese, you can **add a free recipe ebook** to the bundle to sweeten the deal. This, along with a gift card to your store or free shipping, can add value to your campaign for your customers. ## **Creating Value Bundles** Creating mixed bundles is a great way to bring sales. ![Creating Value Bundles](https://honeypotmarketing.com/wp-content/uploads/202-5.png "- digital marketing for growing businesses by honeypot marketing") **Pairing items that compliment each other** in the bundle help as well. Pairing a higher-end item with an add-on will not only make the higher-end item more appealing, but it will give it a higher perceived value as well. This can help with the selling of less popular items at no cost to you. Offering complimentary items to your audience gives them a **feeling of appreciation** and feels like they are getting more than what they paid for. ## **Upsell and Cross-Sell** A customer has items in their cart, but how do you provide extra value while increasing your profits? **Show them offers they can’t refuse!** **![Upsell and Cross-Sell](https://honeypotmarketing.com/wp-content/uploads/202-6.png "- digital marketing for growing businesses by honeypot marketing")** **Upsell:** Selling something more expensive than the original product. Scenario: A customer has a 1lb bag of coffee in their cart and is instead offered a 2lb bag at a more **cost-friendly price.** **Cross-sell:** Selling something in addition to the original product. Scenario: A customer selects the 2lb bag of coffee and is then offered **“complementary products”** such as coffee filters and mugs. ## **Setting Up Subscription/Auto-Pay** Setting up a **subscription/auto-pay** is perfect for those Black Friday rushes. ![Setting Up Subscription/Auto-Pay](https://honeypotmarketing.com/wp-content/uploads/202-7.png "- digital marketing for growing businesses by honeypot marketing") With the subscription/auto-pay, you can easily manage your process with **recurring payments**. When setting this up, remember: - **Make it secure**: It’s the client’s data, has it secured. - **Market to customers**: Let clients know they can use it. - **Provide incentives**: Offer clients an incentive to sign up. - **Convenience**: Lowering friction. ## **Exclusive Promo Codes** **Promo codes** are a great and fun way to provide **discounts** to your customers. During the holiday season, people tend to be buying more, so a discount is something that will quickly **grab their attention**. ![Exclusive Promo Codes](https://honeypotmarketing.com/wp-content/uploads/202-9.png "- digital marketing for growing businesses by honeypot marketing") What kind of promo codes could you give out? - Percentage discount - A new deal every hour - Freebies with a purchase - Discount for subscribers - Group discounts - Scarcity: A specific number of codes available ## **Perceived Value Drives Action** **Who doesn’t love free things?** Use this to your advantage! ![Perceived Value Drives Action](https://honeypotmarketing.com/wp-content/uploads/202-10.png "- digital marketing for growing businesses by honeypot marketing") Offer “**FREE**” in benefits such as: - Bonus rewards – Free Bonus Rewards - Samples with every purchase – Free Samples - Draws, prizes, exclusive offers – Frew Exclusive Offers - Free shipping on all orders ![Perceived Value Drives Action](https://honeypotmarketing.com/wp-content/uploads/202-11.png "- digital marketing for growing businesses by honeypot marketing") ## **Wrapping It Up** Black Friday and Cyber Monday is the **kick-off to the holiday season.** It’s no longer just one day – it’s the busiest shopping time of the year! ![Wrapping It Up](https://honeypotmarketing.com/wp-content/uploads/202-12.png "- digital marketing for growing businesses by honeypot marketing") We know it can be daunting, but with these strategies, we ensure that you will have a successful and joyful holiday season this Black Friday! We hope you enjoyed understanding blogging is important for growth. If you’re looking for more great content, check out some of our other reads below: [**Content Marketing – Blogging For Growth**](https://honeypotmarketing.com/content-marketing-blogging-for-growth/) [**Designing for Users – A User-Centric Approach**](https://honeypotmarketing.com/designing-for-users-a-user-centric-approach/) [**How to Implement a Successful Marketing Funnel – Putting the Fun Back in Funnel**](https://honeypotmarketing.com/how-to-implement-a-successful-marketing-funnel-putting-the-fun-back-in-funnel/) **Categories:** Branding, Content Marketing, Digital Marketing, Small Business, Video **Tags:** Black Friday, Digital Marketing Strategy --- ### [The Importance of Social Media to Boost Sales This Holiday Season](https://honeypotmarketing.com/video/the-importance-of-social-media-to-boost-sales-this-holiday-season/) **Published:** November 9, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1636143829780_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1636143829780_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") The 2021 Holiday Season is ramping up, with Black Friday just a few short weeks away. Now is the time to start putting your holiday strategies into action. Starting with building an engaged community. Platforms like **TikTok** and **Instagram** are two powerful social media channels to consider. Between TikTok’s brand discovery engine and new Instagram features that make in-app shopping seamless, both should be part of your marketing efforts this holiday season. ## What’s new? What’s new in Marketing? [**TikTok videos boost sales, exposure for small eastern Ontario businesses**](https://www.cbc.ca/news/canada/ottawa/tik-tok-business-eastern-ontario-1.6229956?fbclid=IwAR2dQFIo9gITd7hyy9rzSt7ky3NOxmMksmXOzZmf8SW3MAvPcogzVRNNSOU) – Eastern Ontario business owners say they’ve seen sales skyrocket in recent months after turning to TikTok for promotion, where marketing videos go viral. [**Facebook skirts Apple’s App Store fees with custom subscription links for creators**](https://www.theverge.com/2021/11/3/22761620/facebook-apple-app-store-fees-subscription-links-creators?fbclid=IwAR03ppuUVXgChyRyBI67H0JLvF0QXnZIPfCRObE5w7GNkcBMQaSupayuF_c) – Creators will soon be able to share custom web links directing their fans to pay them for subscriptions using Facebook’s native payments system. [**Google My Business, now known as Google Business Profile** ](https://searchengineland.com/google-my-business-now-known-as-google-business-profile-as-google-migrates-features-to-maps-and-search-375767?fbclid=IwAR1kThMa8u9tybFPtezzYbatrmCKBqGrjixzLUSx5YLscAF_vy6qITUY2pw) – Google Business Profile will be the new name going forward for Google My Business to “keep things simple” [**Meta, formerly Facebook, is reportedly planning retail stores as it pushes into the metaverse**](https://www.cnbc.com/2021/11/05/meta-is-reportedly-planning-retail-stores-as-it-pushes-into-metaverse.html?fbclid=IwAR3TeskFLmOEbftV_nDWn0e4EpjbvV7OSXZPTBH2amO4VpTt1wZ9bAIxN6E) – Meta, formerly known as Facebook, is reportedly planning physical stores to showcase virtual reality headsets as it moves into the metaverse. [**Facebook Abandons Facial Recognition** ](https://www.socialmediatoday.com/news/facebook-abandons-facial-recognition-will-no-longer-identify-users-to-tag/609343/?fbclid=IwAR2o9wzUZDjieV94avLCD3VwpEJNEoS-rFlRRUaKPZXVPUEHDH1Ta_8c0RI)– Facebook has announced that it’s shutting down its facial recognition program and that it will also delete all of its facial recognition files. [**Pinterest Announces ‘Pinterest TV’ Shoppable Live-Stream Series**](https://www.socialmediatoday.com/news/pinterest-announces-pinterest-tv-shoppable-live-stream-series/609202/?fbclid=IwAR3Ukw_mOhz5uk3HlXacV8CT4Pdj39SCjXOos03nAsAbruJds3-yRieoBpM) – Pinterest is looking to lean into the rising live-stream commerce trend, which has already gained huge traction in China ## What’s Working? **Social media** can play a big role in your sales techniques, especially with **TikTok and Instagram**. This Holiday Season, you want to ensure you’re **effectively using these platforms** to the best of their abilities. ![What's Working?](https://honeypotmarketing.com/wp-content/uploads/203-1.png "- digital marketing for growing businesses by honeypot marketing") Let’s show you what you can do! ## **Tips To Increase Holiday Season Sales** During the holiday season, social media comes alive with festive content. Here’s what you can do: 1. Build an **engaged community**. 2. Showcase your **brand’s story.** 3. Create unique, **personalized content.** 4. Start **livestreaming & collaborating.** 5. Offer **gift guides** and helpful buyer tips! ![Tips To Increase Holiday Season Sales](https://honeypotmarketing.com/wp-content/uploads/203-2.png "- digital marketing for growing businesses by honeypot marketing") ## **Using TikTok to Increase Sales This Holiday Season** TikTok is a massive **discovery engine** where there is something for everyone! TikTokers love to shop, **share their thoughts on recent purchases**, and **discuss the online consumer experience**. ![Using TikTok to Increase Sales This Holiday Season](https://honeypotmarketing.com/wp-content/uploads/203-3.png "- digital marketing for growing businesses by honeypot marketing") This combination of an active, engaged community and discoverability makes **TikTok the perfect platform for brands** to be part of the latest holiday trends and moments. ## **Humanizing Your Brand** As humans, a lot of our actions are direct results of how we feel. One of the best marketing strategies is to use an authentic approach. **Humanize your brand** by evoking emotion and showcasing your true personality. ![Humanizing Your Brand](https://honeypotmarketing.com/wp-content/uploads/203-4.png "- digital marketing for growing businesses by honeypot marketing") **Who are you? What’s your story?** TikTok loves feel-good content, so make sure your videos **evoke positive emotions** such as humour, sentiment and nostalgia! ## **Create Unique Content** Keep your videos fresh and introduce **new perspectives** to your brand. This is where you can really take a personal approach with your content. ![Create Unique Content](https://honeypotmarketing.com/wp-content/uploads/203-5.png "- digital marketing for growing businesses by honeypot marketing") Some video topics to consider: - Meet the team – **employee** introductions - Showcase “**behind the scenes**” content - Show your **“day in the life”** at the company - Discuss your **values** as a small business - Show your **success story** – where did you start? ## **Create an Engaged Community** Use discoverability tools such as **holiday branded hashtags** to reach new audiences and increase levels of engagement. Explore **Gamified Effects** and **AR Branded Effects** as they are fun and interactive tools for creating holiday content that people want to see. ![Create an Engaged Community](https://honeypotmarketing.com/wp-content/uploads/203-6.png "- digital marketing for growing businesses by honeypot marketing") Reply to your comments and stitch or duet other creators’ videos! Talk to your audience. **An engaged community starts with you.** ## **Go Live** TikTok Live is a great way to present **new content formats** and **let your personality shine.** Use this time to engage with your audience and show them who you really are! ![Go Live](https://honeypotmarketing.com/wp-content/uploads/203-7.png "- digital marketing for growing businesses by honeypot marketing") Some topics to consider: - Host a **Q&A** session - **Live shopping:** Demonstrate new & popular products - **Small talk:** Get to know your audience - **Gift guides:** Help your audience find the perfect holiday gifts ## **Using Instagram to Increase Sales This Holiday Season** Nearly **40% of all eCommerce purchases were made on a smartphone** during the previous holiday season. ![Using Instagram to Increase Sales This Holiday Season](https://honeypotmarketing.com/wp-content/uploads/203-8.png "- digital marketing for growing businesses by honeypot marketing") As one of the fastest-growing visual platforms, Instagram has become a perfect marketplace for online shopping: - **80% of users** follow at least one brand on the platform. - **60% of Instagrammers** discover products in-app. - **One-third** of the most-viewed stories come from businesses. ## **Features to Utilize** There are various features on Instagram where you can **connect** with your audience in unique and engaging ways. - **Stories:** Host Q&A sessions, post testimonials, employee takeover, product updates - **Reels:** Show “behind the scenes”, packing an order, gift guides for loved ones - **IG Shopping:** Allow customers to shop your products without leaving the app ![Features to Utilize](https://honeypotmarketing.com/wp-content/uploads/203-9.png "- digital marketing for growing businesses by honeypot marketing") ## **Use Limited-Time Offers and Deals** Believe it or not, **time-limited offers and deals** work! The **Fear Of Missing Out** (FOMO) effect has a great impact on customers, as a result, they **hasten to buy** from you during a certain period of time to earn **rewards** ![Use Limited-Time Offers and Deals](https://honeypotmarketing.com/wp-content/uploads/203-10.png "- digital marketing for growing businesses by honeypot marketing") Showcase the importance of the event to increase buyer motivation and **create buzz around your limited-time sale!** Keep in mind that most holiday shoppers **are in a time crunch**, so keep your offer **simple and intriguing.** ## **Collaborate With Small Businesses** Collaborating with other small businesses is not only great year-round, but it is especially helpful during the holiday season! ![Collaborate With Small Businesses](https://honeypotmarketing.com/wp-content/uploads/203-11.png "- digital marketing for growing businesses by honeypot marketing") Work with brands that complement yours to create **seasonal gift packages** that everyone will love. For example, if you’re a small business that sells coffee products, see if you can partner with a small pottery business that makes mugs! This helps buyers find the perfect gift for their loved ones and allows them to **support multiple small businesses** at once. ## **Share Last-Minute Gift Ideas** Do you have that one family member that is impossible to buy for? More and more customers wait until the **last minute** to buy holiday gifts. ![Share Last-Minute Gift Ideas](https://honeypotmarketing.com/wp-content/uploads/203-12.png "- digital marketing for growing businesses by honeypot marketing") Shoppers **don’t have much time** to discover various products from different companies, so they buy from the brand that helps them **find what they’re looking for.** Consider **creating gift guides** to alleviate shoppers’ stress and give them a better idea as to what their loved ones might want! ## **Building Loyalty and Long-Term Growth** Customer loyalty is all about **creating positive relationships** with your audience. Furthermore, there are many ways to do this on TikTok and Instagram! - **Stay Genuine:** The community rewards authenticity! Tell a story through your content. - **Do Engaging:** Treat your audience like your #1 fans! Respond to their comments, like their posts, answer their questions. - **Stand Beneficial:** Provide informative content and exclusive benefits to your audience. ![Building Loyalty and Long-Term Growth](https://honeypotmarketing.com/wp-content/uploads/203-13.png "- digital marketing for growing businesses by honeypot marketing") ## **Wrapping It Up** There are many exciting and unique strategies that you can incorporate into your social media efforts this holiday season! ![Wrapping It Up](https://honeypotmarketing.com/wp-content/uploads/203-14.png "- digital marketing for growing businesses by honeypot marketing") Remember to be **authentic** and aim to thrill your customers while making their holiday season **stress-free and joyous!** **Categories:** Branding, Content Marketing, Digital Marketing, Influencer Marketing, Small Business, Social Media, Video **Tags:** 2021 brand building, Digital Marketing, Instagram, Social media marketing, Tiktok --- ### [How To Use Reels and Stories To Grow Your Business](https://honeypotmarketing.com/video/how-to-use-reels-and-stories-to-grow-your-business/) **Published:** November 16, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1636751999690_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1636751999690_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") As a business owner, you probably know by now that video content and video marketing are compelling ways for your business to grow for free online. But what if video creation has never really been your jam? Well, you’re in luck because **TikTok** and **Instagram** are here. With 2021 expected to be the year of video marketing, they are the top contender for social media marketing. It’s no secret that TikTok and Instagram Reels are popular! But Why? That’s because the tap-friendly, timely nature of Stories and Reels makes them so appealing to your followers. But if you’re struggling to make sense of these features. Or wondering how can you, as a brand, use it in your marketing arsenal? We have the answers to all your questions! But before that… ## What’s New? What’s new in Marketing? [**Instagram Adds New Text-to-Speech and Voice Effect Options in Reels**](https://www.socialmediatoday.com/news/instagram-adds-new-text-to-speech-and-voice-effect-options-in-reels/609925/?fbclid=IwAR0zH9y_4X2mgQ07xIrH-CVotSJ6-Tda5I94mLBMvsCYvxpLrNM6yuG9vdY) – Instagram is once again adding more TikTok-inspired features into its app, with the addition of a new ‘Text to Speech option in Reels clips. [**Facebook Announces New Groups Tools at Its 2021 Communities Summit**](https://www.socialmediatoday.com/news/facebook-announces-new-groups-tools-at-its-2021-communities-summit/609517/?fbclid=IwAR0zH9y_4X2mgQ07xIrH-CVotSJ6-Tda5I94mLBMvsCYvxpLrNM6yuG9vdY) – Group admins from across the platform to help them connect, share insights, and learn about upcoming features to help improve group engagement. [**Social/Influencer marketing channels will grow in 2022, on-premise digital signage bounces back** ](https://www.ipsos.com/en-ca/news-polls/Social-Influencer-marketing-channels-will-grow-in-2022-on-premise-digital-signage-bounces-back?fbclid=IwAR0w-SuOpjy1t3lviKJZXSm909JgYCjztl6kzly_7FuXxKKNQyWshyoPm4c)– Social media and influencer marketing are expected to play more significant roles in marketing plans as part of a pandemic. [**Walmart to use AR, shoppable content to connect brands with consumers**](https://www.marketingdive.com/news/walmart-to-use-ar-shoppable-content-to-connect-brands-with-consumers/609313/?fbclid=IwAR1tu1e3VOI90IvLLApFSMlHflKrvuDr4iGdoX2JEHphyuWbuooTs88mKZU) – Walmart is launching a “Joy. Fully” campaign featuring shoppable live streams, shoppable content, and, through a partnership with Facebook. [**Porch Cameras and Facebook Groups Are Turning Streets into the Surveillance States**](https://thewalrus.ca/porch-cameras-and-facebook-groups-are-turning-streets-into-surveillance-states/?fbclid=IwAR27PoSR5FEAB7UaVL9f6H5R3qzCBaBrdpr5ZKo89mSztpONGG2AsQNuFqM) – Facebook announced it was testing a hyperlocal Neighborhoods feature, formalizing—maybe entrenching—what was thus far impromptu and user-driven. [Make the Most of Your Shop on Facebook and Instagram for the Holidays](https://www.socialmediatoday.com/news/make-the-most-of-your-shop-on-facebook-and-instagram-for-the-holidays-info/609764/?fbclid=IwAR3vcnqipCskXhpMqDnCdh93aZsNWxpBX4TcwMKYMZcZdyreT5B0ZSMudx4) – Meta is looking to help businesses make the most of their opportunities on this front by sharing tips on utilizing Facebook and Instagram Shops to reach engaged shoppers in the period. [**YouTube Starts Hiding Dislike Counts to Curb Creator Harassment**](https://variety.com/2021/digital/news/youtube-hiding-dislike-counts-creator-harassment-1235108494/amp/?fbclid=IwAR2TdM6pNTCyQL5HeBXB3UlSIbikAE7PzIR_uIyBNVKFgfNLYuAfCnKSpGs) – YouTube Starts Hiding Dislike Counts to Curb Creator Harassment ## **What’s Working?** **Reels and stories** aren’t just for providing updates. They can **help grow your business** by offering exciting and engaging content that your customers will love when used efficiently. ![What's Working?](https://honeypotmarketing.com/wp-content/uploads/204-1.png "- digital marketing for growing businesses by honeypot marketing") What exactly is this reel and story content? We’ll show you; let’s dive in! ## **Forget Hard Selling** **No one likes product pushers!** Bombarding viewers with sales and offers can quickly feel overwhelming. Stories and reels are interactive tools you can use to promote **authenticity** and establish a **connection** with your audience rather than just advertising your sales. ![Forget Hard Selling](https://honeypotmarketing.com/wp-content/uploads/204-2.png "- digital marketing for growing businesses by honeypot marketing") **Successful reels and stories will:** - Give people a reason to trust your brand. - Showcase your brand’s personality. - Provide valuable content to your audience. ## **Offer Exclusive Sneak Peeks at Products** A unique way to showcase products without seeming pushy for a sale is to show sneak peeks, and new product reveals. ![Offer Exclusive Sneak Peeks at Products](https://honeypotmarketing.com/wp-content/uploads/204-3-1.png "- digital marketing for growing businesses by honeypot marketing") Not only does this **create excitement** around a product or event before it launches, but it also allows the audience to feel special – as if they’ve been told a secret! [![](https://honeypotmarketing.com/wp-content/uploads/204-3-1024x797.png "- digital marketing for growing businesses by honeypot marketing")](https://www.instagram.com/p/CTSJZP2Ag8d/) These short, enticing snippets of content are a great way to have viewers coming back for more! The more exclusive your content is, the more reason your audience has to continue **engaging with you.** ## **Showcase Your Products in Action** Displaying your products in action can be that **final push** someone needs to **finalize a purchase.** [![Showcase Your Products in Action](https://honeypotmarketing.com/wp-content/uploads/204-4.png "- digital marketing for growing businesses by honeypot marketing")](https://www.instagram.com/tv/BW_V3bflYiF/) Many of us have had the unfortunate surprise when we order something online, and it looks nothing like we expected when we receive it. Exhibiting your products in **real-life scenarios** can limit this heartache and allow your audience to understand better how your product **works and looks.** ## **Behind the Scenes / Day in the Life** Consumers respect when a company is **transparent**. ![Behind the Scenes / Day in the Life](https://honeypotmarketing.com/wp-content/uploads/204-5-1.png "- digital marketing for growing businesses by honeypot marketing") By showing the inside process of your product or team, you can **create a more intimate engagement** with your audience. You can **build everlasting trust** with customers when you pull back the curtain on the development. ## **Create a Before and After** Give your audience a live **demonstration of your product in action** through stages in reels on Instagram or Tiktok. Is your product unique? Show the consumer **what separates you from the competition**. ![Create a Before and After](https://honeypotmarketing.com/wp-content/uploads/204-6-1024x546.png "- digital marketing for growing businesses by honeypot marketing") ![Create a Before and After](https://honeypotmarketing.com/wp-content/uploads/204-7-1024x591.png "- digital marketing for growing businesses by honeypot marketing") **Consumers feel gratification in seeing a product fulfill their selling point** by seeing it firsthand. They want **a reason to solidify their purchase**. ## **Provide Educational Content** You can **share** unique ways to use your product or new ways to get results from the service you offer. Showing people how to wear or style your product or when it’s the “**perfect time**” to use your service can help them connect with your company. [![Provide Educational Content](https://honeypotmarketing.com/wp-content/uploads/204-8.png "- digital marketing for growing businesses by honeypot marketing")](https://www.instagram.com/reel/CQqv7bWFSE0/?utm_medium=copy_link) Give them **insight** into how exactly your product or service is going to transform their lives. Take some time to **create FAQ Reels** that answer the most common questions with some humour or exciting visuals. You can also **take clips from your podcast or webinar** and create snackable, informative videos. ## **Instagram Takeovers** A strategic Instagram takeover is an **opportunity to collaborate** with like-minded businesses, reach a new audience and gain new customers. [![Instagram Takeovers](https://honeypotmarketing.com/wp-content/uploads/204-9-569x1024.png "- digital marketing for growing businesses by honeypot marketing")](https://www.instagram.com/stories/highlights/18013220041311014/) With you as the guest, the hosting account gets **fresh, valuable content** that their followers will love – without having to do much themselves. And if everything goes well, an Instagram Stories takeover can lead to developing even **STRONGER** relationships in your niche. Don’t offer to guest hosts or invite just ANYONE to take over your Instagram Stories. You want the partnership to feel **authentic**, and the person or company needs to extend your **brand’s values.** ## **Shoutout Employees / Customer Appreciation** Giving shoutouts to your employees can help provide some added **personality to your brand**. Customers react better to employees that they can relate with, thus **creating a deeper connection**. [![Shoutout Employees / Customer Appreciation](https://honeypotmarketing.com/wp-content/uploads/204-10-568x1024.png "- digital marketing for growing businesses by honeypot marketing")](https://www.instagram.com/stories/highlights/17856302924448711/) This, in turn, can increase more **repeat business**. What can you do? - Shoutout employee accomplishments - Shoutout employee milestones - New employee announcement ## **Wrapping It Up** Stories and Reels are a fun and effective way to interact with your audience. They provide a new way for your customers to see you while showcasing your brand’s **personality.** Stories and Reels are shown to provide more reach, therefore, having more eyes on your content. **Categories:** Branding, Content Marketing, Digital Marketing, How To, Small Business, Social Media, Video **Tags:** Instagram, Reels, Small Business, Tiktok --- ### [5 Scroll Stopping Creative Ideas to Use For Black Friday](https://honeypotmarketing.com/ecommerce/5-creative-ideas-black-friday/) **Published:** November 22, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1637357065176_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1637357065176_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone’s video? We’ve sure been there before! Moreover, when it’s a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn’t an exact science! You can use some tried and tested best practices to elevate your videos across all social channels. With Black Friday just around the corner, now is the time to use creative ideas that will **get your audience to stop the scroll** and look at your content. But before that, let discuss ## What’s new? What’s new in Marketing? [**Instagram will shut down its companion app Threads by year-end**](https://techcrunch.com/2021/11/17/instagram-will-shut-down-its-companion-app-threads-by-year-end/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAKBDoLmQNwK1EZLuRphEjs4ueWGF-WqpE1cCcnuE74ptxLDJch1Mg7seMjxryePmIXHqHF55dQKYp9W5pvsNJ24KKingtj-6bxRbViK0-h0bf5IGlsUVUL2Gth2zJAiNqxhnayTyk35T1iCT1yaiscWt20PIAEZr6_BeJbIIv4c5&fbclid=IwAR0kPfevvz7N2D8VE67baTRQ4aKL-vWJDceWL6h89TZ7Tts8zC8pyacKhi4) – Existing Threads users with an in-app notice, which will direct them to return to Instagram to message their friends going forward. [**Google signs a 5-year deal to pay for news from AFP** ](https://www.reuters.com/technology/google-signs-5-year-deal-pay-news-afp-2021-11-17/?fbclid=IwAR34b3avxXDj06s_TzB4zxXTeIZ4HslVx6fJF9caY3Fujb3DEDj-kcJpq18)– Google will begin paying Agence France-Presse for its news content as part of the broad five-year partnership. [**Introducing More Control for People and Brands in News Feed**](https://www.facebook.com/business/news/introducing-more-control-for-brands-and-people-in-feed?__cft__[0]=AZXB3aOhZHAB7-dHRIKPo4Y1Zl-J0jVG_5FZ2i5vOAITfjVSzasrGmI5ZfNAEqadwUiC4RV3bSMZrltnftrYgxvHE2Tpklq-uQAmjKQYugHI9hx0rtXWT_u2I3RLoR33uef1sOU-aEDt_Jt1xZc_Yr0lhicUzAx5wew38ZcCGnHQbq8OhyhzQZw772eaxLq_kiM&__tn__=R]-R) – Instagram announced plans to collaborate with third-party partners to develop a brand suitability verification tool. [**Facebook tests tool to allow users to manage the content they see** ](https://www.theguardian.com/technology/2021/nov/19/facebook-is-testing-tool-to-allow-users-to-manage-content-they-see?fbclid=IwAR3Z-P4mSk9a00GOBF1aP1gH2yPq3EJlYdpwMijM7KWXxfzwhteo1bpFuG0)– Facebook is testing a feature allowing users to control how much content they view from friends, groups and public figures. [**Snapchat Launches Multi-Format Ad Placements to Help Maximize Reach and Engagement**](https://www.socialmediatoday.com/news/snapchat-launches-multi-format-ad-placements-to-help-maximize-reach-and-eng/610168/?fbclid=IwAR3cI7Rl3TjebJcVZXGw526os_1vAWbJjaSUYguqM2pOQVj4hNyWxFwhZ4E) – Snapchat will enable advertisers to incorporate multiple video ad formats within a single ad set, with its new ‘Multiple Formats’ delivery option launching this week. [**Gemini Raises $400 Million To Build A Metaverse Outside Facebook’s Walled Garden**](https://www.forbes.com/sites/michaeldelcastillo/2021/11/18/gemini-raises-400-million-to-protect-the-metaverse-from-meta-facebook/?sh=5acb9fee5f57&fbclid=IwAR1SoBqG3fOwbIUs0SQpI5ACAS7exlzY46-MaCO58v1Q46k2PKJTBsHrXWs) – After seven years of funding their Gemini cryptocurrency empire out of pocket, Tyler and Cameron Winklevoss are in the process of signing the last documents on their first round of capital. [**Google Launching November 2021 Broad Core Algorithm Update** ](https://www.searchenginejournal.com/google-broad-core-algorithm-update-november-2021/427373/?utm_source=linkedin&utm_medium=social&utm_campaign=linkedin-auto-publish&fbclid=IwAR3IrpplY95yobDQUm_sVBIM--oOQL4UAnATyKJCHGpi_wLdOtjeuOoibwI#close)– Google is giving everyone advance notice that a broad core algorithm update will be released. ## What’s working? Black Friday is fast approaching and, with that, the busiest sales time of the year. So how are you going to **“stop the scroll”** and get people to engage? ![What's Working?](https://honeypotmarketing.com/wp-content/uploads/205-1.png "- digital marketing for growing businesses by honeypot marketing") Let’s take a look at some creative ideas for grabbing attention – and sales. ## **Understanding the Why** **What should your Black Friday Creative look like? ![Understanding the Why](https://honeypotmarketing.com/wp-content/uploads/205-2.png "- digital marketing for growing businesses by honeypot marketing") **Firstly, Before opening Photoshop or Canva, ask yourself: - What are my goals? - Which channels and ad formats will be used? - Which pain point will be the focus? - What emotion are you trying to evoke? - What kind of visual would convey your message well ## **Design Tools** When creating and optimizing your designs for Black Friday, there are **several tools for you to consider**, both free and paid. ![Design Tools](https://honeypotmarketing.com/wp-content/uploads/205-3.png "- digital marketing for growing businesses by honeypot marketing")Be sure to use the features in the apps themselves because not only is it easier the algorithm favours in app features **Paid Tools:** - **Adobe** – Photoshop, Illustrator, Rush, Spark - **Stencil** – Online graphic design tool - **Mojo** – Great for stories and light video editing **Free Tools:** - **Canva** – Graphic design platform with a premium version - **Photopea** – Online photo editor very similar to Photoshop - **Tezza** – Photo and video editing - **Unfold** – Great for stories and video posts - **Record It!** – Useful for recording how-to’s - **SnapSeed, Lightroom, Foodie** – Fee photo editing and filters ## **How to Create A Style Guide** It’s essential for every marketer producing content to have a style guide! ![How to Create A Style Guide](https://honeypotmarketing.com/wp-content/uploads/205-5.png "- digital marketing for growing businesses by honeypot marketing") They ensure brand consistency for every piece of content, no matter who created it. ![How to Create A Style Guide](https://honeypotmarketing.com/wp-content/uploads/205-6.png "- digital marketing for growing businesses by honeypot marketing") ## **Don’t Forget to Personalize Your Creatives** **You don’t need to reinvent the wheel for each one of your designs. Furthermore, many tools come with pre-set templates that you can customize using your style guide for efficient, consistent production. ![Don’t Forget to Personalize Your Creatives](https://honeypotmarketing.com/wp-content/uploads/205-7.png "- digital marketing for growing businesses by honeypot marketing") **Some customization options are…** - Uploading your images and videos - Setting your custom colour palette - Uploading brand fonts and logos - Establishing preset filters and photo edits - Using preset video transitions and lower thirds - Specific guidelines for stock photo and video sourcing ## **Scroll-Stopping Creative Ideas: #1 Make Them Laugh** **Craft your own memes and gifs intended for sharing to tap into new audiences and gain maximum reach. ![Scroll-Stopping Creative Ideas: #1 Make Them Laugh](https://honeypotmarketing.com/wp-content/uploads/205-8.png "- digital marketing for growing businesses by honeypot marketing") - Use tools like iLovelMG.com, Kapwing Meme Generator, and Quickmeme to easily craft your memes. - **Memejacking** – Jump on trending memes to ride the wave of excitement. - **Make your memes relatable**. The hilarity of your meme doesn’t mean it’s going to work for your audience. - **Meme challenges**. Choose an image that works for your business and ask your audience to caption it. ## **Scroll-Stopping Creative Ideas: #2 Add Scarcity** **Build Anticipation. Showcase Excitement. ![Scroll-Stopping Creative Ideas: #2 Add Scarcity](https://honeypotmarketing.com/wp-content/uploads/Ipsy-Countdown-Email.gif "- digital marketing for growing businesses by honeypot marketing") - **Purchase countdowns –** This defines the scarcity parameters. - **Sale price countdowns –** This presents how much time is left before the sale price ends. - **Low stock notices –** This displays how much inventory is left. - **Purchase Notifications –** Demonstrates the popularity of the item. ## **Scroll-Stopping Creative Ideas: #3 Doorbuster Deals** **A great deal can stop one of your VIP customers in mid-scroll.** ![Scroll-Stopping Creative Ideas: #3 Doorbuster Deals](https://honeypotmarketing.com/wp-content/uploads/205-9.png "- digital marketing for growing businesses by honeypot marketing") Put the deal front and centre with special or exclusive products, VIP imagery, and giveaway incentives (like the first 50 purchases also get free shipping.) - Adding a countdown timer to your creatives can encourage your subscribers to take action right away. - Giveaway Incentives such as ‘Priority Access’ or ‘ First 30 orders will get free shipping’ give them a compelling reason to purchase. ## **Scroll-Stopping Creative Ideas: #4 Partner with an Influencer** ![Scroll-Stopping Creative Ideas: #4 Partner with an Influencer](https://honeypotmarketing.com/wp-content/uploads/205-10.png "- digital marketing for growing businesses by honeypot marketing") **Take advantage of the new content collaboration tools on social media platforms and find yourself an influencer or creator to develop content like: - Product Reviews and Comparisons - Account Takeovers for FAQs - How-To Videos - Video Challenges - Inspirational Video - Results “UGC” Style Video (for instance, I used this service and here is what my site traffic looks like now) ## **Scroll-Stopping Creative Ideas: #5 Carousel Posts** **Image Posts Are Not Dead. ![Scroll-Stopping Creative Ideas: #5 Carousel Posts](https://honeypotmarketing.com/wp-content/uploads/205-11-1024x601.png "- digital marketing for growing businesses by honeypot marketing") Carousels (or multi-image ads) allow you to guide the user through your product or services’ essential information and let you showcase product bundles. **Pro Tip: Tap into the aesthetic your audience loves** when choosing your photo props and filters. ## **Developing Your Marketing Kit** ![Developing Your Own Marketing Kit](https://honeypotmarketing.com/wp-content/uploads/205-12.png "- digital marketing for growing businesses by honeypot marketing") **Share business updates and highlights.** Create custom posts and social posts from reviews and updates. **Customize posts you can share today.** Change the style, colours, and more on your marketing materials to match your business needs. ![Developing Your Own Marketing Kit](https://honeypotmarketing.com/wp-content/uploads/205-13.png "- digital marketing for growing businesses by honeypot marketing") **Share your story with a personalized video.** Share business names and some questions for a quick and easy video to share on social. **Printable posters to kick off your marketing.** Download your in-store kit and receive printable posters, signs and stickers for your business. ## **Wrapping It Up** Taking advantage of creative design tools can help turn your ad into a customer magnet. ![Wrapping It Up](https://honeypotmarketing.com/wp-content/uploads/205-14.png "- digital marketing for growing businesses by honeypot marketing") You can add a personal touch to your designs to give your brand an authentic personality through storytelling. We hope you enjoyed understanding blogging is essential for growth. If you’re looking for more great content, check out some of our other reads below: [**Kicking Off the Holiday Season With Winning Black Friday Strategies**](https://honeypotmarketing.com/kicking-off-the-holiday-season-with-winning-black-friday-strategies/) [**The Importance of Social Media to Boost Sales This Holiday Season**](https://honeypotmarketing.com/the-importance-of-social-media-to-boost-sales-this-holiday-season/) [**How To Use Reels and Stories To Grow Your Business**](https://honeypotmarketing.com/how-to-use-reels-and-stories-to-grow-your-business/) **Categories:** Branding, eCommerce **Tags:** 2021 brand building, Black Friday, creative marketing, Instagram --- ### [10 Google Business Profile Tips for Success](https://honeypotmarketing.com/winlocal/google-business-profile-success-tips/) **Published:** November 29, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1637961657875_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1637961657875_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") *Did you know that 97% of people learn more about a local company* ***online*** *than anywhere else?* The sweet, simple days of yellow pages and phonebooks are long behind us! For small businesses, it’s no longer a nice perk to have your business in an online directory; it’s a must-have! Unfortunately, many companies overlook one of the most potent tools to achieve this and other core business objectives: ***Google Business Profile.*** **Google My Business is like a virtual phonebook**! Not only does Google My Business make your business easier to find on Google, but it also helps you to reach potential customers that would otherwise not know how to find your business. So whether you’re considering creating a listing for your business or looking for the best ways to boost your local presence, Google My Business is well worth your time! ## What’s Working? **Google My Business** is a valuable tool to help businesses gain exposure. But you may not be using GMB to its full potential. Here are ten things that you can do to make your profile more effective. ![What's Working?](https://honeypotmarketing.com/wp-content/uploads/206-1-1024x759.png "- digital marketing for growing businesses by honeypot marketing") Let’s go! ## **1. Why is a Google Business Profile Important?** Google My Business has replaced Yellow Pages has become the must-have online directory. The users are highly motivated in their searches. As a result, we get a considerable search intent. ![Why is a Google My Business Profile Important?](https://honeypotmarketing.com/wp-content/uploads/206-2-1024x669.png "- digital marketing for growing businesses by honeypot marketing") There are thousands of keywords you could optimize for using Google My Business, and various tools come along with it. ## **2. What Makes a Google Business Profile Successful?** Google My Business is one stop where you can provide quality information to reach your audience. ![What Makes a GMB Profile Successful?](https://honeypotmarketing.com/wp-content/uploads/206-3-1024x683.png "- digital marketing for growing businesses by honeypot marketing") By Optimizing your Google My Business Profile, you are sending Google signals which will help you rank higher in the searches and increase visibility among your audience. ## 3. MetaData – What is that? Your Google My Business Listing is an **important ranking signal to Google’s local algorithm** when it comes to being found in the Google map pack, Google maps, and localized search results. As a result, you must give as much information using Google My Business Profile metadata to rank higher in Google. ![MetaData - What is that?](https://honeypotmarketing.com/wp-content/uploads/206-4-1024x753.png "- digital marketing for growing businesses by honeypot marketing") Metadata can be an image description of the photo you uploaded on Google My Business, Or the camera you took pictures with! ## 4. **Understanding Your Local Rank Using Local Falcon** It is fine having a Google My Business profile, but unless it ranks in the Google Map 3-pack, you have zero visibility in local search. Appearing in Google Maps drives an insane volume of enquiries online. ![Understanding Your Local Rank Using Local Falcon](https://honeypotmarketing.com/wp-content/uploads/206-5-1024x768.png "- digital marketing for growing businesses by honeypot marketing") Local Falcon understands the importance of ranking higher in Google Maps search. Local Falcon is a local rank tracking tool for local SEO Analytics and delivers live organic results. ## 5. Optimize Images for Local Search It’s an SEO fact that photos create more engagement, reach and click-throughs for you Google My Business. When consumers are looking through your business profile on Google, it is essential to optimize your business photos. ![Optimize Images for Local Search](https://honeypotmarketing.com/wp-content/uploads/206-6.png "- digital marketing for growing businesses by honeypot marketing") Invest in high-quality photos that can set your business apart from your competition and help entice consumers to visit your business. Also, don’t forget to update the image’s alt tags! ## 6. Adding Products to your business profile Optimize your listing using the products feature. Google My Business features products now and product collections complete with images, details, pricing, and related products. ![Adding Products to your GMB profile](https://honeypotmarketing.com/wp-content/uploads/206-7.png "- digital marketing for growing businesses by honeypot marketing") This feature is an awesome way to keep customers engaged without leaving your GMB profile. It lets users view more information about your products and services. ## **7. Adding Services to your Google Business Profile** It’s important to remember that Google My Business is essential to a thriving local marketing strategy. ![Adding Services to your GMB profile](https://honeypotmarketing.com/wp-content/uploads/206-8-1024x601.png "- digital marketing for growing businesses by honeypot marketing") By adding services to your Google My Business Profile, your business will be able to capture new leads and convert searchers into customers. Keep your services specific to showcase the range of services you offer. ## 8. Call and Calls history With the ‘Call History’ feature within its Google My Business, business owners see and respond to missed calls from Google Search and Maps. ![Call and Calls history](https://honeypotmarketing.com/wp-content/uploads/206-9-1024x708.png "- digital marketing for growing businesses by honeypot marketing") The Call History allows you to: - Keep track of phone calls from customers on Google Search and Maps - Respond to missed calls and stay engaged with customers - Keep your calls from Search and Maps in a single place ## 9. Messaging – So Customers can chat directly with you! Looking for a convenient and easy method to engage with your customers? Visitors can message you directly from your business listing on Google Search or Google Maps with Google My Business Messaging. ![Messaging -  So Customers can chat directly with you!](https://honeypotmarketing.com/wp-content/uploads/206-10.png "- digital marketing for growing businesses by honeypot marketing") They’ll no longer have to search through your website for a way to connect you. ## 10. **Building Citations to Increase Your Google Local Rank** Citations are any mention of your business mane across the web, even if those mentions are not linked directly to your website. These citations can include local listings, review sites such a Yelp and your listing on Google. ![Building Citations to Increase Your Google Local Rank](https://honeypotmarketing.com/wp-content/uploads/206-11-1024x389.png "- digital marketing for growing businesses by honeypot marketing") Creating consistent citations, meaning your business information such as your name, address and phone number, si the same across the web is important because it shows Google that the information on these sites is trustworthy. There are several auto-submit software to create citations, such as Bright Local. ## Wrapping Up **Google My Business** is a powerful tool that can boost your profile and make it more effective, so take advantage of it! ![Wrapping It Up](https://honeypotmarketing.com/wp-content/uploads/206-12.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed understanding blogging is essential for growth. If you’re looking for more great content, check out some of our other reads below: [5 Scroll Stopping Creative Ideas to Use For Black Friday](https://honeypotmarketing.com/5-scroll-stopping-creative-ideas-to-use-for-black-friday/) [The Importance of Social Media to Boost Sales This Holiday Season](https://honeypotmarketing.com/the-importance-of-social-media-to-boost-sales-this-holiday-season/) [Content Marketing – Blogging For Growth](https://honeypotmarketing.com/content-marketing-blogging-for-growth/) **Categories:** Digital Marketing, How To, Winlocal **Tags:** 2021 brand building, Digital Marketing, google business, Google My Business, Small Business Marketing --- ### [Using Canva to Streamline Creative Production Workflows](https://honeypotmarketing.com/video/using-canva-to-streamline-creative-production-workflows/) **Published:** December 6, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1638567129475_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1638567129475_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Did you know that there’s a difference between graphic design and production design? The production design is when you develop an effective creative workflow that streamlines building and editing graphics and video for social media. Seem impossible? It’s easier than you may think! Marketers have long loved ***Canva*** because it is fast and easy! With Canva, agencies of all sizes can efficiently streamline the creative process. When it comes to getting ahead of workflow inefficiencies, removing roadblocks and scaling your output, *Canva may be the right fit for agencies*. ## **What’s working?** Collaboration is a wonderful thing, but it’s not always easy. Things can get a little hectic (not to mention time-consuming) when you have various people weighing in on the same project. How do you ensure that **quality work** standards are met while saving time, energy and resources? ![What's Working](https://honeypotmarketing.com/wp-content/uploads/207-1.png "- digital marketing for growing businesses by honeypot marketing") Let’s talk about it. ## **Work Smarter!** *(Not harder)* Canva is a great tool to ensure your team is on the same page when producing content. ![Work Smarter!](https://honeypotmarketing.com/wp-content/uploads/207-2-1024x722.png "- digital marketing for growing businesses by honeypot marketing") Canva can help with: - Creating **cohesive** content - Team **collaboration** - Comments - Proof Sharing - Last-minute **revisions** ## **Create Your Brand Kit** Ensure your designs are **cohesive** and avoid confusion by developing your brand kit. ![Create Your Brand Kit](https://honeypotmarketing.com/wp-content/uploads/207-3-1024x682.png "- digital marketing for growing businesses by honeypot marketing") You can add design rules such as: - Official fonts - Official colours and palettes - Company logos ## **Explore Templates** Canva is a great platform to get your creativity flowing. It offers **a collection of thousands of free templates to choose from** that are **ready-to-use** for your projects. ![Explore Templates](https://honeypotmarketing.com/wp-content/uploads/207-4-1024x688.png "- digital marketing for growing businesses by honeypot marketing") Whether you need **a design for social media, video, presentations, or printing**, Canva has a wide selection of templates for each platform. ## **Personalizing Templates** Personalize your template to suit your business by giving it flair and personality. You can use Canva to **create your own custom branded template** for future use. ![Personalizing Templates](https://honeypotmarketing.com/wp-content/uploads/207-5.png "- digital marketing for growing businesses by honeypot marketing") You can **upload your own elements** into Canva’s templates and publish them for other users. ## **One-Stop-Shop** You never have to leave Canva! They make it easy to: - Create designs for any occasion - Edit photos, remove backgrounds, etc. - Store your assets ![One Stop Shop](https://honeypotmarketing.com/wp-content/uploads/207-6-1024x694.png "- digital marketing for growing businesses by honeypot marketing") Everything from fonts to stock photography and videos can be found on Canva! ## **Storing & Sharing Assets** Canva is great for collaboration for various reasons: - You can **share designs** via email, links and folders - Folders are a great way to stay **organized** - **Retain control** over who can view and edit designs ![Storing & Sharing Assets](https://honeypotmarketing.com/wp-content/uploads/207-7.png "- digital marketing for growing businesses by honeypot marketing") ## **Work From Anywhere** Assets get stored in the cloud which is great for many reasons: - **No need to waste time** sending large files to your team - Work from **anywhere, anytime** - Easily start a project at work and pick up right where you left off at home ![Work From Anywhere](https://honeypotmarketing.com/wp-content/uploads/207-8-1024x705.png "- digital marketing for growing businesses by honeypot marketing") ## **Edits & Tweaks** Aside from a stress-free design process, Canva is also great for those needing last-minute edits. - **No need to hunt down your design team** when a minor revision is needed - Edits can be made in the blink of an eye - Allows **various members** of your team to have access and be able to **collaborate** or update as needed ![Edits & Tweaks](https://honeypotmarketing.com/wp-content/uploads/207-9-1024x625.png "- digital marketing for growing businesses by honeypot marketing") ## **Time Saving Tools & Plugins** Common Production Design Tasks include: - Background Removal - Basic Image Retouching - Image Enhancements - Mock-Ups ![Time Saving Tools & Plugins](https://honeypotmarketing.com/wp-content/uploads/207-10-1024x706.png "- digital marketing for growing businesses by honeypot marketing") Canva Effects and Plugins enable a Production Design team to edit and produce content quickly. Providing your design team more time to focus on more complicated projects. ## **Wrapping It Up** When it comes to **increasing productivity** and saving time, Canva is a powerful resource. ![Wrapping It Up](https://honeypotmarketing.com/wp-content/uploads/207-11-1024x468.png "- digital marketing for growing businesses by honeypot marketing") It’s user-friendly, which makes it not only enjoyable but a great asset for your team. We hope you enjoyed understanding blogging is essential for growth. If you’re looking for more great content, check out some of our other reads below: **[10 Google My Business Tactics Businesses & Entrepreneurs Can Use to Succeed](https://honeypotmarketing.com/10-google-my-business-tactics-businesses-entrepreneurs-can-use-to-succeed/)** **[5 Scroll Stopping Creative Ideas to Use For Black Friday](https://honeypotmarketing.com/5-scroll-stopping-creative-ideas-to-use-for-black-friday/)** **[How To Use Reels and Stories To Grow Your Business](https://honeypotmarketing.com/how-to-use-reels-and-stories-to-grow-your-business/)** **Categories:** Branding, Content Marketing, Digital Marketing, How To, Video **Tags:** Design --- ### [13 Holidays Social Media Ideas for Small Business](https://honeypotmarketing.com/winlocal/13-holidays-social-ideas-to-stand-out-from-the-crowd/) **Published:** December 13, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1639171463756_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1639171463756_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") The holiday sales season is here! It’s time for that generic holiday post that we see every year. Let’s steer clear of that and take a look at some fun and engaging ideas you can do to **spice up the holidays.** ![13 Social Ideas for the Holidays](https://honeypotmarketing.com/wp-content/uploads/208-1.png "13 social ideas for the holidays - digital marketing for growing businesses by honeypot marketing") ## 1. **Feature New Products** You can give your audience an insightful experience through Facebook and Instagram Stories by giving them a **behind-the-scenes** look at your products. This is an opportunity to: - Showcase products in action - Demonstrate “how it’s made” - Display the benefits of your product ![Feature New Products](https://honeypotmarketing.com/wp-content/uploads/208-2.png "feature new products - digital marketing for growing businesses by honeypot marketing") ## 2. **Offer Express Shipping Benefits** The holidays are stressful enough – so alleviating some of the hassles of last-minute shopping will significantly help your customers. ![Offer Express Shipping Benefits](https://honeypotmarketing.com/wp-content/uploads/Express-Shipping-1024x1024.jpg "offer express shipping benefits - digital marketing for growing businesses by honeypot marketing") Offer express shipping so that: - Customers receive orders before holidays - Generate more sales - Clear your shop’s inventory - Increase customer satisfaction ## **3. Consider Charitable Giving** By supporting a local charity, you show your support for your community and help you **build a strong social presence.** ![Consider Charitable Giving](https://honeypotmarketing.com/wp-content/uploads/208-3-1024x570.png "consider charitable giving - digital marketing for growing businesses by honeypot marketing") **Campaign Idea:** Post that you’ll match every dollar donated from your community. Reinforcing your support and that you care about the welfare of others. ## 4. **Be Accessible with Live Chat** You want customers to shop with you 24/7 while providing excellent customer service around the clock. **Offer live chat support** for customers inquiring about questions, recommendations, or anything else they need assistance with. ![Be Accessible with Live Chat](https://honeypotmarketing.com/wp-content/uploads/208-4.png "be accessible with live chat - digital marketing for growing businesses by honeypot marketing") Being accessible throughout these stressful times **will set you apart** from competitors. ## **5. Host a Contest or Giveaway** Engage and excite your followers with an opportunity to win some exclusive new products or services before the holidays! ![Host a Contest or Giveaway](https://honeypotmarketing.com/wp-content/uploads/Express-Shipping-1024x1024.png "host a contest or giveaway - digital marketing for growing businesses by honeypot marketing") **Run UGC contests with existing customers such as:** - Photo / Video contests - Hashtag contests - “Enter to win” contests - Product review contests ## **6. Run a Flash Sale** Create a sense of urgency – let your customers know about your exclusive holiday deals and when they will expire! ![Run a Flash Sale](https://honeypotmarketing.com/wp-content/uploads/208-5-1024x715.png "run a flash sale - digital marketing for growing businesses by honeypot marketing") - **12 Days of Christmas Giveaways** - **Bundle Campaigns** – Overstock/older products paired with core products - **Collaborate** with aligned brands ## **7. Create a Virtual Advent Calendar** This is a unique way to increase engagement and have your audience interact with your page daily! ![Create a Virtual Advent Calendar](https://honeypotmarketing.com/wp-content/uploads/208-6-1024x690.png "create a virtual advent calendar - digital marketing for growing businesses by honeypot marketing") These advent calendars can: - Unlock prizes - Reveal exclusive deals - Incorporate games (puzzles, quizzes) - Release secret promo codes ## **8. Run a “This or That” Story Post** This is a great way to have your audience interact with you while **promoting your business through their page.** Users must repost the blank template you create **on their story** with their answers circled. - Increases page traffic - Increases engagement ![Run a “This or That” Story Post](https://honeypotmarketing.com/wp-content/uploads/208-7-1024x718.png "run a “this or that” story post - digital marketing for growing businesses by honeypot marketing") ## **9. Post Story Polls** Polls are another fun way to engage and interact with your audience. Not only are they fun to participate in, but it’s interesting to see which answers gain the **most votes.** ![Post Story Polls](https://honeypotmarketing.com/wp-content/uploads/208-8-1024x658.png "post story polls - digital marketing for growing businesses by honeypot marketing") Polls are great for casual questions and product-related questions to **gain some insight** into what your potential customers prefer. ## **10. Share Your Holiday Gift Guide** Gift guide **infographics or snackable** videos are great ways to promote your products while helping customers find perfect ideas for their loved ones. They can include: - New product promotions - Favourite products from small businesses - Partnerships: Teaming with local businesses to create a local shop guide ![Share Your Holiday Gift Guide](https://honeypotmarketing.com/wp-content/uploads/208-9-1024x761.png "share your holiday gift guide - digital marketing for growing businesses by honeypot marketing") ## 11. **Share Your “Year in Review.”** This is an opportunity to be **transparent** with your community! Share how much you’ve grown with them along the way. - Share a roundup on social media of your best-selling products this year - Highlight the years’ popular trends - Showcase your milestones - Share your predictions for next year ![Share Your “Year in Review”](https://honeypotmarketing.com/wp-content/uploads/208-10-1024x556.png "share your “year in review” - digital marketing for growing businesses by honeypot marketing") ## **12. Post a Holiday Message** In addition to the unique holiday ideas we’ve discussed, everyone still loves a good old-fashioned message. ![Post a Holiday Message](https://honeypotmarketing.com/wp-content/uploads/208-11-1024x553.png "post a holiday message - digital marketing for growing businesses by honeypot marketing") Creating a **personalized Christmas message** for the period leading up to (and after) the holidays will create excitement and joy amongst your audience. ## 13. **Livestream** Another opportunity to be **transparent** with your audience allows you to showcase your **products in action** while being available to answer any burning questions. ![Livestream](https://honeypotmarketing.com/wp-content/uploads/208-12.png "livestream - digital marketing for growing businesses by honeypot marketing") Being candid with your audience allows them to feel a sense of **authenticity,** and the personal approach could be that extra push needed for your next sale! ## Wrapping it up Wrapping up your year with these unique social ideas will be a great way to **increase audience engagement** and bring joy to your channels this holiday season! We hope you enjoyed understanding blogging is essential for growth. If you’re looking for more great content, check out some of our other reads below: [**Using Canva to Streamline Creative Production Workflows**](https://honeypotmarketing.com/using-canva-to-streamline-creative-production-workflows/) [**How To Use Reels and Stories To Grow Your Business**](https://honeypotmarketing.com/how-to-use-reels-and-stories-to-grow-your-business/) [**10 Google My Business Tactics Businesses & Entrepreneurs Can Use to Succeed**](https://honeypotmarketing.com/10-google-my-business-tactics-businesses-entrepreneurs-can-use-to-succeed/) **Categories:** Digital Marketing, Winlocal **Tags:** Digital Marketing, Social media marketing --- ### [2021 Digital Marketing Trends in Review and What's in Store for 2022](https://honeypotmarketing.com/video/2021-digital-marketing-trends-in-review-and-whats-in-store-for-2022/) **Published:** December 20, 2021 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1639776362586_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1639776362586_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Is it just us, or did 2021 go by really fast? We are excited to share new digital trends that alter how we market our products and services each year. That excitement didn’t stop because 2021 was no exception to just how quickly the industry could evolve. With 2022 right around the corner, we will count down new trends to help businesses build competitive strategies. We will also look back at 2021 and the trends that occurred. Let’s get started! ![What's working?](https://honeypotmarketing.com/wp-content/uploads/209-1.png "- digital marketing for growing businesses by honeypot marketing") ## **2021 Predictions** Here’s what we predicted for 2021: - Shoppable Social Media - Lead Generation - Bootcamps - Calculators - Brand Awareness (Snackable Video) - Email - Facebook Groups for Engagement - Chatbots & Messaging - Gamification - Voice Search ![2021 Predictions](https://honeypotmarketing.com/wp-content/uploads/209-2-1-1024x539.png "- digital marketing for growing businesses by honeypot marketing") ## **What Trends Occurred?** The effects of the pandemic will continue to impact marketers in 2022. - Pandemic-Based Shift in Consumer Behavior - Continued Digital Transformation - More Live Videos and Webinars - Digital Ad Spend Spike Continues - Doubling Down on SEO ![What Trends Occurred?](https://honeypotmarketing.com/wp-content/uploads/209-3-1024x669.png "- digital marketing for growing businesses by honeypot marketing") # What’s in store for 2022! ## **Augmented Reality** AR uses digital technology to overlay information in video, text or image format onto everyday objects in the real world. ![Augmented Reality](https://honeypotmarketing.com/wp-content/uploads/209-4-1024x614.png "- digital marketing for growing businesses by honeypot marketing") Benefits of AR for Digital Marketing - Brand Awareness - Rise in Engagement - Improved Customer Experience - Bringing Digital into Real World ## **Headless Commerce** Headless commerce separates the back-end infrastructure from the front-end of an e-commerce application. You can build new selling opportunities anywhere; all managed from a central location. ![Headless Commerce](https://honeypotmarketing.com/wp-content/uploads/209-5png-1024x753.png "- digital marketing for growing businesses by honeypot marketing") Benefits include: - Helps build better customer experiences - Saves time on user interface changes - Offers simplicity to access and updates - React to marketing trends quicker ## **Hybrid Events** Hybrid events will be the new normal. Such hybrid events are also handy solutions when many of your attendees typically attend in person can’t. ![Hybrid Events](https://honeypotmarketing.com/wp-content/uploads/209-6-1024x679.png "- digital marketing for growing businesses by honeypot marketing") Benefits of Hybrid Events: - Increased Attendance - Enhanced Content Engagement - Increased Sponsorship Value ## **Rise of Short-Form Content** Short-form content is often more shareable. It stands out from long-form content because it promises value with a smaller investment in time. That’s appealing to readers. ![Rise of Short Form Content](https://honeypotmarketing.com/wp-content/uploads/209-7.png "- digital marketing for growing businesses by honeypot marketing") Benefits of Short-form content – - Increased Shareability - Mobile friendly - Improved readability - Better engagement ## **Growth of First-Party Data** First-party data is at the top of the agenda for marketers in 2021 and 2022. Marketers know that first-party data garner the highest return on investment of any data type. ![Growth of First-Party Data](https://honeypotmarketing.com/wp-content/uploads/209-8.png "- digital marketing for growing businesses by honeypot marketing") Benefits of First-Party Data - Improve performance/ROI - Accuracy and data quality - Lends to more precise targeting - Improved measurement and attribution ## **Visual Search** Google Lens & Pinterest lets users recognize **objects and landmarks** through a camera app. ![Visual Search](https://honeypotmarketing.com/wp-content/uploads/209-9.png "- digital marketing for growing businesses by honeypot marketing") Here’s what you can do when you take a photo of the following items: - **Apparel and home goods:** Find similar products and where to buy them. - **QR Code:** Use a barcode to find info about a product, like where to buy it. - **Business card:** Save the phone number or address to a contact. - **Event flyer or billboard:** Add the event to your calendar. ## **Content Creation and Repurposing** We believe that content repurposing will **increase in importance** across various channels. ![Content Creation and Repurposing](https://honeypotmarketing.com/wp-content/uploads/209-10-1024x721.png "- digital marketing for growing businesses by honeypot marketing") Short-form videos content is increasing in popularity; with the rise of TikTok and the introduction to YouTube Shorts in 2021, Not only does repurposing reach new audiences, but it is also beneficial for people who absorb information in different ways: videos, podcasts, infographics, etc. ## **Storytelling > Advertising** Advertising will continue to shift to a more **personal** **approach** where companies become **increasingly transparent** and **authentic** with their audiences (rather than a BUY NOW approach). ![Storytelling > Advertising](https://honeypotmarketing.com/wp-content/uploads/209-11-1024x721.png "- digital marketing for growing businesses by honeypot marketing") **How might companies do this?** *Offer behind-the-scenes content, demonstrate their values, increase community involvement.* Not only will this increase trust amongst potential customers, but it will also help build relationships and offer a valuable experience for everyone. ## **Mass Adoption of Blockchain Technology** **Blockchain** is a system of recording information that makes it difficult or impossible to change, hack, or cheat the system. - Green blockchain initiatives - NFT expanding beyond online art - More countries adopt Bitcoin and national cryptocurrencies - Blockchain and IoT integration - Blockchain in vaccine manufacture and tracking ![Mass Adoption of Blockchain Technology](https://honeypotmarketing.com/wp-content/uploads/209-12-1024x703.png "- digital marketing for growing businesses by honeypot marketing") ## **More Trends!** Apart from the above trends, here are some more trends: - Cookieless World and Zero Party Data - TikTok and Twitch - Conversational Marketing (Live Chat, Interactive Video) - No Code Software Development ![More Trends!](https://honeypotmarketing.com/wp-content/uploads/209-13-1024x547.png "- digital marketing for growing businesses by honeypot marketing") ## **Wrapping It Up** We’re excited to see what 2022 has in store for advancements in marketing and technology. Let us know **What are your predictions for 2022?**! We hope you enjoyed understanding blogging is essential for growth. If you’re looking for more great content, check out some of our other reads below: **[13 Holidays Social Ideas to Stand Out From the Crowd](https://honeypotmarketing.com/13-holidays-social-ideas-to-stand-out-from-the-crowd/)** **[10 Google My Business Tactics Businesses & Entrepreneurs Can Use to Succeed](https://honeypotmarketing.com/10-google-my-business-tactics-businesses-entrepreneurs-can-use-to-succeed/)** **[5 Scroll Stopping Creative Ideas to Use For Black Friday](https://honeypotmarketing.com/5-scroll-stopping-creative-ideas-to-use-for-black-friday/)** **Categories:** Branding, Content Marketing, Digital Marketing, Video **Tags:** 2021 Year In Review, 2022 Predictions, Digital Marketing --- ### [14 Incredible Free Apps that will Unleash Your Content Creation Superpowers](https://honeypotmarketing.com/winlocal/free-apps-content-creation/) **Published:** January 10, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1641590561540_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1641590561540_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Are you looking to step up your content creation game? Thankfully, there are now a bunch of tools out there to make these jobs easier for us all. But how do you choose the best apps to meet your marketing efforts? Truth be told, there are a few elements to consider: features, prices, and purpose. From choosing the perfect image to representing your point of view to creating the perfect content for blogs to making a video for TikTok, we’ll look at some of the best tools used for content creation. ## What’s Working? ![What's working?](https://honeypotmarketing.com/wp-content/uploads/210-1-1024x761.png "- digital marketing for growing businesses by honeypot marketing") ## 1. Jarvis Highest quality AI copywriting tool. Jarvis makes it fast & easy to create content for your blog, social media, website, and more! ![Jarvis](https://honeypotmarketing.com/wp-content/uploads/210-2.png "- digital marketing for growing businesses by honeypot marketing") ## 2. Photopea Photopea is a ***FREE*** web-based graphic editor that is an alternative to Photoshop. The editor runs without plugins and lets you edit images, make illustrations and even design web pages. The editor supports PSD, AI and Sketch files. ![Photopea](https://honeypotmarketing.com/wp-content/uploads/210-3-1024x550.png "- digital marketing for growing businesses by honeypot marketing") ## 3. PlaceIt PlaceIt is a powerful online mockup, video and design template generator. Create digital branding and marketing assets **directly from your browser**. A subscription gives access to **all** of PlaceIt’s mockups, design templates, videos, logos and unlimited downloads. Offers several tutorials on their website that covers each category. ![PlaceIt](https://honeypotmarketing.com/wp-content/uploads/210-4.png "- digital marketing for growing businesses by honeypot marketing") ## 4. Wave.Video Easily create and edit videos. 200M stock videos, images and audio clips. Customize **templates**, style your **videos**, add **captions**, embed on your **blog**, look into **video analytics** and **more**. ![Wave.Video](https://honeypotmarketing.com/wp-content/uploads/210-5-1024x693.png "- digital marketing for growing businesses by honeypot marketing") ## 5. Adobe Premiere Rush The free mobile and desktop video editing app for creativity on the go. Easily shoot, edit, and export videos from any device. - Tailor transitions - Customize titles - Share anywhere - Get colourful - Adjust speed - Add audio ![Adobe Premiere Rush](https://honeypotmarketing.com/wp-content/uploads/210-6-1024x709.png "- digital marketing for growing businesses by honeypot marketing") ## 6. OpenShot Simple drag and drop video, audio, and image files into Openshot to get started. Openshot can read and write most image and video formats. You can render 3D animations powered by Blender inside Openshot. You can also trim your videos, add effects, and titles with ease. It’s a quick and easy tool that is completely free and open-source. ![OpenShot](https://honeypotmarketing.com/wp-content/uploads/210-7.png "- digital marketing for growing businesses by honeypot marketing") ## 7. DaVinci Resolve It’s an all-in-one software tool for editing, colour correction, visual effects, motion graphics, and audio post-production! You can work with camera original quality images throughout the entire process. It’s like having your post-production studio in a single app. High-end professionals working on feature films and television shows use DaVinci Resolve more than any other solution! ![DaVinci Resolve](https://honeypotmarketing.com/wp-content/uploads/210-8-1024x643.png "- digital marketing for growing businesses by honeypot marketing") ## 8. SnapTik Download TikTok’s easily! Snaptik is an application that allows you to download videos from TikTok without the watermark. With Snaptik you can backup your videos outside TikTok and repost your TikTok video to other social networks. ## ![SnapTik](https://honeypotmarketing.com/wp-content/uploads/210-9-1024x647.png "- digital marketing for growing businesses by honeypot marketing") ## 9. Mojo Offers hundreds of animated templates to create eye-catching stories. You can add photos and videos to any template. Share directly from the app to any social platform. The app is free to install and does not require an account to use it. Mojo Pro gives you access to all the designs and advanced features in the app. ![Mojo](https://honeypotmarketing.com/wp-content/uploads/210-10.png "- digital marketing for growing businesses by honeypot marketing") ## 10. MixedCaption **Automatically transcribe** your videos and get **accurate video captions**. Most people will view your content on **mute**, so add captions to **ensure your content is seen**. This app is available only on the **App Store** for **iPhone**, **iPad**, and **Mac**. ![MixedCaptions](https://honeypotmarketing.com/wp-content/uploads/210-11-1024x540.png "- digital marketing for growing businesses by honeypot marketing") ## 11. Hemingway App A free tool to **improve your writing**. Hemingway helps you write with power and clarity by highlighting **adverbs**, **passive voice**, and **dull**, **complicated words**. The Hemingway Editor cuts the dead weight from your writing. It highlights **wordy sentences in yellow** and **more egregious ones in red**. ![Hemingway App](https://honeypotmarketing.com/wp-content/uploads/210-12.png "- digital marketing for growing businesses by honeypot marketing") ## 12. OmmWriter Think, Contemplate, Write. OmmWriter is a tool that makes it easier for you to concentrate. The application has an ideal setting for focusing solely on your words, thanks to its minimalist design and its having only the basic functions required for your writing. ![OmmWriter](https://honeypotmarketing.com/wp-content/uploads/210-13.png "- digital marketing for growing businesses by honeypot marketing") ## 13. SparkToro Searches and finds websites, social accounts and hashtags that users browse and visit. Let’s you engage with your audience where they frequent. You can find podcasts, websites, and social media that couldn’t be found through keyword searches. The database is updated monthly. ![SparkToro](https://honeypotmarketing.com/wp-content/uploads/210-14.png "- digital marketing for growing businesses by honeypot marketing") ## 14. Sheer SEO Free online SEO software that automates your SEO efforts, including rank tracking and link building. - All in one, website SEO software - Easy and Automatic - On-page & Off-page Optimization Tools - Reliable rank tracking ![Sheer SEO](https://honeypotmarketing.com/wp-content/uploads/210-15.png "- digital marketing for growing businesses by honeypot marketing") ## 15. SEMRush Helps grow your online visibility. 50+ tools on **SEO**, **content marketing**, **competitor research**, **PPC** and **social media marketing** Get instant insights into the strengths and weaknesses of your competitor - View any company’s online performance - Full analysis of your keywords - Provides keywords for your campaigns - Site audit ![SEMRush](https://honeypotmarketing.com/wp-content/uploads/210-16-1024x439.png "- digital marketing for growing businesses by honeypot marketing") ## Wrapping It Up Content creation can seem intimidating but with the help of these free tools, you’ll have no problem building your own stellar content. From **video editing** to **captions generators** to **content improvement**, you’ll have all you need to produce your best content. ![Wrapping It Up](https://honeypotmarketing.com/wp-content/uploads/210-17.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed knowing about 14 Incredible Free Apps that could unleash your content marketing superpowers. If you’re looking for more great content, check out some of our other reads below: [**2021 Digital Marketing Trends in Review and What’s in Store for 2022**](https://honeypotmarketing.com/2021-digital-marketing-trends-in-review-and-whats-in-store-for-2022/) [**13 Holidays Social Ideas to Stand Out From the Crowd**](https://honeypotmarketing.com/13-holidays-social-ideas-to-stand-out-from-the-crowd/) [**Using Canva to Streamline Creative Production Workflows**](https://honeypotmarketing.com/using-canva-to-streamline-creative-production-workflows/) **Categories:** Small Business, Winlocal **Tags:** Social media marketing --- ### [6 Cool SEMRush “Tricks” To Unlock Your Marketing Potential](https://honeypotmarketing.com/seo/6-cool-semrush-tricks-to-unlock-your-marketing-potential/) **Published:** January 18, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1642195347284_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1642195347284_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Grabbing the top position in Google is a world of struggle. No matter your field of business, you need an advanced tool to monitor your SEO through every step. This is where SEMRush comes into the picture. SEMRush is a robust platform that allows you to look into your **competitors** and help you stay on top of the **rankings**. But how exactly can you do that? Let’s dive into some valuable tricks you can start using today! ## ![What's working?](https://honeypotmarketing.com/wp-content/uploads/211-1.png "- digital marketing for growing businesses by honeypot marketing") ## **1. Finding low competition, high-value queries with the Keyword Magic Tool** - Start with your seed keyword - Set Match Modifiers - Filter for Question Words - Total Volume and Average Difficulty - Intent (Information, Navigational, Commercial, Transactional) - Filters (Exact Match / Broad Match) - Find SERP Features Opportunities - Related Keywords - Broaden Scope of Keyword List - Uncover New Profitable Keyword Ideas for Content ![Keywords Magic Tool](https://honeypotmarketing.com/wp-content/uploads/211-2.png "- digital marketing for growing businesses by honeypot marketing") ## **2. Finding your competitors most highly-trafficked pages (and how to identify your opportunities)** - Click **Traffic Analytics** - Choose the **Top Pages** tab - This feature will show you a list of pages that received the **most traffic on a competitor’s domain**. ![Finding your competitors most highly trafficked pages (and how to identify your opportunities)](https://honeypotmarketing.com/wp-content/uploads/211-3-1024x612.png "- digital marketing for growing businesses by honeypot marketing") ## **3. Using keyword gap to find high-value search queries** - Comparing Your **Domain’s Keywords** to Competitors - **Keyword Type:** Organic, Paid, PLA - Find Top Keyword Opportunities - Keyword Overlap - **Keyword Table:** 5 Main Intersection Types - **Filters:** Position, Intent, KD, and Advanced ![Using keyword gap to find high value search queries](https://honeypotmarketing.com/wp-content/uploads/211-4.png "- digital marketing for growing businesses by honeypot marketing") ## **4. Finding organic search rankings you’ve lost and how to get them back** - Verify your market’s **recent traffic trend** and compare it to your website - Check how many **keywords** you were ranking for historically - **Audit your content** to see if it’s engaging enough - Analyze the **technical health** of your website - Discover new **niche competitors** you were not aware of ![Finding organic search rankings you've lost and how to get them back](https://honeypotmarketing.com/wp-content/uploads/211-5-1024x388.png "- digital marketing for growing businesses by honeypot marketing") ## **5. Finding your competitors ads and landing pages and how to beat them** - **Search your competitors** in the dashboard and export their rankings. - You can see the landing page that it goes to. - **Use the research tab** to find out what ads your competitors use. ![Finding your competitors ads and landing pages and how to beat them](https://honeypotmarketing.com/wp-content/uploads/211-6.png "- digital marketing for growing businesses by honeypot marketing") ## **6. Managing and disavowing toxic backlinks to keep your backlink profile squeaky clean** - Set up **weekly reports** on new links to quickly spot and remove toxic backlinks. - Use the **Backlink Report Tool** to get a list of all of the potentially toxic backlinks. - **Export them** to the Backlink Audit Tool’s disavow list. - **Blacklist the specific URLs** or the entire domain before exporting into Google’s disavow tool. ![Managing and disavowing toxic backlinks to keep your backlink profile squeaky clean](https://honeypotmarketing.com/wp-content/uploads/211-7.png "- digital marketing for growing businesses by honeypot marketing") ## Wrapping it up SEMRush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Tools and reports to help marketers with: **SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.** ![Let’s call it a wrap!](https://honeypotmarketing.com/wp-content/uploads/211-8-1024x526.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed knowing about **6 Cool SEMRush “Tricks” To Unlock Your Marketing Potential**. If you’re looking for more great content, check out some of our other reads below: [**14 Incredible Free Apps that will Unleash Your Content Creation Superpowers**](https://honeypotmarketing.com/14-incredible-free-apps-that-will-unleash-your-content-creation-superpowers/) [**Using Canva to Streamline Creative Production Workflows**](https://honeypotmarketing.com/using-canva-to-streamline-creative-production-workflows/) [**10 Google My Business Tactics Businesses & Entrepreneurs Can Use to Succeed**](https://honeypotmarketing.com/10-google-my-business-tactics-businesses-entrepreneurs-can-use-to-succeed/) **Categories:** Digital Marketing, Google Ads, SEO **Tags:** Digital Marketing, Digital Marketing Strategy, SEMRush, SEO --- ### [How to Protect Your WordPress Site From Hackers: Plugins, Backups, and More](https://honeypotmarketing.com/small-business/how-to-protect-your-wordpress-site-from-hackers-plugins-backups-and-more/) **Published:** January 25, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1642800044406_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1642800044406_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") You’ve worked hard to create your website, investing time and energy in keeping the content up-to-date and relevant for your audience. If you’ve chosen WordPress as a platform, awesome! It can be a secure platform and is one of the most popular CMS options in the world. You’ll need to put in place additional essential security features in place to keep your hard work, customer data and other sensitive information from “bad actors” with malicious intent. Let’s dive in ## 3 Things in Password Management to Protect Yourself Password authentications consist of three things: 1. Something that you KNOW 2. Something that you ARE 3. Something that you HAVE ![Password Protection](https://honeypotmarketing.com/wp-content/uploads/image-6.png "- digital marketing for growing businesses by honeypot marketing") Any combination of two of the above three will make a good, strong password! ## Don’t Gloss over Security; Stay Protected! Keep in mind that everything is cloud-connected, which is why it is important that you NEVER EVER send the password via email or chat of any kind. Although it takes milliseconds, when you share passwords via email, it hops through different severs and may leave traces and get captured. ![Get Secured](https://honeypotmarketing.com/wp-content/uploads/image-7-1024x1024.png "- digital marketing for growing businesses by honeypot marketing") Moreover, it is necessary to have end-to-end encryption and keep it at the top of mind. ## While Working from Home, Use a Password Storage System Instead of writing down your passwords on a Google Sheet or a Notepad, use a password storage system to secure your passwords. Some of the Passwords Storage systems are: - Passpack - 1Password - Lastpass ![Password Storage Systems](https://honeypotmarketing.com/wp-content/uploads/24.01.2022_14.12.07_REC.png "- digital marketing for growing businesses by honeypot marketing") ## Supply Chain Attacks; What is it? Supply chain attacks are an emerging threat that targets **software developers and suppliers**. The risks associated with a supply chain attack have never been higher due to new types of attacks, To prevent such attacks here’s what you can do: Not use FREE Wifi. If you are a small business or working from home, do not connect with any unknown free wifi network to get internet. ![Supply Chain Attacks](https://honeypotmarketing.com/wp-content/uploads/supply-chain-computer-attacks-how-to-suppress-attackers.jpeg "- digital marketing for growing businesses by honeypot marketing") ## Let’s talk about WordPress WordPress is the most popular content management system (CMS) used for all sites because of its flexibility. This flexibility, unfortunately, also attracts cybercriminals to exploit the platform’s vulnerabilities. ![Wordpress Security](https://honeypotmarketing.com/wp-content/uploads/wordpress-sercurity.png "- digital marketing for growing businesses by honeypot marketing") Here’s how you can prevent your WordPress website from getting hacked: ### Cheap Webhosting: Be Cautious To secure your WordPress website and business, you must have a reliable web hosting server. Especially if you are hosting the website yourself. Make sure your server has anti-virus and is updated to the latest version of PHP. ![Avoid Cheap Hosting](https://honeypotmarketing.com/wp-content/uploads/cheap-wordpress-hosting-risks-ft-1024x329.png "- digital marketing for growing businesses by honeypot marketing") ### Keep your WordPress Server Up to Date If you have a website with updated features but your server is outdated, it does not matter. Your website and your server are both at risk without even you knowing about it. This is why it is necessary to layer up your website with security features and minimize the risk gap. ![Wordpress Server](https://honeypotmarketing.com/wp-content/uploads/image-8-1024x538.png "- digital marketing for growing businesses by honeypot marketing") ### Shared Hosting: Let’s Avoid It Shared hosting carries a certain amount of security risks that could lead to a hacked site. If this happens, hackers can use your website to spam your customers, display unwanted content, and redirect your visitors to unknown sites. How to prevent cyber attacks in shared hosting: While the most straightforward option might be to never go for shared hosting, if you do, you can layer up your website with security features. ![Shared Hosting: Let's Avoid It](https://honeypotmarketing.com/wp-content/uploads/24.01.2022_14.42.04_REC.png "- digital marketing for growing businesses by honeypot marketing") ### The Cost Does Not Outweigh The Loss of Being Hacked; Secure Yourself While selecting the web hosting server, you mustn’t look at the cost to save a few dollars. Make sure that the server features all the security layers One day of the website being down can lose thousands of dollars in business. Also, you must find out where your website is being hosted and check if it is of the latest version of SQL. ![Get Secured](https://honeypotmarketing.com/wp-content/uploads/iStock-941132156-1024x993.jpg "- digital marketing for growing businesses by honeypot marketing") ### Cybersecurity; It’s Not As Expensive As You Think With new businesses emerging in the digital world, cybersecurity is not as expensive as you think and is accessible to everyone. Within a business budget, you can get vulnerability reports that give you a detailed assessment of your website’s security features. ![Web Hosting Server](https://honeypotmarketing.com/wp-content/uploads/Security-30-1024x566.png "- digital marketing for growing businesses by honeypot marketing") ### Act Fast When You are Hacked The first thing to do when you notice that your website is hacked: Take it down immediately There are many authorities out there where if your website is hacked – they will block you, damaging your business reputation. Here’s a tip for small businesses – Create a landing page on Unbounce as a temporary replacement for your website when hacked. ![Website Hacked](https://honeypotmarketing.com/wp-content/uploads/how-hackers-check-if-your-website-is-hackable-or-not-1024x411.png "- digital marketing for growing businesses by honeypot marketing") **Plugins and How They Should be Managed** When updating your website, do not have more than you need. If you have too many plugins, your website is going to be slow and can be prompted to crashing While selecting plugins, do your research as there are thousands of plugins that are free and easy to download However, you need to look at the plugin itself to check the review count, comments, and the type of community they have. Then you will know that the plugin is safe if you see a plugin is not updated for the last 2 years, do not install that plugin. ![WordPress Plugins](https://honeypotmarketing.com/wp-content/uploads/image-9-1024x576.png "- digital marketing for growing businesses by honeypot marketing") ### Manage your Plugins You mustn’t install too many plugins, or your website will take minutes to load. Here’s a suggestion to manage your plugins: If you have got courseware or woo-commerce transactions happening, split them into subdomains. That way, you can have a series of subdomains working together for a specific purpose instead of everything on your website. ![Manage others plugins](https://honeypotmarketing.com/wp-content/uploads/27-best-wordpress-plugins-1024x683-1.png "- digital marketing for growing businesses by honeypot marketing") ### Don’t Focus Just on Plugins There’s an excellent service called Cloudflare, a web application firewall. The IP address coming from one server gets proxy into another IP address; hence hackers cannot identify who the website’s server is due to protecting your website. And the best part; It’s FREE! ![CloudFlare](https://honeypotmarketing.com/wp-content/uploads/download-1.png "- digital marketing for growing businesses by honeypot marketing") ## Final Word No matter how much work you’ve put into launching your site, it can always find itself in harm’s way, even though you might have done nothing wrong. This is just how the internet works and how random attacks are carried out. As a result, it is necessary to follow the best practices to ensure that the website is secured and safe. ![Final Word](https://honeypotmarketing.com/wp-content/uploads/the-best-wordpress-security-plugins.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Automation, Branding, Digital Marketing, Small Business **Tags:** Cybersecurity --- ### [Driving Content Engagement With Video and Humour](https://honeypotmarketing.com/social-media/driving-content-engagement-with-video-and-humour/) **Published:** February 1, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1643404845707_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1643404845707_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") **Knock knock.** Who’s there? **Honeydew.** Honeydew who? **Honeydew, you wanna dance?** OK, so it’s not the BEST joke in the world, but we bet you got a SMILE on your face or possibly a good eye roll or two. Laughter truly is the best medicine, and it’s also one way you can drive engagement on your social media content. It helps pull your users in by breaking through the feed and makes your brand more relatable and more. ## What’s working? The right kind of humour can easily make or break your video content. Let’s break down humour in video and where/when to best use it. ![What's working?](https://honeypotmarketing.com/wp-content/uploads/213-1-1024x737.png "- digital marketing for growing businesses by honeypot marketing") ## **The Importance of Humour in Video** Humour isn’t specific to just one type of business; everyone can benefit from using it in their video. It brings joy to many people and allows you to create a more **relatable and happy space** with your consumers. Not all videos need to be funny; **there’s a time and place**. ![The Importance of Humour in Video](https://honeypotmarketing.com/wp-content/uploads/213-2.png "- digital marketing for growing businesses by honeypot marketing") ## **Constructing Videos Across Multiple Platforms** Here’s how you can create compelling video content: - Choose a video **purpose** - Choose your **tone** - Choose a video **topic** that’s guaranteed to get traction - Blog Content - Customer Questions - Hacks, Tips and Tricks ![Constructing Videos Across Multiple Platforms](https://honeypotmarketing.com/wp-content/uploads/213-3-1024x679.png "- digital marketing for growing businesses by honeypot marketing") - **Write a script and rehearse** - - Relate - Rile - Reveal - Release - **Choose the correct format** - - Portrait or Landscape - Identify the social media channel ![Constructing Videos Across Multiple Platforms](https://honeypotmarketing.com/wp-content/uploads/213-4.png "- digital marketing for growing businesses by honeypot marketing") ## Example 1 – Robb Nash The[ ***Robb Nash Project***](https://www.robbnash.com/) is a team dedicated to spreading hope through music and storytelling, providing a voice to the voiceless. [![Robb Nash](https://honeypotmarketing.com/wp-content/uploads/213-5.png "- digital marketing for growing businesses by honeypot marketing")](https://www.tiktok.com/@robbnash/video/6989663228632567045?_t=8PM4kmWZA1u&_r=1) **Why does this work?** - Robb is genuine when he talks and has animated body language. - It has a great storytelling flow. - The audience feels connected; becomes a part of the experience. - Perfect for social media; only a minute long. ## Example 2 – Vidyard [***Vidyard*** ](https://www.vidyard.com/)is an online video platform for businesses that allows you to increase leads, accelerate your pipeline and delight your customers. [![Vidyard](https://honeypotmarketing.com/wp-content/uploads/213-6.png "- digital marketing for growing businesses by honeypot marketing")](https://www.tiktok.com/@teamvidyard/video/6924357774419692806?is_copy_url=1&is_from_webapp=v1&lang=en) **Why does this work? Vidyard used humour in this video to bring more attention to their blog post. Not only does it provide some useful advice, but it shines a light on the company’s culture, creating a more welcoming environment. ## Example 3 – Dollar Shave Club With [***Dollar Shave Club***](https://ca.dollarshaveclub.com/), everything you need in the bathroom – from *razor* blades to grooming products – is automatically delivered to your door. It doesn’t get any simpler than that. [![Dollar Shave Club](https://honeypotmarketing.com/wp-content/uploads/213-7-1024x496.png "- digital marketing for growing businesses by honeypot marketing")](https://www.youtube.com/watch?v=ZUG9qYTJMsI) **Why does this work?** - Utilizes humour through shocking dialogue. - Keeps you engaged in a product that may not be interesting to some. - Quick transitions that keep you focused on the speaker. ## Example 4 – Sales Feed Sales are highly competitive, mentally exhausting, and what works today may not work tomorrow. *[**Sales Feed**](https://www.salesfeedmedia.com/)* is here to help sellers stay sane and get ahead with fresh perspectives, timely insights, and comic relief [![Sales Feed](https://honeypotmarketing.com/wp-content/uploads/213-8.png "- digital marketing for growing businesses by honeypot marketing")](https://www.linkedin.com/posts/sales-feed-media_if-marketing-sales-were-a-married-couple-activity-6890345130725830656-rwTV/) **Why does this work?** - Highly relatable to those in the industry; makes it shareable. - Clever use of narrative; making it a highly engaging story. ## Example 5 – Engaged Inc Create listings on the [***Bridesmaid*** ](https://thebridesmaidsapp.com/)and the [***Groomsmen*** ](https://thegroomsmenapp.com/)app so your business can be discovered, explored, and part of the wedding adventure. No matter the date or time, your business will be listed for engaged couples to browse. ![Engaged Inc](https://honeypotmarketing.com/wp-content/uploads/213-9.png "- digital marketing for growing businesses by honeypot marketing") Humour can be an effective way to grab your audience’s attention, but there’s also **happiness**! Seeing a bride share her special day restores a little bit more faith in humanity. With so much negativity in our world, a truly happy video encaptures the viewers. ## Example 6 – Duolingo Learning is easier when you’re having fun, which is why [***Duolingo’s***](https://www.duolingo.com/) free, bite-sized lessons feel more like a game than a textbook [![Duolingo](https://honeypotmarketing.com/wp-content/uploads/213-10.png "- digital marketing for growing businesses by honeypot marketing")](https://www.youtube.com/watch?v=P5Lug4uY8JE&t=2s) **Why does this work?** - Turns the pain point of learning a new language into something fun - Removes the dry approach and takes modern steps - Is relatable - All in all, their techniques keep people entertained, coming back for more ## Example 7 – Super Bowl Commercials The[ ***Super Bowl*** ](https://www.nfl.com/super-bowl/)is an enormously popular sporting event that takes place each year to determine the National Football League (NFL) champion. Broadcast in more than 170 countries, the Super Bowl is one of the most-watched sporting events in the world, with elaborate halftime shows and new commercials adding to the appeal. [![Super Bowl Commercials](https://honeypotmarketing.com/wp-content/uploads/213-11-1024x520.png "- digital marketing for growing businesses by honeypot marketing")](https://www.youtube.com/watch?v=xxNxqveseyI&list=PLLF5BHcPOPUkYlRxhCpg52GskassQUDqF) One great thing the Super Bowl brings is the **commercials**! Some people tune in just to see what these companies will do. Most, if not all, use humour to grasp the attention of the viewers. People respond to humour well and are more likely to remember the content within. ## **How to Construct a Video** ![How to Construct a Video](https://honeypotmarketing.com/wp-content/uploads/213-12.png "- digital marketing for growing businesses by honeypot marketing") Make TikTok videos with viral potential: - Get to the point - Use trending sounds or songs - Add trending hashtags - Tell a story through your video - Leave a little mystery… keep users coming back for more ## **Video Content Strategies – TikTok** ![Video Content Strategies - TikTok](https://honeypotmarketing.com/wp-content/uploads/213-13.png "- digital marketing for growing businesses by honeypot marketing") Videos are the heart of TikTok. Send the Right Signals to the TikTok Algorithm: **Loops**, **Video Completions**, **Shares**, **Comments**, and **Likes**. Set up the reveal right at the beginning. Compile a List of Trending Sounds for Future TikTok Videos. ## **Video Content Strategies – LinkedIn** ![Video Content Strategies - LinkedIn](https://honeypotmarketing.com/wp-content/uploads/213-14.png "- digital marketing for growing businesses by honeypot marketing") LinkedIn video can bring **authenticity** and **engagement**. The videos are cropped to a **1:1 (square) aspect ratio** in the feed, so get your video as close to 1:1 as possible. Include a **clear**, **keyword**–**focused** **title** and **description** when uploading your video. ## **Let’s wrap it up!** ![Let’s wrap it up!](https://honeypotmarketing.com/wp-content/uploads/213-15.png "- digital marketing for growing businesses by honeypot marketing") Humour is an effective way to create a **connection** with your audience. But you have to remember when is the right time to use it. And whether it’s subtle or in your face, **humour will do the trick.** Treat each platform differently. Know your demographic and cater your video content to them. We hope you enjoyed knowing about **Driving Content Engagement With Video and Humour**. If you’re looking for more great content, check out some of our other reads below: [**How to Protect Your WordPress Site From Hackers: Plugins, Backups, and More**](https://honeypotmarketing.com/how-to-protect-your-wordpress-site-from-hackers-plugins-backups-and-more/) [**6 Cool SEMRush “Tricks” To Unlock Your Marketing Potential**](https://honeypotmarketing.com/6-cool-semrush-tricks-to-unlock-your-marketing-potential/) [**14 Incredible Free Apps that will Unleash Your Content Creation Superpowers**](https://honeypotmarketing.com/14-incredible-free-apps-that-will-unleash-your-content-creation-superpowers/) **Categories:** Social Media **Tags:** Facebook, Instagram, Linkedin, Tiktok, video content --- ### [How to Make Content that Drives Conversions and Leads](https://honeypotmarketing.com/video/how-to-make-content-that-drives-conversions-and-leads/) **Published:** February 7, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1644009678179_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1644009678179_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Creating content is great, but it needs to have a purpose for your audience. Is it going to provide them with something useful? If you want conversion and leads, the content has to be right. Want to know how to make content that drives conversions and leads? Let’s dive in! ## What’s working? ![What's working?](https://honeypotmarketing.com/wp-content/uploads/214-1.png "- digital marketing for growing businesses by honeypot marketing") ## **Understanding the Persona** A representation of your ideal client or target audience. ![Understanding the Persona](https://honeypotmarketing.com/wp-content/uploads/214-2.png "- digital marketing for growing businesses by honeypot marketing") With a clear picture of who you’re marketing to, it’s much easier to develop effective, targeted content that speaks to your ideal buyer’s goals and challenges. - What is their demographic profile? - What does a day in their life look like? - What are their pain points? - What do they value most? - What shopping experience are they looking for? ## **What Topics Lead to Sales?** Once you’ve decided which prospects you want to target, you have to give them a compelling reason to download your Lead Magnet. Instead of trying to create something you think they could want, **figure out what they already need** **and deliver that**. Find a common problem that your buyer persona faces and provide a quick solution to that problem. ![What Topics Lead to Sales?](https://honeypotmarketing.com/wp-content/uploads/214-3-1024x697.png "- digital marketing for growing businesses by honeypot marketing") ## **Leads: From Cold to Hot** Turning the heat up with cold leads is critical to moving them along your sales pipeline. Here are a few ways you can go from a cold to hot lead through email marketing and nurture them: - Remind them of their **prior interest**. - Promote new products and offerings - Personalize your interactions - Provide something valuable ![Leads: From Cold to Hot](https://honeypotmarketing.com/wp-content/uploads/214-4.png "- digital marketing for growing businesses by honeypot marketing") ## **Examples of Lead Magnets** Creating content that drives conversions means that you have to stand out from your competition, build relationships, and be of value to your desired audience. *How do we do this? Offer **informative and engaging pieces of content** that helps your customers in their purchase and decision making journey. ![Examples of Lead Magnets](https://honeypotmarketing.com/wp-content/uploads/214-5.png "- digital marketing for growing businesses by honeypot marketing") ## **Ebook** for First Time Homeowners **Ebooks** are one of the best lead magnets you can offer – provided they give *true value*. They give your leads something more valuable and informative than just a simple checklist or infographic. **Ebooks** can be used all over the web to grow your email subscriber list and generate brand awareness. ![Ebook for First Time Homeowners](https://honeypotmarketing.com/wp-content/uploads/214-6.png "- digital marketing for growing businesses by honeypot marketing") ### About Ebook for First Time Homeowners **Buying a home** can be a difficult and emotional experience especially when it’s the first time purchasing. It is essential to establish what you **need** versus what you **want** before you begin your home buying journey. The **Guide to First Time Homeowners** helps in making your home buying experience simple and smooth. ![Ebook for First Time Homeowners](https://honeypotmarketing.com/wp-content/uploads/214-7.png "- digital marketing for growing businesses by honeypot marketing") ## **Guide** for Retirement Planning The key with all Lead Magnets, but especially guides, is **specificity**! A guide shows your audience what can be done to achieve a certain goal. Your lead magnet guide should be able to provide the user with more knowledge and ways they can better themselves. ![Guide for Retirement Planning](https://honeypotmarketing.com/wp-content/uploads/214-8.png "- digital marketing for growing businesses by honeypot marketing") ### About Guide for Retirement Planning Planning for retirement is no easy task and most people are thinking about it. The pain point here is **not having enough money for retirement**. This guide provides the user with ways they can begin their financial journey to a comfortable retirement. ![Guide for Retirement Planning](https://honeypotmarketing.com/wp-content/uploads/214-9-1024x744.png "- digital marketing for growing businesses by honeypot marketing") ## **Checklist** for Event Planning Everyone can benefit from a checklist, no matter the industry or area of concern. They are easy to digest, practical and straightforward. Reasons people enjoy checklists: - Solves problems - Helps accomplish goals - Provides value with little effort ![Checklist for Event Planning](https://honeypotmarketing.com/wp-content/uploads/214-10-1024x719.png "- digital marketing for growing businesses by honeypot marketing") ### About Checklist for Event Planning The pain point here is **that event planning can be chaotic.** This checklist simplifies the process and aids users in the right direction by breaking down tasks according to their timeline and category. ![Checklist for Event Planning](https://honeypotmarketing.com/wp-content/uploads/214-11-1024x666.png "- digital marketing for growing businesses by honeypot marketing") ## **Webinars** - Webinars offer educational video content that is highly engaging to the audience. - Your audience has a chance to ask questions in live Q/A sessions. It’s a more personal engagement talking one on one. - Often when leads attend a webinar, they are already highly engaged in the content and have a higher chance of converting. ![Webinars](https://honeypotmarketing.com/wp-content/uploads/214-12-1024x633.png "- digital marketing for growing businesses by honeypot marketing") ## **Calculators** Calculators help users solve complicated equations and evaluate their standing in a particular situation. Adding a calculator to your site can be a great aid for a positive user experience and increase the chances of them returning. ![Calculators](https://honeypotmarketing.com/wp-content/uploads/214-13.png "- digital marketing for growing businesses by honeypot marketing") ## **How to Develop the Funnel** By understanding your funnel, you can influence how your prospects move through it and whether they convert into paying customers. - **Step 1: Analyze Your Audience’s Behavior:** - The more you know about your audience, the more effective your funnel becomes. - **Step 2: Capture Your Audience’s Attention:** - Develop content for your target audience. Post content across all of your platforms. - Diversify with infographics, videos, and other types of content. ![How to Develop the Funnel](https://honeypotmarketing.com/wp-content/uploads/214-14.png "- digital marketing for growing businesses by honeypot marketing") - **Step 3: Build a Landing Page:** - A landing page should steer the visitor toward the next step. - Create a bold CTA that tells them what to do, (downloading a free e-book or watching an instructional video.) - **Step 4: Create an Email Campaign:** - Market to your leads through email by providing the content. - Build up to the sale by educating them and providing valuable information. (Additional webinars. etc) - **Step 5: Keep in Touch:** - Continue reaching out to them. - Thank them for their purchases - Offer additional coupon codes, - Involve them in your social media sphere ## **Let’s wrap it up!** Build your personas to discover the type of topics that your audience will want. There are many unique lead magnets you can use that drive conversion and leads. Each one depends on your audience and if it will provide them with the value they are looking for. ![Let’s wrap it up!](https://honeypotmarketing.com/wp-content/uploads/214-15.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed knowing about **How to Make Content that Drives Conversions and Leads**. If you’re looking for more great content, check out some of our other reads below: [**Driving Content Engagement With Video and Humour**](https://honeypotmarketing.com/driving-content-engagement-with-video-and-humour/) [**How to Protect Your WordPress Site From Hackers: Plugins, Backups, and More**](https://honeypotmarketing.com/how-to-protect-your-wordpress-site-from-hackers-plugins-backups-and-more/) [**6 Cool SEMRush “Tricks” To Unlock Your Marketing Potential**](https://honeypotmarketing.com/6-cool-semrush-tricks-to-unlock-your-marketing-potential/) **Categories:** Video --- ### [Shoppable Livestreams for Ecommerce](https://honeypotmarketing.com/video/shoppable-livestreams-for-ecommerce/) **Published:** February 15, 2022 **Author:** Dan Nedelko **Content:** [![Play](https://honeypotmarketing.com/wp-content/plugins/powerpress/black.png "Play")](https://media.blubrry.com/digital_marketing_honeypot/content.blubrry.com/digital_marketing_honeypot/2022-02-11-audio-lath-sarah-w.mp4 "Play") Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/content.blubrry.com/digital_marketing_honeypot/2022-02-11-audio-lath-sarah-w.mp4 "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/content.blubrry.com/digital_marketing_honeypot/2022-02-11-audio-lath-sarah-w.mp4 "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") ***🎵 I see it 🎵 I like it 🎵 I want it 🎵 I got it 🎵*** Well, Ariana must have known the future of eCommerce all along! As brands large and small look for new and engaging ways to connect with their audience, Livestream shopping is shaping up to be the next massive trend in e-commerce. We now have new ways to reach and engage customers, combining interactive, entertainment and instant purchases into one unique shopping experience. Successful **shoppable livestreams** are all about leveraging traditional marketing skills like researching your audience, building a community, and choosing the right amplification tactics. ## **What’s working?** ![What's working?](https://honeypotmarketing.com/wp-content/uploads/215-1.png "- digital marketing for growing businesses by honeypot marketing") ## Why and how can brands benefit from a shoppable livestream? Amazon Live has been around for more than a decade, but it is still hidden from view. Amazon Live can be highly beneficial for brands since it is a self-service platform, just like Amazon’s entire platform. It is easy for users to go live and stream whenever they want. Amazon Live is an impressive platform, however, its users have few guidelines regarding the best ways to stream live. There are, however, many other ways to get started for small e-commerce businesses. ![Why and how can brands benefit from a shoppable live stream?](https://honeypotmarketing.com/wp-content/uploads/iStock-1298619715-1024x683.jpg "why and how can brands benefit from a shoppable live stream? - digital marketing for growing businesses by honeypot marketing") There is something unique about the growth of live selling, where customers can ask questions directly to a product expert while still shopping through a computer or phone. This is why consider dabbling if you’re a small e-commerce business looking to get started! Building a brand and an audience takes time, so don’t be afraid to start small. Here are a few places where you can start apart from Amazon Live: - Shopify – Instagram integration - Facebook - Youtube Live - Pinterest ## How can small businesses and eCommerce shops integrate livestreaming into their marketing mix to increase sales? It’s essential to build a sense of community and authenticity. Even though it is challenging to compete against huge brands, people generally want to speak with someone they can trust. Therefore, engage your audience! If you have just started, you may want to address your viewers by name and talk to them as you would do in person. Furthermore, the conversation should be relatable without becoming too personal. The hardest thing to do is stream live to no one. Invite your family and friends to start. ![Scheduling your Live Stream](https://honeypotmarketing.com/wp-content/uploads/iStock-1180483761-1024x896.jpg "- digital marketing for growing businesses by honeypot marketing") But with an increasing audience, it is also necessary to deal with negative remarks and trolls. You can usually block certain users and hide comments on most platforms. Try not to respond to something inappropriate and concentrate on your livestream instead. To help someone with a problem with a tool or product, try to educate them with your information. Ultimately, viewers and consumers who watch the stream are reasonable enough to know trolls. Although in starting, it can be tough to deal with trolls, in the end, your loudest critic can be your biggest champion. Another thing to consider is that you have to get used to being in front of the camera. In light of the current pandemic, many people are still working in virtual spaces every day. In this case, it makes the story more relatable, especially if there are any memorable moments. ![Livestreaming](https://honeypotmarketing.com/wp-content/uploads/iStock-1215458615-1024x768.jpg "- digital marketing for growing businesses by honeypot marketing") When scheduling your livestream, you should think about what is reasonable for you, who you are trying to reach, and when they will be available to watch a livestream. The most important thing is to be consistent and announce holidays and days off in advance. On the other hand, you can also livestream events such as product launches or flash sales at specific moments. Your livestreaming programming can be based on your livestreaming goals, which can include sales, product education, and so much more. People always seek answers, so format your stream as a question/answer, a product feature, and repurpose some of your content across other areas. You can consider repurposing by taking an entire stream and then cutting it into segments or crafting a post. Many software programs can edit your videos and make it easy to repurpose them. You can connect your live stream on multiple platforms using OBS studio and Restream software. ## How to overcome roadblocks on the path to livestreaming success? Alternatively, you can also begin streaming on Amazon if you sell your products there. Start where it’s easiest, and then grow from there. When you’re just starting, it’s okay to use your phone to stream. Once you grow, you can also expand technologically by using different OBS (Open broadcasting software) and streaming on other platforms. It’s only natural for people to feel nervous and self-conscious when they start livestreaming for the first time. However, nerves are normal, and you shouldn’t let them hold you back. ![How to overcome roadblocks on the path to live streaming success?](https://honeypotmarketing.com/wp-content/uploads/iStock-1347280733-1024x576.jpg "how to overcome roadblocks on the path to live streaming success? - digital marketing for growing businesses by honeypot marketing") The significant challenges you will face while streaming is from the technological end. And because live streaming is new, the audience is forgiving. And in this saturated world, authenticity is essential. So don’t get overly crazy on the tech side if you are not comfortable with it. ## The difference between influencers and live stream hosts An influencer is commonly referred to as anyone who creates content and appears on camera. Still, a real influencer is creating highly educated and curated content, and it is supposed to feel like UGC, and that’s what influencers do. You can drive traffic and generate brand awareness using great influencers, and this is an invaluable type of content. If you’re going to livestream, these two skills are crucial – first, be comfortable in front of a camera. It doesn’t mean that every Instagram influencer will be a tremendous livestreamer. Another thing is that whoever hosts your livestream will want to be a product or brand expert – if people ask questions that your livestream host cannot answer, there is no point to it. Livestreaming has grown in popularity, and influencers give products education and live, so businesses might want to outsource that talent. ![The difference between influencers and live stream hosts](https://honeypotmarketing.com/wp-content/uploads/iStock-1205497880-1024x683.jpg "the difference between influencers and live stream hosts - digital marketing for growing businesses by honeypot marketing") You can also use a sales agent if your business is of medium or large size, as they know your products more than anyone, so you don’t necessarily need to hire someone or pay them if you’re starting. Businesses should focus on live streaming efforts rather than influencers because it is consistently important for success. Influencers have become so saturated that viewers and consumers have become savvy. The audience knows that the content is edited and filtered, but your audience and consumers recognize something more authentic. Anything you can demo to your audiences, such as beauty products or hardware, can be live-streamed. It doesn’t have to be the same every time; you can tweak it a bit every few weeks when you go live. ## **Tips for companies getting started Live Streaming** The first tip to getting on live streaming is – Being Consistent. It is predicted that digital sales through shoppable live streams will increase this year. So if you are going to start live streaming – - Promote your show with an Instagram post - Offer a discount - Let the audience know what value is added for them Once a month, it’s exciting to have either additional partners or collaborations complementing the business. ![Tips for Live Streaming](https://honeypotmarketing.com/wp-content/uploads/iStock-1298982929-906x1024.jpg "- digital marketing for growing businesses by honeypot marketing") There are many platforms on which you can start live streaming and add your Shopify site: - **Bambuser** offers an end to end solution for live streaming to business - **Firework** is the short-form web story video platform that lets you Live Stream with shoppable video, to sell more to your customers on your own website. If you repurpose your live stream into YouTube shorts based on specific questions or products that have competitive search terms, you’ll rank higher in search. If you’re looking for more great content, check out some of our other reads below: [**Driving Content Engagement With Video and Humour**](https://honeypotmarketing.com/driving-content-engagement-with-video-and-humour/) [**How to Make Content that Drives Conversions and Leads**](https://honeypotmarketing.com/how-to-make-content-that-drives-conversions-and-leads/) **[How to Protect Your WordPress Site From Hackers: Plugins, Backups, and More](https://honeypotmarketing.com/how-to-protect-your-wordpress-site-from-hackers-plugins-backups-and-more/)** **Categories:** eCommerce, Video --- ### [The Future of Digital Advertising - What You Need To Know](https://honeypotmarketing.com/video/the-future-of-digital-advertising-what-you-need-to-know/) **Published:** February 22, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1645219500590_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1645219500590_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple’s Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google’s announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took another hit. So is this the end of Digital Advertising as we know it? **Not. Even. Close.** Digital Advertising will have to change, become more innovative, and proactively be relevant to consumers to deliver ROI to advertisers. Let’s dive in and break down what’s coming for the **future of digital advertising**. ## What’s working? ![What's working?](https://honeypotmarketing.com/wp-content/uploads/216-1.png "- digital marketing for growing businesses by honeypot marketing") ## **AI & Machine** Learning We often think of AI as self-driving cars and creepy bots. In reality, AI is made up of hundreds of tools and apps that operate all around us – right now. ![AI & Machine Learning](https://honeypotmarketing.com/wp-content/uploads/216-2.png "- digital marketing for growing businesses by honeypot marketing") These behind-the-scenes tools are making our lives simpler with automated tasks. You can expect to see: - Targeted marketing - AI-Driven Content Marketing - AI in CRM - Identifying Audiences with AI Tools & Platforms ## **First-Party Data** Strategy Most brands aren’t yet harnessing first-party data’s full potential despite its apparent benefits. It’s time to put first-party data strategy front and center! ![First Party Data Strategy](https://honeypotmarketing.com/wp-content/uploads/216-3.png "- digital marketing for growing businesses by honeypot marketing") **Five ways to start collecting first-party data:** 1. Tailor to customer objectives 2. Offer value in exchange for data 3. Invest in tech and organizational enablers 4. Test and learn to determine activation 5. Refine and validate with measurement ## **Customer Data Platforms & Audience Management** - Audience management tools are the primary need to get an i**nsight into your customer.** - Few audience manager platforms to consider – - LiveRamp - Segment.com - Lotame - Salesforce DMP ![Customer Data Platforms & Audience Management](https://honeypotmarketing.com/wp-content/uploads/216-4.png "- digital marketing for growing businesses by honeypot marketing") ## **New Google Ads Features** and **Formats** - Google is updating Smart Shopping and Local campaign to Performance Max Campaigns. - Performance Max uses Google’s automation to help advertisers reach shoppers by browsing for things they love — online and in stores. - You can reach users on YouTube, Gmail, Search Network through one campaign. ![New Google Ads Features and Formats](https://honeypotmarketing.com/wp-content/uploads/216-5.png "- digital marketing for growing businesses by honeypot marketing") ## **Google’ Privacy Sandbox** Google is updating its platform to accommodate changes to third-party cookies with a set of application programming interfaces (APIs); this includes FLoC, SPARROW, Turtledove, FLEDGE, and Dovekey. Advertisers can use these to: 1. The prevention of spam, fraud, and DoS 2. Conversions 3. Ad targeting 4. Attribution 5. Federated logins ![Google’ Privacy Sandbox](https://honeypotmarketing.com/wp-content/uploads/216-6-1-1024x506.png "- digital marketing for growing businesses by honeypot marketing") ## **Google PPIDs** The Publisher Provided IDentifier (PPID) allows publishers to send Google Ads Manager an identifier for use in: - Frequency capping - Audience segmentation and targeting - Sequential ad rotation - Audience-based ad delivery controls across devices PPIDs are based on your first-party data; they won’t be affected by the third-party cookie deprecation. ![Google PPIDs](https://honeypotmarketing.com/wp-content/uploads/limited-ads-1024x576.jpg "- digital marketing for growing businesses by honeypot marketing") ## **Social Platform Updates Due to Change in Apple’s IDFA** Social Media Advertising Platforms such as Tik Tok, Pinterest, Snapchat had to update the following to adjust to the reject changes by Apple - Target iOS 14.5 users for app install ads will be through iOS 14 dedicated campaigns - Update your Mobile Measurement Partner SDK - Send all events to the platform via MMP - Complete the Conversion event configuration in their MMP interface ![Social Platform Updates Due to Change in Apple's IDFA](https://honeypotmarketing.com/wp-content/uploads/216-7.png "- digital marketing for growing businesses by honeypot marketing") ## **New Updates:** Facebook / Meta - iOS 14 Updates: Meta is constantly updating its policies to meet iOS requirements and all other platforms that use third party cookies - Domain Verification - Track Up to 8 Unique Events - Conversion API - Facebook has been and will continue removing some of the Detailed Targeting options such as sexual orientation, religious practices & groups, political beliefs and so on. ![New Updates: Facebook / Meta](https://honeypotmarketing.com/wp-content/uploads/216-8.png "- digital marketing for growing businesses by honeypot marketing") ## **The Future of** Social Media Some of the new ways that social networks are going to help us reach audiences: - Video remains a prominent format - Continued pushing of authentic content - More of a focus on live streaming and live shopping - Automating social ad production ![The Future of Social Media](https://honeypotmarketing.com/wp-content/uploads/future-technology-social-media-vr_0.jpg "- digital marketing for growing businesses by honeypot marketing") ## **Omni-Channel Marketing** Omni-channel marketing is the integration and cooperation of the various channels used to interact with consumers, to create a **consistent brand experience**. Third-party analytics such as segment.io and Kochava (mobile) enable Omni-channel marketing with First-Party Data. ![Omni-Channel Marketing](https://honeypotmarketing.com/wp-content/uploads/main-qimg-9dab3e2415f3cd3759944eead5abd90f.png "- digital marketing for growing businesses by honeypot marketing") ## Shorter **Video Content** Shorter video content is becoming increasingly popular for several reasons: - Easy to digest - Higher levels of engagement - Easily shareable - Allows creators to be innovative - Budget-friendly - Enables authenticity With the growth of shorter video content, social media platforms have **altered their algorithms** to favour it; this is something that marketers can take advantage of when creating content. ![Shorter Video Content](https://honeypotmarketing.com/wp-content/uploads/216-9.png "- digital marketing for growing businesses by honeypot marketing") ## Final Word It’s a fact that 3rd party cookie data and identifiers are going away. Businesses and Advertisers have to adapt to the changes as quickly as possible to achieve their marketing goals. **First-Party data** is the future of digital advertising. ![Let’s Wrap It Up!](https://honeypotmarketing.com/wp-content/uploads/216-10.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed learning about **The Future of Digital Advertising**. If you’re looking for more great content, check out some of our other reads below: [**Shoppable Livestreams for Ecommerce**](https://honeypotmarketing.com/shoppable-livestreams-for-ecommerce/) [**How to Make Content that Drives Conversions and Leads**](https://honeypotmarketing.com/how-to-make-content-that-drives-conversions-and-leads/) [**Driving Content Engagement With Video and Humour**](https://honeypotmarketing.com/driving-content-engagement-with-video-and-humour/) **Categories:** Video --- ### [5 Steps to Creating an Omnichannel Strategy for your E-commerce Store](https://honeypotmarketing.com/video/ecommerce-omnichannel-strategy/) **Published:** March 7, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1646428818961_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1646428818961_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") You’ve built your online store, made sure that your mobile experience is strong, and developed a social media presence; by all accounts, you are doing everything right, so why are your customers not converting? One of the number one reasons is a lack of consistency across all your channels. With an omnichannel approach, you can create a unified customer experience that supports sales no matter what touchpoint your users interact with you. ## What’s working? ![What's working?](https://honeypotmarketing.com/wp-content/uploads/218-1.png "omnichannel strategy - digital marketing for growing businesses by honeypot marketing") ## What is an Omnichannel Strategy? Omnichannel strategies help you create a seamless experience for your audience across multiple platforms. - Creates a tailored strategy to engage with your audience - Keeps your business cohesive across each platform - Maintains customer experience consistency ![What is an Omnichannel Strategy?](https://honeypotmarketing.com/wp-content/uploads/218-2.png "omnichannel strategy - digital marketing for growing businesses by honeypot marketing") ## Step 1: Consumer Journey Take some time to identify your audiences and determine how your omnichannel marketing strategy will **meet their needs.** *What channels are they most active on? What makes them convert? Which patterns occur? How do we solve the challenge areas?* ![Step 1: Consumer Journey - omnichannel strategy](https://honeypotmarketing.com/wp-content/uploads/218-3.png "omnichannel strategy - digital marketing for growing businesses by honeypot marketing") Understanding how a customer **navigates** your channels is key in providing person-level insights and allows you to **adapt your strategy** to their needs. ## **Step 2: Setting Up Your E-Commerce Store** ![Step 2: Setting Up Your E-Commerce Store - omnichannel strategy](https://honeypotmarketing.com/wp-content/uploads/218-4.png "omnichannel strategy - digital marketing for growing businesses by honeypot marketing") There are 5 things to remember when setting up your e-commerce store: - Select the right platform for your business model - Make sure you have the proper tools in place to optimize - Ensure the shoppable experience is user-friendly and simple - Offer customer support (live chat, 24/7 support) - Look to trends and compare search volumes of products to recognize promotional opportunities ## **Step 3: Customer Relationship Management** Managing consumer information is a crucial part of running an eCommerce business. CRM software enables your company to manage and store current and prospective customer data in a centralized location. ![Step 3: Customer Relationship Management - omnichannel strategy](https://honeypotmarketing.com/wp-content/uploads/218-5.png "omnichannel strategy - digital marketing for growing businesses by honeypot marketing") A CRM platform can help benefit your online store in many ways: - Allows message personalization - Retains current customers - Aids in understanding customer habits ## **Step 4: Social Integration** It’s not enough to have a great website – you need to be **active on social media.** - People will try to reach you in different ways, and social media is one of the handiest methods today. - Social media makes it easier to deliver a fantastic customer experience and offer seamless interaction with your clients. ![Step 4: Social Integration - omnichannel strategy](https://honeypotmarketing.com/wp-content/uploads/218-6.png "omnichannel strategy - digital marketing for growing businesses by honeypot marketing") ## **Step 5: Paid Advertising and Remarketing Audiences** Create different ad experiences on various advertising platforms and place them along a singular user journey. - See: Discover your brand for the first time. - Think: Think about your brand’s offerings - Do: Willing to purchase from you - Care: Loyalty for your brand ![Step 5: Paid Advertising and Remarketing Audiences - omnichannel strategy](https://honeypotmarketing.com/wp-content/uploads/218-7.png "omnichannel strategy - digital marketing for growing businesses by honeypot marketing") ## Wrapping It Up Marketing in 2022 requires being active across many channels: social media, email, your website, advertisements, and more. An omnichannel strategy will strengthen your marketing funnel and smoothly guide people from just browsing social media to loyal repeat customers. ![Wrapping It Up](https://honeypotmarketing.com/wp-content/uploads/218-8.png "omnichannel strategy - digital marketing for growing businesses by honeypot marketing") We hope you enjoyed learning about the **5 Dos and Don’ts of Social Media**. If you’re looking for more great content, check out some of our other reads below: [**5 Dos and 5 Don’ts Of Social Media For Small Businesses**](https://honeypotmarketing.com/5-dos-and-5-donts-of-social-media-for-small-businesses/) [**The Future of Digital Advertising – What You Need To Know**](https://honeypotmarketing.com/the-future-of-digital-advertising-what-you-need-to-know/) [**Shoppable Livestreams for Ecommerce**](https://honeypotmarketing.com/shoppable-livestreams-for-ecommerce/) **Categories:** Branding, Content Marketing, Digital Marketing, Marketing, Video **Tags:** Digital Marketing, Digital Marketing Strategy, Omnichannel Marketing, Omnichannel Strategy --- ### [Drive Growth Like a Boss by Repurposing Content](https://honeypotmarketing.com/small-business/drive-growth-like-a-boss-by-repurposing-content/) **Published:** March 15, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1647033902223_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1647033902223_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Imagine you’re cleaning out your home, refreshing the space for spring, only to find some old clothing or piece of tech that hasn’t been touched in an eternity. Now that they’ve outlived their usage, do you throw these items away or find a creative new use for them? If you’re prudent, it’s the latter. Ditto for marketing. Today, marketing requires fresh content to be created on a regular publishing cycle. For many marketing departments, this can tax resources to the breaking point. Repurposing, however, saves you a considerable amount of resource allocation, allowing you to reiterate your message in new and creative ways – plus it safeguards your team’s sanity. But how exactly do you do that? Let’s dive in! ## What’s working? ![What's working?](https://honeypotmarketing.com/wp-content/uploads/219-1.png "- digital marketing for growing businesses by honeypot marketing") ## Create Your **Long-Form Content** First things first, select the format for your long-form content that would have the highest impact on your audience. ![Create Your Long Form Content](https://honeypotmarketing.com/wp-content/uploads/219-2.png "- digital marketing for growing businesses by honeypot marketing") You can create: - Livestream - Webinar - Long-Form Video - Screencast Tutorials - Audio Podcast - Influencer Interviews ## Repurpose Your Long-Form Video Into an **Audio Podcast** This is a great way for people to consume your material while on the go. This opens a door to new audiences! Start by: 1. Export your audio. 2. Uploading to podcast platforms like Blubrry. 3. Adding descriptions, titles, etc. 4. Distribute your content! ![Repurpose Your Long Form Video Into an Audio Podcast](https://honeypotmarketing.com/wp-content/uploads/219-3-1.png "- digital marketing for growing businesses by honeypot marketing") ## Repurpose Your Long Form Video or Audio Into a **Blog Post** Turn your video and audio formats into blog posts to drive traffic to your site: 1. Upload your video or audio to programs like Otter.ai 2. Edit the transcription for any typos. 3. Upload the copy and embed your video and/or podcast into your blog post 4. Use video thumbnails for custom blog post graphics ![Repurpose Your Long Form Video or Audio Into a Blog Post](https://honeypotmarketing.com/wp-content/uploads/219-4.png "- digital marketing for growing businesses by honeypot marketing") ## Repurpose Video Into “Snackable” **Social Media Videos** Video content is the fuel behind your social media channels. Use a video editor to export 15 second, 30 second, and 1 minute clips to post on social media. Look for: - Useful Tips and Tricks - Important Stats - Memorable Quotes [![Repurpose Video Into “Snackable” Social Media Videos](https://honeypotmarketing.com/wp-content/uploads/219-5.png "- digital marketing for growing businesses by honeypot marketing")](https://www.instagram.com/p/Ca0HOv5FiEl/) Don’t forget to add captions! You can use a tool like wavve.io, wave. video or the native platform itself (i.e. Instagram Reels.) ## Repurpose Video Into a **Social Media Series** Group together short clips from your video that covers the same topic to create a series. [![Repurpose Video Into a Social Media Series](https://honeypotmarketing.com/wp-content/uploads/219-6.png "- digital marketing for growing businesses by honeypot marketing")](https://drive.google.com/file/d/1LnIfR76Kt0QC5WhjDqlA-B1K-w6S1ZPW/view?usp=sharing) These can be distributed on: - TikTok - Instagram Reels and Stories - YouTube Shorts - LinkedIn - Your Website (listicles) Once posted, group them together using features like Playlists, Instagram Guides, Highlights, and others. ## Repurpose Video Into **YouTube Shorts** Take your full-length video and create snippets. Add them to your YouTube channel as Shorts for snackable content! [![Repurpose Video Into YouTube Shorts](https://honeypotmarketing.com/wp-content/uploads/219-7.png "- digital marketing for growing businesses by honeypot marketing")](https://drive.google.com/file/d/1rlqiuSWO1EkIWuZdPq4QaILuwXydLbH2/view?resourcekey) They’ll get more reach and views, are easy to digest, and you can link back to the full blog post on your website. ## Repurpose Transcription Into **Unique Graphics** Create content that incorporates: - Direct Quotes - FAQ Carousel Posts - Video Tip Carousel Posts - Educational Infographics - Thought-Leadership Posts (unpopular opinions, hot takes, trending issues.) ![Repurpose Transcription Into Unique Graphics](https://honeypotmarketing.com/wp-content/uploads/219-8.png "- digital marketing for growing businesses by honeypot marketing") ## Repurpose Transcription and Graphics Into a **LinkedIn Article** You have the copy. You have the graphics. Now put them together on LinkedIn Articles and post directly to the channel. LinkedIn favours content posted in its own formats instead of linking to a blog post-off-site. You’ll drive more followers and engagement this way. ![Repurpose Transcription and Graphics Into a LinkedIn Article](https://honeypotmarketing.com/wp-content/uploads/219-9.png "- digital marketing for growing businesses by honeypot marketing") ## Repurpose Video Into a **Lead Magnet** Would your video make an excellent onboarding guide for your new customers? Does it answer the most commonly asked questions about your services? Does it give step-by-step instructions on how to achieve a specific goal? **Create a free downloadable PDF and offer it to your customers!** ![Repurpose Video Into a Lead Magnet](https://honeypotmarketing.com/wp-content/uploads/219-10.png "- digital marketing for growing businesses by honeypot marketing") ## Repurpose Video Into an **Email Automation Series (Bootcamp)** Embed your video clips in an email automation series that links back to the full-length blog post. ![Repurpose Video Into an Email Automation Series (Bootcamp)](https://honeypotmarketing.com/wp-content/uploads/219-11.png "- digital marketing for growing businesses by honeypot marketing") Use this to onboard your new customers/clients: answer their questions, teach them how to use your product, and collect feedback. ## Repurpose Video Into an **FAQ Page** FAQs are very useful content for your users and SEO. Use the v**ideo clips and transcriptions** to create (or update) an FAQ page on your website. Add links from the FAQ page to the long-form blog posts, and vice-versa. Use **structured data** to bring your questions to the forefront. ![Repurpose Video Into an FAQ Page](https://honeypotmarketing.com/wp-content/uploads/219-12.png "- digital marketing for growing businesses by honeypot marketing") ## **That’s a Wrap** Repurposing your content ensures that you get the most mileage out of your work! Most importantly, it enables you to reach new audiences and improve your overall engagement. How exciting is that?! ![That’s a Wrap](https://honeypotmarketing.com/wp-content/uploads/219-13.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed learning about **Drive Growth Like a BOSS by Repurposing Content**. If you’re looking for more great content, check out some of our other reads below: [5 Steps to Creating an Omnichannel Strategy for your E-commerce Store](https://honeypotmarketing.com/ecommerce-omnichannel-strategy/) [The 5 Dos and 5 Don’ts Of Social Media For Small Businesses](https://honeypotmarketing.com/5-dos-and-5-donts-social-media-for-small-businesses/) [The Future of Digital Advertising – What You Need To Know](https://honeypotmarketing.com/the-future-of-digital-advertising-what-you-need-to-know/) **Categories:** Branding, Content Marketing, Digital Marketing, Small Business **Tags:** Content Distribution, Content Management System --- ### [Top Social Media Hacks to Drastically Boost Audience Engagement & Views](https://honeypotmarketing.com/social-media/social-media-hacks/) **Published:** March 28, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1648239876983_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1648239876983_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Are your social posts not getting the attention you hoped for? We can show you how to make the best out of your social media engagement with these hacks. Let’s dive in! ## What’s Working? ![What's Working?](https://honeypotmarketing.com/wp-content/uploads/221-1-1024x737.png "- digital marketing for growing businesses by honeypot marketing") ## Reposting Your Content **Properly** Reposting your content is a free way to increase its ROI, get more traffic, and save time. You can repost to other platforms, but you need to ensure that it’s modified to fit your audience there. ![Reposting Your Content Properly](https://honeypotmarketing.com/wp-content/uploads/221-2.png "- digital marketing for growing businesses by honeypot marketing") ## Reposting Other’s Content Properly One tactic for building a strong visual presence on social media is to curate your feed by reposting content created by other users. - Always give credit - Ask if it’s OK to use - Don’t pass other content off as your own - Don’t dramatically alter the content - Appropriately tag the user ![Reposting Other’s Content Properly](https://honeypotmarketing.com/wp-content/uploads/221-3.png "- digital marketing for growing businesses by honeypot marketing") ## Reposting **Tools** To Start Using Today You can make your life even easier when reposting content using these tools: - **Repost for Instagram** - **InstaRepost** - **DownloadGram** - **RePost Pro** ![Reposting Tools To Start Using Today](https://honeypotmarketing.com/wp-content/uploads/221-4.png "- digital marketing for growing businesses by honeypot marketing") ## Reposting on **TikTok** By reposting content on TikTok, you can **train the algorithm.** If a video went viral in the past, it might have a high chance of going viral again if it’s reposted! - Add Hashtags to your videos - Hop on Trending sound effects - Dabble in some duets and stitches ![Reposting on TikTok](https://honeypotmarketing.com/wp-content/uploads/221-5.png "- digital marketing for growing businesses by honeypot marketing") Consequently, if the video goes viral again, it’ll lead to more followers, views, and engagement. ## Incorporating **Trending Sounds** **Music is a key part of TikTok**, as many viral trends come from songs and funny audio clips. Consider using a sound that the community is already loving! You can browse for **trending audio and playlists** and see how others use them effectively. Let it spark your creativity! ![Incorporating Trending Sounds](https://honeypotmarketing.com/wp-content/uploads/221-6.png "- digital marketing for growing businesses by honeypot marketing") Filters and effects on TikTok are tools that help you upscale the visual impact by fusing it with your creativity. **Just like audio, filters can go viral as well.** They allow you to showcase your brand personality, participate in trends, and are great ways to connect with your audience. ![Incorporating Trending Filters](https://honeypotmarketing.com/wp-content/uploads/221-7.png "- digital marketing for growing businesses by honeypot marketing") ## Using the **Discovery Page** **How do you find these trending sounds and filters?** If you are looking for something specific, head over to your Discover Page, and you’ll see a list of popular assets such as filters, audio, hashtags and other creators’ profiles. ![Using the Discovery Page](https://honeypotmarketing.com/wp-content/uploads/221-8.png "- digital marketing for growing businesses by honeypot marketing") ## Using **Search Filters** **Now that you’ve navigated the Discover page, you can further filter your results.** After using the search bar, click on the dots on the right. From here, you can choose filters for the videos shown to you. For example, “only show me videos that have been made this week.” ![Using Search Filters](https://honeypotmarketing.com/wp-content/uploads/221-9.png "- digital marketing for growing businesses by honeypot marketing") ## Reposting Using **Green Screens** IG Reels and TikTok have a neat feature called the Green Screen Effect! There are many backgrounds to choose from that can **put a fun spin on your content.** ![Reposting Using Green Screens](https://honeypotmarketing.com/wp-content/uploads/221-10.png "- digital marketing for growing businesses by honeypot marketing") Reposting with Green Screens can be useful for highlighting positive comments, discussing topics that relate to your area of expertise, and reacting to content. ## **Reposting on Instagram Effectively** While there isn’t a native tool for reposting within IG, **“regramming” is still possible.** ![Reposting on Instagram Effectively](https://honeypotmarketing.com/wp-content/uploads/221-11.png "- digital marketing for growing businesses by honeypot marketing") Here’s why you should repost content: - Allows you to post more consistently, and build a community - If you have content that has proven to be successful, why not reuse it? - Reposting user-generated content that’s aligned with your audience builds credibility and trust - Helps connect your IG to the Shopping Catalog - Reposting IG Reels boosts organic reach ## Reposting with **IG Reels** **How do you increase views and engagement?** Repost on IG reels! Reels have become a key frontier for organic reach on the app. Here are some tips: - Reels that feature people perform well - Audio can make a big difference - Add trending hashtags The more people you reach with your Reels, the higher your chances that your follower count and engagement rate will grow. ![Reposting with IG Reels](https://honeypotmarketing.com/wp-content/uploads/221-12.png "- digital marketing for growing businesses by honeypot marketing") ## Posting **YouTube Shorts** YouTube Shorts are hot for engaging viewers with short-form content. You can: - Cut long-form videos into snackable clips - You can use shorts to drive attention to your main channels - Drive engagement toward your business - Showcase behind the scenes videos - Use shorts to promote upcoming products, events, releases etc. ![Posting YouTube Shorts](https://honeypotmarketing.com/wp-content/uploads/221-13.png "- digital marketing for growing businesses by honeypot marketing") ## **Reposting on YouTube Shorts** Reposting on YouTube is permissible, with a few caveats. Here’s how: - Ensure there are no watermarks - Add #shorts tag to your video in order for your video to be classified as a YouTube Short - Add a relevant title and description for a higher ranking - Add all relevant tags - Create a playlist for different categories to increase visibility Remember to be careful when posting to avoid copyright claims. ![Reposting on YouTube Shorts](https://honeypotmarketing.com/wp-content/uploads/221-14.png "- digital marketing for growing businesses by honeypot marketing") ## **Time Factoring** You’ve spent hours or weeks researching, brainstorming, creating, editing, and polishing this new post (or campaign), and now it’s time to unveil it to the world. **But what’s the optimal time?** Are all hours or minutes equal in the eyes of the algorithm? ![Time Factoring](https://honeypotmarketing.com/wp-content/uploads/221-15.png "- digital marketing for growing businesses by honeypot marketing") ## **Boosting Strategy** - Have a strategic goal in place - Maximize targeting options - Customize posts for each placement - Choose the right post - Set Reasonable Duration. - Provide clear CTAs - Test, Test, and Test ![Boosting Strategy](https://honeypotmarketing.com/wp-content/uploads/221-16.png "- digital marketing for growing businesses by honeypot marketing") ## **That’s a Wrap!** Exploring creative routes and adding new elements to your content is a great way to improve engagement and showcase your personality! Take advantage of tools that can boost the creativity of your posts on social media! ![That’s a Wrap!](https://honeypotmarketing.com/wp-content/uploads/221-17.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed learning about **Top Social Media Hacks to Drastically Boost Audience Engagement & Views**. If you’re looking for more great content, check out some of our other reads below: **[Beyond Lead Gen: How to Engage Your Leads and Prospects](https://honeypotmarketing.com/beyond-lead-gen-how-to-engage-your-leads-and-prospects/)** **[Drive Growth Like a BOSS by Repurposing Content](https://honeypotmarketing.com/drive-growth-like-a-boss-by-repurposing-content/)** **[5 Steps to Creating an Omnichannel Strategy for your E-commerce Store](https://honeypotmarketing.com/ecommerce-omnichannel-strategy/)** **Categories:** Branding, Content Marketing, Digital Marketing, Growth Hacking, Influencer Marketing, Social Media **Tags:** Digital Marketing, social media hacks, Tiktok --- ### [Boost Your Shopify Sales Using Social Media eCommerce Features](https://honeypotmarketing.com/shopify/shopify-sales-social-commerce/) **Published:** April 4, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1648844534407_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1648844534407_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Looking for ways to increase your sales on your Shopify Store? We’ve got you covered! We’ll show you many unknown features of eCommerce that will help **boost your sales!** Let’s dive in! ## What’s Working? ![Boost Your Shopify Sales Using Underknown Social Media eCommerce Features](https://honeypotmarketing.com/wp-content/uploads/222-1.png "- digital marketing for growing businesses by honeypot marketing") ## **Integrating Facebook with Shopify** Steps to begin **integrating your shop**: **Step 1:** Install the Facebook Channel **Step 2:** Select Facebook Shop as the first feature that you want to set up **Step 3:** Connect the required Facebook assets **Step 4:** Select or skip your [data sharing settings](https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/facebook-data-sharing#tracking-customer-data-using-the-facebook-conversions-api) **Step 5:** Accept Facebook’s terms ![Integrating Facebook with Shopify](https://honeypotmarketing.com/wp-content/uploads/222-2.png "- digital marketing for growing businesses by honeypot marketing") ## **Running Your Facebook Shop Through Shopify** Running your Facebook Shop through Shopify allows you to: - Synchronize your Shopify collections directly to your Facebook Shop - Sell an unlimited number of products and receive regular sales reports - Manage orders and shipping through the Shopify dashboard - Advertising, gathering, and promotional tools are readily available ![Running Your Facebook Shop Through Shopify](https://honeypotmarketing.com/wp-content/uploads/222-3.png "- digital marketing for growing businesses by honeypot marketing") ## **Facebook Shop Features** Features of the Facebook Shop: - Showcase your product in collections and customize them to your branding - Add custom audiences to your ad campaigns - Get key insights on the performance of your shop - Respond quickly to customers through messenger ![Facebook Shop Features](https://honeypotmarketing.com/wp-content/uploads/222-4.png "- digital marketing for growing businesses by honeypot marketing") ## **Integrating TikTok With Shopify** Steps to begin integration with Shopify **Step 1:** Set up a TikTok for Business account **Step 2:** Install the TikTok channel on your Shopify store through “Add App” **Step 3:** TikTok channel will appear in your Shopify Admin Dashboard **Step 4:** Complete Install ![Integrating TikTok With Shopify](https://honeypotmarketing.com/wp-content/uploads/222-5.png "- digital marketing for growing businesses by honeypot marketing") ## **Running your TikTok Shopping through Shopify** Running your TikTok Shopping through Shopify allows you to: - Easily set up conversion campaigns to promote your products - Target your audience with a mix of demographic, location and behavioural variables - Generate tons of customized creatives - Snapshot of all your important campaign performance data ![Running your TikTok Shopping through Shopify](https://honeypotmarketing.com/wp-content/uploads/222-6.png "- digital marketing for growing businesses by honeypot marketing") ## **TikTok Shopping Features** Features of TikTok Shopping: - Showcase your product catalogue on the TikTok storefront - Promote products by linking them to any TikTok video - Create ads that don’t feel like ads - Easily collaborate with influencers through the creators’ marketplace - Live stream shopping events to attract more audiences and create brand awareness ![TikTok Shopping Features](https://honeypotmarketing.com/wp-content/uploads/222-7.png "- digital marketing for growing businesses by honeypot marketing") ## **TikTok Live Stream Shopping** TikTok Livestream shopping allows you to: - Gain visibility and increase brand awareness - A great option to increase the engagement rate - Keep up with the needs and wants of their customer segments - Inspires impulse buying - Develops authenticity instead of over branding ![TikTok Live Stream Shopping](https://honeypotmarketing.com/wp-content/uploads/222-8.png "- digital marketing for growing businesses by honeypot marketing") ## **Integrating Snapchat With Shopify** Snapchat has made it open for any brand to set up **shoppable catalogues** and AR filters, allowing customers to browse and purchase items in the app. Companies are able to make a business profile **(Public Profiles for Businesses)** which acts as a hub for product discovery. Once this is done, they can deploy the Snap Pixel and start targeting new and existing customers. ![Integrating Snapchat With Shopify](https://honeypotmarketing.com/wp-content/uploads/222-9.png "- digital marketing for growing businesses by honeypot marketing") ## **Snapchat AR Filters** Now that you’ve set up your business profile and deployed Snap Pixel, you can start setting up your products and campaigns! AR Filters are great ways to introduce new products, have the public try them on, and make them available for purchase. Not only are they fun to use, but they give customers insight as to how your products will work for them. ![Snapchat AR Filters](https://honeypotmarketing.com/wp-content/uploads/222-10.png "- digital marketing for growing businesses by honeypot marketing") ## Integrating **Instagram with Shopify** Instagram Shopping can be set up as the first feature when you install the Facebook channel, or it can be added from the Overview page of the Facebook channel at any time. 1. From your Shopify admin, click Facebook sales channel > Overview. 2. Click Set up to start in the Instagram Shopping section. 3. Connect the required Facebook accounts to the Facebook sales channel. 4. Review and accept the terms and conditions, then click Request approval. ![Integrating Instagram with Shopify](https://honeypotmarketing.com/wp-content/uploads/222-11.png "- digital marketing for growing businesses by honeypot marketing") ## **Instagram Feed Post** Shopping A great way for followers to discover new (and current) products. No matter the size of your business, shoppable feed posts can be extremely effective. - You can tag up to **five products** on single-image and video posts. - Add product tags to Instagram carousel posts, and include up to 20 products. ![Instagram Feed Post Shopping](https://honeypotmarketing.com/wp-content/uploads/222-12.png "- digital marketing for growing businesses by honeypot marketing") ## **Instagram** **Stories** Shopping Followers can tap on a **product sticker** to learn more about the product and make a purchase. Small businesses can drive traffic to their products, rather than wait for the “swipe up” option. ![Instagram Stories Shopping](https://honeypotmarketing.com/wp-content/uploads/222-13.png "- digital marketing for growing businesses by honeypot marketing") ## **Pinterest** for Ecommerce Sales Pinterest is an ideal platform for eCommerce. - The average sales order is $50 — higher than any other social media platform with a marketplace. - Amongst the 250 million active monthly users, 93% of them use the platform to plan their purchases. - Buyable pins transform it into a high-quality sales funnel. Users can instantly buy products. - Create links between product pages, websites, and social accounts while displaying your products to those who want to buy them. ![Pinterest for Ecommerce Sales](https://honeypotmarketing.com/wp-content/uploads/222-14.png "- digital marketing for growing businesses by honeypot marketing") ## Integrating **Pinterest** with Shopify First, create a business profile. Next, link and verify your website. You can only verify one site with a Pinterest business account, so choose wisely. 1. Add share Pins to your product pages 2. Add ‘Shop the Look Pins 3. Use alternating content formats 4. Share complementary Pins 5. Write SEO optimized descriptions ![Integrating Pinterest with Shopify](https://honeypotmarketing.com/wp-content/uploads/222-15.png "- digital marketing for growing businesses by honeypot marketing") ## ## **That’s a Wrap!** Now that you know these underknown features for eCommerce, you’ll be boosting your sales in no time. Take full advantage of these tools to get your product out there on social media! Until next time! ![That’s a Wrap!](https://honeypotmarketing.com/wp-content/uploads/222-16.png "- digital marketing for growing businesses by honeypot marketing") We hope you enjoyed learning about **Boost Your Shopify Sales Using Underknown Social Media eCommerce Features**. If you’re looking for more great content, check out some of our other reads below: [**Top Social Media Hacks to Drastically Boost Audience Engagement & Views**](https://honeypotmarketing.com/top-social-media-hacks-to-drastically-boost-audience-engagement-views/) [**Beyond Lead Gen: How to Engage Your Leads and Prospects**](https://honeypotmarketing.com/beyond-lead-gen-how-to-engage-your-leads-and-prospects/) [**Drive Growth Like a BOSS by Repurposing Content**](https://honeypotmarketing.com/drive-growth-like-a-boss-by-repurposing-content/) **Categories:** eCommerce, Shopify **Tags:** Digital Marketing, Instagram, Shopify, Small Business --- ### [Unleashing the Power of TikTok for Your Business - How to Get Started and Grow](https://honeypotmarketing.com/social-media/tiktok-for-business/) **Published:** April 11, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1649449219295_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1649449219295_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") How can social media help businesses grow their reach across multiple channels while maintaining an active presence? The vast majority of users on TikTok are in the United States, with almost half using it daily. A recent study found that people spend 8 out of 10 minutes playing around and engaging with content from other users within this app. Let’s dive into how you can unleash the power of TikTok for your business. ## Generating Real Business on TikTok On TikTok, one of the things that made it unique so much was how short videos were on average. It’s perfect for posting an idea or thought and then getting feedback from others immediately – without sitting through a long video just waiting around! The 30-second variety is excellent, too because if someone runs into your post while scrolling through their feed. ![Generating Real Business on TikTok](https://honeypotmarketing.com/wp-content/uploads/image-12-1024x366.png "- digital marketing for growing businesses by honeypot marketing") They’ll have enough information at hand without needing any more info upfront to get what you’re saying across effectively. The 10-minute TikTok is perfect for businesses and professionals alike. You can convey a lot in just 10 minutes, but you must do so with short content nuggets, making them easy to digest! ## Dispelling TikTok Myths Many people have misconceptions about TikTok, which can be a challenge when trying to run your business. Many people still believe one of the biggest misconceptions is that TikTok only has music and lip-syncing apps. However, as it turns out, there are almost 200 million active users on this platform from a statistical perspective which means they’re everybody! You can see ads during sporting events such as ESPN, where you will find videos instead of vertical slideshows now replacing traditional commercials while tuning into our favourite shows. ![TikTok Myths](https://honeypotmarketing.com/wp-content/uploads/image-14-1024x683.png "- digital marketing for growing businesses by honeypot marketing") Another biggest misconception about TikTok is that it only caters to younger audiences. The platform has 200 million active users, with a tiny percentage who create their content here. Everyone else lurks around and enjoys what others post instead of getting involved themselves! Whatever your industry, if you put yourself out there on TikTok and start creating content aimed at attracting potential customers who may not be using the app yet, they will eventually come across it. ## What are the Benefits for Business on TikTok? Understanding your niche is just as crucial to a business’s success. To have the right audience, you should focus on those who will be most engaged with what you offer and care about it deeply – not for having a vanity number. But because this smaller group can help grow awareness around products/services through word-of-mouth marketing. It has been shown time after again benefits companies directly without any additional effort needed! ![Benefits for business](https://honeypotmarketing.com/wp-content/uploads/image-13-1024x512.png "- digital marketing for growing businesses by honeypot marketing") ## Getting Started on TikTok To get started on TikTok, You need your camera set up over there and then maybe have an HD or 4k cam running on the other side because we’re going for quality here! Take the time to condense all of that information down into one, two or three sentences so they can easily understand what you’re saying. ![Getting started with TikTok](https://honeypotmarketing.com/wp-content/uploads/image-7-1.png "- digital marketing for growing businesses by honeypot marketing") Structure in the opening hook and call-to-action (CTA), you can get your point across quickly while still providing value that will keep them interested enough for more content from you! Use simple language and integrate visuals where possible because this will help keep your viewers engaged! ## Growing on TikTok. The TikTok community is an excellent place for small businesses to grow their fan base. In this competitive and ever-changing digital world, it’s refreshing when someone can find inspiration from other users who share similar interests as them. The platform promotes collaboration between these diverse groups by allowing everyone without feeling too pressured by one another. ![TikTok Community](https://honeypotmarketing.com/wp-content/uploads/image-8-1-1024x768.png "- digital marketing for growing businesses by honeypot marketing") On TikTok, the user is more connected with their audience. In contrast to that on YouTube or Twitch, there is a collective hive mind. The difference between these platforms lies in maintaining intimacy while maintaining some formality/professionalism when necessary. It is vital to collaborate with other businesses with complementary products or services; this will help you grow and expand your reach by building up an account base near your size while also increasing traffic for both parties in return! It’s important to comment on the content you share regularly. By commenting, we give others a chance and incentive for responding and build signals out so that they will see our posts as well. ![TikTok Collaborations](https://honeypotmarketing.com/wp-content/uploads/Blog220721-02.png "- digital marketing for growing businesses by honeypot marketing") The key to becoming a successful influencer is learning how you can train the algorithm. You should decide who your target audience is, visit their profiles and follow them back to see that their account needs more attention from others just like themselves! To make your videos more engaging, you need to think about how they’re structured and what counts in the first place. For example: don’t just film everything without organization or theme; instead, create those themes, stick with them test different ones. Do not have a lip sync video because of trends if it doesn’t fit your business. ![TikTok Engagement](https://honeypotmarketing.com/wp-content/uploads/image-10-1024x536.png "- digital marketing for growing businesses by honeypot marketing") There are many different ways to create a marketing funnel, but one of the most important is making sure you have link trees. Link Trees allow people on your website or social media pages from various sources to interact with each other to continue down their path towards conversion; this means they need something worth clicking toward at every step! ![Link Trees](https://honeypotmarketing.com/wp-content/uploads/image-9-1.png "- digital marketing for growing businesses by honeypot marketing") ## That’s a wrap TikTok is an amazing way to grow your following online. While it may be easier to use than other platforms, it still requires strategy. ![That's a wrap](https://honeypotmarketing.com/wp-content/uploads/image-11-1024x764.png "- digital marketing for growing businesses by honeypot marketing") We’d like to thank Austin Armstrong for joining us on this episode of Live at the Hive. Austin Armstrong is a lifelong digital marketer, public speaker, and CEO of [Socialty Pro](https://socialtypro.com/), a digital marketing agency specializing in TikTok marketing for businesses and Search Engine Optimization. Austin has posted over 1800 videos on TikTok tripling his own business and thousands more across his clients’ accounts. Austin loves helping individuals and companies grow their online presence in order to generate brand awareness, customers, and product sales by getting creative and thinking outside of the box. [BusinessTok is a TikTok marketing podcast](https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488) that highlights real business owners and entrepreneurs that are leveraging TikTok to grow their business and generate income. You will learn what goes on behind the scenes and the tactical strategies for how to leverage the fastest-growing social media platform ever to grow your business. **Categories:** Social Media **Tags:** Digital Marketing, Small Business, Tiktok --- ### [Email Isn't Dead, The Way We Think About It Is](https://honeypotmarketing.com/email-marketing/email-marketing/) **Published:** May 9, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1651868430310_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1651868430310_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") You’ve probably heard that nasty rumour that email marketing is either dead or on the decline. Spoiler alert, it’s not! Hundreds of thousands of small businesses harness the power of email marketing every day.Statistics prove that email marketing remains one of the best ways for businesses to engage with their audiences. Let’s dive in and dispel the myths around the effectiveness of email marketing. No. Email is not dead. Not by a long shot. ## Why Email is Still One of Your Most Powerful Marketing Channels Email marketing when done right allows you to convey your message to your audience by giving them snackable content. It remains one of the best ways in which you can communicate nuggets of information to engage with people. Email is able to give you the data you need to see how people are engaging with your brand so that you can nurture their loyalty. Compared to traditional newsletters, creating an email will help reduce your workload, saving you time and giving you better results. ![](https://honeypotmarketing.com/wp-content/uploads/image-111-300x188.png "- digital marketing for growing businesses by honeypot marketing") ## Why You Need to Ditch Newsletters to Create Behavioral Segments to Create Engaging Content People often don’t have time to sit and read an entire newsletter to get to the important information they are looking for. With email marketing, you can get right to the point by addressing important information in short-form content. Behavioral segments allow you to remove people from your database if they no longer engage with your content. You can also create segments to reinvite or win back those same people by making useful content to re-engage their interests. ![](https://honeypotmarketing.com/wp-content/uploads/image-112-300x173.png "- digital marketing for growing businesses by honeypot marketing") ## Content Tips and Tricks that Will Give You Double-Digit Open Rates When creating an email, treat it like you’re having a one-on-one conversation with someone in public. Map out a conversational flow with your audience and invite them to engage with you and your brand. Cut down the fat and excess of a lengthy email and stick to meaty content that you want to deliver to your audience. Focus on a singular pinpoint, challenge, or update and an engaging CTA that will keep their attention. Ask yourself, “what will opening this email do for me?” Offer your audience an incentive to open your email. ![](https://honeypotmarketing.com/wp-content/uploads/image-113-300x154.png "- digital marketing for growing businesses by honeypot marketing") ## Uncovering Hidden Revenue Opportunities in Your Email Lists You have the ability to turn subscribers into customers by building a good relationship with the right nuance. Through email marketing, you can redirect an audience to your website and products to engage them in sales. Actively reach out to customers on your list and nurture that relationship with them to retain loyalty and show value. ![](https://honeypotmarketing.com/wp-content/uploads/image-115-300x180.png "- digital marketing for growing businesses by honeypot marketing") ## How to Keep Your Email Lists Lean and Mean Segmenting your email lists gives you the opportunity to organize your audiences. Clean up your email lists and thin out those who are no longer engaging with your content to remove the deadweight. Removing inactive members from your list will help boost your open rates and engagement. If open rates are low, it might mean that some people did not give you their consent to be on the emailing list. ![](https://honeypotmarketing.com/wp-content/uploads/image-114-300x158.png "- digital marketing for growing businesses by honeypot marketing") ## That’s a Wrap Email is alive and well, remaining one of the best ways for businesses to engage with their audiences at low-cost effectiveness. ![](https://honeypotmarketing.com/wp-content/uploads/image-109-300x140.png "- digital marketing for growing businesses by honeypot marketing") We’d like to thank Emily McGuire for joining us on this episode of Live at the Hive. Emily McGuire is the Customer Evangelist at [AWeber](https://www.aweber.com/) and Owner and Chief Email Marketer at Flourish & Grit, an email marketing and automation studio. She helps businesses uncover hidden revenue in their email lists by pairing customer journeys with high-converting email campaigns. With lessons learned over a decade in tech and e-commerce, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the time-tested strategies of email marketing done well. ![](https://honeypotmarketing.com/wp-content/uploads/ThanksEmily-300x300.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Email Marketing, Podcast **Tags:** Digital Marketing, Email Marketing, Marketing Tips --- ### [Pushing Out of Your Comfort Zones With Video & Humour](https://honeypotmarketing.com/podcast/pushing-sellers-marketers-out-of-their-comfort-zones-with-video-humour/) **Published:** June 10, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1654778283531_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1654778283531_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Is there anything worse than dry, boring, or stale content being pushed out to social media channels? Well…yeah of course there is, but it’s still cringy. **The key is:** to blend video content and humour to spark engagement with your audience. And no. You don’t have to be a comedian to use humour. ### **What’s on Tap?** We’ll look at ways marketers can break the ice with their audience using engaging video content and humour. What’s on the agenda? - A brief history of Vidyard - Getting the right tools. The simple, powerful, and free Vidyard Video and Screen Recorder. - Why video is so much more engaging than text. - How to get started even if you’re camera shy. - Finding your own comfort zone with video ## A brief history of Vidyard Vidyard started when most firms were still using video minimally, even on websites and in marketing initiatives. And there was no such thing as video and sales at the time. And, of course, imagine a time when even video conferencing was unavailable. So video and business were still in their infancy. Of course, YouTube including several consumer companies were already huge. ![Vidyard - History](https://honeypotmarketing.com/wp-content/uploads/Facebook_LinkedIn_free-1024x534.png "- digital marketing for growing businesses by honeypot marketing") They believed that as video content became more accessible and less expensive to develop, more marketing teams in b2b businesses in the broader market would invest more in it. And as the world has become increasingly reliant on online interactions, and they begin to wonder what, if anything, is going to give, video is the finest method to share stories and educate people. ***When you can’t be there in person, it’s the finest method to interact with others.*** Vidyard took the opportunity to build that up as a category to establish ourselves as thought leaders and product leaders in the world of video in business. ## **Getting the right tools. The simple, powerful, and free Vidyard Video and Screen Recorder.** Vidyard has an opportunity to build a product that lent itself well to that kind of experience with their Chrome extension and a desktop app. With a Vidyard Personal account, somebody can click the button, record or upload, but typically, they’re recording a video using their webcam or the screen share. ![Vidyard Recorder](https://honeypotmarketing.com/wp-content/uploads/image-33-1024x834.png "- digital marketing for growing businesses by honeypot marketing") And then as soon as it’s recorded, it’s ready to be shared, either via link via email or, you know, posted somewhere as need be. And it’s something that they were able to create a really simple user experience around, that was also very approachable for a lot of different people. For Vidyard, their freemium model is the biggest driver of our enterprise deals today ## Why video is so much more engaging than text. Video is truly transforming the way organizations and business professionals are sharing information in the new world of remote business. Video is simply more efficient, more expressive, and therefore more effective than standard text ![Video is engaging than text](https://honeypotmarketing.com/wp-content/uploads/image-34-1024x500.png "- digital marketing for growing businesses by honeypot marketing") You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. ## **How to get started even if you’re camera shy?** If you’re just starting out with video, it can be a little scary. ![Camera Shy](https://honeypotmarketing.com/wp-content/uploads/image-35.png "- digital marketing for growing businesses by honeypot marketing") There are a ton of variables to consider and a lot of things to remember in order to make your shoot and production process go smoothly. - How to set up your video production for success - Make sure all your devices are charged the day before - Bring backup batteries to the location - During your location scout, do some filming to ensure everything looks good on camera - Section off your filming areas with tape or traffic cones and let involved parties know the hours you’ll be shooting - Choosing the right lighting for Video Production - The importance of shit composition - Capture audio for your video - Capture more video than you need ## Finding your own comfort zone with video If you’re camera shy, the idea of being on video can be downright terrifying. Here are a few simple tricks on how to be comfortable on video. ![Finding your comfort zone](https://honeypotmarketing.com/wp-content/uploads/image-36.png "- digital marketing for growing businesses by honeypot marketing") - Rehearse your message - Choose good lighting - Set up your camera at a flattering angle - Stage your background - Talk slower than usual - Be expressive and use hand gestures - Don’t do a million takes - Practice by sending videos to your friends - Just making videos ## That’s a wrap! As marketers and sellers, there is nothing more powerful than resonating and being memorable. So no matter what you’re making, as a marketer or a salesperson, the video will make great outcomes and those will drive the results you look for. We would like to thank Tyler Lessard for joining us today. ![Thank you Tyler Lessard](https://honeypotmarketing.com/wp-content/uploads/Facebook-TY-L@TH.png "- digital marketing for growing businesses by honeypot marketing") Tyler is a Marketing, Product, and Business Development expert with a passion for customer-centric problem-solving, creative storytelling, and data-driven marketing. He has over 15 years of experience in B2B marketing, sales enablement, content marketing, brand, and video. Tyler is the VP of Marketing at Vidyard, host of the Creating Connections show, author of The Visual Sale, and member of the Sales feed team. **Categories:** Podcast, Social Media, Video **Tags:** Marketing, Sales, Video, video marketing --- ### [B2B Marketing Tips: Content, SEO, Social, and Authenticity](https://honeypotmarketing.com/digital-marketing/b2b-marketing-tips-that-work-in-2024-content-seo-social-and-authenticity/) **Published:** August 5, 2022 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1658953089242_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/17430-1658953089242_restream.m4a?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Is your content not performing as well as you’d hoped? Simply creating content and releasing it doesn’t guarantee success for your business. Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer’s journey. In this episode, we are joined by our special guest, **Ken Marshall**, Chief Growth Officer at RevenueZen. Ken’s agency has developed systems that turn your website from an afterthought, into a powerful tool that generates new sales inquiries for your business without you having to lift a finger. For the last 5 years, Ken and his team have honed their superpowers to create Google friendly content, SEO, nurturing content marketing conversions, and develop effective LinkedIn strategies. RevenueZen looks at demand and lead generation from a holistic approach that involves tailoring strategies to the specific needs of your business. Driven by a desire for long-term and sustainable business growth for all clients. It’s all about using your platform to create a buyer’s journey that engages with potential clients. Through proper analysis and discovery, you too can create direct solutions that will efficiently address client pain points. B2B Marketing Tips That Work In 2022: Content, SEO, Social, and Authenticity. We’ll discuss tips and strategies to help your business improve in the B2B space. What’s on the agenda? - Evolution of B2B lead generation. - Creating roadmaps for potential clients. - B2B content strategies. - Process of discovery to identify and create content. - Building an engaging rapport with potential clients. - Whether it’s a marketer in-house or an agency, a business should never think that their channel or anyone’s channel is the right channel for them at that given time. - As technology developed and became more accessible to consumers and businesses alike, digital marketing changed too. ![Evolution of B2B Generation](https://honeypotmarketing.com/wp-content/uploads/image-67-1024x683.png "- digital marketing for growing businesses by honeypot marketing") The B2B generation has evolved with this new idea of dark social and multiple touchpoints ad we are starting to give that the credit that it deserves when people have always made purchasing decisions that way. The major shift is people are spending more time choosing their own journey with multiple touchpoints. ## Creating Roadmaps for Potential Clients A roadmap is a communication document that outlines your product’s direction, intention and problems you are interested in solving. ![Creating roadmaps](https://honeypotmarketing.com/wp-content/uploads/image-68-1024x573.png "- digital marketing for growing businesses by honeypot marketing") Here are some best practices when building your roadmap: - Define your audience as this will define the level of details - Use a now, next, later column format to simplify the layout and make your roadmap easy to navigate - If you are managing a larger portfolio or a complex product, you might want to highlight product areas - Be transparent about what your goals are and how you aim to get there, both through the outcomes and value you want to provide them with ## B2 Strategies Planning a successful B2B marketing strategy takes time, but when done right, it will pay off immensely for your business. ![B2B Strategies](https://honeypotmarketing.com/wp-content/uploads/image-69-1024x656.png "- digital marketing for growing businesses by honeypot marketing") - Segment your market, then focus on a target segment - Create an Ideal Customer Profile (ICP) for each market segment - Perform a competitor analysis - Take your prospect’s through the buyer’s journey - Identify channels and resources to use ## Process of discovery to identify and create content. How do you tap into your audience’s context to find the content you need to create? ![Identify and create content](https://honeypotmarketing.com/wp-content/uploads/image-70.png "- digital marketing for growing businesses by honeypot marketing") - Audience Research: The key to content discovery - Use Content Discovery Tools - Create a strategy - Brainstorm Ideas - Be Authentic - Keep your audience in mind ## Building an Engaging Rapport With Potential Clients Building rapport involves finding common ground, establishing good communication, and building mutual respect. ![](https://honeypotmarketing.com/wp-content/uploads/image-71-1024x551.png "- digital marketing for growing businesses by honeypot marketing") - Connect over something you have in common - Share the game plan - Be empathetic to the problems they are facing - Actively listen and respond - Restate their problems in your own words - Be genuine ## That’s a wrap! We would like to thank Ken Marshall for this awesome episode. ![That's a wrap!](https://honeypotmarketing.com/wp-content/uploads/Thank-you-1024x1024.png "- digital marketing for growing businesses by honeypot marketing") Ken’s agency has developed systems that turn your website from an afterthought, into a powerful tool that generates new sales inquiries for your business without you having to lift a finger. For the last 5 years, Ken and his team have honed their superpowers to create Google-approved SEO, nurture content marketing conversions, and develop effective LinkedIn strategies. RevenueZen looks at demand and lead generation from a holistic approach that involves tailoring strategies to the specific needs of your business. Driven by a desire for long-term and sustainable business growth for all clients. **Categories:** Digital Marketing, Podcast **Tags:** Marketing Tips, SEO, Video --- ### [The Most Effective Personalized Sales Video Formats](https://honeypotmarketing.com/news/personalized-sales-video-formats/) **Published:** May 9, 2024 **Author:** Dan Nedelko **Content:** Creating personalized sales videos can mean a lot of things to sales and marketing professionals. Depending on the stage of your relationship with that Ideal Customer and Target Account, your videos could be: 1. Pre-recorded and scripted to apply to all of your ideal customers and target accounts in ABM language these are **one-to-many**. 2. Semi-Personalized for a specific industry or vertical inside of your Target Accounts, also known as **one-to-few**. 3. Personalized for high value ideal customers and target accounts, being anywhere from 60 to 90 seconds in length. Now we are into **one-to-one** land. 4. Personalized for middle-of-funnel. 5. Hyper Personalized for bottom-of-funnel: meeting booking, meeting follow-up and pre-signing preparation. Here are a number of real world examples, all with lengths between 1 and 6 minutes depending on the position in the funnel and the stage of your relationship. Feel free to use the scripts and styles in your next personalized sales videos, regardless of the position in the funnel you choose to put these into. Some tips to help you with recording your personalized video: 1. Record record record! Shoot lots of drafts before you nail your first banger. 2. When recording one-to-many videos that could be used in an automation or campaign, try to be as general to the audience while being specific to the value of your product or service. ## The Company Introduction (One-to-Many) ## The Congratulatory Opener (One-to-Few) ## The Meeting Booking Reinforcer (One-to-One) ## The Meeting Booked Relationship Reinforcer (One-to-One) ## The Detailed Proposal Walk Through (One-to-One) ## The Deal Closing Reinforcer (One-to-One) **Categories:** News --- ### [Unlocking The Power of Google Business Profiles for Local Businesses](https://honeypotmarketing.com/podcast/local-business-google-business-profiles/) **Published:** September 9, 2024 **Author:** Dan Nedelko **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/content.blubrry.com/digital_marketing_honeypot/Live_At_The_Hive-GBP.mp3 "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/content.blubrry.com/digital_marketing_honeypot/Live_At_The_Hive-GBP.mp3 "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") ## Welcome back to Digital Marketing from the Trenches – Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the importance of [Google Business Profiles for local businesses](https://honeypotmarketing.com/home-services/ "Home Services"). Did you know that 96% of consumers have conducted a local search in the last 30 days? Google Business Profiles offer features like reviews, direct calls, and content posting features, making it easier for consumers to find and engage with businesses. We also discuss the benefits of NFC tags for gathering reviews and the significance of consistent updates. In this podcast, we’re discussing the role Google Business Profile plays in lead generation and the importance of integrating local lead generation, SEO and reviews with your marketing strategies. ## The TLDR (Too Long Didn’t Read) Version ### Live at the Hive – Google Business Profiles and Lead Generation - Dan Nedelko introduces the podcast “Live at the Hive” and mentions the previous podcast that ran for four years. - Dan welcomes Joseph DellaVecchia, who is a long-time listener and first-time guest co-host. - Joseph DellaVecchia shares his background and mentions his involvement in various social media platforms. - Dan and Joseph discuss the importance of refreshing content to avoid feeling stale and the constant changes in marketing trends. ### Discussion on Social Media Platforms and Algorithms - Dan and Joseph talk about the evolution of social media platforms like TikTok, YouTube Shorts, and Instagram Reels. - Joseph shares his observations on the differences in engagement and content performance across different platforms. - They discuss the challenges of understanding and adapting to ever-changing algorithms, especially on TikTok. - Dan emphasizes the importance of staying updated with platform changes to maintain relevance and engagement. ### Introduction to Google Business Profiles - Dan introduces the main topic of the podcast: Google Business Profiles and their importance for local businesses. - They highlight the significant number of local searches conducted by consumers in the last 30 days. - Dan explains the broader context of digital marketing and its impact on businesses and consumers. - Joseph and Dan discuss the evolution of business directories from traditional Yellow Pages to modern Google Business Profiles. ### Benefits and Features of Google Business Profiles - Dan explains the ease of setting up a Google Business Profile and its benefits for businesses. - They discuss the various features available, such as phone calls, directions, website links, and reviews. - Joseph shares his experience with different platforms and the varying engagement metrics observed. - Dan emphasizes the importance of businesses verifying their profiles and keeping them updated. ### Importance of Reviews and Consumer Behavior - Dan and Joseph discuss the significance of reviews in influencing consumer decisions. - They highlight the rise of review-based platforms like Amazon and how it has shaped consumer behavior. - Joseph explains the role of Google Business Profiles in allowing businesses to interact with reviews and maintain a positive online presence. - They discuss the importance of genuine, organic reviews and the impact of negative reviews on business reputation. ### Strategies for Obtaining Reviews - Joseph suggests various strategies for businesses to obtain reviews, such as outreach campaigns and NFC tags. - They discuss the benefits of NFC tags for making it easy for customers to leave reviews. - Dan shares his experience with using NFC tags and their effectiveness in gathering reviews. - They emphasize the importance of consistent updates and engagement with the Google Business Profile to maintain a strong online presence. ### Introduction to Win Local Program - Dan introduces the Win Local program, which offers a setup checklist, Google Business Profile setup service, and a subscription program. - He explains the benefits of the program for businesses, including ongoing support and content creation. - Joseph highlights the importance of having a consistent audience and the role of Google Business Profiles in attracting new customers. - They discuss the different tiers of the subscription program and how they cater to businesses of various sizes and needs. ### Integration with Other Marketing Channels - Dan and Joseph discuss the integration of Google Business Profiles with other marketing channels like social media and traditional advertising. - They emphasize the importance of a holistic marketing approach that includes both organic and paid strategies. - Joseph explains how Google Business Profiles complement other marketing efforts by providing a direct path to qualified leads. - They highlight the role of Google Business Profiles in capturing consumers in a state of need and converting them into customers. ### Conclusion and Call to Action - Dan and Joseph wrap up the discussion by emphasizing the importance of Google Business Profiles for local businesses. - They encourage businesses to take advantage of the platform and maintain an updated profile. - Dan provides contact information for listeners to reach out with questions or inquiries about Google Business Profiles and lead generation. - They conclude by reiterating the benefits of a well-executed Google Business Profile strategy for business growth. **Categories:** Podcast, Small Business --- ### [Creative Digital Marketing Campaigns To Inspire Your Next Campaign](https://honeypotmarketing.com/digital-marketing/creative-marketing-campaigns/) **Published:** June 29, 2020 **Author:** The Bee Team **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/podcast-ep136-10-Creative-Campaigns.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/podcast-ep136-10-Creative-Campaigns.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") Hi everyone, we’ve got a fun topic for you this week! The bees have found 5 creative marketing campaigns from local businesses in Waterloo Region that are killing it, and we’re here to share them with you. I know, crazy, right? Top 5 lists! Woot. Ahem. Ok, so maybe I love lists. Don’t judge me. ![explore Waterloo region logo](https://honeypotmarketing.com/wp-content/uploads/logo_wrtmc-01.png "- digital marketing for growing businesses by honeypot marketing") Check out the video or podcast above where Dan and the Bees discuss what these businesses are doing that’s so cool. They take a look at what’s working and even throw in some suggestions on how these awesome campaigns could possibly improve even more. Subscribe to our weekly live stream on [**Facebook**](https://www.facebook.com/events/238401824042195/), or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation. ## What’s New The big news in the world of marketing this week is all about Facebook. Many major advertisers are pulling away from Facebook to protest the social networking giant’s hands-off approach to misinformation and hate speech. Unilever and Verizon are among the many boycotting Facebook advertising as part of the #StopHateforProfit campaign organized by civil rights groups. Another interesting development this week worth mentioning is another new change coming from Google, who recently announced that they will now auto-delete your location history after 18 months. Previously, auto-delete had to be activated by the user. That will no longer be the case going forward. If users are confident that their data will automatically disappear they may be more inclined to opt-in to Location History, and that, of course, will directly benefit Google and its advertisers. **\* \* \*** Now, let’s jump into that list of 5 creative marketing campaigns with an introduction to these awesome local businesses, and then we’ll take a deep dive into each one and see what out-of-the-box thinking they’ve come up with. ## [**All Things Tea**](https://www.allthingstea.ca/) Susan Parks and George Broughton founded All Thing Tea in 2006, driven by their passion for quality tea. With over 250 top quality loose leaf teas, as well as 40+ premium spices from around the world, take-out tea and exclusive tea-infused baked goods (including local tea-infused jellies), and a huge selection of medicinal herbs, they have established themselves as the premium place to get tea in the Waterloo Region. ![all things tea](https://honeypotmarketing.com/wp-content/uploads/ATT1.jpg "- digital marketing for growing businesses by honeypot marketing") ## [**Four All Ice Cream**](https://four-all-ice-creame.myshopify.com/collections) Ajoa Mintah, Founder and Chief Ice Cream Maker, created Four All with the dream of making handcrafted ice cream using all-natural, locally-sourced ingredients to provide “Ice Cream For the People.” Four All Ice Cream is made with the best natural ingredients that are locally sourced. Everyone can experience a sweet treat, no matter one’s dietary choices or restrictions. Through their partnerships with local farmers, producers & other small-batch manufacturers, they’ve created fresh and seasonal flavours that support local and showcase the best of Kitchener-Waterloo region. ![fourall ice cream](https://honeypotmarketing.com/wp-content/uploads/4all1.jpg "- digital marketing for growing businesses by honeypot marketing") ## [**Zero Waste Bulk**](https://www.zerowastebulk.com/) The owners were on their own zero-waste journey, and once they understood how inconvenient it was to shop zero-waste, they decided there was a need for a one-stop zero-waste grocery store. They opened the first zero-waste bulk store in Waterloo Region, offering package-free bulk foods from locally made vendors and sustainable alternatives to everyday items. ![zero waste bulk](https://honeypotmarketing.com/wp-content/uploads/0wastebulk1.jpg "- digital marketing for growing businesses by honeypot marketing") ## [**Dotsy’s Entertainment Co.** ](https://www.dotsytheclown.com/) Dotsy’s Entertainment Co. is an entertainment store located in St. Thomas, Ontario. The owner of the store is Dotsy, a clown. They specialize in children’s entertainment, such as birthday parties, containing face painting and other fun activities. Dotsy’s also has many party accessories for other celebrations like Graduation, Father’s Day, Mother’s Day, etc. Whenever you need to throw a party or are attending one, this is the place to go. ![Dotsy the clown promo ad](https://honeypotmarketing.com/wp-content/uploads/93265442_1309062889299713_6786646544120469184_n.jpg "- digital marketing for growing businesses by honeypot marketing") ## [**Berry Hill Limited**](https://www.berryhill.ca/default.asp) Since 1946, Berry Hill Limited has been serving customers through Mail Order and Retail Sales across Canada. From their roots as an incubator sales company to the present day, they have evolved into a well known source for many different and unique “Country Living Products.” Their mission: “To provide our customers the best service and value possible, to treat our customers like friends and neighbors and build long term relationships that will stand the test of time, just like the products we sell.” ![Berry Hill gift cards](https://honeypotmarketing.com/wp-content/uploads/96734305_2644516918991323_7735101263260935716_n-1.jpg "- digital marketing for growing businesses by honeypot marketing") ## What’s Working So, what have these businesses been doing that’s so awesome? Let’s take a look at what they’ve been up to and break down all the good stuff. ## [**All Thing Tea**](https://www.allthingstea.ca/) They transitioned into a phone-order business complete with free home delivery, seven days a week, with a minimum $25 tea purchase to maintain business during the lockdown. Then, they partnered up with several other local businesses that they love, to offer their products as add-ons to the minimum $25 tea orders, or as part of themed kits. - There are scones and macarons from The Sconery - Chocolates from Ambrosia Corner Bakery - Smile Tiger coffee - Local honey, farm-fresh eggs - Even novels from author Lori Wolf-Heffner. All Things Tea also partners with many local businesses, restaurants, and charities: - Local, unpasteurized honey from beekeepers Tom and Julia at Bee Quest Honey - Bean-to-bar chocolate from local chocolate-makers, Ambrosia Pastry Co. - Locally, ethically-roasted coffee beans from Contrabean - JLB (Janet Lynn’s Bistro) - Casa Rugantino - Berlin Bicycle Café - Fork & Cork Grill - KW Humane Society - Stuffin Stockings - Ride for Dad - Nutrition for Learning - Sanguen Health Centre > Broughton’s daily deliveries are farmers’ market-meets-Amazon Prime. ### Why was it successful? The community loves to support local small businesses, and the spirit of cooperation and collaboration really resonated with the community. They embraced the idea that we’re all in this together and developed a new business model that supports helping out your neighbours. ### What are the opportunities? Their social media presence is not strong and could use some improvement. They’ve done a great job getting the word out to the community through other local businesses and the local newspaper, but their social media does not get much attention and could use more consistent branding and more focus on the promotion of the other businesses they are partnered with. - More points of contact could also be helpful – currently only offering a phone number as the only point of contact. - Could optimize GMB with a description. - Stronger website, acting as a central hub for all their social media channels so that all channels are linked and easier to access. - Solid, consistent branding. ### What’s the takeaway? Through innovation and a good understanding of the community and its consumers, All Things Tea was able to transition into a profitable business model that not only kept them open but also helped other local businesses survive and grow. ![all things tea home delivery ad](https://honeypotmarketing.com/wp-content/uploads/ATT2.jpg "- digital marketing for growing businesses by honeypot marketing") **\* \* \*** ## [**Four All Ice Cream**](https://four-all-ice-creame.myshopify.com/collections) Besides serving local ingredients, what makes Four All unique is that they have a holistic approach to their marketing efforts. They have indeed done their work in identifying what makes them unique and have supported this branding with a strong logo and brand guidelines. The diversity in which a customer can learn more and taste Four All Ice Cream is strong, with customers having the choice of online delivery, curbside pick up, purchasing at other local retails, catered events, or even at local community festivals. If that weren’t enough Four All would also donate ice cream for charity events. Their social media presence is strong on Instagram with a fun feed that is both engaging and pleasing to look at. All the images are well produced and formatted correctly. They truly understand how to use Instagram stories to connect with a broader audience, all while reinforcing the message “Ice Cream For The People.” They have also optimized their Facebook page by offering a quick way to purchase their product right at the top of the page. Reinforcing one’s purchase choice is the 5-star rating they have, which is also displayed right beside their product offerings. Four All has also utilized the power of Google My Business, making it easy for customers to see additional ratings, get directions, and also visit their eCommerce/Shopify website. Last but not least, they also have a presence on Twitter, which they have kept active and have used creative hashtags like #TacoTuesday to reach a wider audience with the taco ice cream. ### Why was it successful? Four All Ice Cream’s marketing works because they have taken the time to understand how they could level up the brick and mortar store and reach a larger audience by utilizing a strong eCommerce and social media strategy. They understand that all strong brands have a recognizable logo and design; they make it was for customers can taste and experience Four All Ice Cream. They even level up their game by being active in the community and offering swag to brand advocates. ### What are the opportunities? As strong as Four All Ice Cream marketing strategy is, there are some areas of opportunity they may want to consider. They have a GMB account, but there is no phone number linked to the account or hours of operation. Adding these may be to their advantage since they have limited storefront hours available to customers. While there have been some trending food bloggers that have done a spotlight on Four All Ice Cream, they may want to consider adding a YouTube channel, where they could produce content that would further reinforce the value add of Four All. Perhaps sharing of recipes, some of which they already do on Facebook? Pinterest may also be another channel they would like to leverage. With many brands offering different ways to make delicious ice cream, this could be an area they showcased some of their allergy-free recipes. They have a section on their website that asks customers to suggest a flavour idea. Why not run a contest with a small boost budget to increase leads and best of all flavour ideas? Why not run a TikTok campaign? Since they serve a younger demographic this might be a fun way to increase their messaging. ### What’s the takeaway? The key takeaway from Four All Ice Cream is branding. They have done their research and understand the importance of a strong brand image. Another key takeaway is understanding omnichannel marketing. Part of their success is not only their product but their strong marketing strategy that supports multiple channels. They understand that all consumers shop differently and that it’s important to fish where the fish are. ![Fourall ice cream taco](https://honeypotmarketing.com/wp-content/uploads/4all2.jpg "- digital marketing for growing businesses by honeypot marketing") **\* \* \*** ## [**Zero Waste Bulk**](https://www.zerowastebulk.com/) Besides being the first zero-waste bulk store in the Waterloo region, they have utilized the power behind social media to reach their audience. Especially with Instagram stories. Every day they share unique zero-waste tips, product features, and recipes with their audience. With the onset of COVID-19, they pivoted quite quickly to online ordering and curbside pickup. Providing regional support to those customers still trying to live a zero-waste lifestyle. ### Why was it successful? Zero Waste Bulk has only been open since the summer of 2019, and it has already grown an Instagram following of over 14,000 users. By understanding that what they are offering is not just a grocery store but rather support for a community dedicated to zero waste, they have been able to tap into supporting and nurturing a robust dedicated customer base. ### What are the opportunities? Zero Waste Bulk is on top of their Instagram game. However, there are ways they could make the experience for consumers more omnichannel. They do have a GMB presence and are a response to reviews and customer questions. However, we would recommend beefing up the blog section of their website with additional zero waste lifestyle tips and then posting these on GMB. Zero Waste offers a unique product and could set up a Pinterest account with direct links to the path to purchase on their website. Since Pinterest is where most consumers go for inspiration, they could easily target those aspiring to be zero waste advocates. They have a strong voice in the community, and they could potentially amplify the zero waste message by creating a podcast/YouTube channel that could answer pressing questions for those considering this type of lifestyle. Their Facebook page needs some optimization with the addition of Facebook shopping and customer reviews. ### What’s the takeaway? By taking something the owners saw a need for and having a strong connection with the zero waste community in Waterloo Region, they have been able to create not only a new store but a way to support those looking to make the switch to a zero-waste lifestyle. Considering they have only been open for less than a year, they have been able to build a strong community on Instagram, especially with their utilization of Instagram stories. However, there are several different ways they can develop a more holistic message across several more channels, which they should consider as they grow. ![Zero waste bulk donations promo](https://honeypotmarketing.com/wp-content/uploads/0wastebulk2.jpg "- digital marketing for growing businesses by honeypot marketing") **\* \* \*** ## [**Dotsy’s Entertainment Co.**](https://www.dotsytheclown.com/) There isn’t any kind of entertainment store like this in the area. All year round they provide constant entertainment, and they always keep it fun and professional. How many stores are run by a clown? I wouldn’t say a lot, and that’s what makes this so unique. The owner gets into character for whatever work she’s doing and her staff is just as great. Throughout this pandemic, Dotsy’s has had an active social media presence on their [**Facebook**](https://www.facebook.com/DotsysEntertainmentCo) and [**Instagram**](https://www.instagram.com/dotclown/) channels. They acknowledged the current issue and made arrangements to accommodate all their customers. They showcased their unique Quarantine Celebration Services that consisted of Yard Cards, Outdoor balloon Yard Art, Balloon Bouquets, and more! ### Why was it successful? Celebrations happen all-year-round, and many people would be missing out on huge milestones. Dotsy’s knew that quarantine shouldn’t hold anyone back from celebrating safely. They adapted to the situation with ease. They pinned a message to their Facebook account about their hours and that curbside pickup was happening and that they would continue to supply for their community. Customers were in need of a pick me up now more than ever and Dotsy’s provided that for not just the kids, but the adults, too. They stayed up-to-date on their social with great ways for people to celebrate birthdays and important milestones while social distancing and still have fun. Dotsy’s also added some non-product related content, like jokes, to their social media presence, helping put smiles on faces. Dotsy’s also has a pinterest page. Not a lot of local businesses use that platform, and the unique customer-base on pinterest can help reel in new clientele. ### What are the opportunities? I believe that Dotsy’s did an amazing job of adapting to the cultural shift. Something they could have improved on is promoting some more engagement with customers. This could be in the form of a contest. It could consist of asking people to paint a family member’s face and to post it online with a hashtag. It could definitely draw more attention and give people something to keep their minds off things. The winner could win a prize package or a visit from Dotsy. Dotsy’s currently doesn’t have a Google My Business and that would be a great place for them to improve on. They would be able to reach even more customers. ### What’s the takeaway? Dotsy’s is a reputable company that many people around the area are familiar with and get their party supplies from. When you’re known around the community, you want to set a good example and let your customers know that you’re still here and will do what you can to provide great services. Dotsy’s understood what needed to be done, how they could continue to offer entertainment in a unique way and delivered. ![Pokemon Pikachu balloon](https://honeypotmarketing.com/wp-content/uploads/95476655_2667817633346680_6316905892043009278_n.jpg "- digital marketing for growing businesses by honeypot marketing") **\* \* \*** ## [**Berry Hill Limited**](https://www.berryhill.ca/default.asp) As a family-owned business for over 60 years, they hold family values high in their approach to customer service and sales. They would never sell anything that they wouldn’t buy for themselves. This philosophy keeps their standards of both customer service and product quality at the highest levels. Not only are they staying up-to-date on the latest trends and holidays, but they also keep a consistent social media presence on both Facebook and Instagram, making sure their customers know they are still there and ready to serve. The imagery that goes along with their posts is sophisticated and a great variation. They even have a YouTube channel, which is a media that many local businesses shy away from. ### Why was it successful? They adapted to the change, by continuing their social presence and informing their customers that their needs could still be met even with quarantine. They provided updates to their store hours and enabled people to order online to still get their products. Barry Hill acknowledged there was an issue and made sure to accommodate. They strategically posted on social by informing the public about the change and allowing them to settle down before forcing products. This time is a true test for many local businesses to see how they handle the pressures of a worldwide event and Barry Hill tackled it with respect for the community. Some of these include an update to their re-opening and safety guidelines for re-opening, showing that they are taking the issue seriously. ### What are the opportunities? Barry Hill handled the change very well, making sure to think of the needs of their customers first and not their products. There were likes on the post, but how engaging were they? It’s not always enough to showcase your products, add some more intrigue than just asking a question. Creating a fun contest or giveaway asking to share the post is something that can get more engagement with a post and reach new customers. ### What’s the takeaway? Understand your customers and adapt to their needs. No matter how reputable you were beforehand, people will remember how your business treated its customers during the shutdown. Your customers’ needs are always important, without them, you can’t thrive. Take care of them, and they’ll take care of you. ![Berry Hill road sign](https://honeypotmarketing.com/wp-content/uploads/75362593_208706163564923_34206546595022916_n.jpg "- digital marketing for growing businesses by honeypot marketing") ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing **Tags:** creative marketing, Digital Marketing, Digital Marketing Strategy, Small Business --- ### [How to Set Up a Facebook Pixel ID for Effective Retargeting - Thanks Tips!](https://honeypotmarketing.com/social-media/facebook-pixel-id-retargeting/) **Published:** July 16, 2018 **Author:** The Bee Team **Content:** You already know that you want to track website visitors’ actions to serve them offers that actually interest them. Don’t shy away from this strategy even if setting up a Facebook pixel ID seems like a difficult roadblock. Follow this guide to [start implementing effective Facebook marketing tactics](https://honeypotmarketing.com/8-advertising-tips-facebook/) without technical roadblocks. Facebook pixels are just small snippets of code that can measure when a user takes specific actions on your website. It can measure several actions, including: - page views - when people add products to their cart - when someone fills out a form - when somebody completes a purchase What you’ll be measuring depends on your site and how you plan to use Facebook to target customers, but you’ll probably want to sell something to them when they revisit the social network. That’s how most eCommerce brands do it. ## How to Find Your Facebook Pixel ID Access your page’s settings from the Facebook Business Manager screen, then select the drop-down menu. ![how to get to manage your facebook page from facebook page manager view](https://honeypotmarketing.com/wp-content/uploads/Rolands1.png "- digital marketing for growing businesses by honeypot marketing") Then, select “All Tools” at the very bottom of that menu. ![select "all tools" under the facebook page manager dropdown menu](https://honeypotmarketing.com/wp-content/uploads/Rolands2-127x300.png "- digital marketing for growing businesses by honeypot marketing") This opens up a larger menu with five headings, but don’t worry about getting lost in them. Choose “Pixels” under the Measure and Report heading, nested under the “Events Manager” option. ![click pixels under the "measure and report" heading](https://honeypotmarketing.com/wp-content/uploads/Rolands3.png "- digital marketing for growing businesses by honeypot marketing") **Note:** “Events Manager” in Facebook refers to digital actions a user can take on your website or Facebook itself rather than “event marketing.” Next, hit the bright green button labelled “Set Up Pixel.” Notice that there’s a Facebook pixel implementation guide right below it, in case you’d like to read more detailed explanations of the different ingredients that go into the process. ![click the large green button to set up a facebook pixel](https://honeypotmarketing.com/wp-content/uploads/Rolands4.png "- digital marketing for growing businesses by honeypot marketing") The green button will bring you to this screen. You could always send the details to your developer, but let’s set it up manually in case you don’t have someone to do this for you. In that case, click on the second option you see below. ![click "manually install the code yourself" to install a facebook pixel](https://honeypotmarketing.com/wp-content/uploads/Rolands5.png "- digital marketing for growing businesses by honeypot marketing") This is what the actual code looks like. All you have to do is copy and paste it into the header of your website pages. This setup process also shows you where to set up the Facebook pixel ID on your own website’s header, making it straightforward to figure out. ![an example of what the pixel code would look like](https://honeypotmarketing.com/wp-content/uploads/Rolands6.png "- digital marketing for growing businesses by honeypot marketing") See the bolded text near the top, called “**insert\_pixel\_code\_here**?” That’s where you paste the code on your website (we’ll get to the “where do I find that?” part in a moment). On the next screen, Facebook will ask you exactly what you want to track with this pixel ID. ![a toggle list of different things that the pixel can track](https://honeypotmarketing.com/wp-content/uploads/Rolands7.png "- digital marketing for growing businesses by honeypot marketing") For every option you click, there will be more parameters to set. That’s why we recommend keeping your Facebook pixel ID lean—it keeps your website’s back end clean. If you’re feeling particularly adventurous, [Facebook offers a full list of parameters and how to code them](https://developers.facebook.com/docs/facebook-pixel/api-reference). ## How to Install a Facebook Pixel ID on Your Website Not sure where to find the header on your site? Use these resources to insert the pixel using your platform: - [WordPress](http://www.wpbeginner.com/wp-tutorials/how-to-install-facebook-remarketingretargeting-pixel-in-wordpress/) - [Shopify](https://www.shopify.ca/blog/72787269-relax-advertising-on-facebook-just-got-a-lot-easier) - [Squarespace](https://answers.squarespace.com/questions/36868/how-do-i-add-facebook-conversion-tracking-pixel.html) - [Wix](https://support.wix.com/en/article/adding-your-facebook-pixel-code-to-your-wix-site) - [Weebly](https://community.weebly.com/t5/SEO/facebook-pixel/td-p/5471) - [Joomla](https://pixpro.net/blog/809-facebook-pixel-base-code-joomla) Otherwise, you may need to paste the code into your page’s header section manually. Look for this in the HTML for your site: **** As long as your code goes before that tag, your Facebook pixel ID should work. This is what it will look like. ![this is what the facebook pixel code will look like](https://honeypotmarketing.com/wp-content/uploads/Rolands8.png "- digital marketing for growing businesses by honeypot marketing") You’ll probably want to do is set up your [Facebook pixel helper extension](https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en) to tell you if it’s active on your page after installing it. Always check before you consider the task finished. It’s worth checking your trigger manually to make sure you’re capturing the same number of events as the pixel as well, so give it a test run. That’s how to do it. We hope this guide was helpful, and don’t hesitate to [ask us for a hand](https://honeypotmarketing.com/contact-us/) if you’re still running into issues setting up your pixel. Happy hunting! **Categories:** How To, Social Media **Tags:** Facebook, Remarketing --- ### [Link Building Strategies](https://honeypotmarketing.com/seo/link-building-strategies/) **Published:** August 14, 2009 **Author:** The Bee Team **Content:** Link Building is a broad subject and there are literally hundreds of ways to build authoritative links. We’ve compiled a list of some of the most useful tactics and strategies which you can integrate into your link building strategy and into your day to day routine. ## What are the Link Properties We Want? - **Vary the anchor text of links frequently:** we need to make the process organic. Building the same link over and over will cause the placed links to be ignored and given Google’s Penguin and Panda updates, possibly penalize your domain. - **Vary target URLs:** we want a good blend of links pointing into the site. Do not set every link to the homepage. This will appear unnatural. - **Find authoritative and trusted sites.** What qualifies sites as authoritative? – Are content heavy – Have been online 3+ years – Influential / high profile industry sites – Have numerous quality inbound links – Rank well! - Follow these general rules: - Look at partner sites carefully, avoid those with excessive reciprocals and sponsored (site-wide) links. - Link slowly, add content at the same time. - Use several different linking tactics. - Spend resource on obtaining authority links - Focus on traditional content generation tactics - Notify the media when you’ve added sizable content - Find an alert service you like and use it - Use the social media sites to spread emotional content - Find your niche community and use it - Search engines frown on things that look too manipulated. Don’t do all links with super-optimized anchor texts, doesn’t look natural. - How fast is too fast for building links? Depends. It can be OK to have a large jump, IF things are in balance, like increased searches, media mentions, they understand things are cyclical, etc. ## Now onto the good stuff, the Linking Tactics… - Reciprocal Linking. We **only** use reciprocal linking for new site which do not have a long history. The reciprocal links must be **hand submitted** and come from quality sites. - Avoid throwing up red flags. Don’t acquire too fast. Don’t use all the same anchor text. Don’t use same tactic over and over. - Make links consistent (www vs non www). Use a library of links which are prewritten, rotate them and continually add to the library to ensure freshness. - Get involved in forums. Use a footer which links to a number of sites not specifically the casino. Forum topics can include [Internet](http://en.wikipedia.org/wiki/Internet "Internet") Marketing, Gaming (Video Gaming) etc. Get involved in the discussion thread rather than spam the forum with irrelevant content. Many casino forums will not allow providers to post so avoid gambling forums. - Use Hubfinder, Majestic SEO, SEOMoz.org to find new links and research link terms. - Install the SEOMoz toolbar for firefox for domain information access and Nofollow hihglighting. - Link building strategies using content generation tactics work best long term. - Use the SoloSEO link search tool http://www.soloseo.com/tools/linkSearch.html - Passive linking. Ask people to link to you! Give them a t-shirt, swag or free SEO advice (eBook). - Find industry experts for product reviews, board seats, testimonials, article writing, spokesman. Associate your products with respected community figures. Key search term is expert witness directories. - Regular directory submissions. dmoz, yahoo, business.com, aviva, best of the web. These directories let you submit one website one time. These directories are editorially run, all are reviewed by a real human. Do not focus too much time on regular directory submissions. Submit and move on. - People don’t think about all of the different elements on their sites, like video, photos, downloads, coupons. Find niche directories that let you link to that type of content. Also consider new ways to add multimedia content to the sites, this is important for [Google](http://google.com "Google") Universal Search. - Traditional and link bait: 1 Create an article resource center on your site. 2. Pull topics from customer service / your stats 3. Keywords in title, 2x in body 4. Include a bio with each article, even those on your site. 5. Write long version for your website, send out shorter versions. 6. Issue press release announcing new content added. - Sharing our content by adding a creative commons license to our sites. - Article Dropping. 1. Drop an article. 2. Swap content. 3. Drop a link. - Submit to general “How To” sites ([eHow](http://www.ehow.com "eHow"), WikiHow, [Instructables](http://www.instructables.com "Instructables"), etc.), Specialty tutorial sites (NewBaby, AmateurGourmet), Video ([Expert Village](http://www.expertvillage.com/ "Expert Village"), Teacher Tube) - Guest blogging / E-zines. To find guest blogs, look for terms like “looking for writers” “submit an article” “contribute content” in addition to your keyword. - Media Links. Three basic ways to attract media links: 1. Target key journalists 2. Issue press releases 3. Develop and promote your onsite media and information (article) resource. You get a lot of feedback from the media people. They’re competitive, if one person writes about something, it interests other people. If you issue a press release, make sure you actually have news! - How to find media contacts: Back link competitors, develop your own media database. Mine social news and bookmarking sites like delicious, topix. Set Google Alerts for “news” and add keywords (editor, journalist, reporter, blogger, etc.). Look on Twitter. http://mediaontwitter.pbwiki.com - More Media Links: Cyberjournalist.net, blogcatalog, yahoo news, Bacon’s media directories good places to look. - In addition to [Digg](http://www.digg.com "Digg"), [Reddit](http://reddit.com/ "Reddit"), [Mixx](http://mixx.com "Mixx"), [StumbleUpon](http://www.stumbleupon.com/ "StumbleUpon"), try niche sites like Fetch (small biz), Pick Station (music), and more. Continually find more niche sites, there are thousands online. - Build credibility and links. Join industry-related groups like the BBB, chamber of commerce, industry associations. - People link to what they like and trust. Who trusts you? Customers, Vendors, Association Members - Find coupon and deal sites like http://retailmenot.com . Submit coupons, encouraging viral action, email-only contests. - Create case study of a contest that we ran to build links. Join an industry association. Sent intro email. Month later, discount coupon, another month later offered bigger discount and contest, suggested links. - Find .edu sites: job opportunity boards, forums, etc. We’ll be adding to this list over time so we suggest you bookmark this and[ subscribe to our RSS feed](https://honeypotmarketing.com/feed)! **Categories:** SEO **Tags:** Google, Google Alerts, Web Design and Development --- ### [Why Lil Bub is a better marketer than you](https://honeypotmarketing.com/social-media/how-lil-bub-is-better-at-social-media-than-you/) **Published:** March 22, 2013 **Author:** The Bee Team **Content:** It’s pretty evident that, these days, cats rule the internet. From [grumpy cat](https://www.facebook.com/pages/Grumpy-Cat/381231791970400?fref=ts) to [colonel meow](https://www.facebook.com/colonelmeowinthecity?fref=ts), all have their very own way of interacting directly with their fans. In our opinion, the one that has it down the best is the one and only “happy accident” Lil Bub 1. **She’s philanthropic:** It’s great to show your fans that you care. If your Facebook brand page shows the ways in which does “good deeds” you become more likeable in the eyes of your online fans. Lil Bub is an expert at conveying charity. Most recently, Lil Bub reached out to her fans and asked them to help a feline friend in need. The campaign was a success and the in-need kitty received more than enough money to cover it’s medical expenses. Additionally, Lil Bub is a strong advocate for animal shelters, she does many meet and greets at local animal shelters, promotes adoption, and donates a large portion of her earnings to animal charities. By showing that she herself cares, Lil Bub fans care about her even more. [![Social media marketing](https://honeypotmarketing.com/wp-content/uploads/bub1.jpg "lil bub and social media - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/how-lil-bub-is-better-at-social-media-than-you/bub1/) 2. **She creates engaging fan content:** Now why is engagement so important? Simply put, the more engagement your page receives, the more that your Facebook posts will show up in News Feeds and Timelines. Ultimately, this means that your page will gain more online visibility and likely more fans. Lil Bub rocks at engaging her fan’s she constantly provides content that is highly likeable, sharing, and that gets people talking, which are the key engagement metrics on Facebook. It’s also important to note that engaging and captivating your fans is critical to success in the modern marketing world. 3. **She understands trends:** It is important to engage with and relate your brand to current trends. As long is this is done in a way that is relateable to your brand and image, it is a great tactic. Using this strategy conveys to fans that you are engaged in the social landscape and it also enables to to gain new fans that are involved in these current trends. Most recently, Lil Bub has been using the hashtag #BilboBubbins, enabling her to play off the success of the movie, The Hobbit: An Unexpected Journey. The main character in the Hobbit, Bilbo Baggins is on an adventure and, to fans, this conveys that Bub’s life itself is an adventure. 4. **She replies to comments on her Facebook page:** Across all social media channels, it is very important to engage with your fans when they are engaging with you. If there are any important questions and concerns it’s a no brainer to answer back. However, it is also important to engage with the other comments too. Simply saying a “thank you, glad we could help” or making a clever joke can go a long way in increasing future engagement levels and making/retaining a loyal fan base. 5. **She inspires and motivates her fans:** Lil Bub has an uncanny ability to make her fans believe that anything is possible despite your limitations (in Lil Bub’s case these are multiple genetic deformities). Showing this kind of motivation encourages engagement and kind words such as “Bub can do anything she sets her mind to.” By inspiring her fan base and gaining support through them, Lil Bub creates a sense of community on her brand page. In the long term, Lil Bubs fans are more than fans, they’re emotionally invested and in her “tribe”, she has created brand advocates. [![bub2](https://honeypotmarketing.com/wp-content/uploads/bub2.jpg "lil bub social media lifting weights - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/how-lil-bub-is-better-at-social-media-than-you/bub2/)[![bub3](https://honeypotmarketing.com/wp-content/uploads/bub3.jpg "lil bub being wonderous - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/how-lil-bub-is-better-at-social-media-than-you/bub3/) 6. **She is still surprised by her fame (such a modest bub):** Being modest on social media is huge. Fans will not want to interact with a brand that is arrogant and full of themselves. Bub proves her modesty by taking realistic photos that showcase her flaws. She embraces her flaws and is proud of them. She doesn’t try to make money from her fame either. All of her money is given to charity aside from a small portion that is kept for a Bub medical fund. ![](http://25.media.tumblr.com/tumblr_md1cngldzP1qdlh1io1_500.gif "Lil bub surprised social media") 7. **She shares photos of her everyday life:** By sharing photos of herself parking in her daily activities, whether it is taking a walk in the park, eating some yoghurt or suiting up for her astronaut space duties, Lil Bub becomes relateable and down-to-earth in the eyes of her fan base. Being relateable on Facebook and other social networks means that your fans are more willing to engage with you. They will see you as someone they *want* to talk to and will go out of their way to do it. ![](http://25.media.tumblr.com/tumblr_mcvekn0wFz1rj5x9so1_500.jpg "lil bub astronaut social media") 8. **She uploads consistent content to YouTube:** Why use YouTube? Well, it’s the [number two social network](http://www.dreamgrow.com/top-10-social-networking-sites-by-market-share-of-visits-january-2013/) in regards to U.S. market share of visits. This means that the majority of your Facebook fans are likely YouTube users too! So, by posting regular YouTube content, you are able to engage your fans in a whole other way and provide them with a different experience than on Facebook. Nothing really compares to YouTube when it comes to online video. Meaning, if you aren’t on YouTube, you’re already behind. (Sidenote: she also sounds like broken electronics) **Bonus Reasons Why Lil Bub Rocks** She will take on a grizzly bear for her fans (and win) But, accepts the fact that she cannot win all her battles![](http://xe7.xanga.com/181e071154735282861585/m225517923.jpg "Lil bub social media") She can’t eat yogurt normally No matter what, Lil Bub can always put a smile on your face 🙂 ![Before BUB was a BUB, she was a super tiny BUB.](http://24.media.tumblr.com/646eb81181b40933a3e02cd4abcf6cf8/tumblr_mhjw7jvTUA1r69a5mo1_500.jpg "lil bub as a kitten") **Categories:** Social Media --- ### [Conversion Optimization - Why Bother?](https://honeypotmarketing.com/conversion-optimization/conversion-optimization-why-bother/) **Published:** August 18, 2009 **Author:** The Bee Team **Content:** > *“[Hal Varian](http://en.wikipedia.org/wiki/Hal_Varian "Hal Varian") \[[Google](http://google.com "Google")‘s [Chief Economist](http://en.wikipedia.org/wiki/Chief_economist "Chief economist")\] believes that a new era is dawning for what you might call the datarati—and it’s all about harnessing supply and demand. **“What’s ubiquitous and cheap?” Varian asks. “Data.” And what is scarce? The analytic ability to utilize that data.** As a result, he believes that the kind of technical person who once would have wound up working for a hedge fund on Wall Street will now work at a firm whose business hinges on making smart, daring choices—decisions based on surprising results gleaned from algorithmic spelunking and executed with the confidence that comes from really doing the math.”* The question is frequently asked: **What is conversion optimization?** Well, looking up at Hal Varian’s quote (he is helping run arguably the world’s most innovative company, so we’ll listen to him), it is the analytic ability to use your data and benefit from a structured website optimization and formal testing program. Here are a few tips and tools to get your optimization programs off the ground: 1. Start making *decisions based on data, not on opinion*. 2. Get analytics set up well, so you really know which pages, products, acquisition sources, etc, your money is coming from. Knowledge is power (and profit). 3. Start carrying out split tests (A/B tests or multivariate tests) on different aspects of your website. 4. Use advanced heat maps and user videos to see what your users are really doing. Use [ClickTale](http://clicktale.com) or [CrazyEgg](http://crazyegg.com). 5. View the data and the interpretation of that data from a neutral position. Far too often employees are fearful of poor results, when in fact poor results were likely always occurring. 6. Remember a Click to Conversion increase from **1.5% to 2.0% for a company doing $1 million a year sales translates to a sales lift of 25%**. That’s fantastic business growth based on testing and acting on those tests. Lastly and most importantly: **Create a culture in which people are rewarded for carrying out tests, and not punished for making mistakes.** Want to get your Conversion Optimization program off the ground and start increasing sales? Contact Us Now! ###### Related Articles: - [The Rise Of The Datarati](http://andrewsullivan.theatlantic.com/the_daily_dish/2009/05/the-rise-of-the-datarati.html) (andrewsullivan.theatlantic.com) - [Google’s Varian: Search scale is ‘bogus’](http://news.cnet.com/8301-30684_3-10309375-265.html?part=rss&subj=Webware) (news.cnet.com) **Categories:** Conversion Optimization **Tags:** Business, Google, search engine optimzation --- ### [Google Suggest Direct Links](https://honeypotmarketing.com/seo/google-suggest-direct-links/) **Published:** September 10, 2009 **Author:** The Bee Team **Content:** Over the past couple of days there has been alot of chatter about the changes to the Google Home Page. These include: 1. Enlarged Font in the [search box](http://en.wikipedia.org/wiki/Web_search_engine "Web search engine"). 2. CSS Search Buttons (fancy). 3. An enlarged text field for searching. Now those are nice enough updates – I wouldn’t call them earth shattering as they are not likely to change the way a searcher interacts with [Google.com](http://google.com "Google Search"). If a change in the Google UI changes how a web searcher (read: potential customer) finds sites then it can significantly affect the traffic generated to your website. The newest change that we have seen over here at [Honeypot Marketing](https://honeypotmarketing.com "Honeypot Marketing") is the addition of [URL](http://en.wikipedia.org/wiki/Uniform_Resource_Locator "Uniform Resource Locator")‘s into the Google Suggest Drop Down while you type in a search. Check out these screen shots: [![Direct Links in Google Suggest](https://honeypotmarketing.com/wp-content/uploads/Google_1252617589308-300x140.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Google_1252617589308.png)Direct Links in Google Suggest [![http://news.google.com/news?q=gordon+nelson+investments&output=rss](https://honeypotmarketing.com/wp-content/uploads/Google_1252617628727-300x140.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Google_1252617628727.png)More Direct Links in Google Suggest [!["Amaz" triggers Amazon.com - slightly presumptive.](https://honeypotmarketing.com/wp-content/uploads/Google_Amaz_1252619949037-300x135.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/Google_Amaz_1252619949037.png)Amaz triggers Amazoncom slightly presumptive We have not seen this until literally about 10 minutes ago and we are constantly checking the Google UI and [SERPs](http://en.wikipedia.org/wiki/Search_engine_results_page "Search engine results page") as part of our day to day work. This is a significant update as it can lead to your web visitors bypassing a Search Engine Result Page all together. This makes a #1 ranking even more significantly important for your business (depending on your point of view). Please post your comments and/or screenshots if you have them! **Additional Observation:** This seems to be triggered inconsistently and is triggering domain name matches rather than any kind of semantic or meaningful match. We could be wrong but that seems to be the case at this moment. ###### Related articles - [Observations on Google Caffeine](http://www.phoenixrealm.com/observations-on-google-caffeine/) (phoenixrealm.com) - [Why Google May Shorten Your Long URL in the SERPs](http://www.seroundtable.com/archives/020293.html) (seroundtable.com) **Categories:** SEO **Tags:** Google, search engine optimzation --- ### [To Bing or Not To Bing?](https://honeypotmarketing.com/seo/to-bing-or-not-to-bing/) **Published:** August 31, 2009 **Author:** The Bee Team **Content:** Sometime next year, [Microsoft](http://www.microsoft.com "Microsoft") will fulfill a planned integration to power [Yahoo](http://www.yahoo.com "Yahoo!")‘s search results with Microsoft’s Bing Engine. The move will effectively consolidate 28% of the US search market, giving both companies a platform upon which to seriously battle [Google](http://google.com "Google"). As we get closer to this integration we’re all faced with a new challenge: How do you bring your sites and brands to the top five organic search results on both Bing *and* Google. And [according to](http://adage.com/digital/article?article_id=138699) Advertising Age, “figuring that out is going to amount to a mini stimulus package for digital agencies and search-engine-optimization consultants in the first half of 2010.” Bing is a wholly different animal from Google and ex-rival Yahoo. Bing’s algorithm, both ranks pages and presents results in its own unique way. For example, it often shows just five organic results on its first page — after which other results are categorized. Its potential to split the market in two reminds me of the early days of search, when separate optimized pages were created for Google, Yahoo, Lycos and [AltaVista](http://www.altavista.com "AltaVista"). This pretty much leaves us with creating pages and site structures optimized for two different search engines. This is not an impossible task but it certainly splits resources, makes your SEO and [Internet Marketing](http://en.wikipedia.org/wiki/Internet_marketing "Internet marketing") Strategy more complex and given the age of Bing could shift wildly as they refine/update/change their algorithm. Bing also offers separate placement for photos and video, meaning we can take advantage of these forms of rich media and saturate the user experience even further with our chosen brands. As it stands, however, Bing is still working on improving its algorithm, and any strategies that seem solid today may be less effective following the Yahoo integration. You might want to consider phasing in a content strategy around Bing so that adaptations and changes can be made in response to Algorithmic updates to that search engine. One thing is (nearly) for certain: [PageRank](http://en.wikipedia.org/wiki/PageRank "PageRank") lends more leverage to inbound links, while Bing hones in on content or keywords in the pages. Also consider the potential that both sites will eventually incorporate real-time search, such as relevant Twitter or [Facebook](http://facebook.com "Facebook") updates. This would be the next step in Google’s “Universal Search” philosophy of integrating their niche engines into the global search results (showing Images, Video, News and Blog Updates in the main Google Search Results). One possible benefit of this change in the search engine landscape: with one major player out of the field there is the possiblity to **capture (nearly) 100% of search traffic** if you dominate both Bing and Google for your chosen Search Terms. As always these are turbulent times in the world of Internet Marketing and [Search Engine Optimization](http://en.wikipedia.org/wiki/Search_engine_optimization "Search engine optimization") – the key to maintaining and leveraging search engines is constantly adapting your strategy to remain on the leading edge of Search Engine algorithms. But at the end of the day this simple fact makes sense since the search engines are **adapting to what people are looking for**, those people are your **potential customers**. ### Interested in leveraging the power of Search Engines and Internet Marketing for your Business? Contact Us Today! **Categories:** SEO **Tags:** Facebook, Google, search engine optimzation --- ### [The SEO Magic Formula](https://honeypotmarketing.com/seo/seo-magic-formula/) **Published:** August 21, 2009 **Author:** The Bee Team **Content:** We actually ran into this snippet from our friends over at [SERoundTable](http://seroundtable.com) and we agree so strongly with it that we want to republish it here for you: A [WebmasterWorld](http://www.webmasterworld.com/link_development/3973629.htm) thread member, wheel, was very smart about his post. He initially posted a teaser saying, I built a site five years ago, did [SEO](http://en.wikipedia.org/wiki/Search_engine_optimization "Search engine optimization") for a month on it and it still ranks in the top ten for a competitive keyword with zero additional work. *Of course, we all wanted to know how he did it and he strung us along.* But that was part of his plan (very clever), his plan to get us listening so he can follow up and **blast all us newbies.** He said: > **The secret is, there is no secret.** There are two themes that run through this and all the other forums, for years. The first is, everyone’s looking for the latest trick or secret to ranking. The second theme is all the experts (at least the ones that I read) tell us to forget the glitter and develop proper backlinks.And people repeatedly don’t like the answers from the experts – to **forget the glitter and develop proper backlinks.** We want a quick technical answer. We don’t want to hear what basically means ‘try working hard yourself’. The experts actually aren’t holding back some big secret or the latest trick. They ARE telling you directly and specifically what to do. **Hard work marketing your website is what gives high long term rankings, not some technical gimmick.** It is true – SEO, money, happiness, etc, doesn’t come easy – it requires work. Wheel, did explain how he got the site and his other sites to succeed in the search results, but it wasn’t over night and it took work. For more on how he did it, read the thread and get to work. Read the link building thread and get to work: [http://www.webmasterworld.com/link\_development/3973629.htm](http://www.webmasterworld.com/link_development/3973629.htm "Link Build Thread at WebMasterWorld") At the end of the day you need a sound **link building** and **online PR strategy** to get those good links. Sell a **great product**, have a **fantastic site design**, **treat your customers well** and **work, work, work.** For more information read our [Link Building Strategies Guide](https://honeypotmarketing.com/seo/link-building-strategies.html). **Categories:** Digital Marketing, SEO **Tags:** Marketing, search engine optimzation --- ### [What About PageRank?](https://honeypotmarketing.com/seo/what-about-pagerank/) **Published:** August 14, 2009 **Author:** The Bee Team **Content:** Well interesting story that 🙂 We recently moved our entire site over to a new CMS, moved IP addresses and update quite a bit of the site content. Our toolbar PR has slipped off but we fully expect it to rebound fairly quickly as we are adding the following: 1. New Site Services Pages. 2. Interactive Content and Screencasts. 3. Regular Blog Post Columns and Updates. 4. Updated PDF versions of case studies, services and client tools. 5. A new and improved client backend for reporting and other fantastic features. 6. Guest blogging and guest posting columns. Although it might appear to be a bad thing that our site has slipped it’s in fact a good thing: [Google](http://google.com "Google"), Bing and [Yahoo](http://www.yahoo.com "Yahoo!") have been spidering the site aggressively and we’ve been making tweaks to all of our XML sitemaps and the enclosed content. Also as a note for anyone redirecting inbound links. When you 301 you index pages and page that had previously has inbound links it will take sometime for the engines to learn that the moves are permenant. This normal and should cause you no reason to panic. [Search Engine Optimization](http://en.wikipedia.org/wiki/Search_engine_optimization "Search engine optimization") is a marathon, not a sprint. We fully expect a nice little rebound in the near future! **Categories:** Digital Marketing, SEO **Tags:** Content Management System, Google, search engine optimzation --- ### [Search Engine Traffic - 500% Growth](https://honeypotmarketing.com/digital-marketing/search-engine-traffic-500-growth/) **Published:** September 21, 2009 **Author:** The Bee Team **Content:** It’s not often we plug search traffic increases but every so often when we see resounding results we like to toot our own horns a bit. In particular when the search results are highly converting and giving our client fantastic returns. This is one of those cases. We’ve been working on the technical [SEO](http://en.wikipedia.org/wiki/Search_engine_optimization "Search engine optimization") for the client site, we corrected a number of errors in their [Google](http://google.com "Google") Site Map and in their overall site structure. As this site is an incredibly dynamic piece of web software it was not a trivial process, however after a number of months we have seen fantastic results. We are now working closely with the design team and software team to redesign the entire site which should be lanuched in the next 90 days. It’s an exciting project in a fantastic space. We love our clients over here at Honeypot and we also love seeing them happy about their Search Engine Results and their bank accounts growing due to our efforts with them. [![500% Search Engine Increase](https://honeypotmarketing.com/wp-content/uploads/screen-capture-577-1024x209.jpg "austin-distel-ej_gtf0jpss-unsplash - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/screen-capture-577.jpg)500 Search Engine Increase **Categories:** Digital Marketing **Tags:** Google, search engine optimzation, Web Design and Development --- ### [The 5 Most Common Hashtag Mistakes and How To Avoid Them](https://honeypotmarketing.com/social-media/twitter-hashtag-tactics/) **Published:** February 2, 2018 **Author:** The Bee Team **Content:** **Update:** With the passing of Margaret Thatcher, one organization caused “[\#nowthatcherisdead](http://mashable.com/2013/04/08/cher-nowthatchersdead-twitter-hashtag-dead/ "Now that Cher is dead")” to trend on Twitter. The problem? The Twitterverse read it as “Now that Cher is dead” instead of “Now Thatcher is dead”. Queue the “If only we could turn back time. I believe in love after love. RIP Cher #nowthatcherisdead” tweets. Read over your hashtags before posting them; you never know what viral misunderstanding you could cause. Let’s start at the beginning. Rather than re-write history, Twitter/X gives a good description of the hashtag in their very useful article: [Using Hashtags on Twitter](https://support.twitter.com/articles/49309-using-hashtags-on-twitter). **Definition:** The “#” symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. When used properly, hashtags can be a huge benefit on Twitter. They categorize your tweets, making it so that your tweets are found more easily in searches. It also helps others find your tweets and your brand page, which might lead to gaining a follower or at least gaining interaction. Although they can quickly and easily boost your online visibility, it’s easy to make a hashtag blunder. Don’t worry, we’ve got your back! We’ve put together what we believe are the top 5 hashtag mistakes and how they can easily be fixed or avoided. **Oh hai, this is the interweb: no spaces and punctuation in a hashtag.** Wrong: #local food. Right: #localfood. Don’t use spaces or punctuation in your hashtags. It will end the hashtag at the exact spot you use them. Most likely, this will result in your hashtag not making sense, or not saying what you want it to say. To other Twitter users, your brand will be seen as somewhat inept in the Twitterverse. **To @ or #, that is the question: don’t hashtag a brand.** ![Don't hashtag companies, mention them](https://honeypotmarketing.com/wp-content/uploads/mentiondonthash.png "- digital marketing for growing businesses by honeypot marketing") They most likely have a twitter handle – @ reference them instead. They are most likely to see it this way since they are notified when an @ reference is made. You might even have a side-benefit of receiving interaction from the brand or person you’re trying to talk to. **Jump on the bandwagon: don’t just use trending hashtags because they’re trending.** If they don’t relate to your business, they are best left unused as they’ll only detract from what your brand’s message is. Ex: #iHateHowPeople will probably never work in the context of a restaurant or a local business. **I want to understand you: don’t use all lowercase letters.** ![Use capitals in your hashtags so they're easier to read](https://honeypotmarketing.com/wp-content/uploads/whichdoyoufindeasiertoread.png "- digital marketing for growing businesses by honeypot marketing") “Do hashtags have capital letters?” No. You want people to be able to read your hashtag. #ImAProHashtagger is much easier to read than #imaprohashtagger, so use capital letters to break up the words in your hashtag. Having said that, if your hashtag is just one word or relatively short, then all lower-case is more acceptable. This comes down to readability and common sense. Remember that twitter doesn’t distinguish between cases in search. For example, searching for #ILoveTwitter and #ilovetwitter will return the same results. **Easy tiger: don’t use too many hashtags.** Your characters are limited! Using actual words will be able to get a message across more than 10 hashtags. For example, if you are posting a tweet about this new coffee you have don’t post something like this: “New coffee #coffee #ground #java #fairtrade #new #feature.” Instead, using your words and hashtag, describe one important element of the new product For example, “Today we are unveiling our new fair trade Sumatran dark roast coffee #FairTrade” The science behind hashtags is pretty simple. While the hashtag has become a pop culture phenomenon, it was developed originally to help organize posts for the early days of Twitter search (which wasn’t all that clever at the time) and get it seen by those interested in the topic, who may not have seen it otherwise. Here are some other great hashtag tips from the fine folks at Twitter: ### *Using hashtags correctly:* - *If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet* - *Don’t #spam #with #hashtags. Don’t over-tag a single Tweet. ([Best practices](http://twitter.pbworks.com/w/page/1779812/Hashtags) recommend using no more than 2 hashtags per Tweet.)* - *Use hashtags only on Tweets relevant to the topic.* - *Keep an eye on how things are progressing by going to [http://search.twitter.com](https://twitter.com/search-home) or using [http://socialmention.com](http://socialmention.com/) to keep an eye out for your hashtag performance. Don’t be afraid to adjust appropriately.* - *Don’t get down if people aren’t instantly loving your hashtag and you’re not internet famous the instant you add your first hashtag; it takes time!* Hopefully these simple tips will help you make **smart hashtag** decisions! Check out [our blog](https://honeypotmarketing.com/news/) for more tips to master your social media. **Categories:** Digital Marketing, Social Media **Tags:** Internet Marketing, Social Business, Twitter --- ### [5 Landing Page Myths Debunked](https://honeypotmarketing.com/conversion-optimization/5-landing-page-myths-debunked/) **Published:** May 17, 2013 **Author:** The Bee Team **Content:** ![5 common landing page myths](https://honeypotmarketing.com/wp-content/uploads/landing-pages-easy.png "- digital marketing for growing businesses by honeypot marketing")Developing landing pages that convert for sales can be a tricky, frustrating and time consuming task. Although many individuals in your organization will look upon it as a trivial process, rest assured it isn’t! We spend many hours writing, creating wire frames, designing, testing and optimizing landing pages that convert. We’ve put together some handy tips to get you started down the road of successful landing pages. Let’s get started debunking some common landing page myths. ### Myth #1: Long form is ineffective There is a common conception in the world of design and online marketing that everything needs to be “above the fold”. In the case of sales landing pages the goal is engagement – once we have a consumer’s attention we can open a dialogue with them. The long form strategy gives us an opportunity to tell a story. This is where the long form is most effective, it gives us the opportunity to address consumer objections, questions, and comments on a longer single form page. Length in these case is good and will provide a central location for future reference during a purchase or registration decision making process. ### Myth #2: We have to do the “hard” sell. Calls to action do not need to be “Buy Now” or “Register before it’s too late!” – quite often these hard selling techniques illicit a barrier in the consumers mind and drive them away. Rather, try to lead the consumer through your “story” using techniques such as questions, referring to other customers or proof points for your product. Here’s an admittedly very generic example: **Yup!** *“What do saavy individuals do when they need a solution to their problem?”* **Hmm?** *“Buy now and get 50% off our awesome solution!”* Try to remove any “hard” selling techniques, soften and create engagement through questions and enticing headlines. It’s a tough hurdle to jump, but once you’re there, you’ll see the benefits! ### Myth #3: Once it’s written, we’re done. Landing pages are always in a state of flux, what worked today may not work tomorrow. Be flexible and open-minded to testing various copy iterations, never become too deeply attached to one message or angle when describing your product. Testing the copy and variants of that copy to determine what resonates is key to our success. ### Myth #4: You know the message. I’ll guarantee you one thing, you’re too close to the project. You’ve possibly spent years thinking about your product, determining features and benefits and in the course of that process have become “attached” to those sentiments. Let them go and understand that the customer you’re talking to knows a heck of alot more than we do about the product or service. Here are a few pro tips to illicit feedback to refine your message: 1. Have sales ask customers and leads what they like, don’t like, what made them leave or not join. 2. Ask paying members what they liked most about your product, what ultimately convinced them to sign up, and how they would describe your service to a friend. 3. Next, ask non-paying members many questions, including what would make them sign up for the service, which tools they liked the most and the least, and what their most time-consuming travel tasks and issues are. 4. Talk with customers who have canceled or gone inactive, asking them the obvious question: “Why did you cancel?” We also wanted them to tell us the one thing that would bring them back. ### Myth #5: Offline sales are irrelevant. Learn from face-to-face selling. We can sell a product or a service face-to-face but quite often our website is not nearly as effective at communicating in the same way. Why is that? Because we view a website as something separated from real life when in fact it is not. Here’s an exercise to help you through the process: pretend someone in your office is the prospect while we record the sales approach taken by the CEO, VP Sales or your rock star sales person. Then, compared what was on the current landing page (and website) with the details used to sell your product face to face. It’s a simple technique that will enable us to identify what is missing from the message, and it’s highly effective! **Pro tip**: using video in your landing pages is a massively effective way to both humanize and convey your message. More on video in future conversion optimization posts. 🙂 ## Bringing it all home. A landing page is a channel used to convey a message, and in order to be effective we have to **“become the customer”**, it’s a great way to see first-hand the good and not-so-good aspects of the actual customer experience. It’s a non-technical and very useful way to view your online marketing, conversion and sales efforts. This is our starting point for developing extremely useful and highly converting landing pages that will address the current brand and messaging direction of your company, regardless of what you’re selling. One last piece of advice for the marketer: [we <3 Unbounce](http://unbounce.com) for landing page development, monitoring, and optimization. You don’t need to be a code guru to create some very effective landing pages that are quick and easy to update! **Categories:** Conversion Optimization, Web Development --- ### [PPC Marketing – Are you getting your money’s worth?](https://honeypotmarketing.com/paid/ppc-campaign-money-worth/) **Published:** September 7, 2010 **Author:** The Bee Team **Content:** Well now that [Yahoo and Adcenter](http://news.yahoo.com/s/pcworld/20100831/tc_pcworld/yahoostartstransitiontoadcenterinnorthamerica) are joining up, a new battle for the PPC budget might be on the way. Companies want to get the best for their money, of course, but sometimes cutting edges will backfire on the whole strategy behind PPC (Pay Per Click). We had a client telling us once that we should not bid for the top organic searches they were targeting. Now here is a trick question: What would you prefer, to have one **organic link** on the first page or a **paid link and an organic link** on the same first page? Think on it for a while. If you do not know the answer, we can help. At [Honeypot Marketing](https://honeypotmarketing.com/), we strive to provide our clients not only with the results they want but also with the knowledge they require to understand what is better. Sounds different? We are. SEO same as old fashion marketing is applicable to all areas, industries, business types, so no matter what your company does, we can help. So getting back to the PPC campaigns, setting an additional budget, or splitting the current budget to target into the Yahoo/Adcenter venture can provide additional revenue satisfaction. Why? Yahoo’s experience on highly targeted paid search added to the Microsoft platform can only produce positive results for advertisers. We are not undermining Google’s Adwords power it’s just that there is a new kid in town, re-vamped, and they are a good alternative. Bidding with the Yahoo/Adcenter platform from the beginning is going to be less expensive since less people will be trying to outbid your keywords. We can help implementing multiple PPC campaigns at a time. Think about it, it’s like grabbing the .com revolution at the start, a one-time shot. [Contact Honeypot Marketing](https://honeypotmarketing.com/contact-us), we can help. **Categories:** Google Ads, Paid Ads **Tags:** Google, Internet Marketing, PPC, SEO --- ### [A Simple Keyword Research and Execution Blueprint](https://honeypotmarketing.com/seo/keyword-research-blueprint/) **Published:** September 14, 2012 **Author:** The Bee Team **Content:** [Search and content optimization](https://honeypotmarketing.com) is quite often ignored by start-ups and small companies, the reality is that a modest time investment can pay large dividends towards business and visibility growth. I figured I would write up a quick little roadmap that can get you started around a strong and maintainable search marketing strategy. Start by creating a small list of keywords and keyword “statements” about your project or company. Try to think about how your potential customers may think of you and how you would like to be thought of when they’re in the search and discovery process. Here’s one way to get started on your [keyword research](https://honeypotmarketing.com/services/): Send an email out to your team ask them to send you back a list of 5 words that describe your business, if you’re a one person shop then go out for a tea and write a list out of what you want people to think about when they might be looking for your product. From there we are going use the following roadmap to create some solid keyword lists we can use to help us define a strong internal link structure on our website and help us define a process for content creation, site development and communications. Keep in mind I’m keeping this as simple and low cost as possible, it involves a little bit of Excel jockeying (which I won’t be teaching here but it’s all basic stuff) – also remember we are interested in creating a smart and effective strategy that we can execute over a long period of time. This type of work is a marathon, not a sprint which will pay excellent dividends in the future once it becomes a process within your company. Here’s the process which I’ve found works generically well is as follows: We are going to break down our research in three main “buckets” which are based on the terms we thought about about: competitive, popularity and analytics keyword research: - **Competitive Analysis** we will look at our competitors and their rankings/keywords. To do this you can use the free version will even give you a start but the modest fee for a paid account is recommended. - **Popularity Analysis** will track the “hottest” searches as it relates to our product. You can use Google Trends and Google Adwords: - **Analytics Analysis** will track the keywords we are getting even minor traffic for and allow us to optimize and increase those rankings. You can grab this information from your analytics package after filtering out your branded keywords. We will maintain these lists as “raw” lists by choosing the “Export” option in each of the above tools. These should contain hundreds and possibly thousands of keywords in a TSV, CSV or XLS format. From the lists in we created, we will now create our *Primary*, *Secondary* and *Tertiary* keyword lists by going through our raw data and copying an pasting into a new excel file for each of the following: - **Primary** Keywords are core business terms. - **Secondary** Keywords are product specific. - **Tertiary** Keywords are product specific and time/topic/trend sensitive. We will then create tracking projects using “Advanced Web Ranking” or SEOMOZ. We will pretty much copy and past (or import) our filtered lists into these tools. The projects we create here will track both our rankings, traffic and other SEO criteria. From this research we will develop and/or optimize the following page types: - **Anchor** Pages – these are your top level pages. - **Portal** Pages – these are pages you can develop based on your products. - **Content** Pages – these are effectively your blog pages. The pages and keywords map in the following way: - **Anchor to Primary** Keywords/Phrases. - **Portal to Secondary** Keywords/Phrases. - **Content to Tertiary** Keywords/Phrases. This will allow us to create “silos” of related keywords, authority and content within our website. Remember this will guide us on an internal linking process which will ensure that the search engines can crawl our website using the words and phrases we use to link within our content, all this does is guide the engine to understand how (what worlds to use) to index our website. That is the machine we are looking to build and get solid and maintainable search engine listings without having to spend significant money on advertising. Remember it’s a marathon, it should take you 2 hours to do this the first time then 30 minutes a week to update so long as your content on your website will reflect all of the work we did above. Good luck with your[ internet marketing](https://honeypotmarketing.com)! **Categories:** Google Ads, SEO **Tags:** SEO --- ### [AdWords Scripts We All Need - Right Now](https://honeypotmarketing.com/paid/best-adwords-scripts/) **Published:** September 13, 2016 **Author:** The Bee Team **Content:** It’s true, we ❤️ AdWords Scripts. We’ve compiled a collection of some of our favourite scripts that we use (and extend) every day for our AdWords campaigns. ## **Didn’t get the memo? What Are AdWords Scripts?** AdWords scripts provide a way to programmatically control AdWords data using JavaScript. We use scripts to automate common procedures or interact with external data—for one to many AdWords accounts. AdWords Scripts are extremely powerful, allowing us to extend, automate and add very powerful intelligence to our campaigns. ## **AdWords Quality Score Tracker v3.0** We’ve talked a lot about the important of Quality Score. In the real world Quality Score can be a management challenge, especially with larger campaigns. This Quality Score tracker by Martin Roettgerding one of the go-to scripts in our arsenal. [Get the AdWords Quality Score Tracker v3.0 script here](http://www.ppc-epiphany.com/2016/03/11/introducing-the-quality-score-tracker-v3-0/) ## **Pause Ad Groups with Declining CTR** Pause a campaign and notify your traffic manager when CTRs begin to decline. This is also a go-to for larger campaigns, when we see performance declining, pause so we can see what’s going on. It’s also nicely organized by label making a sweet saved filter view for rapid access. [Get the Pause Campaigns with Declining CTR Script](https://gist.github.com/dannomatic/81329fe3432afd427c25af8f5b27f079#file-pause-declining-ctr-js) ## **Keyword Performance Report** Loving this one, it’s a great example of the more advanced examples Google provides to us. Weekly distribution charts related to the quality score and average position of ads triggered on Google search. > Keyword Performance Report is an example of advanced reporting functionality provided by AdWords scripts. Advertisers like to understand how keywords are performing in their campaigns. Two important metrics for keyword performance are quality score and average position of ads triggered on Google search. Keyword Performance Report generates a Google Spreadsheet with a number of interesting distribution charts. [Get The Keyword Performance Script from AdWords Scripts at Google Developers](https://developers.google.com/adwords/scripts/docs/solutions/keyword-performance) ## **TV Schedule Co-ordination** Live events and television schedules can allow you to be at the right place at the right time. > This script allows you to coordinate the use of bid modifiers on your campaign bids with a pre-defined schedule in a spreadsheet. > > A typical use case would be to coordinate an uplift of bids with TV-based advertising campaigns, but other uses are possible, like coordinating with a series of scheduled sports events. [Get The Television Schedule Bid Co-ordination Script from AdWords Scripts at Google Developers](https://developers.google.com/adwords/scripts/docs/solutions/tv-schedule) ## **Weather Based Campaign Management** Last (but not least) is the ability to bid up or down your campaigns based on real-time weather data. The other interesting thing here (and I hope your wheels are turning) would be the ability to adjust your campaigns based on any open data, for example: government and political data, sports information, social data, news data and more. The possibilities are truly endless. [Get The Weather Based Campaign Management Script from AdWords Scripts at Google Developers](https://developers.google.com/adwords/scripts/docs/solutions/weather-based-campaign-management) We’ll be building out more in our never-ending quest for additional AdWords magic, if you work with us, we also develop custom scripts that can talk directly to your web application. Have any great ideas for AdWords scripts? Let us know in the comments below or [hit us up on Twitter](http://twitter.com/honeypot_mkting)! **Categories:** Google Ads, Paid Ads --- ### [One List to Rule Them All: CASL Edition](https://honeypotmarketing.com/email-marketing/casl-list-segmentation-lotr/) **Published:** July 15, 2014 **Author:** The Bee Team **Content:** [![CASL list segmentation](https://honeypotmarketing.com/wp-content/uploads/One-list-image2-253x300.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/One-list-image2.png)Segmentation is the key to tracking CASL consent Unless you’ve been living in Gollum’s cave the last few months, you’ve probably heard that the **Canadian Anti-Spam Legislation- more fondly known as CASL- came into effect on July 1st**. The new rules have many marketers worried, especially those who rely on [email campaigns](https://honeypotmarketing.com/feature/email-marketing/ "Expert Email Marketing Campaigns") and [other modern marketing strategies](https://honeypotmarketing.com/services/ "Modern Digital Marketing Strategies "). But not us! We’ve been to Mordor and back when it comes to digital marketing, and we’re excited to see **increased open rates and more qualified leads in the sales funnel.** (If you’ve disregarded the email market as “dying”, then you’re missing out on your share of over [$10 billion in revenue from 2013 alone](http://www.radicati.com/wp/wp-content/uploads/2013/11/Email-Market-2013-2017-Executive-Summary.pdf "Radicati Group Email Market Report ").) **But the problem with email and** **CASL is, it can’t improve your campaigns without a little effort on your part.** If we’re expecting good things to come out of this legislation, then we need to be following the best practices for all our communications. (If you’re not confident in your anti-spam knowledge, brush up on the [CASL basics](https://honeypotmarketing.com/casl-basics/ "What is CASL? The Basics of Bill C-28") .) **The One List** I’m sure you’ve encountered an excel spreadsheet of “qualified” leads that are really cold calls, or maybe you have an impressive database of 10,000 contacts…all on one list. (And those lists will only continue to grow with [email users increasing to an estimated 2.7 billion by 2017](http://blog.getvero.com/email-marketing-myths/?hvid=4RNyS3 "Vero Email Marketing Myths Blog Post ").) The point is, one of the main things you should take away from CASL is that **segmenting your “one list” into sublists is important.** (If you’re not already segmenting, take a moment to give yourself a slap on the wrist. Okay, now we can move on.) Thinking that people are interested in everything you have to say might have worked in the pre-CASL land of the Shire, but the rest of Middle-earth are far less forgiving: - The riders of Rohan only want to hear about horses (breeding, grooming, the art of fighting orcs on horseback- you know, the usual) - The dwarfs just want the latest drool-inducing issue of Gems & Mithril Weekly - Saruman wants more tips on how to subvert grey wizards to do his bidding - And the rangers want to read the latest interview with Strider giving expert advice on surviving face-to-face encounters with cave trolls, orcs, and The Nine. [![CASL email meme](https://honeypotmarketing.com/wp-content/uploads/gollum1-300x199.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/gollum1.jpg)Your contacts will hate irrelevant promotionsThe Bottom-line is, **everyone wants to hear about *their* precious, not yours.** (This is as true in the real world as it is in Middle-earth.) That’s why you need to segment – so you can [tailor your message to a specific audience](https://honeypotmarketing.com/feature/inbound-marketing/ "Targeted Inbound Content Creation"). **Separating the Orcs from the Men** Segmenting your “one list” will also help with **tracking who has given you express consent and who hasn’t**– a definite necessity since July 1st. **Not sure how to segment?** - Any [reputable **email marketing platform** ](http://www.hubspot.com/ "Email Platform")**will allow you to group or segment your list** into different sublists that you can target for specific email types. - If you have a **marketing database setup with segments for each customer type**, you can contact the most relevant potential customer whenever you feel like it. - The customer will appreciate getting **timely information** about what they want- and you’ll get more sales as a result. [![list segmentation](https://honeypotmarketing.com/wp-content/uploads/eye-and-ring1-300x177.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/eye-and-ring1.jpg)Targeted messages bring you closer to conversionSmoke supply sales will soar when the wizards of Middle-earth get the latest issue of ‘Kicking back with Pipe Weed’! And you better believe that 101 Recipes for Man-Flesh will be a big seller amongst the orc community in Mordor. What’s not to like? Everyone wins! This is why CASL is your new best friend. It forces you to be more **relevant and targeted** with your commercial communications. **The Fourth Age of Marketing** With new legislation comes a new age of digital marketing- but we’re only scratching the surface of what you can do with segmentation. **Platforms also allow you to:** - Email the people who have been in your database ******the longest.****** - Email **the hyper-responsive** people who open and click on the links in all your emails. - Email **customers and subscribers** and market to them in different ways. And yes, **there will be times when mailing your entire list will make sense**– like when you have a storewide 36 hour sale that really does apply to all of your customers. So in the end, CASL is actually good news for you. It’s the kick in the pants and the accountability that is **going to make email campaigns a whole lot more effective**. (Hooray for increased open rates!) We hope you’re starting to see how segmentation is not only the right thing to do by the law, but **the right thing to do for your business.** If you need help setting up an **email database, getting [CASL compliant](https://honeypotmarketing.com/casl-audit/ "CASL Audit"), or putting together a kick-butt [email marketing strategy](https://honeypotmarketing.com/casl-audit-campaign-dashboard/ "Your CASL Audit + Opt-In Campaign Dashboard")**– we’re here to help you out. --- *While the above information was sourced from credible resources, it should not be taken as binding legal advice- we advise you to seek professional legal council if you believe you have an issue.* **Categories:** Email Marketing **Tags:** CASL, Email Marketing, List Segmentation --- ### [How to Get Verified on Google My Business](https://honeypotmarketing.com/small-business/google-my-business-verification/) **Published:** June 19, 2020 **Author:** The Bee Team **Content:** Welcome to our How to Get Verified on Google My Business guide. If you need a refresher on How to Set Up Google My Business, you can find it [**here**](https://honeypotmarketing.com/?p=7338&preview=true). ### **How to Get Verified on Google My Business and Why it is So Important** Simply put, if you do not verify your business, you will not be able to manage your business information in Search, Maps, Reviews, and other Google properties. [**Google**](https://www.google.com/business/) must first confirm the physical location of your business and whether you’re authorized to own a listing. Only after this is complete will you be able to make changes to your business information across Google, view analytics, upload new photos, publish posts, and, most importantly, respond to customer reviews. It’s also important to note that, according to Google, **verified businesses are twice as likely to be considered reputable by users**. GMB profiles appear more consistent and trustworthy when the actual owner optimizes them. ![google my business verify options](https://honeypotmarketing.com/wp-content/uploads/verify-now.jpg "- digital marketing for growing businesses by honeypot marketing") ### **Let’s take a look at the 5 ways to verify your business:** 1. Postcard Verification - Sign in and choose the business you want to verify. - Confirm your business address is correct. Add a contact (this is optional, and will be the person the postcard is addressed to). - Click “Mail.” The postcard should arrive in 5 days – make sure you don’t edit your business name, address, or category (or request a new code) before it comes because this could delay the process. - When the postcard arrives, log into GMB. If you have more than one business location, select the location you want to verify. If you only have one, select “Verify now.” - In the Code field, enter the five-digit verification code on your postcard. Click “Submit.” 1. Phone Verification - Sign in and choose the business you want to verify. - Confirm your phone number is correct, then select “Verify by phone.” - Enter the verification code from the text you receive. 1. Email Verification - Sign in and choose the business you want to verify. - Confirm your email is correct, then select “Verify by email.” - Go to your inbox, open the email from GMB, and click the verification button in the email. 1. Instant Verification 1. - If you’ve already verified your business with Google Search Console (another great free tool that lets you manage your website’s search performance and health), you might be able to verify your email instantly. - Sign into GMB with the same account you used to verify your business with Google Search Console. (Some business categories aren’t eligible for instant verification, so if you don’t get a notification asking you to verify the listing, you’ll have to use a different verification method.) 1. Bulk Verification – if you operate more than 10 locations for the same business - Sign in and choose the location you want to verify. - Click “Chain.” - Fill out the verification form with your business name, country or countries where you operate, - All contact names (i.e., everyone who will be using Google My Business account), - contact phone number, - Business manager email (someone at the business who can verify you’re a representative of that business) - The email address of your Google Account Manager. - Submit the verification form. It can take up to a week for Google to review and process your claim. ![google my business verify options](https://honeypotmarketing.com/wp-content/uploads/google-maps-instant-verification-website.jpg "- digital marketing for growing businesses by honeypot marketing") If you’d like an example of what a verified listing looks like, try searching for [Honeypot Marketing](https://honeypotmarketing.com/) on Google. You can find a walkthrough on How to Optimize Google My Business **[here](https://honeypotmarketing.com/google-my-business-optimization/)**. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing, How To, Marketing, Small Business **Tags:** Digital Marketing, Digital Marketing Strategy, GMB, Google My Business --- ### [My First Month of Agency Life at the Hive](https://honeypotmarketing.com/social-media/agency-life-at-the-hive/) **Published:** June 11, 2020 **Author:** The Bee Team **Content:** ### **The Beginning** It’s been a whirlwind. That’s the best way to describe my first month of agency life at the Hive. Well, technically, it’s almost like my second month since I was doing my**[ Conestoga College](https://www.conestogac.on.ca/fulltime/advertising-and-marketing-communications)** co-op placement here when COVID-19 hit. Then suddenly, BAM! ✔ Co-op cancelled halfway through ✔Graduation cancelled ✔Awards cancelled Welcome to 2020. ![lego batman hatching from an egg](https://honeypotmarketing.com/wp-content/uploads/batman-lego-egg-hatch.jpg "- digital marketing for growing businesses by honeypot marketing") I’m not complaining – I’m sad about graduation, but I’m incredibly excited and grateful for this opportunity. In a time when many people are facing some tough challenges, I was lucky enough to land my first gig. ### **Challenges and solutions** So far, the greatest challenge I’ve found with working remotely is not what you might think. It’s not motivating myself to get to work while in the comfort of my home – it’s forcing myself to stop working when I’ve put my hours in. ## “One thing you learn very quickly about agency life is that the work never ends, so you need to block out your time and stick to your schedule as best you can.” [**The team**](https://honeypotmarketing.com/team/) at Honeypot is great at communicating, and that’s the key. We use**[ Slack](https://slack.com/)**, and it’s pretty awesome. We can create separate chat rooms for clients and projects – and clients can view and participate, which creates a nice sense of transparency; and, we can host virtual video meetings. I love our daily morning meetings, where we go over each person’s tasks for the day. It helps me prepare and gives me an overview of everything happening on the team. ![image of a person speaking into a tin can on a string](https://honeypotmarketing.com/wp-content/uploads/marketing-man-person-communication-362-scaled.jpg "- digital marketing for growing businesses by honeypot marketing") ### **Life in the Trenches** Learning to keep up with the pace of agency life has been fun and challenging, and working with such a talented team has been incredibly rewarding and insightful. It’s amazing how much I’ve already learned. There’s so much more to digital marketing than what I was expecting. After 2 years of learning design principles and marketing strategies, it’s surprising that I still have so much to pick up. ## “I did so well in school that I didn’t expect to feel like a deer in the headlights – but I did.” I’m excited to take a deep dive into SEO and social media community management, two areas that were not heavily covered in my program. Learning how the backend works, how to read and construct analytics reports, and how to use those numbers as guides for strategy is fascinating. Machine learning blows me away – not in a Terminator sort of way, though. It’s crazy and amazing that it works so well. Then there’s social media. It’s a beast – a fluid platform connecting the world and bringing communication to a new level. Learning how to build relationships and develop communities is exciting and a never-ending learning experience. Delicious sustenance for my curious brain and those warm feels when you connect with people is unmatched. ![diagram showing the seo process](https://honeypotmarketing.com/wp-content/uploads/seo-592747_1280.png "- digital marketing for growing businesses by honeypot marketing") ### **My Insights as a New Digital Marketer** Trends in digital marketing seem to be in constant flux. What matters right now is genuine transparency and value. That’s what people want from marketing. If we’re honest with ourselves, most people don’t like marketing and don’t think very highly of it. Trust is a big issue. In the past and even now, unfortunately, marketers have used some pretty unethical and questionable tactics, to say it nicely. It’s an uphill battle, but so is all change. I’m excited to be part of a team that believes in a better way and is leading the charge to less pushy and deceptive strategies that have value for both the company and the consumer. [**Honeypot Marketing**](https://honeypotmarketing.com/) truly is a special ops digital marketing team, and I’m happy and grateful to be part of it. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Digital Marketing, Social Media **Tags:** Digital Marketing --- ### [Adapting Your Pinterest Content Strategies and Tactics](https://honeypotmarketing.com/social-media/pintrest-content-strategy-pivot/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** ![Pinterest image collage with logo in center](https://honeypotmarketing.com/wp-content/uploads/facebook_share_image.png "- digital marketing for growing businesses by honeypot marketing") **[Pinterest](https://www.pinterest.ca/)** has always been a place where people go to look for new, creative ideas. Lately, we’ve been seeing a shift in daily habits while people adapt to the new normal, and the world starts moving forward again from the COVID-19 lockdown. Those who are coming to Pinterest are looking for inspiration more than ever before. Whether it’s activities for bored kids or DIY projects around the house, the volume of content being searched and saved is rising. Your brand can be an essential partner and solution to Pinners in this process. ## **Be Honest With Yourself, and With Your Audience** If you want to build trust and communicate effectively with your audience, you need to understand your brand, its mission and vision, and the role it plays in consumers’ lives. It’s necessary to think critically about your brand’s ‘why.’ ![image of push pin in a lightbulb](https://honeypotmarketing.com/wp-content/uploads/icon-pinterest-marketing-lightbulb-pushpin-300x250.png "- digital marketing for growing businesses by honeypot marketing") If you have a blog or editorial content with helpful insights on photography, upload this type of content to add value to the conversation. Don’t post about bread making just because it’s a trending topic if you have no authority or experience to share truly valuable knowledge (unless you also happen to be a master baker – in which case, you’re invited to dinner). Sticking to what you know should be the golden rule here. ## **We’re All In This Together** Recently, we’ve seen a search volume spike in areas like working out from home, DIY home projects, family health, emotional well-being, and easy pantry recipes. Users turn to brands as reliable sources of information on Pinterest; creating a unique opportunity to help Pinners find ways to bring new value to their lives by offering resources and solutions for pain points. Look at how your brand possibly connects with current trends and pin accordingly, with content that your audience will find useful. [![graphic of red push pins with pink background](https://honeypotmarketing.com/wp-content/uploads/pins-1.png "- digital marketing for growing businesses by honeypot marketing")](https://www.facebook.com/pinterest/) ## **Really Think About Design** Consistency and quality are hallmarks of trustworthiness, so make sure your brand presents itself in the best possible way. When in doubt, turn to the Five Dimensions of Inspiration to communicate to Pinners with integrity. Ask yourself, is your content: **Positive** – Fuel Pinners’ imaginations with hope, and ideas for the future they can visualize. **Relevant** – Things move quickly, and the message that was helpful yesterday might not make sense today. Offer ideas that feel additive at this moment while keeping evergreen solutions in mind. **Actionable** – Use text overlay, Pin titles, and description fields. Research keywords relevant to your brand. Add clear CTA’s to encourage engagement. Give your audience a reason to engage and encourage action. **Original** – Pinners are always experimenting with new ways of living and working. Offer up new ideas, ways your product or brand will help them work, cook, shop, parent, and play. Keep the inspiration coming in a time when we need it most. **Visually appealing** – Pinterest is ultimately a visual platform, so you only want to use the most appealing images to represent your brand. As always, consider how you can best use graphics to communicate your message efficiently while still standing out. [![Pinterest collage many objects in red](https://honeypotmarketing.com/wp-content/uploads/Pushing_PInterest_Limits-copy.png "- digital marketing for growing businesses by honeypot marketing")](https://www.pinterest.co.uk/pin/178103360248373927/?nic_v1=1aKIHw5QN4pEnf1ZXyAXaK7hUVvmEJv5RHqlaUqODtDGj%2BLQ98s8RtxVvSR9AxOLxG) ## **Give Pinners What They Want** Now more than ever, it’s important to consider the content you produce when Pinning for your audience. Your product or brand can be an essential partner or solution, so think about where and how you can add value. Simply put, go to them, don’t try to make them come to you. Giving your audience the content they want when they want it will significantly impact the engagement you receive on your business account. A great resource to consider is **[Tailwind](https://www.tailwindapp.com/)** – a valuable time-saving Pinterest scheduler you can use to automate the sharing of images from blogs to boards. Tailwind will post Pins for you on the dates and times you choose, will monitor your profile performance, and optimize it as you go. It’s like having a virtual assistant who works around the clock for you. Use these tips to boost the performance of your Pinterest account and build a community invested in your brand, and see the results. You can also check out this great post on[ **developing a social media roadmap**](https://honeypotmarketing.com/?p=7199&preview=true) to set up your business’s social media accounts for success. ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Content Marketing, Digital Marketing, Marketing, Social Media **Tags:** Content Strategy, Social media marketing --- ### [How to Set Your Business Up for Success Using Social Media](https://honeypotmarketing.com/video/social-media-road-map/) **Published:** June 5, 2020 **Author:** The Bee Team **Content:** ![How to Set Your Business Up for Success Using Social Media](https://honeypotmarketing.com/wp-content/uploads/white-smartphone-1851415-1024x683.jpg "- digital marketing for growing businesses by honeypot marketing") Just like you can’t build a house on a leaky foundation, you shouldn’t open a social media account for your business without having a strategy in place. All businesses, big or small, need to understand what makes them stand out, why they are different, who they are targeting, and what they are measuring success against. However, you’d be surprised by how often the first step most of us take is just opening an account. So, let’s go on a road trip – one where we’ll show you how to go about your social media journey, so you’re set up for success. ## Know Your Why OK, we’re going to channel our inner [Simon Sinek](https://simonsinek.com/) here, but understanding your “why” should be the very first thing you do. (Also, if you haven’t read “Start with Why,” drop what you’re doing and run, don’t walk to read this book.) Now to get back on track. You need to know **why** your business does what it does, so you can understand what makes you different and why you matter to your target audience. So, using the [social media journey template](https://drive.google.com/file/d/1J681P4LBlWoKcjHXi-IgRReaYzYWTk5Q/view) Honeypot has created, start by asking yourself these preliminary questions: 1\) What’s your company’s mission and vision? 2\) Who is your target audience? 3\) What is your brand’s message? 4\) What makes your business different, what are your strengths? 5\) What are your weaknesses? (Be truthful.) 6\) Have you done your keyword research? Taking the time to understand what your audience is searching for before you make content can help ensure you are delivering what customers are seeking. ## Who’s the Competition? Before heading into any ring, an athlete will take the time to study their competition; the same goes for social media marketing. Understand who and what you’re up against. You’re about to start competing with other accounts for attention, so if you don’t know what they’re doing, and what makes you different, you may run into an issue where your message falls on deaf ears. So take the time to analyze the following when it comes to your competition: 1\) Who are they? 2\) What are their strengths? 3\) Compared to them, what’s your edge/strength? 4\) How could you alter your message to play upon your strengths? 5\) What are some potential roadblocks? 6\) What benefits does your brand offer that the competition doesn’t? ## What’s Your Endgame? Now’s the time to define what your objectives are. For instance, are you looking to increase brand awareness? Are you looking to improve engagement? Social Media is full of a vast number of tactics you can use to develop content, but not understanding your objective is kind of like trying to solve an algebra problem at 3 am. (Unless you are incredibly good at math, in which case, thumbs up to you). To help you understand the difference between various objectives, so you can work smarter not harder, check these out: **Increase Brand Awareness** – To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content that emphasizes your personality or values first. **Lead Generation** – Whether online or in-store, the followers aren’t going to make social purchases by accident. For example, are you alerting customers about new products and promos? **Community Engagement** – Find ways to grab the attention of your current followers; this means experimenting with messaging and content. **Web Traffic** – Whether through promotional posts or social ads, keeping an eye on conversions and your click-thru-rate so you can better determine your ROI from social media. ## What’s the Target? What does success on social media mean for your brand? You could have 1 million followers on an Instagram account, but that doesn’t mean you will see conversions. Understanding the difference between vanity metrics and ones that help your content convert is the difference between a successful social strategy and one that will have your C-level team questioning the value behind your social efforts. So how do you approach this? 1\) Set targets – if your account is brand-new, look for industry metrics. [Rival IQ](https://www.rivaliq.com/) is an excellent resource for this information. 2\) Understand what your objective is – Do you want conversions, or are you just trying to get more people to use your social accounts as a customer service channel? 3\) Test and learn – The way users interact on social media is continually changing. Don’t jump on the TikTok bandwagon if that doesn’t make sense for your brand (remember your why); however, maybe it’s worth doing a test and learn to see if it makes sense. 4\) Measure consistently to determine what is working and what isn’t – We recommend monthly, quarterly, and annual reports. 5\) Always optimize – By reviewing your account analytics, you can tell what is working and what isn’t. It’s not a failed campaign if you didn’t receive the results you were looking for, but rather, an opportunity to see how you can improve and right-size so your account performance improves. We want to see you reach your social media destination, so make sure you [download our free social media roadmap](https://honeypotmarketing.com/wp-content/uploads/Social-Media-Roadmap.xlsx) so you can start building and growing your brand today. **Categories:** Content Marketing, Digital Marketing, How To, Marketing, Social Media, Video **Tags:** Content Strategy, Social media marketing --- ### [Adapting Digital Marketing to a Post Coronavirus World for Business](https://honeypotmarketing.com/social-media/new-normal/) **Published:** May 19, 2020 **Author:** The Bee Team **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/lath-130-2020-05-15-final.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/lath-130-2020-05-15-final.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") As the weather gets warmer and we get closer to the next stage of this new normal, our busy bees at the Hive have been collecting delicious tidbits of helpful information that we want to share with all small businesses. How are businesses making the move to adapt to the new normal? What promotional/social calendars could help small businesses? Getting back to the new normal involves more than just switching on the lights and providing masks. How can small businesses do this successfully? We get it. We know you have lots of questions, and we’re here to help you answer them! So let’s dive in. ## Plan For The Rush. We’re all a little anxious to get back to normal, but how do we adapt and make the required changes, so we get back to business safely? 1. **[Three changes businesses will need to adapt to post-coronavirus.](https://fortune.com/2020/05/01/business-reopen-economy-coronavirus-new-normal/)** 2. **[Three steps to prepare for the post-COVID-19 business world.](https://www.clickz.com/three-steps-to-prepare-for-the-post-covid-19-business-world/261265/)** 3. **[COVID-19: Reopening for Business in a Post-Coronavirus World.](https://www.marsh.com/us/insights/research/reopening-for-business-in-a-post-coronavirus-world.html)** 4. **[Planning for the Post-COVID Retail World.](https://www.bdo.ca/en-ca/insights/industries/retail-consumer-business/planning-for-the-post-covid-19-retail-world/)** 5. **[COVID-19 business continuity plan: Five ways to reshape.](https://www.ey.com/en_ca/transactions/companies-can-reshape-results-and-plan-for-covid-19-recovery)** ## What’s New? With all the changes happening, businesses are busy coming up with new and creative ways to help all of us navigate through this new frontier. We’ve rounded up some of the top stories of new products, services, and business models being developed and inspired by the changes we’re all facing. [](https://marketingland.com/shopify-launches-post-covid-pos-yelp-rolls-out-omnichannel-tools-for-smbs-279252) With all the changes happening, businesses are busy coming up with new practices and new innovative products to help navigate through this new frontier, as we all look forward to the re-opening of our communities and businesses. Let’s take a look at some new innovations hitting the market: **[Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs](https://marketingland.com/shopify-launches-post-covid-pos-yelp-rolls-out-omnichannel-tools-for-smbs-279252)** A great article on changes in the e-commerce world, with POS technology and new Omnichannel tools for SMB’s, as businesses shift toward deeper integration between online and offline operations. [![Screenshot of new details added to the Yelp for Business improved UI.](https://honeypotmarketing.com/wp-content/uploads/Screen-Shot-2020-05-04-at-2.29.42-PM-800x521-1.png "- digital marketing for growing businesses by honeypot marketing")](https://marketingland.com/shopify-launches-post-covid-pos-yelp-rolls-out-omnichannel-tools-for-smbs-279252)Screenshot of new details added to the Yelp for Business improved UI\* \* \* **[How Brand Narrative Has Evolved Globally During COVID-19 and the Way Forward](https://www.business2community.com/branding/how-brand-narrative-has-evolved-globally-during-covid-19-and-the-way-forward-02309918)** [](https://www.business2community.com/branding/how-brand-narrative-has-evolved-globally-during-covid-19-and-the-way-forward-02309918)This article introduces a 3 phase plan to guide businesses to the new normal, answering some hard hitting questions, such as: How have some of the top brands across the world coped up with this crisis so far to stay relevant yet sensitive to their consumers? And, more importantly, has it worked? What should be the brand narrative going forward? How can they ensure they maintain the top of mind recall without sounding brash?[![Graph showing progression from phase 1 to phase 3. from January 2020 to August 2020.](https://honeypotmarketing.com/wp-content/uploads/new-normal-graph-1024x575.png "- digital marketing for growing businesses by honeypot marketing")](https://www.business2community.com/branding/how-brand-narrative-has-evolved-globally-during-covid-19-and-the-way-forward-02309918) \* \* \* **[Instagram Introduces A New Sticker In Support To Small Businesses](https://wersm.com/instagram-introduces-a-new-sticker-in-support-to-small-businesses/)** As hard as this situation has been for so many, there’s an amazing amount of feel good stories and acts of solidarity that remind us all that we’re not alone – we’re in this together. Instagram is doing its part by adding a new sticker for small businesses that lets you share and promote your favourite small businesses.[![image of Support Small Business sticker for Instagram.](https://honeypotmarketing.com/wp-content/uploads/wersm-instagram-support-small-business-feat.jpg "- digital marketing for growing businesses by honeypot marketing")](https://wersm.com/instagram-introduces-a-new-sticker-in-support-to-small-businesses/)[![Screenshot of android phone showing instagram story with example of the Support Small Business sticker usuage.](https://honeypotmarketing.com/wp-content/uploads/Screenshot_20200513-085307_Instagram-498x1024.jpg "- digital marketing for growing businesses by honeypot marketing")](https://wersm.com/instagram-introduces-a-new-sticker-in-support-to-small-businesses/)[](https://wersm.com/instagram-introduces-a-new-sticker-in-support-to-small-businesses/) \* \* \* **[Facebook Announces Changes Related to COVID-19](https://adespresso.com/blog/top-updates-facebook-monthly-need-know-now/)** This article takes a look at the changes [Facebook](https://www.facebook.com/) has made and how they will impact you. the laundry list includes new accessibility tools for live streaming, the updated Messenger interface, “quiet time,” and a new download data tool that will impact the user and marketer experience alike.[![image showing Facebook page template with open door to inside gears, representing backend changes being made in the Facebook update.](https://honeypotmarketing.com/wp-content/uploads/top-fb-updates-april-2020-1024x536-1.jpg "- digital marketing for growing businesses by honeypot marketing")](https://adespresso.com/blog/top-updates-facebook-monthly-need-know-now/) ## What’s Working? It’s great to see so many businesses stepping up and producing new innovative products and practices! We’ve scoured the web in search of examples of what’s working for businesses, so check out the links below for some insightful and interesting articles on things you can do to set yourself up for success. With the release of [Google’s May 2020 core update](https://neilpatel.com/blog/google-may-2020-core-update/), bringing major changes to their algorithm now is a good time to review your website and keywords and see what’s working and adjust accordingly. **[PPC tips for industries that have slowed down / PPC tips for industries that are still booming](https://www.leadfeeder.com/blog/ppc-covid19/#gref)** - An excellent article that offers some surprising and insightful tips on managing PPC campaigns right now. **[How to Plan for the Future of Your Business During Coronavirus](https://www.business.com/articles/how-to-plan-for-your-business-future/)** - This article talks about how to stabilize your business during a crisis, recovery planning, and 5 steps you can take today to plan for your business’s post-coronavirus future. **[Post COVID-19 business models: Finding the new normal](https://www.cio.com/article/3536653/post-covid-19-business-models-finding-the-new-normal.html)** - Change brings accelerated innovation and new business models, products and services appearing. What does this mean for the future? This article tackles the idea that the new normal may not be as different to the old normal as we think. Food for thought! **[Guidance for Businesses affected by COVID-19](https://support.google.com/business/answer/9773423?hl=en)** - Keeping your business information up-to-date is important, especially in times of uncertainty. This simple resource will walk you through the steps required to keep your Google My Business information current and relevant. **[Five Things PPC Pros Can Do NOW to Keep Commerce Moving In The COVID-19 Era](https://www.optmyzr.com/blog/five-things-ppc-pros-can-do-now-to-keep-commerce-moving-in-the-covid-19-era/)** - Are you wondering how to approach PPC campaigns in a time of crisis? This is a great read with plenty of great tips on how to keep business moving in times of uncertainty. [![Graph showing the difference between average and actual click-through performance for Google Ads.](https://honeypotmarketing.com/wp-content/uploads/ppc-covid19-google-ad-clicks.png "- digital marketing for growing businesses by honeypot marketing")](https://www.leadfeeder.com/blog/ppc-covid19/#gref)Check out this graph showing the difference between average and actual click through performance for Google Ads[![Graph showing the sudden spike in interest in video conferencing, due to coronavirus.](https://honeypotmarketing.com/wp-content/uploads/video-conference-1024x676.jpg "- digital marketing for growing businesses by honeypot marketing")](https://www.optmyzr.com/blog/five-things-ppc-pros-can-do-now-to-keep-commerce-moving-in-the-covid-19-era/)Google Trends data from March 2020 shows a big increase in people searching for video conferencing solutions to address the need to work from home due to COVID 19[![Image showing 9 feel good poster templates to be used in Canva.](https://honeypotmarketing.com/wp-content/uploads/ppc-covid19-canva-stop-the-spread-poster-767x1024.png "- digital marketing for growing businesses by honeypot marketing")](https://www.leadfeeder.com/blog/ppc-covid19/#gref)[Canva](https://www.canva.com/q/pro-signup/) is using its platform to send messages of hope to anyone in need of a pick me up during these difficult times **Categories:** Digital Marketing, Marketing, Paid Ads, Small Business, Social Media --- ### [Pivoting Your Business For The New Normal : Live NOT at the Hive : Episode 128](https://honeypotmarketing.com/digital-marketing/pivot-businuess-covid-ep128/) **Published:** May 2, 2020 **Author:** The Bee Team **Content:** Podcast: [Play in new window](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/128_podcast.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Play in new window") | [Download](https://media.blubrry.com/digital_marketing_honeypot/mc.blubrry.com/digital_marketing_honeypot/128_podcast.mp3?awCollectionId=1033945&aw_0_azn.pgenre=Business&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=CA&aw_0_azn.planguage=en-ca&cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F "Download") Subscribe: [RSS](https://honeypotmarketing.com/feed/podcast/ "Subscribe via RSS") - Businesses of all sizes are pivoting quickly and very successfully. - What can small businesses do to pivot their business? - How can we adapt? - What new tools exist for small businesses to use to help the pivot? NFL Scores 580M Views on Draft Day TikTok Challenge [https://hny.pt/nfl-tik-tok](https://www.youtube.com/redirect?q=https%3A%2F%2Fhny.pt%2Fnfl-tik-tok&v=nTZNVcqfAcI&event=video_description&redir_token=k8rxytTtzc9klcLH2xLbJoh9SUp8MTU4ODUzNTQ0MUAxNTg4NDQ5MDQx) Introducing Messenger Rooms and More Ways to Connect When You’re Apart [https://hny.pt/fb-meetings](https://www.youtube.com/redirect?q=https%3A%2F%2Fhny.pt%2Ffb-meetings&v=nTZNVcqfAcI&event=video_description&redir_token=k8rxytTtzc9klcLH2xLbJoh9SUp8MTU4ODUzNTQ0MUAxNTg4NDQ5MDQx) ## What’s Working? Ways to Pivot Your Business 1. Create an online course at [https://kajabi.com](https://www.youtube.com/redirect?q=https%3A%2F%2Fkajabi.com&v=nTZNVcqfAcI&event=video_description&redir_token=k8rxytTtzc9klcLH2xLbJoh9SUp8MTU4ODUzNTQ0MUAxNTg4NDQ5MDQx) – it’s low cost and you need zero tech experience, just great content. 2. Provide free virtual consultations for your customers. People have time and are looking for knowledge and advice. 3. Go live 3-5 days per week. All you need is a smartphone and some good light. 4. If you’re in the health & fitness space: create free home workout routines as videos then go live 5 day a week. Then create an online course tailored to your audience. 5. If you’re in professional services: use your favourite video conferencing or messaging platform to hold client consultations remotely. 6. Take your business online using the 90 day free Shopify option. You can set your store up quickly. 7. Create a podcast and start podcasting twice per week. Invite a colleague on once per week and run a focused solution driven podcast the other episode. 8. Use your social media, email and messaging channels to let you audience know what you’re up to. Ask them to email you questions for next week’s episode and run a Q&A. ‘Highly produced feels fake’: How Politico embraced virtual events [https://hny.pt/embrace-virtual-article](https://www.youtube.com/redirect?q=https%3A%2F%2Fhny.pt%2Fembrace-virtual-article&v=nTZNVcqfAcI&event=video_description&redir_token=k8rxytTtzc9klcLH2xLbJoh9SUp8MTU4ODUzNTQ0MUAxNTg4NDQ5MDQx) Video: [https://hny.pt/embrace-virtual-events](https://www.youtube.com/redirect?q=https%3A%2F%2Fhny.pt%2Fembrace-virtual-events&v=nTZNVcqfAcI&event=video_description&redir_token=k8rxytTtzc9klcLH2xLbJoh9SUp8MTU4ODUzNTQ0MUAxNTg4NDQ5MDQx) ## The Most Creative Business Pivots of the Week There are some amazing examples of businesses of all sizes being creative, pivoting and in some cases entirely redefining themselves in an incredible way. Inksmith a Waterloo startup that was making design and tech tools accessible for kids, has now moved to make face shields and is hiring up to 100 new employees to meet demand. [https://www.inksmith.ca/](https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.inksmith.ca%2F&v=nTZNVcqfAcI&event=video_description&redir_token=k8rxytTtzc9klcLH2xLbJoh9SUp8MTU4ODUzNTQ0MUAxNTg4NDQ5MDQx) & [https://www.canadianshieldppe.ca/](https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.canadianshieldppe.ca%2F&v=nTZNVcqfAcI&event=video_description&redir_token=k8rxytTtzc9klcLH2xLbJoh9SUp8MTU4ODUzNTQ0MUAxNTg4NDQ5MDQx) Real Food Real Kids: [https://hny.pt/rfrk](https://www.youtube.com/redirect?q=https%3A%2F%2Fhny.pt%2Frfrk&v=nTZNVcqfAcI&event=video_description&redir_token=k8rxytTtzc9klcLH2xLbJoh9SUp8MTU4ODUzNTQ0MUAxNTg4NDQ5MDQx) Spiffy the US on-demand car cleaning service have rolled-out a service to sanitize facilities and properties: [https://www.getspiffy.com/disinfect](https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.getspiffy.com%2Fdisinfect&v=nTZNVcqfAcI&event=video_description&redir_token=k8rxytTtzc9klcLH2xLbJoh9SUp8MTU4ODUzNTQ0MUAxNTg4NDQ5MDQx) **Categories:** Digital Marketing --- ### [This Week in Digital: Pinterest Lens Update, Facebook Pixel Outage, & Your Organic Traffic Checklist](https://honeypotmarketing.com/marketing/this-week-in-digital-pinterest-facebook-organic-traffic/) **Published:** September 24, 2019 **Author:** The Bee Team **Content:** We’re back with the highlights and changes happening this week in digital marketing! Did you notice a drop in your Facebook conversions? No, it’s not you, it’s Facebook. We’ll get you up to speed and introduce you to a few exciting updates from the world of social media marketing. 1. [Facebook Pixel Outage ](https://marketingland.com/facebook-confirms-pixel-outage-may-have-impacted-conversion-custom-audience-dynamic-ads-reports-267595) 2. [Video Polls and AR Ads ](https://www.facebook.com/business/news/facebook-invites-people-and-businesses-to-play/) 3. [Pinterest Lens Update Strengthens Social Selling ](https://newsroom.pinterest.com/en/post/upgrading-lens-for-more-online-to-offline-inspiration) 4. [20 Ways to Increase Organic Traffic to Your Blog ](https://marketerknows.com/increase-organic-traffic-to-your-blog-post/) Did you catch last week’s episode of Live at the Hive: Digital Marketing from the Trenches? Our team of marketing experts dive right into these updates and how they should change your social strategy. [You can watch the replay right here](https://www.facebook.com/honeypot.marketing/videos/vl.132046644158215/523430695087941/?type=1). ## **Facebook Confirms Pixel Outage Impacted Results** Facebook is in the spotlight (*surprise, surprise*) with a Pixel outage from September 16th-17th. - Reportedly, the outage has caused some errors with Conversions, Custom Audiences, and Dynamic Ads volume. - Most advertisers and marketers have limited access to representatives when things like this happen, so if you’ve filed a dispute you’re probably on a very long wait-list. - The reason the outage is public is that Andrew Foxwell shared his message from his Facebook representative. > News from Facebook about an “outage related to pixel events.” [pic.twitter.com/3ex1w5Y3Ee](https://t.co/3ex1w5Y3Ee) > > — Andrew Foxwell (@andrewfoxwell) [September 19, 2019](https://twitter.com/andrewfoxwell/status/1174518936953589767?ref_src=twsrc%5Etfw) **Be sure to take note of this anomaly for reporting purposes if you noticed any decline in the above areas.** ## Facebook Invites People and Businesses to Play Other than the Pixel outage, Facebook gave us two more intriguing advertising updates: 1. **Video polling ads** - With the success of Instagram’s polling stickers, Facebook is now rolling out this feature into video ads. - You will be able to ask questions at specific points during a video and gain valuable insights on things like pain points and products - According to Facebook, video poll ads are seeing more brand awareness than normal video ads. 2. **AR Ads** - People are increasingly using face filter and other AR filters on platforms like Snapchat and Instagram. - During testing, 63% of those surveyed said they have used a brand’s AR Experience. - Facebook is now rolling out their AR Ads beta testing globally (*at last!*) - This creates another way businesses can interact with their customers while increasing engagement for the dollar. ## Pinterest Lens Update Strengthens Social Selling If you’re in the fashion or home design industry, this update is for you. - Pinterest has updated its Lens and Pinterest visual search. - It can now identify more than 2.5 billion home and fashion pins. - You can also use the lens offline and search for it later. - Now shoppable Pins are available through the Lens too, meaning if you see it, you can buy it (both on and offline). - These Product Pins bring you right to check out and they can show you similar products from that pin. This update is big news for marketers who are using Pinterest in their lead generation funnel. **It’s a much-needed link between top-of-funnel content and bottom-line sales** ## 20 Ways to Increase Organic Traffic to Your Latest Blog Post So many hours are poured into content creation, but who is going to see that post if it’s not optimized? Not promoted? Not repurposed? The digital training ground Marketer Knows has solved this problem for copywriters and WordPress managers by creating a 20-step checklist for getting more views (and leads) from your blog content. This checklist will help you: - Improve your keyword ranking - Achieve Rich Snippet features - Generate more qualified traffic - Reduce bounce rates – Increase number of pages per session – increase average time on page **[Read the full walkthrough here](https://marketerknows.com/increase-organic-traffic-to-your-blog-post/) and download your own checklist for free.** This week in digital taught us to watch for bug updates, not just fancy new features we can test out. It’s important to stay on the pulse of what these platforms and tools are doing, after all, they do shape our strategies and results. Want to know what other professionals think about this week’s updates? Watch the latest episode of [Live at the Hive: Digital Marketing from the Trenches](https://www.facebook.com/honeypot.marketing/videos/vl.132046644158215/523430695087941/?type=1) on Facebook, Periscope, and YouTube! Missed last week in digital? [Catch up here for everything you missed](https://honeypotmarketing.com/this-week-in-digital-w1). And, don’t forget to join the L@TH community for episode reminders and freebies. **Categories:** Marketing **Tags:** Digital Marketing, Facebook --- ### [This Week in Digital: Collaborative Stories, YouTube Masthead on TV & No Follow Changes](https://honeypotmarketing.com/video/this-week-in-digital-collab-stories-youtube-masthead-nofollow/) **Published:** September 16, 2019 **Author:** The Bee Team **Content:** Staying up-to-date in the world of digital marketing is daunting, especially if you’re a one-marketer team with your hands full of deliverables. That’s why This Week in Digital is a great time-saver. We sift through countless email updates and articles so you don’t have to and highlight the most important and useful updates. Keep your eyes out for a new update every Monday! Monday’s not a good day? We also do a live stream marketing update, [Live At The Hive: Digital Marketing from the Trenches](https://www.facebook.com/honeypot.marketing/videos/523430695087941/), every Friday at 4:20 pm! Tune in on Facebook, Periscope, and YouTube to find out what’s new and what’s working straight from our marketing specialists. Now let’s get into what’s happening this week in the marketing world! 1. [Facebook Collaborative Stories](https://marketingland.com/facebook-gives-creators-new-ways-to-build-audiences-via-stories-more-monetization-features-267094) 2. [Google Makes Big Changes to Nofollow ](https://www.searchenginejournal.com/google-nofollow-link-attributes/325255/#close) 3. [YouTube Masthead is coming to TV](https://www.blog.google/products/ads/masthead-on-tv-screens/) 4. [Facebook Messenger Lead Generation](https://www.facebook.com/business/news/making-it-easier-for-businesses-to-chat-with-customers-in-messenger/) ## **Facebook Rolls Out Collaborative Stories** This week in digital, Facebook announced that they will be introducing a new story feature geared towards helping creators grow their audiences and monetization efforts. - These new Collaborative Stories will allow multiple public figures (think influencers) to all posts within a single Facebook Story. - This is yet another tool in Facebook’s fight to help creators grow their reach, especially those still climbing back from the infamous brand page limitations of early 2018. - It has been tested by large brands already (performing artists at Tomorrowland, a popular music festival in Belgium, used it with success). - The Chainsmokers also tested the tool and saw **92% of their story views come from users who did not follow them yet**. This is a great opportunity for influencer marketing tactics like Takeovers, which have become very popular with large brands. The way it works now, a takeover involves an influencer or third party actually logging in to a Business Profile to use it on their behalf, usually during an event. (i.e. Victoria Secret “Angel” takes over Instagram account posting during yearly fashion show.) A lot of businesses are wary when it comes to giving an influencer (or anyone) log in credentials to their social accounts, so this alternative seems to resolve that concern. ## **Google Makes Big Changes to Nofollow** Google introduced two new link attributes that will join rel=”nofollow” in an effort to better understand the purpose of the link: 1. **rel=“sponsored”**: Use this to identify links on a site that are created as part of an advertising or sponsorship agreement. 2. **rel=“ugc”**: Use this to identify links that appear within user-generated content, such as comments and forum posts. These link attributes are considered “hints”, meaning they may be ignored. The relevancy of the links will be left to the algorithm to decide. - Starting now, use these two link attributes for either sponsored or UGC (or both) links. - You don’t have to change previously used “nofollow” links. - After March 2020, “nofollows” will be considered a “hint”. > ***Nofollow will work the same as always up until March 2020, at which time it will also be treated as a hint.*** > > [ Search Engine Journal ](https://www.searchenginejournal.com/google-nofollow-link-attributes/325255/#close) Check out Dan explain it on [Live At The Hive: Digital Marketing From The Trenches, Episode 95](https://www.facebook.com/honeypot.marketing/videos/909162599441597/?t=1193). ## The YouTube Masthead is Coming to the TV screen YouTube is now globally offering a beta version of YouTube Masthead for TV YouTube is now globally offering a beta version of YouTube Masthead for TV screens. What does that mean? You can now reach your audience with the most prominent placement available on practically all devices. - TV is YouTube’s fastest-growing device for watch time. - Over 250 million hours are watched per day on TV, making it the #1 ad-supported streaming platform for TV when considering reach and watch time. - Masthead will autoplay after a few seconds on all compatible devices. - Masthead & home-feed placements will ensure your ads are front and center on TV Screens. Test it out today and explore how YouTube Masthead for TV Screens can impact your upper-funnel of sales. > ***According to a recent experiment we conducted with Media Science, YouTube ads on TV screens drive a 10 percent greater lift in recall than ads on linear TV.*** > > Google Ads ## Facebook Messenger Making Lead Generation Easier Facebook Messenger has already had a great impact on both consumers and businesses (not to mention chatbot marketing.) Now, they’ve introduced a global rollout of lead generation straight from Messenger. - You can now create message objectives when you use ads that click-to-Messenger. - A conversation will be started which will use either pre-filled or free-form text to qualify your leads. - Businesses have the ability to integrate messenger with their CRM to move the lead down your pipeline. - You can also continue the conversation using Pages Inbox, Page Manager App. You can even continue through a third-party provider for live chat such as ManyChat. Facebook Messenger has changed the way businesses provide customer service through social media. **Over 61% of people surveyed agree it’s an easier way to get in touch with a business.** New features, platform updates, and tactics come around every week, but it’s up to us as marketers to choose which one’s are the best fit for our strategy. It’s important to stay informed, but easy to get overwhelmed. Remember if you try to do it all, you’ll end up doing nothing! ![](https://honeypotmarketing.com/wp-content/uploads/The-Week-In-Digital-Week-1.gif "- digital marketing for growing businesses by honeypot marketing") Stay tuned for more ideas and updates in This Week in Digital. Or tune in to [Live at the Hive](https://honeypotmarketing.com/live) on Friday’s at 4:20 pm! Join the L@TH community for episode reminders and freebies. **Categories:** Marketing, Video **Tags:** Digital Marketing, Facebook, YouTube --- ### [The Facebook Thumbnail Fix. Thanks Tips!](https://honeypotmarketing.com/social-media/facebook-thumbnail-fix/) **Published:** February 1, 2019 **Author:** The Bee Team **Content:** ![Facebook thumbnail link issue debugger](https://honeypotmarketing.com/wp-content/uploads/thumbnail-issue.jpg "- digital marketing for growing businesses by honeypot marketing") My [team ](https://honeypotmarketing.com/about-us/)and I run into roadblocks every day that, although seemingly minor and annoying, can, in reality, turn your day upside down for absolutely no reason. In this ongoing series, that we’re creatively calling: “Thanks Tips”, we’re going to share little gems, tricks and “hacks” we’ve come up with that may not save the day but will definitely reduce the amount of swearing going on around your office. ### Facebook won’t update the post thumbnail One word for this: annoying. The fix? Easy. You can (and should) of course be defining your [Open Graph metadata](https://developers.facebook.com/docs/concepts/opengraph/) in each of the main elements of your content so it’s properly formatted at all times when shared. Naturally, Facebook will try to figure it out but that’s the tiny tot talent time approach. We’re all grown up so we do the right things. The scenario: 1. You edit your post and you’re in the final stages of testing for either it’s release or scheduling. You go to Facebook, drop in your fancy link to test and it looks good. The title, description and thumbnail image all look perfect. 2. You go back to your post, make a few final tweaks and decide to change up the image. 3. You (hopefully) go back to Facebook to test it out and there’s the old thumbnail, hanging around when it’s not wanted. #$!^#$!^%$! ![Frustration due to Facebook Logo Thumbnail issues](https://honeypotmarketing.com/wp-content/uploads/frustrated.png "- digital marketing for growing businesses by honeypot marketing") What to do? Wait a few days before Facebook decides to update its cache of your content? Unacceptable. But there is a neat tool and it lives at the **[Facebook Debugger.](https://developers.facebook.com/tools/debug)** [ ](https://developers.facebook.com/tools/debug) [![How to update your facebook image and description in the Facebook Debugger](https://honeypotmarketing.com/wp-content/uploads/Debugger_-_Facebook_for_Developers-1024x469.jpg "- digital marketing for growing businesses by honeypot marketing")](https://developers.facebook.com/tools/debug)If you’re not a developer, don’t be scared. Just copy and paste your URL into the box there and press the happy “debug” button. You’ll see all sorts of magical voodoo language but what will happen is you will force an update of your page in Facebook’s cache. End result: updated thumbnail image. ![Facebook open graph cache thumbnail update](https://honeypotmarketing.com/wp-content/uploads/dragins.png "- digital marketing for growing businesses by honeypot marketing") Yippee! Note: if you’re a “social media guru” and you can’t read the results of the Facebook Sharing Debugger then you should grab a little HTML class and do some reading. We believe it’s important for marketers to understand how these platforms function to some degree, the days of the technically challenged marketer are over. The analogy? Not understanding how the platform works and being a social marketer is much like saying you’re really good at watching movies, Stephen Spielberg is really good at making movies (that’s an extreme analogy), but you’re probably not very good at making them because you don’t know how to hold a camera let alone create something magical with it. Enjoy this blog post? Find it useful? We’re glad you did! Feel free to check out our latest marketing tips [here](https://honeypotmarketing.com/news/). **Categories:** How To, Social Media **Tags:** Facebook --- ### [What is a Webinar? The Missing Link Between Marketing and Sales](https://honeypotmarketing.com/video/what-is-a-webinar/) **Published:** September 10, 2018 **Author:** The Bee Team **Content:** ![Laptop being watched from upside-down.](https://honeypotmarketing.com/wp-content/uploads/What-is-a-webinar.jpg "- digital marketing for growing businesses by honeypot marketing") It’s a common fact of enterprise business: sales and marketing don’t always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It’s a key transition piece in that hand-off between the two departments (or people, if you’re working in a small or medium business). True, it takes nothing less than a full-fledged marketing funnel to get people to sign up for webinars—but it takes a dedicated sales team to turn an attendee into a customer. A lot of work goes into nurturing leads between those two points on the customer journey. You can set up a strong sales engine by funneling website traffic from your content into an email automation and then a webinar with appropriate lead scoring mechanisms. Bringing market-qualified (or even sales-qualified) leads into your webinar lets the sales person build on the marketing momentum and establish trust instead of trying to hard-sell someone still in the Awareness phase of the customer journey. ## Webinars Provide Behavioural Analytics ![webinar analytics on a laptop screen.](https://honeypotmarketing.com/wp-content/uploads/Webinar-analytics.jpg "- digital marketing for growing businesses by honeypot marketing") Digital marketing works because we can measure things, letting us create a flow of statistically reliable leads to drive revenue. Modern webinar platforms have the same capabilities, letting you measure the actions of your attendees and apply a relevant score inside your CRM. While the exact features will vary between webinar platforms, you should expect a good one to measure these things for every attendee: - Who joined (and when) - Which resources were downloaded - How many comments were made - Answers to polls - How long the webinar stayed the front window. That’s invaluable data for the sales team. Even better is the ability to connect those actions to your CRM’s lead scoring system. This lets you stay informed on leads even if the conversation doesn’t continue immediately after the webinar. ## Webinars Are Cost-Effective ![cost-efectiveness of webinars represented on a keywboard with transparent buttons overlaid on a city skyline.](https://honeypotmarketing.com/wp-content/uploads/Cost-effectiveness-of-webinars.jpg "- digital marketing for growing businesses by honeypot marketing") Marketing, qualifying, and selling to leads *at scale* is the key to a successful webinar program. Why talk to everyone one-on-one at the top of the funnel (when leads are just realizing they have pain points that need to be solved) when you can reserve your team’s time for that at the middle (or even bottom) of the funnel? Webinars let your sales team accomplish more with fewer people on board–and that’s powerful. Employee time is the single most expensive resource at a company’s disposal. Why spend more of it chasing down leads who might not be ready to purchase for another 6-18 months when you can invest that time into leads expressing interest in your webinar (and product) right now? It’s a no-brainer for enterprise marketing teams, and still a worthwhile investment for SMBs who can carve out the time to implement the system. ## Webinars Can Be Consumed on Demand ![A webinar can be consumed on demand, represented by a service bell being rung.](https://honeypotmarketing.com/wp-content/uploads/Watching-Webinars-on-Demand.jpg "- digital marketing for growing businesses by honeypot marketing") Webinars are best attended live so that you can respond to your audience’s specific questions in the moment, but not everyone makes it (even if they sign up). That’s why on-demand webinars are so useful. By recording the webinar video and hosting it for consumption at your lead’s convenience, you’ll still be able to pull qualified leads through your funnel. You don’t even need to host live ones every week. Even just one per month is a great place to start, but it’s not the end of the world if you can’t accommodate that capacity yet. On-demand webinars solve that problem by creating evergreen content out of a live video. In other words, they can work for you while you sleep. ## Webinars Work Wonders for Selling Big-Ticket Items ![Webinars used to sell big-ticket items represented by shopping cart on a laptop screen.](https://honeypotmarketing.com/wp-content/uploads/Webinars-selling-big-ticket-items.jpg "- digital marketing for growing businesses by honeypot marketing") This is the part your sales team will love, even if your marketing team is full of introverts. Sales people can join your webinar both on-screen or off-screen, but it’s best to put them on-screen whenever possible. That’s because your sales people are the ones who can take leads from a “maybe” to a “yes,” and they have the charisma to do it. Obviously, that’s pretty important when selling big-ticket items to your customers, especially in the B2B space with long sales cycles. I’ve worked with one company that had a 3-year sales cycle per average customer; the process included a lot of trust building, onboarding, integration, and post-sale support. It sells a complex platform that needs to be explained in detail to progress through even the first stage of that process. Imagine how much easier it would be if that company had a sales person and a product engineer discussing what’s possible, what industry problems the platform solves, and presents it all in a digestible fashion for the non-experts watching? They could reduce the sales cycle considerably and have an easier time with committee buy-in with that kind of simplified, down-to-earth content. Not sure if webinars are right for you or your brand? Try out something simple like a Facebook live video before you commit to a full platform. **Categories:** Content Marketing, Video --- ### [Lessons Learned from a Digital Marketing Internship: RM101: Week 16](https://honeypotmarketing.com/news/lessons-learned-digital-marketing-internship/) **Published:** June 20, 2018 **Author:** The Bee Team **Content:** After four months here at Honeypot Marketing, I’m pleased to say that I’ve learned a lot. Notably, I’ve learned more about digital marketing in these 16 weeks than in 2.5 years of my business degree, and I couldn’t be happier with my choice to work here at Honeypot. While I could review all of the practical things I’ve learned, that would take a while. Instead, I’m going to review some overarching lessons that I’ve learned while working for a digital marketing agency. This post is for students interested in a career in digital marketing. Yes, technical teachings are important, but they’re Google-able (you can look up how to run Facebook ads very easily). Less talked about are the macro-level takeaways, which I consider just as important. Let’s dive right in. ## You Don’t Know What You Don’t Know Those of you who haven’t heard this saying before likely think I’ve lost it. Hear me out. This statement refers to the fact that sometimes you aren’t aware of the things that you don’t know. For example, if you don’t know what SEO is because you’ve never heard of it, then you wouldn’t even realize you’re missing out on a huge source of website traffic. You would never think to ask about it, and therefore might never learn about it. Ignorance is bliss because if you don’t realize what you don’t know, then you might think you know everything. This is referred to as the [Dunning-Kruger](https://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect) effect. ![photo of an employee ignoring other employees and smiling in an office](https://honeypotmarketing.com/wp-content/uploads/Ignorance.png "- digital marketing for growing businesses by honeypot marketing")Ignorance is not bliss Try and discover what you dont knowIgnorance is also toxic for those aiming to become successful in a field like marketing because those who are ignorant simply fall behind. You should constantly seek out things things you don’t know in order to broaden your skills. My advice to interns would be to shadow others because they could expose you to strategies and tools you didn’t even realize you were missing in your life. ## **Test Everything** Throughout my personal ventures and work projects, I’ve learned that regardless of how much you think you know about a niche or target audience, you’d be surprised at what works and what doesn’t. Even some of the most experienced marketers have a hard time predicting what will resonate best with an audience. Therefore, unless you have already tested something thoroughly, don’t rule anything out. Sometimes the advertisements or graphics that receive the best responses are not the ones that you’d expect. ![a/b testing within digital marketing for advertisements to maximize return](https://honeypotmarketing.com/wp-content/uploads/AB-Test.png "- digital marketing for growing businesses by honeypot marketing")Heres the basic AB test processWhenever you are given the opportunity to A/B test something, take advantage of it. Even a test between aggressive copy and laid-back copy can make a difference. Little changes like this can turn a mediocre campaign into a massive success. ## **You Shouldn’t Specialize** (any time soon) As much as you might like creating content or running ads, you cannot be great at one facet of digital marketing without having knowledge of its other parts. For example, if you’re really interested in blogging, you simply must become familiar with SEO in order to become successful. If you want to specialize in running Facebook ads, you’ve got to have strong copywriting skills. Everything in digital marketing is so deeply intertwined that it’s critical to have a base knowledge of everything before you specialize in one thing. Furthermore, honing each of your skills on a regular basis will speed up your growth (and career advancement) more than mastering one skill before moving on to another. ![studious student studying in the dark with laptop, likely working on digital marketing](https://honeypotmarketing.com/wp-content/uploads/StudiousStudent.png "- digital marketing for growing businesses by honeypot marketing") ## **Experience is Everything** There are numerous tips and tricks that I’ve learned throughout my work term that never previously occurred to me. Like I alluded to in my first point, some things simply have to be learned through experience. You can do all of the studying and preparation in the word and still end up running into roadblocks or learning unexpected things when you actually do something. Regardless of their nature, these lessons through experience should be more than welcome. Although it’s important to ask questions and do your due diligence, you don’t want to get stuck in [analysis paralysis](https://en.wikipedia.org/wiki/Analysis_paralysis). Just go for it. Take action, and you’ll learn plenty along the way. ## **Experience > School** Gary Vaynerchuk (a genius marketer who we admire here at Honeypot) has said that he believes there are no colleges or universities currently teaching digital marketing perfectly. Coming from someone who’s estimated worth is $160 million thanks to his marketing talents, this statement should not be taken lightly. I readily support that statement, considering I learned more about digital marketing in my first month here at Honeypot than I have in years of university. It’s also worth noting that I was selected here because of my personal ventures in influencer marketing and eCommerce rather than my education. ![young professional employees listening to boss teach digital marketing](https://honeypotmarketing.com/wp-content/uploads/Boss-Teaching.png "- digital marketing for growing businesses by honeypot marketing") Therefore, for those of you who are looking to start a career in digital marketing, the most important thing you should be focusing on is experience. Join a marketing club, start a business, or shadow marketers. Even just start a website for practice. Obtaining experience is the quickest way to learn digital marketing, and it’s also the most effective way to differentiate yourself from others competing for the same jobs. If you’d like to further your knowledge of digital marketing, (who am I kidding? Of course you would) then check out the Intern Hub for **tons** free learning resources. Happy marketing! **Tags:** Digital Marketing, Marketing Tips --- ### [Life at a Digital Marketing Agency: RM101: Week 15](https://honeypotmarketing.com/news/life-digital-marketing-agency/) **Published:** June 13, 2018 **Author:** The Bee Team **Content:** ![](https://honeypotmarketing.com/wp-content/uploads/IntricateTeam.png "- digital marketing for growing businesses by honeypot marketing") As my term at Honeypot comes to a close, I thought it would be useful for other students to hear about what life has been like as a Digital Marketing Intern. I’ve been at Honeypot for four months now and am reluctant to return to school. This has easily been the most valuable term in my university career due to how much I’ve learned. For anyone reading this that is considering the agency life, I’d say, Go for it. Within this blog, I’ll not only try to share my experience but also attempt to share what life is like in general, for a typical employee at a small marketing agency. Let’s jump into it. ## Challenging Obviously, as an intern, I have been given a limited amount of work and pressure. However, I was asked to work on different campaigns where deliverables had to be prepared as soon as possible and everyone working on the project had to be accountable. Those who have been working the agency life for years can testify that sometimes their days at the office are hectic and stressful. With clients, you’ll inevitably run into major roadblocks and have to put out fires on a regular basis. Regardless of your degree of due diligence, sometimes things just go wrong. ![man at desk job with business casual attire and macbook stressed](https://honeypotmarketing.com/wp-content/uploads/StressfulOfficeJob.png "- digital marketing for growing businesses by honeypot marketing") Although it wasn’t very stressful in my position, this type of work can be a great challenge. At the end of the day, however, it’s easy to feel a sense of relief and accomplishment for having a crazy, yet productive day. ## Rewarding In addition to a sense of productivity and accomplishment, agency life is also quite rewarding. From small victories such as creating a client’s first successful lead gen campaign, to larger ones, like breaking their weekly sales record, this type of work can feel great. ![business man and woman celebrating digital marketing victory on laptops](https://honeypotmarketing.com/wp-content/uploads/RewardingFeeling.png "- digital marketing for growing businesses by honeypot marketing") It’s easy to see that the longer you work at a job like this, the better you become at it, thus, the larger your accomplishments are. It’s motivating to think that after three or five years of working at this job, I could potentially transform a company through an intuitive marketing strategy. A marketing agency role can be very rewarding if you work on your skills every day. ## Relaxed Similar to most jobs, there are busy times and slower times. As an intern, it’s been a fairly relaxed term for me. When I have little to do, I can turn to this blog, the Marketer Knows project, or long-term SEO tasks to fill my days. This is productive (but not time-sensitive) work that waits for me when I need a break from more intense tasks. I also have a great deal autonomy, and that in itself is quite relaxing. ![man at office job relaxed, great job satisfaction](https://honeypotmarketing.com/wp-content/uploads/Relaxed-at-Work.png "- digital marketing for growing businesses by honeypot marketing")No I do not sit like this all day I do work I promiseIn addition to my daily schedule being fairly relaxed, the culture is too. We wear casual weekend clothes, can work remotely on occasion, and everyone gets along well. There’s no yelling or office drama when you’re working on your own projects (sometimes because we need to be productive for tight deadlines). ## Intricate Often there are three to six people working on their own specific tasks, all within a large project for a client. There are numerous large projects per client and numerous clients in Honeypot’s portfolio. It’s easy to see how campaigns and workflows become complex, [but that’s why we have project management tools like Basecamp.](https://basecamp.com/) I fully expected this but thought that the strategy would be to have everyone sit down and finish each major project together. Sometimes this happens, though it’s usually quite difficult to bring everyone together at once, due to competing obligations and schedules. ![large group of people working together on digital marketing agency operations](https://honeypotmarketing.com/wp-content/uploads/IntricateTeam.png "- digital marketing for growing businesses by honeypot marketing") This leads to projects being completed sporadically over a period of time, though always being completed before the deadline. This process entails a lot of updates through Basecamp and Skype and, sometimes, what seems like a never-ending series of roadblocks. New projects lead to new tools uncover new problems that need solving (and they always get solved, one way or another). Therefore, coordination and communication have proven to be extremely important in order to finish tasks efficiently. I wish all of my future group partners in university would coordinate as well as my coworkers. Frankly, it only takes good software and a bit of diligence to keep everything in order. ## Informative I’ve saved the best for last. Lately, I’ve been a little frustrated with the university education system. This term at Honeypot has amplified that frustration to a new level. Let me explain. I learned more about digital marketing in the first week at Honeypot than I have in three years of my Bachelor of Business Administration. I’ve determined that this primarily comes down to the number of practical things that we’re taught in school vs in a job. ![young people teaching each other about digital marketing through practical learning](https://honeypotmarketing.com/wp-content/uploads/YoungPeopleLearning.png "- digital marketing for growing businesses by honeypot marketing") School, while informative, is not practical. It’s all about concepts, theories, and macro-level decision making. Meanwhile, Dan likes to say we’re “in the trenches” at Honeypot, doing the dirty work on the ground level. This practical work has shown me what’s possible in practice (not just theory) as well as how to actually execute on digital marketing strategy. For those of you who’d like to learn all about digital marketing, an agency is a perfect way to do that. It’s like an accelerated growth program. ### Conclusion If you’re eager to learn, excited by the power of digital marketing, and want to get your hands dirty in the trenches, then join a small marketing agency. If you’d like to hear about the main takeaways from my term at Honeypot, check out next week’s blog. **Tags:** Digital Marketing --- ### [RM101: Week 14 - Social Issues in Advertising - The Good, Bad, & Ugly](https://honeypotmarketing.com/social-media/rm101-week-14-social-issues-advertising/) **Published:** June 6, 2018 **Author:** The Bee Team **Content:** ![Social issues in advertising represented by a growing tree in somone's hands.](https://honeypotmarketing.com/wp-content/uploads/Social-Issues-in-Advertising-and-Marketing.jpg "- digital marketing for growing businesses by honeypot marketing") This week, I’m going to call out brands for addressing social issues in advertising. More specifically, I’m going to talk about why brands need to be careful when trying to address sensitive topics, and we’re going to look at examples of failures of this. ## The Good Before we look at some major flops, let’s take a look at examples of brands successfully addressing social issues. Most social media users in Canada are familiar with [\#BellLetsTalk](https://letstalk.bell.ca/en/), a campaign in which Bell donates millions of dollars based on how much the hashtag is used, and how many texts are sent over the bell network during that day. ![bell lets talk successful marketing campaign social issue](https://honeypotmarketing.com/wp-content/uploads/BellLetsTalk.png "- digital marketing for growing businesses by honeypot marketing") This is all to eliminate the stigma that surrounds mental illness, and it has been a very effective marketing tactic for Bell. Another terrific example is [The Dove Self-Esteem Project](http://www.dove.com/ca/en/dove-self-esteem-project.html), created to aid the self-esteem of young girls. Dove has managed to brand itself so well that its name is nearly synonymous with gentle care and empowerment. Dove is so committed to this image that this is the first block of text on their homepage: ![welcome to dove homepage with paragraphs discussing true beauty in every shape and colour](https://honeypotmarketing.com/wp-content/uploads/Dove.png "- digital marketing for growing businesses by honeypot marketing") ### What Makes Social Advertising Successful Here’s why I think these were successful campaigns. \#1. They actually made a difference through raising awareness and funds, which is powerful marketing on its own. \#2. They understood the movement (and the demographic they were portraying), making the message on-point. These two things are what sets “The Good” apart from the rest… ## The Bad Now, for the fun stuff. Here are some ads that shouldn’t have been released. Although “The Bad” doesn’t necessarily address social issues directly, these brands definitely danced a little too close to the fire with these. ![bad heineken commercial with light beer stating that sometimes lighter is better](https://honeypotmarketing.com/wp-content/uploads/Heineken-Ad.png "- digital marketing for growing businesses by honeypot marketing") This is the first is a Heineken ad that was launched (and quickly pulled) earlier this year. I’m not sure how [Heineken didn’t see this ](https://www.nytimes.com/2018/03/28/business/media/heineken-racist-ad.html)as racist, but a lot of people let them know very quickly. This one was able to fly somewhat under the radar until picked up by Chance the Rapper who deemed it ‘Terribly racist.’ ![chance the rapper unhappy tweet about terribly racist heineken ad](https://honeypotmarketing.com/wp-content/uploads/ChanceTweet.png "- digital marketing for growing businesses by honeypot marketing") Another one that ‘missed their mark’ was the [McDonalds commercial](http://www.adweek.com/brand-marketing/mcdonalds-pulls-a-nationwide-with-this-tactless-ad-about-boy-and-his-dead-father/) about a boy who struggled to relate to his deceased father until he realized they both loved filet-o-fish. ![young mcdonalds boys face when he realizes his deceased father loved fish filets](https://honeypotmarketing.com/wp-content/uploads/Mcdonalds-Commercial.png "- digital marketing for growing businesses by honeypot marketing") This one angered many single parents whose spouses had passed because it was terrible for their children to have to watch. This is completely understandable and incredible that McDonalds didn’t consider this before launching. McDonalds and Heineken should have simply left such sensitive topics out of their ads. Luckily for these brands, they didn’t receive nearly as much flak as our final example. ## The Ugly I had to save one specific ad for “The Ugly” because I cannot remember an ad that caused such a disrupt on social media. I’m obviously talking about [Pepsi ad ](https://www.youtube.com/watch?v=AfCiV6ysngU)with Kendall Jenner. ![kendall jenner handing pepsi to police officer in poorly written pepsi ad](https://honeypotmarketing.com/wp-content/uploads/PepsiAd.png "- digital marketing for growing businesses by honeypot marketing") Pepsi made the horrid mistake of posting this ad at the top of the YouTube homepage for all of the Internet to see. In terms of views, it likely performed better than they ever imagined. However, the Internet took it and ran with it. In this commercial, Pepsi essentially made it seem like every protest and social issue could be solved simply—with a can of Pepsi. The memes and angry tweets that ensued tore Pepsi apart, to the point where they issued multiple apologies, including one to Kendall. ![olivia cole tweeting about how kendall jenner can solve the worlds problems with pepsi](https://honeypotmarketing.com/wp-content/uploads/KendallTweet.png "- digital marketing for growing businesses by honeypot marketing")Evidently she received a lot of negative media attention due to her role in the adThis, folks, is what happens when companies try too hard to relate to movements they clearly do not understand. Let’s talk about how to address a social issue correctly. ## How to Harness the Power of Movements Although this might seem like common sense, I’m going to flesh out this issue to make it foolproof (hopefully). Here are the steps that Pepsi (which came out with [Lady Doritos](http://time.com/5133674/lady-doritos/) after apparently not learning its lesson the first time) must take to avoid angering millions of customers again. ### Understand the Movement First. Don’t address (or even come close to addressing) something that you know little about. If no one on these companies’ marketing teams had first-hand experience with one of these issues, then they should have hired someone who did. If McDonalds had brought a widow on board, or if Heineken had brought in a Black Lives Matter representative in order to screen these ads before launching, then they wouldn’t have launched. They didn’t think to ask anyone if it was offensive, and rolled the dice. They lost. ### Test Everything Even if they didn’t consult those that they portrayed, it would have been wise to test the ad on a small scale first rather than posting it on the homepage of YouTube, like Pepsi did. The damage would have been mitigated considerably if they had first tested it. ### Full Launch Only after consulting the individuals they portrayed—then testing it—should they have fully launched these ads. Hopefully, these companies have learned their harsh lessons. Let’s hope they don’t skip steps #1 and #2 in the future. ### Conclusion These are some of the biggest recent advertising fails and how they could have easily been avoided. Be sure to forward this blog to a friend who’d get a kick out of it. See you next week! If you’re interested in public relations on social media, then [check out our post on the most common hashtag mistakes and how to avoid them](https://honeypotmarketing.com/twitter-hashtag-tactics/). **Categories:** Public Relations, Reputation Management, Social Media **Tags:** Marketing --- ### [Use Material Design to Improve Conversion Rates](https://honeypotmarketing.com/conversion-optimization/increase-conversion-rates-material-design/) **Published:** June 4, 2018 **Author:** The Bee Team **Content:** ![Material Design example with various shades of blue and streaks of orange layered into design.](https://honeypotmarketing.com/wp-content/uploads/Material-Design-and-Increasing-Conversion-Rates.jpg "- digital marketing for growing businesses by honeypot marketing") ## What is Material Design? Material Design is a design language developed by Google in 2014, and has applied it to the majority of its software products, including Android OS, Chrome, WearOS, and more, all while encouraging developers of third-party apps to do the same. Google aimed to make elements look like physical tiles, blocks, and sheets that can flip, split, and transform. They’ve used shadows and layers to make it seem like you’re interacting with physical objects in a very satisfying, responsive way. [This video](https://www.youtube.com/watch?v=Q8TXgCzxEnw) illustrates that point perfectly. ![google's material design show on laptop, tablet, and mobile smartphone](https://honeypotmarketing.com/wp-content/uploads/MaterialDesign1.png "- digital marketing for growing businesses by honeypot marketing") ### Criteria Google hoped that developers adopted this design language, so it posted formal guidelines to make a site or app with material design. A few of these criteria include: 1. Materials should be solid, boldly coloured, and opaque. 2. Elements should be able to split and heal, though they should be unbendable. 3. Elements can move along any axis, but can only change in size along their own planes’ axis. 4. Elements have varying x & y dimensions (measured in dp) but have a uniform thickness (1dp). 5. Multiple material elements cannot occupy the same space simultaneously. Google goes into great detail with this long list of criteria; take a look at the entire list [here](https://material.io/guidelines/material-design/material-properties.html#). ![material design example by google to be used to increase conversion rates](https://honeypotmarketing.com/wp-content/uploads/MaterialDesign4-2.png "- digital marketing for growing businesses by honeypot marketing") ## How Material Design Improves Conversion Rates Now that we all understand what material design is, how can we use it to increase our conversion rates? If your app or site is using true material design, it will provide these benefits indirectly: - **Decrease Page Load Time:** Due to the simple graphics encouraged by material design, the loading speed of your web page or app will improve. - **Simply Navigation:** Thanks to minimalist layouts, smooth animations, and minimal computer processing requirements, navigating your web page or app will be streamlined enough to reduce conversion barriers (like extra click-through pages and pop-ups). - **Improve Brand Perception:** This visually distinct aesthetic of your site or app will, either consciously or subconsciously, cause viewers to associate your brand with Google, thus increasing positive brand perceptions. It’s a clean, crisp style that fits into today’s professional design landscape. ![material design shown through different mobile application icons including chrome](https://honeypotmarketing.com/wp-content/uploads/MaterialDesign2.png "- digital marketing for growing businesses by honeypot marketing") ## How to Improve Conversion Rates (Above & Beyond) Though the design naturally changes some things to increase conversion rates, there are additional things you can do that fit within the scope of material design to increase your conversion rates. ### Improve Readability by Keeping the Design Clean and Simple By keeping the content on each page organized, keeping fonts simple, and using ample spacing, the content itself becomes scannable and digestible. Good readability is essential to get viewers to scroll through all of your content and follow your predetermined customer journey. ### Make Navigation Satisfying Through Intuitive Animations You can do a number of interesting things with animations to make it appear like elements on the screen have physical properties. Poor animations can contribute to users leaving a page, while brilliant page movement and animations will elicit positive thoughts in visitors for the classic “surprise and delight” reaction. These types of intuitive animations will make your site or app seem more professional because people are used to this type of design from Google. If not, viewers will at least recognize that you have put time and care into crafting the page. That alone sets you apart from 75% of the competition. ### Draw the Eye to Calls-to-Action Thanks to bright, bold colours and minimalist layouts, visitors will recognize your primary call-to-action without any effort (exactly as it should be). A great way to do this is to keep most things white or grey, as though they are pieces of paper, like Google has done. With [Google Docs](https://www.google.ca/docs/about/), it’s very easy for me to see the “Share” button so I can quickly send this document to my editor. ![how to increase conversion rates on google docs with noticeable share button](https://honeypotmarketing.com/wp-content/uploads/ShareButton-1.png "- digital marketing for growing businesses by honeypot marketing") Remember to use colour and layout in tandem with *motion* to draw the eye to important CTAs! ### Remove Noise/Distractions with Minimalist Design Though you may have increased readability and drawn the eye with bright colours, you should also ensure your page is clutter free. Delete all of the unnecessary noise on the page so that visitors follow the exact path you’ve intended for them. ### Intrigue the Visitor with 3D Effects and Motion Yes, you can make your app or site look professional with material design, but you can also really ‘wow’ the visitor, especially if you’re talented enough to create animations like [these](https://www.youtube.com/watch?v=cQzien5H2Do). Some of these animations are truly impressive (and unnecessary), which tells site visitors that your brand goes above and beyond. ## ![abstract art using material design; a design format created by Google](https://honeypotmarketing.com/wp-content/uploads/MaterialDesign3.png "- digital marketing for growing businesses by honeypot marketing") ## Conclusion Material design is more than just Google’s ‘look.’ Apart from its clear visual appeal, it offers numerous benefits which all contribute to a higher conversion rate. Notably, visitors don’t recognize that you’re desperately trying to increase your conversion rate, because all they see is a simple, clean design. The same cannot be said for all websites. Looking to increase your conversion rate even further? Check out [this blog post](https://honeypotmarketing.com/first-conversion-rate-optimization/) by our very own [Megan Roach](https://honeypotmarketing.com/about-us/meghan-roach/) to learn the basics of conversion rate optimization! **Categories:** Conversion Optimization **Tags:** CRO, Design, Google --- ### [RM101: Week 13 - Stay Relevant. Join the Conversation.](https://honeypotmarketing.com/social-media/rm101-week-13-stay-relevant/) **Published:** May 30, 2018 **Author:** The Bee Team **Content:** ![AR relevancy concept through smartphone in landscape view on busy street.](https://honeypotmarketing.com/wp-content/uploads/Brand-relevance-on-social-media.jpg "- digital marketing for growing businesses by honeypot marketing") Your brand might have a social media presence, but are you really being social enough? ## Join the Conversation What do I mean by “Join the Conversation”? Essentially all I’m referring to is keeping up with current trends, holidays, and breaking news in order to contribute to the hashtag discussions on social media. If there are many people talking about something that is relevant to your business, then they’ll likely want to hear what you have to say. For instance, on the day that I’m typing this, it’s [\#WorldAutismAwarenessDay](https://twitter.com/hashtag/WorldAutismAwarenessDay?src=hash). Appropriately, [@WHO](https://twitter.com/WHO) tweeted about this day (which is trending on Twitter at the moment) and received 10x more likes and retweets than they typically receive. ![world health organization tweet regarding world autism awareness day](https://honeypotmarketing.com/wp-content/uploads/WHOTweet.png "- digital marketing for growing businesses by honeypot marketing") Why? Because those that were interested in reading about Autism Awareness Day quickly saw the WHO’s tweet, and Twitter users appreciated their contribution to the discussion. They likely gained many followers from this since the tweet gained a lot of traction, increasing brand exposure. Let’s take a closer look at other benefits of joining the conversation. ## The Benefits ### Shows That You’re a ‘Hip,’ Up-to-Date Brand The first of these benefits includes showing users that you’re up-to-date with the times. Readers find it impressive if you’re knowledgeable enough about a hot topic to address it publicly. Social media is dominated by millennials who have a very deep understanding of strict social media etiquette. If a brand is able to abide by this etiquette and amuse this demographic, their brand is very quickly seen as more attractive, with-the-times, or ‘hip’ (as the not-so-hip might say). [Wendy’s](https://twitter.com/Wendys?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) does this beautifully. It’s easy to see why young people now see Wendy’s as ‘cool’ and entertaining, which increases the positive perception of the brand. ![wendys twitter witty tweets social media discussion strategy for relevancy.](https://honeypotmarketing.com/wp-content/uploads/WendysTweet.png "- digital marketing for growing businesses by honeypot marketing") Wendy’s social media strategy is becoming somewhat famous now, because of their witty approach. [Explore more of their edgy tweets here](https://www.boredpanda.com/funny-wendy-jokes/). ### Repeated Exposure It’s common knowledge that repeated exposure to a brand increases a consumer’s propensity to purchase from it. Your post has the potential to reach thousands of people beyond your typical following, so take advantage of that increased exposure; it’s cheap advertising. ### Chance of Virality There’s a small chance that, if you craft a message that adds value, that your post will go viral. Although not something to count on, this could be highly beneficial. Lay the groundwork for it to happen, at the very least. Even if you don’t go viral, the odds are good that your post will receive more engagement than usual because of how many non-followers that see your post. ## How You Can Join the Discussion So you’re convinced that you should be joining social discussions, but how can you find relevant ones where you can really contribute? Let’s explore your options… ### Breaking News The simplest way to find breaking news includes Facebook, Twitter, or Google News. Make sure you narrow the demographic targeting to see what your target customer is likely to be interested in. Chime in with these types of posts: Sympathetic: offer condolences to those affected by something tragic Supportive: offer your support to someone planning on doing something heroic Promotional: offer your services publicly to aid a cause ### Fun Holidays Check out [fun holiday sites](https://www.daysoftheyear.com/) to see when your bakery should be posting about International Cookie Day (yes, that exists. It’s on December 5th). ![international cookie day hubspot social media trend fun holiday](https://honeypotmarketing.com/wp-content/uploads/Hubspot-Cookie.png "- digital marketing for growing businesses by honeypot marketing")Hubspot even made a cookie in the shape of its logoPlan promotional content around this day to fuel the conversation. Since people are already talking about this day, they’re likely interested in the topic, and will be interested in your relevant promotion. ### Trends Many will remember the [Tide Pod trend](https://en.wikipedia.org/wiki/Consumption_of_Tide_Pods) (epidemic?) where teens would pretend to eat Tide Pods, jokingly like a snack. This went viral for a brief amount of time, and hundreds of thousands were posting about it on social media. This would have been the perfect time for a competing detergent brand, like [Gain](https://twitter.com/gain?lang=en), to promote their pourable detergent, to give parents a less (I can’t believe I’m saying this) snackable detergent option. A promotion like this would entail free exposure through the #TidePod hashtag and would likely go viral, as users would find it amusing that Gain is taking advantage of the bizarre trend. ## Conclusion Yes, it’s good to have a social media presence and post every now and again. However, if you really want to harness the power of social media, you should be using it to be social with your target customers. This is the kind of practice that social media marketing teams use to make a big impact with a single post. Take advantage of the free exposure that comes along with being social. That’s what social media is for, after all. Interested in growing a large following? [Check out this blog on how to gain 10,000 Instagram followers in under a year](https://honeypotmarketing.com/gain-instagram-followers/). **Categories:** Reputation Management, Social Media **Tags:** Twitter --- ### [How to Leverage the Best Accounting Software for Small Business](https://honeypotmarketing.com/small-business/best-accounting-software-small-business/) **Published:** May 28, 2018 **Author:** The Bee Team **Content:** ![Laptop, calculator, pen, and paper reports representing accounting for small business.](https://honeypotmarketing.com/wp-content/uploads/Best-Accounting-Software-for-Small-Business.jpg "- digital marketing for growing businesses by honeypot marketing") Most small business owners and entrepreneurs we work with prefer to execute on their visions instead of billing clients. Does that sound like you? Many of our clients have seen how we use technology to streamline and integrate marketing, and they want to know how we do that with finance and accounting. We use a variety of financial platforms to accommodate each client, but we try to keep everything to one or two platforms that integrate with our time-tracking software as well as the client’s preferred channel for invoices. ## How Does Accounting Software Work for Small Business? ![calculator, piggy bank, stacked coin piles, and a plant in a white jar representing bare essentials of small business accounting best practices.](https://honeypotmarketing.com/wp-content/uploads/Saving-on-Costs-for-Small-Business.jpg "- digital marketing for growing businesses by honeypot marketing") As small businesses and startups, it’s not always feasible to keep an accountant on payroll. Bookkeepers and small business administrators provide support for team management, paper trails, and year-end reporting. Luckily, we have a wide range of tools at our disposal to make our role a lot more efficient than it used to be. Our core accounting tools are: - QuickBooks - Sage - Xero (Mac) QuickBooks, by Intuit, still leads the pack as the most user-friendly and efficient small business accounting software. It comes for both desktop and cloud software, but over the years I have come to prefer the cloud version. Part of why we use QuickBooks is the same reason why we use WordPress for website development: it’s popular, it’s a solid product, and it’s not going anywhere soon. QuickBooks is used by 2.2 million users in 100 countries. It’s hard to argue with numbers like those, and we can count on it being around in five years from now. ### What About Accounting for Hourly Services and Time Tracking? What will matter most to small business owners is that QuickBooks and Xero integrate with just about everything, making life a bit easier (especially when you have dozens of customers or clients!). I love the integration of the online banking feeds, the company snapshot on the dashboard, and the fact that I can access my data from anywhere from my phone. Look for a similar dashboard in any and all accounting or billing software you use, regardless of what you choose. ## How Do I Integrate Small Business Accounting Software? ![software integration for small business accounting software represented by two white puzzle pieces fitting together.](https://honeypotmarketing.com/wp-content/uploads/Software-Integrations-for-Small-Business.jpg "- digital marketing for growing businesses by honeypot marketing") We use QuickBooks in large part because it integrates with billing and time-tracking software in the cloud, making a powerful combination for a low price. Honeypot is a small business too, and we understand the need to keep costs low. One of the best parts of cloud software like this is that it’s always improving without the need to download new versions every month. It also allows us to reduce overhead costs by integrating with these kinds of platforms and processes: - Project management software - Online banking accounts and portals - Digital paper trails and processes This makes our ability to provide daily, weekly, and monthly reporting feel seamless—for internal and external reporting alike. ## What About Accounting Software for Mac? ![Best accounting software for small business on mac represented visually with a mac monitor.](https://honeypotmarketing.com/wp-content/uploads/Mac-Accounting-Software-for-Small-Business.jpg "- digital marketing for growing businesses by honeypot marketing") Xero is the most widely used accounting software specifically for Mac. It has a basic Starter Plan for $9.00 per month, but it offers a fairly limited suite of capabilities. The Standard plan is your best bet with Xero, as it gives you full access to these rather important aspects: - Invoicing - Entering and posting bill payments - Bank reconciliations and payroll features For both QuickBooks and Xero, the standard packages will cost about $30.00 per month. Like QuickBooks, Xero has an easy-to-read dashboard, a customizable reporting suite, and multi-user capabilities (so both will help you grow with multiple people touching on finance). ### Should I Use QuickBooks or Xero? Both programs have a large number of third-party integrations for project management, payment processors, ecommerce, HR and other administrative tools, and mobile apps that work on both iOS and Android platforms. Both options are good for small business, but Xero is geared more for medium and large businesses, whereas QuickBooks has cornered the small business market by making features more readily available for the entry-level plans. Everything has to fit into your budget and your day-to-day life, because there’s no other option for small businesses. From one small business to another, we hope this provides insight and transparency for bookkeeping and accounting in the digital era. **Categories:** Small Business **Tags:** Small Business, SMB --- ### [What to Do When the Facebook Algorithm Change Cuts 75% of Your Traffic, Part 1](https://honeypotmarketing.com/social-media/facebook-algorithm-change-strategy-part-1/) **Published:** May 21, 2018 **Author:** The Bee Team **Content:** ![Facebook algorithm changes destroying business depicted by LEGO construction crew.](https://honeypotmarketing.com/wp-content/uploads/Facebook-Algorithm-Change-Feb-2018-Lego.jpg "- digital marketing for growing businesses by honeypot marketing") About a year ago, I was on the phone with Joe Speiser, the CEO of [Little Things—a Facebook page with 22,000,000 followers](https://www.facebook.com/littlethingscom/). We were exploring a partnership with a client of ours, and he was happy to share his insights. Now his company is gone. The Facebook algorithm change in February destroyed sources of cheap traffic that content businesses like Joe’s had come to expect. [Little Things closed up shop in February](https://www.wsj.com/articles/digital-publisher-littlethings-shuts-down-citing-facebook-news-feed-change-1519787564), leaving the rest of the marketing world left to wonder how long they’d last. This isn’t new. [The social network updates more frequently than you might think](https://www.facebook.com/notes/facebook-engineering/ship-early-and-ship-twice-as-often/10150985860363920), creating a somewhat treacherous terrain for your marketing operations. You can take some steps to mitigate the effects of frequent changes, but the truth is that you’re at the mercy of the platforms you’re using. Protect your marketing and your business against these disruptions with this strategy guide. We’ll cover what you can do on Facebook directly to protect against rapid changes the next time Facebook changes its algorithm (and it will). In Part 2, we’ll explore the strategies you should follow to diversify your sources of traffic and lead generation outside of Facebook. Algorithm changes don’t mean that you should abandon Facebook—it’s still the largest social network in the world, [with 2 billion users (according to Mark Zuckerberg himself)](https://www.facebook.com/zuck/posts/10103831654565331). However, this does mean that you need to think about where your marketing dollars should go for the best *long-term return on investment*. That’s just good business. ![Group of paper people surrounding a Facebook Algorithm change on a mobile phone.](https://honeypotmarketing.com/wp-content/uploads/Facebook-Groups-Circumvent-Algorithm-Limitations.jpg "- digital marketing for growing businesses by honeypot marketing") ## Start a Facebook Group to Improve Your Reach First, start a Facebook group exclusively for your brand. [1 billion out of Facebook’s 2 billion users belong to groups](https://www.usatoday.com/story/tech/news/2016/01/27/facebook-groups-reaches-1-billion-users/79414710/). Here’s why: Facebook doesn’t push your posts to your audience automatically. In fact, you can expect anywhere from 2% to 25% of your audience to see your posts. Why would a social media company limit itself? It’s not a social media company; it’s an advertising company that uses a social media platform. Facebook, like most social media these days, is now a pay-to-play platform. You can’t advertise in the New York Times for free, nor can you advertise on Facebook for free. The Facebook algorithm changes from years past, limited the reach of posts from company pages drastically, requiring them to be “boosted” ever since. That’s just a nice way of saying you need to put money behind posts to make sure your followers actually see it. Facebook groups circumvent that algorithm, as of writing. The logic is that people join groups to get updates they prefer over the news feed. Take advantage of that! Don’t be afraid to put some ad dollars into boosting posts that *promote your group*, either. Start promoting it regularly in your social calendar. Entice people with exclusive content, peer connections (which is great for B2B companies), or promise one-on-one sessions or live webinars with an expert such as yourself. ![Hand holding padlock over Facebook logo representing historic pay wall updates in past Facebook algorithm changes.](https://honeypotmarketing.com/wp-content/uploads/Facebook-Algorithm-Changes-Pay-Wall.jpg "- digital marketing for growing businesses by honeypot marketing") ## Build Out Lead Ad Forms to Own Your Lead Lists I’m a big believer in *owning your lead lists*, which social media doesn’t always let you do. Thankfully, there is indeed a way to do this on Facebook! You can incorporate Lead Ad Forms into your social schedule to get people to sign up directly for your email lists. It’s a more advanced feature in Facebook’s business manager, but it’s crucial to your long-term success on the platform. Remember that social media is just “rented land,” but your website and your email lists are “owned land.” No social network can take away your website or your email marketing lists with an algorithm change. That’s why you’re going to get the most out of Facebook by converting as many followers as you can into email leads. This lets you market to them how you want, when you want, and *for free*. Otherwise, you can expect to keep paying money to Facebook just to reach followers you already paid to acquire in the first place. ## Boost Facebook Posts Strategically (and Consistently) Boosting posts is the most immediate thing you can do to compensate for reduced reach after the Facebook algorithm change. Unfortunately, it costs money—and that’s the point. That’s why Facebook has introduced incremental algorithm changes in the first place. Facebook wants money, and it’s going to get it if you continue to rely on the platform. Set aside a monthly (or even weekly) budget to boost your posts, but be tactical about it. Instead of throwing $40 behind every post you publish just to see what sticks, adopt an 80/20 approach here. Put *most of your weekly boosting budget behind your top-performing posts.* You need to think about this like advertising because that’s exactly what it is. Only put your money where it’s going to have the biggest impact. ![Events and live video recordings from people sitting around a table to overcome the Facebook algorithm changes.](https://honeypotmarketing.com/wp-content/uploads/Facebook-Events-Get-Around-Algorithm-Change.jpg "- digital marketing for growing businesses by honeypot marketing") ## Host Events on Facebook for Extra Reach There are two ways to host events on Facebook, and they’re both useful (in different contexts). The first is to [create an event page](https://www.facebook.com/help/131325477007622/) for an actual, real-life event. These types of pages get a favourable boost in the current algorithm compared to regular posts, and it’s excellent for event planners, caterers, businesses hosting seminars or high-touch sales events. The second way is to shoot a live video, [which will get way more traction than regular posts](https://www.searchenginejournal.com/facebook-live-videos-2/232997/) since the Facebook algorithm change happened in February. You won’t see a huge live audience at first, but what we’ve found from conducting our own Facebook Live show is that people come back to watch it after airing. We’ve gained around [20,000 video views on 20 episodes of *Live at the Hive*](https://honeypotmarketing.com/marketing-startup-podcast-live-hive/) even though we don’t have that many live viewers. That’s because a) we promote it via email, and b) Facebook circulates live video in its algorithm more than traditional posts. Partner up with related brands, chambers of commerce, business improvement associations, or friends in high places to share your live video to give it some fuel. That’s Part 1 of our Facebook algorithm change survival guide. Stay tuned for Part 2, where we’ll look at strategies to diversify your sources of traffic and lead acquisition outside of Facebook to create an algorithm-proof marketing stack. [Check out our discussion on the algorithm changes on *Live at the Hive*](https://www.facebook.com/honeypot.marketing/videos/10155363778964562/) and follow us to get your weekly dose of marketing goodness (including what works). See you next time! **Categories:** Social Media **Tags:** Algorithm Change, Facebook --- ### [Use This GDPR Compliance Checklist to Safeguard Your Organization](https://honeypotmarketing.com/casl-anti-spam/gdpr-compliance-checklist-marketing/) **Published:** May 17, 2018 **Author:** The Bee Team **Content:** ![GDPR Checklist and Map with Lock.](https://honeypotmarketing.com/wp-content/uploads/GDPR-Lock-on-Map-of-Europe.jpg "- digital marketing for growing businesses by honeypot marketing") What would happen if your organization was audited for data privacy compliance? Europe’s General Data Protection Regulation legislation is coming into effect very soon, and it’s going to have a big impact on your digital marketing operations. The flow of data doesn’t stop at municipal, provincial, or national borders, but Europe’s new legislation will force every organization (including yours) to implement a detailed, accountable system for sourcing and collecting personal data related to the European Economic Area and its citizens. ## Quick Review on Europe’s General Data Protection Regulation (GDPR) The GDPR expands and clarifies the scope of what is considered to be personal data. It also imposes severe penalties on organizations that fail to comply with these rules—up to ‎€20 million or 4% of your annual revenue, so it needs to be taken seriously. ### What Counts as Personal Data? Organizations that employ Cookies often do so simply for ad retargeting campaigns, but they may also collect information without using it. Collecting information without providing a clear explanation for its use could cause legal issues during an audit. Review your marketing platforms for collected information matching any of these data points: - IP Address - Email Address - Telephone Number - RFID Code - Name - Physical Address and Postal Code (or Zip Code) - Items Purchased - Contact Lists - Debit, Credit, and Financial Information - Personal Messages and Correspondence - Age, Sex, or Gender Self-Identification - Web Pages Visited - Actions Taken on a Web Page - Interests Listed That’s not an exhaustive list, but it should indicate what to search out in your marketing stack. ![Concept of key concepts to make a GDPR Checklist.](https://honeypotmarketing.com/wp-content/uploads/GDPR-Conceptual-Chart-of-Key-Concepts.jpg "- digital marketing for growing businesses by honeypot marketing") ### What Does the GDPR Mean for Marketing? GDPR will limit the use of data collection, and this will have an impact on marketing automation and digital advertising for obvious reasons—that data is what lets organizations deliver personalized, relevant offers at scale. Remember these key issues for data protection in your marketing funnels moving forward: - Cookies Notification: your website needs to notify visitors whom it tracks upon landing on the site. - Time Limits on Storing Personal Data: data collected from EU territories can’t be stored indefinitely. - Be Ready to Justify Why You Store Data: organizations with a presence in the EU will need to codify why they collect certain data points, including IP addresses, email addresses, purchase histories, and so on. - All Collected Data Needs a Source: organizations cannot continue to use Europeans’ personal data without a clear record of where and how it was obtained (such as an email signup date and URL). - The Right to Be Forgotten or Erasure: European citizens have a right for their data to be deleted from databases, and they have the right to withdraw from further marketing interactions. ### How Does the GDPR Differ From CASL? The GDPR is European legislation but will have legal ramifications for companies with a digital presence in the EU—even if they operate in other parts of the world. CASL, on the other hand, is Canada’s Anti-Spam Legislation—entirely separate from European legislation. American and international organizations have adopted clear opt-in and opt-out mechanisms (especially for email marketing) to avoid paying fines in Canada, but you can be sure they will come in handy for GDPR compliance as well. International companies will need to accommodate both pieces of legislation to avoid compliance penalties, even though they are separate pieces of legislation created in different countries. This is why a GDPR compliance checklist is important for your business (and consult a lawyer either way). ![GDPR Checklist for Marketing with KCCO Mug.](https://honeypotmarketing.com/wp-content/uploads/Keep-Calm-and-Comply-with-GDPR-on-Tea-Mug.jpg "- digital marketing for growing businesses by honeypot marketing") ## The GDPR Compliance Checklist for Marketing Stay ahead of the legal curve with this practical GDPR compliance checklist to equip your organization for GDPR compliance. In the near future, the rest of the world may soon adopt similar legislation in light of the recent investigation into Cambridge Analytica and Facebook. - Document Your Data Privacy Model for the Entire Organization - Include Data Privacy Metrics in Relevant Audit Processes - Update Marketing Policy to Include GDPR Provisions - Notify Visitors of Cookies on Your Website - Codify the Purpose of Storing Specific Data Points - Adopt a CRM to Track Personal Data Collection Histories - Notify Users If Collecting Additional Data - Implement Intentional Limits on Collecting Unspecified or Irrelevant Data - Ensure Mechanisms for Withdrawal in All Marketing Touchpoints - Source Every Piece of Data Collected with a Systematic Approach - Eliminate or Archive Data Collected Without a Source - Flag and Separate Data Flagged by Right to Be Forgotten (instead of deleting) - Record All Data Disclosures on a Personal Basis - Review Your Ability to Conduct Criminal Background Checks - Identify Cross-Border Data Transmission Mechanisms and Review - Appoint a Representative for European Correspondence - Appoint a GDPR Compliance Officer in Some Form ## GDPR Articles for Further Reading Stay up to date on GDPR with these articles for further reading and creating your own GDPR compliance checklist, if you’d like to dig deeper: [Canadian Lawyer Magazine: Getting Ready for GDPR](http://www.canadianlawyermag.com/article/getting-ready-for-gdpr-3607/) [I-Scoop: Four Practical GDPR Concerns for Marketing and Beyond](https://www.i-scoop.eu/gdpr/four-practical-gdpr-concerns-marketing-beyond/) [Super Office: GDPR for Marketing: The Definitive 2018 Guide](https://www.superoffice.com/blog/gdpr-marketing/) [Martech Series: How to Beat Procrastination with a GDPR Marketing Compliance Plan](https://martechseries.com/analytics/data-management-platforms/privacy-and-regulations/gdpr-how-to-beat-procrastination-with-a-gdpr-marketing-compliance-plan/) [Forbes: The Role of Marketing in GDPR](https://www.forbes.com/sites/forbestechcouncil/2018/02/21/the-role-of-marketing-in-gdpr/#6311e2393ca0) [Marketing Profs: Your 2018 Marketing Plan Won’t Work and Will Break the Law](https://www.marketingprofs.com/articles/2017/33050/your-2018-marketing-plan-wont-work-and-will-break-the-law-the-threat-posed-by-gdpr) Do you still have questions about Europe’s General Data Protection Regulation (or Canada’s Anti-Spam Legislation)? [Get in touch directly and we’ll show you what it means for your marketing](https://honeypotmarketing.com/contact-us/). **Categories:** CASL **Tags:** CASL, data privacy, EU, Europe, GDPR, General Data Protection Regulation --- ### [RM101: Week 11 - Why You Should Crowd-Source Social Media Content](https://honeypotmarketing.com/social-media/crowdsource-social-media-content/) **Published:** May 16, 2018 **Author:** The Bee Team **Content:** ### ![Group of people on a bench using mobile devices for crowdsourcing purposes.](https://honeypotmarketing.com/wp-content/uploads/Crowdsourcing.png "- digital marketing for growing businesses by honeypot marketing") ## What Does Crowd-Sourcing Content Mean? Crowd-sourcing your social media content simply refers to using your customers’ photos of your product for your social media posts instead of producing posts in-house. Check out [@DanielWellington](https://www.instagram.com/danielwellington/) or [@DiscoverEarth](https://www.instagram.com/discoverearth/) to see fantastic examples of profiles made up of (mostly) their followers’ content. This strategy is very powerful, yet underused. If your consumer brand isn’t capitalizing on it, you’re missing out. To illustrate this, here are five reasons why you should be crowd-sourcing your content. ## **Why You Should Crowd-Source Content** ### Free Advertising Why worry about marketing when you can outsource it to your customers? Encouraging customers to tag your brand and use your branded hashtag when posting photos of your product means that they’re marketing your product to their entire following—for free. Now all of their followers know that they enjoy your product enough to post about it, which dramatically increases those followers’ propensity to purchase. This is the most powerful type of advertising because: 1\. The viewer doesn’t believe it’s an advertisement. 2\. The viewer trusts the advertisement more because it’s coming from a familiar source. 3\. The viewer can now proceed to discuss the product with your customer, increasing the chance of a purchase. This is especially useful for ‘question-heavy’ products like supplements that might spur questions about taste, grade, and effectiveness. ![crowdsourced content from muscletech instagram page customer photos](https://honeypotmarketing.com/wp-content/uploads/MTPosts.png "- digital marketing for growing businesses by honeypot marketing")Crowd sourced content from [MuscleTech](https://www.instagram.com/muscletech/?hl=en) on Instagram### It Creates Social Proof for your Page Notably, millennials trust user-generated content 50% more than other media. [This stat](https://mashable.com/2014/04/09/millennials-user-generated-media/#DbK4afnsDGqC) is not to be taken lightly. Social media users see that your content is user-generated and (consciously or subconsciously) think “Wow! There are tons of people just like me (or the person I aspire to be) using this product. Maybe I should get it…” Your target customer is much more inclined to buy if your social page contains hundreds of real people resembling your target customer using your product. ### Free Content Fire your photographer! You have endless free content at your disposal, so long as you encourage customers to continue snapping photos. We’ll talk more about how to incentivize customers to do so a little later on. In all seriousness, this can eliminate a lot of the stress and time involved with coming up with different social posts, leaving you to focus on macro operations. ### Bring Variety to your Page On top of free photos, you also get some variation in the style of photos taken. Different customers will incorporate different styles into their shots, thus showing you new ways to capture the uniqueness of your product. ![Daniel Wellington crowdsourced social posts on instagram](https://honeypotmarketing.com/wp-content/uploads/DWPosts.png "- digital marketing for growing businesses by honeypot marketing")As you can see [DanielWellingtons](https://www.instagram.com/danielwellington/?hl=en) reposted content brings variety to their Instagram page### People May Buy to be Featured This scenario is rare, but if your product is relatively inexpensive and you have a large following, people may purchase your product with the sole objective of getting featured on your social media page. Many photographers experience incredible social media growth when their content is reposted to a page like [@MVMT](https://www.instagram.com/mvmt/?hl=en), so many will purchase from you for this reason. They won’t do this, however, if you don’t crowd-source your content. ## **How to Incentivise Followers** You might be wondering why customers would go through the trouble of taking photos of your product and sending them to you, with no apparent gain for them. There are a few reasons why customers would do this—and just as many ways you can incentivize them to do so. ### Chance of Being Reposted Most people would love to have their content reposted on their favourite brand’s social media page. If your brand has a large following, then this customer is also likely to gain followers from the repost. This reason, alone, is enough to make a customer snap a pic and use your branded hashtag. ### Contests and Giveaways If the chance of being reposted doesn’t seem like enough to incentivize your customers, you could also host a contest. By hosting a contest, you could instruct customers to post photos with your contest hashtag in order to enter. ![apple watch hashtag search on instagram with over 1.5 million public posts](https://honeypotmarketing.com/wp-content/uploads/applewatch.png "- digital marketing for growing businesses by honeypot marketing") For instance, Apple could ask its customers to take stunning shots of the Apple Watch and include the hashtag #MyAppleWatchWins in their post in order to win a prize. This can easily be applied to any B2C business. ## Conclusion There you have it: the top five reasons why you should be crowd-sourcing your social media content. This tactic is most effective on photo-heavy social media platforms (namely Instagram). If you’ve made it this far, [you may want to read my blog on how to gain 10,000 Instagram Followers In One Year.](https://honeypotmarketing.com/gain-instagram-followers/) Not sure how to repost someone else’s content? Check out [our guide](https://honeypotmarketing.com/save-a-photo-from-instagram/) on the easiest way to repost an Instagram photo. Happy posting! **Categories:** Content Marketing, Social Media **Tags:** Instagram, Social Graphic, Social media marketing --- ### [How To Increase Event RSVPs with Facebook Ads : RM101: Week 10](https://honeypotmarketing.com/social-media/facebook-ad-event-promotion/) **Published:** May 9, 2018 **Author:** The Bee Team **Content:** Having few attendees at your business’ event can make you feel like a child whose friends didn’t show up to their birthday party. It sucks. ![empty birthday party. Failed event because lack of facebook advertising](https://honeypotmarketing.com/wp-content/uploads/emptybirthday.png "- digital marketing for growing businesses by honeypot marketing")Dont let your event look like thisYou may have created a Facebook event and asked people to invite their friends, but frankly, that might not be enough. Depending on the nature of your business and target audience, you might have to advertise through more than word-of-mouth and a couple social posts. Not sure where to get started? I’m going to outline five basic Facebook ad strategies that you can implement to ensure that your next event is an overwhelming success. ## Standard Facebook Ads If you don’t have a following on Facebook, you’ll want to start with a standard ad campaign to gain your first group of RSVPs. Hopefully, you know what your target audience responds best to with regard to Facebook advertising. There’s no one-size-fits-all strategy here, so you may have to do some testing to find the most effective way to influence your target audience to take action. [We recommend AdEspresso to easily A/B test a variety of Facebook ad variables.](https://adespresso.com/tour/campaign-creation/) ![facebook ad icon on mobile device next to main facebook and twitter applications](https://honeypotmarketing.com/wp-content/uploads/facebook-ads.png "- digital marketing for growing businesses by honeypot marketing") We also recommend sending visitors to a landing page rather than a Facebook event page. Your event will look more official on a landing page, and this will give you the ability to customize the visitor experience in depth. Additionally, you’ll be able to gain visitors’ emails for future marketing—something that you own. Warning: If you’re creating an RSVP landing page, make sure visitors don’t have to fill in more than three pieces of information (unless you want a high bounce rate). Collecting their full name and email address is sufficient. ## Boost Posts to Page Followers (and Their Friends!) If you have a following on Facebook, you could pay to ‘Boost’ posts about your event to your followers and their friends. This is a great way to increase the number of page followers as well because you have the ability to specifically advertise to those who have friends who like your page. ![boost button for your facebook event post to gain attendees](https://honeypotmarketing.com/wp-content/uploads/boostpost.png "- digital marketing for growing businesses by honeypot marketing") ## Encourage Attendees to Invite Friends Unfortunately, you cannot directly target friends of attendees with Facebook ads, but you can still indirectly market to them through their friends who plan on attending. Reach a larger circle of people by incentivizing future attendees with complementary gifts if they invite people. For example, you could offer free admission to those who come in groups of 5+, or a free drink to attendees that share your event on Facebook. ![Get event attendees to invite their friends to your business' event with the "invite" button.](https://honeypotmarketing.com/wp-content/uploads/invitefriends.png "- digital marketing for growing businesses by honeypot marketing")Urge attendees to press this buttonYou can directly target event attendees with Facebook ads, their email address, or through the Facebook event page. ## Use Pixel Data from Previous Events Ensure that you install your Facebook pixel on your landing page. By doing this, you’ll be able to target those with similar interests (as attendees) in the future. ![use facebook pixel to improve ad targeting when promoting events in your page header.](https://honeypotmarketing.com/wp-content/uploads/fbpixel.png "- digital marketing for growing businesses by honeypot marketing") By doing this consistently for similar events, your Pixel will gain more data with each event you host, thus becoming more effective with every campaign (in theory). For those of you who aren’t familiar with the Facebook pixel, [here’s Facebook’s guide](https://www.facebook.com/business/help/952192354843755) to installing one on your site ## Retarget Those who are “Interested” I’ve saved the best for last. After you’ve promoted your event with an initial campaign, you can retarget those who have left their attendance status as “Interested.” Targeting this small group of warmed leads could be the difference between a “pretty good attendance rate” and a sold-out event. ![create a custom audience for your business event to target those who have responded to your event as "interested."](https://honeypotmarketing.com/wp-content/uploads/responded-interested.png "- digital marketing for growing businesses by honeypot marketing") These are five powerful Facebook ad tips that you should implement to ensure your future events don’t flop. If you’re interested in learning more about Facebook ads, check out my blog regarding underappreciated Facebook ad functions. Thanks for reading. See you next week! **Categories:** Social Media **Tags:** Event Marketing, Facebook, Facebook Ads, Social Ads --- ### [Bootstrap Your Marketing : RM101 : Week 9](https://honeypotmarketing.com/small-business/bootstrap-your-marketing/) **Published:** May 2, 2018 **Author:** The Bee Team **Content:** ![digital marketing team discussing bootstrapping methods](https://honeypotmarketing.com/wp-content/uploads/marketing-team.png "- digital marketing for growing businesses by honeypot marketing") Before coming to Honeypot Marketing, I thought that the main function of a marketing agency was to run paid traffic for the client by using in-depth secrets on how to perfectly optimize Facebook and Google ads. Although there’s a lot of that going on around here, there’s also a lot more straightforward—yet effective—things that we do for clients that don’t involve spending money on ads. Some clients with large advertising budgets sometimes even prefer to use manual, inexpensive methods than run paid traffic, because inexpensive methods can still be very effective. I think it’d be easiest to illustrate what I mean through examples, so here are the top four ways to bootstrap your marketing. ## Social Media (The Smart Way) If you aren’t convinced of the power that social media has, [read this blog post to hear how a couple of young students ended up building one of the most prominent wrist watch brands on the market](https://honeypotmarketing.com/scale-influencer-marketing-strategy/), thanks to the way they capitalized on social media. It’s powerful when used strategically. ![facebook, instagram, youtube, twitter, and linkedin social media logos](https://honeypotmarketing.com/wp-content/uploads/SocialMedias-1.png "- digital marketing for growing businesses by honeypot marketing") So what should you be doing? Get on social media, start interacting with your target customers, and build a community. Host contests to spread awareness, promote social media exclusive discounts, and partner with other businesses to cross-promote to each other’s audiences. You’re building a following for repeated remarketing, so don’t be afraid to put some effort into acquiring followers. This is completely free advertising—take advantage! Not sure how to scale your accounts? Check out my guide to gaining 10,000 followers within a year. ## Use Hunter.io for B2B Sales This one is for you B2B folks out there. At Honeypot, we use [Hunter.io](https://hunter.io/) to locate publicly posted contact information for professionals, creating an opportunity to start a real one-on-one conversation. ![hunter.io home page which is used for inbound marketing to find employees email addresses](https://honeypotmarketing.com/wp-content/uploads/hunter.png "- digital marketing for growing businesses by honeypot marketing")The Hunterio home pageSimply find your target customer online, paste their site URL into Hunter, and you’ll be presented with a list of contacts from that company—but only if they’ve posted any contact information publicly already. From there, you can easily reach out to them and pitch your service or product, or just a chance to work together. Although Hunter does cost money, it’s inexpensive relative to the value of the leads it could generate for your B2B business. It also has a free version for you to try out with limited features. ## Good Old-Fashioned Social Outreach Although it’s good to message people on your social channels and pitch your product or offer them discount codes for engaging with you frequently, you can take it one step further. Try seeking out relevant forums, Facebook groups, or YouTube videos to promote your brand. For example, Honeypot could find Reddit forums where business owners are asking marketing questions, Facebook groups centered around learning the marketing basics, or YouTube videos discussing how to run Facebook ads, to promote the agency. ![internet marketing for beginners facebook group](https://honeypotmarketing.com/wp-content/uploads/FBgroup.png "- digital marketing for growing businesses by honeypot marketing")Here are nearly 50000 people who would like to improve their digital marketing Honeypot could simply join the group and begin marketing to them from withinThe point of this is to find the communities where your target customers are congregating, and present them with your solution to the issues they’re discussing. There are a number of sites where your customers could be congregating, so think outside the box! ## Affiliate Program This one works best if you’re an e-commerce business, but it can be extended to others as well. Set up an affiliate program that enables influencers to market your product in return for a commission. By doing this, you’ll have minimal upfront costs (you might want to send them free products for reviews), and will only have to pay them when they make a sale. If you’re able to collect a group of loyal affiliates who persistently market for you, you’ve just secured more profits without having to spend anything up front. I’ve actually written a blog post on how to scale a business using solely influencers and an affiliate program. [Feel free to check that out here](https://honeypotmarketing.com/scale-influencer-marketing-strategy/). ### Conclusion There you have four ways to boost your business through free marketing. As I mentioned, this isn’t just for shoestring budget startups. You’ll want to test these things even if you have a considerable marketing budget because they can be very effective. Let this blog kickstart your brainstorming process; think of other inexpensive ways to promote your brand that could really boost your ROI. Comment a few down below to help other readers while you’re at it! **Categories:** Growth Hacking, Marketing, Small Business **Tags:** Small Business Marketing, SMB --- ### [Thanks Tips! How To Create An Engaging Facebook Custom Audience](https://honeypotmarketing.com/social-media/facebook-custom-audience-creation/) **Published:** May 1, 2018 **Author:** The Bee Team **Content:** ![Icons for likes and hearts exploding into abundance from using a Facebook custom audience.](https://honeypotmarketing.com/wp-content/uploads/Facebook-Custom-Audiences-Boost-Engagement.jpg "- digital marketing for growing businesses by honeypot marketing") Not sure why your social advertising budget isn’t working as well as you’d heard it would? You probably need to use a Facebook custom audience to target your prospects more accurately. We’ll show you exactly why you should build one and how to do it. ## What is a Facebook Custom Audience? A [Facebook custom audience](https://www.facebook.com/business/help/341425252616329) is made up of an existing customer list or users that have interacted with your page or posts on Facebook. You can use a custom audience to create highly targeted ads to users that have already interacted with your brand, which is valuable because they’ve already shown interest. **Tip:** When creating custom audiences with a customer file, you will have to keep updating that file with your new customers. You can avoid this via an integration set up with [MailChimp](https://kb.mailchimp.com/integrations/facebook/connect-or-disconnect-the-facebook-integration) or [ActiveCampaign](https://help.activecampaign.com/hc/en-us/articles/115001648370-Facebook-Custom-Audiences-integration) so that they can manage your custom audiences automatically. ## Why Should You Use a Facebook Custom Audience? The Facebook custom audience is a very underutilized tool. Most people do not know how they can grow their business—which is, to say, a lot. Let me show you two ways a custom audience can be beneficial to your company. ### Remarketing Lists You’ve probably heard this term being thrown around in your marketing newsletters. A remarketing list is a group of customers that have either performed an action on your site or visited a certain section of it. For example, a user visits Jim’s Outdoor Sports Shop’s blog post, “Top 10 Hiking Boots.” When that user looks at that particular blog, Facebook’s remarketing pixel—installed on your site already—will add that customer to your “hiking custom audience.” Once they are added to the Facebook custom audience you can target that user with ads for your best hiking boots. Remarketing is a great way to spend your advertising budget since it targets people directly that showed interest in your company. It is a good way to increase your conversion rates with smaller budgets. ![Shopping cart abandoned in a parking garage representing a core remarketing strategy using a Facebook custom audience.](https://honeypotmarketing.com/wp-content/uploads/Abandoned-Cart-Recovery-with-Facebook-Custom-Audiences.jpg "- digital marketing for growing businesses by honeypot marketing") ### Cart Abandonment The other great way to use custom audiences is with a campaign for abandoned shopping carts. This brings qualified visitors to your Facebook page based on your audience instead of random, unqualified leads. It works by remarketing to existing qualified customers who came to the point of purchase (but didn’t quite make it over the finish line). These are the “almost” customers who have shown not just interest, but partial commitment to buying from you. You can make a Facebook custom audience out of this specific segment that almost purchased something. That lets you target them with a specific message about resuming the purchase. The quality of your leads from abandoned carts are higher than newly acquired ones. ## How to Create Your Facebook Custom Audience Most people don’t even know how to reach the audience screen, but it’s easier than you think: 1. Log into the Business Manager screen. 2. Click on “Pages” in the top-left corner with the hamburger icon. 3. Find “Audiences” under the Assets column. ![Menu navigation to Facebook's audiences screen.](https://honeypotmarketing.com/wp-content/uploads/How-to-Find-Facebook-Custom-Audiences-Screen-1024x475.jpg "- digital marketing for growing businesses by honeypot marketing") Now that we are in the Facebook audience tab we can start creating our first custom audience. Don’t be scared—I’ll walk you through creating each type of custom audience. Each one will serve your business in different ways. There is no audience type that is better than the other, as it all depends on your business, goals, and segments. Create a New Audience by clicking on the big blue button beside the big blue button. !["Create New Audience" button pictured in the Facebook Ad Manager screen.](https://honeypotmarketing.com/wp-content/uploads/Create-New-Facebook-Audience.jpg "- digital marketing for growing businesses by honeypot marketing") You’ll be presented with some options: - Uploading a customer file to match potential profiles on Facebook - Uploading website traffic (based on people who visited your website) - Creating a list based on app activity - Uploading offline customers who have shopped with you before - Creating a list based on people who have engaged with your content ![Options to create a Facebook custom audience, six in total.](https://honeypotmarketing.com/wp-content/uploads/Facebook-Audience-Creation-Options.jpg "- digital marketing for growing businesses by honeypot marketing") From there, it’s a straightforward process to set up the kind of audience you want: - Customer file uploads will call for a CSV with relevant data. - Website data means your next step will be setting up a facebook pixel in your site (much like Google Analytics). - App activity means putting tracking pixels into your mobile and/or browser app. - Offline customers require data from non-digital channels, like a retail store. - Engagement audiences let you get look-alike audiences from Facebook directly based on behaviour. Take a next step based on where your customers live and how they interact with you. ## What Can You Do Next with a Facebook Custom Audience? ![Targeting possibilies with Facebook custom audiences projected from a smartphone being held.](https://honeypotmarketing.com/wp-content/uploads/Targeting-Possibilities-with-Facebook-Custom-Audiences.jpg "- digital marketing for growing businesses by honeypot marketing") Since Facebook advertising can be more cost-effective than the Google Display Network in certain verticals, you can use custom audiences to run highly cost-effective advertising campaigns right where people live—on social networks, segmented by their interests. You could pursue any of these strategies: - Target potential content (or press release) distribution partners - Target employees at a specific company for B2B marketing - Create a Facebook group from existing customers (letting you speak directly to them for free) There are a lot of options once you start using custom audiences regularly. Give it a shot to see what’s possible, or [check out our Top 8 Advertising Tips Straight From Facebook.](https://honeypotmarketing.com/8-advertising-tips-facebook/) **Categories:** Paid Ads, Social Media **Tags:** Custom Audience, Facebook, Facebook Ads, Remarketing --- ### [Gain 10,000 Instagram Followers This Year : RM101 : Week 8](https://honeypotmarketing.com/social-media/gain-instagram-followers/) **Published:** April 25, 2018 **Author:** The Bee Team **Content:** ![Instargram followers building on a mobile phone with coffee](https://honeypotmarketing.com/wp-content/uploads/Instagram-Followers.jpg "- digital marketing for growing businesses by honeypot marketing") \*\*\* Updated 2020 \*\*\* As someone who’s gained over 400,000 followers on Instagram (across three accounts), I’m going to explain how the pros scale their accounts. [Instagram is a powerful marketing tool](https://honeypotmarketing.com/scale-influencer…rketing-strategy/), and you’re missing out if you aren’t harnessing its power. Please note that this guide builds on top-notch content quality, which should be your first priority. I’ll comment more on that at the end, but let’s jump right into the good stuff. ## Before You Do Anything Make sure your profile is optimized. Select an easy-to-remember handle (like [@honeypotmarketing](https://www.instagram.com/honeypotmarketing/?hl=en)), create a high-quality profile photo, and ensure your bio is organized and compelling. ![Daniel wellington instagram profile with four million followers and concise bio](https://honeypotmarketing.com/wp-content/uploads/DW-profile.png "- digital marketing for growing businesses by honeypot marketing")With a highly recognizable profile photo and a minimalist yet compelling bio Daniel Wellingtons set up wellPost a dozen initial photos so that you look established before we start the first phase of growth. ### **0 – 100 Followers (One Week)** Promote your new account on other social channels or websites that you own. You can even start by telling friends and family that might be interested. Begin to reach out to your community. Follow active accounts within your niche, and like and comment on their posts. No one knows you exist at this point, and this is the most effective way to make yourself known. Get into the habit of interacting with other users daily. You’ll be doing this a lot. ### **100 – 1,000 Followers (Two Months)** Continue to follow and interact with others in your niche. This is still the most important thing to be doing right now. After you gain a couple hundred followers, it’s time to start posting more photos. At this point, you want to post a photo every other day (ideally). Post according to when traffic is highest on Instagram. Here are the best times to post according to BrandMentions: [**Best Time to Post on Instagram in 2020 – A 2.2 Million Posts Research**](https://brandmentions.com/blog/best-time-to-post-on-instagram/) ![](https://honeypotmarketing.com/wp-content/uploads/best-times-bm-1-768x768-1.jpg) ### **1,000 – 5,000 Followers (Six Months)** Congrats, you’ve hit 1,000 followers! The vast majority of Instagram accounts don’t reach this milestone, so take pride! Between 1k and 5k followers, you (ideally) want to start posting at least a photo per day. If you have enough good content, post twice per day. Make sure you post consistently: on the same days and at the same time per day. Start to take notes on what types of photos your followers interact with the most, and adjust your style accordingly. This will become clearer as your channel grows. ### **5,000 – 10,000 Followers (One Year)** You’ll notice that your organic growth is accelerating, so you can stop following, liking and commenting to gain followers by hand. Finally! After about 5,000 followers, you should begin cross-promoting. Simply reach out to accounts with a similar amount of followers via DMs (direct messages) or by email and ask if they’d like to promote each other’s content. This strategy will become increasingly useful as you grow in size, so get used to doing this. ![Where to go to direct message someone on instagram](https://honeypotmarketing.com/wp-content/uploads/DMs.png "- digital marketing for growing businesses by honeypot marketing") ![where to go to email someone for partnership opportunities on instagram](https://honeypotmarketing.com/wp-content/uploads/email.png "- digital marketing for growing businesses by honeypot marketing") ### **Bonus: 10,000 – 100,000 Followers (Two Years)** Start to post one more time per day than you were previously. Feel free to test different posting times now. If you have a business Instagram account (which you should), then you’ll be able to access data showing when your followers are most active. Continue to foster relationships with similar accounts in your niche and promote each other’s content. By liking and commenting on each other’s posts, you will also increase the chances of being shown to each other’s audiences on the Explore page of Instagram. You should have a very good idea of the types of content that your followers like, and consistent post style at this point. Critically test every aspect of your posts. See what your audience engages with the most, and adjust accordingly. ![the most important things to do when growing an instagram following](https://honeypotmarketing.com/wp-content/uploads/important.png "- digital marketing for growing businesses by honeypot marketing") ## The Most Important Things to Remember **1. Quality Content** This goes beyond a photo’s resolution. Depending on your niche, your posts must entertain, educate, and motivate. **2. Consistency & Persistence** Thanks to social media algorithms, momentum is very important when growing a following. You’ll notice that if you stop posting for a few weeks, your engagement will dive dramatically when you return to posting. You have to work Instagram into your daily routine if your goal is 10k+ followers. If you can’t do that, this journey will be much more difficult. **3. Adaptation** The larger your account grows, the more you should learn about your audience and what works for your niche. Look into your account analytics and take notes. This journey will take a lot longer if you’re unable to adapt your strategy. Whether your goal is to start a fan page centered around corgi puppies or you want to promote a business that’s been around for years, this strategy is applicable. If you made it this far, you’ll probably be interested in reading my guide on how to scale a business using Instagram influencers. Happy gramming! **Categories:** How To, Social Media **Tags:** Followers, Following, Instagram --- ### [5 Press Release Tactics for Gaining High-Value Backlinks You Can Use Today](https://honeypotmarketing.com/seo/5-press-release-tactics-earn-backlinks/) **Published:** April 23, 2018 **Author:** The Bee Team **Content:** ![5 Press Release Tactics on Computer Screen.](https://honeypotmarketing.com/wp-content/uploads/Press-Release-Tactics-for-Digital-Marketing.jpg "- digital marketing for growing businesses by honeypot marketing") Are you in the news, or *are you the news?* Creative and agile campaigns and public relations strategies are a tried and true method of launching your client into the spotlight. For decades, press releases have been used to gain the attention of local media and journalists, being the primary tool for launching campaigns. However, today’s technology allows for press release tactics to be much more versatile. The primary goal of a public relations professional is building a positive reputation for a company. Alternatively, marketing professionals advertise your product and company to the public. A press release can be an excellent way to hit two birds with one stone by incorporating a strong SEO strategy into your press release. Let’s investigate five tactics that will help you gain valuable backlinks for your website. ## 1. Write Using Keywords as Your Top Press Release Tactic Perhaps one of the best ways to get your company’s product or message out to the public is implementing a fantastic SEO strategy. Each day, there are over [3.5 billion searches](http://www.internetlivestats.com/google-search-statistics/) on Google, making SEO an essential strategy for any public relations campaign. Press releases can seem extravagant, making a story seem more interesting than it really is. This results in public relations professionals straying away from focused keyword strategies because they’re trying to cover so much ground all at once. Using one keyword throughout an entire press release seems to be the first mistake that professionals make. Including one keyword within your press release directly inhibits your content’s distribution through search engine algorithms and other databases. By choosing multiple and strong keywords ([also known as LSI keywords](https://www.quora.com/What-are-LSI-Keywords)), you are boosting the chance that your press release will be found by people already searching for your topic. Before crafting your press release, it’s great practice to research which keywords offer realistic results and which keywords to avoid. [Ahrefs](https://ahrefs.com/) is a great SEO tool to use to your advantage when determining which keywords rank high and which are weak. Crafting your piece around viable keyword opportunities is a key press release tactic to gain visibility in today’s digital environment. ![Applying keyword to press release for back links.](https://honeypotmarketing.com/wp-content/uploads/Search-Engine-Abstract.jpg "- digital marketing for growing businesses by honeypot marketing") ## 2. Add Strong Reference Links Pointing Toward Relevant Content Always add strong hyperlinks. They give your press releases more authority throughout the world of search, and credibility throughout industry to boot. Adding links to specific statistics, quotes, or tools is an essential part of any SEO strategy. Remember to contextualize the reference link with relevant copy to make them more effective. To ensure the quality of your press release’s SEO performance, I would recommend implementing at least five hyperlinks throughout the release; one of which should be reserved for your company’s website or press room cornerstone page. ## 3. Turn Industry Bloggers and Influencers into a Distribution Press Release Tactic Most people have a vague idea about the “blogosphere,” but they don’t know how to tap into it effectively. However, this can be a crucial variable in determining the success of your release. First, determine and research the audience of your industry. Sending a press release to an online influencer is practically giving them free content to write about… but it has to be relevant. However, finding influencers within your industry can often be a challenge, especially if your niche is competitive. There are a number of services that help you find influencers and their contact information. [Ninja Outreach](https://ninjaoutreach.com/) is a great platform to find influencers based on their interests and content. You can build lists within this platform and export the CSV files for your automated email campaigns. You can also email them directly from within the platform, which is handy. [Hunter.io](https://hunter.io/) is another tool that I strongly recommend. Hunter has a Chrome Plugin that allows you to find important contact emails that are supplied through websites or social media profiles like LinkedIn. Instead of rummaging through content-filled websites, Hunter allows you to save time and find the right email for your campaign. While searching for influencers, it is highly recommended that you keep track of your progress. Creating an Excel file or Google Sheet document for keeping an up to date list of influencers is a best practice you’ll want to follow. ![Camera capturing influencer as press release tactic.](https://honeypotmarketing.com/wp-content/uploads/Influencer-Distribution-Press-Release-Tactic.jpg "- digital marketing for growing businesses by honeypot marketing") ## 4. Distribute Your Press Release To Related Newswire Sites Distribution for a press release follows a traditional process. Most times, professionals will distribute a press release to local media stations, reporters, journalists or newspapers. Many professionals tend to neglect the strong potential of distributing their release on newswire websites. Most of them offer [free distribution](http://Prlog.org) methods to online news organizations. These organizations will post your press release online for a set amount of time, allowing your release to get more visibility and additional backlinks. When choosing to pursue online distribution methods, you can opt-in for a [paid distribution plan](https://www.prlog.org/pub/prnewswire/#). These plans can vary, and the price will depend on the platform. I recommend taking the time to compile a list of free distribution sites that you can utilize throughout your release strategy. Lastly, pick one of these platforms and set a dedicated budget for paid distribution. This will allow you to generate concrete backlinks with real staying power, and gain temporary links through third-party sponsored content via the paid service. ![Newswire paid distribution analytics for press release.](https://honeypotmarketing.com/wp-content/uploads/SEO-Analytics-Data-for-Press-Release.jpg "- digital marketing for growing businesses by honeypot marketing") ## 5. Make Your Press Release Easily Accessible On Your Website Our final press release tactic is the most overlooked one of all: posting the press release on your website. Often, we see small businesses compile their press releases throughout their blog sections. Please don’t do that. It’s important to include a [Newsroom, Press Room, or Media page](https://honeypotmarketing.com/marketing/press-room/) on your website. Not only will this give media personnel a clear and *official* place to look for your press releases, but it will also give your press release a physical place to live on the web (without getting lost in top 10 lists). Having organizations, influencers or media companies linking to your website is one of the best scenarios to improve and meet your SEO strategic goals. Use a newsroom page to make this as easy as possible. Updating and modernizing your public relations strategy has a very high chance to provide increased visibility and public recognition, if you follow these press release tactics consistently. Optimizing your releases with a formal SEO strategy will create a strong opportunity for backlinks that most organizations leave on the table. If you’re thirsty for more, visit Dan’s piece on [press release optimization strategies](https://honeypotmarketing.com/press-release-strategy/). **Categories:** Public Relations, SEO **Tags:** SEO --- ### [Seventy Unique Lead Magnet Ideas : RM101 : Week 7](https://honeypotmarketing.com/conversion-optimization/70-lead-magnets/) **Published:** April 18, 2018 **Author:** The Bee Team **Content:** ![free trial lead magnet on laptop](https://honeypotmarketing.com/wp-content/uploads/free-trial-focus-image.png "- digital marketing for growing businesses by honeypot marketing") Who wouldn’t spend a few hours developing an asset that could generate thousands of dollars in business? That’s the idea behind lead magnets. Regardless of your type of business, they represent a fantastic way to generate inexpensive leads and warm future customers. Lead magnets can be completely free to create, making them more than worth the trouble. As you read through this post, challenge yourself to identify twenty different lead magnets that you could create for your target demographic. Think about how quickly you could create those magnets and generate a positive ROI in the form of new or retained customers. Just remember that they work in conjunction with effective funnels—they probably won’t generate leads on their own. Without further ado, I present to you this master list of 70 different lead magnet ideas to start building your business. ## Educational Lead Magnets These are simply designed to educate the lead on a certain topic, whether it’s in the form of reading, short videos, or even audio clips. Make these easily digestible and informative. ![man looks at educational business plan lead magnet](https://honeypotmarketing.com/wp-content/uploads/educational-lead-magnet-1.png "- digital marketing for growing businesses by honeypot marketing") 1. Your Product Catalog 2. Case Study 3. Quotes (motivational, influential, inspirational) 4. Newsletter 5. Webinar Recording 6. Predictions (for the market) 7. Podcasts or Audio Clips 8. Free Chapters (of a book, course, or eBook) 9. Infographics 10. eBooks 11. Examples (of successful products/methods/etc.) 12. A Course or Class 13. Toolkit (list of essential tools) 14. Manifestos (of your brand) 15. State of the Industry Reports 16. PDF Version of Webinar 17. Mindmaps 18. Event Recordings 19. Powerpoint Presentations or Slide Decks 20. Interview Transcripts 21. Lists (like this one!) 22. Illustrations 23. Live Event Recaps (compilation of highlights) 24. Graphs 25. Timelines 26. Magazine Subscriptions 27. Video Training 28. Breakdowns (in-depth topic explanation) 29. FAQs (and answers to them) 30. Bundles (of multiple things listed above) ## Tool Lead Magnets These are tools which readers can use pragmatically or use as a guide while they work through their own tasks. Make these practical and easy to use so that users might recommend them to friends and colleagues. ![man completes a checklist that he downloaded as a lead magnet on his tablet](https://honeypotmarketing.com/wp-content/uploads/tool-lead-magnet.png "- digital marketing for growing businesses by honeypot marketing") 1. Checklists/Cheat Sheets 2. Quizzes (let them learn something about themselves) 3. Step-by-Step Guides 4. Spreadsheet Templates (save the lead time creating their own Excel sheet) 5. Calculators (such as a profit calculator) 6. Idea Files (Amazon private-label product ideas) 7. Planners 8. Web Apps 9. Templates 10. A Calendar 11. Swipe Files 12. Workbooks 13. Challenges (for example, a 30-day workout schedule) 14. Process Diagrams 15. Blueprints 16. Scripts 17. Fast-Start Guides 18. VIP App Access 19. Comparison Charts 20. Work Samples ## Offer Lead Magnets These lead magnets involve giving the lead a paid product (or a portion of a product) for free or at a discount. Think of things that are easy for you to provide, yet make the customer want to come back for more. That’s what you want to shine through in this kind of lead magnet. For example, many SaaS platforms offer a “free forever” version with limited features to entice paid users. ![man earns a free download lead magnet on his phone](https://honeypotmarketing.com/wp-content/uploads/offer-lead-magnet.png "- digital marketing for growing businesses by honeypot marketing") 1. Free Estimates 2. Free Consultations 3. Coupons 4. Facebook Group Membership Access 5. Giveaway/Contest Entry 6. Free Coaching Sessions 7. Free Posters 8. Free Facility Tours 9. Event Tickets 10. Free Samples (get them hooked!) 11. Exclusive Deals 12. Surveys (let your opinion be heard) 13. Free Trials (of a service you offer) 14. Live Chat Access 15. Resource Library Access 16. Free Merchandise 17. Notifications (for when you go live on a webinar) 18. Certifications (only if they’ve completed something to earn it) 19. Software Demos 20. Loyalty Program Access ## A Word on Landing Pages It’s worth noting the quality of your lead magnet won’t matter if your landing page isn’t optimized to convert leads. Leads need to make it far enough through your funnel to download the lead magnet in the first place. Ensure that your landing page is easy to read, compelling, and focused. Check out [this blog post](https://honeypotmarketing.com/5-landing-page-myths-debunked/) on landing page myths and the truth behind them. Having said that, presenting customers with low-quality lead magnets could convince them that the rest of your goods or services aren’t that great, either. Put enough time into your landing page and lead magnet to ensure that both accurately reflect the premium quality of the goods and services you provide. ### See an Example Lead Magnet and Bookmark This Page I hope this jumpstarted your brainstorming session! Be sure to bookmark this page if you ever need lead magnet ideas in the future. For reference, [check out this lead magnet that Honeypot has used recently](https://honeypotmarketing.com/wp-content/uploads/Must-Have-Marketing-Tactics-2018-from-Live-at-the-Hive-Interactive.pdf) to promote its Facebook Live series, *[Live at the Hive](https://honeypotmarketing.com/marketing-startup-podcast-live-hive/).* Help out other readers and comment below if I’ve missed any good ones! **Categories:** Conversion Optimization **Tags:** Email Marketing, Lead Magnet --- ### [Canva Templates Help Create High-Engagement Graphics in Under 10 Minutes](https://honeypotmarketing.com/social-media/10-minute-social-graphic-canva/) **Published:** April 16, 2018 **Author:** The Bee Team **Content:** ![Quick Canva review for social media graphic creation](https://honeypotmarketing.com/wp-content/uploads/Social-Media-Graphics.jpg "- digital marketing for growing businesses by honeypot marketing") Newsflash: you don’t have to be a seasoned designer with 5+ years of Photoshop experience to create wicked graphics for social media. We encourage everyone to check out this Canva review before they start designing anything. Canva is a free, cloud-based service that can help get you well on your way to making branded social media posts within minutes. ***Pro Tip #1:*** The platform comes with beautiful templates that are ready to create: - Infographics - Resumes - Logos - Brochures - Presentations Personally, I’ve used Canva to create ads, as well as to make eye-catching Facebook cover photos… and my background is in economics. My point is that anyone can make beautiful social media graphics within minutes. Canva is a great tool to ensure that your branding is consistent across your website and all of your social media platforms including: - Facebook - Twitter - Instagram - Pinterest - Google+ - YouTube Their templates are perfectly sized for social media posts so you don’t have to spend time figuring out what dimensions you need. All you have to do is select what type of graphic you’d like to use, and design away. ![Canva review of template dashboard](https://honeypotmarketing.com/wp-content/uploads/Canva-Template-Selection-1024x786.jpg "- digital marketing for growing businesses by honeypot marketing") Here’s an example of a social media template to give you a quick dose of inspiration: ![](https://honeypotmarketing.com/wp-content/uploads/Canva-1-1024x513.png "- digital marketing for growing businesses by honeypot marketing") Or, if you’d like to start from scratch, you can customize your dimensions and play around with the layouts and images. Below is a quick and dirty example of taking a template (to the left) and designing it with my own text, imagery, and background (to the right). This final edit was made in Canva with the layouts feature. ![Canva review of split image styles](https://honeypotmarketing.com/wp-content/uploads/Canva-example-1024x853.png "- digital marketing for growing businesses by honeypot marketing") There are many ways you can use this tool, but I’m going to focus on **three** **major ones today** in this Canva review. ## **1. Make Facebook Cover Photos** Facebook is great for creating ads to let your target audience know who you are and what you’re about. The Facebook cover photo is pretty underrated, in particular. Make sure you’re changing it up periodically as it can highlight something specific like a business update, a sale, or a new product line. You can also use it to show off your seasonal side, like a Black Friday Sale. Canva even has a Facebook Cover resize option available. ![Canva review of magic resize options](https://honeypotmarketing.com/wp-content/uploads/Screen-Shot-2018-04-02-at-5.13.25-PM-1024x581.png "- digital marketing for growing businesses by honeypot marketing") ## **2. Create Dual-Toned Graphics To Highlight Contrast** Our eyes naturally seek out things that contrast. Make sure to incorporate that into your design to stand out. The easiest way to do that is by using the dual-toned method. It’s a split-midway type of imagery. My tip is to stick with questions, like “Do you start your day with coffee or tea?” The answer is always coffee, but you get the idea. ***Pro Tip #2*****:** Stick to open-ended questions that are relevant to your target audience. Not only are you giving them something to talk about, but you’re also getting valuable information based on their answers. ## **3. Reviews** Reviews are the social proof you need to tell your followers that you are a legitimate company selling a legitimate product or service. You also need reviews to convince new customers as to why your product rocks. Don’t just repost reviews on your social channels—repurpose them as content. Use a solid background colour (preferably one that aligns with your brand) and input your review as the text. You can change up the font or add another solid background colour right behind the text to promote your message. If you don’t have a bank of reviews to sift through just yet, don’t worry—all is not lost! Start asking for them from pleased customers, or take them from positive comments on social media. ## **3.5 (Bonus!) Quotes** Quotes are great for engagement, especially on Instagram. They evoke emotion and spread wisdom and more do fluffy things that your target audience will probably enjoy. Your quotes should also make sense. Generally, businesses use quotes where the text and background match the look and feel of their Instagram profile. This is how you’ll keep your branding consistent. Remember, quotes are versatile. If you’re in a slump and can’t think of anything to write that relates to your business, you can write about things that are inspirational, funny, and motivational. Or coffee. Everyone can relate to coffee and #MotivationalMonday. Now, how do you make an engaging graphic with quotes and Canva? You can either use a background image that’s consistent with your brand or a solid background with a text overlay. Add another box for the text and use a different colour (remember the dual-toned method?). Play around with transparency levels, too. Add your logo and credit when it’s due. ## Ready, Set, Go! There you have it. Three (and a half) ways to leverage Canva to create high-engagement graphics for social media are at your disposal. There are many tools that can help you amp up your social media game. If you’re new to Hootsuite (specifically with the Enterprise Account) then [check out our blog post on Hootsuite tips to master your social media.](https://honeypotmarketing.com/3-hootsuite-features-made-easy/) **Categories:** How To, Social Media **Tags:** Design, Design Templates, Social Graphic --- ### [Underused Facebook Ad Features : RM101 : Week 6](https://honeypotmarketing.com/social-media/underused-facebook-ad-features/) **Published:** April 11, 2018 **Author:** The Bee Team **Content:** ![Underused Facebook Ads with mobile phone](https://honeypotmarketing.com/wp-content/uploads/Underused-Facebook-Ads.jpg "- digital marketing for growing businesses by honeypot marketing") This week I spent a great deal of time learning about Facebook ads through Facebook’s [Blueprint](https://www.facebook.com/blueprint). I was surprised at the number of features that I hadn’t heard about before and thought I’d share what I think to be the most powerful ones. This post is mainly for those with beginner or intermediate knowledge of Facebook ads. However, even if you’ve been running Facebook ads for a while, it might be good to take another look. A lot has changed in the last year. Without further ado, here are the top four Facebook ad functions that you should capitalize on today. ## Offer Ads Offer ads are superior to traditional Facebook ads in three main ways. 1. First, Offer ads vary slightly in appearance when compared to traditional Facebook ads, which makes them stand out more to viewers. 2. Users can save offers and come back to them later. 3. Once someone clicks on an Offer ad, Facebook automatically begins sending them notifications regarding the offer, keeping it top-of-mind. Offer ads don’t have to be redeemed online either. You can use them to distribute coupons for your brick-and-mortar business as well. ![Picture of a facebook offer ad compared to a traditional ad](https://honeypotmarketing.com/wp-content/uploads/Offer-vs-regular-1024x546.png "- digital marketing for growing businesses by honeypot marketing")Courtesy of Facebook## Canvas Facebook Canvas is very similar to a landing page. It’s a full-screen experience that appears after the user has clicked on an ad, and it’s fully interactive. ![A photo of Facebook fullscreen Canvas experience](https://honeypotmarketing.com/wp-content/uploads/fb-canvas-1024x537.png "- digital marketing for growing businesses by honeypot marketing")Courtesy of FacebookThis mobile-friendly landing page substitute intrigues users, and gives you a chance to advertise in a creative way before they proceed to your store. Check out [this tutorial](https://adespresso.com/blog/5-tips-creating-amazing-facebook-canvas/) for creating great Facebook Canvas, by our friends at AdEspresso. ## Messenger as an Ad Destination Ever thought of Messenger as an ad destination? Maybe these stats will convince you. ![facebook messenger as an ad destination statistics](https://honeypotmarketing.com/wp-content/uploads/messenger-stats-1024x266.png "- digital marketing for growing businesses by honeypot marketing") Messenger, whether automated or managed manually, can be a fantastic way to create a more personalized experience for the customer. Using Messenger instead of a landing page means that: - Users don’t have to leave the platform to have their questions answered. - You don’t need email addresses or phone numbers to generate leads; you’ve already got them within Messenger! - Filling out a form within Messenger is much simpler than on a typical landing page, which is increasingly important in our mobile-driven world. ## Dynamic Ads Dynamic ads make your job very easy. All you have to do is upload your [product catalog](https://www.facebook.com/business/help/890714097648074#) and set up an initial campaign, then Facebook does the rest. With dynamic ads, Facebook will automatically promote your products to people who have expressed interest in your product, or similar ones. As you update your pricing and availability, so will Facebook. You no longer have to worry about setting up different audiences for different products; Facebook will do all of that for you. As usual, Facebook’s algorithm is always learning and improving, so your dynamic ads will only become more effective over time. ![Facebook dynamic ads preview](https://honeypotmarketing.com/wp-content/uploads/dynamic-ads-1024x521.png "- digital marketing for growing businesses by honeypot marketing")Facebook will alter the ad based on who is viewing it Courtesy of Facebook## That’s All, Folks! Hopefully, I’ve broadened your concept of Facebook ads beyond the point of single photos and carousels. If you’ve got experience with the tools I’ve listed, how have they worked out for you? Comment below to give other readers some perspective. See you next week. **Categories:** Social Media **Tags:** Digital Marketing, Facebook --- ### [3 Hootsuite Features to Make Your Life Easier (Plus A Bonus Tool!)](https://honeypotmarketing.com/social-media/3-hootsuite-features-made-easy/) **Published:** April 9, 2018 **Author:** The Bee Team **Content:** ![ToolKit Series_ 3 HootSuite Features](https://honeypotmarketing.com/wp-content/uploads/ToolKit-Series_-3-HootSuite-Features.png "- digital marketing for growing businesses by honeypot marketing") Keeping up with social media can be daunting—even straight-up nerve-racking—if you aren’t used to it. In this article, I’m going to assume that you already know how to use the basic Hootsuite features, including scheduling and streams. As an FYI, the following features are only available via [Hootsuite’s Enterprise accounts](https://hootsuite.com/plans/enterprise). # 3 Hootsuite Features To Make Your Life Easier It’s important to arm yourself with tools and features that focus on time management and efficiency, which the three below will do for any digital marketing toolkit. I’ve also added a bonus extension at the end that might make your life a little bit easier! Let’s get started! ## \#1. The Content Library The Content Library is pretty underrated when it comes to time-saving Hootsuite features. Again, it’s only available with the *Enterprise Account.* It’s simple to find: there’s a link to it at the bottom of your “Publisher” section under “Content Sources.” Then, click “Content Library.” ![HootSuite Features_content library](https://honeypotmarketing.com/wp-content/uploads/HootSuite-Features_content-library-205x300.png "- digital marketing for growing businesses by honeypot marketing") Once you’re in the content library, you will see a drop-down button that will have a list of your content libraries. If you haven’t created one yet, you’ll just have the option to create a “New Library.” To create a content library, click the “New Library” and name it appropriately. Either your campaign, channel, or something to that effect. If you join an agency, you’ll likely create different libraries for each client or channel that you use (you can organize posts inside them with tags, so don’t worry about separating by campaign or holiday). ### How to Save To The Content Library Once you know how to schedule a post, saving a post to the content library is easy! 1. Follow the same routine as you would for scheduling a post via Hootsuite. 2. Instead of scheduling, click “Save.” 3. Choose “Save to content library” from the drop-down screen. 4. Select the content library where you want it to live. You can also use notes and tags to add context and quick access through searching. These are convenient for editing purposes between team members and for organizing your content as the library grows. ### **How To Post From The Content Library** Once you go to your content library, you can post or schedule any of the content inside. You’ll also have a chance to view any notes or edits someone may have left for you. #### **To Schedule:** 1. Go to the three dots button on the right of each post 2. Click the compose button from the drop-down window. 3. Edit and schedule, or post right away. There are four other options with the drop-down window, for reference: - **Edit:** Add notes and tags to the saved content. - **Edit Template:** Edit the full post (with an option to compose), and save back to the content library. - **Add Tags**: Add pre-existing tags, or new ones, to organize your content for future reference. - **Delete:** Delete content from the library. ## \#2 Tools & App Integration Since we’re talking time management and efficiency, wouldn’t it be efficient to manage multiple tools & apps all in one place? That’s precisely what Hootsuite offers too—and, with an Enterprise account, **most apps are free.** Without the enterprise account, you can still use these integrations, **but you have to pay a subscription fee**. If you do have the Enterprise account, you should be using this Hootsuite feature. Think of the many services you might use, adding them all into one spot can simplify your day-to-day efforts. Check out these apps and integrations that Hootsuite offers: - **Dropbox:** Access your images directly from Hootsuite. - **Flickr:** Manage & share your photos within the Hootsuite Dashboard - **MailChimp:** Integrate this app with your Hootsuite account. Manage your email and social marketing plans all in one spot. - **SurveyMonkey:** See statuses, responses, and posts to your social channels. - **Google Drive:** Integrate your Google Drive with Hootsuite to access all your files to easily add them to your social calendar. [You can check out all 154 of them (and counting) right here.](http://apps.hootsuite.com) ### How To Add Them To Your Dashboard Adding them is as easy as hitting “Install.” We’ll do it together by adding the Google Drive integration: ![Hootsuite Features - App Intergration](https://honeypotmarketing.com/wp-content/uploads/Hootsuite-Features-App-Intergration.png "- digital marketing for growing businesses by honeypot marketing") Once you hit “Install,” you’re good to go. Then it’s just a matter of exploring and seeing what you can do. ![Hootsuite Features - App Intergration complete](https://honeypotmarketing.com/wp-content/uploads/Hootsuite-Features-App-Intergration-complete.png "- digital marketing for growing businesses by honeypot marketing") Think about what will make your day-to-day life easier before installing apps. Are you looking for: - Trends? - Listening tools? - Content tools? - Adding other social accounts, such as [Tailwind for Pinterest](http://apps.hootsuite.com/200/tailwind-for-pinterest)? Once you figure out what you’re looking for, you’ll be able to scroll the directory and find the right app integrations for your social media marketing strategies. ## \#3 Analytics & Boards Last, and certainly not least of our Hootsuite features, Hootsuite Analytics. A proper social media strategy should have specific goals in place, but the only way to improve on them is to see the results and KPIs. Keeping things simple, Hootsuite allows you to do this right in your Dashboard. Remember, this is based on Hootsuite Enterprise accounts. You still have access to Analytics via the Free accounts, but they are much more limited than with Enterprise versions. Hootsuite analytics cover Facebook, Twitter, Instagram, and LinkedIn. You can get more analytics for other social channels (YouTube, Pinterest, etc) with those fun app integrations we just talked about. There are 3 ways look at the analytics—depending on what you’re looking for. ### Hootsuite Analytics: Overview The overview is probably exactly what you would imagine—a general overview of your social accounts. The overview appears when you first click on your analytics button. From there you can choose the social platform (Facebook, Twitter, or Instagram), and then the channel (if you have multiple channels per platform). ![Hootsuite Features_ Analytics 1](https://honeypotmarketing.com/wp-content/uploads/Hootsuite-Features_-Analytics-1.png "- digital marketing for growing businesses by honeypot marketing") From there, you’ll be able to see an overview of each channel selected within each platform. It’s a generalized view of the basics: - The number of posts within a selected time frame - How many new followers you gained - Overall engagement on your account - Traffic through your owl.ly links It also shows you general information that you’d want to see throughout the month to quickly see how your channels are doing. ### Hootsuite Analytics: Boards Hootsuite Boards provide much more in-depth and customizable analytics. When you choose to create a board, you’re picking exactly what you want to measure (engagement, channel growth, brand awareness, etc). You can choose from pre-set boards, designed to keep things simple, or you can completely customize your boards to have multiple platforms, added KPIs specific to your strategies, or custom reports to show the return on investment that your supervisor or client wants to see. These custom boards can also be shared automatically with teammates and clients. ### Hootsuite Analytics: Post Performance (BETA) Hootsuite’s [ Post Performance analytics are new to Hootsuite analytics](https://help.hootsuite.com/hc/en-us/articles/115014775367-Post-Performance-BETA), which is why it’s still in “beta” mode. This tool provides an overview of top-performing posts by platform & channel. You’ll get an overview of: **Facebook:** - Reactions. - Shares. - Comments. - Videos views. - Reach. - Engaged users & rates. **Twitter:** - Likes. - Replies. - Retweet. **Instagram:** - Likes. - Comments. **LinkedIn:** - Likes. - Comments. - Shares. - Impressions. - Clicks. - Engagement rate. It’s an asset to understand exactly which posts are working, especially with engagement being so heavily favoured on most social platforms. Using all the analytics features, you’ll be able to understand what’s working, what’s not, and what can be improved, helping you create the best presence for your brand. ## BONUS: Hootlet Extension The Hootlet is an added [Google Extension](https://chrome.google.com/webstore/category/extensions) that you can use **without even opening your dashboard.** It’s perfect for third-party content that you find throughout your day. Once you [download the Hootlet](http://www.hootlet.com/) you’ll see a little owl icon at the top of your browser. ### What Do You Do With It? When you find an article that you want to post right away or schedule for later, just click that owl and a drop-down window appears, letting you compose a message. It works quite similarly to the dashboard composer. **Check out the full explainer:** You can’t share a social media post through Hootlet. Well, you can, but it doesn’t show up like a share does—it just ends up being a plain text post, which doesn’t help you stand out on any social platform. **Pro Tips:** Never post a plain text post on social media. It doesn’t make for an engaging post, and really doesn’t make it stand out in your audiences’ newsfeed. So, **Just don’t do it.** ### Are There More Hootsuite Features? There are a ton more Hootsuite features! It’s all based on which type of account you have, and what you have access to as a user. On that note, we’re always adding more information to our blogs. Stay connected to see more in the near future! If you need some added help with your social media strategies, [we’re always available to talk shop and see how we can help you grow](https://honeypotmarketing.com/grow/social/). Start exploring Hootsuite’s features. They’re based on specific needs and are focused on making your life easier as a marketer, entrepreneur, or business owner. That’s all she wrote—for now. **Categories:** Small Business, Social Media **Tags:** Facebook, Instagram, Social media marketing, Twitter --- ### [The Wordpress SEO Checklist](https://honeypotmarketing.com/seo/wordpress-seo-checklist/) **Published:** April 4, 2018 **Author:** The Bee Team **Content:** ![Search bar and man with mobile phone looking for WordPress SEO Checklist](https://honeypotmarketing.com/wp-content/uploads/WordPress-SEO.jpg "- digital marketing for growing businesses by honeypot marketing") This week I spent a great deal of time looking through the best-performing Honeypot blogs and ensuring they were optimized for 2018. In addition to updating old links and processes (so that they all made sense), this also entailed optimizing the keywords for the post. Since I’ve been so focused on SEO lately, I decided to create a (very) basic checklist for WordPress. I’ve decided to call it… ![the ultimate wordpress seo checklist](https://honeypotmarketing.com/wp-content/uploads/THE-ULTIMATE-SEO-OPTIMIZATION-CHECKLIST-1.png "- digital marketing for growing businesses by honeypot marketing") Note: we use the *Yoast* WordPress plugin, and I recommend that you do the same. It helps guide you toward an optimized page with ease, and I’ll be referring to it throughout this checklist. Let’s get right to it. ## Your WordPress SEO Checklist, Step-by-Step ### **Step 1: Set Your Focus Keyword** This is where you’ll set the stage for your post. Which 3-5 words best describe what you’re writing about? Grab keyword ideas from a trusted tool (like the Moz Keyword Explorer) and type the one with the highest volume and lowest difficulty in the ‘Focus Keyword’ section of Yoast. It can grade you on how well you’re integrating the phrase into your post. ### **Step 2: Incorporate the Keyword into Your Title** Make this detailed, yet clear. The title should include your focus keywords in a digestible fashion. Remember that the “Title” field at the top of the post doesn’t have to be the “SEO Title” that you set in the Yoast plugin. The regular title field dictates what shows up on your website internally. ### **Step 3: Write a Compelling SEO Title** ![example of an seo title within wordpress](https://honeypotmarketing.com/wp-content/uploads/seo-title.png "- digital marketing for growing businesses by honeypot marketing") This is the title you see in search results. The SEO title is in the link you click to get on a site, while the actual post title is visible once you click through to the page. It’s very important that this title includes your keywords as well. This is one of the most important things search engines look at when ranking your page, and why this is item #3 on the WordPress SEO checklist. Don’t forget it! ### **Step 4: Include Tags** Tags are not only a good way for you to stay organized, but they’re also a very simple way for you to emphasize (to search engines) what you’re writing about. Tags also help people find your post with internal site searches, making this a cost-effective remarketing tactic. ### **Step 5: Write Alt Text for Images** Alt text serves two purposes. First, it enables the seeing-impaired to hear what your image displays. As the page is read to them, the alt text is also read to give them an idea of what the photos on your page depict. Search engines also scan alt text to read what the image is about to see if it’s relevant. If these photos are (according to their alt text) relevant to your focus keyword, they will improve your rank for said keyword. ### **Step 6: Shorten the Slug** This is the extension of the homepage URL that is specific to the page you’re writing. For instance, the slug of the URL on this page is: “wordpress-seo-checklist.” ![URL slug example for a WordPress SEO Checklist](https://honeypotmarketing.com/wp-content/uploads/slug.png "- digital marketing for growing businesses by honeypot marketing")Heres another example of slug of a URLThis helps with SEO, and it also makes it easier for people to find and share your link. ### **Step 7: Write the Meta Description** The meta description is the short paragraph underneath the SEO title that offers more detail. ![An example of a meta description within Google search results](https://honeypotmarketing.com/wp-content/uploads/meta-description.png "- digital marketing for growing businesses by honeypot marketing")Yoast helps you keep your meta description short enough so that it isnt cut short like this oneAlthough the meta description has a debatable direct contribution to modern search engines, it’s also the best spot to hook readers into clicking your link with some good, old-fashioned copywriting. Check out this great link for a [detailed guide on meta keywords](https://www.minttwist.com/blog/guide-to-meta-keywords/)! ### **Step 8: Set the H2 Headers** ![Menu for H1s, H2s, H3s in the WordPress SEO Checklist](https://honeypotmarketing.com/wp-content/uploads/H1H2H3-1024x392.png "- digital marketing for growing businesses by honeypot marketing") H2 (Heading 2) refers to headings with the second-most importance in the heading hierarchy. The only H1 on your page should be your title since it’s the most important summary of your content. Every major section header of your page should be styled as an H2. ### **Step 9: Set Some H3 Headers** From there, the subtitles underneath each H2 should be H3s. Search engines take these heading sizes into account when deciding on the overarching themes of your post. In other words, search engines can see that this post is primarily focused on search engine optimization rather than copywriting because I’ve put a greater emphasis on SEO in my main headings. ### **Step 10: Integrate the Keyword into the Body Copy (Paragraph)** Last, but certainly not least, we have the bulk of the post to optimize. I personally don’t stress the SEO in my rough draft; that’s the time to focus on getting your message across effectively. However, after you’ve written your post and made all of your points, go back and place your focus keyword in strategic places. Proceed with caution: you don’t want to sound like a robot. Ask a peer to proof-read what you’ve written to ensure you haven’t repeated certain words too often. That’s it! Don’t forget to check the non-SEO boxes on your post (like setting an author, a feature image, and a category), but that’s the bulk of what you need to cover for a basic post. ## The Free *SECRET* That The Gurus Won’t Share With You! There are no secrets to SEO. All of these factors simply contribute to an optimized page or post. Some things like the SEO title and page title carry greater importance, while some things (like the alt text) is less of a deal-breaker. The important thing to remember is that every little bit counts. Wherever you have the opportunity to improve your search ranking, take advantage. You can bet that everyone else will. Follow this checklist every time you create a page to ensure you’re search-engine-optimized. Thank you for reading, and good luck on your next post! ![the ultimate 10-step wordpress seo checklist](https://honeypotmarketing.com/wp-content/uploads/THE-ULTIMATE-SEO-OPTIMIZATION-CHECKLIST-1.png "- digital marketing for growing businesses by honeypot marketing") … I hope you found it valuable! While we’re on the topic of WordPress, you should check out Week 3 of RM101 to learn the basics of compelling copywriting too. **Categories:** SEO **Tags:** search engine optimzation, SEO, Wordpress --- ### [Scaling Growth with this Influencer Marketing Strategy : RM 101: Week 4](https://honeypotmarketing.com/influencer-marketing/scale-influencer-marketing-strategy/) **Published:** March 28, 2018 **Author:** The Bee Team **Content:** ![influencer marketing strategy visualized with upward arrow of people](https://honeypotmarketing.com/wp-content/uploads/scale.png "- digital marketing for growing businesses by honeypot marketing") Welcome to Week #4 of RM101! This week I’ll be sharing my thoughts on how to scale a business with an influencer marketing strategy. I’ve grown and sold multiple Instagram accounts, accumulating 400k+ followers (between three accounts) in the process. Today I’m going to explain what to look for (and avoid) in an influencer, as well as the strategy I would use to scale my business with influencers. ## Story Time: Movement Watches ![Movement Watches and its influencer marketing strategy](https://honeypotmarketing.com/wp-content/uploads/Untitled-design.png "- digital marketing for growing businesses by honeypot marketing")Courtesy of Movement Watches Check out their Instagram pageEver heard of [Movement](https://www.instagram.com/mvmt/?hl=en)? If you’re active on Instagram, you’d at least recognize them. Movement has taken the wristwatch market by storm in the past 5 years by offering inexpensive alternatives to the famous watch brands that have been around for ages. By selling directly to their consumers and eliminating the need for stores, they were able to make high-quality, beautiful watches for half the price of the competition. My favourite part of their story is that the two founders were only 19 at launch. They crowdfunded their idea, and successfully scaled their brand though influencers. They’re now nearing 1 million Instagram followers and have grossed $60m in sales in under four years. Influencer marketing was undoubtedly the most effective tool they used to scale their business so quickly. But how can you replicate their success? ## My Go-To Influencer Marketing Strategy Here’s a broad overview of how I would bootstrap my way to a well-known e-commerce brand through Instagram influencers. ### Pick Influencers That Aren’t Too Big (Yet) Start with small steps to get the hang of it, targeting influencers in the 10k-50k follower range. These are easier to find, more likely to accept your offer, and less likely to have existing contracts. Fully analyze their audience by asking for screenshots of their analytics, and manually check who is engaging with their photos. Ensure that your company brand fits with their personal brand—or risk advertising to the wrong audience. ![How to check your influencer marketing strategy's audience on Instagram](https://honeypotmarketing.com/wp-content/uploads/analytics-1.png "- digital marketing for growing businesses by honeypot marketing") **Personal brand pages advertise more effectively than “fan” pages.** As someone who’s built “fan” pages, I can confidently say that personal brand accounts have a significantly more engaged (and profitable) audience *on a per-follower basis*. Personal accounts create more meaningful connections. ### Leverage Commission for Your Influencer Marketing Strategy Generate a discount code for influencers to distribute to their audiences. When customers use those codes, you can attribute that sale directly to the specific influencer, and then pay them a commission. By incentivizing your influencers with commissions, they’ll put more time and care into their promotional content. That motivation can make them as hungry for sales as yourself. The best part about this influencer marketing strategy is its low-risk nature. You only pay the influencer when you get paid, so you don’t lose money if you partner with an influencer speaking to an unengaged audience. The only reason influencers wouldn’t want to work on commission is if they thought their audiences wouldn’t purchase enough for a promotion to be worth their time. In other words, if they don’t want to work on commission, then you wouldn’t want to work with them anyway. ### Scale Your Sales with New Influencers As you add more influencers to your portfolio, start looking for larger ones that fit within your niche. If your product isn’t the mass-market type, then you might not find many huge accounts that have similar target audiences as you. That’s not a big deal. Stay focused on accounts whose followings match your target market. It’s better to aim for high-quality followers than a high quantity of followers. If your product *does* have mass-market appeal, like Movement’s watches, then you can just continue to add influencers to your portfolio until you can’t keep up with the orders. ## What if Instagram Doesn’t Have the Right Influencers? Note that I’ve applied this strategy to Instagram because that’s where this strategy seems to work best. **However**, you should check out my other blog post on [different social media demographics](https://honeypotmarketing.com/best-social-media-platform/) to see if Instagram is the right platform for your product. It might not be. If that’s the case, then you just need to apply this strategy to another channel with similar brand channels.Try out YouTube, Twitter, Facebook, and even Snapchat. Now go out and scale a movement! **Categories:** Influencer Marketing **Tags:** Ecommerce, Influencer Marketing, Instagram, Shopify --- ### [Which Social Media Platform is Best for Your Business? RM 101 : Week 3](https://honeypotmarketing.com/social-media/best-social-media-platform/) **Published:** March 21, 2018 **Author:** The Bee Team **Content:** ### ![](https://honeypotmarketing.com/wp-content/uploads/social-platforms.jpg "- digital marketing for growing businesses by honeypot marketing") ### Story Time This week at Honeypot we had an inquiry from a lady who wanted to boost her business with [Instagram](http://instagram.com). She was 60 years old and had been spending the last few months tediously studying the platform. This was admirable! However, I don’t think it was the best use of her time. Instagram is a young platform full of young users. Considering she sold paintings ranging from $1,000-$10,000 a piece, she could have spent her time on creating more paintings (her area of specialty). This encounter got me thinking, and I’ve decided to bring attention to user demographics on social media sites so that you cna avoid the same mistake. ![](https://honeypotmarketing.com/wp-content/uploads/demographics.jpg "- digital marketing for growing businesses by honeypot marketing") ## What’s the “Best” Social Media Platform? There isn’t one. Notice how the title reads: “Which social media is best for ***your*** business.” There is no one-size-fits-all solution when it comes to social media marketing, and there is no universal ‘best’ platform to build your following. What matters most are the demographic groups present on each platform and how they compare to your ideal customers. This blog post is going to give you an idea of the user demographics on a few relevant social media platforms for 2018, and then will go into detail on how you can apply this to your business. ### Facebook Let’s start with the biggest network out there—Facebook. Here are some stats: - Facebook’s user base is 53% female and 47% male - 82% of people aged 18-29 (US) are on Facebook - 79% of people aged 30-49 (US) are on Facebook - 56% of those aged 65+ (US) are on Facebook - More than 83% of daily active users are outside of the US and Canada, which has grown from 75% in the previous year. All sourced from [Omnicore](https://www.omnicoreagency.com/), 2018. ### Instagram Although not as old as the others on this list, Instagram is the second biggest social media platform today, with 800 million active users (Instagram, 2017). Having said that, it’s not as popular among adults over 30 compared to Facebook (not that Facebook cares, since it owns Instagram). Here are the stats: - 59% of people aged 18-29 use Instagram - 33% of people aged 30-49 use Instagram - 18% of people aged 50-64 use Instagram - 8% of people aged 65+ use Instagram - 68% of Instagram users are female (Omnicore, 2017) - Americans make up nearly 20% of users (Louisem, 2017) Stats from [SmartInsight.com](http://smartinsight.com), 2017 ![](https://honeypotmarketing.com/wp-content/uploads/social-platforms.jpg "- digital marketing for growing businesses by honeypot marketing") ### Twitter Although not as popular as Instagram anymore, Twitter is still a noteworthy platform with over 330 million monthly active users. Here are the stats: - [Twitter ](http://twitter.com)states that 80% of its users are “affluent millennials.” - 30% of Americans who earn $75,000+ use Twitter (more than any other wage tier of wage earners). ([Hootsuite](http://hootsuite.com), 2017) - Twitter says 93% of people who follow small and medium-sized businesses plan to purchase, while 69% say they’ve purchased because of something they saw on Twitter. - Cost per engagement dropped over 50% YOY (Q3 of 2017) while engagement increased 99% YOY at the same time. (Hootsuite, 2017) ## How Can You Use Social Demographics to Your Advantage? Now that I’ve given you some social media stats, we need to figure out how to put them to use. After successfully identifying your target market, you should match it with the platform that most closely matches your ideal customer. Remember to consider age, gender, location, income, and education. For example, those targeting young American females should focus on Instagram over Facebook, because there’s a relatively higher concentration of them on Instagram. Meanwhile, those targeting adults and seniors who are interested in buying expensive art (like the lady from the intro), should primarily (or even exclusively) focus on Facebook. ![](https://honeypotmarketing.com/wp-content/uploads/target-market.jpg "- digital marketing for growing businesses by honeypot marketing") ### Moving Forward You should already know your ideal customers before choosing a social platform to promote your business. Step 1: If you haven’t already, **outline your target customer** based on age, location, income, gender, education levels, and buying habits. Step 2: **Research, research, research**. Find out which social media sites align the closest with who you’re targeting. Step 3: **Engage and analyze**. Go out and engage with your target customers. [Reference this blog post on Facebook Insights](https://honeypotmarketing.com/using-your-facebook-analytics-how-to/) to see what types of content are working the best, and adjust accordingly. ### Moral of the Story It takes a long time (and lots of tedious work) to reap the rewards from a good social media presence. Make sure you aren’t wasting time on platforms with mismatched audiences for your business. See you next week! **Categories:** Social Media **Tags:** Social Contesting, Social media marketing --- ### [Your First Conversion Rate Optimization Toolkit](https://honeypotmarketing.com/conversion-optimization/first-conversion-rate-optimization/) **Published:** March 20, 2018 **Author:** The Bee Team **Content:** ## ![Selecting Conversion Rate Optimization from menu.](https://honeypotmarketing.com/wp-content/uploads/Conversion-Rate-Optimization.jpg "- digital marketing for growing businesses by honeypot marketing") ## **What is Conversion Rate Optimization and Why Should You Practice it?** Conversion rate optimization is the process of moving more site visitors through various stages of your marketing funnel without pouring significantly more money or resources into feeding the funnel. In other words, it’s what you do to turn more visitors into qualified leads after responding positively to your content. If you have high conversions already without testing, wait until you try different formats, graphics, and designs on landing pages and in your emails. After definitive tests, you’ll start seeing higher results. Conversion rate optimization [should be based on data and not on opinion.](https://honeypotmarketing.com/conversion-optimization-why-bother/) It’s about observing what works best through statistical analysis specifically because our opinions don’t always lead us down the most successful paths. The trade-off for finding a better way to do something outweighs any short-term “failed experiments.” If you’re working in a platform such as HubSpot or ActiveCampaign, they have built-in A/B testing tools that automatically choose the winner from a small sample of your leads, minimizing your risk while testing. ## How Do You Optimize Conversions? ### Titles, Headlines, and Subject Lines Titles and headlines represent your first impression of a potential lead, making this a crucial aspect of conversion rate optimization. Work backward to understand who might be reading this page or email. Take into consideration: 1. The buyer persona(s) 2. Their pain points 3. Their search intent 4. Your product or service 5. The relevance of your offer Your headline should promise its own value while touching on a specific emotion, telling readers exactly what they will find in this email or on this landing page. They should also be able to determine whether or not it is applicable to them or someone they know in an instant. Ask yourself these questions: 1. Is your landing page or email scannable? 2. Can someone who is reading the page easily pinpoint how your page will solve their pain points? 3. What value does this page have to them, and can they understand it without much effort? 4. Does it evoke a *definitely* positive or negative sentiment? ### Copy (and Offer) Message Matching Does the page title match the ad that brought the reader here? [Optimizely tested out different messaging](https://blog.optimizely.com/2014/09/04/symmetry-in-online-marketing/) in their paid ads that lead to a landing page. In their control group, the headline was always the same with various messages on their ads. However, in the variation, each message on the headline of the landing page matched the message of the paid ad. Due to this slight change, they saw a significant increase in conversions. In terms of landing pages, does your copy match your post or advertisement that brought the person here? You want to be able to deliver on your promise to provide. Ensure that the page flows logically so that the reader can browse from one section to the next, understanding your Unique Selling Point (USP). Most important of all is consistency. Changing your message between your content assets (ads, social posts, blogs, landing pages, and lead magnets) will scare away interested buyers at worst, and confuse them at best. Match the message across the board to optimize your flow of converted leads. ### Calls to Action The goal of your CTA is to grab your readers attention and ultimately click on your button. It’s one of the single most important aspects of conversion rate optimization. Play around with the placement of your CTA. Typically, it is ideal to place a CTA above the fold, but there are different places to put it. That being said, what works for some brands doesn’t always work for others. Kissmetrics did a study about CTA placements and believe that, ultimately, [the fold might be myth.](https://blog.kissmetrics.com/why-the-fold-is-a-myth/) The point is that you’ll never know what works best for your own marketing funnel until you try something new. Sometimes, visitors begin to tune out static CTAs. Some blogs and businesses have found a solution to this that includes [a sliding CTA.](//blog.hubspot.com/marketing/how-to-add-a-slide-in-call-to-action-to-your-blog-posts) Once triggered, the CTA button will slide into the side of the page below the sider. Your CTA is important, as it has many elements that can be tested. Here are some aspects that can be tested: 1. Colour 2. Size 3. Attached copy/message 4. Tone 5. Placement in the funnel 6. How many times it appears ### Design Layout Ensure your layout and design complement your message instead of distracting from it. Do readers know what they should be looking for? Having too many distractions may cause your reader to leave the page entirely, leaving your offer in the dust. Identify the warning signs on your own pages: - Too many images - Advertisements - Moving graphics - Navigation bar - Social buttons - Additional offers The design should be clean and focused on your sales copy and your CTA. Is the nav bar cluttered, or should you remove it altogether? (always for landing pages, but it’s a valid test for blogs and anchor pages). ### Trust Signals and Social Proof Make your content stands out and allows your readers to trust you as a brand. You can achieve this by using social proof such as: 1. Customer testimonials 2. Product videos 3. Tweet embeds of endorsements (images also work) Show potential leads that you’ve earned the trust from other people who needed to solve the same problem. It nudges people just a little bit further. It’s difficult to measure the direct impact of social proof next to more prominent elements of conversion rate optimization, but you should still notice moderate upticks when you do it correctly. ### A/B Testing Sometimes you’re not entirely sure as to why your website, landing page, or emails have low conversion rates. The best way to find better solutions is to condct A/B tests, which is simply a test of a new variant against the original to compare performance. The changes to the variation could be as simple as changing the button colour on your CTA, or the placement. Maybe both. Small changes come recommended if you already have good conversion rates, but noticeably low performance probably won’t be solved with a new button colour. That’ when you need to start thinking about changing up your messaging, offer, and visual style. ## Forms The design and copy of your forms can also affect your conversions. If the form is difficult to fill out or takes too long, your customer may not actually fill it out. Simple changes in a form can go a long way. Switch up the length of the form and what you’re asking. Should you only be requesting an email adress, or are you looking for more information? That depends on where the form sits in the funnel. Top-of-funnel forms should ask for no more than a name and an email address, whereas forms closer to the bottom of the funnel could ask for more detailed information, such as: - Position - Company Size - Top challenges - Open text fields for messages **Different types of tests that have worked for some companies:** [Straightforward versus clever copy](https://copyhackers.com/2013/05/the-great-copy-debate-clear-vs-clever/): The great debate between clear and clever marketing. On one hand, it’s great to make someone laugh, but the offer needs to be clear. [Removing social sharing buttons](https://vwo.com/blog/removing-social-sharing-buttons-from-ecommerce-product-page-increase-conversions/): Social proof works *against* your conversion goals if your followers aren’t thrilled on social media. Social buttons can also distract from the main CTA. [Message matching : ](https://blog.optimizely.com/2014/09/04/symmetry-in-online-marketing/)Aligning your landing page copy with your ad copy has proven to increase conversions because it builds trust and provides clarity. [Calls to action – slide in versus static](https://blog.hubspot.com/marketing/how-to-add-a-slide-in-call-to-action-to-your-blog-posts): Play around with your CTA button. Even HubSpot continues to test things like this. You should, too. [CTAs above or below the fold](https://blog.kissmetrics.com/why-the-fold-is-a-myth/): If you’re more inclined to use a static CTA, play around with the placement. Above-the-fold placement matches industry best practices, but placing it further down the page might just improve your conversions. Conversion rate optimization isn’t rocket science, but it takes attention to detail. Bookmark this page as a checklist to optimize your landing pages and emails in the future! Get in touch on Facebook and ask us questions on [Live at the Hive every Friday at 4 p.m.](https://honeypotmarketing.com/marketing-startup-podcast-live-hive/), too. Happy converting! **Categories:** Conversion Optimization **Tags:** CRO --- ### [Thanks Tips! How to Reduce YouTube Upload Time](https://honeypotmarketing.com/video/youtube-video-settings/) **Published:** February 5, 2018 **Author:** The Bee Team **Content:** ![How to Implement a YouTube Subscribe Link](https://honeypotmarketing.com/wp-content/uploads/shutterstock_293731811.jpg "- digital marketing for growing businesses by honeypot marketing") So you’ve shot the perfect video and you’re ready to [upload your masterpiece to YouTube](http://youtube.com). You get your video file uploaded and, once it’s done, you see the dreaded “Processing” progress bar. Gah! Admittedly it’s not the end of the world, but every minute counts in the world of digital marketing! Plus, we want to be effective and efficient in all of our workflows. Well friends, in today’s edition of our popular **“[Thanks Tips](https://honeypotmarketing.com/?s=thanks+tips)“** series, I’ve put together the handy settings you need to prevent **“transcoding”** or **“processing”** by YouTube. Using the setting in [Apple’s Final Cut Pro](https://www.apple.com/ca/final-cut-pro/), [Adobe Premier](https://www.adobe.com/ca/products/premiere.html) or your favourite editing suite of choice, you’ll skip a step and improve your video quality by simply selecting the proper formats so YouTube will not have to do it for you. Make sure you’ve got these items in your export settings so when you upload your next video you’ll be skipping that step and saving yourself precious time. ### Container: MP4 - No Edit Lists (or the video might not be processed correctly) - moov atom at the front of the file (Fast Start) - Channels: Stereo or Stereo + 5.1 - Sample rate 96 khz or 48 khz ### Video codec: H.264 - Progressive scan (no interlacing) - High Profile - 2 consecutive B frames - Closed GOP. GOP of half the frame rate. - CABAC - Variable bit rate. No bit rate limit required, although we offer recommended bit rates below for reference - Chroma subsampling: 4:2:0 Content should be encoded and uploaded using the same frame rate that was used during recording. Common frame rates include: 24, 25, 30, 48, 50 and 60 frames per second. 30 is the most common that I’ve run into. Interlaced content should be deinterlaced before uploading. For example, 1080i60 content should be deinterlaced to 1080p30, going from 60 interlaced fields per second to 30 progressive frames per second. ### Bit rate The bit rates below are recommendations for uploads. Audio playback bit rate is not related to video resolution. #### Recommended video bit rates for uploads TypeVideo Bit Rate, Standard Frame Rate (24, 25, 30)Video Bit Rate, High Frame Rate (48, 50, 60)2160 p (4k)35-45 Mbps53-68 Mbps1440 p (2k)16 Mbps24 Mbps1080 p8 Mbps12 Mbps720 p5 Mbps7.5 Mbps480 p2.5 Mbps4 Mbps360 p1 Mbps1.5 Mbps#### Recommended audio bit rates for uploads TypeAudio Bit RateMono128 kbpsStereo384 kbps5.1512 kbps### Resolution and aspect ratio YouTube uses 16:9 aspect ratio players. If you’re uploading a non-16:9 file, it will be processed and displayed correctly as well, with pillar boxes (black bars on the left and right) or letter boxes (black bars at the top and bottom) provided by the player. Learn how to [use resolution and aspect ratios](https://support.google.com/youtube/answer/6375112) correctly. **Categories:** How To, Video **Tags:** Digital Marketing, Internet Marketing, video marketing, YouTube --- ### [Top 8 Advertising Tips Straight From Facebook](https://honeypotmarketing.com/marketing/8-advertising-tips-facebook/) **Published:** January 15, 2018 **Author:** The Bee Team **Content:** ![](https://honeypotmarketing.com/wp-content/uploads/shutterstock_293759954-300x200.jpg "- digital marketing for growing businesses by honeypot marketing") Stop wasting your marketing dollars! Follow these advertising tips directly from Facebook to take your advertising game into the big leagues. Facebook works with more demographic data than you can shake a $300 billion-dollar stick at, so take these lessons to heart. ## 1. Separate Instagram and Facebook Campaigns ![](https://honeypotmarketing.com/wp-content/uploads/Facebook-vs-Instagram.jpg "- digital marketing for growing businesses by honeypot marketing") You [can run campaigns on both channels](https://www.facebook.com/business/help/1603906456518352) (Facebook owns Instagram), but this doesn’t mean that you should run the exact same campaign on both channels. Why? You’re working with different audiences and channels. By definition, your messages need to be at least a little different to accommodate each channel’s format. The real differentiator, however, is the audience. [Look at the demographic data](https://socialmediaweek.org/blog/2017/06/2017-state-social-breaking-top-network-demographics-infographic/): the fastest-growing age group on Facebook is… 65+. 90% of Instagram users are Millennials. Self-conscious 20-somethings in college will not respond to the same messaging as senior citizens considering a Chip reverse mortgage. ## 2. Narrow Your Demographic Targeting ![](https://honeypotmarketing.com/wp-content/uploads/Ad-Targeting.jpg "- digital marketing for growing businesses by honeypot marketing") You have two ways to target people on Facebook. The first is specific targeting, and this is what the pros use. It’s all about demographic parameters such as age, location, and interests. Selling strollers? Then you should target people aged 25-45 who live in the suburbs and follow brands related to babies and parenting. Start with a custom audience. This entails uploading a list of customers and/or leads currently in your funnel into the Facebook Business Manager. You can send ads to these people if they’re on Facebook, which is helpful in itself. From there, build a lookalike audience. This just finds more people who fit the pattern of your pre-existing custom audience. These can lead to smaller audiences, but that’s part of the point—not everyone in the world wants to buy what you’re selling. The smaller the group, the more targeted (and interested in your offer). In contrast, targeting broadly just relies on Facebook to find audiences on your behalf. If you ever see prompts from Facebook to “boost this post for $4 to reach 734 people in your area,” then you know what we’re talking about. Stay away from that. ## 3. Optimize Placement Spend on Facebook Mobile, Desktop and RHS ![](https://honeypotmarketing.com/wp-content/uploads/Facebook-Ad-Placement-Options.jpg "- digital marketing for growing businesses by honeypot marketing") There are better and worse ways to spend your ad money on Facebook, and—like everything else in marketing—getting the biggest return on investment for your ad dollars means tailoring the budget to match the time your prospects will spend exposed to these placements: - Facebook’s Mobile View - Facebook’s Desktop View - The Newsfeed and Right-Hand Side Bar As a general rule, younger generations use the mobile view, while older generations tend to use the desktop feed. Optimize your ad placement accordingly. Similarly, you have the option to place your ads directly in people’s newsfeeds, looking like any other post, or on the right-hand side (RHS). There’s a clear trade-off between newsfeed ads looking organic to the user, while RHS ads stay with users as they scroll down the newsfeed for a longer exposure. How do you tell which one to use? Form your strategy with external demographic data. For example, [recent data suggests that half of Generation Z can’t tell organic results from text ads](https://www.clickz.com/55-of-users-dont-recognise-ppc-ads-in-google-search-results/104838/)… but 70% of searchers over 65 can’t tell, either. Maybe organic newsfeed placements would be better suited for elderly audiences. ## 4. Split-Test Lead Gen Campaigns Between Clicks and Conversions ![](https://honeypotmarketing.com/wp-content/uploads/Split-Test-Campaigns.jpg "- digital marketing for growing businesses by honeypot marketing") Most people reading this probably don’t have the raw advertising data at their fingertips to make strategic or tactical decisions on a dime. That’s why you need to dedicate a portion of every campaign budget toward split-testing based on clicks and conversions. This is going to provide the kind of bread-and-butter insights that will make future campaigns successful. The click rate on your ad tells you how effective the placement was, encompassing: - Creative visuals - Headline copy - Body copy If the click-through rate (CTR) is great, then your ads are great. If the CTR is low, then it’s time to revisit the ads. The conversion rate tells you how many people took you up on your offer *after* clicking on the ad. It’s a bit trickier to hit, and encompasses these elements: - Page Load Speed - Landing Page Copy (Title, Headers, Calls-to-Action) - Visual Style - Flow - Your Lead Magnet’s Value Here, high performance means that people are definitely interested in your offer, and they got exactly what they expected from the ad. Low performance calls for a reassessment of the elements affecting the conversion rate. ## 5. Carousels Have the Highest Click-Through Rate ![](https://honeypotmarketing.com/wp-content/uploads/Facebook-Ad-Carousel.jpg "- digital marketing for growing businesses by honeypot marketing")Credit Facebook Marketing PartnersThe numbers are in, folks. [Carousel ads can drive up to 10 times more traffic](https://blog.bufferapp.com/facebook-carousel-ads) than regular sponsored posts on Facebook, and their click-through rates can rise as much as 72% higher than single-image mobile ads. This ad format invites your prospects to check out your offer at their own convenience, complete with a subtle “swipe right” format. They’re simple, interactive, and effective. eCommerce companies should take special note, here. ## 6. The First 3 Seconds of Your Videos Need Calls-to-Action ![](https://honeypotmarketing.com/wp-content/uploads/Video-CTAs.jpg "- digital marketing for growing businesses by honeypot marketing") Hopefully, this won’t come as any surprise, but our society has a case of media ADHD. That means people aren’t watching your *entire* video ad. In fact, the Facebook data we work with suggests that getting most people to watch the *first 10 seconds* is an accomplishment. That’s from a brand with mass entertainment appeal, which has it much easier than a B2B ad sporting technical selling propositions. The main takeaway here is that you need to make an offer people can’t refuse in three seconds. Offer first, ask questions later.Your audience won’t wait. ## 7. Use Video Links Instead of Just Creative ![](https://honeypotmarketing.com/wp-content/uploads/Video-Sample.jpg "- digital marketing for growing businesses by honeypot marketing") Pop-up links on your videos work better than in-video prompts to take action, but you can use both in tandem. On YouTube these are called Video Cards, and they stand out. That’s because calls-to-action should *always* stand out. David Ogilvy favoured *effective* ads over following strictly cohesive ones, and he was totally right (he knew how to leverage both). Your video link should jostle the prospect out of complacency and into decision-making mode, but stop just short of alienating them. ## 8. Start With Large Audiences, But Beware That Deeper Targeting Raises Your CPM ![](https://honeypotmarketing.com/wp-content/uploads/Audience-Size.jpg "- digital marketing for growing businesses by honeypot marketing") Bigger audiences give you deeper insights. An audience of 100 people shows you general trends, but an audience of 5,000 gives you demographic data with statistical certainty. For those saying “but you said smaller, targeted audiences convert better,” good catch. That’s true, but you need a large audience size to figure out that smaller, conversion-friendly audience first. Start large and whittle your way down to the most profitable audience for your business! We tend not to engage in CPM (cost per thousand views, with “M” being the Roman numeral for 1,000) at Honeypot, but they can facilitate great brand campaigns. With that said, engaging in a general awareness campaign using a highly targeted audience will be more expensive. That is a valid strategy up to the point when the cost per click becomes more economical than the cost per 1,000 views. Think carefully about what you want to achieve with a campaign boosting ad views. Those are our top advertising tips from Facebook! [ Call us today](https://honeypotmarketing.com/contact-us/) and we’ll show you how to take your Facebook advertising game into the big leagues. **Categories:** Marketing **Tags:** Facebook, PPC --- ### [Thanks Tips! How to Implement a YouTube Subscribe Link](https://honeypotmarketing.com/video/thanks-tips-youtube-subscribe-link/) **Published:** December 18, 2017 **Author:** The Bee Team **Content:** ![How to Implement a YouTube Subscribe Link](https://honeypotmarketing.com/wp-content/uploads/shutterstock_293731811-300x200.jpg "- digital marketing for growing businesses by honeypot marketing") Want to grow your Youtube subscriber list to astronomical levels so that every piece of content you put out there will make you zillions of dollars? Yeah, me too. Video is one of the most powerful communication tools out there. In a world where there’s too much entertainment for the hours you have in the day, it’s one of the best ways to cut through the noise. However, creating a video doesn’t guarantee people will see it. When you throw it onto the burning conveyor you have essentially thrown your needle onto a haystack. ## Why You Need a Subscriber Base It is of paramount importance that you create fans if you want to build a brand. This is your group of loyal followers who want to hear from you whenever a new video hits the web; people who will give you their time because they think you are AMAZING. These are your people! Growing your fan base doesn’t just happen on one platform. It can be done by growing your email list, by getting people to ‘like’ your Facebook page, ‘follow’ you on Twitter and Instagram, and ‘subscribe’ to you on Youtube. ![Facebook, Instagram, YouTube, Twitter, LinkedIn](https://honeypotmarketing.com/wp-content/uploads/SocialMedias.png "- digital marketing for growing businesses by honeypot marketing") Once you get people to enter their email address, follow, like or subscribe, you have full access to them. Your ‘Hitting Dad In The Groin’ video will get the attention it rightly deserves because your subscribers will get notifications every time you publish something new. Way to take one for the team pops. ## Don’t Sit by the Phone Waiting (Again) Now, listen: don’t be naive. Don’t believe the “build it and they will come” mentality. To grow your YouTube channel you have to know how to create a subscriber link. This is a URL that, once generated, will take people/robots/androids/aliens (just future-proofing the article) directly to a subscribe button for your channel. You can put this link in the descriptions of your videos, in blog posts, in emails, and in posts on other platforms. Basically, this link can go wherever the Internet exists—not in the far reaches of space, but everywhere else should be good. CUT TO: Ocean floor. A scuba diver watching ‘How To Scuba Dive’ videos on her new waterproof iPhone XXVII. ![Scuba diver Googling how to scuba dive](https://honeypotmarketing.com/wp-content/uploads/scubadiver-on-phone.png "- digital marketing for growing businesses by honeypot marketing") That’s the good stuff people want on their feeds! The faster you can get people to your subscribe button, the greater the chance you have of converting them into a long-term subscriber. ## How to Implement the YouTube Subscribe Link Now, young YT Jedi… show you how to do this, I will: ### 1: Copy and paste your YouTube channel URL into an empty document ![Copy and paste your YouTube channel URL into an empty document](https://honeypotmarketing.com/wp-content/uploads/Picture1_1-300x120.jpg "- digital marketing for growing businesses by honeypot marketing") ### 2: Paste this: ?sub\_confirmation=1 right after your channel URL in the document ![paste channel url into a document](https://honeypotmarketing.com/wp-content/uploads/Picture2_1-300x120.jpg "- digital marketing for growing businesses by honeypot marketing") ### 3: Grab the entire URL and that is now your very own, very long subscription link ![copy your, now very long, subscription link](https://honeypotmarketing.com/wp-content/uploads/Picture3_1-300x120.jpg "- digital marketing for growing businesses by honeypot marketing") ### 4: Now go here: ![Visit https://goo.gl/](https://honeypotmarketing.com/wp-content/uploads/Picture4_1-300x120.jpg "- digital marketing for growing businesses by honeypot marketing") ### 5: Paste your really long code into the URL bar and hit the ‘Shorten URL’ button ![paste your long url into this site to shorten your url](https://honeypotmarketing.com/wp-content/uploads/Picture5_1-300x120.jpg "- digital marketing for growing businesses by honeypot marketing") ### 6: Hit the ‘copy short URL’ button and paste it your subscription link anywhere you want ![copy this, now short, url](https://honeypotmarketing.com/wp-content/uploads/Picture6_1-300x120.jpg "- digital marketing for growing businesses by honeypot marketing") Whenever any prospective subscriber hits your link this is what they will see. ![This will make it much easier for people to subscribe](https://honeypotmarketing.com/wp-content/uploads/Picture7_1-300x120.jpg "- digital marketing for growing businesses by honeypot marketing") Now, go little fluffies. Paste your link across the digital landscape. Grow that subscriber base and karate chop the throat of this Youtube thing. *Adrian – out.* P.S. If you want to watch some guy do this on video (which is very possible) then watch this: **Categories:** Video **Tags:** Following, video marketing, YouTube --- ### [The Google Mobile First Index - What You Need To Know](https://honeypotmarketing.com/seo/google-mobile-first-index/) **Published:** December 19, 2016 **Author:** The Bee Team **Content:** Back in November Google announced it was going to roll out a new index and a new “way of working”. It’s now live across the entire Google Network and it’s called the Google “Mobile First Index”. One common question or comment I’ve heard is: **Why? Why Google WHYYYYYYY?** Businesses & Marketers often **get frantic and panic** when these major changes are rolled out, even though these changes do indeed happen on a very regular basis. There was the Caffeine Roll Out, then Penguin, Penguin 2.0, Pegnuin 3.0 and now the **Mobile First Index**. ## Why The Google Mobile First Index? Mobile device use is growing, and it’s **growing like crazy**. This is far outpacing desktop and laptop devices and also growing much more quickly than tablet devices. We also do not need to talk about why that is the case. How far away is you mobile device from you right at this moment? It’s probably in your hand right now as you read this or within arm’s reach. ![Mobile-stats-vs-desktop-users-global-550x405](https://honeypotmarketing.com/wp-content/uploads/Mobile-stats-vs-desktop-users-global-550x405.png "- digital marketing for growing businesses by honeypot marketing") Because of the massive (and consistent) growth that we can see above, Google rightly wants to present search results specifically designed for mobile devices and likewise for desktop searches. We can imagine a few simple instances where this makes a ton of sense. But the real questions is: **how will this impact my Digital Marketing & Search Optimization Strategy?** What will I have to do differently? ## What The Google Mobile First Index Means To You Let’s breakdown in simple terms what the Google Mobile First Index (should) mean to you: 1. Google now has **two entirely unique versions of their index**: one for mobile and one for desktop. 2. Ranking in one index will have **different signals and optimizations** than the other. 3. The mobile index is the “first” or **most important Google index**. 4. The mobile index **values page load speed**. This ongoing signal now gains additional strength. 5. **Accelerated Mobile Pages** or **AMP** optimized content becomes much more important to implement properly for your domain. 6. Your responsive and mobile site must be **treated uniquely** and optimized for the Google Mobile index. 7. **Mobile-friendly websites matter**, regardless of technology. Google has previously indicated their preferred method of a mobile-friendly website was responsive design. 8. **SERPs will now be primarily based on mobile content.** Today, if you have a page that shows some specific content to desktop visitors, but e**xcludes content for mobile visitors**, you may notice a change in results because of the mobile-specific content. Results will start to use mobile content first, consider what, and how much content, to add to your mobile version. The introduction of the Mobile First Index is a critical change for Google and will change the way we all create, optimize, create content for our web properties. We treat Site Optimization here at Honeypot Marketing as an on-going, never-ending always evolving process, we’ve been doing it this way for 15 years and theses adjustment are no different than the thousands of changes Google has made over the years. Interested in learning more about how we generate leads, build relationships and brands through processes like Search Engine Optimization? [Drop us a line today](https://honeypotmarketing.com/contact), we’d love to talk to you and learn more about how we can help you build your business. **Want to more Google Mobile First Index Goodness? Check Out These References:** Google’s Announcement: Index Divide and Impacts: Case studies and real observations: **Categories:** SEO **Tags:** Digital Marketing, Google, Internet Marketing, Marketing, Optimization, SEO --- ### [Thanks Tips! Hootsuite + Instagram Integration](https://honeypotmarketing.com/social-media/hootsuite-instagram-integration-2015-update/) **Published:** August 13, 2015 **Author:** The Bee Team **Content:** \*Updated January 2021 Last week couldn’t have brought better news for community managers everywhere. In case you haven’t heard, Hootsuite has introduced its [new integration with Instagram!](http://blog.hootsuite.com/schedule-instagram-posts-in-hootsuite/) (Pause for applause.) ![Hootsuite Instagram Integration Tips ](https://honeypotmarketing.com/wp-content/uploads/HootsuiteInstagramIntegrationTips.jpg) As a community manager in the ever-changing social scene, there was always one thing I hoped for as I sat with phone in hand, waiting for the optimum time to unleash that content… and it was the ability to **schedule posts.** Finally, Hootsuite has heard the desperate cries of social media marketers everywhere and made our dream a reality! ### Hootsuite Instagram Integration Instagram has resisted the aspect of scheduling for a while, and for obvious reasons (they don’t call it INSTAgram for nothing). But with this new breakthrough, there is still one caveat. Instagram is sticking to its rules about not allowing third-party apps to post content to their platform. Instead, they’ve found a clever loophole to leverage. **And here’s how it works:** 1. The new scheduling feature does indeed allow you to schedule multiple posts from multiple accounts. That’s right, no more [user-generated content getting captured and forgotten](https://honeypotmarketing.com/save-a-photo-from-instagram/) in the abyss of your photos. 2. Once you’ve scheduled them, you then need to make sure you have [the updated Hootsuite App](https://hootsuite.com/products/mobile-apps) on your smartphone. 3. When the post is ready to go live, Hootsuite will send you a push notification to your device and from there you can upload it manually. So while technically it isn’t your typical Hootsuite scheduling function, it’s still a huge step forward to increasing productivity and planning capabilities. ### Tips for Community Managers So, what exactly does this new scheduling function mean to us in the social media realm? Our new Hootsuite-given superpowers include: - Being able to schedule and publish content, which makes [planning Instagram content strategies](https://honeypotmarketing.com/instagram-for-business/) more streamlined and sticking to schedules simple - Using a more structured process for monitoring and engaging with Instagram audiences (structure is awesome, especially when you have lots of goals to hit and clients to keep happy) - Being able to securely share access to Instagram accounts across teams - Creating team workflows with the full power of assignments and approvals…but for Instagram! All of these new abilities come together to help the eternally busy community manager free up some time and introduce a bit of order into their Instagram campaigns. ### Final Thoughts **I just want to give a big thank you to Hootsuite,** I’m sure community managers everywhere are toasting their name and anxiously waiting to see what’s next. Want the official overview? Watch this video to see the integration straight from the Owl. For more social media updates and other marketing tips for the digital world, keep in touch with us on [Twitter](https://twitter.com/honeypot_mkting) and [Facebook.](https://www.facebook.com/honeypot.marketing) You can feel free to [send us a shout out with your questions](https://twitter.com/honeypot_mkting) on Twitter, too, and we’ll answer them for you in our next Thanks Tips blog post. We’ll leave you with this amazing resource from **Kicksta**, which takes a deep dive into scheduling posts on Instagram! [**The Complete Guide To Scheduling Instagram Posts in 2021**](https://blog.kicksta.co/complete-guide-to-scheduling-instagram-posts/) – Everything you need to know about scheduling Instagram posts in the year 2021. Kicksta explores why it should be part of your social media strategy, the tools that you use to schedule posts, and strategies to make sure that you get it right. Till next time! ![honeypot bee](https://honeypotmarketing.com/wp-content/uploads/horizontal-logo-1.png "- digital marketing for growing businesses by honeypot marketing") **Categories:** Social Media **Tags:** Instagram, Social media marketing --- ### [Get Mobile-Friendly or No Search For You!](https://honeypotmarketing.com/seo/google-mobile-friendly-search-update/) **Published:** April 17, 2015 **Author:** The Bee Team **Content:** April 21st, 2015 – it could be just business as usual for you…or it could be the day all that lovely organic traffic that Google’s been sending you dries up into nothing. All because of the dreaded Google Mobile-Friendly update. You have heard about the Google Mobile-Friendly update right? Here’s what the big “G” announced back on February 26th: > Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. [~Google Webmaster Central Blog](http://googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-friendly-search.html "The Official Google Webmaster Central Blog") In Google’s own words – this update is going to have a *significant impact* on search results, which is probably why they saw fit to announce it ahead of time, which is in rare form for them. In fact, while the Penguin and Panda are synonymous with death and destruction among webmasters everywhere (I am exaggerating ever-so-slightly here), the mobile friendliness update is poised to easily eclipse their reach by affecting potentially 60% of the sites on the web. The fact that this change is happening shouldn’t be a surprise to anyone remotely aware of the popularity of smart phones and mobile browsing. While Google has long been recommending mobile friendly versions of websites, they’re finally drawing a line in the sand; It’s either get mobile friendly or be eliminated from mobile search (in other words – no search for you!). So with April 21st almost upon us, time is running out for you to get your site ready. Is it time to panic and look for a tall building to throw yourself off of? Well, not necessarily, step one is to determine if your site is mobile friendly or not according to Google. ## Is Your Site Mobile-Friendly? So how can you tell if your website is mobile friendly or not? Well, if the site was built five years ago or more, chances are it isn’t mobile friendly at all. However, if you worked with a reputable web designer in the past 3 years, it’s likely they would have recommended either a dedicated mobile website, or a responsive design website. Responsive design websites can adapt to any screen size, from desktop to tablet to smart phone automatically. Still not sure if your site is mobile-friendly? Enter the [Google mobile friendliness test!](https://www.google.com/webmasters/tools/mobile-friendly/ "Google Mobile Friendly test") Google has a free test that you can use to find out if your website is mobile-friendly, no guess work required. ### [![](http://content.screencast.com/users/miker75/folders/Honeypot%20Marketing%20Stuff/media/9bdf4fe3-1954-4c5f-a738-4c86813f3037/mobile%20friendly%20test.gif)](http://content.screencast.com/users/miker75/folders/Honeypot%20Marketing%20Stuff/media/9bdf4fe3-1954-4c5f-a738-4c86813f3037/mobile%20friendly%20test.gif) Did your site pass? If not, don’t panic just yet…first ask yourself the following question: ### Do I Need to Fix My Site Right Now? If your site needs to be mobile optimized, you have a few options. - You could get a mobile version of your website - You could get a responsive version of your website - Or you could do absolutely nothing at all While many web designers and developers will spout words like “mobilegeddon” and intone that it will be the end of your business as you know it if you don’t buy a new website (namely from them); this update doesn’t have to be doom and gloom. Don’t get me wrong; having a mobile friendly website is definitely a ‘best practices’ recommendation, and most of us aren’t in the position to pass up any additional “free traffic” we can get from Google. But choosing to upgrade to a mobile friendly website will also depend on the type of business that you have and whether your website is directly contributing to your earnings already. After all, a 60% decrease in 0% earnings still equals $0. If you’ve never been able to measure ROI on visitors to your website, and you don’t sell anything online, you may be among those who can afford to wait before you invest in a new or mobile version of your website. However, if you know for a fact that you’re getting a sizable chunk of organic traffic from Google right now and you’re not mobile friendly – then it’s gut-check time. You need to ask yourself if your business can handle losing a significant portion of that free Google traffic after April 21st. You’ll also want to look at your competition ***\[Ninja Tip:** run the mobile-friendly test on your direct competitors\]* and see if they’re in the position to leapfrog your website. If your industry is rife with mobile-friendly competition, you’ll need to get your site optimized if you want to stay visible in Google’s organic search. ### How Much Mobile Traffic Does My Website Get? To find out how much of your traffic is mobile, you can check Google Analytics, or your email service provider for data. For instance, in Google Analytics you can check out the percentage of your mobile visitors and what their bounce and conversion rates look like. Here’s how: 1\) Login to your Google Analytics account. 2\) Click on “Audience” 3\) Click on “Mobile” This will tell you all that you need to know in terms of how many mobile visitors you get to your website. If there is less than 10% of mobile coming to your website, chances are you’re in no huge rush to get a mobile-friendly version of your site up and running. Not even 20% of the traffic to Honeypot Marketing.com is from mobile visitors as you can see below: [![](http://content.screencast.com/users/miker75/folders/Honeypot%20Marketing%20Stuff/media/280f1672-ce6e-4e35-b722-656c8fd0d3d5/mobile_traffic_to_honeypotmarketing.png)](http://content.screencast.com/users/miker75/folders/Honeypot%20Marketing%20Stuff/media/280f1672-ce6e-4e35-b722-656c8fd0d3d5/mobile_traffic_to_honeypotmarketing.png) *\[**Ninja Tip:** For a more accurate picture of the amount of mobile traffic, expand your date range from 1 month to 3 or 6 months. You can also compare 2015 with 2014 and see how much (or how little) mobile traffic has increased to your website versus the previous year.\]* Don’t have web analytics hooked up to your website? We won’t judge you….but really? You don’t have analytics for your website???? Seriously, another way to get a sense of the ‘mobility of your audience’ (I just made that up) is to check your email service provider’s stats. Mailchimp, for instance has a report that breaks this down for you. Just click on your list, then click “stats” and scroll down and you can see something like this: [![](http://content.screencast.com/users/miker75/folders/Honeypot%20Marketing%20Stuff/media/d265bb62-359b-4690-9a60-f7a25d42a638/mailchimp_desktop_vs_mobile_stats.png)](http://content.screencast.com/users/miker75/folders/Honeypot%20Marketing%20Stuff/media/d265bb62-359b-4690-9a60-f7a25d42a638/mailchimp_desktop_vs_mobile_stats.png) This will at least tell you the percentage of mobile visitors who read your emails, and if they click any of the links to your website – they’ll be surfing your website from their phone. The example above is from my personal Mailchimp account for one of my sites. It shows almost half of my subscribers are reading my emails on their phone, so making sure my site is mobile friendly makes a lot of sense – especially if I’m trying to sell anything to the mobile crowd. ### Steps To Get Your Website Mobile Friendly Now that you know: 1\) That your site is/isn’t mobile-friendly 2\) The approximate amount of mobile traffic to your website 3\) Whether your website is responsible for generating sales for your business You can make an educated decision on whether you need to make your site mobile-friendly right now, or perhaps hold off a little bit longer. Honeypot Marketing recommends having a mobile responsive website that adapts to any screen size so that your online presence can handle whatever screen your audience happens to use; that’s what we use (and you can see above that we passed with flying colours!). Need help with getting your website mobile friendly? We can help, [just drop us a line](https://honeypotmarketing.com/contact-us/ "Get in Touch!") and let’s talk responsive website design and the ‘mobility of your audience’ (sorry – I just had to throw that in again). P.S. Keep in mind that it will take at least a few days before the new mobile-friendly search update is reflected across all of Google’s data centers world wide; so even if your website isn’t mobile friendly just yet – it *shouldn’t* disappear from mobile search exactly at 12 am on April 21st. **Categories:** SEO --- ### [Essential Skills Every Marketer Needs in 2015 (with Resources)](https://honeypotmarketing.com/digital-marketing/marketing-skills-2015/) **Published:** January 1, 2015 **Author:** The Bee Team **Content:** Before we dig into the article, I’m throwing up a blogging challenge and I’d invite you to do the same! Here it is: \[box type=”note”\]My 2015 personal commitment to write 2 quality blogs posts (minimum 500 words, topics must be marketing and/or growth hacking) right here on the [Honeypot Marketing Blog](https://honeypotmarketing.com/news) or my personal blog at each and every week. If I trip up and miss my target, I will be donating $10 for **each** weekly infraction to [The Canadian Breast Cancer Foundation](http://www.cbcf.org/Pages/default.aspx). You heard it here first. If I somehow manage to make it through 2015 producing a minimum of 104 quality articles I’ll **donate a minimum of $250** at the end of 2015 in addition to any infraction penalties!\[/box\] A brand new year is upon us. Before diving into 2015 and all of the promise it holds, it’s an ideal time to reflect on our experiences over the past year and what we have to look forward to in the upcoming year. At this point, you’ve likely seen this comment in every business related article: Marketing became even more complex in 2014, with new platforms, users consuming media in new an exciting ways, and making purchasing decisions in drastically different ways than ever before. We are indeed herding cats… \[youtube id=”m\_MaJDK3VNE” align=”center” mode=”lazyload” autoplay=”no”\] We saw the rise of SnapChat, Yo, and Instagram to name just a few. YouTube matured from an “online video” platform into a video consumption platform for the masses. Mobile has crossed the divide into the average consumers day-to-day life. No longer is it the tech elite who are sporting highly advanced mobile devices and using these cool devices daily. It’s your mom and grandfather. \[box type=”note”\]**Fun fact:** the largest single growing demographic using social media is the 65+ crowd with 34% of seniors in Canada connected to popular social networking platforms.\[/box\] BitCoin went from being an interesting toy to being a mainstream payment method, unlocking significant opportunity for businesses and individuals. The Internet of Everything is coming very soon, the interconnectedness of our world is accelerating. As modern marketers attempting to navigate the complex waters of the modern business landscape what do we need to know to be successful in 2015? First, let’s cover some core philosophies we carry with us everyday at The Hive: - Marketers do not simply accept the product as it is, we listen, measure and recommend specific products changes that will have a positive effect on the business. - Marketers are no longer simply waving banners and shouting from mountain tops. We are data driven, technical and care deeply about the person on the other end of the line. - Marketing teams have the potential to be highly effective collaborative “lynch pin” groups bringing together development, sales, product, executive and design teams. Now that we’ve got that out of the way, let’s talk about what we need to work on this year… ### Understanding (and Being Comfortable with) Code \[sixcol\_one\] \[/sixcol\_one\] \[sixcol\_five\_last\] The days when the marketing team simply handed off marketing creative and concepts to development and design teams should be dead and gone. Technically savvy, constantly learning, enabled marketers are indeed unicorns, able to manage marketing execution in real time. Hopefully this classic quote by David Packard will lose relevance: \[quote\]Marketing is too important to be left to the marketing department.\[/quote\] Code skills begin with HTML and CSS. These are the basic building blocks of your capabilities, next steps would include an understanding of web technologies; how data, consumer activities and performance are affected by your marketing efforts. Getting started in understanding code is easy, we’re lucky to have access to low cost, great platforms like Codecademy. Keep in mind you don’t need to be a code warrior, you do need to understand what you’re looking at and how things work together. You’ll be more effective, knowledgeable and empowered to achieve those targets you’ve set, developers won’t scoff at us marketers (well maybe they simply won’t scoff as much!) and we’ll be able to execute rather than write execution briefs. These skills make us valuable in the “new normal” landscape of modern marketing. Some great places to hone your coding skills: - [Codecademy](http://www.codecademy.com/) - [Treehouse](http://teamtreehouse.com/) - [Coding Meet-Ups](http://coding.meetup.com/) - [GitHub ](http://github.com): just do it! When you do, please [connect with me, I’m Dannomatic](https://github.com/dannomatic) - [CodeAnywhere](https://codeanywhere.com/) simply an awesome tool \[/sixcol\_five\_last\] ### Data and Business Analytics \[sixcol\_one\] \[/sixcol\_one\] \[sixcol\_five\_last\] Are you still looking at the Sessions Overview in Google Analytics and cheering when the chart goes up and to the right? Oh my. Taking time to understand how our efforts are impacting the business directly will make the difference between statements like: \[quote\]Half the money I spend on advertising is wasted; the trouble is I don’t know which half. ~ John Wanamaker\[/quote\] and being able to make data driven, knowledgeable and thoughtful decisions. With the number of different data points available it’s important that we all consistently hone our ability to derive insights using tools such as Google Analytics, KISSMetics, CrazyEgg and all of the platforms we use regularly such as Hubspot, MailChimp, Pure360, ActOn and other marketing platforms. 2015 is the time for us as Marketers to quantify our efforts regularly, understand how to measure those efforts and translate those results into the next steps of any marketing campaign. Always remembering that we are working to **extract actionable information from the data**, not simply trying to defend a particular campaign. Handy Analytics Resources: - [Google Analytics Academy](https://analyticsacademy.withgoogle.com/explorer) - [The KISSMetrics Blog](https://blog.kissmetrics.com/) - [Occam’s Razor by Avinash Kaushik](http://www.kaushik.net/avinash/) - [The CrazyEgg Blog](http://blog.crazyegg.com/) \[/sixcol\_five\_last\] ### Design and Implement Marketing Execution Roadmaps \[sixcol\_one\] \[/sixcol\_one\] \[sixcol\_five\_last\] \[quote\]Ideas are Cheap and Abundant. Execution is Everything.\[/quote\] Ideas are extremely cheap. Execution is everything. Planned execution is the goal we all need to set for ourselves on a regular basis. Roadmaps are good, they reduce friction, make execution steps clear to everyone involved, provide clarity of purpose and set teams up for success rather than prime them for failure. Too often Marketers are put at the end of other individuals and team whips. What’s the solution? Planning, clarity and communication. Your peers will respect the process, after a few model run throughs you’ll see the benefit of your hard work. Marketing campaign roadmaps include the following elements: - **The Campaign Overview.** It includes the 5Ws of the campaign with details, next steps, responsibilities, flight dates and KPIs being measured. - **Create Wireframes.** They are critical to success, they layout the process, language and flow you are anticipating to occur during the marketing process. - **Lay out the Nurturing Process.** We only wish we could convert 100% of leads to customers. Some people simply are not ready for that, but we definitely don’t want to lose or even worse ignore them. - **Growth Hacking Strategies and Steps.** We won’t simply post and pray, nor will we simply throw up paid efforts to drive individuals to a conversion. We’ll get creative, get out there and promote our product through numerous channels: PR, community, social, content, video, infographics are some examples. What are we going to do and how are we going to do it? Defining this will make execution clear and defined. These roadmaps are the bread and butter of the modern marketer, they don’t need to be elaborate. They will most certainly reduce friction freeing you to achieve your acquisition, growth and revenue goals. Which is after all why we’re doing all of this marketing in the first place. Some great marketing planning resources include: - Vidyard’s [Guide to Developing a Video Marketing Strategy](http://www.vidyard.com/blog/how-to-develop-a-video-marketing-strategy/) - Eloqua’s [Roadmap for Personalized Marketing](http://blog.eloqua.com/how-to-create-a-roadmap-for-personalized-marketing-v2) - Shameless plug 🙂 [The Honeypot Marketing Grow Programs](https://honeypotmarketing.com/grow/) - Smart Insight’s [Developing a Marketing Roadmap](http://www.smartinsights.com/digital-marketing-strategy/developing-a-marketing-roadmap/) although it’s from 2013 it’s frequently updated and fantastic \[/sixcol\_five\_last\] ### Develop User Experience (UX) Skill Sets \[sixcol\_one\] \[/sixcol\_one\] \[sixcol\_five\_last\] \[quote\]User Experience (UX) involves a person’s behaviours, attitudes, and emotions about using a particular product, system or service.\[/quote\] It’s not just about the layout of the page and the technical design implications of your product. It’s about the person at the receiving end of your product, how they feel, what emotions are triggered. These are extremely important issues. User Experience is about much more than the clicks a person takes and it often occurs outside of the interaction episodes which take place. It’s how they feel about your product? What do their friends say? What does the media say? How is your brand perceived? When we are focusing on User Experience we see good overall user experience with a company’s products as critical for securing brand loyalty and enhancing the growth of customer base. As Marketers who are talking to people in so many different places, it’s critical that we appreciate, understand and continually focus on the experiences of our communities. I’m also purposely using specific terms (words matter) users are customers and they are people. User and customer bases are communities. We need to build communities and relationships in 2015 more than ever. Focusing on developing our User Experience skills into practical action should be high on the list of priorities throughout the year. I know it’s high on my personal list. **Some great User Experience resources:** - [UX Apprentice](http://www.uxapprentice.com/) - [Treehouse’s UX Basics Course](http://teamtreehouse.com/library/ux-basics) \[/sixcol\_five\_last\] ### Hone Those Writing Skills \[sixcol\_one\] \[/sixcol\_one\] \[sixcol\_five\_last\] \[quote\]Substitute ‘damn’ every time you’re inclined to write ‘very;’ your editor will delete it and the writing will be just as it should be. ~ Mark Twain\[/quote\] Even though we’re literally barraged with new technologies on a daily basis, the written word continues to dominate as a required skill for every marketer regardless of background, role or experience. Believe it or not, I’ve actually run into numerous “marketing professionals” who will claim to either not write or (even worse) don’t give writing the importance it deserves. Let’s agree on one thing: words matter. They matter alot. As a Marketer, heck as a person, writing and more importantly communication is one of the most important skills we can hone on a regular basis. If you’re a marketer in 2015 here are the items I would suggest: Dedicate yourself to **blogging on a regular basis**, at minimum on a weekly basis. There is no excuse no to do it. Pick your platform: Medium, WordPress, Quora, LinkedIn whichever and just do it. I’ve committed to content creation on a regular basis, I am now committing to a 2 post per week schedule for 2015. \[box type=”note”\]My 2015 personal commitment to write 2 quality blogs posts (minimum 500 words) on https://honeypotmarketing.com or http://dannedelko.com each and every week. If I don’t commit to it, I will be donating $10 for each weekly infraction to [The Canadian Breast Cancer Foundation](http://www.cbcf.org/Pages/default.aspx). You heard it here first. If I somehow manage to make it through 2015 producing a minimum of 104 quality articles I’ll donate $250 at the end of 2015 in addition to any infraction penalties!\[/box\] It’s not going to be easy, but it’s a challenge I’m willing to stay up late into the night or early in the morning to commit to sticking with all year long. **Focus on form and flow**: writing is on one hand natural, on the other hand it’s extremely awkward. It can be hard to get your point across to a potentially “uninformed” audience. When I say that, I mean the reader cannot reach into your brain and glean your meaning, it’s our job to convey that through form and flow. Making sure **writing serves a purpose**: creating content for the sake of creating content is nothing more than white noise. Laying out even a basic content strategy and sticking to it is important. We all need goals and once readers understand the goal of your content creation, they’ll come back for more. As long as you (and me) are consistent! Another personal goal of mine for 2015 is to develop my **script writing skills** as it applies to video content creation. It’s a completely different spin on content creation but it’s a rewarding and valuable process. In 2015 every Marketer should really commit to a similar set of challenges. Our ability to communicate as marketers, the words we use in print, on websites, landing pages, calls to action, on social media outlets and everywhere is fundamentally core to our profession. Also keeping in mind that writing is a **damn** very difficult thing to do. **Some of my favourite writing resources:** - [CopyBlogger](http://www.copyblogger.com/blog/) - [Buffer Blog](https://blog.bufferapp.com/) - [The Vero Blog](http://blog.getvero.com/) - [The Unbounce Blog](http://unbounce.com/blog/) \[/sixcol\_five\_last\] ### Create a Diligent Persona Development Process \[sixcol\_one\] \[/sixcol\_one\] \[sixcol\_five\_last\] \[quote\]If it was true today, it might be untrue tomorrow. ~ Janet Morris\[/quote\] Persona development is a core process that’s required in order to truly understand who we are speaking to. It’s deeper than demographic profiling, much deeper. It touches on philosophies, pain points, motivations, language styles. It’s a focus on the person not the demographic. Once we begin to understand our customers and community we can work to connect to them in substantial ways. Persona development is an ongoing process of talking to people, understanding them. It’s not a front loaded, “one and done” process although it is often treated that way. Becoming comfortable with the process, and in fact creating a process is key successful ongoing persona development. Here at Honeypot we spend alot of time working on our own **Persona Development Process**. In 2015 we’re focusing on the “Never Ending Persona”. It includes consistent communication with real people on a regular basis, capturing the psychology of the people that make up the communities we are trying to speak with. In order to be successful it’s our goal to build the Never Ending Persona into our products and services and those of our awesome clients. It’s an exciting and satisfying goal for the upcoming year. After all, **talking to the people that care about what we’re doing** is a very enjoyable experience. **Persona Development Resources:** - Buffer’s [Marketing Personas: The Complete Beginner’s Guide](https://blog.bufferapp.com/marketing-personas-beginners-guide) - [Up Close and Persona](http://www.upcloseandpersona.com/) - [Personas by Usability.gov](http://www.usability.gov/how-to-and-tools/methods/personas.html) - [Personas: The Art and Science of the Person Behind the Visit via Moz.com](http://moz.com/blog/personas-understanding-the-person-behind-the-visit) \[/sixcol\_five\_last\] There will always be more to work on as Marketers, I’m sure next year when we’re talking about 2016 things will look the same but drastically different (if that makes any sense!). I look forward to hearing your thoughts and comments on what I believe to be essential skills for every Marketing professional in 2015. \[box type=”note”\]**Drop a comment below** or **[connect with me on LinkedIn](https://ca.linkedin.com/in/dannedelko)**, I’d love to speak to you publicly or privately.\[/box\] Now go forth, conquer and have an awesome 2015 full of success! **Categories:** Digital Marketing, Growth Hacking **Tags:** Growth Hacking --- ### [Google Analytics: are your 30 day comparisons wrong? Thanks Tips!](https://honeypotmarketing.com/conversion-optimization/google-analytics-comparisons/) **Published:** July 10, 2014 **Author:** The Bee Team **Content:** It’s common for any one of us marketers and business people to want to view our current 30 day performance versus previous 30 day performance when using Google Analytics. When used in conjunction with some fore thought, analysis, funnels and segmentation you can gain **significant insights** into your most recent activity and how it has impacted your business. There’s only one minor problem with the default Google “Previous 30 Day” settings. If you use the canned defaults for comparative analysis, you could be looking at the **wrong information**. ![Google Analytics comparing apples to oranges](https://honeypotmarketing.com/wp-content/uploads/Audience_Overview_-_Google_Analytics.jpg)Apples & Oranges?When using the default 30 days prior Google Analytics will use the **absolute 30 days prior**, rather than the relative day of the week. Our **Sunday** traffic and conversions are significantly different than our **Tuesday** traffic and conversions, we’re also sure you’re in the same analytics boat. Let’s fix this and you should see some significantly different results: ![Google Analytics comparing proper dates](https://honeypotmarketing.com/wp-content/uploads/ProperDates_Audience_Overview_-_Google_Analytics.jpg)This makes more sense!Additionally, when we create and manage a content and conversion strategy we optimize content delivery, which often means regular post days of the week for certain types of content. Using the defaults means we are comparing apples to orange rather than apples to apples. The simple fix? **Adjust your 30 day comparisons to reflect a normalized calendar day rather than 30 specific days.** Once that’s done you can save your rolling report as a short cut or to a new dashboard. **One final note:** Google Analytics is a powerful tool when setup properly and used to delve deeply into your business performance. Stay tuned for more on goals, funnels, conversions, and segmentation! **Categories:** Analytics, Conversion Optimization --- ### [Social Contesting, Software, CASL and You](https://honeypotmarketing.com/social-media/social-contesting-apps-casl/) **Published:** June 7, 2014 **Author:** The Bee Team **Content:** If you believe you don’t need to pay attention to CASL because you don’t utilize email marketing in your business strategy, you might want to think again. The Canadian Anti-Spam Legislation was made to protect against any violation involving telecommunications including text messaging, distributing applications, and yes even **social media**. This is the Canadian government’s attempt to weed out spam, malware, and other malicious content from our inboxes and beyond. The first thing you should do to save yourself the headache of a huge CASL fine is brush up on **possible CASL violations**: - **Sending commercial electronic messages** (or CEMs) without express or implied consent (by the way, this includes direct messaging on social networks). - **Installing computer programs** on another person’s computer system without their express consent (don’t settle for implied consent, get express!) - **Using false or misleading electronic representations** to promote a product, service or business (now you must clearly identify the sender and any third parties involved or else face a hefty fine). - **Collecting electronic addresses** without authorization (unless they are displayed in a conspicuous manner and do not have a disclaimer against CEMs- commercial electronic messages). - **Collecting personal information** by accessing a computer system in violation of an Act of Parliament. Now that you know the basics of what you shouldn’t do, you’re a little more prepared to handle the upcoming changes. Another good defence for avoiding CASL fines is **being aware of how the legislation will affect the messages your business sends everyday**– including those on social networks. Social Media & Contesting Social media contesting is a very effective tactic to engage with new qualified leads, but **if you want to continue to use social media and contesting after July 1st**, you should take a look at some of the ways CASL will apply to social networks and specifically to social contesting: 1. **A like, comment, or follow** does not count as implied consent to contact the user in the future (so don’t start messaging anyone who likes you on Facebook, or they won’t like you for long). 2. Direct messages on social networks must abide by the 3 rules of CEM handed down by CASL: **obtain recipient consent, clearly identify sender, and include an unsubscribe mechanism.** 3. **LinkedIn is already CASL Compliant**, so feel free to utilize your InMail, social selling and [LinkedIn Premium](http://premium.linkedin.com/premium?trk=pre_jss_h_all "LinkedIn Premium Resources") resources if you have an upgraded account. 4. **Adding a disclaimer** to your direct messages encouraging the recipient to respond with a request to unsubscribe does satisfy the mechanism requirement. 5. You’re going to want to **implement a process for tracking the consenting contacts you gather from social networks**– there is no longer a 10 day unsubscribe grace period like with [CAN-SPAM](http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business "CAN-SPAM, American Anti-Spam Legistlation"). 6. You **can’t obtain consent** through social networks by direct messaging the contact and requesting it (but there are some exemptions, so [know your CASL](https://honeypotmarketing.com/casl/ "Introduction to Canadian Anti-Spam Legislation") well!) 7. Speaking of exemptions, when it comes to **family members or personal relationships**, CASL may not apply. What’s the legal definition of a friend? The government’s outlined it for you: > *“A “personal relationship” requires that the real identity of the individual who alleges a personal relationship is known by the other individual involved in such a relationship (as opposed to instances where a virtual identity or an alias is used). Using social media or sharing the same network does not necessarily reveal a personal relationship between individuals. The mere use of buttons available on social media websites – such as clicking “like”, voting for or against a link or post, accepting someone as a “Friend”, or clicking “Follow” – will generally be insufficient to constitute a personal relationship.”* 8. When executing your social contest, **be sure to include your express consent opt-in check box** which must be left blank for the contact to check themselves if they would like future CEMs from your business (and if you’re planning on subscribing them to any of your- or other third party- promotional or marketing lists after they enter, there needs to be a separate check box and disclaimer for that too). 9. If you haven’t already, developing a set of **best practices surrounding your social media communications** (or really any communications that fall under CASL) would be a wise decision. Not only will it help you comply with CASL, but it’ll have other positive impacts on your marketing efforts too- it’s just the smart thing to do. Canadians are also **protected against malicious applications under Bill C-28**. Sometimes apps are unknowingly downloaded, piggy-backed onto other applications, or perhaps you just thought you were getting the free version of your favourite game. Harmful malware can give cyber criminals access to your contacts, your photos, your calendar, or they could even remotely gain control of your mobile device. The Government of Canada provides some solid **basic tips for [avoiding damaging downloads](http://fightspam.gc.ca/eic/site/030.nsf/eng/00245.html "Official Fight Spam Website")**– we have to do our part too to help eliminate spam. Learning to recognize suspicious CEMs or apps is one of the best ways to ensure we can continue to use messaging like email with credibility and success. To continue shedding some light on the grey areas of CASL, have a look through the rest of our [free CASL Resource Centre](https://honeypotmarketing.com/casl). --- *While the above information was sourced from credible resources including the official fightspam.gc.ca government website, it should not be taken as binding legal advice- we advise you to seek professional legal council if you believe you have an issue.* **Categories:** CASL, Marketing, Social Media **Tags:** CASL, Social Contesting, Social media marketing --- ### [What is CASL? The Basics of Bill C-28](https://honeypotmarketing.com/social-media/casl-basics/) **Published:** May 29, 2014 **Author:** The Bee Team **Content:** ### Looking for more CASL? **Q&A + Resources: [The Honeypot CASL Resource Centre](https://honeypotmarketing.com/casl/)** **Deep Dive: [4 Things You Probably Didn’t Know About CASL](https://honeypotmarketing.com/4-casl-facts/)** Welcome to the beginning of a month long CASL-a-palooza here at the Hive. We’re going to be publishing a constant stream of practical and actionable CASL information so you’ll be prepared for the coming changes this July 1, 2014. Let’s dive right in with some background on CASL, talk about where Bill C-28 came from and where it’s going to take us. First things first, CASL has been with us for 3.5 years as shocking as that may sound, however it’s had no enforcement in that time. Imagine you have a speed limit posted but no tickets could ever be issued for speeding. Although most people would stay within reasonable bounds of the limit there would be a few who just go crazy and drive 160km/h in a 100km/h zone at all times. CASL is the speeding ticket, and it can be a hefty one. ## What is the intent of CASL? The intent of CASL is to deter the most damaging and deceptive forms of spam, such as identity theft, phishing and spyware, from occurring in Canada and to ***help to drive out spammers***. This makes CASL a good thing. Why? 1. Spam is bad. 2. Unsolicited electronic communications are bad. 3. It’s annoying to enter a contest using a paper ballot and all of a sudden get random promotional and marketing emails. *If you’re a marketer and reading this, I know you’ve done this, admit it!* 4. Being the recipient of what many in business call the “email blast” is the most annoying thing I can imagine, a completely un-targeted non-personalized message that truly means nothing to me. *I have to qualify that I also despise the cringe-worthy term “email blast” under any circumstances.* 5. Have you ever unsubscribed and magically emails continue to be sent to you? Yep. Me too. 6. From a marketing perspective unqualified email lists suck. Open rates are terrible, complaints abound and the message simply isn’t delivered. Not much point to them so hyper qualifying will now be law. *It’s not often I say this but “Thank You Government of Canada”.* You should also use the Canadian Government’s Fight Spam Website as your primary resource: [www.fightspam.gc.ca](http://www.fightspam.gc.ca/) and of course the extensive (and practical) resources right here at Honeypot Marketing. When talking about electronic communication, and let’s note that distinction CASL is about more than email. It’s covers telephone and any electronic method of communications: SMS, voice, email, anything electronic. In many ways everything is electronic in 2014. It also deals with other electronic threats to commerce, such as the **installation of computer programs** and the alteration of transmission data, without express consent. These threats also include the installation of malware, such as computer viruses. **A note to software developers: your work needs to be CASL compliant.** And finally to quote the government: > These violations include, but are not limited to, spam, malware, spyware, address harvesting and false and misleading representations involving the use of any means of telecommunications, Short Message Services (SMS), social networking, websites, URL’s and other locators, applications, blogs, Voice over Internet Protocol (VoIP), and any other current and future internet and wireless telecommunication threats prohibited by Canada’s anti-spam legislation. ## Got it. Now What? Assuming you’re the sender of electronic messages there are three basic things you need to do and I sincerely hope you’re doing these today: 1. Gain diligent (trackable) consent from the user. 2. Provide your complete contact and identification information. 3. Provide simple, immediate and clear unsubscribe mechanisms. Consent is the interesting topic here. Currently you’re probably doing one of two things: **implied consent** or **no consent at all**. We see “no consent at all” every day here at Honeypot. This includes: 1. Paper ballot inclusion into a marketing list without any expressed consent. 2. “Fishbowl” marketing. Meaning I went to a conference and dropped my business card, suddenly I’m in a sales and marketing campaign. 3. Address harvesting. I got some nifty software that pulled people information from Facebook or some other forum. 4. I bought a list and here it is in Excel format. **All** of the above are violations of CASL. I would strongly recommend not doing that any more, not to mention the fact that you should never have done it in the first place to be quite blunt. ## What Do I Do Now? Lots. You can start by doing the following to get your house in order: 1. Get yourself a proper marketing platform and system. These include Hubspot, ActOn or Mailchimp, you need to centralize information. 2. Make sure you sweep through your organization and find out where consumer information came from and who is using it for what. No more cowboy sales and marketing efforts. 3. Create a clever series of “opt-in” campaigns in the month of June. Get that consent, make it worth your leads and customers time. 4. Do not send your monthly “e-blast” before addressing your CASL diligence and requirements. Fines suck, the process will suck even worse especially if you made a mistake rather than acted maliciously. 5. Do The Right Thing. If you think it might be wrong then you’re right, it’s wrong. CASL is both simple and complex at the same time. **Don’t get stuck in the semantics and weeds**, be straight-forward and truly consider what you communication process looks like as you market, and grow your business. If you’re looking for more CASL news and information then be sure to check out **[4 Things You Probably Didn’t Know About CASL](https://honeypotmarketing.com/4-casl-facts/)**. **Categories:** CASL, Digital Marketing, Marketing, Social Media --- ### [CASL - 4 things you probably didn't know about the new law](https://honeypotmarketing.com/digital-marketing/4-casl-facts/) **Published:** May 29, 2014 **Author:** The Bee Team **Content:** ### Looking for more CASL? **Q&A + Resources: [The Honeypot CASL Resource Centre](https://honeypotmarketing.com/casl/)** **Start Here: [What is CASL? The Basics of Bill C-28](https://honeypotmarketing.com/casl-basics/)** **You are Here: [4 Things You Probably Didn’t Know About CASL](https://honeypotmarketing.com/4-casl-facts/)** July 1, 2014 is going to be a big day here in Canada. It marks the introduction and enforcement of the Canadian Anti-Spam Legislation otherwise known as CASL. I’m going to begin this post with the standard IANAL (I Am Not A Lawyer) disclaimer, if you think you have a unique case and questions around how CASL will apply to your business then simply complete this simple form and we can connect you with a number of CASL specialists. The Canadian Anti-Spam Law or CASL will: - affect every part of your business from sales to marketing and finance to operations. - require you to provide a “diligence system” that can track all consumer communications and histories. - fundamentally change the way you collect and communicate to your leads, contacts and customers. - force businesses to implement a process around the collection of consumer information. - be good for the consumer and be good for business. We’ll be launching our ongoing CASL blog series and resource centre throughout the month of June in anticipation of CASL implementation on July 1, 2014. For the record all of us here at Honeypot Marketing are heartily in favour of CASL, these best practices will make our marketing efforts more effective. Gone will be the days of the “email blast” or the “I’ve got a list here in an excel spreadsheet”. We say good riddance to that! What I do want to review beyond the basics of CASL are ***4 things you probably did not know about the Canadian Anti-Spam Legislation***. ## **Due Diligence Defense** If you can demonstrate that best practices are in place for your email policies, this will likely be a reasonable defense against CASL claims. We strongly recommend a platform such as Hubspot, ActOn or Mailchimp that will allow you to access consumer data in a central and easily accessible location. ## **Identify Sender – Agencies Beware** CASL requires the sender’s name and postal address. If the message is sent on behalf of another person, that person must be identified as well, along with a statement indicating which is which. ## **CASL Applies to Transactional Email** Transactional emails include confirmations, receipts, payment notifications and any system emails. If you’re including a marketing or promotional message within these electronic communications then they fall under CASL regulations. ## **It’s About More than Email** CASL is broad and covers more than email. Thus, no bulk distinction exists in the law—even one-to-one marketing messaging must comply. ## Unsubscribes Need to Happen Immediately Most marketers adhere to the US version of spam laws known as CAN-SPAM, which has a 10-day grace period of processing an unsubscribe. Those days are gone, subscriptions must be handled immediately, without a sign-in required and must occur in a simple process. **Our advice:** separate the unsubscribe process from a user profile centre on your website. In summary, CASL is very real and very real fines will be handed down after July 1. At the end of the day give clear notice and describe what you’re doing. Set proper expectations, and you’re likely going to be okay under CASL. ## What Happens If… ***“Oops. We accidentally sent an unsolicited message to a Canadian subscriber.”*** Relax. Take a deep breath. CRTC and Competition Bureau have a process called an “undertaking.” Mistakes and errors occur. When this happens, marketers can and should preemptively say, “We made a mistake and won’t do this again.” Technical errors also occur, you heard of the SNAFU syndrome? Flat fines may be applied to such situations. But, if you show good faith to not repeat them, you’ll be in good standing. Of course, we should all be careful about errors. **It’s not all doom and gloom!** Regulations commissions have also said that they have no interest in interfering with legitimate marketers. Stay tuned, we’ve got much more on the CASL front including a targeted series of articles as it applies to every area of your business including CASL for: 1. The Hospitality Industry. 2. Sales Teams. 3. Marketing Teams. 4. Agencies. 5. B2B Sales and Marketing. Your best bet is to subscribe to our blog to keep informed about CASL, privacy and business in Canada. **Categories:** CASL, Digital Marketing --- ### [Email Deliverability, CASL and Content Marketing : The Honeypot Buzz](https://honeypotmarketing.com/marketing/casl-email-content-marketing-wrap/) **Published:** December 14, 2013 **Author:** The Bee Team **Content:** As we’re speeding towards Christmas and everyone is trying to meet the before taking some time off with family and friends we’re excited to introduce our weekly marketing digest : **The Honeypot Buzz**. **Our goal:** more signal, less noise and giving you the distilled news that will have a positive impact on your marketing efforts. ## Google changes the way images are delivered to Gmail users. Ever wonder why in GMail you would be asked to “always display image from \[insert name here\]? Well, they did this to protect you from unknown senders who might try to use images to compromise the security of your computer or mobile device. Typically we as the sender would host our email images elsewhere, our Email Service Provider (ESP) servers for example. The big change? Google is now automagically hosting images delivered to their users. When our recipients choose to load an image, they share a lot of information about themselves, including their location and the kind of device they’re using. We as Marketers also learn, of course, that someone has opened our email. ### What does it mean? For the quality marketer, the change will likely affect our multiple open rate counts but it should also make our unique open rates more accurate. Also, our end users will by default see more of the images we send, more of the time. To quote our good friends over at Mailchimp: “You’ve got to love Google for shaking things up every now and then. Gmail’s tabbed inbox changed how subscribers opened our emails, and now image caching changes how we track those opens. The good news is that we’re still able to track unique opens for each and every one of your subscribers.” We couldn’t agree more! ## Those crazy Canucks : CASL Coming into Force Next Year We’re all set to launch one of the world’s most rigid anti-spam laws better known as Canadian Anti-Spam Law or CASL on 1st July, 2014 – there will be some significant changes for marketers coming down the pipe in 2014. In the words of James Moore, Industry Minister the law is targeted and intended to “ban the most deceptive forms of spam like identity theft, phishing and spyware” however this will have big implications for how we communicate with consumers. Although a scary proposition for many marketers, the reality is that we simply need to acquire direct consent from the end user before communicating to them. What does that mean? Re-engagement campaigns, creating better content, and being charming in all of your marketing efforts. No more “automatically” registering individuals to an email or promotional list which they have not expressly consented to being a part of. Since the penalties ring up to the tune of C$1Mn for individuals and C$10Mn for firms can be imposed under CASL, it’s an important topic of conversation. The good part? **We’ve got you covered with an upcoming series and webinar with a leading CASL legal expert** who will be able to answer any and all questions you as a marketer and business pro may have. Learn more at Spam Fighter. ## How to simplify your content marketing efforts via Moz.com Content, content, content. It’s the thing we all talk about yet it becomes one of the most difficult things to produce consistently for our inbound marketing efforts. Like Jason mentions in his post “[Simplify Your Inbound Marketing Process: Focus on Content Assets](http://moz.com/blog/simplify-your-inbound-marketing-process-focus-on-content-assets)” on the Moz blog, we also spend approximately 70% of our time here at Honeypot on content creation: email, landing page, blog, and video. His strategy is one we’ve evangelized for a very long time, specifically: create re-usable “evergreen” content that can take many forms such as a slideshare, email series, blog series and tie directly into a conversion point on your website or landing page you can then take that core content and craft a social communication around one piece of content. Re-use, re-purpose and re-engage. It’s faster, more effective and far more efficient. If there’s one thing you read this morning I would personally recommend reading this over your morning cup of coffee: [Simplify Your Inbound Marketing Process: Focus on Content Assets](http://moz.com/blog/simplify-your-inbound-marketing-process-focus-on-content-assets). Some things to think about leading into what is bound to be a hectic week for everyone! \[box type=”tick” size=”large” style=”rounded” border=”full”\]If you’re interested in effective and engaging marketing then we’re interested in you! If you’ve got something to say, want to write a guest post on our blog or simply want to sit to discuss how to communicate effectively in a noisy, complicated landscape then we want to meet you.\[/box\] **Categories:** Marketing **Tags:** Content Strategy, Email Marketing --- ### [The "gotcha" behind Facebooks loosened contest rules.](https://honeypotmarketing.com/social-media/facebook-contest-rules-marketers/) **Published:** September 4, 2013 **Author:** The Bee Team **Content:** Social marketers rejoice! And um, Social marketers increase your budgets! I’ll get to the “why” of that statement shortly, for now let’s discuss what’s happening here. There was a [time when Facebook contesting applications were required in order to promote on Facebook](https://honeypotmarketing.com/facebook-contest-policy-updates/). Specifically you **could not** use the News Feed, Likes or Comments as the tool or metric for contest entries or for selecting contest winners. Well marketers, rejoice. [Facebook has recently loosened up contesting restrictions](https://www.facebook.com/facebookforbusiness/news/page-promotions-terms) and allows businesses to: 1. Collect entries by having users post on the Page or comment/like a Page post 2. Collect entries by having users message the Page 3. Utilize likes as a voting mechanism One thing that hasn’t changed is we’re not permitted to administer promotions on personal Timelines, which is fine because I can’t honestly think of an instance where that’s ever been an issue. In order to maintain the accuracy of Page content, marketers are not allowed to tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for example: - It’s **OK** to ask people to submit names of a new product in exchange for a chance to win a prize - It’s **not OK** to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize So, go get ’em tiger! ## Wait one second, there’s a “gotcha”! This loosening of restrictions isn’t Facebook just being nice to marketers, it comes with a pretty big “gotcha” and it [comes in the form of a new EdgeRank algorithm](https://www.facebook.com/facebookforbusiness/news/News-Feed-FYI-Showing-More-High-Quality-Content). For the uninitiated, [EdgeRank is the algorithm](http://en.wikipedia.org/wiki/EdgeRank) that decides what shows up on your News Feed when you’re interacting with Facebook. Haven’t seen pictures of Aunt Mabel’s cat or inspiring quotes? Missing out on those daily lunch photos from your cousin in San Francisco? [EdgeRank](http://en.wikipedia.org/wiki/EdgeRank) is making all of that happen, and recently (very recently) [Facebook just updated us all on newer filters that will target “high quality” content](https://www.facebook.com/facebookforbusiness/news/News-Feed-FYI-Showing-More-High-Quality-Content). But oh Horatio (please read that in a melodramatic voice), what does this all mean? The implications are most certainly debatable but I can guarantee you that your contest utilizing the Facebook News Feed will most likely **not** be considered “high quality” content. ## So what now, what does this all mean? Since your contest can be run in the News Feed (yippee to that!), your fans won’t organically see that content (boo to that!). What’s the solution? [Pay to “Boost”](https://www.facebook.com/help/promote) (or promote) is pretty much what it comes down to for your next social promotion. Pull out your wallet or talk to your clients and discuss an increased budget to tackle your next social campaign. We would also suggest that your Facebook contesting application is also a very strong way to continue to run contests in a more organized manner, the options both exist in your tactical marketing arsenal. A few notes for all of the marketers out there (that’s means us too!): - We all need to be aware of how to effectively execute a strong social media campaign that delivers results. There is a follow up to this point, specifically… - Do not create lousy, uninteresting and stupid campaigns (that’s a Pro Tip). If you are creative you may be able to get around the EdgeRank algorithm updates, but you’ll likely have to be very clever and very unique (so that’s a good thing!) - As marketers we may not quite like some of the changes that happen on Facebook (and the frequency of those changes) but you have to give Facebook “clever” points on the monetization front. Good luck out there 🙂 **Categories:** Social Media **Tags:** Facebook, Facebook Contests, Facebook Promotions --- ### [Thanks Tips! Unbiased Google Search Results](https://honeypotmarketing.com/seo/remove-personalized-google-results/) **Published:** July 9, 2013 **Author:** The Bee Team **Content:** ![](https://honeypotmarketing.com/wp-content/uploads/googleinsidesearch.png "- digital marketing for growing businesses by honeypot marketing") For the past couple of years, Google has increasingly become a personalized experience. It started back when Universal Search was first released and has continued down a much longer and more in-depth path. We often hear people say: > ***“I logged out of Google and found my website ranking #3 for \[Insert some search term\]! I rock!”*** You do rock, but we **need** to talk. Google has taken the direction of geo-locating you in order to provide those relevant local searches which are so convenient, so if I am in St. Louis and I search “pizza restaurant”, my listings will be significantly different than if I am in San Francisco searching for the same thing. A couple of things to consider when you’re determining your rankings and their effect on your business. ### Search Results Require Context. Universal #1 rankings are becoming less and less prevalent as Google and all search engines continue to push forward personalized results. The [rise of Google+](http://venturebeat.com/2013/07/08/google-plus-one-number-two/) and the increase in [Semantic Search results](http://en.wikipedia.org/wiki/Semantic_search) will only make contextual and personalized results the new norm rather than some uncommon and misunderstood event. ### Search Term Tracking. When Google implemented Secure Search or [SSL Search](https://support.google.com/websearch/answer/173733?hl=en), the ability to track all of your keyword traffic took a significant hit. No longer would we see all search terms; typically we see approximately 50% of all searches hidden from analytics. There are some hacks you can implement to find out which of your pages are receiving traffic and make some educated guesses about the search terms that may have led to those visits. If you’re curious about a particular ranking and would like to try to get as neutral a view as possible then follow these simple steps: 1. Go to 2. Make sure you’re not logged into your Google account. 3. Search for your term and get the results. 4. Go to the address bar in your web browser. 5. Go all the way to the end of the Google result URL. 6. Add this to the end of the string: ***&gl=us&pws=0*** 7. Hit enter. What does this do? A few things: 1. You are forcing Google to use the UK version of Google which ensures you won’t be hitting a regional Google server. 2. By specifying ***&gl=us*** you are explicitly asking Google for its US results rather than letting Google determine which set of servers you might be getting. **Obvious Tip:** you can enter any country code you would like to view country coded regional results. 3. ***&pws=0*** is explicitly telling Google to deliver impersonal results. This is recommended even if you are logged out, Google makes a number of assumptions unless you tell it otherwise. This will give you as neutral and unbiased a view as you can get. Remember: Google results are becoming further personalized and we will only see more of this type of behavior to come. It might also lead to a complete shift in the way online marketing and search optimization is viewed by many businesses. Don’t stop here! Learn [how to create a direct link to Google Reviews](https://honeypotmarketing.com/direct-link-google-review/) to make it much easier to get company reviews. **Categories:** SEO **Tags:** Google, Internet Marketing, Marketing, search engine optimzation, SEO --- ### [Instagram for Business](https://honeypotmarketing.com/social-media/instagram-for-business/) **Published:** May 30, 2013 **Author:** The Bee Team **Content:** [![Instatistics](https://honeypotmarketing.com/wp-content/uploads/instagtistic.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/instagram-for-business/instagtistic/) While [Instagram](http://instagram.com) has captured the [social hearts of millions of mobile users around the world](http://marketingland.com/picture-this-instagram-is-the-fastest-growing-social-network-for-brands-with-14-growth-this-quarter-42919), many are quickly realizing that this application holds a great amount of opportunity for brands. It’s due to this potential that companies have begun using Instagram for promotional purposes, allowing them to gauge the success or failure of their Insta-content. Integrating Instagram into your marketing and communications plan can be a challenge, we need to ensure we are using the right voice for this unique social network. Before delving into Instagram as a channel, we need to ensure that we are not broadcasting a message in a 2 way environment. Brands such as Red Bull and Oreo, celebrities such as Justin Bieber and Kim Kardashian are huge influencers on the mobile application, using their accounts so that they can reach their following on a more personal level. This is a trend which will only continue to grow as the application itself continues to grow in capability and reach. With Facebook now owning Instagram, it will certainly be interesting to see where the network will fit into the larger Facebook ecosystem, one thing we can sure of in this: Instagram is here to stay, quality rich media is gold for brands and we have a significant opportunity to capitalize on this very popular network. Here are some tips to help your company and your marketing efforts benefit by leveraging Instagram. ### Setup a Business Profile First things first: you will want to setup a business account and complete all of the information in your profile. This includes your location, quality profile photos, and connections to your current social accounts. When you setup an Instagram business profile you will have an opportunity to connect with individuals in exciting ways. We’ve corralled a few examples and ideas to get you started: - **Sneak peeks:** @[abcworldnews](http://help.instagram.com/l.php?u=http%3A%2F%2Finstagram.com%2Fabcworldnews&h=_AQFyirdP&s=1) posts photos related to news stories that will air later in the day: [http://instagr.am/p/EDdXE/](http://help.instagram.com/l.php?u=http%3A%2F%2Finstagr.am%2Fp%2FEDdXE%2F&h=NAQFRWNtq&s=1) - **Behind-the-scenes:** The rock band the Foo Fighters (@[foofighters](http://help.instagram.com/l.php?u=http%3A%2F%2Finstagram.com%2Ffoofighters&h=7AQESe4Uu&s=1)) gives their fans a glimpse into life on tour: [http://instagr.am/p/GT3ks/](http://help.instagram.com/l.php?u=http%3A%2F%2Finstagr.am%2Fp%2FGT3ks%2F&h=sAQGfAwq_&s=1) - **HQ photos:** @[threadless](http://instagram.com/threadless) takes followers into their workspace: [http://instagr.am/p/DjgO2/](http://help.instagram.com/l.php?u=http%3A%2F%2Finstagr.am%2Fp%2FDjgO2%2F&h=5AQGGzxpL&s=1) - **Unique to brand:** @[katespadeny](http://instagram.com/katespadeny) snaps photos related to lifestyle and fashion: In addition to the above ideas you could take a few minutes and research some successful programs that have leveraged Instagram successfuly: - [Tips from The Roxy and Brooklyn Bowl on Using Instagram](http://blog.instagram.com/post/8758155131/is-your-business-on-instagram), via the Instagram blog - [10 Early Adopter Brands Using Instagram](http://thenextweb.com/socialmedia/2011/05/19/10-early-adopter-brands-using-instagram/), via *The Next Web* - [How News Organizations are Using Instagram](http://blog.instagram.com/post/8757852684/getting-your-news-on-instagram), via the Instagram blog - [How Nonprofit Organizations are Using Instagram](http://blog.instagram.com/post/8758032746/nonprofits-on-instagram), via the Instagram blog - [Is Your Fashion Brand on Instagram?](http://fashionscollective.com/FashionAndLuxury/04/is-your-fashion-brand-on-instagram/), via [fashionscollective.com](http://help.instagram.com/l.php?u=http%3A%2F%2Ffashionscollective.com&h=EAQF1c8Im&s=1) - [10 Instagram Tips for Bands, by Bands](http://mashable.com/2011/06/12/instagram-bands/), via *Mashable* - [Instagram Flash Mob](http://help.instagram.com/l.php?u=http%3A%2F%2Fwww.creamglobal.com%2F17798%2F25358%2Finstagram-flash-mob&h=TAQHDIMLx&s=1), via *Cream Global* ### Host a Contest Like all online contests, they are great for short term interaction and engagement with your account – however you must continue to engage your followers after the contest. There are many ways which companies are currently hosting contests through their Instagram accounts. The most popular is to get your followers to post an image on Instagram, featuring their product with a special hashtag in order to track the entry. [![InstagramContest2](https://honeypotmarketing.com/wp-content/uploads/InstagramContest2.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/instagram-for-business/instagramcontest2/) While contests are a great way to engage your following – make sure to keep your contests to a minimum. If your followers start to realize that there will be another contest just around the corner, they may hold off from participating. ### Foster Consistent Engagement Once you’ve hosted a contest or two and , regular content and engaging with followers is key to ongoing success, otherwise they will unfollow you if they feel like they are only being spammed with corporate promotional materials or contests. Try to post a photo a day, reach out to your audience in a real way this will generate comments, likes and content sharing to complementary channels such as Facebook and Twitter. Another popular Instagram engagement technique (generally more for the younger or Insta-active crowd) is to create a “Photo a Day” or “30-Day Photo” Challenge. These challenges begin with an image posted at the beginning of the month laying out the theme or topic for each photo on each day. This keeps your followers engaged with your brand directly, when there isn’t a huge promotion going on. [![30-day-drawing-challenge](https://honeypotmarketing.com/wp-content/uploads/30-day-drawing-challenge.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/instagram-for-business/30-day-drawing-challenge/) ### Hashtags are important on Instagram At this point, every marketer should be familiar with the hashtags and it’s many benefits. However, Instagram is notorious for “hashtag overload”, to avoid appearing spammy and pushy, I’d suggest going easy on the hashtag. [![instagram-ruining-everything-hashtags](https://honeypotmarketing.com/wp-content/uploads/instagram-ruining-everything-hashtags.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/instagram-for-business/instagram-ruining-everything-hashtags/) Instagrammers tend to use hashtags to describe everything in the photo, while throwing in other hashtags only because they are popular or trending tags. Some great hashtags to use on Instagram are #nofilter, when you are posting a beautiful image that does not require one of Instagram’s many filters, #foodporn, when you are posting an image of amazing food, #throwbackthursday, a trending tag where users post very old photos on every Thursday and #flashbackfriday, similar to the Thursday tag, but slightly more recent photos posted to ones account on every Friday. [![#TBT](https://honeypotmarketing.com/wp-content/uploads/TBT.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/instagram-for-business/tbt/) ### Link Your Social Accounts One of the most basic and beneficial things a brand can do with their social accounts, not just on Instagram, but across the board, is linking of your social accounts. When sharing photos, this a great way to not only share your image across your various social accounts, but to also promote your Instagram account to your followers, and bring them to like your Instagram account as well. [![01_original](https://honeypotmarketing.com/wp-content/uploads/01_original.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/instagram-for-business/01_original/) ### Go Behind the Scenes! Instagram provides an in-depth personal view into the daily lives of personalities, corporations and brands. The best way to show what goes on behind the scenes of your brand is to provide team access to the company Instagram account. This way, they can snap photos of what happens during their work day, and allow them to share it with fans. By showing behind the scene photos or upcoming products or recent promotions, this allows for a greater connection between employees, their company and their following. [![americanexpress-on-Instagram-2-800x526](https://honeypotmarketing.com/wp-content/uploads/americanexpress-on-Instagram-2-800x526.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/instagram-for-business/americanexpress-on-instagram-2-800x526/) The main thing to remember is that Instagram is visual based and full of creative minds. It doesn’t take much for Instagrammers to see through a false persona or a corporate account. Keep your account genuine and full of personality. Hopefully these tips and tactics will get you started on an exciting new social marketing path, if you take the time and put in the effort the benefits to your overall communications and marketing programs can be significant! **Categories:** Digital Marketing, Social Media **Tags:** Internet Marketing, Social Business, Social media marketing --- ### [5 Essential Tips for the Video Marketer](https://honeypotmarketing.com/video/5-essentials-video-marketing/) **Published:** May 21, 2013 **Author:** The Bee Team **Content:** ![video marketing tips](https://honeypotmarketing.com/wp-content/uploads/1930s_02_446.jpg "- digital marketing for growing businesses by honeypot marketing")Everyone and their pet has a camera of some sort that’s capable of shooting HD video; whether it’s their phone, a compact digital camera, or a DSLR – but the real question is, how do we shoot quality footage that can be presented to an audience? In order to put together video that is presentable for your business (excluding real time events), we suggest investing in a quality SLR camera and video marketing studio capable of shooting HD video. Just getting your video marketing studio set up? We would highly recommend having a look at Vidyard’s [Ultimate Video Marketing Studio](http://www.vidyard.com/blog/ultimate-video-marketing-studio/) checklist. Now that we’ve got the equipment, we need to determine the proper steps to take to make sure quality material is being delivered, whether that’s for personal use or for clients. We’ve put together five essential lessons that we’ve learned from experience when preparing and shooting video, by sticking to these principles we’ll create videos that delight everyone involved and are also ready to implement into our video marketing and content strategy. ### Step 1: Knowing is half the battle – have your equipment prepared and ready to go! One of the worst things that could happen is heading out for the shoot, showing up at the location, unloading the equipment and realizing some of your equipment is missing. The best thing to do to make sure the equipment is always ready to go is to have all of the video equipment stored in the same location; this way, upon packing anything left behind will be clearly visible. Also, a checklist. On a phone or old fashion pen and paper, make a check list! It may sound unnecessary, but believe us it works. Checking off each piece of equipment before heading out for the day will make sure nothing is left behind. Re- scheduling with a client because of this simple mistake will cost you both money and professional credibility. ### Step 2: To thine own setup be true. Positioning, lighting and angles are three important aspects of the video to nail. All three of these aspects work in the same process – the camera operator will decide on the angel and position based on the lighting and other distraction that could occur in the background of the shot. When the shot is backlit, the viewer will not be able to see the interviewee or items that are expected to be shown. If anything, shoot the camera the opposite direction of the window to use that natural sunlight to enhance the image. The angle at which the video is shot from is all up to the person behind the camera. At Honeypot, we like to set the camera just off to the side for interview type videos so it actually appears the interviewee is talking to someone slightly off-camera. For any videos targeting products or services, we like to position the camera head on so the host is speaking directly to the viewer. **Pro tip:** when a subject is looking directly at the camera it can in fact add an “infomercial” or “television commercial” quality to your interview style video. Be wary of the impact this can have on your content. Below is an example of an “interview style” video we shot for our friends at [Beertown Waterloo](https://www.facebook.com/beertown.waterloo) – you can see how we positioned the camera off to the side to create the appearance that Megan is actually having a conversation with someone and not the camera. ### Step 3: When you think you’re ready to record, you’re not. The equipment is ready, position and angle is set, now it’s time to roll! Well maybe not yet. Before pressing record there are some things to check on your camera that will save you from disaster. Do a couple test runs having the interviewee speaking into the mic to make sure all volume levels are where they should be. Depending on the lighting, determine the correct white balance level to be used in the camera settings, this can make a big difference on the quality of picture shot. Of course, we cannot forget to check the focus; probably the most important aspect of the setup to check before shooting. If the camera is out of focus for some or all of the video shoot, the clips are only going to be suitable for the cutting room floor. Time has just been wasted, more importantly everyone’s time. You know what they say, ‘Time is money’. Once these volume levels and focus are where they should be, now is the time to push that little red button and spin it up! **Pro tip:** fine focus “loupes” can be purchased for about $100, they fit over the LCD display on many DSLR cameras. Although it may seem like overkill, if you get back to your office with hours of ever so slightly out of focus video you’ll be glad you purchased that $100 magnifying glass! ### Step 4: Remember when we had to clean up our toys? The post-shoot clean up Once the video shoot is complete and the team is happy with the footage that has been captured, it’s time to tear down the set. I probably don’t have to tell say ‘carefully’ dismantle the equipment setup, because I’m sure no one wants to damage the equipment the company invested in – but if the set is located in the clients office or building, quietly and carefully is the best way to assure those around the set are not disrupted. Remember that checklist from Step 1? Time to take it out again. Check off each item of equipment that was brought to the shoot to make sure nothing was left behind – Nothing’s worse then getting a call from a client afterwards saying “Hi there, you forgot your camera, mics and lights”. This will help with that organization thing you’ve been working on. ### Step 5: Mama said there ain’t no such thing as bad footage When back at the office, immediately import the recently shot footage to a computer or hard drive. Doing this right away will eliminate the chance that that exact memory card will get used again and either deleted or recorded over; losing the time and footage shot. Also, the editing mind is fresh after shooting the footage. Even if it’s a rough edit, through all the clips in an editor, add simple transitions and share it privately with those involved. Once feedback is received, begin to finalize the editing process and implement the video in a marketing strategy! These five simple steps have helped us on the days of our video shoots. There’s no sense in rushing the process when mistakes are bound to be made. Although we say ‘Time is money’ it costs a lot more time to go back and re- shoot then it does to take the time needed in the moment and make sure everything is running smoothly. **Categories:** Video **Tags:** Internet Marketing, video marketing --- ### [Strategic Marketing & Memes : It's Meme Friday!](https://honeypotmarketing.com/social-media/memes-marketing-strategy/) **Published:** May 3, 2013 **Author:** The Bee Team **Content:** Now that we’ve answered the question: [“What is a meme?”](https://honeypotmarketing.com/what-is-a-meme/) , the different styles of memes which are popular and available for use – it’s time to get strategic about our online marketing and how memes can be a powerful tool in your tactical arsenal. Like all of your online content – use of a meme for the sake of just using a meme or without any strategy to their use – could be annoying to your followers at best and down right insulting to them at worst. We have specific goals when generating content for social channels, our goals include: 1. Magnify our brand. 2. Reinforce the brand persona. 3. Increase engagement. I’ll dig into each of those goals shortly but to reiterate: we need to develop a strategy for our online efforts and specifically those behind the meme, as well as having an understanding of our following – we will find that use of a meme creates significantly higher engagement then other types of content you develop. ## The popularity of the Meme. Meme’s have an undeniable je ne sais quois which delights nearly everyone who sees them. The most popular memes become a trend because they are easily shareable, understandable, funny, clever and allow us to feel like we are part of a “tribe”, participating actively in popular culture. [![one-does-not-simply-funny-pinterest-pictures](https://honeypotmarketing.com/wp-content/uploads/one-does-not-simply-funny-pinterest-pictures.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/memes-marketing-strategy/one-does-not-simply-funny-pinterest-pictures/) ## **Developing our Strategy** Our social content shouldn’t all be just about self-promotion and trying to make a sale. Sharing funny or thought provoking memes is a great way to provide value to those who follow our social accounts. Not only does it make following accounts more fun for the fan base but it will generate conversation and sharing. This shows that your brand is relevant and participatory players in current trends. We outlined our strategic goals earlier, why we would use a meme as brand content, or to help assist our branded content which we are pushing out to our fans. Let’s dig in! ## Brand Magnification The simplest, yet critical, brand strategy is the magnification of our brand. We want more eyes on our content, on our brand and in their minds. We want to ensure we have an actively engaged and interested audience. This is one of the key challenges in the world of “earned marketing”, social is tough, we have to keep it going at all times. On the bright side, the dividends to all of that hard work can be enormous. If your account has remained stale over the last while – you may find your followers are no longer excited or engaged in your content. Memes help engage your followers – creating conversation, engaging likes and earning new followers and shares. Your content doesn’t always reach who you are trying to reach on their newsfeed – so by creating engagement, you push your content to the top of followers news feeds. ## Reinforce the Brand Persona While your followers are a fan of your brand, when you are constantly pushing them the same content, they may get bored, frustrated or annoyed. We typically see this when we’ve overdone a specific type of content that was at one time clever and has run it’s course. It’s time to retire it for a bit. It’s also important to understand that we are in the process of developing a persona, or a personality for your brand online. Memes go a long way in those efforts, we want to have fans look at our brand and feel like they’ve connected with an individual. That individual has a unoique brand personality: likes, dislikes, quirks, a sense of humour. These critical elements create a connection with fans and get us building brand advocates and fundamentally Love for the brand. **Pro tip – Switch it up and be creative:** what’s new today will be old very quickly. Online marketing is unique that way. Never rest on your laurels or you will have a stale online presence. Memes assist with pushing out your brand personality without having to be too salesy. ## Increased engagement (and Open Graph optimization) As social media marketers, it’s important for us to have an understanding of the Facebook Open Graph and how content becomes visible organically to our fan base. On average only 16% of fans actually see our brand page content. New fans and engaged fans will see more of your content, the Facebook algorithm is designed to work that way. What does that mean? By creating engaging content such as a meme that does take off, you will increase the likelihood of your inactive fan base becoming active. That also means that you are much more likely to have future posts visible on their Newsfeed. Win-win. ![Marketing strategy and memes](https://honeypotmarketing.com/wp-content/uploads/swearearth.jpg "- digital marketing for growing businesses by honeypot marketing") ## **Pro Tips for your Meme** There are several questions you need to ask yourself before choosing, creating and sharing memes on your social media channels: - **Do your followers share common interests?** If your following shares a common interest – for instance, if you’re a cafe, it’s safe to assume most of your followers enjoy coffee. Share clever and funny memes related to coffee and the lingo coffee drinkers understand. - **Is your target audience internet saavy?** If your following is not big on internet use, and might just check into Facebook every so often, you may want to avoid meme usage. Your following may not understand the memes you use – and see your posts as spam. Opposite end of the spectrum – if your following is young, internet saavy and trend followers, you must ensure you are using popular memes properly. If you choose a meme, and then change the voice or personality of the meme – you can expect a negative unwanted backlash. - **What type of media does your target consume?** As we’ve learned there are several kinds of memes – does your following have the time to watch videos featured on YouTube? Are they the type to laugh at an image and share it? Or maybe they are more interactive and will participate in a hashtag trend. [![a46cc68349bddbdf770bf818525dd173](https://honeypotmarketing.com/wp-content/uploads/a46cc68349bddbdf770bf818525dd173.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/memes-marketing-strategy/a46cc68349bddbdf770bf818525dd173/) We’ve spent the last two Friday’s analyzing what a meme is, where it came from and now, how to properly use them to generate engagement amongst your various social profiles – we will now begin looking into various trending memes, and how brands are using them to benefit their brand. **Categories:** Digital Marketing, Social Media **Tags:** Brand Persona, Facebook, Internet Marketing, Social Business --- ### [Thanks Tips! How to Merge Multiple Facebook Pages](https://honeypotmarketing.com/social-media/merging-facebook-pages/) **Published:** May 2, 2013 **Author:** The Bee Team **Content:** Quite often we’ll run into businesses who have a slew of Facebook business pages that have come and gone over the years. Here are a few reasons this may have happened: 1. The social strategy was not well thought out and the individual managing the page has let it go stale. 2. The page administrator is no longer with the organization and administrative control has left with them. 3. A previous agency or contractor took the administration access with them when a relationship changed. 4. A zombie or company “user” profile was the only administrator and no one remembers how to access that account. It’s not only frustrating and confusing for your fans, but it can cause problems with the newly released [Open Graph search tools](https://www.facebook.com/about/graphsearch). Not only that, but it fragments previous work done on building your engaged fan base. Thankfully there’s a solution that can clean up this issue. It falls into two steps. ## Step One: Claim Your Page [Claiming pages](https://www.facebook.com/help/257661877677443/) on Facebook is an easy process, even if you’re not the current administrator. The trick here is to ensure you are an official representative of the organization. This involves the submission of proof to Facebook such as a utility bill with the current address or through additional legal documentation. We’ve found that the utility bill is the easiest way to start the claim process. Once you submit your claim, you can then sit back and wait (for typically 72 hours). Facebook is fairly good at expediting the process. ***Pro Tip:*** there is also the ‘soft glove’ approach, which is to send the current administrator a nice Facebook message asking that they add you as an administrator. In 99% of cases, we’ve had success with regaining administrator status this way, rather than resorting to the official claim. ## Step Two: Merge Your Pages Now we’re ready to roll. Go to your brand page and from the top select: ***Edit Settings.*** ![edit settings within facebook to merge facebook pages](https://honeypotmarketing.com/wp-content/uploads/2013-05-01-05.23.05-pm.png "- digital marketing for growing businesses by honeypot marketing") Now you’ll see your brand page dashboard. A few items down you’ll see: ***Request to merge duplicate Pages.*** ![Facebook tips, merging duplicate pages](https://honeypotmarketing.com/wp-content/uploads/2013-05-01-05.12.58-pm.png "- digital marketing for growing businesses by honeypot marketing") Et voila! Select your master page and the pages you would like to merge into that master page: ![How to merge duplicate facebook](https://honeypotmarketing.com/wp-content/uploads/2013-05-01-05.14.14-pm.png "- digital marketing for growing businesses by honeypot marketing") Once you submit this request, you should have word back from Facebook on the status of the merge within about 24 hours. If you’ve officially claimed the page already and are a verified location, then you should encounter no resistance from Facebook. The last and nicest benefit of this is that you now consolidate the fans on both pages. If Page A had 1343 fans and Page B has 5000 fans, the newly updated Page B will have 6343 fans (minus any cross-over). Now go out there and get ’em tiger! **Categories:** Marketing, Social Media **Tags:** Facebook, Internet Marketing, Social Business, Social media marketing --- ### [4 Facebook Insights that will change your life [How To]](https://honeypotmarketing.com/social-media/using-your-facebook-analytics-how-to/) **Published:** April 30, 2013 **Author:** The Bee Team **Content:** Ok, so the title of this blog post might be somewhat on the dramatic side, but it is true that the key to any successful modern marketing campaign is analytics. The same can be said for any campaign driven through social media or social ads; I’m sure you already know Facebook includes “Insights” for each business page but . Insights will allow you to measure your effectiveness using some metrics that are unique to Facebook alone. metrics. Facebook insights give you a clear explanation for the increase or decrease in traffic to your page or your social content. Some of the most relevant key performance indicators tracked by Facebook insights includes: - Most popular posts. - Likes/Unlikes. - Overall reach & engagement. - Demographic breakdown (Age, location, sex, etc.) So now that we know that Facebook insights exists, how do we use them to optimize and guide our communication strategy and tactics? Let’s walk through things right now and discuss a little bit about how we can use these analytics to our advantage. ### How to access your Facebook Insights Once you sign in to Facebook and select the company page whose analytics you’re looking to track, the page will look slightly different than a usual Facebook profile page, you will find these different categories located at the top of your brand page. By selecting “See All” on the Insights tabs this will take us to the Insights dashboard. There’s some serious information throughout your dashboard, so let’s walk though some of the most important metrics that will get us on the road to optimizing our social communication schedule. [![admin copy](https://honeypotmarketing.com/wp-content/uploads/admin-copy.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/using-your-facebook-analytics-how-to/admin-copy/) ## The Overview a.k.a The Big Picture This is now where all your Facebook data can be found. Anything from the amount of total Likes, how many people are talking about your post and the total reach your post is receiving will be displayed in this part of the analytics tab. [![overview](https://honeypotmarketing.com/wp-content/uploads/overview.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/using-your-facebook-analytics-how-to/overview/) Once you have noted the analytics displayed at the top of your page and would like to dig deeper into individual posts that are creating engagement, scroll further down the page to view each post that has been displayed to your companies Facebook page. One thing to keep in mind in this section is identifying the type of post each is. [![icon](https://honeypotmarketing.com/wp-content/uploads/icon.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/using-your-facebook-analytics-how-to/icon/) From here you can easily view the date each post was posted, its content, the amount of total reach and how many of your follower actually engaged with that post. If you see posts that aren’t getting the engagement you thought it might, you may want to compare it to other posts that are getting positive engagement – Find out what was different and how you can change similar posts in the future to increase their engagement. ## Most Popular Posts[![posts](https://honeypotmarketing.com/wp-content/uploads/posts.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/using-your-facebook-analytics-how-to/posts/) Once you are done examining your content that has been published over the last week or month, head back up the top of the page to view the activity of your Likes and Reach throughout a specified date range. We’re going to delve into the details of Likes, Reach, People talking about this and Checkins in a moment. I just wanted to step back for a second and lay the foundation of this insight. When you post content to your Facebook page, it’s important to understand that typically a small fraction of your fans will see your content. When you create engaging content that spurs interaction it also increases the number of people who will organically see your posts in their timeline. *This is why engagement is key and this report is one of the most important contained in Facebook Insights!* On this page of your analytics, you can choose the data you’re looking to view; Likes, Reach, People talking about this or check- ins. The unique feature here is that you can select a specific date range that you’re looking to gather information for. After your dates are selected, you can view data containing the male to female ratio viewing your content, which parts of the world they are from, and the amount of Like and Unlikes your page has received. ## The Demographic Breakdown[![Likes](https://honeypotmarketing.com/wp-content/uploads/Likes.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/using-your-facebook-analytics-how-to/likes/) To make viewing easier when looking at the Like/Unlike section, you can uncheck which one you do not need at that time; this gives the chart a more clear picture to follow. ## Likes and Unlikes [![Unlike](https://honeypotmarketing.com/wp-content/uploads/Unlike.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/using-your-facebook-analytics-how-to/unlike/) ### Reach Reach is defined as the total amount of “unique” users viewing your post. Not only can you determine how many people have seen your post, but if you dig deeper you can view the most reached post and the amount of engagement created within those viewers. Monitoring the Reach component in your data will help you determine the content material that is receiving the most Reach, allowing you to look back at what you did within that content and continue those strategies. ### Engaged Users The most Engaged Users are not necessarily the most Likes, Shares and Comments. The Engaged Users metric is actually determined by the amount of people clicking on your post. Although your followers may not have Liked, Shared or Commented on your post – they are clicking and being directed to where you want them to go. That’s a success. ### Talking About This Now this is where we get into the exciting Likes, Shares and Comments. When you view your Talking About This metrics, you are referring to the amount of people who are creating stories through your posts. By Liking, Commenting or Sharing your content, these followers are creating conversation with their followers, as well as yours. If you find these metrics slipping, change up your content – or refer back to past content that had positive metrics in this category and learn from those strategies used. **Categories:** Digital Marketing, Social Media --- ### [What's a Meme? Welcome to Meme Friday!](https://honeypotmarketing.com/social-media/what-is-a-meme/) **Published:** April 26, 2013 **Author:** The Bee Team **Content:** Marketers are often confused by the ever present and popular world of the “meme”. To shed some light on this topic I’ll be exploring memes in a series of social media and marketing posts we’re calling “Meme Friday”. We’ll cover a bit of the history of the meme and in future posts we’ll dig deeper into their popularity, how they can be used as an effective marketing tactic that can be leveraged in your integrated marketing strategy. I’ll also be pointing out some best practices that will ensure your brand doesn’t come off looking poorly when treading into the chaotic world of two-way social marketing. [The term “meme”](http://en.wikipedia.org/wiki/Meme) was created by [Richard Dawkins](http://en.wikipedia.org/wiki/Richard_Dawkins), long before the internet was our gateway to anything and everything; in 1976, in fact. A meme is a “package of culture”. So before the internet, this referred to fashion, design and ideals which are easily replicable and bridge across many cultures. While carbon copied images flooding the internet with various witty captions is what people think of when they hear the word “meme” – they in fact come in a variety of forms, and entire list would be thousands of entries long! One of the first meme aggregators is the famous [Memepool.com](http://memepool.com/) – launched in 1998 it was talking about memes before there was such a thing as a Twitter, Tumblr or Facebook. Back then, memes were the exclusive domain of the saavy internet user or software programmer. Fast forward to 2013 and you’re likely to hear your mother telling you about last great meme or watching the most popular trends on Good Morning America. You might recognize the following memes : [Planking](http://en.wikipedia.org/wiki/Planking_(fad)), [Tebowing](http://en.wikipedia.org/wiki/Tebowing#Tebowing), [The Most Interesting Man in the World](http://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World), The Old Spice Guy and photos of individuals holding up signs announcing “I am the 99%”. **Video Memes:** You may have heard of the Harlem Shake. If you haven’t you’ve been living under a rock. As the latest trending video meme, it was over-used and undeservedly abused. The internet really only welcomed it with open arms for a few days before the majority grew tired of it – but that doesn’t seem to have hindered certain individuals from continuing to post videos of a group of piers or coworkers awkwardly dancing in bizarre costumes to [Baauer’s “Harlem Shake”](http://www.youtube.com/watch?v=Bk1_DbbzSdY). \[youtube\]http://www.youtube.com/watch?v=8f7wj\_RcqYk\[/youtube\] **Macro Memes:** These memes generally tend to be a popular photo or illustration with different captions – following the pattern and personality of each meme. One of the most common is “The Most Interesting Man in the World”, playing off of Dos Equis Beer’s marketing campagin. This macro uses the Dos Equis “I don’t always drink beer, but when I do, I prefer Dos Equis.” tagline format and is applied to various relatable situations and scenarios. ![tumblr_lzi6udCDq21qd5giho1_500](https://honeypotmarketing.com/wp-content/uploads/tumblr_lzi6udCDq21qd5giho1_500.jpg "pexels-fauxels-3184312 - digital marketing for growing businesses by honeypot marketing") **Photo Memes:** Photo memes is something which everyone can personally participate in. This meme features a photo of an individual participating in an action which is trending. Most commonly, in the past, photo memes have featured people planking, tebowing and owling. ![pic-dump-285-8](https://honeypotmarketing.com/wp-content/uploads/pic-dump-285-8.jpg "- digital marketing for growing businesses by honeypot marketing") **Hashtags:** If there were ever to be a winner for the “Most Popular Meme of 2013”, it would be the hashtag. Referring back to Richard Dawkins definition of a meme, culturally, a hashtag is considered a meme as it is a replicable trend which has inspired a very broad range of users. Popular words and phrases with a hashtag (#) placed infront of them are given their time to shine when tweeted out in the Twitterverse – some notably becoming “Trending Topics” on Twitter. Not only do hashtags engage those on Twitter to join in a global conversation – but it also has developed a brand connection, where hashtags such as #iphone are trending daily; a hashtag not even developed by Apple itself. ![imiss](https://honeypotmarketing.com/wp-content/uploads/imiss.jpg "- digital marketing for growing businesses by honeypot marketing") Part two of The History of the Meme will be posted next Friday, in which I will go more in depth into what makes a meme so popular, why they could be a successful marketing technique and how to properly use them. **Categories:** Digital Marketing, Social Media --- ### [Social Media ROI is difficult to measure, so get IRATE about it!](https://honeypotmarketing.com/social-media/social-media-roi-irate/) **Published:** April 25, 2013 **Author:** The Bee Team **Content:** Many marketers and businesses approach social media marketing with a skewed perspective and notions, mainly the “Go Viral or Go Home!” attitude. This often leads to a rapid burn out your efforts may not see the immediate response anticipated or hoped for going into a program. However, if you don’t go viral, how can you really measure the ROI on your social media? ![mono](https://honeypotmarketing.com/wp-content/uploads/mono.jpg "icon-6 - digital marketing for growing businesses by honeypot marketing") It’s simple…get **IRATE**! No, don’t get angry about the confusion from having to calculate your social media return on investment; monitor and calculate the **I**ntelligence, **R**each, **A**wareness, **T**raffic and **E**ngagement of your posts. ## **I**ntelligence: Measure the volume of positive and negative tweets, mentions and comments across your various social accounts in order to calculate what people are telling you about your brand. ## **R**each: Per each reporting period, calculate your fan/follower growth or even any follower loss which may have taken place. At Honeypot, we use Facebook Insights and Hootsuite Reports to calculate our clients reach/impressions for Facebook and Twitter – but there are many other tools you can enlist to help you calculate the reach your posts may have. ## **A**wareness: Again, per reporting period ask yourself “Do more people know about your brand than before?” Take a look at mentions about your brand and the number of positive reviews which may have been made. ## **T**raffic: Here’s the key to an engaging social media profile; if you’re truly being interesting, funny and smart, you are sharing more than just your branded materials. When you do post branded materials, use Google Analytics to calculate the resulting traffic. ## **E**ngagement: Most importantly – is what you’re posting engaging your following? Look at the responses on each post as well as the shares, retweets, reblogs and favorites each post may get. One thing to remember when calculating social engagement metrics is that these key performance indicators lead towards empirical return on investment. Once we can connect engagement metrics with acquisition and conversion metrics then we will have insights into a true customer engagement and sales cycle through social channels! While calculating your social media return on investment may not be black and white – when it’s broken down it becomes evident that if your following isn’t engaged and educated on your brand – it’s time to pivot your social media communication strategy tactics to your demographic, and don’t forget these are real people! In future posts, I’ll walk you through how exactly we can measure and report on the IRATE indicators, give you some tips and tricks to get you there more quickly and how to create a social “persona” for you business that will really connect with your fans. **Categories:** Social Media **Tags:** Internet Marketing, Marketing, Marketing Strategy, Social media marketing --- ### [Simple Contests To Engage Your Customer - A UGC Case Study](https://honeypotmarketing.com/social-media/social-ugc-contests-consumer/) **Published:** April 11, 2013 **Author:** The Bee Team **Content:** Content plays an essential role in driving engagement through social networks as a marketing and communications channel. For most, outsourcing content can be a tedious and time-consuming task – this is where user generated content becomes critical. Developing a simple and engaging program that relies on user-generated content can provide rapidly-generated, original and relevant content, increase engagement, all while providing entertainment for your fans. ## What We Did This past holiday season, we decided to run a Facebook contest with Williams Fresh Cafe dubbed “The 5 days of Giveaways.” A large prize basket of Williams products would be awarded to a selected winner every Friday until the new year, which was 5. To participate in the contest, all fans had to do was take a picture showing how they enjoy Williams this time of year. [![user generated content case study](https://honeypotmarketing.com/wp-content/uploads/xmas3.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/social-ugc-contests-consumer/xmas3/) ## How We Did It Throughout the duration of the campaign, we were focused on four critical elements: reminding users of the contest, displaying images of prize baskets, featuring individual items included in the prize basket and highlighting/celebrating user submissions. By reminding users about the contest we were able to create steady interest around it. This helped keep interest constant throughout the campaign. It also aided in steady entrants each week of the contest. By displaying images of the prize baskets on Facebook, we were able to provide incentive for people to participate in the contest. Fans were able to see what they could win, creating desire. They saw the value in the prize pack and this drove them to participate. When we featured the individual items within the prize baskets, this provided further incentive. We were able to go into more detail about the product and how it could be used. Fans also appreciated seeing what goodies the prize back specifically contained. Giving this further details about the prizes drove fans to participate and become more involved in the contest. The final tactic we used was highlighting user submissions. This was beneficial because it reminded fans what we were looking for in submissions and it was a nice way to show that we appreciate and enjoy looking at entries. It was also a great way to incite some friendly competitiveness. When fans saw we enjoyed a particular submission, they were determined to make their submission even better. ## Why We Did It (Results) This giveaway campaign enabled Williams Fresh Cafe to incite cafe purchases, reap the benefits of fan gifting, and obtain user-generated content. By launching a photo contest where guests show how they enjoy Williams this holidays season, fans are encouraged to actually go into the cafes. If they are loyal cafe-goers they can easily participate in the contest by snapping a photo of their daily favourites. Even if there are fans that are only going in to take a picture for the contest, there is still a lot of value in these new customers. Simply running a giveaway campaign has benefits for your fans, as well as benefits for you business. Giving away gifts will make your fans more loyal and appreciative. On social networks, fan gifting can help: - Strengthen the relationship with your brand’s online community - Increase the level of traffic on your page - Increase the level of engagement on your page content - Broaden your online following Perhaps the most valuable outcome of this contest was the user generated content. User-generated content is very powerful in the world of social media. It is virtually no cost content that is highly relevant to your business. It is also an immensely ‘rich’ content, with relation to your page as well as a strong link with your online community. Additionally, when guests participate and submit their photos for the contest, they are more likely to share this across their other social media channels, creating free online promotion for your business. User-generated content is a fantastic way to increase your online presence in the world of social networks. **Categories:** Reputation Management, Small Business, Social Media --- ### [Pinterest works for business [how-to]](https://honeypotmarketing.com/social-media/pinterest-works/) **Published:** April 4, 2013 **Author:** The Bee Team **Content:** What began as an invite-only image based website, attracting stay-at-home moms, [Pinterest](http://pinterest.com) has quickly grown to be a [dominant force for business](http://business.pinterest.com/case-study-sephora/) in it’s short three years of existence. No longer just for personal use, Pinterest has become quite the effective tool for businesses looking to both magnify their brand and convert visitors into consumer – reaching more than the one million unique visits it receives daily. Pinterest is a virtual pinboard that allows people to look at creative and unique images, share them with their following as well as leave comments on the pin. The trick to successful Pinterest marketing is getting your visuals repinned as much as possible. To do this, you must keep in mind that Pinterest is made up of a following of people who love to look at beautiful images. ![dempin](https://honeypotmarketing.com/wp-content/uploads/dempin.jpg "pexels-kampus-production-5940837 - digital marketing for growing businesses by honeypot marketing") Every image you pin becomes an external link to the original source. To start, create a clean and aesthetically pleasing account. If you are a smaller, lesser-known brand Pinners may be more inclined to follow you if you are a personal name rather than your brand name. Example: Muscle Gym’s Pinterest account vs. Taylor Smith, personal trainer at Muscle Gym – one may come off as spam, while the other is more personable and knowledgeable to the followers interested in the topic/brand. ***Pro-Tip:*** Head to your settings on Pinterest and make sure ‘Hide your Pinterest from search engines’ is turned off. To ensure your pinboards don’t get lost in the clutter of other boards when a category is being searched – come up with unique names. While other pinners have board names like “Food, food, food!” and “Stuff I like” – people will want to know what’s hidden behind the creative and unusual name. [![travel copy](https://honeypotmarketing.com/wp-content/uploads/travel-copy.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/pinterest-works/travel-copy/) While you are trying to get your brand out there and noticed, it is key to stay away from some common Pinterest marketing blunders. Don’t watermark your image – this only brands the images and makes it unshareable to most pinners. Better yet, it’s better to not put up any marketing pitches in your pins such as price of your products or services or the company logo – save this information for the description. [Curate your images and be authentic](http://business.pinterest.com/pinning-principles/), showing your own creativity is key to magnifying your brand persona. Fundamentally this comes down to a brand being an active and engaged member of the Pinterest community rather than being a brand who broadcasts to the community. ***Pro-Tip:*** Put the link to your Pinterest profile in your e-mail signature to help spread the word and get followers. One original pin can get you weeks of traffic, in comparison to one tweet, which may only have legs for a day. Don’t begin with commercial images – share fun, eye catching pins. This will engage your following and get them sharing your profile. You may also offer prizes each month to the pinner who repins and likes your images the most – call it the Very Important Pinner program. [![tra2vel](https://honeypotmarketing.com/wp-content/uploads/tra2vel.jpg "pexels-kampus-production-5940842 - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/pinterest-works/tra2vel/) People on Pinterest enjoy looking at creative images and enjoy the process of finding and discovering new and unique images. If you want Pinterest to work in your favour, remember that it isn’t a market place for you to blatantly sell your product and share your advertising. It is a place where people are brought together by a general creative interest in topics or images. Keep anything that reeks of corporate marketing out of your pins – and you could have Pinterest working for you in no time. If you’re looking for more ways to get your business started on Pinterest or if you’re interested in social business drop us a note or head over to [Pinterest for Business](http://business.pinterest.com/) to get yourself started. Happy Pinning! **Categories:** Social Media **Tags:** Social Business --- ### [Optimizing Social Media Campaign Performance [Case Study]](https://honeypotmarketing.com/social-media/social-media-campaign-optimization/) **Published:** March 28, 2013 **Author:** The Bee Team **Content:** Last week we wrote about examples of [successful social media campaigns](https://honeypotmarketing.com/dont-try-to-be-clever-be-clever/). Social and integrated campaigns are a big part of life at [Honeypot Marketing](https://honeypotmarketing.com/services/). This case study will walk you through a Facebook campaign which leveraged co-branding, meshed the promotion into physical locations and circled it all back to engaging real customers on a local level. ## What We Did. In January 2012, one of our favorite food service clients launched a campaign entitled “Healthy Resolutions” which included a limited-time healthy menu and free pedometer giveaway in their physical locations. It was launched in January with the peak of the campaign happening near spring to reinforce getting healthy and staying in shape after a busy holiday season. We also paired this client with another partner of ours specializing in luxury travel. Although not readily apparent, we drew a connection between participants healthy resolutions and their reward for their commitments – a 7-day get-away to the Turk and Caicos. The campaign was initially launched on Facebook, supported by a 37 location brick and mortar franchise network with consistent branding, and in-store incentives. We implemented the campaign online and monitored our success using our custom contest sweepstakes application loving named “Sweepsteak”. In order to magnify our efforts and engage with local consumers, we created a personalized contesting application with unique features including some light “gamification”. In this case study, we’ll highlight the unique offering in addition to the results of the program. Beginning in January of 2012, we launched a 6-week sweepstakes campaign with the client as part of their Healthy Resolutions campaign. With the help of one of our travel clients, the contest client was able to give away a trip to a property in the Turks and Caicos for one lucky fan. ## What Were We Trying to Achieve? This program helped us achieve our four main goals: 1. Increase followers. 2. Engage with followers. 3. Co-branding and brand magnification. 4. Increase local brick and mortar sales. ## How We Did It. ### **Gamification – Leaderboards** With the addition of leaderboard functionality, we were able to leverage gamification to entertain users. Participants were ranked based on ballots earned. The first ballot was free, the second could be obtained by liking the partner page, and many more could be earned by successfully convincing friends to enter. The key here: an additional ballot was issued when your social connection had actually entered. This helped ensure the action was completed by the first entrant; they were fully engaged and spreading the word. The leaderboard displayed the top ten people that had the most entries and was updated in real time. Users were checking and rechecking the leaderboard multiple times per day resulting in friendly, fun competition. ### **Cross-Promotion** Cross-promotion was critical to campaign success. Our travel partner provided a luxury 7-day trip to the Turks and Caicos in the middle of a cold Canadian winter. All contest participants were able to receive an extra entry in the draw if they also “Liked” the partner Facebook page. Through this function, this page gained a significant amount of followers; increasing their online fan base. At the beginning of the contest, the page had 621 Facebook likes. I had grown to 1,602 by the end of the contest, which is an increase of 157.97% in a 6 week period. Additionally, both partners worked together to magnify efforts by combining social network fan bases. ### **Socially Aware** A critical piece of the puzzle in this program was ensuring that Sweepsteak was socially aware. This meant that we had the added functionality of connecting to participants Facebook Open Graph profile. It provided deep integration and enabled us to tap into fan social connections and Facebook tools such as the notification jewel and their newsfeed to raise awareness in a non-intrusive manner. ### **Embracing Earned Marketing** For the duration of the contest, we attempted to keep fans intrigued by leveraging consistent and entertaining newsfeed updates. The key was consistently delivering content to the contest participants. We achieved this primarily through the use of memes and other fun and highly shareable content. By doing this, we were able to keep the engagement with the contest high. The use of highly shareable content resulted in an overall increase in the page’s reach. This enabled us to acquire new fans, retain and engage current fans. This was such a unique and effective tactic that I’ll be writing a dedicated post on this topic alone. ## What Were the Results? This program helped us achieve our three main goals: 1. Increase followers. 2. Engage with followers. 3. Co-branding and brand magnification. ### **Increase Followers and Personalization** By running this contest with our customized software, we were able to significantly increase the number of followers on the client’s Facebook page. Through SweepSteak, participants were able to gain more entries when they sent their friends an invitation using a unique, personalized link provide to each entrant. Providing each entrant with their own personalized link allowed us to track their activity and referrals, giving the contest immense virality which led to exceptional fan growth. The page went from 632 to 3412 during the 6 week contest period, which is fan growth of 440%. [![Total fans acquired throughout the case study](https://honeypotmarketing.com/wp-content/uploads/graph1.png "total fans - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/the-importance-of-contest-customization-case-study/graph1/) [![Daily fans acquired during the case study](https://honeypotmarketing.com/wp-content/uploads/graph2.png "daily fans acquired - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/the-importance-of-contest-customization-case-study/graph2/) ### **Increase Fan Engagement** Through this contest, we were also able to become much more engaged with our followers. An engaged user is one that has interacted with your page in some way. Out of everything that was posted, trip content accounted for 49.86% of all engagement during the contest period. This totaled 212 likes, 41 comments, and 116 comments. Over the course of the campaign, we are also able to significantly increase the number of engaged users as a whole. [![Total engaged users throughout the during of the case study](https://honeypotmarketing.com/wp-content/uploads/graph3.png "engaged users - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/the-importance-of-contest-customization-case-study/graph3/) ### **Co-brand Parallel Companies** We were able to successfully co-brand two parallel, yet seemingly unrelated companies. By partnering both clients in the contest, we were able to leverage the travel client’s existing fan and customer base. This co-branding effort also enabled both brands to reach people or areas that were previously out of reach, thus increasing their ability to gain online fans and customers. ## Key Takeaways. Here are the things we’ll try to do in the future, based on what worked well during our case study. 1. Partner a single promotion with multiple related brands to quickly increase potential magnification and performance. 2. Create or leverage socially aware software that taps into social connections and use gamification to engage and delight users. Make it fun. 3. Apply constant pressure during the promotion through newsfeed updates, memes, and contest updates. There is no ‘set it and forget it’ in the world of social media contesting and campaigns. Good luck with your next online socially aware campaign, if you’ve got a tip that made your last campaign successful or have any questions about what we did throughout this campaign drop us a note in the comments. We’d love to hear from you! **Categories:** Digital Marketing, Social Media **Tags:** Business, Engagement, Facebook, Facebook Contests, Facebook Promotions, Internet Marketing, Marketing, Marketing Strategy --- ### [10 mobile apps for the modern marketer](https://honeypotmarketing.com/social-media/mobile-apps-for-the-modern-marketer/) **Published:** March 21, 2013 **Author:** The Bee Team **Content:** Like most social media, community and inbound marketing teams, we’re constantly on the move. This means it’s important for us to have mobile access to all of our most important tools. The list of social applications for the modern marketer is nearly endless. We decided to highlight our 10 most used applications, in no particular order, that we we use while we’re on the go – and who are we kidding, we’re always on the go! Did we miss one? Do you have a killer app that has saved your while on the road? Let us know – drop a comment on this post or follow us on [Facebook](http://www.facebook.com/honeypot.marketing) and [Twitter](https://twitter.com/honeypot_mkting). **1. “Pages”- Manage multiple Facebook fan pages, groups and events. [![pages](https://honeypotmarketing.com/wp-content/uploads/pages1.png "play-icon-2 - digital marketing for growing businesses by honeypot marketing")](https://itunes.apple.com/au/app/facebook-pages-manager/id514643583?mt=8)Pages for Facebook is a very handy application used around the office here at Honeypot Marketing. It helps administrators connect with their audience and keep up to date with activity on multiple pages, all at once. It’s great to have on you when you have multiple client profiles to control and monitor. The ease of switching from profile to profile is within a couple clicks. It allows marketers to keep a close eye on their content and data even when they’re out of the office. This way you’ll never an important message or post from your fans. Who loves it: [Dan Nedelko](https://honeypotmarketing.com/about-us/dan-nedelko/) Why: “I can’t let a comment go unanswered for more than 10 minutes, drives me nuts. I probably need help or counseling, or both” **2. “Hootsuite” – Manage multiple social profiles quick and effectively.** [![hootsuiteapp](https://honeypotmarketing.com/wp-content/uploads/hootsuiteapp.png "- digital marketing for growing businesses by honeypot marketing")](https://itunes.apple.com/ca/app/hootsuite-for-twitter/id341249709?mt=8) The Hootsuite app is a great way to send and receive messages, monitor conversations and track results – all from your phone! Manage networks, lists, schedule content and shortening links with Ow.ly are just some of the awesome features found in this app. The Hootsuite app compliments your web account and allows you to quickly import your accounts with a simple migration wizard to get you on your way! Who loves it: [Leslie Kay](https://honeypotmarketing.com/about-us/leslie-kay/) Why: “You can manage all of your social networks on the go – it eliminates having to have multiple social apps downloaded on my phone!” **3. “Vine” – The best six seconds you’ll ever shoot!** [![vineapp](https://honeypotmarketing.com/wp-content/uploads/vineapp.png)](https://itunes.apple.com/app/vine-make-a-scene/id592447445)The Vine app is great tool for video marketers to shoot a quick six second video of some awesome material. Growing more and more popular everyday, Vine was made to create short- looping videos in a fun way to share with anyone of interest. What makes Vine so unique is how you can capture six seconds of non- consecutive video to create one montage. This allows marketers to capture up at least 6 different product or service features to combine into one video to share across their social media outlets. Who loves it: [Justin Ianni](https://honeypotmarketing.com/about-us/justin-ianni/) Why: “You can capture absolutely anything you want in a matter of 6 seconds, creativity has no limits with this app.” **4. “WordPress” – Blog on the go for your company.** [![wordpressapp](https://honeypotmarketing.com/wp-content/uploads/wordpressapp1.png "- digital marketing for growing businesses by honeypot marketing")](https://itunes.apple.com/ca/app/wordpress/id335703880?mt=8)Many of you may be familiar with the world’s most popular blog platform. The WordPress mobile application makes blogging on the go easy, accessible, and allows you to keep your blog updated right from your phone. Users can edit the blog content, add existing photos or take photos at the moment to place in their post. You can monitor all activity to the blog and respond to comments as soon as they come in. Who loves it: [Erica Clement-Goudy](https://honeypotmarketing.com/about-us/erica-clement-goudy/) Why: “I can write blog posts and drafts when ever ideas come to me.” **5. “LinkedIn” – Manage your LinkedIn profile where ever you are to keep connected.** [![linkedin](https://honeypotmarketing.com/wp-content/uploads/linkedin.png "- digital marketing for growing businesses by honeypot marketing")](https://itunes.apple.com/hk/app/linkedin/id288429040) The LinkedIn app gives you a great tool to stay connected and up to date with your profile and connections. An awesome feature found with this app is being able to quickly sync your LinkedIn contacts into your phones address book. You can do almost everything as you can from a desktop with this app; connect with others, stay up to date with other networks, send message and view all invitations. Who loves it: Dan Nedelko Why: “I get to keep up to date with all my connections, accept invites as they come in and easily sync LinkedIn contacts to my address book, which is a very handy option.” **6. “Mashable” – Keep up to date with new stories and trends in the industry.** [![mashapp](https://honeypotmarketing.com/wp-content/uploads/mashapp.png "- digital marketing for growing businesses by honeypot marketing")](https://itunes.apple.com/us/app/mashable/id356202138?mt=8) The Mashable app provides the same purpose as the website, but more suitable for mobile devices. A great way to stay up to date with the latest news on technology, industry trends, social media, apps, etc. The layout is simple and clean allowing you to search and read any articles easily. When selecting a link within an open article, the external link will open in a new page staying within the app; this will allow you to quickly head back to the article once you are done with the material on the external link. The easy navigation makes it very user friendly for anyone to enjoy on the go. Who loves it: Justin Ianni Why: ” Because it’s Mashable.” **7. “Dropbox” – Share your files with partners and clients.** [![dropboxapp](https://honeypotmarketing.com/wp-content/uploads/dropboxapp.png "- digital marketing for growing businesses by honeypot marketing")](https://itunes.apple.com/us/app/dropbox/id327630330?mt=8)The Dropbox app allows you to share, sync and store files online. The app lets you store photos, videos, and documents and access them anytime and anywhere from your mobile device or tablet. You can also create public folders and share your files with others – a great way to share important information with all your colleagues at once within a safe and secure place. Who loves it: Justin Ianni Why: “Being able to sync files from one device to another and access it at anytime makes a big difference when you’re always on the go. In or out of the office you can always access the documents needed at that time.” **8. “AnalyticsPro” – Access your Google Analytics no matter where you are.** [![gapro](https://honeypotmarketing.com/wp-content/uploads/gapro.png "- digital marketing for growing businesses by honeypot marketing")](https://itunes.apple.com/ca/app/analytics-pro-for-ipad/id383599075?mt=8)The AnalyticsPro app allows you to access your Google Analytics data anytime, anywhere. You can check in when ever you need to and see how campaigns are doing, or how a certain post is engaging with your fans. There’s a lot of information displayed through this app and you don’t want to miss out on any important opportunities to convert. Watch on the go as your fans engage with your content – or if they seem to drop off, find out why and establish a plan to fix those small problems as soon as possible! Who loves it: Dan Nedelko Why: “Analytics are a huge part of any campaign. Monitoring your audiences behaviour will allow you to make corrections or continue to develop plans through tactics that are proven to create engagement.” **9. “Instagram” – Photos to share with all!** [![instagram](https://honeypotmarketing.com/wp-content/uploads/instagram.png "- digital marketing for growing businesses by honeypot marketing")](https://itunes.apple.com/us/app/instagram/id389801252?mt=8) Literally take pictures of anything, slap on a filter and share it with friends. Instagram is an awesome free app and it has changed the game of photography. Even if you know absolutely nothing about taking photos, this app can make any picture look good. For a marketer, this is just another social outlet to get content to your fans; of course, in the form of pictures. This is a great way to connect with your fans directly through mobile. Sharing updates by taking pictures of new products, or sharing the inside look at company events; it all creates a following. You can also share links, mentions or hash tags with your photos and connect your Instagram profile to other social profiles to share through. Who loves it: Leslie Kay Why: “A visual caption of your life, brand or business in that moment.” **10. “Evernote” – Stay organized.** [![evernote](https://honeypotmarketing.com/wp-content/uploads/evernote.png "- digital marketing for growing businesses by honeypot marketing")](https://itunes.apple.com/en/app/evernote/id281796108?mt=8) The Evernote app is a great way to stay organized on a daily basis across all devices you use. Evernote lets you take notes, photos, make to- do lists, and record voice note reminders. You can connect Evernote to other products/devices you use to make sure all your material is accessible. Who loves it: Erica Clement- Goudy Why: “It lets you store all your documents in one place that is easily accessible from any device your using at that time.” As mentioned, these are just some apps we use here at Honeypot Marketing – if you have any that you feel work great for you, feel free to comment on this post or chat with us through [Facebook](http://www.facebook.com/honeypot.marketing) and [Twitter](https://twitter.com/honeypot_mkting)! **Categories:** Digital Marketing, Social Media **Tags:** Facebook, Instagram, Internet Marketing, Linkedin, Marketing, Twitter --- ### [Don't try to be clever, be clever : The social media playbook](https://honeypotmarketing.com/video/dont-try-to-be-clever-be-clever/) **Published:** March 19, 2013 **Author:** The Bee Team **Content:** A terrible social media campaign can be hurt (or destroy) your attempts at turning your business into a successful and shareable online brand. While [some have failed miserably in their social media campaigns](http://dannedelko.com/social-networking/pepsi-cheer-social-media-done-wrong.html), others have risen to the top, created fantastic campaigns and had a massive positive impact on their brand . I’ll be covering some of the best, brightest and most clever brands online so we can add their tactics to our [social marketing and social business](https://honeypotmarketing.com/services/) playbook. Just remember, we don’t want to “try” to be clever, we want to be legitimately clever. You’ll be shocked at the difference in results of your social marketing efforts, and if you find yourself list on the [Condescending Corporate Brand Facebook page](https://www.facebook.com/corporatebollocks) then it’s time to take good hard look in the mirror! **Facebook: *Grey Poupon: The Grey Poupon Society of Good Taste*** [![07_33_32_210_file](https://honeypotmarketing.com/wp-content/uploads/07_33_32_210_file.jpeg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/dont-try-to-be-clever-be-clever/07_33_32_210_file/) In the 1980’s, mustard company Grey Poupon launched a marketing campaign which labelled mustard as a rich man’s condiment. Fast forward 30 years and a new social media campaign was launched by the fine folks at Grey Poupon. Playing off their original positioning from the 80’s, now labelling mustard for one of high class and good taste. They created a Facebook application which would scan the profiles of potential fans requesting to join the [Grey Poupon Facebook page](https://www.facebook.com/greypoupon). The application would check the users use of grammar, taste in art, movies and books as well as their restaurant check-ins to produce an overall score. If you received a score of a certain stature, you were then given a membership in the Grey Poupon Society of Good Taste. **Pinterest: *Honda: Pintermission*** [![Honda_Pintermission_boards](https://honeypotmarketing.com/wp-content/uploads/Honda_Pintermission_boards.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/dont-try-to-be-clever-be-clever/honda_pintermission_boards/) To promote the launch of the [official Honda Pinterest profile](http://pinterest.com/honda/), the Honda marketing team launched the Pintermission initiative. They gave $500 to each of the people on Mashable’s list of the most active Pinners on Pinterest. With that $500, they had to take a pledge to stay of Pinterest for 24 hours (a Pintermission) and go do the things they always were pinning about. The participating Pinners were each given their own pin board on Honda’s Pinterest account where they would then pin photos of what they did during their 24-hour Pintermission. This generated some great content for the brand and allowed the new Honda Pinterest profile to be shared across the internet. **Twitter: *Snickers: You’re not you when you’re hungry!*** [![KatiePriceSnickersTwitterAd](https://honeypotmarketing.com/wp-content/uploads/KatiePriceSnickersTwitterAd.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/dont-try-to-be-clever-be-clever/katiepricesnickerstwitterad/) Many people are familiar with the star-studded Snicker’s commercials featuring classic actors like Danny De Vito and Robin Williams with the tagline “You’re not you when you’re hungry.” But these commercials all had a parallel Twitter campaign. Snickers had celebrities tweet out a slew of uncharacteristic tweets which made them almost seem like they were hacked. These tweets would be followed by a tweet with a photo of the celebrity eating a Snickers bar, and the tagline “You’re not you when you’re hungry.” Learn more here, it was a fascinating example for how 25 tweets can reach 25 million people, simply by being clever (Editor’s Note: this also involves agreeing not to be an idiot) : These are just a few examples of the exclusive club of corporate brands who’ve gotten [social media to work in their favour](https://honeypotmarketing.com/feature/social-media-agency/) – not by trying to be clever, but by actually being clever. Stay tuned, I’m going to continue to cover some of the most disastrous social media marketing failures brought to you by Pepsi, Cheerios and others! **Categories:** Social Media, Video **Tags:** Social Business, Social media marketing --- ### [14 social media best practices for sales professionals](https://honeypotmarketing.com/social-media/social-media-strategy-for-sales-pros/) **Published:** March 18, 2013 **Author:** The Bee Team **Content:** ![Social media best practices for sales people](https://honeypotmarketing.com/wp-content/uploads/coffee.jpg "- digital marketing for growing businesses by honeypot marketing")Facebook, twitter, Google+, LinkedIn, Quora, MySpace and more – in today’s world, it seems like there are ever-expanding numbers of social networks. For sales professionals it means there are entirely new channels to utilize, it’s an exciting frontier! Unfortunately, it’s not fully understood and one-way communication tactics are often used in the two-way world of social. The problem? Social **is** different. Pushing sales message to your prospects requires a completely different communication strategy when interacting with them on **their** social networks. *Make no mistake about it, this is their turf, not yours.* We’re often extremely protective of our social experience, as we should be since in the world of the social, the user (that’s you as well) is at the center of the experience. We see this all the time at Honeypot, so we’ve decided to compile a list of our best practices, tips and tricks to maximize social media for the sales professional out there. 1. You want to speak **with** consumers and fans. Not at them. Always reply to your connection by first name; greet them directly. It creates a positive and personal tone. Remember, social media is a two-way channel. It’s all about asking and listening as opposed to pushing a message. 2. **DO YOU LIKE WHAT YOU ARE READING RIGHT NOW?** Probably not, a message in all-caps implies that I am shouting at you with rage. On social networks, speaking to people in all caps is intrusive. 3. If elementary school taught me anything, it was that shouting won’t help get your point across. Be subtle. Use your indoor voices 🙂 Now that we’ve covered *how* to talk, let’s look into *what* you are saying. We want to avoid communicating in a typical one-way sales and marketing tone. The world of social is vastly different. Jumping into social venues using tried and true one-way messaging styles is oil to the water of a two-way marketing venue. So let’s dive into some of the things we’ve learned here from the social media trenches: 1. If you talk to people like they are a demographic instead of a real person, they’ll tune out fast. 2. Social media is not nine-to-five. It’s twenty-four hours a day, seven days a week. Not that you have to be present at all times but you may want to consider jumping into conversations and discussions during “down times” such as evenings and weekends. It shows your personal network that you’re truly engaged. 3. Keep the conversation going all the time – people don’t like to feel ignored. Answer and react to questions in a reasonable and timely manner. When responding to an individual directly, always reference yourself by first name as a signature to the reply comment. 4. Never hide or delete negative comments or posts. Address them directly, while attempting to take the conversation offline to a direct contact by either an e-mail address and/or telephone number. Admit when you’ve made an error, thank them and offer an alternative. 5. Food for thought, a humorous but all-too-true quote to keep top of mind is: **“What happens in Vegas stays in Vegas; what happens on Twitter stays on Google forever!”** – Jure Klepic 6. You cannot eliminate a complaint or bad review. There are however alternatives, show your networks that you care about the issues, as well as them, solve the problem, direct it publicly and take it offline. These actions resonate with individuals, giving you the chance to turn an upset individual into a passionate advocate. 7. Statements such as “that’s not right, we’ll fix that” or “thanks so much for pointing that out” are excellent responses that will help ease the tension and frustration of the person on the other end of your message. Accept that an engaged fan (consumer, lead, prospect or person!), even if they are angry, is an extremely valuable one. The worst case scenario is complete silence. 8. Engagement is your friend, responses, attention, comments, likes, shares, +1’s, input, feedback. These are the core metrics by which you should operate, if you’re shouting into the Grand Canyon without a reply or any other engagement then you know there’s a problem and it’s time for a change. 9. Bring diversity to your page – don’t make it all about you and your product,. Reinforce that you are an expert in your field, true experts rarely talk about themselves, they discuss their area of expertise. Remember, don’t just shout your message, lead your networks to realize it through your actions and statements. 10. Utilize user images over professional images and leverage parallel and relevant content as opposed to featuring your product line. When you do feature your products, speak to the benefits of the products rather than the feature of the product. Don’t sell directly, sell by taking a thought leadership and one-to-one approach. In these venues more “traditional” approaches are not effective. 11. Most importantly, build relationships with individuals and engage with them conversationally. The goal is to grow a community. Bat your eyelashes, you’re sexy and they know it 😉 ## Conclusion It could be argued that the most effective business and sales people using social media today are not using social to actually sell their product. They’re building their network in many of the same ways you might have traditionally in your business network. Some closing thoughts, be consistent. This is earned “marketing”, there are no shortcuts and there are certainly no silver bullets. Be aware and careful in social media outlets, these are your real life contacts by abusing the language and tone you take online, you could be jeopardizing your real life personal and business relationships. **Categories:** Social Media --- ### [The rise of the consumer and two-way marketing](https://honeypotmarketing.com/social-media/social-marketing-broadcast-marketing/) **Published:** January 30, 2013 **Author:** The Bee Team **Content:** ### Are you talking to your customers, or are you talking at them? It wasn’t that long ago that consumers (that’s you and I!) actually appeared to be entertained by the idea of marketing, whether or not we even realized it was happening. The days of obnoxious commercials and collages of print ads seem to be a thing of the past, if not far less important than they used to be. The irony of it all is that more now than ever, we’re inundated with marketing and advertising messages 24/7. So what’s changed? As the first of many in a series, I’ll take you on a guided tour of social media, communications and marketing – what works, what doesn’t, what’s trending and what’s missing. ### Enter two-way social marketing and the rise of the consumer. ### ![Social media is not broadcast marketing](https://honeypotmarketing.com/wp-content/uploads/2013-02-05-10.24.35-am.png "- digital marketing for growing businesses by honeypot marketing") Social media is the perfect place for two-way entertaining and interactive advertising. These forms of advertising often grab the viewers attention much faster than the traditional one-way advertising. These methods also come equipped with sharing capabilities that allow the marketed piece to stick with the viewer much longer. Marketing through social media tends to stick, because when done correctly, the posts are relatable, relevant and most importantly, shareable. What used to be advertisements talking down to their demographic, have now transformed themselves into a personality which talks with the demographic. Instead of telling their clout why they must have something, we now know the viewer can make their own decisions on whether they like or need something (and in a world full of internet trolls waiting under the bridge of social media for a post to come by – they will let us know when they don’t like it). ### When David met Goliath, we all know how that ended. ![Some brands don't get social media](https://honeypotmarketing.com/wp-content/uploads/omfg.jpg "- digital marketing for growing businesses by honeypot marketing")A great example of what is widely considered a social media and marketing fail is the infamous [Pepsi Cheer](http://dannedelko.com/social-networking/pepsi-cheer-social-media-done-wrong.html). The premise of this campaign this: hockey fans will write a new cheer for the Canadian Men’s International Hockey team. Fans will submit new cheer ideas to Pepsi, and the winning cheer will be promoted on television, radio, internet and chanted by the crowds at the games. [The resulting cheer: “Eh! Oh! Canada, Go!”](http://www.youtube.com/watch?v=Bd-NlL8F0WE). The only problem? Hockey fans weren’t biting. They already had a cheer, didn’t need a new one and certainly did not want to be told how to cheer by a corporation. Pepsi’s solution? Seed the crowd with Pepsi street team staff. The backlash was swift and fierce. Fans were not going to let their sport and a game they held dear to be dictated by corporate brand sponsorship, and they took to social media to let Pepsi know how they felt. Not responding to the negative response, Pepsi continued to act as if their campaign was a valiant success – but it was clear to the public, what they did was not how social media and marketing should be used. Using all available marketing channels in concert: print, television, radio, outdoor – tying the message together with web and social, the successful communication strategy allows potential customers to develop a ‘bromance’ with their brand. Not only do those being marketed to, find themselves wanting to hang out with the brand: sharing images and videos on Facebook, showing it to their friends in social situations, but they also take pride in purchasing the product – as they like what being associated with the brand means, as the brand is now more of a personality than ever before. ### Enter the Old Spice Guy and enlightened understanding ![Social media master class: ols spice](https://honeypotmarketing.com/wp-content/uploads/old-spice-guy-videos.jpg "- digital marketing for growing businesses by honeypot marketing")What seemed to be the most popular campaign of 2011, one cannot forget [“The Old Spice Guy”](http://www.youtube.com/watch?v=owGykVbfgUE). Their charming and handsome spokesman not only connected with the men who would be buying their products, but to the women as well in a humorous, light-hearted and engaging way. Upon launch and for what seemed like months after – The Old Spice Guy would often come up in every social gathering I seemed to find myself in. The Old Spice Guy was the man every girl wanted to be with and every guy wanted to be. Not to mention – the campaigns success was the kind of success every corporation wanted to have – being bizarrely mimicked by many corporations, including [Dairy Queen and Edge shave gel](http://www.socmedsean.com/dear-dairy-queen-and-edge-shave-gel-stop-ripping-off-the-old-spice-guy/). So it isn’t always about seeing a marketing message which became annoying to us, it was the lack of a relatable message and inability to honestly interact with that brand that can cause lack of success at best and a swift backlash at worst. While there are brands that seem to grasp the social marketing ideal and all of it’s capabilities – there are many who seem to be missing the mark and bring one-way broadcast marketing tactics to the modern two-way social medium. ### Effective does not mean your social communication needs to be costly or elaborate. Most recently, here at Honeypot we were delighted to magnify a cute idea, a simple tweet and some one-to-one outreach with great effectiveness. Waterloo, Ontario: our hometown and the location of our worldwide headquarters was recently buzzing with the launch of the new Blackberry 10 platform, the Z10 and Q10 devices. This exciting event meant that the social media and news world was flooded with BlackBerry news and status updates on the day of launch. Businesses all over town were showing their support for BlackBerry, the launch and most importantly our friends and family who are members of Team BlackBerry. On of those businesses: [Beertown](https://www.facebook.com/beertown?fref=ts), is a fusion of a retro public house and a modern beer bar, built around a ‘chef driven’ kitchen. The Beertown team created an one-day only special dessert: [apple crumble with fresh blackberries on top](http://pbs.twimg.com/media/BB5f4p-CIAACK-r.jpg). This charming dessert and pun was intended to support the many guests of Beertown who work for and have supported BlackBerry through a challenging period in their history while showing their support in light-hearted, fun way. We worked with the Beertown team to spread the word socially, we talked directly to BlackBerry employees via Twitter and Facebook, sent them personal messages of support and excitement. The end result? Over 600 mentions, 200+ re-tweets and a restaurant full of happy guests enjoying a relevant dessert while watching the launch of BlackBerry 10. Through engaging and talking to people through social networks as equals we were able to show many sides of the Beertown people and brand to their guests and the local community. All by talking to people. Seemingly simple but always complex. To wrap up, the key to successful social media communication begins with the basics – we say we don’t like being marketed to, but in reality, we don’t like being talked at. **Categories:** Social Media **Tags:** Marketing --- ### [Increasing Your Facebook Page Effectiveness](https://honeypotmarketing.com/social-media/facebook-page-effectiveness/) **Published:** May 30, 2011 **Author:** The Bee Team **Content:** [Facebook.com](http://facebook.com) continues to roll forward gaining more influence, users and targeted users than any other social media site on the Internet. The double threat Facebook.com offers is not only a mass of users but the ability to target users in incredibly accurate ways. The end result? Wether you’re a Fortune 100 or a single person startup company you’ve got the ability to engage with your consumers and potential customers previously unavailable to business. Our friends at recently published a fantastic set of 8 tips for PR specialists on Facebook.com: > - [Thursday](http://www.allfacebook.com/report-facebook-posts-are-best-on-thursday-2011-04) is the best day of the week to get the most visibility for a Facebook post. > - [Release major stories in the early morning](http://www.allfacebook.com/study-reveals-when-facebook-users-are-most-active-2010-10). If you post between 11 a.m. to 4 p.m. EST, you risk your content getting pushed down by news feeds and other traffic. > - When sharing stories, include the [full link](http://www.allfacebook.com/facebook-blocking-links-shortened-to-j-mp-with-bit-ly-2010-12) on Facebook — that’s 300 percent more likely to get clicked on than any shortened address. > - Use both the [like](http://www.allfacebook.com/how-to-use-facebooks-plugins-on-your-website-2011-04) and [send](http://www.allfacebook.com/50m-facebook-groups-get-sharing-button-2011-04) Facebook buttons on your site. > - Want the secret behind making it into your friends’ “top news” feed? It’s based on an algorithm known as[Edge Rank](http://www.allfacebook.com/how-to-succeed-at-facebook-page-marketing-2011-04). Use words like “today,” and “limited-time only,” to increase its Edge Rank. > - According to a[ recent study](http://www.allfacebook.com/report-facebook-in-top-3-for-sending-traffic-to-news-2011-05) from Pew Research Center’s Project for Excellence in Journalism, Facebook is among the leading drivers of traffic to 21 news web sites. So when sharing a good media story, don’t forget to leverage the leading social network. > - Want to know which [](http://danzarrella.com/the-least-shareable-words-on-facebook.html)words are most “[shareable](http://www.allfacebook.com/report-facebook-posts-are-best-on-thursday-2011-04)” on Facebook? Try words like “best,” “most,” and those that explain, such as “why,” and “how.” > - Facebook may be a better platform for making a [video go viral](http://www.allfacebook.com/7-ways-to-optimize-video-for-facebook-2011-05) than other social media platforms, probably because the site makes it easy to embed multimedia content into a post. All of which go beyond the public relations specialist, these tactics have the ability to increase your following and consumer engagement drastically. The end result will be happier and much more engaged clients, regardless of your size, location or product. You might also be interested in Dan Nedelko’s screen cast tips for organic fan page growth: [Leveraging your personal network to increase distribution ](http://bit.ly/hpt-share) [Using photos and tags to increase your distribution.](http://bit.ly/kJ4159) Do you have any more tips you’d like to share? We’d love to hear your ideas in the comments sections below! **Categories:** Social Media **Tags:** SEO --- ### [Facebook Contest Policy Updates](https://honeypotmarketing.com/social-media/facebook-contest-policy-updates/) **Published:** May 17, 2011 **Author:** The Bee Team **Content:** On May 11, Facebook revised its [promotions policy](http://www.facebook.com/promotions_guidelines.php). This evolving set of legal guidelines govern all promotions run on Facebook, and outline what Page owners can and can not do when running promotions on Facebook to remain compliant with [Facebook policy](http://www.facebook.com/promotions_guidelines.php). The primary change to the [Facebook promotions policy](http://www.facebook.com/promotions_guidelines.php) is the removal of some specific prohibitions on certain types of promotions, as well as guidelines around minor participation in promotions. Major items that have not changed include that all promotions must be run within 3rd party apps on Facebook. What does the policy mean for your Facebook promotions plans? Here is a breakdown of the details: Facebook Promotions Policy Overview: - The primary change in this update is that Facebook has removed some specific prohibitions on certain types of promotions, such as promotions involving alcohol, dairy, firearms, gambling, and gasoline. While this does mean that promotions can now offer alcohol or dairy as a prize, for example, the new guidelines also strongly maintain that all promotions must comply with all laws and regulations of the jurisdictions where the promotion is open. This means that the burden of responsibility for checking that a promotion can legally offer a specific prize remains in the hands of the promotion administrator and page owner, and that by running such a promotion on Facebook, he or she is affirming that the promotion complies with all applicable laws and regulations. - There is no longer any explicit prohibition of minor (13-17 years of age) entry to Facebook promotions. Similar to the changes above, the removal of age related guidelines still implies that the promotion administrator is running the promotion in compliance with all of the applicable age related laws and regulations wherever his promotion is running. - Facebook has included a very clear definition of what constitutes a promotion: “a contest, competition, sweepstakes or other similar offering,” where “by ‘contest’ or ‘competition’ \[Facebook means\] a promotion that includes a prize of monetary value and a winner determined on the basis of skill (i.e., through judging based on specific criteria)” and “by ‘sweepstakes’ \[Facebook means\] a promotion that includes a prize of monetary value and a winner selected on the basis of chance.” What has **not changed** for Facebook Promotions - All promotions still need to be run within 3rd party Apps on Facebook.com, and can be run either on a Canvas page or as an app on a Page Tab. - You may not use Facebook features or functionality as a way of entering or registering for a promotion. In other words, you cannot have users simply “Like” your page to enter into a contest— the entry process must be contained within the 3rd party app environment, and include a registration (like a form) separate of the act of “Liking” a page. - You may not use Facebook features or functionality such as the Like button as a method of voting for a promotion. Again, because promotions must be run within 3rd party apps on Facebook, this regulation maintains that promotion elements like voting be contained in apps, and not within Facebook simply by using the “Like” button. - You cannot use Facebook to notify winners, such as by sending them a message, chat, or wall post alerting them to their win. Reaching out to your customers and their personal social networks is an extremely effective way for local businesses to add real value to their bottom line and can result in real sales. Clearly you should be considering Facebook promotions and contests that engage your fans without turning them off. Good Luck! [![](https://honeypotmarketing.com/wp-content/uploads/dan-nedelko-signature-150x150.jpg "dan nedelko - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/dan-nedelko-signature.jpg) [Dan Nedelko](http://dannedelko.com) **Categories:** Digital Marketing, Social Media **Tags:** Facebook, Facebook Contests, Facebook Promotions, Marketing --- ### [Honeypot Marketing Weekly Digest for 2010-06-13](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-06-13/) **Published:** June 13, 2010 **Author:** The Bee Team **Content:** - Google Soft 404 reporting tool released we actually noticed this yesterday while working in Webmaster Tools. [\#](http://twitter.com/honeypot_mkting/statuses/15720696527) - How about this for a killer landing page: [\#](http://twitter.com/honeypot_mkting/statuses/15723916458) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2010-05-30](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-05-30/) **Published:** May 30, 2010 **Author:** The Bee Team **Content:** - 10 free and simple Facebook marketing strategies for brands via @[dannomatic](http://twitter.com/dannomatic) [\#](http://twitter.com/honeypot_mkting/statuses/14850707319) - @[iPadinCanada](http://twitter.com/iPadinCanada) yeah it's stupid, different departments, rude CSRs and the irony is they dont have connected systems. They're the telecom! [in reply to iPadinCanada](http://twitter.com/iPadinCanada/statuses/14851008215) [\#](http://twitter.com/honeypot_mkting/statuses/14851487983) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Press Release Optimization Strategy](https://honeypotmarketing.com/pr/press-release-strategy/) **Published:** May 28, 2010 **Author:** The Bee Team **Content:** Press Releases are an excellent way to increase your brand awareness in mainstream media, build links through optimizing your distribution and also to get yourself listed in News Services such as Google News. Generally what we see is a lack of strategy around integrating small business Press Releases and Optimization of the Public Relations and Media Relations functions. Here is a nice simple outline for [optimizing your press releases](https://honeypotmarketing.com/pr/) and media releases for your day to day [Internet Marketing](https://honeypotmarketing.com): 1. We will leverage press release distribution for the purpose of creating brand awareness, building inbound links and increasing our search engine saturation. 2. Distributing Press Releases will also increase our authority in all search engines and specifically in news search engines which will react favorably to a focused PR program. Press Releases will be delivered in 2 tiers. We prefer this methodology since it breaks out our functions and creates a consistency of releases. Consistent Press Release distribution is extremely important. If the schedule below is too aggressive for your budget then slim it down to 1 major release per month and 2 SEO releases per month. 1. Major Press Releases submitted to prweb.com at a premium level. We will reserve these for major site upgrades and major press worthy events. These should occur at a frequency of 2 per month. 2. SEO Press Releases will be submitted to lower cost distribution sites and mainly be used to increase our online brand spread. These will be distributed with a higher frequency – 4 per month. Press releases will be submitted to the distribution sites, however before this is done **all press releases will be put in a media section** on your website. The media center you create for your site must have the following: 1. A complete media kit including logos, images and other media collateral. 2. A listing of all media releases in an archive. 3. A sign up for media which will subscribe them to a PR segment in your Email System. 4. Additional video and content which may be of interest and be applicable. **The Press Release Process** When a Press Release is distributed the following best practices should be followed: 1. Press Release initial draft. 2. Send copy to Marketing for edits and editorial approval. 3. Press Release is posted in the media section on the relevant website. 4. Press Release is optimized by an SEO or someone on your marketing staff. This includes optimized key phrases and links into your website using those terms. 5. The Release is distributed to the media list via email with links back to the onsite release. Now this assumes you have an email contact list which you maintain on your website. We strongly suggest that you create an additional list for your media and website contacts as well. 6. The Release is then submitted to the distribution channel and linked back to the main domain, articles referenced and the complete release. When distributing a release utilize multimedia such as embedded video and images. 7. The Release is then shared via all social media channels including Facebook and all current channels. Copy can be modified for the audience so it is not out of place and written directly for the audience being targeted. This outlines the process required both for optimization and link building – as you can see you don’t need a multi-million dollar budget in order to build links and increase your brand saturation. In fact a program like this can be executed for as little as $200 per month. The benefits definitely outweigh the cost and time you need to put into your website and your **SEO optimized PR Strategy**. If you’re still confused or have any additional questions/comments, feel free to contact one of our Internet Marketing Experts or comment below! **Categories:** Public Relations --- ### [Honeypot Marketing Weekly Digest for 2010-05-16](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-05-16/) **Published:** May 16, 2010 **Author:** The Bee Team **Content:** - Is the iPad Going to Kill the PC Laptop?: [\#](http://twitter.com/honeypot_mkting/statuses/14000175737) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2010-05-09](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-05-09/) **Published:** May 9, 2010 **Author:** The Bee Team **Content:** - Thoughts on Google's new UI rollout? Anyone, anyone? Beuller Beuller? We have a few thoughts over here. [\#](http://twitter.com/honeypot_mkting/statuses/13445955187) - @[modsuperstar](http://twitter.com/modsuperstar) it kind of reminds us a little bit of the Yahoo Layout. It's an interesting evolution that's for sure. [in reply to modsuperstar](http://twitter.com/modsuperstar/statuses/13446118136) [\#](http://twitter.com/honeypot_mkting/statuses/13448749861) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2010-04-25](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-04-25/) **Published:** April 25, 2010 **Author:** The Bee Team **Content:** - Dirty secret of the day: when I'm at home and no one can see I search using Yahoo \*shhh\* [\#](http://twitter.com/honeypot_mkting/statuses/12536787605) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2010-04-11](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-04-11/) **Published:** April 11, 2010 **Author:** The Bee Team **Content:** - Join now and win a $5,000 Family Room Reno. Enter daily for a chance to win Dr Oetker instant prizes \*Canadians only #[ad](http://search.twitter.com/search?q=%23ad) [\#](http://twitter.com/honeypot_mkting/statuses/11641012834) - Thankfully Kevin Rose is getting rid of the Digg toolbar & also clamping down on the "bury brigade" [\#](http://twitter.com/honeypot_mkting/statuses/11719234198) - Rising searches are your single best way to drive new interested traffic into your site, gen backlinks and gain authority. [\#](http://twitter.com/honeypot_mkting/statuses/11758034446) - No way Tiger Woods is gonna win the Masters this week. I'd put money on it #[masters](http://search.twitter.com/search?q=%23masters) #[tigerwoods](http://search.twitter.com/search?q=%23tigerwoods) [\#](http://twitter.com/honeypot_mkting/statuses/11758907202) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2010-04-04](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-04-04/) **Published:** April 4, 2010 **Author:** The Bee Team **Content:** - You could win a $5,000 Family Room Reno! Enter daily for a chance to win Dr Oetker instant prizes! \*Canadians only #[ad](http://search.twitter.com/search?q=%23ad) [\#](http://twitter.com/honeypot_mkting/statuses/11321208442) - We're putting together content strategies today but not going to lie. It's taking all of our energy to focus on such a beauty day! [\#](http://twitter.com/honeypot_mkting/statuses/11440297861) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2010-03-14](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-03-14/) **Published:** March 14, 2010 **Author:** The Bee Team **Content:** - Had a fantastic Webinar with the corporate and affiliate teams over at @[homeenergyteam](http://twitter.com/homeenergyteam) last night. [\#](http://twitter.com/honeypot_mkting/statuses/10289704577) - Congrats to @[unbounce](http://twitter.com/unbounce) for the product launch. Looks great and loving it. Self serve landing pages are a marketers dream. [\#](http://twitter.com/honeypot_mkting/statuses/10335220791) - If you're a marketer you need @[unbounce](http://twitter.com/unbounce) – on the fly landing pages, AB testing and self serve updates. No more design/dev roadblocks. [\#](http://twitter.com/honeypot_mkting/statuses/10335676359) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2010-02-14](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-02-14/) **Published:** February 14, 2010 **Author:** The Bee Team **Content:** - New Media: a giant bucket where "traditional" marketers don't know where to put things like YouTube, Twitter, Facebook, etc. [\#](http://twitter.com/honeypot_mkting/statuses/8979469756) - Rich media, social interactions and video are the future of the internet. Best to be ready for it and engage it rather than react. [\#](http://twitter.com/honeypot_mkting/statuses/8982238968) - Yesterday watch an awesome video on email optimization and recognized 1800flowers. Their winning email design is in my inbox. Nice. [\#](http://twitter.com/honeypot_mkting/statuses/9015337263) - 1800flowers.com has probably some of the most highly tested and effective email and landing page combos I have ever seen. Good work. [\#](http://twitter.com/honeypot_mkting/statuses/9015447832) - Fantastic kick off to the Olympics, thoughts go out to the family and loved ones of the Georgian Luger Nodar Kumaritashvili #[olympics](http://search.twitter.com/search?q=%23olympics) [\#](http://twitter.com/honeypot_mkting/statuses/9062264933) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2010-02-07](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-02-07/) **Published:** February 7, 2010 **Author:** The Bee Team **Content:** - How Google ranks tweets [\#](http://twitter.com/honeypot_mkting/statuses/8554569130) - @[Lumichrom](http://twitter.com/Lumichrom) Hey there it looks like we're neighbours 🙂 [in reply to Lumichrom](http://twitter.com/Lumichrom/statuses/7754474633) [\#](http://twitter.com/honeypot_mkting/statuses/8561684101) - @[Lumichrom](http://twitter.com/Lumichrom) Yup we're in Cambridge – downtown Galt in fact. Nice to see some local businesses embracing social media, many don't. [in reply to Lumichrom](http://twitter.com/Lumichrom/statuses/8587231116) [\#](http://twitter.com/honeypot_mkting/statuses/8601353685) - Dear Clients: Coming soon to a computer screen near you. High Definition Screencasts. We are tres excited! [\#](http://twitter.com/honeypot_mkting/statuses/8601721379) - @[Lumichrome](http://twitter.com/Lumichrome) We're at 19 Thorne Street in Galt – social media and internet marketing is our specialty. We have offices in Vancouver and Camb. [\#](http://twitter.com/honeypot_mkting/statuses/8694180249) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2010-01-31](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-01-31/) **Published:** January 31, 2010 **Author:** The Bee Team **Content:** - We're getting there with and the big rollout of their regional blog network. Exciting! [\#](http://twitter.com/honeypot_mkting/statuses/8304493106) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2010-01-17](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-01-17/) **Published:** January 17, 2010 **Author:** The Bee Team **Content:** - Text "HAITI" to 45678 if you are in Canada and have Rogers, Bell or Fido to donate $5. Do it. Do it now! [\#](http://twitter.com/honeypot_mkting/statuses/7751572240) - @[facebook](http://twitter.com/facebook) has a brutally slow Advertising approval process. Pick it up guys! I've been waiting forever over here. [\#](http://twitter.com/honeypot_mkting/statuses/7794026828) - RT @dannomatic: Chinese govt hacks GMail, Google hacks back Cyberwars on the Net will be the battle grounds of WW3 [\#](http://twitter.com/honeypot_mkting/statuses/7798450034) - Google adds favicons to Google Webmaster Tools. Nifty… [\#](http://twitter.com/honeypot_mkting/statuses/7803395031) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Signs Agreement With Revitalized Limited](https://honeypotmarketing.com/press-room/honeypot-marketing-signs-revitalized-limited/) **Published:** December 28, 2009 **Author:** The Bee Team **Content:** We are proud to announce that Honeypot Marketing recently closed a deal with the popular entertainment company, Revitalized Limited. Revitalized Limited is known for their extensive portfolio of online entertainment brands, including SportsBetting.com, among others. We will provide strategic services that will span a number of different marketing campaigns that Revitalized Limited currently has in place, while adding several exciting new ones. Here is a copy of the full press release: > # Honeypot Marketing Named as Internet Marketing Consultant to Revitalized Limited > > Toronto, Ontario, Canada – Honeypot Marketing was retained by Revitalized Limited this month to provide high-level strategic internet marketing services for their popular SportsBetting.com brand. > > Revitalized Limited, which owns and operates several high profile online entertainment properties, looks to leverage Honeypot Marketing’s long history of success in the entertainment industry to increase their brand exposure and market share. > > “It is always an exciting challenge to start with a strong, successful internet property and form a strategy that aims to bring that success to a whole new level,” said Dan Nedelko, Director of Internet Marketing for Honeypot North America. “When we create a strategy for a company that has the marketing power and prowess that Revitalized Limited has, it gives us a lot of latitude to be exceptionally creative in our approach and push the boundaries of what is possible on the internet. As a marketing strategist, these are often the most challenging and enjoyable projects to be a part of.” > > Revitalized Limited cites the increasing competition for customer acquisition and retention in the online entertainment vertical as the primary reason for seeking the services of outside internet marketing specialists. > > Honeypot Marketing will provide high-level internet marketing services including advanced SEO, Social Media, and paid advertising campaigns to the popular entertainment company. Revitalized Limited, who has a complete in-house internet marketing team at their disposal, is confident the fresh ideas and experience found at Honeypot Marketing will provide the innovative strategies necessary to stand out above the competition heading into 2010 and beyond. > > \*\*\* > > Honeypot Marketing is an Internet Marketing Agency located in Toronto, Vancouver, Canada and San Jose, Costa Rica. Founded in 2002, Honeypot Marketing has been delivering best of breed online marketing expertise to companies both large and small. Their expertise involves complete Internet Marketing Solutions, including: SEO, SEM, PPC, Social Media Marketing, Email Marketing, Conversion Rate Optimization, Web Analytics and Online Lead Generation. **Categories:** Press Room **Tags:** Internet Marketing, PPC, SEO --- ### [Honeypot Marketing Weekly Digest for 2009-12-27](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-12-27/) **Published:** December 27, 2009 **Author:** The Bee Team **Content:** - Just wanted to wish everyone a Merry Christmas. We're getting ready to wrap up for the day and start the festivities! [\#](http://twitter.com/honeypot_mkting/statuses/7006309440) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Is Named Home Energy Team’s Strategic Internet Marketing Provider](https://honeypotmarketing.com/press-room/internet-marketing-strategy-het/) **Published:** December 22, 2009 **Author:** The Bee Team **Content:** Honeypot Marketing recently inked a deal that officially named us as Home Energy Team’s internet marketing supplier. Home Energy Team is a top supplier of home energy auditing services and products throughout North America, as well as a leader in the training and support of home energy auditing contractors in Canada and the USA. We are excited to take on this ambitious project, as the energy auditing industry is extremely dynamic and growing at a torrid pace. Honeypot Marketing will be formulating a complete high-level internet marketing strategy, as well as implementing a complete SEO overhaul spanning several web properties, and managing a massive PPC campaign. Here is copy of the recent press release: > # Honeypot Marketing Is Named Home Energy Team’s Strategic Internet Marketing Provider > > December 22, 2009 – Honeypot Marketing announced this week that they were chosen as the internet marketing provider for the Home Energy Team. > > Honeypot Marketing, which specializes in integrated online marketing solutions, will create and execute a complete internet marketing strategy including SEO, SEM, Social Media, and cross-channel lead generation services. > > “We are excited to be working with the innovative Home Energy Team on this important project. Our aim is to bring the services of the Home Energy Team to market with an intuitive strategy involving several forms of online media. We are pushing the boundaries of traditional internet marketing tactics and are involving several cutting edge technologies in the execution of this project” said Dan Nedelko, Director of Internet Marketing for Honeypot North America. > > Home Energy Team is a network of home energy auditors and contractors who specialize in reducing energy costs for homeowners across North America. Having a home energy audit by one of Home Energy Team’s fully-vetted energy inspection specialists helps homeowners identify ways they can effectively lower their monthly energy bills while reducing their carbon footprint. > > According to the Home Energy Team, the vast majority of homes in North America are spending far more on their energy bills than they have to. “Figuring out the energy loss is a key step in solving your energy deficiencies and reducing costs,” says the Home Energy Team’s Chief Energy Inspector Joe Dempsey of Alban Home Inspection Service. > > Through the newly formed strategic partnership with Honeypot Marketing, Home Energy Team hopes to bring their green home services to a broader North American audience and improve home energy awareness for all consumers. > > \*\*\* > > Honeypot Marketing is an Internet Marketing Agency located in Toronto, Vancouver, Canada and San Jose, Costa Rica. Founded in 2002, Honeypot Marketing has been delivering best of breed online marketing expertise to companies both large and small. Their expertise involves complete Internet Marketing Solutions, including: SEO, SEM, PPC, Social Media Marketing, Email Marketing, Conversion Rate Optimization, Web Analytics and Online Lead Generation. **Categories:** Press Room **Tags:** Internet Marketing, PPC, SEO --- ### [Honeypot Marketing Weekly Digest for 2009-12-13](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-12-13/) **Published:** December 13, 2009 **Author:** The Bee Team **Content:** - Google's real time search results break the usability of the SERP. In our humble opinion anyhow. [\#](http://twitter.com/honeypot_mkting/statuses/6466473072) - It's called crowdsourcing and it's a new way for you to get involved in making movies. Join, invest, be a producer 🙂 [\#](http://twitter.com/honeypot_mkting/statuses/6482870914) - Google's real time search integration of tweets is annoying, useless and breaks the Google SERP UI completely. via @[dannomatic](http://twitter.com/dannomatic) [\#](http://twitter.com/honeypot_mkting/statuses/6513917715) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2009-12-06](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-12-06/) **Published:** December 6, 2009 **Author:** The Bee Team **Content:** - Google Caffeine is now live on one datacenter (confirmed) [\#](http://twitter.com/honeypot_mkting/statuses/6206596846) - Cyber Monday is a fake holiday via US News – we'd tend to agree, but so is Valentine's Day [\#](http://twitter.com/honeypot_mkting/statuses/6207308715) - Social Media: here's what not to do… (brought to you by the BCS – shocker!) [\#](http://twitter.com/honeypot_mkting/statuses/6237760947) - Two low cost alternatives to Basecamp. ActiveCollab (which has a license fee) and ProjectPier (open source) [\#](http://twitter.com/honeypot_mkting/statuses/6275046324) - After 2 days of customizing ProjectPier and getting things set up. I'm hooked, with a growing team, self hosted and in PHP, it's perfect [\#](http://twitter.com/honeypot_mkting/statuses/6315986779) - RT @[dankurani](http://twitter.com/dankurani) read The Honey Pot digital strategy ebook online: [\#](http://twitter.com/honeypot_mkting/statuses/6318961125) - @[dankurani](http://twitter.com/dankurani) Amusing our agency is modelled on exactly the concepts you discuss. We love the name 🙂 [\#](http://twitter.com/honeypot_mkting/statuses/6318974023) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2009-11-29](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-11-29/) **Published:** November 29, 2009 **Author:** The Bee Team **Content:** - @[JohnChow](http://twitter.com/JohnChow) The #[gawker](http://search.twitter.com/search?q=%23gawker) piece was a bit of a rant and they should get off their high horse. Tons of ads in their network, anyhow good work. [in reply to JohnChow](http://twitter.com/JohnChow/statuses/5971343626) [\#](http://twitter.com/honeypot_mkting/statuses/5981722679) - LinkedIn opens up a development API. Good potentials to integrate LinkedIn into other sites. [\#](http://twitter.com/honeypot_mkting/statuses/5981961071) - A new iPhone worm is here and this time it's malicious via @[mashable](http://twitter.com/mashable) [\#](http://twitter.com/honeypot_mkting/statuses/5983977398) - SEMPO Releases Second Annual In-House Salary Survey Results via @[sengineland](http://twitter.com/sengineland) [\#](http://twitter.com/honeypot_mkting/statuses/5987938752) - Working out some bugs, usability issues and notification items but is live [\#](http://twitter.com/honeypot_mkting/statuses/6013186656) - is now live and 90% of bugs are sorted. Next squeeze pages, email campaigning and hard launch! #[sports](http://search.twitter.com/search?q=%23sports) [\#](http://twitter.com/honeypot_mkting/statuses/6021346235) - WordPress site owners: if you're looking to auto-register/notify your users of new content via email grab Subscribe2 [\#](http://twitter.com/honeypot_mkting/statuses/6055295733) - Looking for StorkCraft recall, news and company contact info? Here you go, pls share! [\#](http://twitter.com/honeypot_mkting/statuses/6084339133) - We're all pretty stoked to have @[jeffdwyatt](http://twitter.com/jeffdwyatt) as the newest member of the Honeypot Marketing Team! [\#](http://twitter.com/honeypot_mkting/statuses/6086492803) - Happy Thanksgiving to all of our US friends, we kinda wish we were having a turkey dinner tonight. [\#](http://twitter.com/honeypot_mkting/statuses/6089445958) - Reports from webmasters of a significant change in Google rankings possibly Caffeine being rolled out [\#](http://twitter.com/honeypot_mkting/statuses/6117049176) - Here's why comment spam on your site can hurt you. From Google Webmasters Blog [\#](http://twitter.com/honeypot_mkting/statuses/6117121399) - Live view of Google/Verizon taking over Times Square in New York. Creepy but very cool! [\#](http://twitter.com/honeypot_mkting/statuses/6117308574) - Google search results seriously infected with malware blogs, index sizes are growing (329,000 at last check) [\#](http://twitter.com/honeypot_mkting/statuses/6118892100) - More detail on the poisoning of Google Search Results: in depth analysis wonder if @[mattcutts](http://twitter.com/mattcutts) and his team r on it? [\#](http://twitter.com/honeypot_mkting/statuses/6118980576) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2009-11-22](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-11-22/) **Published:** November 22, 2009 **Author:** The Bee Team **Content:** - 76% of brands have barely used Twitter accounts. Not surprising. Social Media is still a brand afterthought. [\#](http://twitter.com/honeypot_mkting/statuses/5798580951) - Google Adwords set to start permanently banning accounts tonight and tomorrow, not just sites but accounts [\#](http://twitter.com/honeypot_mkting/statuses/5808814680) - RT @dannomatic: Maybe this will mean people will start calling WordPress a CMS and not just a blog anymore [\#](http://twitter.com/honeypot_mkting/statuses/5838433931) - RT @jbillingsley: Retroactive, segmentable goal funnels using Google Analytics: #[ecommerce](http://search.twitter.com/search?q=%23ecommerce) [\#](http://twitter.com/honeypot_mkting/statuses/5839563466) - Sweet! Get a FREE $10 Esso Gift Card when you purchase $10 or more of participating Coca-Cola Products! #[ad](http://search.twitter.com/search?q=%23ad) [\#](http://twitter.com/honeypot_mkting/statuses/5860456988) - Brand new site launch is about 24 hours away. It's always fun to go through the 5467 little details! [\#](http://twitter.com/honeypot_mkting/statuses/5866021574) - oh just to clarify not our corporate site 🙂 A new sports community we are launching…http://thepickzone.com [\#](http://twitter.com/honeypot_mkting/statuses/5866114746) - Google Disabling AdSense Accounts For Using Tamper Data Firefox Plugin – be careful webmasters [\#](http://twitter.com/honeypot_mkting/statuses/5868579768) - RT @honeypot\_mkting: Google Disabling AdSense Accounts For Using Tamper Data Firefox Plugin – be careful webmasters [\#](http://twitter.com/honeypot_mkting/statuses/5868586336) - The most popular online brands (from Forrester Research) [\#](http://twitter.com/honeypot_mkting/statuses/5870877929) - Great article. A very useful Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight Guru [\#](http://twitter.com/honeypot_mkting/statuses/5922978882) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2009-11-15](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-11-15/) **Published:** November 15, 2009 **Author:** The Bee Team **Content:** - Daily updates to Google Webmaster Tools = a very good thing! [\#](http://twitter.com/honeypot_mkting/statuses/5653933166) - Google Chrome for Mac coming in December. Yippee! [\#](http://twitter.com/honeypot_mkting/statuses/5654412987) - Snack-sized social networking content has its place, from a marketing standpoint it only works in conjunction with more thoughtful content [\#](http://twitter.com/honeypot_mkting/statuses/5657661049) - How long will you wait for a webpage to load? We would have guessed 3-4 seconds, looks like it's 2 seconds [\#](http://twitter.com/honeypot_mkting/statuses/5657819799) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2009-11-08](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-11-08/) **Published:** November 8, 2009 **Author:** The Bee Team **Content:** - Updating all of our media packages for our web properties. [\#](http://twitter.com/honeypot_mkting/statuses/5397129985) - We find it flattering that competitors are bidding on our brand name through PPC even though we own the SERP [\#](http://twitter.com/honeypot_mkting/statuses/5456480218) - Offerpal CEO loses position after a very unprofessional response to @[arrington](http://twitter.com/arrington) and @[techcrunch](http://twitter.com/techcrunch) – good riddance [\#](http://twitter.com/honeypot_mkting/statuses/5458550303) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2009-11-01](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-11-01/) **Published:** November 1, 2009 **Author:** The Bee Team **Content:** - Google treating a 410 return code as a bit "more permanent" than a 404. Is that like being a little bit pregnant? [\#](http://twitter.com/honeypot_mkting/statuses/5201741681) - Just had an interesting chat with @[aaranged](http://twitter.com/aaranged) about Social Media Strategy. Creating a SocMed strategy is one thing implementing it is another [\#](http://twitter.com/honeypot_mkting/statuses/5238302487) - RT @[bluefinch604](http://twitter.com/bluefinch604) #[beatcancervanco](http://search.twitter.com/search?q=%23beatcancervanco)uver Opus Salon donating $0.01 to “Wigs for Kids” Program for every RT. Details: [\#](http://twitter.com/honeypot_mkting/statuses/5240082453) - Conversion Rate Experts featured in Fortune magazine. It's good to see optimization getting press. Congrats lads! [\#](http://twitter.com/honeypot_mkting/statuses/5263938263) - Pete Cashmore of @[mashable](http://twitter.com/mashable) fame hits the mainstream media and oh btw your privacy is dead and gone [\#](http://twitter.com/honeypot_mkting/statuses/5264488521) - How to get your corporate website listed in Google Finance? Start here: (Google Forum) [\#](http://twitter.com/honeypot_mkting/statuses/5266164063) - The Myth of Usability Testing via @[alistapart](http://twitter.com/alistapart) – an excellent article [\#](http://twitter.com/honeypot_mkting/statuses/5266544520) - Reading: "Official Google Webmaster Central Blog: Using RSS/Atom feeds to discover new URLs" ( ) [\#](http://twitter.com/honeypot_mkting/statuses/5291461968) - If you are interested some excellent conversion rate strategies and landing page best practices follow @[unbounce](http://twitter.com/unbounce) #[followfriday](http://search.twitter.com/search?q=%23followfriday) [\#](http://twitter.com/honeypot_mkting/statuses/5294950004) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2009-10-11](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-10-11/) **Published:** October 11, 2009 **Author:** The Bee Team **Content:** - An excellent article – Can Google Stay on Top of the Web? via @[businessweek](http://twitter.com/businessweek) [\#](http://twitter.com/honeypot_mkting/statuses/4634807088) - The product needs to be great but the distribution channels have to be great as well. iPhone sales may double in 2010 [\#](http://twitter.com/honeypot_mkting/statuses/4635977371) - Being worked to death? Might be time for a change in the workplace atmosphere [\#](http://twitter.com/honeypot_mkting/statuses/4684009615) - A fantastic morning. We are looking forward to adding new members to the team. That's always a happy thing! [\#](http://twitter.com/honeypot_mkting/statuses/4711325988) - Spammers and scammers are flooding Twitter with junk. We can attest to that [\#](http://twitter.com/honeypot_mkting/statuses/4712695127) - Sponsored: Win a fantastic $20,000 kitchen makeover from Dr.Oetker. – had these pizzas last week and they're amazing! [\#](http://twitter.com/honeypot_mkting/statuses/4763049524) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2009-09-20](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-09-20/) **Published:** September 20, 2009 **Author:** The Bee Team **Content:** - Check out – they have some big events this week coming up at TIFF (in Toronto!) [\#](http://twitter.com/honeypot_mkting/statuses/4010697510) - Been playing around with Wordstream's new free keyword analysis tool. Liking the usability for sure! [\#](http://twitter.com/honeypot_mkting/statuses/4012687057) - It's always nice to see your site gaining authority (and traffic) organically through structure and planning [\#](http://twitter.com/honeypot_mkting/statuses/4013505945) - Adobe buys Omniture for $1.8b – [\#](http://twitter.com/honeypot_mkting/statuses/4030807431) - – this is a fantastic way to engage your customers online . Powered by Ribbit, we will be integrating this! [\#](http://twitter.com/honeypot_mkting/statuses/4064302320) - @[Ribbit](http://twitter.com/Ribbit) We'll definitely let you know. Just ran into it today – we have a few pretty fantastic ideas floating around the office. [in reply to Ribbit](http://twitter.com/Ribbit/statuses/4066228932) [\#](http://twitter.com/honeypot_mkting/statuses/4067138313) - @[Ribbit](http://twitter.com/Ribbit) we'll definitely let you know in the next week or so though 🙂 Would like to connect with you directly soon. DM us? [in reply to Ribbit](http://twitter.com/Ribbit/statuses/4066228932) [\#](http://twitter.com/honeypot_mkting/statuses/4067154548) - A CMO's Guide to hiring a Digital Agency. Well said! [\#](http://twitter.com/honeypot_mkting/statuses/4080151889) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Apple's Amazing Keynote](https://honeypotmarketing.com/marketing/apples-amazing-keynote/) **Published:** September 17, 2009 **Author:** The Bee Team **Content:** We just had to post this one – it got a good round of laughs in the office today. If you’ve ever wondered why Apple is so successful? I would say their positivity is part of it: \[youtube\]http://www.youtube.com/watch?v=Nx7v815bYUw\[/youtube\] Enjoy and have a fanastic, amazing, incredible, wonderful Thursday! **Categories:** Marketing --- ### [Honeypot Marketing Weekly Digest for 2009-09-13](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-09-13/) **Published:** September 13, 2009 **Author:** The Bee Team **Content:** - Tons of work to catch up on after a great long weekend! New clients and new projects are all launching this week. [\#](http://twitter.com/honeypot_mkting/statuses/3841225820) - How much does your company value lead generation? Do you know the value of a qualified lead for your business? [\#](http://twitter.com/honeypot_mkting/statuses/3846069008) - Testing your form fields for Lead Generation can make or break your landing page. From our friends at Unbounce: [\#](http://twitter.com/honeypot_mkting/statuses/3847871147) - Tuesday tops Facebook Ads CTR rate at 9.87% (which is a great CTR) – not surprising day of week stats though [\#](http://twitter.com/honeypot_mkting/statuses/3894414892) - FTC forces Sears to destroy web tracking data – marketers need to be aware and compliant and so do users. [\#](http://twitter.com/honeypot_mkting/statuses/3913659995) - Go to the Kalyx website and support the fight against Breast Cancer and get a fantastic 2010 Calendar [\#](http://twitter.com/honeypot_mkting/statuses/3969222050) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2009-09-06](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-09-06/) **Published:** September 6, 2009 **Author:** The Bee Team **Content:** - Google's index sizes are fluctuating wildly for various terms. Always an indicator of updates. [\#](http://twitter.com/honeypot_mkting/statuses/3688484066) - Google Caffeine results are far out of line from the main Google Index. Anyone else seeing this? [\#](http://twitter.com/honeypot_mkting/statuses/3691799074) - Great article on using Twitter with case studies are you implementing these strategies? [\#](http://twitter.com/honeypot_mkting/statuses/3712910305) - A handy list of Do Follow blogs: [\#](http://twitter.com/honeypot_mkting/statuses/3714004035) - When analysing anding pages always remember the Law of Large Numbers (measured conversion eventually stabilizes) [\#](http://twitter.com/honeypot_mkting/statuses/3717956513) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2009-08-30](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-08-30/) **Published:** August 30, 2009 **Author:** The Bee Team **Content:** - British Columbia introduces legal online gambling: flood gates opening? [\#](http://twitter.com/honeypot_mkting/statuses/3517257116) - Guide to Getting Your Child Ready for Kindergarten RT @[mamahanna11](http://twitter.com/mamahanna11) [\#](http://twitter.com/honeypot_mkting/statuses/3535148279) - Rival Schools has inadvertently become specialists in casual gaming, and the timing couldn’t be any better. [\#](http://twitter.com/honeypot_mkting/statuses/3587531890) - We are implementing CubePoints for WordPress a fantastic way to distribute points and redemption for commenting activity. Exciting! [\#](http://twitter.com/honeypot_mkting/statuses/3607176649) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2009-08-23](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-08-23/) **Published:** August 23, 2009 **Author:** The Bee Team **Content:** - Pretty convincing video at – what do you think? [\#](http://twitter.com/honeypot_mkting/statuses/3408075243) - Looks like Google is Indexing Bing Search Results. – oops. [\#](http://twitter.com/honeypot_mkting/statuses/3451294365) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Digest for 2009-08-13](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-digest-for-2009-08-13/) **Published:** August 12, 2009 **Author:** The Bee Team **Content:** - Checking things out in Google's new Sandbox. Anyone noticing differences in the algorithm? [\#](http://twitter.com/honeypot_mkting/statuses/3272259193) - Setup an test for a couple of sites using ClickTale – this is going into the optimization arsenal of tools. [\#](http://twitter.com/honeypot_mkting/statuses/3273710767) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Digest for 2009-08-11](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-digest-for-2009-08-11/) **Published:** August 11, 2009 **Author:** The Bee Team **Content:** - What's next for FriendFeed after the Facebook purchase? [\#](http://twitter.com/honeypot_mkting/statuses/3247309992) - Fantastic argument. Now is NOT the time to cut Marketing budgets [\#](http://twitter.com/honeypot_mkting/statuses/3247618425) - An excellent quote "cost-driven solutions do not solve demand-driven problems" from [\#](http://twitter.com/honeypot_mkting/statuses/3247806607) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Digest for 2009-08-10](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-digest-for-2009-08-10/) **Published:** August 10, 2009 **Author:** The Bee Team **Content:** - Monday morning brainfood. Can you trust your boss? [\#](http://twitter.com/honeypot_mkting/statuses/3226588931) - Will the US Congress stop the Yahoo-Microsoft Deal? [\#](http://twitter.com/honeypot_mkting/statuses/3228787744) - iFart versus Pull My Finger – iTunes apps legal battles from Jon Stewart [\#](http://twitter.com/honeypot_mkting/statuses/3231002631) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Weekly Digest for 2009-08-09](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-08-09/) **Published:** August 9, 2009 **Author:** The Bee Team **Content:** - After far too long our Beta Site is up and running. Still a bit to go but we'll get there over the next day [\#](http://twitter.com/honeypot_mkting/statuses/3151042127) - Anyone used as a CMS? How was your experience with it from a usability point of view? Let me know! [\#](http://twitter.com/honeypot_mkting/statuses/3152719990) - RT @dannomatic: Yahoo Never Was A Search Engine [\#](http://twitter.com/honeypot_mkting/statuses/3182609783) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Digest for 2009-08-07](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-digest-for-2009-08-07/) **Published:** August 7, 2009 **Author:** The Bee Team **Content:** - RT @dannomatic: Yahoo Never Was A Search Engine [\#](http://twitter.com/honeypot_mkting/statuses/3182609783) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Honeypot Marketing Digest for 2009-08-05](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-digest-for-2009-08-05/) **Published:** August 5, 2009 **Author:** The Bee Team **Content:** - After far too long our Beta Site is up and running. Still a bit to go but we'll get there over the next day [\#](http://twitter.com/honeypot_mkting/statuses/3151042127) - Anyone used as a CMS? How was your experience with it from a usability point of view? Let me know! [\#](http://twitter.com/honeypot_mkting/statuses/3152719990) Powered by [Twitter Tools](http://alexking.org/projects/wordpress) **Categories:** Digital Marketing **Tags:** Internet Marketing, Twitter --- ### [Beta Site Launched](https://honeypotmarketing.com/marketing/beta-site-launched/) **Published:** August 5, 2009 **Author:** The Bee Team **Content:** After a few weeks of testing on the new design and platform for Honeypotmarketing.com we’ve finally decided to go ahead and launch a little bit before we were 100% ready. In part it is due to the fact that our site has been sorely neglected and it was proving to be a bit too much to explain. Couple this with some fanastic new clients we have recently signed up and things have been hectic lately. To say the least. Please keep in touch with the new and improved Honeypot Marketing, we’re looking forward to chatting with you soon! **Categories:** Marketing --- ## Pages ### [Top Performing Digital Marketing for Insanely High Growth Businesses](https://honeypotmarketing.com/) **Published:** February 3, 2021 **Author:** The Bee Team **Content:** # Your # Digital Marketing # Agency ## We’re a Sales & Marketing Team Focused on Traffic, Leads and Conversions for Growing Businesses [**Book an Intro Call**](/contact/) [**Get Growing**](/grow/) [**Book an Intro Call**](/contact/) [**Get Growing**](/grow/) ## Trusted and Certified by Leading Industry Partners ###### Recognized by trusted, industry-leading partners, our credentials highlight a proven commitment to professional, accountable business and marketing performance. - ![](https://honeypotmarketing.com/wp-content/uploads/2026/03/Hubspot-1.png "hubspot - digital marketing for growing businesses by honeypot marketing") - ![Honeypot Marketing is a top rated Agency on Design Rush](https://honeypotmarketing.com/wp-content/uploads/2024/06/PartnerBadgeClickable.svg "honeypot marketing on designrush - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/META_PARTNER_2022-e1717726112307-300x168.png "meta_partner_2022 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/tiktok-300x76.png "tiktok - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/microsoft-advertising-partner-2780x959-1-300x103.png "microsoft-advertising-partner-2780x959 - digital marketing for growing businesses by honeypot marketing") - [![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Square-v5-300x300.png "square v5 - digital marketing for growing businesses by honeypot marketing")](https://www.designrush.com/) Please enable JavaScript in your browser to complete this form. What best describes you? Make a selection and click "Next" \*- I need qualified B2B business leads - I need a marketing team - I need qualified local leads - I need a new or updated website - I want to advertise on Google - I want to advertise on Facebook Next![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) Where is your business? \*- Canada - USA - Other Go BackNext![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) Your Name \*First Last We’d love to learn a bit about you a Your Phone Go BackNext![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) What's Your Best Email? \*Where we can send more stuff to help Go BackNext![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) What's Your Phone Number?Your business or mobile line is best. We can send convenient 1 to 1 notifications, no spam, ever. Go BackNext![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) How do you want to scale your business? - Training (Free Online Course) - Grow Programs (Paid Subscription) Go BackNext![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) What are the current challenges with your existing website?- Outdated Design - Doesn’t convey the right message - Difficult to update - Slow and not mobile friendly - Doesn’t generate new business Go BackNext![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) What are you hoping to achieve with a new website?- Update brand messaging - Lead generation - Sales - Customer engagement - Search Engine traffic Go BackNext![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) What are your must-haves for the new website?- Mobile friendly - Beautiful visuals - Lead generation - Custom files downloads - Multilanguage and multilocation - Ability to book meetings - Video library Go BackNext![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) How do you envision the new website impacting your business?- Increased Customer recognition - Increasing Sales - More Sales Leads You can only choose one, and that’s intentional! Go BackNext![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) What are your business priorities right now, and how can a new website support them? \* Submit Your Answers![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) [**Let’s Get Growing**](/grow/) [**Business To Business Marketing**](/b2b/)[**Account Based Marketing**](https://honeypotmarketing.com/account-based-marketing/) [**Marketing Technology & CRM**](/martech/) [](https://www.youtube.com/watch?v=dIjgrTRlq4A) ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Welcome-to-Honeypot-Marketing-Marketing-for-Business-White-v2.png "welcome to honeypot marketing - marketing for business white v2 - digital marketing for growing businesses by honeypot marketing") [Play](https://www.youtube.com/watch?v=BJF9fWQn6rQ) ###### SMALL TEAM. BIG RESULTS. ## Growing businesses like yours for 25 years through Digital Marketing Our approach is simple yet powerful: we use insights to not only meet but exceed your marketing goals. Whether you’re looking to increase traffic, capture qualified leads, or boost your sales and conversions, our team is here to help your customers find you in a complicated and confusing digital landscape. [![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-fauxels-3184429-1024x683.jpg "pexels-fauxels-3184429 - digital marketing for growing businesses by honeypot marketing")](#) We understand the importance of getting to know your business inside and out, ensuring that we’re not just another service provider but a partner in your success. Our multifaceted expertise means we can handle a wide variety of marketing services, making us a one-stop shop for all your digital marketing needs. [Discover the grow Programs](https://honeypotmarketing.com/grow/) We’re all about producing big results with a personal touch. Our clients often tell us how much they appreciate our professional, knowledgeable, and absolutely wonderful team. We’re not just about quick wins; we’re about creating lasting growth for your business online. [Let’s grow together](/grow/) and make your business thrive in the digital world. ###### 20+ Years of Experience​ ## We don’t shy away from performance and business metrics like others 200k + ## leads generated 500 + ## websites created 1000 + ## campaigns launched - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-zen-chung-5749818.jpg "pexels-zen-chung-5749818 - digital marketing for growing businesses by honeypot marketing") ###### WHAT DO WE DO? ## Keeping marketing simple and effective [## **The Grow Programs** Your marketing team at your fingertips. Experienced, practical, agile.](/grow/) ## **Marketing Operations** It takes alot of work to keep marketing operations moving ahead. Our team of experts gives you the horsepower you need. ## **Business Growth** We’re not order takers. We develop business growth strategies with you and your team to ensure smart growth strategies. ## You’re in Great Company ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Cineplex_logo.svg.png "cineplex_logo.svg - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/ig-small-logo-e1725989622624.png "ig-small-logo - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Venngo-CorporateAsset-4@3x-1.png "venngo corporateasset 4@3x (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Logisense-Logo-Full-L-padding.png "logisense-logo-full-l-padding - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Gambyl_gold_logos-english_dark.png "gambyl_gold_logos-english_dark - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Mohegan-Sun-logo-PNG-1.png "mohegan-sun-logo-png-1 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/WGDLogo-1.png "wgdlogo (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/cropped-Biochem-Website-Assets-01-1.png "cropped-biochem-website-assets-01-1 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Cedarland-Logo-01-300x155-1.png "cedarland-logo-01-300x155 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/GEM-Windows-and-Doors.webp "gem windows and doors - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Countick-Logo-Variations-03.png "countick logo variations-03 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Pain-Care-Clinics-Brand-Logos-11-1.webp "pain-care-clinics-brand-logos-11 (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/althea-Crystal-Retreat-01.svg "althea-crystal-retreat-01 - digital marketing for growing businesses by honeypot marketing") ![Stone Silo Counselling and Wellness](https://honeypotmarketing.com/wp-content/uploads/2024/09/StoneSiloHorizontallogo1-1024x314.png "stonesilohorizontallogo1 - digital marketing for growing businesses by honeypot marketing") ![Kidney Foundation](https://honeypotmarketing.com/wp-content/uploads/2024/10/kidney_foundation_logo_header.svg "kidney_foundation_logo_header - digital marketing for growing businesses by honeypot marketing") ![The Dan Cooper Group](https://honeypotmarketing.com/wp-content/uploads/2024/10/DanCooperGroupBlack30YearsPurple1.png "the dan cooper group - digital marketing for growing businesses by honeypot marketing") ![NLS Logistics - B2B and ABM Marketing](https://honeypotmarketing.com/wp-content/uploads/2024/10/NLS_tagline_lockup_rgb_1104w-1.webp "nls logistics - digital marketing for growing businesses by honeypot marketing") ![Montebello Packaging](https://honeypotmarketing.com/wp-content/uploads/2024/10/montebello-packaging-logo.jpg "montebello packaging logo - digital marketing for growing businesses by honeypot marketing") ### Bridging the divide between **Sales** and **Marketing** Business-to-business, Sales & Marketing Alignment and Account Based Marketing are our specialties. Learn how we work with sales and marketing teams to gain true alignment, increase lead quality, reduce time to close and increase retention. [Discover Effective Business-to-Business Marketing ](/b2b/) [explore Account Based Marketing ](https://honeypotmarketing.com/account-based-marketing/) [##### Account Targeting Stop spraying and praying for new clients. Target high value account and decision makers with quality techniques that will elevate your brand.](/account-based-marketing/) ##### Meaningful Metrics Focus on what matters. We’ll help you eliminate vanity metrics and understand what’s working. ##### Quality Communications Are your sales and marketing teams sending different messages? Let’s align team communications. ##### Grow Your Business Focused, trackable, effective and scalable sales solutions for B2B and complex sales. Our techniques are proven winners. ###### Digital Marketing from the Trenches – Live at the Hive ### Insightful conversations with business professionals & experts. Digital Marketing from the Trenches – Live at the Hive is our podcast, where we dive into business and marketing every week. Our goal with Digital Marketing from the Trenches is to engage with business owners and marketing professionals around the world to make business building in a digital age less daunting and more personalized. ##### Receive a notification when a new episode of Digital Marketing from the Trenches – Live at the Hive is released EmailNotify Me ###### our team ## Your Digital Marketing Agency Made Up Of Experts with Personality [![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Dan-Nedelko.png "dan nedelko - digital marketing for growing businesses by honeypot marketing") ##### **Dan** Founder & President​](https://honeypotmarketing.com/about-us/dan-nedelko/) ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Joe-DellaVecchia.png "joe dellavecchia - digital marketing for growing businesses by honeypot marketing") ##### **Joe** Director of Marketing ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Amanda-Fifield.png "amanda fifield - digital marketing for growing businesses by honeypot marketing") ##### **Amanda** Creative Director ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Rio-Bulaclac.png "rio bulaclac - digital marketing for growing businesses by honeypot marketing") ##### **Rio** Admin Lead ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Mike.png "mike - digital marketing for growing businesses by honeypot marketing") ##### **Mike** Sales ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Harkanwal-Deep-Singh-KV.png "harkanwal deep singh (kv) - digital marketing for growing businesses by honeypot marketing") ##### **KV** MarTech Manager ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Allen-Santos.png "allen santos - digital marketing for growing businesses by honeypot marketing") ##### **Allen** Marketing Expert ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/ian-Luigi-Lastra.png "ian luigi lastra - digital marketing for growing businesses by honeypot marketing") ##### **Ian** Marketing Expert ###### Don’t Take Our Word For It ## What our clients are saying about Honeypot Marketing and our Digital Marketing Services - > Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/01-150x150.jpg "01 - digital marketing for growing businesses by honeypot marketing - digital marketing for growing businesses by honeypot marketing") **Lisa Brown** Designer - > Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/02-150x150.jpg "02 - digital marketing for growing businesses by honeypot marketing - digital marketing for growing businesses by honeypot marketing") **CHARLES LEE​** Entrepreneur - > Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/03-150x150.jpg "03 - digital marketing for growing businesses by honeypot marketing - digital marketing for growing businesses by honeypot marketing") **Blaine lyman** Investor - > Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/04-150x150.jpg "04 - digital marketing for growing businesses by honeypot marketing - digital marketing for growing businesses by honeypot marketing") **MARY LACLAIR​** Developer ###### Yet Another Grow Program Benefit ## Let’s meet to discuss your business goals and we’ll give you **$600** towards your first Marketing Campaign within your Grow Program Subscription Let’s Connect --- ### [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/) **Published:** April 22, 2024 **Author:** The Bee Team **Content:** Account Based Marketing for Serious Business # Account-Based Marketing Specialists Aligning Sales & Marketing for Growth We’re an ABM agency with 25+ years of helping B2B companies identify, engage, and convert their highest-value accounts through personalized campaigns that align marketing and sales. [Book an Account Based Marketing Consultation](/contact-us/) [Join our Shared ABM Workspace…Instantly!](https://honeypotmarketing.teamaligned.com/room/67b63cba26e81b7632727f43?avk=184bd7e647a2) ## Understanding ABM Account-Based Marketing (ABM) is a revenue strategy where sales **and** marketing jointly identify high-value accounts and orchestrate personalized, multi-channel programs intended to create engagement across the entire buying committee, accelerate deal cycles, and expand existing customer revenue. ## Marketing Technology The strategy is enabled by technology. Our marketing technology stacks are customized to fit within your existing technologies including Marketing Automation, CRM and advertising platforms. ## Sales Strategies Once we have the strategy and the technology, we work with your sales team to launch effective sales straegioes that align sales and marketing groups, scale the efforts of your sales teams and free your top sellers to focus on the most valuable accounts. ## Engagement Strategies We continually layer in additional engaging content into the sales flow, positioning your team as experts in their field and providing your leads and target accounts with valuable content rather than pushy sales communications. ## Who We’ve Worked With - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/ig-small-logo-300x169.png "ig-small-logo - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/cropped-Biochem-Website-Assets-01-1-300x117.png "cropped-biochem-website-assets-01-1 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/manufacturer-logo-jaylor.png "manufacturer-logo-jaylor - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Venngo-CorporateAsset-4@3x-1-300x106.png "venngo corporateasset 4@3x (1) - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Logisense-Logo-Full-L-padding-300x88.png "logisense-logo-full-l-padding - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/CRWAll_blue-300x134.png "crwall_blue - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/NLS_tagline_lockup_rgb_1104w-300x86.webp "nls_tagline_lockup_rgb_1104w - digital marketing for growing businesses by honeypot marketing") - ![Orfium](https://honeypotmarketing.com/wp-content/uploads/2025/11/orfium_logo-300x153.png "orfium x honeypot marketing - digital marketing for growing businesses by honeypot marketing") ![](https://play.vidyard.com/FSJmSa7W7d61m69U3EJJgN.jpg) ## Watch & Learn About Our *Full Service* Account Based Marketing Program When we say we’re a “full-service” account based marketing agency, we mean it. From strategy, marketing technology, CRM set up and custom reporting to copy-writing, graphic design, and campaign execution, our team works to help you generate growth and boost performance throughout the sales funnel. Download our Strategic ABM Launch Plan ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-fauxels-3184315.jpg "pexels-fauxels-3184315 - digital marketing for growing businesses by honeypot marketing") ## Account-Based Marketing Done Right Account-based marketing is a powerful strategy, but a lot of B2B sales professionals struggle with its complexity. ABM requires a **deep understanding of target accounts**, their needs, and pain points. Gathering this information can be time-consuming and challenging, especially when dealing with a large number of accounts. We work with you you provide the insights you need to target the right accounts, communicate with them, and prioritize the ones that are ready to buy. 🎙️Listen to **An Introduction to Account Based Marketing for Sales Teams**. ## What are the Differences Between ABM and Traditional Marketing? AspectAccount-Based Marketing (ABM)Traditional MarketingTarget AudienceFocuses on specific high-value accounts or companies.Targets a broad audience to reach as many potential customers as possible.ApproachHighly personalized and tailored campaigns for each target account.Generalized campaigns aimed at a wide audience, often through mass media.Sales and Marketing AlignmentRequires close collaboration between sales and marketing teams to identify and engage target accounts.Typically operates with less direct alignment between sales and marketing efforts.Resource AllocationConcentrates resources on high-value accounts, often requiring significant investment of time and effort.Spreads resources across a wider audience, which can be more cost-effective for mass reach.Metrics and ROIAllows for precise measurement of ROI due to its targeted nature, often resulting in higher ROI.May generate a high volume of leads but with varying quality and ROI.Sales CycleCan shorten sales cycles by addressing the needs of multiple stakeholders within an account simultaneously.Often involves longer sales cycles due to broader targeting without specific stakeholder engagement. ## Technology + Sales Nuance What is the difference between Account Based Marketing and B2B Marketing? ABM is a strategic approach to business marketing that focuses on individual prospect or customer accounts **as markets of one**[](https://en.wikipedia.org/wiki/Account-based_marketing). It is prevalent in B2B contexts where businesses target specific high-value accounts with personalized marketing efforts. General Marketing is a broad discipline that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and businesses at large[](https://en.wikipedia.org/wiki/Marketing). It encompasses a wide range of activities aimed at satisfying customer needs and wants through various channels. Marketing can be directed at both individual consumers (B2C) and other businesses (B2B). Traditional marketing often employs a mass-market approach, using strategies that aim to reach as many potential customers as possible. This can include advertising through television, radio, print media, and digital platforms. The focus is on brand recognition and reaching a broad audience[](https://valveandmeter.com/blog/b2b/difference-between-marketing-and-abm/). Success in traditional marketing is often measured by metrics such as reach, impressions, brand awareness, and overall sales revenue. ## Key Differences AspectTraditional MarketingAccount-Based Marketing (ABM)**Audience Targeting**Broad audienceSpecific high-value accounts**Approach**Mass-market strategiesPersonalized, account-specific strategies**Sales-Marketing Alignment**Less integratedHigh level of integration between sales and marketing**Metrics**Reach, impressions, brand awarenessAccount engagement, ROI from specific accountsIn summary, while traditional marketing aims to reach a wide audience with generalized messaging, ABM focuses on delivering highly personalized experiences to select high-value accounts. This makes ABM particularly effective for businesses seeking to build strong relationships with key clients and maximize revenue from these accounts. Why partner with an ABM agency like Honeypot Marketing? An ABM agency like Honeypot Marketing delivers strategy, creative, and technology to align sales and marketing, build pipeline, and close more deals. We also provide significant real business value to your organization, we align CRM, Marketing, and Sales to acheive tangible business growth. **What we do moves the needle.** How do I learn more about Honeypot Marketing’s ABM Programs? Join our **AlignedUp ABM Strategy Room** to collaborate directly with our team and plan your first campaign. Why is account-based marketing a better approach for business-to-business organizations selling complex products and services? Account-based marketing (ABM) is particularly beneficial for business-to-business (B2B) organizations selling complex products and services due to several key factors: ## **1. Targeted Approach** ABM allows businesses to focus their marketing efforts on specific high-value accounts rather than a broad audience. This is especially useful for B2B companies dealing with complex products or services, where the sales process often involves multiple stakeholders and decision-makers within a target organization[](https://valveandmeter.com/blog/b2b/difference-between-marketing-and-abm/)[](https://leadlander.com/blog/what-is-account-based-marketing-and-why-does-it-work-for-b2b-companies/). By tailoring campaigns to address the specific needs and concerns of each stakeholder, companies can engage more effectively with potential buyers[](https://leadlander.com/blog/what-is-account-based-marketing-and-why-does-it-work-for-b2b-companies/). ## **2. Personalization** Complex B2B sales often require a personalized approach to address the unique challenges and requirements of each target account. ABM enables companies to create highly customized marketing messages and campaigns that resonate with individual accounts, enhancing engagement and increasing the likelihood of conversion[](https://valveandmeter.com/blog/b2b/difference-between-marketing-and-abm/)[](https://konsyg.com/2024/05/13/the-top-12-benefits-of-account-based-marketing/). This level of personalization helps build stronger relationships with key decision-makers, which is crucial when selling intricate products or services. ## **3. Sales and Marketing Alignment** ABM fosters a collaborative environment between sales and marketing teams, ensuring that both departments are aligned in their strategies and objectives[](https://valveandmeter.com/blog/b2b/difference-between-marketing-and-abm/)[](https://konsyg.com/2024/05/13/the-top-12-benefits-of-account-based-marketing/). This alignment is critical for B2B companies dealing with complex sales cycles, as it allows for a coordinated approach to nurturing leads and closing deals. By working together, sales and marketing teams can more effectively engage with target accounts and drive revenue growth. ## **4. Improved ROI** By concentrating resources on high-value accounts that are more likely to convert, ABM can lead to a higher return on investment (ROI) compared to traditional marketing strategies[](https://valveandmeter.com/blog/b2b/difference-between-marketing-and-abm/)[](https://leadlander.com/blog/what-is-account-based-marketing-and-why-does-it-work-for-b2b-companies/). This efficiency is particularly important for B2B companies with limited marketing budgets or those needing to demonstrate clear value from their marketing efforts. ## **5. Shortened Sales Cycles** ABM can help streamline the sales process by focusing efforts on accounts that are ready to take action, thereby shortening the time from initial contact to deal closure[](https://konsyg.com/2024/05/13/the-top-12-benefits-of-account-based-marketing/). This is advantageous for B2B companies selling complex products, as it reduces the time and resources needed to nurture leads through lengthy sales cycles.Overall, ABM’s targeted, personalized approach makes it an ideal strategy for B2B organizations looking to effectively market complex products and services while maximizing their marketing efficiency and ROI. Are Account Based Marketing agencies cost effective or expensive? If we look at Return on Investment, a structured ABM program is highly cost effective. Our tracking ensure ROI visibility as does our affect on pipeline closed/won deals. Our ABM programs start at $6500 USD, giving you a “drop-in” expert ABM team ready to hit the ground running with your CRM and tools stack. Account-based marketing (ABM) can be considered expensive, from a certain point of view, especially when compared to traditional marketing strategies. The costs associated with ABM can vary widely depending on several factors, including the size of the organization, the complexity of the campaign, and the value of the targeted accounts. Implementing ABM often requires a sophisticated tech stack that includes platforms for marketing automation, data visualization, visitor identification, and more. The annual cost for these components can range from $165,000 to $325,000[](https://www.entrepreneur.com/growing-a-business/what-is-the-true-cost-of-running-account-based-marketing/418786)[](https://www.bol-agency.com/blog/how-much-does-an-abm-program-cost). *Our **Lean ABM** approach reduces inital investment costs and ensures you have the right tech stack and strategy from day-one without wasting resources.* **Campaign Development**: Initial campaign development and strategy can be costly. For example, initial investments for ABM campaigns can start at $2,500 per month, with additional costs for ad spend and ongoing management[](https://www.webfx.com/digital-advertising/pricing/account-based-marketing/). **Staffing and Expertise**: Running an effective ABM campaign requires skilled personnel to manage and execute the strategy. In-house staffing costs can be significant, with estimates suggesting that staffing a basic ABM team could cost around $450,000 annually[](https://www.bol-agency.com/blog/how-much-does-an-abm-program-cost). All the more reason to **bring in the Honeypot Marketing ABM team at a fraction of this cost**, as the program matures, we can help you build an in-house Account Based Marketing team. **Personalization and Content Creation**: ABM involves creating highly personalized content for each target account, which can increase costs due to the need for custom creative assets and tailored messaging[](https://www.digitalcro.com/blog/how-to-budget-account-based-marketing)[](https://www.bol-agency.com/blog/how-much-does-an-abm-program-cost). **Ad Spend**: Targeted advertising through platforms like LinkedIn or Google Ads is a common component of ABM strategies, with monthly ad spends ranging from $850 to over $5,000 depending on the scale of the campaign[](https://www.webfx.com/digital-advertising/pricing/account-based-marketing/). **Average Budgets**: The average annual budget for ABM can be around $350,000, excluding headcount costs. More mature programs with proven value may have budgets as high as $600,000 or more[](https://www.entrepreneur.com/growing-a-business/what-is-the-true-cost-of-running-account-based-marketing/418786)[](https://www.bol-agency.com/blog/how-much-does-an-abm-program-cost). **Scalability**: While ABM can be expensive, it is scalable based on the value of the targeted accounts. For high-value contracts, spending more on personalized campaigns may be justified due to the potential return on investment (ROI)[](https://www.bol-agency.com/blog/how-much-does-an-abm-program-cost). While account-based marketing can be costly due to its reliance on technology, skilled personnel, and personalized content creation, it is often seen as a worthwhile investment for B2B companies targeting high-value accounts. The ability to achieve higher ROI through targeted engagement with key decision-makers makes it an attractive option despite its higher upfront costs[](https://www.headleymedia.com/resources/abm-vs-traditional-marketing-what-s-best-for-b2b-marketing) What are the different types of Account Based Marketing? **One-to-one** marketing, also known as Strategic ABM, targets a single, high-value account. **One-to-few** marketing, or ABM Lite, targets a small number of accounts with similar characteristics. **One-to-many** marketing, known as Programmatic ABM, targets a larger number of accounts through automated, data-driven methods. What is LinkedIn account-based marketing? LinkedIn is a key component in Honeypot Marketing’s Account Based Marketing program. You have the option to include a dedicated LinkedIn program which will greatly enhance the effectiveness of your Account Based Marketing program. LinkedIn Account-Based Marketing (ABM) is a specialized approach to marketing that leverages the professional networking platform LinkedIn to implement ABM strategies effectively. This method is particularly useful for B2B organizations aiming to engage with high-value accounts through personalized and targeted marketing efforts. **Sales-Oriented Approach**: LinkedIn ABM focuses on quality over quantity, prioritizing high-value leads and working closely with sales teams to convert these leads into customers[](https://evaboot.com/blog/linkedin-account-based-marketing). This approach flips the traditional inbound marketing funnel by targeting specific accounts rather than casting a wide net for potential leads. **Utilization of LinkedIn Tools**: A critical component of LinkedIn ABM is the use of LinkedIn Sales Navigator. This tool allows marketers to search for accounts, build account lists, identify decision-makers, and create highly targeted LinkedIn ads[](https://evaboot.com/blog/linkedin-account-based-marketing). The Sales Navigator provides access to LinkedIn’s extensive database, enabling precise targeting based on various filters such as headcount, industry, and geography. **Tiered Account Strategy**: Accounts are often categorized into tiers based on their importance and potential value to the business. This tiered system helps prioritize efforts and resources towards accounts that are most critical for success[](https://evaboot.com/blog/linkedin-account-based-marketing). **Enhanced Targeting Capabilities**: LinkedIn offers robust targeting options that allow marketers to reach specific companies and decision-makers within those companies. This precision targeting is one of the main advantages of using LinkedIn for ABM, as it increases the chances of successful engagement and conversion[](https://lagrowthmachine.com/linkedin-account-based-marketing/)[](https://aimers.io/blog/account-based-marketing-on-linkedin/). **Personalized Content and Engagement**: LinkedIn ABM involves creating personalized content and messages tailored to the needs and interests of each target account. This personalization helps build stronger relationships with key decision-makers and enhances the effectiveness of marketing efforts[](https://aimers.io/blog/account-based-marketing-on-linkedin/)[](https://expandi.io/blog/account-based-marketing-on-linkedin/). **Improved ROI**: By focusing on high-value accounts with personalized marketing, LinkedIn ABM can lead to a higher return on investment compared to broader marketing strategies[](https://aimers.io/blog/account-based-marketing-on-linkedin/). **Stronger Client Relationships**: The personalized nature of LinkedIn ABM helps improve communication and relationships with clients, potentially increasing customer lifetime value[](https://lagrowthmachine.com/linkedin-account-based-marketing/). **Efficient Use of Resources**: By targeting specific accounts, businesses can allocate their marketing resources more efficiently, reducing waste associated with broad-based campaigns[](https://www.linkedhelper.com/blog/linkedin-account-based-marketing/). Overall, LinkedIn Account-Based Marketing is an effective strategy for B2B companies looking to engage deeply with key accounts through a targeted, personalized approach facilitated by LinkedIn’s powerful networking tools. ## Let’s Talk We simplify Account Based Marketing and Business-to-Business Sales & Marketing so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. 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No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Podcasts Page](https://honeypotmarketing.com/podcasts/) **Published:** January 27, 2021 **Author:** The Bee Team **Content:** # Digital Marketing from the Trenches - ![Black Dynamic Microphone](https://honeypotmarketing.com/wp-content/uploads/2024/05/black-dynamic-microphone-207474-150x150.jpg "photo by pixabay - digital marketing for growing businesses by honeypot marketing - digital marketing for growing businesses by honeypot marketing") Hosted by​ Dan Nedelko & Joseph DellaVecchia Marketing, technology and business insights, updates, and round tables with industry influencers and experts with a specific focus on [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing"). ### Insightful conversations with business professionals & experts. Over 250 episodes diving deep into digital marketing, business, and technology with the Honeypot Team both past and present, industry influencers, movers and shakers. [![](https://honeypotmarketing.com/wp-content/uploads/2021/01/Apple-podcasts-300x93.png "apple-podcasts - digital marketing for growing businesses by honeypot marketing")](https://podcasts.apple.com/nz/podcast/digital-marketing-from-the-trenches-live-at-the-hive/id1511349625) ###### Choose your season ## Get the motivation, guidance, and support you need to keep your business on track in a complex ever-changing digital landscape - [ ![What are the differences between B2B and ABM?](https://honeypotmarketing.com/wp-content/uploads/2024/10/B2B-and-ABM-Differences-1-768x432.png "b2b and abm differences - digital marketing for growing businesses by honeypot marketing") ](https://honeypotmarketing.com/business-to-business/what-are-the-differences-between-b2b-and-abm-marketing/) [Account Based Marketing](https://honeypotmarketing.com/abm/) | [B2B](https://honeypotmarketing.com/business-to-business/) | [Podcast](https://honeypotmarketing.com/podcast/) ### [What are the Differences between B2B and ABM Marketing?](https://honeypotmarketing.com/business-to-business/what-are-the-differences-between-b2b-and-abm-marketing/) - [ ![Business-to-business sales stories and lessons from Account Based Marketing Experts](https://honeypotmarketing.com/wp-content/uploads/2024/10/Reading-Reddit-Sales-and-Marketing-Stories-768x432.png "reading reddit sales and marketing stories - digital marketing for growing businesses by honeypot marketing") ](https://honeypotmarketing.com/podcast/b2b-sales-lessons/) [Account Based Marketing](https://honeypotmarketing.com/abm/) | [Podcast](https://honeypotmarketing.com/podcast/) ### [Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories](https://honeypotmarketing.com/podcast/b2b-sales-lessons/) - [ ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/ABM-for-Sales-Teams-Introduction-768x432.png "abm for sales teams - introduction - digital marketing for growing businesses by honeypot marketing") ](https://honeypotmarketing.com/abm/account-based-marketing-for-b2b/) [Account Based Marketing](https://honeypotmarketing.com/abm/) | [Podcast](https://honeypotmarketing.com/podcast/) ### [Account Based Marketing for B2B Sales Teams – An Introduction](https://honeypotmarketing.com/abm/account-based-marketing-for-b2b/) - [ ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Google-BUsiness-Profile-Podcast-768x432.png "google-business-profile-podcast.png - digital marketing for growing businesses by honeypot marketing") ](https://honeypotmarketing.com/podcast/local-business-google-business-profiles/) [Podcast](https://honeypotmarketing.com/podcast/) | [Small Business](https://honeypotmarketing.com/small-business/) ### [Unlocking The Power of Google Business Profiles for Local Businesses](https://honeypotmarketing.com/podcast/local-business-google-business-profiles/) - [ ![](https://honeypotmarketing.com/wp-content/uploads/2022/08/K7le_2MQudI-HD-768x432.jpg "k7le_2mqudi-hd - digital marketing for growing businesses by honeypot marketing") ](https://honeypotmarketing.com/digital-marketing/b2b-marketing-tips-that-work-in-2024-content-seo-social-and-authenticity/) [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Podcast](https://honeypotmarketing.com/podcast/) ### [B2B Marketing Tips: Content, SEO, Social, and Authenticity](https://honeypotmarketing.com/digital-marketing/b2b-marketing-tips-that-work-in-2024-content-seo-social-and-authenticity/) - [ ![](https://honeypotmarketing.com/wp-content/uploads/2022/07/0ux06C65SCg-HD-768x432.jpg "0ux06c65scg-hd - digital marketing for growing businesses by honeypot marketing") ](https://honeypotmarketing.com/branding/the-anatomy-of-a-rebrand-humanizing-a-tech-brand/) [Branding](https://honeypotmarketing.com/branding/) | [Podcast](https://honeypotmarketing.com/podcast/) ### [The Anatomy of a Rebrand: Humanizing a Tech Brand](https://honeypotmarketing.com/branding/the-anatomy-of-a-rebrand-humanizing-a-tech-brand/) - [ ![](https://honeypotmarketing.com/wp-content/uploads/2022/07/rGBa48Jfrb4-HD-768x432.jpg "rgba48jfrb4-hd - digital marketing for growing businesses by honeypot marketing") ](https://honeypotmarketing.com/seo/seo-fundamentals-and-the-future-of-search-for-business/) [Content Marketing](https://honeypotmarketing.com/content-marketing/) | [Marketing](https://honeypotmarketing.com/marketing/) | [Podcast](https://honeypotmarketing.com/podcast/) | [SEO](https://honeypotmarketing.com/seo/) ### [SEO Fundamentals and the Future of Search for Business](https://honeypotmarketing.com/seo/seo-fundamentals-and-the-future-of-search-for-business/) - [ ![](https://honeypotmarketing.com/wp-content/uploads/2022/07/hn9aPb-ljr8-HD-768x432.jpg "hn9apb-ljr8-hd - digital marketing for growing businesses by honeypot marketing") ](https://honeypotmarketing.com/branding/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana/) [Branding](https://honeypotmarketing.com/branding/) | [Podcast](https://honeypotmarketing.com/podcast/) ### [Beyond Brand Mentions with Angeley Mullins from Latana](https://honeypotmarketing.com/branding/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana/) - [ ![Medical Practice Marketing](https://honeypotmarketing.com/wp-content/uploads/2022/06/medical-practice-digital-marketing-768x432.jpg "digital marketing for practices, health wellness, marketing - digital marketing for growing businesses by honeypot marketing") ](https://honeypotmarketing.com/seo/how-seo-digital-ads-and-specialty-marketing-strategies-can-help-grow-practices/) [Content Marketing](https://honeypotmarketing.com/content-marketing/) | [Marketing](https://honeypotmarketing.com/marketing/) | [Podcast](https://honeypotmarketing.com/podcast/) | [SEO](https://honeypotmarketing.com/seo/) ### [How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices](https://honeypotmarketing.com/seo/how-seo-digital-ads-and-specialty-marketing-strategies-can-help-grow-practices/) --- ### [Martech](https://honeypotmarketing.com/martech/) **Published:** April 27, 2024 **Author:** The Bee Team **Content:** Implementing Technologies that Power Your Business # B2B Martech Agency MarTech is the engine that empowers your [**B2B Marketing**](/b2b/), [**Account Based Marketing**](/account-based-marketing/) and RevOps programs with **advanced, AI enhanced intelligence**. We provide technology stack strategy, implementation & integrations, MarketingOps, SalesOps and RevOps reporting and training. [Schedule a One-to-One MarTech Discovery](#contact) ## Tech Empowerment Technology empowers modern business success. From tracking to technology selection, every business needs a strong marketing technology foundation. ## Strategy We’ve all seen that messy infographic with thousands of Marketing and Sales Technology platforms that modern business “needs”. Cut through the noise and we’ll help you select the best technology for your business. ## Implementation Once we’ve formulated your strategy, we get down to work implementing technologies with the accurate tracking, integrations and analytics. ## Optimization “When is fashion done?”. Never. Much like that your marketing technology stack is never complete. It needs to be fed, watered and optimized to ensure your business is acting on accurate, timely information. ![Sales and Marketing Alignment image showing a sales representative on a video call with a prosepctive client.](https://honeypotmarketing.com/wp-content/uploads/2026/03/sales-marketing-alignment.jpg "sales-marketing-alignment - digital marketing for growing businesses by honeypot marketing") ## Technology That Powers Successful Sales & Marketing Teams Web Analytics, Conversions, Events, Audiences, Lead Quality. It all starts from a strong understanding of **business goals** and the right technologies **properly implemented** that make sales goals a reality. We’ll help you navigate the complexity of Revenue Operations (RevOps), CRM customization, GDPR, a cookie-less future, server-side tracking and the endless overnight shifts in the world of technology. Download our Strategic MarTech Launch Plan ## Connecting the Tools That Power Your Growth ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Hubspot.png "hubspot - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Salesforce.png "salesforce - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Zoho-CRM.png "zoho crm - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Pipedrive.png "pipedrive - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Google-Tag-Manager.png "google tag manager - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2026/03/Google-Ads.png "google ads - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Google-Analytics.png "google analytics - digital marketing for growing businesses by honeypot marketing") ![Google Looker Studio](https://honeypotmarketing.com/wp-content/uploads/2026/03/Google-Looker-Studio.png "google looker studio - digital marketing for growing businesses by honeypot marketing") ![MarTech and AdTech Microsoft Advertising](https://honeypotmarketing.com/wp-content/uploads/2024/10/Microsoft-Ads-1.png "microsoft ads - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Display-and-Video-360.png "display and video 360 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Search-Ads-360.png "search ads 360 - digital marketing for growing businesses by honeypot marketing") ![Marketing Technology Integration - HighLevel CRM](https://honeypotmarketing.com/wp-content/uploads/2024/10/HighLevel-CRM-1.png "highlevel crm - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/LinkedIn.png "linkedin - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Meta.png "meta - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/TikTok.png "tiktok - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Snap.png "snap - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Wordpress.png "wordpress - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Zapier.png "zapier - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Leadfeeder.png "leadfeeder - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Google-merchant-center.png "google-merchant-center - digital marketing for growing businesses by honeypot marketing") ## MarTech Provides Strong Data. Strong Data provides Invaluable Information. What is a MarTech (Marketing Technology) Agency? [Honeypot Marketing is a **martech agency**](https://honeypotmarketing.com/) is a specializing in combining marketing and technology to provide [comprehensive solutions for digital marketing strategies](/martech/). Leveraging a variety of marketing technologies, often referred to as a *martech stack*, to help businesses streamline their marketing processes, enhance customer experiences, and achieve their marketing goals more efficiently. Key Functions of a Martech Agency like Honeypot Marketing: **Martech Stack Management**: Martech agencies utilize a collection of digital tools and platforms, known as a martech stack, to manage and optimize marketing efforts. This stack can include tools for content management, customer relationship management (CRM), data analytics, automation, and more. **Marketing Automation**: These agencies implement automation technologies to handle repetitive marketing tasks. This allows businesses to focus on strategic activities while ensuring consistent engagement across multiple channels such as email, social media, and websites. **Data Analytics and Insights**: By leveraging data analytics tools, martech agencies provide insights into customer behavior and campaign performance. This data-driven approach helps in refining strategies for better targeting and personalization. **Customer Experience Enhancement**: Martech agencies focus on improving the customer journey by using technologies like AI chatbots for personalized interactions and virtual reality tools for immersive experiences. **Digital Advertising and SEO**: MarTech agencies also manage [digital advertising campaigns across various platforms](/google-ads/), [optimize search engine visibility](/seo/), and use advanced analytics to track and improve campaign performance. What is MarTech or Marketing Technology? **Martech**, short for marketing technology, refers to a range of software and tools used to support and enhance marketing efforts. It involves the integration of technology into marketing strategies to streamline processes, improve customer engagement, and optimize campaign performance. Martech encompasses a variety of applications and platforms that assist in managing and executing marketing tasks across different channels. **Software Tools**: Martech includes diverse tools such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and content management systems (CMS) that help manage various aspects of marketing campaigns[3](https://www.techtarget.com/searchcustomerexperience/definition/martech-marketing-technology)[4](https://www.webfx.com/blog/marketing/what-is-martech/). **Platforms**: These are centralized hubs that integrate multiple tools and functionalities, allowing marketers to manage their strategies holistically. Examples include marketing automation platforms and web analytics platforms[3](https://www.techtarget.com/searchcustomerexperience/definition/martech-marketing-technology). **Applications**: Specialized tools developed for specific marketing tasks, such as data analytics tools, A/B testing software, and search engine optimization (SEO) tools[3](https://www.techtarget.com/searchcustomerexperience/definition/martech-marketing-technology). Benefits of Martech **Efficiency**: By automating repetitive tasks, martech allows marketers to focus on strategic activities, optimizing overall workflow. **Personalization**: Martech enables targeted and personalized marketing campaigns, improving customer experiences and business outcomes. **Data-Driven Insights**: Leveraging data analytics helps marketers create more effective campaigns by understanding audience behavior and preferences Why do businesses need a strong Marketing Technology strategy? Marketing Technology is a critical ingredient for successful marketing performance. This spans every area of business and marketing performance including your ability to run successful Google Ads and Facebook (Meta) Ad campaigns, understand where and how much spend to allocate to each area of your funnel. Marketing Technology connects all of the other areas of your business together ensuring you have actionable, relevant data. How do we overcome internal resistance to adopting martech? Overcoming internal resistance to adopting martech involves several strategies that focus on communication, education, and engagement. Here are some effective approaches: **Education and Training**: Resistance often stems from fear of the unknown or discomfort with new technologies. Providing comprehensive training and educational resources can help alleviate these fears. This might include workshops, webinars, or online courses tailored to the needs of different team members. **Leadership and Advocacy**: It’s crucial for leadership to be visibly supportive of the new technology. Leaders should model the desired behaviors and demonstrate the benefits of martech tools in achieving organizational goals. Building a group of “super-users” or champions who can advocate for the technology and assist others can also be beneficial. **Clear Communication**: Open communication about the reasons for adopting new technology, its benefits, and how it aligns with company goals is essential. Sharing success stories and quick wins can help build momentum and demonstrate the value of the new tools. **Addressing Concerns**: Understanding and addressing the root causes of resistance is important. This involves engaging with team members to identify their concerns and working collaboratively to address them. **Integration into Processes**: Ensure that martech tools are seamlessly integrated into existing workflows to minimize disruption. This includes setting clear expectations for how and when tools should be used in daily operations. By implementing these strategies, businesses can foster a culture that embraces technological change, thereby enhancing the adoption and utilization of martech tools. ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-fauxels-3184315.jpg "pexels-fauxels-3184315 - digital marketing for growing businesses by honeypot marketing") ## Marketing Technology Implementation Done Right Marketing Technology is the stack that powers your business in a modern digital age. Without the right technology powering your business efforts, achieving goals are difficult if not impossible. Our Marketing Technology team members are skilled with Server-Side Tagging , Privacy Compliant First Party Data collection, Google Analytics, Google Ads, Microsoft Ads, HubSpot CRM, Google Tag Manager and integrations using custom API development and no-code platforms like Zapier. Our team will work with your technology, sales, marketing and business units to craft a resilient, future-proofed MarTech Stack that will provide full-funnel attribution, with conversion tracking enabling accurate **key business metrics** like Return On Advertising Spend (ROAS) and Return On Investment (ROI). [Schedule a One-to-One MarTech Discovery](#contact) ## From Martech to RevOps & Revenue Reporting When your martech stack is set up properly, it stops being “just tools” and becomes the backbone of **RevOps** and revenue reporting. You gain true pipeline visibility, seeing every step from first touch through to closed‑won deals in one place. We ensure MQL → SQL conversion tracking and **closed‑loop attribution** are baked into your systems, so every stage change and opportunity is tied back to the exact campaign, audience, and channel that created it. No more guessing which programs actually move deals forward. Finally, we configure dashboards that show **ROAS at the opportunity and revenue level**, not just clicks and form fills. Marketing, sales, and leadership share one source of truth for which investments drive pipeline, profit, and long‑term growth. [Schedule a One-to-One MarTech Discovery](#contact) ![](https://honeypotmarketing.com/wp-content/uploads/2026/03/honeypot-marketing-revops.jpg "honeypot-marketing-revops - digital marketing for growing businesses by honeypot marketing") ## Let’s Talk We simplify Marketing Technology so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. Phone Address Your Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! 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No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Business to Business](https://honeypotmarketing.com/b2b/) **Published:** June 21, 2024 **Author:** The Bee Team **Content:** Selling to businesses is hard, our B2B and ABM Expertise will accelerate your pipeline ## We help companies like yours, turn complex sales cycles into predictable growth Choose the right Business-to-Business support for your organization: B2B Advertising, Account Based Sales and Marketing Strategies, Content Creation, Hubspot and CRM Customization, or MarTech. Send the right message to the right prospects, at the right time with our full suite of Business-to-Business Marketing options. [Book a 30-minute B2B Sales Health Check](#contact) [Join our B2B Deal Room…Instantly](https://honeypotmarketing.teamaligned.com/room/67b63cba26e81b7632727f43?avk=184bd7e6010d) ## Built for Complex Sales Cycles Selling to businesses is growing ever more complicated. Take advantage of our 25+ years of B2B marketing, advertising and sales experience. ## Align Sales and Marketing Effective B2B sales and marketing needs marketing and sales alignment to properly communicate your offerings. We’ll help you get all of your ducks in a row. ## Target High Value Accounts Your products aren’t meant for everyone, your sales and marketing should target specific high value accounts. Our programs ensure the days “spray and pray” marketing are over. ## Engage Your Pipeline Complex sales cycles, unique client needs and bespoke offerings mean a longer sales cycle. We’ll keep your brand relevant and timely during these complex discussions. ## Why Choose Honeypot Marketing as your B2B Marketing Partner? ##### We partner with ambitious companies to build predictable growth machines [Join our B2B Deal Room…Instantly](https://honeypotmarketing.teamaligned.com/room/67b63cba26e81b7632727f43?avk=184bd7e6010d) ## Integrated Approach We make sure your PPC, SEO, ABM, and RevOps work together as one growth engine. We’ll even help you aligne sales and marketing. ## Extended Team Model We become part of your team, aligning with your goals and take ownership of driving results that impact your bottom line. ## Data Driven Results From pipeline to ROAS to CAC, we track everything to ensure you’re getting real ROI on your marketing spend. ## Field Tested Playbooks Our B2B marketing playbooks have already generated millions in pipeline for companies like yours. ## Continuous Reporting You’ll always know exactly how B2B efforts are performing and what we’re doing to make things even better. ## B2B Sales Experience We don’t just walk the walk, we talk the talk. We’re marketing AND sales experts, with 25+ years of real world sales experience. ###### Sales and Marketing for B2B Businesses ## Trusted by High Performing B2B Teams of all Sizes ##### We don’t just talk the talk. We walk the walk. The process begins with setting clear goals, and understanding what success looks like for your ABM strategy, such as increasing engagement with target accounts or boosting revenue from key clients. Identifying target accounts is the next crucial step, using data-driven criteria to select high-value accounts that align with strategic goals. This involves developing detailed profiles and personas for each account to guide messaging and engagement strategies. Equally important is the alignment of sales and marketing teams to ensure a collaborative approach from the outset. Establishing shared goals, success metrics, and a unified strategy for engaging target accounts is essential, with a common CRM system facilitating streamlined communication and consistent messaging. ##### Download our Sales and Marketing Alignment Blueprint and start revolutionizing your sales and marketing performance EmailSubmit Form ## Business-to-Business Marketing Strategies That Work. Period. What is the most effective B2B marketing strategy? The most effective B2B marketing strategy involves building strong relationships with customers by understanding their needs and providing personalized solutions. This approach, combined with consistent communication, helps establish trust and enhance loyalty. By focusing on delivering value and addressing specific customer pain points, businesses can create long-lasting partnerships. How can businesses identify the right target audience for B2B marketing? To identify the right target audience, businesses should analyze their current customer base and conduct market research to understand potential customers’ pain points and needs. This involves segmenting the market based on factors like industry, company size, and buying behavior. Understanding these elements helps tailor marketing efforts to effectively reach and engage the target audience. What are the most effective channels for B2B marketing? Effective channels for B2B marketing include email marketing, content marketing, and social media. Email marketing allows for direct communication with prospects and customers, while content marketing provides valuable information that positions the company as an industry leader. Social media platforms help engage with the audience and build brand awareness. How does account-based marketing (ABM) benefit B2B companies? Account-based marketing (ABM) benefits B2B companies by delivering higher ROI through targeted efforts. ABM focuses on specific, high-value accounts, aligning sales and marketing efforts to engage deeply with key customers. This personalized approach ensures that resources are used efficiently, leading to stronger relationships and increased revenue from targeted accounts. How do you implement an ABM strategy in a B2B setting? Implementing an ABM strategy involves identifying high-value accounts, tailoring communication strategies, and leveraging technology for personalized engagement. It’s crucial to align sales and marketing teams to ensure cohesive messaging and collaboration. By focusing on personalized and measurable approaches, ABM enables B2B companies to maximize efficiency and build meaningful customer relationships, ultimately driving significant business growth. ## Let’s Talk We simplify business-to-business sales and marketing efforts, so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* Company Address Email Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [About Dan Nedelko](https://honeypotmarketing.com/about-us/dan-nedelko/) **Published:** August 27, 2017 **Author:** The Bee Team **Content:** - [View Dan’s Articles at Honeypot Marketing](https://honeypotmarketing.com/author/dan-nedelko/) - [Visit Dan’s Personal Website](https://dannedelko.com) - [Visit Genuinemedia](https://genuinemedia.com/) for [Custom Software Development with Purpose](https://genuinemedia.com/) - [Connect with Dan on LinkedIn](https://www.linkedin.com/in/dannedelko) - [Subscribe to The Drive with Dan Nedelko](https://dannedelko.com/the-drive/) - [Subscribe to Dan Nedelko on YouTube for Business, Marketing and Technology](https://www.youtube.com/channel/UCNygIZ1RF2I452PI8bVqeqQ) [Dan Nedelko](https://dannedelko.com) is a seasoned entrepreneur and the founder of [Honeypot Marketing](https://honeypotmarketing.com), a [leading digital marketing agency based in Ontario, Canada](https://honeypotmarketing.com/). With over two decades of experience in the industry, [Dan has honed his expertise in areas such as SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing](https://linkedin.com/in/dannedelko/). His passion for driving business growth through innovative online strategies has helped numerous businesses enhance their revenue and customer engagement[](https://ca.linkedin.com/in/dannedelko)[](https://honeypotmarketing.com/about-us/dan-nedelko/).Dan’s journey in the marketing and technology sectors is complemented by his background in Computer Science from Wilfrid Laurier University, which provides him with a unique perspective on integrating technology with business needs. His career has spanned various roles, including working with major brands in regulated industries like [Ontario Lottery and Gaming](https://olg.ca/), [Molson](https://molson.com/), and [Diageo](https://diageo.com/), where he crafted comprehensive online marketing strategies[](https://honeypotmarketing.com/about-us/dan-nedelko/). Beyond his professional endeavors, Dan is committed to giving back to the community. He co-founded [The Dušan Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring](https://dusansfoundation.org/). This initiative honors the legacy of his brother, Dušan, and has positively impacted the lives of thousands of children across Ontario[](https://ca.linkedin.com/in/dannedelko). Dan’s approach to marketing is encapsulated in the philosophy behind Honeypot Marketing’s name, which emphasizes creating appealing and engaging marketing strategies that naturally attract customers, akin to a honeypot. This reflects his belief in fostering genuine connections and collaboration in the marketing world. > Dan Nedelko has 19 years of experience in the marketing, business and software industries. This also includes 7 years experience of bringing innovation to life in cutting-edge internet marketing strategy/execution, technology infrastructure, gaming business strategy and multidisciplinary team building for numerous major online gaming brands throughout North America and Europe. Dan’s specific skill set lies in Online Marketing and Product Integration. > > Dan’s background in Computer Science from Wilfrid Laurier University gives him unique insight into the integration of technology, his 19 years of Marketing and Business experience gives him the real world experience to bring that technology to life in the online world. This unique blend of business and technology knowledge garners unique insights and experience in profitably taking technology to market. > > His experience with regulated industries has led Dan to work previously with the OLG (Ontario Lottery and Gaming), Molson, Labatt, and Diaggio over a 5 year period. He has also created complete online marketing strategies for many of the major online gaming brands and executed these strategies in a fast paced and ever changing online world. Most recently Dan has created and executed a comprehensive online marketing strategy for a major online casino garnering over $168 million USD per annum in sales. Now here’s the not so formal part. Dan founded Honeypot Marketing in 2002 when he was working with Molson Canada, Japan Tobacco Inc and Diaggio on social networking and consumer related software. ## **Where did the name Honeypot Marketing originate?** ## Dan Nedelko’s Professional Certifications ![](https://api.accredible.com/v1/frontend/credential_website_embed_image/certificate/123163699) As Director of Technical Sales and Development he would bring together the worlds of Marketing and the Software Development teams in order to ensure the technology met the business needs of the company and the client. As a software developer himself (in a former life) Dan would encourage meetings with both Marketing and Development groups so everyone had a unified vision of the project goals and realistic development targets. Here’s how Dan recalls the origin of the Honeypot Marketing name: > After one meeting in particular the lead database developer and I were chatting and he made a great point: > > “Why are marketers always using tactics to attack potential customers? Guerrilla Marketing, Covert Marketing – it’s like a war. I know I’m being marketed to all the time so it should be like a Honeypot. Bears love it, bees love it, people love it. If we have something great we can put it out there, promote it and then the marketing is more like Honeypot Marketing that people will want to market to each other.” > > I was pretty surprised to get this insight from a relatively quiet and soft spoken developer. It suffices to say that I immediately went and registered the domain and incorporated the company. > > I could go on about our mission and beliefs over here at Honeypot Marketing but I think you get the idea. > > Oh, about the bee. It’s a take off on Invader Zim – the bee is intended to represent the bewildering world of marketing. It’s a bit tongue in cheek. > > Kind of like us. Want to learn more about Dan Nedelko? Check out these resources: [Dan Nedelko’s Personal Blog](http://dannedelko.com) [Dan Nedelko on LinkedIn](http://ca.linkedin.com/in/dannedelko) [Dan Nedelko on Twitter](http://twitter.com/dannomatic) [Dan Nedelko on Facebook](http://facebook.com/dan.nedelko) --- ### [The Honeypot Marketing Team](https://honeypotmarketing.com/team/) **Published:** January 2, 2014 **Author:** The Bee Team **Content:** ## We are the Bees 🐝 ## Digital Marketing Experts with Personality ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Dan-Nedelko.png "dan nedelko - digital marketing for growing businesses by honeypot marketing") ##### **Dan** Founder & President​ ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Joe-DellaVecchia.png "joe dellavecchia - digital marketing for growing businesses by honeypot marketing") ##### **Joe** Director of Marketing ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Amanda-Fifield.png "amanda fifield - digital marketing for growing businesses by honeypot marketing") ##### **Amanda** Creative Director ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Rio-Bulaclac.png "rio bulaclac - digital marketing for growing businesses by honeypot marketing") ##### **Rio** Admin Lead ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Mike.png "mike - digital marketing for growing businesses by honeypot marketing") ##### **Mike** Sales ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Harkanwal-Deep-Singh-KV.png "harkanwal deep singh (kv) - digital marketing for growing businesses by honeypot marketing") ##### **KV** MarTech Manager ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Allen-Santos.png "allen santos - digital marketing for growing businesses by honeypot marketing") ##### **Allen** Marketing Expert ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/ian-Luigi-Lastra.png "ian luigi lastra - digital marketing for growing businesses by honeypot marketing") ##### **Ian** Marketing Expert ## Digital Marketing is What We Do… ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. ## Let’s Talk We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* about Layout a.k.a Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) --- ### [Marketing Services](https://honeypotmarketing.com/services/) **Published:** April 26, 2024 **Author:** The Bee Team **Content:** Marketing for Business ## Full Service Marketing Marketing is expensive. We make focusing your marketing efforts with real business results clear, transparent and effective with our team of experts. [Let’s Talk About Your Marketing Plan](/contact/) ## Your Business We invest time and effort into comprehending your business thoroughly to deliver impactful and successful marketing initiatives. ## Your Marketing Customized marketing solutions for your business. Options for every stage of business and every budget. ## Practical Results Never get lost in marketing lingo and vague results again. Your results are practical, measurable and aligned with business goals. ## Transparent Services Understanding what your team is working on, why and when. We combine experience and skills to give you the marketing team you’ve always needed. # [Marketing Strategy](/marketing/) Accelerate your business growth with our comprehensive digital advertising management solution, where we expertly manage and optimize your **paid search advertising**, **social media advertising** and **programmatic advertising** programs. - Strategic Marketing Plan Development - Communications Strategy - Go To Market Product Launch ## [Marketing Technology](/martech/) We’ll develop a comprehensive [marketing technology solution](https://honeypotmarketing.com/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. - [MarTech Stack Development](/martech/) - Customer Data Platforms - Google Analytics 4 - Advanced Analytics - Data Warehouse and ETL ## [Account Based Marketing](/account-based-marketing/) Robust **[account-based marketing (ABM) solutions](https://honeypotmarketing.com/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. - ABM Selling - Video Selling - CRM Management - Hubspot - ActiveCampaign - Target Account Development - Apollo - Zoominfo - Demandbase # [Ads Management](/google-ads/) Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](https://honeypotmarketing.com/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. - [Google Advertising](/google-ads/) - Google Local Search Advertising - Microsoft Advertising - Amazon Advertising - Meta Advertising - TikTok Advertising - LinkedIn Advertising ## Social Media Management Benefit from a comprehensive suite of **[social media services](https://honeypotmarketing.com/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. - Meta – Facebook and Instagram - TikTok Marketing - YouTube Marketing - Community Management - Social Media Advertising ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. - Email Marketing - Text Message Marketing - WhatsApp and Telegram Marketing - Hubspot - ActiveCampaign - HighLevel # Creative Design Establish a **compelling** and **[memorable brand identity](https://honeypotmarketing.com/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. - Email Marketing - Text Message Marketing - WhatsApp and Telegram Marketing # Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](https://honeypotmarketing.com/branding/)**, and achieve sustainable growth in a competitive digital landscape. - Email Marketing - Text Message Marketing - WhatsApp and Telegram Marketing ## Let’s Talk We simplify marketing so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* you interested Company Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) --- ### [Grow](https://honeypotmarketing.com/grow/) **Published:** September 17, 2013 **Author:** The Bee Team **Content:** Marketing for Business ## The Grow Programs Marketing your business is more complex than ever. Expensive hourly rates make no sense. Learn how the Grow Programs give you the business results you want at a price you’ll 💖 love. [Discover the Grow Programs](#grow) ## Isn’t It About Time to Start Investing Your Marketing Dollars in Real Results? **Grow your business with Honeypot Marketing.** Get expert guidance and front-line support while taking the first and most critical steps toward organizing your business marketing efforts, growing sales and engaging your existing customers. **We keep things simple.** The Grow programs are **practical and affordable monthly subscriptions** providing you with complete access to our team, resources and experience in a flexible “building block” program tailored for your specific needs. We’ll show you how a **business driven marketing strategy**, integrating modern technologies and leveraging inbound marketing channels, will **Grow your business.** - Dedicated Marketing Team - Experienced Account Management - Fully Trained and Certified Marketers - Direct, Ongoing Contact - Bi-Weekly Project Update Huddles - A Team That Understands Your Business - Personalized Service - Complementary Sales and Marketing CRM (High Level) - Complementary Landing Page and Funnel Platform - Access to Premium WordPress Plugins ## No Long Term Commitment ## Personal Project Manager ## Customized Strategies ## Real Results ### Your Marketing Team. Your Way. Simple. Effective. Transparent. Agile. Our philosophy is to become a part of your team. We want to understand your business and leverage your expertise with ours to create effective marketing strategies that will grow your business and achieve your goals. Bi-Weekly Update Huddles Gain access to Bi-Weekly meetings with our team and your dedicated Project Manager. We utilize this time to work together strategically, review our latest efforts, develop strategic next steps and answer your questions. Fully Trained. Ready to Roll. Our team stays up to date on certifications for all platforms and we are constantly learning and expanding our knowledge base on new strategies and trends. Our team is ready for whatever comes our way. Reduce Costs. Increase Productivity. Don’t increase your business costs with a price full-time marketing position or team. Gain access to our experienced team of digital marketing experts for a fraction of the price and start making money. ![Person Holding Soil](https://honeypotmarketing.com/wp-content/uploads/2024/05/person-holding-soil-3094207-scaled.jpg "photo by valeria ushakova - digital marketing for growing businesses by honeypot marketing") ## Let’s Grow Together When we say we’re a “full-service” marketing agency, we mean it. From strategy, marketing technology, CRM set up and custom reporting to copywriting, graphic design, and campaign execution, our in-house team works to help **[grow your business](/grow/)**. [Book Your Grow Huddle](#contact) ## Partner to some of the most ambitious and fastest growing brands ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Cineplex_logo.svg.png "cineplex_logo.svg - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/ig-small-logo-e1725989622624.png "ig-small-logo - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Venngo-CorporateAsset-4@3x-1.png "venngo corporateasset 4@3x (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Logisense-Logo-Full-L-padding.png "logisense-logo-full-l-padding - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Gambyl_gold_logos-english_dark.png "gambyl_gold_logos-english_dark - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Mohegan-Sun-logo-PNG-1.png "mohegan-sun-logo-png-1 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/WGDLogo-1.png "wgdlogo (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/cropped-Biochem-Website-Assets-01-1.png "cropped-biochem-website-assets-01-1 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Cedarland-Logo-01-300x155-1.png "cedarland-logo-01-300x155 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/GEM-Windows-and-Doors.webp "gem windows and doors - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Countick-Logo-Variations-03.png "countick logo variations-03 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Pain-Care-Clinics-Brand-Logos-11-1.webp "pain-care-clinics-brand-logos-11 (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/althea-Crystal-Retreat-01.svg "althea-crystal-retreat-01 - digital marketing for growing businesses by honeypot marketing") ![Stone Silo Counselling and Wellness](https://honeypotmarketing.com/wp-content/uploads/2024/09/StoneSiloHorizontallogo1-1024x314.png "stonesilohorizontallogo1 - digital marketing for growing businesses by honeypot marketing") ![](https://play.vidyard.com/fN84USM1L9ono7ohpEbtcZ.jpg) ## Effective Marketing Doesn’t Need to Cost Millions We’ll create a practical and effective marketing strategy and integrate it into your business. Best of all – we’ll make all of this **make business sense**. Whether you need more horsepower for your current Marketing Team or you need an entire Marketing Team, we’ve got you covered. [Let’s talk to today and **Get Growing**](https://honeypotmarketing.com/contact/ "Contact Page"). ## Let’s Talk We simplify Marketing and Business Growth so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. URL in… Us Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) ## The Grow Programs Start with Straight Forward Monthly Pricing --- ### [End User License Agreement](https://honeypotmarketing.com/end-user-license-agreement/) **Published:** July 11, 2026 **Author:** The Bee Team **Content:** For **【hermes-mcp】**, an application operated by Honeypot Marketing. Effective date: 【July 2, 2026】 This End User License Agreement (the “Agreement”) is a legal agreement between you (“you” or the “User”) and Honeypot Marketing (“we,” “us,” or “Company”) governing your access to and use of 【hermes-mcp】 (the “Application”), including any associated software, integrations, and services. By installing, connecting, authorizing, or otherwise using the Application, you agree to be bound by this Agreement. If you do not agree, do not use the Application. ## 1.License Grant Subject to your compliance with this Agreement, we grant you a limited, non-exclusive, non-transferable, revocable license to use the Application for its intended purpose. This license does not transfer any ownership rights in the Application to you. ## 2.Description of the Application The Application connects to Intuit QuickBooks Online through Intuit’s authorized API to access, read, create, update, and manage accounting data on behalf of the authorizing account, in order to support automated bookkeeping, reporting, and related business-operations tasks. The Application acts only within the scope of the permissions you grant during authorization and only for the QuickBooks Online company file you connect. ## 3.Third-Party Services The Application integrates with Intuit QuickBooks Online, a service provided by Intuit Inc. Intuit is not a party to this Agreement and is not responsible for the Application. Your use of QuickBooks Online remains subject to Intuit’s own terms of service and privacy policy. We are an independent third party and are not endorsed by, affiliated with, or sponsored by Intuit. ## 4.Permitted Use and Restrictions You agree to use the Application only for lawful purposes and in accordance with this Agreement. You will not: - use the Application in any way that violates applicable laws or regulations, or the rights of any third party; - attempt to gain unauthorized access to any account, system, or data; - reverse engineer, decompile, or disassemble the Application except to the extent permitted by law; - resell, sublicense, or redistribute the Application or the data it accesses without our prior written consent; or - interfere with or disrupt the integrity or performance of the Application or the connected services. ## 5.Data and Privacy Our handling of information accessed through the Application is described in our Privacy Policy, available at [【https://honeypotmarketing.com/privacy】](【https://honeypotmarketing.com/privacy】). By using the Application, you consent to the collection and use of information as set out in that policy. We access QuickBooks Online data solely to provide the functionality described above and do not sell your data. ## 6.Intellectual Property The Application, including all associated software, code, and content, is owned by Honeypot Marketing or its licensors and is protected by applicable intellectual property laws. All rights not expressly granted to you in this Agreement are reserved. ## 7.Disclaimer of Warranties The Application is provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Application will be uninterrupted, error-free, or secure, or that it will meet your requirements. ## 8.Limitation of Liability To the maximum extent permitted by law, Honeypot Marketing will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, or data, arising out of or related to your use of or inability to use the Application, even if advised of the possibility of such damages. Our total aggregate liability under this Agreement will not exceed the amount, if any, you paid to us for use of the Application. ## 9.Termination This Agreement remains in effect until terminated. You may terminate it at any time by disconnecting the Application from your QuickBooks Online account and ceasing all use. We may suspend or terminate your access to the Application at any time if you breach this Agreement or if we discontinue the Application. Sections that by their nature should survive termination will survive. ## 10.Changes to This Agreement We may update this Agreement from time to time. When we do, we will revise the effective date above and post the updated version at this URL. Your continued use of the Application after changes take effect constitutes acceptance of the revised Agreement. ## 11.Governing Law This Agreement is governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict-of-laws principles. You agree to the exclusive jurisdiction of the courts located in Ontario, Canada for any dispute arising out of or relating to this Agreement. ## 12.Contact If you have questions about this Agreement, contact us at [【legal@honeypotmarketing.com】](mailto:【legal@honeypotmarketing.com】). --- ### [Portfolio](https://honeypotmarketing.com/portfolio/) **Published:** July 27, 2024 **Author:** The Bee Team **Content:** Marketing for Business ## Some of the Brands We’ve Created and Scaled Interested in what we can achieve for you? Check out some of our success stories and how we took our clients from initial idea to reality. [](https://www.meliamarketing.com/contact) [Discover your Grow Program Options](/grow/) ![](https://honeypotmarketing.com/wp-content/uploads/2024/07/HPT-Portfolio-Gambyl.gif "hpt portfolio - gambyl - digital marketing for growing businesses by honeypot marketing") ## The Sports Market P2P Exchange - Brand Design - Business Strategy - Marketing Strategy - Campaign Management - Internationalization (Mexico, LATAM, Brazil) - Business Design - Operations - Software Project Management - Customer Acquisition - Customer Retention ![](https://honeypotmarketing.com/wp-content/uploads/2024/07/HPT-Portfolio-WGD.gif "hpt portfolio - wgd - digital marketing for growing businesses by honeypot marketing") ## Waterloo Garage Doors - Website Development - Local Business Advertising - Google Business Profile - Review Management - Sales & Marketing Alignment - OOH Advertising - Contesting and Engagement - Local SEO - Social Media Management - Lead Generation - Lead Nurturing - Promotional Strategy ![](https://honeypotmarketing.com/wp-content/uploads/2024/07/HPT-Portfolio-SSC-1.gif "hpt portfolio - ssc - digital marketing for growing businesses by honeypot marketing") ## Stone Silo Counselling WGD placeholder text. We do all of the things. - Website Development - Local Business Advertising - Google Business Profile - Review Management - Sales & Marketing Alignment - Promotional Strategy - Contesting and Engagement - Local SEO - Social Media Management - Lead Generation - Lead Nurturing - Sales CRM Design ![](https://honeypotmarketing.com/wp-content/uploads/2024/07/HPT-Portfolio-Venngo.gif "hpt portfolio - venngo - digital marketing for growing businesses by honeypot marketing") ## Venngo - Account Based Marketing - Hubspot Enterprise Management - Sales and Marketing Alignment - ABM Campaign - LinkedIn, Google and Microsoft Advertising ## Althea Crystal Retreat ![](https://honeypotmarketing.com/wp-content/uploads/2024/07/HPT-Portfolio-ACR2-1024x576.gif "hpt portfolio - acr2 - digital marketing for growing businesses by honeypot marketing") ## Jaylor ![Homepage of the Jaylor website](https://honeypotmarketing.com/wp-content/uploads/2024/09/Jaylor.png "jaylor - digital marketing for growing businesses by honeypot marketing") ## Cedarland Lumber ![Homepage of the Cedarland Lumber Website](https://honeypotmarketing.com/wp-content/uploads/2024/09/Cedarland.png "cedarland - digital marketing for growing businesses by honeypot marketing") ## Pain Care Clinics ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Pain-Care-Clinics.png "pain care clinics - digital marketing for growing businesses by honeypot marketing") ## Countick ![Homepage of the Countick website](https://honeypotmarketing.com/wp-content/uploads/2024/09/Countick.png "countick - digital marketing for growing businesses by honeypot marketing") ## BioChem Environmental ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/BioChem.png "biochem - digital marketing for growing businesses by honeypot marketing") ![Person Holding Soil](https://honeypotmarketing.com/wp-content/uploads/2024/05/person-holding-soil-3094207-scaled.jpg "photo by valeria ushakova - digital marketing for growing businesses by honeypot marketing") ## Let’s Grow Together When we say we’re a “full-service” marketing agency, we mean it. From strategy, marketing technology, CRM set up and custom reporting to copywriting, graphic design, and campaign execution, our in-house team works to help **grow your business**. [Book Your Grow Huddle](/contact/) ### Your Marketing Team. Your Way. Simple. Effective. Transparent. Agile. By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs). Bi-Weekly Update Huddles By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs). Fully Trained. Ready to Roll. By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs). Reduce Costs. Increase Productivity. By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs). **We keep things simple.** The Grow programs are **practical and affordable monthly subscriptions** providing you with complete access to our team, resources and experience in a flexible “building block” program tailored for your specific needs. This ensures you get what you need, when you need it. We’ll show you how a **business driven marketing strategy**, integrating modern technologies and leveraging inbound marketing channels, will **Grow your business.** It all starts with the right strategy. We will work with your team to define business goals, communication strategy, and quickly move into an executable action plan. The glue that holds your strategy together. We’ll optimize your content and communication with your CRM, inter-connecting your infrastructure to our Marketing Automation Platform. Always on and always available, online video is an invaluable sales and marketing asset. We’ll build a video content library, ensuring your message is on target and made available to your entire audience. We’ll create a smart social strategy and integrate it into your Modern Marketing program, tapping into these powerful networks. Best of all – we’ll make all of this make business sense. ## Let’s Talk We simplify your marketing efforts so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. IP Tell Yourself! Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) # Boost Your Marketing Conversions Now! ### Let’s meet and we’ll give you $500 towards your Marketing Campaign or Grow Program Subscription Book Your Marketing Huddle --- ### [eCommerce](https://honeypotmarketing.com/ecommerce/) **Published:** June 21, 2024 **Author:** The Bee Team **Content:** Marketing for Business ## Health & Wellness Marketing is expensive. We make focusing your marketing efforts with real business results clear, transparent and effective with our team of experts. [Book a Consultation](https://honeypotmarketing.com/contact/) ## Built for Healthcare Professionals Add context to your column. Help visitors understand the value they can get from your products and services. ## Attract and Acquire New Patients Add context to your column. Help visitors understand the value they can get from your products and services. ## Increase client Satisfaction Add context to your column. Help visitors understand the value they can get from your products and services. ## Make Your Practice Stand Out Add context to your column. Help visitors understand the value they can get from your products and services. ###### Marketing for Medical and Healthcare Professionals ## Trusted by Healthcare Practitioners of all Sizes ##### We don’t just talk the talk. We walk the walk. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ultrices neque ornare aenean euismod elementum nisi. At volutpat diam ut venenatis tellus in metus vulputate eu. Cras fermentum odio eu feugiat. Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. ##### Quis varius quam quisque id diam. Accumsan in nisl nisi scelerisque eu ultrices vitae auctor eu. Nunc scelerisque viverra. EmailSubmit Form ## Effective and Compliant Marketing Technology that enables sales intelligence By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs). Communications that pique interest and engagement By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs). Positioning and training your sales team as valuable, experienced resources By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs). Using high quality messaging and content to appeal to complex buying committees By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs). --- ### [Home Services](https://honeypotmarketing.com/home-services/) **Published:** June 21, 2024 **Author:** The Bee Team **Content:** Marketing and Lead Generation for Home Service Professionals ## Book Local Jobs and Grow Your Business Electrical, Locksmith, Plumbing, HVAC, Doors and Windows. Our Home Services team will get you quality leads in your local service areas and help you grow your business. [Book a Consultation](https://honeypotmarketing.com/contact/) ## Built for Home Care Pros Marketing is expensive and time consuming. When we join your team we free you to do what you do best: grow your business and make your customers happy. ## Local Service Ads Local Services Ads make it easy for people in your area to confidently find and choose your services. ## Book local jobs and grow your business Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad. ## Get high quality leads and jobs Pay for calls not clicks. We’ll notify you and your sales team when a new reaches out for your services. Book jobs, not clicks. ## How It Works ## Show Up First on Google ![Google Ads Search Campaigns](https://honeypotmarketing.com/wp-content/uploads/2024/06/search-results-791x1024.webp "search-results - digital marketing for growing businesses by honeypot marketing") ## Get local customers looking for services ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Snag_14bdf619.png "snag_14bdf619 - digital marketing for growing businesses by honeypot marketing") ## Get high-quality leads and jobs ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/google-calender-local-ads.svg "google-calender-local-ads - digital marketing for growing businesses by honeypot marketing") ![Verified by Google](https://honeypotmarketing.com/wp-content/uploads/2024/09/verified-by-google.webp "google local ads - digital marketing for growing businesses by honeypot marketing") - We help you get verified-by-Google to run Local Service Ads - Build trust with the verified-by-Google badge - Pay for calls not clicks from Google Ads - Been seen righ at the top of Google - Connect with Customers when they need you - Only pay for business leads and the services you offer - Simple monthly subscription - Dedicated account management ## 🚀Getting Started is Easy ## Onboard - Meet Your Dedicated Manager - Learn About Your Business - Get Your Google Verified - Set Up Your Ads - Track Everything ## Launch - Real time dashboards - Constant improvement - Manual lead reviews - Monthly updates - Call reviews ## Optimize - Business profile updates - Ad performance updates - Campaign updates - Set Up Your Ads - Track Everything ## Let’s Talk We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. Address a.k.a Brief Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) ## Top Questions We Get About Marketing Your Local Service Business How can we generate more leads for our home services business? Home services companies are keen on understanding effective lead generation strategies. These include optimizing online presence through platforms like Yelp, Angi, and Google Business Profile, as well as leveraging SEO and content marketing to attract potential customers[](https://www.convoso.com/blog/home-services-lead-generation-strategies/)[](https://comradeweb.com/blog/lead-generation-for-home-service-companies/). What is the most effective way to market our home services business? Companies often seek guidance on the best marketing tactics, which can vary based on their specific services and target audience. Effective strategies include building a strong online presence, utilizing social media, offering promotions, and engaging in local advertising.[](https://ziplocal.com/2023/05/15/ask-the-experts-your-top-home-services-marketing-questions-answered/) How important is social media for marketing home services? Social media is a crucial tool for marketing home services businesses. It helps in connecting with potential customers, building brand awareness, and showcasing services. Choosing the right platforms and maintaining consistent engagement is vital for success. Should we invest in paid advertising, and if so, which channels are most effective? Paid advertising can be highly effective for increasing visibility and reaching new customers. Home services companies often consider platforms like Google Ads and social media ads, focusing on targeted campaigns that resonate with their audience.[](https://ziplocal.com/2023/05/15/ask-the-experts-your-top-home-services-marketing-questions-answered/) How can we differentiate our home services business from competitors? Differentiation is achieved by highlighting a unique selling proposition (USP), which could be exceptional customer service, high-quality services, or specialized expertise. It’s important to communicate this USP clearly in all marketing efforts[](https://ziplocal.com/2023/05/15/ask-the-experts-your-top-home-services-marketing-questions-answered/). [](https://ziplocal.com/2023/05/15/ask-the-experts-your-top-home-services-marketing-questions-answered/) How important are customer reviews and referrals for business growth? Customer reviews and referrals are extremely valuable as they build trust and credibility. Encouraging satisfied customers to leave reviews and offering referral incentives can significantly enhance a company’s reputation and attract new clients[](https://ziplocal.com/2023/05/15/ask-the-experts-your-top-home-services-marketing-questions-answered/)[](https://localiq.com/blog/home-services-marketing-tips/). [](https://ziplocal.com/2023/05/15/ask-the-experts-your-top-home-services-marketing-questions-answered/) ###### Marketing for Medical and Healthcare Professionals ## Local Businesses, Big Solutions ##### We’ve helped hundreds of local businesses, big and small, grow by increasing their online presence and driving more leads. Growing a local services business presents several challenges for small business owners, primarily due to limited resources and the need to juggle multiple responsibilities. One of the main hurdles is marketing effectively to attract new customers. Many small business owners feel overwhelmed by the myriad of marketing tasks and are uncertain about which strategies will yield the best results. This uncertainty often leads to procrastination and a lack of confidence in their marketing efforts, as highlighted by a report from Constant Contact, which found that 73% of small business owners aren’t confident in their current marketing strategies[](https://www.forbes.com/sites/allbusiness/2024/04/30/a-2024-report-reveals-small-business-marketing-challenges/). Small businesses often lack the time and budget to dedicate to marketing, which can hinder their ability to reach potential customers and grow their business. This challenge is compounded by the need to use multiple marketing channels effectively, which can be daunting without the necessary expertise or resources ##### Download your Local Services Lead Generation and Marketing Plan for free EmailSubmit Form ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Logistics](https://honeypotmarketing.com/logistics/) **Published:** June 21, 2024 **Author:** The Bee Team **Content:** Logistics Marketing Experts ## Logistics Marketing & PR You know logistics. We know how to market logistics. [Book a Consultation](https://honeypotmarketing.com/contact/) ## Leverage Account Based Marketing Modernize your sales and marketing efforts, focusing on key accounts, engaging and providing relationship developing strategies. ## Align Sales & Marketing Get your most important teams communicating consistently. ## Create Incredible Content Speak professionally to industry stakeholders who know the Logistic industry. We’ll package and distribute high quality thought leadership content to your target accounts and ideal customer prospects. ## Track Everything We understand engagement metrics, convert lurking prospects into engaged conversations. All with informative, useful metrics. Logistics Pros ## Logistics businesses of all sizes can grow in turbulent times ##### Align marketing with sales and let’s get growing Aligning marketing and sales teams is essential for the growth of a logistics business, as it leads to enhanced lead quality, improved customer experiences, and increased revenue. By bridging the traditional divides between these departments, businesses can create a unified front that attracts and retains customers more effectively, significantly boosting customer satisfaction and loyalty. Regular communication and collaboration on content creation can also ensure consistent messaging throughout the customer journey. By implementing these strategies, aligned teams can create more effective marketing campaigns and sales strategies, leading to shorter sales cycles and improved conversion rates. ##### Grab our Logistics Sales and Marketing Strategic Package EmailIt’s Time to Modernize My Approach ## Effective and Compliant Marketing How can logistics companies attract new clients? Logistics companies often seek strategies to attract new clients. This involves developing a comprehensive marketing plan that includes defining service offerings, identifying primary and secondary markets, articulating a value proposition, and leveraging digital marketing channels like SEO and social media[](https://www.sagefrog.com/blog/6-steps-for-logistics-marketing-planning/)[](https://www.leansummits.com/logistics-marketing-strategies/). What are effective marketing strategies for logistics companies? Effective marketing strategies for logistics companies include conducting a SWOT analysis, understanding the target audience, and developing a unique value proposition. Digital transformation is also crucial, with a focus on enhancing online presence and utilizing customer relationship management (CRM) tools[](https://www.leansummits.com/logistics-marketing-strategies/)[](https://www.marketveep.com/blog/marketing-strategies-for-logistics-companies). How do logistics companies differentiate themselves from competitors? Differentiation can be achieved through a clear articulation of the company’s unique strengths and value propositions. This might include superior customer service, innovative technology solutions, or specialized expertise in certain types of logistics services. What role do marketing agencies who specialize in logistics play in the success of company growth in the logistics space? Logistics marketing agencies, like Honeypot Marketing, specialize in crafting strategies tailored to the logistics sector. They help businesses increase brand visibility, attract new customers, and navigate the competitive landscape by offering services like SEO, content marketing, and social media management How can logistics companies effectively use social media for marketing. Logistics companies can effectively use social media for marketing by implementing a variety of strategies tailored to their industry. Here are some key approaches to successful use of social media for logistics organizations: 1. **Choose the Right Platforms**: Logistics companies often find success on platforms like LinkedIn, Twitter, Facebook, and Instagram, which cater to both professional and consumer audiences. LinkedIn is particularly effective for B2B interactions, while Facebook and Instagram can help reach a broader audience and showcase visual content[](https://socinova.com/logistics-business-digital-marketing/)[](https://www.linkedin.com/pulse/social-media-marketing-strategies-logistics-supply-chain)[](https://www.webfx.com/industries/professional-services/transportation-and-logistics/social-media/). 2. **Create and Share Valuable Content**: Developing a content calendar that aligns with industry trends and customer needs is crucial. Sharing informative articles, case studies, and thought leadership pieces can position a logistics company as an industry authority. Visual content, such as videos and infographics, can also be highly engaging and help explain complex logistics processes[](https://socinova.com/logistics-business-digital-marketing/)[](https://www.linkedin.com/pulse/social-media-marketing-strategies-logistics-supply-chain). 3. **Engage with the Audience**: Social media should be used as a two-way communication tool. Logistics companies should actively engage with their audience by responding to comments and messages, participating in industry discussions, and joining relevant groups. This interaction helps build trust and provides valuable insights into customer needs[](https://www.linkedin.com/pulse/social-media-marketing-strategies-logistics-supply-chain)[](https://www.constantcontact.com/blog/social-media-for-logistics-companies/). 4. **Leverage Influencer Collaborations**: Partnering with industry influencers can amplify a logistics company’s message. Influencers can help reach a wider audience and lend credibility to the brand. Collaborations might include co-created content or live sessions that provide valuable insights to the audience[](https://socinova.com/logistics-business-digital-marketing/)[](https://www.linkedin.com/pulse/social-media-marketing-strategies-logistics-supply-chain). 5. **Utilize Hashtags and Run Targeted Ads**: Strategic use of hashtags can increase content discoverability, while targeted ad campaigns can reach specific demographics and interests. This approach helps maximize the reach and effectiveness of social media efforts[](https://socinova.com/logistics-business-digital-marketing/)[](https://www.linkedin.com/pulse/social-media-marketing-strategies-logistics-supply-chain). 6. **Analyze Data for Continuous Improvement**: Monitoring social media analytics is essential to understand what content resonates with the audience and which platforms are most effective. Data-driven insights allow companies to refine their strategies for better engagement and return on investment[](https://www.linkedin.com/pulse/social-media-marketing-strategies-logistics-supply-chain)[](https://sproutsocial.com/insights/social-media-statistics/). By integrating these strategies, logistics companies can enhance their brand visibility, engage with their audience more effectively, and ultimately drive business growth through social media. ## Let’s Talk We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. URL Company / Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Professional Services](https://honeypotmarketing.com/professional-services/) **Published:** June 21, 2024 **Author:** The Bee Team **Content:** Marketing for Business ## Professional Services Marketing Marketing is expensive. We make focusing your marketing efforts with real business results clear, transparent and effective with our team of experts. [Book a Consultation](https://honeypotmarketing.com/contact/) ## Built for Professional Services Professional service firms often struggle to differentiate themselves because their services are not tangible products. This makes it challenging to convey value and build trust with potential clients. Our team will help you stand out from the crowd. ## Attract and Acquire New Clients The process of acquiring new clients and retaining existing ones is often lengthy and complex. Building strong, trust-based relationships is essential but challenging in a competitive market. ## Grow Referrals and Client Reviews Let’s invest in building and maintaining strong client relationships. We’ll give you personalized communication and consistent follow-up playbooks to enhance client loyalty and satisfaction. Encourage referrals and testimonials to leverage word-of-mouth marketing. ## Generate and Engage Quality Leads We’ll develop content marketing strategies to establish thought leadership. This not only builds credibility but also attracts potential clients by providing them with useful insights.[](https://www.310creative.com/blog/marketing-professional-services) ## Sales, Lead Generation and Marketing Programs for Professional Services ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/ecomm-phone-51a59d3e74.webp "ecomm-phone-51a59d3e74 - digital marketing for growing businesses by honeypot marketing") - Legal Services - Financial and Financial Advisory Services - Consulting Services - Medical Practice Services - Health and Wellness Professionals - Engineering and Architecture - Marketing and Public Relations - Real Estate and Appraisal Services ###### Marketing for Medical and Healthcare Professionals ## Trusted by Professional Service Companies of all Sizes ##### We don’t just talk the talk. We walk the walk. Professional services firms face several challenges in marketing and client growth due to the unique nature of their offerings. Unlike product-based industries, these firms must convey expertise and build trust with potential clients, which can be difficult when services are intangible. One major challenge is differentiating themselves in a crowded market where many firms offer similar services. Establishing a distinct brand identity and communicating unique value propositions are essential to stand out. Additionally, the need to adapt to changing client expectations and industry trends requires firms to be agile and innovative in their marketing strategies. This involves leveraging digital platforms, content marketing, and thought leadership to demonstrate expertise and engage with target audiences effectively. ##### Download our Professional Services branding kit and marketing strategy and start growing your business EmailSubmit Form ## Effective Sales, Lead Generation and Marketing for Professional Services How do professional services differ from other industries Professional services differ from other industries primarily in their focus on providing specialized expertise and advisory services rather than tangible products. Unlike manufacturing industries, which produce physical goods, professional services firms offer knowledge-based solutions tailored to the specific needs of their clients. These services often require advanced education, training, and licensure, as seen in fields like law, accounting, engineering, and consulting. The value in your professional services is derived from the expertise and skills of the professionals, who apply their knowledge to solve complex problems, provide strategic insights, and support business growth. Another key distinction is the way professional services are delivered and priced. Services are often provided on a project basis, with pricing models that may include billable hours, fixed fees, or subscription-based arrangements. This contrasts with industries that sell products at set prices. Professional services firms also emphasize building strong client relationships, as the success of their work heavily depends on understanding and meeting client needs. This client-focused approach requires continuous communication and collaboration to ensure satisfaction and long-term partnerships How do professional services firms measure success? Professional services firms measure success through a variety of Key Performance Indicators (KPIs) that provide insights into their operational efficiency, financial health, and client satisfaction. These KPIs are crucial for evaluating performance and making informed strategic decisions. Common KPIs include revenue growth, which indicates the firm’s financial expansion over time, and project profitability, which assesses the financial success of individual projects by comparing revenue to expenses. Utilization rate is another critical metric, measuring the percentage of billable hours against total working hours to ensure employees are efficiently contributing to revenue generation. Additionally, client satisfaction is often measured through Net Promoter Scores (NPS) and client feedback scores, which reflect the likelihood of clients recommending the firm to others and their overall satisfaction with the services provided How do leading indicators differ from lagging indicators in professional services? Leading indicators and lagging indicators are both essential tools for measuring performance in professional services, but they serve different purposes and provide distinct insights. **Leading Indicators**: These are predictive metrics that provide insights into future performance. In the context of professional services, leading indicators might include metrics such as the number of new client inquiries, the sales pipeline’s strength, or the level of employee engagement. These indicators help firms anticipate trends and make proactive adjustments to strategies. For example, a strong sales pipeline can indicate potential future revenue, allowing firms to plan resource allocation accordingly. Leading indicators are valuable because they enable firms to identify opportunities and risks early, allowing for timely interventions that can influence future outcomes[](https://www.bmc.com/blogs/leading-vs-lagging-indicators/)[](https://www.intrafocus.com/lead-and-lag-indicators/)[](https://amplitude.com/blog/leading-lagging-indicators). **Lagging Indicators**: In contrast, lagging indicators measure past performance and outcomes. They provide a historical view of what has already occurred, such as revenue generated, project profitability, and client retention rates. These indicators are typically easier to measure and provide concrete data on the firm’s success in achieving its goals. However, they do not offer insights into future performance or allow for immediate corrective actions. Lagging indicators are crucial for assessing the effectiveness of past strategies and decisions, but they may not provide timely warnings of potential issues[](https://www.bmc.com/blogs/leading-vs-lagging-indicators/)[](https://www.intrafocus.com/lead-and-lag-indicators/)[](https://bernardmarr.com/what-is-a-leading-and-a-lagging-indicator-and-why-you-need-to-understand-the-difference/).In summary, leading indicators in professional services are forward-looking and help predict future success, while lagging indicators provide a retrospective view of past achievements. Both types of indicators are necessary for a comprehensive understanding of performance, enabling firms to balance immediate actions with long-term strategic planning[](https://www.mckinsey.com/capabilities/operations/our-insights/gauging-internal-efficiency-and-effectiveness-with-leading-and-lagging-indicators) What are the primary goals of professional services marketing? The main goals are to build brand awareness, establish credibility, generate leads, and foster long-term client relationships. Marketing strategies should focus on showcasing expertise, differentiating the firm from competitors, and addressing client needs effectively. How can professional services firms effectively differentiate themselves in a competitive market? Firms can differentiate themselves by specializing in a niche market, developing a strong brand identity, and emphasizing their unique value propositions. Highlighting specific expertise, successful case studies, and client testimonials can also help set them apart. How important is client-centric branding in professional services marketing? Client-centric branding is vital as it focuses on understanding and addressing the specific needs and challenges of clients. By aligning services with client expectations and providing personalized solutions, firms can build stronger relationships and enhance client satisfaction. What are the challenges of measuring success in professional services marketing? Measuring success can be challenging due to the intangible nature of services and long sales cycles. Firms often rely on KPIs such as client acquisition rates, client retention, and satisfaction scores to assess the effectiveness of their marketing efforts. ## Let’s Talk We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. / Company Layout Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Manufacturing](https://honeypotmarketing.com/manufacturing/) **Published:** June 21, 2024 **Author:** The Bee Team **Content:** Marketing for Advanced Manufacturing ## Advanced Manufacturing Marketing We blend cutting-edge sales and marketing alignment techniques with the latest advancements in manufacturing to propel your business into the future. [Book a Consultation](https://honeypotmarketing.com/contact/) ## Built for Advanced Manufacturing Manufacturing now uses cutting-edge technologies such as automation, artificial intelligence, robotics, and information technology. Our knowlege of engineering and manufacturing ## Sales and Marketing Alignment Advanced Manufacturing needs true marketing and sales alignment to properly communicate your next generation offerings. ## Target High Value Accounts Your products aren’t meant for everyone, your sales and marketing should target specific high value accounts. Our programs ensure the days “spray and pray” marketing are over. ## Grow Your Pipeline Complex sales cycles, unique client needs and bespoke offerings mean a longer sales cycle. We’ll keep your brand relevant and timely during these complex discussions. ###### Unique Marketing Solutions for Complex B2B Sales Cycles ## Trusted by Manufacturers of all sizes ##### We don’t just talk the talk. We walk the walk. Unlike traditional marketing strategies that aim at broad audiences, ABM focuses on specific, high-value accounts, making it ideal for manufacturers who often deal with complex products and a limited number of potential customers. By concentrating efforts on the most promising accounts, manufacturers can ensure that their marketing resources are used efficiently. ABM also allows for the creation of personalized marketing strategies tailored to the specific needs and pain points of each target account. This personalization is crucial in the B2B manufacturing sector, where long sales cycles and complex purchasing decisions are common, helping to build stronger relationships with decision-makers. ##### Download our Sales and Marketing Alignment Blueprint for Manufacturers and revolutionize your sales and marketing. EmailSubmit Form ## B2B Marketing for Manufacturing Is digital marketing effective for manufacturing companies? Many manufacturers question whether digital marketing can actually increase sales and how it can be effective compared to traditional methods like trade shows and word-of-mouth. The answer is that digital marketing is indeed effective, as it uses targeted strategies to reach potential leads at the right time, enhancing visibility and engagement. We also combine tradiditionally effective marketing with digital marketing and account based marketing strategies. Our **Account Based Marketing programs** are a strategic fit for manufacturing companies because it aligns with their need for targeted, personalized marketing efforts that drive meaningful engagement with high-value accounts. This approach not only enhances marketing effectiveness but also supports the development of strong, lasting customer relationships. What are the unique challenges in marketing manufacturing organizations? Manufacturers face challenges such as product complexity, long sales cycles, and the need for a specialized B2B approach. Overcoming these challenges requires a tailored marketing strategy that addresses these specific issues. How can manufacturers leverage content marketing? Content marketing is crucial for educating potential clients about complex products. By creating informative content, manufacturers can demonstrate their expertise and attract leads. This includes using blogs, videos, webinars, and other content forms to engage with technical buyers How do manufacturers adapt to new marketing techniques? Many manufacturers struggle to keep up with new marketing techniques. Staying updated with the latest trends and technologies, such as account-based marketing and marketing automation, is essential to remain competitive. Why should manufacturers invest in digital marketing and account based marketing? As more buyers search for products online, having a strong digital presence is crucial. Digital marketing helps manufacturers reach a broader audience, improve brand awareness, and generate high-quality leads What is advanced manufacturing? Advanced manufacturing involves the use of innovative technologies and methods to enhance competitiveness in the manufacturing sector. It focuses on improving products and processes through advanced techniques and technologies[](https://www.twi-global.com/technical-knowledge/faqs/faq-what-is-advanced-manufacturing)[](https://trilliummfg.ca/data-bulletin/what-is-advanced-manufacturing/). What are examples of advanced manufacturing techniques? Examples of advanced manufacturing techniques include additive manufacturing (3D printing), automation and robotics, advanced materials, and smart manufacturing systems that integrate Internet of Things (IoT) and artificial intelligence (AI)[](https://www.simplilearn.com/advanced-manufacturing-article). How can advanced manufacturing improve manufacturing processes? Advanced manufacturing can streamline manufacturing goals by enhancing efficiency, reducing waste, and improving product quality. It enables manufacturers to be more agile and responsive to market demands[](https://converged.propelsoftware.com/blogs/advanced-manufacturing-for-improved-manufacturing-processes). ## Let’s Talk We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. Address came / Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Software as a Service](https://honeypotmarketing.com/saas/) **Published:** June 21, 2024 **Author:** The Bee Team **Content:** Marketing for Business ## Software as a Service Your SaaS business has unique marketing, acquisition, activation and retention needs. Our expertise spans over two decades and multiple start-up SaaS ventures featuring successful exits. [Book a Consultation](https://honeypotmarketing.com/contact/) ## Real SaaS Business Experience We’ve partnered and worked for some of the top most successful SaaS businesses in the world. Our team is here to help you be successful in a tough market. ## We Understand the Model The complexity of SaaS subscription models make a difference in how you price, market and sell to various market segments. Understanding this is key to success. ## Activate and Retain Customers Acquisition is only one of the pieces of the puzzle. Activating and retaining ongoing customer can be a real challenge in a saturated market. ## Consistent Recurring MRR Consistency is the key to ongoing success. Reducing churn and increasing retention plus upselling existing subscripbers will ensure longevity. ###### Software-as-a-Service Marketing ## Trusted by SaaS Platforms of all Sizes ##### We don’t just talk the talk. We walk the walk. With a market teeming with similar solutions, differentiation is key. To rise above the noise, SaaS companies must innovate relentlessly and articulate their unique value propositions with clarity and precision. Customer retention is another critical battleground. Given the subscription-based nature of SaaS, keeping churn rates low is vital for revenue growth. Delivering continuous value, offering stellar customer support, and ensuring a seamless user experience are essential strategies for keeping customers engaged and loyal.Targeting the right audience and nailing your pricing strategy can make or break your growth trajectory. This involves deep market research and crafting detailed customer personas to tailor your approach effectively. Experimenting with pricing models, such as freemium or tiered options, can help strike the perfect balance between affordability and value. Additionally, robust technology infrastructure is a must to support growth and ensure seamless integration, all while maintaining top-notch security and compliance. By mastering these challenges, SaaS companies can achieve sustainable growth and thrive in a competitive landscape. ##### Download our Marketing Strategy and GTM readiness checklist for SaaS Software Platforms EmailSubmit Form ## Effective and Compliant Marketing Why is customer retention crucial for SaaS businesses? To stand out in a saturated SaaS market, companies must focus on relentless innovation and clearly articulate their unique value propositions. This involves understanding customer needs deeply and offering solutions that address those needs in a distinct and compelling way. Why is customer retention crucial for SaaS businesses? Customer retention is vital because SaaS businesses rely on subscription-based models. High churn rates can significantly impact revenue. To keep customers engaged and loyal, companies should deliver continuous value, provide excellent customer support, and ensure a seamless user experience. How can SaaS companies effectively target the right audience? Effectively targeting the right audience requires deep market research and the development of detailed customer personas. This helps tailor marketing strategies to resonate with the ideal customer profile, ensuring that efforts are focused and effective. What pricing strategies work best for SaaS platforms? Successful SaaS pricing strategies often involve experimentation with models like freemium or tiered pricing. The goal is to balance affordability with perceived value, ensuring that pricing aligns with customer expectations and market dynamics. What technological challenges do SaaS companies face as they grow? As SaaS companies grow, they must ensure their technology infrastructure can support increased demand, handle large data volumes, and integrate smoothly with other platforms. Maintaining robust security and compliance is also critical to protect customer data and trust. Why is targeting the right audience a challenge for SaaS platforms? Identifying and targeting the right audience is challenging due to the niche nature of many SaaS products. Conducting thorough market research and developing detailed buyer personas are essential steps to tailor marketing strategies and effectively reach potential customers. ## Let’s Talk We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. came Mini Address Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Therapy and Wellness Marketing](https://honeypotmarketing.com/therapy-wellness/) **Published:** June 21, 2024 **Author:** The Bee Team **Content:** Marketing for Practices of all sizes ## Health, Therapy & Wellness Marketing **Benefit from our proven roadmap that builds your brand, brings you new client opportunities, and grows your practice.** [Google Ads for Wellness Special Offer](https://grow.honeypotmarketing.com/google-ads-local) [Book a Consultation](https://honeypotmarketing.com/contact/) ## Built for Healthcare Professionals Run your practice while your dedicated team builds qualified inbound leads that turn into long-term patients. ## Attract and Acquire New Patients Proven digital marketing strategies that effectively attract and acquire new patients for therapy and wellness practices ## Increase client Satisfaction Develop engaging content that turn clients into advocates willing to provide reviews and referrals that will grow your practice. ## Make Your Practice Stand Out Leverage data-driven insights and innovative techniques to enhance your online presence and patient engagement ## Some of our Work - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/cropped-sante-family-dental-website-images-03-1-6-300x107.png "cropped-sante-family-dental-website-images-03-1-6 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/althea-Crystal-Retreat-01.svg "althea-crystal-retreat-01 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Pain-Care-Clinics-Brand-Logos-11-1-300x99.webp "pain-care-clinics-brand-logos-11 (1) - digital marketing for growing businesses by honeypot marketing") - ![Stone Silo Counselling and Wellness](https://honeypotmarketing.com/wp-content/uploads/2024/09/StoneSiloHorizontallogo1-300x92.png "stonesilohorizontallogo1 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/kegenix-logo-300x70.png "kegenix logo - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/neighbourly-care-logo.png "neighbourly-care-logo - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Medistik-Logo-Downsized-300x57.png "medistik logo downsized - digital marketing for growing businesses by honeypot marketing") ###### Marketing for Medical and Healthcare Professionals ## Trusted by Healthcare Practitioners of all Types and Sizes ##### We don’t just talk the talk. We walk the walk. From startup practices to multi-location enterprises, we focus on sustainable long-term growth through sales and marketing strategies that will grow your business. We’ve grown practices in the USA, Canada and worldwide through customized programs based on real-world successes. From Advertising to content , local ranking optimizations and bespoke content that will engage your clients, our team has depth of experience in the health and wellness world. ##### Want to see some of our most effective marketing programs for medical and health care professionals? EmailGet the Campaigns ## Effective and Compliant Wellness and Medical Practice Marketing How much should a medical practice spend on marketing? A general guideline is to allocate 5-10% of your **practice’s gross revenue** to marketing efforts. However, this can vary depending on the practice’s size, location, and growth goals. Newer practices or those in competitive areas might need to invest up to 25% of gross revenue to establish a strong market presence. Should physicians, counsellors and therapists use social media for marketing? Yes, social media can be a powerful tool for physicians to engage with patients, share health information, and build a community around their practice. Platforms like Facebook, Instagram, and LinkedIn can be used to post educational content, updates about the practice, and patient testimonials, thereby enhancing patient trust and loyalty. What’s the difference between traditional and digital marketing? Traditional marketing includes methods like print ads, direct mail, and radio spots, which can reach a broad audience but may not be as targeted. Digital marketing, on the other hand, involves online strategies such as search engine optimization (SEO), social media, email marketing, and online ads, offering more precise targeting and measurable results. When should I redesign my healthcare website? Consider redesigning your website if it is more than three to five years old, not mobile-friendly, difficult to navigate, or if it does not align with your current branding and marketing goals. A modern, user-friendly website is crucial for attracting and retaining patients. How do I get more patients to visit my website? To increase website traffic, focus on SEO to improve search engine rankings, create valuable content that addresses common patient questions, utilize social media to drive traffic, and consider paid advertising like Google Ads to reach a wider audience. Setting up a Google Business Profile with a strong profile that will rank well in local searches is the most effective way to get more patients visiting and making inquiries/bookings on your website. What are the benefits of content marketing for physicians? Content marketing helps educate patients, build trust, and establish your authority in the medical field. By providing valuable information through blogs, videos, or newsletters, you can attract new patients, improve patient engagement, and enhance your practice’s reputation. How can I effectively manage my digital reputation? Encourage satisfied patients to leave positive reviews on platforms like Google and Healthgrades. Respond professionally to all reviews, both positive and negative, and address any concerns raised. Regularly monitor your online presence to ensure accurate information about your practice is available. ## Let’s Talk We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. Layout Business Layout Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Membership Sites](https://honeypotmarketing.com/courses-membership-sites/) **Published:** June 21, 2024 **Author:** The Bee Team **Content:** Online Learning, Education and Membership ## Courses & Membership Sites **Market, promote and retain new students and members for your business, online course or membership site.** [Book a Consultation](https://honeypotmarketing.com/contact/) ## We Build and Market Online Courses Creating an online course and membership isn’t easy. Our team of experts have built courses and membership sites for over a decade. ‘ ## Attract and Acquire New Students From top of funnel engagement touchpoints like TikTok, Instagram and YouTube our acquisition campaigns and content strategies are proven winners. ## Increase Student Retention Your students need to stick with you in order for you to be successful and continue growing your learning community. Our retention tactics will help you acheive this goal. ## Make Your Knowledge Stand Out Learning needs to be engaging, fun and digestible for your students. We’ll help you repurpose your content into engaging formats including assessments, quizzes, video and downloadable learning modules. ## Our Membership Sites - ![Learn Digital Marketing at Marketer Knows](https://honeypotmarketing.com/wp-content/uploads/2024/09/MarketerKnows-Header_O2-300x85.png "marketerknows-header_o2 - digital marketing for growing businesses by honeypot marketing") - ![Financial Advisor Marketing](https://honeypotmarketing.com/wp-content/uploads/2024/09/Advisor-Accel-Dark-1-300x74.webp "advisor-accel-dark-1 - digital marketing for growing businesses by honeypot marketing") - ![Stone Silo Counselling and Wellness](https://honeypotmarketing.com/wp-content/uploads/2024/09/StoneSiloHorizontallogo1-300x92.png "stonesilohorizontallogo1 - digital marketing for growing businesses by honeypot marketing") ###### Marketing for eLearning and Knowledge Based Communities ## Trusted by Membership Communities of all Sizes ##### We don’t just talk the talk. We walk the walk. Marketing and retaining members for membership sites and online courses present distinct challenges. One of the primary hurdles is maintaining engagement in a digital environment where personal interaction is minimal. The lack of face-to-face interaction can lead to feelings of isolation among members, which may result in disengagement and ultimately, attrition. Additionally, the sheer volume of content available online can overwhelm members, making it difficult for them to see the value in their subscription. This is compounded by the challenge of clearly communicating the unique value proposition of a membership or course, as much of what is offered is intangible, such as access to exclusive content or community benefits[](https://www.marketingsherpa.com/article/chart/challenges-to-growing-membership)[](https://restrictcontentpro.com/blog/4-membership-site-challenges-and-how-to-overcome-them/)[](https://www.paidmembershipspro.com/do-membership-sites-work/). Our team will work with you to create and maintain interactive elements such as discussion forums, live sessions, and group projects, which encourage peer interaction and support. Our strategies provide structured flexibility with clear deadlines and regular check-ins can help members manage their time effectively and stay on track. Simplifying course content into manageable modules and offering a variety of multimedia resources can also enhance accessibility and engagement. ##### Get Your Membership Site and Online Course Roadmap here. It’s 100% Free. EmailGet the Roadmap ## Grow Your Online Courses and Membership Business I have a “traditional” business why would I want a membership site or course? Your business, even if you have walk-in or face-to-face services such as [home services](/home-services/), [health, therapy and wellness](/therapy-wellness/), [business-to-business](/b2b/), [logistics](/logistics/) or [manufacturing](/manufacturing/) can benefit from having an online eLearning or membership component. **Widen your reach:** there are millions of potential consumers ready to learn and consume your expertise. You can add new revenue streams and marketing possibilities to your current business. **Keep customers engaged:** your customers are constantly looking for more information, education and expertise. Give your customers a reason to stay engaged, visit your website, get valuable resources and continue selling to them. How do I validate my online course idea? Before launching, it’s crucial to ensure there is a demand for your course. This involves researching your target audience’s needs and pain points, and engaging with communities where potential learners gather. What are the essential steps to prepare for a course launch? Key steps include proofreading your course content, ensuring all hyperlinks and email sequences work, and having beta testers review your course. This preparation helps ensure a smooth launch. Do I need a team to launch an online course, or can I do it alone? While it’s possible to launch a course independently, having a team can provide valuable support and guidance, making the process less stressful[](https://www.heymarvelous.com/blog/launching-an-online-course). What marketing strategies should I use for a successful launch? Developing a strong online presence through social media, newsletters, and clear messaging that resonates with your audience is essential. Copywriting skills are also crucial for effective communication[](https://www.heymarvelous.com/blog/launching-an-online-course). How do I ensure student engagement and interaction in an online course? Engagement can be fostered through interactive content, regular feedback, and creating a community feel among learners. Incorporating both synchronous and asynchronous tasks can also enhance engagement[](https://www.britishcouncil.org/voices-magazine/moderator-tips-running-online-courses). ## Let’s Talk We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. Address Us user Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Contact Page](https://honeypotmarketing.com/contact/) **Published:** January 28, 2021 **Author:** The Bee Team **Content:** ###### Isn’t It About Time To Get Growing? Book Your Personalized 1-1 Marketing Consultation Today. # Let’s talk about your marketing and growth goals [](https://meetings.hubspot.com/dan-nedelko/) - [Mail](mailto:sales@honeypotmarketing.com) - [WhatsApp](https://wa.link/4z5wi9) - [LinkedIn](https://www.linkedin.com/in/dannedelko/) ![](https://play.vidyard.com/CrNEVw6JyXZqLqcpzZGxCS.jpg) Please enable JavaScript in your browser to complete this form. Phone Email Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) ## Get started with one of our Grow Programs or let’s discuss Enterprise Solutions Honeypot is helping companies drive results by connecting marketing to sales every day. Book a huddle with us and if you subscribe to a Grow Program, you’ll receive $600 towards your first advertising campaign. Still not sure? Call our toll free number now at [1-800-230-2534](tel:18002302534) or connect with Honeypot using any of the options above if you have any questions about our products or services. Socials [Honeypot Marketing on LinkedIn](https://www.linkedin.com/company/honeypot-marketing/) [](https://www.facebook.com/honeypot.marketing/) [](https://x.com/honeypot_mkting?lang=en) [](https://www.youtube.com/channel/UCzEqYq4v78fn6PTVa6K0O6g) ###### CONTACT DETAILS ## It’s Easy to Get a Hold Of Us Address​ 2800 Skymark Ave Mississauga, Ontario Call Us​ +1 (800)-230-2534 +1 (226)-336-6220 Email Us hi@honeypotmarketing.com Working Hours​ Monday – Friday 8:30 am – 6:30 pm EST --- ### [iGaming](https://honeypotmarketing.com/casino-igaming/) **Published:** June 21, 2024 **Author:** The Bee Team **Content:** ## Online Casino and Sportsbook Marketing ## iGaming: Online Sportsbook, Casino, Fantasy Sports, Racebook Marketing is competitive, complex and requires decades of experience to be successful in crowded markets [Book a Consultation](/contact/) ## Deep Industry Knowledge With over two decades of gaming experience spanning all online gambling functions and land-based casinos we have the experience to help you grow or launch. ## Attract and Acquire New Players Growth and marketing strategies that will atrract and retain quality gaming customers who will stick with you for the long term. ## Understanding Compliance We work with international legal firms promoting compliant and responsible gaming licenses, payment processing and operations. ## Scaling for Success We’ll work with your organization to scale internationally into emerging marketing in Central, South America, Asia and the Americas. ## Some of Our Work - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Gambyl_gold_logos-english_dark-300x74.png "gambyl_gold_logos-english_dark - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/600px-World_gaming-300x110.png "600px-world_gaming - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Ontario_Lottery_and_Gaming_Corporation_logo.svg "ontario_lottery_and_gaming_corporation_logo - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Mohegan-Sun-logo-PNG-1-300x189.png "mohegan-sun-logo-png-1 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/betus-logo-300x64.png "betus logo - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Bodog-Sportsbook-Logo-4-1200x302-1-300x76.webp "bodog-sportsbook-logo-4-1200x302 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/sportsbetting-logo-300x154.png "sportsbetting-logo - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/MyBookie-logo-300x64.png "mybookie logo - digital marketing for growing businesses by honeypot marketing") - ![Bet Adrian](https://honeypotmarketing.com/wp-content/uploads/2024/09/BetAdrian-Logo-300x78.png "betadrian logo - digital marketing for growing businesses by honeypot marketing") ###### Marketing and Growth for Licensed iGaming Companies ## Trusted by Gaming Providers of all Sizes ##### We don’t just talk the talk. We walk the walk. iGaming companies face the challenge of differentiating themselves in a highly saturated market. With numerous platforms offering similar gaming experiences, standing out requires a strategic blend of marketing channels, including email, social media, influencer partnerships, and content marketing. Effective use of SEO and data analytics is crucial for enhancing visibility and targeting the right audience segments. Moreover, maintaining a strong online reputation and ensuring regulatory compliance are vital for building trust and credibility with players. By focusing on personalized engagement and aligning marketing efforts with emerging trends, iGaming operators can foster customer loyalty and drive sustainable business growth in this highly competitive industry. ##### Grab our Portfolio of Work to learn more about our two decades of experience in the iGaming: online casino, sportsbook, betting exchange, poker, fantasy sports and racebook world. EmailSee Our Work ## Effective and Compliant Online Gaming Marketing How do Online Casinos and Sportsbook companies effectively segment their player base iGaming companies segment their player base by dividing players into distinct groups based on various criteria such as demographics, behavior, gaming preferences, deposit and wagering habits, and player loyalty. Demographic segmentation involves categorizing players by age, gender, location, and language preferences, which helps tailor marketing efforts to specific groups. Behavioral segmentation is particularly effective, as it focuses on players’ actions, such as their activity levels, preferred games, and betting patterns. By understanding these behaviors, operators can design targeted promotions and incentives to encourage more frequent play and enhance engagement What are the key marketing strategies for Online Casinos companies to attract new players? iGaming companies can attract new players by leveraging a mix of digital marketing strategies, including content marketing, social media campaigns, and influencer partnerships. Creating engaging and informative content, such as game reviews and betting tips, can draw in potential players. Social media platforms offer a space for interactive campaigns and promotions, while influencer partnerships can help build credibility and reach targeted audiences effectively. How can Sports Betting companies use data-driven marketing to enhance player engagement? Data-driven marketing allows iGaming companies to tailor their strategies based on player behavior and preferences. By analyzing data such as play patterns and deposit frequency, operators can create personalized experiences that resonate with players. This approach helps in crafting targeted promotions and retention strategies, ultimately increasing player engagement and loyalty. How can iGaming companies ensure compliance with regulatory requirements while marketing their platforms? iGaming companies must stay informed about the regulatory landscape in their target markets and ensure that all marketing efforts comply with local laws. This includes adhering to advertising standards, promoting responsible gambling, and ensuring transparent communication with players. By prioritizing compliance, companies can avoid legal issues and build trust with their audience. What role does affiliate marketing play in the growth of Online Casino and Sportsbook companies? Affiliate marketing is a crucial strategy for iGaming companies, as it involves partnering with affiliates who promote the company’s products on their platforms. Affiliates earn a commission for every sale or lead they generate, providing a cost-effective way to reach new audiences. This strategy helps increase traffic and drive revenue while building a trustworthy brand presence in the competitive iGaming market. ## Let’s Talk We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* About This Email Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Live at the Hive: Digital Marketing from the Trenches](https://honeypotmarketing.com/live/) **Published:** December 14, 2017 **Author:** The Bee Team **Content:** Join us as we explore new marketing trends, talk strategy, and give you the edge with powerful new marketing tools for your marketing stack. If you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. # Welcome to Live at the Hive! Live at the Hive is brought to you by the Honeypot Marketing team and [Dan Nedelko, Founder and CEO of Honeypot Marketing.](https://honeypotmarketing.com/about-us/dan-nedelko/) He started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Two members of [the Honeypot team](https://honeypotmarketing.com/about-us/) join Dan every week to discuss what’s new in trending content, growth hacking strategies, seasonal campaigns, and cool new tools to make your Marketing life more awesome. Expect unique Digital Marketing from different team members every week!Subscribe to the Podcast (wherever you listen to Podcasts) # Follow Us on Facebook Live ![Dan Nedelko Host for Marketing Startup Podcast Live at the Hive](https://honeypotmarketing.com/wp-content/uploads/Sidebar-Image_Dan-1.png "- digital marketing for growing businesses by honeypot marketing") ![Marketing Startup Podcast Hosts for Live at the Hive](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Page-Header-1.jpg "- digital marketing for growing businesses by honeypot marketing") ## Episode 73: April 5, 2019 ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-22-e1557952076306.png "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and [Justin ](https://honeypotmarketing.com/about-us/justin-maciel/)discuss going outside of your industry’s design standards and standing out from your competitors. Learn to incorporate recent design trends to bring eyes to your brand and traffic to your website. The Team will also discuss important strategies, tools and tips to consider when taking professional quality photos of your product, service or workplace. Learn how small edits and resources can step-up your ads, website and social posts. ## Episode 72: March 29, 2019 ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-22-e1557952076306.png "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and Kristen discuss structuring your Google Ads campaign, and how to bring a campaign from zero to hero. The Team will also discuss how a single webinar can change your content strategy, and give you a full library of content to work with, along with a new Youtube ads strategy. ## Episode 71: March 22, 2019 aligncenter=”” wp-image-6852=”” size-full=”” alt=””>[Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and Steph discuss how to create small and local campaigns to help build your business and gain exposure. The Bees will also discuss how to get the most out of our exposure campaigns and build assets for other projects and platforms. The Team will also discuss their success with search and display ads over the past month, the do’s and don’ts, and remarketing lists for search audiences. ## Episode 70: March 15, 2019 ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-18-e1557949244286.png "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Neera](https://honeypotmarketing.com/about-us/neera-shanker/) and [Matei](https://honeypotmarketing.com/about-us/matthew-chirilenco/) discuss the importance of custom audiences, AI and the death of the keyword campaign. The Honeybees will also explain how design is now about branding and building tribes, and how graphic design and photography play an important role in branding. ## Episode 69: March 8, 2019 ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-17-e1557948177526.png "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Neera](https://honeypotmarketing.com/about-us/neera-shanker/) and Steph discuss the importance of Search on Display campaigns and how to execute them. The Honeybees will also discuss why it’s imperative to be realistic with your PR plan and to keep the size of your niche industry in mind. Plus, they’ll dive into what’s working in the realm of social media this week. ## Episode 68: March 1, 2019 ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-16-e1557945604709.png "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and Matthew discuss the importance of integrating influencer marketing into your marketing plan, and how to nurture influencer relationships in 2019. The Honeybees will also discuss how to get the most out of your influencer marketing strategies, new influencer market trends and more. ## Episode 67: February 22, 2019 ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-14-e1557942740438.png "- digital marketing for growing businesses by honeypot marketing")[Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and Stacey discuss the importance of content marketing for eCommerce and B2B marketing strategies. The Honeybees will also discuss how to be fun and creative with your content marketing strategy, finding unique angles, and how to utilize video into your strategy. ## Episode 66: February 15, 2019 ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-14-e1557942740438.png "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and Neera[](https://honeypotmarketing.com/about-us/justin-maciel/) discuss what’s new in the world of digital marketing, and what has been working for them. Join the team in discussion surrounding the importance of automation and mastering your reoccurring tasks. The Honeybees will also discuss how to streamline reoccurring tasks like reporting, audits, processes and more! ## Episode 65: February 8, 2019 ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-13-e1557940525418.png "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and Neera[](https://honeypotmarketing.com/about-us/justin-maciel/) discuss what’s new in the world of digital marketing, and what has been working for them. Join the team in discussion surrounding breathing new life into your email marketing campaigns, and understand the current trends for email marketing in 2019. The Honeybees will also investigate how to go beyond your standard KPIs for Google ads. ## ## Episode 64: February 1, 2019 ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-11-1-e1557935812755.png "- digital marketing for growing businesses by honeypot marketing")[Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and David[](https://honeypotmarketing.com/about-us/justin-maciel/) discuss what’s new in the world of digital marketing, and what has been working for them. Join the team in discussion surrounding creative lead generation strategies, building and curating LinkedIn profiles, effective story telling for social media and building your personal brand. Learn how to story tell for B2B sales, and more. ## Episode 63: January 25, 2019 ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-11-1-e1557935812755.png "- digital marketing for growing businesses by honeypot marketing")[Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and Stacey[](https://honeypotmarketing.com/about-us/justin-maciel/) discuss what’s new in the world of digital marketing, and what has been working for them. Join the team in discussion surrounding creative content and upgrading your content strategy for 2019. The Bees will also investigate how to distribute your content effectively and understand which types of content your audience engages with most. ## Episode 62: January 18, 2019 ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-10-1-120x300.png "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and [Justin](https://honeypotmarketing.com/about-us/justin-maciel/) discuss what’s new in the world of digital marketing, and what has been working for them. Join the team in discussion surrounding how to growth hack your Instagram account and creative content, and how to grow your community and keep away from stale content. ## ## Episode 61: January 11, 2019 ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-9-1-e1547484651213.png "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and special guest Courtney Cassel discuss what’s new in the world of digital marketing, and what has been working for them. Join the team in discussion surrounding tactical SEO strategies, Instagram’s regram introduction and e-commerce and Chrome’s expansion on ad blocking. The Highlight Reel: - [Chrome expands on ad blocking](https://www.searchenginejournal.com/google-chrome-to-expand-ad-blocking-worldwide-on-july-9th/). - [Do it for the regram](https://techcrunch.com/2019/01/09/instagram-self-regram/?utm_campaign=Weekly%20Roundup&utm_source=hs_email&utm_medium=email&utm_content=68914495&_hsenc=p2ANqtz-_RfREkRzJvXPlPzZht_gid6qvldY_Ty9tKoSqotEf7r8lwCHPSMrN0Ftmsb9aFZJY-wydb1bNPR-i3AvYZP7FLmAR9h95FSZJkzSaqtHLO_nENoBI&_hsmi=68914495). - [Instagram’s e-commerce success is building with Stories](https://marketingland.com/instagram-stories-the-future-of-e-commerce-254942). - [7 Google Analytics custom dashboard examples to segment.](https://onlinemediamasters.com/google-analytics-custom-dashboard-examples/?fbclid=IwAR2D7kNg6t4fJl5d-JuHZqJIH-BGnIvIAQmv_qA42nIOOMWbQgyi_evPZl4) ## Episode 60: January 4, 2019 ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-8-1-e1547483509291.png "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and [Matthew](https://honeypotmarketing.com/about-us/matthew-chirilenco/) discuss what’s new in the world of digital marketing, and what has been working for them. Join the team in discussion surrounding DuckDuckGo’s 9 Billion searches in 2018, 3 Key AMB successes and more. The Highlight Reel: - [DuckDuckGo broke 9B searches in 2018](https://searchengineland.com/duckduckgo-broke-9-billion-searches-in-2018-and-its-growing-310002). - [Google Shopping is largest growth opportunity for most online retailers in 2019](https://searchengineland.com/google-shopping-is-largest-growth-opportunity-for-most-online-retailers-in-2019-309913). - [3 Keys to Account Based Marketing Success. ](https://marketingland.com/3-things-sales-leaders-should-know-about-abm-measurement-254528) ## Episode 59: December 21, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/356639461781465/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-6-2-e1547482713188.png "- digital marketing for growing businesses by honeypot marketing")[Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and [David](https://honeypotmarketing.com/about-us/kristen-mason/) discuss what’s new in the world of digital marketing, and what has been working for them. Join the team in discussion surrounding what’s worked for the Honeypot team throughout 2018, the rise of video marketing, content creator trends and more. The Highlight Reel: - [Facebook Rolls out Group Stories](https://marketingland.com/facebook-rolls-out-group-stories-globally-adds-emoji-reactions-253090). (Facebook is continuing to grow engagement methods for groups). - [Reddit has grown by 22% this year](https://techcrunch.com/2018/12/04/reddit-had-a-pretty-solid-2018/). (More reason not to ignore Reddit as a platform) - [When happens when your site becomes deindexed from Google](https://searchengineland.com/what-we-learned-when-google-deindexed-our-site-for-a-day-309113). - [Google Call Screen Transcripts](https://9to5google.com/2018/11/30/google-call-screen-transcripts-available-pixel/). ## Episode 58: December 14, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/2213395602245956/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-4-2-e1547481505306.png "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and [Kristen](https://honeypotmarketing.com/about-us/kristen-mason/) discuss what’s new in the world of digital marketing, and what has been working for them. Join the team in discussion surrounding Google’s new pay for conversions rather than clicks, Instagram’s bookmark update, Google’s year in search, and how Google actually works. The Highlight Reel: - [How Google Works 101.](https://www.theverge.com/2018/12/11/18136114/trump-idiot-image-search-result-sundar-pichai-google-congress-testimony) - [Google announces pay for conversions rather than clicks.](https://support.google.com/google-ads/answer/9208548) - [Instagram will start telling brands which products users bookmark.](https://www.cnbc.com/2018/12/14/instagram-will-start-telling-brands-which-products-users-bookmark.html) - [Google’s year in search 2018.](https://trends.google.com/trends/yis/2018/US/) ## Episode 57: December 7, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/606893189761285/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-3-2-e1547480706651.png "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and [Neera](https://honeypotmarketing.com/about-us/neera-shanker/) discuss what’s new in the world of digital marketing, and what has been working for them. Join the team in discussion surrounding Reddit’s significant 22% growth throughout 2018, Facebook’s new Group Stories, and what happens when your site is deindexed. The Highlight Reel: - [Facebook Rolls out Group Stories](https://marketingland.com/facebook-rolls-out-group-stories-globally-adds-emoji-reactions-253090). (Facebook is continuing to grow engagement methods for groups). - [Reddit has grown by 22% this year](https://techcrunch.com/2018/12/04/reddit-had-a-pretty-solid-2018/). (More reason not to ignore Reddit as a platform) - [When happens when your site becomes deindexed from Google](https://searchengineland.com/what-we-learned-when-google-deindexed-our-site-for-a-day-309113). - [Google Call Screen Transcripts](https://9to5google.com/2018/11/30/google-call-screen-transcripts-available-pixel/). ## ## Episode 56: November 30, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/2005729216174223/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-11-e1543245759743.png "- digital marketing for growing businesses by honeypot marketing") [Justin](https://honeypotmarketing.com/about-us/justin-maciel/) and [Matt ](https://honeypotmarketing.com/about-us/matthew-chirilenco/)join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussing what’s working in the world of digital marketing. The team will discuss SEO for mere mortals. Learn how structured data and internal linking can help your business grow. The team will also break down SEO for beginners, steps that you can incorporate today and how to audit your current SEO structure. The Highlight Reel: - [Youtube releases stories to creators with over 10k subs.](https://youtube-creators.googleblog.com/2018/11/introducing-more-ways-to-share-your.html) - [165 Million People Shopped Online and In Stores Over Black Friday](https://marketingland.com/165-million-people-shopped-online-and-in-stores-over-black-friday-weekend-252602) - [Instagram is using object recognition tech to describe photos for visually impaired users.](https://techcrunch.com/2018/11/28/instagram-is-using-object-recognition-tech-to-describe-photos-for-visually-impaired-users/) - [Social Music App PLAYLIST lets you listen to music with others in real time.](https://techcrunch.com/2018/11/27/social-music-app-playlist-lets-you-listen-to-music-with-others-in-real-time/) ## Episode 55: November 23, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/203466397208956/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-11-e1543245759743.png "- digital marketing for growing businesses by honeypot marketing") David and [Matt ](https://honeypotmarketing.com/about-us/matthew-chirilenco/)join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussing what’s working in the world of digital marketing. The team will discuss Black Friday eCommerce strategies. Learn how to properly utilize Shopify features and other eCommerce features that will make a huge difference in your future campaigns. The team will also investigate why you need a single page checkout, how to use 3rd party shipping services to reduce costs, and how to do return policies the right way. The Highlight Reel: - [LinkedIn Launches it’s own Snapchat Stories.](https://techcrunch.com/2018/11/20/linkedin-stories/) - [Instagram takes aim at fake followers, and accounts that use apps to get them.](https://techcrunch.com/2018/11/19/instagram-fake-followers/) - [Facebook Groups to build engaged audiences.](https://marketingland.com/why-businesses-are-relying-on-facebook-groups-to-build-engaged-audiences-252276) - [Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday](https://techcrunch.com/2018/11/21/facebook-is-still-facing-intermittent-outages-for-advertisers-ahead-of-black-friday-and-cyber-monday/?utm_campaign=Weekly%20Roundup&utm_source=hs_email&utm_medium=email&utm_content=67728927&_hsenc=p2ANqtz-_xKfhOqizqBbNZMvpJkhYYH3-qNAwXj3Mn11ktqImXfbdQ5OeNvvYv6NhKcOVwBIi3DE5BB2Tz84Pk971QYk5a8FJhW6KgrFpEkVpbA3bpNv74DGw&_hsmi=67728927) ## Episode 54: November 16, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/325377904941824/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template12-e1542647083179.png "- digital marketing for growing businesses by honeypot marketing") [April](https://honeypotmarketing.com/about-us/april-mccall/) and [Matt ](https://honeypotmarketing.com/about-us/matt-stefanich/)join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussing what’s working in the world of digital marketing. The team will discuss strategies that will help you ‘growth hack’ your current social media accounts. Learn how to keep up with current social media trends, creating ‘snackable’ social content from your most popular assets and more! The Highlight Reel: - [Your customers aren’t waiting till Black Friday, neither should you!](https://marketingland.com/your-customers-arent-waiting-till-black-friday-neither-should-you-251414) - [LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees.](https://marketingland.com/linkedin-company-pages-get-a-refresh-with-new-content-suggestion-tool-ways-to-engage-employees-251765) - [As Facebook Prioritizes Stories over Newsfeed, will advertisers follow suit?](https://marketingland.com/as-facebook-prioritizes-stories-over-newsfeed-will-advertisers-follow-suit-250953) - [5 SEO Trends That Will Matter Most in 2019.](https://marketingland.com/5-seo-trends-that-will-matter-most-in-2019-251089) ## Episode 53: November 9, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/517015298772573/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-7-1-e1542039925304.png "- digital marketing for growing businesses by honeypot marketing") David and [Matt ](https://honeypotmarketing.com/about-us/matt-stefanich/)join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussing what’s working in the world of digital marketing. The team will discuss how you can determine what your cornerstone content is. Learn how to build from your current cornerstone content, how to distribute it and give it more authority. The team will also discuss PR strategies that go beyond the traditional scope, and compliment and build your current SEO strategy. The Highlight Reel: - [3 (Data-Backed) Digital Marketing Trends You Must Prepare for by 2019.](https://postfunnel.com/3-data-backed-digital-marketing-trends-2019/?utm_campaign=Weekly%20Roundup&utm_source=hs_email&utm_medium=email&utm_content=67359861&_hsenc=p2ANqtz-8B2Ky-V82ulNCvkVLg3vVBcNKretNgXqwonsSvOZqDPwCp3n80YQoZ7BR2fu1XfEC14vxAEAXHb3tX2OR0bv7bFTGUOuXgO7lXRGEJZAd1NbDxkB0&_hsmi=67359861) - [AdRoll expands its B2B data and tech by acquiring Growlabs.](https://techcrunch.com/2018/11/08/adroll-acquires-growlabs/) - [Vine co-founder plans to launch successor Byte in Spring 2019.](https://techcrunch.com/2018/11/08/vine-co-founder-plans-to-launch-successor-byte-in-spring-2019/) - [Facebook Portal Ad Targeting.](https://marketingland.com/heres-what-facebook-says-about-ads-and-targeting-on-portal-251437) ## Episode 52: November 2, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/702565590104861/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-6-1-e1541433614917.png "- digital marketing for growing businesses by honeypot marketing") [Neera](https://honeypotmarketing.com/about-us/neera-shanker/) and [Matt ](https://honeypotmarketing.com/about-us/matt-stefanich/)join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussing what’s working in the world of digital marketing. The team will discuss which tools and services can help you streamline your projects and deliverables. Learn about tools that will help you track your social reach, lead generation, PPC campaigns and landing pages. The team will also share the best strategies that have been working for them over the past year. The Highlight Reel: - [Agencies must now confirm client relationships before enabling Facebook Pixel and event sets.](https://marketingland.com/agencies-must-now-confirm-client-relationships-before-enabling-facebook-pixel-and-event-sets-250916) - [Pinterests new Promoted Carousel ads will display up to 5 swipable images in a single ad.](https://marketingland.com/pinterests-new-promoted-carousel-ads-will-display-up-to-5-swipable-images-in-a-single-ad-250923) - [Vimeo integrates with LinkedIn to enable video publishing to company pages.](https://marketingland.com/vimeo-integrates-with-linkedin-to-enable-video-publishing-to-company-pages-250679) - [Facebook Launches new Ad Failure API.](https://martechseries.com/social/social-media-advertising/facebook-launches-a-new-api-for-marketers-to-understand-ad-failure/) - [5 Ways Lead Gen Marketers can use Facebook’s new feature to spy on competition.](https://blog.adstage.io/facebook-ads-intelligence) ## ## Episode 51: October 26th, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/325746381571115/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-5-1-e1540824231922.png "- digital marketing for growing businesses by honeypot marketing") [Neera](https://honeypotmarketing.com/about-us/neera-shanker/) and David join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussing what’s working in the world of digital marketing. The team will discuss lead scoring and the difference between acquisitions and Nurturing. The team will investigate how much time a prospective lead spent researching a product, and how to make sure your workflows and automations are organized. The Highlight Reel: - [Facebook Messenger 4 will make it easier for users to connect with brands.](https://marketingland.com/facebook-messenger-4-will-make-it-easier-for-users-to-connect-with-brands-250375) - [Facebook launches candidate info where politicians pitch on camera.](https://techcrunch.com/2018/10/24/facebook-candidate-info/) - [Snapchat sells more ads, but that’s turning users off.](https://adage.com/article/digital/snapchat-sells-ads-hurt-user-experience/315402/?CSAuthResp=1540523094895:0:2504899:0:24:success:90F2C3578BAEE93B4A286C26712EF19E) - [Marketers can now use LinkedIn category data for targeting through Bing search.](https://searchengineland.com/marketers-can-now-use-linkedin-category-data-for-targeting-through-bing-search-306923) ## ## Episode 50: October 19th, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/506266006517492/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template11-e1540223014410.png "- digital marketing for growing businesses by honeypot marketing") [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and [Matthew](https://honeypotmarketing.com/about-us/matthew-chirilenco/) join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussing what’s working in the world of digital marketing. The team will participate in a round-table discussion surrounding your company or product’s brand guidelines. Learn how to incorporate your brand guidelines into your creative, social media and ads. The Honeybees will also showcase software and tools to help maintain consistency throughout your branding. The Highlight Reel: - [More tech companies are making shows and podcasts.](https://techcrunch.com/2018/10/18/why-so-many-tech-companies-are-creating-shows/) - [Facebook is cracking down on click-bait headlines and ads.](https://marketingland.com/facebook-cracking-down-on-ads-with-clickbait-headlines-sensationalized-language-250095) - [Youtube now counts engagement for Youtube for action ads at 10 seconds.](https://marketingland.com/youtube-now-counts-engagement-for-youtube-for-action-ads-at-10-seconds-not-30-249928) ## Episode 49: October 12th, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/2114374668891693/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template10-e1539619878812.png "- digital marketing for growing businesses by honeypot marketing") [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and [Neera](https://honeypotmarketing.com/about-us/neera-shanker/) join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussion surrounding blog optimization for 2018. Learn how you can re-purpose old webinars, lead magnets and white papers into blog content. The team will also discuss the importance of a great distribution method, including social media promotion and uploading to a RSS feed. The Highlight Reel: - [Google+ calls it quits after a recent data breach.](https://techcrunch.com/2018/10/08/google-plus-hack/) - [Facebook comes out with 1st party cookies. How does this affect marketers?](https://marketingland.com/facebook-to-release-first-party-pixel-for-ads-web-analytics-from-browsers-like-safari-249478) - [Youtube cracks down on duplicate content.](https://marketingland.com/youtube-cracks-down-on-duplicate-content-videos-249783?utm_campaign=Weekly%20Roundup&utm_source=hs_email&utm_medium=email&utm_content=66624343&_hsenc=p2ANqtz-_wMqPd4zXiMXvyXAt_arzIvMveO6M0NHTKc_LPTaKJaHiUfq2p-_MJn15vy3NRzwVEaQO7-9Kb81zjf_TzGWn8GoBMCuZcn7RXSb_pejb3HgBYyo0&_hsmi=66624343) - [Google is set to record a small percentage of calls from ads for quality assurance.](https://searchengineland.com/google-to-record-small-percentage-of-calls-from-ads-for-quality-assurance-306389) ## Episode 48: October 5th, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/478790302641577/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template9-e1539108043170.png "- digital marketing for growing businesses by honeypot marketing") [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and David join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussion surrounding search and destroy ads. Learn how search and destroy ads can help you create a strong contrast in content, and how you can find a very qualified audience. The Highlight Reel: - [Google Search Console Snapshots](https://searchengineland.com/google-search-console-snapshot-arrives-in-search-results-306249) - [Google My Business Updates – agency dashboard and more!](https://www.seroundtable.com/google-my-business-agency-account-migration-tool-26470.html) - [Learning SEO fast and creating powerful “anchor” pages and cornerstone content.](https://www.forbes.com/sites/lauraheller/2018/09/26/amazon-and-snapchat-form-a-powerful-partnership/) ## Episode 47: September 21th, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/1919163871504589/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template8-e1538426586991.png "- digital marketing for growing businesses by honeypot marketing") [Justin](https://honeypotmarketing.com/about-us/justin-maciel/) and [Courtney](https://honeypotmarketing.com/about-us/Courtney-Cassel) join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussion surrounding influencer marketing in 2018. Learn about which tools you should use, content distribution vs influencer management, how to engage with influencers and more. The Highlight Reel: - [Facebook story ads are now available to all advertisers.](https://marketingland.com/facebook-stories-ads-now-available-to-all-advertisers-248982) - [Google is ending its van on Cryptocurrency for the US and Japan.](https://www.cnbc.com/2018/09/25/google-reverses-ban-on-cryptocurrency-exchange-advertising-in-us-japan.html) - [You can now use SnapChat to shop on Amazon by just taking a photo.](https://www.forbes.com/sites/lauraheller/2018/09/26/amazon-and-snapchat-form-a-powerful-partnership/) ## Episode 46: September 28th, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/285736935486168/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template7-e1538419548268.png "- digital marketing for growing businesses by honeypot marketing") [April](https://honeypotmarketing.com/about-us/april-mccall/) and [Courtney](https://honeypotmarketing.com/about-us/Courtney-Cassel) join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussion surrounding the elements of a successful Google Ads lead gen campaign. Learn the dos and dont’s of Ad copy and creative copy. The team will also discuss which channels you should be using Live video on. The Highlight Reel: - [Facebook now allows advertisers to download the publisher list for Audience Network.](https://www.facebook.com/business/help/1382467665184382) - [Snapchat indtroduces new revenue stream “Curated Our Stories” (featured UGC that is curated by top publishers). ](https://techcrunch.com/2018/09/13/snapchat-curated-our-stories/) - [Google announces Inbox by Gmail will retire due to the new Gmail upgrade.](https://techcrunch.com/2018/09/12/say-goodbye-to-inbox-by-gmail/) - [Google announces roll out of responsive display advertisements as the new default.](https://searchengineland.com/google-responsive-display-ads-roll-out-as-new-default-display-format-305212) ## Episode 45: September 14th, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/302120947248798/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template6-e1537202201915.png "- digital marketing for growing businesses by honeypot marketing") Lauren and David join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussion surrounding the elements of a successful Google Ads lead gen campaign. Learn the dos and dont’s of Ad copy and creative copy. The team will also discuss which channels you should be using Live video on. The Highlight Reel: - [Facebook now allows advertisers to download the publisher list for Audience Network.](https://www.facebook.com/business/help/1382467665184382) - [Snapchat indtroduces new revenue stream “Curated Our Stories” (featured UGC that is curated by top publishers). ](https://techcrunch.com/2018/09/13/snapchat-curated-our-stories/) - [Google announces Inbox by Gmail will retire due to the new Gmail upgrade.](https://techcrunch.com/2018/09/12/say-goodbye-to-inbox-by-gmail/) - [Google announces roll out of responsive display advertisements as the new default.](https://searchengineland.com/google-responsive-display-ads-roll-out-as-new-default-display-format-305212) ## Episode 44: September 7th, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/284101462419848/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template3-e1537198371897.png "- digital marketing for growing businesses by honeypot marketing") [Matt ](https://honeypotmarketing.com/about-us/matt-stefanich/)and [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel/) join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussion surrounding how to make an effective roadmap towards building a great website. Learn the stages of building a great website and creative tips to help you along the way. The team will also explore new plug-ins and features to help you build your site fast and effectively. The Highlight Reel: - [Nike’s new “Just Do It” campaign concepts, and gaining attention from the world.](https://www.cnbc.com/2018/09/06/meet-the-stars-of-nikes-new-just-do-it-campaign.html) - [Twitter launches audio-only broadcast capability for “live-podcasting” via the platform.](https://techcrunch.com/2018/09/07/twitter-launches-audio-only-broadcasting-feature-on-its-ios-app-and-periscope/) - [WARC reports that 1 in 10 placements pose a “negative adjacency” risk for brands.](https://www.marketingtechnews.net/news/2018/aug/06/youtube-hot-water-again-mars-departs-over-brand-safety-concerns/) ## ## Episode 43: August 31st, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/2139993242679981/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template2-e1537194560242.png "- digital marketing for growing businesses by honeypot marketing") [Matthew](https://honeypotmarketing.com/about-us/matthew-chirilenco/) and [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel/) join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussion surrounding how to make a seasonal strategic plan for Fall 2018. Learn how to take advantage creative seasonal opportunities and peak shopping season. The team will also give their advice towards which channels you should be considering. The Highlight Reel: - [CGI Influencers and Instagram’s new security features.](https://money.cnn.com/2018/08/28/technology/instagram-safety-features/index.html) - [Domino’s “Paving for Pizza” PR/Marketing campaign is expanding to all 50 states.](https://pavingforpizza.com/) - [Match.com offers UK Single Parents free babysitting so they can go on dates.](http://creativity-online.com/work/matchcom-match-babysitting/55321) ## Episode 42: August 24th, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/2155143988143146/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-4-1-e1535387237835.png "- digital marketing for growing businesses by honeypot marketing") [David](https://honeypotmarketing.com/about-us/matt-stefanich/) and [April](https://honeypotmarketing.com/about-us/neera-shanker/) join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussion surrounding account based marketing and remarketing for B2B. Learn the importance of matching your PPC strategy and funnel to your sales funnel. The Highlight Reel: - [Large brands, like Smirnoff, are doubling down on new social ad formats like stories.](https://digiday.com/marketing/important-part-digital-universe-smirnoff-spending-instagram-stories-ads/) - [New Chatbeat study shows that Google AMP has beaten Facebook Instant Article in adoption, but publishers are now questioning AMP’s promised value.](https://digiday.com/media/google-amp-beat-facebook-instant-articles-publishers-start-question-amps-benefits/) - [Facebook Cuts 5000 Targeting Options](https://digiday.com/marketing/facebook-cutting-5000-targeting-options-advertisers-prepared-use-workarounds/) - [How LinkedIn Won Back “LinkedIn Marketing” in Google search.](https://contentmarketinginstitute.com/2018/08/top-search-linkedin-marketing) ## Episode 41: August 18th, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/1782772695111537/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-2-3-e1535385235762.png "- digital marketing for growing businesses by honeypot marketing") [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) and [Neera](https://honeypotmarketing.com/about-us/neera-shanker/) join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) in discussion surrounding public relations strategies and tactics that you can use to start growing your business and compliment your current marketing strategies. Learn how to use PR to bring more traffic to your website, generate more backlinks, increase your brand awareness and media coverage. The Highlight Reel: - [“The Nun” Youtube ad was removed from Youtube for violating terms and conditions of “scary or alarming content”.](http://adage.com/article/news/wednesday-wake-call-a-scary-ad-spooks-youtube-viewers-york-magazine-s-owners-explores-a-sale/314611/) - [Trends in diversity and accessibility in tech continues as google announces German partner GN Hearing’s new hearing aid.](https://techcrunch.com/2018/08/16/google-and-gn-hearing-partner-to-stream-audio-from-android-devices-directly-to-hearing-aids/) - [Google Search introduces “Relevant Topic” panel for featured snippets to aid in qualifying searches and reducing the amount you must click.](https://techcrunch.com/2018/08/16/google-searchs-new-featured-snippet-panel-saves-you-more-clicks/) ## Episode 40: August 11th, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155704462599562/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-9-e1534435224952.png "- digital marketing for growing businesses by honeypot marketing") [Meghan](https://honeypotmarketing.com/about-us/alex-karam/) joins [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) and [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel/) for discussion surrounding out of the box advertising, and bring industry insight towards creative examples. Learn which video formats you should be exploring and creative tips to help you along. The Highlight Reel: - [Protein Bar uses fatigue feels to create cheeky to the point campaign.](https://www.thedrum.com/news/2018/08/09/wwf-mobilises-public-against-poachers-creating-fake-luxury-brand-ivory-lane) - [Lucidchart’s unbranded pop culture entertaiment promotes their management tool.](https://www.youtube.com/watch?v=ah6fmNEtXFI) - [People are creating fake luxury brands on social media. Here’s how people are fighting it.](http://creativity-online.com/work/rxbar-no-bs-2/55174) ## Episode 39: August 4th, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155704462599562/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-10-e1534433488865.png "- digital marketing for growing businesses by honeypot marketing") [Neera](https://honeypotmarketing.com/about-us/alex-karam/) joins [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) and [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel/) for discussion surrounding the newest trend of creative disruption. The team will underline why it is important to not let technology replace creativity, but rather embrace it. Lastly, the team will display examples of interactive content that goes a long way. The Highlight Reel: - [Facebook updates their video marketing tactics and introduces MOAT for analytics.](https://martechtoday.com/facebook-updates-video-ad-metrics-adds-moat-as-measurement-partner-219000) - [Google introduces Chrome web browsing to their VR Daydream headset.](https://techcrunch.com/2018/07/30/google-gives-chrome-the-virtual-reality-treatment/) - [Alibaba’s Experimenting with a Guess VR Pop-Up Store with in Hong Kong “FashionAI”.](https://techcrunch.com/2018/07/30/google-gives-chrome-the-virtual-reality-treatment/) ## Episode 38: July 27, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155688094284562/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-7-e1532979670681.png "- digital marketing for growing businesses by honeypot marketing") [Alex](https://honeypotmarketing.com/about-us/alex-karam/) joins [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) and [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel/) for discussion surrounding increasing your month-month revenue in eCommerce. The team investigates how to use tracking tools, multi-channel tracking and blended CPA to increase your eCommerce revenue. The Highlight Reel: - Increasing month-overmonth revenue in e-Commerce. How to do it? - Insight towards Hootsuite’s Q3 Updates. - [Atlassian has bought Slack to compete with Microsoft’s “Teams” product.](https://www.bloomberg.com/news/articles/2018-07-26/slack-and-atlassian-team-up-to-take-on-microsoft-in-chat-software) - [Google Ads New Feature Rollout. New UI , New AI Campaign types and more!](https://www.wordstream.com/blog/ws/2017/05/23/google-marketing-next) ## Episode 35: July 20, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155672180769562/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-6-e1532381299222.png "- digital marketing for growing businesses by honeypot marketing") [Matthew](https://honeypotmarketing.com/about-us/matthew-chirilenco/) and [Alex](https://honeypotmarketing.com/about-us/alex-karam/) join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) for discussion surrounding remarketing strategies. The team investigates the importance creating meaningful strategies that impact your business and products. The team will also discuss the importance of AB testing your ad copy and design. The Highlight Reel: - How are fake followers affecting influencers? - How are social platforms taking action against fake followers?. - [](https://thenextweb.com/apps/2018/05/24/stumbleupon-is-calling-it-quits-after-16-years/)[New Google Ads Campaign Types targeted at small businesses.](https://blog.adstage.io/google-marketing-live-2018) - [New mobile landing page speed score column within Google Ads to promote AMP.](https://blog.adstage.io/google-marketing-live-2018) - [Google is bidding farewell to Double-click.](https://blog.adstage.io/google-marketing-live-2018) ## Episode 34: July 13, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155656495004562/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-4-e1531761729519.png "- digital marketing for growing businesses by honeypot marketing") [Matthew](https://honeypotmarketing.com/about-us/matthew-chirilenco/) and [Justin](https://honeypotmarketing.com/about-us/justin-maciel/) join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) for discussion surrounding responsive brands. The team investigates the importance of noticing design trends that can greatly impact your business, and how to keep your brand guidelines agile and creative. The Highlight Reel: - The team deconstructs referral programs and explain the difference between what makes a program successful or a flop. - Are you incorporating agile and creative assets into your brand guidelines? The Honeybees explain why it’s important. - [](https://thenextweb.com/apps/2018/05/24/stumbleupon-is-calling-it-quits-after-16-years/)[Facebook is testing Augmented reality ads in the newsfeed.](https://techcrunch.com/2018/07/10/facebook-ar-ads/) - [Google introduces new suite of AI driven campaign formats under “Google Ads”.](http://www.thedrum.com/news/2018/07/10/google-unveils-host-new-ad-formats-powered-machine-learning) - [Instagram introduces new features to deter overgrazing and protect the quality of the platform.](https://techcrunch.com/2018/07/02/instagram-do-not-disturb/) ## Episode 34: July 6, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155641196279562/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-3-e1531753367244.png "- digital marketing for growing businesses by honeypot marketing") [April](https://honeypotmarketing.com/about-us/april-mccall/) and [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) for discussion surrounding how you can introduce social selling into your current strategy. The team dives into further detail surrounding how creative tactics to help your business generate more social engagement, leads and brand reach. The team later goes into further detail about strategic contesting and which contest strategies are the best for your business. The Highlight Reel: - The team discuss how social selling is becoming a trending strategy for businesses to generate more sales, leads and relationships with their customers. - Are you incorporating live video into your social and marketing strategy? The team will reveal how your business can benefit from small pieces of live video content. - [After 16 years, StumbleUpon is dead. Meet their new product, Mix!](https://thenextweb.com/apps/2018/05/24/stumbleupon-is-calling-it-quits-after-16-years/) - [Alibaba’s AI copywriting tool passes the Turing test, producing 20,000 lines of copy/second.](https://www.adweek.com/digital/alibaba-says-its-ai-copywriting-tool-passed-the-turing-test/) - [Tinder launches its own video platform, Tinder Loops!](https://techcrunch.com/2018/07/05/tinder-loops-the-dating-apps-new-video-feature-rolls-out-globally/) ## Episode 33: June 29, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155625062494562/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-2-1-e1530642076596.png "- digital marketing for growing businesses by honeypot marketing") [Meghan](https://honeypotmarketing.com/about-us/meghan-roach/) and [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) join [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel) for discussion surrounding creative tactics to help your business generate more social engagement, leads and brand reach. The team later goes into further detail about strategic contesting and which contest strategies are the best for your business. The Highlight Reel: - The team discuss which contest methods are best for your business and how you can implement them into your social strategy. - The takeover of traditional media markets is in full swing. The Honeybees explain how Facebook Watch, InstagramTV, Amazon Prime and other services are making big moves on traditional media outlets, and if this changes the way TV needs to be marketed. - [Google Rebrands its ad products and introduces Smart Campaigns.](https://techcrunch.com/2018/06/26/google-ads-rebrand/?utm_medium=TCnewsletter) - [Instagram Lite is quietly released to capture new markets.](https://techcrunch.com/2018/06/27/instagram-lite/?utm_medium=TCnewsletter) - [Youtube launches their music streaming app, YoutubeMusic, for $9.99/month.](https://www.youtube.com/musicpremium) ## Episode 32: June 22, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155593427354562/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-2-e1530115349363.png "- digital marketing for growing businesses by honeypot marketing") [Matthew](https://honeypotmarketing.com/about-us/matthew-chirilenco/) joins [Dan](https://honeypotmarketing.com/about-us/dan-nedelko) and [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel) for discussion surrounding CRO & SEO optimizations to your website. The team will discuss which changes are beneficial to your site and brand, which analytics you should focus on and which optimizations are most worthwhile. The Highlight Reel: - The team discusses what CRO&SEO strategies have worked in the past, and how they can work for you. - Don’t know which metrics you should be tracking? The Honeybees discuss which metrics matter most to your business and audience. - [Instagram TV has been unveiled to the public. How will the change content creation and consumption?](https://later.com/blog/igtv/) - [Youtube Creative Suite is a new tool set for creative story telling via Youtube ads. How will this change the ad experience on the platform?](https://adwords.googleblog.com/2018/06/youtube-creative-suite.html) - [Google Analytics 360 introduces Advanced Analysis tool for in-depth insights. What we know so far from the beta.](https://analytics.googleblog.com/2018/05/introducing-advanced-analysis-in-google-analytics-360-pmm.html) ## Episode 31: June 15, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155593427354562/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template1.jpg "- digital marketing for growing businesses by honeypot marketing") [Kristen](https://honeypotmarketing.com/about-us/kristen-mason/) joins [Dan](https://honeypotmarketing.com/about-us/dan-nedelko) and [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel) for discussion surrounding social media growth, goal setting, which social metrics you should focus on, and how to increase campaign reach across platforms. The Highlight Reel: - The team discusses what social media growth strategies are working and which are best for your business. - Wanting to increase the reach of your campaigns? The Honeybees discuss the best tools to broadcast your message and what key metrics to keep track of. - [What new Twitter rules mean for content promotion and employee advocacy?](https://whatagraph.com/blog/articles/what-the-new-twitter-rules-mean-for-content-promotion-and-employee-advocacy) - [Google AdWords Benchmark Review – Q1 2018](https://blog.adstage.io/google-adwords-benchmarks-q1-2018) - [SnapChat releases their new Snap Kit. What does this mean for users and businesses?](https://techcrunch.com/2018/06/14/snapchat-snap-kit/) ## Episode 30: June 8, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155578725229562/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-2.jpg "- digital marketing for growing businesses by honeypot marketing") [Neera](https://honeypotmarketing.com/about-us/neera-shanker/) joins [Dan](https://honeypotmarketing.com/about-us/dan-nedelko) and [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel) for discussion surrounding automated email and marketing campaigns, key factors of a successful website launch, and much more! The Highlight Reel: - The team discusses which automated email platforms are best suited for your business. - Planning a website launch? The Honeybees discuss how to ensure a smooth transition, followed by key factors that will take your site to the next level. - [Instagram travellers’ account usage has risen by 375% since 2013.](https://www.marketingdive.com/news/study-millennial-travelers-instagram-use-has-grown-375-since-2013/523622/) - [DoubleClick adds global audio ad bids.](https://searchengineland.com/doubleclick-bid-manager-opens-up-digital-audio-ad-buying-globally-299343) The team discusses how this will change and innovate ad campaigns. - [Google’s new responsive search ads can support 3 headlines.](https://searchengineland.com/google-adwords-new-responsive-search-ads-can-show-3-headlines-297428) - [Facebook kills the ‘Trending News’ section.](https://mashable.com/2018/06/01/facebook-kills-trending-news/#LVSrqzRkx5qb) How Facebook aims to combat Fake News. ## Episode 28: May 25, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155548240459562/”\] ![Episode 28 summary for Live at the Hive, the startup marketing podcast.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-28-Summary-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Andrew](https://honeypotmarketing.com/about-us/andrew-webb/) joins [Dan](https://honeypotmarketing.com/about-us/dan-nedelko) and [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel) for his last episode on Live at the Hive as a Honeybee to talk video marketing, what GDPR means for you now that it’s in effect, and what’s new in digital marketing! The Highlight Reel: - The team discusses how to make video marketing improve brand awareness, social growth, and lead generation. - GDPR comes into effect on the day of the show: May 25th! Are you ready? - [Adobe buys Magento to complete its eCommerce and online collaboration platform](https://techcrunch.com/2018/05/21/adobe-to-acquire-magento-for-1-6-b/). - [The Microsoft Audience Network brings Bing Search ads and LinkedIn ads closer together](https://searchengineland.com/297999-297999). - [You can now “mute” other accounts in your own Instagram feed](https://techcrunch.com/2018/05/22/instagram-now-lets-you-mute-accounts/). The team discusses how to avoid falling into that trap. - [Quora introduces display placement ads](https://business.quora.com/Introducing-Image-Ads-on-the-Quora-Advertising-Platform), which could become an incredible tool for B2B marketers. ## Episode 27: May 18, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155533570404562/”\] ![Live at the Hive Episode 27 Summary, the startup marketing podcast.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-27-Summary-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") Join [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel), April, and [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) to discuss Digital Agency Day, [a free gift for you here](https://honeypotmarketing.com/wp-content/uploads/Agency-Day-2018-eBook.pdf), and what’s new in digital marketing (there’s a lot!). The Highlight Reel: - The team covers Digital Agency Day. - [Honeypot made a marketing strategy gift for you here](https://honeypotmarketing.com/wp-content/uploads/Agency-Day-2018-eBook.pdf). - The team holds a live Question-and-Answer session for you! - [Facebook Stories attracted 150 million users in 14 months](https://techcrunch.com/2018/05/17/facebook-stories-150-million-users/). - [Facebook adds influencer search capabilities to its platform](https://techcrunch.com/2018/05/18/facebook-creator-search/). - [Instagram adds re-sharing capabilities to Story posts](https://techcrunch.com/2018/05/17/instagram-officially-launches-re-sharing-of-posts-to-stories/). ## Episode 26: May 11, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155516476209562/”\] ![Startup marketing podcast live at the hive summary for episode 26.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-26-Summary-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") Join [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel), [Justin](https://honeypotmarketing.com/about-us/justin-maciel/), and [Dan](https://honeypotmarketing.com/about-us/dan-nedelko) for a look at integrations, lead magnets, and the fast-approaching GDPR! The Highlight Reel: - How to make integrations work with Zapier. - How to make lead magnets quickly and effectively (especially if you aren’t a designer). - [What’s new in the Google Developer Conference](https://techcrunch.com/2018/05/08/8-big-announcements-from-google-i-o-2018/). - [Hootsuite integrates with Pinterest](https://hootsuite.com/pinterest). - [Gmail introduces the “smart reply” feature](https://wersm.com/the-new-gmail-smart-compose-can-write-your-emails-for-you/). - Courtney drops some marketing tips for Digital Agency Day. - Dan goes over misconceptions about the GDPR regulations taking effect on May 25th. ## Episode 25: May 4, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155501229384562/”\] ![Episode 25 summary for Live at the Hive, the startup marketing podcast.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-25-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") May the Fourth be with you! [Katie](https://honeypotmarketing.com/about-us/katie-malott/) joins [Dan](https://honeypotmarketing.com/about-us/dan-nedelko) and [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel) to demystify the Jedi mind tricks of social advertising for small and medium businesses. The Highlight Reel: - How to kick butt and take names with lead generation advertising on Facebook and LinkedIn. - [Facebook lifts its chat bot embargo](https://mobilemonkey.com/blog/2018/05/facebook-messenger-chatbot-embargo-lifted). - [Facebook releases a dating feature yet doesn’t name it “Plenty of Faces.”](https://techcrunch.com/2018/05/01/facebook-dating/) - [Instagram releases five new features.](https://later.com/blog/instagram-updates-2018) - [Google Launches a new Google My Business API.](https://searchengineland.com/google-launches-new-google-my-business-api-new-dashboard-to-manage-multiple-locations-297243) - Learn how to use Google My Business to your advantage, including analytics for searches and directions. - Twitter’s crisis management on potentially compromised passwords. - Hurricane-speed winds trap the rest of the team at the Waterloo location. - Just kidding, there was a back door, but they did have to wrestle down the awning in said winds in a pretty epic fashion. ## Episode 24: April 27, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155485520199562/”\] [Dan](https://honeypotmarketing.com/about-us/dan-nedelko), [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel), and [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) discuss how to win over clients with a powerful narrative, influencer marketing done right, and digital PR for the modern small and medium business. The Highlight Reel: - Get the secrets on marketing funnels, content narrative, and your brand. - Discover how big brands use influencer marketing to feed their demand marketing goals. - [Google rolls out a new search engine update for under-rewarded sites](https://searchengineland.com/google-confirms-rolling-out-a-broad-core-search-algorithm-update-earlier-week-296600). - [Gmail is getting a makeover, and Outlook might get a little jealous](https://techcrunch.com/2018/04/25/say-hello-to-the-new-gmail-with-self-destructing-messages-email-snoozing-offline-mode-and-more/). - [Snapchat rolls out Spectacles Version 2](https://techcrunch.com/2018/04/26/snapchat-spectacles-2/). - Educate while you advertise: how to get from a “who are you?” to a “buy now” with your prospects. ## Episode 23: April 20, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155470511309562/”\] ![Startup marketing podcast summary Live at the Hive Episode 22.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-22-Summary-1-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") Join Dylan for his debut on Live at the Hive with [Andrew](https://honeypotmarketing.com/about-us/andrew-webb/) and [Dan](https://honeypotmarketing.com/about-us/dan-nedelko) to talk about raising your social media game. The Highlight Reel: - Running social media contests works. The team runs through how to get a positive ROI on each one. - How to nail social media growth even after Facebook ended systematic, repeated sharing between brands. - [Twitter Live is gaining attention](https://digiday.com/media/twitter-live-shows-actually-appealing-brands/). Are you? - [Snapchat’s store is in swing](https://marketingland.com/snapchat-looks-to-offer-new-e-commerce-options-for-discover-publishers-238246), and the team gives its thoughts. - [Augmented Reality could become four times bigger than virtual reality](https://www.itproportal.com/features/augmented-reality-is-changing-the-face-of-digital-marketing/). - How to take advantage of that window of time when you can join at a low cost—or for free. ## Episode 22: April 13, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155454071244562/”\] ![Gantt chart and quarterly planning summary for startup marketing podcast.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-22-Summary-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") Join April, [Dan](https://honeypotmarketing.com/about-us/dan-nedelko), and [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel) to talk about seasonal marketing (for real, this time) and a walkthrough of Tom’s Planner, the project management tool you never knew you needed. The Highlight Reel: - Tom’s Planner walkthrough for quarterly campaign planning. - how to achieve an omnichannel strategy through quarterly planning. - [Shopify expands its sales channels with an eBay integration.](https://www.shopify.ca/ebay) - [Snapchat starts its commerce feature](https://digiday.com/media/snap-is-testing-commerce-with-snapchat-discover-publishers/). - [AdWords introduces the Reach Planner for YouTube campaigns](https://searchengineland.com/google-launches-reach-planner-for-youtube-video-ad-forecasting-in-adwords-295930). ## Episode 21: April 6, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155435862764562/”\] ![Summary for Episode 21 of Live at the Hive, the marketing startup podcast.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-21-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Meghan](https://honeypotmarketing.com/about-us/meghan-roach/), [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel/), and [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) reveal how to create a content strategy like a pro! The Highlight Reel: - Learn how to plan, delegate, and create content effectively (with tools and guides!). - Leverage holiday trends and search traffic to boost your content’s visibility. - [Waze launches ads for SMBs and franchises](https://searchengineland.com/waze-launches-local-ads-primarily-aimed-at-smbs-and-franchises-295285). - [Everything you need to know about Google’s new mobile ranking “Speed Update.”](https://searchengineland.com/mobile-speed-case-studies-push-for-faster-page-loads-295331) - [45% of people plan to use Facebook less frequently due to Cambridge Analytica, but only 8% plan to stop using it entirely](https://www.marketingdive.com/news/study-45-plan-to-use-facebook-less-amid-cambridge-analytica-scandal/520125/): what this means for your marketing. - The team discusses how to make seasonal marketing work really, *really* well. ## Episode 20: March 29, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155417780719562/”\] ![Episode 20 summary for Live at the Hive, the startup marketing podcast.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-20-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") Honeypot’s very own [Traffic Manager and PPC ad whiz, Katie](https://honeypotmarketing.com/about-us/katie-malott/), makes her debut on our first Easter Edition of Live at the Hive with [Dan](https://honeypotmarketing.com/about-us/dan-nedelko) and [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel). The Highlight Reel: - Facebook introduces new ad targeting in the wake of the Cambridge Analytica scandal, including the elimination of: third-party advertiser access, custom audience reach estimates, and targeting by sexual orientation. - Google introduces a new Keyword Planner to get forecasts and overviews from one spot and add multiple keywords to your campaigns in bulk. - [LinkedIn introduces native advertising and video for Company Pages](https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146). - [Generation Z “takes a break” from social media, according to this report](https://www.marketingdive.com/news/study-34-of-gen-zers-are-leaving-social-media/518867/). - [Mid-level influencers see more engagement than celebrities and micro-influencers, study finds.](https://www.marketingdive.com/news/study-mid-tier-creators-prove-more-engaging-trustworthy-than-both-celebs/520009/) - The team discusses how [Europe’s General Data Protection and Regulation (GDPR)](https://www.theverge.com/2018/3/28/17172548/gdpr-compliance-requirements-privacy-notice) will affect digital marketing. ## Episode 19: March 23, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155402035394562/”\] [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel), and April kick off episode 19 with a special round table discussion about the [recent Cambridge Analytica privacy scandal](https://digiday.com/marketing/facebook-totally-screwed-facebook-bungled-response-cambridge-analytica-crisis/), a brief discussion of Mark Zuckerberg’s interview with CNN, and the future of digital advertising. ![Summary for Live at the Hive, Episode 19, the startup marketing podcast.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-19-Summary-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") The Highlight Reel: - [Cambridge Analytica and your privacy](https://digiday.com/marketing/facebook-totally-screwed-facebook-bungled-response-cambridge-analytica-crisis/): what happened and what’s next. - How to merge live events and digital marketing. - How to move sales leads from the marketing funnel to the sales funnel and what you need to do to prepare your sales team for the hand-off. - [Google News Initiative puts $300 million toward supporting online journalism](https://marketingland.com/google-news-initiative-kicks-off-subscribe-google-efforts-236400). - [YouTube rolls out the “Go Live” feature for the Chrome browser](https://marketingland.com/youtube-creators-can-now-film-live-broadcasts-desktop-without-extra-software-236559). - [Facebook tests tools for content creators to support themselves, much like Patreon](https://www.marketingdive.com/news/facebook-pilots-patreon-like-program-to-support-creator-community/519482/). ## Episode 18: March 16, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155382464149562/”\] ![Live at the Hive Episode 18 Summary for startup marketers.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-18-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Justin, our Creative Director](https://honeypotmarketing.com/about-us/justin-maciel/), makes his debut on Live at the Hive with [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel) and [Dan](https://honeypotmarketing.com/about-us/dan-nedelko) to talk about landing page performance and the design trends you didn’t realize were missing in your campaigns. The Highlight Reel: - Use webinar automation to sell high-ticket services, products, and platforms. - Learn how to blend print marketing into your digital strategy for access to more channels. - Leverage the most important design trends in 2018 from our very own Creative Director, Justin Maciel. - [Reddit introduces native ads to capitalize on the success of its mobile app](https://marketingland.com/reddit-introduces-native-promoted-post-ads-mobile-apps-235995). - [YouTube introduces Wikipedia info-cues on conspiracy theory videos to mitigate public backlash on quality control](http://www.adweek.com/tv-video/youtube-is-working-with-wikipedia-to-add-context-to-conspiracy-videos/). - [Snapchat tests out a tagging feature to build organic brand channels](https://marketingland.com/snapchat-helps-influencers-brands-build-follower-numbers-new-tagging-feature-235816). - The team provides a walkthrough of our top-performing landing pages from 2017. Don’t miss this one! ## Episode 17: March 9, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155363778964562/”\] ![Live at the Hive Episode 17 Summary for the startup marketing podcast](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-17-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel/), and [Andrew](https://honeypotmarketing.com/about-us/andrew-webb/) talk about smart sequential targeting, why you should pay closer attention to LinkedIn ads, and what happens next in the wake of Facebook’s algorithm changes. The Highlight Reel: - Why smart sequential targeting is the next step in remarketing. - How to run LinkedIn ads the smart way, not the expensive way. - AdWords introduced Custom Intent Audiences, the next step in display advertising. - [AdWords rolled out a new interface for its Keyword Planner](https://searchengineland.com/adwords-keyword-planner-update-appears-rolling-new-interface-292814). - [Google adds “Render on Idle” to increase ad impression rates by 13%](https://searchengineland.com/google-amp-team-launches-render-idle-load-ads-faster-browser-idle-293666). - [Google released a new mobile scorecard for your website](https://searchengineland.com/google-releases-mobile-scorecard-impact-calculator-tools-illustrate-importance-mobile-page-speed-293021). - Facebook’s algorithm changes have closed doors on once-established publishers. We discuss what’s next. ## Episode 16: March 2, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155345267779562/”\] ![Episode 16 summary for Live at the Hive, the startup marketing podcast.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-16-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Matt](https://honeypotmarketing.com/about-us/matt-stefanich/) returns to the show with [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel) and [Dan](https://honeypotmarketing.com/about-us/dan-nedelko) to discuss practical tips for eCommerce, social media updates, and live streaming for event marketing. The Highlight Reel: - [Facebook moves in on LinkedIn’s Territory with jobs ads](https://techcrunch.com/2018/02/28/facebook-job-posts/). - [Twitter rolls out a new share icon](https://twitter.com/Twitter/status/968908969019260928) to bookmark, email, or text tweets. - [Vero, the new social media channel on the block](https://www.fastcompany.com/40535975/what-is-vero-what-you-need-to-know-about-the-rising-social-media-platform), gains popularity with a message about ad-free networks. - Why you should plan eCommerce flash sales (and have a few up your sleeve). - How to start live streaming your events and recording video testimonials. - It’s possible to create split custom audiences in Facebook based on purchases vs. dropped carts. - Facebook vs. Publishers: how will the ongoing algorithm changes affect social marketing? - Is influencer marketing in a bubble if Kylie Jenner can tank Snap’s stock by $1.3B with a tweet? ## Episode 15: February 23, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155327387564562/”\] ![Startup Marketing Podcast Live at the Hive, Episode 15 summary.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-15-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko) and [Caroline](https://honeypotmarketing.com/about-us/caroline-topolovec/) welcome April for her debut on Live at the Hive while chatting about conversion rate optimization and which platforms you should choose. The Highlight Reel: - [Google debuts “auto ads” for AdSense](http://adage.com/article/digital/google-debuts-adsense-auto-ads-publishers/312476/) using machine learning. - [Twitter’s latest bot crackdown targets automated, multi-channel tweets](http://blog.quuu.co/new-twitter-automation-policy-2018-everything-marketers-need-know/). - Should you use a single marketing platform with a bit of everything (like [HubSpot](https://www.hubspot.com/)), or a set of purpose-built marketing tools, like [ActiveCampaign](https://www.activecampaign.com/) and [Hootsuite](https://hootsuite.com/)? - Facebook Watch channels and rapid growth: how we saw one grow to 270,000 followers in a matter of weeks. - How to optimize your content for voice search. - Why you should make page load speed a regular part of your SEO operations. - Is it wise to chase a social media algorithm? Facebook’s ongoing changes leave publishers frustrated. ## Episode 13: February 9, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155290737504562/”\] ![Live at the Hive Episode 13 summary, marketing startup podcast.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-13-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko), [Caroline](https://honeypotmarketing.com/about-us/caroline-topolovec/), and [Andrew](https://honeypotmarketing.com/about-us/andrew-webb/) dive into practical tips to get more out of your marketing dollars. The Highlight Reel: - You can now [follow hashtags on Instagram](https://help.instagram.com/2003408499915301). - [Snapchat wants to open its own eCommerce store](https://marketingland.com/snapchat-opens-app-shopping-section-snap-store-233667). - [Quora quietly expands its behavioural and contextual advertising platform](https://marketingland.com/quora-building-contextual-behavioral-ad-targeting-options-233823). - How to increase your return on investment with single-keyword ad groups (SKAGs). - [Why conversion optimization testing is your key to continuous improvement](https://unbounce.com/product-marketing/product-awareness-data-and-lessons-learned/). - How to fix low quality scores on your AdWords and Bing campaigns. - [Could the Twitter Amplify Program finally start making money](https://mashable.com/2018/02/08/twitter-profitable-earnings-2017-first-time/#eFaYhg4VSaqs) for brands? Wall Street thinks so. - Did everyone miss a big digital marketing opportunity during the Super Bowl? ## Episode 12: February 2, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155273000334562/”\] ![Startup Marketing Podcast Live a the Hive, Episode 12 (Feb 2 2018).](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-12-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) makes a triumphant return with [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel) and [Caroline](https://honeypotmarketing.com/about-us/caroline-topolovec/) to kick off our first episode in February. The Highlight Reel: - [Hootsuite now lets you schedule content directly on Instagram](https://hootsuite.com/newsroom/press-releases/hootsuite-announces-scheduling-and-publishing-for-instagram) (for business profiles). - [Amazon and Berkshire Hathaway announced plans to disrupt the healthcare industry](https://www.nytimes.com/2018/01/30/technology/amazon-berkshire-hathaway-jpmorgan-health-care.html). - [YouTube expands its ad platform to serve real-time Super Bowl ads, taking one step toward mainstream TV.](http://www.adweek.com/digital/youtube-is-adding-real-time-targeting-to-boost-super-bowl-tv-ad-campaigns/) - The [Google Maccabees update](https://moz.com/blog/an-investigation-into-googles-maccabees-update) might be affecting your site if you’ve published a lot of blogs without depth. - Google is also getting ready to launch its [separate mobile-first index](http://uk.businessinsider.com/google-changing-index-splitting-into-desktop-and-mobile-2016-10). - Long form content is the new name of the game in the eyes of Google. - We talk about how to stay ROI-positive and within your budget. It’s the key to stable, long-term growth! - Plenty of marketing strategies work on a limited budget without spending on advertisements. - Invest in evergreen content to scale your time with content marketing. - How much should a small-to-medium business invest in a marketing program? The team unpacks the question. ## Episode 11: January 26, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155254817584562/”\] ![Startup marketing podcast Live at the Hive, episode 11.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-11-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") The three cheekiest people in the office host this week’s episode: [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel), [Ryan](https://honeypotmarketing.com/about-us/ryan-antooa/), and [Andrew](https://honeypotmarketing.com/about-us/andrew-webb/). Things didn’t get too weird. The Highlight Reel: - [Facebook changed its algorithm yet again](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.wired.com%2Fstory%2Ffacebook-tweaks-newsfeed-to-favor-content-from-friends-family%2F&h=ATM8nHBmw4x7nwaItDwWYGMQVVTOXMnQwQhsWf-ut7O4zptr_XkwWhykAVFsMguBl2w1On9CIk8KxbV_BFpWhKJBKHMWSw8tXXo2sEJreYMgHzkW6FuE6EHakJIZlCefKYL1azCig290), favouring shared content from friends and family. We talk about what this means for companies vying for attention. - [Amazon opened a retail store in Seattle](https://marketingland.com/amazon-go-store-now-open-seattle-disruptive-will-232631). What happens when the world’s leading eCommerce platform goes “brick and mortar?” - We talk about the potential for a cohesive digital and retail strategy to change the game on personalization and remarketing. - [BounceX](https://marketingland.com/launching-revamping-customer-loyalty-program-top-priority-retailers-2018-232146): there’s a new tool on the playing field that claims to let marketers identify users even when they aren’t logged into a Google account. - [YouTube plans to launch a new streaming service in March](https://www.theverge.com/2017/12/7/16749322/youtube-red-google-play-music-combine-streaming-service-remix-launch-date), closing in on Netflix’s territory with mainstream TV and music offerings. - How can small businesses add value like a large corporation could? Start with checklists, if all else fails. - Customer loyalty programs work: just look at the PC Points program! - Do you treat public relations like a silo? The honeybees discuss why you should fold it into your digital marketing strategy. - [Flipboard’s CEO thinks social network algorithms need to look toward journalists](http://www.adweek.com/digital/5-lessons-algorithms-must-learn-from-journalism/) to be effective. ## Episode 10: January 19, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155235414424562/”\] ![Startup marketing podcast news for January 19, 2018.](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-10-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel), [Caroline](https://honeypotmarketing.com/about-us/caroline-topolovec/), and [Meghan](https://honeypotmarketing.com/about-us/meghan-roach/) talk about the importance of networking in the marketing industry, IKEA’s bizarre ad campaign, and the state of advertising content on media channels like YouTube and Twitter. The Highlight Reel: - [Adidas’ new shoe has a built-in subway pass](https://www.marketingdive.com/news/campaign-trail-ikeas-pee-ad-diet-coke-courts-millennials-adidass-kicks/514642/). Would you buy one? - Hootsuite’s new features include complementary apps to help you conduct hashtag research, profile audits, and Twitter demographic data. - Logan Paul’s PR disaster has [pushed YouTube to employ human moderators for inoffensive video content](https://www.marketingdive.com/news/report-google-plans-to-screen-youtube-videos-for-premium-advertisers/514664/). - Twitter’s guidelines for ad content follows the same “wholesome” guidelines, but does that work with modern targeting? - Unbounce rebrands itself as a conversion optimization platform instead of just a landing page creator. - You can double-dip with landing pages for a high AdWords quality score and still bring in organic search traffic. - Segmenting your leads as they come in saves a lot of time if you automate it. - Courtney and Carolie recount their experience at [Laurier University’s Advertising Project panel](https://www.facebook.com/TAPLaurier/). - The team talks about [how to network your way](https://l.facebook.com/l.php?u=http%3A%2F%2Fgreaterkwchamber.com%2F&h=ATP4IzhO2plqsk0mm13pcc2t709txPFF5ut1d7g9g9cUsnr_fXo0DdUyjnoEjklFVLDHGQ1uS9_deGlhMUAMk0oS60IJUYijgGu987sGQM6bHCVwYwAfLiY8mVDI1yKMbYegidt-On10nrqPLlCpvaYEAScBVTDl5fGlggSCnbBz-Ot0fx0XoJWUmo0OKdqNTDByW6_HUp4ODv2M7NWdeP707G6AddbSXlQFA-KxrdJa2iWvU_8b_P4mtrcUMsVlnYezfHE2s2CTvh7hyAJ5ygsKYcW80pB7hgKaTuwG-4fL) into the marketing industry. ## Episode 9: January 12, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155219553904562/”\] ![](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-9-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Matt Stefanich](https://honeypotmarketing.com/about-us/matt-stefanich/) joins [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) and [Andrew](https://honeypotmarketing.com/about-us/andrew-webb/) for his Live at the Hive debut to talk augmented reality, on-demand webinars, and Facebook Blueprint. The Highlight Reel: - Why people delay final purchases on mobile even though they do everything on phones. - [Facebook plans to launch a new touchscreen video player](https://martechtoday.com/facebook-shutters-digital-assistant-m-readies-video-portal-209233). We explore what that means for digital marketing. - Tired of fake news? There’s a new [Chrome extension to flag it for you, called Unpartial](https://martechtoday.com/new-ai-powered-chrome-extension-judges-content-trustworthiness-209111). - Facebook’s new Blueprint platform allows marketers to train themselves on the fast-evolving network. - How marketing professionals can approach certification beyond getting a piece of paper. - How (and why) you could be ranking for free keywords according to the Google RankBrain algorithm. [Thanks to Brian Dean at Backlinko for the great resource!](https://backlinko.com/google-rankbrain-seo) - Why your conversion funnel should include on-demand, snackable webinars. - [How Lexus doubled its leads with an augmented reality kiosk](https://www.ama.org/publications/MarketingNews/Pages/lexus-hologram-campaign.aspx). ## Episode 8: January 05, 2018 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155203498764562″\] ![Episode 8 Summary of Honeypot's Marketing Startup Podcast in Waterloo](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-8-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Andrew](https://honeypotmarketing.com/about-us/andrew-webb/) and [Ryan](https://honeypotmarketing.com/about-us/ryan-antooa/) join [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/) for the first episode of 2018! Celebrate with the team for your weekly dose of marketing goodness. The Highlight Reel: - You can schedule Instagram stories via Hootsuite now. - What you should know about progressive apps, mobile development, and ergonomic phone use. - Update your computer or risk exposure to the Meltdown security flaw in most computers out there. - How do you market a new industry? We find the sweet spot between trusting in your audience’s intelligence and being vague. - Double down on what works: long form, keyword-optimized landing pages. - Map your customer journey(s) to a narrative and overcome sales objections faster. - Build relationships of trust with your influencers, but watch out for false ones! - How artificial intelligence has already shaped the world of marketing. - Amazon Prime shipped billions of items in 2017. What does that mean for you? - How large organizations can growth hack their way to new successes. ## Episode 7: December 22, 2017 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155169472689562/”\] ![Marketing Startup Podcast Live at the Hive Episode 7 Waterloo](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Episode-7-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Ryan](https://honeypotmarketing.com/about-us/ryan-antooa/) joins [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel) and [Dan](https://honeypotmarketing.com/about-us/dan-nedelko) for his Live at the Hive debut to cover what worked in 2017 and what to expect in 2018. The Highlight Reel: - Facebook now punishes posts begging for engagement. Edit your posts accordingly! - Google Chrome will block banner ads that don’t comply with quality standards in February. - Snapchat will introduce sponsored filters for big brands. - How Facebook’s “disputed article” feature backfired. - How podcasting can drive lead generation and built-in trust. - Marketing predictions for 2018, including machine learning, smart home assistants, and Blockchain. ## Episode 6: December 15, 2017 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155152770884562/”\] ![Marketing startup podcast live at the hive uptown waterloo december 15](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-1-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel), and [Caroline](https://honeypotmarketing.com/about-us/caroline-topolovec/) host the Pre-Christmas edition of Live at the Hive. The Highlight Reel: - Instagram’s biggest update of the year: Story Highlights and Archive. - ActiveCampaign now lets you manage Facebook Custom Audiences. - The new Google AdWords custom dashboard. - Setting monthly social media goals is the key to steady channel growth. - Keeping large teams focused on a small set of KPIs. - How do you get actual results from your new video? - Using PPC ads to target users on specific search engines (this one’s important for mobile search!). - Facebook’s new Sound Collection and how it impacts content creation. ## Episode 5: December 8, 2017 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155134971249562/”\] ![Live at the Hive Marketing Startup Podcast Highlight Reel](https://honeypotmarketing.com/wp-content/uploads/Live-at-the-Hive-Infographic-Template-410x1024.jpg "- digital marketing for growing businesses by honeypot marketing") [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel), [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), and [Meghan](https://honeypotmarketing.com/about-us/meghan-roach/) tackle what’s working in the world of content marketing and tools to boost your efficiency. The Highlight Reel: - Looking at[ Process Street, a tool to ensure consistent, high-quality campaign execution](https://process.st/). - How to win in today’s pay-to-play social media landscape. - Using “smart boosting” to appeal to Facebook’s algorithm. - The [new Hootsuite-Adobe stock integration](https://hootsuite.com/adobe) for streamlined (and legal) social media workflow. - [Facebook’s new transparency for its Ads Learning](http://mediaincanada.com/2017/11/15/facebook-begins-ad-transparency-test-in-canada/) algorithm. - Our quick win to triple your email open rates and click-through rates. ## Episode 4: December 1, 2017 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155116276754562/”\] [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Roland](https://honeypotmarketing.com/about-us/roland-lowe/), and [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel) look at the intersection of holiday sale campaigns, new Google tools, and advertising beyond AdWords. The Highlight Reel: - What works for eCommerce in the holiday period, and what doesn’t? - Cyber Monday sales eclipse Black Friday retail sales now. How can you adapt? - How to streamline your reporting with Google Data Studio’s expansion and AMP support. - Diversifying your advertising playbook to include platforms that can deliver unexpected ROI. - Have you tried advertising or Reddit or StumbleUpon yet? ## Episode 3: November 24, 2017 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155098584159562/”\] [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Adrian](https://honeypotmarketing.com/about-us/adrian-konstant/), and [Andrew](https://honeypotmarketing.com/about-us/andrew-webb/) look at futuristic content generation bots, a Black Friday retrospective, and the rise of video marketing. The Highlight Reel: - Marketers have generated buzz around artificial intelligence that could create content directly in 2018, but is that strategically viable as search engines favour curated content? - Video now dominates established social media channels like Facebook and Twitter. How can small and medium brands leverage video without breaking the bank? - “Mobile first,” or “Mobile, period?” The team documents rising mobile search trends for 2017 and our expectations for 2018. - What we learned from Black Friday this year, and what you can do to transition into the “holiday sales” period. ## Episode 2: November 17, 2017 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155081747099562/”\] [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Courtney](https://honeypotmarketing.com/about-us/courtney-cassel), and [Andrew](https://honeypotmarketing.com/about-us/andrew-webb/) look at Instagram, Google Chrome, Analytics, and Black Friday eCommerce campaigns. The Highlight Reel: - Instagram Stories now live beyond 24 hours, letting marketers and startups reach more people over a longer time frame. - Google Chrome will clearly favour websites with “HTTPS” security. This has huge implications for organic search and online branding. - How small businesses can compete with big brands during the Black Friday retail craze (hint: double down on what works). - Our promised follow-up on developing and pitching content distribution networks for media brands. - Are social media bots the future of marketing automation, or will they become the next trend in spam? - Reddit Marketing: are you a Redditor with a website or a website with a Reddit account? Learn how to do community marketing. ## Episode 1: November 10, 2017 \[fb\_pe url=”https://www.facebook.com/honeypot.marketing/videos/10155064019109562/”\] [Dan](https://honeypotmarketing.com/about-us/dan-nedelko/), [Caroline](https://honeypotmarketing.com/about-us/caroline-topolovec/), and [Adrian](https://honeypotmarketing.com/about-us/adrian-konstant/) introduce Live at the Hive as the marketing and startup podcast on the block. The Highlight Reel: - Twitter increased its character limit from 140 to 280. Shape your story and flow accordingly! - Building brand and buyer personas affects all of your marketing. We’ll show you how. - Crafting Black Friday campaigns that won’t break the bank. Which concepts should you use? - What you need to know about new Facebook ad optimization tools. - A preview at content distribution networks (hint: it’s all in the pitch!). ### Follow Us on Facebook to Watch More Live at the Hive #### Join us every Friday afternoon for Live at the Hive on Facebook to learn everything you want to know about digital marketing. [Follow Live at the Hive on Facebook](https://www.facebook.com/honeypot.marketing/) --- ### [Terms and Conditions](https://honeypotmarketing.com/terms-conditions/) **Published:** October 19, 2024 **Author:** The Bee Team **Content:** ### **Terms and Conditions for Honeypot Marketing Inc.** **Effective Date:** November 15, 2024 **Address:** PO Box 29137 RPO Hespeler, Cambridge, Ontario, N3C 0E6 **Contact Email:** legal@honeypotmarketing.com ### **1. Introduction** These Terms and Conditions (“Terms”) govern your use of the services provided by Honeypot Marketing Inc. (“Company,” “we,” “us,” or “our”), a digital marketing agency based in Cambridge, Ontario, Canada. By engaging our services, you agree to be bound by these Terms. If you do not agree with these Terms, please do not use our services. ### **2. Services Provided** Honeypot Marketing Inc. offers a variety of digital marketing services, including but not limited to social media management, SEO optimization, content creation, email marketing, and paid advertising campaigns. The scope of work for each client will be outlined in a separate service agreement or proposal. ### **3. Subscription Programs** We offer subscription-based services that are billed on a recurring basis. By subscribing to our services, you agree to the following terms: - **Autopay**: All subscription payments are processed automatically via major credit cards through **Stripe** or via **EFT (Electronic Funds Transfer)** through **GoCardless**. - **Billing Cycles**: Subscriptions are billed on a monthly basis starting from the date of service activation. - **Termination Notice**: Subscriptions can be canceled at any time; however, there is a **45-day termination window**. If you cancel your subscription (e.g., on January 1), you will be billed for two additional billing cycles (February and March). All assets, creative materials, and reports will be provided to you before the end of this two-cycle period. - **Access to Assets**: After the termination of your subscription and the completion of the two additional billing cycles, online access to all assets and reports will remain available for an additional **30 days**. After this period, access will be revoked unless otherwise agreed upon in writing. ### **4. Payment Terms** - Payments for all services are due according to the terms outlined in your service agreement or subscription plan. - Late payments may result in suspension or termination of services. - Any additional costs incurred due to third-party tools or platforms will be billed separately unless otherwise included in your package. ### **5. Client Responsibilities** To ensure timely delivery of our services, clients must provide necessary information and approvals within reasonable timeframes: - You agree to respond promptly to requests for information, feedback, or approvals that are necessary for us to complete our work. - Honeypot Marketing Inc. is not responsible for delays caused by slow or incomplete responses from the client. ### **6. Intellectual Property** All intellectual property created by Honeypot Marketing Inc., including but not limited to designs, reports, strategies, and creative assets, remains the property of Honeypot Marketing Inc. until full payment has been received. Upon full payment and completion of the contract or subscription term: - You will receive non-exclusive rights to use the deliverables as outlined in your agreement. ### **7. Limitation of Liability** Honeypot Marketing Inc. strives to provide high-quality services; however: - We are not liable for any indirect, incidental, special, consequential damages arising from the use of our services. - We do not guarantee specific results from our marketing efforts as outcomes depend on various factors beyond our control (e.g., market conditions). ### **8. Indemnity** By using our services under a subscription plan or any other agreement: - You agree to indemnify and hold harmless Honeypot Marketing Inc., its employees, contractors, and affiliates from any claims, damages, losses, liabilities arising out of or related to your use of our services. - This includes any legal actions taken against us due to content provided by you or actions taken based on your instructions. ### **9. Termination** Either party may terminate the agreement under the following conditions: - For subscription clients: As mentioned above in Section 3 (Subscription Programs), there is a 45-day termination window with two additional billing cycles after notice is provided. - For project-based clients: Termination terms will be outlined in individual contracts. Upon termination: - All outstanding payments must be settled before any final deliverables are transferred. ### **10. Governing Law** These Terms shall be governed by and construed in accordance with the laws of the Province of Ontario and federal laws applicable therein. ### **11. Severability** If any provision of these Terms is found to be unenforceable or invalid under applicable law, such provision shall be modified only to the extent necessary to make it enforceable without affecting the remaining provisions. ### **12. Entire Agreement** These Terms constitute the entire agreement between you and Honeypot Marketing Inc., superseding any prior agreements or understandings related to our services. By engaging with Honeypot Marketing Inc., you acknowledge that you have read these Terms and agree to abide by them during your relationship with us. For further inquiries or clarifications regarding these Terms and Conditions, please contact us at **legal@honeypotmarketing.com**. --- ### [Terms and Conditions](https://honeypotmarketing.com/terms-and-conditions/) **Published:** October 21, 2024 **Author:** The Bee Team --- ### [Honeypot Marketing](https://honeypotmarketing.com/links/) **Published:** April 21, 2021 **Author:** The Bee Team **Content:** [![](https://honeypotmarketing.com/wp-content/uploads/2023/11/Honeypot-Logo-without-bee.png "honeypot logo without bee - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com) - [TikTok](https://www.tiktok.com/@honeypotmarketing?lang=en) - [LinkedIn](https://www.linkedin.com/company/honeypot-marketing/) - [Instagram](https://www.instagram.com/honeypotmarketing/) - [YouTube](https://www.youtube.com/@honeypotmkting) - [Threads](https://www.threads.net/@honeypotmarketing) - [Spotify](https://open.spotify.com/show/64uSeTPGVWrzOkyYGhvifR) - [X](https://x.com/honeypot_mkting?lang=en) - [Facebook](https://www.facebook.com/honeypot.marketing/) [Subscribe to our Podcast on YouTube Podcasts](https://www.youtube.com/playlist?list=PLUK9tmXk_VGDhos-ebG7GcGM1_CzBWert) [Subscribe to our Podcast on Spotify](https://open.spotify.com/show/64uSeTPGVWrzOkyYGhvifR?si=b264b35dda0841c8&nd=1&dlsi=0007bc89d5334e97) [Subscribe on YouTube for Sales and Marketing Insights](https://www.youtube.com/channel/UCzEqYq4v78fn6PTVa6K0O6g) --- ### [About Us](https://honeypotmarketing.com/about-us/) **Published:** August 5, 2009 **Author:** The Bee Team **Content:** ## We are Honeypot Marketing, a [Full Service Digital Marketing Agency](https://honeypotmarketing.com/) We focus on sales and marketing using traditional and digital channels, combining the best of both worlds to achieve your business goals. We’re also **obsessed** with client success. # About the Honeypot Marketing Team We’re an experienced team of conversion focused marketers specializing in demand and lead generation, inbound sales conversion, content creation, social media, email marketing, eCommerce and SEO strategies. At [Honeypot Marketing](https://honeypotmarketing.com) we’ve been delivering Digital Marketing services, technologies, strategies, and tactics since 2004 that show measurable results. We believe that marketing is changing for the better and we’re working to help businesses navigate that change. We believe that marketing **shouldn’t harass people** and that software can be both easy to use and powerful. We are always working hard to uncover more effective methods of modern marketing and communication by doing it ourselves and helping others do it. Honeypot Marketing was founded in 2004 by [Dan Nedelko, Founder and CEO.](https://honeypotmarketing.com/about-us/dan-nedelko/ "Dan Nedelko") ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Dan-Nedelko.png "dan nedelko - digital marketing for growing businesses by honeypot marketing") ##### **Dan** Founder & President​ ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Joe-DellaVecchia.png "joe dellavecchia - digital marketing for growing businesses by honeypot marketing") ##### **Joe** Director of Marketing ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Amanda-Fifield.png "amanda fifield - digital marketing for growing businesses by honeypot marketing") ##### **Amanda** Creative Director ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Rio-Bulaclac.png "rio bulaclac - digital marketing for growing businesses by honeypot marketing") ##### **Rio** Admin Lead ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Mike.png "mike - digital marketing for growing businesses by honeypot marketing") ##### **Mike** Sales ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Harkanwal-Deep-Singh-KV.png "harkanwal deep singh (kv) - digital marketing for growing businesses by honeypot marketing") ##### **KV** MarTech Manager ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/Allen-Santos.png "allen santos - digital marketing for growing businesses by honeypot marketing") ##### **Allen** Marketing Expert ![](https://honeypotmarketing.com/wp-content/uploads/2024/08/ian-Luigi-Lastra.png "ian luigi lastra - digital marketing for growing businesses by honeypot marketing") ##### **Ian** Marketing Expert ## Why Honeypot Marketing? We’re often asked: Why Honeypot? **What does Honeypot mean?** Amusingly enough, there is a story behind that. Check out the video below to learn a bit more about why we are called Honeypot Marketing and some of our core beliefs: ## Let’s Talk We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. 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Consumers should never be attacked or tricked, after all, we are **all consumers**. We believe that through our products, services, sales and marketing we should delight and attract our potential customers, much like a pot of good ol’ fashioned honey: Through our experiences and work we have come to value the following philosophies: > **Individuals and interactions** over processes and tools. > > ` ` > > **Working programs** over comprehensive documentation. > > ` ` > > **Customer collaboration** over contract negotiation. > > ` ` > > **Responding to change** over dogmatically following an out-of-date plan. That is, while there is value in the items on the right, we value the items on the left more. ## Our Mission To change the way businesses market and communicate online in the new media landscape through innovative strategies and execution provided by the brightest stars in online marketing. Many digital marketing companies claim success once they have achieved a handful of rankings for your website or have garnered you additional Facebook fans. The mission must not stop there. We also are firm believers in integrated marketing strategies. Digital marketing is **not** here to replace every other channel of communication, we believe a strong internet presence will provide **invaluable magnification** for all other marketing and communication efforts. High tides lift all boats. Achieving online visibility and consumer engagement is merely a means to an end; there are many factors that we focus on when working with you: **Increase** – Targeted Traffic **Increase** – Revenue Generation **Increase** – ROI **Increase** – Brand Awareness **Increase** – Consumer Engagement **Increase** – Customer Loyalty **Decrease** – Cost Per Acquisition **Decrease** – Visitor Abandonment Rates **Decrease** – Competitor Advantages Our years of experience and expertise also allow us to provide our clients with the following online marketing solutions: As our core competency, digital marketing, begins to show significant Returns-on-Investment, we continually look for other strategic opportunities to position your brand, and products such that your momentum is continually increased. ### Our Appreciation On behalf of the entire team at Honeypot Marketing, I would like to thank you for your interest in our [Digital Marketing, eCommerce](https://honeypotmarketing.com) and Marketing Automation Platform solutions. We understand that clients come in all shapes and all sizes, with a litany of needs. Our comprehension of how to provide custom solutions, resulting in positive outcomes, is what your company needs to become a definitive leader within its online industry. The entire team here at Honeypot Marketing looks forward to successfully exceeding your goals and building a solid bridge of trust in our future business relationship. Best Regards, [Dan Nedelko](https://honeypotmarketing.com/about-us/dan-nedelko) ` `Founder ` ` ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Shop](https://honeypotmarketing.com/shop/) **Published:** October 19, 2024 **Author:** The Bee Team --- ### [My Account](https://honeypotmarketing.com/my-account/) **Published:** October 19, 2024 **Author:** The Bee Team --- ### [Checkout](https://honeypotmarketing.com/checkout/) **Published:** October 19, 2024 **Author:** The Bee Team --- ### [Cart](https://honeypotmarketing.com/cart/) **Published:** October 19, 2024 **Author:** The Bee Team --- ### [News](https://honeypotmarketing.com/blog/) **Published:** August 5, 2009 **Author:** The Bee Team **Content:** Insights, resources & Learnings ## Business Marketing Insights We make focusing your marketing efforts with real business results clear, transparent and effective with our team of experts. Browse our latest podcast episodes, guides and how-to articles focused on [marketing](/marketing/), [Business-to-Business](/b2b/), [Account Based Marketing](/account-based-marketing/) and [eCommerce](/ecommerce/). [Book a 1-1 Marketing Consultation Today](/contact/) ## Our Latest Episode of Digital Marketing From the Trenches ## Featured Articles and How-To Guides - ## [Agile vs Waterfall: Can We Get the Detailed Task List?](https://honeypotmarketing.com/marketing/agile-vs-waterfall/) Last Updated23 January 2026 “Can We Get the Detailed Task List?” This question comes up on almost every project we run. “Can you send… - ## [What are the Differences between B2B and ABM Marketing?](https://honeypotmarketing.com/business-to-business/what-are-the-differences-between-b2b-and-abm-marketing/) Last Updated25 November 2025 In this episode of “Digital Marketing from the Trenches,” your co-hosts Dan Nedelko and Joseph DellaVecchia discuss the differences between… - ## [Building Company Culture for Remote Teams](https://honeypotmarketing.com/marketing/company-culture-remote-teams/) Last Updated18 November 2024 Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team?… - ## [Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories](https://honeypotmarketing.com/podcast/b2b-sales-lessons/) Last Updated3 October 2024 We’re back with a new episode of Digital Marketing from the Trenches – Live at the Hive and this week,… - ## [Account Based Marketing for B2B Sales Teams – An Introduction](https://honeypotmarketing.com/abm/account-based-marketing-for-b2b/) Last Updated7 October 2024 In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based… - ## [Unlocking The Power of Google Business Profiles for Local Businesses](https://honeypotmarketing.com/podcast/local-business-google-business-profiles/) Last Updated23 September 2024 Welcome back to Digital Marketing from the Trenches – Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the… - ## [The Most Effective Personalized Sales Video Formats](https://honeypotmarketing.com/news/personalized-sales-video-formats/) Last Updated23 September 2024 Creating personalized sales videos can mean a lot of things to sales and marketing professionals. Depending on the stage of… - ## [The Dangers of Chargebacks for Shopify Store Owners](https://honeypotmarketing.com/shopify/chargebacks-for-shopify-store/) Last Updated30 September 2024 Too Long, Didn’t Read (TL;DR) What is a Chargeback? A chargeback is a consumer protection mechanism in which a customer… ### Let’s Get Growing Our Grow Programs are the easiest way to fast track your business marketing and advertising efforts. [Let’s Get Growing](/grow/) [## Business-to-Business Marketing & Advertising Our B2B services can give your business the boost it needs to improve your sales performance. Targeted audience advertising, ABM, Sales Strategies, CRM and MarTech solutions for business. See Our Business Marketing Solutions](/b2b/) --- ## Trending --- - ## [Creative Business & Marketing Tactics That Can Make Your Business Stand Out In Uncertain Times](https://honeypotmarketing.com/marketing/creative-marketing-tactics/) - ## [Agile vs Waterfall: Can We Get the Detailed Task List?](https://honeypotmarketing.com/marketing/agile-vs-waterfall/) - ## [What are the Differences between B2B and ABM Marketing?](https://honeypotmarketing.com/business-to-business/what-are-the-differences-between-b2b-and-abm-marketing/) - ## [Building Company Culture for Remote Teams](https://honeypotmarketing.com/marketing/company-culture-remote-teams/) - ## [Copywriting Tools and Techniques to Help You Efficiently Create Killer Content](https://honeypotmarketing.com/content-marketing/copywriting-tools-and-techniques/) - ## [Beyond Brand Mentions with Angeley Mullins from Latana](https://honeypotmarketing.com/branding/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana/) ## B2B Sales and Account Based Marketing - ## [Unlocking the Power of Automation to Scale Content Creation](https://honeypotmarketing.com/digital-marketing/unlocking-the-power-of-automation-to-scale-content-creation/) Last Updated27 September 2024 You’ve probably heard the well-worn term “Time is money”. With content marketing, a lot of time can be burned on… - ## [Unleashing Creativity Into Your Digital Marketing Campaigns](https://honeypotmarketing.com/small-business/unleashing-creativity-into-your-digital-marketing-campaigns/) Last Updated27 September 2024 Are your digital marketing campaigns missing that creative spark in driving engagement? There’s a solution for that! With time being… - ## [Beyond Lead Gen: How to Engage Your Leads and Prospects](https://honeypotmarketing.com/lead-generation/beyond-lead-gen-how-to-engage-your-leads-and-prospects/) Last Updated24 September 2024 You wouldn’t ask someone to marry you on the first date, would you? Then why do some businesses ask for… - ## [The Important of a User-Centric Design Approach](https://honeypotmarketing.com/video/designing-for-users-a-user-centric-approach/) Last Updated23 September 2024 Designing for your brand or business has evolved. Once upon a time the focus of design teams were on aesthetics,… - ## [How to Implement a Successful Marketing Funnel – Putting the Fun Back in Funnel](https://honeypotmarketing.com/video/how-to-implement-a-successful-marketing-funnel-putting-the-fun-back-in-funnel/) Last Updated23 September 2024 Every business owner knows the pains of just missing a sale, but the real question here is, what made the prospect drop… - ## [10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness](https://honeypotmarketing.com/lead-generation/lead-magnet-examples/) Last Updated23 September 2024 Acquiring new leads is no easy task, so we’ve put together a list of 10 awesome lead magnet examples to… ## Most Viewed ## Email Marketing - [Account Based Marketing](https://honeypotmarketing.com/abm/) | [B2B](https://honeypotmarketing.com/business-to-business/) | [Marketing](https://honeypotmarketing.com/marketing/) | [Web Development](https://honeypotmarketing.com/web-development/) ## [Agile vs Waterfall: Can We Get the Detailed Task List?](https://honeypotmarketing.com/marketing/agile-vs-waterfall/) 23 January 202623 January 2026 Updated23 January 2026 “Can We Get the Detailed Task List?” This question comes up on almost every project we run. “Can you send… - [Account Based Marketing](https://honeypotmarketing.com/abm/) | [B2B](https://honeypotmarketing.com/business-to-business/) | [Podcast](https://honeypotmarketing.com/podcast/) ## [What are the Differences between B2B and ABM Marketing?](https://honeypotmarketing.com/business-to-business/what-are-the-differences-between-b2b-and-abm-marketing/) 24 October 202425 November 2025 Updated25 November 2025 In this episode of “Digital Marketing from the Trenches,” your co-hosts Dan Nedelko and Joseph DellaVecchia discuss the differences between… - [Marketing](https://honeypotmarketing.com/marketing/) ## [Building Company Culture for Remote Teams](https://honeypotmarketing.com/marketing/company-culture-remote-teams/) 13 October 202418 November 2024 Updated18 November 2024 Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team?… - [Account Based Marketing](https://honeypotmarketing.com/abm/) | [Podcast](https://honeypotmarketing.com/podcast/) ## [Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories](https://honeypotmarketing.com/podcast/b2b-sales-lessons/) 1 October 20243 October 2024 Updated3 October 2024 We’re back with a new episode of Digital Marketing from the Trenches – Live at the Hive and this week,… - [Account Based Marketing](https://honeypotmarketing.com/abm/) | [Podcast](https://honeypotmarketing.com/podcast/) ## [Account Based Marketing for B2B Sales Teams – An Introduction](https://honeypotmarketing.com/abm/account-based-marketing-for-b2b/) 18 September 20247 October 2024 Updated7 October 2024 In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based… - [Podcast](https://honeypotmarketing.com/podcast/) | [Small Business](https://honeypotmarketing.com/small-business/) ## [Unlocking The Power of Google Business Profiles for Local Businesses](https://honeypotmarketing.com/podcast/local-business-google-business-profiles/) 9 September 202423 September 2024 Updated23 September 2024 Welcome back to Digital Marketing from the Trenches – Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the… ## Local Business Marketing with WinLocal - [Social Media](https://honeypotmarketing.com/social-media/) | [Video](https://honeypotmarketing.com/video/) | [Winlocal](https://honeypotmarketing.com/winlocal/) ## [The 5 Dos and 5 Don’ts Of Social Media For Small Businesses](https://honeypotmarketing.com/winlocal/5-dos-and-5-donts-social-media-for-small-businesses/) 28 February 202224 September 2024 Updated24 September 2024 While there’s no wrong way to eat a Reese’s, there are some things you shouldn’t do on social media. So… - [Small Business](https://honeypotmarketing.com/small-business/) | [Winlocal](https://honeypotmarketing.com/winlocal/) ## [14 Incredible Free Apps that will Unleash Your Content Creation Superpowers](https://honeypotmarketing.com/winlocal/free-apps-content-creation/) 10 January 202223 September 2024 Updated23 September 2024 Are you looking to step up your content creation game? Thankfully, there are now a bunch of tools out there… - [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Winlocal](https://honeypotmarketing.com/winlocal/) ## [13 Holidays Social Media Ideas for Small Business](https://honeypotmarketing.com/winlocal/13-holidays-social-ideas-to-stand-out-from-the-crowd/) 13 December 202123 September 2024 Updated23 September 2024 The holiday sales season is here! It’s time for that generic holiday post that we see every year. Let’s steer… - [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [How To](https://honeypotmarketing.com/how-to/) | [Winlocal](https://honeypotmarketing.com/winlocal/) ## [10 Google Business Profile Tips for Success](https://honeypotmarketing.com/winlocal/google-business-profile-success-tips/) 29 November 202123 September 2024 Updated23 September 2024 Did you know that 97% of people learn more about a local company online than anywhere else? The sweet, simple… - [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Winlocal](https://honeypotmarketing.com/winlocal/) ## [How to Create an Effective Digital Marketing Strategy for Your Local Business](https://honeypotmarketing.com/digital-marketing/local-marketing-strategy/) 22 March 20213 October 2024 Updated3 October 2024 In uncertain economic times, businesses need to focus on lead generation and growth, a digital marketing is the most effective… - [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Marketing](https://honeypotmarketing.com/marketing/) | [Winlocal](https://honeypotmarketing.com/winlocal/) ## [Foundations of a Successful Digital Marketing Plan for Local Business](https://honeypotmarketing.com/winlocal/5-foundations-of-digital-marketing/) 23 June 202024 September 2024 Updated24 September 2024 This week we’ll be looking at the foundations of a successful digital marketing plan, and five fundamental Digital Marketing programs… ## Account Based Marketing - [Account Based Marketing](https://honeypotmarketing.com/abm/) | [B2B](https://honeypotmarketing.com/business-to-business/) | [Marketing](https://honeypotmarketing.com/marketing/) | [Web Development](https://honeypotmarketing.com/web-development/) ## [Agile vs Waterfall: Can We Get the Detailed Task List?](https://honeypotmarketing.com/marketing/agile-vs-waterfall/) “Can We Get the Detailed Task List?” This question comes up on almost every project we run. “Can you send… - [Account Based Marketing](https://honeypotmarketing.com/abm/) | [B2B](https://honeypotmarketing.com/business-to-business/) | [Podcast](https://honeypotmarketing.com/podcast/) ## [What are the Differences between B2B and ABM Marketing?](https://honeypotmarketing.com/business-to-business/what-are-the-differences-between-b2b-and-abm-marketing/) In this episode of “Digital Marketing from the Trenches,” your co-hosts Dan Nedelko and Joseph DellaVecchia discuss the differences between… - [Account Based Marketing](https://honeypotmarketing.com/abm/) | [Podcast](https://honeypotmarketing.com/podcast/) ## [Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories](https://honeypotmarketing.com/podcast/b2b-sales-lessons/) We’re back with a new episode of Digital Marketing from the Trenches – Live at the Hive and this week,… - [Account Based Marketing](https://honeypotmarketing.com/abm/) | [Podcast](https://honeypotmarketing.com/podcast/) ## [Account Based Marketing for B2B Sales Teams – An Introduction](https://honeypotmarketing.com/abm/account-based-marketing-for-b2b/) In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based… - [Account Based Marketing](https://honeypotmarketing.com/abm/) ## [Selling Complex B2B Solutions and Fostering Relationships](https://honeypotmarketing.com/abm/sell-complex-solutions-and-foster-relationships/) Have you ever wondered what goes into the engagement process of the B2B space?The world of B-2-B solutions can be… - [Branding](https://honeypotmarketing.com/branding/) | [Content Marketing](https://honeypotmarketing.com/content-marketing/) | [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [eCommerce](https://honeypotmarketing.com/ecommerce/) | [Lead Gen](https://honeypotmarketing.com/lead-generation/) | [Paid Ads](https://honeypotmarketing.com/paid/) | [Podcast](https://honeypotmarketing.com/podcast/) | [Small Business](https://honeypotmarketing.com/small-business/) ## [Unleashing Creativity Into Your Digital Marketing Campaigns](https://honeypotmarketing.com/small-business/unleashing-creativity-into-your-digital-marketing-campaigns/) Are your digital marketing campaigns missing that creative spark in driving engagement? There’s a solution for that! With time being… --- ### [Free Download: The Honeypot Guide to B2B Sales & Marketing Alignment](https://honeypotmarketing.com/b2b-sales-marketing-alignment/) **Published:** June 8, 2014 **Author:** The Bee Team **Content:** Organizations with **strong alignment** between sales and marketing teams achieve 20% revenue growth on average annually. By contrast, companies with poor alignment saw revenues decline by 4%. Download the Honeypot Marketing Guide to Sales and Marketing alignment to ensure that you are unifying your sales and marketing efforts for remarkable business results. By reading this guide, you will find out how to: - Set up closed-loop reporting - Define your funnel stages - Implement a service-level agreement (SLA) - Track and hold both teams accountable through dashboards & reporting - Keep the sales and marketing communication flowing --- ### [Cookie Policy (CA)](https://honeypotmarketing.com/cookie-policy-ca/) **Published:** September 21, 2024 **Author:** The Bee Team --- ### [Social Media Monitoring | Reputation Management](https://honeypotmarketing.com/social-media-monitoring/) **Published:** August 20, 2009 **Author:** The Bee Team **Content:** [![An example of a social network diagram.](http://upload.wikimedia.org/wikipedia/commons/thumb/6/68/Social-network.svg/300px-Social-network.svg.png)](http://commons.wikipedia.org/wiki/Image:Social-network.svg)Image via [Wikipedia](http://commons.wikipedia.org/wiki/Image:Social-network.svg) With all of the buzz happening online through major **[social media](http://en.wikipedia.org/wiki/Social_media "Social media") networks** many people are attempting to monitor the landscape of chatter from thousands of people through a litany of free social media monitoring tools. Although from an upfront perspective this might be less expensive there is are a huge set of costs associated: 1. Employee **time factor**. Someone has to run through each of these free tools and consolidate information. 2. Manual consolidation of the information will cause inaccuracies due to **Human Error**. 3. [Key Performance Indicators](http://en.wikipedia.org/wiki/Key_performance_indicator "Key performance indicator") (KPI) will change drastically as **no definable system** is being used to streamline this data. 4. What **Sentiment** is coming from the Social Media Networks? Are you just getting a listing of all the chatter from disjoint social media sources? Again you may have data, but a hodge podge of data doesn’t help? 5. If a negative sentiment arises do you have a means of contacting the individual? How are you going to **store/manage/recontact** that individual in the future. 6. More clearly how are you going to turn that **person on a social network into a customer or a brand advocate?** These points all create a disorganized, disjoint and inaccurate way to track the Buzz on Social Media Networks. Oh, one more thing. We monitor much more than [Social Networks](http://en.wikipedia.org/wiki/Social_network "Social network"). We monitor news sources and specific websites – our service is more than Social Media Monitoring it’s Online Reputaton Management. We have a solution for you. Our [Online Reputation Management Software and Service](https://honeypotmarketing.com/services/reputation-management) will allow you to: 1. Automatically monitor hundreds of Social Media sites. 2. Customize the system to add a specific site of importance to your business. 3. Create a contact in the CRM and attach all of that individual’s buzz into one consolidated record. 4. Create detail, management, executive, and contact reports. Allowing you to take definable action. 5. Define sentiments from the buzz and see an overall Trend. Do your customers see you positively? Negatively? 6. Create brands and brand associations for you company, product line or even an individual. 7. Create actionable reports. You can contact these potential customers, interact and turn them into active customers. Want to see more? Check out an overview of our [Online Reputation Management software and service here](https://honeypotmarketing.com/services/reputation-management). --- ### [Privacy Policy](https://honeypotmarketing.com/privacy-policy/) **Published:** November 26, 2023 **Author:** The Bee Team **Content:** ## Privacy Policy for Honeypot Marketing At Honeypot Marketing, accessible from https://honeypotmarketing.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Honeypot Marketing and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Honeypot Marketing. This policy is not applicable to any information collected offline or via channels other than this website. ## Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. ## Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. ## How we use your information We use the information we collect in various ways, including to: - Provide, operate, and maintain our website - Improve, personalize, and expand our website - Understand and analyze how you use our website - Develop new products, services, features, and functionality - Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes - Send you emails - Find and prevent fraud ## Log Files Honeypot Marketing follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information. ## Cookies and Web Beacons Like any other website, Honeypot Marketing uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information. ## Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of Honeypot Marketing. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Honeypot Marketing, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that Honeypot Marketing has no access to or control over these cookies that are used by third-party advertisers. ## Third Party Privacy Policies Honeypot Marketing’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites. ## CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. ## GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. ## Children’s Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. Honeypot Marketing does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records. --- ### [Our Work](https://honeypotmarketing.com/portfolio-old/) **Published:** August 12, 2013 **Author:** The Bee Team **Content:** ***Lastest Update: April 19, 2015***Welcome to our portfolio of recent work. We’ve shared this with you so you can easily keep up-to-date with our most recent projects and provide you with a resource you can easily share with your colleagues and friends. Enjoy! ## Video Production & Marketing Programs We’re firm believers in the conversion capability of a well thought out Video marketing program. Video marketing is more than creating a single video, it is about understanding your customer lifecycle and telling a story. We then work with you to weave these messages throughout your acquisition, activation, retention and re-activation funnels. The following playlist (powered by Vidyard) highlights selected video marketing and series projects for Second Foundation Consulting, TradeForce Tech and Beertown Public House. ## WorldGaming On-Boarding and Activation Video Series - Complete on-boarding and product explainer video series - Scripted wrote, shot, produced, edited and marketed a 12 part video on-boarding series for a high profile eSports (competitive video gaming) provider - Utilized for on-boarding, customer support and promotion - Distributed via Wistia, YouTube and Facebook Video channels - Integrated into existing on-boarding (new user on-boarding) and re-activation programs. ## Selected Portfolio Examples Our skill set spans a number of core competencies with a focus on connecting marketing to your sales team and increasing your business: 1. Online Marketing strategy. 2. Campaign & Conversion Marketing. 3. Web & Business Analytics (focused on ROI and Revenue tracking). 4. Sales & Marketing Lead Generation 5. Customer Retention Programs 6. Email Marketing. 7. Video Marketing. \[box style=”rounded” border=”full”\] We’ve selected some of our most recent deliverables from the following partners & clients: \[unordered\_list style=”star”\] - Whistle Bear Golf Club - Swearnet + The Trailer Park Boys - Rare Republic - Rock The Bear with Tom Cochrane & Red Rider (Charity Music Festival) - Vidyard - The Charcoal Group of Restaurants - Demeure Travel \[/unordered\_list\] \[/box\] ### Whistle Bear Golf Club Creative, social strategy, communication strategy & execution ![2013-08-12 11.29.11 am](https://honeypotmarketing.com/wp-content/uploads/2013-08-12-11.29.11-am.png "- digital marketing for growing businesses by honeypot marketing") ![2013-08-12 11.28.50 am](https://honeypotmarketing.com/wp-content/uploads/2013-08-12-11.28.50-am.png "- digital marketing for growing businesses by honeypot marketing") ![2013-08-12 11.28.22 am](https://honeypotmarketing.com/wp-content/uploads/2013-08-12-11.28.22-am.png "- digital marketing for growing businesses by honeypot marketing") ### Swearnet + The Trailer Park Boys Business model development, forecasting, tracking, email marketing, social strategy, communication strategy & execution ![swearnet-landing-conversion](https://honeypotmarketing.com/wp-content/uploads/swearnet-landing-conversion.png "- digital marketing for growing businesses by honeypot marketing") ### Rare Republic Business development, conversion optimization, site design, landing page design, user acquisition and retention strategies, email marketing, social strategy, communication strategy & execution ![RR-Business](https://honeypotmarketing.com/wp-content/uploads/RR-Business.png "- digital marketing for growing businesses by honeypot marketing") ![RR-Home](https://honeypotmarketing.com/wp-content/uploads/RR-Home.png "- digital marketing for growing businesses by honeypot marketing") ![RR-Community](https://honeypotmarketing.com/wp-content/uploads/RR-Community.png "- digital marketing for growing businesses by honeypot marketing") ### Rock The Bear with Tom Cochrane & Red Rider Marketing strategy & execution, design, business & conversion analytics, communication strategy: email, social and print/PR communication strategy ![Tom Cochrane Rocks the Bear at Whistle Bear Golf Club -June 9th (20130812)](https://honeypotmarketing.com/wp-content/uploads/Tom-Cochrane-Rocks-the-Bear-at-Whistle-Bear-Golf-Club-June-9th-20130812.png "- digital marketing for growing businesses by honeypot marketing") ### Vidyard Content strategy, inbound marketing strategy & execution, content plan + execution, content creation (video + written). Development of the Vidyard “Thought Leadership” series featuring: Michael Litt, Alan Quarry and other prominent marketing and technology innovators. ![Video in 2013-Mobile, social and interactive (20130812)](https://honeypotmarketing.com/wp-content/uploads/Video-in-2013-Mobile-social-and-interactive-20130812.png "- digital marketing for growing businesses by honeypot marketing") ### The Charcoal Group of Restaurants [Beertown Public House](http://beertown.ca) Social media and inbound strategy + execution, communication strategy, contesting, landing page and video marketing. *YouTube Channel:* (featured video is a Honeypot production) *Beertown Beer Bios:* - Conceived Beertown Beer Bio program as an online lead magnet for patrons and also as a general awareness campaign - Scripted, shot, produced and marketed all 47 Beer Bio videos - Leveraged video assets for new employee training and brand (brewer) partnerships ![thecharcoalgroup - YouTube (20130812)](https://honeypotmarketing.com/wp-content/uploads/thecharcoalgroup-YouTube-20130812.png "- digital marketing for growing businesses by honeypot marketing") ### Demeure Travel Landing page management: wireframe, design, creation, execution, tracking. Email marketing strategy & execution. ![Demeure-goligers](https://honeypotmarketing.com/wp-content/uploads/Demeure-goligers.png "- digital marketing for growing businesses by honeypot marketing") ![Demeure-oviinbyrd](https://honeypotmarketing.com/wp-content/uploads/Demeure-oviinbyrd.png "- digital marketing for growing businesses by honeypot marketing") ![Demeure-deloitte](https://honeypotmarketing.com/wp-content/uploads/Demeure-deloitte.png "- digital marketing for growing businesses by honeypot marketing") ![Demeure-blackfriday](https://honeypotmarketing.com/wp-content/uploads/Demeure-blackfriday.png "- digital marketing for growing businesses by honeypot marketing") ![Demeure-breckenridge](https://honeypotmarketing.com/wp-content/uploads/Demeure-breckenridge.png "- digital marketing for growing businesses by honeypot marketing") --- ### [Google Ads](https://honeypotmarketing.com/google-ads/) **Published:** June 4, 2024 **Author:** The Bee Team **Content:** Placeholder Stub --- ### [Social Media](https://honeypotmarketing.com/social-media/) **Published:** August 5, 2009 **Author:** The Bee Team **Content:** Stub for Social Media Marketing --- ### [Industries](https://honeypotmarketing.com/industries/) **Published:** May 1, 2024 **Author:** The Bee Team **Content:** Specialized Marketing for your industry ## Specialists in Your Industry After 20+ years of digital marketing, we’ve got the experience and the team to work with you to grow your business. Book a Consultation ## Technology + Sales Nuance Technology that enables sales intelligence By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs). Communications that pique interest and engagement By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs). 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Accordions are often utilized for frequently asked questions (FAQs). ## Marketing Strategy Accelerate your business growth with our comprehensive digital advertising management solution, where we expertly manage and optimize your **paid search advertising**, **social media advertising** and **programmatic advertising** programs. ## Marketing Technology Accelerate your business growth with our comprehensive digital advertising management solution, where we expertly manage and optimize your **paid search advertising**, **social media advertising** and **programmatic advertising** programs. ## Account Based Marketing Accelerate your business growth with our comprehensive digital advertising management solution, where we expertly manage and optimize your **paid search advertising**, **social media advertising** and **programmatic advertising** programs. ## Ads Management Accelerate your business growth with our comprehensive digital advertising management solution, where we expertly manage and optimize your **paid search advertising**, **social media advertising** and **programmatic advertising** programs. ## Social Media Management Accelerate your business growth with our comprehensive digital advertising management solution, where we expertly manage and optimize your **paid search advertising**, **social media advertising** and **programmatic advertising** programs. ## Email & SMS Marketing Accelerate your business growth with our comprehensive digital advertising management solution, where we expertly manage and optimize your **paid search advertising**, **social media advertising** and **programmatic advertising** programs. ## Creative Design Accelerate your business growth with our comprehensive digital advertising management solution, where we expertly manage and optimize your **paid search advertising**, **social media advertising** and **programmatic advertising** programs. ## Content Strategy Accelerate your business growth with our comprehensive digital advertising management solution, where we expertly manage and optimize your **paid search advertising**, **social media advertising** and **programmatic advertising** programs. --- ### [Ads Management](https://honeypotmarketing.com/ads-management/) **Published:** August 5, 2009 **Author:** The Bee Team **Content:** # Ads Management Your customers are using Google and Microsoft to find your business. We’ll ensure you’re visible to potential customers and they take notice of your brand, consider your offerings and take action. Get Started Call Us ![](https://www.gstatic.com/marketing-cms/assets/images/9e/27/25b0f0ff475393c9c9d4743045c6/homepage-hero-1.png=n-w1232-h692-rw) --- ### [Courses](https://honeypotmarketing.com/courses/) **Published:** January 29, 2021 **Author:** The Bee Team **Content:** ###### Courses # Explore our courses and grow your income Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-christina-morillo-1181534-1.png "pexels-christina-morillo-1181534 - digital marketing for growing businesses by honeypot marketing") ### Use the code “discount” to get a $20 discount per month! I assist learners in finding new effective belief and get rid of the outdated, discouraged and irrelevant life attitudes. 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I assist learners in finding new effective belief and get rid of the outdated, discouraged and irrelevant life attitudes. You’re upgrading to be a better you. get started today ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/logo-20.png "logo-20 - digital marketing for growing businesses by honeypot marketing") ###### Building ## Let’s get building your web presence properly! - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/logo-9.png "logo-9 - digital marketing for growing businesses by honeypot marketing") #### Web Hosting Their templates make everything so, so much easier! Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. get started today - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/logo-6.png "logo-6 - digital marketing for growing businesses by honeypot marketing") #### Web Hosting Their templates make everything so, so much easier! 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Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. get started today ###### MARKETING​ ## Check it out and give your audience the experience they want​ ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/logo-10.png "logo-10 - digital marketing for growing businesses by honeypot marketing") ##### Analytics​ Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. get started today ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/logo-6.png "logo-6 - digital marketing for growing businesses by honeypot marketing") ##### Branding​ Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. get started today ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/logo-8.png "logo-8 - digital marketing for growing businesses by honeypot marketing") ##### Statistics Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. get started today --- ### [Dashboard](https://honeypotmarketing.com/dashboard/) **Published:** February 2, 2021 **Author:** The Bee Team **Content:** ### Get started now with business coaching​ Lorem ipsum dolor sit amet, consectetur adipiscing elit. get started today ## Manage my account​ ## Go to Roadmap ## Contact Support ## Log out ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/icon-6.png "icon-6 - digital marketing for growing businesses by honeypot marketing") ##### Course Library​ Ut elit tellus, luctus nec ullamcorper mattis. 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As… - [ ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Google-BUsiness-Profile-Podcast.png "google-business-profile-podcast.png - digital marketing for growing businesses by honeypot marketing") ](https://honeypotmarketing.com/podcast/local-business-google-business-profiles/) [Podcast](https://honeypotmarketing.com/podcast/) | [Small Business](https://honeypotmarketing.com/small-business/) ### [Unlocking The Power of Google Business Profiles for Local Businesses](https://honeypotmarketing.com/podcast/local-business-google-business-profiles/) Welcome back to Digital Marketing from the Trenches – Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did… - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/banner-3.png "banner-3 - digital marketing for growing businesses by honeypot marketing") #### Having problems? need help with your account? 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Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibu. What are the admissions requirements ? Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Does Educavo offer free courses? Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. What is the transfer application process? Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. What is distance education? Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. 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Elementum curabitur vitae nunc sed velit dignissim sodales. 1.2 M ##### Clients worldwide Lorem ipsum dolor sit amet, consectetur adipiscing elit. 25 + ##### Skilled experts Lorem ipsum dolor sit amet, consectetur adipiscing elit. ##### MARKETING ###### 92% ##### WEb development ###### 88% ##### ui/ux ###### 92% ###### Company Milestones ## Meet the people who make it all possible ##### Business Model Lorem ipsum dolor sit amet, consectetur adipiscing elit. ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-christina-morillo-1181534-1.png "pexels-christina-morillo-1181534 - digital marketing for growing businesses by honeypot marketing") --- 2009 2015 --- ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/Layer-0-1.png "layer-0 - digital marketing for growing businesses by honeypot marketing") ##### First Client​ Lorem ipsum dolor sit amet, consectetur adipiscing elit. ##### Marketing Strategy​ Lorem ipsum dolor sit amet, consectetur adipiscing elit. ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/Layer-1.png "layer 1 - digital marketing for growing businesses by honeypot marketing") --- 2017 2021 --- ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-christina-morillo-1181622-1.png "pexels-christina-morillo-1181622 - digital marketing for growing businesses by honeypot marketing") ##### Solid Team Lorem ipsum dolor sit amet, consectetur adipiscing elit. [](https://www.youtube.com/watch?v=XHOmBV4js_E) ## Are you ready? Claim your free account now. sign up ### Meet the people who make it all possible Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. go to gallery - [![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-thisisengineering-3862603.png "pexels-thisisengineering-3862603 - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-thisisengineering-3862603.png) - [![](https://honeypotmarketing.com/wp-content/uploads/2021/01/Layer-0.png "layer 0 - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/2021/01/Layer-0.png) - [![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-christina-morillo-1181622.png "pexels-christina-morillo-1181622 - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-christina-morillo-1181622.png) - [![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-christina-morillo-1181534.png "pexels-christina-morillo-1181534 - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-christina-morillo-1181534.png) --- ### [Privacy Policy](https://honeypotmarketing.com/privacy-policy-2/) **Published:** December 17, 2022 **Author:** The Bee Team **Content:** # Privacy Policy for Honeypot Marketing At Honeypot Marketing, accessible from https://honeypotmarketing.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Honeypot Marketing and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Honeypot Marketing. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the [Free Privacy Policy Generator](https://www.privacypolicygenerator.info/). ## Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. ## Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. ## How we use your information We use the information we collect in various ways, including to: - Provide, operate, and maintain our website - Improve, personalize, and expand our website - Understand and analyze how you use our website - Develop new products, services, features, and functionality - Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes - Send you emails - Find and prevent fraud ## Log Files Honeypot Marketing follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information. ## Cookies and Web Beacons Like any other website, Honeypot Marketing uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information. ## Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of Honeypot Marketing. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Honeypot Marketing, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that Honeypot Marketing has no access to or control over these cookies that are used by third-party advertisers. ## Third Party Privacy Policies Honeypot Marketing’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites. ## CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. ## GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. ## Children’s Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. Honeypot Marketing does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records. --- ### [Incident Report](https://honeypotmarketing.com/incident-report/) **Published:** December 7, 2021 **Author:** The Bee Team **Content:** --- ### [Web Design Questionairre](https://honeypotmarketing.com/web-design-questionairre/) **Published:** March 1, 2021 **Author:** The Bee Team **Content:** --- ### [Roadmap](https://honeypotmarketing.com/roadmap/) **Published:** February 1, 2021 **Author:** The Bee Team **Content:** ###### ROADMAP​​ # A brighter life with our simple program​ Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. --- ###### Step 1 #### Goal Setting​ Lorem ipsum dolor sit amet, consectetur adipiscing elit. --- ###### Step 2 #### Explore Lorem ipsum dolor sit amet, consectetur adipiscing elit. --- ###### Step 3 #### Discover Lorem ipsum dolor sit amet, consectetur adipiscing elit. --- ###### Step 4 #### Action Plan Lorem ipsum dolor sit amet, consectetur adipiscing elit. ###### ROADMAP FOR AN ENTREPRENEUR ## The detailed roadmap for building and running a business​ Who’s our ideal buyer? What’s their most urgent need? Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. Dictum at tempor commodo ullamcorper. Faucibus ornare suspendisse sed nisi lacus sed viverra tellus. Id volutpat lacus laoreet non curabitur. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. In nibh mauris cursus mattis molestie a iaculis. Viverra nam libero justo laoreet. Amet porttitor eget dolor morbi non. Conduct customer interviews for qualitative validation of stated hypotheses. Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. Dictum at tempor commodo ullamcorper. Faucibus ornare suspendisse sed nisi lacus sed viverra tellus. Id volutpat lacus laoreet non curabitur. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. In nibh mauris cursus mattis molestie a iaculis. Viverra nam libero justo laoreet. Amet porttitor eget dolor morbi non. Design and run an experiment with a paid solution to quantitatively test qualitatively validated hypotheses. Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. Dictum at tempor commodo ullamcorper. Faucibus ornare suspendisse sed nisi lacus sed viverra tellus. Id volutpat lacus laoreet non curabitur. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. In nibh mauris cursus mattis molestie a iaculis. Viverra nam libero justo laoreet. Amet porttitor eget dolor morbi non. Create product designs and user flow based on insights from the last two stages. Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. Dictum at tempor commodo ullamcorper. Faucibus ornare suspendisse sed nisi lacus sed viverra tellus. Id volutpat lacus laoreet non curabitur. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. In nibh mauris cursus mattis molestie a iaculis. Viverra nam libero justo laoreet. Amet porttitor eget dolor morbi non. Share and validate designs with interviewed customers. Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. Dictum at tempor commodo ullamcorper. Faucibus ornare suspendisse sed nisi lacus sed viverra tellus. Id volutpat lacus laoreet non curabitur. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. In nibh mauris cursus mattis molestie a iaculis. Viverra nam libero justo laoreet. Amet porttitor eget dolor morbi non. Build the core features of the apps based on the previous stage. Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. Dictum at tempor commodo ullamcorper. Faucibus ornare suspendisse sed nisi lacus sed viverra tellus. Id volutpat lacus laoreet non curabitur. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. In nibh mauris cursus mattis molestie a iaculis. Viverra nam libero justo laoreet. Amet porttitor eget dolor morbi non. Invest in customer acquisition based on validated customer acquisition channel. Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. Dictum at tempor commodo ullamcorper. Faucibus ornare suspendisse sed nisi lacus sed viverra tellus. Id volutpat lacus laoreet non curabitur. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. In nibh mauris cursus mattis molestie a iaculis. Viverra nam libero justo laoreet. Amet porttitor eget dolor morbi non. Launch the apps with paying customers. Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. Dictum at tempor commodo ullamcorper. Faucibus ornare suspendisse sed nisi lacus sed viverra tellus. Id volutpat lacus laoreet non curabitur. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. In nibh mauris cursus mattis molestie a iaculis. Viverra nam libero justo laoreet. Amet porttitor eget dolor morbi non. ###### Join The Community ## Learn proven online business concepts and strategies for audience and income growth subscribe now --- ### [Book Page](https://honeypotmarketing.com/book-page/) **Published:** January 28, 2021 **Author:** The Bee Team **Content:** # Read my books & start a new life Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Buy On the Amazon - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/Book.png "book - digital marketing for growing businesses by honeypot marketing") Available now on: - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/logo-5.png "logo-5 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/logo-6.png "logo-6 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/logo-10.png "logo-10 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/logo-9.png "logo-9 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/logo-11.png "logo-11 - digital marketing for growing businesses by honeypot marketing") ###### PRAISE FOR THE BOOK ## What writers say about our book - > Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/01-150x150.jpg "01 - digital marketing for growing businesses by honeypot marketing - digital marketing for growing businesses by honeypot marketing") **Lisa Brown** Designer - > Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/02-150x150.jpg "02 - digital marketing for growing businesses by honeypot marketing - digital marketing for growing businesses by honeypot marketing") **charles lee** Entrepreneur - > Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/03-150x150.jpg "03 - digital marketing for growing businesses by honeypot marketing - digital marketing for growing businesses by honeypot marketing") **blaine lyman** Investor - > Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/04-150x150.jpg "04 - digital marketing for growing businesses by honeypot marketing - digital marketing for growing businesses by honeypot marketing") **mary laclair** Developer [](https://www.youtube.com/watch?v=XHOmBV4js_E) ## Watch the official book trailer Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Buy On the Amazon --- ### [Library](https://honeypotmarketing.com/library/) **Published:** January 27, 2021 **Author:** The Bee Team **Content:** ###### Library # A free source of knowledge for you every day. Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. AllAccount Based MarketingAIAnalyticsAutomationB2BBrandingCASLContent MarketingConversion OptimizationDigital MarketingeCommerceEmail MarketingGoogle AdsGrowth HackingHow ToInfluencer MarketingLead GenMarketingNewsPaid AdsPodcastPress RoomPublic RelationsReputation ManagementSEOShopifySmall BusinessSocial MediaUser ExperienceVideoWeb DevelopmentWinlocal ## [Agile vs Waterfall: Can We Get the Detailed Task List?](https://honeypotmarketing.com/marketing/agile-vs-waterfall/) Posted on 23 January 2026 · By [The Bee Team](https://honeypotmarketing.com/author/bee-team/) “Can We Get the Detailed Task List?” This question comes up on almost every project we run. “Can you send us the full task list so we can track progress?” It’s a fair question. A logical one, even. Most teams are used to seeing a long checklist that maps out everything from kickoff to launch….[Read More Agile vs Waterfall: Can We Get the Detailed Task List?](https://honeypotmarketing.com/marketing/agile-vs-waterfall/) [![What are the differences between B2B and ABM?](https://honeypotmarketing.com/wp-content/uploads/2024/10/B2B-and-ABM-Differences-1-1024x576.png "b2b and abm differences - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/business-to-business/what-are-the-differences-between-b2b-and-abm-marketing/) ## [What are the Differences between B2B and ABM Marketing?](https://honeypotmarketing.com/business-to-business/what-are-the-differences-between-b2b-and-abm-marketing/) Posted on 24 October 2024 · By [The Bee Team](https://honeypotmarketing.com/author/bee-team/) In this episode of “Digital Marketing from the Trenches,” your co-hosts Dan Nedelko and Joseph DellaVecchia discuss the differences between Account-Based Marketing (ABM) and Business-to-Business (B2B) marketing. The Differences Between ABM and B2B Sales and Marketing B2B is a subset of ABM, emphasizing the importance of understanding ideal customer profiles and target accounts. While ABM…[Read More What are the Differences between B2B and ABM Marketing?](https://honeypotmarketing.com/business-to-business/what-are-the-differences-between-b2b-and-abm-marketing/) [![How to create a company culture with remote teams](https://honeypotmarketing.com/wp-content/uploads/2024/10/Show-a-team-of-people-each-at-their-own-computers-on-a-remote-conference-call-having-fun-and-looking-1024x585.jpeg "fostering company culture in remote teams - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/marketing/company-culture-remote-teams/) ## [Building Company Culture for Remote Teams](https://honeypotmarketing.com/marketing/company-culture-remote-teams/) Posted on 13 October 2024 · By [The Bee Team](https://honeypotmarketing.com/author/bee-team/) Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company’s success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us…[Read More Building Company Culture for Remote Teams](https://honeypotmarketing.com/marketing/company-culture-remote-teams/) [![Business-to-business sales stories and lessons from Account Based Marketing Experts](https://honeypotmarketing.com/wp-content/uploads/2024/10/Reading-Reddit-Sales-and-Marketing-Stories-1024x576.png "reading reddit sales and marketing stories - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/podcast/b2b-sales-lessons/) ## [Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories](https://honeypotmarketing.com/podcast/b2b-sales-lessons/) Posted on 1 October 2024 · By [The Bee Team](https://honeypotmarketing.com/author/bee-team/) We’re back with a new episode of Digital Marketing from the Trenches – Live at the Hive and this week, we’re reading Reddit Sales and Marketing Stories. For those of you not in the know, Reddit is one of the most magical places on the internet, where regular folks like you and I can ask…[Read More Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories](https://honeypotmarketing.com/podcast/b2b-sales-lessons/) [![](https://honeypotmarketing.com/wp-content/uploads/2024/09/ABM-for-Sales-Teams-Introduction-1024x576.png "abm for sales teams - introduction - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/abm/account-based-marketing-for-b2b/) ## [Account Based Marketing for B2B Sales Teams – An Introduction](https://honeypotmarketing.com/abm/account-based-marketing-for-b2b/) Posted on 18 September 2024 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we’ll summarize key points discussed in this insightful podcast and…[Read More Account Based Marketing for B2B Sales Teams – An Introduction](https://honeypotmarketing.com/abm/account-based-marketing-for-b2b/) [![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Google-BUsiness-Profile-Podcast-1024x576.png "google-business-profile-podcast.png - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/podcast/local-business-google-business-profiles/) ## [Unlocking The Power of Google Business Profiles for Local Businesses](https://honeypotmarketing.com/podcast/local-business-google-business-profiles/) Posted on 9 September 2024 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Welcome back to Digital Marketing from the Trenches – Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days? Google Business Profiles offer features like reviews, direct calls, and…[Read More Unlocking The Power of Google Business Profiles for Local Businesses](https://honeypotmarketing.com/podcast/local-business-google-business-profiles/) [![](https://honeypotmarketing.com/wp-content/uploads/2024/05/pexels-karolina-grabowska-4491461-1024x683.jpg "pexels-karolina-grabowska-4491461 - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/news/personalized-sales-video-formats/) ## [The Most Effective Personalized Sales Video Formats](https://honeypotmarketing.com/news/personalized-sales-video-formats/) Posted on 9 May 2024 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Creating personalized sales videos can mean a lot of things to sales and marketing professionals. Depending on the stage of your relationship with that Ideal Customer and Target Account, your videos could be: Here are a number of real world examples, all with lengths between 1 and 6 minutes depending on the position in the…[Read More The Most Effective Personalized Sales Video Formats](https://honeypotmarketing.com/news/personalized-sales-video-formats/) [![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-fauxels-3184429-1024x683.jpg "pexels-fauxels-3184429 - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/shopify/chargebacks-for-shopify-store/) ## [The Dangers of Chargebacks for Shopify Store Owners](https://honeypotmarketing.com/shopify/chargebacks-for-shopify-store/) Posted on 16 March 2023 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Too Long, Didn’t Read (TL;DR) What is a Chargeback? A chargeback is a consumer protection mechanism in which a customer disputes a charge on their credit or debit card, requesting the issuing bank to reverse the transaction and refund their money. This typically occurs when a customer experiences issues such as unauthorized transactions, non-delivery of…[Read More The Dangers of Chargebacks for Shopify Store Owners](https://honeypotmarketing.com/shopify/chargebacks-for-shopify-store/) [![](https://honeypotmarketing.com/wp-content/uploads/2022/08/K7le_2MQudI-HD-1024x576.jpg "k7le_2mqudi-hd - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/digital-marketing/b2b-marketing-tips-that-work-in-2024-content-seo-social-and-authenticity/) ## [B2B Marketing Tips: Content, SEO, Social, and Authenticity](https://honeypotmarketing.com/digital-marketing/b2b-marketing-tips-that-work-in-2024-content-seo-social-and-authenticity/) Posted on 5 August 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Is your content not performing as well as you’d hoped? Simply creating content and releasing it doesn’t guarantee success for your business. Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer’s journey.In this episode, we are joined by our special guest, Ken Marshall,…[Read More B2B Marketing Tips: Content, SEO, Social, and Authenticity](https://honeypotmarketing.com/digital-marketing/b2b-marketing-tips-that-work-in-2024-content-seo-social-and-authenticity/) [![](https://honeypotmarketing.com/wp-content/uploads/2022/07/0ux06C65SCg-HD-1024x576.jpg "0ux06c65scg-hd - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/branding/the-anatomy-of-a-rebrand-humanizing-a-tech-brand/) ## [The Anatomy of a Rebrand: Humanizing a Tech Brand](https://honeypotmarketing.com/branding/the-anatomy-of-a-rebrand-humanizing-a-tech-brand/) Posted on 29 July 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) When your business grows and expands from its original design, customers new or old can become confused by the change and unsure of the direction you’re heading in. Your company may need to redefine itself to reduce complexity, and the best way to do that is through a rebrand. In this episode, we are joined…[Read More The Anatomy of a Rebrand: Humanizing a Tech Brand](https://honeypotmarketing.com/branding/the-anatomy-of-a-rebrand-humanizing-a-tech-brand/) [![](https://honeypotmarketing.com/wp-content/uploads/2022/07/rGBa48Jfrb4-HD-1024x576.jpg "rgba48jfrb4-hd - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/seo/seo-fundamentals-and-the-future-of-search-for-business/) ## [SEO Fundamentals and the Future of Search for Business](https://honeypotmarketing.com/seo/seo-fundamentals-and-the-future-of-search-for-business/) Posted on 22 July 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) It can undoubtedly be frustrating when your business or website comes up at the bottom of a search.That’s exactly why you need proper SEO optimization to increase traffic to your site and climb the search engine ranks to be visible to potential clients.In this episode, we’ll be talking to Vikas Singal, an entrepreneur, Professional SEO…[Read More SEO Fundamentals and the Future of Search for Business](https://honeypotmarketing.com/seo/seo-fundamentals-and-the-future-of-search-for-business/) [![](https://honeypotmarketing.com/wp-content/uploads/2022/07/hn9aPb-ljr8-HD-1024x576.jpg "hn9apb-ljr8-hd - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/branding/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana/) ## [Beyond Brand Mentions with Angeley Mullins from Latana](https://honeypotmarketing.com/branding/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana/) Posted on 15 July 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) It’s no easy task connecting your brand to a targeted demographic without the right tools. That’s where the power of target market research and data analytics comes in! In this episode, we’ll talk to Angeley Mullins, CMO & CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets,…[Read More Beyond Brand Mentions with Angeley Mullins from Latana](https://honeypotmarketing.com/branding/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana/) [![Medical Practice Marketing](https://honeypotmarketing.com/wp-content/uploads/2022/06/medical-practice-digital-marketing-1024x576.jpg "digital marketing for practices, health wellness, marketing - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/seo/how-seo-digital-ads-and-specialty-marketing-strategies-can-help-grow-practices/) ## [How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices](https://honeypotmarketing.com/seo/how-seo-digital-ads-and-specialty-marketing-strategies-can-help-grow-practices/) Posted on 24 June 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) It’s true that everyone needs healthcare, so why would medical professionals consider marketing? With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business. In this episode, we’ll be talking to Justin Knott, CEO of Intrepy Healthcare Marketing. Justin is a speaker, podcaster, and content creator…[Read More How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices](https://honeypotmarketing.com/seo/how-seo-digital-ads-and-specialty-marketing-strategies-can-help-grow-practices/) [![Jar Audio Power of Podcasting for Brands](https://honeypotmarketing.com/wp-content/uploads/2022/06/podcasting-building-brand-jar-audio-1024x576.jpg "podcasting-building-brand-jar-audio - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/podcast/the-power-of-podcasting-for-building-your-brand/) ## [The Power of Podcasting for Building Your Brand](https://honeypotmarketing.com/podcast/the-power-of-podcasting-for-building-your-brand/) Posted on 17 June 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience. It can feel robotic, scripted, or even disingenuous. So what’s a good solution? In this episode, we’ll be talking to Roger Nairn, Co-Founder, and CEO of JAR Audio. Podcasting can engage listeners by delivering value…[Read More The Power of Podcasting for Building Your Brand](https://honeypotmarketing.com/podcast/the-power-of-podcasting-for-building-your-brand/) [![Tyler Lessard](https://honeypotmarketing.com/wp-content/uploads/2022/06/DnBd5tzBBYQ-HD-1-1024x576.jpg "tyler lessard - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/podcast/pushing-sellers-marketers-out-of-their-comfort-zones-with-video-humour/) ## [Pushing Out of Your Comfort Zones With Video & Humour](https://honeypotmarketing.com/podcast/pushing-sellers-marketers-out-of-their-comfort-zones-with-video-humour/) Posted on 10 June 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Is there anything worse than dry, boring, or stale content being pushed out to social media channels?Well…yeah of course there is, but it’s still cringy. The key is: to blend video content and humour to spark engagement with your audience.And no.You don’t have to be a comedian to use humour. What’s on Tap? We’ll look at…[Read More Pushing Out of Your Comfort Zones With Video & Humour](https://honeypotmarketing.com/podcast/pushing-sellers-marketers-out-of-their-comfort-zones-with-video-humour/) ## [Selling Complex B2B Solutions and Fostering Relationships](https://honeypotmarketing.com/abm/sell-complex-solutions-and-foster-relationships/) Posted on 20 May 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Have you ever wondered what goes into the engagement process of the B2B space?The world of B-2-B solutions can be very intricate.Selling in the B2B space is very different than B2C or product-driven spaces. Relationships are complex, every engagement is unique and requires a more complex team of stakeholders. Joining us on this week’s Live…[Read More Selling Complex B2B Solutions and Fostering Relationships](https://honeypotmarketing.com/abm/sell-complex-solutions-and-foster-relationships/) ## [Unlocking the Power of Automation to Scale Content Creation](https://honeypotmarketing.com/digital-marketing/unlocking-the-power-of-automation-to-scale-content-creation/) Posted on 13 May 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) You’ve probably heard the well-worn term “Time is money”. With content marketing, a lot of time can be burned on simple or repetitive tasks.That’s where the power of automation comes in…Content automation can help your team’s workflow, allowing them to focus on vital sales and marketing strategies to bring in those new and returning customers….[Read More Unlocking the Power of Automation to Scale Content Creation](https://honeypotmarketing.com/digital-marketing/unlocking-the-power-of-automation-to-scale-content-creation/) ## [Email Isn’t Dead, The Way We Think About It Is](https://honeypotmarketing.com/email-marketing/email-marketing/) Posted on 9 May 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) You’ve probably heard that nasty rumour that email marketing is either dead or on the decline. Spoiler alert, it’s not! Hundreds of thousands of small businesses harness the power of email marketing every day.Statistics prove that email marketing remains one of the best ways for businesses to engage with their audiences. Let’s dive in and…[Read More Email Isn’t Dead, The Way We Think About It Is](https://honeypotmarketing.com/email-marketing/email-marketing/) ## [Unleashing Creativity Into Your Digital Marketing Campaigns](https://honeypotmarketing.com/small-business/unleashing-creativity-into-your-digital-marketing-campaigns/) Posted on 2 May 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Are your digital marketing campaigns missing that creative spark in driving engagement? There’s a solution for that! With time being an important factor in everyone’s lives, they are often too busy to hold attention for very long. That’s where providing a hook comes in! By creating engaging graphics and videos, you have an opportunity to…[Read More Unleashing Creativity Into Your Digital Marketing Campaigns](https://honeypotmarketing.com/small-business/unleashing-creativity-into-your-digital-marketing-campaigns/) [![Group of People in Art Exhibit](https://honeypotmarketing.com/wp-content/uploads/2024/08/group-of-people-in-art-exhibit-716281-1024x683.jpg "photo by 祝 鹤槐 - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/abm/promoting-live-hybrid-and-virtual-events-effectively-in-a-social-world/) ## [Promoting Live and Virtual Events Effectively in a Social World](https://honeypotmarketing.com/abm/promoting-live-hybrid-and-virtual-events-effectively-in-a-social-world/) Posted on 25 April 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Over the past couple of years, all events have been virtual; now that things are opening up, many businesses are opting for Hybrid events. Why? There’s an added flexibility for your customers and prospects who may not be able to attend in person. It also adds a new revenue stream for lower-cost virtual attendees if…[Read More Promoting Live and Virtual Events Effectively in a Social World](https://honeypotmarketing.com/abm/promoting-live-hybrid-and-virtual-events-effectively-in-a-social-world/) [![A Woman Using Smartphone and Ring Light](https://honeypotmarketing.com/wp-content/uploads/2024/08/a-woman-using-smartphone-and-ring-light-7480538-1024x683.jpg "photo by mart production - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/social-media/tiktok-for-business/) ## [Unleashing the Power of TikTok for Your Business – How to Get Started and Grow](https://honeypotmarketing.com/social-media/tiktok-for-business/) Posted on 11 April 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) How can social media help businesses grow their reach across multiple channels while maintaining an active presence? The vast majority of users on TikTok are in the United States, with almost half using it daily. A recent study found that people spend 8 out of 10 minutes playing around and engaging with content from other…[Read More Unleashing the Power of TikTok for Your Business – How to Get Started and Grow](https://honeypotmarketing.com/social-media/tiktok-for-business/) ## [Boost Your Shopify Sales Using Social Media eCommerce Features](https://honeypotmarketing.com/shopify/shopify-sales-social-commerce/) Posted on 4 April 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Looking for ways to increase your sales on your Shopify Store? We’ve got you covered! We’ll show you many unknown features of eCommerce that will help boost your sales! Let’s dive in! What’s Working? Integrating Facebook with Shopify Steps to begin integrating your shop: Step 1: Install the Facebook Channel Step 2: Select Facebook Shop…[Read More Boost Your Shopify Sales Using Social Media eCommerce Features](https://honeypotmarketing.com/shopify/shopify-sales-social-commerce/) [![Low angle of positive ethnic female blogger shooting video on cellphone on tripod with shining lamp](https://honeypotmarketing.com/wp-content/uploads/2024/08/low-angle-of-positive-ethnic-female-blogger-shooting-video-on-cellphone-on-tripod-with-shining-lamp-6347558-1024x683.jpg "photo by liza summer - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/social-media/social-media-hacks/) ## [Top Social Media Hacks to Drastically Boost Audience Engagement & Views](https://honeypotmarketing.com/social-media/social-media-hacks/) Posted on 28 March 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Are your social posts not getting the attention you hoped for? We can show you how to make the best out of your social media engagement with these hacks. Let’s dive in! What’s Working? Reposting Your Content Properly Reposting your content is a free way to increase its ROI, get more traffic, and save…[Read More Top Social Media Hacks to Drastically Boost Audience Engagement & Views](https://honeypotmarketing.com/social-media/social-media-hacks/) ## [Beyond Lead Gen: How to Engage Your Leads and Prospects](https://honeypotmarketing.com/lead-generation/beyond-lead-gen-how-to-engage-your-leads-and-prospects/) Posted on 21 March 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) You wouldn’t ask someone to marry you on the first date, would you? Then why do some businesses ask for a sale before they’ve built trust? We can help show you how to provide a service to go above and beyond with lead gen by engaging your leads. Let’s dive in! What’s Working? Example Scenario Engage Your Leads…[Read More Beyond Lead Gen: How to Engage Your Leads and Prospects](https://honeypotmarketing.com/lead-generation/beyond-lead-gen-how-to-engage-your-leads-and-prospects/) ## [Drive Growth Like a Boss by Repurposing Content](https://honeypotmarketing.com/small-business/drive-growth-like-a-boss-by-repurposing-content/) Posted on 15 March 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Imagine you’re cleaning out your home, refreshing the space for spring, only to find some old clothing or piece of tech that hasn’t been touched in an eternity. Now that they’ve outlived their usage, do you throw these items away or find a creative new use for them? If you’re prudent, it’s the latter. Ditto…[Read More Drive Growth Like a Boss by Repurposing Content](https://honeypotmarketing.com/small-business/drive-growth-like-a-boss-by-repurposing-content/) ## [5 Steps to Creating an Omnichannel Strategy for your E-commerce Store](https://honeypotmarketing.com/video/ecommerce-omnichannel-strategy/) Posted on 7 March 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) You’ve built your online store, made sure that your mobile experience is strong, and developed a social media presence; by all accounts, you are doing everything right, so why are your customers not converting? One of the number one reasons is a lack of consistency across all your channels. With an omnichannel approach, you can…[Read More 5 Steps to Creating an Omnichannel Strategy for your E-commerce Store](https://honeypotmarketing.com/video/ecommerce-omnichannel-strategy/) ## [The 5 Dos and 5 Don’ts Of Social Media For Small Businesses](https://honeypotmarketing.com/winlocal/5-dos-and-5-donts-social-media-for-small-businesses/) Posted on 28 February 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) While there’s no wrong way to eat a Reese’s, there are some things you shouldn’t do on social media. So if you are a Social Media Manager or running your small business account, how do you ensure that you provide an enjoyable and informative experience for your audience? You follow our list of the 5 Dos…[Read More The 5 Dos and 5 Don’ts Of Social Media For Small Businesses](https://honeypotmarketing.com/winlocal/5-dos-and-5-donts-social-media-for-small-businesses/) ## [The Future of Digital Advertising – What You Need To Know](https://honeypotmarketing.com/video/the-future-of-digital-advertising-what-you-need-to-know/) Posted on 22 February 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple’s Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google’s announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took…[Read More The Future of Digital Advertising – What You Need To Know](https://honeypotmarketing.com/video/the-future-of-digital-advertising-what-you-need-to-know/) ## [Shoppable Livestreams for Ecommerce](https://honeypotmarketing.com/video/shoppable-livestreams-for-ecommerce/) Posted on 15 February 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) 🎵 I see it 🎵 I like it 🎵 I want it 🎵 I got it 🎵 Well, Ariana must have known the future of eCommerce all along!As brands large and small look for new and engaging ways to connect with their audience, Livestream shopping is shaping up to be the next massive trend in e-commerce.We now have new ways to reach and…[Read More Shoppable Livestreams for Ecommerce](https://honeypotmarketing.com/video/shoppable-livestreams-for-ecommerce/) ## [How to Make Content that Drives Conversions and Leads](https://honeypotmarketing.com/video/how-to-make-content-that-drives-conversions-and-leads/) Posted on 7 February 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Creating content is great, but it needs to have a purpose for your audience. Is it going to provide them with something useful? If you want conversion and leads, the content has to be right. Want to know how to make content that drives conversions and leads? Let’s dive in! What’s working? Understanding the Persona…[Read More How to Make Content that Drives Conversions and Leads](https://honeypotmarketing.com/video/how-to-make-content-that-drives-conversions-and-leads/) [![Clowns Playing on Stage](https://honeypotmarketing.com/wp-content/uploads/2024/08/clowns-playing-on-stage-18652033-1024x683.jpg "photo by saulo leite - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/social-media/driving-content-engagement-with-video-and-humour/) ## [Driving Content Engagement With Video and Humour](https://honeypotmarketing.com/social-media/driving-content-engagement-with-video-and-humour/) Posted on 1 February 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Knock knock. Who’s there? Honeydew. Honeydew who? Honeydew, you wanna dance? OK, so it’s not the BEST joke in the world, but we bet you got a SMILE on your face or possibly a good eye roll or two. Laughter truly is the best medicine, and it’s also one way you can drive engagement on…[Read More Driving Content Engagement With Video and Humour](https://honeypotmarketing.com/social-media/driving-content-engagement-with-video-and-humour/) ## [How to Protect Your WordPress Site From Hackers: Plugins, Backups, and More](https://honeypotmarketing.com/small-business/how-to-protect-your-wordpress-site-from-hackers-plugins-backups-and-more/) Posted on 25 January 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) You’ve worked hard to create your website, investing time and energy in keeping the content up-to-date and relevant for your audience. If you’ve chosen WordPress as a platform, awesome! It can be a secure platform and is one of the most popular CMS options in the world. You’ll need to put in place additional essential…[Read More How to Protect Your WordPress Site From Hackers: Plugins, Backups, and More](https://honeypotmarketing.com/small-business/how-to-protect-your-wordpress-site-from-hackers-plugins-backups-and-more/) ## [6 Cool SEMRush “Tricks” To Unlock Your Marketing Potential](https://honeypotmarketing.com/seo/6-cool-semrush-tricks-to-unlock-your-marketing-potential/) Posted on 18 January 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Grabbing the top position in Google is a world of struggle. No matter your field of business, you need an advanced tool to monitor your SEO through every step. This is where SEMRush comes into the picture. SEMRush is a robust platform that allows you to look into your competitors and help you stay on top of…[Read More 6 Cool SEMRush “Tricks” To Unlock Your Marketing Potential](https://honeypotmarketing.com/seo/6-cool-semrush-tricks-to-unlock-your-marketing-potential/) [![Tablet, Camera and Accessories](https://honeypotmarketing.com/wp-content/uploads/2024/08/tablet-camera-and-accessories-17767834-1024x683.jpg "photo by jovan vasiljević - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/winlocal/free-apps-content-creation/) ## [14 Incredible Free Apps that will Unleash Your Content Creation Superpowers](https://honeypotmarketing.com/winlocal/free-apps-content-creation/) Posted on 10 January 2022 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Are you looking to step up your content creation game? Thankfully, there are now a bunch of tools out there to make these jobs easier for us all. But how do you choose the best apps to meet your marketing efforts? Truth be told, there are a few elements to consider: features, prices, and purpose….[Read More 14 Incredible Free Apps that will Unleash Your Content Creation Superpowers](https://honeypotmarketing.com/winlocal/free-apps-content-creation/) ## [2021 Digital Marketing Trends in Review and What’s in Store for 2022](https://honeypotmarketing.com/video/2021-digital-marketing-trends-in-review-and-whats-in-store-for-2022/) Posted on 20 December 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Is it just us, or did 2021 go by really fast? We are excited to share new digital trends that alter how we market our products and services each year. That excitement didn’t stop because 2021 was no exception to just how quickly the industry could evolve. With 2022 right around the corner, we will…[Read More 2021 Digital Marketing Trends in Review and What’s in Store for 2022](https://honeypotmarketing.com/video/2021-digital-marketing-trends-in-review-and-whats-in-store-for-2022/) ## [13 Holidays Social Media Ideas for Small Business](https://honeypotmarketing.com/winlocal/13-holidays-social-ideas-to-stand-out-from-the-crowd/) Posted on 13 December 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) The holiday sales season is here! It’s time for that generic holiday post that we see every year. Let’s steer clear of that and take a look at some fun and engaging ideas you can do to spice up the holidays. 1. Feature New Products You can give your audience an insightful experience through Facebook…[Read More 13 Holidays Social Media Ideas for Small Business](https://honeypotmarketing.com/winlocal/13-holidays-social-ideas-to-stand-out-from-the-crowd/) ## [Using Canva to Streamline Creative Production Workflows](https://honeypotmarketing.com/video/using-canva-to-streamline-creative-production-workflows/) Posted on 6 December 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Did you know that there’s a difference between graphic design and production design? The production design is when you develop an effective creative workflow that streamlines building and editing graphics and video for social media. Seem impossible? It’s easier than you may think! Marketers have long loved Canva because it is fast and easy! With Canva, agencies…[Read More Using Canva to Streamline Creative Production Workflows](https://honeypotmarketing.com/video/using-canva-to-streamline-creative-production-workflows/) ## [10 Google Business Profile Tips for Success](https://honeypotmarketing.com/winlocal/google-business-profile-success-tips/) Posted on 29 November 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Did you know that 97% of people learn more about a local company online than anywhere else? The sweet, simple days of yellow pages and phonebooks are long behind us! For small businesses, it’s no longer a nice perk to have your business in an online directory; it’s a must-have! Unfortunately, many companies overlook one…[Read More 10 Google Business Profile Tips for Success](https://honeypotmarketing.com/winlocal/google-business-profile-success-tips/) ## [5 Scroll Stopping Creative Ideas to Use For Black Friday](https://honeypotmarketing.com/ecommerce/5-creative-ideas-black-friday/) Posted on 22 November 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone’s video? We’ve sure been there before! Moreover, when it’s a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn’t an exact science! You can use some…[Read More 5 Scroll Stopping Creative Ideas to Use For Black Friday](https://honeypotmarketing.com/ecommerce/5-creative-ideas-black-friday/) ## [How To Use Reels and Stories To Grow Your Business](https://honeypotmarketing.com/video/how-to-use-reels-and-stories-to-grow-your-business/) Posted on 16 November 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) As a business owner, you probably know by now that video content and video marketing are compelling ways for your business to grow for free online. But what if video creation has never really been your jam? Well, you’re in luck because TikTok and Instagram are here. With 2021 expected to be the year of video marketing, they are…[Read More How To Use Reels and Stories To Grow Your Business](https://honeypotmarketing.com/video/how-to-use-reels-and-stories-to-grow-your-business/) ## [The Importance of Social Media to Boost Sales This Holiday Season](https://honeypotmarketing.com/video/the-importance-of-social-media-to-boost-sales-this-holiday-season/) Posted on 9 November 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) The 2021 Holiday Season is ramping up, with Black Friday just a few short weeks away. Now is the time to start putting your holiday strategies into action. Starting with building an engaged community. Platforms like TikTok and Instagram are two powerful social media channels to consider. Between TikTok’s brand discovery engine and new Instagram…[Read More The Importance of Social Media to Boost Sales This Holiday Season](https://honeypotmarketing.com/video/the-importance-of-social-media-to-boost-sales-this-holiday-season/) ## [Kicking Off the Holiday Season With Winning Black Friday Strategies](https://honeypotmarketing.com/video/kicking-off-the-holiday-season-with-winning-black-friday-strategies/) Posted on 1 November 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Right about now, consumers are making their holiday shopping lists, checking them twice, and gearing up for holiday sales. The busiest shopping time of the year is just around the corner. And this year, it’s only expected to be busier than ever. As a small business, you may be wondering how you can compete for attention and make those…[Read More Kicking Off the Holiday Season With Winning Black Friday Strategies](https://honeypotmarketing.com/video/kicking-off-the-holiday-season-with-winning-black-friday-strategies/) ## [Content Marketing – Blogging For Growth](https://honeypotmarketing.com/content-marketing/content-marketing-blogging-for-growth/) Posted on 25 October 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) So you’ve invested in content creation, realizing that content creates relationships and customers when done correctly. Fantastic! After all of that hard work and investment, you may have some burning questions… Will anyone read it? How will interested and engaged people find it? How do we measure effectiveness? Just like everything in life, nuances lead…[Read More Content Marketing – Blogging For Growth](https://honeypotmarketing.com/content-marketing/content-marketing-blogging-for-growth/) ## [Why You Need a Paid and Organic Marketing Plan](https://honeypotmarketing.com/video/why-you-need-paid-and-organic-marketing-plan/) Posted on 18 October 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Celebrate the 200th Episode of Live at the Hive with us as we dive into the power of combining your paid and organic marketing channels, including how to track their performance, So you can optimize for the most conversions. But before that, let discuss: What’s New? What’s new in Marketing? Google’s saying bye to last-click…[Read More Why You Need a Paid and Organic Marketing Plan](https://honeypotmarketing.com/video/why-you-need-paid-and-organic-marketing-plan/) [![People Walking in Market](https://honeypotmarketing.com/wp-content/uploads/2024/05/people-walking-in-market-439818-1024x683.jpg "photo by mark dalton - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/video/designing-for-users-a-user-centric-approach/) ## [The Important of a User-Centric Design Approach](https://honeypotmarketing.com/video/designing-for-users-a-user-centric-approach/) Posted on 13 October 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Designing for your brand or business has evolved. Once upon a time the focus of design teams were on aesthetics, and now the world of design has turned into an iterative process focused on the customer journey. By understanding the path to purchase and various touchpoints throughout, we can design with the intention to make…[Read More The Important of a User-Centric Design Approach](https://honeypotmarketing.com/video/designing-for-users-a-user-centric-approach/) ## [5 Reasons Your Business Needs To Be On TikTok](https://honeypotmarketing.com/video/5-reasons-your-business-needs-to-be-on-tiktok/) Posted on 4 October 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Did you know there are 689 million monthly active users on TikTok? What started as a Gen Z-dominated lip-syncing app quickly became a global hub for businesses to connect with their customers. The platform sports features similar to Snapchat, Instagram, and Twitter meshed together to suck people in and keep them scrolling for more. TikTok is booming, and…[Read More 5 Reasons Your Business Needs To Be On TikTok](https://honeypotmarketing.com/video/5-reasons-your-business-needs-to-be-on-tiktok/) ## [How to Implement a Successful Marketing Funnel – Putting the Fun Back in Funnel](https://honeypotmarketing.com/video/how-to-implement-a-successful-marketing-funnel-putting-the-fun-back-in-funnel/) Posted on 27 September 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Every business owner knows the pains of just missing a sale, but the real question here is, what made the prospect drop out at the last minute. And, how do you ensure that this doesn’t keep happening? The answer is quite simple: You create a marketing funnel that works. Let us show you how to implement a successful marketing funnel?…[Read More How to Implement a Successful Marketing Funnel – Putting the Fun Back in Funnel](https://honeypotmarketing.com/video/how-to-implement-a-successful-marketing-funnel-putting-the-fun-back-in-funnel/) ## [Using Email to Attract, Engage and Retain Customers](https://honeypotmarketing.com/email-marketing/using-email-to-attract-engage-and-retain-customers/) Posted on 20 September 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by Using Email to Attract, Engage and…[Read More Using Email to Attract, Engage and Retain Customers](https://honeypotmarketing.com/email-marketing/using-email-to-attract-engage-and-retain-customers/) ## [5 Effective Content Distribution Plays](https://honeypotmarketing.com/content-marketing/5-effective-content-distribution-plays/) Posted on 13 September 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) You’ve probably heard that “content is king” again and again, but if your audience isn’t seeing the content you produce, is the effort worth it? How you distribute and share your content is equally important as the content you create? With nearly 4 million blog posts published each day, you’re competing with several other content sources to…[Read More 5 Effective Content Distribution Plays](https://honeypotmarketing.com/content-marketing/5-effective-content-distribution-plays/) ## [How to Promote Your Business in Mobile App Ecosystems](https://honeypotmarketing.com/digital-marketing/how-to-promote-your-business-in-mobile-app-ecosystem/) Posted on 7 September 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Did you know that in North America, adult mobile phone use has hit 3 hours and 54 minutes per day? The majority of that time is spent in mobile applications and not in the web browser. Mobile apps offer an appealing and dynamic ecosystem to grab users’ attention and encourage them to interact with your business….[Read More How to Promote Your Business in Mobile App Ecosystems](https://honeypotmarketing.com/digital-marketing/how-to-promote-your-business-in-mobile-app-ecosystem/) ## [How to Repurpose Long Form Video for Social Media](https://honeypotmarketing.com/video/how-to-repurpose-long-form-video-for-social-media/) Posted on 30 August 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Creating social media content can be an overwhelming and time-consuming job. A ton of resources go into prep, production, post-production, and distribution. Then, once you put it all out there, it either takes or doesn’t take, and all of your efforts have resulted in a short-lived outcome. It can be a frustrating and soul-sucking experience….[Read More How to Repurpose Long Form Video for Social Media](https://honeypotmarketing.com/video/how-to-repurpose-long-form-video-for-social-media/) ## [Instagram Fundamentals: From Zero to Hero](https://honeypotmarketing.com/social-media/instagram-fundamentals-zero-to-hero/) Posted on 23 August 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) It’s time to get serious about building your Instagram account and posting relevant content that your viewers will love, so what’s the first step? Let’s take you through the Instagram Fundamentals. What’s New? What’s new in marketing? YouTube adds video chapter listings in search, Snapchat introduces a new tool, Twitter announces DM improvements, and YouTube…[Read More Instagram Fundamentals: From Zero to Hero](https://honeypotmarketing.com/social-media/instagram-fundamentals-zero-to-hero/) ## [Beyond Keywords: Understanding Search Intent](https://honeypotmarketing.com/seo/beyond-keywords-search-intent/) Posted on 16 August 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) You’ve nailed the queries and keywords that will drive your SEO efforts. You’ve created high-quality content that matches your query list. But things may not be going as well as you thought. Maybe your not ranking well enough for highly competitive terms that will drive motivated users to your website. Maybe you do rank, you’re…[Read More Beyond Keywords: Understanding Search Intent](https://honeypotmarketing.com/seo/beyond-keywords-search-intent/) ## [10 Awesome Campaign Automations to Scale Your Business](https://honeypotmarketing.com/automation/10-awesome-campaign-automations-scale-business/) Posted on 9 August 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) We’re all down for making our lives easier, right? Well, with automations, it’s your business’ opportunity to utilize a tool that can change the way you interact with your customers. In this article, we’ll be focusing on campaign automations in ActiveCampaign. You want to scale your business, and there’s an efficient way to do just that….[Read More 10 Awesome Campaign Automations to Scale Your Business](https://honeypotmarketing.com/automation/10-awesome-campaign-automations-scale-business/) ## [4 Facebook Campaign Game Plans to Ensure Success](https://honeypotmarketing.com/paid/4-facebook-campaign-game-plans/) Posted on 3 August 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) A Facebook campaign is a great way to accumulate those valuable leads and narrow down your ideal market. Let us show you the best campaigns you can use today that will help you find success. What’s New? What’s new in marketing: Pinterest loses millions of users. Snapchat launches “My Places.” Instagram expands reels to…[Read More 4 Facebook Campaign Game Plans to Ensure Success](https://honeypotmarketing.com/paid/4-facebook-campaign-game-plans/) ## [Social Media Calendars: Creating One the Right Way](https://honeypotmarketing.com/social-media/social-media-calendar/) Posted on 12 July 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Social media calendars are great tools that can help any business stay aligned throughout the entire process, whether with you or an entire team. But how exactly do you create a social media calendar the right way? What’s New? What’s new in marketing: TikTok launches new Unplugged info sessions, Apple’s new iOS 15 update, and…[Read More Social Media Calendars: Creating One the Right Way](https://honeypotmarketing.com/social-media/social-media-calendar/) ## [5 Google Ads Campaigns For Business Growth](https://honeypotmarketing.com/google-ads/marketing-campaigns-5-types/) Posted on 28 June 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Creating effective marketing campaigns is a great way to grow your business. However, knowing what types of campaigns to use and setting them up isn’t as simple as it may seem. You might be wondering, where do I even start? What’s New? What’s new in marketing: Google Chrome to phase out third-party cookies, google search…[Read More 5 Google Ads Campaigns For Business Growth](https://honeypotmarketing.com/google-ads/marketing-campaigns-5-types/) ## [Facebook Ads and What to Do When They Fail](https://honeypotmarketing.com/paid/facebook-ads-fail-what-to-do/) Posted on 21 June 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Facebook Ads help can easily help your business market to the right audience, but there’s more to it than just sending out an ad and hoping you get bites. Read on to find out what you need to do when your Facebook Ads fail. What’s New? New in marketing this week: TikTok replaces YouTube as…[Read More Facebook Ads and What to Do When They Fail](https://honeypotmarketing.com/paid/facebook-ads-fail-what-to-do/) ## [Social Messaging and 8 Ways to Use It To Grow Your Business](https://honeypotmarketing.com/social-media/social-messaging/) Posted on 14 June 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Now that it’s 2021, social messaging has come quite a long way. The features available to us have grown, and it’s not just about a quick chat; it’s so much more. What’s new? New in marketing this week: Apple doubles down on privacy, TikTok shares insights into sound marketing, WhatsApp may have a new feature, and…[Read More Social Messaging and 8 Ways to Use It To Grow Your Business](https://honeypotmarketing.com/social-media/social-messaging/) ## [Building your Brand in 2021](https://honeypotmarketing.com/digital-marketing/building-your-brand-in-2021/) Posted on 7 June 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) When it comes to building your brand, there’s so much more to it than just the appearance. You’ve got to think about what your audience will think, say, and feel about your business. When you’re not in the room, what are people saying? What’s New? New in marketing this week: College students are gaining valuable work experience, salesforce expands…[Read More Building your Brand in 2021](https://honeypotmarketing.com/digital-marketing/building-your-brand-in-2021/) ## [New Social Media Platforms You Should Consider In 2021](https://honeypotmarketing.com/social-media/social-media-platforms-2021/) Posted on 31 May 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Social media has changed a lot in the past few years, and it’s only getting more prominent. With the year we’ve had, it’s no wonder the focus has been on these platforms. We’re all aware of the top social media platforms widely used, but there may be some you might not know about that are…[Read More New Social Media Platforms You Should Consider In 2021](https://honeypotmarketing.com/social-media/social-media-platforms-2021/) ## [Using Cornerstone Content to Create a Winning Inbound Marketing Plan](https://honeypotmarketing.com/seo/cornerstone-content/) Posted on 21 May 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Creating a content hub on your site that provides your readers what they want is a great way to build relationships with your users and rank higher in search. Let’s help you create that winning inbound marketing plan! What’s New? WhatsApp is Re-Launching its Controversial Privacy Policy Update – WhatsApp is gradually rolling out its new Privacy Policy update,…[Read More Using Cornerstone Content to Create a Winning Inbound Marketing Plan](https://honeypotmarketing.com/seo/cornerstone-content/) ## [10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness](https://honeypotmarketing.com/lead-generation/lead-magnet-examples/) Posted on 3 May 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Acquiring new leads is no easy task, so we’ve put together a list of 10 awesome lead magnet examples to help you generate those elusive leads and build brand awareness. What’s New? This week we’ve got the Google Core Vitals update, Facebook ads revenue is booming, and some fun signage wars between businesses in Listowel!…[Read More 10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness](https://honeypotmarketing.com/lead-generation/lead-magnet-examples/) ## [How to Create Influencer Relationships and Collaborations to Grow your Community](https://honeypotmarketing.com/digital-marketing/influencer-relationships-and-collaborations/) Posted on 26 April 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week we’re diving into the exciting world of influencer relationships and collaborations! Social media has changed the way brands can connect with their audiences, opening the floor to two-way conversations and community building. The days of shouting your message from the hilltop are over. Now we’re able to have conversations and develop long-lasting relationships…[Read More How to Create Influencer Relationships and Collaborations to Grow your Community](https://honeypotmarketing.com/digital-marketing/influencer-relationships-and-collaborations/) ## [Social Videos and Memes: How to Create Content That Will Delight Your Audience](https://honeypotmarketing.com/digital-marketing/social-videos-and-memes/) Posted on 19 April 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week we’re diving into How to Create Social Videos and Memes That Will Delight Your Audience. Social media has taken over the internet and video is by far the top-performing type of content, so we wanted to create a guide to help creators up their video production game! What’s New? This week we have…[Read More Social Videos and Memes: How to Create Content That Will Delight Your Audience](https://honeypotmarketing.com/digital-marketing/social-videos-and-memes/) ## [Building Customer Loyalty: Strategies, Examples & Tips](https://honeypotmarketing.com/branding/building-customer-loyalty/) Posted on 12 April 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week we’re diving into building customer loyalty – with strategies, examples, and tips you can use to get started right now. What’s New? This week we’ve got rising rates for social media budgets and social phenomenon, White Claw, building their tribe! Nearly half of execs expect social marketing budgets to double in the next 3…[Read More Building Customer Loyalty: Strategies, Examples & Tips](https://honeypotmarketing.com/branding/building-customer-loyalty/) ## [How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2](https://honeypotmarketing.com/digital-marketing/local-marketing-strategy-part-2/) Posted on 30 March 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Local marketing strategies have never been more important, so we’ve decided to build on last week’s topic and dig into more strategies and tools you can use! Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform….[Read More How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2](https://honeypotmarketing.com/digital-marketing/local-marketing-strategy-part-2/) ## [How to Create an Effective Digital Marketing Strategy for Your Local Business](https://honeypotmarketing.com/digital-marketing/local-marketing-strategy/) Posted on 22 March 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) In uncertain economic times, businesses need to focus on lead generation and growth, a digital marketing is the most effective path to growth for businesses of any size. Customers are increasingly turning to their smartphones to find local businesses. Whether they’re searching for a nearby coffee shop, a plumber, an accountant or a boutique clothing…[Read More How to Create an Effective Digital Marketing Strategy for Your Local Business](https://honeypotmarketing.com/digital-marketing/local-marketing-strategy/) ## [Copywriting Tools and Techniques to Help You Efficiently Create Killer Content](https://honeypotmarketing.com/content-marketing/copywriting-tools-and-techniques/) Posted on 15 March 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) We’ve all heard the saying: “Content is King”, and this week we’re going to analyze that throne, looking at copywriting tools and techniques that’ll help you write efficiently and create some killer content. Let’s get one important thing out of the way: creating and writing good copy is hard. Anyone who has attempted this knows…[Read More Copywriting Tools and Techniques to Help You Efficiently Create Killer Content](https://honeypotmarketing.com/content-marketing/copywriting-tools-and-techniques/) ## [How Will the Apple iOS 14 Update Impact Digital Advertising?](https://honeypotmarketing.com/digital-marketing/apple-ios14-update-impacts-advertising/) Posted on 12 March 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) In June 2020, Apple announced that their iOS 14 updates would include a massive new privacy update. Apple has been offering this type of privacy protection for years, but it’s been buried in their OS settings. With iOS 14 all that changes. This new update will require all applications to obtain direct approval from users…[Read More How Will the Apple iOS 14 Update Impact Digital Advertising?](https://honeypotmarketing.com/digital-marketing/apple-ios14-update-impacts-advertising/) ## [How to Create Content that Generates Demand](https://honeypotmarketing.com/content-marketing/create-content-that-generates-demand/) Posted on 8 March 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week we’re exploring lead magnets and how to create content that generates demand! We’ll be sharing some great tips and insights to help you craft that ever-elusive “compelling content” people are always talking about. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the…[Read More How to Create Content that Generates Demand](https://honeypotmarketing.com/content-marketing/create-content-that-generates-demand/) ## [How to Create Effective Content Marketing Machines](https://honeypotmarketing.com/digital-marketing/how-to-repurpose-content/) Posted on 1 March 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week we’re breaking down how to create effective content marketing machines and how to repurpose content! We’ll be dissecting a single piece of evergreen content and repurposing it in some fun and creative ways! Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on…[Read More How to Create Effective Content Marketing Machines](https://honeypotmarketing.com/digital-marketing/how-to-repurpose-content/) ## [TikTok Followers: Top Reasons You’re Not Getting Followers Fast](https://honeypotmarketing.com/social-media/tiktok-followers/) Posted on 25 February 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) TikTok is a big deal, but how do you get TikTok followers and grow your TikTok channel? Regarded as one of the most valuable ways to connect with customers in the Gen Z landscape, TikTok offers another opportunity for brands to reach their target audience. The platform is also the perfect tool for anyone already…[Read More TikTok Followers: Top Reasons You’re Not Getting Followers Fast](https://honeypotmarketing.com/social-media/tiktok-followers/) ## [Ecommerce Strategies for Success in 2021](https://honeypotmarketing.com/digital-marketing/ecommerce-strategies/) Posted on 22 February 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week we’re going to venture into eCommerce strategies to show you some great tactics you can start using today. We’re reaching a point where eCommerce is no longer a “nice to have” but a MUST. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on…[Read More Ecommerce Strategies for Success in 2021](https://honeypotmarketing.com/digital-marketing/ecommerce-strategies/) ## [Creative Ideas to Build Your Brand on Instagram and Tiktok](https://honeypotmarketing.com/digital-marketing/ideas-to-build-your-brand/) Posted on 16 February 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week we’re looking at some creative ideas to build your brand and community on Instagram and TikTok. Instagram and TikTok have become marketing powerhouses, releasing new, interactive and fun features that keep audiences engaged. It’s getting to the point where the limitations are just your imagination. Check out the video or podcast above. 👆…[Read More Creative Ideas to Build Your Brand on Instagram and Tiktok](https://honeypotmarketing.com/digital-marketing/ideas-to-build-your-brand/) ## [How to Use Social Listening and Customer Sentiment Analysis To Improve Your Content Strategy](https://honeypotmarketing.com/digital-marketing/customer-sentiment-analysis/) Posted on 8 February 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week we’re digging into how to optimize your content strategy using customer sentiment. Customer service and community management can be difficult tasks, but they can also be incredibly beneficial to your content creation strategies. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on…[Read More How to Use Social Listening and Customer Sentiment Analysis To Improve Your Content Strategy](https://honeypotmarketing.com/digital-marketing/customer-sentiment-analysis/) ## [How to Test and Optimize Facebook Campaigns for eLearning and eCommerce](https://honeypotmarketing.com/digital-marketing/test-and-optimize-facebook-campaigns/) Posted on 1 February 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week we’re discussing the complex world of Facebook for Business, and how to test and optimize Facebook campaigns for eLearning and eCommerce. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends,…[Read More How to Test and Optimize Facebook Campaigns for eLearning and eCommerce](https://honeypotmarketing.com/digital-marketing/test-and-optimize-facebook-campaigns/) ## [How to Create a Visual Content Marketing Strategy](https://honeypotmarketing.com/digital-marketing/visual-content-marketing/) Posted on 25 January 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week, we explore the world of visual content marketing and discuss best practices, brand guidelines, KPIs, and more! Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips…[Read More How to Create a Visual Content Marketing Strategy](https://honeypotmarketing.com/digital-marketing/visual-content-marketing/) ## [How to Save Time and Sanity Using Automations](https://honeypotmarketing.com/digital-marketing/automations/) Posted on 18 January 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week we’re taking a look at some of the best industry tools for automations to help save you time and sanity. There’s enough crazy out there. Give yourself a break. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast…[Read More How to Save Time and Sanity Using Automations](https://honeypotmarketing.com/digital-marketing/automations/) ## [How to Create Content That Resonates With Your Audience: 2021 Edition](https://honeypotmarketing.com/digital-marketing/create-content-that-resonates-2021/) Posted on 11 January 2021 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) It’s a new year, and with it comes new challenges and opportunities. This week, we’re discussing how to create content that resonates with your audience. Goodbye 2020, we won’t miss you. Hello 2021! Please be good to us. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or…[Read More How to Create Content That Resonates With Your Audience: 2021 Edition](https://honeypotmarketing.com/digital-marketing/create-content-that-resonates-2021/) ## [Lead Scoring Tactics for Qualified Conversions](https://honeypotmarketing.com/digital-marketing/lead-scoring-tactics/) Posted on 21 December 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Lead scoring can change the game of acquiring leads, and this week we’re talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers. This is a sort of sequel, or companion piece to our previous blog, which you can find here,…[Read More Lead Scoring Tactics for Qualified Conversions](https://honeypotmarketing.com/digital-marketing/lead-scoring-tactics/) ## [Non-Linear Customer Journeys and How to Implement Them](https://honeypotmarketing.com/abm/non-linear-customer-journey/) Posted on 14 December 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) What is a non-linear customer journey, and how do you implement one into your marketing strategy? A customer journey map is a great tool and a visual way to represent a somewhat complicated process – the path each customer takes as they interact with your company. Understanding that journey is the first step to fixing…[Read More Non-Linear Customer Journeys and How to Implement Them](https://honeypotmarketing.com/abm/non-linear-customer-journey/) ## [5 Lead Generation Tactics To Use For Your Next Webinar](https://honeypotmarketing.com/digital-marketing/lead-generation-tactics-for-webinars/) Posted on 7 December 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) In-person meetings are not coming back any time soon. Webinars are an excellent alternative, and a great way to build up a lead generation program and boost sales. To help, we will be discussing 5 lead generation tactics you can start using today for your next webinar. Check out the video or podcast above. Subscribe…[Read More 5 Lead Generation Tactics To Use For Your Next Webinar](https://honeypotmarketing.com/digital-marketing/lead-generation-tactics-for-webinars/) ## [Planning Your 2021 Digital Marketing Strategy: Trends to Watch.](https://honeypotmarketing.com/content-marketing/digitalmarketingstrategy2021/) Posted on 30 November 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) 2020 is almost over, and it’s time to start planning your 2021 digital marketing strategy. What’s the best way to develop a solid digital marketing strategy? Use the 70:20:10 rule. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on…[Read More Planning Your 2021 Digital Marketing Strategy: Trends to Watch.](https://honeypotmarketing.com/content-marketing/digitalmarketingstrategy2021/) ## [3 Black Friday Marketing Campaigns to Boost Sales Beyond the Holidays](https://honeypotmarketing.com/digital-marketing/black-friday-marketing-2020/) Posted on 23 November 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) With only another week to go, let’s talk about Black Friday marketing campaigns that you can use to boost sales beyond the holidays. Black Friday Beyond! Sounds like a Twilight Zone episode. It’s not. It’s just 2020, and everything seems weird. Check out the video or podcast above. 👆 Subscribe to our weekly live stream…[Read More 3 Black Friday Marketing Campaigns to Boost Sales Beyond the Holidays](https://honeypotmarketing.com/digital-marketing/black-friday-marketing-2020/) ## [20 Ways to Build & Engage Your Business’ Social Media Network](https://honeypotmarketing.com/social-media/build-your-social-media/) Posted on 16 November 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Let’s discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies. Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to their full, glorious potential. Check out the video or podcast above. Subscribe to our…[Read More 20 Ways to Build & Engage Your Business’ Social Media Network](https://honeypotmarketing.com/social-media/build-your-social-media/) ## [How to Create and Launch High Performance Facebook & Instagram Campaigns With a Modest Budget](https://honeypotmarketing.com/digital-marketing/create-facebook-campaigns/) Posted on 9 November 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Let’s take a deep dive into the complex world of how to create Facebook and Instagram campaigns and discuss some of the best methods, such as custom audiences and targeted content. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a…[Read More How to Create and Launch High Performance Facebook & Instagram Campaigns With a Modest Budget](https://honeypotmarketing.com/digital-marketing/create-facebook-campaigns/) ## [Optimizing Google My Business for Local Search Success](https://honeypotmarketing.com/small-business/optimize-google-my-business/) Posted on 30 October 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week we’re taking a deep dive into optimizing Google My Business (GMB) listings and how to post content for local search success. If you don’t have GMB set up yet, our step-by-step guide on getting your listing set up and verified is a great place to start. How to Set Up Google My Business…[Read More Optimizing Google My Business for Local Search Success](https://honeypotmarketing.com/small-business/optimize-google-my-business/) ## [Email Campaign Tactics To Amplify Your Black Friday & Holiday Sales](https://honeypotmarketing.com/digital-marketing/email-campaign-tactics/) Posted on 26 October 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! Check out the video or podcast above. 👆 Subscribe to our weekly…[Read More Email Campaign Tactics To Amplify Your Black Friday & Holiday Sales](https://honeypotmarketing.com/digital-marketing/email-campaign-tactics/) ## [How to Convert Traffic into Sales This Holiday Season](https://honeypotmarketing.com/digital-marketing/convert-traffic-into-sales/) Posted on 19 October 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week we’re taking a look at how to convert traffic into sales this holiday season. With so many of us opting to shop online this year, it’s shaping up to be a different type of shopping season, and we’re here to help you prepare for it. Check out the video or podcast above where…[Read More How to Convert Traffic into Sales This Holiday Season](https://honeypotmarketing.com/digital-marketing/convert-traffic-into-sales/) ## [Black Friday Campaign and eCommerce Ideas](https://honeypotmarketing.com/digital-marketing/black-friday-campaigns-2020/) Posted on 13 October 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) We’re talking Black Friday campaign and eCommerce ideas this week! Are you ready? Are you hyped? Or just terrified? How will you prepare for the 2020 Black Friday bomb drop? Check out the video or podcast above where Dan and the Bees discuss Black Friday marketing examples for a banner year in 2020 and what…[Read More Black Friday Campaign and eCommerce Ideas](https://honeypotmarketing.com/digital-marketing/black-friday-campaigns-2020/) [![Green Leaves](https://honeypotmarketing.com/wp-content/uploads/2024/05/green-leaves-101841-1024x683.jpg "photo by photomix company - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/social-media/social-media-customer-service-2020/) ## [12 Reasons You Need a Social Media Customer Service Strategy](https://honeypotmarketing.com/social-media/social-media-customer-service-2020/) Posted on 2 October 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Not long ago, customers called a business, submitted a ticket, or went to the brick-and-mortar location when they had issues or questions, and the idea of social media customer service didn’t even exist. Now it’s the main channel for most customers to communicate with a business or brand, and it’s something you can not afford…[Read More 12 Reasons You Need a Social Media Customer Service Strategy](https://honeypotmarketing.com/social-media/social-media-customer-service-2020/) ## [Social Media Ideas to Spark Engagement](https://honeypotmarketing.com/social-media/social-media-ideas-2020/) Posted on 25 September 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) As we draw closer to the final months of one of the weirdest years in history, it’s time to think about the best strategies for ending the year strong with great social media ideas. So much has changed in 2020. It feels like everything has changed. The way we socialize and communicate has transformed more…[Read More Social Media Ideas to Spark Engagement](https://honeypotmarketing.com/social-media/social-media-ideas-2020/) ## [Creative Business & Marketing Tactics That Can Make Your Business Stand Out In Uncertain Times](https://honeypotmarketing.com/marketing/creative-marketing-tactics/) Posted on 21 September 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week Dan and the Bees look at creative business and marketing tactics that can make your business stand out in uncertain times. We’re quickly getting closer to the holidays, and now is the time to get prepared for the rush. Also, check out our other recent blogs for even more insights for this coming…[Read More Creative Business & Marketing Tactics That Can Make Your Business Stand Out In Uncertain Times](https://honeypotmarketing.com/marketing/creative-marketing-tactics/) ## [Developing a Unique Brand Identity in the New Normal](https://honeypotmarketing.com/branding/unique-brand-identity/) Posted on 14 September 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) With the dominance of social media as communication tools during the pandemic, brand identity now goes much deeper than a look and a feel. This week Dan and the bees discuss what it takes to build a unique brand identity in 2020. Be sure to ask the Bees any questions you might have about what…[Read More Developing a Unique Brand Identity in the New Normal](https://honeypotmarketing.com/branding/unique-brand-identity/) ## [5 Sanity Strategies for Entrepreneurs This Holiday Season with Frank Cianciulli](https://honeypotmarketing.com/small-business/sanity-strategies-for-entrepreneurs/) Posted on 8 September 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) This week we’re talking sanity strategies for entrepreneurs this holiday season, and we have a special guest joining us, Frank Cianciulli, entrepreneur and founder of the Wish Group of companies. Also, check out our other companion blogs for more holidays tips and strategies: Preparing Your Business Today For a Unique Holiday Season 4 Campaign Roadmaps…[Read More 5 Sanity Strategies for Entrepreneurs This Holiday Season with Frank Cianciulli](https://honeypotmarketing.com/small-business/sanity-strategies-for-entrepreneurs/) ## [4 Campaign Roadmaps You Can Use for your Holiday Marketing](https://honeypotmarketing.com/ecommerce/holiday-campaign-roadmaps/) Posted on 31 August 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) If you’re not sure where to take your marketing for the holidays, we’re sharing 4 holiday campaign roadmaps that you can use during the coming festive months. In our previous blog that you can find here, we talked about the importance of getting your holiday marketing campaigns started early, and it’s a great companion piece…[Read More 4 Campaign Roadmaps You Can Use for your Holiday Marketing](https://honeypotmarketing.com/ecommerce/holiday-campaign-roadmaps/) ## [Preparing Your Business Today For a Unique Holiday Season](https://honeypotmarketing.com/marketing/preparing-for-the-holiday-season/) Posted on 24 August 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) It’s never a good idea to wait until the last minute to make plans. We’ve all been there. It’s not fun. That’s why now is the time to start preparing for the holiday season – especially since this year is shaping up to be unique. In this week’s episode, Dan, Producer Matt, and Ivan talk…[Read More Preparing Your Business Today For a Unique Holiday Season](https://honeypotmarketing.com/marketing/preparing-for-the-holiday-season/) ## [Why Real-Time Messaging & Chatbots are the Key to Unlocking Customer Engagement](https://honeypotmarketing.com/small-business/how-to-use-chatbots/) Posted on 18 August 2020 · By [Dan Nedelko](https://honeypotmarketing.com/author/dan-nedelko/) Chatbots and real-time messaging have really blown up recently. Statistics show that 1.4 billion people are using chatbots on a regular basis. This is just one of many reasons why real-time messaging & chatbots are the key to unlocking customer engagement. Who hasn’t grown up with dreams of wanting a cool robot friend to talk…[Read More Why Real-Time Messaging & Chatbots are the Key to Unlocking Customer Engagement](https://honeypotmarketing.com/small-business/how-to-use-chatbots/) --- ### [Sale Page](https://honeypotmarketing.com/sale-page/) **Published:** January 22, 2021 **Author:** The Bee Team **Content:** ###### Community # Let’s figure out what works for you! Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore. Join Today ###### What’s bothering everyone ## Does this sound familiar? What is your biggest current challenge? What has prevented you from overcoming this challenge? Would a product or service that is or is not currently available help you solve that challenge? What takes up the most time in your day? What roadblocks prevent you from achieving your top two business goals? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqu? What is your biggest current challenge? What has prevented you from overcoming this challenge? Would a product or service that is or is not currently available help you solve that challenge? What takes up the most time in your day? What roadblocks prevent you from achieving your top two business goals? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqu? ### The journey is hard, don’t go it alone Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Apply Now ##### Enriched education Lorem ipsum dolor sit amet, consectetur adipiscing elit. ##### Immersive training Lorem ipsum dolor sit amet, consectetur adipiscing elit. ##### Professional networking Lorem ipsum dolor sit amet, consectetur adipiscing elit. ##### Powerful tools Lorem ipsum dolor sit amet, consectetur adipiscing elit. ###### JOIN US TODAY ## Stay Informed, get ahead, and join the future. ##### Get the motivation, guidance, and support you need to get your life on track. You don’t need to struggle on your own anymore! 01 #### Ongoing personal development Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. LEARN MORE → 02 #### Discover your inner potential Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. LEARN MORE → 03 #### Big challenges and a successful future​ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. LEARN MORE → ###### Mary’s story ## Stay Informed, get ahead. ##### We all know how life can be challenging and hard. And that there’s no answer always to all the issues you may face. I’m here to help you. ##### Working together for your better life! - [![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-karolina-grabowska-5882683-1024x683.jpg "pexels-karolina-grabowska-5882683 - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-karolina-grabowska-5882683.jpg) - [![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-fauxels-3184295-1024x683.jpg "pexels-fauxels-3184295 - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-fauxels-3184295.jpg) - [![](https://honeypotmarketing.com/wp-content/uploads/sites/20/2021/01/pexels-edmond-dantès-4347366-1024x683.jpg "pexels-edmond-dantès-4347366 - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/sites/20/2021/01/pexels-edmond-dantès-4347366.jpg) - [![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-christina-morillo-1181534-1.png "pexels-christina-morillo-1181534 - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-christina-morillo-1181534-1.png) ###### Testimonials ## Learn the secrets to Life Success, these people have got the key.​ - > Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/01-150x150.jpg "01 - digital marketing for growing businesses by honeypot marketing - digital marketing for growing businesses by honeypot marketing") **Lisa Brown** Designer - > Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/03-150x150.jpg "03 - digital marketing for growing businesses by honeypot marketing - digital marketing for growing businesses by honeypot marketing") **Blaine lyman** Investor ###### **Explore Packages** ## Simply choose your payment option below to join us ##### Monthly ## $12 Pellentesque pulvinar pellentesque habitant morbi tristique senectus naecenas pharetra convallis posuere morbi leo. - Pre-coaching Conversation - 4 coaching sessions - Final Conversation​ - Free Email Support​ get started ##### Lifetime ## $149 Pellentesque pulvinar pellentesque habitant morbi tristique senectus naecenas pharetra convallis posuere morbi leo. - Pre-coaching Conversation - 4 coaching sessions - Final Conversation​ - Free Email Support​ get started - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/payments.png "payments - digital marketing for growing businesses by honeypot marketing") ## All Prices in US Dollars ## 30-Day Money-Back Guarantee We back every sale with a 30-day money-back guarantee. If you’re somehow not happy with your purchase, [just let us know](#). ###### **FAQ** ## Frequently Asked Questions Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt? Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. Dictum at tempor commodo ullamcorper. Faucibus ornare suspendisse sed nisi lacus sed viverra tellus. Id volutpat lacus laoreet non curabitur. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. In nibh mauris cursus mattis molestie a iaculis. Viverra nam libero justo laoreet. Amet porttitor eget dolor morbi non. Ultrices neque ornare aenean euismod elementum nisi? Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. Dictum at tempor commodo ullamcorper. Faucibus ornare suspendisse sed nisi lacus sed viverra tellus. Id volutpat lacus laoreet non curabitur. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. In nibh mauris cursus mattis molestie a iaculis. Viverra nam libero justo laoreet. Amet porttitor eget dolor morbi non. Malesuada fames ac turpis egestas. Amet consectetur adipiscing elit pellentesque? Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. Dictum at tempor commodo ullamcorper. Faucibus ornare suspendisse sed nisi lacus sed viverra tellus. Id volutpat lacus laoreet non curabitur. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. In nibh mauris cursus mattis molestie a iaculis. Viverra nam libero justo laoreet. Amet porttitor eget dolor morbi non. Maecenas pharetra convallis posuere morbi leo. Non quam lacus suspendisse? Orci dapibus ultrices in iaculis. Commodo odio aenean sed adipiscing diam donec. Eros in cursus turpis massa tincidunt. Arcu non sodales neque sodales ut etiam sit amet. Elementum curabitur vitae nunc sed velit dignissim sodales. Malesuada proin libero nunc consequat interdum. Dictum at tempor commodo ullamcorper. Faucibus ornare suspendisse sed nisi lacus sed viverra tellus. Id volutpat lacus laoreet non curabitur. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. In nibh mauris cursus mattis molestie a iaculis. Viverra nam libero justo laoreet. Amet porttitor eget dolor morbi non. --- ### [IG Webinar Launch Feedback](https://honeypotmarketing.com/ig-webinar-launch-feedback/) **Published:** November 5, 2020 **Author:** The Bee Team **Content:** --- ### [Dashboard](https://honeypotmarketing.com/customer-area/dashboard/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** \[customer-area-dashboard /\] --- ### [Payments](https://honeypotmarketing.com/customer-area/payments-2/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** \[customer-area-payments-home /\] --- ### [Checkout](https://honeypotmarketing.com/customer-area/payments-2/checkout/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** \[customer-area-payment-checkout /\] --- ### [Payment accepted](https://honeypotmarketing.com/customer-area/payments-2/payment-accepted/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** \[customer-area-payment-success /\] --- ### [Payment rejected](https://honeypotmarketing.com/customer-area/payments-2/payment-rejected/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** \[customer-area-payment-failure /\] --- ### [Files](https://honeypotmarketing.com/customer-area/files/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** \[customer-area-private-files-home /\] --- ### [My files](https://honeypotmarketing.com/customer-area/files/my-files/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** \[customer-area-private-files /\] --- ### [Pages](https://honeypotmarketing.com/customer-area/pages/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** \[customer-area-private-pages-home /\] --- ### [My pages](https://honeypotmarketing.com/customer-area/pages/my-pages/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** \[customer-area-private-pages /\] --- ### [Account details](https://honeypotmarketing.com/customer-area/my-account/account-details/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** \[customer-area-account /\] --- ### [Edit account](https://honeypotmarketing.com/customer-area/my-account/edit-account/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** \[customer-area-account-edit /\] --- ### [Logout](https://honeypotmarketing.com/customer-area/my-account/logout/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** \[customer-area-logout /\] --- ### [Customer Area](https://honeypotmarketing.com/customer-area/) **Published:** June 10, 2020 **Author:** The Bee Team **Content:** \[customer-area /\] --- ### [Investors Group Webinar Launch Dashboard](https://honeypotmarketing.com/ig-webinar-launch-dashboard/) **Published:** June 9, 2020 **Author:** The Bee Team **Content:** \[wishlist\_dashboard2 id=7\] --- ### [Webinar Launch Onboarding - Investors Group](https://honeypotmarketing.com/onboarding-webinar-ig/) **Published:** June 2, 2020 **Author:** The Bee Team --- ### [How To Launch An Online Sweepstakes](https://honeypotmarketing.com/launch-online-sweepstakes/) **Published:** July 13, 2016 **Author:** The Bee Team **Content:** \[checklistPlugin id=4997\] --- ### [Your Request Has Been Received](https://honeypotmarketing.com/marketing-huddle-final/) **Published:** January 27, 2015 **Author:** The Bee Team **Content:** Congratulations! We’ve received your marketing huddle request and are excited to help you get to the heart of the marketing challenges in your business. We’ll be in touch with you soon. In the meantime, [click here to read some of the best stuff from our blog](https://honeypotmarketing.com/news/). Honeypot Marketing --- ### [Almost There...](https://honeypotmarketing.com/thanks-marketing-huddle/) **Published:** January 23, 2015 **Author:** The Bee Team **Content:** Thanks for inquiring about a marketing huddle with Honeypot Marketing. We’re almost there – just a few more details are needed so that we can provide the best value for your time with us. Please complete the small form below and we’ll be in touch with you shortly. --- ### [Let's Talk About Your Business](https://honeypotmarketing.com/marketing-huddle-request/) **Published:** January 23, 2015 **Author:** The Bee Team **Content:** \[no\_toc\] \[twocol\_one\] ## Huddle up with us and we’ll give you a $500 Google Ads or a $500 Grow Program credit We’ll show you how to generate new qualified leads, and to sweeten the deal we’ll throw in $500 in FREE Google Ads credit or $500 towards your Grow Program subscription when you sign up with us. Complete the simple form below and we’ll book your Marketing Huddle (it’s an online meeting with screen sharing!) \[activecampaign form=14\] \[/twocol\_one\] \[twocol\_one\_last\] ### If Your Digital Marketing Strategy Doesn’t Look Something Like This, Then Let’s Talk ![](https://honeypotmarketing.com/wp-content/uploads/arrow3-right-red.png) ![Sales Funnel Development](https://honeypotmarketing.com/wp-content/uploads/sales-funnel-lp.jpg)Online marketing success does not happen by accident, it’s a process. \[/twocol\_one\_last\] \[sixcol\_two\] \[/sixcol\_two\] --- ### [Thank You!](https://honeypotmarketing.com/thank-you/) **Published:** August 31, 2014 **Author:** The Bee Team **Content:** Thanks again for reaching out. **We’re looking forward to discussing how we can work together!** Be sure to check your email for our response, once you’ve done that, why not take some time to **[review some of our case studies,](https://honeypotmarketing.com/case-studies/)** book our discovery call, or take a few minutes and check out our snazzy video to learn more about Honeypot Marketing. --- ### [Drive More Traffic](https://honeypotmarketing.com/drive-traffic/) **Published:** August 30, 2014 **Author:** The Bee Team **Content:** Every business needs traffic to succeed. You may be thinking: “I’ve got a local brick and mortar business, the internet won’t help me”. The internet is everywhere, we are carrying around pocket sized computers keeping us in touch and connected to the products, services and businesses nearest to us and online. Visibility and awareness are in order for your business to not only survive but to thrive. Not only that, that your potential customers need a clear and understandable action to take. Should they register, call, download a discount code? That’s where we come into the picture. Let us help you grow your business. Our free roadmap covers the practical fundamentals of modern traffic generation: 1. Google, Bing and Yahoo Search fundamentals. 2. Paid online advertising, that won’t break the bank! 3. Growth hacking and online promotion. 4. Social selling and sales engagement. 5. Local search and steps to qualified traffic generation. 6. Real tactics we’ve used for our clients to grow their traffic. ### Grab the free guide to qualified traffic generation right now and let’s get growing! \*Note: **traffic generation is useless** until we have a way to capitalize on that traffic. If you’re concerned about what to do with the new traffic then **[you’ll want to grab our “Lead Capture Roadmap” now](https://honeypotmarketing.com/capture-leads/ "Capture More Leads")**. --- ### [Capture More Leads](https://honeypotmarketing.com/capture-leads/) **Published:** August 30, 2014 **Author:** The Bee Team **Content:** You’ve increased traffic to your website, social profiles and landing pages. Congratulations! But it’s not doing anything for you. The needle hasn’t moved. Traffic is step one but a close second is developing a system to manage and handle your new leads in an effective and optimized way. ### Increased traffic without a lead capture and engagement program results in nothing but wasted money and resources. If you’re sick and tired “churning and burning” leads then download the Lead Capture formula now. This free guide will clearly layout proven tactics to keep your leads interested in you without annoying your future customers. ### Stop churning. Start engaging today. Grab our free guide to engaging your leads right now and let’s get growing! --- ### [Traffic. Leads. Conversions.](https://honeypotmarketing.com/traffic-leads-conversions/) **Published:** August 30, 2014 **Author:** The Bee Team **Content:** ### Which do you want to increase today? \[threecol\_one\] **Boost Traffic** ![](https://honeypotmarketing.com/wp-content/uploads/honeypotCTATrafficIncrease.png) \[/threecol\_one\] \[threecol\_one\] **More Leads** ![](https://honeypotmarketing.com/wp-content/uploads/honeypotCTAtraffic2.png) \[/threecol\_one\] \[threecol\_one\_last\] **Increase Conversions** ![](https://honeypotmarketing.com/wp-content/uploads/honeypotCTAIncreaseSales.png) \[/threecol\_one\_last\] --- ### [Marketing Tips and Tricks](https://honeypotmarketing.com/marketing-tips-tricks/) **Published:** August 14, 2014 **Author:** The Bee Team **Content:** \[wlkb include=”41″\] --- ### [Our Team Leadership Vision](https://honeypotmarketing.com/about-us/leadership-vision/) **Published:** June 5, 2014 **Author:** The Bee Team **Content:** Whether an individual contributor or a manager of a large team, every member of Honeypot Marketing is a leader. These are our **leadership principles** and **every Bee at Honeypot Marketing is guided by these principles**. ### Customer Obsession Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers. ### Ownership Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. **They never say “that’s not my job”.** ### Invent and Simplify Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here”. As we do new things, we accept that we may be misunderstood for long periods of time. ### Are Right, A Lot Leaders are right a lot. They have strong business judgment and good instincts. ### Hire and Develop the Best Leaders raise the performance bar with every hire and promotion. They recognise exceptional talent, and willingly move them throughout the organisation. Leaders develop leaders and take seriously their role in coaching others. ### Insist on the Highest Standards Leaders have relentlessly high standards – many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products, services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed. ### Think Big Thinking small is a self-fulfilling prophecy. Leaders create and communicate a direction that inspires results. They think differently and look around corners for ways to serve customers. ### Bias for Action Speed matters in business. Decisions and actions are reversible and do not need extensive study. We value calculated risk taking. ### Frugality We try not to spend money on things that don’t matter to customers. Frugality breeds resourcefulness, self-sufficiency and invention. There are no extra points for headcount, budget size or fixed expense. ### Vocally Self Critical Leaders do not believe their or their team’s body odour smells of perfume. Leaders come forward with problems or information, even when doing so is awkward or embarrassing. Leaders benchmark themselves and their teams against the best. ### Earn Trust of Others Leaders are sincerely open-minded, genuinely listen, and are willing to examine their strongest convictions with humility. ### Dive Deep Leaders operate at all levels, stay connected to the details and audit frequently. **No task is beneath them.** ### Have Backbone; Disagree and Commit Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly. ### Deliver Results Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and **never settle.** ###### Note: we’ve adapted these beliefs from a number of sources we respect including --- ### [Your CASL Audit + Opt-In Campaign Dashboard](https://honeypotmarketing.com/casl-audit-campaign-dashboard/) **Published:** June 3, 2014 **Author:** The Bee Team **Content:** \[wishlist\_dashboard2 id=5\] --- ### [Register Now to Fast Track Your CASL Audit & Opt-In Campaign](https://honeypotmarketing.com/casl-audit-execution/) **Published:** June 3, 2014 **Author:** The Bee Team **Content:** # Can you afford not to be ready for the new Canadian Anti-Spam Law? We’re here to **assist you** in fast-tracking your compliance with Bill C-28. For only $1499 let us help you cross the **diligence line throughout your organization** and **create a CASL compliant** commercial electronic messaging client list. \[twocol\_one\] ### What will you get with our CASL Audit & Opt-In Campaign? - **Process Review:** we will review your current practices and provide you with best practice recommendations - **Communications Review:** a communications, technology and platform review by Honeypot’s team of digital marketing experts - **Live Consult:** a 60 minute interview with your team and 30 minute post audit next steps review session - **Exclusive Access:** access to our online CASL client centre post July 1, 2014 - **Actionable Next Steps:** a practical set of recommendations and tasks leading to compliance - **Email List Segmentation:** we will ensure your client list is **properly set-up and segmented intelligently** - **Opt-In Campaign Execution:** before July 1st we’ll create the copy, landing pages and opt-in language to ensure you’ve **gained express consent** prior to July 1, 2014 - **Documentation:** premium checklists and roadmaps – best practices to CASL compliance ### Can you afford not to? [wlm_stripe_btn sku=1401732157] Credit card payments securely and proudly ![](https://honeypotmarketing.com/wp-content/uploads/outline.png) \[/twocol\_one\] \[twocol\_one\_last\] ### Only $1499: [wlm_stripe_btn sku=1401732157] Credit card payments securely and proudly ![](https://honeypotmarketing.com/wp-content/uploads/outline.png) \[hr\] ### Ignoring CASL will be very expensive We do not recommend ignoring the enforcement of this very important piece of business legislation. As of July 1, 2014 Canadian business will be required to adhere to some of the most strict consumer privacy laws in the G20. CASL applies to **much more than email**. It includes any consumer electronic messages: software, telephone, SMS & social media are all covered by CASL. ### “Accidents happen” simply will not cut it Consumer privacy and electronic communications are now a serious topic in Canada, can your company afford up to $10M per violation? We’ll work with you to make sure “accidents” will not happen. Likewise can you afford to not be able to communicate your existing clients about your offerings? \[/twocol\_one\_last\] --- ### [CASL Audit Checklist](https://honeypotmarketing.com/casl-audit-checklist/) **Published:** June 2, 2014 **Author:** The Bee Team **Content:** \[wlchecklist name=”CASLInformationGathering”\] \[wlchecklist name=”Step2AuditCurrentPractices”\] \[wlchecklist name=”Step3UpdateSoftwareandSOPsforCASLCompliance”\] \[wlchecklist name=”Step4CASLComplianceBestPractices”\] --- ### [Your CASL Audit Dashboard](https://honeypotmarketing.com/casl-audit-dashboard/) **Published:** June 2, 2014 **Author:** The Bee Team **Content:** \[wishlist\_dashboard2 id=4\] --- ### [CASL Audit](https://honeypotmarketing.com/casl-audit/) **Published:** June 2, 2014 **Author:** The Bee Team **Content:** # Are You Complying with the Canadian Anti-Spam Law? We’re here to **assist you** in fast-tracking your compliance with Bill C-28. For only $499 let us help you cross the compliance and diligence line throughout your organization. \[twocol\_one\] ### What will you get with our CASL Audit? - **Process Review:** we will review your current practices and provide you with best practice recommendations - **Communications Review:** a communications, technology and platform review by Honeypot’s team of digital marketing experts - **Live Consult:** a 60 minute interview with your team and 30 minute post audit next steps review session - **Exclusive Access:** access to our online CASL client centre post July 1, 2014 - **Actionable Next Steps:** a practical set of recommendations and tasks leading to compliance - **Documentation:** premium checklists and roadmaps – best practices to CASL compliance ### Can you afford not to? [wlm_stripe_btn sku=1401732118] Credit cards securely and proudly ![](https://honeypotmarketing.com/wp-content/uploads/outline.png) \[/twocol\_one\] \[twocol\_one\_last\] Purchase now for only $499: \[wlm\_stripe\_btn sku=1401732118\] **Need more muscle to make the deadline?** [Try our Audit + Campaign Package.](https://honeypotmarketing.com/casl-audit-execution/) Credit cards securely and proudly ![](https://honeypotmarketing.com/wp-content/uploads/outline.png) \[hr\] ### Ignoring CASL will be very expensive We do not recommend ignoring the enforcement of this very important piece of business legislation. As of July 1, 2014 Canadian business will be required to adhere to some of the most strict consumer privacy laws in the G20. ### “Accidents happen” simply will not cut it Consumer privacy and electronic communications are now a serious topic in Canada, can your company afford up to $10M per violation? We’ll work with you to make sure “accidents” will not happen. Likewise can you afford to not be able to communicate your existing clients about your offerings? \[/twocol\_one\_last\] --- ### [Canadian Anti-Spam Legislation (CASL) Resource Centre](https://honeypotmarketing.com/casl/) **Published:** June 2, 2014 **Author:** The Bee Team **Content:** **What will you find here?** Introduction | CASL Knowledge Base | CASL Audit | CASL Audit + Opt-In Campaign ## Introduction What do you **need to know** to comply with the **Canadian Anti-Spam Legislation** which is being enforced on July 1st? The Canadian Anti-Spam Legislation (CASL) comes into effect on July 1, 2014. When it does, Canada officially becomes the last G20 member to **enact a federal law** to curb unwanted mass emails. Despite being late to the party, CASL promises to be the toughest anti-spam law amongst all industrialized nations. We’ve been working hard over the past number of months to assemble an in-depth CASL Resource Centre for small to medium sized business in addition to providing advice to marketers and start-ups. **What Is CASL?** The law means that any company communicating electronically with **new, existing, or prospective customers** will have to prove that they have obtained consent from these recipients to do so. According to the Government of Canada’s official CASL website [www.fightspam.gc.ca](http://www.fightspam.gc.ca/) the new law applies to all professional individuals, businesses, or organizations that: - Make use of commercial electronic messages (CEM) when conducting business - Are involved with the alteration of transmission data - Produce or install computer programs In some respects, there is very little that’s new in CASL compared to other anti-spam laws in G20 countries. Predictably, in order to comply with CASL you must include the following when sending any kind of CEM: 1. Expressed or implied consent from the recipient to send a CEM. 2. Clear and simple identification of yourself or of others on whose behalf the CEM is sent. 3. A mechanism that allows recipients to unsubscribe from receiving future CEMs. There is certainly more to CASL than the basics listed above, but this should give us a level set starting point for discussing how we should deal with CASL compliance. ## Browse, Search or Add to the Honeypot CASL Knowledge Base \[wlkb include=”326″\] --- ### [Oops! This Content is Members Only](https://honeypotmarketing.com/oops-this-content-is-members-only/) **Published:** May 24, 2014 **Author:** The Bee Team **Content:** The content you’re trying to view is for members only. Please register in order to access this content. --- ### [Oops! Wrong Membership Level](https://honeypotmarketing.com/oops-wrong-membership-level/) **Published:** May 24, 2014 **Author:** The Bee Team **Content:** You do not have the correct privileges to access this content. Please upgrade your membership level in order to access this content. --- ### [Dashboard](https://honeypotmarketing.com/dashboard-2/) **Published:** May 24, 2014 **Author:** The Bee Team **Content:** Hey \[wlm\_firstname\]! Welcome back! Below, you’ll find links to all the important areas of your membership site. Please feel free peruse the site and definitely let us know if you have any questions. \[Site admin, place links here\] \[wishlist\_dashboard2 id=1\] --- ### [Thanks for Joining!](https://honeypotmarketing.com/thanks-for-joining/) **Published:** May 24, 2014 **Author:** The Bee Team **Content:** Hey \[wlm\_firstname\]! Thanks for joining our \[wlm\_memberlevel\] membership! Below, you’ll find links to all the important areas of your membership site. Please feel free peruse the site and definitely let us know if you have any questions. \[Site admin, place links here\] --- ### [Social Media : The Social Grow™ Program](https://honeypotmarketing.com/grow/social/) **Published:** November 25, 2013 **Author:** The Bee Team **Content:** Our Grow™ programs are the building blocks to enhance your current marketing programs or can act as a complete solution, as **your** marketing department. We keep things simple and only give you what you need – at the time you need it. The Honeypot Marketing Grow™ programs include: - Strategic Grow™ - Inbound Grow™ - Social Grow™ - Video Grow™ # The Social Grow™ Program Honeypot’s Social Grow™ program is a structured communications program. Our team of experienced marketers and community managers becomes an extension of your team with ***minimum disruption*** to your current structure. # Why is Social Important? Social media is everywhere. It’s relevant, timely and growing at a rapid pace. Facebook alone has over a billion active users; Twitter has more than 200 million active users. Social media is not limited to a young and innovative demographic; in fact the fastest growing groups in social media channels are adults from 45-65 years of age. With such astounding numbers, the means of engaging in social media can seem overwhelming. The good news is that you don’t need to reach out to 800 million users; you just need to reach the right 100,000 potential customers and we know how to do just that. Social media programs are also the best way to engage your current, local customers – we have the tools and capability to engage, retain and gain referrals through these social media networks like never before # What will the Honeypot Social Grow™ program achieve? \[twocol\_one\] 1. **Increase your business.** Social media is extremely powerful for tapping into local trusted networks. You’ll gain additional visibility, be seen more often and in more relevant context than traditional media channels. 2. **Improve customer communication.** The biggest danger is not having a platform to easily communicate with your customers. By implementing a strong social media program you’ll have the opportunity to resolve issues, cheerlead your brand advocates, create a fantastic impression on your current and potential clients and their social networks. 3. **Turn your customers into brand evangelists.**They’ll talk about your company to their friends, engage with you online and grow your customer base. 4. It will **leverage your current marketing efforts** in the social media space with little to no disruption to your staff and planning. Our goal is to extend your current messaging, rather than creating new ones. 5. **Train your staff to become social media mavens.**Community management is our specialty; our team will provide seminars, training material and tools to ensure your team is fully prepared to engage in the program effectively. \[/twocol\_one\] \[twocol\_one\_last\] You can’t afford to ignore Social Media any longer. It’s just that simple, even though it may be confusing. Get your **free copy** of the “Smart Sales Guide to Social Selling” by filling out the simple form below. Easy. Peasy. \[activecampaign form=30\] \[/twocol\_one\_last\] \[hr\] # How does it Work? Honeypot’s Social Grow™ program is designed to get you engaged with a social media program quickly and with as little disruption to your current employees as possible. We’ve developed a roadmap for success over the years and we will work as a team throughout the process. 1. **Initial meeting**. Let’s get to know each other, we’ll review your current marketing and advertising programs, learn more about your clientele and how you currently promote, communicate and retain them. 2. **Planning meeting.** Now that we know a bit more, we’ll develop your first 6-month social media engagement roadmap. This will include defining recurring messaging, campaign concepts and an engagement strategy for the program. 3. **Tools and technology setup.** One of the keys to success in the world of social media is to utilize professional tools and reporting technologies, keeping everything manageable. We’ll get things set up and train your core staff so that they are able to schedule content delivery, pull reports, and approve processes when the time comes. 4. **Team seminar.** We will kick off the program to your entire team with a 90-minute introductory seminar to social media. It’s critical to get your staff on board and enthusiastic about the program in order to see that your organization succeeds in the world of social media. We’ll be there to evangelize, mentor, teach and help your team become effective brand advocates. 5. **Content planning and scheduling.** Next we’ll gather all of your content and materials, create posts and schedule the release of these communications for you. At this point we’ll have offloaded the majority of the daily work and your team can focus on real-time events and the fun parts of social media engagement! 6. **Community management.** We’ll always be your first line of communication for any consumer engagement. Once the communications voice and rules of engagement have been defined, our team is your team. We’ll defer to and communicate with you while providing a filter and managing the day-to-day mechanics of regular social media outreach. 7. **Reporting and Updating.** As the program begins its second month we’ll be ready to launch campaigns, provide further insights into user behavior and show how social media can be used locally to benefit your company and turn your customers into your brand evangelists. # Empower Your Marketing Team Today. \[button size=”large” class=”cta-button” text=”white” window=”yes” link=”#”\]Get started with a 1 Hour Modern Marketing Huddle\[/button\] \[hr\] # If you need some help, we’re here to do just that. Still not sure what to make of Modern Marketing and how it can help your business? Take a peek at our Complete Modern Marketing Guides. They’re divided into specific channels and should help get you started: --- ### [Strategic Marketing : Strategic Grow](https://honeypotmarketing.com/grow/strategy/) **Published:** November 23, 2013 **Author:** The Bee Team **Content:** The Honeypot Grow™ programs are the building blocks your Modern Marketing program. We keep things simple and only give you what you need – at the time you need it. The Honeypot Marketing Grow™ programs include: - Strategic Grow™ - Marketing2Sales Grow™ - Inbound Grow™ - Social Grow™ - Video Grow™ # Strategic Grow™ Increasing sales and attaining a viable competitive advantage starts with the right strategy. We work with your team to map out short and long term goals, construct targeted personas and develop an action plan for your company. Since your strategy changes with the market, we will work together each month to ensure your strategic plan and ensuing tactics are relevant, timely and effective. ## Strategic Marketing, Really? Really! Your company’s strategic plan is your roadmap to continuous growth. It is the tool that defines the tone of all outbound communication and the markets where you will see the largest return. Creating a Strategic Marketing plan enables us to: 1. Better understand business goals and revenue targets. 2. Uncover your social brand persona. 3. Understand your audience, leads and customers. 4. Prioritize the most effective marketing tactics for the greatest return. 5. Develop an executable tactical marketing plan throughout the entire year. 6. Create an agile marketing plan that thrives in an ever changing market. ## How does it Work? Strategic Grow™ focuses on developing your marketing roadmap to advances your companies overall business objectives. We want to make sure that you are getting the most from your marketing budget, and only spending marketing dollars that will lead to future sales. Strategic Grow optimizes this process. ### Step 1: Discover. Understanding your business is integral to delivering the most effective strategic plan. Together we will do a deep dive into your market and current marketing strategy to uncover the best opportunities for your future growth. ### Step 2. Strategize. We’ll then create a persona of your target audience and an action plan for future marketing activity. We’ll plan the tone of your marketing message, methods of distribution and specific channels to use. ### Step 3: Execute. Your team will be ready to execute the roadmap we’ve built. We will be here for support along the way and monitoring the market in preparation for our monthly Strategic check-in. ## What Do I get with the Strategic Grow Program? ### Professional Marketing Consultation A senior member of our professional Honeypot team will be your designated specialist, for 20 hours each month, analyzing the market and creating/advancing your strategic plan. We will work together to align your business objectives with your marketing activities. From here we will align your marketing goals with the appropriate add-on Grow programs, linking all activities back to your primary business goals. Our Strategic Grow program yields the best results when launched in conjunction with Video Grow, Social Grow and Inbound Grow programs. --- ### [Online Video Marketing : The Video Grow™ Program](https://honeypotmarketing.com/grow/video/) **Published:** November 23, 2013 **Author:** The Bee Team **Content:** The Honeypot Grow™ programs are the building blocks of your Modern Marketing strategy. We keep things simple and only give you what you need – at the time you need it. The Honeypot Marketing Grow™ programs include: - Strategic Grow™ - Marketing2Sales Grow™ - Inbound Grow™ - Social Grow™ - Video Grow™ Video Grow encompasses strategy, design, production, distribution, scheduling and optimization of your video marketing program. Our experience in real world video marketing execution ensures maximum coverage, conversion optimization and all round awesomeness of your video strategy and content library. Sounds good doesn’t it? # Why Video Marketing? Video marketing is the single most powerful tool available to the modern marketer, leveraging mobile, social and interactivity enabling us to: 1. Capture leads and create new sales opportunities. 2. Increase current customer engagement and sales. 3. Simplify complex stories. 4. Humanize your brand. 5. Create a highly shareable library of evergreen video content. # How does it Work? Video Grow™ fosters engagement through modern marketing techniques. We create a path for your audience, guiding them to your website and other conversion points which provide the opportunity to nurture leads and grow sales. All of the Grow programs are reasonable priced monthly subscriptions designed to get your business on the right path quickly using our roadmaps and experience to get you there quickly and effectively. ## Step 1: Discover. Understanding your business is integral to delivering the most effective video message. Together we will do a deep dive into your current marketing strategy and buyer personas to uncover the best opportunities for us to GROW. ## Step 2. Strategize. We’ll then create a content roadmap and schedule. We’ll plan video formats, styles, and distribution channels. ## Step 3: Execute. Depending on the style of video we decide upon, we’ll collaborate with you to write an effective script. We’ll handle the logistics of the shoot and do all pre and post-production work to deliver a quality video. ## Step 4: Optimize and Distribute. Next, we’ll optimize the video content and description for distribution through appropriate channels and for effective Search Engine Optimization (SEO) We will ensure interactions and Calls to Actions (CTA’s) are implemented, tying into our lead and customer nurturing program. ## Step 5: Measure and Iterate. We’ll measure for performance by analyzing actionable video metrics and share those results, along with our insights, with you in weekly reporting. If we are working with you on a lead nurturing program we can create triggers to pass qualified leads and customers on to your sales team. With a few videos under our belt, we’ll be able to see what works well and what doesn’t. We’ll take those leanings and iterate the next videos to maximize engagement with your leads and customers. # What Do I get with the Video Grow Program? \[twocol\_one\] ### Video Creation A collection of 1½ – 2 minute videos. Each month, dependent on the format and style of the videos, we’ll produce 4 new online videos ready for marketing throughout your entire sales process.. ### Formats and Styles We create videos ranging from intelligently designed mobile: Instagram and Vine videos, to full production online video series. Our video marketing strategy is proven to appeal to your customers where ever they are: on the road, in the office or at home. The goal is to create a never ending video library that walks your customer through your brand story and ultimately your sales process. ### Video Styles Based on your brand, service and product. We have a collection of formats that have a proven track record of success. These include: - Thought leadership - Third party key influencer interviews - Video case studies - Strategic whiteboard series - Product knowledge segments - “How-to” or instructional - User directed “choose your own adventure” - Team interviews series (walk around) ### Channels and Distribution *“If content is king, context is queen.”* We design your videos specifically for the channels in which they will be distributed. These include: - Your website - Your e-commerce and purchase pages - Landing and campaign pages - Email marketing communications - Mainstream social media channels - Your company YouTube channel - Offline efforts (trade shows, corporate functions and internal training etc.). \[/twocol\_one\] \[twocol\_one\_last\] Ready to get started on the path of Video Marketing? Get your **free copy** of the “Smart Sales Guide to Online Video Marketing” by filling out our simple form below. \[activecampaign form=34\] \[/twocol\_one\_last\] ### Have a look at some of our current work --- ### [Case Study : Optimizing Social Media Campaign Performance ](https://honeypotmarketing.com/optimize-social-media-contest/) **Published:** October 20, 2013 **Author:** The Bee Team **Content:** \[hr\] \[twocol\_one\] ![Honeypot Marketing - Optimizing social media campaign performance case study](https://honeypotmarketing.com/wp-content/uploads/2013-10-19-06.57.39-pm.png "- digital marketing for growing businesses by honeypot marketing")Learn how a social contest increased brick mortar business\[/twocol\_one\] \[twocol\_one\_last\] In this case study **Optimizing Social Media Campaign Performance** you’ll learn how: Partnering a single promotion with multiple related brands will quickly increase potential magnification and performance. Socially aware software taps into real connections and gamification engages and delights users. How to ensure consistent performance through engagment, memes, and contest updates. \[activecampaign form=26\] \[/twocol\_one\_last\] \[hr\] --- ### [Say Hi to Honeypot](https://honeypotmarketing.com/say-hi-to-honeypot/) **Published:** June 18, 2013 **Author:** The Bee Team **Content:** Curious about the happenings at Honeypot Marketing? We’re an open book, so read on! [![Honeypot Marketing](https://honeypotmarketing.com/wp-content/uploads/BennyBee9-300x74.png "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/BennyBee9.png) ### **Digital Marketing** Our team creates Digital Marketing programs that connect your promotional business efforts with your sales process. This enables your business or sales & marketing teams to convert leads into loyal customers while maintaining strong relationships with your current consumer base. Need more sales? Want to build a quality lead database? Stronger brand engagement? More efficient marketing tools? We hear that, and we can help. \[button style= “width: 400px;” size=”medium” class=”cta-button” text=”white” window=”yes” link=”/team/”\]Meet the Team that Will Make it Happen\[/button\] ### **How We Do Digital Marketing** Digital Marketing is expensive. It takes tools, a team, strategy and execution to create an effective marketing plan and execute that plan effectively. Are you ready to invest the hundreds of thousands of dollars and time to build an effective and performance driven marketing team? If that sounds daunting (and it is), then we can help. We start by joining forces with you to become one team that connects your marketing efforts with your sales. Then we keep things simple by only giving you what you need – at the time you need it. Let us be the horsepower behind your marketing machine. We’ll show you how a performance driven marketing strategy that integrates technology, inbound marketing, sales and retention will grow your business in quantifiable ways. If you’re not quite ready to invest in the staff, resources, and software that accompany content and marketing automation, we should chat about a practical and realistic way to include these vital components in your strategy. ### **Learn More About Modern Marketing** ### **In Our Downtime** We like to be social here at Honeypot, both on and offline, so we keep our ears open for networking opportunities or charity events that help to give back to our community (and get us away from our computers for a day!) We put up a good fight this year at the Five Hole for Food charity ball hockey tournament in support of The Food Bank of Waterloo Region, but ended up falling to our fierce competition at Grand River General Hospital. (See highlights from the match below!) --- For the second year in a row, we’ve happily been a part of the charity golf tournament known as Golf Social which supports Community Support Connections, Meals on Wheels and More here in Waterloo Region. We participated in 2013, and this year were lucky enough to be a sponsor too! [![Golf Social Honeypot Marketing](https://honeypotmarketing.com/wp-content/uploads/photo-12-300x225.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/photo-12.jpg)Some Honeypot team members posing with the winning team[![photo 4 (1)](https://honeypotmarketing.com/wp-content/uploads/photo-4-1-300x225.jpg "- digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/wp-content/uploads/photo-4-1.jpg)Convert those leads people![Golf Social CSC Meals on Wheels](https://honeypotmarketing.com/wp-content/uploads/photo-3-300x225.jpg "- digital marketing for growing businesses by honeypot marketing")An action shot of the CSC Meals on Wheels and More team they were the benefiting charity of the event--- [The Dušan Nedelko Foundation](http://dusansfoundation.org/ "The Dusan Nedelko Foundation ") was established by Honeypot Marketing founder, [Dan Nedelko](https://honeypotmarketing.com/about-us/dan-nedelko/ "Dan Nedelko"), in honour of his brother who passed away in February of 2010. The organization strives to instil leadership in at-risk youth through outdoor activity including disc golf tournaments, sponsorship of summer camps, and many other worthy causes. **A “moment of loudness” at Rock the Bear** --- ### [Real case studies from clients](https://honeypotmarketing.com/case-studies/) **Published:** December 14, 2012 **Author:** The Bee Team **Content:** Our partners and customers range from start-ups and fast-growing companies to well-established institutions; from marketing teams in small and medium-sized businesses to independent teams in large enterprise corporations. In the examples below, you’ll notice that we focus on our clients’ overall sales and profitability. We **don’t waste time** optimizing for metrics like bounce rate or click-throughs—unless there’s evidence that they are strongly linked to the business’s profitability. The ways in which we work together to achieve business objectives vary widely – the one common denominator is success. \[hr\] \[threecol\_one\] ![Honeypot Marketing - Social Business Optimization](https://honeypotmarketing.com/wp-content/uploads/2013-10-19-06.57.39-pm.png "- digital marketing for growing businesses by honeypot marketing") \[/threecol\_one\] \[threecol\_two\_last\] ### Real world case study: Optimizing social media campaign performance This in depth look at a social contest and organic communications program covers a number of critical success factors: \[unordered\_list style=”tick”\] - increased Facebook fan count by a factor of 10 in a 3 week period. - increased social engagement over 4000% driving in-store revenue growth. - co-branding leveraged to exponentially increase consumer awareness. - how social media contesting unlocked **real** top line revenue. \[/unordered\_list\] \[button size=”large” class=”case-study” text=”white” window=”yes” link=”https://honeypotmarketing.com/optimize-social-media-contest/”\]Learn how we optimized this social media contest & campaign.\[/button\] \[/threecol\_two\_last\] \[hr\] \[threecol\_one\] ![Honeypot Marketing - Social Business Optimization](https://honeypotmarketing.com/wp-content/uploads/2013-10-19-06.57.39-pm.png "- digital marketing for growing businesses by honeypot marketing") \[/threecol\_one\] \[threecol\_two\_last\] ### Crestock.com & Snoop Dogg. Understanding & leveraging motivation. How we worked with crestock.com to convert a stale recurring contest into an exciting motivator for their target clientele: \[unordered\_list style=”tick”\] - 800 new leads generated in a 5 week period. - drove return lead visits to accounts. - leveraged a mainstream artist to drive market awareness. - increased top line revenue by 35% over a 5 week program. \[/unordered\_list\] \[button size=”large” class=”case-study” text=”white” window=”yes” link=”#”\]Coming soon!\[/button\] \[/threecol\_two\_last\] \[hr\] \[threecol\_one\] ![Honeypot Marketing - Social Business Optimization](https://honeypotmarketing.com/wp-content/uploads/2013-10-19-06.57.39-pm.png "- digital marketing for growing businesses by honeypot marketing") \[/threecol\_one\] \[threecol\_two\_last\] ### Beertown London. Creating awareness and driving consumers to a new location. Beertown was opening a new location outside of their normal geographic region. Learn how we worked closely with their entire team to: \[unordered\_list style=”tick”\] - drive significant new market awareness by growing their targeted fan base by over 10,000 guests. - address guest awareness through a comprehensive communication plan. - foster guest excitement through social contesting to generate over 1000 qualified leads. - create a successful 4 week grand opening program. \[/unordered\_list\] \[button size=”large” class=”case-study” text=”white” window=”yes” link=”#”\]Coming soon!\[/button\] \[/threecol\_two\_last\] \[hr\] --- ### [Honeypot Marketing Content Site Map](https://honeypotmarketing.com/site-map/) **Published:** August 21, 2009 **Author:** The Bee Team **Content:** Welcome to Honeypot Marketing we’ve attempted to organize everything on the site in a structured and easy to find way. If you can’t find what you’re looking, please scroll down and have a look at our content. It’s organized into Article Posts, Categories and Pages. You shouldn’t have any trouble finding what you’re looking for now! --- ### [Conversion Rate Optimization](https://honeypotmarketing.com/conversion-rate-optimization/) **Published:** August 5, 2009 **Author:** The Bee Team --- ### [Online PR](https://honeypotmarketing.com/online-pr/) **Published:** August 5, 2009 **Author:** The Bee Team --- ### [Conversion Optimization](https://honeypotmarketing.com/conversion-optimization/) **Published:** August 5, 2009 **Author:** The Bee Team --- ### [Email Marketing](https://honeypotmarketing.com/email-marketing/) **Published:** August 5, 2009 **Author:** The Bee Team **Content:** Stub for Email Marketing --- ### [Online Reputation Management](https://honeypotmarketing.com/reputation-management/) **Published:** August 5, 2009 **Author:** The Bee Team **Content:** Our Online Reputation Management service will allow you to track, monitor, report and respond to what your customers are saying online about your product or service. It’s a mouth full to describe, that much is for sure. Take a moment and review the brief introductory presentation (for the best quality,View in Full Screen Mode – on the bottom left there): [Reputation Management](http://www.slideshare.net/dannomatic/reputation-management-1883801 "Reputation Management")View more [presentations](http://www.slideshare.net/) from [dannomatic](http://www.slideshare.net/dannomatic). You might not know us very well (yet) but we like to talk alot. Why not check out our Screen Cast introduction (play it in HD for the highest quality): \[youtube\]http://www.youtube.com/watch?v=q2sNFpBXvHs\[/youtube\] If you still want to see more, we’ve gone into a bit more detail about the software product (same thing yet again with the HD for highest quality): \[youtube\]http://www.youtube.com/watch?v=rvjAiBl-oJc\[/youtube\] We appreciate you taking the time to learn more about our service. Get more information about our ***Online Reputation Management Service*** by filling out the form. We will get back to you within 24 hours (if not sooner): --- ### [Internet Marketing Strategies That Sell](https://honeypotmarketing.com/internet-marketing-strategies-that-sell/) **Published:** August 5, 2009 **Author:** The Bee Team **Content:** We aspire to excellence in *Social Media Marketing*, *Internet Marketing* and *Search Engine Optimization* services so that our clients and partners can engage their consumers, create brand advocates, increase their visibility and achieve success in the new and ever changing landscape of the social web. \[youtube\]http://www.youtube.com/watch?v=sIFYPQjYhv8&fmt=22\[/youtube\] Working with Honeypot Marketing you can dramatically increase your website’s performance without spending another dime on advertising. How? **Strategic Internet Marketing Plan Development** – with over 25 years of collective Marketing experience, we have developed 6 and 12 month Strategic Internet Marketing strategies for our clients and partners. These plans are designed to directly address financial targets, identify the channels, implement Key Performance Indicators and provide detail on specific tactics and projects for your organization. **Conversion Rate Optimization** – making more from your current traffic, including A/B and Multivariate Testing. We’re *web conversion specialists* with years of testing and optimization experience. **Search Engine Optimization** – getting new targeted traffic through the major Search Engines – [Google](http://www.google.com), [Yahoo](http://search.yahoo.com) and [Bing](http://www.bing.com). We are specialists in the optimization of large eCommerce sites and dynamic sites. Our SEO work has taken place in the some of the most competitive verticals online including stock photography, sports, gaming and travel. **Social Media Marketing** – increase your brand exposure through social media channels like [Twitter](http://www.twitter.com) and [Facebook](http://facebook.com). **Online Reputation Management** – proactively managing online buzz and engaging your clients online. **Web Analytics** – knowing who is visiting, why they visit and what they do on your website. We specialize in complete business intelligence solutions including the integration of Goal Path, eCommerce tracking, and optimization. **Email Marketing** – retention marketing, activation marketing and all forms of email management. **Online Press Releases and PR** – couple your traditional PR activities with our online PR distribution and you’ll double your effectiveness. **Pay Per Click Management** – no matter the size of your budget we can effectively maximize your spend and ensure increased conversion rates. We also offer numerous consulting services everything from an SEO Site Audit all the way to complete development and implementation of a complete year long Internet Marketing Strategy. Honeypot Marketing was founded in 2002 and our team collectively has over 30 years of Traditional Marketing, Direct Marketing, Internet Marketing and Software Development Experience. --- ### [WishList Member](https://honeypotmarketing.com/wishlist-member-2/) **Published:** January 1, 2000 **Author:** The Bee Team **Content:** This page is auto-generated by the WishList Member Plugin. The status of this page must be set to Published. Do not delete this page or put it to Trash. --- ## Elements ### [SEO](https://honeypotmarketing.com/?kadence_element=seo) **Published:** June 4, 2024 **Author:** The Bee Team **Content:** SEO **MADE EASY** for business ## Search Engine Optimization SEO for businesses of all sizes including specialties in eCommerce SEO, Shopify SEO, WordPress SEO. Leave the uncertainty and hard work of increasing your website’s traffic through SEO to us. We have the expertise and tools to make it happen without any guesswork on your end. [View Pricing and Subscriptions](#pricing) ## When businesses need proven SEO strategy and execution, here’s what they do… Everyday companies are ranking, higher, quicker and with more stability through a systematic and consistent plan. Our clients and partners see measurable and planned results from our experience in developing modern search engine optimization programs for their brands and products. With over two decades of information architecture and SEO experience we’ll work with you to develop a comprehensive, understandable and agile SEO plan that works for your business. ![Search Engine Optimization](https://honeypotmarketing.com/wp-content/uploads/search-engine-optimization.png "- digital marketing for growing businesses by honeypot marketing") Our experience spans some of the most competitive online industries including online gaming, travel, stock photography, jewelry sales and informational product sales. We want to work with you to understand how an effective Search Optimization plan can increase your business, build your brand, provide you with press opportunities, engage your audience and create brand advocates of your customers. Search is exciting to us and we want you to be excited about the possibilities which exist through modern search engines for your business and your future. Your potential customers are connected and able to conveniently access information like never before. Consider this for a moment: [smartphones now account for 50% of all mobile phones in North America](http://www.nielsen.com/us/en/newswire/2012/smartphones-account-for-half-of-all-mobile-phones-dominate-new-phone-purchases-in-the-us.html). Your ability to be found through the myriad of channels will be a key factor in your business’ marketing success. Of the estimated 30 billion annual mobile searches, about 12 billion are local searches. Source: [Search Engine Land](http://searchengineland.com/analyst-mobile-to-overtake-pc-for-local-search-by-2015-119148) Now more than ever before, we’re interconnected through these new and exciting technologies. Search engines have adapted to this reality and are a part of daily lives. Our job at Honeypot is to work with you to develop a modern and effective strategy which we can execute to grow your business. ## How we help you achieve remarkable search results ##### We’ve helped hundreds of businesses large and small win with search, generate qualified leads and grow their business. We give you an experienced team fully armed with industry leading SEO tools. All of our SEO packages are based on our [Grow Program subscription plans](/grow/), tailor made to focus on Search Engine Optimization. [View SEO Grow Plans and Pricing](#pricing) ## Keyword Research Together, we will research the keywords that people search for on a daily basis. Our team will provide you with an extensive list of potential terms, along with their associated search volumes, difficulty, and other factors that may impact their level of competition in search engine rankings. ## SEO Tool Set Up We install and configure AIOSEO plugin for WordPress, SEMRush for advanced search monitoring including: technical reports, content opportunities, rank tracking, traffic tracking and organic conversion metrics. No need to buy any additional tools, they’re all included with your program. ## Search Console With all the changes in the industry, it’s becoming harder and harder to rank high on Google. But don’t worry! We are here to help you achieve astonishing results. We will help you with On-Page Optimization, Quality Link Building, and SEO Consulting. ## Tracking & Analytics We offer a Google Analytics and Search Console setup to track website performance, user behavior and create reporting. This provides actionable insights for informed decision-making. ## On-page Optimization We optimize the page structure, content and meta tags to make them more search-friendly. This includes titles and descriptions, header tags, and image alt tags optimization. ## Content Gap Analysis We identify deficiencies in your current website. By assessing the content of your website and your competitors, we can highlight areas where content or structure is missing or insufficient. ![Google Ads Search Campaigns](https://honeypotmarketing.com/wp-content/uploads/2024/06/search-results-791x1024.webp "search-results - digital marketing for growing businesses by honeypot marketing") ## Rank Higher Ranking well is essential to SEO success, and we can make it happen. This can be accomplished with a deep knowledge of your industry, who you are competing against and what keywords are most likely to bring the right visitors to you. We’ve created some of the finest software available, including one-of-a-kind tools that will give us all the information needed for an effective SEO plan; so that you can leave your competitors in the dust. ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/google-search-result-652x1024.webp "google search result - digital marketing for growing businesses by honeypot marketing") ## Get More Qualified Traffic There is an old saying: If a user performs a search in the woods but no one is there to find you do you make a sound… wait… that’s not it. This is it: How many searches would a searcher perform if a searcher… nope… that’s not it either. Forget the sayings. Simply put, ranking well is essential and traffic is critical. After all, you would not be looking for an SEO Agency if you did not want more qualified traffic. We create and execute on plans that go beyond ranking. With an emphasis on quality first, our team brings the right people to your site. ![SEO for business. Business to business SEO](https://honeypotmarketing.com/wp-content/uploads/2024/06/SEO-Agency-Rank-Higher.png "seo leads and traffic convert more highly than any other channel - digital marketing for growing businesses by honeypot marketing") ## Grow Your Business If rankings are essential and traffic is critical then business growth is vital. Where most agencies stop at Rankings + Traffic, we go further for our clients. We put your marketing dollars to work for you and measure true blue return on your investment. As time passes our strategy shifts progressively toward converting Rankings + Traffic into Revenue. Your strategy and reporting are focused on what matters most to you, customers. ## Enterprise Experience for SEO Projects of all Sizes Our team is led by [Dan Nedelko, industry recognized SEO Expert](https://dannedelko.com/) with 25 years of Search Engine Optimization, Software Development and Content Creation Experience. Dan has led optimization efforts on some of the largest websites, in the most competitive verticals in the world. The entire team at Honeypot Marketing are highly trained in the art and science of Search Engine Optimization. Whether you are a brick and mortar business looking to rank for local searches or an international enterprise looking for highly technical and advanced SEO on a custom built platform, we’ve got you covered. #### See How We Collaborate on Large SEO Projects [View Fullscreen](https://honeypotmarketing.com/wp-content/plugins/pdfjs-viewer-shortcode/pdfjs/web/viewer.php?file=https://honeypotmarketing.com/wp-content/uploads/2024/06/SEO-Strategy-by-Dan-Nedelko-at-Honeypot-Marketing.pdf&attachment_id=13425&dButton=true&pButton=true&oButton=false&sButton=true&editButtons=true&v=3.1.1&_wpnonce=a692d29022#zoom=auto&pagemode=none) [Skip to PDF content](#pdfjs-viewer-skip) ## SEO Expertise That Will Grow Your Business ## Structured Program ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/google-search-checklist-652x1024.webp "google-search-checklist - digital marketing for growing businesses by honeypot marketing") ## Google Search Console ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/google-search-console-652x1024.webp "google search console - digital marketing for growing businesses by honeypot marketing") ## Rich Results ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/google-rich-results-652x1024.webp "google rich results - digital marketing for growing businesses by honeypot marketing") ## Speed Optimizations ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/google-search-speed-652x1024.webp "google search speed - digital marketing for growing businesses by honeypot marketing") ## Powerful, Affordable SEO Plans ## We Do NOT Tout our SEO Services You’ll likely run into quite a few companies, consultants and “gurus” who will offer you magical “voodoo” services for one of two things: extremely low or extremely high fees when discussing Search Engine Optimization. When you run into these people, we would suggest turning around and **running as quickly as possible**. SEO is not magic. SEO is practical, planned and should be **extremely predictable**. That’s what we do here at Honeypot; create plans that make sense to you and for your business. Digital marketing and search are critical for businesses of all sizes. **Ignoring your plan today will cost real dollars tomorrow**. ## Let’s Talk We simplify Search Engine Optimization so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. Yourself! 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With the right strategy and marketing, your practice can stand out by reaching patients both new and… ## [6 Cool SEMRush “Tricks” To Unlock Your Marketing Potential](https://honeypotmarketing.com/seo/6-cool-semrush-tricks-to-unlock-your-marketing-potential/) Originally Published 18 January 2022 ‐ Last Updated 23 September 2024 Grabbing the top position in Google is a world of struggle. No matter your field of business, you need an advanced tool to monitor your SEO through every step. This… ## [Beyond Keywords: Understanding Search Intent](https://honeypotmarketing.com/seo/beyond-keywords-search-intent/) Originally Published 16 August 2021 ‐ Last Updated 23 September 2024 You’ve nailed the queries and keywords that will drive your SEO efforts. You’ve created high-quality content that matches your query list. But things may not be going as well as… ## [Using Cornerstone Content to Create a Winning Inbound Marketing Plan](https://honeypotmarketing.com/seo/cornerstone-content/) Originally Published 21 May 2021 ‐ Last Updated 23 September 2024 Creating a content hub on your site that provides your readers what they want is a great way to build relationships with your users and rank higher in search. Let’s help you create… ## [Turning Zero Click Google Searches Into Opportunities For Your Business](https://honeypotmarketing.com/seo/zero-click-google-searches/) Originally Published 3 July 2020 ‐ Last Updated 24 September 2024 A Zero-Click search is a Google Search result that uses rich results to display information from your website, but shows enough information that a user will not need to click… ## Posts pagination 1[2](https://honeypotmarketing.com/wp-cron.php/page/2/?doing_wp_cron=1784406740.9234030246734619140625)[3](https://honeypotmarketing.com/wp-cron.php/page/3/?doing_wp_cron=1784406740.9234030246734619140625)[Next Page](https://honeypotmarketing.com/wp-cron.php/page/2/?doing_wp_cron=1784406740.9234030246734619140625) ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Footer](https://honeypotmarketing.com/?kadence_element=10805) **Published:** May 28, 2024 **Author:** The Bee Team **Content:** [![](https://honeypotmarketing.com/wp-content/uploads/2023/11/Honeypot-Logo-without-bee.png "honeypot logo without bee - digital marketing for growing businesses by honeypot marketing")](https://honeypotmarketing.com/)- [LinkedIn](https://www.linkedin.com/company/honeypot-marketing/) - [Facebook](https://facebook.com/honeypot.marketing/) - [Instagram](https://www.instagram.com/honeypotmarketing/) - [TikTok](https://www.tiktok.com/@honeypotmarketing) - [X](https://x.com/honeypot_mkting) - [YouTube](https://www.youtube.com/channel/UCzEqYq4v78fn6PTVa6K0O6g) - [Spotify](https://open.spotify.com/show/64uSeTPGVWrzOkyYGhvifR) [](tel:18002302534) - [YouTube](https://www.youtube.com/@honeypotmkting/podcasts) ## [Marketing Services](/services/) - [Marketing](/marketing/) - [MarTech ](https://honeypotmarketing.com/martech/) - [Business-to-Business](/b2b/) - [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/) - [Brand and Creative Design](https://honeypotmarketing.com/branding/) - [Web Development ](/web-development/) - [eCommerce ](/ecommerce/) - [Google Ads](/google-ads/) - [SEO](/seo/) - [Social Media Management](/social-media/) ## Solutions - [Sales & Marketing Alignment](/account-based-marketing/) - [WinLocal](https://winlocal.org/) - [Plans & Pricing](/grow/#pricing) ## Industries - [SaaS (Software as a Service)](/saas/) - [iGaming – Casino and Sports](https://honeypotmarketing.com/casino-igaming/ "iGaming") - [Manufacturing](https://honeypotmarketing.com/manufacturing/ "Manufacturing") - [Therapy & Wellness](https://honeypotmarketing.com/therapy-wellness/ "Therapy and Wellness Marketing") - [Home Services](https://honeypotmarketing.com/home-services/ "Home Services") ## Learn - [Our Portfolio](/portfolio/) - [Business Photography](/portfolio/)[ by Honeypot](https://photography.honeypotmarketing.com/) Marketing - [The Video Hub at Honeypot Marketing](https://video.honeypotmarketing.com/) ## [About Us](/about-us/) - [Our Team](https://honeypotmarketing.com/about-us/) - [Digital Marketing from the Trenches Podcast](https://honeypotmarketing.com/podcasts/ "Podcasts Page") - [Honeypot Marketing on LinkedIn](https://www.linkedin.com/company/honeypot-marketing/ "Honeypot Marketing on LinkedIn") - [Honeypot Marketing at Marketer Knows](https://marketerknows.com/honeypot-marketing/) ###### Sales and Support ###### [1-800-230-2534](tel:18002302534) ###### Local ###### [1-226-336-6220](tel:12263366220) Honeypot Marketing is a [Digital Marketing Agency](https://honeypotmarketing.com/) located in Waterloo and Toronto, Canada with team members around the world. Founded in 2001, Honeypot Marketing is your source for effective [Business-to-Business](/b2b/) and [Account Based Marketing](/account-based-marketing/) strategies and tactics. [Contact us today and book a complementary 30 minute discovery call](/grow/) to see how our team can help your team [Grow your Business](/grow/). [ ](https://honeypotmarketing.com/terms-conditions/)Terms & Conditions [ ](https://honeypotmarketing.com/cookie-policy-ca/)Cookie Policy [ ](https://honeypotmarketing.com/cookie-policy-ca/)Privacy Policy --- ### [eCommerce](https://honeypotmarketing.com/?kadence_element=branding-2) **Published:** June 10, 2024 **Author:** The Bee Team **Content:** ecommerce and Shopping Advertising ## Reach the Right Shoppers with the Right Products Let us help your retail business set-up and manage Google, Microsoft, Facebook or TikTok Shopping campaigns. We can promote your online products or local inventory, boost traffic to your website or store, and **generate more online sales.** [Book a Consultation](https://honeypotmarketing.com/contact/) ## Grow Your eCommerce Business with Google Shopping, Instagram Shopping and TikTok Shop 👇 ## Sell your products and service online ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/gfr-ca-drive-online-shoppers-2x.webp "gfr-ca-drive-online-shoppers-2x - digital marketing for growing businesses by honeypot marketing") ## Attract local walk-in shoppers online ## Your products available and findable online ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/gfr-build-online-presence-2x.webp "gfr-build-online-presence-2x - digital marketing for growing businesses by honeypot marketing") ## Official Partners with the Best Platforms - ![](https://honeypotmarketing.com/wp-content/uploads/2026/03/Hubspot-1.png "hubspot - digital marketing for growing businesses by honeypot marketing") - ![Honeypot Marketing is a top rated Agency on Design Rush](https://honeypotmarketing.com/wp-content/uploads/2024/06/PartnerBadgeClickable.svg "honeypot marketing on designrush - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/META_PARTNER_2022-e1717726112307-300x168.png "meta_partner_2022 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/tiktok-300x76.png "tiktok - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/microsoft-advertising-partner-2780x959-1-300x103.png "microsoft-advertising-partner-2780x959 - digital marketing for growing businesses by honeypot marketing") - [![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Square-v5-300x300.png "square v5 - digital marketing for growing businesses by honeypot marketing")](https://www.designrush.com/) ## Reach Million of Shoppers on Google ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/ecomm-phone-51a59d3e74.webp "ecomm-phone-51a59d3e74 - digital marketing for growing businesses by honeypot marketing") - Get qualified leads - Grow relevant traffic to your online store - Promote your products and services locally - Increase conversions from returning visitors - Recapture abandoned carts - Grow online sales - Sell directly with credit card - Sell with purchase orders for B2B businesses ![Google Ads Search Campaigns](https://honeypotmarketing.com/wp-content/uploads/2024/06/search-results-791x1024.webp "search-results - digital marketing for growing businesses by honeypot marketing") ## Own Search Go beyond organic search. Google has been prioritizing paid ads for several years. In order to be found, you need to be first. In order to be first in the world of eCommerce, you need the right ads showing up on Google Search, Instagram, TikTok and every touch point your customers use on a daily basis. ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/google-search-result-652x1024.webp "google search result - digital marketing for growing businesses by honeypot marketing") ## Get More Qualified Traffic There is an old saying: If a user performs a search in the woods but no one is there to find you do you make a sound… wait… that’s not it. This is it: How many searches would a searcher perform if a searcher… nope… that’s not it either. Forget the sayings. Simply put, ranking well is essential and traffic is critical. We create and execute on plans that go beyond ranking. With an emphasis on quality first, our team with bring the right people to your site. ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/google-search-result-652x1024.webp "google search result - digital marketing for growing businesses by honeypot marketing") ## Grow Your Business If rankings are essential and traffic is critical then business growth is vital. Where most agencies stop at Rankings + Traffic we go further for our clients. We put your marketing dollars to work for you and measure true blue return on your investment. As time passes our strategy shifts progressively toward converting Rankings + Traffic into Revenue. Your strategy and reporting are focused on what matters most to you, customers. ## Marketing Your eCommerce Business What are the most effective e-commerce marketing strategies? Effective strategies include leveraging SEO, social media marketing, email campaigns, and personalization to attract and retain customers[](https://upgrowthcommerce.com/frequently-asked-questions). How do I calculate the lifetime value of my customers? Calculating customer lifetime value involves analyzing purchasing patterns and predicting future behavior to understand the long-term value of customer relationships[](https://ecommercebadassery.com/common-questions-about-ecommerce/). What is a good conversion rate for an e-commerce website? A good conversion rate for an e-commerce website typically ranges from 2% to 4%. However, this can vary significantly depending on the industry, product type, and target audience. It’s important to compare your conversion rates against industry benchmarks and continuously aim for improvement[](https://www.bigcommerce.com/articles/ecommerce/conversion-rate-optimization/)[](https://www.intellimize.com/blog/what-is-a-good-conversion-rate-for-an-ecommerce-website). What are the most effective e-commerce marketing strategies? Effective e-commerce marketing strategies include search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media engagement. Personalization and retargeting ads can also help in reaching potential customers who have shown interest in your products[](https://www.gorgias.com/blog/ecommerce-conversion-rate)[](https://www.godaddy.com/resources/skills/conversion-optimization-questions). Why is conversion rate optimization important for e-commerce businesses? Conversion rate optimization (CRO) is crucial because it allows businesses to maximize the value of their existing web traffic. By improving the user experience and addressing barriers to purchase, CRO helps increase sales without the need for additional traffic, thereby enhancing return on investment (ROI)[](https://www.godaddy.com/resources/skills/conversion-optimization-questions). What are common reasons for cart abandonment, and how can I reduce it? Common reasons for cart abandonment include complicated checkout processes, unexpected shipping costs, and a lack of payment options. Reducing cart abandonment can be achieved by streamlining the checkout process, offering transparent pricing, and providing multiple payment methods[](https://truenorthsocial.com/ecommerce-website-design/what-is-a-good-e-commerce-conversion-rate/)[](https://www.intellimize.com/blog/what-is-a-good-conversion-rate-for-an-ecommerce-website). What are Google Shopping Ads and how do they work? Google Shopping Ads are product-based advertisements that appear at the top of Google search results. They include images, product details, and prices, helping users get a strong sense of the product before clicking. These ads use product data from Google Merchant Center rather than keywords to determine when and where they appear[](https://neilpatel.com/blog/a-quick-but-useful-guide-on-using-google-shopping-ads-to-generate-sales-and-revenue/)[](https://support.google.com/google-ads/answer/2454022?hl=en). How do I set up a Google Merchant Center account for Shopping Ads? To set up a Google Merchant Center account, you need to create an account, verify your website, and upload your product data feed. This feed includes detailed product information that Google uses to create Shopping Ads[](https://testbook.com/interview/google-shopping-ads-interview-questions)[](https://www.bidnamic.com/resources/the-top-5-most-googled-questions-about-google-shopping). What are the benefits of using Google Shopping Ads over other ad formats? Shopping Ads provide better-qualified leads by displaying product images and details directly in the ad. This visual format can lead to higher conversion rates as users have a clearer understanding of the product before clicking. Additionally, Shopping Ads can appear alongside text ads, increasing your visibility on search results pages[](https://www.datafeedwatch.com/blog/ultimate-google-shopping-ads-guide)[](https://support.google.com/google-ads/answer/2454022?hl=en). ## Let’s Talk We simplify managing your eCommerce growth so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. a.k.a Tell Geolocation Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! 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No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. ## eCommerce and Shopify Articles, Guides and How-Tos from the Honeypot Marketing Team ## [The Dangers of Chargebacks for Shopify Store Owners](https://honeypotmarketing.com/shopify/chargebacks-for-shopify-store/) Originally Published 16 March 2023 ‐ Last Updated 30 September 2024 Too Long, Didn’t Read (TL;DR) What is a Chargeback? A chargeback is a consumer protection mechanism in which a customer disputes a charge on their credit or debit card, requesting… ## [Boost Your Shopify Sales Using Social Media eCommerce Features](https://honeypotmarketing.com/shopify/shopify-sales-social-commerce/) Originally Published 4 April 2022 ‐ Last Updated 23 September 2024 Looking for ways to increase your sales on your Shopify Store? We’ve got you covered! We’ll show you many unknown features of eCommerce that will help boost your sales! Let’s dive… --- ### [Marketing](https://honeypotmarketing.com/?kadence_element=branding-2-2-2-2-2) **Published:** June 11, 2024 **Author:** The Bee Team **Content:** We’re a Modern Marketing Agency ## Out-of-the-Box Marketing We accelerate growth with proven and innovative modern marketing techniques. The deprecation of third-party cookies, privacy-first solutions and regulations, and the presence of multiple marketing channels, each with its own distinct characteristics and reach, are changing the game. [Let’s Discuss Your Marketing Plans](/contact/) ## Uncover a Powerful Marketing Strategy to Regain Your Competitive Edge Let’s develop standalone value for prospects and consumers for your business through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales. ## Analysis ## Learn In today’s digital landscape, where consumers’ expectations are at an all-time high, platforms and channels are multiplying and privacy-first solutions are limiting targeting abilities, understanding your brand, industry, and audience has never been more important. Our strategic marketing services pay the way for successful performance-driven marketing campaigns. Trust our strategists to help crystallize your vision. ## Strategy ## No Marketing Without Purpose With a flexible strategy that aligns with your business goals in place, we put your marketing dollars to work and measure true blue return on investment. As time passes our strategy shifts progressively toward converting your Strategy into Revenue. Your strategy and reporting are focused on what matters most to you, customers. ## Execution ## Performance Focused In today’s hyper-competitive landscape, marketing must rely on a solid brand foundation. By delving deep into audience insights and your [**brand positioning**](/branding/), we meticulously plan and execute media strategies that amplify your brand’s presence across relevant channels. At the same time, we ensure your **[marketing technology stack](/martech/)** can provide the features and quality information to realize your strategy effectively. # We use audience insights, actionable data and your business strategy to create a practical, tailored marketing strategy for your brand. # The result? A more agile marketing plan and improved performance. ## You’re in Great Company ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Cineplex_logo.svg.png "cineplex_logo.svg - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/ig-small-logo-e1725989622624.png "ig-small-logo - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Venngo-CorporateAsset-4@3x-1.png "venngo corporateasset 4@3x (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Logisense-Logo-Full-L-padding.png "logisense-logo-full-l-padding - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Gambyl_gold_logos-english_dark.png "gambyl_gold_logos-english_dark - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Mohegan-Sun-logo-PNG-1.png "mohegan-sun-logo-png-1 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/WGDLogo-1.png "wgdlogo (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/cropped-Biochem-Website-Assets-01-1.png "cropped-biochem-website-assets-01-1 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Cedarland-Logo-01-300x155-1.png "cedarland-logo-01-300x155 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/GEM-Windows-and-Doors.webp "gem windows and doors - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Countick-Logo-Variations-03.png "countick logo variations-03 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Pain-Care-Clinics-Brand-Logos-11-1.webp "pain-care-clinics-brand-logos-11 (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/althea-Crystal-Retreat-01.svg "althea-crystal-retreat-01 - digital marketing for growing businesses by honeypot marketing") ![Stone Silo Counselling and Wellness](https://honeypotmarketing.com/wp-content/uploads/2024/09/StoneSiloHorizontallogo1-1024x314.png "stonesilohorizontallogo1 - digital marketing for growing businesses by honeypot marketing") ## We’re a Full Service Marketing Agency, Ready to Roll ## Learn More About Our Marketing Capabilities 👇 ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. ## What are the differences between Traditional and Digital Marketing? **Aspect****Traditional Marketing****Digital Marketing**Channels and MethodsTV, radio, newspapers, magazines, billboards, direct mail, telemarketingSocial media, email, websites, search engines, mobile appsCommunicationOne-way communicationTwo-way communicationCostGenerally more expensiveMore cost-effective with lower entry costsReachEffective for local audiencesCapable of reaching a global audienceTargetingBroad targeting, less precisePrecise targeting based on geography, interests, demographicsMeasurabilityHarder to measure and analyze resultsRobust analytics tools for monitoring and trackingFlexibilityLess flexible, longer lead timesHighly flexible, real-time modifications possibleAudience InteractionLimited interaction, one-way communicationDirect interaction, encourages active participationPermanenceTangible materials with lasting physical presenceContent can be ephemeral, requires continuous updatesImpactEffective for creating a strong local brand presenceSuitable for maintaining audience engagement with fresh content ## Let’s Talk We simplify marketing so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* Tell I'm Business Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) ## Practical Marketing Strategies from the Honeypot Marketing Team ## [Agile vs Waterfall: Can We Get the Detailed Task List?](https://honeypotmarketing.com/marketing/agile-vs-waterfall/) Posted on 23 January 2026 “Can We Get the Detailed Task List?” This question comes up on almost every project we run. “Can you send us the full task list so we can track progress?”… ## [Building Company Culture for Remote Teams](https://honeypotmarketing.com/marketing/company-culture-remote-teams/) Posted on 13 October 2024 Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company’s… ## [SEO Fundamentals and the Future of Search for Business](https://honeypotmarketing.com/seo/seo-fundamentals-and-the-future-of-search-for-business/) Posted on 22 July 2022 It can undoubtedly be frustrating when your business or website comes up at the bottom of a search.That’s exactly why you need proper SEO optimization to increase traffic to your… ## [How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices](https://honeypotmarketing.com/seo/how-seo-digital-ads-and-specialty-marketing-strategies-can-help-grow-practices/) Posted on 24 June 2022 It’s true that everyone needs healthcare, so why would medical professionals consider marketing? With the right strategy and marketing, your practice can stand out by reaching patients both new and… ## [5 Steps to Creating an Omnichannel Strategy for your E-commerce Store](https://honeypotmarketing.com/video/ecommerce-omnichannel-strategy/) Posted on 7 March 2022 You’ve built your online store, made sure that your mobile experience is strong, and developed a social media presence; by all accounts, you are doing everything right, so why are… ## [5 Reasons Your Business Needs To Be On TikTok](https://honeypotmarketing.com/video/5-reasons-your-business-needs-to-be-on-tiktok/) Posted on 4 October 2021 Did you know there are 689 million monthly active users on TikTok? What started as a Gen Z-dominated lip-syncing app quickly became a global hub for businesses to connect with their customers… ## Posts pagination 1[2](https://honeypotmarketing.com/wp-cron.php/page/2/?doing_wp_cron=1784406740.9234030246734619140625)[3](https://honeypotmarketing.com/wp-cron.php/page/3/?doing_wp_cron=1784406740.9234030246734619140625)[4](https://honeypotmarketing.com/wp-cron.php/page/4/?doing_wp_cron=1784406740.9234030246734619140625)…[7](https://honeypotmarketing.com/wp-cron.php/page/7/?doing_wp_cron=1784406740.9234030246734619140625)[Next Page](https://honeypotmarketing.com/wp-cron.php/page/2/?doing_wp_cron=1784406740.9234030246734619140625) --- ### [Google Ads](https://honeypotmarketing.com/?kadence_element=branding-2-2-2) **Published:** June 10, 2024 **Author:** The Bee Team **Content:** Google Ads Management ## Win with Google Advertising Maximize **reach**, **leads**, and **revenue** with proven paid media strategies. Take advantage of our 20+ years of Google Ads management and certified partnership experience to grow your business on the largest advertising platform in the world. [Book a 1-1 Consultation](/contact/) ## Big Advertising Solutions for Small Business ##### We’ve helped hundreds of businesses large and small win with Google, generate qualified leads and grow their business. ## Flat-Rate Fee Adjust your budget and generate leads when it makes sense. ## A Team For You Your account manager and our team are with you every step of the way. ## Transparent Pricing We’re a Google Premier Partner, everything is 100% transparent and clear. ## Creative Development Our creative geniuses are on the case. Your brand will look polished and professional. ## No Contracts No long term contracts or complicated engagement terms. ## Done For You Complete Google Advertising management from setup to campaign creation to management and optimization. ## Find Your Customers Across the Google Network Broaden your advertising horizons across display, YouTube, Gmail and Discover to engage your audience everywhere they are online. We combine creativity with data-driven insights to develop ads that capture attention and drive action across the entire Google Advertising Network. With clear messaging and captivating visuals, we ensure your brand stands out in a crowded digital landscape. ## Search ![Google Ads Search Campaigns](https://honeypotmarketing.com/wp-content/uploads/2024/06/search-results-791x1024.webp "search-results - digital marketing for growing businesses by honeypot marketing") ## Display ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/gads-display-travel-sales.webp "gads-display-travel-sales - digital marketing for growing businesses by honeypot marketing") ## Video ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/gads-yt-large-791x1024.webp "gads-yt-large - digital marketing for growing businesses by honeypot marketing") ## Shopping ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/gads-2-791x1024.webp "gads-2 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2026/03/Hubspot-1.png "hubspot - digital marketing for growing businesses by honeypot marketing") - ![Honeypot Marketing is a top rated Agency on Design Rush](https://honeypotmarketing.com/wp-content/uploads/2024/06/PartnerBadgeClickable.svg "honeypot marketing on designrush - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/META_PARTNER_2022-e1717726112307-300x168.png "meta_partner_2022 - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/tiktok-300x76.png "tiktok - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/microsoft-advertising-partner-2780x959-1-300x103.png "microsoft-advertising-partner-2780x959 - digital marketing for growing businesses by honeypot marketing") - [![](https://honeypotmarketing.com/wp-content/uploads/2024/10/Square-v5-300x300.png "square v5 - digital marketing for growing businesses by honeypot marketing")](https://www.designrush.com/) ## Google Ads Management Grow your business through a systematic and consistent Google advertising plan with a team of experienced marketers. Our clients and partners see measurable and planned results from our experience in developing Google Ads campaigns and advertising programs for businesses large and small. With over 2 decades of Google Ads experience we’ll work with you to develop a comprehensive, understandable and agile Google advertising promotional plan that works for your business. Our experience in the Google paid advertising space spans some of the most competitive online industries including online gaming, travel, stock photography, jewelry sales and informational product sales. We track performance from day one, so you have visibility into the performance of every Google Ads dollar spent. ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/Marketing-Performance-Dashboard-with-Mobile.png "marketing performance dashboard with mobile - digital marketing for growing businesses by honeypot marketing") ![Google Ads Search Campaigns](https://honeypotmarketing.com/wp-content/uploads/2024/06/search-results-791x1024.webp "search-results - digital marketing for growing businesses by honeypot marketing")Explain your value to new customers ## Rank Higher Ranking well is essential to Google Ads success, and we can make it happen. This can be accomplished with a deep knowledge of your industry, who you are competing against and what campaigns messages are most likely to bring the right visitors to your business. Our experts understand the complexity of Google Ads ranking systems and what it takes to own the top spot on Google, regardless of your niche. ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/google-search-result-652x1024.webp "google search result - digital marketing for growing businesses by honeypot marketing")Quality ads that can secure top ranking ## Get More Qualified Traffic Launching a Google Ads campaign should be a later step in an in-depth process. We’ll work with you to match messages for the right target audience. Your Google Advertising campaign must have a positive ROI and ROAS (Return on Advertising Spend). We leave no stone un turned, cover every base and consider every angle when setting up and optimizing your Google Ads campaign. ![Google Ads with Extensions](https://honeypotmarketing.com/wp-content/uploads/2024/06/Simplified-Google-Ads-with-Extensions.png "simplified google ads with extensions - digital marketing for growing businesses by honeypot marketing")Enhanced campaigns with rich extensions ## Grow Your Business If rankings are essential and traffic is critical then business growth is vital. Where most agencies stop at Rankings + Traffic we go further for our clients. We put your marketing dollars to work for you and measure true blue return on your investment. As time passes our strategy shifts progressively toward converting Rankings + Traffic into Revenue. Your strategy and reporting are focused on what matters most to you, customers. ## Frequently Asked Questions About Google Ads How much should I pay someone to manage my Google Ads? The most common models for Google Ads management are: **Flat Rate:** a single monthly fee for the creation and management of your Google Ads campaigns. **Percentage of Spend:** typically reserved for large, more complicated programs. This model involves a percentage of total spend. Rates can range from 5% to 15% depending upon complexity and industry. **Hourly Rate:** some Google Ads management companies will charge a fixed hourly rate for services. At Honeypot Marketing we typically will bundle your Google Ads management fees into your monthly Grow Program subscription. In the case of enterprise management for budgets above $20,000 per month we will typically use a percentage of spend model due to the resources needed to manage complex campaigns. What are the key components of a successful Google Ads campaign? Successful Google Ads campaigns typically involve a deep understanding of the target audience, effective keyword research, compelling ad copy, appropriate audience targeting, conversion tracking setup, and continuous optimization based on performance data. How do you conduct keyword research for a new campaign? Keyword research involves analyzing search volume and competition for different keywords, using tools like Google’s Keyword Planner to identify relevant terms that align with business goals. We also use various premium platforms like SEMRush, Adalysis and Opteo to assist with market research for search terms and audience profiles to create effective targeting for your Google Ads campaigns. How do you determine the right budget allocation between different campaigns? Budget allocation is data-driven, considering historical performance data, business objectives, search volume, and competition. Tools like Google’s Performance Planner and SEMRush help us forecast potential results with different budget scenarios. What strategies can improve Google Ads conversion rates? Improving conversion rates involves several dynamic variable, all of which we analyze on a regular basis. This includes, ensuring ad copy matches keywords closely, designing tightly-themed ad groups, and enhancing landing page quality to better match user expectations. How can the Return-On-Investment (ROI) of Google Ads campaigns be improved? Improving the ROI of your Google Ads campaigns involves a combination of strategic planning, continuous optimization, and leveraging available tools and features. Here are some effective strategies to enhance your ROI. **Define Clear Goals** Start by setting specific, measurable, achievable, relevant, and time-bound (SMART) goals for your campaigns. This clarity will guide strategy and help us measure success accurately. **Optimize Keyword Selection** We conduct thorough keyword research using tools like Google Keyword Planner and SEMRush to find high-intent keywords. Focus on long-tail keywords that may have lower search volumes but higher conversion rates. **Refine Audience Targeting** Use demographic, geographic, and behavioral targeting to reach the most relevant audience. This can significantly enhance campaign performance by ensuring ads are seen by those most likely to convert. **Craft Compelling Ad Copy** Ensure ad copy is persuasive and includes a clear call-to-action (CTA). Highlight unique selling points that differentiate your offerings from competitors. **Utilize Automated Bidding Strategies** We selectively implement Google’s Smart Bidding strategies to optimize bids for conversions or conversion value. These strategies adjust bids in real-time based on performance data, helping maximize ROI. **Test Ad Variations** By conducting A/B testing on different ad elements such as headlines and descriptions to identify which versions perform best. This helps refine messaging and improve overall campaign effectiveness. **Enhance Landing Page Experience** Ensure that landing pages are relevant to the ad content and optimized for user experience. A seamless transition from ad to landing page can improve conversion rates. **Leverage Remarketing** Use remarketing strategies to re-engage users who have previously interacted with your site. This approach targets users more likely to convert, thereby improving ROI. **Monitor and Adjust Regularly** Continuously track campaign performance using metrics such as Click-Through Rate (CTR), Quality Score, and Conversion Rate. Regular analysis allows for timely adjustments to improve outcomes. By implementing these strategies, we can effectively increase the quality of traffic, boost conversion rates, and ultimately drive a higher ROI from your Google Ads campaigns. Remember that optimization is an ongoing process that requires regular attention and adaptation to changing market conditions. ## Let’s Talk We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. Name \*First Last Business Phone \* Email \* How did you hear about us? \*Google SearchInstagramYouTubeLinkedInReferralLive EventPodcastOther I'm interested in… \*Growing my BusinessAccount Based MarketingB2B SaleseCommerce ManagementGoogle AdvertisingGoogle Local Service AdseCommerce AdvertisingSocial Media AdvertisingSearch Engine Optimization (SEO)General Inquiry Company Name \* Tell Us About Yourself! a.k.a Your Mini Marketing Brief \*The more details you can provide, the better! AddressAddress Line 1 City State / Province / Region — Select country —AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry Company Website / URL \* hear Geolocation Name Send It! ![Loading](https://honeypotmarketing.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg) ## Google Ads Guides and How-Tos from the Honeypot Marketing Team ## [6 Cool SEMRush “Tricks” To Unlock Your Marketing Potential](https://honeypotmarketing.com/seo/6-cool-semrush-tricks-to-unlock-your-marketing-potential/) Originally Published 18 January 2022 ‐ Last Updated 23 September 2024 Grabbing the top position in Google is a world of struggle. No matter your field of business, you need an advanced tool to monitor your SEO through every step. This… ## [5 Google Ads Campaigns For Business Growth](https://honeypotmarketing.com/google-ads/marketing-campaigns-5-types/) Originally Published 28 June 2021 ‐ Last Updated 24 September 2024 Creating effective marketing campaigns is a great way to grow your business. However, knowing what types of campaigns to use and setting them up isn’t as simple as it may… ## [Ecommerce Strategies for Success in 2021](https://honeypotmarketing.com/digital-marketing/ecommerce-strategies/) Originally Published 22 February 2021 ‐ Last Updated 23 September 2024 This week we’re going to venture into eCommerce strategies to show you some great tactics you can start using today. We’re reaching a point where eCommerce is no longer a… ## [AdWords Scripts We All Need – Right Now](https://honeypotmarketing.com/paid/best-adwords-scripts/) Originally Published 13 September 2016 ‐ Last Updated 10 June 2024 It’s true, we ❤️ AdWords Scripts. We’ve compiled a collection of some of our favourite scripts that we use (and extend) every day for our AdWords campaigns. Didn’t get the… ## [A Simple Keyword Research and Execution Blueprint](https://honeypotmarketing.com/seo/keyword-research-blueprint/) Originally Published 14 September 2012 ‐ Last Updated 10 June 2024 Search and content optimization is quite often ignored by start-ups and small companies, the reality is that a modest time investment can pay large dividends towards business and visibility growth… ## [PPC Marketing – Are you getting your money’s worth?](https://honeypotmarketing.com/paid/ppc-campaign-money-worth/) Originally Published 7 September 2010 ‐ Last Updated 10 June 2024 Well now that Yahoo and Adcenter are joining up, a new battle for the PPC budget might be on the way. Companies want to get the best for their money,… ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Author Archive](https://honeypotmarketing.com/?kadence_element=13204) **Published:** September 23, 2024 **Author:** The Bee Team **Content:** ## Author at Honeypot Marketing - ## Agile vs Waterfall: Can We Get the Detailed Task List? 23 January 2026 - ![What are the differences between B2B and ABM?](https://honeypotmarketing.com/wp-content/uploads/2024/10/B2B-and-ABM-Differences-1.png "b2b and abm differences - digital marketing for growing businesses by honeypot marketing")## What are the Differences between B2B and ABM Marketing? 24 October 2024 - ![How to create a company culture with remote teams](https://honeypotmarketing.com/wp-content/uploads/2024/10/Show-a-team-of-people-each-at-their-own-computers-on-a-remote-conference-call-having-fun-and-looking-scaled.jpeg "fostering company culture in remote teams - digital marketing for growing businesses by honeypot marketing")## Building Company Culture for Remote Teams 13 October 2024 - ![Business-to-business sales stories and lessons from Account Based Marketing Experts](https://honeypotmarketing.com/wp-content/uploads/2024/10/Reading-Reddit-Sales-and-Marketing-Stories.png "reading reddit sales and marketing stories - digital marketing for growing businesses by honeypot marketing")## Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories 1 October 2024 - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/ABM-for-Sales-Teams-Introduction.png "abm for sales teams - introduction - digital marketing for growing businesses by honeypot marketing")## Account Based Marketing for B2B Sales Teams – An Introduction 18 September 2024 - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Google-BUsiness-Profile-Podcast.png "google-business-profile-podcast.png - digital marketing for growing businesses by honeypot marketing")## Unlocking The Power of Google Business Profiles for Local Businesses 9 September 2024 - ![](https://honeypotmarketing.com/wp-content/uploads/2024/05/pexels-karolina-grabowska-4491461-scaled.jpg "pexels-karolina-grabowska-4491461 - digital marketing for growing businesses by honeypot marketing")## The Most Effective Personalized Sales Video Formats 9 May 2024 - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-fauxels-3184429.jpg "pexels-fauxels-3184429 - digital marketing for growing businesses by honeypot marketing")## The Dangers of Chargebacks for Shopify Store Owners 16 March 2023 - ![](https://honeypotmarketing.com/wp-content/uploads/2022/08/K7le_2MQudI-HD.jpg "k7le_2mqudi-hd - digital marketing for growing businesses by honeypot marketing")## B2B Marketing Tips: Content, SEO, Social, and Authenticity 5 August 2022 - ![](https://honeypotmarketing.com/wp-content/uploads/2022/07/0ux06C65SCg-HD.jpg "0ux06c65scg-hd - digital marketing for growing businesses by honeypot marketing")## The Anatomy of a Rebrand: Humanizing a Tech Brand 29 July 2022 - ![How to create a company culture with remote teams](https://honeypotmarketing.com/wp-content/uploads/2024/10/Show-a-team-of-people-each-at-their-own-computers-on-a-remote-conference-call-having-fun-and-looking-scaled.jpeg "fostering company culture in remote teams - digital marketing for growing businesses by honeypot marketing")## Building Company Culture for Remote Teams 13 October 2024 - ![Business-to-business sales stories and lessons from Account Based Marketing Experts](https://honeypotmarketing.com/wp-content/uploads/2024/10/Reading-Reddit-Sales-and-Marketing-Stories.png "reading reddit sales and marketing stories - digital marketing for growing businesses by honeypot marketing")## Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories 1 October 2024 - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/ABM-for-Sales-Teams-Introduction.png "abm for sales teams - introduction - digital marketing for growing businesses by honeypot marketing")## Account Based Marketing for B2B Sales Teams – An Introduction 18 September 2024 - ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Google-BUsiness-Profile-Podcast.png "google-business-profile-podcast.png - digital marketing for growing businesses by honeypot marketing")## Unlocking The Power of Google Business Profiles for Local Businesses 9 September 2024 - ![](https://honeypotmarketing.com/wp-content/uploads/2024/05/pexels-karolina-grabowska-4491461-scaled.jpg "pexels-karolina-grabowska-4491461 - digital marketing for growing businesses by honeypot marketing")## The Most Effective Personalized Sales Video Formats 9 May 2024 - ![](https://honeypotmarketing.com/wp-content/uploads/2021/01/pexels-fauxels-3184429.jpg "pexels-fauxels-3184429 - digital marketing for growing businesses by honeypot marketing")## The Dangers of Chargebacks for Shopify Store Owners 16 March 2023 - ![](https://honeypotmarketing.com/wp-content/uploads/2022/08/K7le_2MQudI-HD.jpg "k7le_2mqudi-hd - digital marketing for growing businesses by honeypot marketing")## B2B Marketing Tips: Content, SEO, Social, and Authenticity 5 August 2022 - ![](https://honeypotmarketing.com/wp-content/uploads/2022/07/0ux06C65SCg-HD.jpg "0ux06c65scg-hd - digital marketing for growing businesses by honeypot marketing")## The Anatomy of a Rebrand: Humanizing a Tech Brand 29 July 2022 - ![](https://honeypotmarketing.com/wp-content/uploads/2022/07/rGBa48Jfrb4-HD.jpg "rgba48jfrb4-hd - digital marketing for growing businesses by honeypot marketing")## SEO Fundamentals and the Future of Search for Business 22 July 2022 - ![](https://honeypotmarketing.com/wp-content/uploads/2022/07/hn9aPb-ljr8-HD.jpg "hn9apb-ljr8-hd - digital marketing for growing businesses by honeypot marketing")## Beyond Brand Mentions with Angeley Mullins from Latana 15 July 2022 --- ### [Branding](https://honeypotmarketing.com/?kadence_element=branding) **Published:** June 10, 2024 **Author:** The Bee Team **Content:** Brand development ## Creative and Brand Design Successful brands make a compelling promise, and back it up with an extraordinary experience. We can help you with both. 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View our Plans and Pricing ## Brand Strategy ## Creative Design ## Brand Guidelines ## Creative Development ## Brand Positioning ## Brand Execution ![Brand Persona](https://honeypotmarketing.com/wp-content/uploads/2024/06/persona.png "persona - digital marketing for growing businesses by honeypot marketing") ## Design Strategy We understand the art and science of brand design before the “brush hits the canvas”. Our brand strategy framework not only helps in effectively positioning your brand in the market but also drives business growth by increasing perceived value and customer engagement. Working with you, we’ll collaborate to create or strengthen your brand through a practical brand design and development process. ![Online Gaming Brand Guidelines](https://honeypotmarketing.com/wp-content/uploads/2024/06/2024-09-16_14-25-42.png "brand guidelines logo usage - digital marketing for growing businesses by honeypot marketing") ## Blending Art and Science There is an old saying: If a user performs a search in the woods but no one is there to find you do you make a sound… wait… that’s not it. This is it: How many searches would a searcher perform if a searcher… nope… that’s not it either. Forget the sayings. Simply put, ranking well is essential and traffic is critical. After all, you would not be looking for an SEO Agency if you did not want more qualified traffic. Here at SEP we create and execute on plans that go beyond ranking. With an emphasis on quality first, our team with bring the right people to your site. ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/standpoint.jpg "standpoint - digital marketing for growing businesses by honeypot marketing") ## Practical Brand Design from Concept to Completion Your brand express online, in physical print, packaging, traditional and everywhere in between. ## Creative Brand Design for the Best in the World ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Cineplex_logo.svg.png "cineplex_logo.svg - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/ig-small-logo-e1725989622624.png "ig-small-logo - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Venngo-CorporateAsset-4@3x-1.png "venngo corporateasset 4@3x (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Logisense-Logo-Full-L-padding.png "logisense-logo-full-l-padding - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Gambyl_gold_logos-english_dark.png "gambyl_gold_logos-english_dark - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Mohegan-Sun-logo-PNG-1.png "mohegan-sun-logo-png-1 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/WGDLogo-1.png "wgdlogo (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/cropped-Biochem-Website-Assets-01-1.png "cropped-biochem-website-assets-01-1 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Cedarland-Logo-01-300x155-1.png "cedarland-logo-01-300x155 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/GEM-Windows-and-Doors.webp "gem windows and doors - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Countick-Logo-Variations-03.png "countick logo variations-03 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Pain-Care-Clinics-Brand-Logos-11-1.webp "pain-care-clinics-brand-logos-11 (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/althea-Crystal-Retreat-01.svg "althea-crystal-retreat-01 - digital marketing for growing businesses by honeypot marketing") ![Stone Silo Counselling and Wellness](https://honeypotmarketing.com/wp-content/uploads/2024/09/StoneSiloHorizontallogo1-1024x314.png "stonesilohorizontallogo1 - digital marketing for growing businesses by honeypot marketing") ## **Successful brands make a compelling promise, and back it up with an extraordinary experience. We can help you with both.** Practical, intelligent design, we focus on building thoughtful narratives combined with stiking visuals and combining all of that to transform and elevate your business through a strong brand. ## Let’s Talk We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call. You are under no obligation to make a purchase and we keep your personal information private and confidential. ### Get Started Please enable JavaScript in your browser to complete this form. 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Your company… ## [Beyond Brand Mentions with Angeley Mullins from Latana](https://honeypotmarketing.com/branding/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana/) Originally Published 15 July 2022 ‐ Last Updated 19 October 2024 It’s no easy task connecting your brand to a targeted demographic without the right tools. That’s where the power of target market research and data analytics comes in! In this… ## [The Power of Podcasting for Building Your Brand](https://honeypotmarketing.com/podcast/the-power-of-podcasting-for-building-your-brand/) Originally Published 17 June 2022 ‐ Last Updated 30 September 2024 While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience. It can feel robotic, scripted, or even disingenuous. So… ## [Unleashing Creativity Into Your Digital Marketing Campaigns](https://honeypotmarketing.com/small-business/unleashing-creativity-into-your-digital-marketing-campaigns/) Originally Published 2 May 2022 ‐ Last Updated 27 September 2024 Are your digital marketing campaigns missing that creative spark in driving engagement? There’s a solution for that! With time being an important factor in everyone’s lives, they are often too… ## [Top Social Media Hacks to Drastically Boost Audience Engagement & Views](https://honeypotmarketing.com/social-media/social-media-hacks/) Originally Published 28 March 2022 ‐ Last Updated 23 September 2024 Are your social posts not getting the attention you hoped for? We can show you how to make the best out of your social media engagement with these hacks. Let’s… ## [Drive Growth Like a Boss by Repurposing Content](https://honeypotmarketing.com/small-business/drive-growth-like-a-boss-by-repurposing-content/) Originally Published 15 March 2022 ‐ Last Updated 23 September 2024 Imagine you’re cleaning out your home, refreshing the space for spring, only to find some old clothing or piece of tech that hasn’t been touched in an eternity. Now that… ## Posts pagination 1[2](https://honeypotmarketing.com/wp-cron.php/page/2/?doing_wp_cron=1784406740.9234030246734619140625)[3](https://honeypotmarketing.com/wp-cron.php/page/3/?doing_wp_cron=1784406740.9234030246734619140625)[4](https://honeypotmarketing.com/wp-cron.php/page/4/?doing_wp_cron=1784406740.9234030246734619140625)[Next Page](https://honeypotmarketing.com/wp-cron.php/page/2/?doing_wp_cron=1784406740.9234030246734619140625) ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Mobile Menu Bottom](https://honeypotmarketing.com/?kadence_element=12914) **Published:** September 17, 2024 **Author:** The Bee Team **Content:** [](tel:18002302534) [](https://honeypotmarketing.com/contact/) ## How would you like to connect? ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/meetings-small.svg "meetings-small - digital marketing for growing businesses by honeypot marketing")##### Schedule Meeting [](https://connect.forbusiness.ca/widget/booking/80uSHRrCID5JRL6ZYa3O) ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/calling-small.svg "calling-small - digital marketing for growing businesses by honeypot marketing") ##### Give Us a Call [](tel:12263366220) ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/successfully-connected-email.svg "successfully-connected-email - digital marketing for growing businesses by honeypot marketing") ##### Send an email [](/contact/) #### Did you know …? All of the Honeypot Bees are product experts who can show you how to use our tools and services to meet your goals. --- ### [Digital Marketing](https://honeypotmarketing.com/?kadence_element=13393) **Published:** September 24, 2024 **Author:** The Bee Team **Content:** ## Digital Marketing Articles, How-Tos and Guides [![Marketing for business at Honeypot Marketing](https://honeypotmarketing.com/wp-content/uploads/2024/04/1-1024x576.png "digital marketing agency in waterloo ontario - digital marketing for growing businesses by honeypot marketing")](/grow/)### **Isn’t It About Time to Get Growing?** Honeypot Marketing is a dynamic digital marketing agency that has been delivering measurable results for businesses since 2001. With over two decades of experience, we specialize in a wide range of digital marketing services, including [business-to-business demand and lead generation](/b2b/), local marketing, inbound sales conversion, content creation, social media marketing, email marketing, eCommerce strategies, and search engine optimization (SEO). The guides below serve as a hub for business and marketing insights from the team at Honeypot Marketing. [Learn more](/grow/) [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Podcast](https://honeypotmarketing.com/podcast/) ## [B2B Marketing Tips: Content, SEO, Social, and Authenticity](https://honeypotmarketing.com/digital-marketing/b2b-marketing-tips-that-work-in-2024-content-seo-social-and-authenticity/) [Automation](https://honeypotmarketing.com/automation/) | [Content Marketing](https://honeypotmarketing.com/content-marketing/) | [Conversion Optimization](https://honeypotmarketing.com/conversion-optimization/) | [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Podcast](https://honeypotmarketing.com/podcast/) ## [Unlocking the Power of Automation to Scale Content Creation](https://honeypotmarketing.com/digital-marketing/unlocking-the-power-of-automation-to-scale-content-creation/) [Branding](https://honeypotmarketing.com/branding/) | [Content Marketing](https://honeypotmarketing.com/content-marketing/) | [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [eCommerce](https://honeypotmarketing.com/ecommerce/) | [Lead Gen](https://honeypotmarketing.com/lead-generation/) | [Paid Ads](https://honeypotmarketing.com/paid/) | [Podcast](https://honeypotmarketing.com/podcast/) | [Small Business](https://honeypotmarketing.com/small-business/) ## [Unleashing Creativity Into Your Digital Marketing Campaigns](https://honeypotmarketing.com/small-business/unleashing-creativity-into-your-digital-marketing-campaigns/) [Branding](https://honeypotmarketing.com/branding/) | [Content Marketing](https://honeypotmarketing.com/content-marketing/) | [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Growth Hacking](https://honeypotmarketing.com/growth-hacking/) | [Influencer Marketing](https://honeypotmarketing.com/influencer-marketing/) | [Social Media](https://honeypotmarketing.com/social-media/) ## [Top Social Media Hacks to Drastically Boost Audience Engagement & Views](https://honeypotmarketing.com/social-media/social-media-hacks/) [Branding](https://honeypotmarketing.com/branding/) | [Content Marketing](https://honeypotmarketing.com/content-marketing/) | [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Small Business](https://honeypotmarketing.com/small-business/) ## [Drive Growth Like a Boss by Repurposing Content](https://honeypotmarketing.com/small-business/drive-growth-like-a-boss-by-repurposing-content/) [Branding](https://honeypotmarketing.com/branding/) | [Content Marketing](https://honeypotmarketing.com/content-marketing/) | [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Marketing](https://honeypotmarketing.com/marketing/) | [Video](https://honeypotmarketing.com/video/) ## [5 Steps to Creating an Omnichannel Strategy for your E-commerce Store](https://honeypotmarketing.com/video/ecommerce-omnichannel-strategy/) [Automation](https://honeypotmarketing.com/automation/) | [Branding](https://honeypotmarketing.com/branding/) | [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Small Business](https://honeypotmarketing.com/small-business/) ## [How to Protect Your WordPress Site From Hackers: Plugins, Backups, and More](https://honeypotmarketing.com/small-business/how-to-protect-your-wordpress-site-from-hackers-plugins-backups-and-more/) [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Google Ads](https://honeypotmarketing.com/google-ads/) | [SEO](https://honeypotmarketing.com/seo/) ## [6 Cool SEMRush “Tricks” To Unlock Your Marketing Potential](https://honeypotmarketing.com/seo/6-cool-semrush-tricks-to-unlock-your-marketing-potential/) [Branding](https://honeypotmarketing.com/branding/) | [Content Marketing](https://honeypotmarketing.com/content-marketing/) | [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Video](https://honeypotmarketing.com/video/) ## [2021 Digital Marketing Trends in Review and What’s in Store for 2022](https://honeypotmarketing.com/video/2021-digital-marketing-trends-in-review-and-whats-in-store-for-2022/) [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Winlocal](https://honeypotmarketing.com/winlocal/) ## [13 Holidays Social Media Ideas for Small Business](https://honeypotmarketing.com/winlocal/13-holidays-social-ideas-to-stand-out-from-the-crowd/) [Branding](https://honeypotmarketing.com/branding/) | [Content Marketing](https://honeypotmarketing.com/content-marketing/) | [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [How To](https://honeypotmarketing.com/how-to/) | [Video](https://honeypotmarketing.com/video/) ## [Using Canva to Streamline Creative Production Workflows](https://honeypotmarketing.com/video/using-canva-to-streamline-creative-production-workflows/) [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [How To](https://honeypotmarketing.com/how-to/) | [Winlocal](https://honeypotmarketing.com/winlocal/) ## 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[The Importance of Social Media to Boost Sales This Holiday Season](https://honeypotmarketing.com/video/the-importance-of-social-media-to-boost-sales-this-holiday-season/) [Branding](https://honeypotmarketing.com/branding/) | [Content Marketing](https://honeypotmarketing.com/content-marketing/) | [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Small Business](https://honeypotmarketing.com/small-business/) | [Video](https://honeypotmarketing.com/video/) ## [Kicking Off the Holiday Season With Winning Black Friday Strategies](https://honeypotmarketing.com/video/kicking-off-the-holiday-season-with-winning-black-friday-strategies/) [Branding](https://honeypotmarketing.com/branding/) | [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [Paid Ads](https://honeypotmarketing.com/paid/) | [User Experience](https://honeypotmarketing.com/user-experience/) | [Video](https://honeypotmarketing.com/video/) ## [Why You Need a Paid and Organic Marketing Plan](https://honeypotmarketing.com/video/why-you-need-paid-and-organic-marketing-plan/) ## Posts pagination 1[2](https://honeypotmarketing.com/wp-cron.php/page/2/?doing_wp_cron=1784406740.9234030246734619140625)[3](https://honeypotmarketing.com/wp-cron.php/page/3/?doing_wp_cron=1784406740.9234030246734619140625)[4](https://honeypotmarketing.com/wp-cron.php/page/4/?doing_wp_cron=1784406740.9234030246734619140625)…[7](https://honeypotmarketing.com/wp-cron.php/page/7/?doing_wp_cron=1784406740.9234030246734619140625)[Next Page](https://honeypotmarketing.com/wp-cron.php/page/2/?doing_wp_cron=1784406740.9234030246734619140625) ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Blog Single Header](https://honeypotmarketing.com/?kadence_element=blog-single-header) **Published:** April 1, 2024 **Author:** The Bee Team **Content:** ## Blog Single Header [Home](https://honeypotmarketing.com "Home")» Blog Single Header ## Published: 1 April 2024 ## Last Updated: 2 October 2024 ### By: --- ### [Solutions Mega Menu](https://honeypotmarketing.com/?kadence_element=marketing-mega-menu-2) **Published:** April 28, 2024 **Author:** The Bee Team **Content:** ##### Featured Case Studies --- ##### The Sports Market ![](https://honeypotmarketing.com/wp-content/uploads/2024/04/2.png "2 - digital marketing for growing businesses by honeypot marketing") ## Elevate Sales Performance with Account Based Marketing Watch on Demand ##### National Logistics Services ![](https://honeypotmarketing.com/wp-content/uploads/2024/04/2.png "2 - digital marketing for growing businesses by honeypot marketing") ## Elevate Sales Performance with Account Based Marketing Watch on Demand ##### Business Solutions --- [## Health and Wellness](/health-wellness/) [## Software as a Service](/saas/) [## Manufacturing](/manufacturing/) [## Professional Services](/professional-services/) [## Logistics](/logistics/) [## Home Services](/home-services/) [## iGaming](/igaming/) [## Business-to-Business](/b2b/) [## eCommerce](/ecommerce/) [## Membership Sites](/membership-sites/) - [View all services](/services/) ##### Company Size --- [## Start Up](/grow/) [## Small & Medium](/grow/) [## Enterprise](/grow/) ##### [Portfolio](https://honeypotmarketing.com/portfolio/ "Portfolio") --- ## [Websites](https://honeypotmarketing.com/portfolio/ "Portfolio") [## Brand Design]() --- ### [Marketing Mega Menu](https://honeypotmarketing.com/?kadence_element=marketing-mega-menu) **Published:** April 27, 2024 **Author:** The Bee Team **Content:** ##### Featured --- ![Marketing for business at Honeypot Marketing](https://honeypotmarketing.com/wp-content/uploads/2024/04/1.png "digital marketing agency in waterloo ontario - digital marketing for growing businesses by honeypot marketing") ## Empower Your Marketing Team with the Horsepower it Deserves Watch On Demand ![](https://honeypotmarketing.com/wp-content/uploads/2024/04/2.png "2 - digital marketing for growing businesses by honeypot marketing") ## Elevate Sales Performance with Account Based Marketing Watch on Demand ##### Services --- [## Marketing](/marketing/)## Marketing Strategy for your business [## Branding](/branding/)## Stand out from the crowd [## MarTech](/martech/)## Technology that powers your business [## SEO](/seo/)## Improve rankings and drive business [## Web Development](/web-development/)## Level up your online storefront [## Google Ads](/google-ads/) ## Let us help your customers find you [## eCommerce](/ecommerce/)## Sell more, more efficiently [## Social Media](/social-media/)## Connect with your customers - [View all services](/services/) ##### Products --- [## Grow](/grow/)Outsource or Enhance your Marketing Team with a simple Subscription [## WinLocal](https://winlocal.org/)Generate Leads for your Local Business combined with Google Business Profile ## Sales Pro Grow your sales pipeline with account-based marketing --- ### [Social Media](https://honeypotmarketing.com/?kadence_element=branding-2-2) **Published:** June 10, 2024 **Author:** The Bee Team **Content:** Social Media ## Social Media Strategy and Management that Produces Results Social Media is the most powerful evolution of the Internet. Don’t leave Social to the intern, let our experienced team manage your social and content creation and take your business to the next level. [Let’s Talk About Your Social Media Plan](https://honeypotmarketing.com/contact/) ## You’ve never worked with a social media agency like us ## We are Social We understand social behaviours within online communities, cultures and subcultures. We help our clients reach the right people in a strategic, relevant and effective way. Our strategic thinking is based not only on audience and category, but cultural conversation. Our research and strategy teams work in close collaboration. They are fluent in the language of the internet, anticipating and preparing our clients for significant cultural shifts. ## We understand Social Influence We offer full-service marketing, creative, media and technical disciplines, all grounded in a unique understanding of online culture and social behaviours. Thanks to unparalleled global research expertise that helps us unearth social insights, our creative ideas can live on any platform or medium. Our agile production capabilities and culturally relevant media and distribution approach result in content that sparks conversation and drives action. We are on Instagram Otro récord para #CristianoRonaldo \#cr7 #elbicho #cr7fans [ Open ](https://scontent.cdninstagram.com/v/t51.71878-15/469187459_585508150700081_2814567978638840262_n.jpg?_nc_cat=108&ccb=1-7&_nc_sid=18de74&_nc_ohc=ExWY3tbfCzYQ7kNvgFxHUaO&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AO2G1dBClQFVUJK0uzQONae&oh=00_AYCrE2pDYP8XR5NO7kt7gJzOe32iLrY3eJx19hoqzaDBmA&oe=67569C67) [ ![Otro récord para #CristianoRonaldo #cr7 #elbicho #cr7fans](https://honeypotmarketing.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png) ](https://www.instagram.com/reel/DDIr9bgRqJj/) Estos son los equipos cabeza de serie para el sorteo del Mundial de Clubes de la FIFA #FIFACWC [ Open ](https://scontent.cdninstagram.com/v/t51.75761-15/469100144_17947732709868998_8866093088004207273_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=18de74&_nc_ohc=AIXJNCDXNIgQ7kNvgFb_bTS&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AO2G1dBClQFVUJK0uzQONae&oh=00_AYC51FAaIPDgC1QQyXz40g7BHstp7_FONTm4pCBhWPmWeQ&oe=67567ECD) [ ![Estos son los equipos cabeza de serie para el sorteo del Mundial de Clubes de la FIFA #FIFACWC](https://honeypotmarketing.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png) ](https://www.instagram.com/p/DDIZORcRo0q/) PORCENTAJE DE CLASIFICAR EN #LALIGA SEGÚN LA #IA \#athleticclub #villarrealcf #atleticomadrid #realmadrid #fcbarcelona [ Open ](https://scontent.cdninstagram.com/v/t51.71878-15/468985443_927896579327890_589538728520625117_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=18de74&_nc_ohc=nFpFI5v2mM8Q7kNvgHpqYg6&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AO2G1dBClQFVUJK0uzQONae&oh=00_AYDNk2nE47cI5YgyU_5DucSbsAi8j8LbCInyd4SO2XS2vg&oe=67567EF3) [ ![PORCENTAJE DE CLASIFICAR EN #LALIGA SEGÚN LA #IA #athleticclub #villarrealcf #atleticomadrid #realmadrid #fcbarcelona](https://honeypotmarketing.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png) ](https://www.instagram.com/reel/DDGNj6tsC4J/) [ Follow on Instagram ](https://www.instagram.com/realgambyl_es/) This error message is only visible to WordPress admins**There has been a problem with your Instagram Feed.** ## We produce campaigns that deliver powerful first impressions, lasting relationships, and impactful results If you’re going to invest in social media for your brand, you deserve to see tangible results. 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OK, so it’s not the BEST joke in the… - [Branding](https://honeypotmarketing.com/branding/) | [Content Marketing](https://honeypotmarketing.com/content-marketing/) | [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) | [How To](https://honeypotmarketing.com/how-to/) | [Small Business](https://honeypotmarketing.com/small-business/) | [Social Media](https://honeypotmarketing.com/social-media/) | [Video](https://honeypotmarketing.com/video/) ## [How To Use Reels and Stories To Grow Your Business](https://honeypotmarketing.com/video/how-to-use-reels-and-stories-to-grow-your-business/) 16 November 202123 September 2024 Updated23 September 2024 As a business owner, you probably know by now that video content and video marketing are compelling ways for your… --- ### [Web Development](https://honeypotmarketing.com/?kadence_element=branding-2-2-2-2) **Published:** June 11, 2024 **Author:** The Bee Team **Content:** Does Your Current Website suck? ## We Build Websites That Sell Beautiful, functional, lead generating website design that gives you a profitable online presence. Integrate with major CRM Systems, Marketing Automation and 3rd party APIs and can be used by your team to easily update once live. [See Pricing](#WebDevPricing) ## Our Most Recent Designs Since 2004 we’ve been a leading Canadian web design and marketing agency company with a proven track record of creating beautiful and highly converting designs that create a lasting impression. ![Stone Silo Counselling and Wellness](https://honeypotmarketing.com/wp-content/uploads/2024/07/HPT-Portfolio-SSC.gif "steon silo counselling - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/07/HPT-Portfolio-Gambyl.gif "hpt portfolio - gambyl - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/07/HPT-Portfolio-WGD.gif "hpt portfolio - wgd - digital marketing for growing businesses by honeypot marketing") ![ATR Services Kitchener](https://honeypotmarketing.com/wp-content/uploads/2024/06/ATR-Services-1024x576.png "atr services kitchener - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/McNeill-Financial-1024x576.png "mcneill financial - 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digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Gambyl_gold_logos-english_dark.png "gambyl_gold_logos-english_dark - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/WGDLogo-1.png "wgdlogo (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/cropped-Biochem-Website-Assets-01-1.png "cropped-biochem-website-assets-01-1 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Cedarland-Logo-01-300x155-1.png "cedarland-logo-01-300x155 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/GEM-Windows-and-Doors.webp "gem windows and doors - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Countick-Logo-Variations-03.png "countick logo variations-03 - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/Pain-Care-Clinics-Brand-Logos-11-1.webp "pain-care-clinics-brand-logos-11 (1) - digital marketing for growing businesses by honeypot marketing") ![](https://honeypotmarketing.com/wp-content/uploads/2024/09/althea-Crystal-Retreat-01.svg "althea-crystal-retreat-01 - digital marketing for growing businesses by honeypot marketing") ## Partners with the Best of the Best - ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/WPEngine_Preferred-Badge.png "wpengine_preferred-badge - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/GHL-Certified-Partner-300x79.webp "ghl certified partner - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/activecampaignPartnerBadge-Black-300x112.png "activecampaignpartnerbadge-black - digital marketing for growing businesses by honeypot marketing") - ![Hubspot Marketing and Management](https://honeypotmarketing.com/wp-content/uploads/2024/06/hubspot.svg "we are hubspot partners - digital marketing for growing businesses by honeypot marketing") - ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/png-clipart-digitalocean-cloud-computing-business-logo-virtual-private-server-cloud-computing-blue-text-300x66.png "png-clipart-digitalocean-cloud-computing-business-logo-virtual-private-server-cloud-computing-blue-text - digital marketing for growing businesses by honeypot marketing") ## Custom Website Design Using Best of Breed Technology Your potential customers are connected and able to conveniently access information like never before. Consider this for a moment: [smartphones now account for 50% of all mobile phones in North America](http://www.nielsen.com/us/en/newswire/2012/smartphones-account-for-half-of-all-mobile-phones-dominate-new-phone-purchases-in-the-us.html). Your ability to be found through the myriad of channels will be a key factor in your business’ marketing success. Of the estimated 30 billion annual mobile searches, about 12 billion are local searches. Source: [Search Engine Land](http://searchengineland.com/analyst-mobile-to-overtake-pc-for-local-search-by-2015-119148) Now more than ever before, we’re interconnected through these new and exciting technologies. Search engines have adapted to this reality and are a part of daily lives. Our job at Honeypot is to work with you to develop a modern and effective strategy which we can execute to grow your business. ![Google Ads Search Campaigns](https://honeypotmarketing.com/wp-content/uploads/2024/06/search-results-791x1024.webp "search-results - digital marketing for growing businesses by honeypot marketing") ## Built to Build Your Business WordPress offers numerous benefits as a website platform for your business. It is highly customizable, allowing businesses to tailor their websites to their specific needs with a wide range of themes and plugins. The platform is user-friendly, making it accessible even for those without technical expertise. Additionally, WordPress is SEO-friendly, helping businesses improve their online visibility. It is also cost-effective and scalable, allowing your website to grow alongside your business. ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/google-search-result-652x1024.webp "google search result - digital marketing for growing businesses by honeypot marketing") ## Super Fast Performance A very fast website offers numerous benefits for your businesses. It enhances user experience by reducing wait times, which keeps visitors engaged and reduces bounce rates. Faster websites also improve search engine rankings, as speed is a critical factor in SEO algorithms. Additionally, quick load times can significantly boost conversion rates, as users are more likely to complete purchases on a responsive site. Overall, a fast website fosters customer satisfaction, retention, and ultimately drives business growth. ![Google Ads Search Campaigns](https://honeypotmarketing.com/wp-content/uploads/2024/06/search-results-791x1024.webp "search-results - digital marketing for growing businesses by honeypot marketing") ## Beautiful Responsive Design WordPress offers numerous benefits as a website platform for your business. It is highly customizable, allowing businesses to tailor their websites to their specific needs with a wide range of themes and plugins. The platform is user-friendly, making it accessible even for those without technical expertise. Additionally, WordPress is SEO-friendly, helping businesses improve their online visibility. It is also cost-effective and scalable, allowing your website to grow alongside your business. ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/google-search-result-652x1024.webp "google search result - digital marketing for growing businesses by honeypot marketing") ## Built to Rank Your website developed as with a mobile-first design ensures an improved user experience by prioritizing essential content and functionality for mobile users, who now make up a majority of internet traffic. This approach enhances website performance with faster load times, crucial for retaining visitors and improving SEO rankings. Our mobile-first design increases scalability, allowing seamless adaptation across various devices without compromising core features. Ultimately, our design philosophy boosts engagement and conversions by providing a consistent and efficient user experience across all platforms. ## We’re Practical Web Design Experts. We Build Useful Sites for Real Businesses. ## Easy to Update ![Google Ads Search Campaigns](https://honeypotmarketing.com/wp-content/uploads/2024/06/search-results-791x1024.webp "search-results - digital marketing for growing businesses by honeypot marketing") ## Fast like Bunny ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/gads-display-travel-sales.webp "gads-display-travel-sales - digital marketing for growing businesses by honeypot marketing") ## Infinite Scalability ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/gads-yt-large-791x1024.webp "gads-yt-large - digital marketing for growing businesses by honeypot marketing") ## Multilingual? Pas Problem ![](https://honeypotmarketing.com/wp-content/uploads/2024/06/gads-2-791x1024.webp "gads-2 - digital marketing for growing businesses by honeypot marketing") ## Pair Your Web Development with your Marketing and Save You’ll likely run into quite a few companies, consultants and “gurus” who will offer you magical “voodoo” services for one of two things: extremely low or extremely high fees when discussing Search Engine Optimization. When you run into these people, we would suggest turning around and **running as quickly as possible**. SEO is not magic. SEO is practical, planned and should be **extremely predictable**. That’s what we do here at Honeypot; create plans that make sense to you and for your business. Digital marketing and search are critical for businesses of all sizes. **Ignoring your plan today will cost real dollars tomorrow**. ## Web Development, Conversion Optimization and User Experience Articles, Guides and How-Tos from the Honeypot Marketing Team ## [Pushing Out of Your Comfort Zones With Video & Humour](https://honeypotmarketing.com/podcast/pushing-sellers-marketers-out-of-their-comfort-zones-with-video-humour/) Originally Published 10 June 2022 ‐ Last Updated 23 September 2024 Is there anything worse than dry, boring, or stale content being pushed out to social media channels?Well…yeah of course there is, but it’s still cringy. The key is: to blend video… ## [Unleashing the Power of TikTok for Your Business – How to Get Started and Grow](https://honeypotmarketing.com/social-media/tiktok-for-business/) Originally Published 11 April 2022 ‐ Last Updated 23 September 2024 How can social media help businesses grow their reach across multiple channels while maintaining an active presence? The vast majority of users on TikTok are in the United States, with… ## [Top Social Media Hacks to Drastically Boost Audience Engagement & Views](https://honeypotmarketing.com/social-media/social-media-hacks/) Originally Published 28 March 2022 ‐ Last Updated 23 September 2024 Are your social posts not getting the attention you hoped for? We can show you how to make the best out of your social media engagement with these hacks. Let’s… ## [The 5 Dos and 5 Don’ts Of Social Media For Small Businesses](https://honeypotmarketing.com/winlocal/5-dos-and-5-donts-social-media-for-small-businesses/) Originally Published 28 February 2022 ‐ Last Updated 24 September 2024 While there’s no wrong way to eat a Reese’s, there are some things you shouldn’t do on social media. So if you are a Social Media Manager or running your… ## [Driving Content Engagement With Video and Humour](https://honeypotmarketing.com/social-media/driving-content-engagement-with-video-and-humour/) Originally Published 1 February 2022 ‐ Last Updated 23 September 2024 Knock knock. Who’s there? Honeydew. Honeydew who? Honeydew, you wanna dance? OK, so it’s not the BEST joke in the world, but we bet you got a SMILE on your… ## [How To Use Reels and Stories To Grow Your Business](https://honeypotmarketing.com/video/how-to-use-reels-and-stories-to-grow-your-business/) Originally Published 16 November 2021 ‐ Last Updated 23 September 2024 As a business owner, you probably know by now that video content and video marketing are compelling ways for your business to grow for free online. But what if video… ## Posts pagination 1[2](https://honeypotmarketing.com/wp-cron.php/page/2/?doing_wp_cron=1784406740.9234030246734619140625)[3](https://honeypotmarketing.com/wp-cron.php/page/3/?doing_wp_cron=1784406740.9234030246734619140625)[4](https://honeypotmarketing.com/wp-cron.php/page/4/?doing_wp_cron=1784406740.9234030246734619140625)…[11](https://honeypotmarketing.com/wp-cron.php/page/11/?doing_wp_cron=1784406740.9234030246734619140625)[Next Page](https://honeypotmarketing.com/wp-cron.php/page/2/?doing_wp_cron=1784406740.9234030246734619140625) ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ### [Single Post](https://honeypotmarketing.com/?kadence_element=single-post) **Published:** May 10, 2024 **Author:** The Bee Team **Content:** --- ### [Solutions Mega Menu](https://honeypotmarketing.com/?kadence_element=solutions-mega-menu) **Published:** June 4, 2024 **Author:** The Bee Team **Content:** ##### Company Size --- [## Start Up](/grow/) [## SMB](https://winlocal.org/) ## Enterprise ##### Use Cases --- [## Health and Wellness](/marketing/) [## SaaS and FinTech](/branding/) [## Manufacturing](/martech/) [## Professional Services](/seo/) [## Logistics](/seo/) [## Service Businesses](/web-development/) [## Online Gaming](/google-ads/) [## B2B Sales](/ecommerce/) [## Consumer Sales & eCom](/social-media/) [## Online Learning ](/social-media/) - [View all services](/services/) ##### Featured --- ![Marketing for business at Honeypot Marketing](https://honeypotmarketing.com/wp-content/uploads/2024/04/1.png "digital marketing agency in waterloo ontario - digital marketing for growing businesses by honeypot marketing") ## Empower Your Marketing Team with the Horsepower it Deserves Watch On Demand ![](https://honeypotmarketing.com/wp-content/uploads/2024/04/2.png "2 - digital marketing for growing businesses by honeypot marketing") ## Elevate Sales Performance with Account Based Marketing Watch on Demand --- ### [Services Grid](https://honeypotmarketing.com/?kadence_element=services-grid) **Published:** April 29, 2024 **Author:** The Bee Team **Content:** ## [Marketing Strategy](/marketing/) Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, [**your martech stack**](/martech/), **[paid search advertising](/google-ads/)**, **[social media](/social-media/)** and **programmatic advertising** programs. ## [Marketing Technology](https://honeypotmarketing.com/martech/ "Martech") We’ll develop a comprehensive [marketing technology solution](/martech/) that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly **configure, integrate** and **manage your technology stack** to move data throughout your organization seamlessly. ## [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/ "Account Based Marketing") Robust **[account-based marketing (ABM) solutions](/account-based-marketing/)** designed to streamline the complexities of **targeting high-value B2B accounts**. Our comprehensive ABM strategy not only enhances **customer relationships** but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects. ## Ads Management Our ads management solution leverages cutting-edge technology to **optimize digital marketing campaigns** and **enhance return on investment (ROI)**. By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the **[Google Ads](/google-ads/)**, **Microsoft Ads** and **Meta Ads** platforms, with the capability to expand into hundreds of third party advertising networks. ## [Social Media ](/social-media/) Benefit from a comprehensive suite of **[social media services](/social-media/)**, including **custom social strategies**, **content creation**, and **community management**, tailored to meet the unique needs of your unique brand voice. Take advantage of **graphic design** and **video content production** for platforms like **TikTok** and **Instagram Reels**, ensuring you effectively capture your audience’s attention across social media channels. ## Email & SMS Marketing Optimize engagement and conversion rates by crafting **personalized** and **targeted messages** that resonate with specific audience segments. Campaigns are not only effective but also **compliant with industry standards** to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our **SMS and Direct Messaging marketing strategies** leverage personalized messaging to reach customers directly and effectively. ## [Creative Design](/branding/) Establish a **compelling** and **[memorable brand identity](/branding/)** that resonates with your target audience. Develop strategic branding elements that include **logo design**, **visual identity**, and **brand** **messaging** that align with your company’s values and market positioning. A holistic **branding strategy** that differentiates your business in competitive markets while fostering meaningful connections with consumers. ## Content Strategy Create **impactful** and **engaging content** that aligns with **business objectives** and **resonates with target audiences**. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances **brand storytelling** and **drives audience engagement**. You’ll strong a **online presence**, improve **[brand recognition](/branding/)**, and achieve sustainable growth in a competitive digital landscape. --- ## Categories ### [News](https://honeypotmarketing.com/news/) **Description:** Your blog category --- ### [Video](https://honeypotmarketing.com/video/) --- ### [SEO](https://honeypotmarketing.com/seo/) **Description:** Real SEO results for businesses with sustainable pricing. Need An SEO Partner with AAA Customer Service and 20+ years of experience? Look No Further. Act Now. --- ### [Social Media](https://honeypotmarketing.com/social-media/) --- ### [Small Business](https://honeypotmarketing.com/small-business/) --- ### [Digital Marketing](https://honeypotmarketing.com/digital-marketing/) --- ### [Marketing](https://honeypotmarketing.com/marketing/) **Description:** Don't leave your marketing to chance. Our marketing services are perfect for businesses of all sizes. Your marketing team is ready to roll. --- ### [CASL](https://honeypotmarketing.com/casl-anti-spam/) --- ### [Email Marketing](https://honeypotmarketing.com/email-marketing/) --- ### [How To](https://honeypotmarketing.com/how-to/) --- ### [Growth Hacking](https://honeypotmarketing.com/growth-hacking/) --- ### [Content Marketing](https://honeypotmarketing.com/content-marketing/) --- ### [Public Relations](https://honeypotmarketing.com/pr/) --- ### [Paid Ads](https://honeypotmarketing.com/paid/) --- ### [Automation](https://honeypotmarketing.com/automation/) --- ### [Influencer Marketing](https://honeypotmarketing.com/influencer-marketing/) --- ### [Reputation Management](https://honeypotmarketing.com/reputation-management/) --- ### [Branding](https://honeypotmarketing.com/branding/) --- ### [Conversion Optimization](https://honeypotmarketing.com/conversion-optimization/) --- ### [Press Room](https://honeypotmarketing.com/press-room/) --- ### 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reviews](https://honeypotmarketing.com/tag/google-review/) --- ### [Storytelling](https://honeypotmarketing.com/tag/storytelling/) --- ### [B2B](https://honeypotmarketing.com/tag/b2b/) --- ### [Customer Journey](https://honeypotmarketing.com/tag/customer-journey/) --- ### [GMB](https://honeypotmarketing.com/tag/gmb/) --- ### [Google My Business](https://honeypotmarketing.com/tag/google-my-business/) --- ### [creative marketing](https://honeypotmarketing.com/tag/creative-marketing/) --- ### [Zero Click Searches](https://honeypotmarketing.com/tag/zero-click-searches/) --- ### [AI](https://honeypotmarketing.com/tag/ai/) --- ### [Chatbots](https://honeypotmarketing.com/tag/chatbots/) --- ### [Tiktok](https://honeypotmarketing.com/tag/tiktok/) --- ### [Amazon Advertising](https://honeypotmarketing.com/tag/amazon-advertising/) --- ### [Google Advertising](https://honeypotmarketing.com/tag/google-advertising/) --- ### [Podcasts](https://honeypotmarketing.com/tag/podcasts/) --- ### [Local SEO](https://honeypotmarketing.com/tag/local-seo/) --- ### [Retention](https://honeypotmarketing.com/tag/retention/) --- ### [2021 brand building](https://honeypotmarketing.com/tag/2021-brand-building/) --- ### [social messaging](https://honeypotmarketing.com/tag/social-messaging/) --- ### [social media calendar](https://honeypotmarketing.com/tag/social-media-calendar/) --- ### [Video](https://honeypotmarketing.com/tag/video/) --- ### [Content Creation](https://honeypotmarketing.com/tag/content-creation/) --- ### [Black Friday](https://honeypotmarketing.com/tag/black-friday/) --- ### [Reels](https://honeypotmarketing.com/tag/reels/) --- ### [2021 Year In Review](https://honeypotmarketing.com/tag/2021-year-in-review/) --- ### [2022 Predictions](https://honeypotmarketing.com/tag/2022-predictions/) --- ### [SEMRush](https://honeypotmarketing.com/tag/semrush/) --- ### [Cybersecurity](https://honeypotmarketing.com/tag/cybersecurity/) --- ### [video content](https://honeypotmarketing.com/tag/video-content/) --- ### [Omnichannel Marketing](https://honeypotmarketing.com/tag/omnichannel-marketing/) --- ### [Omnichannel Strategy](https://honeypotmarketing.com/tag/omnichannel-strategy/) --- ### [social media hacks](https://honeypotmarketing.com/tag/social-media-hacks/) --- ### [Client Management](https://honeypotmarketing.com/tag/client-management/) --- ### [Sales](https://honeypotmarketing.com/tag/sales/) --- ### [Brand Measurement](https://honeypotmarketing.com/tag/brand-measurement/) --- ### [Brand Tracking](https://honeypotmarketing.com/tag/brand-tracking/) --- ### [search engine optimzation](https://honeypotmarketing.com/tag/search-engine-optimzation/) ---