Generated by All in One SEO Pro v5.0.1.1, this is an llms.txt file, used by LLMs to index the site. # Digital Marketing for Growing Businesses by Honeypot Marketing All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology. ## Sitemaps - [XML Sitemap](https://honeypotmarketing.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [What are the Differences between B2B and ABM Marketing?](https://honeypotmarketing.com/business-to-business/what-are-the-differences-between-b2b-and-abm-marketing/) - Business-to-Business and Account Based Marketing are different strategies. While you can do B2B marketing without doing ABM, it doesn't work both ways. - [The Dangers of Chargebacks for Shopify Store Owners](https://honeypotmarketing.com/shopify/chargebacks-for-shopify-store/) - A chargeback is a consumer protection mechanism where a customer disputes a charge on their credit or debit card. As a Shopify Store owner, you can't ignore chargeback requests. - [Creative Business & Marketing Tactics That Can Make Your Business Stand Out In Uncertain Times](https://honeypotmarketing.com/marketing/creative-marketing-tactics/) - This week Dan and the Bees look at creative business and marketing tactics that can make your business stand out in uncertain times. We're quickly getting closer to the holidays, and now is the time to get prepared for the rush. Also, check out our other recent blogs for even more insights for this coming - [Agile vs Waterfall: Can We Get the Detailed Task List?](https://honeypotmarketing.com/marketing/agile-vs-waterfall/) - “Can We Get the Detailed Task List?” This question comes up on almost every project we run. “Can you send us the full task list so we can track progress?” It’s a fair question. A logical one, even. Most teams are used to seeing a long checklist that maps out everything from kickoff to launch. - [Building Company Culture for Remote Teams](https://honeypotmarketing.com/marketing/company-culture-remote-teams/) - Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company's success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us - [Copywriting Tools and Techniques to Help You Efficiently Create Killer Content](https://honeypotmarketing.com/content-marketing/copywriting-tools-and-techniques/) - We've all heard the saying: "Content is King", and this week we're going to analyze that throne, looking at copywriting tools and techniques that'll help you write efficiently and create some killer content. Let's get one important thing out of the way: creating and writing good copy is hard. Anyone who has attempted this knows - [Beyond Brand Mentions with Angeley Mullins from Latana](https://honeypotmarketing.com/branding/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana/) - It's no easy task connecting your brand to a targeted demographic without the right tools. That's where the power of target market research and data analytics comes in! In this episode, we'll talk to Angeley Mullins, CMO & CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets, - [The Anatomy of a Rebrand: Humanizing a Tech Brand](https://honeypotmarketing.com/branding/the-anatomy-of-a-rebrand-humanizing-a-tech-brand/) - When your business grows and expands from its original design, customers new or old can become confused by the change and unsure of the direction you're heading in. Your company may need to redefine itself to reduce complexity, and the best way to do that is through a rebrand. In this episode, we are joined - [10 Simple Tricks to Increase Facebook Brand Page Engagement](https://honeypotmarketing.com/branding/10-simple-tricks-for-increasing-engagement-on-your-facebook-page/) - So, you've created your Facebook Brand Page. Now what? Has it been a week and you're not seeing much engagement? Don't get too frustrated, this stuff takes time. However, there are many things you can do to better your brand page and receive follower engagement. Post Succinct Content Posts between 100 and 200 characters - [Guide to Online Brand Development](https://honeypotmarketing.com/digital-marketing/guide-online-brand/) - There are 3 important pillars to marketing any business and building a brand online. These are critical to success, without them you're going to be firing away with tactics that's like spraying bullets. The chances that these will achieve a strategy and really resonate with your target audience are not great. Today we're going to - [Developing a Unique Brand Identity in the New Normal](https://honeypotmarketing.com/branding/unique-brand-identity/) - With the dominance of social media as communication tools during the pandemic, brand identity now goes much deeper than a look and a feel. This week Dan and the bees discuss what it takes to build a unique brand identity in 2020. Be sure to ask the Bees any questions you might have about what - [Building Customer Loyalty: Strategies, Examples & Tips](https://honeypotmarketing.com/branding/building-customer-loyalty/) - This week we're diving into building customer loyalty - with strategies, examples, and tips you can use to get started right now. What's New? This week we've got rising rates for social media budgets and social phenomenon, White Claw, building their tribe! Nearly half of execs expect social marketing budgets to double in the next 3 - [Talking to Customers](https://honeypotmarketing.com/marketing/talking-to-customers/) - This is so true. Now advertising and marketing peeps? Think about how you talk to customers...Just had to post it: - [Webinar Marketing : How to Create, Structure and Promote a Webinar Program](https://honeypotmarketing.com/digital-marketing/webinar-marketing/) - June is here at last, and the first week just flew by in a heatwave. Stay hydrated, friends. This week we're taking a deep dive into a topic that many businesses struggle with - how to promote a Webinar and execute successfully to increase conversion rates. New technologies can be difficult to adapt to, and - [Preparing Your Business Today For a Unique Holiday Season](https://honeypotmarketing.com/marketing/preparing-for-the-holiday-season/) - It's never a good idea to wait until the last minute to make plans. We've all been there. It's not fun. That's why now is the time to start preparing for the holiday season - especially since this year is shaping up to be unique. In this week’s episode, Dan, Producer Matt, and Ivan talk - [12 Reasons You Need a Social Media Customer Service Strategy](https://honeypotmarketing.com/social-media/social-media-customer-service-2020/) - Not long ago, customers called a business, submitted a ticket, or went to the brick-and-mortar location when they had issues or questions, and the idea of social media customer service didn't even exist. Now it's the main channel for most customers to communicate with a business or brand, and it's something you can not afford - [Black Friday Campaign and eCommerce Ideas](https://honeypotmarketing.com/digital-marketing/black-friday-campaigns-2020/) - We're talking Black Friday campaign and eCommerce ideas this week! Are you ready? Are you hyped? Or just terrified? How will you prepare for the 2020 Black Friday bomb drop? Check out the video or podcast above where Dan and the Bees discuss Black Friday marketing examples for a banner year in 2020 and what - [Account Based Marketing for B2B Sales Teams – An Introduction](https://honeypotmarketing.com/abm/account-based-marketing-for-b2b/) - In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we'll summarize key points discussed in this insightful podcast and - [4 Campaign Roadmaps You Can Use for your Holiday Marketing](https://honeypotmarketing.com/ecommerce/holiday-campaign-roadmaps/) - If you're not sure where to take your marketing for the holidays, we're sharing 4 holiday campaign roadmaps that you can use during the coming festive months. In our previous blog that you can find here, we talked about the importance of getting your holiday marketing campaigns started early, and it's a great companion piece - [Lessons in B2B Sales and Account Based Marketing - Reading Reddit Sales & Marketing Stories](https://honeypotmarketing.com/podcast/b2b-sales-lessons/) - We're back with a new episode of Digital Marketing from the Trenches - Live at the Hive and this week, we're reading Reddit Sales and Marketing Stories. For those of you not in the know, Reddit is one of the most magical places on the internet, where regular folks like you and I can ask - [How to Create an Effective Digital Marketing Strategy for Your Local Business](https://honeypotmarketing.com/digital-marketing/local-marketing-strategy/) - In uncertain economic times, businesses need to focus on lead generation and growth, a digital marketing is the most effective path to growth for businesses of any size. Customers are increasingly turning to their smartphones to find local businesses. Whether they're searching for a nearby coffee shop, a plumber, an accountant or a boutique clothing - [The Power of Podcasting for Building Your Brand](https://honeypotmarketing.com/podcast/the-power-of-podcasting-for-building-your-brand/) - While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience. It can feel robotic, scripted, or even disingenuous. So what's a good solution? In this episode, we'll be talking to Roger Nairn, Co-Founder, and CEO of JAR Audio. Podcasting can engage listeners by delivering value - [How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices](https://honeypotmarketing.com/seo/how-seo-digital-ads-and-specialty-marketing-strategies-can-help-grow-practices/) - It's true that everyone needs healthcare, so why would medical professionals consider marketing? With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business. In this episode, we'll be talking to Justin Knott, CEO of Intrepy Healthcare Marketing. Justin is a speaker, podcaster, and content creator - [Unlocking the Power of Automation to Scale Content Creation](https://honeypotmarketing.com/digital-marketing/unlocking-the-power-of-automation-to-scale-content-creation/) - You've probably heard the well-worn term "Time is money". With content marketing, a lot of time can be burned on simple or repetitive tasks.That's where the power of automation comes in...Content automation can help your team's workflow, allowing them to focus on vital sales and marketing strategies to bring in those new and returning customers. - [Unleashing Creativity Into Your Digital Marketing Campaigns](https://honeypotmarketing.com/small-business/unleashing-creativity-into-your-digital-marketing-campaigns/) - Are your digital marketing campaigns missing that creative spark in driving engagement? There's a solution for that! With time being an important factor in everyone's lives, they are often too busy to hold attention for very long. That's where providing a hook comes in! By creating engaging graphics and videos, you have an opportunity to - [SEO Fundamentals and the Future of Search for Business](https://honeypotmarketing.com/seo/seo-fundamentals-and-the-future-of-search-for-business/) - It can undoubtedly be frustrating when your business or website comes up at the bottom of a search.That's exactly why you need proper SEO optimization to increase traffic to your site and climb the search engine ranks to be visible to potential clients.In this episode, we'll be talking to Vikas Singal, an entrepreneur, Professional SEO - [Selling Complex B2B Solutions and Fostering Relationships](https://honeypotmarketing.com/abm/sell-complex-solutions-and-foster-relationships/) - Have you ever wondered what goes into the engagement process of the B2B space?The world of B-2-B solutions can be very intricate.Selling in the B2B space is very different than B2C or product-driven spaces. Relationships are complex, every engagement is unique and requires a more complex team of stakeholders. Joining us on this week's Live - [Promoting Live and Virtual Events Effectively in a Social World](https://honeypotmarketing.com/abm/promoting-live-hybrid-and-virtual-events-effectively-in-a-social-world/) - Over the past couple of years, all events have been virtual; now that things are opening up, many businesses are opting for Hybrid events. Why? There's an added flexibility for your customers and prospects who may not be able to attend in person. It also adds a new revenue stream for lower-cost virtual attendees if - [Beyond Lead Gen: How to Engage Your Leads and Prospects](https://honeypotmarketing.com/lead-generation/beyond-lead-gen-how-to-engage-your-leads-and-prospects/) - You wouldn't ask someone to marry you on the first date, would you? Then why do some businesses ask for a sale before they've built trust? We can help show you how to provide a service to go above and beyond with lead gen by engaging your leads. Let's dive in! What's Working? Example Scenario Dave and Jen are - [Foundations of a Successful Digital Marketing Plan for Local Business](https://honeypotmarketing.com/winlocal/5-foundations-of-digital-marketing/) - This week we'll be looking at the foundations of a successful digital marketing plan, and five fundamental Digital Marketing programs you need to be successful and grow your business online: Customer Reviews Citation Listings Google Ads Facebook & Instagram Ads Social Media Content Creation & Publishing Subscribe to our weekly live stream on Facebook, or take - [20 Ways to Build & Engage Your Business' Social Media Network](https://honeypotmarketing.com/social-media/build-your-social-media/) - Let's discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies. Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to their full, glorious potential. Check out the video or podcast above. Subscribe to our - [Facebook Ads and What to Do When They Fail](https://honeypotmarketing.com/paid/facebook-ads-fail-what-to-do/) - Facebook Ads help can easily help your business market to the right audience, but there's more to it than just sending out an ad and hoping you get bites. Read on to find out what you need to do when your Facebook Ads fail. What's New? New in marketing this week: TikTok replaces YouTube as - [The 5 Dos and 5 Don'ts Of Social Media For Small Businesses](https://honeypotmarketing.com/winlocal/5-dos-and-5-donts-social-media-for-small-businesses/) - While there's no wrong way to eat a Reese's, there are some things you shouldn't do on social media. So if you are a Social Media Manager or running your small business account, how do you ensure that you provide an enjoyable and informative experience for your audience? You follow our list of the 5 Dos - [Social Media Calendars: Creating One the Right Way](https://honeypotmarketing.com/social-media/social-media-calendar/) - Social media calendars are great tools that can help any business stay aligned throughout the entire process, whether with you or an entire team. But how exactly do you create a social media calendar the right way? What's New? What's new in marketing: TikTok launches new Unplugged info sessions, Apple's new iOS 15 update, and - [4 Facebook Campaign Game Plans to Ensure Success](https://honeypotmarketing.com/paid/4-facebook-campaign-game-plans/) - A Facebook campaign is a great way to accumulate those valuable leads and narrow down your ideal market. Let us show you the best campaigns you can use today that will help you find success. What's New? What's new in marketing: Pinterest loses millions of users. Snapchat launches "My Places." Instagram expands reels to - [Turning Zero Click Google Searches Into Opportunities For Your Business](https://honeypotmarketing.com/seo/zero-click-google-searches/) - A Zero-Click search is a Google Search result that uses rich results to display information from your website, but shows enough information that a user will not need to click through to get that information. Even though you rank first and get a ton of impressions, it's quite possible you will get zero clicks. Google - [5 Google Ads Campaigns For Business Growth](https://honeypotmarketing.com/google-ads/marketing-campaigns-5-types/) - Creating effective marketing campaigns is a great way to grow your business. However, knowing what types of campaigns to use and setting them up isn't as simple as it may seem. You might be wondering, where do I even start? What's New? What's new in marketing: Google Chrome to phase out third-party cookies, google search - [Copy That Converts: Recipes for Captivating Copy Writing](https://honeypotmarketing.com/marketing/copy-that-converts/) - This week I have the tall order of writing about great writing - writing copy that captivates and converts. No pressure. Easy, right? Did I say writing enough times? You've heard this endlessly, I'm sure. The same old advice. "Hey, you want good results? Create amazing content!" Oh ok. No problem. So, I just need - [How to Set Up Google My Business](https://honeypotmarketing.com/winlocal/set-up-google-my-business/) - What is Google Business Profile? Google My Business (GMB) is a powerful free tool that lets you manage how your business appears in Google search results, Google Maps, and Google reviews. You can add your business name, contact information, location and hours, photos, and you can monitor and respond to customer reviews. Read on for - [Link Earning vs Link Building](https://honeypotmarketing.com/seo/link-earning-vs-link-building/) - Several top SEO specialists have written about link earning vs link building as if the two concepts are fundamentally different, but we see them as two sides of the same coin. "Link earning" includes the most up-to-date set of industry best practices that are intended to withstand the test of time, whereas most experts understand - [How to Save a Photo from Instagram. Thanks Tips!](https://honeypotmarketing.com/social-media/save-a-photo-from-instagram/) - Why it’s Important for Businesses Reposting customer’s photos on your social media is not only a great way to strengthen the connection you have with your customers, but it also helps validate your brand with social proof. One brand that does this extensively is MuscleTech. Since they repost the best of their fans content, their - [Marketing Basics](https://honeypotmarketing.com/news/real-marketing-101-week-1-basics/) - *Updated January 2021. Welcome to Real Marketing 101 This is a nontraditional class where I will be learning the basics of digital marketing by working for Honeypot Marketing as an intern. Rather than taking notes and writing exams, I will be recording what I've learned through this blog. Join this class by following along with - [How To Write Compelling Copy](https://honeypotmarketing.com/marketing/real-marketing-101-compelling-copywriting/) - This week I spent a great deal of time reviewing roadmaps on Marketer Knows, led by the one and only Andrew Webb. For those of you who are unfamiliar with Marketer Knows, it’s essentially a content library (currently in beta) that provides marketers with step-by-step guides on how to do everything related to digital marketing. - [How To Increase Landing Page Conversion Rates](https://honeypotmarketing.com/conversion-optimization/landing-page-conversion-rate/) - I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by Dan, our Growth-Hacker-in-Chief and our Traffic Team. Although I thought it was visually appealing and informative, they pointed out the not-so-obvious improvements that could be made which contribute to a higher conversion rate. After - [Hootsuite Social Media Analytics Engagement Promotion](https://honeypotmarketing.com/social-media/hootsuite-social-media-analytics/) - There's a reason why nobody engages with your page even after you've posted about everything under the sun: you're not digging into social media analytics that Hootsuite provides. It should go without saying that you need to understand what's working and what's flopping. We're going to show you how to access Hootsuite's analytics dashboard and - [7 Proven Web Traffic Tactics](https://honeypotmarketing.com/content-marketing/instant-web-traffic-7-tactics/) - "Build it and they will come" is a failing content marketing strategy—but there's a better way to get instant web traffic than posting and praying. Don't struggle alone to promote your message. Follow this playbook instead. You can implement these seven tactics to get the website traffic and social shares that you need to meet - [Creating a direct link for Google Business Profile customer reviews - Thanks Tips!](https://honeypotmarketing.com/how-to/direct-link-google-review/) - It's no secret that Google My Business is an extremely powerful tool provided by our friends at Google for no cost. You heard me right. It costs exactly zip. Zero. Nada. Why is Google My Business so powerful? With 80% of local business searches happening on mobile devices, we have the ability to capture customers - [Social Media Storytelling and Cutting Through the Noise](https://honeypotmarketing.com/social-media/social-media-storytelling/) - With stage one of re-opening officially underway here in Ontario, many businesses are scrambling to get their doors open and to reach out to their audience to let them know. This week we're taking a look at some strategies for social storytelling and tactics for how to break through the noise on social media, as - [Sofia Lustgarten Biaggini from Quinta Quinoa plus Headless Commerce and Social Selling](https://honeypotmarketing.com/social-media/headless-commerce/) - The long weekend is behind us, we only got one glorious day of perfect weather, but it was just enough for us bees to recharge and dig into some new and exciting topics. This week we're looking at headless commerce and how small businesses can leverage social media as a sales channel. And we're super - [How to Build a B2B Customer Journey](https://honeypotmarketing.com/digital-marketing/b2b-customer-journey/) - Let's take a look at how to build a B2B customer journey from awareness to purchase. Understanding this process is the key to building successful relationships. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in - [How to Optimize Your Google My Business Listing](https://honeypotmarketing.com/digital-marketing/google-my-business-optimization/) - Welcome to our How to Optimize Your Google My Business guide. If you need a refresher on How to Get Verified on Google My Business, you can find it here, or How to Set Up Google My Business, you can find it here. *** Update *** Google My Business now allows you to tell customers - [Beyond the Welcome Email: 10 Ways to Improve Your Email Marketing Today](https://honeypotmarketing.com/digital-marketing/beyond-the-welcome-email/) - Hey everyone! We're taking a trip to the land of dinosaurs this week, and you're invited! No, wait, that's not right. It's more like back to the future, maybe. No, that's definitely not right. Whatever. What is beyond the welcome email? That is the question. Let's just get to the point. Email marketing is NOT - [How to Bridge Organic with Paid to Reach Your Customers Everywhere - Wonder Twin Powers Activate](https://honeypotmarketing.com/social-media/how-to-bridge-organic-paid/) - Remember when cartoons were weird, wonderful, and insanely creative? We do, too, but that's not really what we're talking about this week. No, we're diving into yet another hot topic in the marketing industry right now. Can you guess what it is? Hint? It has something to do with the paid side of the sandwich. - [The Unstoppable Power of Brands And Influencers: Two Heads Are Better Than One](https://honeypotmarketing.com/social-media/brand-and-influencer-collaboration/) - Two heads are better than one, they always say. OK, I'm suddenly getting Fallout vibes of two-headed Brahmin in a post-apocalypse landscape, but that's not at all what I meant. No, we're talking real-world collaborations here. Brand and influencer collaboration, when done right, can be magic in a bottle for your brand. Perhaps this is - [Why Real-Time Messaging & Chatbots are the Key to Unlocking Customer Engagement](https://honeypotmarketing.com/small-business/how-to-use-chatbots/) - Chatbots and real-time messaging have really blown up recently. Statistics show that 1.4 billion people are using chatbots on a regular basis. This is just one of many reasons why real-time messaging & chatbots are the key to unlocking customer engagement. Who hasn't grown up with dreams of wanting a cool robot friend to talk - [5 Sanity Strategies for Entrepreneurs This Holiday Season with Frank Cianciulli](https://honeypotmarketing.com/small-business/sanity-strategies-for-entrepreneurs/) - This week we're talking sanity strategies for entrepreneurs this holiday season, and we have a special guest joining us, Frank Cianciulli, entrepreneur and founder of the Wish Group of companies. Also, check out our other companion blogs for more holidays tips and strategies: Preparing Your Business Today For a Unique Holiday Season 4 Campaign Roadmaps - [Social Media Ideas to Spark Engagement](https://honeypotmarketing.com/social-media/social-media-ideas-2020/) - As we draw closer to the final months of one of the weirdest years in history, it's time to think about the best strategies for ending the year strong with great social media ideas. So much has changed in 2020. It feels like everything has changed. The way we socialize and communicate has transformed more - [How to Convert Traffic into Sales This Holiday Season](https://honeypotmarketing.com/digital-marketing/convert-traffic-into-sales/) - This week we're taking a look at how to convert traffic into sales this holiday season. With so many of us opting to shop online this year, it's shaping up to be a different type of shopping season, and we're here to help you prepare for it. Check out the video or podcast above where - [Email Campaign Tactics To Amplify Your Black Friday & Holiday Sales](https://honeypotmarketing.com/digital-marketing/email-campaign-tactics/) - In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! Check out the video or podcast above. 👆 Subscribe to our weekly - [Optimizing Google My Business for Local Search Success](https://honeypotmarketing.com/small-business/optimize-google-my-business/) - This week we're taking a deep dive into optimizing Google My Business (GMB) listings and how to post content for local search success. If you don't have GMB set up yet, our step-by-step guide on getting your listing set up and verified is a great place to start. How to Set Up Google My Business - [How to Create and Launch High Performance Facebook & Instagram Campaigns With a Modest Budget](https://honeypotmarketing.com/digital-marketing/create-facebook-campaigns/) - Let's take a deep dive into the complex world of how to create Facebook and Instagram campaigns and discuss some of the best methods, such as custom audiences and targeted content. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a - [3 Black Friday Marketing Campaigns to Boost Sales Beyond the Holidays](https://honeypotmarketing.com/digital-marketing/black-friday-marketing-2020/) - With only another week to go, let’s talk about Black Friday marketing campaigns that you can use to boost sales beyond the holidays. Black Friday Beyond! Sounds like a Twilight Zone episode. It’s not. It’s just 2020, and everything seems weird. Check out the video or podcast above. 👆 Subscribe to our weekly live stream - [Planning Your 2021 Digital Marketing Strategy: Trends to Watch.](https://honeypotmarketing.com/content-marketing/digitalmarketingstrategy2021/) - 2020 is almost over, and it's time to start planning your 2021 digital marketing strategy. What's the best way to develop a solid digital marketing strategy? Use the 70:20:10 rule. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on - [5 Lead Generation Tactics To Use For Your Next Webinar](https://honeypotmarketing.com/digital-marketing/lead-generation-tactics-for-webinars/) - In-person meetings are not coming back any time soon. Webinars are an excellent alternative, and a great way to build up a lead generation program and boost sales. To help, we will be discussing 5 lead generation tactics you can start using today for your next webinar. Check out the video or podcast above. Subscribe - [Non-Linear Customer Journeys and How to Implement Them](https://honeypotmarketing.com/abm/non-linear-customer-journey/) - What is a non-linear customer journey, and how do you implement one into your marketing strategy? A customer journey map is a great tool and a visual way to represent a somewhat complicated process - the path each customer takes as they interact with your company. Understanding that journey is the first step to fixing - [Lead Scoring Tactics for Qualified Conversions](https://honeypotmarketing.com/digital-marketing/lead-scoring-tactics/) - Lead scoring can change the game of acquiring leads, and this week we're talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers. This is a sort of sequel, or companion piece to our previous blog, which you can find here, - [How to Create Content That Resonates With Your Audience: 2021 Edition](https://honeypotmarketing.com/digital-marketing/create-content-that-resonates-2021/) - It's a new year, and with it comes new challenges and opportunities. This week, we're discussing how to create content that resonates with your audience. Goodbye 2020, we won't miss you. Hello 2021! Please be good to us. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or - [How to Save Time and Sanity Using Automations](https://honeypotmarketing.com/digital-marketing/automations/) - This week we're taking a look at some of the best industry tools for automations to help save you time and sanity. There's enough crazy out there. Give yourself a break. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast - [How to Create a Visual Content Marketing Strategy](https://honeypotmarketing.com/digital-marketing/visual-content-marketing/) - This week, we explore the world of visual content marketing and discuss best practices, brand guidelines, KPIs, and more! Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips - [How to Test and Optimize Facebook Campaigns for eLearning and eCommerce](https://honeypotmarketing.com/digital-marketing/test-and-optimize-facebook-campaigns/) - This week we're discussing the complex world of Facebook for Business, and how to test and optimize Facebook campaigns for eLearning and eCommerce. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, - [How to Use Social Listening and Customer Sentiment Analysis To Improve Your Content Strategy](https://honeypotmarketing.com/digital-marketing/customer-sentiment-analysis/) - This week we're digging into how to optimize your content strategy using customer sentiment. Customer service and community management can be difficult tasks, but they can also be incredibly beneficial to your content creation strategies. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on - [Creative Ideas to Build Your Brand on Instagram and Tiktok](https://honeypotmarketing.com/digital-marketing/ideas-to-build-your-brand/) - This week we're looking at some creative ideas to build your brand and community on Instagram and TikTok. Instagram and TikTok have become marketing powerhouses, releasing new, interactive and fun features that keep audiences engaged. It's getting to the point where the limitations are just your imagination. Check out the video or podcast above. 👆 - [Ecommerce Strategies for Success in 2021](https://honeypotmarketing.com/digital-marketing/ecommerce-strategies/) - This week we're going to venture into eCommerce strategies to show you some great tactics you can start using today. We're reaching a point where eCommerce is no longer a "nice to have" but a MUST. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on - [TikTok Followers: Top Reasons You're Not Getting Followers Fast](https://honeypotmarketing.com/social-media/tiktok-followers/) - TikTok is a big deal, but how do you get TikTok followers and grow your TikTok channel? Regarded as one of the most valuable ways to connect with customers in the Gen Z landscape, TikTok offers another opportunity for brands to reach their target audience. The platform is also the perfect tool for anyone already - [How to Create Effective Content Marketing Machines](https://honeypotmarketing.com/digital-marketing/how-to-repurpose-content/) - This week we're breaking down how to create effective content marketing machines and how to repurpose content! We'll be dissecting a single piece of evergreen content and repurposing it in some fun and creative ways! Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on - [How to Create Content that Generates Demand](https://honeypotmarketing.com/content-marketing/create-content-that-generates-demand/) - This week we're exploring lead magnets and how to create content that generates demand! We'll be sharing some great tips and insights to help you craft that ever-elusive "compelling content" people are always talking about. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the - [How Will the Apple iOS 14 Update Impact Digital Advertising?](https://honeypotmarketing.com/digital-marketing/apple-ios14-update-impacts-advertising/) - In June 2020, Apple announced that their iOS 14 updates would include a massive new privacy update. Apple has been offering this type of privacy protection for years, but it’s been buried in their OS settings. With iOS 14 all that changes. This new update will require all applications to obtain direct approval from users - [How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2](https://honeypotmarketing.com/digital-marketing/local-marketing-strategy-part-2/) - Local marketing strategies have never been more important, so we've decided to build on last week's topic and dig into more strategies and tools you can use! Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. - [Social Videos and Memes: How to Create Content That Will Delight Your Audience](https://honeypotmarketing.com/digital-marketing/social-videos-and-memes/) - This week we're diving into How to Create Social Videos and Memes That Will Delight Your Audience. Social media has taken over the internet and video is by far the top-performing type of content, so we wanted to create a guide to help creators up their video production game! What's New? This week we have - [How to Create Influencer Relationships and Collaborations to Grow your Community](https://honeypotmarketing.com/digital-marketing/influencer-relationships-and-collaborations/) - This week we're diving into the exciting world of influencer relationships and collaborations! Social media has changed the way brands can connect with their audiences, opening the floor to two-way conversations and community building. The days of shouting your message from the hilltop are over. Now we're able to have conversations and develop long-lasting relationships - [10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness](https://honeypotmarketing.com/lead-generation/lead-magnet-examples/) - Acquiring new leads is no easy task, so we've put together a list of 10 awesome lead magnet examples to help you generate those elusive leads and build brand awareness. What's New? This week we've got the Google Core Vitals update, Facebook ads revenue is booming, and some fun signage wars between businesses in Listowel! - [Using Cornerstone Content to Create a Winning Inbound Marketing Plan](https://honeypotmarketing.com/seo/cornerstone-content/) - Creating a content hub on your site that provides your readers what they want is a great way to build relationships with your users and rank higher in search. Let's help you create that winning inbound marketing plan! What’s New? WhatsApp is Re-Launching its Controversial Privacy Policy Update – WhatsApp is gradually rolling out its new Privacy Policy update, - [New Social Media Platforms You Should Consider In 2021](https://honeypotmarketing.com/social-media/social-media-platforms-2021/) - Social media has changed a lot in the past few years, and it's only getting more prominent. With the year we've had, it's no wonder the focus has been on these platforms. We're all aware of the top social media platforms widely used, but there may be some you might not know about that are - [Building your Brand in 2021](https://honeypotmarketing.com/digital-marketing/building-your-brand-in-2021/) - When it comes to building your brand, there's so much more to it than just the appearance. You've got to think about what your audience will think, say, and feel about your business. When you're not in the room, what are people saying? What's New? New in marketing this week: College students are gaining valuable work experience, salesforce expands - [Social Messaging and 8 Ways to Use It To Grow Your Business](https://honeypotmarketing.com/social-media/social-messaging/) - Now that it's 2021, social messaging has come quite a long way. The features available to us have grown, and it's not just about a quick chat; it's so much more. What's new? New in marketing this week: Apple doubles down on privacy, TikTok shares insights into sound marketing, WhatsApp may have a new feature, and - [10 Awesome Campaign Automations to Scale Your Business](https://honeypotmarketing.com/automation/10-awesome-campaign-automations-scale-business/) - We're all down for making our lives easier, right? Well, with automations, it's your business' opportunity to utilize a tool that can change the way you interact with your customers. In this article, we'll be focusing on campaign automations in ActiveCampaign. You want to scale your business, and there’s an efficient way to do just that. - [Beyond Keywords: Understanding Search Intent](https://honeypotmarketing.com/seo/beyond-keywords-search-intent/) - You've nailed the queries and keywords that will drive your SEO efforts. You've created high-quality content that matches your query list. But things may not be going as well as you thought. Maybe your not ranking well enough for highly competitive terms that will drive motivated users to your website. Maybe you do rank, you're - [Instagram Fundamentals: From Zero to Hero](https://honeypotmarketing.com/social-media/instagram-fundamentals-zero-to-hero/) - It's time to get serious about building your Instagram account and posting relevant content that your viewers will love, so what's the first step? Let's take you through the Instagram Fundamentals. What's New? What's new in marketing? YouTube adds video chapter listings in search, Snapchat introduces a new tool, Twitter announces DM improvements, and YouTube - [How to Repurpose Long Form Video for Social Media](https://honeypotmarketing.com/video/how-to-repurpose-long-form-video-for-social-media/) - Creating social media content can be an overwhelming and time-consuming job. A ton of resources go into prep, production, post-production, and distribution. Then, once you put it all out there, it either takes or doesn't take, and all of your efforts have resulted in a short-lived outcome. It can be a frustrating and soul-sucking experience. - [How to Promote Your Business in Mobile App Ecosystems](https://honeypotmarketing.com/digital-marketing/how-to-promote-your-business-in-mobile-app-ecosystem/) - Did you know that in North America, adult mobile phone use has hit 3 hours and 54 minutes per day? The majority of that time is spent in mobile applications and not in the web browser. Mobile apps offer an appealing and dynamic ecosystem to grab users' attention and encourage them to interact with your business. - [5 Effective Content Distribution Plays](https://honeypotmarketing.com/content-marketing/5-effective-content-distribution-plays/) - You've probably heard that "content is king" again and again, but if your audience isn't seeing the content you produce, is the effort worth it? How you distribute and share your content is equally important as the content you create? With nearly 4 million blog posts published each day, you're competing with several other content sources to - [Using Email to Attract, Engage and Retain Customers](https://honeypotmarketing.com/email-marketing/using-email-to-attract-engage-and-retain-customers/) - Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? 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What started as a Gen Z-dominated lip-syncing app quickly became a global hub for businesses to connect with their customers. The platform sports features similar to Snapchat, Instagram, and Twitter meshed together to suck people in and keep them scrolling for more. TikTok is booming, and - [The Important of a User-Centric Design Approach](https://honeypotmarketing.com/video/designing-for-users-a-user-centric-approach/) - Designing for your brand or business has evolved. Once upon a time the focus of design teams were on aesthetics, and now the world of design has turned into an iterative process focused on the customer journey. By understanding the path to purchase and various touchpoints throughout, we can design with the intention to make - [Why You Need a Paid and Organic Marketing Plan](https://honeypotmarketing.com/video/why-you-need-paid-and-organic-marketing-plan/) - Celebrate the 200th Episode of Live at the Hive with us as we dive into the power of combining your paid and organic marketing channels, including how to track their performance, So you can optimize for the most conversions. But before that, let discuss: What's New? What's new in Marketing? Google's saying bye to last-click - [Content Marketing - Blogging For Growth](https://honeypotmarketing.com/content-marketing/content-marketing-blogging-for-growth/) - So you've invested in content creation, realizing that content creates relationships and customers when done correctly. Fantastic! After all of that hard work and investment, you may have some burning questions... Will anyone read it? How will interested and engaged people find it? How do we measure effectiveness? Just like everything in life, nuances lead - [Kicking Off the Holiday Season With Winning Black Friday Strategies](https://honeypotmarketing.com/video/kicking-off-the-holiday-season-with-winning-black-friday-strategies/) - Right about now, consumers are making their holiday shopping lists, checking them twice, and gearing up for holiday sales. The busiest shopping time of the year is just around the corner. And this year, it's only expected to be busier than ever. As a small business, you may be wondering how you can compete for attention and make those - [The Importance of Social Media to Boost Sales This Holiday Season](https://honeypotmarketing.com/video/the-importance-of-social-media-to-boost-sales-this-holiday-season/) - The 2021 Holiday Season is ramping up, with Black Friday just a few short weeks away. Now is the time to start putting your holiday strategies into action. Starting with building an engaged community. Platforms like TikTok and Instagram are two powerful social media channels to consider. Between TikTok's brand discovery engine and new Instagram - [How To Use Reels and Stories To Grow Your Business](https://honeypotmarketing.com/video/how-to-use-reels-and-stories-to-grow-your-business/) - As a business owner, you probably know by now that video content and video marketing are compelling ways for your business to grow for free online. But what if video creation has never really been your jam? Well, you're in luck because TikTok and Instagram are here. With 2021 expected to be the year of video marketing, they are - [5 Scroll Stopping Creative Ideas to Use For Black Friday](https://honeypotmarketing.com/ecommerce/5-creative-ideas-black-friday/) - Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone's video? We've sure been there before! Moreover, when it's a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn't an exact science! You can use some - [10 Google Business Profile Tips for Success](https://honeypotmarketing.com/winlocal/google-business-profile-success-tips/) - Did you know that 97% of people learn more about a local company online than anywhere else? The sweet, simple days of yellow pages and phonebooks are long behind us! For small businesses, it's no longer a nice perk to have your business in an online directory; it's a must-have! Unfortunately, many companies overlook one - [Using Canva to Streamline Creative Production Workflows](https://honeypotmarketing.com/video/using-canva-to-streamline-creative-production-workflows/) - Did you know that there's a difference between graphic design and production design? The production design is when you develop an effective creative workflow that streamlines building and editing graphics and video for social media. Seem impossible? It's easier than you may think! Marketers have long loved Canva because it is fast and easy! With Canva, agencies - [13 Holidays Social Media Ideas for Small Business](https://honeypotmarketing.com/winlocal/13-holidays-social-ideas-to-stand-out-from-the-crowd/) - The holiday sales season is here! It’s time for that generic holiday post that we see every year. Let’s steer clear of that and take a look at some fun and engaging ideas you can do to spice up the holidays. 1. Feature New Products You can give your audience an insightful experience through Facebook - [2021 Digital Marketing Trends in Review and What's in Store for 2022](https://honeypotmarketing.com/video/2021-digital-marketing-trends-in-review-and-whats-in-store-for-2022/) - Is it just us, or did 2021 go by really fast? We are excited to share new digital trends that alter how we market our products and services each year. That excitement didn't stop because 2021 was no exception to just how quickly the industry could evolve. With 2022 right around the corner, we will - [14 Incredible Free Apps that will Unleash Your Content Creation Superpowers](https://honeypotmarketing.com/winlocal/free-apps-content-creation/) - Are you looking to step up your content creation game? Thankfully, there are now a bunch of tools out there to make these jobs easier for us all. But how do you choose the best apps to meet your marketing efforts? Truth be told, there are a few elements to consider: features, prices, and purpose. - [6 Cool SEMRush “Tricks” To Unlock Your Marketing Potential](https://honeypotmarketing.com/seo/6-cool-semrush-tricks-to-unlock-your-marketing-potential/) - Grabbing the top position in Google is a world of struggle. 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OK, so it's not the BEST joke in the world, but we bet you got a SMILE on your face or possibly a good eye roll or two. Laughter truly is the best medicine, and it's also one way you can drive engagement on - [How to Make Content that Drives Conversions and Leads](https://honeypotmarketing.com/video/how-to-make-content-that-drives-conversions-and-leads/) - Creating content is great, but it needs to have a purpose for your audience. Is it going to provide them with something useful? If you want conversion and leads, the content has to be right. Want to know how to make content that drives conversions and leads? Let’s dive in! What's working? Understanding the Persona - [Shoppable Livestreams for Ecommerce](https://honeypotmarketing.com/video/shoppable-livestreams-for-ecommerce/) - 🎵 I see it 🎵 I like it 🎵 I want it 🎵 I got it 🎵 Well, Ariana must have known the future of eCommerce all along!As brands large and small look for new and engaging ways to connect with their audience, Livestream shopping is shaping up to be the next massive trend in e-commerce.We now have new ways to reach and - [The Future of Digital Advertising - What You Need To Know](https://honeypotmarketing.com/video/the-future-of-digital-advertising-what-you-need-to-know/) - We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple's Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google's announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took - [5 Steps to Creating an Omnichannel Strategy for your E-commerce Store](https://honeypotmarketing.com/video/ecommerce-omnichannel-strategy/) - You've built your online store, made sure that your mobile experience is strong, and developed a social media presence; by all accounts, you are doing everything right, so why are your customers not converting? One of the number one reasons is a lack of consistency across all your channels. With an omnichannel approach, you can - [Drive Growth Like a Boss by Repurposing Content](https://honeypotmarketing.com/small-business/drive-growth-like-a-boss-by-repurposing-content/) - Imagine you’re cleaning out your home, refreshing the space for spring, only to find some old clothing or piece of tech that hasn’t been touched in an eternity. Now that they’ve outlived their usage, do you throw these items away or find a creative new use for them? If you’re prudent, it’s the latter. Ditto - [Top Social Media Hacks to Drastically Boost Audience Engagement & Views](https://honeypotmarketing.com/social-media/social-media-hacks/) - Are your social posts not getting the attention you hoped for? We can show you how to make the best out of your social media engagement with these hacks. Let’s dive in! What's Working? Reposting Your Content Properly Reposting your content is a free way to increase its ROI, get more traffic, and save - [Boost Your Shopify Sales Using Social Media eCommerce Features](https://honeypotmarketing.com/shopify/shopify-sales-social-commerce/) - Looking for ways to increase your sales on your Shopify Store? We've got you covered! We'll show you many unknown features of eCommerce that will help boost your sales! Let's dive in! What's Working? Integrating Facebook with Shopify Steps to begin integrating your shop: Step 1: Install the Facebook Channel Step 2: Select Facebook Shop - [Unleashing the Power of TikTok for Your Business - How to Get Started and Grow](https://honeypotmarketing.com/social-media/tiktok-for-business/) - How can social media help businesses grow their reach across multiple channels while maintaining an active presence? The vast majority of users on TikTok are in the United States, with almost half using it daily. A recent study found that people spend 8 out of 10 minutes playing around and engaging with content from other - [Email Isn't Dead, The Way We Think About It Is](https://honeypotmarketing.com/email-marketing/email-marketing/) - You've probably heard that nasty rumour that email marketing is either dead or on the decline. Spoiler alert, it's not! Hundreds of thousands of small businesses harness the power of email marketing every day.Statistics prove that email marketing remains one of the best ways for businesses to engage with their audiences. Let's dive in and - [Pushing Out of Your Comfort Zones With Video & Humour](https://honeypotmarketing.com/podcast/pushing-sellers-marketers-out-of-their-comfort-zones-with-video-humour/) - Is there anything worse than dry, boring, or stale content being pushed out to social media channels?Well...yeah of course there is, but it's still cringy. The key is: to blend video content and humour to spark engagement with your audience.And no.You don't have to be a comedian to use humour. What's on Tap? We'll look at - [B2B Marketing Tips: Content, SEO, Social, and Authenticity](https://honeypotmarketing.com/digital-marketing/b2b-marketing-tips-that-work-in-2024-content-seo-social-and-authenticity/) - Is your content not performing as well as you'd hoped? Simply creating content and releasing it doesn't guarantee success for your business. Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer's journey.In this episode, we are joined by our special guest, Ken Marshall, - [The Most Effective Personalized Sales Video Formats](https://honeypotmarketing.com/news/personalized-sales-video-formats/) - Creating personalized sales videos can mean a lot of things to sales and marketing professionals. Depending on the stage of your relationship with that Ideal Customer and Target Account, your videos could be: Pre-recorded and scripted to apply to all of your ideal customers and target accounts in ABM language these are one-to-many. Semi-Personalized for - [Unlocking The Power of Google Business Profiles for Local Businesses](https://honeypotmarketing.com/podcast/local-business-google-business-profiles/) - Welcome back to Digital Marketing from the Trenches - Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days? Google Business Profiles offer features like reviews, direct calls, and - [Creative Digital Marketing Campaigns To Inspire Your Next Campaign](https://honeypotmarketing.com/digital-marketing/creative-marketing-campaigns/) - Hi everyone, we've got a fun topic for you this week! The bees have found 5 creative marketing campaigns from local businesses in Waterloo Region that are killing it, and we're here to share them with you. I know, crazy, right? Top 5 lists! Woot. Ahem. Ok, so maybe I love lists. Don't judge me. - [How to Set Up a Facebook Pixel ID for Effective Retargeting - Thanks Tips!](https://honeypotmarketing.com/social-media/facebook-pixel-id-retargeting/) - You already know that you want to track website visitors' actions to serve them offers that actually interest them. Don't shy away from this strategy even if setting up a Facebook pixel ID seems like a difficult roadblock. Follow this guide to start implementing effective Facebook marketing tactics without technical roadblocks. Facebook pixels are just small snippets - [Link Building Strategies](https://honeypotmarketing.com/seo/link-building-strategies/) - Link Building is a broad subject and there are literally hundreds of ways to build authoritative links. We've compiled a list of some of the most useful tactics and strategies which you can integrate into your link building strategy and into your day to day routine. What are the Link Properties We Want? Vary the - [Why Lil Bub is a better marketer than you](https://honeypotmarketing.com/social-media/how-lil-bub-is-better-at-social-media-than-you/) - It's pretty evident that, these days, cats rule the internet. From grumpy cat to colonel meow, all have their very own way of interacting directly with their fans. In our opinion, the one that has it down the best is the one and only "happy accident" Lil Bub She's philanthropic:It's great to show your fans that - [Conversion Optimization - Why Bother?](https://honeypotmarketing.com/conversion-optimization/conversion-optimization-why-bother/) - “Hal Varian [Google's Chief Economist] believes that a new era is dawning for what you might call the datarati—and it’s all about harnessing supply and demand. “What’s ubiquitous and cheap?” Varian asks. “Data.” And what is scarce? The analytic ability to utilize that data. As a result, he believes that the kind of technical person - [Google Suggest Direct Links](https://honeypotmarketing.com/seo/google-suggest-direct-links/) - Over the past couple of days there has been alot of chatter about the changes to the Google Home Page. These include: Enlarged Font in the search box. CSS Search Buttons (fancy). An enlarged text field for searching. Now those are nice enough updates - I wouldn't call them earth shattering as they are not - [To Bing or Not To Bing?](https://honeypotmarketing.com/seo/to-bing-or-not-to-bing/) - Sometime next year, Microsoft will fulfill a planned integration to power Yahoo's search results with Microsoft's Bing Engine. The move will effectively consolidate 28% of the US search market, giving both companies a platform upon which to seriously battle Google. As we get closer to this integration we're all faced with a new challenge: How - [The SEO Magic Formula](https://honeypotmarketing.com/seo/seo-magic-formula/) - We actually ran into this snippet from our friends over at SERoundTable and we agree so strongly with it that we want to republish it here for you: A WebmasterWorld thread member, wheel, was very smart about his post. He initially posted a teaser saying, I built a site five years ago, did SEO for - [What About PageRank?](https://honeypotmarketing.com/seo/what-about-pagerank/) - Well interesting story that :) We recently moved our entire site over to a new CMS, moved IP addresses and update quite a bit of the site content. Our toolbar PR has slipped off but we fully expect it to rebound fairly quickly as we are adding the following: New Site Services Pages. Interactive Content - [Search Engine Traffic - 500% Growth](https://honeypotmarketing.com/digital-marketing/search-engine-traffic-500-growth/) - It's not often we plug search traffic increases but every so often when we see resounding results we like to toot our own horns a bit. In particular when the search results are highly converting and giving our client fantastic returns. This is one of those cases. We've been working on the technical SEO for - [The 5 Most Common Hashtag Mistakes and How To Avoid Them](https://honeypotmarketing.com/social-media/twitter-hashtag-tactics/) - Hashtags can be a huge benefit on Twitter and on all of social media. Although they can quickly boost visibility, it's easy to make a hashtag blunder. - [5 Landing Page Myths Debunked](https://honeypotmarketing.com/conversion-optimization/5-landing-page-myths-debunked/) - Developing landing pages that convert for sales can be a tricky, frustrating and time consuming task. Although many individuals in your organization will look upon it as a trivial process, rest assured it isn't! We spend many hours writing, creating wire frames, designing, testing and optimizing landing pages that convert. We've put together some handy - [PPC Marketing – Are you getting your money’s worth?](https://honeypotmarketing.com/paid/ppc-campaign-money-worth/) - Well now that Yahoo and Adcenter are joining up, a new battle for the PPC budget might be on the way. Companies want to get the best for their money, of course, but sometimes cutting edges will backfire on the whole strategy behind PPC (Pay Per Click). We had a client telling us once that - [A Simple Keyword Research and Execution Blueprint](https://honeypotmarketing.com/seo/keyword-research-blueprint/) - Search and content optimization is quite often ignored by start-ups and small companies, the reality is that a modest time investment can pay large dividends towards business and visibility growth. I figured I would write up a quick little roadmap that can get you started around a strong and maintainable search marketing strategy. Start by - [AdWords Scripts We All Need - Right Now](https://honeypotmarketing.com/paid/best-adwords-scripts/) - It's true, we ❤️ AdWords Scripts. We've compiled a collection of some of our favourite scripts that we use (and extend) every day for our AdWords campaigns. Didn't get the memo? What Are AdWords Scripts? AdWords scripts provide a way to programmatically control AdWords data using JavaScript. We use scripts to automate common procedures or - [One List to Rule Them All: CASL Edition](https://honeypotmarketing.com/email-marketing/casl-list-segmentation-lotr/) - Unless you've been living in Gollum's cave the last few months, you've probably heard that the Canadian Anti-Spam Legislation- more fondly known as CASL- came into effect on July 1st. The new rules have many marketers worried, especially those who rely on email campaigns and other modern marketing strategies. But not us! We've been to Mordor and back - [How to Get Verified on Google My Business](https://honeypotmarketing.com/small-business/google-my-business-verification/) - Welcome to our How to Get Verified on Google My Business guide. If you need a refresher on How to Set Up Google My Business, you can find it here. How to Get Verified on Google My Business and Why it is So Important Simply put, if you do not verify your business, you will - [My First Month of Agency Life at the Hive](https://honeypotmarketing.com/social-media/agency-life-at-the-hive/) - The Beginning It’s been a whirlwind. That’s the best way to describe my first month of agency life at the Hive. Well, technically, it’s almost like my second month since I was doing my Conestoga College co-op placement here when COVID-19 hit. Then suddenly, BAM! ✔ Co-op cancelled halfway through ✔Graduation cancelled ✔Awards cancelled Welcome - [Adapting Your Pinterest Content Strategies and Tactics](https://honeypotmarketing.com/social-media/pintrest-content-strategy-pivot/) - Pinterest has always been a place where people go to look for new, creative ideas. Lately, we’ve been seeing a shift in daily habits while people adapt to the new normal, and the world starts moving forward again from the COVID-19 lockdown. Those who are coming to Pinterest are looking for inspiration more than ever - [How to Set Your Business Up for Success Using Social Media](https://honeypotmarketing.com/video/social-media-road-map/) - Just like you can't build a house on a leaky foundation, you shouldn't open a social media account for your business without having a strategy in place. All businesses, big or small, need to understand what makes them stand out, why they are different, who they are targeting, and what they are measuring success against. - [Adapting Digital Marketing to a Post Coronavirus World for Business](https://honeypotmarketing.com/social-media/new-normal/) - As the weather gets warmer and we get closer to the next stage of this new normal, our busy bees at the Hive have been collecting delicious tidbits of helpful information that we want to share with all small businesses. How are businesses making the move to adapt to the new normal? What promotional/social calendars - [Pivoting Your Business For The New Normal : Live NOT at the Hive : Episode 128](https://honeypotmarketing.com/digital-marketing/pivot-businuess-covid-ep128/) - Businesses of all sizes are pivoting quickly and very successfully. What can small businesses do to pivot their business? How can we adapt? What new tools exist for small businesses to use to help the pivot? NFL Scores 580M Views on Draft Day TikTok Challenge https://hny.pt/nfl-tik-tok Introducing Messenger Rooms and More Ways to Connect When - [This Week in Digital: Pinterest Lens Update, Facebook Pixel Outage, & Your Organic Traffic Checklist](https://honeypotmarketing.com/marketing/this-week-in-digital-pinterest-facebook-organic-traffic/) - We're back with the highlights and changes happening this week in digital marketing! Did you notice a drop in your Facebook conversions? No, it's not you, it's Facebook. We'll get you up to speed and introduce you to a few exciting updates from the world of social media marketing. Facebook Pixel Outage Video Polls and - [This Week in Digital: Collaborative Stories, YouTube Masthead on TV & No Follow Changes](https://honeypotmarketing.com/video/this-week-in-digital-collab-stories-youtube-masthead-nofollow/) - Staying up-to-date in the world of digital marketing is daunting, especially if you're a one-marketer team with your hands full of deliverables. That's why This Week in Digital is a great time-saver. We sift through countless email updates and articles so you don't have to and highlight the most important and useful updates. Keep your - [The Facebook Thumbnail Fix. Thanks Tips!](https://honeypotmarketing.com/social-media/facebook-thumbnail-fix/) - My team and I run into roadblocks every day that, although seemingly minor and annoying, can, in reality, turn your day upside down for absolutely no reason. In this ongoing series, that we're creatively calling: "Thanks Tips", we're going to share little gems, tricks and "hacks" we've come up with that may not save the day - [What is a Webinar? The Missing Link Between Marketing and Sales](https://honeypotmarketing.com/video/what-is-a-webinar/) - It's a common fact of enterprise business: sales and marketing don't always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It's a key transition piece in that hand-off between the two departments (or people, if you're working in a small - [Lessons Learned from a Digital Marketing Internship: RM101: Week 16](https://honeypotmarketing.com/news/lessons-learned-digital-marketing-internship/) - After four months here at Honeypot Marketing, I’m pleased to say that I’ve learned a lot. Notably, I’ve learned more about digital marketing in these 16 weeks than in 2.5 years of my business degree, and I couldn’t be happier with my choice to work here at Honeypot. While I could review all of the - [Life at a Digital Marketing Agency: RM101: Week 15](https://honeypotmarketing.com/news/life-digital-marketing-agency/) - As my term at Honeypot comes to a close, I thought it would be useful for other students to hear about what life has been like as a Digital Marketing Intern. I’ve been at Honeypot for four months now and am reluctant to return to school. This has easily been the most valuable term in - [RM101: Week 14 - Social Issues in Advertising - The Good, Bad, & Ugly](https://honeypotmarketing.com/social-media/rm101-week-14-social-issues-advertising/) - This week, I’m going to call out brands for addressing social issues in advertising. More specifically, I’m going to talk about why brands need to be careful when trying to address sensitive topics, and we’re going to look at examples of failures of this. The Good Before we look at some major flops, let’s take - [Use Material Design to Improve Conversion Rates](https://honeypotmarketing.com/conversion-optimization/increase-conversion-rates-material-design/) - What is Material Design? Material Design is a design language developed by Google in 2014, and has applied it to the majority of its software products, including Android OS, Chrome, WearOS, and more, all while encouraging developers of third-party apps to do the same. Google aimed to make elements look like physical tiles, blocks, and - [RM101: Week 13 - Stay Relevant. Join the Conversation.](https://honeypotmarketing.com/social-media/rm101-week-13-stay-relevant/) - Your brand might have a social media presence, but are you really being social enough? Join the Conversation What do I mean by “Join the Conversation”? Essentially all I’m referring to is keeping up with current trends, holidays, and breaking news in order to contribute to the hashtag discussions on social media. If there are - [How to Leverage the Best Accounting Software for Small Business](https://honeypotmarketing.com/small-business/best-accounting-software-small-business/) - Most small business owners and entrepreneurs we work with prefer to execute on their visions instead of billing clients. Does that sound like you? Many of our clients have seen how we use technology to streamline and integrate marketing, and they want to know how we do that with finance and accounting. We use a - [What to Do When the Facebook Algorithm Change Cuts 75% of Your Traffic, Part 1](https://honeypotmarketing.com/social-media/facebook-algorithm-change-strategy-part-1/) - About a year ago, I was on the phone with Joe Speiser, the CEO of Little Things—a Facebook page with 22,000,000 followers. We were exploring a partnership with a client of ours, and he was happy to share his insights. Now his company is gone. The Facebook algorithm change in February destroyed sources of cheap - [Use This GDPR Compliance Checklist to Safeguard Your Organization](https://honeypotmarketing.com/casl-anti-spam/gdpr-compliance-checklist-marketing/) - What would happen if your organization was audited for data privacy compliance? Europe’s General Data Protection Regulation legislation is coming into effect very soon, and it’s going to have a big impact on your digital marketing operations. The flow of data doesn’t stop at municipal, provincial, or national borders, but Europe’s new legislation will force - [RM101: Week 11 - Why You Should Crowd-Source Social Media Content](https://honeypotmarketing.com/social-media/crowdsource-social-media-content/) - What Does Crowd-Sourcing Content Mean? Crowd-sourcing your social media content simply refers to using your customers’ photos of your product for your social media posts instead of producing posts in-house. Check out @DanielWellington or @DiscoverEarth to see fantastic examples of profiles made up of (mostly) their followers’ content. This strategy is very powerful, yet underused. - [How To Increase Event RSVPs with Facebook Ads : RM101: Week 10](https://honeypotmarketing.com/social-media/facebook-ad-event-promotion/) - Having few attendees at your business’ event can make you feel like a child whose friends didn’t show up to their birthday party. It sucks. You may have created a Facebook event and asked people to invite their friends, but frankly, that might not be enough. Depending on the nature of your business and - [Bootstrap Your Marketing : RM101 : Week 9](https://honeypotmarketing.com/small-business/bootstrap-your-marketing/) - Before coming to Honeypot Marketing, I thought that the main function of a marketing agency was to run paid traffic for the client by using in-depth secrets on how to perfectly optimize Facebook and Google ads. Although there’s a lot of that going on around here, there’s also a lot more straightforward—yet effective—things that we - [Thanks Tips! How To Create An Engaging Facebook Custom Audience](https://honeypotmarketing.com/social-media/facebook-custom-audience-creation/) - Not sure why your social advertising budget isn't working as well as you'd heard it would? You probably need to use a Facebook custom audience to target your prospects more accurately. We'll show you exactly why you should build one and how to do it. What is a Facebook Custom Audience? A Facebook custom audience - [Gain 10,000 Instagram Followers This Year : RM101 : Week 8](https://honeypotmarketing.com/social-media/gain-instagram-followers/) - *** Updated 2020 *** As someone who’s gained over 400,000 followers on Instagram (across three accounts), I’m going to explain how the pros scale their accounts. Instagram is a powerful marketing tool, and you’re missing out if you aren’t harnessing its power. Please note that this guide builds on top-notch content quality, which should be - [5 Press Release Tactics for Gaining High-Value Backlinks You Can Use Today](https://honeypotmarketing.com/seo/5-press-release-tactics-earn-backlinks/) - Are you in the news, or are you the news? Creative and agile campaigns and public relations strategies are a tried and true method of launching your client into the spotlight. For decades, press releases have been used to gain the attention of local media and journalists, being the primary tool for launching campaigns. However, today’s technology - [Seventy Unique Lead Magnet Ideas : RM101 : Week 7](https://honeypotmarketing.com/conversion-optimization/70-lead-magnets/) - Who wouldn't spend a few hours developing an asset that could generate thousands of dollars in business? That's the idea behind lead magnets. Regardless of your type of business, they represent a fantastic way to generate inexpensive leads and warm future customers. Lead magnets can be completely free to create, making them more than worth - [Canva Templates Help Create High-Engagement Graphics in Under 10 Minutes](https://honeypotmarketing.com/social-media/10-minute-social-graphic-canva/) - Newsflash: you don't have to be a seasoned designer with 5+ years of Photoshop experience to create wicked graphics for social media. We encourage everyone to check out this Canva review before they start designing anything. Canva is a free, cloud-based service that can help get you well on your way to making branded social media - [Underused Facebook Ad Features : RM101 : Week 6](https://honeypotmarketing.com/social-media/underused-facebook-ad-features/) - This week I spent a great deal of time learning about Facebook ads through Facebook’s Blueprint. I was surprised at the number of features that I hadn’t heard about before and thought I’d share what I think to be the most powerful ones. This post is mainly for those with beginner or intermediate knowledge of - [3 Hootsuite Features to Make Your Life Easier (Plus A Bonus Tool!)](https://honeypotmarketing.com/social-media/3-hootsuite-features-made-easy/) - Keeping up with social media can be daunting—even straight-up nerve-racking—if you aren't used to it. In this article, I'm going to assume that you already know how to use the basic Hootsuite features, including scheduling and streams. As an FYI, the following features are only available via Hootsuite's Enterprise accounts. 3 Hootsuite Features To Make - [The Wordpress SEO Checklist](https://honeypotmarketing.com/seo/wordpress-seo-checklist/) - This week I spent a great deal of time looking through the best-performing Honeypot blogs and ensuring they were optimized for 2018. In addition to updating old links and processes (so that they all made sense), this also entailed optimizing the keywords for the post. Since I’ve been so focused on SEO lately, I decided - [Scaling Growth with this Influencer Marketing Strategy : RM 101: Week 4](https://honeypotmarketing.com/influencer-marketing/scale-influencer-marketing-strategy/) - Welcome to Week #4 of RM101! This week I’ll be sharing my thoughts on how to scale a business with an influencer marketing strategy. I’ve grown and sold multiple Instagram accounts, accumulating 400k+ followers (between three accounts) in the process. Today I’m going to explain what to look for (and avoid) in an influencer, as - [Which Social Media Platform is Best for Your Business? RM 101 : Week 3](https://honeypotmarketing.com/social-media/best-social-media-platform/) - Story Time This week at Honeypot we had an inquiry from a lady who wanted to boost her business with Instagram. She was 60 years old and had been spending the last few months tediously studying the platform. This was admirable! However, I don’t think it was the best use of her time. Instagram is - [Your First Conversion Rate Optimization Toolkit](https://honeypotmarketing.com/conversion-optimization/first-conversion-rate-optimization/) - What is Conversion Rate Optimization and Why Should You Practice it? Conversion rate optimization is the process of moving more site visitors through various stages of your marketing funnel without pouring significantly more money or resources into feeding the funnel. In other words, it's what you do to turn more visitors into qualified leads after - [Thanks Tips! How to Reduce YouTube Upload Time](https://honeypotmarketing.com/video/youtube-video-settings/) - So you've shot the perfect video and you're ready to upload your masterpiece to YouTube. You get your video file uploaded and, once it's done, you see the dreaded "Processing" progress bar. Gah! Admittedly it's not the end of the world, but every minute counts in the world of digital marketing! Plus, we want to - [Top 8 Advertising Tips Straight From Facebook](https://honeypotmarketing.com/marketing/8-advertising-tips-facebook/) - Stop wasting your marketing dollars! Follow these advertising tips directly from Facebook to take your advertising game into the big leagues. Facebook works with more demographic data than you can shake a $300 billion-dollar stick at, so take these lessons to heart. 1. Separate Instagram and Facebook Campaigns You can run campaigns on both - [Thanks Tips! How to Implement a YouTube Subscribe Link](https://honeypotmarketing.com/video/thanks-tips-youtube-subscribe-link/) - Want to grow your Youtube subscriber list to astronomical levels so that every piece of content you put out there will make you zillions of dollars? Yeah, me too. Video is one of the most powerful communication tools out there. In a world where there's too much entertainment for the hours you have in - [The Google Mobile First Index - What You Need To Know](https://honeypotmarketing.com/seo/google-mobile-first-index/) - Back in November Google announced it was going to roll out a new index and a new "way of working". It's now live across the entire Google Network and it's called the Google "Mobile First Index". One common question or comment I've heard is: Why? Why Google WHYYYYYYY? Businesses & Marketers often get frantic and panic when - [Thanks Tips! Hootsuite + Instagram Integration](https://honeypotmarketing.com/social-media/hootsuite-instagram-integration-2015-update/) - *Updated January 2021 Last week couldn’t have brought better news for community managers everywhere. In case you haven't heard, Hootsuite has introduced its new integration with Instagram! (Pause for applause.) As a community manager in the ever-changing social scene, there was always one thing I hoped for as I sat with phone in hand, waiting - [Get Mobile-Friendly or No Search For You!](https://honeypotmarketing.com/seo/google-mobile-friendly-search-update/) - April 21st, 2015 - it could be just business as usual for you...or it could be the day all that lovely organic traffic that Google's been sending you dries up into nothing. All because of the dreaded Google Mobile-Friendly update. You have heard about the Google Mobile-Friendly update right? Here's what the big "G" announced - [Essential Skills Every Marketer Needs in 2015 (with Resources)](https://honeypotmarketing.com/digital-marketing/marketing-skills-2015/) - Before we dig into the article, I'm throwing up a blogging challenge and I'd invite you to do the same! Here it is: [box type="note"]My 2015 personal commitment to write 2 quality blogs posts (minimum 500 words, topics must be marketing and/or growth hacking) right here on the Honeypot Marketing Blog or my personal blog at http://dannedelko.com each - [Google Analytics: are your 30 day comparisons wrong? Thanks Tips!](https://honeypotmarketing.com/conversion-optimization/google-analytics-comparisons/) - It's common for any one of us marketers and business people to want to view our current 30 day performance versus previous 30 day performance when using Google Analytics. When used in conjunction with some fore thought, analysis, funnels and segmentation you can gain significant insights into your most recent activity and how it has - [Social Contesting, Software, CASL and You](https://honeypotmarketing.com/social-media/social-contesting-apps-casl/) - If you believe you don't need to pay attention to CASL because you don't utilize email marketing in your business strategy, you might want to think again. The Canadian Anti-Spam Legislation was made to protect against any violation involving telecommunications including text messaging, distributing applications, and yes even social media. This is the Canadian government's attempt to weed out spam, - [What is CASL? The Basics of Bill C-28](https://honeypotmarketing.com/social-media/casl-basics/) - Looking for more CASL? Q&A + Resources: The Honeypot CASL Resource Centre Deep Dive: 4 Things You Probably Didn't Know About CASL Welcome to the beginning of a month long CASL-a-palooza here at the Hive. We're going to be publishing a constant stream of practical and actionable CASL information so you'll be prepared for the coming - [CASL - 4 things you probably didn't know about the new law](https://honeypotmarketing.com/digital-marketing/4-casl-facts/) - Looking for more CASL? Q&A + Resources: The Honeypot CASL Resource Centre Start Here: What is CASL? The Basics of Bill C-28 You are Here: 4 Things You Probably Didn't Know About CASL July 1, 2014 is going to be a big day here in Canada. It marks the introduction and enforcement of the Canadian - [Email Deliverability, CASL and Content Marketing : The Honeypot Buzz](https://honeypotmarketing.com/marketing/casl-email-content-marketing-wrap/) - As we're speeding towards Christmas and everyone is trying to meet the before taking some time off with family and friends we're excited to introduce our weekly marketing digest : The Honeypot Buzz. Our goal: more signal, less noise and giving you the distilled news that will have a positive impact on your marketing efforts. - [The "gotcha" behind Facebooks loosened contest rules.](https://honeypotmarketing.com/social-media/facebook-contest-rules-marketers/) - Social marketers rejoice! And um, Social marketers increase your budgets! I'll get to the "why" of that statement shortly, for now let's discuss what's happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool - [Thanks Tips! Unbiased Google Search Results](https://honeypotmarketing.com/seo/remove-personalized-google-results/) - For the past couple of years, Google has increasingly become a personalized experience. It started back when Universal Search was first released and has continued down a much longer and more in-depth path. We often hear people say: "I logged out of Google and found my website ranking #3 for [Insert some search term]! I rock!" - [Instagram for Business](https://honeypotmarketing.com/social-media/instagram-for-business/) - While Instagram has captured the social hearts of millions of mobile users around the world, many are quickly realizing that this application holds a great amount of opportunity for brands. It's due to this potential that companies have begun using Instagram for promotional purposes, allowing them to gauge the success or failure of their Insta-content. Integrating Instagram - [5 Essential Tips for the Video Marketer](https://honeypotmarketing.com/video/5-essentials-video-marketing/) - Everyone and their pet has a camera of some sort that's capable of shooting HD video; whether it's their phone, a compact digital camera, or a DSLR - but the real question is, how do we shoot quality footage that can be presented to an audience? In order to put together video that is presentable - [Strategic Marketing & Memes : It's Meme Friday!](https://honeypotmarketing.com/social-media/memes-marketing-strategy/) - Now that we've answered the question: "What is a meme?" , the different styles of memes which are popular and available for use - it's time to get strategic about our online marketing and how memes can be a powerful tool in your tactical arsenal. Like all of your online content - use of a meme - [Thanks Tips! How to Merge Multiple Facebook Pages](https://honeypotmarketing.com/social-media/merging-facebook-pages/) - Quite often we'll run into businesses who have a slew of Facebook business pages that have come and gone over the years. Here are a few reasons this may have happened: The social strategy was not well thought out and the individual managing the page has let it go stale. The page administrator is no - [4 Facebook Insights that will change your life [How To]](https://honeypotmarketing.com/social-media/using-your-facebook-analytics-how-to/) - Ok, so the title of this blog post might be somewhat on the dramatic side, but it is true that the key to any successful modern marketing campaign is analytics. The same can be said for any campaign driven through social media or social ads; I'm sure you already know Facebook includes "Insights" for each - [What's a Meme? Welcome to Meme Friday!](https://honeypotmarketing.com/social-media/what-is-a-meme/) - Marketers are often confused by the ever present and popular world of the "meme". To shed some light on this topic I'll be exploring memes in a series of social media and marketing posts we're calling "Meme Friday". We'll cover a bit of the history of the meme and in future posts we'll dig deeper - [Social Media ROI is difficult to measure, so get IRATE about it!](https://honeypotmarketing.com/social-media/social-media-roi-irate/) - Many marketers and businesses approach social media marketing with a skewed perspective and notions, mainly the "Go Viral or Go Home!" attitude. This often leads to a rapid burn out your efforts may not see the immediate response anticipated or hoped for going into a program. However, if you don't go viral, how can you - [Simple Contests To Engage Your Customer - A UGC Case Study](https://honeypotmarketing.com/social-media/social-ugc-contests-consumer/) - Content plays an essential role in driving engagement through social networks as a marketing and communications channel. For most, outsourcing content can be a tedious and time-consuming task - this is where user generated content becomes critical. Developing a simple and engaging program that relies on user-generated content can provide rapidly-generated, original and relevant content, - [Pinterest works for business [how-to]](https://honeypotmarketing.com/social-media/pinterest-works/) - What began as an invite-only image based website, attracting stay-at-home moms, Pinterest has quickly grown to be a dominant force for business in it’s short three years of existence. No longer just for personal use, Pinterest has become quite the effective tool for businesses looking to both magnify their brand and convert visitors into consumer - - [Optimizing Social Media Campaign Performance [Case Study]](https://honeypotmarketing.com/social-media/social-media-campaign-optimization/) - Last week we wrote about examples of successful social media campaigns. Social and integrated campaigns are a big part of life at Honeypot Marketing. This case study will walk you through a Facebook campaign which leveraged co-branding, meshed the promotion into physical locations and circled it all back to engaging real customers on a local level. - [10 mobile apps for the modern marketer](https://honeypotmarketing.com/social-media/mobile-apps-for-the-modern-marketer/) - Like most social media, community and inbound marketing teams, we're constantly on the move. This means it's important for us to have mobile access to all of our most important tools. The list of social applications for the modern marketer is nearly endless. We decided to highlight our 10 most used applications, in no particular order, - [Don't try to be clever, be clever : The social media playbook](https://honeypotmarketing.com/video/dont-try-to-be-clever-be-clever/) - A terrible social media campaign can be hurt (or destroy) your attempts at turning your business into a successful and shareable online brand. While some have failed miserably in their social media campaigns, others have risen to the top, created fantastic campaigns and had a massive positive impact on their brand . I'll be covering - [14 social media best practices for sales professionals](https://honeypotmarketing.com/social-media/social-media-strategy-for-sales-pros/) - Facebook, twitter, Google+, LinkedIn, Quora, MySpace and more - in today's world, it seems like there are ever-expanding numbers of social networks. For sales professionals it means there are entirely new channels to utilize, it's an exciting frontier! Unfortunately, it's not fully understood and one-way communication tactics are often used in the two-way world of - [The rise of the consumer and two-way marketing](https://honeypotmarketing.com/social-media/social-marketing-broadcast-marketing/) - Are you talking to your customers, or are you talking at them? It wasn’t that long ago that consumers (that's you and I!) actually appeared to be entertained by the idea of marketing, whether or not we even realized it was happening. The days of obnoxious commercials and collages of print ads seem to be - [Increasing Your Facebook Page Effectiveness](https://honeypotmarketing.com/social-media/facebook-page-effectiveness/) - Facebook.com continues to roll forward gaining more influence, users and targeted users than any other social media site on the Internet. The double threat Facebook.com offers is not only a mass of users but the ability to target users in incredibly accurate ways. The end result? Wether you're a Fortune 100 or a single person - [Facebook Contest Policy Updates](https://honeypotmarketing.com/social-media/facebook-contest-policy-updates/) - On May 11, Facebook revised its promotions policy. This evolving set of legal guidelines govern all promotions run on Facebook, and outline what Page owners can and can not do when running promotions on Facebook to remain compliant with Facebook policy. The primary change to the Facebook promotions policy is the removal of some specific - [Honeypot Marketing Weekly Digest for 2010-06-13](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-06-13/) - Google Soft 404 reporting tool released http://bit.ly/bYSTar we actually noticed this yesterday while working in Webmaster Tools. # How about this for a killer landing page: http://twitpic.com/1v31u0 # Powered by Twitter Tools - [Honeypot Marketing Weekly Digest for 2010-05-30](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-05-30/) - 10 free and simple Facebook marketing strategies for brands http://dannedelko.com/fb via @dannomatic # @iPadinCanada yeah it's stupid, different departments, rude CSRs and the irony is they dont have connected systems. They're the telecom! in reply to iPadinCanada # Powered by Twitter Tools - [Press Release Optimization Strategy](https://honeypotmarketing.com/pr/press-release-strategy/) - Press Releases are an excellent way to increase your brand awareness in mainstream media, build links through optimizing your distribution and also to get yourself listed in News Services such as Google News. Generally what we see is a lack of strategy around integrating small business Press Releases and Optimization of the Public Relations and - [Honeypot Marketing Weekly Digest for 2010-05-16](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-05-16/) - Is the iPad Going to Kill the PC Laptop?: http://digg.com/d31R91r?t # Powered by Twitter Tools - [Honeypot Marketing Weekly Digest for 2010-05-09](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-05-09/) - Thoughts on Google's new UI rollout? Anyone, anyone? Beuller Beuller? We have a few thoughts over here. # @modsuperstar it kind of reminds us a little bit of the Yahoo Layout. It's an interesting evolution that's for sure. in reply to modsuperstar # Powered by Twitter Tools - [Honeypot Marketing Weekly Digest for 2010-04-25](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-04-25/) - Dirty secret of the day: when I'm at home and no one can see I search using Yahoo *shhh* # Powered by Twitter Tools - [Honeypot Marketing Weekly Digest for 2010-04-11](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-04-11/) - Join now and win a $5,000 Family Room Reno. Enter daily for a chance to win Dr Oetker instant prizes *Canadians only #ad http://spn.tw/6f5x # Thankfully Kevin Rose is getting rid of the Digg toolbar & also clamping down on the "bury brigade" http://dannedelko.com/digg # Rising searches are your single best way to drive new - [Honeypot Marketing Weekly Digest for 2010-04-04](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-04-04/) - You could win a $5,000 Family Room Reno! Enter daily for a chance to win Dr Oetker instant prizes! *Canadians only #ad http://spn.tw/6f5x # We're putting together content strategies today but not going to lie. It's taking all of our energy to focus on such a beauty day! # Powered by Twitter Tools - [Honeypot Marketing Weekly Digest for 2010-03-14](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-03-14/) - Had a fantastic Webinar with the corporate and affiliate teams over at @homeenergyteam last night. # Congrats to @unbounce for the product launch. Looks great and loving it. Self serve landing pages are a marketers dream. # If you're a marketer you need @unbounce - on the fly landing pages, AB testing and self serve - [Honeypot Marketing Weekly Digest for 2010-02-14](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-02-14/) - New Media: a giant bucket where "traditional" marketers don't know where to put things like YouTube, Twitter, Facebook, etc. # Rich media, social interactions and video are the future of the internet. Best to be ready for it and engage it rather than react. # Yesterday watch an awesome video on email optimization and recognized - [Honeypot Marketing Weekly Digest for 2010-02-07](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-02-07/) - How Google ranks tweets http://bit.ly/9XTSHu # @Lumichrom Hey there it looks like we're neighbours :) in reply to Lumichrom # @Lumichrom Yup we're in Cambridge - downtown Galt in fact. Nice to see some local businesses embracing social media, many don't. in reply to Lumichrom # Dear Clients: Coming soon to a computer screen near - [Honeypot Marketing Weekly Digest for 2010-01-31](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-01-31/) - We're getting there with http://homeenergyteam.com/blog and the big rollout of their regional blog network. Exciting! # Powered by Twitter Tools - [Honeypot Marketing Weekly Digest for 2010-01-17](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2010-01-17/) - Text "HAITI" to 45678 if you are in Canada and have Rogers, Bell or Fido to donate $5. Do it. Do it now! # @facebook has a brutally slow Advertising approval process. Pick it up guys! I've been waiting forever over here. # RT @dannomatic: Chinese govt hacks GMail, Google hacks back http://dannedelko.com/g7d Cyberwars on - [Honeypot Marketing Signs Agreement With Revitalized Limited](https://honeypotmarketing.com/press-room/honeypot-marketing-signs-revitalized-limited/) - We are proud to announce that Honeypot Marketing recently closed a deal with the popular entertainment company, Revitalized Limited. Revitalized Limited is known for their extensive portfolio of online entertainment brands, including SportsBetting.com, among others. We will provide strategic services that will span a number of different marketing campaigns that Revitalized Limited currently has in - [Honeypot Marketing Weekly Digest for 2009-12-27](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-12-27/) - Just wanted to wish everyone a Merry Christmas. We're getting ready to wrap up for the day and start the festivities! # Powered by Twitter Tools - [Honeypot Marketing Is Named Home Energy Team’s Strategic Internet Marketing Provider](https://honeypotmarketing.com/press-room/internet-marketing-strategy-het/) - Honeypot Marketing recently inked a deal that officially named us as Home Energy Team's internet marketing supplier. Home Energy Team is a top supplier of home energy auditing services and products throughout North America, as well as a leader in the training and support of home energy auditing contractors in Canada and the USA. We - [Honeypot Marketing Weekly Digest for 2009-12-13](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-12-13/) - Google's real time search results break the usability of the SERP. In our humble opinion anyhow. # It's called crowdsourcing and it's a new way for you to get involved in making movies. Join, invest, be a producer :) http://bit.ly/5Odh4T # Google's real time search integration of tweets is annoying, useless and breaks the Google - [Honeypot Marketing Weekly Digest for 2009-12-06](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-12-06/) - Google Caffeine is now live on one datacenter (confirmed) http://209.85.225.103 # Cyber Monday is a fake holiday via US News - we'd tend to agree, but so is Valentine's Day http://bit.ly/8YQGWj # Social Media: here's what not to do... (brought to you by the BCS - shocker!) http://bit.ly/6qwpuQ # Two low cost alternatives to Basecamp. - [Honeypot Marketing Weekly Digest for 2009-11-29](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-11-29/) - @JohnChow The #gawker piece was a bit of a rant and they should get off their high horse. Tons of ads in their network, anyhow good work. in reply to JohnChow # LinkedIn opens up a development API. Good potentials to integrate LinkedIn into other sites. http://bit.ly/8QNG7V # A new iPhone worm is here and - [Honeypot Marketing Weekly Digest for 2009-11-22](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-11-22/) - 76% of brands have barely used Twitter accounts. Not surprising. Social Media is still a brand afterthought. http://bit.ly/4vcxmw # Google Adwords set to start permanently banning accounts tonight and tomorrow, not just sites but accounts http://bit.ly/4262KO # RT @dannomatic: Maybe this will mean people will start calling Wordpress a CMS and not just a blog - [Honeypot Marketing Weekly Digest for 2009-11-15](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-11-15/) - Daily updates to Google Webmaster Tools = a very good thing! http://bit.ly/4fnSKf # Google Chrome for Mac coming in December. Yippee! http://bit.ly/4mPxyx # Snack-sized social networking content has its place, from a marketing standpoint it only works in conjunction with more thoughtful content # How long will you wait for a webpage to load? We - [Honeypot Marketing Weekly Digest for 2009-11-08](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-11-08/) - Updating all of our media packages for our web properties. # We find it flattering that competitors are bidding on our brand name through PPC even though we own the SERP http://twitpic.com/odrua # Offerpal CEO loses position after a very unprofessional response to @arrington and @techcrunch - good riddance http://bit.ly/4pw8yg # Powered by Twitter Tools - [Honeypot Marketing Weekly Digest for 2009-11-01](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-11-01/) - Google treating a 410 return code as a bit "more permanent" than a 404. Is that like being a little bit pregnant? http://bit.ly/ucRKd # Just had an interesting chat with @aaranged about Social Media Strategy. Creating a SocMed strategy is one thing implementing it is another # RT @bluefinch604 #beatcancervancouver Opus Salon donating $0.01 to - [Honeypot Marketing Weekly Digest for 2009-10-11](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-10-11/) - An excellent article - Can Google Stay on Top of the Web? http://bit.ly/1ZjAnI via @businessweek # The product needs to be great but the distribution channels have to be great as well. iPhone sales may double in 2010 http://bit.ly/nDEua # Being worked to death? Might be time for a change in the workplace atmosphere http://bit.ly/16u38C - [Honeypot Marketing Weekly Digest for 2009-09-20](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-09-20/) - Check out http://twitter.com/cocomodels - they have some big events this week coming up at TIFF (in Toronto!) # Been playing around with Wordstream's new free keyword analysis tool. Liking the usability for sure! http://www.wordstream.com/keywords/ # It's always nice to see your site gaining authority (and traffic) organically through structure and planning http://twitpic.com/huxdf # Adobe buys - [Apple's Amazing Keynote](https://honeypotmarketing.com/marketing/apples-amazing-keynote/) - We just had to post this one - it got a good round of laughs in the office today. If you've ever wondered why Apple is so successful? I would say their positivity is part of it: [youtube]http://www.youtube.com/watch?v=Nx7v815bYUw[/youtube] Enjoy and have a fanastic, amazing, incredible, wonderful Thursday! - [Honeypot Marketing Weekly Digest for 2009-09-13](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-09-13/) - Tons of work to catch up on after a great long weekend! New clients and new projects are all launching this week. http://bit.ly/17wC3F # How much does your company value lead generation? Do you know the value of a qualified lead for your business? # Testing your form fields for Lead Generation can make or - [Honeypot Marketing Weekly Digest for 2009-09-06](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-09-06/) - Google's index sizes are fluctuating wildly for various terms. Always an indicator of updates. # Google Caffeine results are far out of line from the main Google Index. Anyone else seeing this? # Great article on using Twitter with case studies http://bit.ly/11D7Eu are you implementing these strategies? # A handy list of Do Follow blogs: - [Honeypot Marketing Weekly Digest for 2009-08-30](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-08-30/) - British Columbia introduces legal online gambling: http://dannedelko.com/1v1 flood gates opening? # Guide to Getting Your Child Ready for Kindergarten http://bit.ly/10bZlu RT @mamahanna11 # Rival Schools has inadvertently become specialists in casual gaming, and the timing couldn’t be any better. http://pitch.pe/23665 # We are implementing CubePoints for Wordpress a fantastic way to distribute points and redemption - [Honeypot Marketing Weekly Digest for 2009-08-23](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-08-23/) - Pretty convincing video at https://honeypotmarketing.com - what do you think? # Looks like Google is Indexing Bing Search Results. http://dannedelko.com/oops - oops. # Powered by Twitter Tools - [Honeypot Marketing Digest for 2009-08-13](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-digest-for-2009-08-13/) - Checking things out in Google's new Sandbox. Anyone noticing differences in the algorithm? http://dannedelko.com/goog # Setup an test for a couple of sites using ClickTale - this is going into the optimization arsenal of tools. http://clicktale.com # Powered by Twitter Tools - [Honeypot Marketing Digest for 2009-08-11](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-digest-for-2009-08-11/) - What's next for FriendFeed after the Facebook purchase? http://dannedelko.com/chm # Fantastic argument. Now is NOT the time to cut Marketing budgets http://dannedelko.com/8u8 # An excellent quote "cost-driven solutions do not solve demand-driven problems" from http://dannedelko.com/8u8 # Powered by Twitter Tools - [Honeypot Marketing Digest for 2009-08-10](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-digest-for-2009-08-10/) - Monday morning brainfood. Can you trust your boss? http://dannedelko.com/6ps # Will the US Congress stop the Yahoo-Microsoft Deal? http://dannedelko.com/tfx # iFart versus Pull My Finger - iTunes apps legal battles from Jon Stewart http://dannedelko.com/k8g # Powered by Twitter Tools - [Honeypot Marketing Weekly Digest for 2009-08-09](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-weekly-digest-for-2009-08-09/) - After far too long our Beta Site is up and running. Still a bit to go but we'll get there over the next day https://honeypotmarketing.com # Anyone used http://sitefinity.com as a CMS? How was your experience with it from a usability point of view? Let me know! # RT @dannomatic: Yahoo Never Was A Search - [Honeypot Marketing Digest for 2009-08-07](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-digest-for-2009-08-07/) - RT @dannomatic: Yahoo Never Was A Search Engine http://bit.ly/ZGYKR # Powered by Twitter Tools - [Honeypot Marketing Digest for 2009-08-05](https://honeypotmarketing.com/digital-marketing/honeypot-marketing-digest-for-2009-08-05/) - After far too long our Beta Site is up and running. Still a bit to go but we'll get there over the next day https://honeypotmarketing.com # Anyone used http://sitefinity.com as a CMS? How was your experience with it from a usability point of view? Let me know! # Powered by Twitter Tools - [Beta Site Launched](https://honeypotmarketing.com/marketing/beta-site-launched/) - After a few weeks of testing on the new design and platform for Honeypotmarketing.com we've finally decided to go ahead and launch a little bit before we were 100% ready. In part it is due to the fact that our site has been sorely neglected and it was proving to be a bit too much ## Pages - [Top Performing Digital Marketing for Insanely High Growth Businesses](https://honeypotmarketing.com/) - B2B digital marketing and ABM agency for businesses serious about growth. Honeypot Marketing builds practical, revenue‑focused programs. - [Account Based Marketing](https://honeypotmarketing.com/account-based-marketing/) - We’re a full-service B2B account based marketing agency. ABM strategy, MarTech, CRM to copy-writing, graphic design, and campaign execution, our team works to help you generate growth. - [Podcasts Page](https://honeypotmarketing.com/podcasts/) - Digital Marketing from the Trenches is our podcast featuring Account Based Marketing and Sales for Mid-Market businesses and all thing business and growth. - [Martech](https://honeypotmarketing.com/martech/) - Your B2B martech agency. Using bad data to make decisions? Inaccurate tracking? No attribution? Overwhelmed by privacy compliance? We fix tracking problems. - [Business to Business](https://honeypotmarketing.com/b2b/) - Specialists in B2B Advertising, ABM Strategies, B2B Content Creation, Hubspot Management, CRM Customization, and MarTech Consulting for high performing teams. - [About Dan Nedelko](https://honeypotmarketing.com/about-us/dan-nedelko/) - Dan is the Founder and President of Honeypot Marketing. He's in the trenches every day with the team, clients and partners working on business growth. - [The Honeypot Marketing Team](https://honeypotmarketing.com/team/) - Your Marketing Team at Honeypot. Digital Marketing Experts with Personality. - [Marketing Services](https://honeypotmarketing.com/services/) - Marketing must be more than a collection of tactics. We work with you to create a clear, understandable, practical marketing plan that achieves business goals. - [Grow](https://honeypotmarketing.com/grow/) - Marketing your business is more complex than ever. Learn how the Grow Programs give you the business marketing results you want at a price you’ll love - [End User License Agreement](https://honeypotmarketing.com/end-user-license-agreement/) - For 【hermes-mcp】, an application operated by Honeypot Marketing.Effective date: 【July 2, 2026】 This End User License Agreement (the “Agreement”) is a legal agreement between you (“you” or the “User”) and Honeypot Marketing (“we,” “us,” or “Company”) governing your access to and use of 【hermes-mcp】 (the “Application”), including any associated software, integrations, and services. By installing, connecting, authorizing, or otherwise - [Portfolio](https://honeypotmarketing.com/portfolio/) - Marketing for Business Some of the Brands We've Created and Scaled Interested in what we can achieve for you? Check out some of our success stories and how we took our clients from initial idea to reality. 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The Honeypot Marketing Grow™ programs include: Strategic Grow™ Marketing2Sales Grow™ Inbound Grow™ Social Grow™ Video Grow™ Video Grow encompasses strategy, design, production, distribution, - [Case Study : Optimizing Social Media Campaign Performance ](https://honeypotmarketing.com/optimize-social-media-contest/) - [hr] [twocol_one] [/twocol_one] [twocol_one_last] In this case study Optimizing Social Media Campaign Performance you'll learn how: Partnering a single promotion with multiple related brands will quickly increase potential magnification and performance. Socially aware software taps into real connections and gamification engages and delights users. How to ensure consistent performance through engagment, memes, and contest - [Say Hi to Honeypot](https://honeypotmarketing.com/say-hi-to-honeypot/) - Curious about the happenings at Honeypot Marketing? We're an open book, so read on! 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