As a business owner, you probably know by now that video content and video marketing are compelling ways for your business to grow for free online. But what if video creation has never really been your jam? Well, you’re in luck because TikTok and Instagram are here. With 2021 expected to be the year of video marketing, they are […]
Recent Articles about Video Marketing
RSS feed for this sectionThe Importance of Social Media to Boost Sales This Holiday Season
The 2021 Holiday Season is ramping up, with Black Friday just a few short weeks away. Now is the time to start putting your holiday strategies into action. Starting with building an engaged community. Platforms like TikTok and Instagram are two powerful social media channels to consider. Between TikTok’s brand discovery engine and new Instagram […]
Kicking Off the Holiday Season With Winning Black Friday Strategies
Right about now, consumers are making their holiday shopping lists, checking them twice, and gearing up for holiday sales. The busiest shopping time of the year is just around the corner. And this year, it’s only expected to be busier than ever. As a small business, you may be wondering how you can compete for attention and make those […]
Content Marketing – Blogging For Growth
So you’ve invested in content creation, realizing that content creates relationships and customers when done correctly. Fantastic! After all of that hard work and investment, you may have some burning questions… Will anyone read it? How will interested and engaged people find it? How do we measure effectiveness? Just like everything in life, nuances lead […]
Why You Need a Paid and Organic Marketing Plan
Celebrate the 200th Episode of Live at the Hive with us as we dive into the power of combining your paid and organic marketing channels, including how to track their performance, So you can optimize for the most conversions. But before that, let discuss: What’s New? What’s new in Marketing? Google’s saying bye to last-click […]
Designing for Users – A User-Centric Approach
Designing for your brand or business has evolved. The focus used to be on esthetics, and now the design has turned into an iterative process focused on the customer journey. By understanding the path to purchase and various touchpoints throughout, we can design with the intention to make it easier for users. What’s new? What’s […]
5 Reasons Your Business Needs To Be On TikTok
Did you know there are 689 million monthly active users on TikTok? What started as a Gen Z-dominated lip-syncing app quickly became a global hub for businesses to connect with their customers. The platform sports features similar to Snapchat, Instagram, and Twitter meshed together to suck people in and keep them scrolling for more. TikTok is booming, and […]
How to Implement a Successful Marketing Funnel – Putting the Fun Back in Funnel
Every business owner knows the pains of just missing a sale, but the real question here is, what made the prospect drop out at the last minute. And, how do you ensure that this doesn’t keep happening? The answer is quite simple: You create a marketing funnel that works. Let us show you how to implement a successful marketing funnel? […]
5 Effective Content Distribution Plays
You’ve probably heard that “content is king” again and again, but if your audience isn’t seeing the content you produce, is the effort worth it? How you distribute and share your content is equally important as the content you create? With nearly 4 million blog posts published each day, you’re competing with several other content sources to […]
How to Promote Your Business in Mobile App Ecosystem
Did you know that in North America, adult mobile phone use has hit 3 hours and 54 minutes per day? The majority of that time is spent in mobile applications and not in the web browser. Mobile apps offer an appealing and dynamic ecosystem to grab users’ attention and encourage them to interact with your business. […]
How to Repurpose Long Form Video for Social Media
Creating social media content can be an overwhelming and time-consuming job. A ton of resources go into prep, production, post-production, and distribution. Then, once you put it all out there, it either takes or doesn’t take, and all of your efforts have resulted in a short-lived outcome. It can be a frustrating and soul-sucking experience. […]
Beyond Keywords: Understanding Search Intent
You’ve nailed the queries and keywords that will drive your SEO efforts. You’ve created high-quality content that matches your query list. But things may not be going as well as you thought. Maybe your not ranking well enough for highly competitive terms that will drive motivated users to your website. Maybe you do rank, you’re […]
4 Facebook Campaign Game Plans to Ensure Success
A Facebook campaign is a great way to accumulate those valuable leads and narrow down your ideal market. Let us show you the best campaigns you can use today that will help you find success. What’s New? What’s new in marketing: Pinterest loses millions of users. Snapchat launches “My Places.” Instagram expands reels to […]
5 Types of Campaigns You Can Use To Grow Your Business Today
Creating effective marketing campaigns is a great way to grow your business. However, knowing what types of campaigns to use and setting them up isn’t as simple as it may seem. You might be wondering, where do I even start? What’s New? What’s new in marketing: Google Chrome to phase out third-party cookies, google search […]
TikTok Followers: Top 5 Reasons Why You’re Not Getting Followers Fast
TikTok is a big deal right now, but how do you get TikTok followers? Regarded as one of the most valuable ways to connect with customers in the Gen Z landscape, TikTok offers another opportunity for brands to reach their target audience. The platform is also the perfect tool for anyone already working on a […]