June is here at last, and the first week just flew by in a heatwave. Stay hydrated, friends. This week we’re taking a deep dive into a topic that many businesses struggle with – how to promote a Webinar and execute successfully to increase conversion rates. New technologies can be difficult to adapt to, and […]
Just like you can’t build a house on a leaky foundation, you shouldn’t open a social media account for your business without having a strategy in place. All businesses, big or small, need to understand what makes them stand out, why they are different, who they are targeting, and what they are measuring success against. […]
Staying up-to-date in the world of digital marketing is daunting, especially if you’re a one-marketer team with your hands full of deliverables. That’s why This Week in Digital is a great time-saver. We sift through countless email updates and articles so you don’t have to and highlight the most important and useful updates. Keep your […]
It’s a common fact of enterprise business: sales and marketing don’t always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It’s a key transition piece in that hand-off between the two departments (or people, if you’re working in a small […]
So you’ve shot the perfect video and you’re ready to upload your masterpiece to YouTube. You get your video file uploaded and, once it’s done, you see the dreaded “Processing” progress bar. Gah! Admittedly it’s not the end of the world, but every minute counts in the world of digital marketing! Plus, we want to […]
Want to grow your Youtube subscriber list to astronomical levels so that every piece of content you put out there will make you zillions of dollars? Yeah, me too. Video is one of the most powerful communication tools out there. In a world where there’s too much entertainment for the hours you have in […]
Everyone and their pet has a camera of some sort that’s capable of shooting HD video; whether it’s their phone, a compact digital camera, or a DSLR – but the real question is, how do we shoot quality footage that can be presented to an audience? In order to put together video that is presentable […]
A terrible social media campaign can be hurt (or destroy) your attempts at turning your business into a successful and shareable online brand. While some have failed miserably in their social media campaigns, others have risen to the top, created fantastic campaigns and had a massive positive impact on their brand . I’ll be covering […]
