Tag Archives: social media

Conversion tactics for social business

Pinterest works for business [how-to]

What began as an invite-only image based website, attracting stay-at-home moms, Pinterest has quickly grown to be a dominant force for business in it’s short three years of existence. No longer just for personal use, Pinterest has become quite the effective tool for businesses looking to both magnify their brand and convert visitors into consumer – […]

Optimizing Social Media Campaign Performance [Case Study]

Last week we wrote about examples of successful social media campaigns. Social and integrated campaigns are a big part of life at Honeypot Marketing. This case study will walk you through a Facebook campaign which leveraged co-branding, meshed the promotion into physical locations and circled it all back to engaging real customers on a local level. […]

10 mobile apps for the modern marketer

Like most social media, community and inbound marketing teams, we’re constantly on the move. This means it’s important for us to have mobile access to all of our most important tools. The list of social applications for the modern marketer is nearly endless. We decided to highlight our 10 most used applications, in no particular order, […]

Snicker social media campaign

Don’t try to be clever, be clever : The social media playbook

A terrible social media campaign can be hurt (or destroy) your attempts at turning your business into a successful and shareable online brand. While some have failed miserably in their social media campaigns, others have risen to the top, created fantastic campaigns and had a massive positive impact on their brand . I’ll be covering […]

Some brands don't get social media

The rise of the consumer and two-way marketing

Are you talking to your customers, or are you talking at them? It wasn’t that long ago that consumers (that’s you and I!) actually appeared to be entertained by the idea of marketing, whether or not we even realized it was happening. The days of obnoxious commercials and collages of print ads seem to be […]