Account Based Marketing

Account Based Marketing for B2B Sales Teams – An Introduction
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Account Based Marketing for B2B Sales Teams – An Introduction

ByDan Nedelko

In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we’ll summarize key points discussed in this insightful podcast and…
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Non-Linear Customer Journeys and How to Implement Them

ByDan Nedelko

What is a non-linear customer journey, and how do you implement one into your marketing strategy? A customer journey map is a great tool and a visual way to represent a somewhat complicated process – the path each customer takes as they interact with your company. Understanding that journey is the first step to fixing…

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