Creating personalized sales videos can mean a lot of things to sales and marketing professionals. Depending on the stage of your relationship with that Ideal Customer and Target Account, your videos could be:

1. Pre-recorded and scripted to apply to all of your ideal customers and target accounts in ABM language these are one-to-many.
2. Semi-Personalized for a specific industry or vertical inside of your Target Accounts, also known as one-to-few.
3. Personalized for high value ideal customers and target accounts, being anywhere from 60 to 90 seconds in length. Now we are into one-to-one land.
4. Personalized for middle-of-funnel.
5. Hyper Personalized for bottom-of-funnel: meeting booking, meeting follow-up and pre-signing preparation.

Here are a number of real world examples, all with lengths between 1 and 6 minutes depending on the position in the funnel and the stage of your relationship.

Feel free to use the scripts and styles in your next personalized sales videos, regardless of the position in the funnel you choose to put these into. Some tips to help you with recording your personalized video:

1. Record record record! Shoot lots of drafts before you nail your first banger.
2. When recording one-to-many videos that could be used in an automation or campaign, try to be as general to the audience while being specific to the value of your product or service.

The Company Introduction (One-to-Many)

The Congratulatory Opener (One-to-Few)

The Meeting Booking Reinforcer (One-to-One)

The Meeting Booked Relationship Reinforcer
(One-to-One)

The Detailed Proposal Walk Through
(One-to-One)

The Deal Closing Reinforcer (One-to-One)