User Experience

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How to Sell Complex B2B Solutions and Foster Relationships

ByDan Nedelko

Have you ever wondered what goes into the engagement process of the B2B space?The world of B-2-B solutions can be very intricate.Selling in the B2B space is very different than B2C or product-driven spaces. Relationships are complex, every engagement is unique and requires a more complex team of stakeholders. Joining us on this week’s Live…

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Why You Need a Paid and Organic Marketing Plan

ByDan Nedelko

Celebrate the 200th Episode of Live at the Hive with us as we dive into the power of combining your paid and organic marketing channels, including how to track their performance, So you can optimize for the most conversions. But before that, let discuss: What’s New? What’s new in Marketing? Google’s saying bye to last-click…

People Walking in Market
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The Important of a User-Centric Design Approach

ByDan Nedelko

Designing for your brand or business has evolved.  Once upon a time the focus of design teams were on aesthetics, and now the world of design has turned into an iterative process focused on the customer journey.  By understanding the path to purchase and various touchpoints throughout, we can design with the intention to make…

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