Clients

We work with the design teams and business divisions of our clients to maximize the profitability of their products and online service offerings through the development and implementation of business driven marketing strategies including CRM, social selling, inbound & email marketing and smart use of social media.

Below we have listed a sampling of key projects and clients. They have given us express consent to use our projects as a showcase of our skills and experience.

Due to the long standing relationships we build with our clients and partners, the confidentiality of both the business and marketing strategies is of the highest importance, as such we have only listed select clients who have expressly approved their listing below.

Second Foundation Consulting

Second Foundation Consulting Webinar

Second Foundation Consulting

Specializing in Enterprise Resource Planning (ERP) solutions, Second Foundation offers deep expertise in CRM, Payroll/HRMS, Business Intelligence as well as Managed IT and Cloud Computing platforms.

We work closely with the sales and marketing teams to streamline communications, generate leads, nurture leads through the sales process and increase customer retention.

We partner with Second Foundation on the following programs:

  • Inbound Marketing
  • Video Marketing
  • Lead Qualification
  • Content Marketing
  • Social Selling
  • Sales Optimization


Rare Republic - A Real Food Community


Rare Republic - A food community for Waterloo RegionRare Republic

The Rare Republic is a Waterloo Region-based grassroots community of people, businesses, and organizations who care about their food. The Republic is an online community, but it is also out in the real world.

  • Business & Revenue Model
  • Video Marketing Strategy
  • Social Media Community Management
  • Content Strategy & Creation
  • Social Selling
  • Sales campaigns and promotion.


Tradeforce Tech


Tradeforce Tech

Built on a proven foundation of integrated multi-trade services, Tradeforce Tech delivers professional, sector-specific consulting and tailored energy management plans designed to significantly reduce energy consumption and GHG emissions for its clients.

  • CRM and Business Data Modelling
  • Video Marketing Strategy and Execution
  • Lead Nurturing Programs
  • Content Strategy & Creation
  • Social Selling


The Halifax Urban Folk Festival


The Halifax Urban Folk Festival

The Halifax Urban Folk Festival is a celebration of songs and the people that write them. It takes place in a perfectly good city. Aug. 25 – Sept. 2, 2014

  • Social media management
  • Online ticket sales
  • Social Contesting
  • Content Strategy & Creation


Nutram - Super Premium Pet Products


Nutram Grain-Free is a low glycemic diet, different than most conventional pet foods on the market. A low glycemic index helps control appetite, lowers the risk of metabolic diseases such as diabetes, and improves overall health and well-beingNutram Super Premium Pet Food

Nutram strongly believes that your pet’s diet has a fundamental impact on their health, longevity and overall well-being. They recognize each animal is unique and has specific nutritional requirements; this is why they are committed to providing high quality, nutritionally complete and balanced diets to meet the different life stages and conditions of your pet. This philosophy has shaped the way Nutram products are formulated and these high quality standards are evident in every step of production.

  • Brand development
  • Online Sales Strategy
  • Social Media Strategy
  • Content Strategy & Creation
  • Social Selling
  • Sales campaigns and promotion


Crestock Royalty-Free Stock Images

hp-crestock-stock-imagesCrestock Stock Photography

Crestock`s aim is to play a leading role in the micropayment stock photo business.

The photography trade is undergoing a revolution as digital cameras and internet distribution lower the prices to a minimum. There are a few successful companies in this particular sector of the photo business. Their goal is to be among the most successful  – as soon as possible. And then move further.

Crestock focuses on:

  • A high level of image quality – in fact the highest in the business
  • An inspiring, fast and utterly relevant search experience for buyers
  • A strong and vibrant community, based on forums and the unique and personal member console A friendly and warm service

Honeypot Marketing partnered with Crestock in the following areas:

  • Viral Marketing Campaign Development and Tracking
  • Technical and Strategic SEO Consultation (Advanced SEO Issues)
  • A/B Testing
  • Conversion Rate Optimization


Computrace Lojack For Laptops


Lojack for Laptops

Internet Marketing Strategy, SEO, Content Strategy


Computrace – Lojack for Laptops

Computrace® LoJack® for Laptops is a theft protection service that tracks, locates and recovers stolen laptop and desktop computers.

Software installed on your computer works behind the scenes to silently and securely contact our Monitoring Center, and if stolen, reports its location using any Internet connection.

The Computrace Recovery Team then tracks your computer’s location and partners with local law enforcement to get your computer back.

Honeypot Marketing partnered with Computrace in the following areas:

  • Site structure redesign
  • Viral and blog marketing strategies
  • Strategic Internet Marketing planning
  • Optimized site structure and SEO strategy
  • Content Strategy and Implementation


Neris - The Official News Agency of the Czech Republic


Neris - The Czech News Agency

Conversion Rate Optimization, Paid Advertising Placement

Czech Governement New Agency – Neris

Neris is a one-hundred-percent subsidiary of the Czech News Agency.They provide the complete website management for the official Czech News, Sports and Finance Bureaus.

Honeypot Marketing partnered with Neris in the following areas:

  • Conversion Rate Analysis and Optimization
  • Search Engine Optimization
  • Paid Advertising Consultation and program management
  • Internet Marketing Strategy


Pointspread.com


Pointspread.com

Site Structure, Email Management, Strategic Marketing Planning

Pointspread.com

Pointspread.com has been online since 1999 and provides sports news, free sports picks and live lines to sports enthusiasts worldwide.

Honeypot Marketing partnered with PointSpread in the following areas:

  • Complete Web Analytics Setup and Advanced Reporting Setup
  • Complete site structure redesign
  • Viral and email marketing strategies


Anglo Swiss Resources

Anglo Swiss Resources

* Please Note: The current incarnation of http://anglo-swiss.com is not a product of Honeypot Marketing in any way. This should be considered archival and for historical purposes only.

Anglo Swiss Resources is Junior Canadian Mining Company focused on Diamond, Gold and Gemstone properties throughout the interior of British Columbia. Our project with this mining company was centered around email list building and creating and exciting new methods for attracting young, tech saavy potential investors.

Honeypot Marketing partnered with Anglo Swiss Resources in the following areas:

  • Site infrastructure setup
  • Web 2.0 Integration
  • Direct Reponse and Email list management (increased the double opted in mail list 5 times)
  • Strategic Internet Marketing planning
  • Social Networking execution

Honeypot Marketing was developed in order to provide business with a practical solution to the complex world of business driven marketing and conversion optimization.