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We are a Digital Marketing, Sales & Optimization company that is changing the way businesses market and sell. We integrate your assets with our platforms, data, and exceptional people to produce measurable online sales growth. We'll design and execute your Digital Marketing Strategy leveraging these (and more) channels:

Content and inbound marketing strategies

Inbound Marketing

It's about creating great content, connecting with the right audience, engaging in a personal way, providing value to your potential customer and designing a conversion path that facilitates growth.
SEO for business

Search Engine Optimization

Search is the #1 way that your customers can find out about you, no matter the size of your business. We'll provide you with clear, actionable and effective SEO strategies.
Facebook Ads - Waterloo Digital Marketing

Facebook Advertising

Search is the #1 way that your customers can find out about you, no matter the size of your business. We'll provide you with clear, actionable and effective SEO strategies.
Social media strategy

Social Media Management

Confused about how to effectively engage with an audience? Let us show you how to use these incredibly powerful marketing and advertising channels without broadcasting in a 2-way marketplace.
Email marketing strategy

Email Marketing

Email is one of the core currencies of modern online communication. Stop "blasting" your customers and begin segmenting your communications intelligently based on their activity.
Business analytics by Honeypot

Business & Web Analytics

We believe in information over data. Beyond tracking all available metrics, we dig deep into providing thoughtful and actionable next steps as we develop your integrated marketing strategy and plan.

Let's Grow Your Business Online

Let's meet for one hour and we'll give you $150 cash towards your first Marketing Campaign or Grow Program Subscription

Let's Get Started

Meet the Honeypot Marketing Team

Watch Live at the Hive

Live at the Hive is a weekly Livestream that you can find on YouTube, Periscope and Facebook Live.

Join us every Friday afternoon on our Facebook Business Page as we explore new digital marketing trends, talk strategy, and give you the edge with powerful new marketing tools for your marketing stack.

Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up with the latest Digital Marketing trends and news.

Honeypot Marketing

At https://hny.pt we believe that marketing is drastically changing for the better and we are working to help businesses navigate that change. Marketing shouldn't harass people and software can be both easy to use and powerful.

We create inbound marketing programs that connect your business marketing efforts with your sales process, enabling your marketing & sales team to convert leads into loyal customers while maintaining strong relationships with your current customers.

Honeypot Marketing
This week, Dan and the Bees are exploring the world of visual content marketing, from infographics to video content, and discussing best practices, brand guidelines, KPIs, and more! Don't miss it! What we're discussing Creating a Visual Content Marketing Strategy Why You Need a Visual Content Marketing Strategy Burger Kings New Logo Steps to Defining Your Visual Content Marketing Strategy Death to Stock Brand Guidelines KPI's Visual Content Marketing Examples Timestamps 0:17 – Intro 1:12 – What We're Talking About: How To Create a Visual Content Marketing Strategy 2:15 – Visual Content Marketing Introduction 4:07 – Why You Need a Visual Content Marketing Strategy 6:42 – Burger King Reveals Simplified Logo as Part of the First Rebrand in 20 Years 8:53 – The Need for A Visual Content Marketing Strategy 9:52 – Define Your Visual Content Marketing Strategy: Do Research 13:01 –Define Your Visual Content Marketing Strategy: Lay Out a Strategy for Each Channel 15:22 – Define Your Visual Content Marketing Strategy: Create a Visual Language 17:00 – Death to Stock: A Platform for Authentic Stock Photos and Videos 19:04 – Define Your Visual Content Marketing Strategy: Test and Evaluate Your Visual Content 19:51 – Burger King Mood Board and Logo 24:57 – Define Your Brand Guidelines 29:09 – Define Your KPIs 31:09 – The Art of Attraction: Visual Content Marketing Checklist 33:13 – Visual Content Marketing Examples: Infographic 34:08 – Visual Content Marketing Examples: High-Quality Images 35:54 – Visual Content Marketing Examples: Memes 37:29 – Visual Content Marketing Examples: Quotes 40:37 – Visual Content Marketing Examples: Graphs & Charts 41:53 – Visual Content Marketing Examples: Conclusion 44:24 – Sign Off
How to Create a Visual Content Marketing Strategy
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLjNIV1dka1VVY3c0
This week, Dan and the Bees are taking a look at some of the best industry tools for automations to help save you time and sanity. There's enough crazy out there. Give yourself a break. What we'll be talking about What's new? How to use automations Email automation Unique automation tools Examples of automations Timestamps 0:15 – Introduction 1:25 – Intro to Today's Topic 4:34 – What's new? Google Updates the Search Console Coverage Report 7:08 – Presentation: How to Save Time and Sanity Using Automations + What We'll Be Discussing 10:12 – What is Email Automation? 14:35 – How does Email Automation Work? 18:42 – Tools of the Trade: ActiveCampaign 23:14 – Promotional Email Marketing Plan 25:02 – Tools of the Trade: Zapier 28:11 – Tools of the Trade: Integromat 34:30 – Tools of the Trade: IFTTT 36:55 – Automation Example #1: Instagram Tagged Posts Extractor 38:39 – Automation Example #2: Autosave new Instagram Photos to Google Drive 39:28 – Automation Example #3: Share New Tweets from a Twitter list in Slack 41:20 – Automation Example #4: Post New Tweets to Discord 41:57 – Automation Example #5: Send Slack messages for New Emails 42:33 – Automation Example #6: Send Shopify Purchase Data to Facebook Conversions API 43:39 – Automation Example #7: Post New Facebook posts to a Facebook Group 44:22 – Automation Example #8: Save New Paid Shopify Orders to a Google Sheets Spreadsheet 44:52 – Automation Example #9: Tweet your Instagrams as Native Photos on Twitter 45:02 – Automation Example #10: Find your Phone with Google Assistant 47:06 – Automation Example #11: Automatically Post on Twitter when you Start Streaming on Twitch 49:02 – Automation Example #12: Get Today's Weather Report 49:26 – Conclusion + Wrap Up
How to Save Time and Sanity Using Automations
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLm8zZWFBMjJWdTAw
It's a new year, and with it comes new challenges and opportunities. This week, Dan and the bees discuss how to create content that resonates with your audience. Goodbye 2020, you won't be missed. Hello, 2021! Please be good to us. What we're discussing How to create content that resonates with your audience Vanity Metrics Tools of the Trade Keyword Research Tools like SEMRush, Answer The Public, Google Search, and more Updating and Repurposing old content Timestamps 00:13 – Introduction 01:03 – Today's Topic: Creating Content that Resonates with your Audience for 2021 02:17 – What's New: Google Local Panel Health & Safety Pop Up Overlay 04:19 – What's New: Quick Synopsis of Today's Live At The Hive Topic 06:41 – Things We Love This Week: #MarketingTwitter 08:30 – What's New: Facebook Launches Updated Page Layout for Public Figures 09:19 – Vanity Metrics 10:41 – Facebook Pushes Towards a More Community-Focused Platform 11:54 – What's New: Apple's upcoming iPhone privacy feature exposes Facebook and Snap 13:51 – What's Working: How to Create Content That Resonates With Your Audience: 2021 Edition 16:00 – What We're Discussing: Keyword Research, Tools, A Case Study & Updating Old Content 16:57 – The Importance of SEO 20:25 – Tools of the Trade: MarTech 21:34 – Keyword Research 21:51 – Keyword Research Tool: SEMRush 24:22 – Keyword Research Tool: Answer The Public 28:00 – Keyword Research Tool: Google Search/Trends 28:36 – Quick Example to Composing a List of Keywords 30:54 – Case Study: Marketer Knows 31:32 – Case Study: Objective 32:04 – SEMRush: Marketer Knows 32:46 – Keyword Research: Marketer Knows 36:02 – Keyword Research: Keyword Difficulty Index 37:56 – Keyword Research: Keyword Master List 39:15 – Keyword Research: Answer The Public 40:49 – Keyword Research: Reddit 42:31 – Blog Examples: Marketer Knows 43:40 – Blog Examples: Where the Blogs Land in the SERPs 45:00 – Round-Up: Keyword Research 45:51 – Content Optimization Strategies: Keep It Fresh 47:10 – Content Optimization Strategies: Repurposing Old Content 48:05 – Using Content Anchors to Create Content Machines 50:09 – Presentation Conclusion 52:15 – Wrap Up
How to Create Content That Resonates With Your Audience: 2021 Edition
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLlZ5Zk1xZlYzeThV
Lead scoring can change the game of acquiring leads, and this week we're talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into an actual customer. What we'll be discussing. Lead Scoring Tactics What is Lead Scoring? Why Lead Scoring is Important Examples of Lead Scoring Timestamps 00:11 – Introduction 01:29 – Today's Topic: Lead Scoring Tactics for Qualified Conversions 01:58 – Lead Scoring Tactics for Qualified Conversions Presentation 02:10 – Introduction to Presentation 02:45 – Marketer Knows 04:32 – What is Lead Scoring? 07:24 – In-depth Look into Lead Scoring 08:57 – Basic Lead Scoring 11:15 – Why Do You Need Lead Scoring? 13:06 – Why Lead Scoring is Important 20:17 – How Do You Set Up lead Scoring? 23:18 – Example of an Unqualified Lead Score Flow 30:42 – Example of a Qualified Lead Score Flow 33:03 – Advanced Scenario #1 36:04 – Advanced Scenario #2: Lead Nurturing and Lead Scoring 39:23 – Tactics to Nurture, Educate, and Convert Your Leads 42:13 – Conclusion 43:39 – Wrap Up
Lead Scoring Tactics for Qualified Conversions
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLnRyNUtYWEJfLU9N
What is a non-linear customer journey and how do you implement one into your marketing strategy? Join Dan and the Bees as they discuss 3 different types of customer journey mapping today! What are we talking about? Non-Linear Customer Journeys Customer Profiles Buyer Personas Empathy Mapping Experience Mapping Customer Journey Mapping 00:17 – Intro 01:12 – This Week's Topic: Non-Linear Customer Journeys & How to Implement Them 03:06 – Non-Linear Customer Journeys & How to Implement Them Presentation 03:13 – Why do you need a Non-Linear Customer Journey? 06:14 – What are the 3 Different Approaches? 07:40 – Case Study: Marketer Knows 09:26 – What is a Customer Profile? 09:54 – Customer Profile: Scorecard 14:09 – Customer Profile: Profession 16:39 – Customer Profile: Persona 17:47 – Example of a Persona Profile 24:14 – Empathy Mapping: Expanding Upon the Persona 28:24 – Examples of Empathy Mapping 32:33 – KPIs for Empathy Mapping 33:19 – Experience Mapping 34:34 – Experience Mapping: Characteristics / When and Why Use It 35:10 – Example of Experience Mapping 37:09 – Experience Mapping: Why Use This Method? 38:05 – KPIs for Experience Mapping 38:34 – Example of Customer Journey Mapping 47:34 – KPIs for Customer Journey Mapping 47:19 – Wrap Up
Non-Linear Customer Journeys and How to Implement Them
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLmdjYjZaQkRIYmFn
This week we're discussing 5 lead generating tactics to use for your next webinar. In-person meetings are not coming back any time soon. Webinars are an excellent alternative, and we're here to help you develop a strategy for success!
5 Lead Generating Tactics to Use For Your Next Webinar
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLkpWQnptTGN1RHpj
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See What Our Clients Are Saying

  • Emilie Holmes Avatar

    I have used Honeypot's Services for one year and they have been amazing. I connected immediately to a couple of the staff that I met at a marketing event. The whole team is professional, knowledgeable and absolutely wonderful. Dan, the founder is amazing! I love that they host lunch and learn seminars. I have attended a couple and have learned so much. Anytime I have had marketing/social media questions they have been great to answer. They cater to small business and have helped get my salon's name out to the community. I highly recommend Honeypot Marketing!

    Emilie Holmes
    Founder, Sugar Savvy
  • Matthew Ross Avatar

    I've worked with Honeypot Marketing on a couple of projects with a couple of companies. It's a multi-faceted company that can handle such a wide variety of marketing services that they can help you with many types of needs. They get it. You don't have to explain things twice. And turnaround time is swift. I highly recommend them for anything marketing related. Whether it's SEO or help with a marketing presentation, e-commerce support or providing compelling guidance in content creation - give them a shout and get better.

    Matthew Ross
  • Teri Egerdeen Avatar

    We worked with Honeypot Marketing to develop our social media marketing program for some of our networking events, and it's helped us to increase attendance and awareness. We've also worked together for several years on videography projects which have allowed us to show off the true experience and value of our events.I would recommend Honeypot as a strong local agency that can help you get your marketing ideas off the ground.

    Teri Egerdeen
  • Jeremy Cummings Avatar

    Great workshop to learn more about the latest from Google. Excellent networking as well.

    Jeremy Cummings
  • Nick J McLeod Avatar

    Dan and his team are bright and talented...I refer any digital marketing to Honeypot.

    Nick J McLeod
  • Brandon Scott Avatar

    Excellent company, great staff!

    Brandon Scott

Fancy tools are only part of the equation. We are partners and experts with the most effective business marketing platforms

We are enterprise partners and specialists with the best of the best. Whether we’re setting you up for the first time or optimizing your current platform, we unlock the potential of your platform and make it perform.




Our customers and partners love us as much as we love them

Joh Keyes Honeypot Marketing testimonial

All in all, Dan’s energy, his sense of humour and his deep insights into the whole SEM world made it a joy to work with him…especially when he can take a subject like SEO and explain it to right-brain designers with the same inspiration a great leader can explain complex strategy to the rank and file

“I have worked for Dan throughout 2009 on myriad internet marketing projects spanning several multi-million dollar online properties. How can I better say that which has been said in other recommendations. Dan is truly an “SEO Magician” whose wizardry has brought our “bread and butter” sites to new levels of search engine exposure and our new sites from complete obscurity to top competitors. I can only hope some of this magic has worn off on me as well!”

“Dan is the most skilled internet marketer I’ve worked with. His grasp of SEO and all related disciplines is second to none in the industry. In our time working together, I saw Dan take our company from being fairly irrelevant in the search world, and bring it to #1 across the board. Somewhat akin to an online magician, he can conjure up company visibility and traffic like no one I’ve yet worked with. Always a pleasure to work with, Dan’s maturity in the online space and his tireless 24 hour desire to succeed put him at the top of the game.”

Sportsbook SEO

“I have followed Dan’s work for some time now and when a client of mine wanted to expand his Internet Marketing beyond SEO efforts, I immediately thought of Dan. I would highly recommend Dan’s consulting services to any site owner who is looking to increase their branding and ROI. All one has to do is take a look at the results Dan and HoneyPot Marketing, has achieved in the search engines for Bodog.com and BetUS.com to see how his knowledge can help your online business.”

Gambling and gaming SEO

I’ve always been a little skeptical of SEO guys, but Dan has opened my eyes to SEO like a blind man wanting to see Bill Gates wallet. His teamwork is superbly outstanding and 2nd to none. Three cheers for Dan!

Honeypot Marketing testimonials

“Dan is truly innovative and resourceful. He is adept at planning and implementing web strategies that will enhance the brand and notoriety of any online destination. I have learned a lot from Dan and enjoy working with him on a variety of initiatives.”

Let's Get Started! Call us now 1.800.230.2534

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