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We are a Digital Marketing, Sales & Optimization company that is changing the way businesses market and sell. We integrate your assets with our platforms, data, and exceptional people to produce measurable online sales growth. We'll design and execute your Digital Marketing Strategy leveraging these (and more) channels:

Content and inbound marketing strategies

Inbound Marketing

It's about creating great content, connecting with the right audience, engaging in a personal way, providing value to your potential customer and designing a conversion path that facilitates growth.
SEO for business

Search Engine Optimization

Search is the #1 way that your customers can find out about you, no matter the size of your business. We'll provide you with clear, actionable and effective SEO strategies.
Facebook Ads - Waterloo Digital Marketing

Facebook Advertising

Search is the #1 way that your customers can find out about you, no matter the size of your business. We'll provide you with clear, actionable and effective SEO strategies.
Social media strategy

Social Media Management

Confused about how to effectively engage with an audience? Let us show you how to use these incredibly powerful marketing and advertising channels without broadcasting in a 2-way marketplace.
Email marketing strategy

Email Marketing

Email is one of the core currencies of modern online communication. Stop "blasting" your customers and begin segmenting your communications intelligently based on their activity.
Business analytics by Honeypot

Business & Web Analytics

We believe in information over data. Beyond tracking all available metrics, we dig deep into providing thoughtful and actionable next steps as we develop your integrated marketing strategy and plan.

Let's Grow Your Business Online

Let's meet for one hour and we'll give you $150 cash towards your first Marketing Campaign or Grow Program Subscription

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Meet the Honeypot Marketing Team

Watch Live at the Hive

Live at the Hive is a weekly Livestream that you can find on YouTube, Periscope and Facebook Live.

Join us every Friday afternoon on our Facebook Business Page as we explore new digital marketing trends, talk strategy, and give you the edge with powerful new marketing tools for your marketing stack.

Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up with the latest Digital Marketing trends and news.

Honeypot Marketing

At https://hny.pt we believe that marketing is drastically changing for the better and we are working to help businesses navigate that change. Marketing shouldn't harass people and software can be both easy to use and powerful.

We create inbound marketing programs that connect your business marketing efforts with your sales process, enabling your marketing & sales team to convert leads into loyal customers while maintaining strong relationships with your current customers.

Honeypot Marketing
This week, we're going to venture into eCommerce strategies to show you some great tactics you can start using today. We're reaching a point where eCommerce is no longer a "nice to have" but a MUST. What we'll be discussing: Ecommerce Strategies & Tactics Investing in SEO Focusing Off Site (Building Relationships) Investing in Paid Ads Building Community Testing Everything without Taking Sides Timestamps 00:13 – Introduction 02:09 – What's new? Digital-first commerce boosts Shopify's earnings 05:34 – Ecommerce Strategies for Success in 2021 07:55 – Ecommerce Strategy #1 – Investing in SEO 09:19 – Tactic – Overhaul Technical SEO 10:09 – Tactic – Ecommerce Keyword Research 11:01 – AnswerThePublic Demonstration 12:52 – Tactic – Focus On Page 16:53 – CXL - CX Optimization Agency 18:12 – Ecommerce Strategy #2 – Focus Off Site; Build Relationships 19:52 – On Page vs Off Page vs Technical SEO 21:21 – Focus Off Site 23:07 – Off Site Techniques for Ecommerce 23:15 – Ecommerce Strategy #3 – Investing in Paid Ads. No Free Lunch. 26:04 – Tactic – Google Shopping Ads 28:35 – Tactic – Using Amazon Ads 29:55 – Tactic – Keyword Strategy 31:14 – Tactic – Ad Copy 33:52 – Tactic – Retarget to Build Relationships 35:51 – Ecommerce Strategy #4 – Building Community 36:30 – Examples of Building a Community 37:45 – Test Everything Without Taking Sides 39:30 – Test Everything! 40:37 – Tactic – It's Never "Done" 42:39 – Conclusion
Ecommerce Strategies for Success in 2021
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLmNNV3J5dnJPZ2Mw
Instagram and TikTok have become marketing powerhouses. Releasing new, interactive and fun features that keep audiences engaged! Joins us as today we'll be looking at some creative ways to build your community and brand on Instagram and TikTok. What we're discussing: How to Build your Brand in 2021 Creating a Mood Board Building your Instagram Brand Creative Ideas for TikTok Creative Ideas for Instagram Influencer Collaboration Timestamps: 0:13 - Introduction 1:40 - Creative Ideas for TikTok and Instagram to Help Build your Brand 3:00 - Top App Downloads 5:05 - What's New? Twitter Subscription Model for Additional Features 5:58 - What's New? Spaces on Twitter 6:42 - How to Build your Brand in 2021 6:57 - Create a Mood Board 8:25 - Create a Mood Board- Tiktok 8:47 - Create a Mood Board- Instagram 9:57 - Deliver the Purpose of your Brand 10:37 - Research your Audience 10:48 - Create a Logo 11:20 - When Building your Brand 12:10 - Building Your Brand 13:40 - Building Your Instagram Brand- Define Target Audience 13:46 - Building Your Instagram Brand- Research Audience Content Needs 13:58 - Building Your Instagram Brand- Analyze Competitors 14:05 - Building Your Instagram Brand- Build a Visual Identity 16:18 - Building Your Instagram Brand- Optimize Your Profile 17:35 - Building Your Instagram Brand- Create a Content Plan 19:57 - Building Your Instagram Brand- Post & Profile Insights 20:24 - Creative Ideas for Tiktok 28:54 - Creative Ideas for Instagram 39:35 - Influencer Collaboration 42:07 - Influencer Collaboration- Tiktok 43:22 - Influencer Collaboration- Give Influencers Creative Freedom 46:00 - Sign Off
Creative Ideas to Build Your Brand on Instagram and Tiktok : Live at the Hive Episode 167:
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLllpUVA3VXBNR19n
This week Dan and the Bees are exploring how to optimize your content strategy using customer sentiment analysis. Tune in to find out how your customers can help you create content they really want! What we're discussing: What's new? How to Use Social Listening and Customer Sentiment Analysis to Improve Your Content Strategy What’s Social Listening & Why Should You Care? What is Customer Sentiment Analysis? Where & How Do You Measure Customer Sentiment? Customer Sentiment Analytics Relationship Between SEO, Sentiment, and Content Development Adjusting Your Content Strategy Challenge Response Guides Timestamps: 00:14 - Introduction 03:13 - What's new? Content Marketing a Comprehensive Guide for 2021 04:03 - What's new? A Peek Inside Our Company Playbook 06:54 - What's new? How Ikea is using digital to gain 'richer customer insight' 07:47 - What's new? Google will suspend merchant sites that show higher prices at checkout 08:45 - How to Use Social Listening and Customer Sentiment Analysis to Improve Your Content Strategy 10:03 - What’s Social Listening & Why Should You Care? 11:50 - What is Customer Sentiment Analysis? 12:40 - Where & How Do You Measure Customer Sentiment? 13:15 - Facebook Analytics 22:46 - Iconosquare Analytics 26:40 - BuzzSumo 29:02 - Mention 31:45 - Customer Service 33:45 - Relationship Between SEO, Sentiment, and Content Development 35:28 - How Can You Adjust Your Content Strategy Using this Data? 39:24 - Challenge Response Guide 42:30 - Conclusion 43:48 - Signoff
How to Use Social Listening and Customer Sentiment Analysis to Improve Your Content Strategy
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLkdvUFY5UFl5UjY0
This week, Dan and the Bees are discussing the complex world of Facebook for Business, and how to test and optimize Facebook advertising campaigns for eLearning and eCommerce. What we're discussing What's new? How to Test & Optimize Facebook Campaigns for eLearning and eCommerce Why use Facebook and Instagram for Advertising? Facebook Targeting Custom Audiences Best Practices Converting your Audience Campaign Structure Timestamps 00:14 – Introduction 01:12 – What's new? YouTube is Testing Clips on Lie Streams and VODs 02:34 – What's new? Digital Learning Tools Arrive on TikTok 03:50 – What's new? Gamestop (GME) and the Stock Market 06:33 – How to Test & Optimize Facebook Campaigns for eLearning and eCommerce Presentation 06:39 – Why Advertise on Facebook & Instagram? 08:16 – Why Should Businesses Go Online? 08:51 – Why Should Businesses Consider Online Courses & eLearning? 09:09 – See. Think. Do. Care. 09:24 – Case Study: Marketer Knows 10:00 – Business Profile: Marketer Knows 10:17 – Customer Personas & Journey Mapping 11:32 – Buyer Persona for Marketer Knows 12:01 – Facebook Targeting 14:10 – How to Develop a Strategy 17:11 – Create Custom Audiences 19:25 – How to Convert Your Audience: Best Practices 23:53 – Video View Campaigns 25:19 – How to Convert your Audience: eCommerce 25:56 – Marketer Knows: Example 30:00 – Campaign Structure 31:03 – Ad Placements 33:15 – Campaign Ad Set Optimizations 36:04 – Facebook Shops 39:24 – Sign Off
How to Test & Optimize Facebook Campaigns for eLearning and eCommerce
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLlRBT3FzRTdkYTVz
This week, Dan and the Bees are exploring the world of visual content marketing, from infographics to video content, and discussing best practices, brand guidelines, KPIs, and more! Don't miss it! What we're discussing Creating a Visual Content Marketing Strategy Why You Need a Visual Content Marketing Strategy Burger Kings New Logo Steps to Defining Your Visual Content Marketing Strategy Death to Stock Brand Guidelines KPI's Visual Content Marketing Examples Timestamps 0:17 – Intro 1:12 – What We're Talking About: How To Create a Visual Content Marketing Strategy 2:15 – Visual Content Marketing Introduction 4:07 – Why You Need a Visual Content Marketing Strategy 6:42 – Burger King Reveals Simplified Logo as Part of the First Rebrand in 20 Years 8:53 – The Need for A Visual Content Marketing Strategy 9:52 – Define Your Visual Content Marketing Strategy: Do Research 13:01 –Define Your Visual Content Marketing Strategy: Lay Out a Strategy for Each Channel 15:22 – Define Your Visual Content Marketing Strategy: Create a Visual Language 17:00 – Death to Stock: A Platform for Authentic Stock Photos and Videos 19:04 – Define Your Visual Content Marketing Strategy: Test and Evaluate Your Visual Content 19:51 – Burger King Mood Board and Logo 24:57 – Define Your Brand Guidelines 29:09 – Define Your KPIs 31:09 – The Art of Attraction: Visual Content Marketing Checklist 33:13 – Visual Content Marketing Examples: Infographic 34:08 – Visual Content Marketing Examples: High-Quality Images 35:54 – Visual Content Marketing Examples: Memes 37:29 – Visual Content Marketing Examples: Quotes 40:37 – Visual Content Marketing Examples: Graphs & Charts 41:53 – Visual Content Marketing Examples: Conclusion 44:24 – Sign Off
How to Create a Visual Content Marketing Strategy
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLjNIV1dka1VVY3c0
This week, Dan and the Bees are taking a look at some of the best industry tools for automations to help save you time and sanity. There's enough crazy out there. Give yourself a break. What we'll be talking about What's new? How to use automations Email automation Unique automation tools Examples of automations Timestamps 0:15 – Introduction 1:25 – Intro to Today's Topic 4:34 – What's new? Google Updates the Search Console Coverage Report 7:08 – Presentation: How to Save Time and Sanity Using Automations + What We'll Be Discussing 10:12 – What is Email Automation? 14:35 – How does Email Automation Work? 18:42 – Tools of the Trade: ActiveCampaign 23:14 – Promotional Email Marketing Plan 25:02 – Tools of the Trade: Zapier 28:11 – Tools of the Trade: Integromat 34:30 – Tools of the Trade: IFTTT 36:55 – Automation Example #1: Instagram Tagged Posts Extractor 38:39 – Automation Example #2: Autosave new Instagram Photos to Google Drive 39:28 – Automation Example #3: Share New Tweets from a Twitter list in Slack 41:20 – Automation Example #4: Post New Tweets to Discord 41:57 – Automation Example #5: Send Slack messages for New Emails 42:33 – Automation Example #6: Send Shopify Purchase Data to Facebook Conversions API 43:39 – Automation Example #7: Post New Facebook posts to a Facebook Group 44:22 – Automation Example #8: Save New Paid Shopify Orders to a Google Sheets Spreadsheet 44:52 – Automation Example #9: Tweet your Instagrams as Native Photos on Twitter 45:02 – Automation Example #10: Find your Phone with Google Assistant 47:06 – Automation Example #11: Automatically Post on Twitter when you Start Streaming on Twitch 49:02 – Automation Example #12: Get Today's Weather Report 49:26 – Conclusion + Wrap Up
How to Save Time and Sanity Using Automations
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLm8zZWFBMjJWdTAw
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See What Our Clients Are Saying

  • Emilie Holmes Avatar

    I have used Honeypot's Services for one year and they have been amazing. I connected immediately to a couple of the staff that I met at a marketing event. The whole team is professional, knowledgeable and absolutely wonderful. Dan, the founder is amazing! I love that they host lunch and learn seminars. I have attended a couple and have learned so much. Anytime I have had marketing/social media questions they have been great to answer. They cater to small business and have helped get my salon's name out to the community. I highly recommend Honeypot Marketing!

    Emilie Holmes
    Founder, Sugar Savvy
  • Matthew Ross Avatar

    I've worked with Honeypot Marketing on a couple of projects with a couple of companies. It's a multi-faceted company that can handle such a wide variety of marketing services that they can help you with many types of needs. They get it. You don't have to explain things twice. And turnaround time is swift. I highly recommend them for anything marketing related. Whether it's SEO or help with a marketing presentation, e-commerce support or providing compelling guidance in content creation - give them a shout and get better.

    Matthew Ross
  • Teri Egerdeen Avatar

    We worked with Honeypot Marketing to develop our social media marketing program for some of our networking events, and it's helped us to increase attendance and awareness. We've also worked together for several years on videography projects which have allowed us to show off the true experience and value of our events.I would recommend Honeypot as a strong local agency that can help you get your marketing ideas off the ground.

    Teri Egerdeen
  • Jeremy Cummings Avatar

    Great workshop to learn more about the latest from Google. Excellent networking as well.

    Jeremy Cummings
  • Nick J McLeod Avatar

    Dan and his team are bright and talented...I refer any digital marketing to Honeypot.

    Nick J McLeod
  • Brandon Scott Avatar

    Excellent company, great staff!

    Brandon Scott

Fancy tools are only part of the equation. We are partners and experts with the most effective business marketing platforms

We are enterprise partners and specialists with the best of the best. Whether we’re setting you up for the first time or optimizing your current platform, we unlock the potential of your platform and make it perform.




Our customers and partners love us as much as we love them

Joh Keyes Honeypot Marketing testimonial

All in all, Dan’s energy, his sense of humour and his deep insights into the whole SEM world made it a joy to work with him…especially when he can take a subject like SEO and explain it to right-brain designers with the same inspiration a great leader can explain complex strategy to the rank and file

“I have worked for Dan throughout 2009 on myriad internet marketing projects spanning several multi-million dollar online properties. How can I better say that which has been said in other recommendations. Dan is truly an “SEO Magician” whose wizardry has brought our “bread and butter” sites to new levels of search engine exposure and our new sites from complete obscurity to top competitors. I can only hope some of this magic has worn off on me as well!”

“Dan is the most skilled internet marketer I’ve worked with. His grasp of SEO and all related disciplines is second to none in the industry. In our time working together, I saw Dan take our company from being fairly irrelevant in the search world, and bring it to #1 across the board. Somewhat akin to an online magician, he can conjure up company visibility and traffic like no one I’ve yet worked with. Always a pleasure to work with, Dan’s maturity in the online space and his tireless 24 hour desire to succeed put him at the top of the game.”

Sportsbook SEO

“I have followed Dan’s work for some time now and when a client of mine wanted to expand his Internet Marketing beyond SEO efforts, I immediately thought of Dan. I would highly recommend Dan’s consulting services to any site owner who is looking to increase their branding and ROI. All one has to do is take a look at the results Dan and HoneyPot Marketing, has achieved in the search engines for Bodog.com and BetUS.com to see how his knowledge can help your online business.”

Gambling and gaming SEO

I’ve always been a little skeptical of SEO guys, but Dan has opened my eyes to SEO like a blind man wanting to see Bill Gates wallet. His teamwork is superbly outstanding and 2nd to none. Three cheers for Dan!

Honeypot Marketing testimonials

“Dan is truly innovative and resourceful. He is adept at planning and implementing web strategies that will enhance the brand and notoriety of any online destination. I have learned a lot from Dan and enjoy working with him on a variety of initiatives.”

Let's Get Started! Call us now 1.800.230.2534

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