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We are a Digital Marketing, Sales & Optimization company that is changing the way businesses market and sell. We integrate your assets with our platforms, data, and exceptional people to produce measurable online sales growth. We'll design and execute your Digital Marketing Strategy leveraging these (and more) channels:

Content and inbound marketing strategies

Inbound Marketing

It's about creating great content, connecting with the right audience, engaging in a personal way, providing value to your potential customer and designing a conversion path that facilitates growth.
SEO for business

Search Engine Optimization

Search is the #1 way that your customers can find out about you, no matter the size of your business. We'll provide you with clear, actionable and effective SEO strategies.
Facebook Ads - Waterloo Digital Marketing

Facebook Advertising

We'll help your business use Facebook and Instagram to reach your customers.
Social media strategy

Social Media Management

Confused about how to effectively engage with an audience? Let us show you how to use these incredibly powerful marketing and advertising channels without broadcasting in a 2-way marketplace.
Email marketing strategy

Email Marketing

Email is one of the core currencies of modern online communication. Stop "blasting" your customers and begin segmenting your communications intelligently based on their activity.
Business analytics by Honeypot

Business & Web Analytics

We believe in information over data. Beyond tracking all available metrics, we dig deep into providing thoughtful and actionable next steps as we develop your integrated marketing strategy and plan.

Let's Grow Your Business Online

Let's meet for one hour and we'll give you $150 cash towards your first Marketing Campaign or Grow Program Subscription

Let's Get Started

Meet the Honeypot Marketing Team

Watch Live at the Hive

Live at the Hive is a weekly Livestream that you can find on YouTube, Periscope and Facebook Live.

Join us every Friday afternoon on our Facebook Business Page as we explore new digital marketing trends, talk strategy, and give you the edge with powerful new marketing tools for your marketing stack.

Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up with the latest Digital Marketing trends and news.

Honeypot Marketing

At https://hny.pt we believe that marketing is drastically changing for the better and we are working to help businesses navigate that change. Marketing shouldn't harass people and software can be both easy to use and powerful.

We create inbound marketing programs that connect your business marketing efforts with your sales process, enabling your marketing & sales team to convert leads into loyal customers while maintaining strong relationships with your current customers.

Honeypot Marketing
Have you noticed that social media has taken over the internet, and is now the current state of the internet? Add to that video is taking over all of these platforms. But it's not traditional video, it's all about social video. Timestamps: 00:00 - Welcome to Live at the Hive Digital Marketing from the Trenches ep 175 How to Create Social Videos & Memes That Will Delight Your Audience. 00:12 - Intro 01:35 - What's New? Brands could lose fickle Gen Zers over poor digital experiences 03:37 - What's New? Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options 06:57 - What's New? Why referrals from friends are still key in the digital world 09:27 - How to Create Social Videos & Memes That Will Delight Your Audience 09:46 - How to Create Social Videos That Will Delight Your Audience 10:37 - Social Video Statistics 12:05 - Why use Social Video? 21:28 - Why use Memes for Social? 22:56 - Tips for Creating Social Media Videos 28:39 - Tools for Creating Social Video 32:41 - TNR Doors Video Example 34:32 - Creating Social Video From Long Form Content 36:12 - Real Life Meme Examples – 5MinuteLife 39:32 - Video Example 39:56 - Creating Content for Different Platforms 44:12 - Signoff
How to Create Social Videos & Memes That Will Delight Your Audience
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLmtueXNYWDRTNTZJ
This week Dan and the Bees are diving into building customer loyalty - with strategies, examples, and tips you can use to get started right now. Timestamps: 0:12 - Intro 1:14 - Customer Loyalty 3:54 - What's New? Nearly half of execs expect social marketing budgets to double in next 3 years, study finds 7:17 - White Claw, a brand built on social buzz, focuses on fans in first global campaign 10:54 - Facebook Analytics is going away 13:37 - Building Customer Loyalty: Strategies, Examples & Tips 15:35 - What is a Brand? 19:12 - Building Customer Loyalty that Lasts 26:10 - Ask Nicely 30:05 - Field Notes 32:36 - Incentive, Review & Referral Platforms 33:48 - Dan's Anecdote 37:40 - Two Way Interactions with Brands 42:23 - Customer Messaging - Managing Messaging Data 41:35 - Example – Stake 44:33 - Case Study – Chef on Call 47:22 - Sign Off
Building Customer Loyalty: Strategies, Examples & Tips
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLktDckZQQzVwX3VV
Local Digital Marketing strategies have never been more important for local businesses like Restaurants, Service Providers (Plumbers, Electricians) or Professional Service providers. In this episode we're building on last week's topic and digging into more strategies and tools you can use! Did you miss part 1? Check it out here: https://www.youtube.com/watch?v=OVU8PWW4LD8 The topics we'll be covering: Local Paid Ad Campaigns Examples of Local Paid Ads GMB Coupons & Examples Localized Content Ideas Listing Builder Reputation Management Platform: Bright Local SEMRush GeoImgr Timestamps: 00:00 - Digital Marketing Strategies for Local Businesses - Episode 173 00:12 - Intro 01:10 - How to Create an Effective Digital Marketing Strategy For Your Local Business: Part 2 02:00 - What's New? In 2020, Two Thirds of Google Searches Ended Without a Click 03:34 - What's New? Google Search sends more traffic to the open web every year 07:34 - What's New? Cinnamon Toast Crunch flounders in shrimp-tail crisis 11:41 - What's New? 11 Expert Facebook Ad Design Secrets to Increase Conversions (+ Examples) 13:15 - How to Create an Effective Digital Marketing Strategy for Your Local Business 14:48 - Local Paid Ad Campaigns 16:02 - Examples of Google - Local Paid Ad 24:44 - Local Paid Ad Campaigns 29:24 - Facebook’s Preferred Audience Targeting 31:04 - Localized Content Ideas 31:35 - GMB Coupons 33:23 - GMB Products & Services 36:05 - Listing Builder and Reputation Management 37:38 - Bright Local 43:09 - SEMRush - Local Audit Tool 44:52 - Geotagging Photos - GeoImgr 46:25 - Conclusion 48:47 - Sign Off
How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLlcyNVlyVzBRQXFz
Happy Friday, folks! Want to learn how to create an effective local Digital Marketing Strategy for your local or small business? Of course you do! Why else would you be here? We'll be discussing: Setting Up and Optimizing Google My Business Google Local Campaigns Creating an Effective Local SEO Strategy Citations, NAP, and the Map Pack Google My Business and Content Marketing Local SEO and Review Management Toolkits: Bright Local & RepMan Tips to Help You Leapfrog Your Competition in Local Search Timestamps: 00:00 - How to Create an Effective Digital Marketing Strategy for Your Local Business Episode 172 00:13 - Intro 00:53 - How to Create an Effective Digital Marketing Strategy For Your Local Business 03:58 - What's New? Microsoft Bing provides more visually immersive experience in search results 06:57 - What's New? Google My Business Review Removal Request Status Tool 09:27 - How to Create an Effective Digital Marketing Strategy for Your Local Business 10:12 - Google My Business 14:47 - Why is Google My Business Important? 16:45 - Google Local Campaigns 22:03- Citations, NAP, and the Map Pack 32:11 - Local SEO 32:59 - Using Google Ads to Promote Locally 35:59 - Google Guaranteed 38:34 - GMB and Content Marketing 43:59 - GeoImgr 46:16 - Signoff
How to Create an Effective Digital Marketing Strategy for Your Local Business
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLk9WVThQV1c0TEQ4
Content is king, and this week we're going to analyze that throne and look at some pretty cool copywriting tools and techniques that will help you write efficiently and create some killer content. We'll be discussing: Creating Cornerstone Content Copywriting Tools and Techniques Tools for Writing Effective Marketing Copy How to Structure your Content and Become Efficient Social Video Blocking How to Write for Various Platforms Timestamps: 0:13 - Intro 1:36 - Live @ The Hive Episode 171: Copywriting Tools and Techniques to Help You Efficiently Create Killer Content 3:19 - What's New? Meet the 92 year old Kitchener senior who's a TikTok star 5:19 - What's New? Influencer impact increasingly tied to diversity, study says 7:20 - CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done differently 9:30 - Copywriting Tools and Techniques to Help You Efficiently Create Killer Content 10:44 - Creating Cornerstone Content 13:54 - Types of Cornerstone Content 15:00 - Topic Clusters 17:32 - Topic Cluster Example- Backlinko 21:05 - Tools for Writing Effective Marketing Copy 24:01 - Effective Marketing Copy Tools – Conversion.ai 29:34 - Effective Marketing Copy Tools – Grammarly 31:35 - Effective Marketing Copy Tools – INK_ 33:28 - Effective Marketing Copy Tools – SEMrush 37:40 - Effective Marketing Copy Tools – Answer the Public 41:17 - How to Structure your Content and Become Efficient 43:24 - Social Video Blocking 45:15 - How to Write for Various Platforms 48:27 - Conclusion 49:49 - Sign Off
Copywriting Tools and Techniques to Help You Efficiently Create Killer Content
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLi04WDhhbDBUMnBv
This week we're exploring lead magnets and how to create content that generates demand! We'll be sharing some great tips and insights to help you craft that ever-elusive "compelling content" people are always talking about. We'll be discussing: Demand Generating Content Buying Role & Buying Stage Content Mapping Conversion Paths Different Types of Lead Magnets Lead Magnet Examples (Checklists, Calculators, Resource Guide, Infographics, E-Books) Timestamps: 0:14 - Intro 1:57 - What's New? Facebook raises concerns that iOS 14 could harm its ad business 3:35 - What's New? Google promises it won't just keep tracking you after replacing cookies 4:38 - What's New? Apple's iOS 14 will give users the option to decline app ad tracking 9:10 - How to Crete Content that Generates Demand 12:41 - Creating Content - Buying Role 15:17 - Creating Content - Buying Stage 19:10 - Creating Content - Content Mapping 19:32 - Conversion Paths 22:23 - Types of Lead Magnets 23:42 - Lead Magnet Example #1: Checklist 26:11 - Lead Magnet Example #2: Calculator 32:50 - Lead Magnet Example #3: Resource Guide 37:38 - Lead Magnet Example #4: Infographics 44:33 - Lead Magnet Example #5: E-Books 48:36 - Conclusion 49:25 - Sign Off
How to Create Content that Generates Demand
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLjhFVk9Fd09zUTJF
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See What Our Clients Are Saying

  • Emilie Holmes Avatar

    I have used Honeypot's Services for one year and they have been amazing. I connected immediately to a couple of the staff that I met at a marketing event. The whole team is professional, knowledgeable and absolutely wonderful. Dan, the founder is amazing! I love that they host lunch and learn seminars. I have attended a couple and have learned so much. Anytime I have had marketing/social media questions they have been great to answer. They cater to small business and have helped get my salon's name out to the community. I highly recommend Honeypot Marketing!

    Emilie Holmes
    Founder, Sugar Savvy
  • Matthew Ross Avatar

    I've worked with Honeypot Marketing on a couple of projects with a couple of companies. It's a multi-faceted company that can handle such a wide variety of marketing services that they can help you with many types of needs. They get it. You don't have to explain things twice. And turnaround time is swift. I highly recommend them for anything marketing related. Whether it's SEO or help with a marketing presentation, e-commerce support or providing compelling guidance in content creation - give them a shout and get better.

    Matthew Ross
  • Teri Egerdeen Avatar

    We worked with Honeypot Marketing to develop our social media marketing program for some of our networking events, and it's helped us to increase attendance and awareness. We've also worked together for several years on videography projects which have allowed us to show off the true experience and value of our events.I would recommend Honeypot as a strong local agency that can help you get your marketing ideas off the ground.

    Teri Egerdeen
  • Jeremy Cummings Avatar

    Great workshop to learn more about the latest from Google. Excellent networking as well.

    Jeremy Cummings
  • Nick J McLeod Avatar

    Dan and his team are bright and talented...I refer any digital marketing to Honeypot.

    Nick J McLeod
  • Brandon Scott Avatar

    Excellent company, great staff!

    Brandon Scott

Fancy tools are only part of the equation. We are partners and experts with the most effective business marketing platforms

We are enterprise partners and specialists with the best of the best. Whether we’re setting you up for the first time or optimizing your current platform, we unlock the potential of your platform and make it perform.




Our customers and partners love us as much as we love them

Joh Keyes Honeypot Marketing testimonial

All in all, Dan’s energy, his sense of humour and his deep insights into the whole SEM world made it a joy to work with him…especially when he can take a subject like SEO and explain it to right-brain designers with the same inspiration a great leader can explain complex strategy to the rank and file

“I have worked for Dan throughout 2009 on myriad internet marketing projects spanning several multi-million dollar online properties. How can I better say that which has been said in other recommendations. Dan is truly an “SEO Magician” whose wizardry has brought our “bread and butter” sites to new levels of search engine exposure and our new sites from complete obscurity to top competitors. I can only hope some of this magic has worn off on me as well!”

“Dan is the most skilled internet marketer I’ve worked with. His grasp of SEO and all related disciplines is second to none in the industry. In our time working together, I saw Dan take our company from being fairly irrelevant in the search world, and bring it to #1 across the board. Somewhat akin to an online magician, he can conjure up company visibility and traffic like no one I’ve yet worked with. Always a pleasure to work with, Dan’s maturity in the online space and his tireless 24 hour desire to succeed put him at the top of the game.”

Sportsbook SEO

“I have followed Dan’s work for some time now and when a client of mine wanted to expand his Internet Marketing beyond SEO efforts, I immediately thought of Dan. I would highly recommend Dan’s consulting services to any site owner who is looking to increase their branding and ROI. All one has to do is take a look at the results Dan and HoneyPot Marketing, has achieved in the search engines for Bodog.com and BetUS.com to see how his knowledge can help your online business.”

Gambling and gaming SEO

I’ve always been a little skeptical of SEO guys, but Dan has opened my eyes to SEO like a blind man wanting to see Bill Gates wallet. His teamwork is superbly outstanding and 2nd to none. Three cheers for Dan!

Honeypot Marketing testimonials

“Dan is truly innovative and resourceful. He is adept at planning and implementing web strategies that will enhance the brand and notoriety of any online destination. I have learned a lot from Dan and enjoy working with him on a variety of initiatives.”

Let's Get Started! Call us now 1.800.230.2534

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