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Traffic. Leads. Conversions.

Let us help your customers find you!

Drive More Traffic

Capture Qualified Leads

Boost Conversions & Sales

We are a Digital Marketing, Sales & Optimization company that is changing the way businesses market and sell. We integrate your assets with our platforms, data, and exceptional people to produce measurable online sales growth. We'll design and execute your Digital Marketing Strategy leveraging these (and more) channels:

Content and inbound marketing strategies

Inbound Marketing

It's about creating great content, connecting with the right audience, engaging in a personal way, providing value to your potential customer and designing a conversion path that facilitates growth.
SEO for business

Search Engine Optimization

Search is the #1 way that your customers can find out about you, no matter the size of your business. We'll provide you with clear, actionable and effective SEO strategies.
Facebook Ads - Waterloo Digital Marketing

Facebook Advertising

We'll help your business use Facebook and Instagram to reach your customers.
Social media strategy

Social Media Management

Confused about how to effectively engage with an audience? Let us show you how to use these incredibly powerful marketing and advertising channels without broadcasting in a 2-way marketplace.
Email marketing strategy

Email Marketing

Email is one of the core currencies of modern online communication. Stop "blasting" your customers and begin segmenting your communications intelligently based on their activity.
Business analytics by Honeypot

Business & Web Analytics

We believe in information over data. Beyond tracking all available metrics, we dig deep into providing thoughtful and actionable next steps as we develop your integrated marketing strategy and plan.

Let's Grow Your Business Online

Let's meet for one hour and we'll give you $150 cash towards your first Marketing Campaign or Grow Program Subscription

Let's Get Started

Meet the Honeypot Marketing Team

Watch Live at the Hive

Live at the Hive is a weekly Livestream that you can find on YouTube, Periscope and Facebook Live.

Join us every Friday afternoon on our Facebook Business Page as we explore new digital marketing trends, talk strategy, and give you the edge with powerful new marketing tools for your marketing stack.

Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up with the latest Digital Marketing trends and news.

Honeypot Marketing

At https://hny.pt we believe that marketing is drastically changing for the better and we are working to help businesses navigate that change. Marketing shouldn't harass people and software can be both easy to use and powerful.

We create inbound marketing programs that connect your business marketing efforts with your sales process, enabling your marketing & sales team to convert leads into loyal customers while maintaining strong relationships with your current customers.

Honeypot Marketing
Live at the Hive Digital Marketing from the trenches - 4 Facebook Campaign Game Plans to Ensure Success Timestamps: 00:00 - Welcome to Live at the Hive Digital Marketing from the Trenches Ep 189 - 4 Facebook Campaign Game Plans to Ensure Success 01:38 - Facebook Launches 'Campaign Ideas Generator' to Help Businesses with their Promotional Efforts 04:10 - Conversion.ai 5:15 - Instagram Expands Reels to 60 seconds Providing More Capacity for Creativity 10:41 - Snapchat Launches 'My Places' to Cover Up local businesses of Interest within the Snap Map 11:46 - Pinterest loses 24 Million Users as Lockdown Ease and Physical Stores Re-open Around the World 13:30 - 4 Facebook Campaign Game Plans to Ensure Success 15:15 - Audiences 17:58 - Facebook and Instagram Audience - From Zero To Hero 23:00 - Lead Magnet Campaigns - See & Think 26:01 - Lead Magnet Audiences 27:46 - Local Business Campaign 28:15 - Local Business Audiences 30:46 - Webinar Campaigns 34:13 - Webinar Audiences 36:37 - Post Webinar Nurturing 37:07 - Ecommerce Campaigns 38:08 - Tolstoy 39:46 - Ecommerce Audiences 41:09 - How to Create Broad Audiences 42:35 - IDFA Solutions 45:25 - Wrapping It Up
4 Facebook Campaign Game Plans to Ensure Success
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLm03SW1jcF80TUVN
Live at the Hive Digital Marketing from the Trenches - How to Build an Effective and Connected Brand. Timestamps: 00:00 - Introduction 00:18 - Welcome to Live at the Hive Digital Marketing from the Trenches Ep 188 - 6 Ways to Build an Effective and Connected Brand 01:10 - What's New? Twitter is testing new vocal options for spaces which could help to reduce speaker anxiety 03:45 - Twitter to kill fleets feature, its competitor to Facebook stories 05:15 - Inside TikTok's algorithm: a WSJ video investigation 08:34 - Twitter tests voting on tweets 10:08 - Consumer willing to spend as confidence edges ahead of the pre-pandemic level 12:05 - 6 Ways to Build an Effective and Connected Brand 13:43 - Mission and Vision Statement 16:15 - Keep Things Personal and Not Transactional 21:00 - Keep Things Personal and Not Transactional - Example STATE 23:38 - Advocacy 25:48 - Take Feedback, Value Opinions, Evaluate Results 30:00 - Create Valuable Content 33:00 - Staying True to Your Brand 34:10 - Staying True to Your Brand - Example Starbucks 36:28 - Wrapping It Up 39:49 - Sign-off
6 Ways to Build an Effective and Connected Brand
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLnFmbWUtZmI5VmdV
Your website is your digital storefront. It’s not about slapping together a design and launching it onto the web; there are essential steps you should take to ensure your site is perfect. Join us today as Dan and the Bees discuss 11 Steps to Designing an Effective Website. 00:00 - Introduction 00:20 - Welcome to Live at the Hive Digital Marketing from the Trenches Ep 187 - 11 Steps to Designing an Effective Website 01:58 - What's new? Find your dream job with TikTok resumes 04:32 - Facebook to pay creators $1 billion through 2022 06:58 - Messenger launched "Soundmojis" to add another element to your replies 10:40 - Facebook's Business and Ad Chief outlines key areas of focus for the platform moving forward 16:20 - Google Ads optimized targeting gradually rolling out 18:35 - 11 Steps to Designing an Effective Website 19:37 - Before we start designing 23:38 - Information Architecture 27:01 - Creating Wireframes 30:15 - Creating Mockups 36:39 - Managed Service Hosting 36:51 - Page Builders and & Frameworks 37:02 - Checklist for Web development 40:50 - Content Development 46:38 - Data Integration 49:43 - Quality Assurance checklist 52:12 - Sign-off
Live @ The Hive Episode 187 - 11 Steps to Designing an Effective Website
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLmRyZHJDWmJmaEdV
Join us this week as Dan and the Bees discuss how to create a social media calendar the right way! Timestamps 00:00 - Introduction 01:13 - The Newest Bee Introduces Themselves (Raunak) What's new? 02:44 - We're No Longer a Photo-Sharing App,' says Head of Instagram 06:09 - What Apple's iOS 15 Means for Marketers 11:02 - TikTok Launches New 'Unplugged' Info Sessions to Share Insights Into How Marketers Can Succeed 12:30 - How to Create a Social Media Calendar the Right Way 12:34 - What's on Tap? 13:41 - What does Success Look Like? North Star Metric 15:31 - Key Performance Indicators 15:53 - Engagement KPIs 17:16 - Determine Content Pillars Based on Personas 19:00 - Think About the Why and not the How 19:46 - Content Pillars 21:16 - Content Matrix: Financial Life 23:06 - Important Tip: Social Content will Provide Immediate Value and Information Within the Post Itself 25:23 - Write Content and Customize By Channel 28:26 - Using Content Anchors to Create Content Machines 30:04 - Production, Graphics & Copy 30:57 - Have Brand Guidelines 31:37 - Quick Recap of What Has Been Discussed 33:23 - Get Your Team to Q/A Your Work 34:26 - Start Scheduling & Publishing 35:00 - Create Libraries 35:49 - Focus on Evergreen Content that is Valuable 37:06 - Rapid Fire Tips for Social 37:10 - Tip #1: Combine Organic Content with a Targeted Boosting Strategy in Order to Ensure We Reach Audiences 38:00 - Tip #2: Consistency, Quality, Value are greater than Volume 38:27 - Tip #3: Craft our Social Content & Presence to Appeal to Micro-moments 38:51 - Tip #4: Focus on Engagement and Distribution Rather Than Follower Counts 39:32 - Tip #5: Embrace the Fact that Social Platforms are No Longer Free 39:40 - Tip #6: Incite Conversation Using Interesting, Topical Facts. Avoiding Neutral, Shallow Messaging 39:54 - Tip #7: Paid and Organic Social Must be Integrated Into a Continuum of Activity Rather Than Operating in Silos 40:54 - Tip #8: Utilize a Multi-Step Funnel Strategy to Build First-Party Data and Audiences vis Social 41:37 - Tip #9: Social Content will Provide Immediate Value and Information within the Post Itself 41:40 - Tip #10: Leverage Newer, More Engaging Social Formats Over Standard Feeds 42:13 - Conclusion
How To Create A Social Media Calendar The Right Way
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLkJEN1VFazVYLXZz
Join us today on Live at the Hive as we’ll be discussing: 5 Types of Campaigns You Can Use To Grow Your Business Today. We'll be exploring... Using campaigns for your business Stellar copywriting formulas The 5 types of campaigns Examples of effective real-world campaign 00:00 - Introduction 00:19 - Welcome to Live at the Hive Digital Marketing from the Trenches Ep 185 - 5 Types of Campaigns You Can Use To Grow Your Business Today. 03:04 - What's New? Google Chrome Pushes back plans to phase out third-party cookies. Here's what it means for advertisers. 06:38 - Google Announces a New Ads Creative Studio 08:19 - Confirmed Google Search Spam Algorithm Update on June 23rd. 09:15 - Snapchat doubles down on its advertising offer, but will brands bite? 13:02 - Unilever, Geiko, Madewell among brands embracing new studio dedicated to TikTok strategy. 15:31 - 5 Types of Campaigns You Can Use To Grow Your Business Today. 19:07 - Brand Awareness 23:16 - Audience Creation 23:34 - Example - A boosted post for Brand Awareness 26:24 - Stellar Copywriting Formulas 28:51 - Quick Review 31:22 - Lead Generation- Drive Downloads 33:00 - example for Lead Generation 33:50 - Facebook Forms 36:33 - Example for Webinar Registration 38:11 - Contest and Offer Campaigns 39:33 - Example for Contest and Offer Campaigns 42:18 - Micro-Moment Campaigns 42:42 - Micro-Moment Types 44:05 - Example on how to use micro-moments 47:04 - Sign-off
5 Types of Campaigns You Can Use To Grow Your Business Today
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLjljVWhRd3N3WTFr
Join Dan and the bees as we dig deep into why your Facebook Ads may be failing. Timestamps 00:00 - Introduction 00:20 - Welcome to Live at the Hive Digital Marketing from the Trenches Ep 184 - What to Do When Your Facebook Ads Fail 01:34 What's new? Instagram Launches Reels Ads in All Regions 03:56 TikTok replaces YouTube as a top sponsor at VidCon, heating up a bidding war for creators 07:23 YouTube Adds New Control Options for Shorts Remixes, Tests Shorts Analytics in the Main App 09:27 Introducing Creator Mode on Your LinkedIn Profile 12:14 What to do when Your Facebook Ads fail 14:33 Top reasons your Facebook Ads may be failing 15:40 Aggresive Retargeting 18:28 Leads Funnel 23:46 Overly Broad Targeting 25:23 Be Specific and Narrow Your Audience 26:48 Cold Audiences 29:41 Not Using Audiences 30:43 Campaign Objectives 31:52 Over-Targeting 33:49 Inconsistent Messaging 34:40 Match Your Message to Your Content 36:20 Neutral Messaging, Adding No Value 37:00 Positive or Negative Sentiments 38:24 Manual Bidding 39:38 Automated Bidding 41:28 Winning with Your Facebook Ads 43:07 - Sign-off
What To Do When Your Facebook Ads Fail
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLlUzNzBzQ0hPckJB
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See What Our Clients Are Saying

  • Emilie Holmes Avatar

    I have used Honeypot's Services for one year and they have been amazing. I connected immediately to a couple of the staff that I met at a marketing event. The whole team is professional, knowledgeable and absolutely wonderful. Dan, the founder is amazing! I love that they host lunch and learn seminars. I have attended a couple and have learned so much. Anytime I have had marketing/social media questions they have been great to answer. They cater to small business and have helped get my salon's name out to the community. I highly recommend Honeypot Marketing!

    Emilie Holmes
    Founder, Sugar Savvy
  • Matthew Ross Avatar

    I've worked with Honeypot Marketing on a couple of projects with a couple of companies. It's a multi-faceted company that can handle such a wide variety of marketing services that they can help you with many types of needs. They get it. You don't have to explain things twice. And turnaround time is swift. I highly recommend them for anything marketing related. Whether it's SEO or help with a marketing presentation, e-commerce support or providing compelling guidance in content creation - give them a shout and get better.

    Matthew Ross
  • Teri Egerdeen Avatar

    We worked with Honeypot Marketing to develop our social media marketing program for some of our networking events, and it's helped us to increase attendance and awareness. We've also worked together for several years on videography projects which have allowed us to show off the true experience and value of our events.I would recommend Honeypot as a strong local agency that can help you get your marketing ideas off the ground.

    Teri Egerdeen
  • Jeremy Cummings Avatar

    Great workshop to learn more about the latest from Google. Excellent networking as well.

    Jeremy Cummings
  • Nick J McLeod Avatar

    Dan and his team are bright and talented...I refer any digital marketing to Honeypot.

    Nick J McLeod
  • Brandon Scott Avatar

    Excellent company, great staff!

    Brandon Scott

Fancy tools are only part of the equation. We are partners and experts with the most effective business marketing platforms

We are enterprise partners and specialists with the best of the best. Whether we’re setting you up for the first time or optimizing your current platform, we unlock the potential of your platform and make it perform.




Our customers and partners love us as much as we love them

Joh Keyes Honeypot Marketing testimonial

All in all, Dan’s energy, his sense of humour and his deep insights into the whole SEM world made it a joy to work with him…especially when he can take a subject like SEO and explain it to right-brain designers with the same inspiration a great leader can explain complex strategy to the rank and file

“I have worked for Dan throughout 2009 on myriad internet marketing projects spanning several multi-million dollar online properties. How can I better say that which has been said in other recommendations. Dan is truly an “SEO Magician” whose wizardry has brought our “bread and butter” sites to new levels of search engine exposure and our new sites from complete obscurity to top competitors. I can only hope some of this magic has worn off on me as well!”

“Dan is the most skilled internet marketer I’ve worked with. His grasp of SEO and all related disciplines is second to none in the industry. In our time working together, I saw Dan take our company from being fairly irrelevant in the search world, and bring it to #1 across the board. Somewhat akin to an online magician, he can conjure up company visibility and traffic like no one I’ve yet worked with. Always a pleasure to work with, Dan’s maturity in the online space and his tireless 24 hour desire to succeed put him at the top of the game.”

Sportsbook SEO

“I have followed Dan’s work for some time now and when a client of mine wanted to expand his Internet Marketing beyond SEO efforts, I immediately thought of Dan. I would highly recommend Dan’s consulting services to any site owner who is looking to increase their branding and ROI. All one has to do is take a look at the results Dan and HoneyPot Marketing, has achieved in the search engines for Bodog.com and BetUS.com to see how his knowledge can help your online business.”

Gambling and gaming SEO

I’ve always been a little skeptical of SEO guys, but Dan has opened my eyes to SEO like a blind man wanting to see Bill Gates wallet. His teamwork is superbly outstanding and 2nd to none. Three cheers for Dan!

Honeypot Marketing testimonials

“Dan is truly innovative and resourceful. He is adept at planning and implementing web strategies that will enhance the brand and notoriety of any online destination. I have learned a lot from Dan and enjoy working with him on a variety of initiatives.”

Let's Get Started! Call us now 1.800.230.2534

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