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We are a Digital Marketing, Sales & Optimization company that is changing the way businesses market and sell. We integrate your assets with our platforms, data, and exceptional people to produce measurable online sales growth. We'll design and execute your Digital Marketing Strategy leveraging these (and more) channels:

Content and inbound marketing strategies

Inbound Marketing

It's about creating great content, connecting with the right audience, engaging in a personal way, providing value to your potential customer and designing a conversion path that facilitates growth.
SEO for business

Search Engine Optimization

Search is the #1 way that your customers can find out about you, no matter the size of your business. We'll provide you with clear, actionable and effective SEO strategies.
Facebook Ads - Waterloo Digital Marketing

Facebook Advertising

Search is the #1 way that your customers can find out about you, no matter the size of your business. We'll provide you with clear, actionable and effective SEO strategies.
Social media strategy

Social Media Management

Confused about how to effectively engage with an audience? Let us show you how to use these incredibly powerful marketing and advertising channels without broadcasting in a 2-way marketplace.
Email marketing strategy

Email Marketing

Email is one of the core currencies of modern online communication. Stop "blasting" your customers and begin segmenting your communications intelligently based on their activity.
Business analytics by Honeypot

Business & Web Analytics

We believe in information over data. Beyond tracking all available metrics, we dig deep into providing thoughtful and actionable next steps as we develop your integrated marketing strategy and plan.

Let's Grow Your Business Online

Let's meet for one hour and we'll give you $150 cash towards your first Marketing Campaign or Grow Program Subscription

Let's Get Started

Meet the Honeypot Marketing Team

Watch Live at the Hive

Live at the Hive is a weekly Livestream that you can find on YouTube, Periscope and Facebook Live.

Join us every Friday afternoon on our Facebook Business Page as we explore new digital marketing trends, talk strategy, and give you the edge with powerful new marketing tools for your marketing stack.

Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up with the latest Digital Marketing trends and news.

Honeypot Marketing

At http://hny.pt we believe that marketing is drastically changing for the better and we are working to help businesses navigate that change. Marketing shouldn't harass people and software can be both easy to use and powerful.

We create inbound marketing programs that connect your business marketing efforts with your sales process, enabling your marketing & sales team to convert leads into loyal customers while maintaining strong relationships with your current customers.

Honeypot Marketing
Social media may be dominating, but email is still the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! Don't miss it.
Email Campaign Tactics To Amplify Your Black Friday & Holiday Sales
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLkE3N0RDNjRERDNBMTI3RTc=
This week we're taking a look at how to turn browsers into buyers this holiday season. With so many of us opting to shop online this year, it's shaping up to be a different type of shopping season. Dan and the Bees have some great tips for eCommerce, attracting new customers and increasing online sales that will help you end the year strong. This week we answer: What is a tripwire in marketing? What is a lead magnet? How to build brand awareness online? How to increase traffic conversions? How to convert visitors into customers? What is a customer journey? how to map out a customer journey Where do I find quality leads? How to attract qualified leads? Timestamps 2:17 How to generate brand awareness through digital marketing campaigns 2:54 Step 1: selecting your traffic source 4:53 Step 2: offer a lead magnet 6:32 Step 3: offer a tripwire 9:25 Using emails to develop a relationship with your leads 9:50 what to do if your first offer email fails 11:00 Always have an upsell 14:38 Final Step: create a return path 17:09 Storytelling is your most effective tool 17:53 Understand your customer on a personal level 21:35 Why is understanding your audience important 22:09 Mapping a strong customer journey 24:10 Plan what their journey is going to include 26:07 Customer journeys are NOT linear 27:22 Create social and search campaigns to capture leads 34:55 Double down on your local community 36:53 use contests to capture leads 38:46 Build and nurture your email lists 39:50 Leverage FOMO 42:45 Keep it simple; people like simple 44:26 Implement Engagement Tools
How to Turn Browsers Into Buyers This Holiday Season
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLjU2QjQ0RjZEMTA1NTdDQzY=
How will you prepare for the 2020 Black Friday bomb drop? Dan and the Bees discuss Black Friday marketing examples for a banner year in 2020 and what it takes to stand out in what is shaping up to be a record year in online shopping. This Week We Answer: What Are Some Marketing Trends 2020? How To Plan A Marketing Campaign? Black Friday Campaign Ideas How To Segment Your Audience? Shopify Themes To Improve Sales How To Create An Ecommerce Strategy? How To Market During Black Friday 2020? Timestamps 4:40 Two Major Trends To Keep In Mind 5:40 Microtrends You Should Pay Attention To 6:30 Microsoft Microtrend Report 8:30 Holiday Shopping Is Starting Early This Year 9:30 Start Planning Your Campaigns Now 11:38 How To Organize and Target Your Segmented Audiences 14:52 Tell Your Story 17:58 Target Your Ideal Customers 21:58 Optimize Your Ecommerce Store For Mobile 23:08 An Easy Win With Direct To Cart 25:18 Special Offers & Bundles 29:42 Map Your Offers Coupons & Bundles 32:45 Tactics To Keep In Mind When Creating An Ecommerce Store 34:27 How To Use SMS Bump On Spotify 35:55 Abandon Cart Strategy 37:31 Creative Gift Bundle Ideas 38:40 Add That Chatbot! 42:05 Plan For Customer Experience Interactions 44:38 Make Your Special Offers Visible To Your Customers 46:25 Use Black Friday To Update And Review Metrics For The Upcoming Holidays
Black Friday Marketing and eCommerce Ideas to End 2020 on a High Note
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLjI4OUY0QTQ2REYwQTMwRDI=
Don't think you need to bother with social media customer service? Think again. Find out why it's so important to have a strategy in place to be ready to help customers online when they need it. This week we answer: Is customer service important on social media? Do I need a customer service strategy? What is Customer Response Management? How to incorporate chatbots into my business strategy? Timestamps 4:07 Intro To Today's Topic 5:22 Social Media Customer Service: What is it? 6:20 Facebook merges Instagram, Facebookand WhatsApp Messaging 7:48 Rethink what customer support means 11:02 12 reasons you need a social media customer service strategy 13:40 Social media is closer to a telephone than a television 14:25 Learn to speak your target audience's language 15:30 Use your platform to educate your customers 16:04 Social media challenge-response example 17:50 Address all comments, good or bad 19:30 Basics of a challenge-response guide 22:38 Visible customer service can help your brand 26:14 How to reduce churn 33:39 Automation isn't bad; sounding automated is 37:00 Be timely, don't leave them waiting 42:59 Why listening to your customers is so important 46:56 Work smarter with chatbots!
12 Reasons You Need a Social Media Customer Service Strategy in 2020
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLjAxNzIwOEZBQTg1MjMzRjk=
As we draw closer to the close of one of the weirdest years in history, it's time to think about ending the year strong on social media. Join Dan and the Bees as they discuss the biggest changes and trends of the year. This Week We Answer How to grow your social media profiles How to grow a business's social media channels How to interact with your customers online What KPIs should you set How to develop a brand identity Time Stamps 2:53 What's new this week 2:55 Surge tips from Shopify 3:24 Kevin Indig Zero click search and SERP features 3:59 AHREFS how to master inhouse SEO 5:09 Google prioritizing local businesses with ad tools 5:29 Instagram tinkers with their UI 9:01 Hootsuite year-end trend review 9:36 Employee Activism: Works for some not everyone 12:16 How to end the year strong on social media 13:06 Tell a story 14:00 Create A Customer Persona 15:55 Fall Guys know their audience 16:37 And then there were two 17:43 Be human 21:22 Create a two-way conversation channel 22:58 Revive Dan 22:31 Why smaller businesses have the upper hand on creating authentic content 24:36 eCommerce contest tip 26:06 Why You Should Use A Natural Communication Narrative 30:04 The age-old power of doing a live stream 31:45 Review your content 32:41 Rethink how you grow your social network 36:29 Do you understand how to use social 40:22 How to use chatbots to connect with your audience 42:30 Balance your private and public conversations
Ending the Year Strong on Social Media
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLjUyMTUyQjQ5NDZDMkY3M0Y=
This week Dan and the Bees take a look at creative business and marketing tactics that can make your business stand out in uncertain times. We're quickly getting closer to the holidays, and now is the time to get prepared for the rush. Using these eight strategies, any business can make a pivot to overcome whatever challenges they face. What's important is to have an idea of the current pain points your target audience has and develop a strategy to address these new priorities. Finally, we need to rethink how business is done; from extending what services you offer to redefine what the norm in your industry is, these pivots might change the market's state forever, and it's not a bad thing! This week we answer How can a small business pivot effectively? How has COVID affected the Canadian market? Examples of pivoting done right How can businesses prepare for a potential second wave? How do you effectively communicate with your target audience? What can a small business do to pivot? Timestamps 1:15 What's new 1:30 Tik Tok Cancelled states side 4:55 Google Ads is holding important data 8:20 Yelp Data shows Impact of COVID 10:52 RBC Small Business Pivot Guide 12:11 The benefits of working from home 14:00 How have Canadian purchasing choices changed during COVID 14:45 How broadcasters are adapting to the new normal 15:19 How travel decisions have evolved 16:36 How your customers are thinking and feeling 17:45 How has Canadian global trade being affected 18:43 Take social media seriously 20:23 8 creative ways your small business can pivot 20:47 Social media is a communication tool, use it to talk WITH your audience 21:58 Don't sleep on Shopify! 23:05 Be more authentic with your messaging; show your personality! 24:24 Pivot example: Esports summer camp 26:32 Pivot example: PE @ home with Coach Joe 29:47 Pivot example: Three Babes Bake Shop 33:39 Pivot example: Punchpass 35:10 Pivot example: Canadian Shield 37:33 New normal means new way to do business 38:15 How ghost kitchens are revolutionizing the restaurant industry 41:27 Real Food For Real Kids is real good 45:03 Don't rely on a safe pivot, align it with your strategy
Creative Business & Marketing Tactics That Can Make Your Business Stand Out In Uncertain Times
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLjA5MDc5NkE3NUQxNTM5MzI=
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See What Our Clients Are Saying

  • Emilie Holmes Avatar

    I have used Honeypot's Services for one year and they have been amazing. I connected immediately to a couple of the staff that I met at a marketing event. The whole team is professional, knowledgeable and absolutely wonderful. Dan, the founder is amazing! I love that they host lunch and learn seminars. I have attended a couple and have learned so much. Anytime I have had marketing/social media questions they have been great to answer. They cater to small business and have helped get my salon's name out to the community. I highly recommend Honeypot Marketing!

    Emilie Holmes
    Founder, Sugar Savvy
  • Matthew Ross Avatar

    I've worked with Honeypot Marketing on a couple of projects with a couple of companies. It's a multi-faceted company that can handle such a wide variety of marketing services that they can help you with many types of needs. They get it. You don't have to explain things twice. And turnaround time is swift. I highly recommend them for anything marketing related. Whether it's SEO or help with a marketing presentation, e-commerce support or providing compelling guidance in content creation - give them a shout and get better.

    Matthew Ross
  • Teri Egerdeen Avatar

    We worked with Honeypot Marketing to develop our social media marketing program for some of our networking events, and it's helped us to increase attendance and awareness. We've also worked together for several years on videography projects which have allowed us to show off the true experience and value of our events.I would recommend Honeypot as a strong local agency that can help you get your marketing ideas off the ground.

    Teri Egerdeen
  • Jeremy Cummings Avatar

    Great workshop to learn more about the latest from Google. Excellent networking as well.

    Jeremy Cummings
  • Nick J McLeod Avatar

    Dan and his team are bright and talented...I refer any digital marketing to Honeypot.

    Nick J McLeod
  • Brandon Scott Avatar

    Excellent company, great staff!

    Brandon Scott

Fancy tools are only part of the equation. We are partners and experts with the most effective business marketing platforms

We are enterprise partners and specialists with the best of the best. Whether we’re setting you up for the first time or optimizing your current platform, we unlock the potential of your platform and make it perform.




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Joh Keyes Honeypot Marketing testimonial

All in all, Dan’s energy, his sense of humour and his deep insights into the whole SEM world made it a joy to work with him…especially when he can take a subject like SEO and explain it to right-brain designers with the same inspiration a great leader can explain complex strategy to the rank and file

“I have worked for Dan throughout 2009 on myriad internet marketing projects spanning several multi-million dollar online properties. How can I better say that which has been said in other recommendations. Dan is truly an “SEO Magician” whose wizardry has brought our “bread and butter” sites to new levels of search engine exposure and our new sites from complete obscurity to top competitors. I can only hope some of this magic has worn off on me as well!”

“Dan is the most skilled internet marketer I’ve worked with. His grasp of SEO and all related disciplines is second to none in the industry. In our time working together, I saw Dan take our company from being fairly irrelevant in the search world, and bring it to #1 across the board. Somewhat akin to an online magician, he can conjure up company visibility and traffic like no one I’ve yet worked with. Always a pleasure to work with, Dan’s maturity in the online space and his tireless 24 hour desire to succeed put him at the top of the game.”

Sportsbook SEO

“I have followed Dan’s work for some time now and when a client of mine wanted to expand his Internet Marketing beyond SEO efforts, I immediately thought of Dan. I would highly recommend Dan’s consulting services to any site owner who is looking to increase their branding and ROI. All one has to do is take a look at the results Dan and HoneyPot Marketing, has achieved in the search engines for Bodog.com and BetUS.com to see how his knowledge can help your online business.”

Gambling and gaming SEO

I’ve always been a little skeptical of SEO guys, but Dan has opened my eyes to SEO like a blind man wanting to see Bill Gates wallet. His teamwork is superbly outstanding and 2nd to none. Three cheers for Dan!

Honeypot Marketing testimonials

“Dan is truly innovative and resourceful. He is adept at planning and implementing web strategies that will enhance the brand and notoriety of any online destination. I have learned a lot from Dan and enjoy working with him on a variety of initiatives.”

Let's Get Started! Call us now 1.800.230.2534

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