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We are a Digital Marketing, Sales & Optimization company that is changing the way businesses market and sell. We integrate your assets with our platforms, data, and exceptional people to produce measurable online sales growth. We'll design and execute your Digital Marketing Strategy leveraging these (and more) channels:

Content and inbound marketing strategies

Inbound Marketing

It's about creating great content, connecting with the right audience, engaging in a personal way, providing value to your potential customer and designing a conversion path that facilitates growth.
SEO for business

Search Engine Optimization

Search is the #1 way that your customers can find out about you, no matter the size of your business. We'll provide you with clear, actionable and effective SEO strategies.
Facebook Ads - Waterloo Digital Marketing

Facebook Advertising

We'll help your business use Facebook and Instagram to reach your customers.
Social media strategy

Social Media Management

Confused about how to effectively engage with an audience? Let us show you how to use these incredibly powerful marketing and advertising channels without broadcasting in a 2-way marketplace.
Email marketing strategy

Email Marketing

Email is one of the core currencies of modern online communication. Stop "blasting" your customers and begin segmenting your communications intelligently based on their activity.
Business analytics by Honeypot

Business & Web Analytics

We believe in information over data. Beyond tracking all available metrics, we dig deep into providing thoughtful and actionable next steps as we develop your integrated marketing strategy and plan.

Let's Grow Your Business Online

Let's meet for one hour and we'll give you $150 cash towards your first Marketing Campaign or Grow Program Subscription

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Meet the Honeypot Marketing Team

Watch Live at the Hive

Live at the Hive is a weekly Livestream that you can find on YouTube, Periscope and Facebook Live.

Join us every Friday afternoon on our Facebook Business Page as we explore new digital marketing trends, talk strategy, and give you the edge with powerful new marketing tools for your marketing stack.

Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up with the latest Digital Marketing trends and news.

Honeypot Marketing

At https://hny.pt we believe that marketing is drastically changing for the better and we are working to help businesses navigate that change. Marketing shouldn't harass people and software can be both easy to use and powerful.

We create inbound marketing programs that connect your business marketing efforts with your sales process, enabling your marketing & sales team to convert leads into loyal customers while maintaining strong relationships with your current customers.

Honeypot Marketing
SEO is quite often misunderstood, so this week we're going to take a deep dive into how to use SEO and content marketing to power your business growth. You don't need to be a wizard to figure it out, and we'll explain why. Timestamps: 00:13 - Welcome to Live at the Hive Digital Marketing from the Trenches Ep 179- How to Use SEO & Content Marketing to Power Your Business Growth 01:32 - What's New? Instagram Announces New Features for Creators to Make Money 04:20 - TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image 06:09 - Four Reasons Why Brands Need to Partner with E-Commerce Sites 14:18 - How to Use SEO & Content Marketing to Power Your Business Growth 18:00 - What is SEO? 18:55 - The 3 Pilars of SEO 20:54 - Where Does SEO Fit In? 20:45 - Why You Don't Create Content for Search Engines 27:05 - The Content Process 30:58 - The Content Process - Customer Personas 34:21 - The Content Process - Creating the Content 35:38 - Prioritize Quality of your Content over Rankings 38:02 - Optimizing Your Content for SEO 39:10 - Practical SEO 40:36 - How to Optimize Your Content 46:30 - Conclusion 47:10 - Signoff
How to Use SEO and Content Marketing To Power Your Business Growth
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLkRjQzV0Q2Q3U2ZR
On this week’s edition of Live at the Hive Digital Marketing from the Trenches, we’ll be discussing How to Create Live Video Content That Will Keep Your Viewers Engaged & Coming Back For More. Some topics we’ll be covering include: - Why you should be going Live. - The benefits of Live Streaming? - How to set up a Live Stream. - Keys to a successful live stream. - Promotion and Distribution. - Optimizing for Growth. - Re-purposing for near endless quality content. Timestamps: 00:00 - Welcome to Live at the Hive Digital Marketing from the Trenches Ep 178 - How to Create Live Video Content That Will Keep Your Viewers Engaged & Coming Back For More 00:12 - Intro 01:19 - Intro: How to Create Live Video Content That Will Keep Your Viewers Engaged & Coming Back For More 03:38 - What's New? Instagram Announces New Features for Creators to Make Money 06:30 - What's New? Tiktok pitches brands on "community-based commerce" while pushing past Gen Z image 10:49 - What's New? 96% of iPhone users have opted out of app tracking since iOS 14.5 launched 12:42 - What's New? Marketing Rumour- Apple Launching Their Own Search Engine 13:11 - What's New? Wayfair Example 15:15 - Live at the Hive Overview 18:10 - How to Create Live Video Content That Will Keep Your Viewers Engaged & Coming Back For More 19:40 - What are the benefits of live streaming? 20:22 - Why Businesses Should Consider Live Streaming 24:34 - Is It Hard to Set up? What tools can you use? 25:38 - Live Steaming As A Content Marketing Strategy 27:22 - Live Streaming Tools 31:10 - What platforms can you use? 33:36 - What makes a successful live stream? - Pre-show / Setup 35:42 - What makes a successful live stream? - During the show 39:40 - What makes a successful live stream? - Grow your brand 39:54 - How Do You Promote? 44:57 - How Do You Optimize? 47:55 - How do you repurpose the content? 49:31 - Conclusion 50:31 - Live Streaming Tips 56:25 - Signoff
How to Create Live Video Content That Will Keep Your Viewers Engaged and Coming Back For More
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLmJheWtubEZwLTA4
Acquiring new leads is no easy task, so we've put together a list of 10 awesome lead magnet examples to help you generate those elusive leads and build brand awareness. Timestamps: 00:00 Welcome to Live at the Hive Digital Marketing from the Trenches ep 177 - 10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness 01:00 What's new Facebook Advertising sales boost 46% 04:05 Google Core Web Vitals Update 06:30 Small Business Signage War Goes Viral! 08:10 New Bee Mei introduces herself! 09:00 Lead Magnets and why they're important 11:25 The sales journey and top of the funnel lead magnets  14:30 The different types of lead magnets 15:05 Checklists 19:25 Guides 24:10 Case Studies 26:50 Surveys and Assessments 30:10 Quizzes 33:15 Calculators 36:55 Reports 39:10 Contests 42:35 Demos and free trials 45:15 Photography 47:45 Wrap up
10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLlhGOU9XcmFhanRB
Let's talk influencer relationships and collaborations, and opening the floor to two-way conversations and community building! Timestamps: 00:00 - Welcome to Live at the Hive Digital Marketing from the Trenches ep 176 How to Create Influencer Relationships and Collaborations to Grow your Community 00:13 - Intro 00:35 - Live @ The Hive Episode 176 02:40 - What's New? Branded content, influencer marketing make up biggest slice of digital ad budgets 05:10 - Daily Mail sues Google over search rankings 08:54 - How to Create Influencer Relationships and Collaborations to Grow your Community 12:37 - What is an Influencer? 16:13 - #TeamTrees 18:18 - Why Use Influencer Marketing & Collaborations 21:16 - Case Study: The Sorry Girls 24:08 - Who are we? 24:22 - Why Engagement is More Important Than Follower Count 28:38 - Generating Engagement Beyond your Follower Count 33:03 - Best Time to Post 34:51 - Tools you Can Use to Find Influencers 37:57 - Tools you Can Use to Find Influencers - Influencer.co 38:38 - Tools you Can Use to Find Influencers - Brand Collabs Manager 39:05 - How to Nurture Relationships 42:57- Level of Influencer 43:58 - Reaching Out on Instagram 44:49 - Reaching Out on Facebook 44:56 - Measuring your KPI's 45:36 - Understanding your Goals 46:15 - Conclusion 48:05 - Signoff
How to Create Influencer Relationships and Collaborations to Grow your Community
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLnplTXBHNXNxYUYw
Have you noticed that social media has taken over the internet, and is now the current state of the internet? Add to that video is taking over all of these platforms. But it's not traditional video, it's all about social video. Timestamps: 00:00 - Welcome to Live at the Hive Digital Marketing from the Trenches ep 175 How to Create Social Videos & Memes That Will Delight Your Audience. 00:12 - Intro 01:35 - What's New? Brands could lose fickle Gen Zers over poor digital experiences 03:37 - What's New? Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options 06:57 - What's New? Why referrals from friends are still key in the digital world 09:27 - How to Create Social Videos & Memes That Will Delight Your Audience 09:46 - How to Create Social Videos That Will Delight Your Audience 10:37 - Social Video Statistics 12:05 - Why use Social Video? 21:28 - Why use Memes for Social? 22:56 - Tips for Creating Social Media Videos 28:39 - Tools for Creating Social Video 32:41 - TNR Doors Video Example 34:32 - Creating Social Video From Long Form Content 36:12 - Real Life Meme Examples – 5MinuteLife 39:32 - Video Example 39:56 - Creating Content for Different Platforms 44:12 - Signoff
How to Create Social Videos & Memes That Will Delight Your Audience
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLmtueXNYWDRTNTZJ
This week Dan and the Bees are diving into building customer loyalty - with strategies, examples, and tips you can use to get started right now. Timestamps: 0:12 - Intro 1:14 - Customer Loyalty 3:54 - What's New? Nearly half of execs expect social marketing budgets to double in next 3 years, study finds 7:17 - White Claw, a brand built on social buzz, focuses on fans in first global campaign 10:54 - Facebook Analytics is going away 13:37 - Building Customer Loyalty: Strategies, Examples & Tips 15:35 - What is a Brand? 19:12 - Building Customer Loyalty that Lasts 26:10 - Ask Nicely 30:05 - Field Notes 32:36 - Incentive, Review & Referral Platforms 33:48 - Dan's Anecdote 37:40 - Two Way Interactions with Brands 42:23 - Customer Messaging - Managing Messaging Data 41:35 - Example – Stake 44:33 - Case Study – Chef on Call 47:22 - Sign Off
Building Customer Loyalty: Strategies, Examples & Tips
YouTube Video VVV6RXFZcTR2NzhmbjZQVFZhNkswTzZnLktDckZQQzVwX3VV
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See What Our Clients Are Saying

  • Emilie Holmes Avatar

    I have used Honeypot's Services for one year and they have been amazing. I connected immediately to a couple of the staff that I met at a marketing event. The whole team is professional, knowledgeable and absolutely wonderful. Dan, the founder is amazing! I love that they host lunch and learn seminars. I have attended a couple and have learned so much. Anytime I have had marketing/social media questions they have been great to answer. They cater to small business and have helped get my salon's name out to the community. I highly recommend Honeypot Marketing!

    Emilie Holmes
    Founder, Sugar Savvy
  • Matthew Ross Avatar

    I've worked with Honeypot Marketing on a couple of projects with a couple of companies. It's a multi-faceted company that can handle such a wide variety of marketing services that they can help you with many types of needs. They get it. You don't have to explain things twice. And turnaround time is swift. I highly recommend them for anything marketing related. Whether it's SEO or help with a marketing presentation, e-commerce support or providing compelling guidance in content creation - give them a shout and get better.

    Matthew Ross
  • Teri Egerdeen Avatar

    We worked with Honeypot Marketing to develop our social media marketing program for some of our networking events, and it's helped us to increase attendance and awareness. We've also worked together for several years on videography projects which have allowed us to show off the true experience and value of our events.I would recommend Honeypot as a strong local agency that can help you get your marketing ideas off the ground.

    Teri Egerdeen
  • Jeremy Cummings Avatar

    Great workshop to learn more about the latest from Google. Excellent networking as well.

    Jeremy Cummings
  • Nick J McLeod Avatar

    Dan and his team are bright and talented...I refer any digital marketing to Honeypot.

    Nick J McLeod
  • Brandon Scott Avatar

    Excellent company, great staff!

    Brandon Scott

Fancy tools are only part of the equation. We are partners and experts with the most effective business marketing platforms

We are enterprise partners and specialists with the best of the best. Whether we’re setting you up for the first time or optimizing your current platform, we unlock the potential of your platform and make it perform.




Our customers and partners love us as much as we love them

Joh Keyes Honeypot Marketing testimonial

All in all, Dan’s energy, his sense of humour and his deep insights into the whole SEM world made it a joy to work with him…especially when he can take a subject like SEO and explain it to right-brain designers with the same inspiration a great leader can explain complex strategy to the rank and file

“I have worked for Dan throughout 2009 on myriad internet marketing projects spanning several multi-million dollar online properties. How can I better say that which has been said in other recommendations. Dan is truly an “SEO Magician” whose wizardry has brought our “bread and butter” sites to new levels of search engine exposure and our new sites from complete obscurity to top competitors. I can only hope some of this magic has worn off on me as well!”

“Dan is the most skilled internet marketer I’ve worked with. His grasp of SEO and all related disciplines is second to none in the industry. In our time working together, I saw Dan take our company from being fairly irrelevant in the search world, and bring it to #1 across the board. Somewhat akin to an online magician, he can conjure up company visibility and traffic like no one I’ve yet worked with. Always a pleasure to work with, Dan’s maturity in the online space and his tireless 24 hour desire to succeed put him at the top of the game.”

Sportsbook SEO

“I have followed Dan’s work for some time now and when a client of mine wanted to expand his Internet Marketing beyond SEO efforts, I immediately thought of Dan. I would highly recommend Dan’s consulting services to any site owner who is looking to increase their branding and ROI. All one has to do is take a look at the results Dan and HoneyPot Marketing, has achieved in the search engines for Bodog.com and BetUS.com to see how his knowledge can help your online business.”

Gambling and gaming SEO

I’ve always been a little skeptical of SEO guys, but Dan has opened my eyes to SEO like a blind man wanting to see Bill Gates wallet. His teamwork is superbly outstanding and 2nd to none. Three cheers for Dan!

Honeypot Marketing testimonials

“Dan is truly innovative and resourceful. He is adept at planning and implementing web strategies that will enhance the brand and notoriety of any online destination. I have learned a lot from Dan and enjoy working with him on a variety of initiatives.”

Let's Get Started! Call us now 1.800.230.2534

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