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We are a Digital Marketing, Sales & Optimization company that is changing the way businesses market and sell. We integrate your assets with our platforms, data, and exceptional people to produce measurable online sales growth. We'll design and execute your Digital Marketing Strategy leveraging these (and more) channels:

Content and inbound marketing strategies

Inbound Marketing

It's about creating great content, connecting with the right audience, engaging in a personal way, providing value to your potential customer and designing a conversion path that facilitates growth.
SEO for business

Search Engine Optimization

Search is the #1 way that your customers can find out about you, no matter the size of your business. We'll provide you with clear, actionable and effective SEO strategies.
Facebook Ads - Waterloo Digital Marketing

Facebook Advertising

Search is the #1 way that your customers can find out about you, no matter the size of your business. We'll provide you with clear, actionable and effective SEO strategies.
Social media strategy

Social Media Management

Confused about how to effectively engage with an audience? Let us show you how to use these incredibly powerful marketing and advertising channels without broadcasting in a 2-way marketplace.
Email marketing strategy

Email Marketing

Email is one of the core currencies of modern online communication. Stop "blasting" your customers and begin segmenting your communications intelligently based on their activity.
Business analytics by Honeypot

Business & Web Analytics

We believe in information over data. Beyond tracking all available metrics, we dig deep into providing thoughtful and actionable next steps as we develop your integrated marketing strategy and plan.

Let's Grow Your Business Online

Let's meet for one hour and we'll give you $150 cash towards your first Marketing Campaign or Grow Program Subscription

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Meet the Honeypot Marketing Team

Watch Live at the Hive

Live at the Hive is a weekly Livestream that you can find on YouTube, Periscope and Facebook Live.

Join us every Friday afternoon on our Facebook Business Page as we explore new digital marketing trends, talk strategy, and give you the edge with powerful new marketing tools for your marketing stack.

Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up with the latest Digital Marketing trends and news.

Honeypot Marketing

At http://hny.pt we believe that marketing is drastically changing for the better and we are working to help businesses navigate that change. Marketing shouldn't harass people and software can be both easy to use and powerful.

We create inbound marketing programs that connect your business marketing efforts with your sales process, enabling your marketing & sales team to convert leads into loyal customers while maintaining strong relationships with your current customers.

Honeypot Marketing


Dan, Matt, and Ivan will be diving into creative digital marketing campaigns to inspire your next campaign. The Bees will be including great examples from local businesses across Ontario and analyzing how the campaigns performed, why they were successful, how they can be improved, and the key takeaways. This week we're answering: * How to set up your digital presence regardless of your size? * Why Unilever, Honda, Verizon and others are pulling ads from Facebook? * Google now auto-deletes location data after 18 months. What does this mean? * What is Digital Main Street and why is it so great for small businesses? * How much information is too much information? * Who is All Things Tea? * What is All Things Tea doing well? * What are some Opportunities for All Things Tea? * Who is Berry Hill? * What is Berry Hill doing well? * What are some Opportunities for Berry Hill? * Who is Dotsy's Entertainment Company & Costume Shop? * What is Dotsy's doing well? * What are some Opportunities for Dotsy's? * Who is Four All Ice Cream? * What is Four All doing well? * What are some Opportunities for Four All? * Who is Zero Waste Bulk? * What is Zero Waste Bulk doing well? * What are some Opportunities for Zero Waste Bulk? Timestamp shortcuts: 3:15 Unilever, Honda, Verizon pulling ads from Facebook 6:05 Google will now auto-delete your location history after 18 months 9:16 Digital Main Street initiative overview for small businesses 13:05 How much information is too much information? 14:37 Intro to local business case studies 15:14 All Things Tea introduction 16:24 What is All Things Tea doing well? 19:03 Opportunities for All Things Tea 24:55 Berry Hill introduction 25:25 What is Berry Hill doing well? 26:11 Opportunities for Berry Hill 28:21 Revival By Martin & Co examples of high-quality photography branding 29:22 Opportunities for Berry Hill - continued 30:50 Dotsy's Entertainment Company & Costume Shop introduction 31:38 What is Dotsy's doing well? 33:52 What are some Opportunities for Dotsy's? 38:15 Four All Ice Cream introduction 39:02 What is Four All doing well? 41:25 What are some Opportunities for Four All? 47:05 Zero Waste Bulk introduction 47:57 What is Zero Waste Bulk doing well? 48:30 What are some Opportunities for Zero Waste Bulk? 52:40 Nerd Talk! Visit us at www.honeypotmarketing.com

Creative Digital Marketing Campaigns To Inspire Your Next Campaign. Live at the Hive Episode 136

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This week Dan Nedelko, Matt Stefanich, and Justin Maciel are talking about the foundations of a successful digital marketing plan, and they have a ton of great tips for you. Now that the economy is getting "re-started" it's time for businesses of all sizes to take a serious look at their Digital Marketing Plans. There are many parts to this puzzle, and today we're focusing on 5 foundational elements of a successful online presence. This week we're answering: * How and where you can get customer reviews? * Why are customer reviews important? * How negative reviews can help your business grow and evolve? * When should you ask for a review? * What are local citations? * Why does consistency matter so much? * Why is Google My Business so important? * Google Ads - are they as scary as they seem? * How do you make Google Ads work for you? * Why is it important to use landing pages? * What are the different types of Google Ads, and where can you find resources? * How has COVID-19 affected the cost of Facebook and Instagram ads? * Why does organic content often perform better than overly produced ads? * What are the benefits of Story Ads on Facebook and Instagram? * What the heck is Ad Blindness? * How do you make great social media content and use it to grow your reach? Time stamp shortcuts: 2:45 The 5 Foundations of A Digital Marketing Plan 3:59 Customer Reviews 5:56 Review Sites You Should Keep On Your Radar 7:14 Why Your Reviews Matter More Than Ever Before 8:44 Negative Reviews Aren't Always Bad 10:58 Casual Reviews 11:37 Utilizing Tools To Increase Your Touchpoints 13:26 Get Realistic Reviews By Asking Realistic Questions 17:26 The Foundation Five: All The Tools You Need To Grow Your Business 18:46 Citations: What Are They? 21:05 Having Consistent Listings Is Key 22:47 Why You Need To Get On Google My Business 24:05 Google Ads - Not As Scary As You Think 25:48 How To Do Google Ads The Right Way 28:39 Why Lean Landing Pages Work 30:00 Types Of Google Ads 31:35 Facebook & Instagram Ads price decrease up to 30-40% during lockdown 33:08 Effective Facebook Ads Need To Feel Organic 36:09 Facebook & Instagram Story Ads 38:49 Ad Blindness is REAL 39:11 Social Media Content Creation & Publishing 41:58 Don't Over Produce Your Social Content Visit us at www.honeypotmarketing.com

The Foundations of a Digital Marketing Plan for Business

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This week Dan Nedelko, Matt Stefanich and April McCall take a look at how to build an effective B2B customer journey! There’s no one-size-fits-all answer for how to find success in B2B marketing. However, one thing that always matters is the customer experience understanding this process is the key to building successful relationships. This week we're answering: * What is Business-to-Business Marketing? * What is a Customer Journey Map? * What is Flywheel Marketing? * Why is Flywheel Marketing so important? * How can you develop relationships using good Digital Marketing? * Why Sales & Marketing really need to work together. * Why quality Content is Key to success. * How IKEA got their customer journey right. * Why the linear Funnel is Dead. Long live the non-linear Funnel! * How to create, identify and enable your Internal Champions. * How to Lead Score and Tag properly. Time stamp shortcuts: 4:20 B2B: There's still a C in there! 7:22 Flywheel Marketing vs The Funnel 9:35 Breaking Down Stages Customer Journey Flywheel 10:15 Why marketers and sales should be connected 13:12 Creating an Effective Customer Journey 14:40 How to Create A Customer Journey Map 18:09 Customers are people, not demographics 19:30 Appeal to your customers personally, not as a label 20:19 Take the customer journey yourself 23:45 Why a linear journey isn't realistic 25:28 Content Marketing is key to a compelling customer journey 29:58 Touchpoints and relationship to sales 31:25 Realistic (and wild) Customer Journey 33:02 Identify Your Champion 35:01 Ikea Customer Journey Example 37:24 Activation Funnel - Lead Scoring + Customer Journey 42:23 Content Anchors to facilitate the customer journey Visit us at www.honeypotmarketing.com

How to Build a B2B Customer Journey in 2020 : Digital Marketing from the Trenches Live at the Hive

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Creating Webinars is one thing. You also need to promote your webinar to both your existing and potential leads. In this episode of Digital Marketing from the Trenches : Live at the Hive Dan, Matt and Miguel dig into the details of a successful Webinar Promotion funnel that you can use multiple times (while optimizing) to ensure your webinars are converting and engaging your leads at the highest possible rates. Some of the questions we'll answer: * What is the best Webinar platform to use? * What's the difference between meeting and webinar platforms? * How to do I keep my audience engaged throughout the webinar? * How can I use email segmentation to engage my webinar prospects without annoying or spamming them? * How can I structure my Webinar to ensure my audience is getting the most value for their time spent in my webinar? Time stamp shortcuts: 00:48 Today's topics 2:27 Why Webinars? 3:38 WebinarJam 6:57 Engage Webinars 7:14 Accessibility 7:36 Zoom 9:55 Why you should use webinars to generate leads (& who's doing it right) 12:07 Generating Higher Quality Leads 16:01 Frequency is Key 17:43 How to use Webinars to Supplement your Content Marketing 21:17 Webinar Strategy 23:32 Partnership Collaborations 25:33 Creating a Webinar format with Engagement in Mind 26:09 Webinar Promotional Email Plan 29:06 Quick Tip 30:27 Webinar Email Cadence 33:25 Unpacking Email Cadence 33:55 Creating Countdown timers for urgency with Deadline Funnel 34:40 Keeping things Simple 35:04 Importance of Webinars 35:45 Webinar Hosting Tips 38:15 Learning from YouTubers 39:06 Why you should have polls in your Webinar 40:07 Use humour within your webinar 41:23 Wrap up – Webinar Formats and Strategies

Webinar Marketing : How to Create, Structure and Promote a Webinar Program

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5:49 Gary V Article 7:15 social media is a place where you should be connecting instead of broadcasting 9:10 Difference between large following vs an engaged community 12:04 Content Pyramid example 14:13 building a content library 14:35 Engage and distribute content through social media community 15:20 Honeypot Content Pyramid 16:30 Don' be shy with your business story 17:55 Community involvement as a story to tell 18:20 Your Covid-19 story 20:08 Tip: Make as much content as you consume 21:11 - Content Ideas: document your life 22:33 - example of using TikTok to boost organic reach 24:20 - Using IG story as an engagement method 25:10 - FB groups as a tool to cut through the noise 26:11 - Don't be afraid of using a modest boost strategy on social 28:20 - Why TikTok is on fire 28:44 - Growth Hack for LinkedIn 29:49 - integrate other's people's content and tag them 30:55 - Social and developing a community 31:35 - Main Stream Media Vs The Power Of The Influencer 33:22 - 3 examples of Brand Storytelling 35:18 - You can create these brand videos easily 38:27 - How storytelling increases conversions 40:09 - B2B example of thinking outside the box to tell your story 43:40 - Easy Ideas for brand marketing content you can do today!

Cutting Through the Noise Using Social Storytelling

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Getting Ready to Get Back to the New Normal, Let's Plan For The Rush. Strategies, Tactics and Tips for Businesses to Prepare for the new Normal. 7:20 Getting back to the new normal 8:20 What's on today's plate 8:48 Your PPC approach During COVID-19 9:25 How to Adjust your PPC strategy During COVID 11:35 A look at businesses that are thriving 11:57 Looking at the increased use of YoutTube and Twitch 13:46 Get your name out there and into consideration! 15:00 Local Example of Pivoting your business 16:13 Don't Freeze up, Adapt 16:27 Lower CPV means your budget will go further 17:13 How to use Geo-targeting as a local business 18:00 What your ads should be targeting 18:49 example of local distillery pivoting 19:55 Adjusting your messaging and context is key 21:35 Shopify's New Pos 27:00 Brand narrative evolution 28:50 Self-awareness of a brand 29:50 Don't be scared to update your messaging 33:22 What tactics you use to prepare for the new normal 36:00 Consideration Can Be Enough For Now! 37:46 Pivot your sales team to retention 38:27 Embrace Social!

Digital Marketing from the Trenches – Live at the Hive ep 130

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  • Emilie Holmes Avatar


    I have used Honeypot’s Services for one year and they have been amazing. I connected immediately to a couple of the staff that I met at a marketing event. The whole team is professional, knowledgeable and absolutely wonderful. Dan, the founder is amazing! I love that they host lunch and learn seminars. I have attended a couple and have learned so much. Anytime I have had marketing/social media questions they have been great to answer. They cater to small business and have helped get my salon’s name out to the community. I highly recommend Honeypot Marketing!

    Emilie Holmes

    Founder, Sugar Savvy

  • Matthew Ross Avatar


    I’ve worked with Honeypot Marketing on a couple of projects with a couple of companies. It’s a multi-faceted company that can handle such a wide variety of marketing services that they can help you with many types of needs. They get it. You don’t have to explain things twice. And turnaround time is swift. I highly recommend them for anything marketing related. Whether it’s SEO or help with a marketing presentation, e-commerce support or providing compelling guidance in content creation – give them a shout and get better.

    Matthew Ross

  • Teri Egerdeen Avatar


    We worked with Honeypot Marketing to develop our social media marketing program for some of our networking events, and it’s helped us to increase attendance and awareness. We’ve also worked together for several years on videography projects which have allowed us to show off the true experience and value of our events.I would recommend Honeypot as a strong local agency that can help you get your marketing ideas off the ground.

    Teri Egerdeen

  • Jeremy Cummings Avatar


    Great workshop to learn more about the latest from Google. Excellent networking as well.

    Jeremy Cummings

  • Nick J McLeod Avatar


    Dan and his team are bright and talented…I refer any digital marketing to Honeypot.

    Nick J McLeod

  • Brandon Scott Avatar


    Excellent company, great staff!

    Brandon Scott

Fancy tools are only part of the equation. We are partners and experts with the most effective business marketing platforms

We are enterprise partners and specialists with the best of the best. Whether we’re setting you up for the first time or optimizing your current platform, we unlock the potential of your platform and make it perform.

Our customers and partners love us as much as we love them

Joh Keyes Honeypot Marketing testimonial

All in all, Dan’s energy, his sense of humour and his deep insights into the whole SEM world made it a joy to work with him…especially when he can take a subject like SEO and explain it to right-brain designers with the same inspiration a great leader can explain complex strategy to the rank and file

“I have worked for Dan throughout 2009 on myriad internet marketing projects spanning several multi-million dollar online properties. How can I better say that which has been said in other recommendations. Dan is truly an “SEO Magician” whose wizardry has brought our “bread and butter” sites to new levels of search engine exposure and our new sites from complete obscurity to top competitors. I can only hope some of this magic has worn off on me as well!”

“Dan is the most skilled internet marketer I’ve worked with. His grasp of SEO and all related disciplines is second to none in the industry. In our time working together, I saw Dan take our company from being fairly irrelevant in the search world, and bring it to #1 across the board. Somewhat akin to an online magician, he can conjure up company visibility and traffic like no one I’ve yet worked with. Always a pleasure to work with, Dan’s maturity in the online space and his tireless 24 hour desire to succeed put him at the top of the game.”

Sportsbook SEO

“I have followed Dan’s work for some time now and when a client of mine wanted to expand his Internet Marketing beyond SEO efforts, I immediately thought of Dan. I would highly recommend Dan’s consulting services to any site owner who is looking to increase their branding and ROI. All one has to do is take a look at the results Dan and HoneyPot Marketing, has achieved in the search engines for Bodog.com and BetUS.com to see how his knowledge can help your online business.”

Gambling and gaming SEO

I’ve always been a little skeptical of SEO guys, but Dan has opened my eyes to SEO like a blind man wanting to see Bill Gates wallet. His teamwork is superbly outstanding and 2nd to none. Three cheers for Dan!

Honeypot Marketing testimonials

“Dan is truly innovative and resourceful. He is adept at planning and implementing web strategies that will enhance the brand and notoriety of any online destination. I have learned a lot from Dan and enjoy working with him on a variety of initiatives.”

Let's Get Started! Call us now 1.800.230.2534

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