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Marketing for Practices of all sizes

Health, Therapy & Wellness Marketing

Benefit from our proven roadmap that builds your brand, brings you new client opportunities, and grows your practice.

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Built for Healthcare Professionals

Run your practice while your dedicated team builds qualified inbound leads that turn into long-term patients.

Attract and Acquire New Patients

Proven digital marketing strategies that effectively attract and acquire new patients for therapy and wellness practices

Increase client Satisfaction

Develop engaging content that turn clients into advocates willing to provide reviews and referrals that will grow your practice.

Make Your Practice Stand Out

Leverage data-driven insights and innovative techniques to enhance your online presence and patient engagement

Some of our Work

Stone Silo Counselling and Wellness
Marketing for Medical and Healthcare Professionals

Trusted by Healthcare Practitioners of all Types and Sizes

We don’t just talk the talk. We walk the walk.

From startup practices to multi-location enterprises, we focus on sustainable long-term growth through sales and marketing strategies that will grow your business.

We’ve grown practices in the USA, Canada and worldwide through customized programs based on real-world successes. From Advertising to content , local ranking optimizations and bespoke content that will engage your clients, our team has depth of experience in the health and wellness world.

Want to see some of our most effective marketing programs for medical and health care professionals?

Effective and Compliant Wellness and Medical Practice Marketing

A general guideline is to allocate 5-10% of your practice’s gross revenue to marketing efforts. However, this can vary depending on the practice’s size, location, and growth goals. Newer practices or those in competitive areas might need to invest up to 25% of gross revenue to establish a strong market presence.

Yes, social media can be a powerful tool for physicians to engage with patients, share health information, and build a community around their practice. Platforms like Facebook, Instagram, and LinkedIn can be used to post educational content, updates about the practice, and patient testimonials, thereby enhancing patient trust and loyalty.

Traditional marketing includes methods like print ads, direct mail, and radio spots, which can reach a broad audience but may not be as targeted. Digital marketing, on the other hand, involves online strategies such as search engine optimization (SEO), social media, email marketing, and online ads, offering more precise targeting and measurable results.

Consider redesigning your website if it is more than three to five years old, not mobile-friendly, difficult to navigate, or if it does not align with your current branding and marketing goals. A modern, user-friendly website is crucial for attracting and retaining patients.

To increase website traffic, focus on SEO to improve search engine rankings, create valuable content that addresses common patient questions, utilize social media to drive traffic, and consider paid advertising like Google Ads to reach a wider audience.

Setting up a Google Business Profile with a strong profile that will rank well in local searches is the most effective way to get more patients visiting and making inquiries/bookings on your website.

Content marketing helps educate patients, build trust, and establish your authority in the medical field. By providing valuable information through blogs, videos, or newsletters, you can attract new patients, improve patient engagement, and enhance your practice’s reputation.

Encourage satisfied patients to leave positive reviews on platforms like Google and Healthgrades. Respond professionally to all reviews, both positive and negative, and address any concerns raised. Regularly monitor your online presence to ensure accurate information about your practice is available.

Let’s Talk

We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call.

You are under no obligation to make a purchase and we keep your personal information private and confidential.

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Marketing Strategy

Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, your martech stack, paid search advertising, social media and programmatic advertising programs.

Marketing Technology

We’ll develop a comprehensive marketing technology solution that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly configure, integrate and manage your technology stack to move data throughout your organization seamlessly.

Account Based Marketing

Robust account-based marketing (ABM) solutions designed to streamline the complexities of targeting high-value B2B accounts. Our comprehensive ABM strategy not only enhances customer relationships but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects.

Ads Management

Our ads management solution leverages cutting-edge technology to optimize digital marketing campaigns and enhance return on investment (ROI). By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the Google Ads, Microsoft Ads and Meta Ads platforms, with the capability to expand into hundreds of third party advertising networks.

Social Media

Benefit from a comprehensive suite of social media services, including custom social strategies, content creation, and community management, tailored to meet the unique needs of your unique brand voice. Take advantage of graphic design and video content production for platforms like TikTok and Instagram Reels, ensuring you effectively capture your audience’s attention across social media channels.

Email & SMS Marketing

Optimize engagement and conversion rates by crafting personalized and targeted messages that resonate with specific audience segments. Campaigns are not only effective but also compliant with industry standards to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our SMS and Direct Messaging marketing strategies leverage personalized messaging to reach customers directly and effectively.

Creative Design

Establish a compelling and memorable brand identity that resonates with your target audience. Develop strategic branding elements that include logo design, visual identity, and brand messaging that align with your company’s values and market positioning. A holistic branding strategy that differentiates your business in competitive markets while fostering meaningful connections with consumers.

Content Strategy

Create impactful and engaging content that aligns with business objectives and resonates with target audiences. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances brand storytelling and drives audience engagement. You’ll  strong a online presence, improve brand recognition, and achieve sustainable growth in a competitive digital landscape.

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Honeypot Marketing is a Digital Marketing Agency located in Waterloo and Toronto, Canada with team members around the world. Founded in 2001, Honeypot Marketing is your source for Business-to-Business and Account Based Marketing strategies, tactics and tips.

Contact us today and book a complementary 30 minute discovery call to see how our team can help your team Grow your Business.

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  • Services
    • Featured

      Empower Your Marketing Team with the Horsepower it Deserves

      Watch On Demand

      Elevate Sales Performance with Account Based Marketing

      Watch on Demand
      Services

      Marketing

      Marketing Strategy for your business

      Branding

      Stand out from the crowd

      MarTech

      Technology that powers your business

      SEO

      Improve rankings and drive business

      Web Development

      Level up your online storefront

      Google Ads

      Let us help your customers find you

      eCommerce

      Sell more, more efficiently

      Social Media

      Connect with your customers

      • View all services
      Products

      Grow

      Outsource or Enhance your Marketing Team with a simple Subscription

      WinLocal

      Generate Leads for your Local Business combined with Google Business Profile

      Sales Pro

      Grow your sales pipeline with account-based marketing

  • Solutions
    • Featured Case Studies

      The Sports Market

      Elevate Sales Performance with Account Based Marketing

      Watch on Demand
      National Logistics Services

      Elevate Sales Performance with Account Based Marketing

      Watch on Demand
      Business Solutions

      Health and Wellness

      Software as a Service

      Manufacturing

      Professional Services

      Logistics

      Home Services

      iGaming

      Business-to-Business

      eCommerce

      Membership Sites

      • View all services
      Company Size

      Start Up

      Small & Medium

      Enterprise

      Portfolio

      Websites

      Brand Design

  • Resources
    • Insights Blog
    • Podcast: From the Trenches
    • About Us
    • Our Team Leadership Vision
    • Grow
  • Account Based Marketing
  • MarTech
  • Contact Us
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