In this episode of “Digital Marketing from the Trenches,” your co-hosts Dan Nedelko and Joseph DellaVecchia discuss the differences between Account-Based Marketing (ABM) and Business-to-Business (B2B) marketing. The Differences Between ABM and B2B Sales and Marketing B2B is a subset of ABM, emphasizing the importance of understanding ideal customer profiles and target accounts. While ABM…
We’re back with a new episode of Digital Marketing from the Trenches – Live at the Hive and this week, we’re reading Reddit Sales and Marketing Stories. For those of you not in the know, Reddit is one of the most magical places on the internet, where regular folks like you and I can ask…
In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we’ll summarize key points discussed in this insightful podcast and…
Have you ever wondered what goes into the engagement process of the B2B space?The world of B-2-B solutions can be very intricate.Selling in the B2B space is very different than B2C or product-driven spaces. Relationships are complex, every engagement is unique and requires a more complex team of stakeholders. Joining us on this week’s Live…
Over the past couple of years, all events have been virtual; now that things are opening up, many businesses are opting for Hybrid events. Why? There’s an added flexibility for your customers and prospects who may not be able to attend in person. It also adds a new revenue stream for lower-cost virtual attendees if…
You wouldn’t ask someone to marry you on the first date, would you? Then why do some businesses ask for a sale before they’ve built trust? We can help show you how to provide a service to go above and beyond with lead gen by engaging your leads. Let’s dive in! What’s Working? Example Scenario Engage Your Leads…
What is a non-linear customer journey, and how do you implement one into your marketing strategy? A customer journey map is a great tool and a visual way to represent a somewhat complicated process – the path each customer takes as they interact with your company. Understanding that journey is the first step to fixing…
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