Conversion Optimization – Why Bother?
โHal Varian [Google‘s Chief Economist] believes that a new era is dawning for what you might call the dataratiโand itโs all about harnessing supply and demand. โWhatโs ubiquitous and cheap?โ Varian asks. โData.โ And what is scarce? The analytic ability to utilize that data. As a result, he believes that the kind of technical person…

