ecommerce and Shopping Advertising

Reach the Right Shoppers with the Right Products

Let us help your retail business set-up and manage Google, Microsoft, Facebook or TikTok Shopping campaigns. We can promote your online products or local inventory, boost traffic to your website or store, and generate more online sales.

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Grow Your eCommerce Business with Google Shopping, Instagram Shopping and TikTok Shop 👇

Sell your products and service online

Attract local walk-in shoppers online

Your products available and findable online

Official Partners with the Best Platforms

Honeypot Marketing is a top rated Agency on Design Rush

Reach Million of Shoppers on Google

  • Get qualified leads
  • Grow relevant traffic to your online store
  • Promote your products and services locally
  • Increase conversions from returning visitors
  • Recapture abandoned carts
  • Grow online sales
  • Sell directly with credit card
  • Sell with purchase orders for B2B businesses

Own Search

Go beyond organic search. Google has been prioritizing paid ads for several years. In order to be found, you need to be first.

In order to be first in the world of eCommerce, you need the right ads showing up on Google Search, Instagram, TikTok and every touch point your customers use on a daily basis.

Get More Qualified Traffic

There is an old saying: If a user performs a search in the woods but no one is there to find you do you make a sound… wait… that’s not it. This is it: How many searches would a searcher perform if a searcher… nope… that’s not it either.

Forget the sayings. Simply put, ranking well is essential and traffic is critical. We create and execute on plans that go beyond ranking. With an emphasis on quality first, our team with bring the right people to your site.

Grow Your Business

If rankings are essential and traffic is critical then business growth is vital. Where most agencies stop at Rankings + Traffic we go further for our clients.

We put your marketing dollars to work for you and measure true blue return on your investment. As time passes our strategy shifts progressively toward converting Rankings + Traffic into Revenue. Your strategy and reporting are focused on what matters most to you, customers.

Marketing Your eCommerce Business

Effective strategies include leveraging SEO, social media marketing, email campaigns, and personalization to attract and retain customers.

Calculating customer lifetime value involves analyzing purchasing patterns and predicting future behavior to understand the long-term value of customer relationships.

A good conversion rate for an e-commerce website typically ranges from 2% to 4%. However, this can vary significantly depending on the industry, product type, and target audience. It’s important to compare your conversion rates against industry benchmarks and continuously aim for improvement.

Effective e-commerce marketing strategies include search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media engagement. Personalization and retargeting ads can also help in reaching potential customers who have shown interest in your products.

Conversion rate optimization (CRO) is crucial because it allows businesses to maximize the value of their existing web traffic. By improving the user experience and addressing barriers to purchase, CRO helps increase sales without the need for additional traffic, thereby enhancing return on investment (ROI).

Common reasons for cart abandonment include complicated checkout processes, unexpected shipping costs, and a lack of payment options. Reducing cart abandonment can be achieved by streamlining the checkout process, offering transparent pricing, and providing multiple payment methods.

Google Shopping Ads are product-based advertisements that appear at the top of Google search results. They include images, product details, and prices, helping users get a strong sense of the product before clicking. These ads use product data from Google Merchant Center rather than keywords to determine when and where they appear.

To set up a Google Merchant Center account, you need to create an account, verify your website, and upload your product data feed. This feed includes detailed product information that Google uses to create Shopping Ads.

Shopping Ads provide better-qualified leads by displaying product images and details directly in the ad. This visual format can lead to higher conversion rates as users have a clearer understanding of the product before clicking. Additionally, Shopping Ads can appear alongside text ads, increasing your visibility on search results pages.

Let’s Talk

We simplify managing your eCommerce growth so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call.

You are under no obligation to make a purchase and we keep your personal information private and confidential.

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Marketing Strategy

Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, your martech stack, paid search advertising, social media and programmatic advertising programs.

Marketing Technology

We’ll develop a comprehensive marketing technology solution that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly configure, integrate and manage your technology stack to move data throughout your organization seamlessly.

Account Based Marketing

Robust account-based marketing (ABM) solutions designed to streamline the complexities of targeting high-value B2B accounts. Our comprehensive ABM strategy not only enhances customer relationships but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects.

Ads Management

Our ads management solution leverages cutting-edge technology to optimize digital marketing campaigns and enhance return on investment (ROI). By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the Google Ads, Microsoft Ads and Meta Ads platforms, with the capability to expand into hundreds of third party advertising networks.

Social Media

Benefit from a comprehensive suite of social media services, including custom social strategies, content creation, and community management, tailored to meet the unique needs of your unique brand voice. Take advantage of graphic design and video content production for platforms like TikTok and Instagram Reels, ensuring you effectively capture your audience’s attention across social media channels.

Email & SMS Marketing

Optimize engagement and conversion rates by crafting personalized and targeted messages that resonate with specific audience segments. Campaigns are not only effective but also compliant with industry standards to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our SMS and Direct Messaging marketing strategies leverage personalized messaging to reach customers directly and effectively.

Creative Design

Establish a compelling and memorable brand identity that resonates with your target audience. Develop strategic branding elements that include logo design, visual identity, and brand messaging that align with your company’s values and market positioning. A holistic branding strategy that differentiates your business in competitive markets while fostering meaningful connections with consumers.

Content Strategy

Create impactful and engaging content that aligns with business objectives and resonates with target audiences. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances brand storytelling and drives audience engagement. You’ll  strong a online presence, improve brand recognition, and achieve sustainable growth in a competitive digital landscape.

eCommerce and Shopify Articles, Guides and How-Tos from the Honeypot Marketing Team

The Dangers of Chargebacks for Shopify Store Owners

Originally Published
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Last Updated
Too Long, Didn’t Read (TL;DR) What is a Chargeback? A chargeback is a consumer protection mechanism in which a customer disputes a charge on their credit or debit card, requesting…

Boost Your Shopify Sales Using Social Media eCommerce Features

Originally Published
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Last Updated
Looking for ways to increase your sales on your Shopify Store? We’ve got you covered! We’ll show you many unknown features of eCommerce that will help boost your sales! Let’s dive…

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Honeypot Marketing is a Digital Marketing Agency located in Waterloo and Toronto, Canada with team members around the world. Founded in 2001, Honeypot Marketing is your source for Business-to-Business and Account Based Marketing strategies, tactics and tips.

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