Search Engine Optimization


When companies need proven SEO strategy and execution, here’s what they do…

Everyday companies are ranking, higher, quicker and with more stability through a systematic and consistent plan.

Our clients and partners see measurable and planned results from our experience in developing modern search engine optimization programs for their brands and products. With over 16 years of information architecture and SEO experience we’ll work with you to develop a comprehensive, understandable SEO plan that works with your business.

Search Engine Optimization Our experience spans some of the most competitive online industries including online gaming, travel, stock photography, jewellery sales and informational product sales.

We want to work with you to understand how an effective Search Optimization plan can increase your business, build your brand, provide you with press opportunities, engage your audience and create brand advocates of your customers.

Search is exciting to us and we want you to be excited about the possibilities which exist through modern search engines for your business and your future.

Let’s have a talk about modern search engine optimization

  1. Why we will not tout our SEO Services
  2. Why is a modern Search Marketing and Optimization Plan critical?
  3. But what does this really mean for your business?
  4. Step 1 : Developing your Search Marketing Plan
  5. Step 2 : Defining the Strategy and Business Goals
  6. Step 3 : Developing the Search Marketing Backlog and Sprinting
  7. Ask your burning questions to our team
  8. Welcome to the world of modern search engine optimization
  9. Fresh Search Optimization News from Trusted Sources

Why we will not tout our SEO Services

You’ll likely run into quite a few companies, consultants and “gurus” who will offer you you magical “voodoo” services for one of two things: extremely low or extremely high fees when discussing search engine optimization.

When you run into these people, we would suggest turning around and running as quickly as possible. SEO is not magical. SEO is practical, planned and should be extremely predictable.

That’s what we do here at Honeypot, create a plan that makes sense to you and for your business. A plan that is actionable and one that makes sense to your business today.

Internet and digital marketing is becoming increasingly critical to businesses of all levels, ignoring your plan today will cost real dollars tomorrow. You might be asking yourself, why is a modern SEO plan important today? Let’s dig into that topic in more detail.

Why is a modern Search Marketing and Optimization Plan Important?

Your potential customers are connected socially, mobile and able to conveniently access information like never before. Consider this for a moment: smartphones now account for 50% of all mobile phones in North America. Your ability to be found through the myriad of channels will be a key factor to your business and marketing success.

Of the estimated 30 billion annual mobile searches, about 12 billion are local searches. Source: Search Engine Land

Now more than ever before, we’re interconnected through these new and exciting technologies. Search engines have adapted to this reality and are a part of daily lives, our job at Honeypot is to work with you to develop a modern and effective strategy which we can execute and grow your business.

What does any of this really mean for your business?

It means all of your potential consumers are walking around with incredibly powerful computers in their hands and in their pockets. More than ever there is an immediacy to their lives and the ability make decisions, contact, locate and interact with businesses in real time like never before.

2 years ago smartphones were the exclusive domain of the elite, today smartphones account for 46% of Canadian and 56% of American mobile phones.

In fact, a modern phone is nothing more than application on the portable computers we carry in our pockets, and by the end of 2013 there will be more mobile devices on Earth than people..


Local seo for small businessGoogle understands where you are located when you issue a search, those results are relevant to you based on your physical location. A search in Palm Beach, Florida will deliver vastly different results for the same term than a search issued in Salt Lake City, Utah. The localization trend is growing, it’s an important feature for search engines because it’s an important feature for human beings.


Is it possible to optimize for personalized searchThe key to search results is personalization. Search engines now deliver results based on your activity in search, social and online. Gone are the days of “dominating search results” and a static notion of ranking #1. Admittedly, they are not gone but personalization is changing the way you see your world from search engine results. Adapting to the changes in personalized search means connecting with your consumers, fans and advocates


Search engine optimization across multiple devicesThe world is going mobile, whether it’s a tablet, smartphone, or wearable computer, the days of the desktop dominating a relatively small captive audience are gone. Being prepared for the mobile shift means your search strategy needs to take this consumer behaviour into account. Your customers are on the road, looking for you when they are able to visit your location, if they can find your easily via their mobile device, you’ve opened up some obvious and incredible opportunities.


Semantic SEO is a critical factor to take into account today.The Semantic Web. Often misunderstood and often explained incorrectly. You see the semantic web every day likely without realizing that you’re doing so. The semantic web is the display of information that is not described with the typical text reference to it, the semantic web is all about giving a search result “meaning”. For example, when I Google Leonardo Da Vinci, the results point to all of the contexts and ways that someone may want to learn about that historic figure. Gone are the days of the single webpage about Leonardo Da Vinci.


How does social affect your search results?Our social networks are more than just a list of people we are connected to on a website. They reflect our real world relationships within the context of my life. Quite simply the social web puts us as individuals in the centre of that solar system. Search is embracing that and delivering results which are meaningful to me as a person. Integrating social signals into your search strategy is something we need to consider very seriously.

SEO Plans and Pricing for all types of businesses

There is no “one size fits all” silver bullet when it comes to creating your search engine optimization plan. We’ve created some package plans to give you a starting point when considering your needs.

* Hover over each of the titles or feature items to see additional detail as it applies to the package.
  • Monthly
  • Detail
  • Technical Audit
  • Keyword & Market Research
  • Web Analytics Setup
  • Content Strategy
  • Promotional Strategy
  • Reporting & Analysis
  • Promotional Execution
  • Content Execution
  • Local SEO
  • Social Optimization
  • Conversion Optimization
  • Case Study & Whitepaper Strategy
  • Smiles
  • $1000
  • You want to understand what it will take to increase your online visibility. We'll give you everything you need to be found, giving your potential customers a chance to discover your business.
  • $2500
  • You're sexy and you know it. Now it's time to show the rest of the world that you're sexy too. We'll get you tuned up and out of the gates with a content, social, local and video marketing plan.
  • Contact Us
  • You run an e-commerce site, and run with the big guns online. We'll give you the team, experience, knowledge and optimization experience to increase your leads and your sales.

What is the process? What can I expect?

Step 1 : Developing your Search Marketing Plan

When we begin working together, we will learn about your current plan, the team and your business. Getting to know each other is a critical first step in the process and sets the tone for your entire program.

As we begin to work with you, you will see a process unfold that is entirely practical and transparent. Our process is agile. We develop a plan that moves with you, adjusts to your business and is flexible enough to grow as you grow and evolve. Your plan is documented, shared and thoroughly explained to all members of your team.

We’ll work with your team to understand what is needed, what your priorities are and how we can work with you to create an effective program that will carry you forward through the ever changing landscape of internet and digital search marketing.

Step 2 : Defining the Strategy and Business Goals

Now that we’ve learned about your business and begun the process of developing your modern SEO strategy so it dovetails with your business goals and team we’re ready to get down to crystallizing your plan in a clear and concise manner.

Our strategic playbook will lead us to develop tactics that will achieve our overall strategy. Our tactics will typically span the following functions:

  • Technical search optimization on your website
  • Information architecture
  • Content development
  • Online PR

As we define the tactics, we will insert these into an executable flight calendar, setting goals, release dates and defining our Key Performance Indicators for the program.

Clear and simple. Now it’s go time…

Step 3 : Developing the Search Marketing Backlog and Sprinting

We’ve mentioned the word “agile” as it applies to our methodology. The agile methodology was born out of a need for a superior software development process, with our background in software development and as modern marketers we have fully embraced an agile marketing process.

Gone is the quarterly SEO tome, see you later Gannt charts and the old world of “waterfall” SEO practices. We’ll develop 2 week timelines, sprint ahead, reviewing, analyzing and distilling analytics into action.

It’s fun, it’s effective. We’re looking forward to chatting with you about your goals.

Every day, ask your burning questions to our team – and get prompt expert replies.

Our team becomes a part of your team at Honeypot. We’re responsive, agile and we take our commitment to our clients very seriously.

Joh Keyes Honeypot Marketing testimonial

All in all, Dan’s energy, his sense of humour and his deep insights into the whole SEM world made it a joy to work with him…especially when he can take a subject like SEO and explain it to right-brain designers with the same inspiration a great leader can explain complex strategy to the rank and file

“I have worked for Dan throughout 2009 on myriad internet marketing projects spanning several multi-million dollar online properties. How can I better say that which has been said in other recommendations. Dan is truly an “SEO Magician” whose wizardry has brought our “bread and butter” sites to new levels of search engine exposure and our new sites from complete obscurity to top competitors. I can only hope some of this magic has worn off on me as well!”

“Dan is the most skilled internet marketer I’ve worked with. His grasp of SEO and all related disciplines is second to none in the industry. In our time working together, I saw Dan take our company from being fairly irrelevant in the search world, and bring it to #1 across the board. Somewhat akin to an online magician, he can conjure up company visibility and traffic like no one I’ve yet worked with. Always a pleasure to work with, Dan’s maturity in the online space and his tireless 24 hour desire to succeed put him at the top of the game.”

Welcome to the world of modern search engine optimization. Are you ready?

Modern search has arrived and it’s important for you to consider a modern search marketing strategy for your business.

With every new technology innovation that is embraced by a consumer, you have the opportunity to see real return on investment, customers at your counter and even more new opportunities revealing themselves.

We would love to talk to you directly but if you’re just not quite ready for that, we’re excited to provide you with our learning center: how-to guides, up to date blog content, downloadable e-books and strategic templates.

At the end of the day our goal is to make your search better, grow your business and get to know you. So let’s get started!

Watch How We Do SEO In Real Time

In this screencast, we are reviewing the Anchor Page Strategy which we have implemented hundreds of times for our own sites and for our clients. In this dissection of an awesome page you’ll see how we go about developing a Search Engine Optimization Strategy.


Fresh Search Optimization News from Trusted Sources

The Google Inside Search Blog

The High Five: fighting fire, breaking silence, and other top searches this week

This week, search trends—with data from the Google News Lab—reflect nationwide concern about the Southern California wildfires, as well as end-of-y...

Posted: December 8, 2017, 6:00 pm

Your Search questions, answered selfie-style on Google

Whether you watch them on TV, listen to them on a podcast, or read about them in a magazine, you spend a lot of time wondering about the people who...

Posted: December 7, 2017, 2:00 pm

Improving Search and discovery on Google

Search is not just about answering your questions—it’s also about discovery. We search to explore new topics of interest, to find new angles to ide...

Posted: December 5, 2017, 6:00 pm

Gain a deeper understanding of Posttraumatic Stress Disorder on Google

Editor’s note:

Now when you search for "Posttraumatic Stress Disorder," “PTSD” or related queries on Google on mobile, you'll see a Knowledge Panel ...
Posted: December 5, 2017, 12:00 pm

It's Computer Science Education Week, and coding is everywhere

I got into coding through classical music. When I studied it in college, I worked with a researcher who found a way to represent the notation of a ...

Posted: December 4, 2017, 5:30 pm

The Honeypot SEO Blog

Back in November Google announced it was going to roll out a new index and a new “way of working”. It’s now live across the entire Google Network a...

Author: Dan Nedelko
Posted: December 19, 2016, 5:22 pm

April 21st, 2015 – it could be just business as usual for you…or it could be the day all that lovely organic traffic that Google’s been sending you...

Author: Dan Nedelko
Posted: April 17, 2015, 8:32 pm

For the past couple of years Google has increasingly become a personalized experience. It started back when Universal search was first released and...

Author: Dan Nedelko
Posted: July 9, 2013, 4:24 pm

Search and content optimization is quite often ignored by start-ups and small companies, the reality is that a modest time investment can pay large...

Author: Dan Nedelko
Posted: September 14, 2012, 4:45 pm

Over the past couple of days there has been alot of chatter about the changes to the Google Home Page. These include: Enlarged Font in the search b...

Author: Dan Nedelko
Posted: September 10, 2009, 9:21 pm