Is your content not performing as well as you’d hoped? Simply creating content and releasing it doesn’t guarantee success for your business. Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer’s journey.In this episode, we are joined by our special guest, Ken Marshall,…
While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience.It can feel robotic, scripted, or even disingenuous. So what’s a good solution?In this episode, we’ll be talking to Roger Nairn, Co-Founder, and CEO of JAR Audio.Podcasting can engage listeners by delivering value in the form…
Have you ever wondered what goes into the engagement process of the B2B space?The world of B-2-B solutions can be very intricate.Selling in the B2B space is very different than B2C or product-driven spaces. Relationships are complex, every engagement is unique and requires a more complex team of stakeholders. Joining us on this week’s Live…
You’ve probably heard the well-worn term “Time is money”. With content marketing, a lot of time can be burned on simple or repetitive tasks.That’s where the power of automation comes in…Content automation can help your team’s workflow, allowing them to focus on vital sales and marketing strategies to bring in those new and returning customers….
Are your digital marketing campaigns missing that creative spark in driving engagement? There’s a solution for that! With time being an important factor in everyone’s lives, they are often too busy to hold attention for very long. That’s where providing a hook comes in! By creating engaging graphics and videos, you have an opportunity to…
Over the past couple of years, all events have been virtual; now that things are opening up, many businesses are opting for Hybrid events. Why? There’s an added flexibility for your customers and prospects who may not be able to attend in person. It also adds a new revenue stream for lower-cost virtual attendees if…
Are your social posts not getting the attention you hoped for? We can show you how to make the best out of your social media engagement with these hacks. Let’s dive in! What’s Working? Reposting Your Content Properly Reposting your content is a free way to increase its ROI, get more traffic, and save…
Imagine you’re cleaning out your home, refreshing the space for spring, only to find some old clothing or piece of tech that hasn’t been touched in an eternity. Now that they’ve outlived their usage, do you throw these items away or find a creative new use for them? If you’re prudent, it’s the latter. Ditto…
You’ve built your online store, made sure that your mobile experience is strong, and developed a social media presence; by all accounts, you are doing everything right, so why are your customers not converting? One of the number one reasons is a lack of consistency across all your channels. With an omnichannel approach, you can…
You’ve worked hard to create your website, investing time and energy in keeping the content up-to-date and relevant for your audience. If you’ve chosen WordPress as a platform, awesome! It can be a secure platform and is one of the most popular CMS options in the world. You’ll need to put in place additional essential…
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