Google Ads Management

Win with Google Advertising

Maximize reach, leads, and revenue with proven paid media strategies. Take advantage of our 20+ years of Google Ads management and certified partnership experience to grow your business on the largest advertising platform in the world.

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Big Advertising Solutions for Small Business

We’ve helped hundreds of businesses large and small win with Google, generate qualified leads and grow their business.

Flat-Rate Fee

Adjust your budget and generate leads when it makes sense.

A Team For You

Your account manager and our team are with you every step of the way.

Transparent Pricing

We’re a Google Premier Partner, everything is 100% transparent and clear.

Creative Development

Our creative geniuses are on the case. Your brand will look polished and professional.

No
Contracts

No long term contracts or complicated engagement terms.

Done
For You

Complete Google Advertising management from setup to campaign creation to management and optimization.

Find Your Customers Across the Google Network

Broaden your advertising horizons across display, YouTube, Gmail and Discover to engage your audience everywhere they are online. We combine creativity with data-driven insights to develop ads that capture attention and drive action across the entire Google Advertising Network. With clear messaging and captivating visuals, we ensure your brand stands out in a crowded digital landscape.

Search

Display

Video

Shopping

Honeypot Marketing is a top rated Agency on Design Rush

Google Ads Management

Grow your business through a systematic and consistent Google advertising plan with a team of experienced marketers.

Our clients and partners see measurable and planned results from our experience in developing Google Ads campaigns and advertising programs for businesses large and small. With over 2 decades of Google Ads experience we’ll work with you to develop a comprehensive, understandable and agile Google advertising promotional plan that works for your business.

Our experience in the Google paid advertising space spans some of the most competitive online industries including online gaming, travel, stock photography, jewelry sales and informational product sales. We track performance from day one, so you have visibility into the performance of every Google Ads dollar spent.

Google Ads Search Campaigns
Explain your value to new customers

Rank Higher

Ranking well is essential to Google Ads success, and we can make it happen. This can be accomplished with a deep knowledge of your industry, who you are competing against and what campaigns messages are most likely to bring the right visitors to your business. Our experts understand the complexity of Google Ads ranking systems and what it takes to own the top spot on Google, regardless of your niche.

Quality ads that can secure top ranking

Get More Qualified Traffic

Launching a Google Ads campaign should be a later step in an in-depth process. We’ll work with you to match messages for the right target audience. Your Google Advertising campaign must have a positive ROI and ROAS (Return on Advertising Spend). We leave no stone un turned, cover every base and consider every angle when setting up and optimizing your Google Ads campaign.

Google Ads with Extensions
Enhanced campaigns with rich extensions

Grow Your Business

If rankings are essential and traffic is critical then business growth is vital. Where most agencies stop at Rankings + Traffic we go further for our clients.

We put your marketing dollars to work for you and measure true blue return on your investment. As time passes our strategy shifts progressively toward converting Rankings + Traffic into Revenue. Your strategy and reporting are focused on what matters most to you, customers.

Frequently Asked Questions About Google Ads

The most common models for Google Ads management are:

Flat Rate: a single monthly fee for the creation and management of your Google Ads campaigns.

Percentage of Spend: typically reserved for large, more complicated programs. This model involves a percentage of total spend. Rates can range from 5% to 15% depending upon complexity and industry.

Hourly Rate: some Google Ads management companies will charge a fixed hourly rate for services.

At Honeypot Marketing we typically will bundle your Google Ads management fees into your monthly Grow Program subscription. In the case of enterprise management for budgets above $20,000 per month we will typically use a percentage of spend model due to the resources needed to manage complex campaigns.

Successful Google Ads campaigns typically involve a deep understanding of the target audience, effective keyword research, compelling ad copy, appropriate audience targeting, conversion tracking setup, and continuous optimization based on performance data.

Keyword research involves analyzing search volume and competition for different keywords, using tools like Google’s Keyword Planner to identify relevant terms that align with business goals.

We also use various premium platforms like SEMRush, Adalysis and Opteo to assist with market research for search terms and audience profiles to create effective targeting for your Google Ads campaigns.

Budget allocation is data-driven, considering historical performance data, business objectives, search volume, and competition. Tools like Google’s Performance Planner and SEMRush help us forecast potential results with different budget scenarios.

Improving conversion rates involves several dynamic variable, all of which we analyze on a regular basis. This includes, ensuring ad copy matches keywords closely, designing tightly-themed ad groups, and enhancing landing page quality to better match user expectations.

Improving the ROI of your Google Ads campaigns involves a combination of strategic planning, continuous optimization, and leveraging available tools and features. Here are some effective strategies to enhance your ROI.


Define Clear Goals
Start by setting specific, measurable, achievable, relevant, and time-bound (SMART) goals for your campaigns. This clarity will guide strategy and help us measure success accurately.
Optimize Keyword Selection
We conduct thorough keyword research using tools like Google Keyword Planner and SEMRush to find high-intent keywords. Focus on long-tail keywords that may have lower search volumes but higher conversion rates.
Refine Audience Targeting
Use demographic, geographic, and behavioral targeting to reach the most relevant audience. This can significantly enhance campaign performance by ensuring ads are seen by those most likely to convert.
Craft Compelling Ad Copy
Ensure ad copy is persuasive and includes a clear call-to-action (CTA). Highlight unique selling points that differentiate your offerings from competitors.
Utilize Automated Bidding Strategies
We selectively implement Google’s Smart Bidding strategies to optimize bids for conversions or conversion value. These strategies adjust bids in real-time based on performance data, helping maximize ROI.
Test Ad Variations
By conducting A/B testing on different ad elements such as headlines and descriptions to identify which versions perform best. This helps refine messaging and improve overall campaign effectiveness.
Enhance Landing Page Experience
Ensure that landing pages are relevant to the ad content and optimized for user experience. A seamless transition from ad to landing page can improve conversion rates.
Leverage Remarketing
Use remarketing strategies to re-engage users who have previously interacted with your site. This approach targets users more likely to convert, thereby improving ROI.
Monitor and Adjust Regularly
Continuously track campaign performance using metrics such as Click-Through Rate (CTR), Quality Score, and Conversion Rate. Regular analysis allows for timely adjustments to improve outcomes.


By implementing these strategies, we can effectively increase the quality of traffic, boost conversion rates, and ultimately drive a higher ROI from your Google Ads campaigns. Remember that optimization is an ongoing process that requires regular attention and adaptation to changing market conditions.

Let’s Talk

We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call.

You are under no obligation to make a purchase and we keep your personal information private and confidential.

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Marketing Strategy

Practical, agile strategic marketing planning that aligns with your business goals. No fluff, our strategic plans are designed to get you in-market, where we’ll work with you to expertly manage and optimize business performance, your martech stack, paid search advertising, social media and programmatic advertising programs.

Marketing Technology

We’ll develop a comprehensive marketing technology solution that considers your existing platforms, and integrates additional digital marketing services to drive measurable online sales growth. We expertly configure, integrate and manage your technology stack to move data throughout your organization seamlessly.

Account Based Marketing

Robust account-based marketing (ABM) solutions designed to streamline the complexities of targeting high-value B2B accounts. Our comprehensive ABM strategy not only enhances customer relationships but also aligns sales and marketing teams and maximizes return on investment by focusing resources on your most promising prospects.

Ads Management

Our ads management solution leverages cutting-edge technology to optimize digital marketing campaigns and enhance return on investment (ROI). By integrating artificial intelligence and machine learning, we provide actionable insights that enable highly targeted and personalized advertising campaigns on the Google Ads, Microsoft Ads and Meta Ads platforms, with the capability to expand into hundreds of third party advertising networks.

Social Media

Benefit from a comprehensive suite of social media services, including custom social strategies, content creation, and community management, tailored to meet the unique needs of your unique brand voice. Take advantage of graphic design and video content production for platforms like TikTok and Instagram Reels, ensuring you effectively capture your audience’s attention across social media channels.

Email & SMS Marketing

Optimize engagement and conversion rates by crafting personalized and targeted messages that resonate with specific audience segments. Campaigns are not only effective but also compliant with industry standards to maintain high deliverability rates. Email marketing expertise on platforms like ActiveCampaign, Marketo, Hubspot, Mailchimp and Klaviyo. Our SMS and Direct Messaging marketing strategies leverage personalized messaging to reach customers directly and effectively.

Creative Design

Establish a compelling and memorable brand identity that resonates with your target audience. Develop strategic branding elements that include logo design, visual identity, and brand messaging that align with your company’s values and market positioning. A holistic branding strategy that differentiates your business in competitive markets while fostering meaningful connections with consumers.

Content Strategy

Create impactful and engaging content that aligns with business objectives and resonates with target audiences. Through a thorough analysis of your brand, audience, and market trends, we’ll develop a tailored content plan that enhances brand storytelling and drives audience engagement. You’ll  strong a online presence, improve brand recognition, and achieve sustainable growth in a competitive digital landscape.

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About Us

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Honeypot Marketing is a Digital Marketing Agency located in Waterloo and Toronto, Canada with team members around the world. Founded in 2001, Honeypot Marketing is your source for Business-to-Business and Account Based Marketing strategies, tactics and tips.

Contact us today and book a complementary 30 minute discovery call to see how our team can help your team Grow your Business.

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