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email marketing

Beyond the Welcome Email: 10 Ways to Improve Your Email Marketing Today

Hey everyone! We’re taking a trip to the land of dinosaurs this week, and you’re invited! No, wait, that’s not right. It’s more like back to the future, maybe. No, that’s definitely not right. Whatever. What is beyond the welcome email? That is the question. Let’s just get to the point. Email marketing is NOT […]

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Turning Zero Click Google Searches Into Opportunities For Your Business

Hey everyone! This week we’re digging into the hot topic of Zero Click Google Searches. Google owns not only the largest search engine, but also the second-largest search engine (YouTube), the most-used operating system (Android) and the most-used browser (Chrome). So, how do you compete against a company that basically owns the internet? Check out the video or podcast above […]

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Creative Digital Marketing Campaigns To Inspire Your Next Campaign

Hi everyone, we’ve got a fun topic for you this week! The bees have found 5 creative marketing campaigns from local businesses in Waterloo Region that are killing it, and we’re here to share them with you. I know, crazy, right? Top 5 lists! Woot. Ahem. Ok, so maybe I love lists. Don’t judge me. […]

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Foundations of a Successful Digital Marketing Plan

This week we’ll be looking at the foundations of a successful digital marketing plan, and five fundamental Digital Marketing programs you need to be successful and grow your business online: Customer Reviews Citation Listings Google Ads Facebook & Instagram Ads Social Media Content Creation & Publishing Subscribe to our weekly live stream on Facebook, or take […]

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How to Set Up Google My Business

What is Google My Business? Google My Business (GMB) is a powerful free tool that lets you manage how your business appears in Google search results, Google Maps, and Google reviews. You can add your business name, contact information, location and hours, photos, and you can monitor and respond to customer reviews. Read on for […]

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My First Month of Agency Life at the Hive

The Beginning It’s been a whirlwind. That’s the best way to describe my first month of agency life at the Hive. Well, technically, it’s almost like my second month since I was doing my Conestoga College co-op placement here when COVID-19 hit. Then suddenly, BAM! ✔ Co-op cancelled halfway through ✔Graduation cancelled ✔Awards cancelled  Welcome […]

Interview: Sofia Lustgarten Biaggini from Quinta Quinoa plus Headless Commerce and Social Selling

The long weekend is behind us, we only got one glorious day of perfect weather, but it was just enough for us bees to recharge and dig into some new and exciting topics. This week we’re looking at headless commerce and how small businesses can leverage social media as a sales channel. And we’re super […]

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New Normal Marketing: Cutting Through the Noise Using Social Storytelling

With stage one of re-opening officially underway here in Ontario, many businesses are scrambling to get their doors open and to reach out to their audience to let them know. This week we’re taking a look at some strategies for social storytelling and tactics for how to break through the noise on social media, as […]

Social Contesting, Software, CASL and You

If you believe you don’t need to pay attention to CASL because you don’t utilize email marketing in your business strategy, you might want to think again. The Canadian Anti-Spam Legislation was made to protect against any violation involving telecommunications including text messaging, distributing applications, and yes even social media. This is the Canadian government’s attempt to weed out spam, […]