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Our Work

Lastest Update: April 19, 2015

Welcome to our portfolio of recent work. We’ve shared this with you so you can easily keep up-to-date with our most recent projects and provide you with a resource you can easily share with your colleagues and friends.

Enjoy!

Video Production & Marketing Programs

We’re firm believers in the conversion capability of a well thought out Video marketing program. Video marketing is more than creating a single video, it is about understanding your customer lifecycle and telling a story. We then work with you to weave these messages throughout your acquisition, activation, retention and re-activation funnels. The following playlist (powered by Vidyard) highlights selected video marketing and series projects for Second Foundation Consulting, TradeForce Tech and Beertown Public House.

WorldGaming On-Boarding and Activation Video Series

  • Complete on-boarding and product explainer video series
  • Scripted wrote, shot, produced, edited and marketed a 12 part video on-boarding series for a high profile eSports (competitive video gaming) provider
  • Utilized for on-boarding, customer support and promotion
  • Distributed via Wistia, YouTube and Facebook Video channels
  • Integrated into existing on-boarding (new user on-boarding) and re-activation programs.

Selected Portfolio Examples

Our skill set spans a number of core competencies with a focus on connecting marketing to your sales team and increasing your business:

  1. Online Marketing strategy.
  2. Campaign & Conversion Marketing.
  3. Web & Business Analytics (focused on ROI and Revenue tracking).
  4. Sales & Marketing Lead Generation
  5. Customer Retention Programs
  6. Email Marketing.
  7. Video Marketing.

[box style=”rounded” border=”full”]

We’ve selected some of our most recent deliverables from the following partners & clients:

[unordered_list style=”star”]

  • Whistle Bear Golf Club
  • Swearnet + The Trailer Park Boys
  • Rare Republic
  • Rock The Bear with Tom Cochrane & Red Rider (Charity Music Festival)
  • Vidyard
  • The Charcoal Group of Restaurants
  • Demeure Travel

[/unordered_list]
[/box]

Whistle Bear Golf Club

http://whistlebear.ca

Creative, social strategy, communication strategy & execution

2013-08-12 11.29.11 am
2013-08-12 11.28.50 am 2013-08-12 11.28.22 am

Swearnet + The Trailer Park Boys

http://swearnet.com

Business model development, forecasting, tracking, email marketing, social strategy, communication strategy & execution

swearnet-landing-conversion

Rare Republic

http://rarerepublic.com

Business development, conversion optimization, site design, landing page design, user acquisition and retention strategies, email marketing, social strategy, communication strategy & execution

RR-Business RR-Home RR-Community

Rock The Bear with Tom Cochrane & Red Rider

http://rockthebear.ca

Marketing strategy & execution, design, business & conversion analytics, communication strategy: email, social and print/PR communication strategy

Tom Cochrane Rocks the Bear at Whistle Bear Golf Club -June 9th (20130812)

Vidyard

http://vidyard.com
Content strategy, inbound marketing strategy & execution, content plan + execution, content creation (video + written).

Development of the Vidyard “Thought Leadership” series featuring: Michael Litt, Alan Quarry and other prominent marketing and technology innovators.

Video in 2013-Mobile, social and interactive (20130812)

The Charcoal Group of Restaurants

Beertown Public House

Social media and inbound strategy + execution, communication strategy, contesting, landing page and video marketing.

YouTube Channel: https://www.youtube.com/user/thecharcoalgroup (featured video is a Honeypot production)
Beertown Beer Bios: https://www.youtube.com/playlist?list=PL4N4cnWwdbuogE2M-lURxWfwaDpXhoSAY
  • Conceived Beertown Beer Bio program as an online lead magnet for patrons and also as a general awareness campaign
  • Scripted, shot, produced and marketed all 47 Beer Bio videos
  • Leveraged video assets for new employee training and brand (brewer) partnerships

thecharcoalgroup - YouTube (20130812)

Demeure Travel

http://demeure.com

Landing page management: wireframe, design, creation, execution, tracking. Email marketing strategy & execution.

Demeure-goligers Demeure-oviinbyrd Demeure-deloitte Demeure-blackfriday Demeure-breckenridge

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Honeypot Marketing is a Digital Marketing Agency located in Waterloo and Toronto, Canada with team members around the world. Founded in 2001, Honeypot Marketing is your source for Business-to-Business and Account Based Marketing strategies, tactics and tips.

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  • Services
    • Featured

      Empower Your Marketing Team with the Horsepower it Deserves

      Watch On Demand

      Elevate Sales Performance with Account Based Marketing

      Watch on Demand
      Services

      Marketing

      Marketing Strategy for your business

      Branding

      Stand out from the crowd

      MarTech

      Technology that powers your business

      SEO

      Improve rankings and drive business

      Web Development

      Level up your online storefront

      Google Ads

      Let us help your customers find you

      eCommerce

      Sell more, more efficiently

      Social Media

      Connect with your customers

      • View all services
      Products

      Grow

      Outsource or Enhance your Marketing Team with a simple Subscription

      WinLocal

      Generate Leads for your Local Business combined with Google Business Profile

      Sales Pro

      Grow your sales pipeline with account-based marketing

  • Solutions
    • Featured Case Studies

      The Sports Market

      Elevate Sales Performance with Account Based Marketing

      Watch on Demand
      National Logistics Services

      Elevate Sales Performance with Account Based Marketing

      Watch on Demand
      Business Solutions

      Health and Wellness

      Software as a Service

      Manufacturing

      Professional Services

      Logistics

      Home Services

      iGaming

      Business-to-Business

      eCommerce

      Membership Sites

      • View all services
      Company Size

      Start Up

      Small & Medium

      Enterprise

      Portfolio

      Websites

      Brand Design

  • Resources
    • Insights Blog
    • Podcast: From the Trenches
    • About Us
    • Our Team Leadership Vision
    • Grow
  • Account Based Marketing
  • MarTech
  • Contact Us
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